Product News

WHISKS AT THE READY, ALDI LAUNCH NEW BAKING RANGE

With the return of baking to our TV screens, the nation is set to take to their kitchens once again in a mission to bake a host of delicious delicacies. With sales of home baking supplies already soaring in 2020[1], shoppers can get in on the action thanks to Aldi’s brand-new range of baking essentials. The supermarket is committed to get Britain baking this Autumn with everything shoppers knead to flex their baking muscles at everyday prices.

Whether a baking novice looking for new ways to bond with the family now kids are back at school, someone who likes to blow off some steam (literally) after work, or an expert baker in need of an equipment upgrade, Aldi’s Home Baker range has everything shoppers need to proof  their new skills.

Available to buy online from 20th September and in-stores 24th September, mark the date as with all Specialbuys, once they’re gone, they’re gone.

Aldi’s new range includes products such as the Classic Stand Mixer (£49.99), perfect for mixing, kneading and stirring gorgeous, fluffy dough to perfection. With three different heads and six speed levels, budding bakers can tailor it to the desired consistency for the ultimate mixing experience. This chic design is available in Gunmetal, Frosted Pearl and Pink.

Bakers can whip up creations in no time with Aldi’s Hand Blender (£14.99). Classic in design, available in black or white, it blends ingredients with ease thanks to its 600-watt power.

The pretty pastel coloured Melamine Mixing Bowl Set (£12.99) comprising four nested bowls is a must-have for every baking kitchen. Available in duck egg or dusty pink.

Bake up a storm in the kitchen with all the gear thanks to the 4 Piece Bakeware Set (£9.99) which includesoven tray, a 12-cup muffin tray for those decedent cupcakes, loaf tin and round cake tin. Made from 2-layer non-stick carbon steel, these trays are easy to clean which means families can spend more time enjoying their delicious creations and less time washing up.

Aldi’s Home Baker range is available to buy online 20th September and in-stores 24th September.

PRODUCT CODEPRODUCTPRICE
802435&CLASSIC STAND MIXER£49.99
705563HAND BLENDER£14.99
705950MELAMINE MIXING BOWL SET£12.99
7041674 PIECE BAKEWARE SET£9.99
705356NESTED STORAGE TINS£4.99
704842CEREAL CONTAINER 3PK£4.49
705863BAKING ACCESSORIES£2.49
704844MEASURING JUGS£1.99

[1] Value sales of home baking items soared 49% in the 12 weeks to 14 June 2020, Kantar, https://www.thegrocer.co.uk/category-reports/baking-out-of-boredom-home-baking-category-report-2020/646718.article

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk