Product News

GREYSON’S GOES GREEN! ALDI BECOMES THE FIRST SUPERMARKET TO LAUNCH OWN-LABEL PAPER GIN BOTTLE 

  • Made from 94% recycled paperboard, the lightweight and shatterproof bottle lands in stores just in time for Bank Holiday picnicking (23rd May)
  • Shoppers can save 20% compared to Greenall’s Paper Bottle[i]

Shoppers went wild[i] when Aldi launched the first ever own-brand paper wine bottle earlier this year, and the supermarket hasn’t stopped there. Today it announces the launch of the world’s first supermarket own-brand paper gin bottle. The award-winning Greyson’s London Dry Gin3 (£13.99, 70cl) will now be available to buy in lightweight paper bottles from 23rd May.  

Made from 94% recycled paperboard and lined with a food-grade pouch to contain the gin, the easy-to-carry, shatterproof bottle is recyclable and five times lighter than a standard glass bottle – perfect for bank holiday picnics.  

Aldi’s Greyson’s London Dry Gin (£13.99, 70cl) is an elegantly smooth and complex tipple that boasts bright citrus and juniper flavours, complemented with botanical hints for a delicately refined finish.  

What’s more, shoppers can save 20% compared to Greenall’s Paper Bottle[ii] giving gin lovers even more reason to say cheers this summer.  

Greyson’s London Dry Gin   (£13.99, 70cl)    Greenall’s The Original London Dry Gin (£17.50, 70cl) 

 
 
Saving: £3.51 (20%) 

Julie Ashfield, Managing Director of Buying at Aldi UK, says: “We’re thrilled to be launching our well-loved Greyson’s gin in paper packaging – a significant step towards fostering sustainable change. The paper bottled wine has been a hit with shoppers and we’re excited to extend this out into the spirits category.” 

Aldi has worked with FrugalpacTM on the supermarket-first initiative. The Ipswich-based company is on a mission to reduce the impact of carbon on the planet through engineering sustainable packaging, using recycled paper, that is both light in weight and can be recycled.  

The new launch is part of the supermarket’s wider series of sustainability initiatives – following the introduction of the first own-brand paper wine bottle and own-brand flat recycled PET wine bottle which are available in stores nationwide now. Aldi is also reducing the wine label size across its popular Grapevine range. Available on bottles in stores now, the labels are FSC certified and made from 100% recycled paper fibre. The initiative is due to roll out across all permanent lines by 2026. 

Aldi’s Greyson’s London Dry Gin Paper Bottle will be available in stores from 23rd May and available through Click & Collect. 


[i] @wendyg_official

[ii]  Sainsburys.co.uk


[i] Sainsburys.co.uk

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk