Digital Media Centre

KEVIN THE CARROT IS BACK IN THE RING AS ALDI WELCOME BIGGEST EVER RANGE

• Kevin the Carrot has returned to the small screen this year with two new characters
• Aldi’s merchandise range is bigger and better than ever including new Kevin themed pyjamas, festive jumpers and stationery

Roll up, roll up! Kevin the Carrot fans can rejoice as the cuddly root vegetable is back on our screens for another year, this time with a few tricks up his sleeve and new friends, Tiny Tom and Russell Sprout. Kevin and friends will hit Aldi stores nationwide on 28^th November and will be available to pre-order online on 24^th November, as part of the retailer’s biggest and best range yet with 23 Kevin related products! Fans will need to be quick as last year over half of the range sold out within 24 hours as carrot fever swept the nation with #KevinTheCarrot trending in 5^th place on Twitter.
 
Since his on-screen debut, Kevin has been on all sorts of adventures and this year we see him in a pickle thanks to the cunning Russell Sprout and his gang of Leafy Blinders. Enthusiasts can recreate Kevin’s escapades at home with the latest plush toy range, featuring Ringmaster Kevin and Katie (£3.99 each) and the return of the whole family, Chantenay, Jasper and Baby (£3.99). Shoppers can also get their hands on new fruit and veg on the block Tiny Tom and Russell Sprout (£3.99 each). For an even bigger helping of Kevin, shoppers can also purchase the Giant 1m Tall Kevin, who for the first time will be joined by Giant Katie and an extra special Giant Unicorn, for just £19.99 each.

This year, shoppers will also be able to head online and beat the rush from 24^th November to pre-order two exclusive plush toy bundles. Kevin lovers will have the choice of a classic Kevin, Katie and Kids plush toy bundle for just £11.97 or can add one of Kevin’s new co-stars Tiny Tom, Russell Sprout or Ginger to the mix for £19.95.
 
Too excited to sleep in the run up to Christmas? Try counting Kevins with the brand new Family Pyjamas (£4.99-£9.99), available in men’s, ladies and children’s sizes so that the whole family can celebrate the return of the nation’s favourite carrot. This year’s range also features a brand new Children’s Christmas Jumper (£7.99) in a festive Kevin design to keep kids cosy this winter.
 
For the ultimate Kevin fan, Aldi’s new Inflatable Snowglobe (£49.99 online only) is sure to make a statement indoor or outdoors when welcoming guests. The easy to inflate globe includes a snowing effect and LED lights – perfect for getting the attention of the man in the red coat.
 
Wish friends and family a Merry Carrotmas  with a Kevin-themed range of Cards (£1.99), Christmas Wrapping Paper (£1.99), Christmas Crackers (£1.99) and a Gift Mug (£2.99). Carry on the festive fun with the Kevin-themed Aldi Christmas Activity Book (£2.99), perfect for keeping little ones busy over the school holidays.
 
Spread festive magic with Carrot Christmas Tree Decorations (£2.99 per set) available in Original Kevin & Katie and Original Kids (3 set), Circus Kevin & Katie and Circus Kids (3 set).
 

Still haven’t got enough of the carrot-fever? Get sorted for work and school with Kevin the Carrot Notebook or Pencil Case (£1.99 each). Make bedtime stories the place to be with Kevin the Carrot Story Book or Sound Book (£2.99 each) and keep the kids entertained for hours on Christmas Day with this Wooden Theatre and Carrot Puppets (£29.99 online only).  
 
Get carrot crafty with Kevin and Family Fabric Fat Quarters (£39.99 online only). With 12 packs per bundle you can choose from Kevin, Family or Ringmaster designs and they are 100% cotton.
 
Aldi’s Kevin the Carrot range is online from 24^th November and in stores 28^th November, while stocks last. The full range can be found below:
 
 
 

 
*Each toy plush variant is limited to two per customer.
**Online pre-order available from 24^th November.
***Standard size toys will only be available online as two bundles (not individually) – two per customer.
**** The 23 new products include 3 x online only products.