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MEET LACURA’S ‘BONDED’ HAIR CARE RANGE, GUARANTEED TO REPAIR AND PERFECT FROM JUST £2.99. IT’S A BREATH OF FRESH H-AIR!

  • Aldi’s popular cruelty-free health and beauty brand, Lacura, welcomes brand-new products to benefit dull, damaged and frizzy hair 
  • Formulated with specialist ingredients, the Bonded range includes a hydrating Shampoo, repairing Conditioner and nourishing Pre-Wash Hair Treatment  
  • Shoppers can also maintain healthy looking hair with Lacura’s shine enhancing Perfect Proof Extreme Clean Dry Shampoo 

Aldi’s cruelty-free health and beauty brand, Lacura, is welcoming a brand-new range of luxe hair-bonding products from as little as £2.99. Specially formulated with premium ingredients including Vitamin E, Hyaluronic Acid and Hydrogenated Castor Oil, the Bonded range, which includes a Shampoo, Conditioner and Pre-Wash Hair Treatment, promises to repair damaged and frizzy hair.  

The new arrivals land as the trend for #Skinification continues to grow1, whereby beauty lovers take the same care and caution with their hair care products as they do with their skincare.  Containing ingredients usually found within top facial products, Lacura’s new Bonded range promises to hydrate, nourish and repair broken bonds for healthy and visibly smooth locks, giving shoppers a premium salon finish at an affordable price. Exclusively available to pre-order from the 24th July and in stores from the 28th July, while stocks last.  

Achieve stronger, shinier locks with the Lacura Pre-Wash Hair Treatment (£3.49, 100ml). With extracts of Jojoba Seed Oil and Panthenol, this concentrated pre-shampoo treatment nourishes and conditions to strengthen hair and reduce damage. Apply weekly from root to tip for 10 minutes prior to shampooing for beautifully shiny hair.  

Deeply cleanse and rebuild with the Lacura Bonded Shampoo (£3.49, 250ml).  With added Glycerin, Castor, Banana and Pomegranate Extract, the formula promotes healthy hair follicles, adding proteins that repair from the roots down. The Lacura Bonded Shampoo (£3.49, 250ml) also comes paired with the Lacura Bonded Conditioner (£3.49, 250ml) madeto fortify damaged locks with the help of Avocado and Argan Oil, resulting in a frizz-free finish.    

Shoppers can tend to second day hair with the Lacura Perfect Proof Extreme Clean Dry Shampoo (£2.99, 198ml),a light formulation that banishes oily roots, while adding body and texture to revitalise between washes. Fast absorbing and residue free, this everyday essential mimics the effects of freshly washed hair in just a few sprays. 

Lacura’s Bonded & Perfect Proof Haircare Range will be available to pre-order from 24th July and in-stores from 28th July, while stocks last. 

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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