Product News


Aldi has everything parents need to make World Book Day magical this year, with dressing up costumes and books that will make imaginations run wild.

These great value products are in stores from 13th February, but be quick, as once they’re gone, they’re gone.

Aldi’s Children’s Book Day Licensed Dress Up (£9.99) range is sure to inspire and excite young minds. With five designs to choose from including Rapunzel, Cinderella, Harry Potter, Mary Poppins and Dennis the Menace, little ones will love becoming their favourite characters and creating their own make-believe stories.

Fascinate kids with magical tales from Hogwarts with the award-winning Harry Potter Paperback Books 1-3 (£3.49), which are available at Aldi for budding young witches and wizards to enjoy.

Go on an adventure with Aldi’s Horrid Henry Paperback Books (£1.99). Storytime will never be dull again with six hilarious tales to choose from including Horrid Henry’s Stinkbomb, Horrid Henry’s Underpants and Horrid Henry Meets the Queen.

To add to the fun, kids can read and learn all about their favourite fairytale characters in Aldi’s selection of Fairytale Picture Flats (£0.99). The range includes numerous classic tales for young adventurers to choose from including Aladdin, Goldilocks, Jack & the Beanstalk, Red Riding Hood, 3 Little Pigs, Cinderella, Sleeping Beauty, Snow White and Rapunzel.

Aldi’s World Book Day range is available in store and online and features an incredible range of costumes and books for children to enjoy. The full range can be found below, but shoppers should be quick because as with all Specialbuys, once they’re gone, they’re gone.

Buyer Code Product Price
SB 703355 HARRY POTTER P/B BOOKS 1-3 £3.49

– ENDS –
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
Notes to editors:
Aldi is Britain’s fifth largest supermarket with over 860 stores and 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 1st December 2019, Aldi grew sales by 6.2% and achieved an 8% share of the UK grocery market (Kantar Worldpanel data). By 2025, Aldi will operate over 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
 The company’s current achievements and initiatives include:

  • Aldi is the UK’s lowest priced supermarket. The Grocer’s weekly price comparison of 33 supermarket products found that a weekly shop at Aldi was 10.8% cheaper than its nearest competitor (The Grocer – 14th June)
  • Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
  • Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.10 nationally and £10.55 in London.
  • Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
  • In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or