Digital Media Centre

HE SHOOTS, HE SCORES… OR DOES HE?

• The nation’s favourite carrot returns for a Christmas kickabout in Aldi’s tease ad
• Aldi’s Christmas tease can be seen on Aldi YouTube, Twitter, Instagram, and Facebook on Sunday 6^th November

Aldi has teased its highly anticipated Christmas ad on social media today (Sunday 6^th November) – paying homage to the iconic 1998 Nike World Cup Advert. Featuring everyone’s favourite family of carrots, Kevin is joined by his wife Katie and kids Baby, Chantenay and Jasper in an airport. But will they all make the flight?

Created by McCann Manchester, the new 50-second clip shows Kevin and his family in the airport departure lounge, preparing for a Christmas trip to Paris. Kevin is reading a newspaper and expresses his disapproval over holding ‘a football tournament in December’. He screws up the newspaper then tosses it away, only for some familiar football characters to use it as a football for a kickabout.

Ronaldi passes the ball to ‘Messy’, who is inevitably creating a mess by knocking over cups of coffee as he dribbles with the ball. The ball gets passed from Messy to MmmBap to Roy Bean as Kevin tries to keep up – but his fitness isn’t exactly the best.

The game continues and we see Macaroony, Beth Swede and Marrowdona when finally, the ball reaches Kevin. He’s right on goal, but can he finish? Not quite. His shot clips the crossbar (the belt of a security barrier) and hits the departure board as we see the status of his flight to Paris change from ‘Boarding’ to ‘Departed.’ He’s missed it!

Just before the teaser ad fades, we see the rest of the carrot clan sitting comfortably on the plane, when Katie suddenly realises that Kevin is missing… “KEVIN!”.

Leaving viewers wondering… will Kevin ever make it to Paris, or will he spend Christmas Home Alone?