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JU-BEER-LEE! – ALDI LAUNCHES LIMITED EDITION BRITISH-THEMED CRAFT BEERS TO CELEBRATE QUEEN’S PLATINUM JUBILEE

It is no secret that Brits love a pint. In fact, 1.1 billion pints of extra beer was sold in the last year[1]. To satisfy the nation’s beer lovers at what is set to be one of the most celebratory weekends of the year, Aldi has announced the launch of four limited-edition British-themed craft beers (£1.69, 440ml) in honour of the Queen’s Platinum Jubilee.

With a choice of Session IPA, Session Pale Ale, British Ale and British Lager, all beers are packaged in stylish limited-edition prints featuring Big Ben, a Tower of London Guard, Nelson on his Column, and the Queen’s corgis! Shoppers can crack open a cold one and feel patriotic with every sip this bank holiday.

Available at an un-beer-lievable price of only£1.69 per 440ml can,the royal line-up offers a beer for every palate, including:

Session IPA: Take a sip to victory with this easy-drinking IPA. A light, crisp and refreshing tinny with a heroic image of Nelson’s Column, commemorating the Admiral’s victory at the Battle of Trafalgar is sure to be a winner in the hot weather.

Session Pale Ale: Aromatic, citrusy sporting the Queen’s most prized possessions, her corgis, this is an ideal choice for an uplifting tipple for the bank holiday weekend. A go-to sessionable pale ale.

British Ale: A hybrid-style beer with an iconic Tower of London Guard to bring all party members to attention! Brewed with lager yeast and fermented at ale temperatures, shoppers can enjoy a subtle toasted malt flavour blended with an undercurrent of citrus and tropical notes for a vibrant and fresh finish. Perfect for those summer evenings.

British Lager: Ding dong, the party is on.Lovingly brewed with just four ingredients, this British brew with London’s very own Big Ben designed on the front boasts a light, crisp and hoppy flavour, the perfect BBQ tipple.

Shoppers will need to move quickly to cheers her Majesty with Aldi’s new beer (available in stores from 26^th May) because, as with all Specialbuys, once they’re gone, they’re gone!

-ENDS-

For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk

[1] https://www.thedrinksbusiness.com/2022/04/uk-beer-sales-up-1-1-billion-pints-in-2021-from-previous-year/