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NAPPY TALK: 

19 April, 2024

ALDI BECOMES NUMBER ONE RETAILER FOR NAPPIES

Aldi now sells more nappies than anyone else in the UK – one in five nappies worn by babies are now Aldi’s Mamia brand.  

The nation’s cheapest supermarket* has overtaken Tesco and Asda to become the number one nappy retailer in the UK1.  

With the total cost of raising a child currently at its highest in recent years2, parents are turning to Aldi where prices start from just 85p. 

A nationwide panel recently voted Aldi’s 85p nappies as best for newborns at the Made for Mum Awards with judges praising how easy they are to use for bleary-eyed new parents. One tester said: “They fit very well and keep moisture away from my daughter’s skin, so there isn’t any irritation. This has reduced the number of overnight nappy changes, leading to better sleep for both of us.” 

Aldi’s award-winning Mamia range is available in stores or via Click & Collect.  

 

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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ALDI ACCELERATES LONDON EXPANSION WITH £40M INVESTMENT IN EIGHT NEW STORES

20 April, 2026

Aldi is expanding in London with eight new stores this year, bringing hundreds of new jobs and more affordable food options to communities lacking discount retailers.

The £40m expansion targets areas in the capital and Greater London, where many communities still rely on higher-priced convenience stores or traditional full-price supermarkets for their weekly shop.

New stores are planned for Hanworth (Twickenham Road), Willesden (High Road), Watford, Marble Arch, Hoxton, Orpington West, Epsom and Stepney Green. Existing Aldi stores in Enfield and Kilburn will also undergo refurbishments in 2026.

Last year, the UK’s biggest discounter opened new stores inside the M25, including Wimbledon, Fulham Broadway, Shoreditch, Caterham, Uxbridge, Old Kent Road and Kentish Town, alongside an extension in Colindale, helping bring its award-winning products and low prices to even more Londoners.

Jonathan Neale, Managing Director of National Real Estate at Aldi UK, said: “We know household budgets are still under pressure, and too many Londoners don’t have an Aldi within easy reach. These new stores will bring our unbeatable value to more families while creating around 200 new jobs across the capital.”

The expansion forms part of Aldi’s wider investment in Britain, with the supermarket set to invest over £370 million in opening new stores across the country this year.

Aldi was named the UK’s cheapest supermarket by consumer champion Which? for the fifth consecutive year. In the monthly Which? analysis of 89 popular branded and own-brand products, Aldi also started the year strongly, being named Which? Cheapest Supermarket for January, February and March 2026.

ENDS

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