Product News


Aldi’s Saké costs £14 less than leading comparative alternative at Selfridges & Co

From sushi dishes, matcha, mochi ice cream and so much more – Japan has certainly influenced British culture and high streets. And with chatter building around the imminent Tokyo Summer Olympics and Team GB, supermarket Aldi is introducing yet another trendy Japanese favourite. A refreshingly fragrant Shirayuki Japanese Saké (£4.99) will be arriving exclusively in-store from 22nd July, so shoppers can indulge in a flavour of Japan while tuning in to the 2021 Olympics.  

What’s more, shoppers will be pleased to learn this podium-topping beverage is more than three times cheaper than comparable sized bottles at Selfridges & Co. Enough to keepsaké

Aldi Shirayuki Saké, £4.99, 30cl

Saké is the national alcoholic drink in Japan and Aldi’s version, exclusive to the store, comes from the famous saké-producing region Itami of Hyogo Prefecture. Made from fermented rice, it’s an adventurous alternative to dry white wine, with a refreshing, clean and delicate taste. Traditionally served warm; it can also be enjoyed chilled over ice, or as a base to brighten any summer cocktail. 

As the saying in Japan goes; ‘Saké is not picky about food’. It not only pairs superbly with traditional Asian cuisine such as sushi, but it’s also a great beverage to accompany non-Japanese foods – including fish & chips! The sweetness and freshness of Saké work to match wonderfully with this great British classic. 

Now, there’s nothing left to do except embrace this winning spirit of the 2021 Olympics at-home with a bottle! However, shoppers need to get in there quick, as with all specialbuys – once it’s gone, it’s gone.

Shirayuk Saké (£4.99) is available in stores and via Click & Collect from 22nd July 2021.

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or