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ALDI’S SOCKS BOXES SUPPORTS SCOTLAND’S MOST VULNERABLE

Aldi customers have generously donated over 1200 pairs of unused socks to the supermarket’s charity appeal 

Aldi shoppers have donated over 1200 pairs of new and unused socks to support some of Scotland’s most vulnerable people as part of the supermarket’s ‘Not Socks Again’ appeal. 

The campaign, which supported the vital work of three charities, Simon Community Scotland, Bethany Christian Trust and Aberlour Children’s Charity, called for Aldi customers to drop off any new and unwanted socks they received over the Christmas period. 

Sock amnesty boxes were placed in all Aldi Scotland stores during the month of January, allowing generous Scots to donate their new and unused socks to those in need. 

In addition, Aldi Scotland matched the kindness of their shoppers by gifting £250 to each participating charity partner. 

One of Scotland’s leading homeless charities, Simon Community Scotland, has spoken of their delight at how generous Aldi customers have been and how much the donations mean to the people they support.  

Ashley Young, Head of Services at Simon Community Scotland, said: “We would like to thank everyone who generously donated their socks, and our thanks also goes out to Aldi for their very kind cash donation. Our Street Teams will distribute these socks over the coming weeks, and they will bring comfort and warmth to those who need it most.” 

Richard Holloway, Regional Managing Director for Scotland, commented: “A massive thank you to all of our customers who took the time to drop off their new and unused socks. This has been the second year we have run the campaign and are delighted to be able to support the great work these charities do within the local community.”  

Aldi is committed to supporting communities across Scotland. Since July 2019, Aldi has donated more than 23 million meals to families in need through their Neighbourly partnership, and since partnering with Teenage Cancer Trust in January 2017, over £6 million has been raised to help young people with cancer.   

Meanwhile, since launching in 2016, nearly 500 clubs across Scotland have benefitted from a funding uplift of £290,000 through Aldi’s Scottish Sport Fund, helping to improve community access to sports across the country.