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JU-BEER-LEE! – ALDI LAUNCHES LIMITED EDITION BRITISH-THEMED CRAFT BEERS TO CELEBRATE QUEEN’S PLATINUM JUBILEE

It is no secret that Brits love a pint. In fact, 1.1 billion pints of extra beer was sold in the last year[1]. To satisfy the nation’s beer lovers at what is set to be one of the most celebratory weekends of the year, Aldi has announced the launch of four limited-edition British-themed craft beers (£1.69, 440ml) in honour of the Queen’s Platinum Jubilee.

With a choice of Session IPA, Session Pale Ale, British Ale and British Lager, all beers are packaged in stylish limited-edition prints featuring Big Ben, a Tower of London Guard, Nelson on his Column, and the Queen’s corgis! Shoppers can crack open a cold one and feel patriotic with every sip this bank holiday.

Available at an un-beer-lievable price of only£1.69 per 440ml can,the royal line-up offers a beer for every palate, including:

Session IPA: Take a sip to victory with this easy-drinking IPA. A light, crisp and refreshing tinny with a heroic image of Nelson’s Column, commemorating the Admiral’s victory at the Battle of Trafalgar is sure to be a winner in the hot weather.

Session Pale Ale: Aromatic, citrusy sporting the Queen’s most prized possessions, her corgis, this is an ideal choice for an uplifting tipple for the bank holiday weekend. A go-to sessionable pale ale.

British Ale: A hybrid-style beer with an iconic Tower of London Guard to bring all party members to attention! Brewed with lager yeast and fermented at ale temperatures, shoppers can enjoy a subtle toasted malt flavour blended with an undercurrent of citrus and tropical notes for a vibrant and fresh finish. Perfect for those summer evenings.

British Lager: Ding dong, the party is on.Lovingly brewed with just four ingredients, this British brew with London’s very own Big Ben designed on the front boasts a light, crisp and hoppy flavour, the perfect BBQ tipple.

Shoppers will need to move quickly to cheers her Majesty with Aldi’s new beer (available in stores from 26th May) because, as with all Specialbuys, once they’re gone, they’re gone!

-ENDS-

For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk


[1] https://www.thedrinksbusiness.com/2022/04/uk-beer-sales-up-1-1-billion-pints-in-2021-from-previous-year/

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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