Product News


  • Aldi’s three Sports Days will run from 1st– 3rd July
  • Compete virtually against Team GB athletes, including gymnast Nile Wilson, sport climber Shauna Coxsey and Taekwondo star Lutalo Muhammad
  • Events include favourites such as 100m Egg and Spoon Race, Bean Bag Toss and Wheelbarrow Race

Supermarket Aldi has gone the distance to ensure that children missing out on their end-of-year fun don’t have to sacrifice the most highly anticipated event of the school calendar year – Sports Day!

Taking place over three days, Aldi will be marking Wednesday 1st to Friday 3rdJuly as the UK’s official Sports Days, challenging families across the country to take on three of the country’s best Team GB Olympic athletes in a host of iconic Sports Day events, virtually!

Setting the bar for the nation to rise to, Olympic bronze medallist and gymnast Nile Wilson, Olympic silver medallist and Taekwondo athlete Lutalo Muhammed andsport climber Shauna Coxsey will each take over Aldi’s Facebook page at 11am over the three days to put the scores on the doors as they attempt activities including the Egg and Spoon Race, Bean Bag Toss, Wheelbarrow Race and the great leveller, the Three-Legged Race.

Whether children are getting involved in their lounge, garden, or nearest park, there’s guaranteed to be no shortage of healthy competition as they get their sweat on.

Shauna Coxsey, Team GB Sport Climber comments: “As a competitive kid, Sports Day was always my highlight of the year when I was at school. It’s gutting to think that so many children are going to miss out on the chance to create those memories that I cherish, which is why I jumped at the chance to get involved with Aldi’s Sports Days”.

Each of the daily sessions will be hosted on the @AldiUK Facebook page, opening with a five minute warm up to ensure all competitors are stretched and ready to go before the main event.

What’s more, if the idea of taking on a Team GB superstar wasn’t enough, competitors who share images and videos of their attempt will also be in with a chance to eat and fuel like an Olympian, as the best efforts will give them a chance to win a £50 Aldi voucher.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “At Aldi, we pride ourselves on supporting families.  With recent data showing that three in four children are doing less than 30 minutes of physical activity each day, it’s more important than ever that we keep our bodies moving. We are looking forward to seeing the nation unite together over Britiain’s most-loved Sports Day activities and you never know, this might even be the making of future generations of Team GB athletes!”.

With the scorching weather in full swing, shoppers can enjoy some fun in the sun and unlock their inner Andy Murray with the Jumbo Tennis Ball and Ball Pump (£2.99 each). Alternatively, keep practicing fun with Aldi’s Ball Rebounder Net (£29.99),  suitable for a range of ball games including football, netball, cricket and rugby. For the fitness fanatic who wants to keep track of goals, Aldi’s versatile and water-resistant Fitness Band (£19.99) is a wellness essential. 

Boost the fun by browsing Aldi’s range of sports and exercise themed Specialbuys at

Aldi Twitter : @AldiUK, Aldi Facebook: @AldiUK, Aldi Instagram: @AldiUK

Notes to editors:
Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
 The company’s current achievements and initiatives include:

  • Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
  • Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
  • Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
  • Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
  • In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at


For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or