New research conducted by supermarket Aldi has revealed the impact that the Covid-19 restrictions have had on new parents, showing that nearly half of new parents felt isolated and alone during lockdown. In light of these findings, Aldi is launching its first ‘Mamia & Baby Series’, a programme of sessions designed to facilitate opportunities to connect with like-minded parents, whilst also receiving a wealth of practical advice and tips from industry leaders.
New research by the retailer has uncovered that nearly half (48%) of expectant parents felt isolated and lonely at the time they were most looking forward to being surrounded by friends and family. Furthermore, over three quarters (76%) of new parents with babies under six months old admitted that they felt they had ‘missed out’ on key experiences with their baby as the opportunity for the wider family to meet the new arrival has been firmly on hold.
As such, over half (57%) of new parents reported that their overall enjoyment of their pregnancy and birth experience had been affected. Parents cited a lack of confidence to reach out to other new parents (39%) as the main reason for not being able to enjoy important support networks. Whilst ‘being unable to meet other parents in antenatal classes’ (37%) and not being able to ‘meet other parents at baby classes’ were also sticking points.
To help address these missed moments, Aldi is going above and beyond to help new parents by launching its new ‘Mamia & Baby Series’. The speaker series, which consists of eight live talks will run from August to November on Aldi’s Facebook page https://www.facebook.com/AldiUK.
The first talk will be hosted by Josie Barron, founder of parenting social networking app Mummy Social on the 27th August and will cover why she created the Mummy Social app, as well as adding further discussion on the importance of new parents seeking out friendships and support systems when navigating life with a new-born.
The wider series will go on to support parents with a host of other important parenting and childcare topics including mental health, the role of dads, managing a family budget and how to deal with a fussy eater.
Josie Barron, Founder of Mummy Social, comments: “At Mummy Social we completely understand the value and importance of connecting with other parents. In fact, some of the connections made during late pregnancy and early parenthood at baby groups and via online platforms can turn into some of the most important friendships you ever make! Covid-19 has obviously had a huge impact on how we socialise with each other, and has significantly reduced the opportunity for us to forge friendships with new people. As such, we’re extremely excited to be partnering with Aldi on the Mamia & Baby Series – the idea of bringing mums and dads together, albeit virtually, is an exciting prospect for us and we’re sure you’ll agree now more than ever we need to come together to support and encourage one another.”
Julie Ashfield, Managing Director of Buying at Aldi, comments: “The results of the research are undeniable – parents are desperate to connect and reclaim those experiences they feel they’ve missed out on. By launching the Mamia & Baby Series, all hosted by experts in their respective categories, we’re hoping we can deliver some of the experiences parents haven’t been able to enjoy during lockdown and facilitate a space whereby parents can connect, learn and support each other.”
The Mamia Series launches on the 27th August, and can be watched on https://www.facebook.com/AldiUK at 4pm,
For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: email@example.com
Aldi halves its Holly Lane Mince Pies to just 55p for a pack of six.
Supermarket Aldi has halved the price of its shopper-favourite Holly Lane Deep Filled Mince Pies (6 pack) from £1.09 to just 55p – that’s only 9p per pie!
From today (Monday 4th December), the delicate shortcrust pasty cases, which are filled with mincemeat and finished with a light sugar dusting, will be half price. But pie-oneers had better be quick to grab this bargain deal as the offer is available for one week only.
What’s more, when shoppers buy a pack of Aldi’s Holly Lane Mince Pies they are in with a chance to get their hands on an abundance of prizes*, which range from a year’s worth of shopping valued at £5,200, to gift cards ranging in value anywhere from £20-£1,000, mince pie lovers will be having a very merry Christmas indeed!
Aldi’s Holly Lane Deep Filled Mince Pies can be found in store and online via Click and Collect now.