Product News


  • Shoppers can save over £200 on Aldi’s Vegan Trainers against similar products
  • Aldi’s brand-new Vegan Trainers are Vegan Society approved

Veganuary is becoming more popular each year, with more than 250,000 people pledging to take part in 2019[1] and this number is set to increase in 2020. This year, Aldi is making it easier for consumers to adopt a Vegan lifestyle with the release of its brand-new Vegan Trainers (£12.99), as part of its January Fitness range.

Approved by the Vegan Society, the on-trend trainers are available in white with two designs – green heel or red stripe. Better yet, these stylish trainers will save shoppers a whopping 94.47% on similar products, meaning customers can go vegan and save money at the same time! See how shoppers can save below:

Aldi Ladies Vegan Trainers Veja V-10 Trainers[1]
£12.99 £115
Total savings: £102.01 (88.7%)


Aldi Ladies Vegan Trainers Stella McCartney Adidas Stan Smith[2]
£12.99 £235
Total savings: £222.01 (94.47%)

Aldi’s Vegan Trainers will hit stores 2nd January, but wannabe Eco Warriors will need to run to their local store quickly as with all Specialbuys once they’re gone, they’re gone!
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Notes to editors:
Aldi is Britain’s fifth largest supermarket with over 860 stores and 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 1st December 2019, Aldi grew sales by 6.2% and achieved an 8% share of the UK grocery market (Kantar Worldpanel data). By 2025, Aldi will operate over 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
 The company’s current achievements and initiatives include:

  • Aldi is the UK’s lowest priced supermarket. The Grocer’s weekly price comparison of 33 supermarket products found that a weekly shop at Aldi was 10.8% cheaper than its nearest competitor (The Grocer – 14th June)
  • Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
  • Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.10 nationally and £10.55 in London.
  • Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
  • In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at


For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or