Digital Media Centre

SMELL SCENT-SATIONAL WITH LACURA’S VALENTINE’S DAY BEAUTY BUYS

• Back by popular demand, Aldi announces the return of its five-star rated Hotel Collection Eau de Toilettes; Peony Blush, Bergamot Oud and Myrrh & Sweet Tonka
• Shoppers could save up to 95% on fragrances compared to Jo Malone

Aldi has announced the return of its Hotel Collection Eau de Toilettes, just in time for Valentine’s Day. The popular fragrances, including the floral Hotel Collection Peony Blush, woody Bergamot Oud and rich Myrrh & Sweet Tonka Eau de Toilettes, will be in stores from the 6th February. Priced at just £6.99 for 100ml, these cult buysoffer a saving of 95% compared to similar smelling brand Jo Malone.

Aldi’s cruelty free perfumes have generated a huge fan-base following their launch last year, receiving five-star customer ratings and being called out as smelling ‘sensual’ and ‘inviting’ by shoppers on the Aldi website.

The range has also made waves on social media site TikTok, with searches for #AldiPerfume hitting 118.6K and the products receiving glowing reviews.  Shoppers better stock up on these beauty buys as once they’re gone, they’re gone!

Whether those celebrating Valentine’s Day want to up their fragrance game or gift something special to loved ones, these heaven scent fragrances are the ultimate purchase – just see how much shoppers can save:

HOTEL COLLECTION	JO MALONE
HOTEL COLLECTION PEONY BLUSH EAU DE TOILETTE 100ml  – £6.99	JO MALONE PEONY & BLUSH SUEDE COLOGNE 100ml  – £102.00[1]
SAVING: £95.01 (93%)
HOTEL COLLECTION BERGAMOT OUD EAU DE TOILETTE 100ml  – £6.99	JO MALONE BERGAMOT & OUD COLOGNE 100ml  -£130.00[2]
SAVING: £123.01 (95%)
HOTEL COLLECTION MYRRH & SWEET TONKA EAU DE TOILETTE  100ml – £6.99	JO MALONE MYRRH & SWEET TONKA COLOGNE 100ml – £130.00[3]
SAVING: £123.01 (95%)
TOTAL SAVING: £341.03 (94%)

The Hotel Collection Eau de Toilettes are available in stores from the 6^th February, while stocks last.

-ENDS-

For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk

020 7479 0910

www.facebook.com/AldiUK

www.twitter.com/AldiUK

www.instagram.com/AldiUk

[1] JoMalone.co.uk         

[2] JoMalone.co.uk

[3] JoMalone.co.uk