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WINE NOT LEARN SOMETHING NEW WITH ALDIPLOMA?

With two-thirds of the nation admitting to feeling baffled when it comes to choosing wine*, now’s the perfect time to bring something different to your virtual happy hour and become the ultimate wine buff.

Join Aldi’s wine expert Sam Caporn MW, as she takes you through the vino-how in a wine masterclass live on Aldi’s Facebook this Friday 17th April at 5pm.

Mistress of Wine, Sam, will talk through the basics of tasting, leaving you clued up on various notes, flavours and best food pairings for a selection of different delicious wines. So, make yourself comfortable, polish up your wine glasses, grab a bottle (a fizz, a white, a red or a rosé wine- it’s up to you) and get ready to sip back and relax.

Taken from Aldi’s free online wine course Aldiploma, budding wine connoisseurs can go on to learn all about the much-loved drink from the basics to the finer detail on the Aldi website: www.aldi.co.uk/aldiploma

Whether you want to know your Crémant from your Cava, or simply the best wine to pair with your steak, the award-winning supermarket Aldi has removed the snobbery from traditional wine tasting with its unique jargon-free course, to make this the ultimate educational tool for pressure-free learning. Split into six modules, Aldiploma is the first of its type and covers a wide range of topics, including the principles of wine tasting and understanding different grape varieties. What’s more, the course won’t cost you a thing.

Sam Caporn MW, comments: “As one of only 395 Masters of Wine worldwide, it’s fair to say I know my Malbec from my Merlot – but that hasn’t always been the case! Rewind twenty years and I was just a wine loving consumer with none of the technical knowledge I have now. I’m thrilled to have worked with Aldi to create this course and look forward to sharing my tips live, this Friday, which not only encourages consumers to try new things but also gives them the perfect introduction to the wonderful world of wine.”

The course is available to download or watch for free at www.aldi.co.uk/aldiploma, or get a taster on Aldi’s Facebook this Friday at 5pm.
*Research conducted on 2012 participants by Sapio (2018) 

-ENDS-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910

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Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

**Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk