Product News


  • Aldi has launched new rosé wines as part of its Autumn Winter collection
  • The supermarket has seen sales of the pink tipple rise +72% over the past two years
  • It is predicted shoppers will continue to drink rosé wine this winter

Rosé wine, a drink usually associated with summer, is set to make waves this winter as its meteoric rise is predicted to continue by supermarket Aldi. Meeting consumer demand, Aldi has just unveiled eight new premium rosé wines as part of its Autumn Winter range, which are available online and in stores now.

Sales of rosé wine increased by +22% in 2020[1], and love for the tipple shows no signs of slowing. As wine connoisseurs and every day shoppers alike opt to pucker up to the pink stuff, Aldi has cemented its reputation as a destination for great rosé wine, resulting in an increase of +72% in value growth over the last two years[2]

Last year saw strong rosé wine sales throughout the winter months[3], with Aldi even launching a supermarket-first Prosecco Rosé in October 2020. With a bottle of rosé flying off shelves every six seconds, the nation’s favourite wine supermarket is expecting this year to be a similar story.

Sam Caporn, Mistress of Wine, says: “Gone are the days of associating rosé with summer and I’m excited for shoppers to experience the beautiful pink plonk all year round! Aldi has really set the bar with its premium rosé offering, boasting delicious wines from across the globe. As the nights draw in, opt for rosés with a darker hue such as the Mimo Moutinho Portuguese Rosé or Specially Selected Chilean Organic Rosé, as these will offer more substance and richness that will pair well with warm winter foods.”

From the Mediterranean to Canada and America, the booming rosé category is known for its refreshing taste and chic lifestyle associations[4], making it the ideal tipple for toasting this Christmas – cheers!

Castellore Organic Prosecco Rosé (75cl, £8.49)

Made to sparkle, this elegant bubbly addition is the drink of 2021, boasting juicy notes of wild strawberries with delicate hints of citrus and acacia flowers. Raise a toast to a fabulous starter such as beef or duck carpaccio.

Mimo Moutinho Portuguese Rosé (75cl, £5.99)

A beautifully pink rosé with intense notes of raspberries and strawberries. Creamy on the palate, it delights with a refreshing explosion of red fruit and berry aromas. Wonderfully balanced, the finish is long and lingering which is ideal with fresh dishes such as sea bass and roast potatoes.

Specially Selected Chilean Organic Rosé (75cl, £6.99)

Produced in the vineyards of Chile’s Central Valley, this fresh organic tipple boasts summer fruit flavours that meet gentle strawberry and red cherry aromas. Giving a refreshing finish, this wine is ideal with meaty flavours of a juicy rum steak or charcuterie board.

Specially Selected Côtes du Rhone Rosé (75cl, £6.99)

A French treat, this elegant dry rose boasts delicate notes of raspberry and redcurrant that leaves a persistent finish. Pair with rosemary roasted lamb and grilled vegetables for a Sunday dinner treat.

Specially Selected Californian Rosé (75cl, £9.99)

This refreshing rosé benefits from California’s year-round sunshine, bursting with aromas of fresh strawberries that lead to a delightfully crisp finish that perfectly pairs with roast chicken or duck. Available exclusively online.

Diora La Bella Californian Pinot Noir Rosé (75cl, £9.99)

Another Californian beauty, this pink hue gives indulgent notes of strawberries and grapefruit with hints on mandarin. Ideal for festive occasions, this pink plonk pairs perfectly with a cheese board or salmon blinis.  Available exclusively online.

Specially Selected Alsace Pinot Gris 2020 (75cl, £9.99)

Delicate and elegant, this fruity tipple boasts delicious flavours of honey and red fruits that leave a long lingering finish. Ideal with roasted meats, this is the pink winner for Christmas dinner! Available November 2021.

Aldi’s full Autumn Winter Rosé range is available to buy in stores and online now:


[1] Sourced on 01.10.2021 at:

[2] Sourced on 01.10.2021 at: Aldi UK

[3] Sourced on 01.10.2021 at:

[4] Sourced on 01.10.2021 at:

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or