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WOULD WAGYU BELIEVE IT? ALDI LAUNCHES ITS MOST LUXURY STEAK RANGE TO DATE

  • Aldi launches premium A4 Japanese Wagyu Steaks in a supermarket first
  • New luxury range offers high end restaurant cuts £100 cheaper
  • Available in stores from Thursday 9th December – but shoppers will have to be quick, because once they’re gone, they’re gone!

Supermarket Aldi is launching its most luxury meat offering to date with lavish steaks, including a premium quality Japanese A4 Wagyu steak, allowing shoppers to recreate top restaurant-worthy dinners at home for a fraction of the price.

While foodies might expect to find such high-quality cuts in a Michelin star restaurant rather than on a discount supermarket shelf, they will be delighted to hear they can get their hands on the quality steaks in-store from Thursday 9th December. What’s more, they’re a whopping £100 cheaper than restaurant prices.

In a supermarket first, shoppers can get their hands on Aldi’s A4 Japanese Wagyu Ribeye and A4 Japanese Sirloin Steaks at £24.99 each (200g). Hailed as one of the most sought-after, premium meats in the world, the melt-in-the-mouth steak has a unique marbling and offers a delicately rich taste.

Often gracing menus of the world’s most luxurious restaurants with a high-end price tag to match, tucking into a Wagyu Steak at London’s Cut by Wolfgang Puck will cost an eye-watering £125.

Julie Ashfield, Managing Director of Buying at Aldi, said: “We’ve taken the steaks you’ll find on menus at some of the UK’s most expensive restaurants and put them on sale to shoppers for a fraction of the cost. It’s our most exciting range of cuts ever.”

Aldi’s delicious premium meats and can be purchased nationwide from Thursday 9th December, while stocks last.

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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JU-BEER-LEE! – ALDI LAUNCHES LIMITED EDITION BRITISH-THEMED CRAFT BEERS TO CELEBRATE QUEEN’S PLATINUM JUBILEE

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It is no secret that Brits love a pint. In fact, 1.1 billion pints of extra beer was sold in the last year[1]. To satisfy the nation’s beer lovers at what is set to be one of the most celebratory weekends of the year, Aldi has announced the launch of four limited-edition British-themed craft beers (£1.69, 440ml) in honour of the Queen’s Platinum Jubilee.

With a choice of Session IPA, Session Pale Ale, British Ale and British Lager, all beers are packaged in stylish limited-edition prints featuring Big Ben, a Tower of London Guard, Nelson on his Column, and the Queen’s corgis! Shoppers can crack open a cold one and feel patriotic with every sip this bank holiday.

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