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ALDI ‘MOST POPULAR SUPERMARKET FOR VEGAN FOOD’ ACCORDING TO GOOGLE

AS SHOPPERS CAN GET VEGAN PRODUCTS FOR LESS THAN HALF THE PRICE OF OTHER SUPERMARKETS

• New data shows Aldi is the most Googled UK supermarket when it comes to vegan food[i]
• Shoppers that swap to the discounter this Veganuary can save nearly two thirds on popular
  vegan products
• Aldi has launched its biggest ever vegan range as it expects to see bumper Veganuary sales

Plant-based Brits are Googling Aldi’s vegan food range more than any other supermarket. The ‘Aldi Vegan’ term racks up an average of 2,900 searches a month and three times as many searches as last placed Iceland and Co-op, who receive just 880 monthly searchesⁱ.

The news comes as Aldi has its biggest ever range of vegan products in store, with items starting from just 55p. The supermarket’s affordable plant-based range includes everything from new vegan cheddar to award-winning oat milk and dairy-free ice cream – and shoppers can save as much as 65% compared to other supermarkets.

Some of the most popular swap and saves include:

Actileaf UHT Oat Drink (79p, 1l)

Having just scooped ‘Best Oat Milk’ at the Olive Vegan Supermarket Awards 2022[ii], Aldi’s Actileaf Oat Milk is not only one of the most delicious on the market but also the cheapest. The deep oat flavour is a dairy-free dream, delicious on its own, brilliant for baking and perfect in any cuppa!

Aldi	Tesco
Actileaf UHT Oat Drink 79p (1l)	Alpro Oat Drink £1.40 (1l)
Saving: 61p per litre (44%)

Plant Menu Grated Mature Cheddar (£1.39, 150g)

Cheese feasts are back on the menu for plant-based shoppers thanks to the supermarket’s NEW dairy-free grated cheese alternative. The deep taste of mature cheddar is the perfect finishing touch to dishes, from flavoursome pizzas to comforting jacket potatoes.

Aldi	Tesco
Grated Mature Cheddar £1.39,150g (£9.27 per kg)	Violife Original Flavour Grated £2.50, 200g (£12.50 per kg)
Saving: £1.11 (44%) £3.23 per kg

Gianni’s Dairy Free Ice Cream (£1.99, 500ml)

Dairy-free and delicious, Aldi’s vegan friendly ice cream is the perfect accompaniment to any dessert or devoured on its own! The creamy texture could easily be mistaken for the real dairy deal and is an absolute steal compared to other branded offerings.

Aldi	Waitrose
Gianni’s Dairy Free Chocolate Brownie Ice Cream £1.99, 500ml (40p per 100ml)	Ben & Jerry’s Non Dairy Chocolate Fudge Brownie Ice Cream £5.50, 465ml (£1.19 per 100ml)
Savings: £3.51 (64%) 79p per 100ml

Plant Menu Meat Free Mince (£1.29, 260g)

Aldi’s vegan mince is a great alternative for shoppers looking to enjoy their favourite meals meat-free. From spaghetti bolognese to home-made burgers, the impressively meaty texture makes the mince an essential ingredient in creating delicious and comforting plant-based dishes.

Aldi	Ocado
Meat-Free Mince £1.29, 260g (£5.90 per kg)	Vivera Plant Mince £2.50, 220g (£11.04 per kg)
Saving: £1.21 (48%) £5.14 per kg

Aldi’s vegan range is available in Aldi stores and via Click & Collect now.

[i] 2,900 searches per month, Google data based on past 2 years, Dec 2021

[ii] Best Oat Milk, Olive Vegan Supermarket Awards 2022