Product News


  • Aldi’s cruelty-free health & beauty brand, Lacura, welcomes an array of everyday makeup essentials including a Vitamin Primer, Microfilling Eyebrow Pen, Clear Brow Gel and Translucent Setting Powder

The #NaturalMakeup trend shows no signs of slowing, boasting 564.1M views on TikTok alone. As beauty lovers seek to achieve the effortless look spotted on the likes of Zoë Kravitz, Hailey Bieber and Kendall Jenner, Aldi’s health & beauty brand, Lacura, is on hand to make that natural glow achievable without pulling on the purse strings.

Available in stores from the 28th July, it’s time to shake off the winter blues and dive into summer beauty bliss!

Create an immaculate makeup base with the Lacura Vitamin Primer (£5.99, 50cl), enriched with vitamins C, B, E and Shea Butter for an instantly smooth, plump and hydrated cover. With uplifting aromas of Geranium and Grapefruit Extract, skin will feel perfectly prepped for makeup.

Back by popular demand, the Lacura CC+ Cream 50 (£3.99, 35ml) is designed to help colour correct any blemishes whilst protecting and hydrating the skin with added SPF50. What’s more, this makeup bag essential comes in six shades: Vanilla, Eclair, Butter Scotch, Crème Brulee, Tiramisu and Mousse, ensuring a shade for all skin tones.

Frame the face and get insta-worthy brows with the Lacura Microfilling Eyebrow Pen (£2.99, 1.2ml). Available in four shades; Blonde, Light Brown, Medium and Deep, this makeup must-have has a uniquely designed three-pronged micro tip that draws ultrafine and hair-like strokes in just one single swipe. Those looking to sculpt naturally thick brows can seal the deal with the Lacura Clear Brow Gel (£2.99, 6ml),evenly shaping unrulyhairs into place with its distinctive wand and flake free formula for up to 24 hours.

The staple to any routine, the Lacura Translucent Setting Powder (£4.99, 30g) keeps makeup in place for up to 16 hours.

Lacura’s new luxe Summer Beauty range will be available in stores the 28th July, while stocks last.

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or