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STOP AND SMELL THE ROSÉ: ALDI LAUNCHES 10 NEW BOTTLES OF PINK PLONK!

Shoppers have shown that it’s not just ‘rosé, all day’ but indeed all year, as the popularity of everyone’s favourite summer tipple has soared over the past year, making 1 in every 8 bottles consumed, of the pink persuasion.[1]  With not one but TEN new rosés landing on Aldi’s shelves from 13^th July, in a variety of pale blush tones to bold pinks, the supermarket’s latest seasonal wines make the perfect companion from the garden to the ‘gram. Be sure to make yours’ stand out amongst the half a million #roséwine posts from those who’ve already raised a glass this summer. [2]

Aldi wine expert, Sam Caporn MW, says: “Rosé comes in a wide range of different colours and styles – from delicate, pale pinks to bright, almost neon hues that can be refreshingly dry to delectably sweet and from all over the world. The thing that unites them all is their compatibility with the summer months, al fresco eating and their versatility; there is a rosé out there for everyone! From light seafood and fish, grilled chicken and prawns, picnics or just as an aperitif, you can pick a pink from Aldi that is perfect for the occasion, your palate and your purse.”

From the picturesque South of France, to those rosé regions further afield, such as Argentina and Greece, the new range will bring a taste of summer right to your wine glass. All coming in at under £10, what other reason is there to put on those rosé coloured glasses!

French Beziers Rosé (£7.49, 75cl) – available online and in store

This beautiful pale pink wine is a delicious ‘Provence’ style rosé that has notes of berry fruit, honeysuckle and citrus. Beziers Rosé has a full and round flavour, adding to its light and fresh finish.  And its attractive bottle makes it the picture-perfect tipple!

South African Rosé (£6.99, 75cl) – available online and in store

A true South African original, this rich and colourful rosé is fresh and crisp with bursts of strawberry and raspberry notes subtly infused with rose, white peach and hints of spice. Its fruity and refreshing finish makes it the perfect tipple to enjoy on its own.

French Ventoux Rosé (£6.99, 75cl) – available online and in store

A flesh-pink wine with a pale and brilliant structure. The fragrant tipple has notes of berries, red fruit and cherries with a hint of rose. Well balanced between sweetness and acidity, it shows great liveliness and freshness along with a very aromatic character and enticing spicy notes.

Greek Rosé (£6.99, 75cl) – available online and in store

This Greek Rosé from Achinos, which is north of Athens, has flavours of red berries and grapefruit with a crisp acidity and lingering salinity.

Argentinian Malbec Rosé (£6.49, 75cl) – available online and in store

This beautifully bright and intense rosé reflects the purity of the Andes Mountains. Made from 100% Malbec grapes, this tipple has notes of strawberries, red cherry and white fruit, creating a premium food friendly rosé. Its well-balanced acidity adds to its complexity and length, making it the perfect refreshment on a hot day – ideal for al fresco dining.

French Sud de France Rosé (£5.99, 75cl) – available online and in store

Made by one of the most highly regarded winemakers in the Languedoc region, this rosé has beautiful cherry and strawberry aromas that complement its elegant red fruit and citrus notes. This tipple has fruity, rich punches that make it the perfect dinner wine!

French Cotes du Luberon Rosé (£5.99, 75cl) – available online and in store

From the sunny hillside of France, this elegant rosé has notes of strawberries and raspberries whilst also releasing light flavours of exotic fruits. This tipple which comes in a voluptuous bottle is light and fresh, creating a pleasing finish that can be appreciated on its own or with light foods.

French Cap d’Agde Rosé (£5.49, 75cl) – available online and in store

Pale pink in colour, this perfectly balanced rosé comes from vineyards in the South of France. Notes of grapefruit, candy, peach and citrus create its intense yet elegant finish, making it the perfect appetizer. This wine also works with an array of food dishes making it an ideal dinner wine.

Spanish Bobal Rosé (£4.99, 75cl) – available online and in store

This pretty in pink rosé comes from the beautiful Spanish vineyards. Made from Bobal, this grape variety is grown in sandy soils to create a unique and crisp taste.  With rich flavours of red berry that are delicately balanced with floral notes of rose, Spanish Bobal Rosé is perfect for those looking for something different.

Spanish La Mancha Rosé (£3.99, 75cl) – available in store

This fruity rosé is delightfully refreshing and light, creating a well-balanced taste and long-lasting finish. With notes of strawberry and red fruits, the summer flavours are an ideal match to barbeques.

-ENDS-

For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk

020 7479 0910

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www.twitter.com/AldiUK

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Please contact the Aldi team at Clarion to confirm product details and availability prior to print. *Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.

[1] Wotwine data, 2019

[2] https://www.instagram.com/explore/tags/rosewine/