Digital Media Centre

SLIDE INTO SUMMER WITH ALDI’S FIRST OWN-BRAND FOOTWEAR COLLECTION

• The range includes chic sliders and trendy trainers
• In April Aldi launched its first loungewear Aldimania collection which sold out in hours – with shoppers saying: “I’ll wear it with pride” and “I would love one of these”
• Love Island star Tommy Fury modelled the Aldimania hoodie calling it “fresh garms” for Spring/Summer 2021

Supermarket Aldi has stepped it up a gear with the launch of its first ever own-brand footwear range, as part of its latest ‘Aldimania’ offering. Following the success of its sell-out Aldimania loungewear range earlier this year, the supermarket’s latest announcement will have fans queueing up to get their hands (and feet) on the latest fashion offering.

The summer staples include versatile sliders which are perfect for warmer weather and wearing by the pool, and stylish white trainers which offer comfort on long walks. Both are available online from Sunday 27^th June, with the sliders also available in store from Sunday 4^th July – helping Aldi fans to be loud and proud, and continue the Aldimania this summer!

Aldi’s first ever own-brand loungewear range went on sale earlier this year and sold out in just hours after shoppers joined the Aldimania saying that “this is a vibe”, paving the way for this fresh summer footwear collection.

The latest drop from the supermarket-come-fashion-brand includes the limited edition Aldimania Sliders (£3.99). These stylish summer must-haves are ideal for days spent on the beach or by the pool. They are both comfortable and flexible, boasting a navy design and are emblazoned with Aldi’s iconic logo on the strap. The quality sliders are available in sizes 4 – 10 for both men and women.

A trainer for all seasons, the limited edition Aldimania Shoes (£12.99, online only) are made with true Aldi fans in mind. The vegan, unisex trainer is CO2 neutral and is made from recycled materials, with a memory foam effect insole for extra comfort when wearing out and about. The trendy white lace up trainer features breathable upper material, and small colourful logos both on the front and back of the shoe. Available in sizes 4 – 11 for both men and women, they are the ideal (and chic!) finishing touch to any outfit. 

Available to pre-order online from Sunday 27^th June and in store from Sunday 4^th July.