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IT’S CHRISTMAS IN A CAN – CRACK OPEN FESTIVE SPIRIT WITH ALDI’S NEW CANNED G&Ts

• Aldi’s popular and award-winning Haysmith’s tipples are now available in a brand new pre-mixed G&T can range

As the nights draw in, elves and shoppers alike will be starting to get their gin-gle bells out to gear up for the big day as the countdown to Christmas officially begins!

Inspired by one of the years’ biggest alcohol trends[1], Aldi’s popular Haysmith’s range is launching its first ever ready to drink G&Ts. Flavours include a warming Spiced Plum & Clementine, award-winning Seville Orange & Persian Lime, classic London Dry mixed with a refreshing cucumber & elderflower tonic, the perfect Pink Gin featuring Raspberry and Redcurrant flavours, and a delicious Rhubarb & Ginger option. At a merry price of just £1.19 each – Christmas really has come early!

Ready to drink sales rocketed by 20% in 2019 and the category is set to be the fastest-growing drinks trend over the next five years[2], so cracking open a refreshing ‘tinnie’ has never been so stylish. What’s more, as 59% of shoppers opt for low alcohol options[3], the new Haysmith’s G&T range offers something for everyone.

Haysmith’s Spiced Plum & Clementine G&T (250ml, £1.19)

This twist on a classic G&T is the definition of Christmas in a can, with warm notes of spice and plum, followed by a sweet clementine finish. Smooth and refreshing, this pre-mixed tipple offers a real taste of the festive season.

Haysmith’s Seville Orange & Persian Lime G&T (250ml, £1.19)

After the successful launch of its award-winning gin earlier this year, everyone’s favourite Haysmith’s Seville Orange & Persian Lime is now available in can form. Elegantly smooth and complex, this refreshing G&T offers notes of zesty citrus orange followed by sweet lime. Ideal for those still yearning after the summer sun as the nights draw in.

Haysmith’s Rhubarb & Ginger G&T (250ml, £1.19)

This tipple is sweet, spicy and fruity, with a warming taste of fiery ginger that will blow your stockings off.

Haysmith’s London Dry G&T (250ml, £1.19)

A classic botanical choice perfect for all year round, the popular Haysmith’s London Dry Gin makes for an elegant and smooth pre-mixed G&T that is filled to brim with bright citrus and juniper flavours. What’s more, this G&T is mixed with cucumber & elderflower tonic water – so refreshing!

Haysmith’s Pink G&T (250ml, £1.19)

The ever Instagrammable millennial pink hue, this Pink G&T is perfectly balanced with a delicate sweet and fruity taste and a lasting citrus, raspberry and redcurrant flavour.

The new Haysmith’s RTD range is available online at www.aldi.co.uk and in stores from the 28^th September.

-ENDS-

For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk

020 7479 0910

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Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

[1] Sourced on 10.09.20 at: https://www.playmr.com.au/blog/the-biggest-alcohol-trends-for-2020

[2] Sourced on 10.09.20 at: https://www.thespiritsbusiness.com/2020/06/hard-seltzers-bolster-rtd-growth-in-2019/

[3] Sourced on 10.09.20 at: https://www.portmangroup.org.uk/trends-for-2020-nearly-60-of-people-trying-lower-alcohol-substitutes/