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ALDI’S RAISES THE BAR WITH NEW AWARD-WINNING ‘AT-HOME BAR’ DRINKS PACK

With Google Trends reporting spikes in searches for ‘At Home Bar’[1] and Aldi’s new Rattan Bar selling out in record time, it’s clear Brits are continuing to create their very own DIY backyard boozers.

But no bar is complete without a tipple or two. And to help eager at-home landlords build a dream watering-hole in the comfort of their home, Aldi is launching the ‘At-Home Bar’ Mixed Case; a selection of six must-have premium tipples from fizz to spirits, so households have all the essentials needed for their at-home bar – for a fraction of the price!

Aldi’s new premium ‘At-Home Bar’ drinks pack is under £70 and is being launched following the supermarket’s nationwide search for the ‘Best At-Home Bar’ last year, which saw an incredible 11,000 entries. Known for its award-winning and amazing value beers, wines and spirits range, Aldi went on the hunt for stylish pub gardens and swanky indoor gin bars. And to help show shoppers how they can make their own pubs and bars stand out, some of the self-made landlords have shared their expert tips and tricks.

Tommy and Lyndsay Castleman from Leicester, won the coveted cash prize for the most inventive at-home bar. The Duke of Wellington pub scooped top prize for its cosy and traditional home vibe – an ideal hub for unwinding and watching the footy. The couple shared their tips on what it takes to create an at-home bar; “The best at-home bars are all about personality! We wanted to dedicate this bar to a recently passed family member, so we filled it with memoirs including a self-portrait to help create a lovely space.”

The couple go on to state; “It’s important when hosting to have a selection of different spirits, wines and beers, so you can cater to all tastebuds. We always make sure our bar is fully stocked with glassware too, from wine glasses to tumblers for a decent G&T!”

Feeling inspired by these at-home bar creations? Why not make that special at-home bar creation a simple choice and order Aldi’s new ‘At Home Bar’ drinks pack; available online which includes six award-winning wines and spirits to help ensure the bar never runs dry. Great-quality booze with a great-value price tag!

Saint Germont Premium French Vodka (70cl)

Aldi’s premium vodka crafted in the heart of France will complete any bar; a pure bottle of beauty which won’t disappoint VSL lovers. What’s more, it recently won Bronze in the World Vodka Awards for its floral perfumes and green apple freshness!

Haysmith’s London Dry Gin (70cl)

Another award winner, the Haysmith’s London Dry Gin scooped Silver in the International Spirit Challenge[1]. Best described as an elegantly smooth gin with flavours of juniper and citrus peel, it’s the perfect botanical spirit for G&T lovers all round.

Old Hopking Sea Dog Black Spiced Rum (70cl)

Impress guests with this punchy bottle from Sea Dog, which has won stashes of awards this year including Bronze at the World Rum Awards 2021[1]. All you need now is a can of coke… or a shot glass!

Costellore Prosecco Spumante DOC (75cl)

You can’t go wrong with a bottle of fizz. Not only will it make shoppers’ bars that extra bit bubbly but will exude quality, after this fresh tipple recently gained 89 Decanter points – a big deal in the wine world.

Argentinian Malbec (75cl)

Part of Aldi’s Classic Icons range, this Cocodrilo, Argentinian Malbec, is a bright and deep in colour, with aromas of black fruit and fresh plum, making it the ideal drink to sip on in the hazy summer evening. It’s also perfect premium vino to pair with nibbles when entertaining guests.

Specially Selected Gavi (75cl)

Take a trip to the foothills of the Italian Alps with this beautifully balanced bottle of fresh and summery notes; a perfect staple that will impress guests as the bar opens.

For anyone looking to take their at-home bar up a notch and really impress friends and family at the next pub session, visit the supermarket’s very own Aldi Wine School and try the Aldiploma course to become the next wine novice. A free course, it helps wine enthusiasts go from bluff to buff with a selection of jargon free modules, from exploring the best wine regions around the world, to delving in to how to pair foods with wine.

Head online now to purchase the At Home bar Mixed Case for just £67.64 or any other or Aldi’s mixed cases at: https://www.aldi.co.uk/c/wines/mixed-cases

-ENDS-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk

020 7479 0910

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www.twitter.com/AldiUK

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Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.

[1] World Rum Awards, 2021

[1] International Spirits Challenge, 2021

[1] Google Trends, 20^th May