In a supermarket first, Aldi is making supplementary education affordable for all children with its first ever Private Online Tuition Specialbuy in partnership with MyTutor, the UK’s leading online one-to-one tuition platform.
Offering parents two tutorials for £18, a 55% discount on standard rates and the cheapest on the market, Aldi is subsidising the educational tool to help ease children back into school ahead of the new term.
The partnership follows new research revealing that an overwhelming 77% of parents are worried that their children are falling behind academically, with reports showing that around 2 million children carried out little to no schoolwork during lockdown. Over two thirds (71%) believe their child would benefit from private tuition, but 84% admit that tuition is simply out of reach financially[i].
Bertie Hubbard, CEO of MyTutor said: “This launch could not come at a better time given parents’ concerns about increasing learning gaps before the start of the new academic year. One-to-one tuition has been proven to boost progress by five months and so we’re delighted to be working with Aldi to help more children get back on track with their studies so they can start the new school year full of confidence.”
Offering packages of two one-hour sessions for £18, the lessons range from Primary level (Key Stage 2) through to A Level, with over 30 curriculum subjects for parents to choose from. Lessons are live and interactive, tailored to each individual and fit the hectic schedule of any family. Available to purchase online only at https://www.aldi.co.uk/specialbuys/about-our-specialbuys/back-to-school from 09:00 on 20th July.
Julie Ashfield, Managing Director for Corporate Buying at Aldi, comments: “At Aldi, we believe that low cost should never lead to compromise. Our great value and amazing quality Back to School ranges have proven extremely popular in the past, so we wanted to help ease any back to school stress by offering private tuition lessons at an accessible price. With education being hugely impacted by the worldwide pandemic, we hope this launch will help support parents and children across the UK.”
There are 2,000 packages up for grabs, but shoppers best be quick – as with all Specialbuys – once they’re gone, they’re gone.
Offering great value products with premium level quality, Aldi’s full range of Back to School kit returns to stores on 13th August and includes everything from shirts and trousers to PE kit and shoes suitable for primary school children (ages 3 – 11 years). This year also sees the return of the supermarket’s top-quality bundle including two polo shirts, one round neck jumper and either trousers or a skirt, all for £4.50.
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For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
 National Foundation for Educational Research (NFER), 2020. Pupil Engagement In Remote Learning.
2 Research conducted on behalf of Aldi by Mortar Research with 1000 parents of primary school children.
To the delight of shoppers, Aldi’s cult favourite Christmas Super Six deals are returning to stores from 18th December, with festive veg staples available from just 15p.