Scottish News

Download Image

STAYING FIERCE: ABERDEEN MICRO-BREWERY TO FEATURE IN ALDI’S SCOTTISH BEER FESTIVAL AFTER SUCCESS AT SCOTTISH BEER AWARDS

Aldi launches its 23rd in-store Scottish Beer Festival on Thursday (29th April), showcasing 30 unique craft beers from artisan breweries across Scotland, with prices starting from just £1.39.  

Nine brews from Aberdeen-based brewery Fierce Beer join this year’s line-up, which includes everything from sour ales to hazy IPAs, alongside 12 other Scottish craft breweries in deals worth over £110,000.  

Fierce Beer was the result of a chance meeting of co-founders Dave Grant and Dave McHardy, who met on a brewing course in Sunderland. The pair’s shared passion for beer resulted in them starting their very own brewery on home turf in Dyce, Aberdeen.  

The duo began commercially brewing in 2016. Focused on producing unique and flavourful beers that range from traditional pilsners to luscious barrel-aged stouts, Aldi was the brewery’s first ever customer. Five years on, Fierce Beer brews 800,000 litres of beer every year and recently won 14 medals at the 2020 Scottish Beer Awards.  

David Grant, Owner and Managing Director of Fierce Beer, said: “We are so pleased to be featured in Aldi’s Scottish Beer Festival for the 10th time. We are so passionate about our beers and really appreciate the opportunity to showcase them to a wider audience. There is a brew for every taste in Aldi’s Spring Festival line-up, and we look forward to hearing what their customers think.” 

The selection of Fierce Beers included in Aldi’s line-up include their multi-award-winning porter Café Racer, which is fuelled with locally roasted Sumatran Espresso and Madagascan vanilla, and their classic lager-style Fierce Pilsner. Both beers won gold medals at the Scottish Beer Awards.  

Graham Nicolson, Group Buying Director, Aldi Scotland commented: “Our Scottish Beer Festival always gives our customers something to look forward to and I have no doubt that this year’s will do the same. I am proud of the strong partnership we have built with Fierce Beer over the last few years, and I am certain that our customers will enjoy the range of exciting brews they have to offer.” 

If you can’t get down to your local this bank holiday weekend, the next best thing is to support your local brewery with Aldi’s Scottish Beer festival, which will take place in all 96 Scottish stores.

For more information, please contact the Aldi Scotland Press Office on:
T: 0131 557 5252 or aldipr@bigpartnership.co.uk