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Aldi's First Golden Giveaway Winner Download Image


  • Nottingham-based Stephen Dowling stunned with £5K birthday discovery
  • 24 more Aldi shoppers could still be in with the chance of winning either £5K or £10K if they find one of the remaining tickets hidden in Aldi’s Dairyfine Golden Giveaway Chocolate Bars

A choco-lotta luck!As shoppers up and down the country continue to search for Aldi’s Golden Giveaway tickets hidden in the Dairyfine Golden Giveaway Chocolate Bar (£4.99, 800g), the first of 25 winners has been found in Nottingham.

Stephen Dowling, aged 67, has claimed a prize of £5,000 after receiving the chocolate bar as a birthday gift from his partner’s daughter, Emily, who purchased the winning chocolate bar from Aldi’s Woodborough Road store in Nottingham. Unbeknownst to Emily, she would be gifting Stephen with a much bigger surprise than she bargained for.

Stephen said: “I couldn’t believe it. I was given the chocolate bar as a humorous gift whilst out for a birthday dinner with family but was surprised to see a golden greeting inside – and what a gift! My family and I are in the process of moving house so the prize couldn’t have come at a better time. Thank you very much Aldi!”

For hopefuls looking to join Stephen in his victory, 24 tickets remain to be found worth £5,000 or £10,000. All shoppers must do to enter is buy one of Aldi’s giant 800g delicious bars of Dairyfine Milk Chocolate. If the bar purchased contains a ticket, the shopper will be eligible to claim the value of the cash prize written on the ticket. They simply need to visit Terms and conditions apply*.

Aldi’s Golden Giveaway Bar is available in stores* now.The delicious milk chocolate bar, which includes a festive message inside, is the perfect gift this Christmas for every sweet tooth – if shoppers can bear to give it away!

*Aldi’s Golden Giveaway Bar is available in all stores across the country, excluding Aldi Locals.

*Terms and conditions apply:

Terms and Conditions for the Aldi Golden Giveaway Promotion (the “Promotion”):

If you find a winning ticket in this Golden Giveaway Bar of Dairyfine Milk Chocolate, you will have won £10,000 or £5,000. To claim your prize, please go to and follow the instructions by 11.59 pm on 24 January 2022. You will be required to provide (a) your name and contact details; (b) your date of birth; (c) the unique reference code on your winning ticket;  (d) a photo of your winning ticket; and (e) and proof of purchase. You will then be required to send your original winning ticket to Aldi, and will be sent a stamped addressed envelope for that purpose. If you do not provide this and claim your prize by 24 January 2022, your claim will become invalid. To enter, you must be resident in Great Britain and over the age of 18. You cannot enter the Promotion if you are an employee of any of the following: (a) Aldi; (b) any entity (including any of their parent and/or affiliate companies) involved or associated with the Promotion or the prizes, including but not limited to the printer of the tickets and the supplier of Dairyfine Milk Chocolate; or (c) any of Aldi’s agencies (including any of their parent and/or affiliate companies); or (d) the immediate family (spouse, parents, siblings and children) and other household members of any such employee described above. To avoid disappointment, please check the full T&Cs for this Promotion at

              Promoter: Aldi Stores Ltd, Holly Lane, Atherstone, Warwickshire, CV9 2SQ. Please do not send any correspondence to this address.

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or