Aldi Media Centre

Perfect for indoor use, the Kalanchoe in a Ceramic Pot (10.5cm, £2.99) is easy to care for and flowers time after time. Adding a touch of colour to any room, this plant is perfect for first-time plant growers!

Make sure you get your hands on the April Perennials (£1.99) – a collection of spring flowering favourites, perfect for borders or patio pots. Consisting of bright yellow flower of the Doronicum Leonardo, the purple flower Erysimum Bowl Mauve and the colourful Papaver Spring Fever Mix, these perennials make for a stunning display.

Cultivate your own bedding plants with these Young Plant Collection (£3.99). Featuring pretty Fuchsias, Petunias and Geraniums, these beautiful plants are perfect for hanging baskets, pots and borders.

Bring some colour to your garden with the Climbing Plant Collection (£1.69). Featuring the gorgeous scent of Honeysuckle, Jasmine, Passiflora, Lathyrus Latifolius,

Solanum and Clematis, the climbing plant range has something for everyone.

Want to brighten up your garden this spring? Add a loving touch to your outdoor dining area with this Heart Shaped Candle (£3.79). Finished in a white stone-washed ceramic pot, this non-fragranced candle is perfect for those crisp spring evenings.

Aldi’s garden range goes on sale on the 12^th April but, as with all Specialbuys you better not sit and stay as once they’re gone they’re gone!

For more information please visit:

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk/easter

13
Apr

PARTY IN THE GARDEN FROM NOON TILL MIDNIGHT WITH ALDI’S GARDEN ESSENTIALS

Spruce up the garden with Aldi’s range of Gardening Week essentials, available to pre-order online from Sunday 29^th April, and purchase in store from Thursday 3^rd May. Create the ultimate outdoor space with quality furniture, log burners, solar lighting, and everything in between - all at Aldi’s incredible low prices. As always, shoppers will need to be quick, because as with all Specialbuys, once they’re gone, they’re gone!

Keep the garden squeaky clean with the Karcher K4 Pressure Washer (£179.99), this great value bundle also includes a patio cleaner, dirt blaster lance, hose connectors and patio detergent.

Enjoy lunch in the sunshine or dinner under the stars with Aldi’s great value Wooden Garden Furniture Set (£169.93). Made from sustainable eucalyptus, the oval table comes complete with six matching cushioned chairs. Alternatively, for smaller patio spaces, why not try Aldi’s Mosaic Bistro Set (£69.99) This attractive iron table comes with two folding chairs and is available in two stylish patterns.

Ideal for cool evenings, Aldi’s Outdoor Log Burner (£59.99) will dazzle guests with its stunning bronze effect finish.

Be the boss of the BBQ this summer with Aldi’s very own Kamado Outdoor Oven (£349.99), an online exclusive, this ceramic egg BBQ can grill, roast, smoke and bake – definitely one that will wow friends and family alike. Alternatively, with a useful thermometer in the lid and separate sections for smoking and American style barbequing, the Smoker BBQ (£59.99) is the perfect partner for any summers day. Don’t forget the handy Charcoal Starter (£4.99) and Barbeque Briquettes (£2.89) to get the fire started even quicker.

Throw some shade during the day - or cosy up in the evening - with this stylish, classic design Pop Up Gazebo (£59.99), available in cream or grey. Alternatively, pop up your parasol with a Parasol Base (£14.99). If you’re after a new one choose the Aluminium Parasol (£22.99 - all water-resistant, just in case the British weather decides to put a dampener on the party!

Choose from Rattan Effect Planters (£14.99) or Glazed Flared Stamford Planters (£12.99) for a simple addition to any patio or entrance. For a quirkier option, brighten up any area with Aldi’s Rattan Effect Animal Planters (£5.99), including elephant and dog designs.

Easy to fasten to walls and doors, this Willow Trellis (£4.99) is a charming way to display climbing plants. Pair with the Wooden Planter Trough (£12.99) or Traditional Hanging Baskets (£2.99) for a complete floral feature.

Illuminate the garden with a variety of Aldi’s quality lights, including the 6PK Solar Crackle Lights (£12.99), Novelty Solar String Lights (£4.99), 100 LED Solar String Lights (£3.99) or the equally stylish Large Solar Lightbulbs (£4.99). Charging throughout the day, the 4PK Solar Mini Bollard Stake Lights (£12.99) and Solar Metal Bollard Stake Light (£5.99) are the perfect solution for lighting up pathways or garden features.

Aldi’s Gardening Week Essentials are available to pre-order online at https://www.aldi.co.uk/c/specialbuys/garden from 29^th April and in store from 3^rd May, but be quick, as with all Specialbuys, once it’s gone it’s gone!

13
Apr

WE WILL ROCK YOU! ALDI’S MUCH-LOVED BABY & TODDLER EVENT IS BACK!

Supermarket Aldi’s hugely popular Baby & Toddler Specialbuy event returns! Available online from Sunday 15^th April and instore from the Thursday 19^th April, it features the luxurious Accent Rocking Chair (£149.99), which sold out in less than a minute when it was launched in Aldi Australia.[ii]

And, after proving a sell-out down-under, Aldi is bringing their equivalent to all the parents in the UK.

The beautifully designed Accent Rocking Chair is perfect for bonding with your baby in a relaxing corner of the bedroom. Available in stylish grey, the Accent Rocking Chair can be converted to a modern armchair to make a beautiful addition to any living space.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We pride ourselves at being able to offer parents excellent quality baby and toddler products at a fraction of the price offered by competitors. We are particularly excited by the Accent Rocking Chair, the perfect way to deck out your nursery, without breaking the bank.”

Aldi’s Baby & Toddler event offers parents a huge range of beautifully crafted nursery furniture, every day essentials and adorable accessories at amazing low prices.

HOME SWEET HOME
Why not stock up on other household essentials, including the Baby Highchair (£19.99) and the Nursery 3 Drawer Tower (£12.99). Ensure your little one is nice and cosy with the Children’s Blanket with Sleeves (£7.99).

NIGHT NIGHT...
Back by popular demand are the adorable Baby Sleepsuits (3 pack, £5.99) and the Baby Sleeping Bag 1.5 Toggle (£8.99) – ideal for those crisp Spring evenings! Want to keep an eye on your little one? Pick up one of the Motorola Baby Video Monitors (£79.99) and you won’t miss a thing!

OUT AND ABOUT
Getting out and about doesn’t have to be difficult with the Mamia Baby Carrier (£13.99), and make sure your tot is safe and sound in the car with the Travel Booster Seat (£11.99). To avoid any unwanted mishaps, make sure you’re always equipped with the Mamia Baby Wipes Travel Pack (4 x 24 pack, £1.69).

BATH TIME
Deck out your bathroom with the adorable Baby Bath Accessories (£6.99), and make sure your baby is entertained with Bath Toys (£3.99). After the bath, make sure your little one is warm and cosy with the Children’s Hooded Towel (£5.99).

And that’s not all that’s on offer - there are fabulous prices on nappies, clothes, food and more! It’s clear how Aldi scooped gold for its Mamia nappy range at the Mother & Baby Awards 2018, for the fifth time in a row!

All offers are available while stocks last – as with all Specialbuys – when it’s gone, it’s gone!

6
Apr

REIN IT IN! ALDI LAUNCHES SPECIALBUYS HORSE RIDING LESSONS

Supermarket Aldi set to launch discounted horse riding lessons alongside its NEW Specialbuys Equestrian clothing range, helping shoppers save £££s against competitors
1/5 of ex-riders stopped due to costs, Aldi is making the sport more accessible for all
Offering 30% off standard tuition prices, parents across the UK will be able to introduce their children to the sport, for less

For the first-time ever, supermarket Aldi is launching discounted horse riding lessons, alongside its NEW Equestrian Specialbuys clothing range, as part of its ‘Rein It In’ campaign.
In a bid to help make the sport more accessible to all, Aldi has linked up with two prestigious horse riding schools and with prices starting at £21 per lesson there’s a whopping 30% discount available. Neigh way? YES WAY!
Over the past few years, nearly one fifth of ex-riders were forced to stop due to the cost^{^[1]}. This comes as no surprise when horse owners incur a maintenance cost of between three and 10 thousand pounds, per year alone[2].
To combat this cost-barrier and boost wider involvement, Aldi’s lessons will provide a 30% discount on standard rates to encourage old and new riders to get into the saddle, particularly appealing to parents who have been unable to introduce their kids to the sport due to expense.
30-minute private riding lessons for both adults and children, at Summerhouse Equestrian in Cheltenham, and Parbold Equestrian in Lancashire, will be available to purchase from the 8^th April, whilst stocks last.
Launched alongside Aldi’s Summer Equestrian clothing range - which features everything from riding tops and jodhpurs, to riding boots and socks* and also available on the 8^th April in stores and online - the ‘Rein It In’ campaign will provide both beginners and professionals access to affordable horse riding.
The lessons will see riders taught a wide range of skills, such as learning how to mount/dismount a horse, developing balance and control, stopping and steering as well learning how to ask the horse to walk, trot, canter and halt.
Stage 4 BHS Equine Excellence Professional Coach Nicola Bennett, who has been teaching for 40 years, welcomed the Aldi riding initiative as a great way of encouraging people from all walks of life to try the sport. Mrs. Bennett, said: "We have seen an increased interest in our lessons over the years, but historically, it has been seen by many as an expensive hobby.
“We know that riding is now losing the 'elitist' tag, is more affordable and, through Aldi's partnership, encourages people of all ages to come and have a go, or return to riding. Who knows, maybe we will find a budding International Event rider to join our team!”
Julie Ashfield, Joint Managing Director for Corporate Buying at Aldi, comments: “At Aldi, we believe that cost should never lead to compromise. Our competitively priced Equestrian clothing ranges have proven extremely popular in the past, and this year, we want to go one gallop further in making horse riding more accessible for all. By offering discounted horse riding lessons for all the family, we hope that parents across the UK will be able to introduce their children to the sport, or have a go themselves.”
How to purchase one of Aldi’s lessons:
The discounted horse riding lessons are only available to order online by visiting the pages below from 09:00 on Sunday 8^th of April, but – as with all Specialbuys – once they’re gone, they’re gone for good!

Summerhouse Equestrian Centre in Hardwicke, Gloucestershire:

30-minute private lesson - Adult £25.20, Child £23.80 – representing a 30% reduction on standard rates.
Click here to buy: www.summerhouseequestrian.com/aldi

Parbold Equestrian Centre, in Parbold, Wigan:

30-minute private lesson – Adult £21, Child £21 – representing a 30% reduction on standard rates.
Click here to buy: www.parboldequestriancentre.co.uk/aldi

*Details on Aldi’s Equestrian Clothing range:
Aldi’s Summer Equestrian clothing range will help shoppers save ££’s against competitors, such as Harry Hall, and available to order online and in stores from 8^th April.

[1] The British Equestrian Trade Association’s National Equestrian Survey 2015

[2] https://www.moneysupermarket.com/pet-insurance/cost-of-a-horse/

4
Apr

THAT’S THE SPIRIT! ALDI’S OWN LABEL SPIRITS SCOOP NINE MEDALS AT INTERNATIONAL AWARDS

Aldi’s own label Oliver Cromwell London Dry Gin named one of the best in the world, beating rivals up to 2.5 times the price
Trumps brands such as Sipsmith, Gordon’s and Beefeater Gin at the International Spirits Challenge
Awards come at a time when UK sales of gin have increased by 27%[1]

(3rd April 2018) Supermarket Aldi has been awarded nine accolades at the world renowned International Spirits Challenge (ISC), including a coveted gold medal for its popular Oliver Cromwell London Dry Gin (£9.99), beating off stiff competition from bottles costing up to 2.5 times the price, including Sipsmith.

Both of Aldi’s own label gins underwent a series of rigorous taste tests as part of the judging process, beating well-known brands including Gordon’s and Beefeater Gin. The Oliver Cromwell London Dry Gin 70cl, priced at just £9.99, remains a firm favourite amongst experts, having scooped three industry awards in the last 12 months, as well as the Good Housekeeping Institute’s seal of approval. Aldi’s upmarket Topaz Premium Gin (£13.99) also took home a silver medal.

The awards come at a time when the UK’s love for gin is seemingly unstoppable. Figures indicate that sales of the popular botanical-based drink rose by 27% in the UK last year, resulting in an extra 51 million bottles sold nationally1.

The supermarket’s gins weren’t the only spirits to be celebrated at the awards. Aldi’s own-label Italian Aperitif, Aperini (£6.99), infused with perfectly balanced orange, rhubarb, vanilla and an abundance of herbs and spices also took home a bronze medal, whilst Aldi’s much-loved Specially Selected Crème de Cassis (£6.99) continued its winning streak, also picking up a sought-after gold accolade.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, comments: “We’re particularly thrilled that our own-label Oliver Cromwell London Dry Gin, and Topaz Premium Gin have been successful at yet another international competition - it’s always a proud moment when a distinguished awarding body recognises our own-label range. Not only is it a great indication of the work we put in to sourcing great tasting spirits for Aldi shoppers, the wins are a testament to the excellent quality and great-value of both gins.”

An International Spirits Challenge spokesperson said: “Aldi currently holds the ISC’s title of “Supermarket Own Branded Spirits Range of the Year”, owing to its range being the best supermarket drinks performers in last year’s competition, so we were delighted to see more products return this year. Receiving a gold medal is a fantastic achievement, and a testament to the quality of the spirits entered.”

These accolades for Aldi’s trophy cabinet mark an excellent start to the year, following on from a fantastic 2017, when it became the UK's fifth biggest supermarket, and collected more than 70 awards for its spirits range alone, including the Spirits Buying Team of the Year accolade at the International Wine & Spirits Competition.

The full list of Aldi’s ISC award-winning spirits is as follows:

Oliver Cromwell London Dry Gin £9.99– Gold
Specially Selected Crème de Cassis £6.99 – Gold
Topaz Blue Premium Gin £13.99 – Silver
Specially Selected Irish Cream Liqueur £6.99 – Silver
Bellucci Amaretto £4.69 – Bronze
Aperini Italian Aperitif £6.99 – Bronze

The Following products are only available in Scotland:

Eden Mill St. Andrews Botanical Project Traditional Batch Gin £19.99 - Bronze
Eden Mill St. Andrews Botanical Project Chilli & Ginger Gin £19.99 - Bronze

Eden Mill St. Andrews Botanical Project Blueberry & Vanilla Gin £19.99 - Bronze

[1] WSTA (Wine and Spirit Trade Association) spirits report 2017

4
Apr

GO LOCO WITH ALDI’S NEW COCONUT WATER POPSICLES

Supermarket Aldi is going tropical this spring with the introduction of its brand-new Coco Loco Coconut Water Popsicles (£1.99, 4 pack) – in stores now! *
Made from naturally refreshing coconut water, the Coco Loco popsicles are available in plain Coconut Water or Tropical Coconut Water flavours. What’s more, with less than 75 calories per popsicle, they are the perfect guilt-free spring treat, and vegan too!
And that’s not all. Following last year’s sell-out success where customers went wild for Gianni’s Alcoholic Ice Popsicles (£2.99, 4 pack), these products are now back in store too!
Choose from four classic tipples, including refreshing Gin & Tonic, fruity Peach Bellini, sparkling Bucks Fizz and delicious Cosmopolitan flavours – all available now.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “Following the sell-out success of Aldi’s alcoholic popsicle range last year, we are delighted to welcome them back in store. We are also excited to launch the new family-friendly Coco Loco popsicles as a treat for the whole family.”

29
Mar

ALDI’S SELL-OUT ROSÉ IS BACK

Latest vintage of Aldi’s Exquisite Collection Côtes de Provence Rosé (£6.69) is back for spring
Bottle is joined by eight other rosé wines, as demand for pink grows*
Aldi sees 15% growth in rosé category * year on year

(29^th March 2018) Britain rejoice! The sell-out rosé wine of summer 2017 is back on Aldi shelves in time for Easter – and it joins several other new and delicious rosés as the demand for the pink tipple grows*.
Aldi’s popular Exquisite Collection Côtes de Provence Rosé (£6.69) is making a comeback, after shoppers flocked to stores in June last year having heard that it had won the International Wine Challenge’s ‘Best Value Rosé Under £8’ award.
The latest vintage is available to buy in Aldi stores and online at aldi.co.uk/côtes-de-provence-rosé now, to satisfy drinkers’ taste buds this Spring. What’s more, it will be joined by eight other rosé wines over the coming months.
Latest sales figures from the Wine and Spirit Trade Association show that a whopping 97 million bottles of rosé were sold in 2017 alone¹, with experts predicting sales of the pink drink to rise even further this year. Once dismissed as a wine type only appreciated by younger drinkers, winemakers have recognised the trend and have started using complex methods to create truly remarkable wines that not only taste fantastic, but offer something for every palette.
Julie Ashfield, Joint Managing Director of Corporate Buying, Aldi comments: “We know that our shoppers are looking for something extra special at this time of year, so we have extended our premium wine selection, which includes our biggest rosé wine range to date.
“The rosé wine trend shows no sign of slowing down, so we are delighted to be able to offer a range that has something to suit all tastes and budgets from a new vintage of our celebrated Côtes de Provence to our great-value Toro Loco Rosé.”
The renowned Côtes de Provence is the largest appellation of the Provence wine region in south-eastern France, and produces the vast majority of Provence's rosé wine. Aldi’s Exquisite Collection Côtes de Provence Rosé (£6.69) is bottled in a distinctive Provençal skittle-shaped bottle and has delicate aromas of strawberry and white fruit. It is joined by the Fleurs de Prairie Côtes de Provence Rosé (£7.29), which is also available in a mini 18.75cl bottle for just £1.99. Both wines pair perfectly with grilled fish or salads.
Also included in the supermarket’s bumper rosé collection is everything from premium French culinary pairings to pocket friendly pink hued wines, perfect for sunshine drinking as the warm weather returns.

Perfect al-fresco pairings
These stylish, crisp rosés are perfect for al-fresco dining as the weather gets warmer. The Exquisite Collection Touraine Rosé (£5.99), an exceptionally refreshing and refined wine, has notes of red apples and early-picked raspberries, which add an extra dimension to the clean citrus flavours. A perfect accompaniment to summer salads and grilled fish, the Terre de Brume IGP Mediterranean Rosé (£4.69) encapsulates the spirit of the South of France with its aromas of citrus and red fruits.

Great-value party starters
It is no secret that millennials have played a substantial role in rosé popularity, with the iconic shade of pink dominating Instagram feeds. Aldi’s Toro Loco Spanish Rosé (£3.89), Kooliburra Australian Rosé (£3.99), Castellore Pinot Grigio Blush 2017 (£4.29) and sparkling Belletti Rosé-Spumante (£5.79) are the ultimate great-value party starters that don’t compromise on quality.

The supermarket’s wine range has earned an excellent reputation amongst shoppers and industry experts alike for its excellent value and innovative offering. Last year, the range was awarded over 140 medals at international competitions, including the likes of Decanter World Wine Awards and the International Wine Challenge.
The wines are available to buy in stores and online at https://www.aldi.co.uk/c/wines/rose-wine now, with the exception of Exquisite Collection Sud de France Rosé and Fleur de Prairie Côtes de Provence Rosé, which join the range on 9^th July.
-Ends-

23
Mar

ALDI NAMED BRITAIN’S BEST VALUE RETAILER

Aldi awarded the title of ‘Best Value Retailer’ at the Retail Week Awards 2018

Supermarket Aldi has been crowned Best Value Retailer at the prestigious Retail Week Awards, beating stiff competition from the likes of Lidl and The Works.

The awards, which have been running for 23 years, are a symbol of excellence within the retail sector and are judged by a panel of esteemed industry experts including Alan Giles, Associate Fellow at the Saïd Business School, University of Oxford.

The title of ‘Best Value Retailer’ was given to Aldi in recognition of its longstanding commitment to delivering products of the highest quality at unbeatable prices, with the judges commenting: “This is absolutely what Aldi is and does; offering the customer value across all its dimensions. Not just pricing, but quality, too. They are a clear leader and innovator in this respect.”

This accolade adds to an already amazing start to the year for Aldi, having recently been named the nation’s Favourite Supermarket in the Which? Supermarket Satisfaction Survey. This follows Aldi’s success at the Moneywise Home Finance Awards in November 2017 where they were voted Britain’s Best Value Supermarket for the third year running.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We’re delighted to have been named Best Value Retailer at the Retail Week Awards for the first time. To receive this recognition from leading industry influencers is testament to the hard work we put in every year, providing customers with high quality products at amazing prices.”

For more information about Aldi’s award-winning range, please visit www.aldi.co.uk.

ENDS

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

23
Mar

EASTER OPENING HOURS

With Easter coming up, you’re probably planning a big Sunday Roast to celebrate. To make sure there’s enough lamb to go around, plenty of roast potatoes to pile up, and beautiful Easter eggs for everyone, check Aldi store opening times:

Good Friday 30^th March: 8am-8pm
Saturday 31^st March: 8am-10pm
Easter Sunday 1^st April: CLOSED
Easter Monday 2^nd April: 8am-8pm

There will be some regional variances, including in Scotland where stores will be open as usual on Easter Sunday; you can see the full schedule of Aldi opening hours here

23
Mar

UNBEATABLE EASTER EGGS? ALDI HAVE CRACKED IT!

With just over two weeks until Easter, Aldi has reduced the prices on some of their delicious Easter chocolate making sure customers can pick up some cracking deals.
The following eggs and bunnies are in store now and will all be available at these unbeatable prices:

Eggometric Egg - £3.99 (was £4.99) effective from 17.03.18
Easter Collection Truffles Tin - £3.99 (was £4.99) effective from 17.03.18
Doubly Divine Eggs - £0.99 (was £1.49)
Eggjoyables - £1.49 (was £1.59)
Choceur Mini Bunnies - £1.29 (was £1.49)
Milk Chocolate Bunny - £0.65 (was £0.79)
Choceur Easter Egg - £3.29 (was £3.49) effective from 17.03.18
Hollow Easter Characters - £1.79 (was £1.99) effective from 17.03.18
Easter Egg Hunt Kit - £3.49 (was £3.99)

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk/easter

23
Mar

GLAMOUROUS SUMMER GARDENS WITH ALDI

Aldi’s Gardening Event Week launches in stores from Thursday 12^th April
Transform the garden with everything from a stylist Corner Rattan Effect Sofa (£189.99) to Solar Garden String Lights (£6.99)
The whole range is available to pre-order online from Sunday 8^th April

Transform outdoor spaces into glamourous gardens in time for summer with Aldi’s fantastic range of Gardening Week essentials, available to pre-order online from 8^th April and to purchase in stores from 12^th April.
Garden enthusiasts will need to be quick though, as with all Specialbuys, once they’re gone, they’re gone!
Sit back, relax and enjoy the summer evenings with Aldi’s stylist Rattan Effect 3 Piece Bistro Set (£149.99), available in grey, black or beige. The high quality set comes complete with two egg-style chairs and a table - the perfect patio addition.
Take the entertaining outside with this Corner Rattan Effect Sofa (£189.99) - a stylist option which doesn’t compromise on space, since the corner seat can be set up from the left or right. Available in light grey or brown with cream cushions, or charcoal with light grey cushions. Pair with one of six fabulous designed Outdoor Cushions (£5.99) and a Cantilever Parasol (£39.99) for the ultimate comfort and shade.

No summer party is complete without al fresco dining. Smoke, grill or bake all sorts of delicious dishes with this Oil Drum Charcoal BBQ (£49.99). With four air vents, and wheels for easy manoeuvring, this BBQ is designed to give chefs better cooking control and make it easy to store away after use.
Your guests will certainly want a pizza this! Aldi’s BBQ Pizza Oven (£39.99) can cook a delicious 12-inch pizza in just ten minutes. It’s lightweight, portable and can be used on gas, charcoal, and masonry barbecues.

Why go inside when the sun goes down? Aldi’s Solar Wire Lantern (£9.99), Solar Garden Lights (£6.99), Solar Caged String Lights (£6.99) and Heart Shaped Candle (£3.79) all continue to create a cosy atmosphere late into the night.

Keep the evening chill at bay with Aldi’s Patio Heater (£39.99) and Steel Chimenea (£39.99). Or, Aldi’s Fire Basket with cooking grill is an absolute steal at just £14.99.
Welcome friendly guests into the garden with Aldi’s beautiful Mosaic Bird Feeders (£7.99) and Flower Cup Bird Feeders (£4.99).
Ensure the lawn is looking its best with this Electric Lawnmower (£79.99). Featuring an 1800W motor, seven cutting heights and a 60-litre grass collection box with indicator level, cutting the grass will be a breeze. Plus with the Electric Pole Hedge Trimmer (£59.99), Electric Hedge Trimmer (£29.99) and Electric Grass Trimmer (£19.99), all hedges, bushes and edges will be preened in no time! Stock up on Aldi’s Retractable Garden Hose (£39.99) and 100 Litre Waterbutt (£18.99) to make watering plants and flowers, and cleaning the patio extra easy.
If the garden needs a bit of DIY, whether it’s a loose panel or a whole fence that needs replacing, Aldi’s 18V Li-Ion Cordless Impact Driver and 18V Li-Ion Rotary Hammer Drill, both £49.99 are up to the job.

Aldi’s Gardening Week essentials are available to pre-order online from 8^th April and in store from 12th April, but be quick, as with all Specialbuys, once it’s gone it’s gone!

Buyer	Code	Product	Price
WD	82623+ 82624	CORNER RATTAN EFFECT SOFA	£189.99
WD	82212 + 82213	RATTAN EFFECT 3PC BISTRO SET	£149.99
WD	95663	43CM ELECTRIC LAWN MOWER	£79.99
WD	96151	ELECTRIC POLE HEDGE TRIMMER	£59.99
WD	83067	OIL DRUM CHARCOAL BBQ	£49.99
SL	82847	18V LI-ION IMPACT DRIVER	£49.99
SL	82848	18V LI-ION ROTARY HAMMER DRILL	£49.99
WD	83071	STEEL CHIMENEA	£39.99
WD	82710 + 82711	CANTILEVER PARASOL	£39.99
WD	95657	RETRACTABLE GARDEN HOSE	£39.99
WD	83072	BBQ PIZZA OVEN	£39.99
WD	82615	PATIO HEATER	£39.99
WD	76782	WOODEN GARDEN ARCH	£29.99
WD	95734	GARDEN STORAGE BOX	£29.99
WD	95699	ELECTRIC HEDGE TRIMMER	£29.99
SL	81866	20M WEATHERPROOF CABLE REEL	£24.99
WD	95763	GARDEN ARCH - BLACK	£19.99
WD	95708	ELECTRIC GRASS TRIMMER	£19.99
WD	49167	100 LITRE WATERBUTT SET	£18.99
WD	77166	WEED BURNER	£14.99
WD	83069	FIRE BASKET	£14.99
WD	82895	PEWTER EFFECT GROW TROUGH	£14.99
WD	95766	WATER HYACINTH PLANTER	£12.99
WD	82773	RATTAN EFFECT OBELISK	£9.99
SL	82726	DECKING STAIN	£9.99
WD	82874	SOLAR WIRE LANTERN	£9.99
SL	75204	TIMBER SPRAYER	£8.99
WD	76041	SOLAR GARDEN LIGHTS 6 PACK	£8.99
SL	82120	GARDEN ACCENTS	£7.99
SL	81869	WHEELBARROW WHEEL	£7.99
SL	83988	MOSAIC BIRD FEEDERS	£7.99
LS	82742	SMALL OUTDOORWALL CLOCK	£7.99
WD	76055	SOLAR CAGED STRING LIGHTS	£6.99
LM	83117	OUTDOOR SEAT PAD	£6.99
SL	75143	5L MASONRY PAINT	£6.49
LM	83360	OUTDOOR CUSHION	£5.99
WD	75782	SOLAR BOLLARD STAKE LIGHT	£5.99
SL	83979	FLOWER CUP BIRD FEEDER	£4.99
WD	96087	GARDEN FURNITURE/BBQ COVER	£4.99
WD	76007	RATTAN EFFECT HANGING BASKET	£4.99
SL	76225	5L SPRAYABLE FENCE TREATMENT	£4.99
WD	95729	IRON DECORATIVE TRELLIS	£4.99
WD	6152	SELF WATERING TROUGH	£3.99
WD	5916	SELF WATERING POT	£3.99
WD	60063	GARDEN STAKES 6 PACK	£3.99
RK	82958	HEART SHAPED CANDLE	£3.79
WD	95765	43 LITRE GARDEN TUB	£3.49
WD	76899	GAS CANISTER	£2.99
LH	81764	WEED AND SEED GLOVES	£2.99
WD	59437	DECORATIVE GARDEN STAKE	£2.99
WD	48997	ORNAMENTAL BARK	£1.99
WD	69001	GARDENING ESSENTIALS	£0.99
WD	78105	FIRELIGHTERS	£0.99

23
Mar

BACK WITH A SPLASH: ALDI’S LUXURY SPA POOL

Aldi’s luxury Spa Pool will be returning to stores on Thursday 29^th March
Available to pre-order online from Sunday 25^th March

Back by popular demand, Aldi’s sell-out Spa Pool that whirled shoppers into a frenzy last spring will return to stores on Thursday 29^th March with 50% more tubs available. The Spa Pool, available for just £279.99, aims to bring relaxation to customers, without compromising on quality or performance.
The luxury Spa Pool will also be available to pre-order online from Sunday 25^th March. There will be a limit of one per customer.

Suitable for indoor or outdoor use, Aldi’s 795 litre Spa Pool features 120 powerful air jets and a 2200W heater. With standard hot tubs costing anywhere from £3,000 to £10,000, Aldi’s is a great-value alternative - retailers such as B&Q and Tesco are selling comparable products at up to twice the price.

Aldi	B&Q	Tesco
Spa Pool 795 litre capacity 120 air jets £279.99	Intex Pure Spa 4 person Hot Tub 795 litre capacity 120 air jets £475.00	Intex Pure Spa 4 person Bubble Octagonal Hot Tub 800 litre capacity 120 air jets £549.99
% SAVED WHEN SHOPPING AT ALDI	SAVE 41% (£195.01)	SAVE 49% (£270)

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “Last year, we saw unprecedented demand for our Spa Pool and are thrilled to be bringing more back for our customers to enjoy this spring.”

A long-time spa staple and celebrity must-have, a luxury spa pool is perfect for spring and summer nights with friends or relaxing after a tiring day. However, shoppers will have to be quick though because as with all Specialbuys, once it’s gone, it’s gone!
The Spa Pool is available to pre-order online at www.aldi.co.uk/garden-shop/spa-pool from Sunday 25^th March and in stores from Thursday 29^th March, available whilst stock last.

Product description	Price
Spa Pool	£279.99

Notes to editors:
Aldi is the UK’s fifth largest and fastest growing supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 25^th February, Aldi grew sales by 13.9% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
The company’s current achievements and initiatives include:

Aldi is currently the UK’s highest paying supermarket. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
Aldi was named Britain’s favourite supermarket in the Which? 2018 Customer Satisfaction Survey voted for by UK shoppers, replacing Waitrose, which held this position for the previous three years. The survey said Aldi topped the rankings thanks to its ‘fantastic value for money combined with quality products’.
Aldi has a five-year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year-olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and extended its commitment to the 2020 Tokyo Olympic Games.
Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 13th January 2018).
In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

19
Mar

ALDI EASTER SUPER 6

With Easter all but a hop and a skip away, customers will be excited to hear that supermarket Aldi have released the prices for their Easter Super 6 and the results are bountiful!
The Super 6 Easter fresh vegetables will all be available at the unbeatable price of just 29p, in stores across the UK, from Wednesday 28^th March - just in time for the Easter weekend!

Maris Piper Potatoes - £0.29 for 2.5kg
Parsnips - £0.29 for 600g
Swede - £0.29 each
Leeks - £0.29 for 500g
Carrots - £0.29 for 1kg
Red/White Cabbage - £0.29 each

16
Mar

SKINCARE LOVERS - THERE’S A MIRACLE COMING TO ALDI’S AISLES! LACURA LAUNCH MORE AMAZING BEAUTY BARGAINS…

Inspired by leading beauty brands NEW Miracle Cream and Glycolic Cleansing Pads arrive instore on Thursday 8^th March
The Lacura Miracle Cream costs just £3.99, 77% less than a similar leading luxury brand’s Eight Hour Cream
The Lacura Glycolic Cleansing Pads cost £2.49, 80% less than the Nip and Fab Glycolic Daily Cleansing Pads

Lacura lovers – it’s set to be a good spring. This March, supermarket Aldi is launching two NEW and versatile products, the Lacura Miracle Cream (£3.99) and the Lacura Glycolic Daily Cleansing Pads (£2.49), comparable to premium heroes. Along with a range of new Lacura makeup, the two new products will be available to pre-order online from Sunday 4^th March and instore from Thursday 8^th March as Specialbuys. But be quick - as with all Specialbuys, once they’re gone, they’re gone.

Inspired by Elizabeth Arden’s Eight Hour Cream (£18.00)¹, Lacura’s new cream is a miracle indeed. Costing £3.99, 77% less than the Eight Hour Cream, the Lacura Miracle Cream works to protect, moisture and soothe normal, dry and irritated skin - leaving you feeling wonderfully smooth. That's not all, it can also be used to soften chapped lips and aid dry cuticles.

The new Lacura Glycolic Cleansing Pads are also a beauty steal. Just as the Nip and Fab Glycolic Daily Cleansing Pads (£12.95)²do, the Lacura cleansing pads work to refine, re-texture and resurface the skin, providing a brighter, more radiant looking complexion. With a price tag of £2.49 per tub, Lacura’s cleansing pads cost 80% less than the Nip and Fab product.

As well as the new Lacura Miracle Cream and Lacura Glycolic Cleansing Pads, the Lacura Argan Day and Night creams (£2.99 each) and a selection of Lacura makeup will also be available. The makeup Specialbuys include: a new Illusion 2 in 1 Foundation (£5.99), comparable to Lancome’s Teint Visionnaire (£40.00); a collection of Lacura Concealer Pens (£2.99), inspired by YSL’s £25 Touche Eclat Highlighting Pen³; and a range of Lacura Mascaras (£2.49), which have you covered whether you love a 3D effect or a volumizing brush.

Did you know? Aldi’s Lacura range is Leaping Bunny certified. One of the few supermarkets across UK and Ireland to guarantee its beauty ranges are not tested on animals, Aldi’s Leaping Bunny certification from Cruelty Free International confirms that no own brand Lacura beauty products are tested on animals.
The only globally recognised certification for cosmetics, personal care and household cleaning products, the Leaping Bunny is awarded when a genuine commitment to no animal testing is demonstrated by a company.

16
Mar

ALDI GOES CRACKERS THIS EASTER…

Eggs-cellent chocolate? Tick. Hot Cross Buns? Tick. Easter Crackers...TICK! With Easter more popular than ever[1], and some now even dubbing it a ‘second Christmas’, supermarket Aldi is adding to its seasonal offering with the launch of its Easter Crackers, available in stores from the 22^nd March.

Helping to spruce up any Easter table setting, Aldi’s Easter Crackers (£1.99 per pack) include six crackers, complete with a hat, motto and gift, as well as an Easter Egg Hunt game - sure to keep the entire family entertained.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK comments: “As Easter is becoming an even bigger celebration, we are delighted to be able to introduce our Easter Crackers to inject some fun to the dinner table and to bring families and loved ones together. They’re a hit at Christmas, and we’re confident they will be at Easter too.”

Shoppers will have to hop to it though, as with all Specialbuys, once they’re gone, they’re gone!

Aldi’s Easter Crackers are available in stores from 22^nd of March, available whilst stocks last.

Buyer	Product Code	Product description	Price
CM	83004	Easter Crackers	£1.99

Ends

[1] Mintel: Seasonal Shopping (Spring/Summer) - UK - October 2017

16
Mar

Aldi introduces half bottles

Looking to enjoy a midweek drink without cracking open a full bottle? Fear not, shoppers can now enjoy one of Aldi’s half bottles of wine for that weekday treat.

The bottle provides two generous servings of wine, ideal for couples having a night in. From great-value Pinot Grigio to sumptuous reds, the supermarket has something for everyone, starting from only £2.99.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi says: “Our new half bottle sized wines (37.5cl) launched in stores in January and are proving to be really popular with our shoppers. Available in three grape varieties, including a crisp Pinot Grigio, a light-bodied Pinot Noir and a sumptuous Malbec, they provide the drinker with two large glasses of wine, perfect for a couples’ night in.
“With more and more consumers opting for a healthier lifestyle, they are a great way to still enjoy a midweek tipple with dinner, without needing to open a whole 75cl bottle of wine.”
Pinot Grigio 2017 (£2.99, 37.5cl) – Available in stores now
Delicate and crisp, this delicious Romanian Pinot Grigio balances aromas of citrus fruit and peaches with refreshingly fruity green apple and pear flavours that create a long-lasting taste. Enjoy this wine with summer salads, seafood or chicken dishes.
Pinot Noir 2017 (£2.99, 37.5cl) – Available in stores now
This light-bodied Romanian red wine is the ideal option for those looking for a delicate red. Characterised by its unique combination of violet and spice aromas against its summer fruits flavours, the result is a smooth and velvety red wine. Pair this with roast chicken, game, and pork dishes for the ultimate taste combination.
Malbec 2017 (£2.99, 37.5cl) – Available in stores now
A deep and rich Chilean Malbec with a silky finish, this wine had sumptuous plum and black cherry notes and cocoa aromas pair perfectly with rich casseroles and BBQ’d meats.

16
Mar

INTRODUCING APERINI…ALDI’S ANSWER TO THE TRENDY ITALIAN APERITIF AND IT’S HALF THE PRICE OF APEROL

Aldi’s Aperini Italian Aperitif is just £6.99 - 56% cheaper than Aperol[1]
Teamed with soda and Aldi’s best-selling Belletti Prosecco Spumante DOC to create the fashionable Italian spritz cocktail, customers can save 54%[2]
Available in stores from Tuesday 20^th March

Fans of an Italian Aperitif spritz cocktail should look no further than Aldi this spring, as the supermarket launches its Aperini Italian Aperitif, and at just £6.99, it’s half the price of Aperol.
Donned ‘Own Brand Spirits Range of the Year’ at the International Spirits Challenge, Aldi’s impressive spirits range has gone from strength to strength, winning over 70 medals in international competitions last year. This latest addition comes at a time when fashionistas’ favourite ‘Italian Spritz’ cocktail, made with Prosecco and a splash of soda, is more popular than ever.
Boasting Instagram-worthy orange liquid and infused with perfectly balanced orange, rhubarb, vanilla and an abundance of herbs and spices, Aldi’s great-value Aperol alternative is expected to be a huge hit with customers.
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi says: “Not only is our Aperini Italian Aperitif perfectly on-trend, it’s also in keeping with our commitment to providing our customers with products of incredible quality and at the best possible price.

“With customers planning spring get-togethers, we were keen to extend our spirits offering by introducing a perfect alternative for creating the popular spritz drink. It’s equally delicious served over ice with a fresh fruit garnish and a sprig of mint.”
Shoppers can choose from Aldi’s Puca Del Poggio (£4.99), best-selling Belletti Prosecco Spumante DOC (£5.99), the aromatic and eco-friendly Organic Prosecco (£7.99), or the show-stopping Prosecco Superiore DOCG Magnum (£12.99) to pair with the aperitif and perfect the ultimate drink of the season.
The Aperini Italian Aperitif priced at £6.99 is available in stores nationwide from the 20th March.

[1] Aperol RRP £16.00 (www.waitrose.com)/ Aldi’s Aperini Italian Aperitif RRP £6.99

[2] Waitrose Aperol RRP £16.00 plus Waitrose NV, Glera, Italian, Prosecco 75cl £7.99 (www.waitrose.com)/ Aldi’s Aperini Italian Aperitif RRP £6.99 plus Aldi Belletti Prosecco DOC £5.99

9
Mar

ALDI’S NEW HOBBY AND CRAFT RANGE IS ‘SEW’ AWESOME

Guaranteed craftisfaction with Aldi’s premium Hobby and Craft range
Available online to pre-order from Sunday 1^st April and in stores from Thursday 5^th April

From five different types of knitting yarn to all the haberdashery essentials, hobby enthusiasts can find everything they need for design inspiration with Aldi’s new Hobby and Craft range. Prices start at just 79p, with the full range available to pre-order online from Sunday 1^st April and to buy in stores from Thursday 5^th April. Shoppers must be quick though because as with all Specialbuys – once they’re gone, they’re gone!

This Sewing Machine (£69.99) is a perfect investment for both beginner seamstresses and expert tailors. This easy-to-use machine includes all the traditional functions but is also fully equipped with over twenty innovative styles of stitch, including zigzag, overedge and blind stitch. Repair a trouser hole, create new house furnishings or design a new fashion range – the opportunities are limitless.

Keep all the essentials safe and secure in this adorable Sewing Box (£6.99). Available in a range of beautiful designs, with a handy pin cushion and plastic tray, it’s just the thing for storing necessities whilst adding a touch of charm to any room. If shoppers are looking for something pocket sized to use on-the-go, Aldi’s Sewing Set (£3.99) provides a handy solution. Choose from either a case of 24 colourful thread spools or a compact set of sewing basics, including scissors, a tape measure, needles and much more.

Take on a new project this spring and create something amazing with Aldi’s Fabric Fat Quarters (£3.99). With a range of charming patterns, these assorted fabrics look great alone or stiched together. Each pack contains six fabric pieces and will spark imagination to create pillow cases, bunting, shopping bags and much more. Or why not try Aldi’s Knitting/Crochet Kits (£3.99), complete with instructions to make a crochet pug, fox, unicorn, dragon, lion or giraffe.

Shoppers can create a knit as unique as they are with Aldi’s five variants of premium selection of yarn. For those looking for a popular knit, the Aran Yarn (£3.99) is ideal. Made from a mix of 80% acrylic and 20% wool, this machine washable, easy care yarn is the go-to when knitting a range of items. The Chunky Yarn (£3.69) is sure to spice it up, available in a range of bold colours including blue storm, platinum, raspberry, midnight and moss. The Double Knitting Yarn (£3.69) is perfect when knitting hats and scarves to keep the cold at bay, with a thicker fibre used, while the Baby Yarn (£3.49) offers a beautifully soft touch knit. The Fancy Yarn (£2.99) is for the more ‘out-there’ crafters, with fun and glamourous colours and designs, such as this ‘ocean pom-pom’ yarn.

Shoppers can get crafty and make their own bath bombs, soaps and luxurious cocoa butter with Aldi’s Premium Crafting Kits for just £4.99.

Take on craft projects with the help of Aldi’s Craft Tools, a range of cutters, knives and scissors costing just £2.99 each, which adds a personal touch to any creation. The range also includes a Paper Trimmer/Cutter (£7.99) for larger projects. Safety is key whilst crafting so it’s worth investing in Aldi’s Cutting Mats (£2.99), self-healing, double sided, 3mm thick mat, to prevent slippages.

Aldi’s Hobby and Craft range is available to pre-order online at https://www.aldi.co.uk/c/specialbuys/specialbuyscategories from Sunday 1^st April and in stores from Thursday 5th April, while stocks last. The full range can be found below:

DESCRIPTION	PRICE
SEWING MACHINE	£69.99
PAPER TRIMMER/CUTTER	£7.99
SEWING BOX	£6.99
HOBBY STORAGE CASE	£4.99
PREMIUM CRAFTING KITS	£4.99
ARAN YARN	£3.99
SEWING SET	£3.99
FABRIC FAT QUARTERS	£3.99
KNITTING/CROCHET KITS	£3.99
CHUNKY YARN	£3.69
DOUBLE KNITTING YARN	£3.69
BABY YARN	£3.49
CRAFT TOOLS	£2.99
CUTTING MATS	£2.99
FANCY YARN	£2.99
KNITTING ESSENTIALS	£2.99
LARGE PRINT PUZZLE BOOKS	£2.49
HABERDASHERY ESSENTIALS	£0.79

9
Mar

ALDI LAUNCHES THE ‘MOTHER OF ALL STEAKS’ FOR LESS THAN £5 THIS MOTHER’S DAY

Supermarket Aldi has launched the ‘Mother of All Steaks’, a 21-day matured British Rump Steak for just £4.99 (454g/16oz). In stores nationwide from today, it’s perfect for treating Mum to a home cooked meal this Mother’s Day.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We’ve seen sell out success of our Big Daddy steaks in the past and now it’s Mum’s turn. The ‘Mother of All Steaks’ has been created especially for Mother’s Day and is sure to bring smiles to the faces of Mums across the country.

“At Aldi we’re committed to offering premium quality products at amazing low prices, allowing customers to make substantial savings on luxury items without any compromise.”

Aldi’s Mother of All Steaks is one of the biggest steaks available on the market and the delicious flavour of rump can be achieved by cooking it over a high heat and resting it for up to 10 minutes.

With Mother’s Day around the corner, be quick, as with all Specialbuys, once it’s gone it’s gone!

Look out for great savings in this week’s Super 6 and whip up some delicious sides for a hearty meal:

Maris Peer/Baby Potatoes – 45p for 1kg
Chantenay Carrots – 45p for 500g
Savoy Cabbage – 45p each
Swede – 45p each
Parsnips – 45p for 600g
Onions – 45p for 1kg

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

Cooking Directions:
SHALLOW FRY: Add to a well oiled to a pan and heat to a high setting. Lightly season the steak with sea salt and freshly ground black pepper, add steak to the pan and sear on both sides for 1 minute. Lower heat to medium-high and continue to cook for the below times, turning occasionally during cooking.
Rare: 6-8 minutes
Medium: 9-10 minutes
Well done: 10-13 minutes

GRILL: Preheat grill to a medium-high heat. Lightly season the steak with sea salt and freshly ground black pepper and place under the grill for the below times, turning occasionally during cooking:
Rare: 8-10 minutes
Medium: 12-14 minutes
Well done: 14-16 minutes

9
Mar

NO YOLKING ABOUT WITH ALDI’S DAIRY FREE AND N0-ADDED SUGAR EASTER EGGS

If you’re on the (Easter egg) hunt for something dairy-free and with no-added sugar to indulge in this season, then look no further than supermarket Aldi.

Julie Ashfield, Joint Manging Director of Corporate Buying at Aldi UK comments: “At Aldi, we believe everybody should enjoy the fun of Easter eggs, whether you’re dairy-free or are looking for something with no added sugar, there’s something for everyone. We’re proud to cater to different dietary requirements, whilst delivering high quality taste at our everyday low prices.”

Enjoy Aldi’s dairy-free Moo Free Easter Egg, £3.49 this season, available in-store now. Free-from dairy - but not free-from taste - these heavenly Easter eggs taste just as good as the real deal and are available in honeycomb, orange or classic chocolate flavour.
Sharing is caring this Easter, so pick up a selection of Moser Roth No Added Sugar Belgian Eggs, £2.99, available in-store now. Made with mouth-watering Belgian chocolate, these Easter eggs contain only natural sugar with no artificial flavourings. This moreish bag contains milk praline, dark praline and white praline eggs -something for everyone!
-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk/easter

9
Mar

FISH, NOT JUST FOR FRIDAYS

You can create the perfect starter with supermarket Aldi’s sharer choices or even swap a traditional meat main and cast your net wide with the supermarkets huge haul of fish this Good Friday. From cod to haddock and hake to salmon, customers can enjoy sustainable seafood at Easter – and beyond.

Specially Selected Cod Loin (£3.89 280g). Serve this succulent, versatile seafood dish any way you like – roasted, battered, pan-fried or grilled. It’s a perfect alternative to traditional meats around the Easter weekend. Available in store now.

Specially Selected Scottish Salmon Fillets (£4.29, 240g). These tender salmon fillets are bursting with flavour and ready to wow the whole family. Available in store now.

Smoked Salmon (£3.79, 300g). Delicious smoked, salted and sliced Atlantic salmon. A classic crowd pleaser and a perfect starter, or addition to a blini, bagel or salad. Available from 26th March.

Specially Selected Luxurious King Prawn and Queen Scallop Ramekins (£3.99, 240g). Two servings of delicious Atlantic Ocean king prawns and beautifully soft queen scallops, cooked in a creamy Dijon mustard sauce made with Veuve Monsigny Champagne Brut and hand-finished with cheese and herb breadcrumbs, served in a terracotta ramekin dish. Available from 29^th March.

Specially Selected Scottish Mussels (£1.59 450g). Make something truly delicious for your family and friends with these beautiful rope-grown Scottish mussels. Perfect with chips or as part of a spaghetti dish. Available in store now.

Specially Selected Argentinian Prawns (£5.99, 300g). Prized for their incredible, naturally sweet taste, these whole red prawns are caught in the cold, clear waters of the Atlantic and left with their head and shell intact to enhance and preserve their flavour. Available from 26^th February.

Specially Selected Seafood Verrines (£3.49, 220g). These fish and seafood layered starters come in stylish verrine glasses. Available from 12^th March. Choose from: Luxury Oak-Roasted Smoked Salmon layered with Beetroot Pickle, Prawns and Oak-Roasted Smoked Salmon flakes or Luxury Crab and Prawn, with Crab Pate, and a creamy soft cheese Creme Fraiche Mousse, topped with Prawns.

Specially Selected Mac and Cheese Salmon or Crab and Crayfish (£2.99, 250g). Enjoy these rich macaroni cheese bakes with either a delicious oak smoked Atlantic salmon or luxurious crayfish & crab filling. Each is served with a cheddar crumb topping inside glass ramekin dishes. Available from 29^TH March.

For some extra inspiration for fish Fridays, or for more information about Aldi’s sustainable seafood, visit www.aldi.co.uk
-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk/easter

9
Mar

ROAST TO PERFECTION

Why not get the family together over a deliciously succulent joint of Aldi’s whole leg of British lamb this Easter? But, if lamb doesn’t take your fancy, the supermarket has a great selection of delicious main options from duck and turkey to beef and pork, ensuring your Easter roast is a feast for all.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, says: “We are delighted to offer our customers a wide selection of delicious mains at everyday amazing prices this Easter. All of Aldi’s fresh meat is Red Tractor certified, so you can be sure the star of your Easter Sunday lunch is of the best quality, at unbeatable value.”

For a memorable centrepiece, enjoy Aldi’s beautifully presented Whole Leg British Lamb (Great unbeatable price in store). Perfectly succulent and tender, this delicious lamb joint is on sale from the 26^th March. Accompany with a generous helping of roast vegetables and Specially Selected Mint Sauce with Balsamic Vinegar of Modena (£0.87).

Wow your guests with the Specially Selected Lamb Shoulder with Redcurrant Glaze (£8.99/kg), on sale from the 29^th March. A deliciously tender, 100% British lamb roast, complete with a perfectly balanced sweet redcurrant, cranberry and port glaze.

Choose Aldi’s Gressingham Cook in the Bag Duck Crown (£4.99) for a sophisticated and effortless Easter main, on sale from the 29^th March. A sealed, ready-to-roast bag lets you lock in the flavour of this hand-prepared British duck crown for a deliciously tender dish.

If you fancy a succulent turkey breast that is easy to cook, carve and serve, Aldi’s British Turkey Crown (£6.95/kg) is the one for you. Sourced from trusted British Red Tractor assured farms, this delicious dish is also suitable for freezing. On sale from the 29^th March.

Reliably sourced from Red Tractor assured farms, Aldi’s mouth-watering Ashfield Farm Large British Beef Roasting Joint (£4.95/kg) is the perfect main for your family gathering. On sale from the 26^th March.

Reared by trusted British farmers, Aldi’s British Pork Roasting Joint
(£3.29/kg) will be a welcome addition to a delicious roast Easter lunch. Ready to be slow cooked for a juicy centre and delicious crackling top. On sale from the 26^th March.

Aldi’s Specially Selected Prime Gammon Joint (£3.29/kg) is full of delicious flavour and is an all-round favourite to enjoy on Easter Sunday. It will also make delicious sandwiches! Choose from Smoked or Unsmoked, available from the 26^th March.

For a real Easter feast, choose Aldi’s Specially Selected British Beef Rib Joint with Salt and Pepper Seasoning (£14.99/kg). A sumptuously juicy, tender beef rib joint, bursting with flavour and seasoned to perfection. On sale from the 29^th March.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on: T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

7
Mar

ALDI COMMITS TO BEING FOUNDING MEMBER OF WRAP’S NEW PLASTICS INITIATIVE

Aldi has pledged its support for WRAP’s new cross-sector initiative to transform the UK plastics system and tackle plastic pollution.

The initiative aligns with Aldi’s own packaging reduction strategy, with Aldi also announcing it will ensure that all packaging on its own-label products will be recyclable, reusable or compostable by 2022.

To achieve this goal, Aldi has announced that it plans to scrap 5p carrier bags as part of its work to cut the amount of packaging and plastics used by both its business and its customers.

The supermarket will instead offer customers bags for life as well as reusable 9p bags made from back-of-store plastic waste.

Aldi has also pledged its support in principle for a national deposit return scheme (DRS) for plastic bottles and is currently assessing the feasibility of how such a scheme could be implemented.

Aldi will report on the progress of all its packaging initiatives on an annual basis and, to help hit those targets, has set up its own task force – made up of internal and independent experts – to help drive innovation.

Matthew Barnes, CEO of Aldi UK & IRE, said: “Our customers trust us not only to offer them high-quality products at unbeatable prices, but to help them lead healthier, better lives.

“That includes reducing waste, particularly around unnecessary packaging and plastics that damage the environment we live in.

“While we cannot do this alone - and call on others to collaborate with us and others to drive change industry-wide - we are committed to doing all we can to lead the way and to bring our customers on this journey with us.”

Marcus Gover, CEO of WRAP, said: “We welcome Aldi taking positive action to reduce plastic waste.

“Through WRAP’s new ambitious, cross-sector initiative, which will be unveiled soon, we will work together with governments, citizens and business to transform the way we make, use and dispose of plastic so that we retain its value, particularly in reducing food waste, but prevent it from polluting the environment.

“We are delighted that Aldi intend to be a founding member in our ground-breaking work.”

Aldi has charged for single-use bags since opening its first UK store in 1990, and has used plastic recycled from its back-of-store waste to make its reusable carrier bags since the middle of last year.

It has already removed all plastic stems from its cotton buds, which it achieved in December 2017, and banned all microbeads and microplastics from products in 2015.

It has sent no waste to landfill since 2014 and was also among the first to sign the Courtauld Commitment 2025 to reduce the environmental impact of food and drink waste by 20 per cent by 2025. It recently announced it had joined the Champions 12.3 coalition with a pledge to halve operational waste by 2030.

Aldi will now provide regular updates on progress, including making further commitments when possible, and will publish an annual packaging and plastics report each spring.

It will also seek to amplify the impact of the commitments it makes within its business by aiming to educate customers on the importance of reducing waste themselves.

As well as engaging directly with customers in-store and via social and online media, Aldi will work with partners such as Team GB to help 1.2 million children learn about recycling and waste as part of its Get Set to Eat Fresh initiative.

2
Mar

SAY HELLO TO PLUOT AND NECTACOT THE TRENDY NEW HYBRID FRUITS AT ALDI

Supermarket Aldi is introducing two trendy hybrid stone fruits guaranteed to tickle your taste buds. Available across all stores from Wednesday 28^th February, pluot and nectacot both offer deliciously unique tastes for those who can’t decide if they prefer a plum to an apricot or a nectarine. Grown in South Africa these cross-pollinated fruits have been naturally produced so you can reap the benefits of two tasty fruits in one moreish bite.

The pluot is a plum-apricot hybrid and has the delectable taste of a plum with the texture of an apricot. Delicious and tasty, this exciting fruit has hints of bubble-gum and pear drop flavours. That’s one sweet deal! Aldi’s plout, the Specially Selected Flavourking Plums cost just £1.29 for a pack of 4.

The nectacot is a nectarine-apricot mix and boasts a sweetly smooth flavour. With a bright yellow outer layer and a soft, juicy core this fruit is delicious just on its own or perfect in a fruit salad. Aldi’s nectacot, the Natures Pick Golden Nectarines cost just £1.45 for a pack of 4.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

2
Mar

SHOW YOUR MUM SHE’S THE BEST OF THE BUNCH WITH A GORGEOUS BOUQUET OF FLOWERS FROM ALDI

From traditional to modern, supermarket Aldi’s range of beautiful bouquets suit every budget this Mother’s Day. Available in-store from Thursday 8^th March, you must be quick as with all Specialbuys once they’re gone, they’re gone.

Mother’s Day Rose in a Cone, £2.50
For something sweet and simple, gift her with a single rose, available in a range of colours to suit her preference.

Bloom Chrysanthemum, £4.99
Pick up a gorgeous coloured bloom flower with a striking touch. These beautiful bunches are dyed when growing and display a stunning pink or purple faded effect.

Mother’s Day Bouquet in Vase, £10.00
If you’re looking for extra sparkle and shine, surprise your mum with a delightful bouquet of pink and white flowers, featuring a pink or clear glass vase.

Mother’s Day Orange Bouquet, £10.00
Brighten her day with a sweet selection of orange germini and white chrysanthemum.

Gift Bag Bouquet, £15.00
Choose from an unusual, vibrant selection of orange, cerise and yellow roses or keep it sweet and simple with pink and white roses.

Or for something more luxurious this Mother’s Day, pick up a Specialbuy premium bouquet available in-store from Friday 9^thMarch:

Specially Selected Pink Rose and Lily Mixed Bouquet, £20.00
Filled with a beautiful blend of radiant roses with complimenting classic lilies.

Specially Selected Premium Mixed Bouquet, £20.00
This blossoming bouquet has everything from roses and oriental lilies to carnations and hypericums, all with a beautiful blend of toned colours.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

2
Mar

MOTHER’S DAY SORTED FOR UNDER £10 AT ALDI

Supermarket Aldi is offering the ultimate Mother’s Day package this year, which shoppers can get their hands on for under £10.

For just £9.96 you can treat your mum to:

• A stunning rose bouquet: Mother’s Day Roses (£2.09, on sale now)

• A delicious chocolate gift: Mother’s Day Moser Roth Gin Chocolate Handbag (£3.99, on sale from 1st March)

• A bottle of fresh pink fizz: Sparkling Rose Blossom (£2.99, on sale from 1st March)

• A thoughtful card: Small Mother’s Day card (£0.89, on sale from 1st March)

Looking to upgrade to something even more special? The package below offers an extra luxurious treat with the whole range costing just £18.97:

• A beautiful rainbow bouquet: A rainbow blend of beautiful roses and germini (£5.00, on sale from 8th March)

• A luxurious chocolate gift: Moser Roth Luxury Chocolate Selection (£5.99, on sale from 1st March)

• A bottle of crisp Italian bubbly - Belletti Prosecco Spumante DOC (£5.99, on sale now)

• A thoughtful card: Luxury Mother’s Day Card (£1.99, on sale from 1st March)

-ENDS-

For more information, please contact the Aldi Consumer Press Office on: T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

2
Mar

RAISE A GLASS TO MUM WITH ALDI’S MOTHER’S DAY DRINK COLLECTION

• Pop the cork on a Low Alcohol Sparkling Rose Blossom for just £2.99

• Give a gin-tastic gift with Aldi’s Gin & Tonic Tasting Selection Pack, £9.99

This Mothering Sunday, treat the lady who raised you (and yourself) to something special with Aldi’s quality award-winning wine and spirits range. From great-value sparkling blossom scents to on-trend gins there is sure to be something to suit all tastes at Aldi this year.

What’s more, for those who can’t decide or are keen to stock up on several sumptuous tipples, mixed cases are available from just £25.

Fabulous Fizz

Veuve Monsigny Champagne Brut (£10.99 store, 75cl)

Available in stores and online now

A highly acclaimed International Wine Challenge medal winner from the Champagne house Philizot & Fils, this fizz is blended from an elegant mix of Chardonnay, Pinot Noir, and Pinot Meunier grapes. Best served chilled, it creates the perfect toast to deserving mums on Mother’s Day.

Prosecco Duca Del Poggio (£4.99, 75cl)

Available in stores and online now

A pocket friendly, delicious Prosecco with aromas of citrus and blossom, leading to a refreshing palate of green apple and pear. Perfect as an aperitif or a great match with seafood or lightly-sauced pasta dishes.

Prosecco DOCG Millesimato (£8.99, 75 cl)

Specialbuy, available in stores and online from 1st March nationwide

For those who prefer an Italian sparkler, this premium Prosecco is an ideal aperitif to serve before a meal with mum. This quality wine comes from the Conegliano and Valdobbiadene region, an area famous for producing superior quality Prosecco. This example is delicate and elegant with a fine bouquet.

Sparkling Rose Blossom (£2.99, 75cl)

Specialbuy, available in stores from 1st March nationwide

With a distinctive pink hue and rose blossom scent, this low ABV sparkling wine is the perfect aperitif for those Mums looking for a low alcohol tipple to enjoy with lunch. What’s more, the bottle features a beautiful floral wrapping, ideal for adding a touch of elegance to any dinner table.

Organic Prosecco (£7.99, 75cl)

Available in stores and online now

This fresh, elegant and organic fizz has been sourced from the Corvezzo family’s 150-hectare estate, 30km north-east of Venice. The perfect gift for environmentally conscious mums, this vegan-friendly Prosecco has been grown without the use of pesticides or herbicides in the vineyard. Its unusual and attractive bottle makes it a glamorous gift for fizz lovers.

Award-Winning Wines

Exquisite Australian Shiraz (£5.79, 75cl)

Available in stores and online now

If rich and meaty dishes are on the menu this Mother’s Day, this Australian Shiraz is the perfect match. This powerfully attractive wine features succulent black cherries, ripe black plum fruits, and blackberries which are perfectly complemented by traces of liquorice, sweet spice, and eucalyptus, adding character to the intense dark fruits.

Exquisite Marlborough Sauvignon Blanc (£7.49, 75cl)

Available in stores and online now

This crisp and refreshing, multi-award winning wine is the perfect match to seafood or spring salads. Complex aromas of white stone fruits and blackcurrant leaf give way to flavours of lime-drizzled nectarine and a beautifully soft texture.

Mixed Cases (from £24.84)

Available online at Aldi.co.uk

For those who can’t decide between their Merlots and their Malbecs, Aldi has a range of Mixed Cases available to buy online at Aldi.co.uk. Wine loving mums will love receiving a selection of tipples to try, with everything from easy-drinking reds to great-value whites – the perfect way to try Aldi’s award-winning range.

Thirst-Quenching Gin

Oliver Cromwell London Dry Gin (£9.99, 70cl)

Available in stores now

This delicately infused and traditionally distilled gin has consistently beaten its competitors at international competitions including the International Sprits Challenge. Clear, light and crisp with rounded spice and a touch of juniper, this highly acclaimed tipple is best served over ice with a wedge of lime.

Topaz Blue Premium Gin (£13.99, 70cl)

Available in stores now

Hand-crafted in small batches by an artisan distiller, this gin has notes of wild botanicals and select fruits, producing a full-bodied gin with earthy, spicy and fruit flavours. For something a little different, serve with coriander and lemon wedges – a perfectly refreshing drink for mum on Mother’s Day.

Gin & Tonic Tasting Selection (£9.99, pack of 4 gins and 4 tonics, 5cl and 175ml)

Specialbuy, available in stores from 1st March nationwide

Four distinctive flavours from the UK’s favourite gins make up this tempting tasting selection. Mums can choose between well-known Gordon’s, Beefeater, Greenall’s and JJ Whitely botanical blends, to pair with their favourite flavoured tonic.

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk

020 7479 0910

www.facebook.com/AldiUK

www.twitter.com/AldiUK

www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print

2
Mar

Ease into Easter with Aldi’s cracking wine range

The Easter bank holiday weekend presents the perfect excuse for four days of festive feasting and whether family gatherings or celebrations with friends are on the cards, Aldi has something for everyone.

Bigger and better than ever before, the supermarket’s exceptional Easter wine range boasts everything from sumptuous quality reds, an extended range of on-trend rosés and mouth-watering whites.

What’s more, Aldi shoppers will be delighted to see some of their favourite award-winners returning to the shelves, including the widely acclaimed Exquisite Collection Cotes de Provence Rosé, which took home the ‘Best Value Rosé’ trophy at the International Wine Challenge 2017.

All wines are available in-store nationwide and at aldi.co.uk/wines from 20^th March 2018.

Sparkling Wine

Ca'di Peitra Prosecco Magnum (£12.99, 1.5L)
Available in stores and online from 20^th March nationwide
Back by popular demand, after flying off the shelves at Christmas, this show stopping Magnum is the perfect way to impress guests this Easter weekend. This bottle is a deliciously moreish 2017 vintage Prosecco, made in the world-renowned region of Treviso. It is soft, subtle and exciting, with aromas of sherbet dab and candied lemon and lime which give way to freshly picked grapefruit peel.

Crémant de Loire Blanc de Noir (£7.99, 75cl)
Available in stores and online from 20^th March nationwide
For those who fancy trying something different, Crémant is fast growing in popularity as an alternative to Champagne and Prosecco, thanks to its great quality and fantastic value for money. This Crémant de Loire Blanc de Noir is a dry sparkler made just like Champagne in the “méthode traditionelle” and using two of the same grapes. It is bold and bubbly with delicious lemon and peach flavours and a delicate blend of tangerine notes.

Belletti Rosé-Spumante (£5.79, 75cl)
Available in stores and online from 20^th March nationwide
This light and refreshing sparkler is the rosé counterpart of Aldi’s best-selling Belletti Prosecco. It is well-structured with flavours of summer fruits, pears and a citrus freshness; all in this season’s hottest shade – pink!

White Wine

The Wine Foundry Godello (£6.49, 75cl)
Available in stores and online from 20^th March nationwide
Godello is the Spanish wine of the moment, and can be spotted on the menus of some of the world’s trendiest bars and restaurants. The zingy white wine is made from grapes grown in Galicia, an effortlessly cool corner of Spain, just above Portugal. It has fresh lemon flavours, with notes of peaches and honeysuckle blossom. Perfect for sipping with seafood and tapas dishes.

Exquisite Collection Picpoul de Pinet (£6.29, 75cl)
Available in stores and online from 20^th March nationwide
This fashionable French white from the Languedoc region is great value, and with flavours of vibrant lemons, herbal freshness and a zesty finish, is sure to bring a splash of Mediterranean sunshine to an English spring. Part of Aldi’s award-winning Exquisite Collection, the Picpoul de Pinet is the perfect pairing with fish and light dishes, and certainly won’t disappoint!

Toro Loco Blanco (£4.49, 75cl)
Available in stores and online from 20^th March nationwide
A vivacious and easy drinking white from the popular and renowned Toro Loco winery, established in Utiel Requena, Spain, by a family of Bordeaux winemakers twenty years ago. Crisp, fresh and delicate, with citrus, green apple and floral notes, Toro Loco Blanco can be enjoyed either on its own or paired with a white fish dish.

Animus Vinho Verde (£4.99, 75cl)
Available in stores and online from 20^th March nationwide
Originating from the historic Minho province in the far north of Portugal, Vinho Verde is one of the most popular wine producing regions in the country. “Verde” means “green” referring to the fact that wines produced here are young and meant for drinking early. This wine is light, crisp and delicious, and at just £4.99 a bottle, outstanding value.

Exquisite Collection Muscadet Sevre et Maine Sur Lie (£5.69, 75cl)
Available in stores and online from 20^th March nationwide
This popular wine, made around the mouth of the Loire in northern France, has crisp and mouth-watering mint and lemon-fresh flavours and subtle traces of ripe stone fruit. Its unique depth and complexity is achieved by keeping this wine on its total lees (sur lei). Ideally, partner with fresh fish.

Ashwood Estate Gisborne Pinot Gris (£6.99, 75cl)
Available in stores and online from 18^th March nationwide (an Easter Specialbuy product)
For those looking to spice things up this bank holiday weekend, this Pinot Gris is the perfect pairing for spicy food such as a Thai green curry. Ripe stone fruit and honeysuckle aromas are joined on the palate with honey, spiced pear and a refreshing hint of grapefruit. This delicious New Zealand white is a real winner.

Grower’s Club South African Sauvignon Blanc (£9.99, 75cl)
Available in stores and online from 18^th March nationwide (an Easter Specialbuy product)
A very special bottle, this Sauvignon Blanc has been made using the best grapes from the most renowned Sauvignon Blanc regions in South Africa. This unique wine is immediately vibrant and zappy to taste, with the richness of the intense fruit lingering on the palate. Drinkers will enjoy the citrus and exotic fruit flavours that complement a grilled fish, fresh seafood or creamy chicken perfectly.

Rosé Wine

Fleurs de Prairie Côtes de Provence Mini (£1.99, 18.7cl)
Available in stores and online from 20^th March nationwide
Aldi’s delicate Exquisite Collection Côtes de Provence is now available in a mini 18.75cl bottle, making it perfect for picnics and parties. With flavours of candied red fruits elegantly partnered with citrus and white peach, it is balanced, lively and round.

Exquisite Collection Touraine Rosé (£5.99, 75cl)
Available in stores and online from 20^th March nationwide
Delightfully crisp and delicate in its hue, this stylish rosé is exceptionally refreshing and refined. Drinkers can expect notes of red apples and raspberries combined with clean citrus flavours. A delicious addition to an al-fresco dinner, this beautiful and rare wine is sure to delight drinkers.

Red Wine

Pata Negra Gran Reserva Valdepeñas (£6.29, 75cl)
Available in stores and online from 18^th March nationwide (an Easter Specialbuy product)
This bottle from the 2008 vintage hails from the sun-drenched vineyards of Spain's historic Valdepeñas wine region. A classic Gran Reserva, it is aged twice, first in an oak cask and then in the bottle. The result is a rich wine with aromas of tobacco, sweet vanilla and oak spice, along with intense red and black fruit flavours and a long, warming finish. This is a fantastic value wine, perfect for serving with roast meats, especially lamb.

Te Haupapa Central Otago Pinot Noir (£8.99, 75cl)
Available in stores and online from 18th March nationwide (an Easter Specialbuy product)
This extraordinary Pinot Noir is named Te Haupapa or The Frosts after the weather in Central Otago, New Zealand, the world’s most southernmost wine-making region from which it hails. Pinot Noir famously pairs well with lamb, and this bottle is no exception - a full-bodied red with deep berry and cherry aromas and defined juicy red fruit flavours, culminating in a tingle of spice and tannin. Less than 4,000 cases of this 2016 vintage were produced, so get your hands on it while you can.

Exquisite Collection Fleurie (£6.99, 75cl)
Available in stores and online from 18^th March nationwide (an Easter Specialbuy product)
Part of Aldi’s Exquisite Collection, this is a beautifully scented, floral wine, made from Gamay grapes grown in the pink soil of Fleurie, north Beaujolais. It has abundant flavours of cherries and red fruits and a soft, slightly savoury finish. It is great paired with lamb or if chilled very slightly, it is a great match for rich tuna dishes. The bottle can be opened and enjoyed now, or aged until 2020.

Big Gun Spanish Red (£5.49, 75cl)
Available in stores and online from 20^th March nationwide
As its name suggests, this powerful wine packs a serious punch of flavour and is the perfect choice for those looking for a hearty bottle of Spanish red. Dominated by ripe and juicy dark fruit flavours, it is best paired with grilled or barbecued red meats for the ultimate flavour combination.

Ferrandiere French Merlot (£5.99, 75cl)
Available in stores and online from 20^th March nationwide
One of the most popular grapes in the world, this delicious Merlot achieves a rare balance of complexity and approachability, with characteristic aromas of black cherries and red fruits. Merlot pairs well with a host of foods including red meats, poultry, and cheeses –try it with one of Aldi’s Specially Selected cheeses to maximise the flavour experience.

Finca La Pampa Barrel Selected Cabernet Sauvignon (£9.99, 75cl)
Available in stores and online from 18^th March nationwide (an Easter Specialbuy product)
This well balanced wine pairs especially well with red meat, but also hard cheeses. Ruby red in colour, it has aromas of cherry, cassis, black pepper, vanilla and a hint of tobacco. To taste, the Finca La Pampa has a perfect level of acidity, blackcurrant, black pepper, mint, and spiciness. Smooth, with a fruity tannin structure and a lingering finish, this wine is sure to impress dinner party guests this Easter.

The Fire Tree Sicilian Riserva (£7.99, 75cl)
Available in stores and online from 18^th March nationwide (an Easter Specialbuy product)
This maiden vintage red wine comes from Sicily, where the grapes are ripened under Mediterranean sunshine in the day and a sea breeze at night. The handpicked grapes have been matured in oak and bottle, meaning that a rich berry flavour has developed, with hints of chocolate and liquorice. A perfect match for red meats, pair with Aldi’s 30 day aged Specially Selected Fillet Steak (£5.19) for the ultimate flavour combination.

Easter Wines (All Summer Seasonals, unless otherwise stated)

Sparkling

Ca'di Peitra Prosecco Magnum (£12.99, 1.5L)
Belleti Rosé-spumante (£5.79, 75cl)
Cremant de Loire (£7.99, 75cl)

White

The Wine Foundry Godello (£6.49, 75cl)
Exquisite Picpoul de Pinet (£6.29, 75cl)
Toro Loco Blanco (£4.49, 75cl)
Animus Vinho Verde (£4.99, 75cl)
Exquisite Collection Muscadet Sevre et Maine Sur Lie (£5.69, 75cl)
Grower's Club Sauvignon Blanc (£9.99, 75cl) – Specialbuy
Ashwood Estate (£6.99, 75cl) – Specialbuy
The Winking Owl Australian Crisp White (£3.49, 75cl)
Exquisite Collection Marsanne (£5.99, 75cl)
Exquisite Collection Rias Baixas Albarino (£6.29, 75cl)
Lebeges Gruner Veltliner (£4.99, 75cl)

Rosé

IGP Mediterranean Rosé (£4.99, 75cl)
Exquisite Touraine Rosé (£5.99, 75cl)
Fleurs de Prairie Côtes de Provence Mini (£1.99, 18.7cl)

Red

Pata Negra Gran Reserva Valdepenas (£6.29, 75cl) – Specialbuy
Te Haupapa Central Otago Pinot Noir (£8.99, 75cl) – Specialbuy
Exquisite Collection Fleurie (£6.99, 75cl) – Specialbuy
The Fire Tree Sicilian Riserva (£7.99, 75cl) – Specialbuy
Don Tomas Argentinian Malbec (£7.99, 75cl)
Finca La Pampa Cabernet Sauvignon (£9.99, 75cl) – Specialbuy
The Winking Owl Australian Juicy Red (£3.49, 75cl)
Ferrandiere French Merlot (£5.99, 75cl)
Ferrandiere French Range Reserve Red (£4.99, 75cl)
Beaujolais Villages (£5.99, 75cl)
Big Gun Spanish Red (£5.49, 75cl)
Sangria (£2,99, 1l))
Toro Loco Merlot (£4.99, 75cl)
Sicilian Nero D'avola (£4.99, 75cl)
Grande Alberone Zinfandel (£7.99, 75cl)

23
Feb

ALDI LAUNCHES BIGGEST EVER PET RANGE WITH HELP FROM UK’S LARGEST DOG

16.5 stone Balthazar the Great Dane showcases exactly how much he ‘woofs’ down a year, amounting to £1,600
Brits spend an average of £27k on their dogs during its lifetime – but could save up to £4,700 with Aldi
The new pet range includes a variety of pet beds and accessories, offering savings of up to 67% compared to Pets At Home
Aldi’s largest ever pet range is available to pre-order online now and is in stores on Thursday 22^nd February

(Monday 19^th February) Supermarket Aldi is launching its biggest ever pet range, with a little help from the UK’s largest dog, 16.5 stone Balthazar the Great Dane.
Balthazar’s humongous size sees the 3ft 3in tall, 7ft from tip-to-tail dog, demolish over 40kg of food every month, setting his owner back more than £130. However, thanks to the core range of pet food available in Aldi stores nationwide all year around, Balthazar’s owner could save up to 70% on food - equating to £10,000 over the course of his lifetime.
Research shows that Brits spend an average of £27,000 on their pets over its lifetime[1], with the PDSA (People's Dispensary for Sick Animals) putting the cost even higher at up to £33,000 depending on size and breed[2].
Recently voted the nation’s favourite dog[3], the loyal Labrador can set owners back an average of £6,000 for food alone over the course of its lifetime. Giant breeds, such as Great Danes like Balthazar, are the most expensive breeds to own^{^[4]}.
However, pet owners can breathe easy as Aldi has come to the rescue with a brand new range for dogs and cats which could save owners over £4,700 throughout a pets life compared to other retailers. A selection of premium pet products will be available in stores from Thursday 22^nd February. From toys and towels, to cages and coats, the range is sure to impress your beloved pet. Buyers must be quick though, as with all Specialbuys ranges – once they’re gone, they’re gone!
One of the biggest savings owners can make is on Aldi’s Specialbuy Pet Beds, which will save owners an incredible 62%.[5] Other fantastic savings that can be made by shopping at Aldi include:

A 45% saving on pet crates [6]
63% on carriers [7]
60% on pet food [8]
67% off poo bags (dog owners will get through a massive 13,140 poo bags in their dog’s lifetime!)[9]
Nearly a £300 saving on fleeing and deworming[10]

Vinnie Monte-Irvine, Balthazar’s owner, comments: “There’s no denying that Balthazar is an extremely large dog and the associated costs of his upkeep are above average. It’s great to see such a vast array of products available at Aldi at very reasonable prices – pet owners could save a considerable amount of money - especially owners like myself who have get through above average amounts!”
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “At Aldi we know how important our furry family members are and we’re committed to providing only the best for pets and their owners. This dedicated pet range is available at unbeatable prices and will help UK families to lower the overall costs of owning a pet, yet maintaining a high standard of care and quality of life.”
Pet owners with an eye for a bargain should head down to Aldi this Thursday 22^nd February where they’ll find a vast array of quality products on offer; from Waterproof Dog Coats (£7.99) and Memory Foam Mattresses (£12.99), to XL Pet Cages (£39.99) and Pet Grooming Kits (£19.99).
The full range of Aldi’s Pet Event range is available to pre-order online at www.aldi.co.uk/c/specialbuys/pets, from 18^th February and in stores from 22nd February.

-ENDS-

Notes to editors:
Aldi is the UK’s fifth largest supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 28^th January, Aldi grew sales by 16.2% and has a 6.9% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
The company’s current achievements and initiatives include:

Aldi is the UK’s highest paying supermarket. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
Aldi was named Britain’s favourite supermarket in the Which? 2018 Customer Satisfaction Survey voted for by UK shoppers, replacing Waitrose, which held this position for the previous three years. The survey said Aldi topped the rankings thanks to its ‘fantastic value for money combined with quality products’.
Aldi has a five-year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 13^th January 2018).
In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

[1] Assumption based on average lifetime cost between £21,000 and £33,000 - PAW PDSA Animal Wellbeing Report 2016

[2] PAW PDSA Animal Wellbeing Report 2017

[3] ’Britain’s Favourite Dogs’ aired on ITV, Tuesday 16th Jan 2018 at 7.30pm

[4] https://www.pdsa.org.uk/taking-care-of-your-pet/looking-after-your-pet/puppies-dogs/large-dogs/great-dane

[5] Aldi’s Dog Bed L (£12.99) VS Pets at Home Dog Bed L (£35.00)

[6] Aldi’s Pet Crate L, (£34.99) VS Pets at Home Pet Crate L, (£65.00)

[7] Aldi’s Pet Carrier M, (£9.99) VS Pets at Home Pet Carrier M, (£27.00)

[8] Aldi’s Dog Bed L (£12.99) VS Pets at Home Dog Bed L (£35.00)

[9] Aldi’s Dog Waste Bags 65p for 100 VS Pets at Home £2.00 for 100, Lifetime costs calculated by multiplying the annual cost by the average lifespan of an average dog (12 years).

[10] Aldi’s Pet Spot On (£2.99) VS Pets at Home (£4.50), Aldi’s Pet Dewormer (£2.99) VS Pets at Home (£8.99) -Lifetime costs calculated by multiplying the annual cost by the lifespan of an average dog (12 years).

23
Feb

“YOU’VE GOT TO BE KITTEN ME!” AMAZING SAVINGS WITH ALDI’S NEW PET EVENT RANGE

Pet owners would be barking mad to miss the unbelievable savings in Aldi’s brand new Pet Event range, available to pre-order online from 18^th February and in stores from 22nd February. With a selection of premium products on sale, from toys and towels, to cages and cat caves, the range is sure to impress. Buyers must be quick though, as with all Specialbuys ranges – once they’re gone, they’re gone!

With a carry handle for convenient travel, a plastic base insert for easy cleaning and a fold-away function for efficient storage, this Pet Cage (from £19.99) is a must-have for all pet owners. The cage comes in a variety of sizes, from small to XL, meaning shoppers can choose a cage size to perfectly accommodate their pooch. Pair with Aldi’s Cosy Pet Blanket (£7.99), to make sure the cage is extra snug. This Rubber Pet Mat (£2.99) is a fabulous addition to the cage, providing a non-slip solution to avoid future feeding-related spillages.

Introducing the new favourite snuggle spot for cats and dogs alike: this Pet Bed (£16.99) is available in a brown, grey, or black faux suede fabric and is sure to be a hit with furry friends.

Aldi’s Plastic Pet Bed (£14.99) is purrfect for pets of all sizes and made from shock-proof polypropylene with a ventilated base to stave off smells.

Make their night’s sleep extra snug with a Memory Foam Mattress (£12.99), designed with a dotty or paw print pattern, and guaranteed to provide the comfiest kip ever!

Aldi’s multi-function Cat Cave (£9.99) is perfect for feline friends. Available in a classy grey or coco colour scheme, this faux suede, machine-washable bed can be used as a secret hideaway or an open bed by simply pushing the top down.

Pet owners can avoid travel woes with this Pet Carrier (from £7.99), in sizes small and medium. The carrier comes in red, grey or black, and includes an integrated carry handle and metal wire door. There’s also a ‘fasten seat belt’ function for optimum safety whilst travelling in the car.

Cats will be ‘feline’ extra special with this Grumpy Cat Toy (£2.49), an officially branded toy inspired by the viral grumpy cat meme. Designed for safe and durable pet play and crafted from strong materials, this fun toy comes in three designs: grumpy cat, grumpy cat on a wand, and blind mouse.

Playing is key to ensure an active and heathy lifestyle. Aldi’s Tough Plush Dog Toy (£4.99) is a great way to keep pets engaged and let off some steam. Got a canine that loves to play ‘ruff’? This Super Tough Dog Toy (£4.99) is made from tough nylon with rubber noodles on the outer.

Combat the ‘post-walk dirty dog shake’ with this Waterproof Dog Coat (£7.99). With a water-resistant outer to keep pooches dry, a Sherpa fleece lining to keep in the warmth and adjustable chest straps, this coat is available in a range of sizes and suitable for all dogs.

Invest in these luxuriously soft Towels, Mats and Gloves (£4.99 each), plus the Dirty Dogz Dog Sensitive Shampoo and Deodorising Spray, costing just £1.99 each, and avoid a mucky pup! Aldi’s Pet Grooming Kit (£19.99) is just the thing to pamper pets. Including a pet clipper with four attachment combs suited to different fur lengths, maintenance oil to maintain for the blades, cleaning brush, blade cover, pet brush, pet nail file, pet nail clipper, and a set of scissors. The kit also comes with a nylon bag.

Hygienic and stylish, this Hooded Cat Litter Tray (£8.99) provides a practical solution for cat-owners. The tray is made from plastic and has a removable upper for easy cleaning, plus a translucent door to provide privacy whilst keeping bad smells at bay.

During the run up to spring nature-lovers can attract songbirds to their garden with this Premium Nesting Box (£6.99). Available in a range of colours and designs, these detailed bird houses provide a safe haven for Sparrows and Great Tits.

At a glance:

ALDI	PETS AT HOME

£39.99	£65.00
SAVING: £25.01 38%

£9.99	£27.00
SAVING: £17.01 63%

The full range of Aldi’s Pet Event range is available to pre-order online at www.aldi.co.uk/c/specialbuys/pets, from 18^th February and in stores from 22nd February, available whilst stock lasts:

Version Description	Retail
PET CAGE - XL	£39.99
PET CAGE - LARGE	£34.99
PET CAGE - MEDIUM	£27.99
PET GROOMING KIT	£19.99
PET CAGE - SMALL	£19.99
PET BED - XL	£16.99
PLASTIC PET BED - XL	£14.99
PET BED - LARGE	£12.99
MEMORY FOAM MATTRESS	£12.99
PET BED - MEDIUM	£9.99
PLASTIC PET BED - LARGE	£9.99
PET CARRIER - MEDIUM	£9.99
CAT CAVE	£9.99
HOODED CAT LITTER TRAY	£8.99
WATERPROOF DOG COAT	£7.99
COSY PET BLANKET	£7.99
PET CARRIER - SMALL	£7.99
PET CARRIER - SMALL	£7.99
PLASTIC PET BED - MEDIUM	£6.99
PREMIUM NESTING BOXES	£6.99
TOUGH PLUSH DOG TOY	£4.99
PET TOWEL, MAT AND GLOVE	£4.99
SUPER TOUGH DOG TOY	£4.99
PET SPOT ON	£2.99
PET DEWORMER	£2.99
RUBBER PET MAT	£2.99
GRUMPY CAT TOY	£2.49
DOG SHAMPOO & CONDITIONER	£1.99

Aldi is the UK’s highest paying supermarket. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
Aldi has a five-year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 13^th January 2018).
In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

22
Feb

AFTER SELL-OUT SUCCESS ALDI’S HOT CLOTH CLEANSER IS BACK IN STORES IN MARCH

Available to pre-order online from 25^th February and in stores on Thursday 1^st March
Costs just £3.99, 85% less than Liz Earle equivalent

Mark your diaries, Aldi’s much-loved Lacura Hot Cloth Cleanser (200ml) is back and just in time for spring skincare makeovers. Following its sell-out success last November, the skincare favourite will be available to pre-order online from 25^th February and instore from Thursday 1^st March. But as with all Specialbuys, you’ll need to be quick - once it’s gone, it’s gone!

Unbelievably, with it £3.99 price tag, you could buy six of Aldi’s Lacura Hot Cloth Cleansers and have change left over for the same price as the comparable Liz Earle Cleanse and Polish (£26, 200ml) - a massive 85% saving!

It’s not just a great price, the luxurious product is loved for its quality too. Made with rosemary, chamomile, cocoa butter and eucalyptus oil, the Lacura Hot Cloth Cleanser works to gently soften, tone and purify the skin. Massaged onto dry skin, the rich formula works to remove makeup and cleanse skin, leaving the face feeling refreshed. As with the Liz Earle equivalent, the Lacura product comes with a 100% muslin cloth to polish off the cleanser, all included in the £3.99 price.

And that’s not all, did you know? Aldi’s Lacura range is Leaping Bunny certified. One of the few supermarkets across UK and Ireland to guarantee its beauty ranges are not tested on animals, Aldi’s Leaping Bunny certification from Cruelty Free International confirms that no own brand Lacura beauty products are tested on animals.

The only globally recognised certification for cosmetics, personal care and household cleaning products, the Leaping Bunny is awarded when a genuine commitment to no animal testing is demonstrated by a company.

-ENDS-

Please view Aldi’s Health & Beauty range online here: https://www.aldi.co.uk/c/specialbuys/health-and-beauty
For more information, please contact the Aldi Health and Beauty Press Office on: 020 7025 6611 or email AldiHealthandBeauty@redconsultancy.com.

References
*price for Liz Earle taken from http://uk.lizearle.com/cleanse-and-polish January 2018

Hot Cloth Cleanser
ALDI	LIZ EARLE
Lacura Hot Cloth Cleanser 200ml £3.99	Cleanse & Polish Hot Cloth Cleanser 200ml Tube £26.00
% SAVED WHEN SHOPPING AT ALDI	SAVE 85%* (£22.01)

22
Feb

EGG-SPECT NOTHING LESS THAN LUXURY THIS EASTER WITH ALDI!

Easter is a time for everyone to feast and with a curated selection of decadent eggs available at Aldi, you’ll be totally spoilt for choice. Whether you want to treat your loved ones or simply indulge in the finest yourself, enjoy something extra special this Easter with supermarket Aldi’s spectacular range of beautifully crafted eggs and chocolates – all available at everyday amazing prices!

If you really want to steal the show this Easter, treat yourself to Aldi’s award-winning Specially Selected Exquisite Hot Air Balloon Easter Egg (£12.99, 320g) – it’s almost too pretty to eat! Exclusively hand-decorated for Aldi by an expert team of British artisan chocolatiers, this stunning rose gold and purple hot air balloon is made with the finest milk chocolate and contains Denbies Whitedowns sparkling wine and gin and elderflower mini eggs in the hand-crafted basket below. Inspired by the Artisan du Chocolat premium egg from Selfridges, this is available to buy in store from the 22^nd March.

Decoratively inspired by the ornamental Faberge style from the imperial period, Aldi’s Specially Selected Exquisite Imperial Egg (£8.99, 265g) truly is as stunning as it is delicious. This intricately engraved milk chocolate egg is hand decorated with gold lustre and finished with an exquisite dark chocolate seal. Available to buy instore from the 18^th February.

Enjoy the best of both worlds with Aldi’s Moser Roth Delectable Duo (£4.99, 200g). This elegant half-and-half chocolate egg comes in three sumptuous combinations, all available to buy in store from the 18^th February: Milk and White Chocolate with Raspberry Duo or Milk and Dark Chocolate with Salted Caramel Duo.

Add style to your Easter egg collection with the Moser Roth Eggometric Egg (£4.99, 200g). This precisely printed geometric abstract egg is a real stand-out gift idea. Made from Belgian milk chocolate, and inspired by Hotel Chocolat’s Facet Egg, which costs £20[i], the Eggometric Egg is available to buy in store from the 18^th February. Complete with a decorative print in two vibrant designs, this is the perfect gift for chocolate lovers!
For a truly unique Easter Sunday, indulge in Aldi’s delicious Fairtrade Single Origin Easter eggs (£4.99, 180g). Available in Peruvian Dark Chocolate or Ghanaian Milk Chocolate from the 18^th February, they’re beautifully printed on their flat side with stunning, eye-catching animal designs. Inspired by Betty’s Brazilian Single Origin Dark Chocolate Easter Egg, priced at £27.50, savvy shoppers could save over £22 if they buy the Aldi equivalent![ii]

For a touch of extra indulgence, pick up Aldi’s eye-catching Moser Roth Truffle Tin (£4.99, 140g). These beautifully presented tins are filled with gorgeous individually wrapped truffles. Choose from Marc de Champagne or Salted Caramel flavour.

Indulge yourself with the Moser Roth Doubly Divine Easter Eggs (£1.49). Filled with individually wrapped Belgian chocolate Easter eggs, these delicious chocolates come in two different duo-fillings: Belgian milk chocolate, half-filled with gooey caramel and a smooth hazelnut praline, or a Belgian dark chocolate egg, filled with zingy raspberry compote and hazelnut praline – go on, treat yourself!

Finally - want to give your loved one an special gift? Try the Moser Roth Mini Luxury Eggs (£4.99, 265g). Hatch a plan and plant these 24 charmingly presented mini chocolate eggs round your house for the perfect Easter egg hunt! Inspired by Godiva’s Mini Chocolate Easter Eggs Bag, £35, you can get the same quality from Aldi for a fraction of the price.[iii]

Julie Ashfield, Joint Manging Director of Corporate Buying at Aldi UK comments: “At Aldi, we believe that everybody deserves a taste of the extravagant this Easter which is why we have been working closely with our suppliers to create the most beautiful selection of Easter Eggs.

“After months of development, we have designed and hand-crafted an amazing range of premium, exquisite eggs for everyone to enjoy at unbelievable prices – you’ll be totally spoilt for choice. Get ready to indulge this Easter!”

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk/easter

[i] Hotel Chocolat Facet Egg

[ii] Betty’s Brazilian Single Origin Dark Chocolate Easter Egg

[iii] Goddiva Mini Chocolate Easter Eggs

22
Feb

EGGS-CEPTIONAL KID’S EGGS

Supermarket Aldi has chocolate covered this Easter with a delicious and creative selection of eggs and treats for the younger members in the family. With prices starting at just 65p, mums and dads can treat everyone without breaking the bunny bank this Easter.
For a creative and fun twist, check out the Curious Inventions Easter Egg (£2.99, 200g), the perfect pick for the bigger kids this Easter. Choose from a milk chocolate egg infused with Popping Candy, Rocky Road or this year’s new addition, Honeycomb. On sale from 18^th February.
For a truly enjoyable Easter treat, stock up on Dairyfine’s Eggjoyables (£1.59, 144g), chocolate eggs with delicious sweet fluffy fillings. Choose from Milk Cream or Chocolate Mousse and crack open to enjoy. In store now.
For the little ones who enjoy little bites of chocolate, give them the joy of Dairyfine’s Milk Chocolate Easter Egg (65p, 128g). You can have your creamy milk chocolate egg with buttons or mini eggs, the choice is yours. Available from 18^th February.

Impress the kids – young and old - with this Giant Chocolate Easter bunny (£3.99, 450g). This delicious milk chocolate bunny shaped treat, is decorated with white and dark chocolate and is available in stores from 18^th February.

Spread a little farmyard joy with Aldi’s Hollow Easter Egg Characters (£1.99, 150g). These cute animal figures are made with delicious milk chocolate. Choose from Pete the pig, Charlie chick or Lucy Lamb. A lovely surprise for the little ones this Easter. Available from 18^th February.
For a special, shiny treat, give the gift of a Choceur Chocolate Bunny (79p, 100g). These wonderfully famous chocolate Easter bunnies come in Milk, White or Dark chocolate varieties, so there’s something to please everyone! On sale now.

For mini versions of our famous chocolate bunnies, check out Aldi’s Choceur Mini Bunnies (£1.49, 50g). These delicious milk chocolate bunnies are the perfect bitesize bundle of sweetness. On sale now.
-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk/easter

21
Feb

Back to British: British strawberries set to hit Aldi this week

Aldi to offer the first punnets of British Strawberries of the year
Residents of Bridgend to be the first in the UK to enjoy British strawberries
First handpicked yield to be delivered to store tomorrow

After a long winter, Brits will be pleased to know that spring is in sight with the first arrival of fresh, British grown strawberries, which will be available to buy at the Bridgend store tomorrow - three months before the traditional start of the season.
The extended British season has been made possible with milder weather, brighter and longer days and advanced growing techniques from suppliers. These conditions have made it possible for Aldi customers to enjoy British Strawberries earlier than ever before.
Julie Ashfield, Joint Managing Director for Corporate Buying at Aldi comments: “Aldi is committed to supporting British suppliers, so it’s always a celebrated milestone when we can offer customers exceptional quality, British grown strawberries.”
Punnets of Aldi’s Natures Pick British Strawberries (£2.79, 227g) will be available in the Bridgend store tomorrow with availability increasing throughout spring.
For further information on Aldi’s fresh produce and award wins, visit aldi.co.uk
-ENDS-

For more information, please contact the Aldi Consumer Press Office on: T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

16
Feb

EGG-SPECT NOTHING LESS THAN LUXURY THIS EASTER WITH ALDI!

Easter is not just a time for the kids and with all the decadent eggs available at Aldi, you’ll be totally spoilt for choice! Whether you want to treat your loved ones or simply indulge yourself, enjoy something ‘eggs-tra’ special this Easter with supermarket Aldi’s delicious range of beautifully hand-crafted eggs and chocolates – all available at their everyday amazing prices!

If you really want to steal this show this Easter, treat yourself to Aldi’s award-winning Specially Selected Exquisite Hot Air Balloon Easter Egg (£12.99, 320g) – it’s almost too pretty to eat! Exclusively hand-decorated for Aldi by an expert team of British artisan chocolatiers, this stunning rose gold and purple hot air balloon is made with the finest milk chocolate and contains Denbies Whitedowns sparkling wine and gin & elderflower mini eggs in the hand-crafted basket below. Inspired by the Artisan du Chocolat premium egg from Selfridges, this is available to buy in store from the 22^nd February.

Decoratively inspired by the ornamental Faberge style from the imperial period, Aldi’s Specially Selected Exquisite Imperial Egg (£8.99, 265g) truly is as stunning as it is delicious. This intricately engraved milk chocolate egg is hand decorated with gold lustre and finished with exquisite dark chocolate seal. Available to buy instore from the 18^th February.

Enjoy two sides to your Easter and pair up with the Moser Roth Delectable Duo (£4.99, 100g). This elegant half-and-half chocolate egg comes in three sumptuous combinations, all available to buy in store from the 18^th February:
· Milk and White Chocolate with Raspberry Duo
· Milk and Dark Chocolate with Salted Caramel Duo

Add a little style to your Easter egg collection with the Moser Roth Eggometric Egg (£4.99, 200g). This precisely printed geometric egg is a real stand-out gift idea. Made from Belgian milk chocolate, and Inspired by Hotel Chocolat’s Face Egg, which costs £20[i], the Eggometric Egg is available to buy in store from the 18^th February. Complete with a decorative print in either gold or purple, this is the perfect gift for chocolate lovers!

For a truly unique Easter Sunday, Aldi’s delicious Fairtrade Single Origin Easter eggs (£4.99, 200g). Available in Peruvian Dark Chocolate and Ghanaian Milk Chocolate from the 18^th February, they’re beautifully printed on their flat side with stunning, eye-catching animal designs. Comparable to Betty’s Brazilian Single Origin Dark Chocolate Easter Egg, priced at £27.50, savvy shoppers could save over £22 if they buy the Aldi equivalent![ii]

For a touch of extra indulgence, pick up one of the Moser Roth Truffle Tin (£4.99, 140g). These beautifully presented tins are filled to the brim with gorgeous individually wrapped truffles. Choose from Marc de Champagne or Salted Caramel flavour.

Indulge yourself with the Moser Roth Doubly Divine Easter Eggs (£1.49). Filled to the brim with individually wrapped Belgian chocolate Easter eggs, these delicious chocolates come in two different duo-fillings: Belgian milk chocolate, half-filled with gooey caramel and a smooth hazelnut praline, and a Belgian dark chocolate egg, filled with zingy raspberry compote and hazelnut praline – go on, treat yourself!

Finally - want to give your loved one an ‘eggs-quisitely’ special gift? Try the Moser Roth Mini Luxury Eggs (£4.99, 265g). Hatch a plan and plant these 24 charmingly presented mini chocolate eggs round your house for the perfect Easter egg hunt! Inspired by Godiva’s Mini Chocolate Easter Eggs Bag, £35, you can get the same quality from Aldi for a fraction of the price.[iii]

Julie Ashfield, Joint Manging Director of Corporate Buying at Aldi UK comments: “At Aldi, we believe that everybody deserves a taste of the extravagant this Easter which is why we have been working closely with our suppliers to create the most beautiful selection of Easter Eggs. After months of development, we have designed and hand-crafted an amazing range of premium, exquisite eggs for everyone to enjoy at unbelievable prices– you’ll be totally spoilt for choice. Get ready to indulge this Easter!”

[i] Hotel Chocolat Facet Egg

[ii] Betty’s Brazilian Single Origin Dark Chocolate Easter Egg

[iii] Goddiva Mini Chocolate Easter Eggs

16
Feb

CAN YOU HANDLE THE HEAT? ALDI LAUNCHES SAUSAGE CONTAINING ONE OF THE WORLD’S HOTTEST CHILLI’S

Thanks to supermarket Aldi, from Thursday 22^nd February you can test your taste buds with Specially Selected Ghost Chilli Sausages for just £1.99 (400g). The Ghost Chilli is up to 417 times hotter than a Jalapeño, and at more than 1 million Scoville heat units is the 5^th hottest chili in the world.

Made with Freedom Food Accredited 100% British pork, spice things up at dinner with theses sausages and challenge your friends and family to see if they can handle the heat – first place will be hotly contested!
As with all Specialbuys, you’ll need to be quick as once they’re gone, they’re gone!
Look out for more Super 6 meat deals in store from the 22^nd February:
·         Specially Selected Salt & Chilli Pork Belly Slices - £2.89, 450g
·         Haddock Goujons - £1.69, 200g
·         Lamb’s Liver - £1.99/kg
·         Ready to Cook Sweet Chilli Chicken Crown - £3.79, 800g
·         Ready to Cook Spicy Caribbean Chicken Fillets - £2.99, 292g

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

16
Feb

COOK UP A STORM THIS CHINESE NEW YEAR WITH ALDI

Make this Chinese New Year’s one to remember by cooking up a feast for all the family with supermarket Aldi’s Chinese New Year Specialbuy range, available instore on Thursday 15^th February.

TO START
Leave time for preparing more ambitious aspects of the meal by using pre-prepared noodles such as Ready to Wok Noodles - £0.99.

ADD FLAVOUR
For plenty of flavour try one of Aldi’s Chip Shop or Chinese Cooking Sauce (£0.65). Enrich your recipe further with added extras such as tinned Water Chestnut (£0.85) and Bamboo Shoots (£0.85).
ADD FRESH VEGETABLE FROM ALDI’S OFFERS THIS WEEK
Fresh vegetables are the key to a truly delicious Chinese meal, not only do they taste delicious but the fresher they are, the less they wilt before you get them in the wok. Check out Aldi’s fresh offering in this week’s Super6:

·         Baby gem Lettuce (2 pack) £0.45 – Was £0.57
·         Mixed Chillies (65g) £0.45 – Was £0.52
·         Specially Selected Sweet Pointed Peppers (2 pack) £0.65 – Was £1.09
·         Mangetout (155g) £0.65 – Was £0.89
·         Chestnut Mushrooms (250g) £0.65 – Was £0.82
·         Baby Corn (135g) £0.65– Was £0.95
ADD SOMETHING FROM ALDI’S MEAT OFFERS THIS WEEK
To truly celebrate in style, prepare plenty of meat or fish dishes to celebrate the beginning of the year with a bang. This week’s offers include:
·         Asian Pork Shoulder Steaks - £2.99
·         Sweet Chilli Chicken Strips - £2.99
·         Individual Chicken Breast Fillets - £5.99
·         Sweet Chilli Beef - £3.49
·         Specially Selected Cod Fillets - £2.79

Alternatively, try this delicious Aldi recipe for Easy Sweet and Sour Pork:

https://www.aldi.co.uk/jane-mcharg’s-easy-sweet-&-sour-pork-/p/000000186621500

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

16
Feb

ENJOY THE SWEET TASTE OF EASTER WITH HOT CROSS BUNS FROM ALDI

With beautifully fragrant and tasty combinations of spicy, sweet and fruity flavours, supermarket Aldi’s award winning collection of hot cross buns will leave you reaching for more!

Those looking for something a little different will absolutely love Aldi’s Specially Selected Brioche Hot Cross Buns (99p, 4 pack). The delicious brioche dough is rich and buttery, and filled with scrumptious sultanas, currants and raisins. In stores from 1^st March.

Easter wouldn’t be the same without Aldi’s Specially Selected Luxury Hot Cross Buns (99p, 4 pack) stacked on every table. Back this year with an improved recipe, our family favourite range is softer, spicier and packed with even more delicious textures. Smother them in butter or add a little something special before serving. In stores from 25^th January.

Fancy a fruity twist on an old classic? Then Aldi’s Specially Selected Cranberry and Orange Hot Cross Buns (99p, 4 pack) are the ones for you! Back with a wonderfully improved recipe, these delicious buns are packed with scrumptious cranberries and juicy orange. In stores from 1^st March.

If your Easter egg isn’t enough to satisfy your chocolate cravings, Aldi’s indulgent and rich Specially Selected Toffee and Belgian Chocolate Hot Cross Buns (99p, 4 pack) will do the job! Indulge in these luxurious Belgian Dark Chocolate and Cornish Clotted Cream Toffee Fudge creations from 1^st March.

Alternatively, Aldi’s Village Bakery Hot Cross Buns (85p for 6 pack) are tasty options for those who are looking for a simple, classic taste of Easter. Village Bakery Hot Cross Buns are available in stores now!

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, says: “At Aldi we know Easter wouldn’t be the same without a delicious hot cross bun and we are delighted with our range, which offers something for every palate.”

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk/easter

16
Feb

GO NUTS FOR ALDI’S DRILL N FIX IT RANGE

Nail that next project with ease with Aldi’s home improvement range – featuring a wide selection of top-quality and excellent value tools and accessories to help customers master the art of DIY. Aldi’s Drill N Fix It! range to pre-order online from 11^th February, and in-stores from 18^th February, but you know the drill, as with all Specialbuys, once they’re gone, they’re gone!
Safety should always come first and Aldi has a choice of protective footwear, including these versatile and durable Men’s Leather Safety Boots (£19.99). This work boot with steel cap heal is perfect for use on site or for larger DIY projects. For smaller projets, try Aldi’s oil repellant Safety Shoes (£18.99), complete with a steel toe cap. Remember to keep it safe and opt for a high visbility fastening rope for heavy duty tasks with Aldi’s Hi Vis and Multi Purpose Ropes (£3.99).
Build up a DIY collection with Aldi’s 20V LI-ION Cordless Hammer Drill (£49.99), which includes two 1.5Ah capacity batteries for long-lasting use. Use with Aldi’s Drill and Bit Set (£4.99) for drilling into a range of different surfaces including masonry, wood and metal. DIYers should also be sure sure to pick up a set of Premium Screws (£9.99) which are equipped with an extreme grip thread to reduce torque.
For those new to home improvements, don’t forget to grab the essentials such as Aldi’s Double Assortment Box (£16.99), Ratchet & Socket Sets (£9.99), Spanner Set (£5.99), and 12 Piece Spring Clamp Set (£4.99). For on-the-go jobs, check out Aldi’s stylish, yet practical Tool Backpack (£24.99), complete with carry handles and wheels.
The range is available to pre-order online at https://www.aldi.co.uk/c/specialbuys/diy on 11^th February, and in-store to purchase on 18^th February, but shoppers must be quick because as with all Specialbuys, once they’re gone, they’re gone!

Aldi’s Drill N Fix It! range is in store from the 18th February, available while stocks last

Product	Price
20V LI-ION CORDLESS HAMMER DRILL	£49.99
TOOL BACKPACK	£24.99
MEN'S LEATHER SAFETY BOOT	£19.99
4 STEPS HOUSEHOLD LADDER	£19.99
SAFETY SHOES	£18.99
DOUBLE ASSORTMENT BOX	£16.99
XL UTILITY MAT	£14.99
HOLE SAW SET	£9.99
PREMIUM SCREWS	£9.99
RATCHET & SOCKET SETS	£9.99
10M CABLE REEL	£8.99
WRENCH/SPANNER SET	£5.99
LARGE COIR UTILITY MAT	£5.99
MULTIFUNCTION LED TORCH	£4.99
DRILL & BIT SET	£4.99
12 PIECE SPRING CLAMP SET	£4.99
GORILLA GLUE	£3.99
HI VIS & MULTI PURPOSE ROPES	£3.99
WALL PLUGS	£3.99
1 W LED TORCH	£2.49

-ENDS-
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

16
Feb

LOOKING FOR THE PERFECT MUM-ENTO THIS MOTHER’S DAY? ALDI HAS IT COVERED

Whether she prefers a pampered night in, or glam day out, shoppers need look no further than Aldi’s Mother’s Day Gifting range, with a wide selection of gifts to suit every mum. The range is available to pre order online at www.aldi.co.uk/mothers-day from 25^th February and to buy in stores from 1^st March.
Bring music to her ears with this Mother’s Day Vintage Turntable (£29.99). Featuring a retro design and built-in stereo speakers, it’s just the thing to enjoy retro classics and is available in a variety of stylish colours and designs.

Chic mums will love this Ladies’ Mini Tote Bag (£14.99) - with a spacious main compartment and zippered front pocket, there’s plenty of room for all the essentials and includes a handy detachable shoulder strap. Pair with Aldi’s luxe Ladies’ Leather Makeup Bag (£9.99), available in black and pink.

Getting ready for Mother’s Day couldn’t be easier with Aldi’s Epilator (£14.99) and Professional Hairdryer (£12.99). This salon performance dryer boasts ionic technology to condition and protect hair, as well as leaving it shiny and frizz- and static-free. Use the ‘Cool Shot’ function to set hairstyles for the day or night ahead.

Let your mum relax and put her feet up in Aldi’s classic Ladies’ Slippers (£4.99), cute Lace Insert Pyjamas (£10.99) and this cosy plush Ladies’ Dressing Gown (£12.99), available in pink and grey.
Start the day with breakfast in bed, made easy with Aldi’s Tea Time Gift Set (£2.99). Or, go the extra mile and treat her to afternoon tea with this set of Afternoon Tea Accessories (£4.99 each) - a dainty collection of vintage-style tea accessories, choose from a two-tier cake stand, a 2-in-1 teapot and cup set, or cake forks.

Need more gift-spiration? Pick up a Mother’s Day Plush Animal (£3.99 each), a lovely Handmade Luxury Card (£1.99 each) and a bottle of Aldi’s award-winning Veuve Monsigny Champagne Brut (£10.99) in a cute Bottle Bag (£0.89 each).
Aldi’s Specialbuys Mother’s Day Gifting range is available in stores nationwide from 1st March and can be pre-ordered online at www.aldi.co.uk/mothers-day from 25^th February - but be quick, as with all Specialbuys, once it’s gone it’s gone!

Product	Price
Vintage Suitcase Turntable	£29.99
Epilator	£14.99
Ladies’ Mini Tote Bag	£14.99
Ladies’ Dressing Gown	£12.99
Professional Hairdryer	£12.99
Ladies’ Lace Insert Pyjamas	£10.99
Ladies’ Leather Make Up Bag	£9.99
Lunch Tote	£7.99
Ladies’ Slippers	£4.99
Afternoon Tea Accs	£4.99
Mother's Day Plush	£3.99
Tea Time Gift Set	£2.99
Mother's Day Gifts	£1.99
Mother's Day Luxury Cards	£1.99
Large Mother's Day Cards and Medium Bags	£1.49
Small Mother’s Day Cards and Bottle Bags	£0.89

ENDS

16
Feb

"YOU’VE GOT TO BE KITTEN ME!” AMAZING SAVINGS WITH ALDI’S NEW PET EVENT RANGE

Version Description	Retail
PET CAGE - XL	£39.99
PET CAGE - LARGE	£34.99
PET CAGE - MEDIUM	£27.99
PET GROOMING KIT	£19.99
PET CAGE - SMALL	£19.99
PET BED - XL	£16.99
PLASTIC PET BED - XL	£14.99
PET BED - LARGE	£12.99
MEMORY FOAM MATTRESS	£12.99
PET BED - MEDIUM	£9.99
PLASTIC PET BED - LARGE	£9.99
PET CARRIER - MEDIUM	£9.99
CAT CAVE	£9.99
HOODED CAT LITTER TRAY	£8.99
WATERPROOF DOG COAT	£7.99
COSY PET BLANKET	£7.99
PET CARRIER - SMALL	£7.99
PET CARRIER - SMALL	£7.99
PLASTIC PET BED - MEDIUM	£6.99
PREMIUM NESTING BOXES	£6.99
TOUGH PLUSH DOG TOY	£4.99
PET TOWEL, MAT AND GLOVE	£4.99
SUPER TOUGH DOG TOY	£4.99
PET SPOT ON	£2.99
PET DEWORMER	£2.99
RUBBER PET MAT	£2.99
GRUMPY CAT TOY	£2.49
DOG SHAMPOO & CONDITIONER	£1.99

16
Feb

HOME SWEET HOME – ALDI’S ON TREND SPRING HOME RANGE LAUNCHES 15TH FEBRUARY

Shoppers looking to bring a modern touch to their home need look no further than Aldi’s Spring Home collection. From marble tables and cosy furnishings to lamps and accessories, the range has an array of options to freshen up any home - available to pre-order online at www.aldi.co.uk/c/specialbuys/home from 11^th February and to buy in stores on 15^th February.

Keep up with the most elegant of interiors trends with Aldi’s great quality, fashionable Marble Nest Tables (£49.99 for 2), an absolute must buy for any budding interior designer.
Create a stylish Scandi feel with this contemporary Tripod Floor Light (£49.99) or Tripod Table Light (£24.99) and choose from grey, white or washed wood for an effortless way to create ambiance in any room. Pair with some dimmable Antique LED Lightbulbs (£4.99) for a romantic, vintage look.

Add a touch of hygge to any living room with Aldi’s great-value Tonal Weave Throw (£12.99) and Cosy Cushions (£4.99), available in four different colour options including silver, pink, mauve and natural. Pair with the snuggly Shaggy Rug (£14.99) to give guests a real treat on their feet.

Indulge in an inspirational photo wall with a choice of Aldi’s delightful Canvas Wall Art (£3.99 each) and maintain the simple and sleek vibe by adding some rose gold and silver accents with the Cosy Home Photo Frames (£3.99). Add this elegant yet eye-catching Fob Wall Clock (£19.99), in rose gold or silver effect, to complete the look.
Perfect for any entrance, hallway, or kitchen, Aldi’s chic Spring Washable Mat (£4.99) and Spring Washable Runner (£9.99) are available in a variety of grey and muted pink patterns.
Aldi’s Specialbuys Spring Home range is available in stores nationwide from 15^th February and can be pre-ordered online at www.aldi.co.uk/c/specialbuys/home from 11^th February but be quick, as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Spring Home range is available pre-order online from 11th February and in stores from 15^thFebruary while stocks last.

Description	Price
Tripod Floor Light	£49.99
Marble Nest Of 2 Tables	£49.99
Tripod Table Lamp	£24.99
Fob Wall Clock	£19.99
Shaggy Rug	£14.99
Tonal Weave Throw	£12.99
Spring Washable Runner	£9.99
Door Butler Mat	£7.99
Spring Washable Mat	£4.99
Antique Led Lightbulbs	£4.99
Cosy Cushion	£4.99
Spring Home Canvas Wall Art	£3.99
Photo Frame	£3.99
Cork Travel Cup Spring	£3.49

9
Feb

ALDI ANTICIPATES VALENTINE’S DAY PROSECCO RUSH

Aldi is gearing up for a bumper-weekend of sales in its wine aisles, as shoppers stock up on great-value sparkling wines ahead of Valentine’s Day.

The supermarket has extended its Valentine’s Day offerings, with a fantastic-value Prosecco Duca Del Poggio, retailing at just £4.99. The range also includes a Crémant De Loire Rosé (£7.99), Giotti Spumante Rosé (£5.99).

The pocket friendly prosecco will sit alongside Aldi’s range of sparkling wines, including the Belletti Prosecco Spumante at £5.99, the award-winning Prosecco Surperiore DOCG (£7.99) and Organic Prosecco (£7.99), and the highly acclaimed Veuve Monsigny Champagne Brut (£10.99).
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, comments: "We are proud to offer customers great-value products without compromising on quality and our fizz range does just that.
"We’re dedicated to sourcing a range of products that suit all tastes and budgets and we are expecting the Prosecco Del Poggio to be a hit with those looking to add a pop to their Valentine’s Day, for less than £5."
The full range is available to buy now in stores and online at Aldi.co.uk.

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK

7
Feb

ALDI HOUSEHOLD LEAPING BUNNY CERTIFICATION

Aldi’s own-brand household cleaning range has been Leaping Bunny certified by Cruelty Free International. The Leaping Bunny certification confirms that Aldi’s own-brand cleaning products have not been tested on animals and Aldi is one of only a few supermarkets across the UK with the certification.

The only globally recognised certification for cosmetics, personal care and household cleaning products, the Leaping Bunny is awarded when a genuine commitment to no animal testing is demonstrated by a company.

3
Feb

“YOU’VE GOT TO BE KITTEN ME!” AMAZING SAVINGS WITH ALDI’S NEW PET EVENT RANGE

2
Feb

GO FLIPPING MAD FOR PANCAKES THIS SHROVE TUESDAY WITH ALDI

Whether you’re planning to whip up a pancake masterpiece, or stick to the classics, supermarket Aldi has everything you need to ensure your Pancake Day doesn’t fall flat. With Pancake Day Specialbuys landing in store from Thursday 8^th February, what could be ‘batter’?

·         For something adventurous and decadent, try Aldi’s Chocolate & Hazelnut Crepes, which cost only £0.85 for a pack of six. The individually wrapped, time saving crepes are easy to serve and perfect to eat on the go.
·         If you prefer classic pancakes then Green’s Traditional Pancake Mix available in Classic and Golden Syrup (£0.89) couldn’t be easier. With all the essentials done for you - all you have to master is your flipping skills.
·         Those in a hurry, can’t go wrong with the pre-made Village Bakery Sweet Pancakes (£0.99 for eight) – perfect to eat with Lyles Squeezy Golden Syrup (£0.89, 325g) for those who love added sweetness or Aldi’s Specially Selected Peanut Butter (350g, £1.69) for some extra indulgence.

Fancy a fruity topping? Take advantage of Aldi’s fresh Super Six offers from 1^st February:

Plums (400g) £0.49 - Was £0.75
Limes (5 pack) £0.89- Was £1.19
Mini Pears (5 pack) £0.45- Was £0.69
Easy Peelers (600g) £0.89 - Was £0.97
Lemons (450g) £0.59 – Was £0.89
Blueberries (150g) £0.89 - Was £1.19

Fancy topping your pancake with something a little different this Shrove Tuesday? Put a fun twist on a classic with Aldi’s Specially Selected Candied Bacon. Available to buy in store from the 8^th February, get 14 Specially Selected British Outdoor Bred Oak-Smoked, Dry-Cured Streaky Bacon rashers for just £2.29. But hurry, as with all Specialbuys, one they’re gone, they’re gone!

-ENDS-

For more information, please contact the Aldi Consumer Press Office on: T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

2
Feb

ROSES ARE RED, VIOLETS ARE BLUE, ALDI HAS THE PERFECT VALENTINE’S FLOWER TO SAY, I LOVE YOU

There are many ways to say I love you this Valentine’s Day, but there is no denying a bouquet of flowers is the most romantic. From Sunday 4^th February, the UK’s lowest-priced supermarket, Aldi has the perfect flowers to say I love you… in your own unique way. From secret admirers to long term romantics, you'll fall in love with what's on offer at Aldi this Valentine's Day.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, says: “Aldi knows the perfect bouquet of flowers are essential to show loved ones how special they are. This year that special gift doesn’t mean breaking the bank because Aldi’s gorgeous selection of Valentine’s bouquets guarantee beautiful quality flowers at affordable prices.”

Red Roses
Make theirs a Valentine’s to remember by treating them to a bouquet they’ll never forget with Aldi’s Valentine’s Rhodos Bouquet, £30.00. This premium bouquet has everything but the premium price tag. Filled with a mix of 24 rhodos and burgundy roses and three red hypericum, this bouquet is the creme-de-la-creme of what Aldi has to offer this season.
Say I love you 100 times with Aldi’s Specially Selected 100 Sweetheart Roses, £25.00, this grand gesture is the ultimate display of affection. Choose between a full bloom of deep red roses or complimenting shades of both pink and red.

If bigger, fuller looking red roses say everything you need to say, then pick up Aldi’s new Specially Selected Ever Red Bouquet, £25.00. These stunning 12 ever red roses with three cinerea will set the mood perfectly for Valentine’s Day.

With red roses being the classic token of love, surprise you loved one with Aldi’s Luxury Freedom Roses, £15.00 this Valentine’s Day. Complemented with 12 rhodos red roses, this bouquet offers luxury looking roses at a fraction of the price.
A dozen red roses is a classic Valentine’s gift that never goes out of style. So, treat someone special to Aldi’s Dozen Red Roses, £5.00. This stunning bouquet of 12 furiosa roses will guarantee a smile on your loved one’s face this Valentine’s Day.

Make your sweetheart feel extra special this Valentine’s Day with something new and different this year. Aldi’s 24 Stems Top Secret Indian Rose, £10.00 offers a twist on your classic rose bouquet, with a lighter more intimate selection of Indian roses.

Mixed Bouquets
Go crazy in love for Aldi’s Specially Selected Luxury Mixed Rose Bouquet, £20.00. Filled with a selection of gorgeous pink and purple roses, green bells and cordyline, this stunning bouquet will have you picking up two!

Everyone wants luxury flowers without the luxury cost, lucky Aldi’s Luxury Valentine’s Bouquet, £10.00 delivers just that in time for Valentine’s Day. With luxury romance offering a beautiful bloom of pink and purple flowers and luxury passion displaying 12 stems of deep red and pristine white flowers, choosing between the two will be difficult.

Single Roses
Saying ‘I love you’ can be as simple as a single red rose. Sometimes less really is more, with Aldi’s new Rose in Cone, £2.50 you can choose from Madam Red or Monte Carlo Rose. Opt for something with a touch more opulence with Aldi’s Specially Selected Premium Red Rose in Vase, £3.50. This gorgeous ever red rose is stored inside a glass vase with a hanging red heart, a true display of love and passion.
Or if you’re feeling extra romantic, add one of Aldi’s new Valentine’s Balloon Picks, 0.99p or Aldi’s Valentine’s Decorative Picks, £2.09 to your beautiful bouquet of flowers, for a keepsake Valentine’s treasure.

Aldi’s Valentine’s Flowers are available in-store from on Sunday 4^th February, but hurry as with all Specialbuys once they’re gone, they’re gone!

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

2
Feb

ALDI’S £3.49 SPECIALLY SELECTED WAGYU MEATBALLS ARE BACK BY POPULAR DEMAND

Following their sell out success in October, supermarket Aldi’s Specially Selected Wagyu Meatballs are back. The delicious meatballs cost just £3.49 (340g) for 12, available in store from Thursday 1^st February. But as with all Specialbuys, you’ll need to be quick as when they’re gone they’re gone!

Made with premium quality wagyu meat sourced from cattle that are bred and grass-fed on New Zealand pastures, each pack contains 12 seasoned meatballs with a wonderfully sweet, nutty flavour. A great way to upgrade a much-loved classic spaghetti dish or casserole for a family of four.

Also, look out for the Super 6 meat deals also in store from the 1^st February:

Ready to Cook Kale Pesto Chicken Breasts - £2.99, 264g
Hotpot Pork Sausages - £2.19, 400g
Tomato and Chorizo Mussels - £1.79, 450g
Ready to Cook Tandoori Chicken Thighs - £2.99, 405g
Maple Belly Slices - £2.89, 450g

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

2
Feb

Celebrate the Winter Olympics with Aldi’s Team GB Champagne

In celebration of the Winter Olympics in PyeongChang, Aldi has unveiled its award-winning Veuve Monsigny Champagne Brut NV in a limited edition, commemorative bottle.
The Team GB Champagne (£12.99) will be available in store from 8^th February. The champagne is delicate on the nose with an appealing bouquet of ripe apples, floral hints, soft red fruit yielding to gentle patisserie notes. With kicks of citrus, soft baked apple and strawberries, this Champagne is extremely well balanced.
On sale just in time for the opening ceremony of the Winter Olympic on 9^th February, the striking bottle is emblazoned with the Union Jack flag, Team GB logo and Olympic rings, providing the perfect tipple to celebrate with during the games!
Julie Ashfield, Joint Managing Director of Corporate Buying, comments: “We’re excited to be continuing our support for Team GB during the 2018 Winter Olympics, and will be cheering the team on throughout the games. Our limited edition Veuve Monsigny Champagne Brut NV is the ideal way for our customers to join us in celebrating Team GB’s success.”
Aldi is proud to be fuelling Team GB at the 2018 Winter Olympics at PyeongChang, as the team’s official supermarket sponsors. Aldi is excited to have recently extended its commitment to the Tokyo 2020 Olympic Games.

-Ends-

2
Feb

ALDI RESEARCH REVEALS AN OLYMPIC EFFORT IS REQUIRED TO GET KIDS HEALTHY

Aldi explored healthy eating habits of 1,000 children and reveals areas for improvement
Aldi’s Get Set to Eat Fresh programme with Team GB is committed to improving the healthy eating habits of 1.2 million children by 2020
Following the research, and to help reach the ambitious target, Aldi has launched a ‘Design a Bag’ competition to encourage young people to eat fresh fruit and vegetables

As part of the Get Set to Eat Fresh campaign, in partnership with Team GB, supermarket Aldi has spoken directly to 1,000 children aged 7-14 to find out about their healthy eating habits, and address areas where improvements need to be made.

The research shows that many children still eat unhealthy food on a regular basis:

36% eat chocolate, cakes and biscuits at least once a day
50% have fast food/ takeaways at least once a week
23% have fizzy drinks at least once a day

Although many children still regularly eat unhealthy foods, encouragingly, over two-thirds (66%) of children eat fruit at least once a day and 61% eat vegetables. That said, the research revealed a drop-off in healthy eating habits between primary and secondary school aged children, with 72% of 7–8 year olds likely to eat fruit daily compared to only 59% of 13–14-year olds.

Encouragingly, the research showed a strong interest from children wanting to eat more healthily; 41% want to eat healthier foods more often and older children especially were keen to eat fewer sweets, chocolates and cakes (27%). Almost half (45%) said the most effective way to teach children about eating healthily was through lessons in school and talking to teachers.

In response to the findings, and to help achieve the target of inspiring 1.2 million children across the UK to improve their healthy eating habits, Aldi has launched a ‘Design a Bag’ competition.

The ‘Design a Bag’ competition is the next phase of Aldi and Team GB’s Get Set To Eat Fresh programme. The nationwide competition will challenge young people aged 5–14 to get creative and design a re-usable ‘bag for life’ that will inspire others to eat fresh fruit and vegetables. The winner will see their bag on sale in Aldi stores from September.

Oliver King, Managing Director of Corporate Responsibility at Aldi, said: “The Get Set to Eat Fresh programme is committed to providing teachers with the resources they need to teach children about eating, and cooking with, fresh healthy food.

“Aldi continually look at ways to improve the existing resources we offer, and speaking to children directly to find out more about their eating habits, and what they need and want to improve, is a key part of our commitment to the programme. We’re encouraged that young people want to make better food choices, and we’re constantly thinking of new ways to get children engaged in healthy eating.”

The competition, which launches the day before Team GB are set to compete for gold at the PyeongChang 2018 Olympic Winter Games will be judged by Team GB’s favourite brothers, Alistair and Jonny Brownlee.

Commenting on the competition, Olympic Gold Medal Winner Alistair Brownlee said: ‘The Get Set to Eat Fresh campaign is going from strength to strength. The Design a Bag competition is another great way to get young people thinking about how to eat a healthier diet.”

Winter Olympic Gold Medallist, Lizzy Yarnold added: “Educating children on the importance of fuelling their bodies with the right foods is something Alastair, Jonny and I are passionate about. The resources offered as part of the Get Set to Eat Fresh campaign can help teachers bring this important topic to life in a fun, interactive and engaging way.”

For more information about Aldi’s partnership with Team GB visit www.aldi.co.uk and for resources and more information about the competition, including T&Cs, please visit: www.getseteatfresh.co.uk/designabag

ENDS

26
Jan

HOME SWEET HOME – ALDI’S ON TREND SPRING HOME RANGE LAUNCHES 15TH FEBRUARY

ALDI	FRENCH CONNECTION	ALDI	JOHN LEWIS
£49.99	£295	£49.99	£130
TOTAL SAVING: £245 (83%)		TOTAL SAVING: £80 (62%)

Keep up with the most elegant of interiors trends with Aldi’s great quality, fashionable Marble Nest Tables (£49.99 for 2), an absolute must buy for any budding interior designer.
Create a stylish Scandi feel with this contemporary Tripod Floor Light (£49.99) or Tripod Table Light (£24.99) and choose from grey, white or washed wood for an effortless way to create ambiance in any room. Pair with some dimmable Antique LED Lightbulbs (£4.99) for a romantic, vintage look.
Add a touch of hygge to any living room with Aldi’s great-value Tonal Weave Throw (£12.99) and Cosy Cushions (£4.99), available in four different colour options including silver, pink, mauve and natural. Pair with the snuggly Shaggy Rug (£14.99) to give guests a real treat on their feet.
Indulge in an inspirational photo wall with a choice of Aldi’s delightful Canvas Wall Art (£3.99 each) and maintain the simple and sleek vibe by adding some rose gold and silver accents with the Cosy Home Photo Frames (£3.99). Add this elegant yet eye-catching Fob Wall Clock (£19.99), in rose gold or silver effect, to complete the look.
Perfect for any entrance, hallway, or kitchen, Aldi’s chic Spring Washable Mat (£4.99) and Spring Washable Runner (£9.99) are available in a variety of grey and muted pink patterns.
Aldi’s Specialbuys Spring Home range is available in stores nationwide from 15^th February and can be pre-ordered online at www.aldi.co.uk/c/specialbuys/home from 11^th February but be quick, as with all Specialbuys, once it’s gone it’s gone!
Aldi’s Spring Home range is available pre-order online from 11th February and in stores from 15^thFebruary while stocks last.

Description	Price
Tripod Floor Light	£49.99
Marble Nest Of 2 Tables	£49.99
Tripod Table Lamp	£24.99
Fob Wall Clock	£19.99
Shaggy Rug	£14.99
Tonal Weave Throw	£12.99
Spring Washable Runner	£9.99
Door Butler Mat	£7.99
Spring Washable Mat	£4.99
Antique Led Lightbulbs	£4.99
Cosy Cushion	£4.99
Spring Home Canvas Wall Art	£3.99
Photo Frame	£3.99
Cork Travel Cup Spring	£3.49

-Ends-

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@ClarionComms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to editors:
Aldi is the UK’s fastest growing and fifth largest supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 03/12/2017, Aldi grew sales by 15.1% and has a 6.9% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi is the UK’s highest paying supermarket. Store Assistants will receive a minimum hourly rate of £8.85 nationally and £10.20 in London from 1st February 2018. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended rates.
·         Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·         Aldi has a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
·         Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
·         In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
·         Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

26
Jan

ALDI LAUNCHES A NEW RANGE OF LOW ALCOHOL WINES JUST IN TIME FOR THE END OF DRY JANUARY

·         Online wine sales soared by 145% on 25^th January 2017 compared to previous day
·         Aldi has launched a range of new wines, including low calorie, low ABV options, in time for the end of ‘Dry January’

(Thursday 25^th January) Supermarket Aldi has revealed that today (25^th January) is the day when people stock up their wine supplies ready for the end of ‘Dry January’ on 1^st February.

Following the annual over-indulgence of the festive season, hordes of Brits traditionally start January hoping to be a little healthier, with many swearing off alcohol for a month as part of this regime. With January coming to an end, sales data from 2017 has revealed that, Aldi’s wine sales spiked on 25^th January 2017, when over 9,500 bottles of wine and fizz were sold on its website.

Predicting a similar surge in sales this year, Aldi has stocked shelves with ten wines, each boasting a virtuous trait and aiming to meet the needs of health conscious wine drinkers. Whether it’s gluten-free, Fairtrade, organic, carbon neutral, low-alcohol or wines with no sulphites, each bottle in the collection has been designed to cater to different lifestyle choices and will help wine-lovers to drink more mindfully after their Dry January stint.

The range includes the Sandara Frizzante Rosé (£3.49), a refreshing 5.5% ABV light sparkling rosé, the Featherweight White Zinfandel (£2.99) and Featherweight Italian Pinot Grigio (£2.99) which, at under 60 calories a glass contain around half the calories of regular wine and are also just 5.5% ABV. The Origin Pure No Sulphur Added Cabernet Sauvignon (£5.69), embraces natural farming techniques and, unlike most wines on the market, is made without preservatives or sulphites, you can also sip on with the sumptuous gluten-free red, the Craft & Origin Gluten Free Cabernet Sauvignon Merlot (£1.99, 25cl). Other highlights include the 80 Acres Australian wines - a Shiraz and a Cabernet - of which both have been produced in a fully certified, carbon neutral way and are now just £5.69 a bottle.
Julie Ashfield, Managing Director of Corporate Buying at Aldi, comments: “At Aldi we recognise that while our shoppers have a wide range of dietary and lifestyle requirements borne out of both choice and necessity, they still want to be able to enjoy great tasting, great quality food and drink. With this in mind, we’ve curated a range of ten delicious wines which will allow our shoppers to treat themselves, without straying too far from their New Year resolutions.”

Shoppers can be sure of the quality of Aldi’s wines, as the supermarket was awarded over 200 medals for its wines alone last year – including a substantial number of wins at the International Wine Challenge 2017. Aldi was also named Multiple Wine Retailer of The Year at the Drinks Retailing Awards 2017.

The full range can be found instore now.

·         Craft & Origin Gluten Free Cabernet Sauvignon Merlot (£1.99, 25cl)
·         Craft & Origin Organic Red (£1.99, 25cl)
·         Craft & Origin Fairtrade Chenin Blanc Grenache (£1.99, 25cl)
·         Craft & Origin Moscato Rosé (£1.99, 25cl)
·         Origin Pure No Sulphur Added Cabernet Sauvignon (£5.69 75cl)
·         Featherweight White Zinfandel (£2.99, 75cl)
·         Featherweight Italian Pinot Grigio (£2.99, 75cl)
·         Sandara Frizzante Rosé (£3.45, 75cl)
·         South Australia 80 Acres Premium Cabernet Shiraz (£5.69)
·         South Australia 80 Acres Premium Shiraz (£5.69)

-          ENDS   -
Notes to editors:
Aldi is the UK’s fastest growing and fifth largest supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 31/12/2017, Aldi grew sales by 16.8% and has a 6.8% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi is the UK’s highest paying supermarket. Store Assistants will receive a minimum hourly rate of £8.85 nationally and £10.20 in London from 1st February 2018. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
·         Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·         Aldi has a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
·         Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
·         In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
·         Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

26
Jan

ALDI GETS CRAFT-Y WITH LATEST WINE LAUNCHES

This month, Aldi is launching a selection of organic, low sulphur and low alcohol tipples to tap into the desires of health-conscious wine drinkers. From a spicy organic red to a refreshing Fairtrade Chenin Blanc, the seven-strong collection features an array of different styles to suit those looking for a low ABV wine and ecologically aware wine fans.

Craft & Origin Gluten Free Cabernet Sauvignon Merlot (£1.99, 25cl)
Available in-stores nationwide from 22^nd January 2018
A lively red wine bursting at the seams with ripe fruit flavours of cherry, plum and dark chocolate. Ideal with a burger in a (gluten free) bap.

Craft & Origin Organic Red (£1.99, 25cl)
Available in-stores nationwide from 22^nd January 2018
A sweetly fruity and vibrant red wine with a saucy kick. Great to enjoy with a spicy curry.

Craft & Origin Fairtrade Chenin Blanc Grenache (£1.99, 25cl)
Available in-stores nationwide from 22^nd January 2018
A massively refreshing and juicy white wine with a bounty of tropical, apple and citrus flavours. Sip this cold, on its own, or alongside a free-range chicken dish.

Craft & Origin Moscato Rose (£1.99, 25cl) – Low Alcohol
Available in-stores nationwide from 22^nd January 2018
Carefree, fizzy and wild - this rosé is low in alcohol but high on taste. Serve chilled.

Origin Pure No Sulphur Added Cabernet Sauvignon (£5.69, 75cl)
Available in-stores nationwide from 22nd January 2018
This beautiful red wine from South Africa holds classic notes of blackberries, which dominate both the nose and the palate. Unlike virtually all wines produced, this one is made without the addition of any sulphites, making it as nautral and pure as it gets.

Frizzante Rosé (£3.49, 75cl)
Available in-stores nationwide from 22^nd January 2018
A light and refreshing sparkling rosé, with an ABV of just 5.5%. Hailing from the region of Valencia, Spain, it has a sweet, luscious berry and rosewater aroma and is a fantastic companion to any dessert.

Featherweight White Zinfandel (£2.99, 75cl) – Low Calorie
Available in-stores nationwide from 22nd January 2018
The Featherweight White Zinfandel is an expertly crafted blend using Californian White Zinfandel grapes, with a beautifully natural, vibrant pink colour and luscious, fresh strawberry aromas. The wine has a lively, full flavour of fruit juices. At only 5.5% ABV, it is the perfect aperitif and a great companion to fruity desserts. Per 125ml serving, the wine contains just 57 calories.

Featherweight Italian Pinot Grigio (£2.99, 75cl) – Low Calorie
Available in-stores nationwide from 22nd January 2018
This Featherweight Italian Pinot Grigio includes the finest Italian grapes and features a typical straw yellow colour. The wine has fresh, crisp citrus notes with white peach aromas, as well as a full flavour with lasting finish. At only 5.5% ABV, it pairs beautifully with a light salad or seafood dish. Per 125ml serving, it contains just 52 calories.

80 Acres Carbon Neutral Shiraz Viognier 2015 (£5.69, 75cl) – Carbon Neutral
Available in-stores and online nationwide now
This delicious red has plum and blackberry flavours, coupled dark chocolate notes and a lusty finish that will keep drinkers satisfied for longer.

80 Acres Carbon Neutral Cabernet Shiraz Merlot 2015 (£5.69, 75cl) – Carbon Neutral
Available in-stores and online nationwide now
This luscious shiraz merlot is made from three classic red grapes: cabernet, shiraz and merlot. With an underlying hint of dark chocolate and blackcurrant aromas, this wines velvety finish makes it an indulgent pairing to red meats.

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK

Notes to editors:
Aldi is the UK’s fastest growing and fifth largest supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 31/12/2017, Aldi grew sales by 16.8% and has a 6.8% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi is the UK’s highest paying supermarket. Store Assistants will receive a minimum hourly rate of £8.85 nationally and £10.20 in London from 1st February 2018. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
·         Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·         Aldi has a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
·         Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
·         In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
·         Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

26
Jan

GO NUTS FOR ALDI’S DRILL N FIX IT RANGE

25
Jan

ALDI’S LUXURY ROOM SPRAY RETURNS...AND THIS TIME IT’S HERE TO STAY

Supermarket Aldi has announced the return of its luxury room spray range, which went on sale as a Specialbuy in December and quickly gained favour with customers. The collection proved so popular in fact that it is set to return permanently in stores across the UK from 23^rd January.

The luxe 100ml spray comes in three beautiful scents: Lime, Basil & Mandarin, Pomegranate, and Freesia & Pear, and at just £3.49 each, customers can save over 86% compared to premium brand, Jo Malone.[1]

The sprays join Aldi’s successful range of luxury candles and diffusers, all of which have been inspired by premium brand, Jo Malone. Aldi’s luxury collection offers customers the chance to indulge in guilt free luxury all year round, without breaking the bank.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “Aldi’s luxury home fragrance range is yet another example of our ongoing commitment to offer premium products at everyday low prices.”

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

[1] Jo Malone – 175ml room sprays costing £45.00 (£25.71 per 100ml) https://www.jomalone.co.uk/product/11913/22239/for-the-home/room-sprays/lime-basil-mandarin-scent-surround-room-spray

19
Jan

Celebrate Burns Night with a Scottish feast - brought to you by Aldi!

Do you want to celebrate Burns Night with a proper Scottish feast? This year Aldi is bringing some of Scotland’s most popular and delicious dishes in store to give you the opportunity to celebrate Burns Night the right way! From Scottish Venison Steaks to Black Pudding, to Haggis, Neeps & Tatties to Scotch Pie, plenty of scrumptious Scottish dishes will be available in stores from Sunday 21^st of January but be quick, as with all Specialbuys once they’re gone, they’re gone!

Full list of products included below and images attached, please do let us know if you need any further information.

Specially Selected Scottish Vension Steaks - £4.99, 250g

Specially Selected Scottish Black Pudding – 99p, 250g

Delicious as part of a full Scottish breakfast.

Haggis, Neeps & Tatties - £1.29, 340g

Burns Night wouldn’t be the same without this ever-popular dish.

Hall’s Haggis - £1.49, 454g

A great Scottish tradition and the world’s favourite haggis.

Scotch Pie – 89p, 2 pack

A traditional crusted pie with delicious beef filling – perfect for a Scottish celebration!

19
Jan

SAY ARRIVEDERCI TO DREARY JANUARY WITH THE ‘WE LOVE ITALIAN’ RANGE AT ALDI

January blues getting you down? Brighten up your mealtimes with supermarket Aldi’s ‘We love Italian’ Specialbuy event in store from the 21^st January - you’ll be making everyone say, ‘Mamma Mia’ with your delicious, Italian-inspired dishes!

Aldi’s ‘The Deli’ Balsamic Glaze (£1.09) is the showstopper. Made from Aceto Balsamico di Modena IGP and concentrated grape mist, the soft acidic taste is delicious for drizzling over salads, tomatoes or mozzarella cheese. Priced at only £1.09 for 250ml, the squeezy bottle also makes it perfect for decorating plates of food.

Italy is of course famous for its pasta, so why not whip up a delicious feast using Specially Selected Large Pasta (£1.29) which is inspired by Neapolitan dishes in Southern Italy with its ‘Paccheri’ and ‘Fusilloni’ shapes. Get the perfect sauce with the help of Aldi’s Italian Spice Mill available in Chilli, Garlic and Chilli, Italian Herbs, Garlic, Pizza Mix or Pasta Mix (99p). Finally, top it off with the Italian Grated Cheese (£2.49) and you’ll rival the classic Pasta Pomodoro!

Complement your meal with a glass of the Nero di Troia (£5.99) – originating in Puglia, Southern Italy, the complex aromas of red fruits and spices of this wine give it a pleasant and soft finish. It’s perfectly paired with meats, elaborate sauces and medium-aged cheese.

After your meal, why not finish with a taste of Italian summer with Gianni’s Neapolitan ice cream, £1.49 – or channel your inner barista and treat yourself to a delicious cup of steaming coffee, with Aldi’s Italian Nespresso Compatible Coffee Pods available in Cappuccino or Latte (£2.99)? The perfect way to finish your Italian feast!

With prices starting from just 99p you better be quick because as with all Specialbuys, once it’s gone it’s gone! For more Italian products, recipes and inspiration visit aldi.co.uk.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

19
Jan

DISCOVER ALDI’S WINE FESTIVAL

This February, Aldi will be launching 12 new and exciting wines in store and online as part of its Wine Festival collection.

The range has been carefully curated by Aldi’s expert wine buying team, and brings together a collection of ‘strangely familiar’ wines including ‘Spanish’ grapes from Australia, a Chardonnay from Transylvania, and the Zibibbo grape from Sicily.

The range will be available in store and at www.aldi.co.uk/c/wines from 1st February and is priced from £4.99 - £9.99.

REDS

Odd Lot 2015 (£9.99, 75cl)
Available in stores and online from 1^st February nationwide
A bold, rich blend of petit sirah and petit verdot grapes, this red is deliciously daring and is sure to make a statement. Originating from the Monterey County in California, it’s the perfect bottle to wow guests at a dinner party.

Australian Shiraz-Tempranillo 2016 (£6.99, 75cl)
Available in stores and online from 1^st February nationwide
An Australian wine with a Spanish twist - inspired by the colourful laneways of Spain, this Australian Shiraz-Tempranillo is bold, rich and fully charged. Made to be enjoyed in the sunshine, sharing a plate of Tapas with friends.

Don Tomas Argentinian Syrah 2016 (£7.99, 75cl)
Available in stores and online from 1^st February nationwide
Red wine connoisseurs can enjoy a glass of this Argentinian tipple as an after dinner treat. With deep flavours of fig and blackcurrant, its rich blend is combined with a sweet vanilla spice.

Earth’s Essence Shiraz 2017 (£6.99, 75cl)
Available in stores and online from 1^st February nationwide
Unlike your usual bottles of wine, no sulphites have been used in this unique wine. Instead, the delicious fruit has been preserved using the natural properties of rooibos and honey bush. Resulting in a juicy looking, spicy tasting Shiraz - made in an all-natural way.

Quisco Chilean Malbec 2016 (£6.99, 75cl)
Available in stores and online from 1^st February nationwide
This sumptuous red originates from the Los Catus Vineyard in the heart of the Colchagua Valley in Chile. Deep and spicy, this satisfying tipple is can be enjoyed alongside a hearty roast dinner.

WHITES

Noctilo Transylvanian Chardonnay 2017 (£4.99, 75cl)
Available in stores and online from 1^st February nationwide
Chardonnay lovers are sure to enjoy this Transylvanian tipple. Rich and luscious, its melon and peach notes are deliciously refreshing, with a creamy vanilla finish to round things off.

Zibibbo 2016 (£5.99, 75cl)
Available in stores and online from 1^st February nationwide
Hailing from Sicily, this crisp white wine is fabulously fruity. With apricot and orange blossoms, it’s a refreshing wine which is best enjoyed as a relaxing aperitif in the evening.

Terre de Brume Costieres de Nimes Blanc 2017 (£5.79, 75cl)
Available in stores and online from 1^st February nationwide
You’ve tasted the red, now try the white! Less common that the red, this wine from the south of France, is the perfect accompaniment to an indulgent plate of fish and chips.

Los Gansos Chilean Gewurztraminer 2017 (£6.99, 75cl)
Available in stores and online from 1^st February nationwide
Vibrant and fruity, this white is particularly expressive with sweet flavours of lychee and stone fruits. Gather friends together and enjoy a glass with a signature Chinese or Indian dish.

Cococciola 2016 (£4.99, 75cl)
Available in stores and online from 12^th February nationwide
A rare find in the UK, Cococciola hails from the Italian region of Abruzzo. Clean and fresh with hints of apple and apricot, it has a zingy acidity which is incredibly moreish. Say ‘Saluti’ and enjoy with a delectable seafood dish.

White Rioja 2016 (£5.79, 75cl)
Available in stores and online from 1^st February nationwide
Rioja is red, right? Not always! This one is made from the unusual white form of the red Tempranillo grape. If you’re a fan of Rioja red wine, but fancy a white, try this delicious dry and fruit-laden version instead.

South African Pinot Grigio 2017 (£5.99, 75cl)
Available in stores and online from 1^st February nationwide
Known as ‘The Grape White’, the adventurousness of this quirky pinot grigio is inspired by the great white sharks that brave the icy waters in pursuit of fun on the coast of False Bay in South Africa’s Western Cape. This elegant white wine has subtle lemon and peach notes, with a crunchy and fresh acidity to awaken the senses.

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print

Notes to editors:
Aldi is the UK’s fastest growing and fifth largest supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 31/12/2017, Aldi grew sales by 16.8% and has a 6.8% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
The company’s current achievements and initiatives include:

Aldi is the UK’s highest paying supermarket. Store Assistants will receive a minimum hourly rate of £8.85 nationally and £10.20 in London from 1st February 2018. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
Aldi has a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

19
Jan

ALDI GETS CRAFT-Y WITH LATEST WINE LAUNCHES

12
Jan

‘TRY’ ALDI’S SIX NATIONS CLOTHING RANGE

·         Aldi launches Six Nations rugby range to kick off the tournament
·         Official RFU merchandise in England and Wales
·         Available in-store from 1^st February
·         Available to pre-order online from 28^th January

Kick off the Six Nations Championship with Aldi’s new Six Nations range, available in stores and online www.aldi.co.uk/c/specialbuys/sports-and-leisure from 28^th January, days before the tournament officially starts.

Fans heading to the games can get kitted out from head to toe with Aldi’s ultimate supporter bundle, available for English, Scottish and Welsh fans alike. This Rugby Rain Jacket (£19.99), a Rugby Hoody (£14,99), complete with a handy front kangaroo pocket to keep hands toasty, a Rugby T-Shirt (£6.99) and this Rugby Beanie (£4.99) are on sale for under £47 and are embellished with the team crest logos.

Available in sizes small to XXL, this Rugby Long Sleeved Top (£12.99), featuring a classic collar and V-neck design, can be paired with this Rugby Fleece (£12.99), specially made from 100% polyester micro fleece to provide extra comfort whilst cheering on the players this Championship.

The kids’ don’t need to miss out, too, with this matching mini-me Children’s Rugby Top (£8.99) – a cotton jersey with a classic button and collar design – perfect to wear whilst supporting from the sofa. If you’re lucky enough to be watching live at the stadium, little ones can layer up with this Children’s Rugby T-Shirt (£4.99) and Children’s Rugby Hoody (£9.99) – just the thing to keep the cold at bay whilst supporting!

The full range of Aldi’s Six Nations range is available in stores and online from 1^st February, available whilst stock lasts.

https://www.aldi.co.uk/c/specialbuys/clothing

Product Description	Price
RUGBY RAIN JACKET	£19.99
RUGBY HOODY	£14.99
IPA SELECTION PACK	£14.99
RUGBY FLEECE	£12.99
RUGBY LONG SLEEVED TOP	£12.99
CHILDREN'S RUGBY HOODY	£9.99
CHILDREN'S RUGBY TOP	£8.99
RUGBY T-SHIRT	£6.99
CHILDREN'S RUGBY T-SHIRT	£4.99
RUGBY BEANIE	£4.99

12
Jan

SPOT THE DIFFERENCE: ALDI ANNOUNCES PREMIUM 3-IN-1 SKI JACKET TO RIVAL BIG-NAME BRANDS

Saving over £600 against similar models from premium ski brand Arcteryx
-Available exclusively online from 11^th January
Calling all seasoned skiers: discount supermarket Aldi has launched a 3-in-1 Pro Ski jacket, saving hundreds against similar models available at Arcteryx. The bargain jacket will be available exclusively online at www.aldi.co.uk from the 11^th January, while stocks last.

The quality, hard-shell three-layered jacket, available in ladies’ or men’s is completely windproof, waterproof and features an adjustable storm hood. The jacket strikes the perfect balance of providing protection against the elements whilst being a versatile sports jacket.

Offering two for the price of one, Aldi’s jacket is made up of an inner and outer coat comparable to the Arcteryx Proton LT inner Jacket and Rush Jacket, providing a combined saving of £620.

The inner jacket is lightweight, durable and well-insulated, whilst it’s layer of DuPont Sorona padding has a great warmth to weight ratio and packs down well.

The outdoor jacket has a breathable hard-shell with eco-friendly TPU membrane, as well as being waterproof and windproof. All of these features make the Aldi jacket perfect for outdoor weather activities, all year round.

Aldi 3-in-1 Pro Ski Jacket	Arcteryx Rush Jacket (Outer)	Arcteryx Proton LT Jacket (Inner)
£89.99	£540	£170
Combined Saving £620 or 87%

Julie Ashfield, Managing Director for Corporate Buying at Aldi comments:
“This year we’ve upped the ante for our customers, by helping them enjoy skiing for less, with a selection of premium ski pieces at a fraction of the cost of big name brands.”
Aldi’s Pro Ski range, on sale 11^th January, offers customers Merino Sports Midlayers (£29.99), sturdy Winter Boots (£14.99) and weatherproof Ski Pro Salopettes (£29.99) – all absolute bargains for ski enthusiasts. Plus, capture tricks and adventures alike with the Action Camcorder (£29.99). A full list of the range can be found below:

DESCRIPTION	PRICE
MEN’S AND LADIES’ SKI PRO 3-LAYER 3-IN-1 JACKET (ONLINE EXCLUSIVE)	£89.99
MEN’S AND LADIES’ SKI PRO JACKET	£34.99
MEN’S AND LADIES’ MERINO SPORTS MIDLAYER (SKI)	£29.99
MEN’S AND LADIES’ SKI PRO SALOPETTES	£29.99
ACTION CAMCORDER	£29.99
LADIES’ SKI PRO SOFTSHELL TROUSERS	£19.99
MEN’S AND LADIES’ SKI PRO MIDLAYER	£16.99
LADIES’ WINTER BOOTS	£14.99
MEN’S WINTER BOOTS	£14.99
CHILDREN’S SNOW BOOTS	£9.99
MEN’S AND LADIES’ SKI PRO GLOVES/MITTENS	£9.99
MEN’S AND LADIES’ WINTER SPORTS PERFORMANCE BASE LAYER	£8.99
MERINO SKI ACCESSORIES	£5.99
MEN’S AND LADIES’ SKI SOCKS WITH SILK	£4.99
FAUX FUR HEADWEAR	£3.49
POCKET HAND WARMERS 2PK	£2.99

www.aldi.co.uk/specialbuys/about-our-specialbuys/skiing
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

ENDS

12
Jan

THERE’S NOTHING FISHY ABOUT ALDI’S WINTER FISHING ESSENTIALS

Amateurs fishing for a bargain and pro-anglers alike, be sure not to miss a great catch with Aldi’s range of Winter Fishing essentials. Including everything from padded fishing jackets and trousers to neoprene boots and thermal mugs, the range will be available to pre-order online from 21^st January and to purchase in stores from 25^th January, while stocks last.
On longer trips, relax in this foldable Fishing Chair (£24.99) before kipper-ing down for the night in Aldi’s Down Filled Sleeping Bag (£39.99). Keep food and drinks hot in Aldi’s Food Flasks (£7.99), Thermal Mugs and Hip Flasks (£3.99 each).

Get kitted out and layer up with Aldi’s Fishing Base Layer Set (£14.99), including a double layered, long sleeved top and elasticated pants – they’re just thing to control body temperature in colder waters or during the night.
Protect against the elements with Aldi’s fleece lined Winter Fishing Joggers (£9.99) with handy zipped side pockets. Wear underneath these Padded Fishing Trousers (£24.99), complete with bib and braces, zips on the leg and pockets to store all important bait, these great value trousers are both stylish and practical.

Don’t let wind and rain ruin the fishing trip; stay warm and dry with Aldi’s Padded Fishing Jacket (£26.99). Available in green or camouflage and with an adjustable fleece-lined hood, this jacket is windproof and made from waterproof fabric – perfect for even the worst weather conditions!

On lighter days, pair Aldi’s Fishing Hoody (£12.99) or Structured Fishing Fleece (£9.99) with this Softshell Fishing Jacket (£19.99). The hoody is available in two variants - an overhead or zip through version - whilst the fleece has zipped front pockets and a lined collar. What’s more, Aldi’s Softshell Fishing Jacket is waterproof fabric and windproof, in case of sudden weather changes.

Don’t forget the essentials – Aldi’s Winter Fishing Socks (£3.99) are fully cushioned with arch support and thermal wool for extra warmth, perfect for wearing with these Neoprene Boots (£19.99). These gloves from the Neoprene Accessories range (£4.99 each) will complete the outfit for optimum warmth, and come in a variety of styles.

Aldi’s Winter Fishing range is available in stores nationwide from 25th January and can be pre-ordered online at www.aldi.co.uk/c/specialbuys/sports-and-leisure/fishing from 18th January but be quick, as with all Specialbuys, once it’s gone, it’s gone!
Aldi’s Winter Fishing range is available online from 21^st January and in stores from 25th January while stocks last.

Product Description	Price
Down Filled Sleeping Bag	£39.99
Padded Fishing Jacket	£26.99
Fishing Chair	£24.99
Softshell Fishing Jacket	£19.99
Neoprene Boots	£19.99
Padded Fishing Trouser	£24.99
Fishing Base Layer	£14.99
Fishing Hoody	£12.99
Winter Fishing Joggers	£9.99
Structured Fleece Fishing	£9.99
Food Flask	£7.99
Neoprene Accessories	£4.99
Heavy Duty Car Seat Cover	£4.99
Thermal Mug and Hip Flask	£3.99
Winter Fishing Socks	£3.99
Winter Fishing Accessories	£3.99

Ends

Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 03/12/2017, Aldi grew sales by 15.1% and has a 6.9% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open over 70 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
           Aldi currently offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
           Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
           Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
           Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
           Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
           Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
           Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
           Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
           In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
            Recent research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

3
Jan

THERE’S ALWAYS A REASON TO TRY VEGAN! MAKE IT EASY THIS JANUARY WITH ALDI’S AMAZING PRICES

Always wanted to give Veganuary¹a go, but are nervous about the price tag? There’s no need to worry, supermarket Aldi’s vegan friendly Specialbuy event, launching instore from Thursday 4^th January will help you follow a vegan diet.

For an easy and simple meal, filled with nutrition and great taste, try Organic Bean Spaghetti (£1.99, 200g), available in Organic Edamame Spaghetti, Black Bean Spaghetti or Organic Soybean Spaghetti. These innovative pastas use only one ingredient – you guessed it, beans! Rich in plant based nutrition, naturally gluten free and of course vegan, this pasta provides the perfect base for a nourishing meal that’s quick, easy, naturally colourful and most importantly delicious.

Satisfy those dairy cravings with Sriracha Mayonnaise (£1.65, 200ml) a vegan mayonnaise made with water, chilli, soybean, sugar and distilled vinegar. Whether you fancy it on a salad or to dip your chips in, there’s no need to miss out on the great taste of mayonnaise this Veganuary.

For a boost of energy and a sweet treat, stock up on Bounce Energy Balls (£1.29, 40g). Choose from two delicious flavours:

· Almond Spirulina – the spirulina provides a great source of protein, while the combination of almonds, veggie protein and seeds, give these, their delicious taste
· Cashew Peanut - with 9g of veggie protein, an equal measuring of cashews and peanuts and no artificial preservatives, you would be nuts not to try it.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

References:
[1] https://veganuary.com/

3
Jan

FROM PROTEIN POWDERS TO PALEO BARS, GIVE 2018 A KICKSTART WITH ALDI

For many, January marks the start of resolutions to improve fitness and overhaul their diet. However, despite best intentions, around 8 out of 10 New Year’s resolutions are broken before the end of the month[1]. Luckily, Aldi is here to help customers stick to theirs and help make it a little bit easier.

From Thursday 4^th January gym bunnies can boost their workouts with Funktional Food Protein Powders for only £2.49, saving nearly £30 when compared to the market leader.[2] Choose from Hemp Protein Powder, Pea Protein Powder or Rice Protein Powder to help muscles to recover and repair post workout.

As with all Specialbuys, it’s best to sprint for these as once they’re gone they’re gone! But, fear not, if you miss out Aldi also has a fantastic range of whole foods available year-round at unbeatable prices.

Perfect for adding to juices and smoothie bowls, sprinkling on porridge and salads, or even mixing into soups, Aldi’s Funktional Foods Powders are available everyday:
·         Green Superblend (£2.49) – a perfect combination of Wheatgrass, Pea Protein, Barley Grass, Spinach, Ginger and Spirulina, which is high in protein to support muscle growth
·         Spirulina Powder (£2.49) – packed with protein and vitamin B12 to help support the immune system
·         Wheatgrass Powder (£2.49) – high in iron to help reduce tiredness and fatigue
·         Maca Powder (£2.49) – a rich source of vitamin B2
·         Cacao Powder (£1.99) – full of Iron, Potassium, Copper and Magnesium to help boost the immune system.

For a guilt-free on the go snack, Aldi’s RAW bars available in Cashew Crush (£1.99) and Cranberry & Cherry (£1.99) are high in fibre and contain no preservatives or added sugar.

The Paleo Bar in Macadamia & Coconut is made entirely from a maximum of five natural ingredients with no preservatives of flavourings. What’s more, they’re gluten free and high in fibre.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, says: “We know that January is the perfect opportunity to start healthy habits for the year to come. At Aldi, we’re committed to ensuring our customers have access to quality products, like wholefoods, at everyday amazing low prices - we know that wholefoods don’t need to cost the earth.”

For more wholefood products, recipes and inspiration visit aldi.co.uk.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

References:

[1] http://uk.businessinsider.com/new-years-resolutions-courses-2016-12

[2] https://www.proteinworld.com/the-slender-blend.html - Protein World Slender Blend costing £32
32- 2.49 = £29.51

3
Jan

ALDI’S LACURA BEAUTY RANGE LEAPS INTO 2018 WITH CRUELTY FREE INTERNATIONAL CERTIFICATION Supermarket has made shopping for cruelty free beauty products easily accessible, without breaking the bank

If you’re a fan of Aldi’s award-winning Lacura range, take note! The supermarket has announced its Leaping Bunny certification from Cruelty Free International, showing that none of its own brand Lacura beauty products are tested on animals.

The only globally recognised certification for cosmetics, personal care and household cleaning products, the Leaping Bunny is awarded when a genuine commitment to no animal testing is demonstrated by a company.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “We know customers are looking to buy affordable and quality health and beauty products from brands they can trust. With the new Leaping Bunny logo shown on all CFI approved own-brand products, our customers can now shop these categories with even more confidence.”

Loved by beauty-fanatics for its award-winning products, Aldi’s Lacura health and beauty range is made up of everyday bathroom and beauty essentials, many of which are comparable to designer brands. Beauty-lovers can get their hands on the high quality and cruelty free products both online and in-store, all year round.

Helping to protect skin from premature ageing, Lacura’s Q10 Anti-Wrinkle Day Cream and Anti-Wrinkle Night Cream cost just £1.69. Aimed at women of all ages, the Q10 products contain hyaluronic acid and coenzyme Q10, which work to give skin a plump and more youthful appearance.

The Q10 range also includes a Restorative Day and Restorative Night Cream (each £1.69), made with coenzyme Q10 and avocado oil, which work to enhance skin’s appearance and reduce signs of ageing.

Lacura Smoothing Face Scrub (£0.99) gently exfoliates skin, to keep it looking bright and healthy. Created for all skin types, this mild formulation doesn’t contain any perfumes or colour and is suitable even for those with sensitive skin. Lacura Gentle Face Wash Gel (£0.99) is packed with Pro-Vitamin B5, which helps to soften and gently cleanse the skin, making it an essential item for any skincare routine.

High Street inspired Lacura Shampoo and Conditioner
Inspired by John Frieda’s Sheer Blonde range (costing £6.99 per bottle) Lacura’s Beautiful Blonde Shampoo and Conditioner (£1.49 per bottle) has been created with sunflower and chamomile extracts. This range also includes Lacura No More Frizz and Radiant Brunette Shampoo and Conditioners (also £1.49 per bottle).

Lacura Sensations Shampoo and Conditioner (£0.85) rivals the Herbal Essences equivalents (costing £2.00 per bottle). This range includes the Sensations Shine Shampoo and Conditioner, containing rose and silk extracts to enhance your hair’s radiance, Sensations Hydrate Shampoo and Conditioner for dry and damaged hair and Sensations Colour Shampoo and Conditioner to protect against colour fade. Each range will leave your hair looking and feeling fabulous!

Looking for more cruelty free products? Why not try Aldi’s own brand household products all of which have received Leaping Bunny certification too?

-ENDS-

Copy to be approved to be included in future Lacura press releases:

Aldi’s Lacura range is Leaping Bunny certified. One of the few supermarkets across UK and Ireland to guarantee its beauty ranges are not tested on animals, Aldi’s Leaping Bunny certification from Cruelty Free International confirms that no own brand Lacura beauty products are tested on animals.

The only globally recognised certification for cosmetics, personal care and household cleaning products, the Leaping Bunny is awarded when a genuine commitment to no animal testing is demonstrated by a company.

21
Dec

HEAD TO ALDI FOR CHRISTMAS SUPER 6 VEGETABLES FROM JUST 19P – FIT FOR A FESTIVE FEAST!

From Wednesday 20^th December, at Aldi you can pick up award-winning, fresh produce at an unbeatable price.
Whether it’s potatoes to roast, parsnips to glaze, or carrots for a snowman’s nose, you can stock up on Super 6 festive trimmings from just 19p, including:
·         Brussels Sprouts, 500g – 19p
·         Carrots, 1kg – 19p
·         Parsnips, 600g – 19p
·         Broccoli, 360g – 19p
·         Maris Piper Potatoes, 2.5kg – 28p
·         Swede – 28p

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, says: “Here at Aldi, we’re committed to ensuring our customers get everything they need for their Christmas dinner, at unbeatable prices.
“What’s more, we’ve been named Fresh Produce Supermarket of the Year at the FPC Awards for the third year running, so customers can rest assured that their festive feast will be of the highest quality.”
These offers are available on Super 6 from Wednesday 20^th December, while stocks last.

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

21
Dec

ONE WEEK TO GO UNTIL CHRISTMAS! GET DOWN TO ALDI TO GET YOUR TURKEY AND MORE!

With less than one week to go until the big day. It’s time to pick up your (award winning) turkey as well as other fantastic additions to your Christmas dinner from discount supermarket Aldi.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, says: “At Aldi, we know that the while Christmas is a joyful and exciting holiday, it requires plenty of preparation. Get yourself down to Aldi this week to pick up your award-winning turkey, in amongst Aldi’s fantastic offerings of high quality festive food features, at our everyday low prices.”

Here’s a reminder of what arrived in store today with all the prices.

TURKEY & MEAT:

·       For a classic and delicious choice of Christmas turkey to feed the whole family, choose Aldi’s Specially Selected Exquisite Rumburgh Farm Hand Finished Free Range Bronze Whole Turkey (great price in store. 4-5.99kg, £8.99/kg). A free range British turkey and winner of Best Turkey at the 2017 Supermeat & Fish Christmas Awards. Serves 11-13.
·       Aldi’s Specially Selected Exquisite Free Range Bronze Turkey Crown (2-3.99kg, £14.99/kg). Free range British turkey reared to full maturity and free to roam in open woodland on a diet of grains. Generous, plump, tender and easy to cook and carve. Runner-up Best Turkey at the 2017 Supermeat & Fish Christmas Awards. Serves 7-11.
·       Aldi’s Specially Selected Roly Poly Whole Bird (4-5.99kg, £6.29/kg). British free range Roly Poly Bronze turkey, reared to high standards of welfare on farms in East Anglia and fed on oats for a wonderfully deep, rich flavour. Serves 6-12.
·       Aldi’s Specially Selected Fresh British Sirloin of Beef with Porcini, Shallot and Truffle Flavour Melt (1.1-1.8kg, £19.99/kg). A wonderfully tender British beef sirloin with a luxurious porcini, shallot and truffle flavour melt, served with a red wine jus.
·       Aldi’s Award Winning Specially Selected Fresh British Lamb Shoulder with Redcurrant, Cranberry and Port Glaze (2-2.2kg, £8.99/kg). A bone-in whole lamb shoulder, delicately flavoured with a Christmas-spiced orange rub, served with a redcurrant, cranberry and port glaze.
·       Aldi’s Specially Selected British Outdoor Bred Pork, Bramley Apple & Cranberry Stuffing Yule Log (£3.99 700g). A very special dish of pork, apple and cranberry stuffing with a redcurrant confit filling, hand-topped with bacon, cranberries and a bay leaf.
·       Aldi’s Specially Selected Fresh British Easy Carve Stuffed Lamb leg (1.2-2.2kg, £14.99/kg). Tender lamb leg, filled with a honey-roasted parsnip and rosemary stuffing, served with a sweet port jus.
·       Aldi’s Specially Selected Fresh British Beef Wellington (1.1kg, £19.99). Tender British beef fillet topped with buttered mushrooms, shallots, Madeira and thyme, hand-wrapped in a light, golden puff pastry.

FISH CENTRE PIECES:

·       Aldi’s Specially Selected Seafood Platter (£9.99. 540g). A premium selection, includes Orkney Crab Pâté, Scottish Salmon Flakes, Scottish Smoked Salmon, Prawns and Marinated Squid Rings. Presented beautifully with a Marie Rose sauce dip.
·       Aldi’s Specially Selected Scottish Salmon Carpaccio (£3.99, 160g). Delicate slices of premium Scottish salmon served with a basil marinade, olive oil vinaigrette and Parmesan shavings.
·       Aldi’s Specially Selected Exquisite Dressed Scottish Side of Salmon (£14.99, 750g). A whole side of oak-roasted Scottish salmon, layered with king prawns, oak-smoked salmon and cream cheese. Finished with dill and an edible gold lustre.

EXTRAS:

·       Aldi’s Specially Selected Rainbow Vegetables (£1.99 500g). Chantenay carrots, purple carrots, red onion and parsnips tossed in butter with thyme.
·       Aldi’s Specially Selected Roast Potatoes in Goose Fat (£1.79. 800g). Roasted potatoes lightly dressed in goose fat for a perfect crisp, golden finish. Roasted potatoes lightly dressed in goose fat for a perfect crisp, golden finish
·       Aldi’s Specially Selected Exquisite Caramel & Chocolate Christmas Presents (£4.99. 264g/4 pack). Hand-crafted Belgian chocolate shells crafted Belgian chocolate shells with a luxurious melt-in-the-mouth chocolate mousse and salted caramel centre.
·       Aldi’s Specially Selected Festive Tiffin (£9.99. 600g). A festive tipsy tiffin bar with Californian raisins soaked in lashings of dark rum, Morello cherries and biscuit balls, smothered in Belgian milk chocolate, finished with a shimmering gold lustre.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

Notes to editors:
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 03/12/2017, Aldi grew sales by 15.1% and has a 6.9% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·              Aldi currently offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·              Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·              Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·              Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·              Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·              Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·              Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
·              Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
·              In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
·              Recent research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

14
Dec

THE MAIN ATTRACTION ALDI OFFERS SHOWSTOPPING CHRISTMAS MAINS AT UNBEATABLE PRICES

The hero of any Christmas dinner is the main course and this year, discount supermarket Aldi is bringing customers even more choice when it comes to the star of the show. From traditional turkey to succulent sirloin and vegetable wellingtons, there is something for everyone at Aldi and all at a fantastic price.

Winner of Best Turkey at the 2017 Supermeat & Fish Christmas Awards, Aldi’s Specially Selected Exquisite Whole Bird (4-5.99kg) is hand-plucked and game hung for seven days for a flavour and succulence that is truly exceptional. Serves 11-13. On sale from 19th December. Great price in store.

The wonderfully tender Specially Selected Fresh British Sirloin of Beef with Porcini, Shallot and Truffle Stuffing Melt (1.1-1.8kg) will make the perfect Christmas centrepiece. On sale from 19^th December, the Sirloin Beef is served with a red win jus. Great price in store.

Aldi’s Specially Selected Fresh British Beef Chateaubriand with Red Wine Sauce (450g, £9.99, each portion serves two) is a 21-day matured beef fillet which has been expertly hand-trimmed for supreme tenderness and flavour. It’s hand-strung to ensure a perfect consistency and is accompanied by a delicately flavoured red wine sauce. In store now.

The British Sweetcured Gammon Joint Topped with a Gingerbread Crumb & Golden Gingerbread Glaze (£6.49 per kg) is infused with wonderful festive flavours of ginger, cinnamon and vanilla. Complemented with a ginger spiced crumb and topped with a sweet, rich, sticky golden glaze. In stores from 14^th December.

Winners of the 2017 Good Housekeeping Taste Test, the Specially Selected Vegetable Parcels (£1.99, 2 pack) are the ultimate vegetarian main course. Puff pastry parcels filled with Spinach, Leek and West Country Cheddar or Mushroom Trio, the parcels are sure to please any non-meat eaters.

On sale from 21^st November, Aldi’s colourful and full-of-flavour Specially Selected Vegetable Wellington Slices (£2.99, 2 pack) are made from seasonal vegetables wrapped in a light puff pastry. Choose from Red Cabbage, Mushroom and Chestnut or Butternut Squash, Brie and Cranberry.

-ENDS-

14
Dec

WHISKY IS A BLINDER AS IT HITS ITS PEAK(Y) IN THE UK

·         Aldi reports huge whisky sales as Peaky Blinders returns to TV screens – with the penultimate show airing tonight
·         395 bottles of whisky are sold in Aldi every hour
·         Sales data shows Scots favour Gin and Brummies buy the most whisky

(UK, 13^th December 2017) Sales data by supermarket Aldi today reveals that whisky is the nation’s tipple of choice - thanks to the increased popularity of the drink brought about by the latest series of hit show Peaky Blinders.

Latest data from the supermarket shows 9,500 bottles of whisky are sold every day in Aldi across the UK and more than a fifth of Brits enjoy the drink regularly^{^[1]}. The rise in popularity of whisky coincides with the return of must-watch TV show Peaky Blinders where the lead character Thomas Selby is often seen sipping the tipple. Aldi’s research also shows that the home of the show, the Midlands, buys the most bottles of whisky compared to the rest of the UK. An astounding 2,700 bottles of whisky are sold in the Midlands daily – which equates to 114 bottles per hour.

Despite whisky hitting the top spot, the research which looked into the spirits buying habits of the nation between September 2016 to October 2017, indicates the ‘ginaissance’ is set to continue with 392 bottles of gin being sold in Aldi every hour. What’s more, despite Scotland playing host to five different whisky regions, Scots would rather pour themselves a cool glass of gin than opt for their mother tipple.

Julie Ashfield, Managing Director of Corporate Buying at Aldi, comments: “It’s great to see that whisky is on par with gin in terms of popularity for home-drinkers, with 12% of our customers opting to drink whisky at home over other spirits. The popularity of our spirits this year has led us to deliver an incredible premium range for the Christmas festivities.

“We often see a spike in sales coinciding with similar products featuring in popular culture, so it’s no surprise to see more shoppers have been opting for a glass of whisky to mimic their favourite Peaky Blinders characters.”

It’s not just Aldi that thinks its whiskies are high quality, they have been commended from some of the biggest names in the drinks business. Aldi’s award-winning whiskies have won 24 medals in 2017 alone. For Christmas the supermarket has specially selected a number of premium great tasting whiskies perfect for the festive period. These include: Highland Earl Smoked Reserve Whisky, £12.99, Glen Marnoch 29-Year-Old Single Malt Whisky, £39.99, Irish Reserve 26-Year-Old Single Malt Irish Whiskey, £39.99 and the Solo Clubhouse Premium Single Grain Whisky, £19.99.

Aldi cemented its reputation as market leaders with significant award wins this year, including being awarded ‘Supermarket Own Brand Spirits Range of the Year’ and scooping twenty product medals at the International Spirits Challenge 2017. As well as this, Aldi was named ‘Quality Drink Awards Retailer Of The Year 2017’ at this year’s Quality Drink Awards, winning twenty two product medals in the competition, and was also awarded ‘Spirits Buying Team Of The Year’ at the International Wine & Spirits Challenge 2017.

You can shop Aldi’s full spirits range here: https://www.aldi.co.uk/c/wines/spirits/All-Spirits.

-          ENDS   -

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
-          020 7479 0910
-          www.facebook.com/AldiUK
-          www.twitter.com/AldiUK
-
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to editors:
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 05/11/2017, Aldi grew sales by 13.1% and has a 6.7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·           Aldi currently offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·           Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·           Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·           Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·           Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·           Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·           Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
·           Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
·           In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
·            Recent research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

[1] WSTA Annual Spirits Report 2016 – 21% of British adults drink whisky

7
Dec

ALDI PAIRS PREMIUM GIN RANGE WITH PERFECT SERVES

As the UK’s taste for gin has reached new heights[i], including a demand for exciting new blends from across Europe, Brits are on the lookout for unique, luxury tipples to add to their drinks cabinet.

Usually found in high-end stores and more expensive supermarkets, Aldi is making premium gins more accessible to all by launching its biggest ever range in stores and online. The new gins sit alongside Aldi’s popular Oliver Cromwell London Dry Gin, which sees over 10,500 bottles sold daily.

With gins from Germany and France, to Northern Ireland and Britain, Aldi has worked with expert Sam Caporn MW to show the UK how to create the perfect serve for each tipple. *

From pairing on-trend herb-noted gins with rosemary and coriander, to accentuating fruitier, citrus-scented gins with pink grapefruit and oranges, there’s a serving suggestion to suit all tastes.

*All gins are served over ice with Aldi’s Ridge Valley Tonic Water (£1.79, 4 x 200ml)

Oliver Cromwell London Dry Gin (£9.97, 70cl)
Available in stores now
Awarded Gold at the International Wine and Spirits Competition earlier this year, this classic gin calls for large slices of lemon due to its stunning citrus notes. For a burst of colour, serve with black peppercorns - not only will they add visual interest to the drink but they will also highlight the pepper notes.

Gin Lane 1751 Old Tom Gin (£19.99, 70cl)
Available in stores and online now (not available in Scotland)
Boasting a subtle flavour and silky texture, make the most of this gin by rubbing a slice of orange around the top of the glass and serving it with a generous twist of peel to add a little theatre to the drink.

La Fleuriste French Gin (£19.99, 70cl)
Available nationwide in stores and online now (available 4^th December in Scotland)
Balance the herbal nature of this gin with a sprig of rosemary as an artistic serving suggestion. The rosemary will perfect complement the herb flavours and add a delcious twist to an icy gin and tonic.

Topaz Blue Premium Gin (£13.99, 70cl)
Available in stores now
For a serve that’s guaranteed to appeal to any gin conneiseur, pair this spicier gin with lemon and sprigs of coriander to highlight the gin’s top citrus notes and its underlying herbal tones. A steal at just £13.99, the Topaz gin won a Silver medal at this year’s International Spirits Challenge.

Gin Lane 1751 Victoria Pink Gin (£19.99, 70cl)
Available in stores and online now (not available in Scotland)
Arguably the colour of 2017, accessorise this stunning millenial pink gin with heaps of crushed ice, red fruits and garnish with a dash of mint for a picture perfect apertif.

Boyle’s Premium Irish Small Batch Craft Gin (£19.99, 70cl)
Available nationwide in stores and online now (available 4^th December in Scotland)
Serve this award-winning gin, the Best Gin of 2016 according to the Irish Whiskey Awards with a slice of apple and a generous amount of fresh mint leaves to emphasise the fresh, fruity tones.

Needle Blackforest Gin (£14.99, 50cl)
Available nationwide in stores and online now (available 4^th December in Scotland)
Pair this beautifully citrus-scented gin with pink grapefruit and a scattering of orange peel to highlight the gin’s citrus notes whilst also complementing the hint of clove that runs through it.

Ridge Valley Premium Tonics (£1.79, 4 x 200ml)
Available in stores from 14th December
For the ultimate pairing, serve Aldi’s Ridge Valley tonic water chilled, splashed over ice to maximise its unique flavour. Accessorise with fresh citrus fruits such as lemon, lime, or pink grapefruit to add a zingy taste to the tonic.

For more information please visit: https://www.aldi.co.uk/c/wines/spirits/All-Spirits

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910

www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

[i] In 2016, sales of the gin increased by 16% and an incredible 40 million bottles were sold across the nation. Source: http://www.wsta.co.uk/press/811-2016-the-year-of-gin 19/10/17

7
Dec

GIN IS THE BEST TONIC THIS CHRISTMAS

As the #1 contributor to all spirit sales this year[1], there’s no denying that gin is bigger than ever. With popularity growing, gin is expected to be one of the biggest trends of the festive season and Aldi are planning to delight customers this Christmas with their new selection of eight hand-picked premium gins.

The range is better than ever and includes the multiple award-winning Oliver Cromwell London Dry Gin (£9.97), the beautiful Boyle’s Premium Irish Small Batch Craft Gin (£19.99) and the stunning Gin Lane 1751 Victoria Pink Gin (£19.99).

Selected products available in stores from 1^ST October and online from 14^thNovember onwards, treat yourself to some self-indulgence this winter. After all, you deserve it!

Oliver Cromwell 1599 Sloe Gin (£9.99, 50cl)
Available nationwide in stores and online from 1^st October
From the first taste, an intensely aromatic plum and cherry flavour resonates throughout the mouth, closely followed by a hint of almond from the stone of the sloe fruit, giving a full and complex taste. The London Gin swiftly makes an appearance, cutting through plummy notes with a crisp tone of juniper and coriander. Combined, this creates a warm yet refreshing gin that’s so delicious, you could even enjoy as dessert. A real pleasure to drink.

Topaz Blue Premium Gin (£13.99, 70cl)
Available in stores from 1^st October
Elegance in a bottle: a balanced mix of wild botanicals and fruits with a touch of citrus and juniper. Mix with frozen berries for a perfect festive tipple to crack open for seasonal celebrations.

La Fleuriste French Gin (£19.99, 70cl)
Available nationwide in stores and online from 14^th November
A beautifully floral gin, crafted from 17 carefully selected botanicals and spices. On the nose, this gin is complex and elegant, with delicate notes of blossom closely followed by a citrus and juniper finish.

Gin Lane 1751 Old Tom Gin (£19.99, 70cl)
Available in stores and online from 14^th November (not available in Scotland)
Inspired by an old Victorian recipe, this Old Tom Gin is a lighter, less intense alternative to the London Dry Gin. Star anise botanicals and a dash of refined sugar create a full-bodied and perfectly balanced gin – silky, smooth and a deliciously sweet profile.

Gin Lane 1751 Victoria Pink Gin (£19.99, 70cl)
Available in stores and online from 14^th November (not available in Scotland)
See Christmas through rose tinted glasses with this delicious gin, mixed from eight botanicals (juniper, coriander, angelica, orris root, Sicilian lemon, Seville orange, cassia bark and star anise) following a traditional Victorian recipe. This gin has a beautiful pink hue from Angostura bitters and is perfectly balanced between sweet and dry. An extremely thoughtful present this winter.

Boyle’s Premium Irish Small Batch Craft Gin (£19.99, 70cl)
Available nationwide in stores and online from 14^th November
New to Aldi UK, this gin has a successful past in Ireland, where it won 2016 ‘Overall Best Gin’ at the Irish Whiskey Awards. A well balanced dry gin, scented with hints of orange and juniper. An initially spicy flavour followed by a mellow and smooth finish. Excellent value.

Needle Blackforest Gin (£14.99, 50cl)
Available nationwide in stores and online from 14^th November
A carefully distilled gin from a mix of 11 botanicals, ranging from lavender to hand-picked spruce needles. Complimented by hints of ginger and sun-dried lemons and oranges, this gin is both unique and distinctive. Enjoyed best on the rocks to bring out its spruce needle undercurrents.

Oliver Cromwell London Dry Gin (£9.97, 70cl)
Available in stores now
2017 has been an impressive year for Oliver Cromwell London Dry Gin, which scooped a gold medal at the 2017 IWSC Awards, beating competitors up to six times the price. Light, with a touch of juniper, Oliver Cromwell London Dry Gin has a clear, crisp and complex flavour, ideal for the ultimate gin and tonic. This is sure to be a popular tipple at the Christmas party.

Ridge Valley Premium Tonics (£1.79, 4 x 200ml)
Available in stores from 14th December
Where there is Gin, there has to be tonic. Designed to be a cut above your standard tonic water, Ridge Valley Premium Tonic has a gentle sweetness and clean and crisp taste with a slightly bitter finish, this premium tonic is the perfect partner for your gin of choice.

- Ends -
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

[1] Nielsen Scantrack, data to 12/08/17 vs year ago

7
Dec

SMALL BUT MIGHTY ALDI OFFERS DELICIOUS FESTIVE MINIS AT UNBEATABLE PRICES

Good things do come in small packages thanks to discount supermarket Aldi’s bite-sized Christmas offerings. Perfect as canapés for Christmas Eve, hors d’oeuvres on Christmas Day, or delicious snacks on Boxing Day (when you can’t quite face another full meal), the choices are endless and available at unbeatable prices.

Aldi’s Specially Selected Mini Casserole Pots (£3.29, 12 pack) are shortcrust pastry ‘pots’ filled with roast pork or beef brisket and finished with a tasty crumb topping. Choose from Hog Roast and Crackling Crumb or Beef Brisket and Stilton Crumb. In store from 12^th December.

The Specially Selected Chorizo Sliders (£3.29, 8 pack) are bite-size chorizo and pork burgers topped with mozzarella and chilli melts and a chorizo and red pepper relish, served in a mini brioche bun. In store from 12^th December.

Aldi’s Specially Selected Hot Dogs and Mulled Wine Chutney (£3.29, 10 pack) are bite-sized hot dogs served in mini brioche buns with a tasty mulled wine chutney. In store from 12^th December.

The Specially Selected Mini Beef Croissants (£2.49, 12 pack) are bite-sized buttery, golden croissants generously filled with tender British Beef. In store from 21^st November.

Aldi’s Specially Selected Mini Pulled Beef Yorkshire Puddings (£2.49, 12 pack) are mini Yorkshire puddings made with free range eggs then filled with slow cooked prime British pulled beef brisket. In store from 21^st November.

The Specially Selected Mini Quiches (£1.49, 150g) are available in British Maple Bacon and Barber’s Coastal Cheddar Quiche Lorraine, Wiltshire Ham, West Country Cheddar and Leek, or British Goat’s Cheese and Roasted Red Pepper. In store from 12^th December.

Aldi’s Specially Selected Mini Mince Pies (£1.79, 12 pack) are traditional all-butter pastry pies in a delicate canapé-sized serving. Choose from Classic or Spiced Caramel. In store now.

The Specially Selected Mini Christmas Puddings (£3.49, 180g) are light, moist, bite-sized Christmas puddings made with fruits, spices and a dusting of edible shimmer. Choose from Mulled Wine or Cherry Kirsch. In store from 14^th November.

Aldi’s Specially Selected Mini Chocolate Cups (£2.99, 12 pack) are Belgian chocolate cups filled with a sweet cream and sauce, hand-finished with chocolate curls. Choose from Passion Fruit or Salted Caramel. In store from 21^st November
The Specially Selected Mini Tarts (£2.99, 9 pack) are golden all-butter pastry tarts with a choice of three sweet fillings – Lemon & Milk Chocolate, Belgian Milk & White Chocolate, or Passion Fruit & Dark Chocolate. In store from 21^st November.

With Aldi’s Moser Roth Chocolate Canapés and cups (£4.99, 210g/220g) choose from bite-sized delicacies filled with luxurious milk and white chocolate ganache fillings. In store from 7^th December.

7
Dec

GET THE PAR-TEA STARTED WITH FESTIVE INFUSIONS FROM ALDI Sound like your cup of tea?

Discount supermarket Aldi is launching a collection of festive infused tea bags available in Elegant Prosecco, Warming Mulled Wine, and new for 2018, Fabulous Raspberry Prosecco and Sophisticated Espresso Marteani. The four infusions come in pyramid shaped tea bags and will be available in Aldi stores across the UK from 7^th December, and at just £1.99 per box of 15 tea bags, they make perfect stocking fillers or secret Santa gifts.

NEW! Specially Selected Sophisticated Espresso Marteani Infusion is a rich Espresso Martini cocktail style flavour blend infused with the sharp and sophisticated flavour of a martini combined with the richness of coffee.
NEW! Specially Selected Fabulous Raspberry Prosecco Infusion is a delicately flavoured, naturally caffeine-free infusion which combines the sweet taste of raspberry with vibrant fruits reminiscent of prosecco for a fabulously fun cup of tea.
Specially Selected Elegant Prosecco Flavoured Infusion This festive-tasting, naturally caffeine-free blend boasts a vibrant festive taste with a hint of prosecco and is the perfect tipple for anyone with a penchant for the finer things.
Specially Selected Warming Mulled Wine Infusion delivers a sweet, warming taste with a winter mix of seasonal fruits and spices. This naturally caffeine-free blend is made with apple, cinnamon, orange and clove mixed with the flavours of vanilla, sangria and orange to give a warming mulled wine taste.
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, says: “This Christmas we’ve combined four fantastic, festive flavours into our Specially Selected Infused tea bags so you can enjoy the taste of your top festive tipple whilst enjoying the benefits of a warming cup of tea. This is another example of amazing quality products at Aldi’s everyday low prices.”
But remember, as with all Specialbuys, once they’re gone they’re gone!
-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

7
Dec

HAVE A (STRESS FREE) MAGICAL CHRISTMAS WITH ALDI

Christmas is a magical time of year full of festive spirit, food and fun. But, with cooking duties often falling to a select one or two, the picture perfect magical day that was imagined can go from calm to carnage. But, that need not be the case as this year, discount supermarket Aldi is delighted to present a carefully curated range of festive foods that take the fuss out of cooking to ensure a stress-free Christmas which can be enjoyed by all.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “At Aldi we believe the festive season should be relaxing and enjoyable whether you’re the guest or the chef. To help customers achieve this, we have created a range of exceptional quality and value products that will help keep stress to a minimum this Christmas.”

Seafood Starters
Starters will not cause stress or worry with these delicious options:

Aldi’s Specially Selected Shellfish Platter (£9.99) is a seafood lover’s delight with Orkney Crab Pâté, Scottish Salmon Flakes, Scottish Smoked Salmon, Prawns and Marinated Squid Rings to choose from and enjoyed with the accompanying Marie Rose dip. Simply display on a plate, place in the middle of the table and let the rest take care of itself. (Available in store from the 19^thDecember)

Aldi’s French styled Specially Selected Fish and Seafood Verrines (£3.49) are the perfect statement starter and would not look out of place in a Michelin starred restaurant. Presented in stylish verrine glasses, these fish and seafood delicacies are available in two choices – luxury oak-roasted smoked salmon layered with beetroot pickle, prawns and oak-roasted smoked salmon flakes or luxury crab and prawn, with crab pâté, a creamy soft cheese crème fraiche mousse and topped with prawns.
(Available in store from 31^st October)

The Main Event
Whether you’re serving turkey, beef or vegetarian, Aldi has plenty of low prep options to keep things calm in the kitchen:

Aldi’s Specially Selected Stuffed Turkey Parcel (£8.99) is topped with bacon and wrapped around delicious parcels of sage and shallot stuffing or cranberry and thyme stuffing with an orange and prosecco glaze. One of the biggest worries when it comes to the main course is storage space, but this delicious main comes frozen, leaving plenty of room in the fridge for other festive treats. (Available in store from 3^rd October)

Specially Selected British Beef Chateaubriand with Red Wine Sauce (£9.99) is 21-day matured and expertly hand-trimmed for supreme tenderness and flavour. The cook from frozen cooking instructions mean you simply place in oven and cook for the required time. What could be easier? (Available in store from 3^rd October)

Cater for the vegetarians or flexitarians on the dinner table with Aldi’s Specially Selected Vegetable Nut Roast (£3.49). Choose from Beetroot & Brie with a cranberry sauce centre or Root Vegetable, Quinoa & Cheddar with a red onion marmalade centre. (Available in store from the 21^st November)

Simple Sides

Aldi’s Specially Selected Rainbow Vegetables (£1.99) is a pre-prepared dish containing Chantenay carrots, purple carrots, red onion and parsnips tossed in butter with thyme. No peeling or chopping of vegetables required, simply place in the oven. (Available in store from the 19^th December).

Specially Selected British Outdoor Bred Pork Sausages Wrapped in Bacon (£2.19) reduces the need for fiddly wrapping of bacon round sausages. (Available in store from the 1^st December)

For even less peeling and chopping try Aldi’s Specially Selected Roast Potatoes in Goose Fat (£1.79). They’re pre-cut, seasoned and ready to go straight in the oven! (Available in store from the 19^th December)

Dazzling Deserts
Missed that crucial moment three months ago when you planned to make your own Christmas cake? Fear not for Aldi has this dazzling selection of pre-prepared Christmas puddings:

Aldi’s Specially Selected Exquisite Jewelled Cake (£8.49) is made with Bellucci Amaretto liqueur and topped with a trio of cherries, almonds and brazil nuts and sliced apricots. It comes ready to serve and ready to eat and is available in store from 14^th November.

Aldi’s Specially Selected Golden Topped Christmas Pudding (£7.89) is a gloriously sticky pudding made with the finest vine fruits, cherries and pecans, steeped in stout, port, brandy and drenched in orange liqueur. A dazzling dessert that will amaze your guests. (Available in store from the 15^th October)

On sale from 19^th December, Aldi’s Specially Selected Festive Tiffin (£9.99 for 600g) is here to steal the show. The tipsy tiffin bar is made with Californian raisins soaked in lashings of dark rum, Morello cherries and biscuit balls, smothered in luscious Belgian milk chocolate and finished with a shimmering gold lustre. This stand out dessert is just waiting to be photographed!

Worthy of centre stage, Aldi’s hand finished Specially Selected Exquisite Chocolate Robin, is new to the Christmas range for 2017. The beautiful handcrafted Specially Selected Exquisite Chocolate Robin, made using the finest chocolate, hazelnut praline and honeycomb, has been designed and made exclusively for Aldi by a team of award-winning master chocolatiers who specialise in creating exceptional luxury chocolates. Slice and share this stunning centrepiece for a truly exquisite Christmas extravagance. (Great price in store, on sale from 7th December).

-ENDS-
For more information, please contact the Aldi Consumer Press Office on: T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

7
Dec

ALDI LAUNCHES ‘JO MALONE’ INSPIRED GIFTING COLLECTION IN TIME FOR CHRISTMAS

·         Range includes ‘three wick’ centrepiece candle, mini candle trio gift set, diffuser trio gift set and room spray
·         Available in stores from 3^rd December
·         Prices start at just £3.49
Following the success of Aldi’s luxury ‘Jo Malone inspired’ candles and diffusers, the discount supermarket is launching a NEW limited-edition range of Christmas gifts and home fragrances to the collection.

Inspired by premium brand Jo Malone, the collection offers customers the chance to indulge in guilt free luxury during Christmas, without breaking the bank. So whether it’s a little something for you, or as gift for that special someone, there’s something for everyone in the collection, all at incredible value.

Launching in store from early December, you’ll need to be quick as with all Specialbuys, once they’re gone, they’re gone!

Luxury Three Wick Candle Centrepiece - £9.99, 700g
At 700g, this centrepiece is sure to make an impression. Benchmarked against Jo Malone’s ‘deluxe’ candles (600g) which cost £120 each, these three-wick wonders will make a welcome addition to any interior. Available in Pomegranate Noir and Lime Basil & Mandarin, the candles come complete with statement silver lids and finished with premium black bows. Available in store from 3^rd December.

Premium Glass Room Spray - £3.49, 100ml
These beautifully, individually wrapped fragrances come in four scents: Lime, Basil & Mandarin, Pomegranate Noir, Red Roses and Freesia & Pear. Presented in luxe glass bottles, the room sprays will be available in store and online for just £3.49 offering exceptional value. Available in store from 3^rd December.

uxury Candle Gift Set - £9.99, 3 x 250g each
This indulgent set includes three single wick travel candles (250g each). Available in two scent combinations: Lime, Basil & Mandarin, Pomegranate Noir, and Freesia & Pear or Orris & Sandalwood, Sage & Sea Salt and Red Roses - the candles can be burnt individually, or together, to fill your home with scent. The whole set can be picked up for under £10, less than half the price of one of Jo Malone’s travel candles (£23 for 60g). Available in store from 7^th December.

Luxury Diffuser Gift Set - £9.99, 90ml each
Containing three luxury travel diffusers, this gift set is perfect for someone who likes to mix it up when it comes to their home fragrance. The set is available in two ‘trios’ of scent combinations: Lime, Basil & Mandarin, Pomegranate Noir, and Freesia & Pear or Orris & Sandalwood, Wood Sage & Sea Salt and Red Roses. The diffusers are beautifully presented in premium packaging and available in store from 7^th December.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

1
Dec

Do it right this Christmas with Aldi’s Gifts for the DIY enthusiast range

With the festive season around the corner, it’s the perfect time to get home improvements sorted before the new year. Aldi’s Gift’s for the DIY Enthusiast range is on sale in stores and online from 19^th November and contains all the tools any avid DIY, from beginners to veterans could need, but shoppers will have to be quick, as with all Specialbuys, once it’s gone, it’s gone!
With everything from a 31 Piece Screwdriver Set (£6.99) to a Scroll Saw (£69.99), the range contains everything that could be needed to get all home improvements complete, ready to reveal a new home for the new year.
DIY lovers can pick up an absolute bargain with Aldi's 41pc Premium Drill Bit Set (£8.99) – sure to be their most used gift this holiday season!
Pair with this 18V LI-ION Brushless Drill & Driver Kit (£119.99) for the ultimate gift. The set includes a hammer drill, impact driver and LED work lights, easy to use for absolute beginners and DIY

The range is available in stores nationwide and online at www.Aldi.co.uk on 19^th November, but shoppers must be quick because as with all Specialbuys, once they’re gone, they’re gone!

The Gifts for the DIY Enthusiast range is available in stores and online from 19^th November while stocks last

18V LI-ION BRUSHLESS DRILL & DRIVER KIT	£119.99
SCROLL SA	£69.99
20W LED TORCH	£14.99
3.6V LI-ION CORDLESS SCREWDRIVER	£12.99
BIT SET 80PCS	£9.99
DIY MANUAL	£9.99
41PC PREMIUM DRILL BIT SET	£8.99
MULTI USE HEAD TORCH	£7.99
31 PIECE SCREWDRIVER SET	£6.99
LED PRECISION SCREWDRIVER SET	£1.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on: aldispecialbuys@ClarioncComms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

1
Dec

ALL THEY WANT FOR CHRISTMAS IS.. ALDI’S CHRISTMAS TOY RANGE

1
Dec

ALDI JOINS THE CHRISTMAS RACE WITH NEW PREMIUM TOY COLLECTION

- Including Land Rover and Jaguar Ride On Toys -
New for this year and just in time for Christmas, Aldi is widening its gift offering with a new selection of premium ride on toys, including a lifelike pony plus an officially licensed Land Rover and Jaguar. Available online from 26^th November and in-store from 30th November, shoppers can order from www.aldi.co.uk/c/specialbuys/toys for an extra-special gift this Christmas!

This delightful Ride On Pony (£129.99) has a high-quality plush body so it feels like the real deal! There’s no need for batteries: simply ride and fall in the faux fur leather saddle to move the pony’s legs and use the handles to guide the pony in the right direction – wheels on the feet make it easy to gallop forward. Available exclusively online, this authentic pony is suitable for four year olds and above, and, by saddling up, is the perfect way for them to improve their balance.

Aldi’s Ride On Land Rover (£74.99) offers hours of fun for the little ones this Christmas. Easy to operate and steer, this officially licensed toy is brilliantly detailed and authentically designed. Available in sleek black, the Land Rover has a maximum speed of 3mph, an MP3 facility to blast out the tunes and even an electric horn!

Or, kids can mimic their parents this Christmas with this Ride On Jaguar (£59.99). The car features working headlights and rear lights and is an official miniature replica of the original – simply press the accelerator for speeds up to 3mph and release to stop at any red light.

Julie Ashfield, Managing Director for Corporate Buying at Aldi comments: “We’re thrilled to be offering families the chance to go all out this Christmas with our quality range of premium toys. It’s the first time we’ll be selling both the Land Rover and Jaguar toys as well as the unique Ride on Pony and we’re hopeful they’ll attract both Aldi-lovers and new fans alike.”

The Ride On Toy range is exclusively available to pre-order online from 26th November, but be quick – once they’re gone, they’re gone!

Product	Price
PONY RIDE-ON (Available Exclusively Online)	£129.99
6v Ride On Land Rover	£74.99
6v Ride On Jaguar	£59.99

For further information, images or to request a sample, please contact the Aldi team on:
Aldi.specialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
-Ends-
Notes to editors:
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 05/11/2017, Aldi grew sales by 13.1% and has a 6.7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi currently offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·         Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
·         Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
·         In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
·         Recent research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.
  Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

1
Dec

ALDI IS THE ONE STOP SHOP FOR PORT

·         Retailer’s port range takes home Gold, Silver & Bronze medals at prestigious wine competition
·         Over 50 Aldi bottles are named amongst the best wines in the world
·         Aldi now sells 20% of the world’s 40 Year Old Tawny Port

(Thursday 30^th November 2017, UK) Discount supermarket Aldi has excelled at an international competition, taking home over 50 medals in total for its wine range. Often referred to as the ‘Oscars’ of the wine world, the International Wine Challenge pits the very best wines from around the world against each other in a series of rigorous blind taste tests.

Aldi’s Maynard’s 1992 Late Bottled Vintage Port (£19.99), a full bodied port with flavours of blackberry, blackcurrant and cherry was awarded the top gong by industry experts. The smooth and velvety tipple was closely followed by its 40 and 10-year-old Tawny Port counterparts, which took home Silver medals. This isn’t the first time the experts have praised Maynard’s 10 Year Old Tawny Port (£9.99), the multi-award winner also took home Gold at this year’s prestigious Decanter Wine Awards.

Aldi’s range of ports were commended for their fantastic quality and incredible value for money. Four bottles in total were awarded medals, from the 2013 Maynard’s Late Bottled Vintage Port that retails at just £9.99 to a premium Maynard’s 40-Year-Old Tawny Port (£29.99), making the retailer a one stop shop for port this Christmas.

The timely announcement for Aldi’s latest medal haul comes in the same week that the budget retailer has revealed that it sells 20% of the world’s 40-Year-Old-Tawny port[1]. With 24 accolades for its port and sweet wine range this year alone, it is no surprise that shoppers are flocking to Aldi to get their favourite fortified tipples.

Aldi’s Chateau de Myrat Sauternes Grand Cru Classe (£11.99) dessert wine also took home a Gold medal, being praised for its flavours of ginger, orange peel and apricot and mango notes.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, said “We are absolutely delighted with the results of the International Wine Challenge - winning over 50 medals at such a prestigious competition is a real testament to the quality of our wine range.
“This year we have seen an increased demand for drinks such as port and sherry – drinks often associated with an older generation which are now enjoying a revival. Barão de Vilar; our longstanding port supplier has been working closely with our UK buying team for years, producing some of the world’s best ports exclusively for our shoppers at unbeatable prices.”
Aldi has had an extremely successful 2017, having won three wine retailer titles including Multiple Wine Retailer of the Year at the Drinks Retailing Awards, Retailer of the Year at the Drinks Business Awards and Drinks Retailer of the Year at the Quality Drink Awards along with over 200 medals for its drinks range in total.

The full list of award winning Aldi wines at this year’s International Wine Challenge (Tranche One) is as follows:

Gold
Chateau de Myrat Sauternes Grand Cru Classe 2013
Maynard's Late Bottled Vintage Port 1992
Silver
De Bortoli Sumptuously Rich Pudding Wine
Exquisite Collection Cremant Du Jura 2014
Greco Di Tufo 2016
Recioto Di Soave 2015
Redwood Hills Single Vineyard Marlborough Sauvignon Blanc 2017
Maynard’s 10 Year Old Tawny Port
Maynard’s 40 Year Old Tawny Port
Exquisite Collection Cream Sherry
Finca La Pampa Barrel Selected Pinot Noir 2016
Exquisite Collection Clare Valley Riesling 2017
Exquisite Collection Clare Valley Riesling 2016
Veuve Monsigny Blanc de Blancs Vintage Brut 2006
Cairanne Domaine de la Belle Estelle 2016
Te Rakau Merlot Cabernet Sauvignon 2015
Exquisite Collection New Zealand Pinot Noir 2015
Exquisite Collection Ribera del Duero 2016
Bronze
Berton Vineyards Botrytis Semillon 2016
Exquisite Collection Leyda Sauvignon Blanc 2016
Astelia Pezenas 2016
Venturer Costieres de Nimes 2016
Vignobles Roussellet Pinot Noir
Zom Douro Reserva 2015
Maynard's Late Bottled Vintage Port 2013
Stellenbosch Cabernet Merlot 2016
Exquisite Collection Amontillado Sherry
Baron Amarillo Rioja Reserva 2013
Meadowhawk Cellars Old Vines Zinfandel 2015
Exquisite Collection Argentinian Malbec 2016
Iron Horse Shiraz 2016
Veuve Monsigny Rosé Brut
Toro Loco Reserva Utiel Requena 2013
Commended
The Forgotten One Entre Deux Mers 2016
Astelia Limoux 2016
Exquisite Collection Plan de Dieu Chateau La Diffre 2015
Gavi Di Gavi 2016
Organic Prosecco 2016
Exquisite Collection Valpolicella Ripasso 2014
Freeman's Bay Marlborough Sauvignon Blanc 2017
Leaf Plucker Sauvignon Blanc 2017
Exquisite Collection Fino Sherry
Don Tomas Argentinian Malbec 2016
Exquisite Collection Limestone Coast Chardonnay 2016
Exquisite Collection Australian Shiraz 2016
Exquisite Collection Chilean Sauvignon Blanc 2017
Exquisite Collection Fleurie 2016
Veuve Monsigny Vintage Brut 2003
Cotes du Rhone Villages 2016
Freemans Bay Pinot Gris 2017
Te Rakau Chardonnay 2016
Makaraka Sauvignon Blanc 2016
Animus Douro 2016

- Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to editors:
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 05/11/2017, Aldi grew sales by 13.1% and has a 6.7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi currently offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·         Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
·         Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
·         In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
·         Recent research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

[1] Instituto Vinhos do Douroe Porto (IVDP) 30/11/17

30
Nov

#NAPPYHACKS A FRANK AND HONEST GUIDE TO CHANGING NAPPIES FROM ALDI MAMIA AND DADBLOG UK

Congratulations, you’re a new Dad! Welcome to the world of varying sleep patterns, the intricacies of car seats and cot building, and the one task that can truly be described as Herculean… nappy changing. With 25% of a family’s weekly child care now carried out by Dad,¹ gone are the days when the nappy change fell solely to mum.

To get you through the twelve (yes, twelve) changes you’ll be making per day, Aldi Mamia has partnered with Dad Blog UK to provide the essential #NappyHacks:
1.       “First and foremost, distraction is key when it comes to making nappy-changes as quick and pain-free as possible. Get your baby’s attention away from...down there, by donning some snazzy, dangly headgear to act as a visual aid. No, you may not look your best, but it will make baby happy and might buy you 30 seconds less wriggle time, even if you do look like a muppet.
2.       Here’s something that unwittingly catches out many first-time parents and makes baby scream… COLD HANDS! Whilst it might be tempting to wear your thermal gloves, it’s probably more sensible to run your hands under hot water before you start. Remember – warm hands = happy baby.
3.       Do you have a son? Be warned that as soon as a nappy is removed, the rush of cold air is often enough to encourage them to pee themselves. Brace yourself and have a spare paper cup handy to shield the area AND deflect-and-collect said liquid! That or consider wearing goggles.
4.       Can’t believe how much your tiny tot has grown? Believe me, you soon will if your baby isn’t wearing the right size nappy. Too tight and baby will be uncomfortable and potentially popping out the flaps. Too loose and you’re going to have one hell of a clean-up job (quite literally) on your hands. Fret not though and put away the measuring tape…to make sure you’re using the correct nappy for your baby’s age and weight, consult Aldi Mamia’s helpful guide which outlines the different sizes available.
5.       You’ll soon come to realise that nappy rash cream is an essential friend to your baby’s bottom – but a total foe to yourself and your clothes (which it will probably end up smeared all over). Consider donning a pair of Marigolds to avoid it becoming a fashion accessory or worse still, an unwanted condiment in your lunch...or alternatively have a pack of Mamia Sensitive Baby Wipes to hand.
6.       Baby done an absolute honker? Try applying a peg to your nose to keep out the fumes. Your partner will love your dedication to the cause, or you could just bag the problem with Aldi’s Nappy Sacks and dispose of it as far away as physically possible.
7.       At some point, your baby WILL do a ‘poonami’ of epic proportions. Few new parents realise it, but baby grows are designed to be rolled down over the shoulders (as well as pulled up over the head) to help prevent muck spreading all over your child’s back, head and hair. #yourewelcome”
Mind. Blown? If you’re a total nappy novice, you’ll be glad to know that Aldi Mamia nappies contain super stretchy sides and flexible leg cuffs to help prevent leaks. They also have overlapping resealable fasteners to fit small and big babies snug and securely. Aldi’s Award winning Mamia nappy range is suitable for newborns and babies of all ages and sizes but if you’re not sure which size you should be using, see our appendix for a handy guide.

Aldi Mamia nappies cost as little as 5p per nappy,² and they don’t just come with a great price tag, they’ve also secured Gold for four consecutive years at the Mother & Baby Awards in the Best Disposable Nappy category and were awarded 10 accolades at the Prima Baby Awards 2016, with the Newborn and Ultra Dry Nappies taking Gold in the nappy categories. And if that wasn’t enough the entire range of nappies has been endorsed by the Good Housekeeping Institute
Goggles at the go, pegs on nose and hat on head? Good luck you’re ready to go!

For more information, please contact the Aldi Consumer Press Office on: 020 7025 6611 or email aldimamia@redconsultancy.com.

Aldi Mamia Newborn Nappies
Size 1	2-5 kg	4-11 lbs
Size 2	3-6 kg	6-13 lbs
Aldi Mamia Ultra Dry Nappies
Size 3	4-9 kg	9-20 lbs
Size 4	7-18 kg	15-40 lbs
Size 4+	9-20 kg	20-44 lbs
Size 5	11-25 kg	24-55 lbs
Size 5+	13-27 kg	29-60 lbs
Size 6	16+_kg	35+ lbs
Size 6+	17+ kg	37+ lbs
Aldi Mamia Easy Pants
Size 5	12-18 kg	26-40 lbs
Size 6	16+ kg	35+ lbs

29
Nov

TAKE A TRIP DOWN THE BABY AISLE FOR ALL YOUR BEAUTY ESSENTIALS FROM ALDI MAMIA

When you’re busy catering to your baby’s every need, stocking up on your own daily essentials is less of a priority. Next time you find yourself low on your favourite beauty essentials, why not think twice about your trusted baby product stash? From baby wipes, baby shampoo and cotton wool pads, Aldi Mamia’s core range not only contains everything you need for your little one, but will also rival your beauty must haves too – at a fraction of the price!

Mamia Baby Shampoo, 79p for 500ml - Make-up Brush Cleaner
This mild, tear-free formula is a perfect staple for newborns and is formulated with vitamin E to gently nourish skin and hair. We say, if it’s gentle enough for babies, you can definitely trust Mamia Baby Shampoo on your favourite make-up brushes as well. Get your tools of the trade squeaky clean in seconds with this forgotten hero. Parents using Johnson’s Baby Shampoo (500ml) will find themselves spending 65% more, so why not switch to Aldi Mamia and make the saving?1

Mamia Sensitive Baby Wipes, 55p for 64 Pack - Handbag/Baby Bag Essential
Any mum knows that baby wipes are the ultimate all-rounder and wouldn’t leave the house without them. And, not only are they a must-have for dirty faces and sticky fingers, they’re also great for removing make-up smudges. Aldi Mamia Sensitive Baby Wipes 64 pack (55p) contain a dermatologically tested lotion with natural Aloe Vera and Chamomile, making them a gentle yet effective cleanser. And there are savings to be made...
Parents buying Pampers Sensitive Baby Wipes 56 pack, £1.50 could make a 63% saving every shop if they switched to Aldi Mamia – and would get eight more wipes, making your money go even further.²

Lacura Cotton Wool Pads, 69p for 200 - Nail Varnish Essential
Priced at 69p for 200 equating to only 0.3p each, these handy little lifesavers are both a baby and beauty must-have. Useful to help keep your little ones clean, these thicker and absorbable pads are also ideal for helping remove nail varnish and tougher makeup. Get more for your money with the twin-pack, and make sure you take these toiletry essentials wherever you go.

-ENDS-

29
Nov

ALDI MAMIA’S NAPPIES NAMED BRITAIN’S BEST ONCE AGAIN

For the fifth year in a row, discount supermarket Aldi has scooped gold for its Aldi Mamia nappy range at the Mother & Baby Awards 2018, securing its place as Britain’s favourite best value nappy brand. Aldi Mamia won in the coveted Best Value Disposable Nappy category, beating stiff competition from other shortlisted supermarkets including Asda, Tesco and Ocado.

Available in sizes ranging from Newborn to Size 6 Easy Pants, the award-winning Mamia nappies are on average a whopping 76% cheaper than the nation’s leading brand. And, with a newborn’s nappy needing to be changed up to 12 times a day, at just 4.2p per nappy, switching to Aldi Mamia can help parents save as much as £604.40 per year.[i]

And the awards didn’t stop there…Aldi’s Mamia 100% Organic Stage 1 Breakfast Pouch range was named Best Baby Food Range beating Annabel Karmel Favourites, whilst Mamia Fragranced Baby Wipes beat brand Pampers to secure the Best Baby Wipe trophy.

Voted for by readers of Mother & Baby Magazine, Aldi’s win reflects the growing popularity of their own-label baby and toddler range, which continues to expand and offer a variety of daily essentials and non-food Specialbuys to equip parents with quality products at unbeatable value.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We are thrilled to have been awarded gold for our Aldi Mamia nappy range at this year’s Mother & Baby Awards for the fifth year running. This is a real testament to our commitment to offering customers quality products at unbeatable prices. Costing a fraction of what our competitors charge, parents can rest assured they are using the best quality nappies for their babies without having to pay premium prices.”

For more information about Aldi’s award winning range, please visit www.aldi.co.uk.

ENDS

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

[i] Pampers Size 1 – 22 pack: £4.00 at Tesco
·         = 0.14p per nappy
·         = 12 per day x 0.18 = £2.16 per day
·         For a year: £2.16 x 365 = £788.40
Aldi Mamia Size 1 – 24 pack: £0.99

= 0.042p(4.2p) per nappy
= 12 per day x 0.042p = 50.4p per day
For a year = £184

Comparison: £788.40 – £184 = Save £604.40 with Aldi Mamia

29
Nov

BEER FOR DOGS? PAWSECCO FOR YOUR FOUR-LEGGED FRIEND? YOU’VE HEARD CORRECTLY…

Get ready for a purrfectly pawesome Christmas with Aldi

This Christmas, discount supermarket Aldi has something special for the whole family to enjoy on Christmas day – even the dearest doggies and feline friends. Developed with the expert nod of approval from vets, this year Aldi will be offering a range of festive food and drink created especially for cats and dogs and from just £0.89, it’ll be high paws all round.

You can now raise a glass and say ‘cheers’ with your four-legged friend, as party-time favourite prosecco is now available for pets with new Pawsecco at only £2.49 per bottle. With top notes of elderflower, nettle and a ginseng and limeflower finish, the refreshing drink is best served with food...pawfect!
If fancy fizz won’t get their tail wagging, a pint of ‘Bottom Sniffer’ might hit the spot. Offering the perfect refreshment after a long day running around, the £2.49 doggy tipple is made with natural ingredients such as dandelion and burdock and will give your dog the ultimate ‘tail swagger’.

Best of all, your pet won’t have to worry about hair of the dog the next morning, as these non-alcoholic, non-carbonated tipples are made with 100% natural ingredients and created with the advice of veterinary experts.

As well as delicious drinks, this Christmas Aldi is offering full Christmas lunches for pets. Including a turkey dinner for dogs (£1.49) and a four course Christmas meal for cats (£1.99) so you can give them a Christmas to remember.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “There are some 16 million dogs and cats in the UK; we are a nation obsessed with our pets and from speaking with customers we know many owners want to treat their fluffy family members at special occasions, especially at Christmas.

Offering the nation’s favourite fizz, prosecco, in a pet-friendly version as well as tasty turkey dinners, and Christmas puddings seemed like a perfect way to help families celebrate the festive season with their pets. Customers can treat their pets knowing that they are getting the best value treats on the market.”

Aldi’s terrier-ific Christmas pet range goes on sale on 7th December:

·         Bottom Sniffer Beer for Pets - £2.49
·         Pawsecco - £2.49
·         Four-Course Festive Meal for Cats £1.99
·         Three-Course Festive Meal for Dogs £1.99
·         Heart Shaped Turkey Treats £1.49
·         4-Pack of Christmas Puddings £1.99
·         Turkey Dinner for Dogs £1.49
·         Festive Dinner for Cats £0.89
·         Rawhide Gift Selection £3.99
For more information please visit: www.aldi.co.uk/c/specialbuys/pets

29
Nov

ALDI LAUNCHES SALTED CARMEL AND CHRISTMAS CRACKLING GAMMON ON 30TH NOVEMBER

Discount supermarket Aldi is launching two succulent gammon joints, which will be available in stores from 30^th November. Available in Salted Caramel or Christmas Crackling, each gammon can comfortably feed between 8-12 people and can be served hot or cold.

Aldi’s Salted Caramel Gammon Joint (1.4 - 2.1 kg. £6.49) is a medium to large gammon joint and the perfect centrepiece for any gathering. To give the meat a sweet, nutty and rich note simply pour the silky smooth caramel sauce over the gammon during the last 20 minutes of cooking. An exciting alternative to your traditional gammon joints and sure to be a crowd pleaser.
Aldi’s Christmas Crackling Gammon (1.4- 2.1kg. £5.99) has a warming, sweet maple cure finished with a Beechwood Smoke. The smoked rind together with the sweet maple cure is a delicious combination and a fantastic addition to any festive spread.
As with all Specialbuys, you’ll need to be quick because once they’re gone they’re gone!

24
Nov

GET INTO THIS CHRISTMAS SPIRIT THIS SEASON WITH ALDI

Crowned ‘Supermarket Own Branded Spirits Range of the Year’ at the International Spirits Challenge, yet boasting some of the lowest prices around, it’s cause enough for even the Scrooges amongst us to celebrate!

Liqueur
Specially Selected Irish Cream Liqueur, £6.99
Available online and in stores nationwide from 01/10/17
Size: 70cl
Carefully crafted from a blend of spirit, fresh dairy cream and oak cask matured Irish whiskey, this smooth, creamy tipple is the ultimate indulgence. Enjoy after dinner, paired with a sweat treat for the ultimate combination.

Specially Selected Chocolate Cream Liqueur, £8.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
Made with real Belgian chocolate, this liqueur is the perfect drink after dinner for those with a slightly sweeter tooth, or a great stocking filler for the chocoholic in your life.

Bellucci Amaretto Liqueur, £6.49
Available in stores nationwide from 01/10/17
Size: 70cl
This sweet liqueur delivers a fabulous almond taste experience. Enjoy over ice, or as an ingredient in a cocktail to get the Christmas party started.

Tamova Liqueurs Salted Caramel Vodka Liqueur, £9.99
Available in stores nationwide from 14/11/17
Size: 50cl
This Salted Caramel Vodka liqueur is made exclusively from natural caramel flavours, the finest rock salt and triple distilled British grain vodka, giving the warmth of the caramel a slightly salty edge. Enjoy neat over ice or pour over ice-cream for an adult sweet treat.

Clarke's Devil's Own Cinnamon Liqueur, £12.99
Available in stores nationwide from 14/11/17
Size: 70cl
Offering the attractive combination of spicy cinnamon and notes of bourbon whiskey, this liqueur manages to be soft, sweet and fiery all at the same time. Culminating in an overall sweet taste with a chilli kick, this is a drink that is set to get taste buds racing in the cold weather.

Specially Selected Pumpkin Spice Irish Cream Liqueur, £6.99
Available in stores nationwide from 05/10/17
Size: 70cl
This beautifully rich and creamy liqueur is an Autumn must-have; infused with Pumpkin Spice flavours and hints of cinnamon and nutmeg, it’s a wonderful winter sipper. Fabulous on its own over ice or added to coffee in a Pumpkin Spice Latte.

Ravini Italian Amaretto, £9.99
Available in stores nationwide from 14/11/17
Size: 70cl
This sweet liqueur is characterised by its instantly recognisable almond flavour. Enjoy this tipple either neat or over ice or, alternatively, for those looking to create some truly festive-inspired drinks, use it as an ingredient in any Christmas cocktail.

Specially Selected Crème de Cassis, £6.99
Available online and in stores nationwide from 14/11/17
Size: 50cl
Add this French liqueur to your fizz this New Year to ring in 2018 in style, without breaking the bank. Enjoy it over ice, or mixed with Champagne or Prosecco to make a classic Kir Royale cocktail.

Coffee Liqueurs, £6.99
Available in stores nationwide from 14/11/17
Size: 50cl
With a choice of espresso, cappuccino or latte macchiato, this is the perfect gift for the coffee-lover in your life. With each liqueur boasting individually rich, sumptuous flavours, these are sure to add a little oomph to your afternoon coffee.

Whiskies
Highland Earl Smoked Reserve Whisky, £13.49
Available online and in stores nationwide from 14/11/17
Size: 70cl
Fresh and fruity in flavour, this delicious whisky is packed with notes of toffee, smoke and sea salt. Drink neat, or on the rocks for an intense burst of flavour. If you’re looking for a cheese pairing, Aldi’s baking Camembert (RRP £4.99) will perfectly counteract the richness of the whisky.

Glen Marnoch 29 Year Old Single Malt Whisky, £39.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
This whisky is characterised by its surprisingly light and floral scent and gentle spices, sweet vanilla, and light fruit flavours. Presented in a premium wooden box, this whisky is ideal for gifting. Enjoy curled up in front of the fire, watching your favourite Christmas film for maximum satisfaction.

Irish Reserve 26 Year Old Single Malt Irish Whiskey, £39.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
Beautifully smooth and rich with an abundance of fruity notes, this whiskey is carefully balanced with woodier oak aromas and spices that have been left to deepen over time. The complex, long lasting, sweet finish makes this the ideal Christmas gift for the Whiskey connoisseur in your life.

Solo Clubhouse Premium Single Grain Whisky, £19.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
Defined by its light body, this whisky is soft and mellow with subtle oak notes and gentle vanilla aromas. To maximise your enjoyment of this particular bottle, pair it with tangy Christmas fruits like clementines or pears for the perfect blend of flavours.

Highland Black 8 Year old Scotch Whisky, £12.99
Available in stores nationwide now
Size: 70cl
This International Spirits Challenge Silver award winning whisky is made from a blend of Scotland’s finest grain and malt whiskies giving it a super smooth taste. Perfect for New Year’s Eve, pair this Scottish whisky with hearty renditions of Auld Lang Syne when welcoming in 2018.

Glen Marnoch Single Malt Whisky Gift Pack, £7.99
Available online and in stores nationwide from 14/11/17
Size: 3 x 15cl
A single malt scotch whisky, produced in one of the finest distilleries in the Highlands of Scotland. Defined by its rich aromas and vanilla and summer berry notes, this whisky has been matured in fresh bourbon barrels to create its stunning creamy toffee character.

Brandy
Specially Selected XO Brandy, £13.99
Available in stores nationwide from 01/10/17
Size: 70cl
Scented and elegant, this brandy has beautiful woody notes from being aged in oak casks for 5 years. This infusion results in a rich and complex flavour, complemented by hints of vanilla and nuts, creating a palate with a very smooth finish.

Chevalier 2002 Fine Champagne Cognac, £29.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
Distilled in Cognac, western France, this delicate, yet complex high-quality brandy blends floral notes with tobacco and honey flavours. Team with dark chocolate for the ultimate flavour combination.

Pierre Le Duc 1978 Armagnac, £27.99
Available online and in stores nationwide from 14/11/17
Size: 50cl
Produced in the Armagnac-Ténarèze region in Gascony, southwest France, this Pierre Le Duc 1978 Armagnac is a careful blend of dried fruits, maple and dark chocolate, boasting a taste that is balanced yet long on the finish. Drink this in small sips to ensure full enjoyment as an after dinner refreshment.

Rum
Pink Pigeon Spiced Rum, £19.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
Distilled at the oldest working distillery in Mauritius, this molasses based rum is infused with natural Bourbon Vanilla, handpicked from Madagascar. Named after the endangered Pink Pigeon bird, a donation will be made with every purchase to the Mauritian Wildlife Foundation to support the preservation of this treasured species.

Ron Mulata 7 Year Old Cuban Rum, £17.99
Available in stores nationwide from 14/11/17
Size: 70cl
Boasting a typical Cuban rum character, this spirit’s clear woody notes add a refreshing twist to this well-loved spirit. Use a splash of Ron Mulata 7 Year Old Cuban Rum to create the perfect Christmas cocktail, guaranteed to warm up any chilly night out.

Vodka
Saint Germont Premium French Vodka, £13.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
Distilled five times and produced using only the finest French wheat, this crystal clear vodka balances delicate citrus notes with hints of vanilla to create a notable sweetness and a long-lasting finish on the palate. Pair with caviar for a luxurious taste experience.

For more information please visit: https://www.aldi.co.uk/c/wines/spirits/All-Spirits

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910

20
Nov

ALDI’S SELL-OUT LACURA HOT CLOTH CLEANSER IS BACK

· The luxury Hot Cloth Cleanser is 85%* cheaper than premium Liz Earle equivalent
· Over 50% of stock sold within a week of the product going on sale in June

Discount supermarket Aldi took beauty fans by storm this summer with their Lacura Hot Cloth Cleanser 200ml (£3.99), which rivalled the premium equivalent from Liz Earle. Not only were beauty fans raving about the quality of the product, but at just £3.99, the Lacura version was 85%* cheaper than its benchmarked equivalent (£26).

Following the unprecedented customer demand, which saw more than 50% of stock being sold in just a week, the Hot Cloth Cleanser will be returning in store and online (aldi.co.uk) as a Specialbuy from Thursday 30^th November.

Made with rosemary, chamomile, cocoa butter and eucalyptus oil, the Lacura Hot Cloth Cleanser works to gently soften, tone and purify the skin. Massaged onto dry skin, the rich formula works to remove makeup and cleanse skin, leaving the face feeling refreshed. As with the Liz Earle equivalent, the Lacura product comes with a 100% muslin cloth to polish off the cleanser, all included in the mere £3.99 price tag.

The cleanser will be available in store and will feature online at aldi.co.uk for a limited time only – so hurry, once it’s gone it’s gone!

-ENDS-

Hot Cloth Cleanser
ALDI	LIZ EARLE
Lacura Hot Cloth Cleanser 200ml £3.99	Cleanse & Polish Hot Cloth Cleanser 200ml Tube £26.00
% SAVED WHEN SHOPPING AT ALDI	SAVE 85%* (£22.01)

*price for Liz Earle taken from http://uk.lizearle.com, October 2017
For more information, please contact the Aldi Health and Beauty Press Office on: 020 7025 6611 or email AldiHealthandBeauty@redconsultancy.com.

20
Nov

ALDI’S POPULAR WAGYU RIBEYE AND SIRLOIN STEAKS ARE BACK

On Thursday 23^rd November, discount supermarket Aldi will be bringing back one of the most expensive steak cuts in the world¹, for only £7.99! The Specially Selected Wagyu Sirloin Steak and Specially Selected Wagyu Ribeye Steak proved so popular when they were on sale earlier this year, selling out in just two days.

Taking their name from the famous Japanese Kobe Wagyu, which can sell for up to £500 a kilo in Japan, the meat is renowned for its distinctive marbling of fat which melts while it cooks, making for a super succulent, tender, melt-in-the-mouth steak.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, said: “We are committed to offering unique and premium quality at everyday low prices and our Wagyu steaks, which are sourced from some of the finest producers in New Zealand, are the perfect example of this.”

The Ribeye cut comes from between the rib bones of the bull and is marbled with more fat than most steaks, meaning it offers the boldest flavour. Whilst equally full-of-flavour, the Sirloin cut is slightly denser with a smaller proportion of fat. Both are best cooked on a high heat on a BBQ or frying pan.

Also, look out for the other great meat deals in store from 23^rd November:
·         Seabass with Butter (£3.39)
·         Mini Jamon Espanol (£14.99)
·         Tandoori Chicken Thighs (£2.99)
·         Ready to Cook Gammon Joint with Streaky Bacon (£4.99)
·         Duck Wings (£2.29)
·         Serrano Ham Leg (£29.99)

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

References:
¹http://www.steak-enthusiast.com/2010/06/8-of-the-most-expensive-cuts-of-beef-you-never-knew-you-had-to-have/

20
Nov

Christmas and New Year Opening Hours at Aldi

Everyone’s calendars get busy in the run up to Christmas and even the most organised of us might forget a festive essential! Whether it’s cranberry sauce, brussel sprouts or another batch of mince pies, don’t panic as Aldi will still be there for you over the Christmas period.

You can see the full schedule for Aldi’s opening hours here:

Christmas Eve: 10am-4pm
Christmas Day: CLOSED
Boxing Day: CLOSED
Wednesday 27^th – Saturday 30^th December: 8am-10pm
New Year’s Eve: 10am-4pm
New Year’s Day: CLOSED
Tuesday 2^nd January: 8am – 10pm

Happy Christmas Shopping!

17
Nov

SHH...NEW SECRET SANTA RANGE AT ALDI

Avoid the last-minute rush this Christmas with Aldi’s new Secret Santa range: a selection of fun, quality stocking fillers, with prices starting at just £1.99. So, whether it’s for the office party, close friends or a bit of family fun, the Secret Santa range at Aldi has you covered. Available in stores and online from 19^th November.

Check out Aldi’s DIY model set, including Cromwell Tank, ME109, Red Arrows Gnat, Jet Provost, Supermarine Spitfire or HMS Victory. With acrylic paint, brush and polystyrene cement, everything you need to build and paint your chosen model is included in the Starter Set Model Kit (£4.99).
ive the Premium Knitting Kits (£12.99) to someone who enjoys crafting or make it yourself as a special gift. Each kit contains all the yarn, needles and accessories you’ll need, plus full instructions. Choose from a winter jumper, mermaid blanket or knitted teddy.
Aldi’s Face Mats (£2.99) are perfect for family Christmas fun. Choose from Party Face Mats, Party Animals or Who Am I? Choose from 500 or 1000 piece Puzzles (£4.49) in a wide variety of designs, for ages 12 and over
Everyone’s favourite – Aldi’s Mr. Men/Little Miss Mugs (£1.99) are dishwasher and microwave safe. Choose from 3 Mr Men or 3 Little Miss designs. Why not try the Cork Travel Cup (£3.49) – the perfect stocking filler for the coffee-lover? There’s also the Ceramic Mug with Lid (£3.99), a 500ml ceramic mug with silicon lid to keep your favourite drink warm.
Make sure Santa knows whether your kids have been good with your very own Santa Cam (£4.99), with a realistic red flashing LED and decorated with Christmas decorations. Includes batteries and available in black or white.
Aldi’s Fleece Welly Socks (£3.99) are designed specifically for wearing with wellies. Choice of designs and colours, with children’s sized 10 – 2, and adult sizes 3 – 8.
Say bye bye to chilly toes! Ladies’ Winter Snuggle Socks (£3.99) come in five styles and are available in sizes 4 – 8.
Unsure what to buy for the office secret santa? Aldi’s Giant Poker/Drinking Golf/Beer Pong Games (£5.99) won’t disappoint. The Giant Poker includes 54 Giant Playing Cards and 108 Giant Laminated Card Poker Chips. The Drinking Golf includes 18 cards with challenges, 14 ping pong balls, a drinking golf base with floating flag and removable plastic cup, whilst Beer Pong includes 12x 1 litre beer cups and 2 oversized ping pong balls.

The full Secret Santa range is listed below, and will be available in stores from 19^th November, but be quick – once they’re gone, they’re gone!

PRODUCT	PRICE
PREMIUM KNITTING KITS	£12.99
STAINLESS STEEL HYDRATION BOTTLE	£5.99
LAP TRAY	£5.99
DRINKING GOLF/GIANT POKER/BEER PONG	£5.99
DRINK GAME GIFT SET	£5.99
COLOUR YOUR MUG/TRAVEL MUG	£4.99
STARTER SET	£4.99
SANTA CAM	£4.99
PUZZLES	£4.49
CERAMIC MUG WITH LID	£3.99
FLEECE WELLY SOCKS	£3.99
LADIES WINTER SNUGGLE SOCKS	£3.99
CORK TRAVEL CUP	£3.49
FACE MATS	£2.99
MR MEN & LITTLE MISS MUGS	£1.99

17
Nov

NEW STYLISH GIFTS FOR CHRISTMAS AT ALDI

Celebrate Christmas in style with Aldi’s Stylish Gift range, available in stores from 9^th November. The range includes some beautiful and premium pieces with prices starting at £3.99, but remember, as with all Specialbuys, once it’s gone, it’s gone!

The hottest new highstreet trend has landed at Aldi so Instagrammers should get ready for the Adult Mermaid Blanket (£19.99) – the perfect gift for those who enjoy an afternoon snuggled up on the sofa under a cosy throw. Available in teal, purple, grey or pink.
Slip into Aldi's Ladies’ Luxury Slippers (£5.99) for a stylish twist to any evening-loungewear-ensemble, whilst giving feet some much needed TLC. Complete with an ultra-comfy fleece-lining and available in pretty-pink-bow or grey-pom-pom designs, these slippers are not to be missed!
These stylish Men’s Moccasin Slippers (£7.99) are available in a choice of Tan/Navy Suedette, or Harris Tweed and will make the perfect gift for dads this Christmas.
Aldi’s selection of Men’s Smart Winter Hats (£3.99) are sure to impress this winter, with a range of designs, including flat cap, baker boy, trilby and trapper.
Staying on trend and keeping out the cold on chilly winter days has never been easier as Aldi are offering this warm and snuggly Scarf and Glove Set for just £9.99. Sets are available in a choice of black or grey to compliment any look.
These Merino Blend Hat & Glove Set (£12.99) is essential for keeping warm this winter - and with touch screen fingertips these gloves will keep tech-lovers happy too!
There will be no need for cold hands this winter thanks to Aldi's choice of Men’s Harris Tweed Gloves or Men's Leather Gloves (£12.99). Both pairs of gloves feature touch-screen capability and are available in Brown or Black. The Harris Tweed Gloves have an outer liner made from 100% wool with a leather palm, and the Men's Leather Gloves are 100% genuine leather.
Combine elegance and warmth with Aldi’s Ladies’ Luxury Leather Gloves (£9.99). Available in black, the gloves come with a choice of a delicate frill or fashionable fur cuff.
Aldi’s Men’s Smart Scarves (£4.99) will not only keep the cold out but are guaranteed to jazz up any outfit. Available in a choice designs and presented in a gift box - perfect for gifting.
Aldi's Ladies’ Leather Purses (£6.99) are the perfect stocking-filler for style-hunters. Made with quality dark brown and black leather and available in a range of sizes and styles with a polished finish, this is the perfect gift for that special someone.
A timeless present to last the years, this classic Luxury Leather Holdall (£49.99) is sure to impress. Available in black leather with contrasting silver hardware, or brown leather with classic brass fittings. With an over the shoulder strap for comfort and printed inner lining, Aldi’s leather holdall is designed to maximise functionality and style.
Ideal for travelling in style, this sophisticated, lightweight Ladies’/Men’s Leather Washbags (£14.99) are crafted from hard-wearing cowhide leather. Available in brown or black for men and striking pink, metallic and rose gold, complete with decorative tassel for women.
Aldi’s Vanity Case (£14.99) is the perfect gift for beauty lovers. Available in silver or fashionable rose gold, the case has a carry handle and four concertina compartments. Its soft velvet interior adds an air of luxury while the acrylic base can easily be wiped clean.
With a high speed motor, this compact Rotary Shaver Gift Pack (£19.99) is suitable for wet or dry use - the perfect Christmas gift for men on the move
Find the perfect gift for her this Christmas in this classic Ladies’ Stylish Watch Gift Set (£9.99). Presented in a delicate box, each watch comes complete with a choice of additional gift; Card Holder, Purse, Tassel Keyring or Pom-Pom Keyring.
For stylish gents this festive season, Aldi is offering the gift of time with its Men's Stylish Gift Sets (£9.99). Each set includes a fashionable men's watch, presented alongside a choice of either a card holder or a set of cufflinks.
Treat a special lady in your life to a thoughtful present that won’t break the bank. Aldi’s Ladies’ Jewellery Gift Set (£4.99) includes both a pendant and a beautiful set of earrings; choose from ‘Love’, ‘Wish’, ‘Dream’ or ‘Sparkle’. What’s more, the pieces come in a premium white gift box, ready to be wrapped and presented on Christmas morning.
The full Stylish Gift range is listed below, and will be available in stores from 9^th November, but be quick – once they’re gone, they’re gone!

PRODUCT	PRICE
LUXURY LEATHER HOLDALL	£49.99
ROTARY SHAVER	£19.99
VANITY CASE	£14.99
LADIES / MEN'S LEATHER WASHBAG	£14.99
MERINO BLEND HAT & GLOVE SET	£12.99
MEN'S HARRIS TWEED/TOUCHSCREEN LEATHER GLOVES	£12.99
LADIES LUXURY LEATHER GLOVES	£9.99
LADIES SCARF AND GLOVE GIFT SET	£9.99
LADIES SHAPEWEAR BODY/SLIP	£9.99
LADIES STYLISH WATCH GIFT SET	£9.99
ADULT MERMAID BLANKET	£9.99
MENS STYLISH WATCH GIFT SET	£9.99
ERGONOMIC SPORTS SOCKS 3PK	£8.99
MENS MOCCASIN SLIPPERS	£7.99
LEATHER PURSE	£6.99
LADIES LUXURY SLIPPERS	£5.99
MEN'S PREMIUM LEATHER BELTS	£4.99
LADIES SHAPEWEAR BRIEFS	£4.99
MEN'S SMART SCARVES	£4.99
LADIES JEWELLERY GIFT SET	£4.99
MEN'S PREMIUM SOCKS 5PK	£4.99
MEN'S SMART WINTER HATS	£3.99

17
Nov

BRIGHT IDEAS FOR CHRISTMAS WITH ALDI’S CHRISTMAS LIGHTS AND DECORATIONS

Make it the brightest Christmas ever with Aldi’s great choice of indoor and outdoor lights and decorations. Available in stores from Thursday 16^th November but remember, as with all Specialbuys, once it’s gone, it’s gone.

Those looking for a show stopping centrepiece to top off their Christmas table need look no further than this Dancing Flame Candle (£3.99) with a melted effect edge and available in cream, red or white - Paired with a festive Christmas Wreath OR Garland (£9.99) and topped off with Aldi's Battery Operated Garland Lights (£3.69), create unique displays that can be used again and again.

Available in three colours -white, warm white and multi-colour - Aldi’s Rope Light (£11.99), 360 LED Christmas Lights (£14.99) and 480 Cluster Lights (£16.99) will transform any space into a Winter Wonderland.

Have some fun this Christmas and shake things up with these quirky Novelty Baubles (£2.99), including trendy pineapple and flamingo designs as well as contemporary and traditional designs.

Bring a touch of magic home with the Novelty Snow Spinner (£4.99). Available in a tree or candle design, these enchanting lights change colour and have a special setting to swirl glitter snow - even if it’s raining outside!

Wow dinner guests with Aldi’s Battery Operated Light Up Stag’s Head (£29.99). This showstopper is truly impressive – adding a fun festive ambiance to any setting.

At Christmas, more is more and why hold back when Aldi are offering this Bumper Bauble Pack for £4.99. Complete with everything shoppers need to create the coveted Christmas ‘wow’ factor, including glimmering stars and acorn balls, shiny snowflakes, eye-catching checked and glittered baubles and even the tree-top star.

Choose from a range of festive characters with these adorable Light Up Christmas Characters (£7.99). With a choice of Snowman, Santa or Penguin, there’s fun for all the family!

Measuring 6ft in height, the Christmas Inflatables (£19.99) are sure to catch Santa’s eye on Christmas Eve. Available in four designs, choose from a snowman, polar bear, a stop sign or even Santa himself!

These Plush Christmas Figures (£7.99) make for an adorable addition to any home. Choose from a reindeer, gingerbread man, Santa, and snowman, or alternatively, collect them all. The more the merrier!

The Christmas Lights and Decorations range is available in stores and online on the 16^th November while stocks last

DESCRIPTION	PRICE
LIGHT UP GLITTER TREE	£34.99
BATTERY OPERATED LIGHT UP STAGS HEAD	£29.99
WEATHERPROOF OUTDOOR POWER KIT	£24.99
PM: 360 ICICLE LIGHTS/240 NET LIGHTS	£19.99
6FT CHRISTMAS INFLATABLE	£19.99
IB: REMOTE CONTROLLED SOCKETS	£17.99
480 LED CLUSTER LIGHTS	£16.99
PM: 360 LED CHRISTMAS LIGHTS	£14.99
SET OF 3 PARCELS	£14.99
PM: FESTOON LIGHTS	£14.99
PM: 100 LED ICICLE LIGHTS	£14.99
PM: CHRISTMAS PATHWAY LIGHTS	£14.99
10M ROPE LIGHT	£11.99
TWIG LIGHTS	£9.99
CHRISTMAS LIGHT PROJECTOR	£9.99
PM: 100 LED CHRISTMAS LIGHTS	£9.99
CHRISTMAS WREATH & GARLAND	£9.99
PM: BERRY LIGHTS	£9.99
CHRISTMAS LIGHT UP GLASS DECORATION	£8.99
3 PACK TIMERS	£8.99
BIRCH FRAME/HOLOGRAPHIC STAR	£8.99
PLUSH CHRISTMAS FIGURES	£7.99
LIGHT UP CHRISTMAS CHARACTER	£7.99
HOLLY EFFECT TOPIARY BALL	£7.99
WATER LANTERN	£7.99
ASSORTED ADAPTORS	£5.99
PM: MINI FINE WIRE LIGHTS	£5.99
LIGHT UP CHRISTMAS CANVAS	£4.99
CHRISTMAS NOVELTY SNOW SPINNER	£4.99
BUMPER BAUBLE PACK	£4.99
PM: DANCING FLAME CANDLE	£3.99
PM: 50 LED OUTDOOR LIGHTCHAIN	£3.99
PM: DECORATIVE GARLAND LIGHTS	£3.69
PM: BATTERY OPERATED LIGHTS	£3.69
WINTER FRAGRANCED REED DIFFUSER	£2.99
NOVELTY BAUBLES	£2.99
FRAGRANCED CHRISTMAS TREE DECORATIONS	£2.49
SCENTED TEA LIGHTS	£1.99
2M TINSEL	£0.89

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

17
Nov

NEW FOR CHRISTMAS 2017 FROM ALDI

This year, discount supermarket Aldi is expanding their luxury Christmas collection, adding new banquet style meats, shareable salmon starters and hand-finished desserts plus much more, to make the festive period a truly memorable.

NEW TO MEATS:

New for 2017 is Aldi’s Specially Selected Exquisite Free Range Bronze Turkey Crown (2-3.99kg), which serves 7-11 people and available in store from 19^th December. Runner-Up Best Turkey at the 2017 Supermeat & Fish Christmas Awards, this free range British turkey crown is generous, plump, tender and easy to cook and carve. Great price in store.

Aldi’s Specially Selected British Beef Chateaubriand with a Red Wine Sauce (£9.99, 450g) is renowned for its exceptional tenderness and flavour. The 21-day matured beef fillet is expertly hand-trimmed and made using the finest, most premium cut of beef from the centre of the fillet. Each portion serves two people.

The wonderfully tender Specially Selected Fresh British Sirloin of Beef with Porcini, Shallot and Truffle Stuffing Melt (1.1-1.8kg) will make the perfect Christmas centrepiece. On sale from 19^th December, the Sirloin Beef is served with a red win jus. Great price in store.

Aldi’s British Sweetcured Gammon Joint Topped with a Gingerbread Crumb & Golden Gingerbread Glaze (£6.49 per kg) is infused with wonderful festive flavours of ginger, cinnamon and vanilla. Complemented with a ginger spiced crumb and topped with a sweet, rich, sticky golden glaze. In stores from 14^th December.

The headline-grabbing Specially Selected British Beef Brisket Burrito (£7.99, serves 5) is made with tender, slow-cooked pulled beef brisket in a porcini mushroom sauce, which is then hand wrapped in a fluffy Yorkshire pudding.

On sale from 14^th December, Aldi’s Specially Selected Outdoor Bred British Pork Cocktail Sausages with Prosecco, Cranberry and Orange, cost a celebratory £1.99 (300g). These succulent bite-size sausages are perfect for giving party spreads a prosecco popping twist.

NEW TO VEGETARIAN:

Winners of the 2017 Good Housekeeping Taste Test, the Specially Selected Vegetable Parcels (£1.99, 2 pack) are the ultimate vegetarian main course. Puff pastry parcels filled with Spinach, Leek and West Country Cheddar or Mushroom Trio, the parcels are sure to please any non-meat eaters.

On sale from 21^st November, Aldi’s colourful and full-of-flavour Specially Selected Vegetable Wellington Slices (£2.99, 2 pack) are made from seasonal vegetables wrapped in a light puff pastry. Choose from Red Cabbage, Mushroom and Chestnut or Butternut Squash, Brie and Cranberry.

NEW TO FISH CATEGORY:

Aldi’s Specially Selected Exquisite Dressed Scottish Side of Salmon is available instore from 19th December. This unique and delicious centrepiece has been prepared exclusively for Aldi by the award-winning Yorkshire smokehouse, Bleikers. The whole side of oak-roasted Scottish salmon is layered with king prawns, oak-smoked salmon and cream cheese and hand-finished with an edible gold lustre. Great price in store.

On sale from 19^th December, Aldi’s Specially Selected Scottish Salmon Carpaccio with Basil Marinade, Extra Virgin Olive Oil Vinaigrette and Parmesan shavings (£4.49 160g) will make a tasty starter over the festive period.

Aldi’s slices of Specially Selected Scottish Smoked Salmon (£3.99 120g) come in two new delicious flavours. Cured with premium Scottish whisky or Champagne and Sicilian Orange Oil, this tasty salmon is available from 12^th December.

NEW TO DESSERTS CATEGORY:

If there’s still room, treat guests to Aldi’s Specially Selected Exquisite Salted Caramel & Chocolate Christmas Presents. Handmade by award-winning bakers in Somerset, each dark chocolate parcel contains its own delicious surprise – a generous serving of Belgian milk chocolate mousse with a hidden salted caramel sauce. On sale from 19th December. £4.99, 4 pack.

Available from 14^th November and perfect for those who like their mince pies with a twist, the Specially Selected Topped Mince Pies (£1.49 for 4) come in a shortcrust butter crumb pastry and are available with a sweet Florentine or Gingerbread topping.

For a real festive show stopper, go for Aldi’s Specially Selected Exquisite Chocolate Robin (£9.99, 540g). This beautiful hand-crafted chocolate robin centrepiece, sitting on a soft slice and share chocolate and hazelnut praline log, is made with the finest chocolate, hazelnut praline and honeycomb. On sale from 7^th December, it’s been designed and made exclusively for Aldi by a team of award-winning master chocolatiers.

ENDS

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

17
Nov

THE PERFECT PAIR THIS CHRISTMAS - ALDI'S CHOCOLATE AND WINE

If you love a glass of wine with your chocolate, discount supermarket Aldi’s Specially Selected Exquisite Chocolate and Wine Pairing range is just for you. Available in store from 14th November, three special bars of chocolate have been created exclusively for Aldi to pair with Aldi’s Exquisite Collection wines, Rioja, Malbec and Riesling, with each containing its own blend of fruit and spices to match the wine’s flavours.

From only £2.49, Aldi’s Specially Selected Exquisite Perfect Pairings Chocolate is available in Milk Chocolate with Maple, Mixed Berries and Nutmeg, Dark Chocolate with Blackberry, Blueberry and Violet or Milk Chocolate with Honey, Apple and Orange.

Pair Aldi’s Specially Selected Exquisite Perfect Pairings Chocolate in Milk Chocolate with Maple, Mixed Berries and Nutmeg (£2.49. 80g) with a bottle of Aldi’s Exquisite Collection Rioja Reserva (£7.99. 75cl)

The Rioja’s classic aromas of vanilla, tobacco and wild fruits are complemented by the sweetness of the berries in the chocolate, while the savoury spices in the wine are complemented by a hint of nutmeg in the chocolate.

The ideal match for a glass of Aldi’s Exquisite Collection Argentinian Malbec (£6.29. 75cl) is Aldi’s Specially Selected Exquisite Perfect Pairings Chocolate in Dark Chocolate with Blackberry, Blueberry and Violet (£2.49. 80g)
The Malbec boasts aromas of fresh fruits thanks to their high-altitude vineyard plots. The plum and blackberry flavours in the wine are enhanced by hint of blackberry in the chocolate and the subtle violet notes of Malbec match those present in the chocolate.
For the ideal chocolate to suit Aldi’s Exquisite Collection Clare Valley Riesling (£6.99, 75cl), choose Aldi’s Specially Selected Exquisite Perfect Pairings Chocolate in Milk Chocolate with Honey, Apple and Orange (£2.49. 80g).

This dry Riesling has the characteristics of the green apple, which matches those in the chocolate. In addition, the light honey flavour notes of Riesling match the hint of honey you can taste in this beautifully crafted milk chocolate pairing.
-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

17
Nov

START AS YOU MEAN TO GO ON THIS CHRISTMAS WITH ALDI'S SPECIALLY SELECTED RANGE

For premium food, beautifully presented, why not dive in to discount supermarket Aldi’s Specially Selected fish and seafood starters. This Christmas, you and your loved ones can enjoy fresh lobster tails, plump king scallops and exceptionally tasty wild-caught prawns all at unbeatable prices.

Aldi’s Specially Selected Wild Argentinian Prawns are prized for their incredible, naturally sweet taste. Available in store from 31^st October, these whole, red prawns are wild caught in the cold, clear waters of the Atlantic and left with their head and shell intact to enhance and preserve their flavour. £5.99, 300g.

An Aldi twist on a classic dish, this must try Specially Selected Fish & Seafood Macaroni Cheese costs just £2.99, 2 pack (14.59 per kg). Available from 31^st October, these creamy macaroni cheese bakes have a luxurious crayfish and crab or roasted oak smoked Atlantic salmon filling and are topped with a cheddar cheese crumb.

For a certain je ne sais quois try Aldi’s Specially Selected Fish & Seafood Verrines available instore from 31^st October. Perfect as individual starters these French styled fish and seafood layered dishes are available in either luxury oak-roasted smoked salmon layered with beetroot pickle, prawns and oak-roasted smoked salmon flakes or luxury crab and prawn, with crab pâté, a creamy soft cheese crème fraîche mousse and topped with prawns. £3.49, 2 pack.

Famous for their wonderfully sweet, succulent flavour Aldi’s Specially Selected Maine Lobster Tails are available from 19^th December and cost just £12.99. Ready to cook and serve with a creamy Garlic or Thermidor butter these juicy Maine lobsters are wild caught, using responsible fishing techniques, in the cool, clear waters off the Atlantic coast of America.

Aldi’s Specially Selected Exquisite Dressed Scottish Side of Salmon is also available instore from 19^th December. This unique and delicious centrepiece has been prepared exclusively for Aldi by the award-winning Yorkshire smokehouse, Bleikers. The whole side of oak-roasted Scottish salmon is layered with king prawns, oak-smoked salmon and cream cheese and hand-finished with an edible gold lustre. Great price in store.

Finally, for a delicious shellfish with a delicate taste try Aldi’s Specially Selected Large Scallops in Butter. Available from 19^th December, this generous serving of sweet, delicate king scallops in a Monsigny Brut Champagne & Tarragon Butter or Garlic Butter costs just £6.99, 220g.

-Ends-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

17
Nov

SPICE UP CHRISTMAS WITH ALDI'S GINGERBREAD-INFUSED FOOD AND DRINK COLLECTION

Nothing evokes Christmas quite like gingerbread and this year, discount supermarket Aldi is taking gingerbread beyond sweet and adding a gingerly twist to a range of food and drink.
Aldi’s British Sweetcured Gammon Joint Topped with a Gingerbread Crumb and Golden Gingerbread Glaze (£6.49 per kilo) is infused with wonderful festive flavours of ginger, cinnamon and vanilla, and finished with a ginger spiced crumb and a sweet, rich and sticky golden glaze – it doesn’t get any better than this. Available in store from 14^th December.
With their delicious shortcrust butter crumb pastries and Gingerbread toppings, Aldi’s Specially Selected Topped Mince Pies (£1.49 for 4) are the ultimate festive treats this Christmas. Available in store from 14^th November.
Aldi’s award-winning Alcafe Coffee Pods (£1.69), compatible with Nespresso coffee machines, will be available in a delicious gingerbread flavour from 7^th December. But, you’ll have to be quick because as with all Specialbuys once they’re gone, they’re gone!
Fancy some family festive fun? Why not create your own gingerbread house? For those ambitious enough Aldi has a fun and creative recipe for all the family. For those who need some help, there’s Aldi’s Prebuilt Gingerbread House Kit (£4.99), available in store from 14^th November.
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, says: “Aldi know gingerbread is an incredibly popular Christmas flavour and so are proud of our great offering of gingerbread flavoured products this season.”

-ENDS-
For more information, contact Aldi’s press office on AldiConsumer@redconsultancy.com or call the press office line on 020 7025 6611.

10
Nov

GET CRAFTY THIS CHRISTMAS FOR TEENAGE CANCER TRUST

Discount supermarket Aldi is set to bring back popular DIY bauble decorating kit for Christmas as part of their five-year charity partnership with Teenage Cancer Trust, raising funds to help ensure no young person faces cancer alone.
The campaign will see 100% of profits from the sale of every Charity Paint Your Own Bauble Kit (£1.99) go directly to the charity, as Aldi embarks on its mission to raise £5M in five years.
The Bauble pack includes six, yet-to-be-decorated, ceramic baubles and a pack of paint pots and glitter plus, this year, Aldi are offering an Elf and Fairy Door Kit, including 2 doors, 6 stepping stones, paint, glitter, mini keys and more – perfect for creating stand-out decorations to add that personal touch.
Available to buy in Aldi stores and online from 5^th November, the Charity Paint Your Own Bauble Kit and Elf and Fairy Door Kit (£1.99) are available while stocks last.
Julie Ashfield, Managing Director for Corporate Buying at Aldi, comments: “We’re proud of our partnership with the Teenage Cancer Trust and we’re dedicated to raising as much money as possible. That’s why we’re re-launching our popular Paint Your Own Kits, offering families the perfect opportunity to get together this festive season while supporting a wonderful cause.”
Kate Collins, Acting CEO at Teenage Cancer Trust, said: “Whilst Christmas is a lovely time for most, for some young people and their families, it’s truly tough. We’re grateful for Aldi’s ongoing support, and every penny raised from Paint Your Own Kits will go towards making sure young people don’t face cancer alone.”
Aldi’s Charity Paint Your Own Kits (£1.99) go into stores and online on 5^th November, and as with all Specialbuys, once it’s gone, it’s gone! 100% of the profits from Aldi’s Paint Your Own Kits will go to Teenage Cancer Trust.
For further information, images or to request a sample, please contact the Aldi team on:
Aldi.specialbuys@clarioncomms.co.uk

020 7479 0910

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

10
Nov

Sparkle this Christmas with Aldi’s Children’s Partywear range

Get party ready with Aldi’s Children’s Partywear range, available in stores and online from Sunday 12^th November. But remember, as with all Specialbuys, once it’s gone, it’s gone!
When it comes to the all-important Christmas party, parents can kit out their little party stars in looks they'll love.
Boys aged from 3-12 will look smart in Aldi's classic short sleeve, 100% cotton Children's Polo Shirt (£3.99) and Boys Trousers (£6.99), while girls, aged 3-10, will sparkle with the help of this Glitter Party Dress - in midnight blue and gold – or the Velvet Party Dress (both £5.99). There's even an adorable Girl's Party Skirt (£4.99) with two layered tulles, available in ages 3-6 and pleated glitter skirt for ages 7-12.
Fit for the belle of the ball, Aldi’s lovely, glittery Girl's Party Shoes (£6.99) will add that essential touch of Christmas sparkle to any outfit. These cute, fun, and practical, Party Bags (£4.99) will top off festive looks with their on-trend Unicorn, Flamingo or Cupcake designs and make for the perfect present this Christmas.
For a party wear look they'll love - Aldi are kitting out little style hunters with this trendy Children's Bomber Jacket (£7.99), in blue Herringbone knit or glitter terry knit for ages 3-12.
The range is available in stores nationwide and online at www.aldi.co.uk on 12^th November but shoppers must be quick because as with all Specialbuys, once they’re gone, they’re gone!
The Children’s Partywear range is available in stores and online from 12th November while stocks last

CHILDREN’S WATCH GIFT SET	£8.99
CHILDREN’S BOMBER JACKET	£7.99
GIRL'S PARTY SHOES	£6.99
BOYS TROUSERS	£6.99
GIRLS PARTY DRESS	£5.99
CHILDREN'S PARTY BAG	£4.99
GIRLS PARTY SKIRT	£4.99
BOYS SS POLO SHIRT	£3.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

10
Nov

ALDI INTRODUCES HIGH-TECH GADGETS AT BARGAIN PRICES IN TIME FOR CHRISTMAS

First supermarket retailer to offer 3D printer – and it’s £600 cheaper than Curry’s PC World^*
Also on offer: 55” TV for £429.99 - that’s £500 less than similar Samsung TV^*

Always full of surprises, discount supermarket Aldi is set to offer shoppers the chance to get their hands on some high tech items this Christmas, in a bid to bring sophisticated gadgets to customers at a fraction of the cost of branded alternatives.
From a 3D printer and Bluetooth Soundbar to a 55” TV on offer – available online exclusively from Thursday 23^rd November – shoppers must be quick because as with all Specialbuys, once they are gone, they are gone!
Bring ideas to life and create models, decorations, toys and more with Aldi’s 3D Printer – the first available from a supermarket retailer - available for just £299.99. Requiring minimal assembly and setup, this quality device will ensure that prints are clean and sharp. Plus, shoppers can even print directly from a SD card.
Featuring intuitive touchscreen controls and step-by-step wizards, it’s easy to navigate from start to finish and is sure to provide hours of fun this festive season. What’s more, shoppers will save a whopping £600* against an almost identical model from Curry’s PC World.
Offering shoppers its largest TV yet, Aldi will be stocking a huge 55” Ultra HD LED Smart TV for the bargain price of £429.99, that’s over £500 less than a similar Samsung TV stocked at John Lewis*.
This 55” LED backlit TV with Ultra HD 4K resolution delivers a resolution four times that of full HD. Not one but three HDMI ports enable users to connect multiple devices and take full advantage of the crisp resolution and stunning picture quality.
Providing hours of entertainment for family and friends, it’s the perfect way to enjoy TV shows and favourite films in high definition over the festive season.

For the ultimate cinema experience, pair with Aldi’s Premium Bluetooth Soundbar, available for £129.99. This sound system can be linked to the TV or operated with both Bluetooth® and WiFi. It also supports Air Play, Spotify and iHeart Radio.
Perfect for festive house parties too, this premium gadget is 78%* cheaper than a similar model from Curry’s PC World, making it just the thing for a generous treat or Christmas gift.
The 3D Printer (£299.99), 55” Ultra HD LED Smart TV (£429.99) and Bluetooth Soundbar (£129.99) will all be available exclusively online at www.aldi.co.uk on the 23^rd November, but shoppers must be quick because as with all Specialbuys, once they’re gone, they’re gone!

These online exclusives are available from on the 23^rd November while stocks last:

PRODUCT	PRICE
55” ULTRA HD LED SMART TV	£429.99
3D PRINTER	£299.99
PREMIUM BLUETOOTH SOUNDBAR	£129.99

9
Nov

FOR A VEGGIE FRIENDLY OR GLUTEN FREE CHRISTMAS, HEAD TO ALDI

Christmas is a time to eat, drink and be merry irrelevant of what your dietary needs or preferences may be. That’s why discount supermarket Aldi have created a selection of great tasting Christmas foods that cater for vegetarian or gluten free diets to ensure everyone can enjoy the taste of Christmas.

VEGETARIAN OPTIONS

On sale from 21^st November, Aldi’s colourful and full-of-flavour Specially Selected Vegetable Wellington Slices (£2.99, 2 pack) are made from seasonal vegetables wrapped in a light puff pastry. Choose from Red Cabbage, Mushroom and Chestnut or Butternut Squash, Brie and Cranberry.

The Specially Selected Vegetable Parcels (£1.99, 2 pack) are the ultimate vegetarian main course. Puff pastry parcels filled with Spinach, Leek and West Country Cheddar or Mushroom Trio, the parcels are sure to please any non-meat eaters. Want to have a sneaky taste before stocking up for Christmas? Well you can, as these award- winning (GHK Institute Christmas Taste Test winner) pastry parcels are available in store now.

Aldi’s Specially Selected Vegetable Nut Roast (£3.49, 2 pack) is made with seasonal vegetables, nuts and gluten-free breadcrumbs and topped with a rich sauce. Choose from beetroot & brie with a cranberry sauce centre or root vegetable, quinoa & cheddar with a red onion marmalade centre. Plus, they’re gluten free! For something a little different and delicious, head in store on 21^st November to bag this great deal.

GLUTEN FREE OPTIONS

Aldi’s Gluten Free Mince Pies (£1.49. 4 Pack) are crisp, sweet, gluten free pastry pies with a rich mincemeat filling and sprinkled with a light dusting of sugar. It’s never too early to start enjoying this old-time favourite and there’s no need to wait, as these delicious mince pies are on from 14 November.

Aldi’s Gluten Free Christmas Pudding (£2.49. 454g) is a richly spiced gluten-free pudding laced with cider, brandy, rum and sherry. Easy to cook, just pop it in the microwave for 3 minutes and you’ll have yourself the perfect Christmas pudding that everyone can enjoy. (On sale from 1 November).

Also available from 14 November is Aldi’s Gluten Free Top Iced Fruit Cake (£1.99. 400g) which is a moist, Christmas cake with sultanas, raisins, glace cherries topped with Marzipan and white icing and is ready to serve. Another delicious addition to the dessert menu this Christmas.

9
Nov

THE MAIN ATTRACTION ALDI OFFERS SHOWSTOPPING CHRISTMAS MAINS AT UNBEATABLE PRICES

THE MAIN ATTRACTION
ALDI OFFERS SHOWSTOPPING CHRISTMAS MAINS AT UNBEATABLE PRICES

The hero of any Christmas dinner is the main course and this year, discount supermarket Aldi is bringing customers even more choice when it comes to the star of the show. From traditional turkey to succulent sirloin and vegetable wellingtons, there is something for everyone at Aldi and all at a fantastic price.

Winner of Best Turkey at the 2017 Supermeat & Fish Christmas Awards, Aldi’s Specially Selected Exquisite Whole Bird (4-5.99kg) is hand-plucked and game hung for seven days for a flavour and succulence that is truly exceptional. Serves 11-13. On sale from 19th December. Great price in store.

The wonderfully tender Specially Selected Fresh British Sirloin of Beef with Porcini, Shallot and Truffle Stuffing Melt (1.1-1.8kg) will make the perfect Christmas centrepiece. On sale from 19^th December, the Sirloin Beef is served with a red win jus. Great price in store.

Aldi’s Specially Selected Fresh British Beef Chateaubriand with Red Wine Sauce (450g, £9.99, each portion serves two) is a 21-day matured beef fillet which has been expertly hand-trimmed for supreme tenderness and flavour. It’s hand-strung to ensure a perfect consistency and is accompanied by a delicately flavoured red wine sauce. In store now.

The British Sweetcured Gammon Joint Topped with a Gingerbread Crumb & Golden Gingerbread Glaze (£6.49 per kg) is infused with wonderful festive flavours of ginger, cinnamon and vanilla. Complemented with a ginger spiced crumb and topped with a sweet, rich, sticky golden glaze. In stores from 14^th December.

Winners of the 2017 Good Housekeeping Taste Test, the Specially Selected Vegetable Parcels (£1.99, 2 pack) are the ultimate vegetarian main course. Puff pastry parcels filled with Spinach, Leek and West Country Cheddar or Mushroom Trio, the parcels are sure to please any non-meat eaters.

On sale from 21^st November, Aldi’s colourful and full-of-flavour Specially Selected Vegetable Wellington Slices (£2.99, 2 pack) are made from seasonal vegetables wrapped in a light puff pastry. Choose from Red Cabbage, Mushroom and Chestnut or Butternut Squash, Brie and Cranberry.

9
Nov

WRAPPING DOESN’T NEED TO BE A CHORE THIS CHRISTMAS WITH ALDI’S CHRISTMAS ACCESORIES

Ensure presents are beautifully wrapped and cards stand out on the mantel piece this season with Aldi’s stylish range of Christmas cards, wraps etc. Available in stores from Sunday 12^th November but remember, as with all Specialbuys, once it’s gone, it’s gone.

Struggling with present-buying, or just want to create your own home-made gift? Aldi's Hamper Kit (£4.99) is the perfect option for this growing trend. Complete with a willow hamper, shredded paper, clear cellophane, and an easy-tie bow, it comes in a variety of colour options.

Get prepared for Christmas this year, with Aldi's range of wrapping accessories. There’s Sellotape (£0.89), Ribbon Packs (£1.19), Luxury Gift Wrap (£3.99), and Printed Tissue (£0.89) to choose from. Or, the Luxury Wrapping Set (£2.49) will be sure to create stand-out presents for under the tree.

Aldi makes wrapping presents easy this year with its 4 Roll Gift Wrap Set (£2.99) - including 4 rolls of wrapping paper, bows, ribbon rolls and gift tags. There’s several designs to choose from including Traditional - for a classic Christmas theme and trendy Silver Frost or Gold Luxe - for a richly finished presents, almost too good to un-wrap!

Spread some Christmas cheer with Aldi's Christmas cards offering. There’s 20 PK Square Christmas Cards (£0.95), Luxury Christmas Cards (£1.99), 30 PK Mini Christmas Cards (£0.99) and Single Luxury Cards (£1.49) to choose from, and even a set of 30 PK Assorted Christmas Cards (£1.49) for those with long Christmas card lists. With a variety of contemporary and classic designs, there's a card for everyone.

Impress the family with a decorative table top for Christmas dinner! Aldi's Luxury Crackers (£9.99) come in a variety of festive designs, whilst the Game Crackers (£4.99) offer fun for all the family with bingo, balloon modelling and 'who am I' guessing game options.

Along with Aldi's wide range of Christmas wrapping paper, there is also a number of alternative wrapping options available. Choose from Luxury Gift Bag & Bottle Bags (£2.99) and Giant Gift Bags (£1.99)- all available in a range of Christmas-inspired designs.
The Christmas cards, wraps etc. range is available in stores and online on the 12^th November while stocks last

PRODUCT	PRICE
LUXURY CRACKERS 8PK	£9.99
GAME CRACKERS	£4.99
HAMPER KIT	£4.99
PILLAR CANDLE	£4.99
LUXURY GIFT WRAP	£3.99
FESTIVE GIFT SACK	£3.99
GEL & WAX INCLUSION CANDLES	£3.99
4 ROLL GIFT WRAP SET	£2.99
LUXURY GIFT BAGS & BOTTLE BAGS	£2.99
LUXURY WRAPPING SET	£2.49
GIANT GIFT BAG	£1.99
TWINKLE TEALIGHTS	£1.99
PEG CARD HOLDER	£1.99
LUXURY CHRISTMAS CARDS	£1.99
SINGLE LUXURY CARDS	£1.49
30 ASSORTED CHRISTMAS CARDS	£1.49
FESTIVE SINGLE BOTTLE BAG	£1.29
RIBBON PACK	£1.29
MINI CHRISTMAS CARDS	£0.99
CHRISTMAS NAPKINS	£0.99
SQUARE CHRISTMAS CARDS	£0.95
METALLIC MARKER PACK	£0.89
SELLOTAPE	£0.89
PRINTED TISSUE	£0.89
GIFT TAGS/ POUCHES/ WALLETS	£0.79

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

7
Nov

KEVIN THE CARROT’S BACK AND HE’S LOOKING FOR LOVE Discount supermarket Aldi premieres 2017 Christmas Campaign

Its official, Kevin, the humble carrot who stole the nation’s heart last Christmas, returns for more adventures with discount supermarket Aldi. And this year he’s looking for someone special to share Christmas with….

You may have stumbled across him on dating site Happn where he’s been looking for love all weekend. Well the diminutive hero finally finds the carrot of his dreams in the new 60 second TV campaign which airs on Tuesday 7th November at 7.15pm on ITV.

Picking up from where last year’s campaign ended, Aldi’s new advert opens with Kevin discovered as a snowman’s nose before being dislodged by the rumbling of an approaching train. Jumping aboard, Kevin discovers this isn’t just any train, but a luxurious sleeper complete with a dining car brimming with Aldi’s amazing Christmas feast.

In the distance Kevin spots Katie, and, for him at least, it’s love at first sight. But, he must once again brave the dangers facing any intrepid 3-inch adventurer: flying Aldi Veuve Monsigny Champagne Brut corks; precarious artisan cheese towers and a Specially Selected Exquisite Rumburgh Farm whole Turkey.

This year’s story has suspense, murder, romance and the most sumptuous food and drink, all in the most dramatic of settings reminiscent of classic films that customers everywhere will enjoy.

Adam Zavalis, Marketing Director at Aldi UK, said: “We launched Kevin last year with the line, heroes are grown, not born. And Kevin really did grow into our hero. Our customers took him to their hearts and enjoyed watching his escapades in the run up to Christmas.

“We just had to bring him back again this year to help showcase our latest show-stopping festive range. Let’s hope Katie the Carrot loves Kevin as much as we all do.”

Golden Globe winner, Jim Broadbent also returns for this heart-warming sequel – narrating the story to the Edward Scissorhands soundtrack.

As well as being the hero of the brand campaign, Kevin and Katie will also be the stars of 14 product oriented sub-campaigns running as 20 and 30 second TV executions as well as being delivered across digital, social, outdoor, press, cinema, radio, door drop and in-store.

The sell-out Plush Kevin The Carrot soft toy will also be returning, joined of course by Plush Katie The Carrot. The toys launch in stores from 23rd November for £2.99 in support of Aldi’s charity partner, Teenage Cancer Trust.
-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

Notes to editors:

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 08/10/2017, Aldi grew sales by 13.4% and has a 6.8% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open over 70 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
• Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
• Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
• Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
• Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
• Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
• Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
• Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
• Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
• In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
• Recent research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

3
Nov

ALDI’S £3.49 SPECIALLY SELECTED WAGYU BURGERS ARE BACK!

On Thursday 2^nd November, discount supermarket Aldi is bringing back its popular Specially Selected Wagyu Burgers for only £3.49, just in time for Bonfire Night celebrations!

Made with premium quality Wagyu beef from cattle bred and grass-fed on open New Zealand pastures, the burgers will be available in stores for a fraction of the price of high-end restaurants which can cost as much as £40 per 100g.[1]

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, said: “By sourcing from some of the finest Wagyu producers in New Zealand, Aldi continues to offer unique and premium quality products at unbeatable prices.”

Taking their name from the famous Japanese Kobe Wagyu, which can sell for up to £500 a kilo in Japan,[2] the meat is renowned for its distinctive marbling of fat which melts while it cooks, making for a super succulent, tender, melt-in-the-mouth burger.

Also, look out for the other great meat deals in store this week:
·         Footlong Sausages - £0.99 (for two)
·         Salted Caramel Gammon Joint - £6.49
·         Beef Burnt Ends - £2.99
·         Skinny Sausages - £2.29
·         Lime & Chilli Chicken Wings - £2.19

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

References

[1] https://images.harrods.com/content/the-steakhouse-main-menu-July2017.pdf?icid=restaurantslunchanddinnerthesteakhouse_restaurant-details_module-24_element-menus_main-menu

[2] http://www.japanguidebook.com/japans-finest-beef-500-steaks-anyone-42/

3
Nov

Get crafting this Christmas with Aldi’s Christmas Craft range

Get crafty this Christmas with Aldi’s Christmas Craft range, available in stores and online from Sunday 5^th November. With everything needed to create the perfect handmade gift, shoppers will need to be quick, as with all Specialbuys, once it’s gone, it’s gone.

The perfect gift for both beginners and more experienced needle workers, Aldi’s Midi Sewing Machine (£39.99) is a great present for craft projects and quick repairs alike.

Get into the festive spirit by hand making Christmas cards and decorations with Aldi’s Card Making Kit (£4.99) and Paint Your Own Kit (£1.99). Fun for all ages, each kit contains everything needed to paint, decorate, and display creations. Choose from a Bauble or Elf/Fairy Door Paint Your Own Kit.

Take up a new hobby with Aldi’s Cross Stitch Kit (£2.99) or get creative with this Mega Craft Tub, great value at only £3.99, and filled to the brim with inspirational craft items. With a choice of Yarns available from just £3.99, it really is the season to be crafty.

The range is available in stores nationwide and online at www.aldi.co.uk on 5^th November, but shoppers must be quick because as with all Specialbuys, once they’re gone, they’re gone!

The Christmas Craft range is available in stores and online from 5^th November while stocks last

MIDI SEWING MACHINE	£39.99
RAINBOW YARN	£4.99
CARD MAKING KIT	£4.99
ARAN YARN	£3.99
CHRISTMAS MEGA CRAFT TUB	£3.99
DOUBLE KNIT YARN	£3.99
CROSS STITCH KIT	£2.99
CHARITY PAINT YOUR OWN KIT	£1.99
DECORATION ASSORTMENT	£1.29

3
Nov

FEELING THE CHILL? STOCK UP ON ALDI’S WINTER WARMERS

Keep warm and toasty this winter with Aldi’s fashionable range of clothes and winter warmers. Available in stores from Thursday 2^nd November and Sunday 5^th November but remember, as with all Specialbuys, once it’s gone, it’s gone.

Men & Ladies’ Winter (On sale 2^nd Nov)
Aldi’s Ladies’ Parka Jacket (£24.99) combines both style and practicality this winter. With a faux fur trim hood, dark khaki padded body and totally on-trend gold stud detail, this is the ultimate wardrobe must-have this season. Keep cosy this winter with the Men’s Winter Parka (£29.99), a fully lined coat with a faux fur trimmed hood. Very on-trend, it's available in both black or olive.
Perfect for winter strolls, the Ladies’ Knee High Boots (£19.99) are sure to keep fashion-lovers looking stylish while keeping out the cold. Available in black or brown, the boots are designed with an elegant side buckle and slight heel. The Men’s Suedette Shoes (£14.99) are ideal for smarter occasions this festive season. In both brown and navy, these shoes make any outfit party-ready.
Available in grey or pink in small, medium or large, Aldi’s Ladies’ Snuggle Wrap (£9.99) is the perfect go-to piece to keep warm and trendy this winter.

Winter Warmers (On sale 5^th Nov)
Those looking to add some Scandi style to their home and snuggle up on cold winter nights will fall in love with this luxurious, velvet touch Sherpa Fleece (£14.99). Available in a choice of neutral colours and on-trend designs.
Not only is Aldi offering a range of fleeced items for adults, this Infants Fleece Suit (£9.99) is an all-in-one outfit made from Sherpa fleece, with a teddy bear design, available in a range of 4 sizes from 3-24 months. Sure to keep tots toasty this winter.
An essential for those chilly nights, Aldi’s Christmas Hot Water Bottle (£3.99), is the perfect winter warmer and is available in a variety of designs, including Nordic patterns and cable knit, presented if in a beautiful gift box.
From boots and parkas to slippers and hot water bottles, Aldi has everything to keep you warm this winter. The range is available in stores nationwide and online at www.aldi.co.uk on the 2^nd and 5^th November, but shoppers must be quick because as with all Specialbuys, once they’re gone, they’re gone!

The Men & Ladies’ Winter ranges is available in stores and online on the 2^nd November while stocks last

PRODUCT	PRICE
(H) MEN'S WINTER PARKA	£29.99
(H) LADIES PARKA JACKET	£24.99
LADIES KNEE HIGH BOOTS	£19.99
MEN'S CHELSEA BOOTS	£14.99
LADIES SNUG BOOT	£14.99
MEN'S SUEDETTE SHOES	£14.99
MEN'S LUXURY LEATHER GLOVES	£12.99
LADIES LOUNGEWEAR SET	£12.99
LADIES METALLIC JUMPER	£9.99
LADIES SNUGGLE WRAP	£9.99
LADIES CABLE KNIT JUMPER	£9.99
LADIES LONG LINE PYJAMAS	£8.99
MEN'S CHUNKY JUMPER	£8.99
MEN'S WINTER SHIRT	£7.99
MEN'S WAFFLE TOP	£7.99
LADIES WINTER PYJAMAS	£7.99
LADIES LEATHER GLOVES	£6.99

The Winter Warmers ranges is available in stores and online on the 5^th November

PRODUCT	PRICE
SHERPA FLEECE	£14.99
MEN'S DRESSING GOWN	£9.99
LADIES DRESSING GOWN	£9.99
INFANTS FLEECE SUIT	£9.99
LADIES FLEECE PYJAMAS	£7.99
MEN’S LOUNGE PANTS	£7.99
LADIES CHUNKY KNITTED SCARF	£5.99
LADIES SLIPPERS (MOCCASIN/MULES)	£4.99
CHRISTMAS HOT WATER BOTTLE	£3.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Notes to editors:

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 08/10/2017, Aldi grew sales by 13.4% and has a 6.8% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open over 70 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
·           Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·           Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·           Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·           Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·           Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·           Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·           Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
·           Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
·           In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
·            Recent research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

3
Nov

SUCCESS TASTES SWEET FOR ALDI

·         Aldi’s Christmas wine range given the thumbs up from judges at prestigious wine competition with 19 of 20 wines entered being awarded medals
·         Two Australian pudding wines secure top gongs, with Aldi’s Berton Vineyards Botrytis Semillon beating competition that retails at DOUBLE its price¹

(2^nd November 2017, UK) Discount supermarket Aldi has impressed wine experts yet again, securing 19 medals at the recent International Wine and Spirits Competition (IWSC) - including a Gold medal for its Sumptuously Rich Pudding Wine (£8.99) and a Silver Outstanding medal for its Berton Vineyards Botrytis Semillon (£5.99).

The retailer’s Sumptuously Rich Pudding Wine (£8.99) caught the judges’ attention in a series of blind taste tests with its decadent flavours of raisins, figs, dates, toffee and caramel and was awarded the top gong.

Also given the nod of approval with a Silver Outstanding medal was Aldi’s Berton Vineyards Botrytis Semillon (£5.99), to continue its award-winning streak having collected medals at the IWC and IWSC previously. Beating the Valdivieso Eclat Botrytis Semillon (£12.20)[1], a wine double the price, Aldi’s sweet wine was recognised for its richness and intense aromas of baked apple, pear and honey, typical of a wine made from grapes that undergo a natural process known as botrytis.

Botrytis cinerea, often referred to as 'Noble Rot', is a natural fungus that appears on grapes when drier conditions follow wetter, and can result in distinctive sweet dessert wines. Unknown to many wine drinkers however, this complex process is not unusual and many well-known wines including Aldi’s Chateau de Myrat Sauternes dessert wine from Bordeaux, and its Five Star Tokaji Aszu from Hungary are also made in this method.

Typically served with dessert or as an after dinner treat, dessert wines are set to be on everyone’s dining tables in the coming months, as shoppers seek to add that extra special something to their basket during the festive season.

Aldi’s upmarket Christmas range starts at just £3.99 and includes IWSC Silver medal winners; Exquisite Collection Argentinian Malbec (75cl £6.29 / magnum £12.99), Exquisite Collection Limestone Coast Chardonnay (£5.79) and Freeman’s Bay Pinot Gris (£5.69).

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We are extremely proud to have received a Gold medal at the International Wine and Spirit Competition, one of the world’s most respected awarding bodies.”

“Christmas is a time when we know our shoppers like to treat their friends and family, and at Aldi we’re committed to making these treats affordable and opening up the wonderful world of Aldi wine to all. Our talented buying teams have incredibly close supplier relationships with some of the world’s best beer, wine and spirit makers and this means that we can consistently bring our shoppers world class, award-winning products at pocket friendly prices.”

The latest announcement takes Aldi’s medal count to 189 for its beers, wines and spirits range in 2017 alone. The supermarket was also crowned ‘Multiple Wine Retailer of the Year’ at the Drinks Retailing Awards and ‘Drinks Retailer of the Year’ at the Drinks Business Awards.

The full list of IWSC Southern Hemisphere award-winning Aldi wines is as follows:

Gold
De Bortoli Sumptuously Rich Pudding Wine
Silver Outstanding
Berton Vineyards Botrytis Semillon
Silver
Dumgree Station Small Parcel Sauvignon Blanc
Exquisite Collection Argentinian Malbec
Don Tomas Argentinian Estate Malbec
Exquisite Limestone Coast Chardonnay
Freeman’s Bay Pinot Gris
Bronze
Finca La Pampa Barrel Selected Pinot Noir
Exquisite Collection New Zealand Sauvignon Blanc
Exquisite Collection Leyda Sauvignon Blanc
Leaf Plucker Sauvignon Blanc
Exquisite Collection South Australia Shiraz
Exquisite Collection Clare Valley Riesling
Iron Horse Barossa Shiraz
Te Rakau Hawke’s Bay Chardonnay
Te Rakau Hawke’s Bay Cabernet Merlot
80 Acres Cabernet Shiraz Merlot
80 Acres Shiraz
Estevez Cabernet Carmenere

All of Aldi’s award winning wines are available to view here: https://www.aldi.co.uk/award-winning-wine

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to editors:
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 08/10/2017, Aldi grew sales by 13.4% and has a 6.8% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open over 70 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
·           Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·           Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·           Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·           Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·           Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·           Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·           Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
·           Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
·           In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
·            Recent research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

[1] Source: Thebottlebank.co.uk 20/10/17

3
Nov

CHRISTMAS COCKTAILS WITH AN ICY TWIST

ALDI’S ALCOHOLIC ICE POPSICLES RETURN IN TIME FOR CHRISTMAS

Following the sell-out success of their debut alcoholic popsicles earlier this year, discount supermarket Aldi is delighted to announce the return of Gianni’s Alcoholic Ice Popsicles in time for Christmas.
After becoming a must-have at weddings, festivals and summer parties, Aldi’s Alcoholic Ice Popsicles are now back with a Christmas twist. In stores from 31^st October, the ice popsicles will be available in three classic Christmas cocktail flavours, refreshing Gin & Tonic, sparkling Bucks Fizz and delicious Cosmopolitan. At just £2.99 for a pack of four, these delicious treats will make your Christmas party the coolest one yet!

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “Our customers loved Gianni’s Alcoholic Ice Popsicles when we launched them as part of our summer seasonal range. We listened to their feedback and decided to bring them back with a festive twist. We are very much looking forward to seeing the return of the popsicles and hope that they will bring some sparkle to our customers’ Christmas.”

-ENDS-
*Gianni’s Alcoholic Ice Popsicles are suitable for customers aged 18 years and older.
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

26
Oct

ADVENTURE INTO PONYVILLE WITH ALDI’S MY LITTLE PONY RANGE

To celebrate the UK release of the My Little Pony movie, Aldi is launching a range of great value gear for kids to create their very own Ponyville. Aldi’s fantastic range of licensed toys and clothing will be available in stores from Thursday 26^th October and to pre-order online from Thursday 19^th October but remember, as with all Specialbuys, once it’s gone, it’s gone.
Embark on an adventure through Ponyville with this Crystal Empire Castle (£19.99), complete with pony figures, accessories, and a special light up feature. Explorers can start the day with a 3-Piece Breakfast Set (£5.49) before setting off for action in a Character T-Shirt with changeable sequins (£3.99), completing the look with a My Little Pony Hair Beader Braider Set (£12.99)
Little ones can sleep soundly through the night dressed in Character Nightwear (£4.99) after a long day saving Ponyville, curled up with their favourite Pony Plush Toy (£9.99). Let the magical tales live on through My Little Pony Books (£2.49), which kids can carry with them in a Pony Plush Bag (£5.99).
From books and stationery to clothing and castles, Aldi has everything to suit My Little Pony fans. The range is available in stores nationwide and online at www.aldi.co.uk on 26^th October, but shoppers must be quick because as with all Specialbuys, once they’re gone, they’re gone!
The My Little Pony range is available in stores from 26^th October and online to pre-order from 19^thOctober while stocks last

PRODUCT	PRICE
MY LITTLE PONY CRYSTAL EMPIRE CASTLE	£19.99
MY LITTLE PONY BEADER/BRAIDER SET	£12.99
MY LITTLE PONY PLUSH TOY	£9.99
MY LITTLE PONY EQUESTRIA BRIGHT	£5.99
MY LITTLE PONY PLUSH BAG	£5.99
3PC CHARACTER BREAKFAST SET	£5.49
GIRLS CHARACTER NIGHTWEAR	£4.99
GIRLS CHARACTER SEQUIN T-SHIRT	£3.99
MY LITTLE PONY STATIONERY	£3.99
MY LITTLE PONY KIDS COSMETICS	£3.99
MY LITTLE PONY BOOK	£2.49

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

26
Oct

DEAD GOOD VALUE DEALS FROM ALDI Throw a ‘Day of the Dead’ Halloween party for under £30

Discount supermarket Aldi is proving it really is a one-stop shop for Halloween, with the launch of its party range that offers shoppers everything they need for a ‘Day of the Dead’ themed Halloween get-together for just over £30.

Shoppers can stock up on a selection of frightful food, booze, ghoulish decorations and costumes, in stores and online now, all for half the price of Tesco.

Including ‘Day of the Dead’ Hanging Decorations (£2.49), Pumpkin Lights (£3.99) and Specially Selected Pumpkin Spice Irish Cream Liqueur (£6.99), party-planners need look no further than Aldi this year to throw an unforgettable bash for friends and family alike.

What’s more, it seems Halloween is no longer just for the little ones as Aldi has re-introduced Adult Halloween Costumes (£7.99) for 2017 in response to a significant increase in consumer demand for outfits for the whole family.

Julie Ashfield, Managing Director of Corporate Buying at Aldi, comments “We’re committed to ensuring Aldi offers shoppers convenience, quality and value all under one roof. This year, we’ve made sure that party hosts can do their full Halloween shop with Aldi at a fraction of the price of our competitors”.

Put on a hell of a party for just over £30 thanks to Aldi’s Halloween range, available now in stores and online. As with all Specialbuys, once they’re gone, they’re gone!

26
Oct

ALDI BRANCHES OUT WITH WONDERFUL WOODEN TOYS IN TIME FOR CHRISTMAS

· Aldi takes on John Lewis with new range of classic wooden toys with savings of up to 76% compared to the retailer
· New range includes classic toys and new additions for 2017
Discount supermarket Aldi is offering shoppers the chance to make huge savings over the Christmas period with the launch of its wooden toy range, which includes everything from wooden kitchens and train sets, to theatres and espresso machines.
With savings of up to £110.00, compared to high-end retailer John Lewis’ range of almost identical products, Aldi is set to capitalise on the renewed demand for wooden toys this festive season, saving shoppers up to 76%.
Classic toys, which support intergenerational play, are continuing to surge in popularity and are sure to be all the rage this festive season. As a result, Aldi is offering a variety of nostalgic wooden toys from 26^th October, which will help parents to inspire their children to step away from the electronics this Christmas.
Building on the popularity of previous ranges, the new quality FSC certified wooden toy line-up includes both classic and modern options, such as a Wooden Theatre, Workbench and Pirate Ship, and is sure to leave grown-ups reminiscing of their own childhood while keeping kids entertained for hours.

Julie Ashfield, Managing Director for Corporate Buying at Aldi comments “Our range of wooden toys has become increasingly popular in recent years with the whole range selling out online in less than a week in 2016.
“This year, we’re set to launch an even bigger and better range of wooden toys for Christmas, including everything from Kitchens to Play Shops and Railway Sets.
“We have also noticed an increased call for wooden toys that are based on modern kitchen appliances, as children love to mimic their parents. To meet this demand, we have introduced new wooden play versions of the gadgets found in kitchens up and down the country, including an espresso machine, stand mixer and even a smoothie maker.
“We work hard to ensure we maintain high-quality products, which is why all our wooden toys are FSC certified, but we also ensure they’re great-value and competitively priced.”
Items are on sale from 26^th October, and with prices ranging from under £4.99 to £69.99 shoppers should pop the date in their diary because as with all Specialbuys, once they’re gone, they’re gone!

26
Oct

Fun Festive Treats with Aldi’s Christmas Baking range

Get Christmas ready with Aldi’s Christmas Baking range, available in stores and online from Sunday 29^th October. Starting from only £2.49, the range has everything needed for budding bakers and Christmas chefs to whip up a storm in the kitchen this festive season, but remember, as with all Specialbuys, once it’s gone, it’s gone.

Anything is possible this Christmas: from cookies to mince pies with the help of Aldi’s Premium Stand Mixer (£149.99). A durable, high performance mixer with eight speed settings, available in red, gunmetal grey or glossy white and complete with a range of attachments.

Aldi’s stylish Marble Effect Professional Bakeware (from £4.99), keeps bakers trendy, while these Christmas Single Oven Gloves (£2.99) ensure there’s no burnt fingers while taking treats from the 2 Piece Grill and Oven Tray Set (£3.99) out of the oven.

With a whole host of kitchen accessories and baking essentials available, including 2 Pack Silicone Moulds (£2.49) Silicone Oven Racks (£3.99) and Children’s Apron Sets (£3.99), little helpers and adults alike can bake festive fun treats for all the family to share

The range is available in stores nationwide and online at www.aldi.co.uk on 29^th October, but shoppers must be quick because as with all Specialbuys, once they’re gone, they’re gone!
The Christmas Baking range is available in stores and online from 26^thOctober while stocks last

PREMIUM STAND MIXER	£149.99
MARBLE EFFECT LARGE PROFESSIONAL BAKEWARE	£6.99
SMALL MARBLE EFFECT BAKEWARE	£4.99
SILICONE OVEN RACK	£3.99
Grill and Oven Tray 2pc set	£3.99
CHRISTMAS CLIP LID STORAGE	£3.99
CHILDREN'S APRON SET	£3.99
CHRISTMAS SINGLE OVEN GLOVE, 2PK	£2.99
2 PACK SILICONE MOULDS	£2.49

26
Oct

INDULGE IN A SWEETER CHRISTMAS WITH ALDI

Dessert and fortified wine lovers can enjoy a truly special treat this Christmas, as Aldi has expanded its selection of ports, sherries and dessert wines for the festive period.
Ports
Maynard’s Pink Port, £7.99
Available in stores nationwide and online from 14^th November
Size: 50cl
Deliciously fruity and floral, this pink tipple gives port lovers the chance to try something a bit different this Christmas. They are sure to enjoy its delicious flavours of ripe cherry and raspberries, with subtle hints of honey and grapefruit.

Maynard’s Finest Reserve Ruby Port, £4.99
Available in stores nationwide and online from 14^th November
Size: 20cl
Enjoy a night in by the fire with a glass of this seductive tipple. Its intense ruby colour and violet hues make it stand out and its punchy red fruit flavour gives it a bit of oomph.

Maynard’s Late Bottled Vintage Port 2013, £9.99
Available in stores nationwide and online from 1^st October
Size: 75cl
Bring friends together to enjoy this exceptional port, which has ripe red fruit flavours balanced with dark chocolate and black pepper tannins. Deep purple in colour, it’s a great treat to pop open after dinner.

Maynard’s Late Bottled Vintage Port 1992, £19.99
Available in stores nationwide and online from 14^th November
Size: 75cl
A dark and delightful port, this tipple is deliciously full bodied. Blackberry, blackcurrant and cherry flavours stand out, with a smooth and velvety finish. The perfect gift for a port connossieur looking to add something special to their collection.

Maynard’s 10 Year Old Tawny Port, £9.99
Available in stores nationwide and online from 1^st October
Size: 75cl
Port lovers will savour the array of different and exciting flavours in this bottle. A delicate nuttiness, honey and hint of toffee combine with ripe berry fruit, mellow notes of chocolate, butterscotch and fine oak for a flavour feast.

Maynard’s 40 Year Old Tawny Port, £29.99
Available in stores nationwide and online from 14^th November
Size: 75cl
Round off a wonderful festive evening with this fine aged Tawny Port. Its delicious olive and ochre colour is a characteristic of a well-matured in oak port. Enjoy a glass with friends with some Specially Selected Salted Almonds or bring to the dinner table to accompany a flaming Specially Selected Golden Topped Christmas Pudding.
Sherries
Exquisite Collection Cream Sherry, £5.99
Available in stores nationwide and online from 1^st October
Size: 50cl
Crack open a bottle of the Exquisite Collection Cream Sherry when the dessert platter comes out this Christmas. Deep mahogany in colour, it has fresh and tangy dried fruit aromas and a rich, nutty finish to complement its full, sweet flavour.

Exquisite Collection Fino Sherry, £5.99
Available in stores nationwide and online from 1^st October
Size: 50cl
A classic aperitif, this tangy, dry, fresh flavoured sherry is a great match with salty snacks – making it ideal for enjoying in front of a classic festive film on Christmas Day. Bone dry, it’s pale straw in colour and smooth flavoured.

Exquisite Collection Amontillado Sherry, £5.99
Available in stores nationwide and online from 1^st October
Size: 50cl
Enjoy this rich, dry sherry with a Boxing Day feast of Specially Selected British Charcuterie and Specially Selected Wild Boar Pâté. A great aperitif, it has a rich chestnut colour with nutty, fruit flavours.

Dessert wines
Berton Vineyards Botrytis Semillon 2016, £5.99
Available in stores nationwide and online from 14^th November
Size: 37.5cl
Bright gold in colour, this high quality wine - winner of the IWSC Silver Outstanding award 2017- is both rich and complex. With intense aromas of baked apple, pear and honey, as well as fruity marmalade flavours, it’s a perfect accompaniment to a festive fruity dessert such as the Specially Selected Layered Red Fruits Dessert.

Chateau De Myrat Sauternes Grand Cru Classe 2013, £11.99
Available in stores nationwide and online from 14^th November
Size: 37.5cl
The vibrant flavours of the Chateau De Myrat Sauternes Grand Cru Classe will keep drinkers satisfied throughout Christmas. With ginger, orange peel, apricot and mango notes, it pairs well with the Blue D’Affinois from the Specially Selected French Cheese Selection.

Recioto Della Valpolicella, £8.99
Available in stores nationwide and online from 14^th November
Size: 50cl
For those looking for a touch of elegance in their tipples, this ruby red wine will satisfy their palates with a velvety smooth texture and long, lingering finish. Enjoy with fruit pastries, chocolate cakes such as the Specially Selected Yule Log and cream puddings.

Recioto Di Soave DOCG 2015, £8.99
Available in stores nationwide and online from 14^th November
Size: 50cl
Cheese lovers take note – this Recioto Di Soave DOCG 2015 is the perfect accompaniment to a classic Christmas cheese board. Straw yellow in colour, it has notes of syrupy peach and honey and pairs particularly well with a decadent blue cheese.

Sumptuously Rich Pudding Wine, £8.99
Available in stores nationwide and online from 14^th November
Size: 37.5cl
Fans of Christmas pudding will lust after this rich Muscat - winner of the IWSC Gold award 2017 - which has flavours of raisins, figs, dates, toffee and caramel. Enjoy a glass after Christmas dinner with the Specially Selected Fig, Pecan and Honey Baking Camembert, dried fruit and nuts, for the perfect end to a festive feast.

Rubis Chocolate Wine, £9.99
Available in stores nationwide and online from 14^th November
Size: 50cl
This award-winning indulgent wine is a chocolate lovers’ dream, with flavours of velvety, smooth dark chocolate complimented by rich, puckering fruit and hints of dried fig. The combination of flavours makes this a sumptuous after dinner treat.

-Ends-

26
Oct

GET MORE BANG FOR YOUR BUCK THIS BONFIRE NIGHT WITH NEW FOOT-LONG SAUSAGES FROM ALDI

Remember, remember
(to visit Aldi for) this 5th of November!
When buying fireworks, sparklers, hot cocoa, the lot,
we see no reason why foot-long sausages and burgers should ever be forgot!

Discount supermarket Aldi is launching new Ashfield Farm Foot-long Sausages, on sale from Thursday 2^nd November and just in time for bonfire night. Like all of Aldi’s sausages and burgers, the £1.89 winter bangers are full-of-flavour, made from 100% British meat and Red Tractor approved. But, be quick as with all Specialbuys at Aldi, once they’re gone, they’re gone!

For those looking for variety, Aldi has a selection of products at everyday low prices to create the ultimate meat feast.
You can choose from:
·         Ashfield Farm Foot Long Hot Dogs (£1.89, 2 pack) (on sale from 2^nd November)
·         Specially Selected Seasoned Sausages (£1.89, 6 pack) Choose from Lincolnshire or Cumberland
·         Specially Selected British Pork Chipolata Sausages (£1.89, 12 pack)
·         Specially Selected British Pork Sausage (£1.89, 6 pack)
·         Specially Selected Sausage Rolls available in Hog Roast, Pork or Cheddar & Bacon (£1.59, 4 pack)
·         Specially Selected Aberdeen Angus Beef Quarter Pounders (£2.25, 4 pack)
·         Specially Selected Wagyu Beef Burgers (£3.49, 2 pack)
·         Specially Selected Brioche Burger Buns (£0.79, 4 pack)

And it’s not just meat…

Fans of bonfire night will know it’s not all about the main course; no firework watching would be complete without a steamy mug of hot cocoa. Top Aldi’s Instant Hot Chocolate (£1.09) with a few fluffy Pink and White Marshmallow’s (£0.59) and you and your guests will feel full of winter warmth all night.

26
Oct

LUNCHTIME IS ABOUT TO GET CHRISTMASSY WITH ALDI’S DEEP FILLED FESTIVE SANDWICHES

Discount supermarket Aldi’s delicious range of festive sandwiches are back, so whether you prefer vegetarian, turkey or are open to something new, Aldi’s Deep Filled Festive Sandwiches (£1.69) will add some much needed sparkle to lunchtimes.

Available in stores across the UK from 6^th November, Aldi’s ultimate Turkey Feast with Pigs under Blankets Christmas sandwich will deliver a taste of Christmas dinner in every mouthful. Combining succulent turkey meat with pigs under blankets, this scrumptious feast is elevated with classic flavours of stuffing and cranberry.

For those who prefer theirs meat-free, Aldi’s Brie & Spiced Cranberry Chutney combines creamy brie, delicious cranberry chutney and the added spinach gives a delicate crunch and freshness.

Looking for something different this year? Tantalise your taste buds with Aldi’s Ham Hock, Farmhouse Cheddar and Plum & Apple Chutney sandwich. The premium ham hock and mature farmhouse cheddar combined with the fruitiness of plum and apple chutney makes this “the one” for those who enjoy alternative flavours at Christmas.

26
Oct

DECK THE HALLS WITH TREES AND HOLLY! ALDI’S SELECTION OF TREES AND FESTIVE FOLIAGE HIT STORES FROM 23RD NOVEMBER

With Christmas just a month away, discount supermarket Aldi is stocking up the aisles with everything you need to transform your home into a winter wonderland.

From 23^rd November, you’ll be able to find everything from beautiful trees and wreaths to alternative seasonal plants. But be quick, as these festive foliage features are all Specialbuys so once they’re gone, they’re gone!

Aldi’s Specially Selected Large Nordman Fir Christmas Tree (£19.99, 190cm) is a freshly cut, premium quality Scottish tree known for its bushy, symmetrical shape and excellent needle retention. Available from 23^rd November.

Aldi’s Specially Selected Christmas Wreath (£12.99) is available in two colours: silver or red and gold and measures approximately 48cm. On sale from 26th November.
Also available:
Nobel Fir Outdoor Wreath (£8.99, approx. 38cm) available from 30^th November Noble Fir Small Wreath (£5.99, approx. 30cm) available from 3^rd December

Aldi’s Specially Selected Large British Grown Poinsettia (£8.99) is presented in a classic 19cm ceramic red pot and is a quick and easy way to brighten up your home this festive season. On sale from 30th November.

For an alternative way to spice up your home this Christmas, pick up Aldi’s Christmas Cactus (£3.99), on sale from 30^th November. It’s a lovely addition to your more traditional foliage features and blooms beautifully at Christmas time.

For an elegant and graceful addition to your Christmas décor, look out for the Aldi Christmas Twin Stemmed Orchid (£8.99). With four open flowers in a white ceramic pot and finished with a beautiful red ribbon, this bargain buy is available from 26^th November.

26
Oct

IT’S TIME TO TRY THAI

· Aldi launches new CREATE Thai Curry Kits – for only £1.39
· 49% cheaper than Blue Dragon

Discount supermarket Aldi has launched a new range of authentic Thai Kits, available in popular Green Thai and Red Thai flavours, in stores nationwide for only £1.39.

The kits have been created with ingredients including fresh chillies, onion and lemongrass to create authentic flavour profiles that are perfect for spicing up weekly meals without the hassle of making them from scratch.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments, “The new Aldi CREATE Thai Green and Red Curry Kits are perfect for our customers who want to eat delicious home cooked meals, but simply don’t have the time to spend prepping and cooking dishes.”

The new Thai kits from Aldi come in 49% cheaper than Blue Dragon and 45% cheaper than Thai Taste Curry Kits*, offering exceptional value.

The kits are also gluten free and suitable for vegetarians and vegans.

26
Oct

ALDI VOTED BRITAIN’S BEST VALUE SUPERMARKET

Discount supermarket Aldi has been voted Britain’s Best Value Supermarket at the Moneywise Home Finance Awards 2017 for the third year in a row.

The award, which is voted for via a survey of thousands of Moneywise readers, judges businesses on their value for money and customer service, with the British public naming Aldi as their top choice.

This follows on from an already successful year which has seen shoppers saving on average an estimated £2.2bn by switching to Aldi from the Big 4 supermarkets[i]. Moreover, a recent independent analysis by trade magazine The Grocer showed Aldi to be the UK’s lowest priced supermarket, with a basket of 33 everyday items costing £7.92 less at Aldi compared to its nearest-priced competitor Asda, and £16.84 less compared to its most expensive rival, Waitrose.[ii]

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We are thrilled to have been voted Britain’s Best Value Supermarket at this year’s Moneywise Home Finance Awards for the third year running. We are committed to ensuring that everyone has access to great quality products at fantastic prices, and this is a testament to the hard work of Aldi buyers who tirelessly source the very best products for our customers to enjoy.”

For more information about Aldi’s award winning range, please visit www.aldi.co.uk.

[i] 2016 - This is based on price comparison data that benchmarks the prices of Aldi's product lines against equivalent products from the other supermarkets, including appropriate adjustments for differences in size, quantity and quality/brand. Aldi's volume sales and competitor prices were used to imagine what Aldi shoppers would have paid had they shopped elsewhere.

[ii] From The Grocer’s Grocer 33, 24th August 2017

19
Oct

IT’S TIME TO TRY THAI

· Aldi launches new CREATE Thai Curry Kits – for only £1.39
· 49% cheaper than Blue Dragon

Discount supermarket Aldi has launched a new range of authentic Thai Kits, available in popular Green Thai and Red Thai flavours, in stores nationwide for only £1.39.

The kits have been created with ingredients including fresh chillies, onion and lemongrass to create authentic flavour profiles that are perfect for spicing up weekly meals without the hassle of making them from scratch.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments, “The new Aldi CREATE Thai Green and Red Curry Kits are perfect for our customers who want to eat delicious home cooked meals, but simply don’t have the time to spend prepping and cooking dishes.”

The new Thai kits from Aldi come in 49% cheaper than Blue Dragon and 45% cheaper than Thai Taste Curry Kits*, offering exceptional value.

The kits are also gluten free and suitable for vegetarians and vegans.

ENDS

*price comparisons correct as of 19.10.17:

Comparison
Aldi CREATE Thai Green & Red Curry Kits (224g) £1.39
Brand	Saving
Thai Taste Easy Thai Red Curry Kit (224g) Easy Thai Green Curry Kit (224g) £2.55	% SAVING – 45%
Blue Dragon Thai Green Curry Kit (253g) Thai Red Curry Kit (253g) £2.75	% SAVING – 49%

19
Oct

ALDI LAUNCH COLLECTION OF ON-TREND, ALCOHOL-INFUSED FOODS

Never one to miss a trend, discount supermarket Aldi is launching a plethora of festive foods, sure to excite this Christmas. Adding a twist to Christmas classics, the new range includes cocktail sausages infused with prosecco, lamb shoulder with port, and fudge steeped with espresso martini, to name a few.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, says: “At Aldi we pride ourselves on offering our customers the most exciting foods not only at Christmas, but all year round, and 2017 is no exception.

“We know how popular trends are to customers and we are confident that our latest range of alcohol-infused creations will prove a big hit over the festive period.”

Start Christmas in style

On sale from 12^th December and new for 2017 is Specially Selected Scottish Smoked Salmon. Cured with a choice of premium Scottish Whisky or Monsigny Brut Champagne and Sicilian Orange Oil, this mouth-watering starter costs just £3.99 (120g).

Also new, Aldi’s Specially Selected Outdoor Bred British Pork Cocktail Sausages with Prosecco, Cranberry and Orange, on sale from 14^th December and cost a celebratory £1.99 (300g). These succulent bite-size sausages are perfect for giving party spreads a prosecco popping twist.

For a main course that will make you feel festive ahead of the big day…

The Specially Selected British Lamb Shoulder with Redcurrant, Cranberry and Port Glaze (1.2-2.2kg) is nothing short of a taste sensation. On sale from 19^th December, this whole lamb shoulder is delicately flavoured with a Christmas-spiced orange rub and will be a welcome addition to the table over Christmas. Great price in store.

If you’re looking for a twist on traditional then look no further…

On sale from 19^th December, Aldi’s Specially Selected Festive Tiffin (£9.99 for 600g) is here to steal the show. The tipsy tiffin bar is made with Californian raisins soaked in lashings of dark rum, Morello cherries and biscuit balls, smothered in luscious Belgian milk chocolate and finished with a shimmering gold lustre. This stand out dessert is just waiting to be photographed!

On sale from 14^th November, the Specially Selected Exquisite Christmas Cake (£9.99, 1.5kg) is made with Aldi’s Veuve Monsigny Champagne Brut, as well as Vostizza currants, almonds and apricots. Finished by hand, the cake is topped with edible Christmas baubles and snowflakes.

Aldi’s Specially Selected Sloe Gin Mince Tarts (£2.29 for 6) provide a very sophisticated alternative to the traditional mince pies. These heavenly pastry tarts with a luxurious mincemeat and sloe gin filling and flaked almond topping will give you a mouthful of seasonal cheer at every bite! Available in store from the 14^th November.

Add a dollop of Je ne sais quoi to puddings with Aldi’s Specially Selected Brandy Cream with Courvoisier VS Cognac or try something new with Specially Selected Extra Thick Sloe Gin & Spiced Cranberry Cream, both available from 1^st December (great price in store).

And finally, if you’re looking for gifts for foodie loving friends or family, Aldi has a range that will leave a sweet taste this Christmas…

Aldi’s Specially Selected Honeycomb (£2.49) is the ultimate Christmas delight for those with a sweet tooth. Coated with scrumptious milk chocolate, it is available in three flavours: Prosecco Sugar and Popping Candy, Dipped Milk Chocolate or Salted Caramel for those who like theirs with a classic Christmas flavour. (On sale now)

For a taste of tiramisu, go for the Specially Selected Italian Nougat (£1.79, 100g). On sale now, this delightfully soft and chewy treat is available in a choice of flavours including amaretti, tiramisu, strawberry, dark chocolate or county berries.

For ultimate enjoyment, Aldi’s Specially Selected Fudge Tree (£1.99, 120g) is the choice for you. Luxurious fudge, presented in a beautiful gift box, brings festive choice in three flavours Irish Cream, Rum & Spiced Ginger or Espresso Martini. In store from 14^th November

Alternatively, why not gift Aldi’s Specially Selected Exquisite Prosecco and Apricot Panettone, on sale from 14th November. Made in Tuscany, this light seasonal cake is fermented with natural ‘mother’ dough that has been tended to for 40 years. Studded with dried fruits and laced with prosecco syrup, the long curing process ensures a fluffy character. £6.99, 800g.

19
Oct

Christmas comes but once a year…. Indulge yourself with Aldi’s Specially Selected Exquisite Range

Christmas is a time for indulgence. However, that can often come at a price. This Christmas it doesn’t have to. With Aldi’s range of Specially Selected Exquisite products, the UK can indulge in a range of hand crafted, artisanal products all at an affordable price. Made with carefully sourced ingredients, Aldi’s luxurious range of products guarantee a very merry Christmas for one and all.

The Star of the Show
On the day when only the best will do, choose from Aldi’s selection of British, free range, hand reared turkeys… prized for their flavour and succulence.

Winner of Best Turkey at the 2017 Supermeat & Fish Christmas Awards, Aldi’s Specially Selected Exquisite Whole Bird (4-5.99kg) is hand-plucked and game hung for seven days for a flavour and succulence that is truly exceptional. Serves 11-13. On sale from 19^th December. Great price in store.

New for 2017…Aldi’s Specially Selected Exquisite Turkey Crown (2-3.99 kg) serves 7-11 people and is available in store from 19^th December. Runner-Up Best Turkey at the 2017 Supermeat & Fish Christmas Awards this free range British turkey is generous, plump, tender and easy to cook and carve. Great price in store.

Something to Share
Aldi’s Specially Selected Exquisite Dressed Scottish Side of Salmon is available instore from 19th December. This unique and delicious centrepiece has been prepared exclusively for Aldi by the award-winning Yorkshire smokehouse, Bleikers. The whole side of oak-roasted Scottish salmon is layered with king prawns, oak-smoked salmon and cream cheese and hand finished with an edible gold lustre. Great price in store.

For Dessert
Made from an old family recipe and handcrafted by luxury pudding makers in the Isle of Man, Aldi’s Specially Selected Exquisite Vintage Pudding is lavish, luxurious and gloriously sticky. Matured for a minimum of six months, it contains premium Louis Royer VS Cognac for a delicious festive flavour. £9.99, 907g. On sale from 14^th November.

Festive Cakes
Discover the delights of Aldi’s Specially Selected Exquisite Jewelled Cake, perfect to slice and share. On sale from 14^th November, the luxurious fruit cake is made with Aldi’s Bellucci Amaretto liqueur and topped with a trio of cherries, almonds, Brazil nuts and sliced apricots. £8.49, 1kg.

Alternatively, why not gift Aldi’s Specially Selected Exquisite Prosecco and Peach Panettone, on sale from 14^th November. Made in Tuscany, this light seasonal cake is fermented with natural ‘mother’ dough that has been tended to for 40 years. Studded with dried fruits and laced with prosecco syrup, the long curing process ensures a fluffy character. £6.99, 800g.

The Taste of Christmas
With each taste, Aldi’s luxurious, hand-crafted Specially Selected Exquisite Mince Pies say ‘Christmas is here’. Made with deliciously thin all-butter pastry, fragrant frangipane and wonderful mincemeat of juicy raisins, sultanas, currants and glacé cherries, each pie is hand finished with crunchy roasted almonds. Costing just £2.99 per 6 pack they’re available instore from 14^th November.

If you want a festive show stopper why not try Aldi’s Specially Selected Exquisite Chocolate Robin Centrepiece. This beautiful hand-crafted chocolate robin, sitting on a soft slice and share chocolate and hazelnut praline log, is made with the finest chocolate, hazelnut praline and honeycomb. On sale from 7^th December, it’s been designed and made exclusively for Aldi by a team of award-winning master chocolatiers. £9.99, 540g.

Party Desserts and Cakes
If there’s still room, treat guests to Aldi’s Specially Selected Exquisite Salted Caramel & Chocolate Christmas Presents. Handmade by award-winning bakers in Somerset, each dark chocolate parcel contains its own delicious surprise – a generous serving of Belgian milk chocolate mousse with a hidden salted caramel sauce. On sale from 19^th December. £4.99, 4 pack.

19
Oct

LIGHT UP THE SKY WITH ALDI’S PREMIUM FIREWORKS

Hosting Bonfire Night has never been easier with Aldi’s new range of premium fireworks, a spectacular selection of 17 products with prices starting at just £1.29. From Roman candles to colourful rockets, celebrations are set to be bigger and better than ever. Available from 15^th October, whilst stocks last.
Bring the crowd to a standstill with the Detonator (£39.99), featuring an exciting ‘fan cake’ which fires mixed colour stars across the sky. Starting with stunning white and red stars, it continues to build with louder crackles and rapid bursts of colour.

Shoot for the stars with Aldi’s Air Strike (£19.99), which reaches up to 80 metres. The pack includes a range of different sized rockets with crackling reds and greens, plus a mixed colour flower burst effect.
A firework to please all tastes: a combination of four rockets, one wheel, two aerial multi-shot and four Roman candles, the No 1 (£19.99) won’t disappoint this Bonfire Night. If the party needs more pizzazz, the accurately named Wow (£14.99) is sure to stun – a beautiful array of 16 fireworks in total, lasting for around 15 minutes.

Watch the Sky Pilot (£12.99) burst across the sky with colour this November. A magical combination of red and green falling leaves, silver darting fish, a crackling lemon star plus mixed colour Chrysanthemums and red tails. Or perhaps try Aldi’s Let It Snow (£12.99), a unique fountain that plumes white and gold flickers and a mix of snow effects and flashing snowflakes.
Goosebumps are inevitable with the Ee-Bee-Gee-Bee (£9.99), with 36 shots of darting stars and a golden umbrella of sparkles to finish. Or shoppers can try the silver alternative: Dazzling Darts (£8.99). An amazing show of silver crackling tails that dart and fire across the sky, reaching up to 40 meters in height.

Entertain the whole street with Aldi’s Big Show (£19.99), a mix of 54 colourful shots of silver spinners, green bursts and darting bees with blinking pink and blue crackles, reaching over 40 metres in height.
If budget buyers are looking for more bang for their buck, try the impressive but low-priced Star Striker (£5.99), a mix of red, green, blue and yellow stars and a white blinker to finish, or the Loud and Clear (£4.99) with red, purple, green and blue plumes and a golden blinker effect.

Impress the kids with the Blasting Barrel (£9.99), which initially erupts with silver then begins to change colour with loud crackling white flashes. The LOL Selection (£9.99) provides a longer performance, lasting approximately 15 minutes, and contains 14 fountains, three Roman candles and one show stopping finale to finish which erupts in flashes and strobes outlining a vision of a ‘Clown’s face’.

Parents with younger children and pets can also enjoy the Astro (£4.49), a quieter, colourful option which crackles without the bang. Aldi also has a range of classic handheld fireworks to choose from, including 18” Giant Sparklers (£1.65) and 10” Sparklers (£1.29) to complete the night’s festivities.

Every Bonfire Night should end with a bang and Aldi’s Ultimate Finale (£49.99) will make it an evening to remember. With rapid strobe lights flashing before a colour explosion of golds, greens, blues and reds, the firework bursts into mixed stars and finishes with a gold willow cascade for the perfect ending.

Aldi’s Firework range will be available in stores from 15^th October whilst stocks last.

Product Description	Price
ULTIMATE FINALE	£49.99
DETONATOR	£39.99
AIR STRIKE	£19.99
BIG SHOW	£19.99
NO 1	£19.99
WOW	£14.99
SKY PILOT	£12.99
LET IT SNOW	£12.99
BLASTING BARREL	£9.99
LOL SELECTION BOX	£9.99
LOL SELECTION BOX	£9.99
EE-BEE-GEE-BEE	£9.99
DAZZLING DARTS	£8.99
STAR STRIKER	£5.99
LOUD & CLEAR	£4.99
ASTRO	£4.49
ASTRO	£4.49
18" GIANT SPARKLERS	£1.65
10" SPARKLERS	£1.29
10" SPARKLERS	£1.29

19
Oct

DEAD GOOD VALUE DEALS FROM ALDI Throw a ‘Day of the Dead’ Halloween party for under £30

Aldi	Tesco
Specially Selected Pumpkin Spice Irish Cream Liqueur £6.99	Baileys Pumpkin Spice Cream Liqueur Limited Edition £14.00
Decorative Lights £3.99	Pumpkin Halloween Lights £6.99
Trick or Treat Tins £1.79	Trick or Treat Halloween Plastic Bags £2.99
Scary Milk Chocolate Shapes Eyeballs, Ghosts or Pumpkins £0.99	Milk Chocolate Eyeballs £2.00
Adult Halloween Costumes £7.99	Skeleton Halloween Costume £16.00
Children’s Halloween Costumes £3.99	Corpse Bride Halloween Costume £10.00
Pumpkin £0.49	Pumpkin £1.00
Halloween Hanging Decorations £2.49	Hanging Swirls Decoration £7.99
TOTAL £28.72	TOTAL £60.97
% SAVED WHEN SHOPPING AT ALDI	SAVE 53% (£32.25)

19
Oct

INDULGE IN A SWEETER CHRISTMAS WITH ALDI

Dessert and fortified wine lovers can enjoy a truly special treat this Christmas, as Aldi has expanded its selection of ports, sherries and dessert wines for the festive period.

Ports

Maynard’s Pink Port, £7.99
Available in stores nationwide and online from 14^th November
Size: 50cl
Deliciously fruity and floral, this pink tipple gives port lovers the chance to try something a bit different this Christmas. They are sure to enjoy its delicious flavours of ripe cherry and raspberries, with subtle hints of honey and grapefruit.

Maynard’s Finest Reserve Ruby Port, £4.99
Available in stores nationwide and online from 14^th November
Size: 20cl
Enjoy a night in by the fire with a glass of this seductive tipple. Its intense ruby colour and violet hues make it stand out and its punchy red fruit flavour gives it a bit of oomph.

Maynard’s Late Bottled Vintage Port 2013, £9.99
Available in stores nationwide and online from 1^st October
Size: 75cl
Bring friends together to enjoy this exceptional port, which has ripe red fruit flavours balanced with dark chocolate and black pepper tannins. Deep purple in colour, it’s a great treat to pop open after dinner.

Maynard’s Late Bottled Vintage Port 1992, £19.99
Available in stores nationwide and online from 14^th November
Size: 75cl
A dark and delightful port, this tipple is deliciously full bodied. Blackberry, blackcurrant and cherry flavours stand out, with a smooth and velvety finish. The perfect gift for a port connossieur looking to add something special to their collection.

Maynard’s 10 Year Old Tawny Port, £9.99
Available in stores nationwide and online from 1^st October
Size: 75cl
Port lovers will savour the array of different and exciting flavours in this bottle. A delicate nuttiness, honey and hint of toffee combine with ripe berry fruit, mellow notes of chocolate, butterscotch and fine oak for a flavour feast.

Maynard’s 40 Year Old Tawny Port, £29.99
Available in stores nationwide and online from 14^th November
Size: 75cl
Round off a wonderful festive evening with this fine aged Tawny Port. Its delicious olive and ochre colour is a characteristic of a well-matured in oak port. Enjoy a glass with friends with some Specially Selected Salted Almonds or bring to the dinner table to accompany a flaming Specially Selected Golden Topped Christmas Pudding.
Sherries
Exquisite Collection Cream Sherry, £5.99
Available in stores nationwide and online from 1^st October
Size: 50cl
Crack open a bottle of the Exquisite Collection Cream Sherry when the dessert platter comes out this Christmas. Deep mahogany in colour, it has fresh and tangy dried fruit aromas and a rich, nutty finish to complement its full, sweet flavour.

Exquisite Collection Fino Sherry, £5.99
Available in stores nationwide and online from 1^st October
Size: 50cl
A classic aperitif, this tangy, dry, fresh flavoured sherry is a great match with salty snacks – making it ideal for enjoying in front of a classic festive film on Christmas Day. Bone dry, it’s pale straw in colour and smooth flavoured.

Exquisite Collection Amontillado Sherry, £5.99
Available in stores nationwide and online from 1^st October
Size: 50cl
Enjoy this rich, dry sherry with a Boxing Day feast of Specially Selected British Charcuterie and Specially Selected Wild Boar Pâté. A great aperitif, it has a rich chestnut colour with nutty, fruit flavours.

Dessert wines
Berton Vineyards Botrytis Semillon 2016, £5.99
Available in stores nationwide and online from 14^th November
Size: 37.5cl
Bright gold in colour, this high quality wine - winner of the IWSC Silver Outstanding award 2017- is both rich and complex. With intense aromas of baked apple, pear and honey, as well as fruity marmalade flavours, it’s a perfect accompaniment to a festive fruity dessert such as the Specially Selected Layered Red Fruits Dessert.

Chateau De Myrat Sauternes Grand Cru Classe 2013, £11.99
Available in stores nationwide and online from 14^th November
Size: 37.5cl
The vibrant flavours of the Chateau De Myrat Sauternes Grand Cru Classe will keep drinkers satisfied throughout Christmas. With ginger, orange peel, apricot and mango notes, it pairs well with the Blue D’Affinois from the Specially Selected French Cheese Selection.

Recioto Della Valpolicella, £8.99
Available in stores nationwide and online from 14^th November
Size: 50cl
For those looking for a touch of elegance in their tipples, this ruby red wine will satisfy their palates with a velvety smooth texture and long, lingering finish. Enjoy with fruit pastries, chocolate cakes such as the Specially Selected Yule Log and cream puddings.

Recioto Di Soave DOCG 2015, £8.99
Available in stores nationwide and online from 14^th November
Size: 50cl
Cheese lovers take note – this Recioto Di Soave DOCG 2015 is the perfect accompaniment to a classic Christmas cheese board. Straw yellow in colour, it has notes of syrupy peach and honey and pairs particularly well with a decadent blue cheese.

Sumptuously Rich Pudding Wine, £8.99
Available in stores nationwide and online from 14^th November
Size: 37.5cl
Fans of Christmas pudding will lust after this rich Muscat - winner of the IWSC Gold award 2017 - which has flavours of raisins, figs, dates, toffee and caramel. Enjoy a glass after Christmas dinner with the Specially Selected Fig, Pecan and Honey Baking Camembert, dried fruit and nuts, for the perfect end to a festive feast.

Rubis Chocolate Wine, £9.99
Available in stores nationwide and online from 14^th November
Size: 50cl
This award-winning indulgent wine is a chocolate lovers’ dream, with flavours of velvety, smooth dark chocolate complimented by rich, puckering fruit and hints of dried fig. The combination of flavours makes this a sumptuous after dinner treat.

19
Oct

NO TRICKS, JUST TREATS THIS HALLOWEEN AT ALDI

This Halloween sees scarily low prices at Aldi. No demons are being released, just a great selection of delicious new products, so get your Halloween plans set and stock up on spooky treats from Aldi.

Specially Selected Pumpkin Spice Irish Cream Liqueur, £6.99
Available in-stores nationwide from 5^th October
Size: 70cl
This beautifully rich and creamy liqueur is a Halloween must-have. Infused with Pumpkin Spice flavour, and with hints of cinnamon and nutmeg it’s a wonderful winter sipper, fabulous on its own over ice or added to coffee in a Pumpkin Spice Latte, all at half the price of a branded version.

Wychwood Beers of Character, £13.99
Available in selected stores nationwide from 5^th October
Size: 12 x 500ml
A selection of twelve Wychwood beers including: Hobgoblin, Hobgoblin Gold, Dr. Thirsty’s No 4,
Firecatcher, Goliath and Arrowaine – this selection covers a range of ale styles and is ideal as a party
selection.

Wychwood Dunkel Fester, £1.29
Available in stores nationwide from 5^th October
Size: 500ml
Dunkel Fester is a seasonal, beautifully dark and malty beer, offering hints of coffee and roasted nuts with an underlying fruity finish. A heavier and fuller flavour beer that is perfect for those cold winter evenings where all you need is a log fire and a good beer.

Toffee Apple Cider, £3.79
Available in stores nationwide from 5^th October
Size: 4 x 275ml
A delicious blend of cream soda and smouldering toffee with a rich, creamy aftertaste and a sharpness from the pears. Perfect for those looking for more than the average cider, just serve chilled over ice.

Rhubarb & Custard Cider, £3.79
Available in stores nationwide from 5^th October
Size: 4 x 275ml
This Rhubarb & Custard cider hits the flavour sweet spot for those who love their ciders full, fresh, and sweet. Made with pears and with a taste of crisp fruit with creamy custard notes, for a perfectly British flavour.

16
Oct

ALDI’S FAMOUS £4.99 16OZ ‘BIG DADDY’ DELIVERS A HAT TRICK FOLLOWING SELL OUT SUCCESS

On Thursday 19^th October, discount supermarket Aldi is bringing back the headline grabbing 16oz ‘Big Daddy’ Extra Thick Rump Steak. The 21-day matured steak is the biggest pre-packaged rump available from any supermarket and costs only £4.99.

The huge cut of meat is 100g heavier yet 20% cheaper than Tesco’s Finest Rump Steak 350g*, which costs £5.95!

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, said: “The 16oz ‘Big Daddy’ Extra Thick Rump Steak has been a customer favourite since it first launched earlier this year and we’re delighted to bring it back as a Specialbuy once again.”

Don’t know your rump from your ribeye?
The rump is made up of several different muscles. It is a lean steak with a great texture and rich flavour. It is best served thick-cut and cooked over a very high heat, with a generous resting time.

Pick up some quick and easy steak accompaniments to add some colour to your steak plate. From 12^th October (until October 26^th), the following vegetables are on Super Six deal:

Carrots - £0.39 - Was £0.44 (1kg)
Baby Potatoes - £0.59 - Was £0.85 (1kg)
Parsnips - £0.39 - Was £0.67 (600g)
Leeks - £0.59 - Was £0.75 (500g)
Onions - £0.39 - Was £0.55 (1kg)
Large Flat Mushrooms - £0.59 - Was £0.79 (250g)

Also, look out for the other great meat deals in store this week (approved):
·         Specially Selected Picancha Burger - £2.69 (340g)
·         Lemon and Herb Cod Goujons - £1.69 (200g)
·         Ready to Cook Mexican Chilli Chicken with Nacho Crumb - £2.99 (369g)
·         Greek Style Gyros Pork Strips with Creamy Garlic Sauce and Tangy Chilli Sauce - £2.49 (380g)
·         Chicken Sausages - £1.99 (350g)

-ENDS-

*Tesco 350g rump is £19.00 per kg v Aldi’s at £10.99 per kg
https://www.tesco.com/groceries/product/details/?id=261947033 (As of 10.10.17)

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

12
Oct

THE TASTE OF CHRISTMAS: MUST-HAVE MINCE PIES FROM ALDI

Nothing says Christmas like the taste of mince pies, and this year Aldi is celebrating their best selection yet! With nine delicious varieties to choose from, there is a mince pie for everyone at Aldi. Inspired by the biggest food and drink trends of 2017, the sumptuous mince pie collection ranges from sloe gin infused mince to gingerbread topped, not to mention gluten-free and the classics too.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, says: “At Aldi we know that Christmas hasn’t really started until you’ve had your first mince pie. This year’s mince pie offering is better than ever, with more than one different premium flavour for each day of the week."

The showstopper of the collection is Aldi’s luxurious, hand-crafted Specially Selected Exquisite Mince Pies (£2.99 for 6). These luscious festive goodies are made with delicious all-butter pastry, fragrant frangipane and filled with decadent mincemeat of juicy raisins, sultanas, currants and glacé cherries, and then hand-finished with crunchy roasted almonds. (Available in store from the 14^th November)

Aldi’s Specially Selected Sloe Gin Mince Tarts (£2.29 for 6) provide a very sophisticated alternative to the traditional mince pies. These heavenly pastry tarts with a luxurious mincemeat and sloe gin filling and flaked almond topping will give you a mouthful of seasonal cheer at every bite! (Available in store from the 14^th November)

Aldi’s Specially Selected All Butter Almond Mince Tarts (£2.29 for 6) are perfect for those who want to join in with the festive fun, but who aren’t so keen on traditional mince pies. These patisserie-style pastry tarts, with a sweet almond mincemeat filling and flaked almond topping, are the ultimate after dinner treat for all! (Available in store from the 14th November)

For those who like their mince pies with a twist, the Specially Selected Topped Mince Pies (£1.49 for 4) come in a shortcrust butter crumb pastry and are available with a sweet Florentine or Gingerbread topping. (Available in store from the 14^th November)

Aldi’s Specially Selected Flavoured Mince Pies (£1.69 for 6) are perfect for those who prefer theirs the traditional style but would also like a little something extra. Available in delicious Chocolate Orange and Salted Caramel, these classic flavours add an extra Christmas excitement to the traditional mince pies. (Available in store from 14th November)

Aldi’s Gluten Free Mince Pies (£1.49 for 4) ensure those following a gluten free diet can still enjoy a taste of Christmas. These crisp and sweet pastry pies are richly filled with scrumptious mincemeat, and lightly sprinkled with a dusting of sugar, so no one misses out on the festive feel this Christmas. (Available in store from the 14th November)

If you are a traditional mince pie fanatic, Aldi’s Specially Selected Mince Pies (£1.49 for 6) will bring you ALL the joy this Christmas. These delicious all butter shortcrust pastries are filled with luxury mincemeat of vine and citrus fruits with sweetened dried cranberries, infused with cognac. (Available in store from the 1^st October)

Alternatively, Aldi’s Deep Filled Mince Pies (79p for 6) are also a brilliant traditional option for those who are looking for a classic taste of Christmas. At only 79p for a pack of 6, they are great value for money and perfect for those who want to stock up on mince pies this year. (Available in store from 1^st October)

Aldi’s delicious Specially Selected Mini Mince Pies (£1.79 for 12) are a delicate canapé serving – these little treats will steal the show! Spice up your party with this popular classic, also available in Spiced Caramel. (Available in store from the 1^st November)

-ENDS-

12
Oct

BRITISH BAKERS VOTE ALDI’S MINCE PIES AND CHRISTMAS PUDDINGS THE BEST THIS CHRISTMAS

Aldi wins three awards at the British Baker Christmas Star Awards, with a further five products Highly Commended

Discount supermarket Aldi’s mince pies have been voted the best at the British Baker Christmas Star Awards, with the supermarket scooping both Winner and Highly Commended in the Mince Pies category, and Winner in the Gluten Free category.

Described by Judge and Food Marketing expert Vhari Russell, as “way ahead of the market leaders in terms of innovation, taste and texture,” Aldi’s Specially Selected Exquisite Mince Pies (£2.99) are hand-crafted to combine deliciously thin all-butter pastry, fragrant frangipane and a delectable mincemeat of juicy raisins, sultanas, currants and glacé cherries.

Dominating the results, Aldi also walked away with the Highly Commended award for their Specially Selected Gingerbread Topped Mince Pies (£1.49). This special recipe combines a shortcrust butter crumb pastry, with a bold twist of tangy gingerbread to top it off.

Showing that they’ve thought of everyone this Christmas, Aldi also scooped the win for their Gluten Free Mince Pies, the combination of sweet, crisp pastry and moist mincemeat impressed on taste, texture, and value, with Judge Peter Sidwell, from ITV’s Britain’s Best Bakery, describing it as “a really well baked, delicious product – executed well.”

Securing its place as the destination for festive baking, Aldi rose to the challenge in the puddings category, being named Winner for its Specially Selected Golden Topped Christmas Pudding (£7.99). This extra special twist on a seasonal favourite was voted into the top spot following a unanimous decision from the judges. A gloriously sticky pudding, it’s made with the finest vine fruits, cherries, and pecans, and is steeped in stout, port, brandy, and orange liqueur. It’s final wow-factor, a golden glitter sparkle, making sure it’ll be a showstopper at any Christmas spread.

Doing the double once again, Aldi’s Specially Selected Exquisite Pudding (£9.99) was Highly Commended. An old family recipe hand crafted by luxury pudding makers in the Isle of Man, topped with black cherries and featuring comforting hints of cognac and spices. Aldi also won Highly Commended for its Specially Selected Exquisite Panettone (£6.99), Specially Selected Luxury Topped Stollen (£3.99), and Specially Selected Exquisite Spelt & Chive Crackers (£1.99).

For more information about Aldi’s award winning range, please visit www.aldi.co.uk.

5
Oct

ADVENT: NOT JUST FOR CHILDREN THIS DECEMBER AT ALDI

‘Tis the season for all to be jolly, with discount supermarket Aldi’s chocolate advent calendars landing instore from Wednesday 1^st November. Whether you are a chocolate connoisseur, or going ‘free from’ this advent, at Aldi it’s children and adults who will be enjoying 25 days of festive fun!

Priced at just £6.99, the luxury Moser Roth Chocolate Advent Calendar is sure to delight this Christmas with each window revealing a luxury chocolate, decorated with edible winter woodland stencils.

The Moser Roth Chocolate Advent Calendar is brimming with milk, white and dark chocolates, filled with ganache, salted caramels and praline, and infused with festive fruit and spices, ensuring that each day is a celebration of indulgence.

Following a free-from diet? The multi-award winning Moo Free Advent Calendar will bring you all the flavour of great tasting milk chocolate advent calendars but without a hint of dairy, gluten or soya. At just £2.99 this free-from calendar is also free-from a hefty price tag too – what could be better?

Whether you’re a big fan of Malteser Merryteaser, Mars or Galaxy, at only £1.99 these classic advent calendars will satisfy your milk chocolate cravings every day in the run up to Christmas!

From Peppa Pig to My Little Pony, Transformers and the Simpsons, with a Kinnerton Advent Calendar you can bring your child’s favourite character to life for just 99p.

Not much of a sweet tooth but still want to feel festive by treating yourself to a little something in the run up to Christmas?

There’s no better advent calendar out there for adults than Aldi’s Wine Advent Calendar (24 x Mini Wines, £49.99). Every day offers a new mini bottle of wine for an evening indulgence in the lead up to Christmas with 24 mixed bottles of Red, White, Rose and Fizz for the ultimate boozy treat available in stores nationwide and online from 1st November.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “At Aldi we believe that everybody deserves to get in to the festive spirit, no matter what their age or dietary requirements, with premium quality advent calendars for all. This year’s advent calendar offerings are better than ever – be it as a festive count down for excited kids or a way for parents to enjoy the countdown to Christmas.”

-ENDS-

5
Oct

IT’S A HAT-TRICK: ALDI NAMED SUPERMARKET OF THE YEAR FOR THIRD YEAR RUNNING

Aldi awarded ‘Supermarket of the Year’ at Retail Industry Awards 2017
Other awards include ‘Chilled Retailer of the Year’ and ‘Fresh Produce Retailer of the Year’

Discount supermarket Aldi has been crowned Supermarket of the Year at the prestigious Retail Industry Awards for the third consecutive year, beating stiff competition from Tesco and Morrisons.

The award, judged by an independent panel of industry experts, was given to Aldi in recognition of its longstanding commitment to delivering products of the highest quality at unbeatable prices to its customers.

Aldi has scooped up two other honours at the award – Fresh Produce Retailer of the Year for a third consecutive year and Chilled Retailer of the Year for the first time.

These accolades add to an already amazing awards season for Aldi, having recently been named Favourite Supermarket at the Good Housekeeping Food Awards 2017.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We’re thrilled to have been named Supermarket of the Year at the Retail Industry Awards for the third year in a row – proving our dedication to providing our customers with great quality products at exceptional prices.

“We are also delighted to have received two other acknowledgments across the business, which for us is testament to the commitment of our buyers who are continuously sourcing products that will excite our customers.”

This win follows the announcement of Aldi’s record results for its latest financial year, with growth accelerating in 2017 as rising number of British shoppers switch their supermarket. Sales in the UK and Ireland reached £8.7bn in the year to 31st December 2016 (2015: £7.7bn) – an increase of 13.5% (2015: 12%) despite overall grocery market growth of just 0.5% during the period.^{^[i]}

For more information about Aldi’s award winning range, please visit www.aldi.co.uk.

ENDS

[i] Kantar Worldpanel data, 52 weeks to 1st January 2017

5
Oct

BACK BY POPULAR DEMAND! ALDI BRINGS BACK SELL-OUT LACURA MAKE UP

BACK BY POPULAR DEMAND! ALDI BRINGS BACK SELL-OUT LACURA MAKE UP
Discount supermarket Aldi is bringing back their sell-out make up range inspired by YSL, Maxfactor, L’Oréal and Garnier.
Available online and in store from Sunday 8^th October, the range includes concealer, corrector pens, powder, mascaras, BB cream and a brand-new lip gloss, ALL of which can be snapped up for just £20.24, but be quick, as with all Specialbuys, once they’re gone, they’re gone!

Starting with base make up…
The Lacura CC Colour Correcting Stick Set (£4.99) is perfect for anyone worried about redness or blotching on the skin. Tackling all skin imperfections, the set includes: a concealer stick, which provides light coverage to give an even complexion; the green stick, which reduces redness and small vein visibility and the rose stick, which balances out dark shadows on the face and under the eyes. With Maxfactor’s equivalent pens costing £25 in total, this set is a steal.*

And to complete your base make up…
Head straight to the Concealer Pens – inspired by YSL’s £25 Touche Éclat Highlighting Pen, Aldi’s Lacura Concealer Pen will help you say goodbye to dark circles and hello to highlighted cheeks for only £2.99**. Available in three colours to suit sandy, rosy and darker complexions, the pen-style concealers are perfect for last-minute touch-ups.

To add some overall coverage…
Look no further than Lacura BB Cream (£2.99), a perfect addition to a make-up bag for anyone looking for a lighter alternative to foundation. Inspired by Garnier’s*** £9.99 BB Cream, Aldi’s version, which is 70% cheaper, will help skin appear smoother and more hydrated for up to 24 hours. Available in three skin shades – light, medium and summer glow’ – the beauty balms blend in with your natural skin tone.

To top up and set your make up…
The Lacura Mineral Powder and Brush (£3.79) is your new best friend. Inspired by L’Oreal True Match powder (£6.99)****, Aldi’s Lacura powder is formulated with minerals that will help to balance out skin irregularities and with a creamy ‘silk-like texture’, it will leave your skin looking fresher, smoother and glowing.

To complete your look…
The Lacura Cushion Lip Gloss (£2.99) is NEW to Aldi’s beauty range. Available in brick, nude and neutral shades, there is a colour for every mood and outfit. Enriched with shea butter and macadamia nut oil, the glosses will keep your lips looking soft, supple and full of moisture, day and night.

Lacura’s Mascaras (£2.49 each) are coming back, so whether you love a 3D effect or a volumizing brush, we have one for every look.
With a brush that ensures every lash is covered, the Lacura 3D-effect Mascara adds curve, fullness and length to your lashes.
The Lacura Volume Sensational Mascara ensures your eyes get noticed. With a soft and creamy texture which creates maximum volume without clumping.
The Lacura XXL Extreme Lashes Mascara is the boldest of the trio – offering the best combination of full and voluminous lashes. With a huge brush and volumizing formula, this mascara will take your eye look from day to night with one swish.
For more details of the Health and Beauty range visit: https://www.aldi.co.uk/c/groceries/health-and-beauty-grocery

[ENDS]

5
Oct

ALDI UNVEILS WONDERFUL WOODEN TOYS FOR CHRISTMAS

From classic dolls houses and train sets to rocking unicorns and smoothie makers, Aldi’s new nostalgic collection of great-value wooden toys – set to hit stores and online from the 26^th October – has everything parents need to inspire their children to step away from the electronics this Christmas!

The quality FSC certified wooden toy line up includes both classic and modern options, and is sure to leave grown-ups reminiscing and keep kids entertained for hours.

Along with this classic new Wooden Rocking Horse (£27.99), Aldi has also tapped into the unicorn craze by introducing this trendy Wooden Rocking Unicorn (£27.99); a modern twist on the original, it’s perfect for parents looking for something a little different.

This beautiful Wooden Doll’s House (£29.99) makes for a truly magical gift. It comes with three floors, a lift-up roof and is purposefully designed to allow for simple assembly. Fill with the Wooden Doll’s House Furniture (£12.99) – a 21-piece set including everything from an oven and fridge to a wardrobe and sofa – so little ones will have everything they require to start playing house this Christmas.

Aldi’s on-trend Large Wooden Kitchen (£29.99) is just the thing for budding chefs. It’s available in grey or pink, is made from solid wood and comes complete with an oven, hob, sink, shelving unit and even an educational chalk panel.

Why not go all out and team with Aldi’s modern Kitchen Sets and Accessories (from £9.99 - £12.99) - there’s everything from a wooden toaster and food set to a coffee and smoothie maker to choose from.

Back by popular demand, Aldi’s modern Wooden Railway (£14.99) and Road Sets (£14.99) both come complete with an expertly crafted array of wooden vehicles and are fantastic timeless toys for little ones to open under the tree.

This modern Wooden Work Bench and Tools (£34.99) is a great new addition to the range for children who are keen to try their hand at DIY. Or, the ageless Wooden Pram, Cot and Highchair (£14.99) are just the thing for children wanting to mimic their parents.

Check out this new and fantastic Wooden Playshop/Theatre (£34.99), offering two great role plays in one. On one side, the play shop features two shelves with storage trays to show off produce, including a starter set of three fruits and three vegetables. Wannabe grocers can even use the mini blackboard to showcase their prices and promotions. Twist around and the theatre side features a red stage curtain and a large blackboard, perfect for listing their plays and performances.

For those looking for an extra special gift, Aldi are offering the high-quality Premium Wooden Kitchen (£79.99) and Premium Kitchen Accessories (Price TBC) – available online only. Little ones can cook up imaginary feasts with the help of this beautiful toy kitchen unit, complete with an oven, hob, washing machine, storage cupboards and more, all in a decorative blue and green colour palette which both parents and children will enjoy.

Aldi’s October Toy Event is available in stores and online at Aldi.co.uk on the 26^th October, but shoppers best be quick, as with all Specialbuys, once they’re gone, they’re gone!

aldispecialbuys@clarioncomms.co.uk

Description	Price
Premium Wooden Kitchen	£79.99
Wooden Workbench & Tools	£34.99
Wooden Playshop/Theatre	£34.99
Large Wooden Kitchen - Pink	£29.99
Large Wooden Kitchen - Grey	£29.99
Wooden Train/Activity Table	£29.99
Wooden Dolls House	£29.99
Wooden Rocking Horse	£27.99
Wooden Rocking Unicorn	£27.99
Wooden Pirate Ship/Garage	£19.99
Wooden Railway/Road Set	£14.99
Wooden Pram/Cot/Highchair	£14.99
Wooden Dolls House Furniture	£12.99
Wooden Kitchen Sets	£12.99
Wooden Kitchen Accessories	£9.99
Wooden Carry Along Play House	£9.99
Wooden Toys	£8.99
Rag Dolls	£7.99
Wooden Vehicles	£6.99

ENDS

5
Oct

ALDI TAPS INTO PUMPKIN SPICE TREND WITH LAUNCH OF NEW LIQUEUR FOR LESS THAN £7

Aldi’s Specially Selected Pumpkin Spice Irish Cream liqueur is 50% cheaper than Bailey’s branded version

This autumn, add a seasonal twist to your favourite tipple with the introduction of Aldi’s first Pumpkin Spice liqueur – retailing at under just £7; half the price of big brand versions.
With more than 200 million Pumpkin Spice Lattes being sold over the last 11 years, it’s obvious that Pumpkin Spice has become the flavour of the autumnal season. Once a favoured coffee classic, it’s now a pop culture phenomenon.
Aldi has successfully embraced this trend with its new Specially Selected Pumpkin Spice Irish Cream liqueur. Creating an adult interpretation of the popular flavour, the liqueur is ideal for those who love to experiment, and is set to be an instant staple over the colder months.
Not only perfectly on-trend, it’s considerably more affordable than Baileys’ Pumpkin Spice Limited Edition, which is 50% more expensive than Aldi’s purse-friendly alternative[1]. New and old Aldi patrons alike can be certain that for only a fraction of the price, they’ll be receiving the same premium quality that Aldi injects into its alcohol aisle, without breaking the bank.
This beautifully rich and creamy liqueur has been infused with classic Pumpkin Spice flavours, and is balanced by hints of cinnamon and nutmeg. A wonderful sipper for the colder months, enjoy this liqueur on its own over ice, or alternatively, add it to the iconic Pumpkin Spice Latte for an extra kick.
The Pumpkin Spice Irish Cream liqueur priced at £6.99 is available in stores nationwide from the 5^th October, and forms part of Aldi’s SpecialBuys range.

- Ends-

[1] Baileys’ Pumpkin Spice Cream Liqueur Limited Edition RRP £14.00 (www.tesco.co.uk)/ Aldi’s Specially Selected Pumpkin Spice Irish Cream Liqueur RRP £6.99

3
Oct

SAY HOLA TO THE NEW YORKSHIRE BURRITO FROM ALDI

Discount supermarket Aldi is taking burritos to the next level this Christmas with the brand new Specially Selected British Beef Brisket Burrito (£7.99), available in stores nationwide.
A modern and British twist on the classic burrito and capturing the burrito trend taking over social media, Aldi’s newest winter warmer is made up of tender, slow-cooked pulled beef brisket in a porcini mushroom sauce, which is hand wrapped in a fluffy Yorkshire pudding.
Costing £7.99 (serves 5 people) the burrito comes complete with a rich red wine and onion gravy, which helps create a melt-in-your-mouth texture.
The burrito will be on sale nationwide throughout the winter months. Arriba Arriba!
[ENDS]

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

Notes to editors:
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 10/09/2017, Aldi grew sales by 15.6% and has a 6.9% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·              Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·              Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·              Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·              Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·              Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·              Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·              Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
·              Recent research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

29
Sep

ALDI VS. THE HIGHSTREET - BUT, WHICH WILL STAND UP IN THE BATTLE OF MEN’S FOOTWEAR?

Discount supermarket Aldi is more committed than ever in offering customers great-value alternatives to higher priced, branded products, with the launch of its Autumn Fashion range.
Available in stores and online from the 1^st October, while stocks last, there is an array of autumnal essentials for shoppers to stock up on, ranging from cardigans and coats to slippers and boots.
The star of the show is no doubt these trendy Men’s Chukka Boots – available in size 7-11 – which are inspired by Timberland, but a whopping 87% cheaper[1] at just £19.99.
The ankle-high lace-up boots are feet ahead in the style stakes and combine traditional style with sheer practicality - shoppers should be quick though, as with all Specialbuys, once they’re gone, they’re gone!
Julie Ashfield, Managing Director for Corporate Buying at Aldi comments: “We’re continuously monitoring high-street trends to offer our customers great-value alternatives, without compromising on style, and we love seeing the excitement our products cause amongst shoppers. These Chukka boots are sure to be a must-have for men looking to add a stylish update to their wardrobe this Autumn.”

The full range of Aldi’s Autumn Fashion range is available in stores and online from 1^st October:
www.aldi.co.uk/c/specialbuys/clothing

Product	Price
MENS QUILTED JACKET	£19.99
MEN'S CHUKKA BOOTS	£19.99
LADIES’ PADDED JACKET	£19.99
LADIES’ CHELSEA BOOTS	£14.99
MENS GILET	£14.99
MEN'S CORD TROUSER	£9.99
MENS PYJAMAS	£9.99
LADIES’ TEXTURED DRESS	£9.99
MENS CARGO TROUSER	£9.99
MEN'S COTTON SHIRT	£8.99
MEN'S TEXTURED JUMPER	£8.99
LADIES’ AUTUMN JEANS	£7.99
MEN'S JERSEY HIPSTER	£5.99
LADIES’ 5 PACK SOCKS	£3.99
MENS MEMORY FOAM SLIPPERS	£3.99
LADIES’ LEGGINGS	£3.99
LADIES’ MEMORY FOAM SLIPPERS	£3.99
MENS COTTON RICH SOCKS	£3.99
40 DENIER OPAQUE TIGHTS 3 PK	£2.99
LADIES’ SHEER TIGHTS 5 PK/KNEE HIGHS 10 PACK	£2.99
THERMAL SOCKS	£1.99

[1] Timberland £148.50 Westmore Chukka Boots https://www.rubbersole.co.uk/Timberland-WESTMORE-CHUKKA

29
Sep

GET INTO THIS CHRISTMAS SPIRIT THIS SEASON WITH ALDI

Make the most of the party season this year with Aldi’s award winning spirit collection. Whether you’re dancing the winter nights away, or curling up on the sofa, you can rest assured that Aldi has the perfect accompaniment to all your festive activities.

Crowned ‘Supermarket Own Branded Spirits Range of the Year’ at the International Spirits Challenge, yet boasting some of the lowest prices around, it’s cause enough for even the Scrooges amongst us to celebrate!

Liqueur
Specially Selected Irish Cream Liqueur, £6.99
Available online and in stores nationwide from 01/10/17
Size: 70cl
Carefully crafted from a blend of spirit, fresh dairy cream and oak cask matured Irish whiskey, this smooth, creamy tipple is the ultimate indulgence. Enjoy after dinner, paired with a sweat treat for the ultimate combination.

Specially Selected Chocolate Cream Liqueur, £8.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
Made with real Belgian chocolate, this liqueur is the perfect drink after dinner for those with a slightly sweeter tooth, or a great stocking filler for the chocoholic in your life.

Bellucci Amaretto Liqueur, £6.49
Available in stores nationwide from 01/10/17
Size: 70cl
This sweet liqueur delivers a fabulous almond taste experience. Enjoy over ice, or as an ingredient in a cocktail to get the Christmas party started.

Tamova Liqueurs Salted Caramel Vodka Liqueur, £9.99
Available in stores nationwide from 14/11/17
Size: 50cl
This Salted Caramel Vodka liqueur is made exclusively from natural caramel flavours, the finest rock salt and triple distilled British grain vodka, giving the warmth of the caramel a slightly salty edge. Enjoy neat over ice or pour over ice-cream for an adult sweet treat.

Clarke's Devil's Own Cinnamon Liqueur, £12.99
Available in stores nationwide from 14/11/17
Size: 70cl
Offering the attractive combination of spicy cinnamon and notes of bourbon whiskey, this liqueur manages to be soft, sweet and fiery all at the same time. Culminating in an overall sweet taste with a chilli kick, this is a drink that is set to get taste buds racing in the cold weather.

Specially Selected Pumpkin Spice Irish Cream Liqueur, £6.99
Available in stores nationwide from 05/10/17
Size: 70cl
This beautifully rich and creamy liqueur is an Autumn must-have; infused with Pumpkin Spice flavours and hints of cinnamon and nutmeg, it’s a wonderful winter sipper. Fabulous on its own over ice or added to coffee in a Pumpkin Spice Latte.

Ravini Italian Amaretto, £9.99
Available in stores nationwide from 14/11/17
Size: 70cl
This sweet liqueur is characterised by its instantly recognisable almond flavour. Enjoy this tipple either neat or over ice or, alternatively, for those looking to create some truly festive-inspired drinks, use it as an ingredient in any Christmas cocktail.

Specially Selected Crème de Cassis, £6.99
Available online and in stores nationwide from 14/11/17
Size: 50cl
Add this French liqueur to your fizz this New Year to ring in 2018 in style, without breaking the bank. Enjoy it over ice, or mixed with Champagne or Prosecco to make a classic Kir Royale cocktail.

Coffee Liqueurs, £6.99
Available in stores nationwide from 14/11/17
Size: 50cl
With a choice of espresso, cappuccino or latte macchiato, this is the perfect gift for the coffee-lover in your life. With each liqueur boasting individually rich, sumptuous flavours, these are sure to add a little oomph to your afternoon coffee.

Whiskies
Highland Earl Smoked Reserve Whisky, £13.49
Available online and in stores nationwide from 14/11/17
Size: 70cl
Fresh and fruity in flavour, this delicious whisky is packed with notes of toffee, smoke and sea salt. Drink neat, or on the rocks for an intense burst of flavour. If you’re looking for a cheese pairing, Aldi’s baking Camembert (RRP £4.99) will perfectly counteract the richness of the whisky.

Glen Marnoch 29 Year Old Single Malt Whisky, £39.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
This whisky is characterised by its surprisingly light and floral scent and gentle spices, sweet vanilla, and light fruit flavours. Presented in a premium wooden box, this whisky is ideal for gifting. Enjoy curled up in front of the fire, watching your favourite Christmas film for maximum satisfaction.

Irish Reserve 26 Year Old Single Malt Irish Whiskey, £39.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
Beautifully smooth and rich with an abundance of fruity notes, this whiskey is carefully balanced with woodier oak aromas and spices that have been left to deepen over time. The complex, long lasting, sweet finish makes this the ideal Christmas gift for the Whiskey connoisseur in your life.

Solo Clubhouse Premium Single Grain Whisky, £19.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
Defined by its light body, this whisky is soft and mellow with subtle oak notes and gentle vanilla aromas. To maximise your enjoyment of this particular bottle, pair it with tangy Christmas fruits like clementines or pears for the perfect blend of flavours.

Highland Black 8 Year old Scotch Whisky, £12.99
Available in stores nationwide now
Size: 70cl
This International Spirits Challenge Silver award winning whisky is made from a blend of Scotland’s finest grain and malt whiskies giving it a super smooth taste. Perfect for New Year’s Eve, pair this Scottish whisky with hearty renditions of Auld Lang Syne when welcoming in 2018.

Glen Marnoch Single Malt Whisky Gift Pack, £7.99
Available online and in stores nationwide from 14/11/17
Size: 3 x 15cl
A single malt scotch whisky, produced in one of the finest distilleries in the Highlands of Scotland. Defined by its rich aromas and vanilla and summer berry notes, this whisky has been matured in fresh bourbon barrels to create its stunning creamy toffee character.

Brandy
Specially Selected XO Brandy, £13.99
Available in stores nationwide from 01/10/17
Size: 70cl
Scented and elegant, this brandy has beautiful woody notes from being aged in oak casks for 5 years. This infusion results in a rich and complex flavour, complemented by hints of vanilla and nuts, creating a palate with a very smooth finish.

Chevalier 2002 Fine Champagne Cognac, £29.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
Distilled in Cognac, western France, this delicate, yet complex high-quality brandy blends floral notes with tobacco and honey flavours. Team with dark chocolate for the ultimate flavour combination.

Pierre Le Duc 1978 Armagnac, £27.99
Available online and in stores nationwide from 14/11/17
Size: 50cl
Produced in the Armagnac-Ténarèze region in Gascony, southwest France, this Pierre Le Duc 1978 Armagnac is a careful blend of dried fruits, maple and dark chocolate, boasting a taste that is balanced yet long on the finish. Drink this in small sips to ensure full enjoyment as an after dinner refreshment.

Rum
Pink Pigeon Spiced Rum, £19.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
Distilled at the oldest working distillery in Mauritius, this molasses based rum is infused with natural Bourbon Vanilla, handpicked from Madagascar. Named after the endangered Pink Pigeon bird, a donation will be made with every purchase to the Mauritian Wildlife Foundation to support the preservation of this treasured species.

Ron Mulata 7 Year Old Cuban Rum, £17.99
Available in stores nationwide from 14/11/17
Size: 70cl
Boasting a typical Cuban rum character, this spirit’s clear woody notes add a refreshing twist to this well-loved spirit. Use a splash of Ron Mulata 7 Year Old Cuban Rum to create the perfect Christmas cocktail, guaranteed to warm up any chilly night out.

Vodka
Saint Germont Premium French Vodka, £13.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
Distilled five times and produced using only the finest French wheat, this crystal clear vodka balances delicate citrus notes with hints of vanilla to create a notable sweetness and a long-lasting finish on the palate. Pair with caviar for a luxurious taste experience.

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910

www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

29
Sep

STRESSED ABOUT SLIMMING? ALDI LAUNCH NEW SLIM FREE READY MEAL RANGE WITH MEALS COSTING £1.99 EACH

This autumn, discount supermarket Aldi is launching a new low calorie and low fat slimming ready meal range, Slim Free. Perfect for customers wanting healthy and nutritious meals without the stress of preparing food from scratch, the £1.99 ready meals are bursting with flavour and can be enjoyed without breaking the bank.

Taking inspiration from pancontinental flavours and packed full of lean meat, pasta, pulses or vegetables, the frozen ready meals will be launching across Aldi stores nationwide from 26^th September.

Each meal can be cooked quickly and easily in the microwave or oven and with a variety of dishes to choose from, customers can enjoy great tasting, low calorie meals every night!

Choose from:

Slim Free Chicken Tikka Masala, 500g

Chicken in a spicy tikka sauce made with onions, tomatoes, ginger, garlic, cumin and red chilli. This curry is low in fat, low in saturated fat, high in protein and contains no added sugar.

Slim Free Moroccan Vegetable Stew, 500g

A Moroccan inspired vibrant vegetable stew made with butternut squash, red peppers, carrot and courgette with warming spices including cumin, coriander, turmeric, red chilli, garlic and ginger. This stew is low in fat, low in saturated fat, a source of protein, a source of fibre and contains no added sugar.

Slim Free Meatballs & Pasta, 550g

Spaghetti with meatballs, spinach and cherry tomatoes in a traditional Italian style tomato and onion sauce made with basil, oregano, parsley and garlic. This dish is low in fat, low in saturated fat and high in protein.

Slim Free Chicken Saag, 500g

Chicken with spinach in a healthy saag curry sauce packed with mushrooms, chillies, garlic, ginger and turmeric. This curry is low in fat, low in saturated fat and high in protein.

Slim Free Three Bean and Vegetable Chilli, 500g

A mixed bean hearty vegetable chilli with red peppers, tomatoes, onion and courgette. This chilli is low in fat, low in saturated fat, and high in protein and fibre.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “Our Slim Free ready meal range is aimed at customers who enjoy healthy eating without compromising on taste or quality. At just £1.99 each, they offer excellent value.”

ENDS

For more information, please contact the Aldi Consumer Press Office on:

T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

25
Sep

ONE MILLION NEW SHOPPERS AS ALDI ACHIEVES RECORD SALES

	2016	2015	Change
Sales	£8.744bn	£7.705bn	+13.5%
Gross profit	£324.5m	£349.7m	-7%
Operating profit	£211.3m	£255.6m	-17%

Growth accelerates with UK and Ireland sales up 13.5% (2015: 12%) to a record £8.7bn – a £1bn increase
Sales and market share have more than doubled in less than four years
Over 1m* shoppers switch from other supermarkets, attracted by the lowest prices and best quality – over half of UK households 15.4m* now shop with Aldi
Growth has accelerated again during 2017, according to Kantar Worldpanel data **
Commitment to the lowest prices in the UK and investment in people, stores and distribution remains undiminished but impacts profits
Positive like-for-like sales, boosted by growth in new and existing stores, with 70 new supermarkets planned in 2018

Aldi, the UK’s lowest-priced supermarket, has announced record results for its latest financial year, with growth accelerating in 2017 as rising numbers of British shoppers switch their supermarket.

Sales in the UK and Ireland reached £8.7bn in the year to 31^st December 2016 (2015: £7.7bn) – an increase of 13.5% (2015: 12%) despite overall grocery market growth of just 0.5%*** during the period.

Aldi’s current growth rate in the UK is now 15.6%**, according to Kantar Worldpanel data. The supermarket also said like-for-like sales were strongly positive during 2016 and have accelerated in 2017.

The business, which operates 726 UK stores, said growth had been driven by over 1m* new customers switching to Aldi during the past year, attracted by its unique combination of the lowest prices and award-winning quality.

Aldi, the UK’s fifth biggest supermarket with a 6.9%** share of the market, said its best-performing categories were its Specially Selected range of premium quality products, alongside fresh fruit and veg, fish and meat. In the current year so far, sales of Specially Selected are up 40%.

The privately-owned business said it planned to open a further 70 new UK stores in 2018 as part of its plans to reach 1,000 by 2022. A record 23 stores are planned to open in the final three months of the year.

The grocer, which reported a 15% increase in sales last December, said it planned to build on its record performance by introducing over 160 new products to its festive range, including a Sirloin of Beef with Porcini, Shallot and White Truffle Stuffing and a Dressed Side of Salmon, both from its award-winning Specially Selected Exquisite tier.

Aldi said a further 150 stores would open next year under its ‘Project Fresh’ initiative – a £300m investment programme to create more in store space for fresh, chilled and food-to-go ranges as well as simpler layouts, improved fixtures and brighter, wider aisles. By the end of 2018, a total of 250 stores will have launched in the new format.

The business, which has won over 270 awards for quality so far in 2017 – including Favourite Supermarket and Favourite Wine Retailer at the Good Housekeeping Food Awards 2017 just last week – also said it reformulated more than a third of its products last year to further improve quality.

Data from The Grocer, meanwhile, confirms Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor in its price survey The Grocer 33****.

Matthew Barnes, Chief Executive Officer – Aldi UK and Ireland, said: “Our growth is accelerating, thanks to the hundreds of thousands of new customers switching their shop to Aldi. This is happening right across the UK and is all down to a simple, straightforward commitment – products comparable to the leading brands and supermarket premium ranges at the lowest prices in Britain.

“We’re doing everything we can to insulate customers from those cost increases, making sure our prices are the lowest in the UK, every day of the year.

“At the same time, we’ve been improving the quality of our range and introducing the new products our customers have asked for. The result is a carefully selected range of exclusive own-label brands and award-winning products.”

Aldi, which sponsors Team GB, said 77% of its total sales are from products sourced from over 1,000 British suppliers, including its entire core ranges of fresh meat, eggs, milk, butter, cream and bakery.

Earlier this year, Aldi was ranked as the best-performing supermarket for compliance with the Groceries Supply Code of Practice for the fourth year running, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain and creating better conditions for growers and producers. This followed a survey of over 1,000 food and drink suppliers by industry watchdog, the GCA.

Aldi, which employs 29,000 people in the UK, was voted Employer of the Year in The Grocer Gold Awards this year. It was also rated the best performing supermarket for customer satisfaction in the recent UK Customer Satisfaction Index – a poll of over 10,000 shoppers - overtaking Marks & Spencer and Waitrose.

Independent research by the Centre for Economics and Business Research (Cebr), published earlier this month, also highlighted Aldi’s positive impact on the wider UK economy. According to the analysis, the supermarket contributed to the generation of over £8.5bn in Gross Domestic Product in 2016 through job creation, spending with British-based businesses, taxes and investment. It also supported almost 146,000 direct and indirect jobs in the UK, which Cebr expects to rise to at least 205,000 by 2022.

Meanwhile, consumers could have saved an estimated £2.2bn last year if they had shopped at Aldi rather than with the Big 4 supermarkets, according to the Cebr’s report.

Matthew Barnes added: “We’re really proud of our track record and commitment to Britain – from the lowest prices and best service for our shoppers, to the highest wages for our people and to the best relationships with our suppliers.

“The fact that more and more customers walk through our doors every day of the week gives us the confidence to carry on investing – in people, jobs, stores and our distribution network – and continues to fuel our growth right across the UK.”

Last year, the business invested over £450m of capital expenditure in opening new stores and improving its distribution centres in the UK and Ireland, bringing total investment over the past five years to £2bn. Aldi said future capital expenditure plans remained entirely unaffected by the UK’s decision to leave the EU and that it expects to invest £459m during 2017.

Operating profit declined by 17% to £211.3m as a result of the company’s continued investment in prices and infrastructure.

Commenting, Matthew Barnes added: “These results and our strong performance during 2017 mean we are confident and excited about our future plans. We continue to do what we have always promised – invest in our prices to ensure Aldi customers enjoy outstanding value, always.”

ENDS

*              Kantar Worldpanel data, 52 weeks to 10^th September 2017
**            Kantar Worldpanel data, 12 weeks to 10^th September 2017
***          Kantar Worldpanel data, 52 weeks to 1^st January 2017
****        The Grocer 33, published 24^th August 2017

21
Sep

GET INTO THIS CHRISTMAS SPIRIT THIS SEASON WITH ALDI

21
Sep

ARE YOU READY? ALDI LAUNCHES NEW LUXURY READY MEALS - FROM ONLY £3.99

On 27^th September, discount supermarket Aldi is launching a new range of Specially Selected branded ready meals with prices starting from as little as £3.99. Inspired by the Charlie Bigham Ready Meal range, Aldi’s new additions taste just as good, but can be enjoyed at a fraction of the price – nearly 50% less*.

Containing 100% British meat, the range will be available nationwide. Customers can choose from:
·         Creamy and comforting Specially Selected Macaroni Cheese with delicious Pancetta (£3.99)
·         Traditionally from the Burgundy region of France, Aldi’s Specially Selected Beef Bourguignon tastes authentic and the tender, melt-in-the-mouth beef will leave you wanting more (£4.89)
·         Originally a Russian dish, the Specially Selected Beef Stroganoff with Rice combines tender beef with a rich and creamy sauce (£4.89)

With the average Charlie Bigham ready meal costing around £7.50, a meal a day for the working week would cost a whopping £37.50. With Aldi, you can enjoy the taste of a quality home cooked dinner every night for just £19.95**. With the savings you can treat yourself to an award winning bottle of Exquisite Collection South Australian Shiraz 2017 for just £5.79.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “The new Specially Selected ready meals are another example of Aldi’s continued commitment to offering premium quality products at amazing low prices, allowing customers to make substantial savings on luxury equivalents without having to compromise.”

ENDS

*Saving based on S/S Macaroni Cheese with Pancetta v Charlie Bigham’s Macaroni Cheese

Comparison
Charlie Bigham’s	Aldi	Saving
Charlie Bigham’s Macaroni Cheese (670g) £7.00	Specially Selected Macaroni Cheese with Pancetta (800g) £3.99	% SAVING 43% PLUS 130G BIGGER!
Charlie Bigham’s Beef Bourguignon & Dauphinoise (850g) £8.50	Specially Selected Beef Bourguignon (800g) £4.89	% SAVING 42%
Charlie Bigham’s Beef Stroganoff & Rice (790g) £8.50	Specially Selected Beef Stroganoff with Rice (800g) £4.89	% SAVING 42%

** Charlie Bigham’s ready meals – costing on average £7.50
7.50 x 5 (week nights) = £37.50

Aldi’s ready meals – costing from £3.99
3.99 x 5 (week nights) = £19.95

Prices correct as of 7.09.17

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

21
Sep

Aldi launches NEW flavours to its Specially Selected Farmhouse yogurt range

· From classic to adventurous the range comprises four fruit and vegetable variants
· Each yogurt costs just 69p per 140g pot

Discount supermarket Aldi is adding autumn inspired fruit and vegetable yogurts to its luxurious Specially Selected range, which will be available in stores nationwide from 27^th September, for just 69p (140g).

The collection of four Specially Selected Farmhouse Yogurts, created exclusively for Aldi, have been produced by award-winning, Devonshire based Langage Farm. The flavours, which range from classic to adventurous, sweet to savoury, offers something for everyone:

New this autumn:

Blood Orange and Cranberry –a rich blood orange flavour with delightful cranberry
Beetroot and Apple – an innovative combination of British beetroot and apple. The beetroot’s typical earthy flavour is nicely balanced with the sweetness of apple

Also in the range:

Raspberry – blended with raspberry pieces to create a beautiful fruity taste
Lemon Curd –a beautiful balance of creaminess and sharpness of lemon curd with its distinctive citrus flavour

Made with 100% British milk, the deliciously indulgent and creamy yogurts have a layer of compote and come packaged in a beautiful, re-useable, glass jar.

Paul Winterton from Langage Farm said: “We’re proud to use 100% British milk in our produce from our herd of over 250 Jersey and Guernsey cows who roam freely in the beautiful Devonshire countryside. We’re passionate about producing exceptional produce, with a local touch and can’t wait to hear what people think of the little pots of luxury.”

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi said: “The Specially Selected Farmhouse Yogurts are our most luxurious yet. We’re proud to be supporting UK, family run businesses such as Langage Farm, to bring our customers the very best of British. At just 69p per yogurt, customers can afford to indulge, without breaking the bank.”

For more information on the full range of premium yogurts, visit: https://www.aldi.co.uk/search?q=yogurt:popular&page=0

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

20
Sep

ALDI CROWNED FAVOURITE SUPERMARKET AT GOOD HOUSEKEEPING FOOD AWARDS 2017

The supermarket is also named the nation’s Favourite Wine Retailer

Discount supermarket Aldi has been voted the nation’s Favourite Supermarket at this year’s Good Housekeeping Food Awards, beating competition from Sainsbury’s and Waitrose.

The award, which has been running for over a decade, allows Good Housekeeping readers to vote for their most loved supermarket, taking into account value for money, general shopping atmosphere, and crucially, quality of products.

Aldi was also named Favourite Wine Retailer at Good Housekeeping Food Awards, following on from an incredibly successful year - most notably for winning Multiple Wine Retailer of the Year at the Drinks Retailing Awards. The retailer’s wine range has gone from strength to strength this year, having launched more new lines than ever before and receiving over 100 medals from distinguished awarding bodies, including the Decanter World Wine Awards and the International Wine Challenge.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We are thrilled to have been voted Favourite Supermarket at this year’s Good Housekeeping Food awards. We are committed to ensuring that everyone has access to great quality products at fantastic prices. To also be named Favourite Wine Retailer is a real testament to the dedication and hard work of Aldi buyers who tirelessly source the very best products for our customers to enjoy.”

For more information about Aldi’s award winning range, please visit www.aldi.co.uk.

ENDS

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

Notes to editors

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 13/08/2017, Aldi grew sales by 17.2% and has a 7% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:

Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

15
Sep

GIN IS THE BEST TONIC THIS CHRISTMAS

GIN IS THE BEST TONIC THIS CHRISTMAS
As the #1 contributor to all spirit sales this year[1], there’s no denying that gin is bigger than ever. With popularity growing, gin is expected to be one of the biggest trends of the festive season and Aldi are planning to delight customers this Christmas with their new selection of eight hand-picked premium gins.

The range is better than ever and includes the multiple award-winning Oliver Cromwell London Dry Gin (£9.97), the beautiful Boyle’s Premium Irish Small Batch Craft Gin (£19.99) and the stunning Gin Lane 1751 Victoria Pink Gin (£19.99).

Selected products available in stores from 1^ST October and online from 14^thNovember onwards, treat yourself to some self-indulgence this winter. After all, you deserve it!

Oliver Cromwell 1599 Sloe Gin (£9.99, 50cl)
Available nationwide in stores and online from 1^st October
From the first taste, an intensely aromatic plum and cherry flavour resonates throughout the mouth, closely followed by a hint of almond from the stone of the sloe fruit, giving a full and complex taste. The London Gin swiftly makes an appearance, cutting through plummy notes with a crisp tone of juniper and coriander. Combined, this creates a warm yet refreshing gin that’s so delicious, you could even enjoy as dessert. A real pleasure to drink.

Topaz Blue Premium Gin (£13.99, 70cl)
Available in stores from 1^st October
Elegance in a bottle: a balanced mix of wild botanicals and fruits with a touch of citrus and juniper. Mix with frozen berries for a perfect festive tipple to crack open for seasonal celebrations.

La Fleuriste French Gin (£19.99, 70cl)
Available nationwide in stores and online from 14^th November
A beautifully floral gin, crafted from 17 carefully selected botanicals and spices. On the nose, this gin is complex and elegant, with delicate notes of blossom closely followed by a citrus and juniper finish.

Gin Lane 1751 Old Tom Gin (£19.99, 70cl)
Available in stores and online from 14^th November (not available in Scotland)
Inspired by an old Victorian recipe, this Old Tom Gin is a lighter, less intense alternative to the London Dry Gin. Star anise botanicals and a dash of refined sugar create a full-bodied and perfectly balanced gin – silky, smooth and a deliciously sweet profile.


Gin Lane 1751 Victoria Pink Gin (£19.99, 70cl)
Available in stores and online from 14^th November (not available in Scotland)
See Christmas through rose tinted glasses with this delicious gin, mixed from eight botanicals (juniper, coriander, angelica, orris root, Sicilian lemon, Seville orange, cassia bark and star anise) following a traditional Victorian recipe. This gin has a beautiful pink hue from Angostura bitters and is perfectly balanced between sweet and dry. An extremely thoughtful present this winter.

Boyle’s Premium Irish Small Batch Craft Gin (£19.99, 70cl)
Available nationwide in stores and online from 14^th November
New to Aldi UK, this gin has a successful past in Ireland, where it won 2016 ‘Overall Best Gin’ at the Irish Whiskey Awards. A well balanced dry gin, scented with hints of orange and juniper. An initially spicy flavour followed by a mellow and smooth finish. Excellent value.

Needle Blackforest Gin (£14.99, 50cl)
Available nationwide in stores and online from 14^th November
A carefully distilled gin from a mix of 11 botanicals, ranging from lavender to hand-picked spruce needles. Complimented by hints of ginger and sun-dried lemons and oranges, this gin is both unique and distinctive. Enjoyed best on the rocks to bring out its spruce needle undercurrents.

Oliver Cromwell London Dry Gin (£9.97, 70cl)
Available in stores now
2017 has been an impressive year for Oliver Cromwell London Dry Gin, which scooped a gold medal at the 2017 IWSC Awards, beating competitors up to six times the price. Light, with a touch of juniper, Oliver Cromwell London Dry Gin has a clear, crisp and complex flavour, ideal for the ultimate gin and tonic. This is sure to be a popular tipple at the Christmas party.

Ridge Valley Premium Tonics (£1.79, 4 x 200ml)
Available in stores from 14th December
Where there is Gin, there has to be tonic. Designed to be a cut above your standard tonic water, Ridge Valley Premium Tonic has a gentle sweetness and clean and crisp taste with a slightly bitter finish, this premium tonic is the perfect partner for your gin of choice.

- Ends -
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to editors

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 13/08/2017, Aldi grew sales by 17.2% and has a 7% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
·                     Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·                     Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·                     Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·                     Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·                     Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·                     Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·                     Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

[1] Nielsen Scantrack, data to 12/08/17 vs year ago

14
Sep

ALDI KICKSTARTS CHRISTMAS WITH BIG WINS AT SUPERMEAT & FISH AWARDS 2017

Aldi named Meat & Fish Retailer of the Year for the first time at SuperMeat & Fish Awards 2017
Aldi won 15 awards for their indulgent upcoming Christmas ranges including Specially Selected Exquisite Rumburgh Farm Whole Turkey, beating Marks & Spencer’s British Turkey Crown

Discount supermarket Aldi won the top prize at the SuperMeat & Fish Awards 2017, being named Meat & Fish Retailer of the Year for the first time in the award’s 20-year history, beating the likes of Marks & Spencer and Morrisons on product quality, and confirming its unique position as a supermarket that offers only the best and freshest meat and seafood for their customers.

Aldi also scooped a total of eight trophies for its upcoming Christmas ranges including Specially Selected Salmon Wellington and Specially Selected Shoulder of Lamb with Redcurrant, Cranberry and Port Glaze, making it the destination for consumers to get high-quality festive food at amazing prices this year.

But the real spotlight belonged to their Specially Selected Exquisite Rumburgh Farm Whole Turkey - an authentic pedigree bronze turkey which has been slowly matured in wild pastures - beating birds from Marks & Spencer which retailed at £19.50 in 2016 - that’s 26% more expensive than Aldi’s.[i]

And it wasn’t just Aldi’s Christmas range that was praised. The supermarket’s 100% British meats which are available all year round also swept up three awards for delicious products like Specially Selected Black Treacle & Stout Ham.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We’re absolutely thrilled to win the prestigious accolade of Meat & Fish Retailer of the Year. This recognises our commitment to providing exceptional quality products at unbeatable prices. We’re delighted to attain this recognition for our Christmas range which we cannot wait to share with our customers.”

For more information about Aldi’s award winning range, please visit www.aldi.co.uk.

[i]https://www.thesun.co.uk/living/2363709/cheapest-christmas-turkey-aldi-lidl-prices/

14
Sep

GET SET FOR AUTUMN WITH ALDI’S NEW FASHION RANGE

This autumn, Aldi is launching a premium fashion range for style-conscious shoppers, offering everything from trendy Chukka Boots to padded jackets. Each item is priced under £20 and the range is available both in stores and online from 1^st October, whilst stock lasts.

The key to autumn dressing is to layer up, so why not try combining this soft Men’s Cotton Shirt (£8.99) and Men’s Textured Jumper (£8.99) with the trendy Men’s Gilet (£14.99) for the ultimate autumnal outfit. Complete the look with these Men’s Chukka Boots (£19.99) – just the thing for country strolls.

This Ladies’ Textured Dress (£9.99) is the perfect go-to piece for style and ease; the dress has a slimming black side stripe, perfect for work or after work drinks.

Keep bitter winds at bay with Aldi’s new jackets, a bargain for less than £20 each. This Men’s Quilted Jacket (£19.99) is available in navy with a Sherpa collar or in Khaki with a funnel neck. The Ladies’
Padded Jacket (£19.99) has an on-trend faux fur trim hood to keep cosy and comes in black or an autumnal shade of plum.

As the nights get longer, men can snuggle up with Aldi’s check Men’s Pyjamas (£9.99) and great value Men’s Memory Foam Slippers (£3.99). The Ladies’ Memory Foam Slippers (£3.99) feature a small ribbon bow to add a touch of class and a fur-lined inner to provide warmth on the coldest evenings.

Ditch the summer shorts and invest in a premium pair of trousers for autumn. Made to the highest quality and cut to an exceptional fit, these stylish Men’s Cord Trousers (£9.99) and these Ladies’
Autumn Jeans (£7.99) are the perfect transitional pieces for dressing between the seasons. Complete the look with these beautiful Ladies Chelsea Boots (£14.99) for a sophisticated style.

Don’t forget the essentials for autumn – the Ladies’ 5 Pack Socks (£3.99) come in a range of pretty designs and Aldi’s Thermal Socks (£1.99) are great value for walking, wellington-wearing or even just lounging around the house.

Stock up on the Ladies’ Sheer Tights (5 Pack), Knee High Tights (10 Pack) or 40 Denier Opaque Tights (3 Pack) for just £2.99 each. Finally, the Men’s Jersey Hipster Pants (£5.99) are a steal this autumn and in three different pack styles, they are sure to cater to all tastes.
The full range of Aldi’s Autumn Fashion range is available in stores and online from 1^st October:

https://www.aldi.co.uk/c/specialbuys/clothing

Buyer	Product Code	Product	Price
LH	78489	MENS QUILTED JACKET	£19.99
SL	79226	MEN'S CHUKKA BOOTS	£19.99
LH	78512	LADIES PADDED JACKET	£19.99
SL	78525	LADIES CHELSEA BOOTS	£14.99
LH	78491	MENS GILET	£14.99
LH	78445	MEN'S CORD TROUSER	£9.99
LH	78486	MENS PYJAMAS	£9.99
LH	78156	LADIES TEXTURED DRESS	£9.99
LH	78415	MENS CARGO TROUSER	£9.99
LH	78490	MEN'S COTTON SHIRT	£8.99
LH	78560	MEN'S TEXTURED JUMPER	£8.99
LH	77551	LADIES AUTUMN JEANS	£7.99
LH	76769	MEN'S JERSEY HIPSTER	£5.99
LH	77543	LADIES 5 PACK SOCKS	£3.99
SL	77638	MENS MEMORY FOAM SLIPPERS	£3.99
LH	76760	LADIES LEGGINGS	£3.99
SL	77639	LADIES MEMORY FOAM SLIPPERS	£3.99
LH	76874	MENS COTTON RICH SOCKS	£3.99
LH	77539	40 DENIER OPAQUE TIGHTS 3 PK	£2.99
LH	79390	LADIES SHEER TIGHTS 5 PK/KNEE HIGHS 10 PACK	£2.99
LH	78019	THERMAL SOCKS	£1.99

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print

Notes to editors

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees. The company has more than doubled its market share since 2010. In the 12 weeks ended 18/06/2017, Aldi grew sales by 18.7% and has a 6.9% share of the market (Kantar Worldpanel data). Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.
· The company’s current achievements and initiatives include:
· Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
· Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
· Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
· Aldi was named Multiple Retailer of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
· Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
· Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
· Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

14
Sep

FINE FESTIVE GIFTING FROM ALDI

Tis the season to be gifting, choose from a new and improved selection of beautiful bottled gifts from Aldi. Whether it’s a fizz selection for your partner, or the fantastic 100 years of Port gift for your dad, Aldi is offering a range of perfect presents for everyone.

Maynard’s 100 Years of Port Selection, £29.99
Available in stores nationwide and online from 14^th November
Size: 4 x 20cl
A four bottle combination of 10, 20, 30 and 40 year old Port in a gift set, perfect for the port professional. Sip through the years with the sequentially aged 10 years of Port in their 20cl mini bottles.

Calvet Bordeaux Superieur Magnum 2015, £17.99
Available in stores nationwide and online from 14^th November
Size: 1.5l
This Bordeaux contains a blend of Merlot and Cabernet-Sauvignon grapes and has a powerful and complex nose with scents of red fruits and spices and flavours of cherry and vanilla. A long and pleasant finish leaves another glass to be desired.

Bordeaux Chateau 2015 Limited Edition Case, £26.99
Available in stores nationwide and online from 14^th November
Size: 3 x 75cl
Complete with deep garnet reds and purple shades, this gift case offers a fantastic opportunity to buy this exclusive collection of classic French chateau wines from across the famed Bordeaux region. The perfect gift for red wine lovers.

Pata Negra Rioja Reserva and Crianza Duo, £17.99
Available in stores nationwide and online from 14^th November
Size: 2 x 75cl
A beautiful duo of Tempranillo grape Rioja’s, both pairing perfectly with meat and cheeses. The Crianza has an intense and complex nose, with aromas of red and black berries, spices and hints of vanilla. The Reserva has an intense bouquet, clean and balsamic aromas, combined with red berries and spicy hints. A winning gift-set for your red loving partner.

Wine Advent Calendar, £49.99
Available in stores nationwide and online from 1^stNovember
Size: 24 x Mini Wines
There’s no better advent calendar out there. Every day offers a new mini bottle of wine for an evening indulgence in the lead up to Christmas with 24 mixed bottles of Red, White, Rose and Fizz for the ultimate boozy treat.

Italian Classics Duo, £16.99
Available in stores nationwide and online from 14^th November
Size: 2 x 75cl
A combo of Gavi and Langhe Nebbiolo packaged together for a fabulous Italian pairing. The Nebbiolo offers sweetly aromatic scents with hints of roses, tobacco and spices. The palate offers ripe cherry and berry fruits up front, yet finishes with an earthy, savoury complexity with finely-grained tannins. The Gavi has zesty citrus fruit and lightly floral characters, with hints of apple and pears, balanced by notes of melon and stone fruit, and a touch of fennel and spice.

Belletti Fizz Selection, £3.49
Available in stores nationwide and online from 14^th November
Size: 3 x 20cl
A trio of Kir Royale, Mojito and Bucks Fizz mini bottle selections. The Belletti selection makes an ideal gift for every fizz fanatic.

Ignatus ‘Mini Cellar’, £9.99
Available in stores nationwide and online from 14^th November
Size: 75cl
Open the box to find this beautiful Malbec, deep coloured red with purple hints, then convert the box into an impressive mini wine cellar to store beloved bottles. The nose is complex and expressive with typical notes of Malbec: black fruits, violet, black liquorice, spices with light aromas of tobacco leaf. Perfectly pairs with cheese or meat.

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to editors
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 13/08/2017, Aldi grew sales by 17.2% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.

·         Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.

·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.

·         Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.

·         Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.

·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.

·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

14
Sep

SPARKLE AND SHINE WITH ALDI’S RANGE OF FABULOUS FIZZ

Whatever your plans this Christmas, pop down to Aldi and sample its range of premium fizz: a delightful selection of sparkling wines including the award-winning Veuve Monsigny Champagne and Aldi’s biggest ever bottle of Prosecco!

Whether you’re hosting New Year’s Eve, searching for the perfect Secret Santa gift or simply snuggling next to the fire with family, celebrate the most wonderful time of the year with Aldi’s new range of sparkling wines, available in stores and online from 14^th November.

Premier Cru Blanc de Blancs Champagne Magnum (£39.99, 1.5l)
Available in stores and online from 14^th November nationwide
A truly fine wine, composed of 100% Chardonnay grapes from the Premier Cru vineyard. With hints of citrus and apple blossom, this delightful wine has an amazingly refreshing palate with striking acidity, complex fruit and a lingering minerality. A show-stopping magnum, big enough to share with all your friends and family this winter.

Veuve Monsigny Blanc de Blancs Champagne 2006 (£19.99, 75cl)
Available in stores and online from 14^th November nationwide
An award-winning wine, blending an elegant and light minerality with hints of brioche and fresh flowers on the nose. Its soft and creamy texture leaves lemon fruit and green apple lingering on the tongue. Pair with Aldi’s Pink Salmon (£1.05) for a deliciously festive apéritif on Boxing Day.

Phillipe D'Albercourt Champagne (£9.99, 37.5cl)
Available in stores and online from 14^th November nationwide
A premium Champagne, delivering a delightful palate of candid lemon, biscuit, apples and redcurrant. The acidity is gentle, leading to a long deep finish. This half-sized bottle offers an irresistibly elegant refreshment and is the perfect size for impromptu celebrations for two.

Veuve Monsigny Pink Champagne Brut (£15.99, 75cl)
Available in stores and online from 14^th November nationwide
Exquisite aromas of strawberry brioche and toasted almonds makes this a truly outstanding bottle of fizz, exploding with freshly picked raspberry and strawberry flavours. A long redcurrant finish makes this award-winning Champagne is the perfect fruity tipple. Exquisite when paired with a wide range of foods, including Aldi’s Moser Roth Dark Chocolate (£0.99).

Veuve Monsigny Champagne Brut (£10.99, 75cl)
Available in stores and online nationwide now
A bestseller and highly acclaimed award-winning wine from the Champagne house Philizot & Fils, blended from a complex and elegant mix of Chardonnay, Pinot Noir and Pinot Meunier grapes. This wine is carefully aged in cellars to create its unique and beautiful taste. A chilled glass of this fizz should not be missed.

Exquisite Collection Crémant du Jura (£7.99, 75cl)
Available in stores and online nationwide now
Fancy a cheaper alternative to Champagne, but don’t want to scrimp on taste or quality? This fantastically crisp and elegant wine is vinified the same way as Champagne, but in a different French region. Made exclusively from Chardonnay grapes, this wine has a sophisticated subtlety with stimulating fresh citrus notes and a lovely length.

Prosecco Jeroboam DOCG (£39.99, 3l)
Available in stores and online from 14^th November nationwide
Be everyone’s favourite guest this New Year’s Eve with this gigantic bottle of premium DOCG Prosecco, the equivalent of six regular sized bottles. A beautifully pale straw colour, the nose is light with a reassurance of fresh citrus fruits and wisteria flower. On the palate, the wine is delicate yet serious, with a refreshing acidity and soft sherbet taste. With the Prosecco Jeroboam at your side, you’re sure to have more invites to Christmas parties than ever this season!

Prosecco Magnum (£12.99, 1.5l)
Available in stores and online from 14^th November nationwide
A 2017 Vintage Treviso Prosecco, with aromas of sherbet, lemon and lime giving way to freshly picked grapefruit peel. In the mouth, this wine is soft, subtle and exciting. An excellent balance of sweetness and acidity make this a deliciously more-ish wine, particularly when paired with Aldi’s Specially Selected Macaroons (£3.29, OSD TBC).

Lot 25 Prosecco (£9.99, 75cl)
Available in stores and online from 14^th November nationwide
Elegant nuances of apple, peach and acacia flowers, this full-bodied wine has a creamy texture in the mouth, leaving a long lingering finish. This Prosecco is the ideal drink for big celebrations – why not crack open at the Christmas party?

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to editors
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees. The company has more than doubled its market share since 2010. In the 12 weeks ended 13/08/2017, Aldi grew sales by 17.2% and has a 7% share of the market (Kantar Worldpanel data). Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices. In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
· Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
· Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
· Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
· Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
· Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
· Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
· Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

12
Sep

ALDI CONTRIBUTES OVER £8.5BN TO UK ECONOMY, A GDP ‘FOOTPRINT’ THAT IS SET TO RISE TO AT LEAST £11.5BN BY 2022

A new report published by the Centre for Economics and Business Research (Cebr) highlights the significant role that Aldi plays in adding value to the UK economy and supporting British businesses.

The analysis shows that Aldi contributed to the generation of over £8.5bn in Gross Domestic Product (GDP)⁽¹⁾to the UK economy in 2016, through job creation, spending with British-based businesses, tax contributions and capital investment. This is set to grow to £11.5bn by 2022 as Aldi reaches its target of 1,000 UK stores.

The report also predicts that Aldi’s growth during the next five years will provide a £2.2bn boost for British businesses, as the GVA of its UK supplier relationships will increase from £4.5bn in 2016, to £6.7bn by 2022.

This increase is a direct result of Aldi sourcing products manufactured or grown in Britain whenever possible. Last year the supermarket worked with more than 1,000 UK businesses and generated 77% of its sales from products sourced via UK suppliers. Cebr highlighted how Aldi’s focus on British-based sourcing along with its efficient ways of working, deliver unbeatable value for customers, as shoppers saved an estimated £2.2bn last year by going to Aldi instead of the Big 4 supermarkets⁽²⁾.

Key highlights of the report include:

·         Aldi’s GDP footprint of over £8.5bn represented 0.5% of UK GDP in 2016. Growth in GDP achieved through job creation, spending with British-based businesses, tax contributions and capital investment
·         Last year Aldi supported 146,000⁽³⁾direct and indirect jobs across the UK, which is equivalent to a 0.5% share of total UK employment in 2016. This catalysed the generation of an estimated £4.3bn⁽⁴⁾in employee compensation
§ By 2022, Aldi will support at least 205,000⁽⁵⁾ direct and indirect jobs, which would generate an estimated £5.9bn⁽⁶⁾ in employee compensation. Employment at Aldi grew by an average of 21% annually from 2005-2016, a period that coincides with the recession, during which unemployment hit 8% in 2011/2012
·         Shoppers saved an estimated £2.2bn last year by going to Aldi instead of the Big 4 supermarkets. Aldi’s focus on local sourcing and efficient business model result in exceptional value⁽²⁾
·         In 2016 Aldi worked with more than 1,000 UK businesses, representing over 77% of the cost of all goods it sold in the UK
·         For every £100 of GVA generated by Aldi, an additional £720 of GVA contribution was generated in the wider economy in 2016⁽⁷⁾
·         Aldi’s activities catalysed an estimated £1.6bn tax contribution in 2016
·         Between 2005 and 2016, Aldi has invested £3.2bn in its UK stores and distribution centres. With 726 stores and nine regional distribution centres across the country the retailer will continue to find the most efficient ways of working to translate this into savings for shoppers, while multiplying the value of how much every £1 consumers spend in Aldi delivers for the UK economy.

Matthew Barnes, CEO of Aldi UK and IRE, said: “For the first time, this report demonstrates how the positive impact of Aldi’s low priced, high quality products stretches beyond our stores. Our approach to sourcing as local as possible means that shoppers are able to enjoy the best value products, with the confidence that they’re supporting British companies and jobs.”

Aldi is the UK’s fifth largest supermarket. The latest Kantar Worldpanel Data (12 weeks ending 13/08/2017) shows Aldi grew sales by 17.2% and it now holds a 7% share of the grocery market.

Oliver Hogan, Director of Cebr, Economist and principal author of the report, commented: “Aldi’s GVA contribution of £100 generating an additional £720 is impressive, yet logical when you take time to consider the retailer’s extensive links with the wider domestic and export economy. This is driven by the efficiency and flexibility of Aldi’s business model, which is set to continue to meet the cost and competitive pressures of the grocery market. Ultimately, this will help the supermarket to sustain growth and drive prosperity for the wider economy as Aldi’s supply chain is so heavily British-based.”

Matthew Barnes concluded: “We continue to invest in expanding our store network and our supply chain, as well as smart ways of working that reduce waste and drive efficiencies. As well as providing people with sizable savings on their weekly shopping, this will help further multiply the value of how much every £1 they spend in Aldi delivers for the UK economy.”

ENDS

Notes to editors:

⁽¹⁾£8.6bn contribution to UK GDP in 2016. The make-up of this aggregate economic ‘footprint’ is shown in Table 1 below, consisting of £7.2 billion in Gross Value Added (GVA) and over £1.3 billion in indirect taxes (incl. VAT).

Table 1: Aldi’s UK economic ‘footprint’ in GDP terms
£8.6bn in 2016:

GVA £m	Direct (£m)	Aggregate (£m)
ALDI's contribution through retail operation (incl. non-merchandise supply chain)	1,043	1,933
Merchandise supply chain - domestic	1,479	4,542
Merchandise supply chain - exports	102	316
Investment supply chain	172	427
TOTAL GVA CONTRIBUTIONS IN ALDI'S ECONOMIC 'FOOTPRINT'	2,796	7,218

VAT and other direct taxes		1,342

ALDI's total contribution to UK GDP (GVA + INDIRECT TAXES)		8,560

For every £100 of GVA generated by Aldi, an additional £720 of GVA contribution was generated in the wider economy in 2016. This is calculated based on: 8560/1043=£8.20 - £1 = £7.20

At least £11.5bn in 2022:

£2,841m in the combination of Aldi’s retail operation and its non-merchandise supply chain GVA in 2022
£6,696m in the merchandise supply chain (domestic) GVA in 2022
£316m in the merchandise supply chain (exports) GVA in 2016 (this is likely to increase, justifying adding “at least” when we reference £11.5bn)
£427m is the Investment supply chain GVA in 2016 (this is likely to increase, justifying adding “at least” when we reference £11.5bn)
£1,342m is the VAT and other indirect taxes in 2016 (this is likely to increase, justifying adding “at least” when we reference £11.5bn)

Definition of GVA: GVA or gross value added is a measure of the value from production in the national accounts and can be thought of as the value of (gross) output less intermediate consumption. That is, the value of what is produced less the value of the intermediate goods and services used as inputs to produce it. GVA must be distinguished from and has no relation to turnover (gross output) measures, which capture the entire value of sales. By contrast, GVA captures the value added to a set of inputs by a firm on their journey from raw materials to finished consumer products.

The explanation of direct vs. aggregate is the same regardless of the economic indicator (be it GVA, employment or employee compensation). This is most simply explained by referring to the ratio of every £1/€1 of Aldi GVA generating XX additional for the economy - the direct impact corresponds with the £1 (or the £100 in the press release), the amount directly generated by Aldi's retail business; the aggregate impact corresponds with the sum of the £1 and the additional XX generated in the wider economy from the ratio above.

⁽²⁾ This is based on price comparison data that benchmarks the prices of Aldi's product lines against equivalent products from the other supermarkets, including appropriate adjustments for differences in size, quantity and quality/brand. Aldi's volume sales and competitor prices were used to imagine what Aldi shoppers would have paid had they shopped elsewhere.

⁽³⁾More than 146,000 jobs; Table 2: Aldi’s UK economic ‘footprint’ in employment terms

Employment	Direct	Aggregate
ALDI's contribution through retail operation (incl. non-merchandise supply chain)	26,934	46,148
Merchandise supply chain - domestic	22,737	87,386
Merchandise supply chain - exports	1,554	5,866
Investment supply chain	2,649	6,974
TOTAL EMPLOYMENT CONTRIBUTIONS IN ALDI'S ECONOMIC FOOTPRINT	53,874	146,374

⁽⁴⁾Generated an estimated £4.3bn in employee compensation; Table 3: Aldi’s UK economic ‘footprint’ in terms of employee compensation

Compensation of employees £m	Direct	Aggregate
ALDI's contribution through retail operation (incl. non-merchandise supply chain)	627	1,028
Merchandise supply chain - domestic	1,068	2,844
Merchandise supply chain - exports	76	200
Investment supply chain	97	243
TOTAL	1,869	4,316

Note that employee compensation is an element, and normally the largest element, of GVA.

⁽⁵⁾ By 2022, Aldi will support at least 205,000 jobs; Table 4: Aldi’s projected UK economic ‘footprint’ in terms of employment by 2022

Employment (2022)	Direct	Aggregate
ALDI's contribution through retail operation (incl. non-merchandise supply chain)	37,000	63,395
Merchandise supply chain - domestic	33,515	128,810
Merchandise supply chain - exports	761,554	5,866
Investment supply chain	2,649	6,974
TOTAL	74,718	205,045

⁽⁶⁾ By 2022, Aldi will contribute to the generation of at least £5.9bn in employee compensation; Table 5: Aldi’s projected UK economic ‘footprint’ in terms of employee compensation

Compensation of employees £m (expansion)	Direct	Aggregate
ALDI's contribution through retail operation (incl. non-merchandise supply chain)	815	1,336
Merchandise supply chain - domestic	1,574	4,193
Merchandise supply chain - exports	76	200
Investment supply chain	97	243
TOTAL	2,563	5,972

^{(7 )}In order to run its retail business, Aldi needs merchandise to sell in its stores and the non-merchandise inputs required to run a retail business. It also requires suppliers to support its ongoing investment program. Aldi's presence thus stimulates activity in the industries that provide for Aldi's needs through its various supply chains, and this activity generates further economic impact that can be traced back to Aldi. The most significant source is through the farmers, producers and manufacturers of the merchandise sold in Aldi's stores. These suppliers place demands on their suppliers, thus stimulating further economic activity and impact through their supply chains. The ratio of Aldi GVA to wider economy GVA seeks to capture the value to the economy of all of the activity stimulated through Aldi's extensive linkages with the wider domestic and export economy. The ratio also takes account of the activity stimulated by Aldi's direct and indirect (supply chain) employees spend their earnings in the wider economy on the final goods and services required by households to sustain their ability to supply their labour.

About the Cebr and the economic impact report:

Cebr is one of the UK’s leading economics consultancies. They examined the economic impact of Aldi in the UK by analysing Aldi turnover, operating expenditure, employment and remuneration.

Analysis spanned the period 2014 – 2016 with projections to 2022 of Aldi’s most important impacts.

About Aldi:

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 13/08/2017, Aldi grew sales by 17.2% and has a 7% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
·                Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·                Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·                Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·                Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·                Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·                Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·                Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

7
Sep

GET YOUR GAME FACE ON WITH ALDI’S TEAM SPORTS RANGE

Looking to see out the Summer on a healthy high? Look no further than Aldi’s Team Sports range, available online and in stores from 31^st August. The range caters for all kinds of outdoor activities, whether it’s family-friendly games or advanced workouts.

Those hoping to tone up will love the Resistance Belt (£14.99), great for helping stretch and strengthen muscles. Likewise, Aldi’s Speed Chute (£9.99) - a parachute designed for resistance training - is another great-value piece of equipment that can help improve both strength and speed.

Fitness-fanatics can improve their agility and stamina with the Training Ladder (£5.99) and Cone Hurdle Set (£5.99), perfect for drills to get the heart pumping. Or, set up team games using Aldi’s quality Relay Football (£8.99) and Training Cones (£9.99) - perfect for kids and adults alike.

The Team Sports range will be available in stores nationwide and online from 31^th August, but be quick because, as with all Specialbuys, once it's gone it's gone!

Aldi’s Team Sports range will be in stores from 31^st August and online from 24^th August, available while stocks last

Description	Price
Resistance Belt	£14.99
Speed Chute	£9.99
Training Cones	£9.99
Relay Football	£8.99
Training Ladder	£5.99
Cone Hurdle Set	£5.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to Editor
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 16/07/2017, Aldi grew sales by 17.9% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
· Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
· Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the

Year’ 2017.
· Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
· Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
· Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
· Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
· Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

7
Sep

ALDI HOPS ON BRITISH BEER TREND WITH LAUNCH OF LATEST FESTIVAL

Following the success of May’s Beer Festival, Aldi is once again championing British breweries with its latest launch, which consists of 17 great-tasting ales. Available across England and Wales, each beer has been handpicked for its unique style and distinct taste, celebrating the quality of home-grown brews. What’s more, each product in the Aldi Beer Festival is only £1.29, meaning you can mix and match to create your perfect selection, without breaking the bank.

Wizard Amber Ale (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Frederic Robinson, Stockport

This mythical amber ale is the perfect brew for when those autumn nights start drawing in. Brewed with floral characteristics and combining a hint of red berry and zesty flavours, this delicious infusion has a spell-binding fruity, zesty palate and a tantalising hint of blackcurrant.

Wadworth 6X (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Wadworth & Co, Devizes

Full bodied and distinctive, this strong premium ale is the jewel in Wadworth Brewery’s crown – their most popular brew, which has been in production for nearly 100 years. Mid-brown in colour, malty and fruity on the nose with a balancing hoppy note, the 6X has a distinct character, which emerges intensely on the palate with a long, lingering and malty finish.

Velo Pale Ale (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Black Sheep Brewery, Masham

Originally brewed in celebration of the bicycle and Le Grand Depart, this citrusy pale ale is a fresh, seasonal option, brewed with cascade hops and an ever so subtle hint of orange and coriander.

Unicorn Black Stout (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Frederic Robinson, Stockport

Singing with rich flavour, Unicorn Black is a mysterious, ebony coloured stout with a distinct aroma of roasted malt and chocolate, delivering a palate of roasted coffee and peppery hops. Rich, full-bodied and deeply satisfying, this beer is perfectly balanced with a memorable bitter-sweet aftertaste.

Peaky Blinders Black IPA (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Sadler’s, Stourbridge

Brewed with five different malts and five different hop varieties. Peaky Blinders Black IPA is dark and delicious, yet refreshing and hoppy with chocolate and coffee aromas. Pair with a creamy pasta dish, burgers or smoky BBQ ribs for a hearty winter meal.

Orme Best Bitter (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Great Orme Brewery, Wales

A mouth-watering cask conditioned ale based on a traditional Welsh recipe, the Orme Best Bitter is a wonderful golden ale with a fruity, malty nose. This excellent quality brew has a well-balanced taste that gives way to a delicate smoked finish.

Young’s Double Chocolate Stout (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at The Eagle Brewery, Bedford

Chocolate malt, vanilla aromas and real dark chocolate are combined with Young’s award winning rich, full flavoured stout beer to craft a satisfyingly indulgent, but never overly sweet experience.

Reverend James Rye (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at S A Brain & Co, Cardiff

The Reverend James Rye is a darker, oak coloured ale which uses Rye Crystal malt to add a richer taste and depth of flavour. A blend of US hops provides flavours of citrus and spice with a dry bitter finish.

Henney’s Exhibition Cider (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Henney’s Cider Co, Herefordshire

Exhibition is a dry cider of the highest "exhibition" standard. Made only from the juice of Herefordshire grown cider apples, its rich complex aroma and taste is typical of traditional ciders from the region.

Cotleigh Barn Owl (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Cotleigh Brewery Ltd, Somerset

Traditionally brewed with crystal and chocolate malted barley alongside selected Herefordshire whole hops, this is a copper bronzed ale with hints of toffee and vanilla. The finish is malty and nutty with a gentle sweet finish, a delicious winter tipple.

Badger Pickled Partridge (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Hall & Woodhouse, Dorset

Badger Pickled Partridge Ale is a deep mahogany/brown beer with great clarity. This English Bitter style beer is balanced in flavour and boasts rich, roasted malt and fruity, citrus hops.

Butcombe Original (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Butcombe Brewery, Bristol
Made with only the best Maris Otter malt and blended with a variety of English hops, Butcombe Original is a classic beer with a distinctive bitter and a clean and refreshingly dry flavour.

Cherry Head (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Marston’s Brewery, Burton on Trent

Cherry Stout hails its signature tartness from 100% Montmorency cherries. This distinctively tart flavour serves as a counterpoint to the warm, dark chocolate notes from the malt bill. The aroma of chocolate malts, dark fruits and cocoa makes this beer a perfectly sweet winter stout.

Ripsaw Maple Red Ale (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Wychwood Brewery, Witney, Oxfordshire

This rich red ale features distinct seasonal aromas of grapefruit and peach topped off with a unique maple syrup twist.

JHB (Jeffrey Hudson Bitter) Ale (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Oakham Ales, Peterborough

With an aroma that is dominated by characteristic citrus notes, this is a light and uniquely refreshing ale. Hops and fruit on the nose are balanced by malt and a bitter base leading to a dry hoppy finish with soft fruit flavours.

Woodsetton Pale Ale (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Holden’s Brewery, Dudley

A classic Old-English Pale Ale brewed using the finest whole flower hops, adding a ‘moreish’ element to this otherwise fresh, dry palate.

Tunnel Vision (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Box Steam Brewery, Trowbridge

This well-rounded light amber bitter is the perfect thirst-quencher. Clean tasting, with a slight bitterness on the finish.

Full product list:
·         Wizard Amber Al
·         Wadworth 6X
·         Velo Pale Ale
·         Unicorn Black Stout
·         Peaky Blinders Black IPA
·         Orme Best Bitter
·         Young’s Double Chocolate Stout
·         Reverend James Rye
·         Henney’s Exhibition Cider
·         Cotleigh Barn Owl
·         Badger Pickled Partridge
·         Butcombe Original
·         Cherry Stout
·         Ripsaw Maple Red Ale
·         JHB Ale
·         Woodsetton Pale Ale
·         Tunnel Vision

All products priced at £1.29

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: aldidrinks@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to Editor

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 13/08/2017, Aldi grew sales by 17.2% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
· Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
· Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
· Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
· Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
· Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
· Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
· Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

7
Sep

HIT THE ROAD THIS AUTUMN WITH ALDI’S CYCLING RANGE

Rolling into store this September, Aldi’s new Cycling and Merino Cycling ranges are set to be a hit with all levels of cyclists, pros and amateurs alike. Offering a wide collection of great value clothing and biking accessories, in stores and online on 28^th September, shoppers should be wheel-y quick, as with all Specialbuys, once they’re gone, they’re gone!

No serious cyclist should be without the Indoor Bike Trainer (£49.99), an easy way to keep fitness levels up throughout the cold and icy months. With six adjustable resistance levels and a frame that is sturdy yet easy to fold and store, it is the perfect addition to any garage.

As the darker months approach, keeping safe on the road is more important than ever. Cyclists will love Aldi’s Camera and Bike Light (£39.99), which features 8GB of memory, to catch all the action in front or behind. Stay visible with the Front & Rear LED Bike Lights (£14.99) or High Performance Bike Lights (£12.99), both offering flashing or steady beam options.

Those brave enough to face the elements can choose from Aldi’s Cycling Rain Jacket (£19.99) or Winter Cycling Jacket (£16.99) - both available in three different sizes for men and women - to stay warm and water resistant in unpredictable weather. The Cycling Tights (£13.99) are also a biking must-have, featuring wind-stopper front fabric and reflective detailing perfect for pairing with the Waterproof Over-Trousers (£14.99) and Heavy Duty Overshoes (£14.99).

Complete the look with the breathable Neoprene Cycling Gloves (£9.99), Sports Leg/Arm Warmers (£8.99) and Ergonomic Cycling Socks (£2.99) – they’re just the thing for those facing a cold commute.

The more serious cyclist can up the ante with Aldi’s Merino clothing range; the Cycling Wind Jersey with Merino (£19.99) and Merino Sports Base Layer (£16.99) are both made with high-quality merino wool which helps naturally regulate body temperature. Riders also have the choice of luxurious Sports Accessories with Merino (£5.99), including hats and arm and neck warmers.

Keep scratches and scrapes at bay with this rust-proof Floor Bike Stand (£14.99), capable of holding three bikes at once. Or, the more compact Mini Bike Stand (£14.99) is the perfect alternative for those short on space. Protect bikes with the Bike Cover (£9.99) and keep them looking tip top with the Muc-Off (£3.49) cleaner and Bike Maintenance Spray (£1.99).

Aldi’s Cycling and Merino Cycling ranges are available in stores nationwide and online on 28^th September but be quick because as with all Specialbuys, once it’s gone it’s gone!

For more information, visit: https://www.aldi.co.uk/specialbuys/about-our-specialbuys/cycling
Cycling

Description	Price
INDOOR BIKE TRAINER	£49.99
CAMERA AND BIKE LIGHT	£39.99
MEN’S/LADIES HOODED CYCLING JACKET	£24.99
MEN’S/LADIES CYCLING RAIN JACKET	£19.99
MEN’S/LADIES WINTER CYCLING JACKET	£16.99
HEAVY DUTY OVERSHOES	£14.99
FLOOR BIKE STAND	£14.99
MINI BIKE STAND	£14.99
MEN’S/LADIES WATERPROOF OVER-TROUSERS	£14.99
FRONT & REAR LED BIKE LIGHTS	£14.99
MEN'S CYCLING TIGHTS	£13.99
LADIES CYCLING TIGHTS	£13.99
MEN’S/LADIES WINTER CYCLING JERSEY	£12.99
HIGH PERFORMANCE BIKE LIGHTS	£12.99
WATERPROOF BREATHABLE SOCKS	£12.99
NEOPRENE CYCLING GLOVES	£9.99
BIKE COVER	£9.99
SPORTS LEG/ARM WARMERS	£8.99
MEN’S/LADIES SEAMLESS CYCLING BASE LAYER TOP	£6.99
SPORTSTYLE CYCLING GLASSES	£4.99
WINTER CYCLING GLOVES	£4.99
CO2 INFLATOR AND SPARE CARTRIDGES	£3.99
MUC-OFF	£3.49
ERGONOMIC CYCLING SOCKS - REFLECTIVE TAB	£2.99
MULTI SPORTS NECK WARMER	£2.99
BIKE HELMET-TAIL-DUAL LIGHTS	£2.99
BIKE MAINTENANCE SPRAY	£1.99

Cycling Merino Collection

Description	Price
MEN’S/LADIES CYCLING WIND JERSEY WITH MERINO	£19.99
MEN’S/LADIES MERINO SPORTS BASE LAYER	£16.99
SPORTS ACCESSORIES WITH MERINO	£5.99
MERINO BLEND CYCLING SOCKS	£3.99

7
Sep

83% OF NEW PARENTS MISSING OUT ON DATE-NIGHT FOLLOWING THEIR NEW ARRIVAL1

49% of new parents say date-night is a thing of the past because budgets are tighter¹
New parents could save over £400 a year by implementing simple switches such as using own-brand nappies compared to the market leader

Having a baby is a life-changing event, not just emotionally, but financially and socially too. With studies showing babies can cost as much as £11,498 in the first year, it’s no surprise mum and dad’s social life is often put on hold. In fact, new research from Aldi Mamia has found that 78%¹ of first-time parents have had fewer or no date-nights since baby arrived with nearly half (49%)¹ citing less money than before as the main reason.

With a newborn’s nappy needing to be changed up to 12 times a day, reviewing the nappies you are using is a simple way to start saving money. At 14p per nappy, parent’s using the nation’s leading nappy brand could spend as much as £613.20 on nappies in the first year alone (£1.68 per day and £11.76 per week).

But, by swapping to Aldi Mamia there are huge savings to be made…

At less than 5p (4.6p) a nappy, Aldi Mamia parents are spending as little as 55p per day, £3.85 a week, £16.50 a month, and just £198 per year in comparison. A huge yearly saving of £415.20, or £34.60 a month – enough to make sure Mum and Dad can afford a babysitter for a well-deserved night off!

Aldi Mamia’s nappies don’t just come with a great price tag, they’ve scooped Gold for four consecutive years at the Mother & Baby Awards in the Best Disposable Nappy category and were awarded 10 accolades at the Prima Baby Awards 2016, with the Newborn and Ultra Dry Nappies taking Gold in the nappy categories. And if that wasn’t enough the entire range of nappies has been endorsed by the Good Housekeeping Institute.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “At Aldi, we’re committed to offering our customers quality products, at prices that simply won’t be beaten. Mamia’s award winning nappies are a perfect example of this. Costing a fraction of what competitor’s charge, parents can rest assured they are using the best quality nappies for their baby without paying premium prices. This means, a few extra pounds to spend on whatever you wish – perhaps a date for mum and dad!”

-ENDS-

For more information, please contact the Aldi Consumer Press Office on: 020 7025 6611 or email aldimamia@redconsultancy.com.
References:
¹UK adults that are married, in a relationship or cohabiting and are first time parents of children under one years old. One Poll 15.08.2017 - 24.08.2017
²Pampers Size 1 – 22 pack: £3.00 at Tesco

= 0.14p per nappy
= 12 per day x 0.14 = £1.68 per day
For a year: £1.68 x 365 = £613.20

Aldi Mamia Size 1 – 24 pack: £1.09

= 0.046p(4.6p) per nappy
= 12 per day x 0.046p = 0.55p per day
For a year = £198

Comparison: £613.20 – £198 = Save £415 with Aldi Mamia

7
Sep

Say watt?! Aldi takes on John Lewis with new Autumn Lighting range

Shoppers will be ‘de-lighted’ with Aldi’s new range of quality Autumnal lights, on sale in stores and online from 17^th September, and available while stocks last.

The range includes a selection of stylish pieces from premium pendants to gorgeous geometrics, and is set to take on more expensive models from John Lewis. With prices starting as low as £9.99, Aldi is sure to brighten up shopper’s moods this Autumn.

Budding interior designers can give their home a new lease of life without breaking the bank with the contemporary Geometric Metal Floor Lamp (£49.99). Combining both elegance and style, this rose gold lamp will add a modern touch to any room.

Create ambient lighting for the perfect dinner party this Autumn with the Floating Ceiling Pendant (£34.99). Shoppers are sure to impress their guests with its warm, inviting glow – the only issue will be trying to persuade them to leave at the end of the night.

With shorter evenings soon to set in, it’s the perfect excuse to snuggle down with a good book under Aldi’s Wire Table Lamp (£16.99). Providing a hygge feel, this affordable light is the perfect way to attain both style and comfort in the home.

The Aldi Specialbuys Autumn Lighting range is available in stores nationwide and from 17^th September – but be quick because as with all Specialbuys, once it’s gone it’s gone!

Full range of Aldi’s Autumn Lighting range, available in stores and online from 17^th September
https://www.aldi.co.uk/c/specialbuys/home

Product Description	Price
Geometric Metal Floor Lamp	£49.99
Floating Ceiling Pendant	£34.99
Wire Table Lamp	£16.99
LED Under Cabinet Light	£14.99
Wire Pendant Light	£9.99

Please contact the Aldi team at Clarion to confirm product details and availability prior to print

Notes to editors
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees. The company has more than doubled its market share since 2010. In the 12 weeks ended 16/07/2017, Aldi grew sales by 17.9% and has a 7% share of the market (Kantar Worldpanel data). Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices. In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
· Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
· Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
· Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
· Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
· Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
· Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
· Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

7
Sep

GET YOUR GAME FACE ON WITH ALDI’S TEAM SPORTS RANGE

Description	Price
Resistance Belt	£14.99
Speed Chute	£9.99
Training Cones	£9.99
Relay Football	£8.99
Training Ladder	£5.99
Cone Hurdle Set	£5.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to Editor
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees. The company has more than doubled its market share since 2010. In the 12 weeks ended 16/07/2017, Aldi grew sales by 17.9% and has a 7% share of the market (Kantar Worldpanel data). Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices. In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
· Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
· Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
· Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
· Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
· Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
· Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
· Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

31
Aug

GET INVOLVED WITH #ORGANICSEPTEMBER AT ALDI

With demand for organic food higher than ever – UK sales equalled £2.09bn in the last year alone¹ - this Sunday 3^rd September, discount supermarket Aldi launch their organic themed Specialbuy event.

Headlining the event is the Specially Selected Organic Avocado Oil (250ml, £3.49) a cold pressed, versatile oil that contains the oil of 20 avocados in every bottle. Perfect for dressing salads with or adding to dips, this great value product offers customers a 22% saving vs. the equivalent brand sold at Waitrose²and a saving of 80% if customers purchased and pressed the same number of avocados themselves!

The Specially Selected Organic Avocado Oil is 100% natural; it contains no trans-fats, additives, preservatives or artificial ingredients and is also Fairtrade certified.

Avocado oil has a raft of health benefits making it a healthy alternative when compared to other vegetable oils. Not only does it contain four times more beta-sitosterol - which helps lower cholesterol - than Olive Oil, it also contains high levels of alpha- and beta-carotene which protects against heart disease. It’s also high in Vitamin E, with 12mg in a 15ml serving equalling 20% of your recommended daily allowance (RDA).

But that’s not all on offer, the Aldi organic Specialbuy event is brimming with foods to see you through the day, including Fruit & Spelt Muesli (500g, £3.99), Rice Cakes (available in yogurt, sea salt or milk chocolate, £1.69) and great offers on Beond Bars too (£1.99 for 3x35g compared to 99p for one at Ocado³).

Organic Wines

Fire Tree Organic Sicilian Chardonnay, £5.99
The Organic Sicilian Chardonnay is a beautifully balanced white wine with intense, rich and refreshing flavours of citrus blossom and white peach. This gorgeous bottle pairs perfectly with a crab or salmon dish.

Organic Primitivo, £7.99
The Organic Primitivo is a deep ruby red wine with an intense and complex fruit bouquet, reminiscent of cherries, raspberries and red currants. The grapes are grown in the low-yielding vineyards of Puglia, Southern Italy, and the oak-aging adds a pleasant roasted and spicy aroma. This full-bodied and supple wine is perfect with roasted red meats and mature cheeses.

Grande Alberone – Black Bio, £7.99
The Grande Alberone Black Bio is a serious organic wine with sweeter flavours of chocolate and cherries, ideal for drinking anytime, anyplace. This red hails from the heart of Italy and has a Cabernet Sauvignon, Merlot and Primitivo grape blend for a perfect combination of sophistication and sweetness.

All wines will be on sale from 3^rd September in time for Organic September.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, says: “At Aldi we recognise our customer’s interest in organic, healthy products that don’t cost the earth. That’s why we’re particularly pleased to stock the Specially Selected Organic Avocado Oil.

“Currently, no other grocer offers own-label organic avocado oil, highlighting Aldi’s ongoing commitment to give customers the best quality products at the lowest prices.”

Aldi’s organic themed Specialbuy will be available instore from Sunday 3rd September. But don’t forget, as with all Specialbuys, when it’s gone, it’s gone!

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

1.      Soil Association: Organic Market Report 2017
2.      https://www.waitrose.com/ecom/products/olivado-organic-fair-trade-avocado-oil/665048-133034-133035
3.      https://www.ocado.com/webshop/product/Beond-Organic-Raw-Choc-Bar/221955011?dnr=y

Notes to Editor’s
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 16/07/2017, Aldi grew sales by 17.9% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
- Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
- Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
- Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
- Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
- Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
- Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
- Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

31
Aug

BACK BY POPULAR DEMAND! ALDI BRINGS BACK SELL-OUT LACURA MAKE UP Embargoed until Monday 2nd October 00.00

Embargoed until Monday 2^nd October 00.00

Discount supermarket Aldi is bringing back their sell-out make up range inspired by YSL, Maxfactor, L’Oréal and Garnier.
Available online and in store from Sunday 8^th October, the range includes concealer, corrector pens, powder, mascaras, BB cream and a brand-new lip gloss, ALL of which can be snapped up for just £20.24, but be quick, as with all Specialbuys, once they’re gone, they’re gone!

Starting with base make up…
The Lacura CC Colour Correcting Stick Set (£4.99) is perfect for anyone worried about redness or blotching on the skin. Tackling all skin imperfections, the set includes: a concealer stick, which provides light coverage to give an even complexion; the green stick, which reduces redness and small vein visibility and the rose stick, which balances out dark shadows on the face and under the eyes. With Maxfactor’s equivalent pens costing £25 in total, this set is a steal.*

And to complete your base make up…
Head straight to the Concealer Pens – inspired by YSL’s £25 Touche Éclat Highlighting Pen, Aldi’s Lacura Concealer Pen will help you say goodbye to dark circles and hello to highlighted cheeks for only £2.99**. Available in three colours to suit sandy, rosy and darker complexions, the pen-style concealers are perfect for last-minute touch-ups.

To add some overall coverage…
Look no further than Lacura BB Cream (£2.99), a perfect addition to a make-up bag for anyone looking for a lighter alternative to foundation. Inspired by Garnier’s*** £9.99 BB Cream, Aldi’s version, which is 70% cheaper, will help skin appear smoother and more hydrated for up to 24 hours. Available in three skin shades – light, medium and summer glow’ – the beauty balms blend in with your natural skin tone.

To top up and set your make up…
The Lacura Mineral Powder and Brush (£3.79) is your new best friend. Inspired by L’Oreal True Match powder (£6.99)****, Aldi’s Lacura powder is formulated with minerals that will help to balance out skin irregularities and with a creamy ‘silk-like texture’, it will leave your skin looking fresher, smoother and glowing.

To complete your look…
The Lacura Cushion Lip Gloss (£2.99) is NEW to Aldi’s beauty range. Available in brick, nude and neutral shades, there is a colour for every mood and outfit. Enriched with shea butter and macadamia nut oil, the glosses will keep your lips looking soft, supple and full of moisture, day and night.

Lacura’s Mascaras (£2.49 each) are coming back, so whether you love a 3D effect or a volumizing brush, we have one for every look.
With a brush that ensures every lash is covered, the Lacura 3D-effect Mascara adds curve, fullness and length to your lashes.
The Lacura Volume Sensational Mascara ensures your eyes get noticed. With a soft and creamy texture which creates maximum volume without clumping.
The Lacura XXL Extreme Lashes Mascara is the boldest of the trio – offering the best combination of full and voluminous lashes. With a huge brush and volumizing formula, this mascara will take your eye look from day to night with one swish.
For more details of the Health and Beauty range visit: https://www.aldi.co.uk/c/groceries/health-and-beauty-grocery

[ENDS]

For more information, please contact the Lacura Press Office on:
T: 020 7025 6611 or E: aldihealthandbeauty@redconsultancy.com.

* http://www.boots.com/max-factor-colour-corrector-sticks-10172492?cm_mmc=bmm-_-Google+Boots+PLAs-_-BAU-_-C=(GB:Whoop!)+Boots+Shopping+-+Category+-+Beauty_(GB:Whoop!)+Boots+Shopping+-+Category+-+Beauty&gclid=Cj0KCQjwierMBRCHARIsAHl9i4Ga3A3g1kjM0XM33vooEKVIJK1LyUh0x5X8mLUhEE4lY2ZeYHCw_S8aAhezEALw_wcB&gclsrc=aw.ds
** http://www.boots.com/yves-saint-laurent-touche-eclat-radiant-touch-highlighting-pen-10125847
*** http://www.boots.com/garnier-bb-cream-original-medium-50ml-10131563
**** https://www.superdrug.com/L'Oreal-Paris/L'Oreal-Paris-True-Match-Powder-N4-Beige-9g/p/328669?gclid=CjwKCAjw_dTMBRBHEiwApIzn_Opy5mt6QqoUyIsAMOJAaiU6PqwYPhmw01SYMHORbSAvdIxUPDdKcxoCgxUQAvD_BwE&gclsrc=aw.ds&dclid=COvQ6pTR3tUCFU6uUQodCL4J6A

31
Aug

ALDI LAUNCHES ‘JO MALONE’ INSPIRED GIFTING COLLECTION IN TIME FOR CHRISTMAS EMBARGOED UNTIL NOVEMBER 1ST

EMBARGOED UNTIL NOVEMBER 1^ST

·         Range includes ‘three wick’ centrepiece candle, mini candle trio gift set, diffuser trio gift set and room spray
·         Available in stores from 3^rd December
·         Prices start at just £3.49

Following the success of Aldi’s luxury ‘Jo Malone inspired’ candles and diffusers, the discount supermarket is launching a NEW limited-edition range of Christmas gifts and home fragrances to the collection.

Inspired by premium brand Jo Malone, the collection offers customers the chance to indulge in guilt free luxury during Christmas, without breaking the bank. So whether it’s a little something for you, or as gift for that special someone, there’s something for everyone in the collection, all at incredible value.

Launching in store from early December, you’ll need to be quick as with all Specialbuys, once they’re gone, they’re gone!

Luxury Three Wick Candle Centrepiece - £9.99, 700g
At 700g, this centrepiece is sure to make an impression. Benchmarked against Jo Malone’s ‘deluxe’ candles (600g) which cost £120 each, these three-wick wonders will make a welcome addition to any interior. Available in Pomegranate Noir and Lime Basil & Mandarin, the candles come complete with statement silver lids and finished with premium black bows. Available in store from 3^rd December.

Premium Glass Room Spray - £3.49, 100ml
These beautifully, individually wrapped fragrances come in four scents: Lime, Basil & Mandarin, Pomegranate Noir, Red Roses and Freesia & Pear. Presented in luxe glass bottles, the room sprays will be available in store and online for just £3.49 offering exceptional value. Available in store from 3^rd December.

Luxury Candle Gift Set - £9.99, 3 x 250g each
This indulgent set includes three single wick travel candles (250g each). Available in two scent combinations: Lime, Basil & Mandarin, Pomegranate Noir, and Freesia & Pear or Orris & Sandalwood, Sage & Sea Salt and Red Roses - the candles can be burnt individually, or together, to fill your home with scent. The whole set can be picked up for under £10, less than half the price of one of Jo Malone’s travel candles (£23 for 60g). Available in store from 7^th December.

Luxury Diffuser Gift Set - £9.99, 90ml each
Containing three luxury travel diffusers, this gift set is perfect for someone who likes to mix it up when it comes to their home fragrance. The set is available in two ‘trios’ of scent combinations: Lime, Basil & Mandarin, Pomegranate Noir, and Freesia & Pear or Orris & Sandalwood, Wood Sage & Sea Salt and Red Roses. The diffusers are beautifully presented in premium packaging and available in store from 7^th December.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

31
Aug

ALDI ADD NEW LUXURY REED DIFFUSERS TO BEST-SELLING ‘JO MALONE’ INSPIRED COLLECTION

At just £3.99 the Aldi reed diffuser range offers a saving of 89% compared to Jo Malone*

Discount supermarket, Aldi has launched three new luxury reed diffusers in beautiful ‘Jo Malone’ inspired fragrances, costing just £3.99 each. From Tuesday 5^th September, customers will be able to pick up the Lime, Basil & Mandarin and Pomegranate Noir scented diffusers in stores across the UK, followed by Freesia & Pear two weeks later (19^th September).

Following the success of Aldi’s best-selling luxury candle range, the new reed diffusers have also been benchmarked against premium brand, Jo Malone,¹ allowing everyone to transform their home into a luxurious, zen-like sanctuary, without breaking the bank.

In fact, at £3.99, the Aldi reed diffuser range offers a saving of 89% compared to the equivalent at Jo Malone which cost £37.50!* - presenting a huge saving that can be spent elsewhere.

John Davis at Aldi's fragrance house, European Flavours & Fragrances (EFF), comments: “Jo Malone is the market trend-setter for home fragrances with their candle and reed diffuser perfumes. Lime, Basil & Mandarin, Pomegranate Noir and Freesia & Pear are now perfume classics. They evoke sophistication, style and quality, which makes them so sought after.
“Our perfumers have created the fragrances from the best ingredients sourced from around the world to give elegance, harmony and scent to your home.”
John goes on to comment about each scent in the reed diffuser range saying:
·         Lime, Basil & Mandarin: “This modern classic sent opens with bitter grapefruit, bergamot and juicy lime, with an unexpected twist of mandarin, white basil and flowers in the heart, resting on a base of patchouli, moss, woody amber and vetivert to conclude the composition.”
·         Pomegranate Noir: “This delightful scent opens with pink pepper, amber and black pepper, with delicious red berries, clove, green leaves and herbal accords entwined beautifully in the heart, and a base full of rich sandalwood, patchouli and smoky exotic woods.”
·         Freesia & Pear: “This luscious scent opens with sweet ripe pears, lemon and bergamont, wrapped in a bouquet of roses, mandarin and watery accords, mellowed by soft musk, precious woods and violet leaves on the base.”

As with Aldi’s premium candle collection, the luxury reed diffusers will be available in-store only https://www.aldi.co.uk/candles.²
*Saving based on:
Jo Malone Luxury reed diffuser, 165ml at £62.00
Aldi Reed Diffuser, 100ml at 3.99
Pro-rata £62.00/165ml = 0.38p x 100 = £37.50

-ENDS-

For more information, please contact the Aldi Consumer Press Office on T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.
References:
1.      Jo Malone
·         http://www.jomalone.co.uk/product/8946/22262/for-the-home/diffusers/lime-basil-mandarin-scent-surround-diffuser#
·         http://www.jomalone.co.uk/product/8946/22263/For-the-Home/Diffusers/Pomegranate-Noir-Scent-Surround-Diffuser#
·         http://www.jomalone.co.uk/product/8946/25850/For-the-Home/Diffusers/English-Pear-Freesia-Scent-Surround-Diffuser#
2.      These reed diffusers will not be available online - they will be sold in store only.
Notes to Editors
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 16/07/2017, Aldi grew sales by 17.9% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
- Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
- Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
- Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
- Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
- Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
- Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
- Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

31
Aug

GET YOUR GAME FACE ON WITH ALDI’S TEAM SPORTS RANGE

Description	Price
Resistance Belt	£14.99
Speed Chute	£9.99
Training Cones	£9.99
Relay Football	£8.99
Training Ladder	£5.99
Cone Hurdle Set	£5.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to Editor
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 16/07/2017, Aldi grew sales by 17.9% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·                Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·                Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·                Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·                Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·                Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·                Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·                Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

31
Aug

SUMMER BAKING BARGAINS AT ALDI

From fruity treats and fairy cakes to tempting tray bakes and crowd pleasing picnic cakes, Aldi is making baking easier than ever with its new Summer Baking range, available in stores and online on 27^th August, while stocks last.
Budding bakers can create the perfect cake with this Classic Stand Mixer (£64.99), including a six speed rotary control with a balloon whisk, beater and dough hook. What’s more, with four colours to choose from, it’s sure to add a touch of style to any kitchen.
Aldi’s Sweet Treat Maker (£19.99) will take the stress out of whipping up homemade goodies. Choose from teacake maker, mini pancake maker or waffle maker. Featuring automatic temperature control, an auto-lock clip and cord-wrap for compact, upright storage, this great-value gadget will leave bakers tucking in to tasty treats in no time.
With a choice of a flat plate, jug or bowl scale feature, Aldi’s Digital Kitchen Scales (£6.99) are just the thing for measuring both solids and liquids, whether its flour or water, for spot on quantities every time.
Take inspiration from the baking queen herself with Aldi’s selection of Mary Berry Cookbooks (£2.99), which cover several different dishes, including puddings and classic kitchen favourites.
The Summer Baking range also has an array of kitchen essentials for creating, displaying, and storing those delicious creations. A choice of Enamel Mixing Bowls (£9.99), in three sizes, and this Anti-Gravity Cake Stand (£5.99) are perfect for celebration cakes and centrepieces.
Whether its gifting, storing or serving, Aldi’s Preserving Jars (£2.99) are an essential for jam and chutney lovers. To top it all off, the Love Dessert Serving Range (£7.99) makes for perfect presentation at any occasion.
The Aldi Specialbuys Summer Baking range is available in stores nationwide and online at www.aldi.co.uk from 27^th August - but be quick, as with all Specialbuys, once it’s gone it’s gone!
Aldi’s Summer Baking range is in stores and online on 27^th August and available while stocks last

Product	Price
CLASSIC STAND MIXER	£64.99
SWEET TREAT MAKER	£19.99
PREMIUM ICING SET	£9.99
ENAMEL MIXING BOWLS	£9.99
MULTI STORAGE PACK	£9.99
LOVE DESSERT SERVING RANGE	£7.99
ENAMEL PIE DISHES	£6.99
LAYERED CAKE TINS	£6.99
SILICON BAKING MOULDS	£6.99
PREMIUM BAKEWARE ASSORTMENT	£6.99
DIGITAL KITCHEN SCALES	£6.99
ANTI GRAVITY CAKE STAND	£5.99
ASSORTED BAKING KITS	£5.99
RETRO BAKING ACCESSORIES	£3.99
RECIPE STAND / 2 PACK TRIVET	£3.99
CAKE BATTER DISPENSER	£3.49
MARY BERRY COOKBOOKS	£2.99
PRESERVING JARS	£2.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
-Ends-
Notes to editors

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 16/07/2017, Aldi grew sales by 17.9% and has a 7% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
·                Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·                Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·                Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·                Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·                Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·                Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·                Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

31
Aug

INE WINES FOR DINING THIS CHRISTMAS FROM ALDI

Affordable quality doesn’t have to be an oxymoron, this Christmas Aldi is offering a selection of wines from some of the finest and most famous vineyards from across the world, just in time for the festive season.
White
Caves de Perrieres Sancerre AC, £10.99
Available nationwide and online from 1^st October
From the ripe 2015 vintage, this example of France’s famous Sancerre wine has a characteristically intense floral nose with lively lemon and juicy lime flavours on the palate. The perfect festive white wine; it is delicious with smoked salmon, or for that after-dinner cheese board such as the Specially Selected French Cheese Selection.

Jean Bouchard Montagny Premier Cru, £13.99
Available nationwide and online from 14^th November
Fresh on the nose with subtle hints of oak, this elegant wine has soft tannins and notes of white blossoms. The freshness and minerality make this Premier Cru Chardonnay an ideal wine to enjoy as an aperitif on Christmas day with a canape such as the Specially Selected Fish & Seafood Verrine.

Astelia Limoux Chardonnay by Jean Claude Mas, £8.99
Available nationwide and online from 1^st October
This barrel fermented Chardonnay has been made by Jean-Claude Mas – one of the most highly regarded winemakers in the Languedoc region. A rich, full-bodied and complex wine with a piercing acidity that beautifully balances the buttery oak flavours. It is the perfect wine to enjoy with roast turkey, chicken, or full-flavoured fish dishes.

Red
Chorey Les Beaunes Veille Vignes 2015, £16.99
Available nationwide and online from 14^th November
This premium red Burgundy is elegant and refined, with flavours of cherries, strawberries and a hint of spice. This exceptional fine wine can be enjoyed during the festive season alongside Christmas dinner.

Chateau Croizet-Bages, Pauillac Grand Cru Classe 2014, £19.99
Available nationwide and online from 14^th November
This classic Bordeaux red is from the elite region of Paulliac, famous for its Cabernet Sauvignon driven fine wines. Rich and full bodied it boasts lusciously ripe black fruit flavours with remarkable notes of tobacco and graphite. A perfect treat with red meat dishes.
Zom Douro Reserva, £8.99
Available nationwide and online from 1^st October
The Zom Reserva is made from the noblest Douro grapes which reveal a complex aroma of ripe red fruits and scents of wood. This elegant wine has a long, fruity finish and is perfectly matched with red meat, game and cheeses such as Specially Selected French Ripening Brie.

Astelia Pezenas by Jean Claude Mas, £9.99
Available nationwide and online from 1^st October
This deep ruby red wine from the Laguedoc region has distinctive notes of black cherry and blackberry. It has smooth tannins and a long concentrated finish, and is best enjoyed with full-flavoured red meat dishes.

Toro Loco Edicion Memoria, £10.99
Available nationwide and online 14^th November
This premium 2015 vintage red is uniquely matured in concrete ‘eggs’ and oak barrels adding a complex twist to characteristically silky Spanish flavours. Enjoy alongside roasted meats and mild cheese for the perfect festive match.

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to Editors
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 16/07/2017, Aldi grew sales by 17.9% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·                Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·                Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·                Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·                Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·                Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·                Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·                Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

24
Aug

ON YOUR MARKS, GET SET… FAKE!

· Be crowned this week’s Star Baker with Aldi’s delicious and easy to make cake mixes

With sales of baking equipment, ingredients, and recipe books up by 62%,[1] it’s clear the British love to bake.

As the nation’s favourite baking show returns to screens, discount supermarket Aldi is helping customers make their signature bakes a little bit easier with Cake Mixes from only £1.89. Customers can now whip up a Country Carrot, Velvety Vanilla, Devils Food Chocolate or Red Velvet cake with ease, creating a show stopping dessert regardless of time or budget.

With a traditional chocolate cake containing a dozen ingredients[2] costing up to £11.92,* and taking over 90 minutes to prepare and bake from scratch, Aldi’s cake mixes couldn’t be easier – just add 200ml water and 60ml vegetable oil and pop in the oven for 50 minutes.

After cooling, top with Frosting (£1.89)** and a scattering of either Hundreds & Thousands, Sugar Strands or Chocolate Jazzies (79p) and you’re ready to be this week’s star baker – it’s as simple as that.

For more baking products, recipes and inspiration visit https://www.aldi.co.uk/c/groceries/food-cupboard/homebaking

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

*Prices correct as of 16.08.17

Ingredients	Product (available at Tesco)	Price
225g plain flour	Tesco Plain flour 1.5kg	£0.80
350g caster sugar	Tesco Golden Caster sugar 1kg	£1.90
85g cocoa powder	Tesco Cocoa Powder 250g	£2.00
1 ½ tsp baking powder	Dr. Oetker Baking Powder 170g	£1.40
1 ½ tsp bicarbonate of soda	Dr. Oetker Bicarbonate of Soda 200g	£1.40
2 free-range eggs	Tesco Medium Free Range Eggs 6 pack	£0.89
250ml milk	Tesco British Semi Skimmed Milk 1pint	£0.45
2 tsp vanilla extract	Tesco Vanilla Extract	£1.30
250ml boiling water	N/A	N/A
200g plain chocolate	Tesco Plain Chocolate Cake Covering 300g	£0.80
200ml double cream	Tesco British Double Cream 300ml	£0.98

**available on Specialbuy from Sunday 27^th August

References:

[1] http://www.thisismoney.co.uk/money/news/article-2739845/Great-British-Bake-Off-helps-fuel-62-leap-sales-baking-goods-2007.html

[2] http://www.bbc.co.uk/food/recipes/easy_chocolate_cake_31070

18
Aug

ALDI TOASTS ANOTHER AMAZING WIN FOR ITS WHISKY RANGE

‘Supermarket Own Brand Spirits Range of the Year’ is awarded five medals by whisky experts
Aldi’s Glen Marnoch Speyside Single Malt beat rivals more than double its price
Range praised alongside well-known brands Johnnie Walker and Ballantine’s
Results come at a time when whisky is as popular as gin to drink at home[1]

(31st July 2017) Five of discount supermarket Aldi’s own label whiskies have been praised by industry experts, and awarded top medals at the renowned Spirits Business Scotch Whisky Masters - beating off competition from bottles costing more than double the price.

Aldi’s Smooth, rich vanilla and toffee flavours
Glen Marnoch Speyside Single Malt Scotch Whisky (£17.49)Smooth, rich vanilla and toffee flavours
Smooth, rich vanilla and toffee flavours
was a firm favourite amongst judges, who awarded it a coveted gold medal, making it victorious over silver medallist The Glenlivet Founder’s Reserve which sells for more than double the price at £37.45[2]. Consumer favourite Highland Black 8-Year-old Whisky (£12.99) was also awarded a silver medal proving that great quality spirits don’t have to cost the earth.

Whisky has seen a boom in 2017, with more than a fifth of Brits enjoying the drink regularly[3]. The tipple is on a par with gin in terms of popularity for home-drinkers, with 12% opting to drink whisky at home over other spirits.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi comments: “Receiving five medals for our range is a fantastic achievement. Whisky has gone through a resurgence in popularity recently and it just goes to show that whisky lovers can enjoy great value products, which have been given the nod of approval by industry experts, without compromising on quality at Aldi.”

This coveted award for Aldi adds to the retailer’s incredibly successful 2017 to date. The retailer’s beers, wines, and spirits have now been awarded a whopping 158 medals in total and was recently crowned Drinks Retailer of the Year at The Drinks Business awards in June, as well as being judged Supermarket Own Brand Spirits Range of the Year at the International Spirits Challenge in July.

The full list of Aldi’s award-winning whiskies is as follows:

Glen Marnoch Islay Single Malt Scotch Whisky (Gold)
Glen Marnoch Speyside Single Malt Scotch Whisky (Gold)

Glen Marnoch Highland Single Malt Scotch Whisky (Silver)
Highland Black 8yr old Whisky (Silver)
Highland Earl Scotch Whisky (Silver)

[1] WSTA Annual Spirits Report 2016 – 12% of British adults opt to drink whisky at home, with 12% choosing to drink gin at home

[2] The Whisky Exchange, price sourced 19/07/17 (www.thewhiskyexchange.com/p/28323/glenlivet-founders-reserve)

[3] WSTA Annual Spirits Report 2016 – 21% of British adult drink whisky

11
Aug

GET YOUR GAME FACE ON WITH ALDI’S TEAM SPORTS RANGE

Description	Price
Resistance Belt	£14.99
Speed Chute	£9.99
Training Cones	£9.99
Relay Football	£8.99
Training Ladder	£5.99
Cone Hurdle Set	£5.99

11
Aug

Huge gluten-free savings to be made at Aldi

In the past two years, sales of gluten-free foods have increased by 44%²with one in five people now buying gluten-free¹.

However, a gluten-free diet comes at a price, often costing three to four times more than ‘regular’ products¹.   But it doesn’t have to cost a small fortune. In addition to its existing gluten-free range, discount supermarket Aldi is extending its gluten-free offering as part of this week’s Specialbuys.

Available in store from 10th August, customers can get their hands on a range of gluten-free foods with prices starting from as little as 99p…. but, customers need to be quick - as with all Specialbuys, once it’s gone, it’s gone!

The Main Event
Quick, easy and bursting with aromatic flavour, these Indian Curry Kits are just £1.99 for a Goan (284g) or Keralan (287g) at home curry.

Take your pick of pasta… choose from 100% Organic Buckwheat Fusilli pasta at just £1.69 per 400g ,100% Red Lentil Penne Pasta or 100% Green Pea Fusilli Pasta both just £1.69 per 250g and 15%³better value than the leading brand.

A Sweet Treat
The hand baked Specially Selected Gluten Free Brownie is a cross between a cake and a soft cookie and made with luxurious Belgian Chocolate. Satisfy your sweet tooth for just £1.59.

Quinoa bars… 30%⁴ cheaper than the leading brand (per bar) you can choose from Pumpkin Seeds, Cashew & Hemp Seeds, Goji & Cranberry, Cacao & Cashew or Coconut & Hemp. Gluten free and only £1.69 (4x35g).

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “Whether it’s out of choice, or out of necessity, buying and eating gluten-free foods shouldn’t come at an increased cost to families. With the ever-changing dietary needs of our customers, it’s our ambition to always meet those needs with a full range of products, at unbeatable prices.”

For more Gluten Free products, recipes and inspiration visit aldi.co.uk

11
Aug

From Rome to Romford, Naples to Newcastle; a Taste of Italy is closer than you think with Aldi

With Brits visiting Italy over 4 million times a year,[i] it’s no surprise that Italian is the nation’s favourite cuisine.[ii] From Thursday 20^th August discount supermarket Aldi, will be helping customers enjoy a taste of Italy (minus the cost of flights and hotels) with an Italian themed Specialbuy event instore.

Aldi’s Specially Selected Aged Balsamic Vinegar (£4.99) is the star of the show. Matured in wooden barrels for a minimum of three years to give a richer flavour, this quality Balsamic vinegar, holds an impressive ‘5 Leaf Rating’ and is the perfect go-to for tasty salad dressings, soups, stews and marinades. What’s more, it’s 56% cheaper than Waitrose’s 1 Aceto Balsamico Di Modena (£11.25).[iii]

For your primo piatto, do as the Italians do and whip up a delicious pasta dish using Aldi’s Specially Selected Bronze Die Tagliatelle (£0.85), Dolmio Special Recipe Red Wine Bolognese Sauce (£1.29) or Dolmio Special Recipe Cherry Tomato, Chilli & Paprika Bolognese Sauce (£1.29) and Italian Seasoning (£0.69). Don’t forget the Part Bake Stone Oven Bread Sticks (£0.99) to help wipe the bowl clean!

Why not side with a refreshing Caprese Salad using Aldi’s Beef Tomatoes for only 49p* paired with generous slices of Specially Selected Buffalo Mozzarella (£0.99), a drizzle of Toscano Extra Virgin Olive Oil (£5.99), and finished with a handful of fresh Basil leaves.

To drink, choose from Aldi’s No Added Sugar Italian Style Soda in Blood Orange, Orange, or Lemon and Mint, only 79p each. And, for the finale, a classic Italian dessert at a fantastic price, snap up a delicious Balconi Tiramisu for just £1.29.

With prices starting from just 69p you better be rapido because as with all Specialbuys, once it’s gone it’s gone! For more Italian products, recipes and inspiration visit aldi.co.uk. Buon Appetito!

[i] https://www.ons.gov.uk/peoplepopulationandcommunity/leisureandtourism/articles/traveltrends/2016

[ii] http://qsrmedia.co.uk/research/more-news/what-uks-favourite-cuisine

[iii] http://www.waitrose.com/shop/DisplayProductFlyout?productId=19824

4
Aug

ALDI CATERS TO DEMAND FOR FIZZ WITH SIX NEW SPARKLING WINES FROM ACROSS THE GLOBE - ALL COSTING UNDER £12

·         Aldi’s Summer Wine Festival provides shoppers with Prosecco alternatives
·         Range includes a first for the retailer - a trendy sparkling red
·         Supermarket sells 90 per cent of all Crémant du Jura sold in the UK

(2^nd August 2017) Discount supermarket Aldi is set to launch its Summer Wine Festival into stores and online tomorrow, 3^rd August – and it includes six sparkling wines, providing alternatives for a nation of Prosecco lovers.

With Prosecco sales at an all-time high, and tipped to increase by a further 36% over the next five years[1], Aldi is encouraging fizz lovers to expand their palate with this specially curated collection. The festival includes a sparkling red, (New Zealand Sparkling Shiraz, £7.99) a premium and traditional Lambrusco Graspa Rossa, £8.99, and an unfiltered South African wine, which has been made with the same method as Champagne (Cap Classique Sparkling Chardonnay, £11.99). In addition to these new discoveries, the range also boasts some more recognisable options, including the premium Pata Negra Vintage Cava, £6.99, an Austrian Sparkling Gruner Veltliner, £8.99 , and zesty Sparkling Sauvignon Blanc, £11.99.

The discount supermarket, which was crowned ‘Drinks Retailer of the Year’ by the Drinks Business Awards in May is leading the charge when it comes to fizz; Aldi’s multi award-winning Exquisite Collection Crémant du Jura, £7.99, currently accounts for 90% of all Crémant du Jura sold in the UK. And while there have been reports of the UK starting to fall out of love with Cava[2], Aldi is bucking this trend, with sales of its Contevedo Cava Brut, £4.95, up by 27% in 2017.

Tony Baines, Joint Managing Director for Corporate Buying at Aldi, comments: “The UK has seen a real Prosecco boom over the last few years but there are more sparkling wines to be discovered. As we were curating our ‘Summer Wine Festival’ we saw an opportunity to introduce some exciting and less well known bottles of fizz for shoppers to try something new. We’ve included six equally delicious sparkling alternatives from around the globe, which shoppers can trust to represent fantastic quality and great value.”

The six new sparklers are part of a 24 strong Summer Wine Festival bottle collection. Other highlights in the range include El Contastera Old Vines Garnacha, £6.99, which is created by Fernando Mora, a man known in the winemaking industry as the ‘Garnacha Guru’; Uva Pirata Petit Vedot, £8.99, which is produced from rare French grape varietals in Spain and comes in a bottle covered by pirate inspired ‘graffiti’, along with Painted Dog Viogner, £6.99, a delicious white wine with a global conscience; 5% of the profit from each bottle sold is donated to the Tusk Trust Conservation Fun to help protect the wild dog - South Africa’s most endangered animal.

The complete Aldi Wine Festival collection is on sale in stores nationwide and online at aldi.co.uk from 3^rd August.

[1] IWSR sales forecasts: https://www.thedrinksbusiness.com/2017/03/prosecco-takes-over-from-discounted-champagne/

[2]In 2016, sales of Cava saw a slight decline, according to IRI figures: http://www.decanter.com/wine-news/freixenet-prosecco-launched-cava-producer-370565/

4
Aug

SUMMER BAKING BARGAINS AT ALDI

Product	Price
CLASSIC STAND MIXER	£64.99
SWEET TREAT MAKER	£19.99
PREMIUM ICING SET	£9.99
ENAMEL MIXING BOWLS	£9.99
MULTI STORAGE PACK	£9.99
LOVE DESSERT SERVING RANGE	£7.99
ENAMEL PIE DISHES	£6.99
LAYERED CAKE TINS	£6.99
SILICON BAKING MOULDS	£6.99
PREMIUM BAKEWARE ASSORTMENT	£6.99
DIGITAL KITCHEN SCALES	£6.99
ANTI GRAVITY CAKE STAND	£5.99
ASSORTED BAKING KITS	£5.99
RETRO BAKING ACCESSORIES	£3.99
RECIPE STAND / 2 PACK TRIVET	£3.99
CAKE BATTER DISPENSER	£3.49
MARY BERRY COOKBOOKS	£2.99
PRESERVING JARS	£2.99

4
Aug

ALDI UNVEILS NEW LIGHTER WINE COLLECTION

Aldi has embraced the trend for lower calorie, lower alcohol wines with its new Featherweight collection. Available in red, white and rose varieties the range is ideal for those who want to enjoy light, but delicious quality wines.

Featherweight Sauvignon Blanc (ABV 5.5%)
£2.99 per bottle
Calories per glass (125ml): 55 calories vs. standard Sauvignon Blanc: 102 calories
Suitable for vegetarians
Available in Swindon, Bathgate, Chelmsford, Neston, Goldthorpe regions.
This fresh Sauvignon Blanc has aromas of gooseberry and mint leaf, a light body and refreshing flavours of apple and lemon, making it delightful to enjoy at any occasion. Serve chilled by itself or, pair with light snacks or chicken dishes.

Featherweight Italian Pinot Grigio (ABV 5.5%)
£2.99 per bottle
Calories per glass (125ml): 52 calories vs. standard Pinot Grigio: 104 calories
Available in Atherstone, Bolton, Darlington, Cardiff regions.
Defined by its crisp citrus notes and white peach aromas, this wine offers plenty of flavour. With only 5.5% alcohol and 30% less calories than a standard dry white wine, it is the perfect accompaniment for lighter meals like seafood dishes or salads.

Featherweight Merlot (ABV 5.5%)
£2.99 per bottle
Calories per glass (125ml): 59 calories vs. standard Merlot: 101 calories
Suitable for vegans
Available in stores nationwide
This red is soft and fruity, with appealing aromas of plum and strawberry. Light and mellow on the palate this Merlot can be served either chilled or at room temperature, and pairs beautifully with light snacks and dishes like cold meat, cheese, and salads.

Featherweight White Zinfandel (ABV 5.5%)
£2.99 per bottle
Calories per glass (125ml): 57 calories vs standard Zinfadel: 113 calories
Suitable for vegetarians
Available in Swindon, Bathgate, Chelmsford, Neston, Goldthorpe regions.
Not only does its vibrant pink tone make this wine good to look at, it is packed with fresh and full flavours and luscious strawberry infused aromas, making it the perfect aperitif. Containing approximately 30% less calories than a typical dry rose wine, you can enjoy this wine with fruity desserts for a summer treat.

4
Aug

ALDI LAUNCHES SUMMER WINE FESTIVAL

This summer, Aldi is launching a limited edition range of 24 wines on the 3^rd August – championing the finest wines from around the globe.

With each wine carefully hand-selected for its unique story and delicious taste, the Summer Wine Festival is sure to impress. The range delivers a more diverse selection than ever, including two sparkling red wines (Graspa Rossa Lambrusco and Fork & Spoon Sparkling Shiraz) and the elegantly designed Fleurs de Prairie Côtes de Provence Rosé – a wine almost too beautiful to drink. Whether you’re looking for a light, crisp white to accompany some al fresco dining, the perfect fizz to pop open in celebration, or simply fancy trying something a little different this summer – Aldi’s Summer Wine Festival has all bases covered.

SPARKLING
The collection consists of six sparkling wines sourced from around the world, offering some delicious alternatives to prosecco.

Graspa Rossa Lambrusco, £8.99 (75cl)
Available in stores and online
Fancy something a little different this summer? This sparkling red, produced by a renowned family-run winemaker, is harvested from an exclusive Emilia grape. Take a sip and you’ll taste delicate bouquets of red fruits with a complex structure.

Fork & Spoon Sparkling Shiraz, £7.99 (75cl)
Available in stores and online
A sparkling blackberry wine with a rich raspberry fruit finish. An unusually refreshing drink to enjoy this summer.

Pata Negra Vintage Cava, £6.99 (75cl)
Available in stores and online
There’s no question why this wine’s translation means ‘the best of the best’. Its elegant and complex mix will impress at any occasion, but is perfect to crack open for a celebration.

Gardo & Morris Sparkling Marlborough Sauvignon Blanc, £11.99 (75cl)
Available in stores and online
Your summer evening deserves a burst of tropical flavours – so why not try this sparkling Sauvignon Blanc hailing from New Zealand? An intensely aromatic wine with a deliciously clean finish, combining expressive flavours of fruit and brioche. Excellent as an apéritif or with Aldi’s cod fillets (£2.69).

Goldeck Sparkling Grüner Veltliner, £8.99 (75cl)
Available in stores and online
Bursting with lime, lemon and refreshing acidity, this wine adds an unusual pop to any occasion. Lovingly produced by the ‘Schlumberger’ family, this wine is made exclusively from the Grüner Veltliner grape.

Louisvale Cap Classique South African Sparkling Chardonnay, £11.99 (75cl)
Available in stores and online
A true indulgence. Both expressive and elegant, this sparkling Chardonnay is a fabulous alternative to Champagne. Pairs excellently with canapés and fish dishes.

WHITE

Painted Dog Chenin Blanc Viognier, £6.99 (75cl)
Available in stores and online
The best thing to complement these rich, creamy and fruity flavours is your contribution to nature; 5% of profits from every bottle sold goes to the Tusk Trust Conservation Fund to help protect South Africa’s endangered animal – the wild dog.

The Forgotten Row Marlborough Sauvignon Blanc, £7.99 (75cl)
Available in stores and online
There’s an interesting tale behind this New Zealand wine. Wines produced in the Marlborough region are often harvested in the dark to develop a unique taste – but one night, a premium row of Sauvignon Blanc grapes was left behind. The grapes had to be harvested and vinified alone, and thus, The Forgotten Row wine was created: an exclusive white with delicious citrus and gooseberry notes.

Lebegés Grüner Veltliner, £4.99 (75cl)
Available in stores and online
A graceful, off dry white wine with notes of citrus fruit and green herbs. The perfect refreshment for a summer evening in the garden with friends and family.

Peter Mertes Gold Edition Mosel Riesling, £5.99 (75cl)
Available in stores and online
A full bodied and well balanced German Riesling with a mellow acidity. A wonderful accompaniment for fish dishes, asparagus or Aldi’s French brie (99p).

Nonius Chardonnay Feteasca, £5.29 (75cl)
Available in stores and online
A literal translation from Romanian meaning ‘royal maiden’. This light and elegant white is incredibly drinkable and proves a delightful match with seafood.

RED

The Restless Wine Merchant Wrattonbully Shiraz, £8.99 (75cl)
Available in stores and online
This deep and chewy red is produced by winemaker Adam Eggins in Australia’s South East Wrattonbully. The region’s World Heritage-listed geology, rich soils and elevated vineyards all combine to create the perfect climate to harvest these grapes, creating an incredibly powerful and distinctive flavour.

UVA Pirata Petit Verdot, £8.99 (75cl)
Available in stores and online
Get a taste for adventure and follow in the footsteps of Fernando Freire, a fearless wine explorer, who was renowned for searching far and wide to find the perfect blend of French and Spanish grape. The Uva Pirata Petit Verdot is a unique and highly exciting wine, a true reflection of the legend of Freire.

Fourth Dimension Adelaide Hills Pinot Noir, £8.99 (75cl)
Available in stores and online
Produced by one of Australia’s top winemakers, this Pinot Noir won’t disappoint. A clean and voluptuous wine with hidden spicy depths. Enjoy with poached salmon or a rich, braised duck breast.

Berton Vineyard Durif, £7.49 (75cl)
Available in stores and online
An intensely dark and juicy red from an exotic Australian grape variety. With hints of blackberry, anise and smoky liquorice, this red is sure to tick all your boxes if you’re a big Shiraz fan.

Amigo Secreto Organic Syrah-Carignan, £7.49 (75cl)
Available in stores and online
A ruby red organic wine with fresh cherry aromas – the perfect red to accompany long summer nights.

Exquisite Collection Hawke’s Bay Merlot Blend, £6.99 (75cl)
Available in stores and online
This classic Bordeaux blend is back by popular demand, and it’s not hard to understand why. An elegant red with notes of smooth cassis fruit, plums, dark cherries, cedar and spicy chocolate.

Valle Hermoso Cabernet Franc Gran Reserva, £7.99 (75cl)
Available in stores and online
A premium pick of grapes from Chilean vineyards – this rich and chocolatey red is an instant hit with all. This unique wine deserves to be matched with Aldi’s olives and antipasti rustic platter (£1.29).

Black Star, £6.99 (75cl)
Available in stores and online
A sophisticated, premium blend with a rich mouth feel. An unfiltered wine creates a dense texture and aroma, so decanting prior to drinking is recommended. This wine is perfectly suited to roasts, spicy food and hearty red meats.

Grand Sud French Merlot, £6.99 (1l)
Available in store only
An excellent price for an excellent Merlot. Soft and easy-drinking with red fruits and black cherry aromas: bring this litre of wine to a BBQ and you’re sure to make lots of new friends!

Old Vines Garnacha, £6.99 (75cl)
Available in stores and online
A floral, medium bodied Garnacha with a colourful past. This wine is dedicated to an (ex) Monk, El Casetero, who devoted his life to grapes and good-living in the thirteenth century. An exquisite drink and a history lesson - what’s not to love?!

Punta de Lobos Carménère Gran Reserva, £7.99 (75cl)
Available in stores and online
A premium and intense red as luscious as its origin in Chile, blended from a grape variety indigenous to South America.

Calla Magna Argentinian Cabernet Sauvignon, £7.99 (75cl)
Available in stores and online
This ruby red has a long, persistent finish and is best devoured slowly. Tasteful notes of eucalyptus and chocolate makes this the ultimate treat after a long day.

ROSÉ

Fleurs de Prairie Côtes de Provence Rosé, £6.99 (75cl)
Available in stores and online
When it comes to rosé, Aldi knows it’s stuff. Its Exquisite Collection Côtes de Provence Rosé caught attention of thousands across the world after winning a silver at the International Wine Challenge – the ‘Oscars’ of the wine trade. The rosé sold out almost instantly but Aldi is launching a new wine to take its place. The Fleurs de Prairie Côtes de Provence Rosé comes in a beautifully elegant bottle, with hints of red fruits balanced with citrus and white peach. Its floral design makes it the perfect accessory for al fresco dining both in aesthetic and taste.
Available in stores and online, all wines cost under £12 and are part of the Specialbuys range, meaning when they’re gone, they’re gone for good!

4
Aug

ALDI WINS BIG AT GREAT TASTE AWARDS 2017

The discount supermarket is the big winner at the prestigious Great Taste Awards, dubbed the ‘Oscars’ of the food world
 Aldi scoops 43 stars, more than any other supermarket*, for own label food and drinks
Discount supermarket Aldi has once again triumphed at the Great Taste Awards, picking up 43 coveted stars for 37 products in recognition of their great quality and unbeatable value.
Aldi beat competition from the likes of Marks & Spencer at this year’s ceremony, winning over the judges with a wide range of own label food and drink products - spanning from fresh meat to gins and whiskies!
Aldi’s premium range, Specially Selected, dominated the wins with 30 stars awarded to products like the Specially Selected Smoked Salmon and Specially Selected West Country Vintage Cheddar.

They serve as excellent examples of Aldi’s commitment to offering exceptional quality products at unbeatable prices.
The supermarket’s popular Veuve Monsigny Champagne (£10.99) was also awarded one star, whilst its Specially Selected Crème de Cassis (£6.99) was awarded two stars.
Aldi’s upcoming Christmas range also impressed the judges at the prestigious awards. With the Specially Selected Exquisite Vintage Pudding made by artisan British producers winning two stars, the supermarket is clearly gearing up for another successful Christmas in 2017!
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “We are thrilled so many of our products have been successful at the Great Taste Awards.
“These awards are testament to the dedication and expertise of our buying teams and the relationships we have with some of the best producers in the UK. They clearly show our commitment to provide our customers with a great tasting range of products at fantastic prices.”
For more information about Aldi’s award winning range, please visit www.aldi.co.uk.

28
Jul

ALDI’S SPIRIT FOR SUCCESS

·         Retailer awarded ‘Supermarket Own Brand Spirits Range of the Year’ at international competition, beating rivals Lidl and Marks & Spencer
·         Aldi’s Oliver Cromwell London Dry Gin beat competition more than FOUR TIMES its price
·         Range praised alongside well-known brand Beefeater

(26^th July 2017) Discount supermarket Aldi has been crowned ‘Supermarket Own Brand Spirits Range of the Year’ at the world renowned International Spirits Challenge as well as scooping no less than TWENTY medals at the International Wine & Spirits Challenge this month.

The accolade comes at a time when spirits such as gin and whisky are enjoying a consumer renaissance, particularly for home drinkers. This year, the Office of National Statistics reintroduced gin to its annual Consumer Price Inflation Basket of Goods after having a 13-year absence[1].

This latest hoard of medals for Aldi’s trophy cabinet, judged by international industry experts includes a gold medal for its Oliver Cromwell London Dry Gin (£9.97) which trumped over silver medallist Foxhole London Dry Gin, a premium gin that describes itself as a very fresh and aromatic gin, which sells for more than FOUR TIMES the price at £39.95[2].

Other products that caught the judges’ attention included Aldi’s Specially Selected Crème de Cassis (£6.99), Tamova Vodka (£9.97) and Glen Marnoch Speyside Single Malt Scotch Whisky (£17.49). The retailer’s whisky range has had a stellar year in particular, having received a total of SIXTEEN medals so far this year.
A spokesperson at the International Spirits Challenge said: “The display of awards achieved by Aldi this year at the International Spirits Challenge was fantastic. They consistently showcased high quality products in the blind tastings, which demonstrates that you don’t have to compromise on price to enjoy great tasting drinks.
“As a collective result across all categories from the competition, the supermarket undoubtedly was this year’s winner of the “Supermarket Own Branded Spirits Range of the Year!”

28
Jul

TRANSFORM FLEA MARKET FINDS INTO FASHIONABLE FURNITURE WITH ALDI’S NEW UPCYCLING RANGE

·         Aldi launches new range of Upcycling tools and equipment
·         Upcycling trend continues to grow with upcyclers profiting from the boom
·         Range includes all the essentials needed to transform a piece of furniture

Discount supermarket Aldi is helping Brits breathe new life into old items of furniture and save a tidy sum in the process, with the launch of its new Upcycling range.
The upcycling trend became mainstream in the early 2000’s and has since gone from strength to strength with DIY-ers upcycling items of furniture for their own use or to sell for a profit.
According to one online marketplace, the number of products tagged as ‘upcycled’ shot from 7,900 in 2010 to 216,024 in 2014[i]. The trend shows no signs of slowing with a leading classifieds website recently reporting a 50% increase in upcyclers using the platform to sell their wares in the past year[ii] - and now Aldi is giving Brits the chance to try their hand at this trend with its new range, available in stores from 30^th July.
Tony Baines, Managing Director for Corporate Buying at Aldi comments: “Upcycling is a fantastic trend which gives home improvers the opportunity to create unique and personal items.
“We know that the special tools, paints, and equipment needed to upcycle a piece of furniture can be expensive so we’re delighted to be offering a range of great-value upcycling essentials at a fraction of the price consumers might expect, without sacrificing on quality or performance.”
Aldi’s new range includes everything budding upcyclers will need to transform a dilapidated dresser into a stunning kitchen centrepiece, from electrical power tools including a Mini Bench Grinder (£26.99) and handheld Detail Sander (£19.99) to other essentials such as Chalk Furniture Paint (£4.99) and No Bristle Loss Brush Pack (£2.99).
Baines continues: “Whether a seasoned upcycling pro or a complete beginner, we urge shoppers to think twice before throwing away that old chair or dated desk, and consider the potential the piece might have. We hope that this range will give our customers the opportunity to recycle unsightly old items of furniture into prettier pieces, worthy of a place in their homes.”
Lovers of all things vintage can complete the look with Aldi’s Vintage Home range, also on sale from 30^th July, with products including a Vintage Style DAB & FM Radio (£34.99) and a Vintage Design Rug (£9.99) – the perfect pieces to complement a newly upcycled piece of furniture.
Both ranges will be available in stores nationwide and online from 30^th July, but be quick because, as with all Specialbuys, once it's gone it's gone!

Aldi’s Vintage Home and Upcycling ranges are in stores and online from 30th July, available while stocks last

UPCYCLING

Description	Price
Mini Bench Grinder	£26.99
Detail Sander	£19.99
Rotary Tool	£14.99
Furniture Wax	£5.99
Chalk Furniture Paint	£4.99
Glue Gun Assortment	£3.99
No Bristle Loss Brush Pack	£2.99
Gorilla Glue 2x3G Pack	£2.79
Tape Selection	£2.49
Haberdashery Essentials	£0.79

VINTAGE HOME

Description	Price
Vintage Style DAB & FM Radio	£34.99
Vintage Bed Spread	£24.99
Vintage Duvet Set - King	£16.99
Vintage Duvet Set - Double	£14.99
Vintage Design Bean Cube	£14.99
Vintage Design Rug	£9.99
Birdcage Lantern	£7.99
Vintage Design Cushion	£4.99
Vintage Flower Assortment	£4.99
Vintage Design Cushion Covers	£4.99
Country Cottage Desk Accessories	£4.99
Vintage Design Coir Mat	£3.99
Vintage Home Decorations	£2.99

21
Jul

ALDI’S BEST-SELLING ‘JO MALONE’- BENCHMARKED LUXURY CANDLES NOW AVAILABLE NATIONWIDE

Following unprecedented customer demand, discount supermarket Aldi has announced the return of its luxury candle range this week. Benchmarked against luxury brand, Jo Malone, the candles will be available in store for good!

Costing just £3.99 per candle (290g), the premium collection is made up of three beautiful fragrances: Lime, Basil & Mandarin, Blackberry Bay and Pomegranate Noir. Comparable to Jo Malone’s infamous home fragrance candles*, costing £44 each, Aldi’s luxury candles come in 90% cheaper. Encased in luxurious glass jars, the candles add a premium touch to any coffee table, shelf or bedside cabinet.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Our customers loved the luxury candles when we first launched them in March. We’ve listened to customer feedback and are looking forward to seeing the candles back in store, permanently. This is a great example of our commitment to offer premium products at amazingly low prices, allowing customers to buy luxury products without over-spending or compromising.”

Aldi’s premium candle collection will be available in-store only¹.

ENDS
* http://www.jomalone.co.uk/product/3601/9953/fragrances/the-collections/citrus/lime-basil-mandarin/lime-basil-mandarin-home-candle
http://www.jomalone.co.uk/product/3560/23550/For-the-Home/Home-Candles/Blackberry-Bay-Home-Candle
http://www.jomalone.co.uk/product/3607/10082/fragrances/the-collections/fruity/pomegranate-noir/pomegranate-noir-home-candle
¹These candles will not be available online - they will be sold in store only.

21
Jul

Aldi launches giant box of British cherries for a fraction of the price of other retailers

Discount supermarket, Aldi, launches a giant 1kg box of British cherries - costing just £3.79. Brimming full of the best of British seasonal fruit, the box celebrates the current bumper British cherry crop. Packaged with a Union Jack design, the cherries will be in store from Thursday 20^th July.

Demand for cherries has grown in recent years, with the fruit becoming the fastest growing sub-category in the stone fruit market*. Following the recent sunny weather, Aldi is taking additional volume from Berry Gardens based in Tonbridge to offer this luscious fruit at an unbeatable price. At just £3.79 for 1kg, the box is more than 20% cheaper than other retailers.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “As the Fresh Produce Retailer of the Year, we are excited to launch a 1kg box of fresh British cherries at a market-leading price. It is part of our ongoing commitment to make quality, British fresh produce affordable and available for all. We’re also delighted that we can further support homegrown farmers, who are enjoying a fantastic crop this summer.”

Cherries are packed with powerful nutrients, such as antioxidants and melatonin, that help relieve exercise-induced inflammation and regulate sleep patterns. Check out Aldi’s very own Cherry and Almond Cakes recipe and treat your family to a delicious delight this summer!

Cherry and Almond Cakes
Serves 12

Ingredients
·         125g Creamy Butter Unsalted
·         175g Greek Style Yogurt
·         200g Self Raising Flour
·         100g Ground Almonds
·         1 Large Egg
·         200g Cherries - pitted and halved
·         150g Caster Sugar
·         1 tsp Baking Powder

Method
·         Preheat the oven to 180°C/350°F/Gas Mark 4.
·         Line a 12 hole muffin tin with paper cases.
·         In a pan melt the butter. Once melted mix with the rest of the ingredients and beat well.
·         Divide the mixture between the paper cases and bake in the oven for 20 minutes, until golden and risen.

*28% YOY value growth, 12 w/e 18 June 2017, fruit - cherry data, Kantar Worldpanel

21
Jul

**ALDI TO STOCK LOCALLY GROWN POTATOES* IN WELSH STORES AS PART OF ITS ONGOING COMMITMENT TO WALES**

Discount supermarket and Team GB partner, Aldi today commits to selling Welsh potatoes across Welsh stores from Thursday 20^th July.

Following the launch of Aldi’s £60m distribution centre in Cardiff earlier this year, which helped to facilitate the introduction of Welsh lamb in Welsh stores, Aldi is now able to sell home-grown potatoes across the country too.

Team GB’s taekwondo double gold medallist, Jade Jones supports this latest win for Aldi and Wales: “Aldi has always championed a healthy, nutritious and - most importantly - fresh diet. Their stocking of Welsh potatoes in local stores means customers can now get produce that’s fresher than ever before.”
This latest move is part of Aldi’s commitment to sell fresh fruit and vegetables, locally sourced, at unbeatable prices. Aldi helps not only elite athletes like Bodelwyddan’s Jade Jones and the rest of Team GB to eat healthily, but also customers nationwide to enjoy a healthy, varied diet too.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “The move to stock Welsh potatoes in Welsh stores is a natural one following the investment in our Cardiff distribution centre.

“Supporting Welsh excellence in farming, first with Lamb and now with potatoes, benefits local suppliers and local business as well as local customers who can enjoy fresh produce at unbeatable prices.”

As well as sponsoring Team GB, Aldi has created the Get Set to Eat Fresh programme which aims to educate 1.2 million children by 2020 about the benefits of healthy eating,² whilst also reinforcing Aldi’s position as the FPC Fresh Awards 2017 Multiple Retailer of the Year.

21
Jul

Meet Lacura’s NEW Spa Themed Skincare Superheroes

This summer, Aldi’s new Lacura spa-inspired beauty range has made it possible for everyone to turn their bathroom into a spa-like oasis, without the hefty price tag. The sumptuous range is available in stores and online from 20^th July and as with all Aldi Specialbuys, once they’re gone, they’re gone.

Lacura Exfoliating Mud Mask (£6.99) is the hero of the collection. Inspired by the well-loved GlamGlow YOUTHMUD ® Tinglexfoliate treatment (£39.00), the anti-ageing mask is a ‘facial in a jar’- but at a fraction of the price. Visibly minimising the appearance of pores, fine lines and wrinkles, the mask leaves skin feeling firmer, revitalised and more radiant.
Packed full of hard- working ingredients, including Witch Hazel, Red Algae Extract, Clay and Green Tea Extract- the tingling mask leaves skin looking visibly clearer and healthier in just four weeks.

Once you’ve applied the face mask, it’s time to give your body some TLC. Start by removing dead skin cells to rejuvenate the skin with Lacura’s Spa Body Scrub (£5.99). Working from head to toe, massage the scrub into the skin in circular movements and let the exfoliating sea salt work its magic. Enriched with coffee and seaweed extracts, the treatment deeply cleanses, leaving skin feeling soft and invigorated.

Next, it’s time to cocoon your body in Lacura’s luxurious Spa Body Mask (£5.99). Scoop the mud into your palms and massage over the whole body, before leaving on for 10- 20 minutes.
Including naturally derived sea extracts and a blend of clays, the cocktail of ingredients restores the skin, leaving it feeling firmer and more toned.

For skin that deserves the ultimate luxury, finish off your treatment with Lacura’s Spa Body Balm (£4.99). With an indulgent 10% Shea Butter, as well as Coconut Oil, Cocoa Butter and Seaweed Extract, this lightweight balm melts into thirsty skin, intensely conditioning and nourishing.

Worried your bathroom won’t create the spa- like atmosphere you had in mind? Turn the lights down, run the bath and create the perfect ‘hygge’ experience by lighting a scented candle. Aldi’s NEW Indulgence Spa Candles (£3.99) have calming notes of jasmine, lavender and violet.

You can pick up the whole spa range at Aldi from 20^th July 2017, but as with all Aldi special buys, once they’re gone, they’re gone…

Exfoliating Mud Mask
ALDI	Glam Glow
Lacura Exfoliating Mud Mask, 50ml £6.99	Glam Glow YOUTHMUD® Tinglexfoliate Treatment 50g £39.00
% SAVED WHEN SHOPPING AT ALDI	SAVE 82% (£32.01)

*prices taken from http://www.feelunique.com/p/GLAMGLOW-YOUTHMUD-TINGLEXFOLIATE-TREATMENT-50g, June 2017

21
Jul

Aldi Baby & Toddler Event

On Thursday 17^th August, discount supermarket Aldi’s hugely popular Baby and Toddler Event returns to stores across the UK! Returning for a third time this year, there is an amazing selection of products and new launches on sale at unbeatable prices for your little tots.

Set to fly off the shelves this week is the BABY SNUGGLE NEST. Beautifully designed, the cushioned nest gently snuggles your little one to sleep! The snuggle nest recreates the feeling of being cuddled, so your little tot can drift off into a peaceful nap, and you can relax knowing they are getting much needed sleep.

Aldi’s Baby Snuggle Nest is an affordable alternative to the popular Poddle Pod, and is a brilliant 60% cheaper at £19.99. Don’t miss out on this fantastic opportunity to own the hottest baby product on the market, at an unbeatable price!

Available whilst stocks last - as with all Specialbuys – when it’s gone, it’s gone!

Comparison
PODDLE POD STARDUST POD BUNDLE £49.99*	ALDI BABY SNUGGLE NEST £19.99	% SAVING – 60%

The Baby & Toddler Event will also include the below products:

FOOD
ORGANIX GINGERBREAD MEN 135G (74757)	£1.49
MAMIA FRUIT POUCH MIXED CASE (72372)	£1.95

HEALTH & BEAUTY
BABY WIPES SENSITIVE TRAVEL PACK 4 X 24PK (78100)	£1.49
NUROFEN FOR CHILDREN FEVER & PAIN SUSPENSION 53076)	£2.99
BABY WIPES 12 X 64 PACK MULTIPACK SENSITIVE (63558)	£5.99
MAMIA CHANGE MATS (79044)	£2.49

TOYS
PLAY-DOH SINGLE CAN (73290)	£0.79
JULIA DONALDSON ACTIVITY BOOKS (72612)	£1.49
MUSICAL OWL (78770)	£7.99
BABY TOY (66842)	£7.99
FLOOR PUZZLE (78117)	£2.99
FEEL AND FIT BOARD BOOKS (79014)	£2.99
BABY BATH TOYS (77175)	£2.99
BABY JUMPEROO (78681)	£69.99

BEDDING, TOWELS, RUGS & MAT
FITTED JERSEY COT SHEET (71689)	£2.99
BABY BUMPER & QUILT SET (69372)	£12.99
TODDLER BED DUVET COVER SET (71651)	£7.99
CELLULAR BLANKET (50073)	£2.99
LUXURY BABY 3D BLANKET (72217)	£4.99
HOODED BABY TOWEL WITH WASH MITT (66767)	£2.99
BABY SNUGGLE NEST (78480)	£19.99
MUSLIN CLOTHS 3PK (66761)	£2.99
TODDLER DUVET SET (78693)	£9.99
V SHAPED PILLOW & CASE (76281)	£5.99
NURSERY RUG (77236)	£19.99
BABY CHANGE BAG (77844)	£19.99
PLAY MAT (70019)	£9.99

ELECTRICS
MOTOROLA BABY MONITOR (78981)	£16.99
GO GLOW MY FIRST TORCH (78969)	£9.99

CLOTHING
DRIBBLE BIBS 3PK (78243)	£2.79
TODDLER CHARACTER PYJAMAS (78664)	£3.99
TODDLERS SHOES AND BOOTS (72138&)	£3.99
TODDLER REINS BACKPACK (76843)	£7.99

FEEDING
FEEDING BOTTLES 4 PACK (72280)	£6.99
BOTTLE TEATS (77149)	£2.49
AVENT SOOTHERS (69424)	£2.79
360 SIPPY CUP (77209)	£2.49
MONSTER TABLEWARE BUNDLE (77531)	£2.49
WARMING PLATE/ SUCTION BOWL (77328)	£2.49
KID'S BAMBOO DINNER SET (69723)	£4.99
NUBY FLIP IT CUP / EASY GRIP POP UP CUP (58764)	£1.99

FURNITURE
DREAM N PLAY TRAVEL COT (77185&)	£24.99
STEP STOOL / POTTY / TRAINING SEAT (73172)	£3.99
BABY SAFETY GATE (57732)	£10.99
BABY FLOOR SEAT (78272)	£29.99
BABY BOUNCER (79484)	£29.99
TODDLER BED BUNDLE (79024)	£69.99
BACKSEAT BABY MIRROR (79365)	£9.99

TRAVEL
SHOPPER NEO II (79020)	£59.99

*Price correct as of 28.06.2017

21
Jul

ALDI BOLSTERS READY-TO-COOK MEAL KIT OFFERING

Discount supermarket Aldi launches FOUR NEW ready-to-cook meal kits, expanding their ‘Ready, Set, Cook!’ range to seven lines - enough for a different meal each night of the week.

Available in store from 27^th July, the tasty additions include favourites such as Chicken Tikka (£2.99), Chicken Fajita (£2.99), BBQ Pork Stir Fry (£2.99) and Beef Stroganoff (£3.99).

Couples can now enjoy a meal every night of the week for as little as £1.60 per person each day - amazing!

Inspired by the rising popularity of fresh and convenient cooking, Aldi’s Ready Set Cook meal kits offer healthy, tasty, and quick-to-cook meals that can be prepared in less than 15 minutes.

Fresh vegetables are measured and cut in advance and placed alongside deliciously marinated meat in a variety of tasty flavours. Containing 100% British Chicken, Red Tractor Assured Pork or Red Tractor Assured Beef, the kits are perfect for the time-poor and health-conscious.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, comments: “Our Ready Set Cook kits are perfect for our customers who want to eat a healthy, fresh meal but don’t have time to prepare one from scratch. With seven enticing products now on offer, customers have enough choice for a different meal every night.

“Aldi is committed to offering premium quality products at amazing low prices, allowing customers to make substantial savings on luxury equivalents without compromise.”

*Based on the meals charged at £2.99 and £3.99.

14
Jul

SUPER SAVINGS WITH ALDI’S SUMMER KITCHEN EXTRAVAGANZA

From electric grills to pot and pans, Aldi’s great value kitchen range has something for everyone -seasoned chefs and complete beginners alike. Available in stores from 6^th July and for pre-order online from 29^th June, shoppers should be quick, as with all Specialbuys, once it’s gone it’s gone!
With retro on the rise, budding cooks looking to revamp their kitchen will find everything they need thanks to Aldi’s exciting range of 50’s inspired storage solutions and accessories. A Retro Under Counter Fridge (£169.99) available in a selection of colours, red, blue and cream adds a whole new look to your kitchen this summer.
Add a vintage twist on kitchen appliances, the Retro Microwave (£44.99) is as versatile as it is stylish. Match it with other kitchen essentials like the Retro Kettle (£24.99)and Retro Toaster (£24.99), all available in red, cream or light blue, to brighten up any kitchen.
Other vintage bargainsinclude Aldi’s Retro Juicer (£12.99),a fantastic arch-lever juicerthat will enable customers to hand press their favourite drinks. Shoppers can complete the look with the ceramic Retro Storage Jars (£5.99), available in five chic designs.
If a new set of pots and pans is on the menu, shoppers will fall in love with Aldi’s Large Enamel Cookware (£12.99 each) and Small Enamel Cookware (£9.99 each)pieces, including casserole and oven dishes all available in choice of three colours. Complete the set with Aldi’s Rough Touch Fish/Griddle Pan (£12.99)and Stir Fry Work Pan (£9.99).
Take the effort out of soups and smoothies with Aldi’s Stick Blender (£24.99) which comes with a variety of accessories including a whisk and potato masher. Customers can also save time in the kitchen with the Stainless Steel 3 Tier Steamer (£8.99), another easy way to create healthy and flavoursome dishes.

Shoppers can make the most of the BBQ season whatever the weatherthanks to Aldi’s 3 in 1 Reversible Grill (£29.99), which combines a hot plate, griddle and kebab grill, and can be used in or outdoors. Serve up drinks with Aldi’s Water Jug/Bottle (£3.99 each) and Decorated Glasses (£4.99), available in sets of two wine glasses or four tumblers.
Aldi’s Kitchen Extravaganza range is in stores and online from 6^th July, available while stocks last

Description	Price
RETRO UNDER COUNTER FRIDGE	£169.99
DOUBLE INDUCTION HOB - 2016	£59.99
RETRO MICROWAVE	£44.99
3 IN 1 REVERSIBLE GRILL	£29.99
STICK BLENDER WITH ACCESSORIES	£24.99
RETRO KETTLE	£24.99
DEEP FAT FRYER - 2016	£24.99
RETRO TOASTER	£24.99
MILK HEATER/FROTHER – 2016	£19.99
FAMILY SANDWICH TOASTER	£19.99
STAINLESS STEEL FRYING PAN	£14.99
COFFEE/SPICE GRINDER – 2016	£14.99
LARGE ENAMEL COOKWARE	£12.99
RETRO JUICER	£12.99
ROUGH TOUCH FISH AND GRIDDLE PAN	£12.99
SMALL ENAMEL COOKWARE	£9.99
FOOD STORAGE CONTAINERS 13PK	£9.99
ELECTRONIC SALT & PEPPER MILL	£9.99
NESTED 3PK EMBOSSED BOWLS	£9.99
STIR FRY WOK PAN	£9.99
STAINLESS STEEL 3 TIER STEAMER	£8.99
NESTED MIXING BOWLS	£7.99
45L TOUCH BIN	£7.99
RETRO STORAGE JAR	£5.99
GLASSES WITH DECAL	£4.99
2 PACK HYDRATION BOTTLES	£4.99
WATER JUG/BOTTLE	£3.99
TERRY TEA TOWELS 5 PACK	£3.49
FREEZER TO MICROWAVE 3PK	£2.99
GRIPI SCISSORS - 2016	£2.99
PREMIUM KITCHEN UTENSILS	£2.99
ICE CUBE TRAYS	£2.99
FRUIT & VEG ACCESSORIES	£1.99
BAG CLIPS	£1.99

Notes to Editor

Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

14
Jul

ALDI DROPS PRICE OF SCHOOL UNIFORM PACKAGE TO £3.75

Discount supermarket Aldi today announced that it will drop the price of its school uniform package from £5 to £3.75, offering customers the lowest priced school uniform on the market.
The range, available online and in stores nationwide now, boasts great quality products across the board and the £3.75 package includes two polo shirts, a round neck sweater and a skirt / pair of trousers for all sizes (4-11 years).
Tony Baines, Managing Director for Corporate Buying at Aldi comments: “We understand that sending the kids back to school is an expensive time for families and we make it our mission to ensure that we aren’t beaten on quality or on price. That’s why we’re reducing the price of our package; two polo shirts, a sweater and a skirt or a pair of trousers - to £3.75”
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·        Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·        Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·        Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·        Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·        Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

14
Jul

ALDI TAPS INTO JAPANESE RICE WINE BOOM WITH INTRODUCTION OF ITS FIRST PREMIUM SAKE

·       The discount supermarket's Sake retails at under £5
·       Aldi’s Sawanotsuru Sake is twenty-eight times cheaper than bottles at Nobu
·       Allows the UK to enjoy Japanese culture at home

This summer, Aldi is making Japan’s national drink accessible to all, with the introduction of its first authentic, premium sake – retailing at under £5.

Japanese food and culture is becoming increasingly popular in the UK, with the number of Japanese restaurants up 18% over the last five years[1] and the demand for sake surging. Aldi’s Sawanotsuru Sake, which hails from the famous sake-producing region Nada-ku, Kobe has been introduced into stores to answer this demand and allow Brits to indulge in Japanese culture at home.

With a rice polishing rate – the measure of sakes’ purity - of 65%, Sawanotsuru Sake has been made from rice and water in a brewing process similar to beer. At a purse-friendly £3.99, it is almost twenty-eight times cheaper^[1] than comparable sized bottles at Nobu, the Japanese restaurant and celebrity haunt.

Sawanotsuru Sake is fresh tasting and can be enjoyed warm or chilled as an accompaniment to food, as an ingredient to pep up a summer cocktail or in a favourite Asian dish. It comes presented in a traditional box and at 330ml it is perfect for two taster glasses.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi comments: “In the UK, demand for Japanese cuisine is growing and we wanted to make it easy and accessible for people to enjoy Japanese culture at home.

“We pride ourselves on offering consumers with all sorts of tastes and backgrounds a chance to enjoy quality wines and spirits at great prices, and we believe this sake will be a big hit.”

The Sake is available in stores nationwide priced at £3.99, and forms part of the Specialbuys Asian Cuisine range.

- Ends-

For further information, please contact the Aldi BWS press office:
alditeam@clarioncomms.co.uk / 020 7479 0910

Notes to editors

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 18/06/2017, Aldi grew sales by 18.7% and has a 6.9% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi was named Multiple Retailer of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·         Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

[1] Wing Yip Oriental Food Report 2016

14
Jul

DRINK IN MORE THAN THE SUN WITH ALDI THIS SUMMER

What better way to take advantage of the warmer days and longer evenings that summer brings than with Aldi’s top drinks offering. Whether you’re planning a relaxing picnic or preparing for a music festival, Aldi has it covered with this great selection of drinks for all occasions.

Beer and Cider

Sombrero Tequila Beer
Three bottles for £3.49
Available in stores nationwide

If beer and tequila are your thing, then Sobrero Tequila Beer has your name on it. Refreshing and tasty, this great-value pack is ideal for a chilled Sunday afternoon in the garden with friends.

Alska Passionfruit & Apple Cider and Alska Kiwi & Lime Cider
£1.49 a bottle
Available in stores nationwide

Prepare for a picnic in the sun with these new Alska cider flavour combinations, available exclusively at Aldi. Whether it’s the refreshing mix of kiwi fruit and lime or a kick of passionfruit and apple these new ciders will be sure to quench your thirst and are best served chilled over ice.

Spirits

Oscar’s Cosmopolitan Can
£0.99 per can
Available in stores nationwide

Aldi has a great selection of pre-mixed cocktail cans available this summer. This Cosmopolitan combines the tartness of cranberry juice with a fresh lime twist. Other variants include Margarita and Mojito flavours - Oscar’s cocktails are best served straight from the fridge.

Oscar’s Coolers Pina Colada Frozen Cocktail
£0.89 per pack
Available in stores nationwide

This exotic Pina Colada Frozen Cocktail is perfect for keeping you cool on a hot day. Made with pineapple, coconut and rum, this indulgent treat delivers a taste of the Caribbean, wherever you are. Oscar’s frozen cocktails are also available in Strawberry Daiquiri and Woo Woo flavours.

Austin’s Summer Punch
£6.99 per litre bottle/£0.85 per can
Available in stores nationwide

The quintessential summer drink, Aldi’s Austin’s Summer punch is available in the classic litre bottle as well as a pre-mixed cocktail can with lemonade – both equally delicious served with chopped fruit. Back for 2017 is a juicy Strawberry and Mint flavour for a refreshing twist on the classic, priced at £6.99 (1litre) and in stores nationwide from 30^th July whilst stocks last.

Beehive Honey Brandy
£8.99 per bottle
Available in stores nationwide from 20^th August

This unique brandy has a smooth and buttery texture and distinctive honey flavour. Ideal served on the rocks or with a splash of lemonade.

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to Editor

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 18/06/2017, Aldi grew sales by 18.7% and has a 6.9% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

29
Jun

READY SET COOK! ALDI LAUNCHES NEW FRESH READY-TO-COOK MEAL KITS - FROM ONLY £2.99

This week Aldi launches a range of fresh Ready Set Cook meal kits for as little as £2.99. Up to 50% cheaper* than competitors, each meal kit serves two people and can be prepared in less than 15 minutes. Perfect for the time-poor and health-conscious, the meal kits contain fresh vegetables and 100% British Chicken or Red Tractor Assured Pork, marinated in a range of tasty flavours.

The Thai Chicken Stir Fry (£2.99) and Asian Pork Stir Fry (£3.49) meal kits will launch on 28^thJune, joining Aldi’s core food range, meaning they’ll be available all year.

Comparable to the Waitrose Michel Roux Scratch range, Aldi’s Ready Set Cook meal kits are drastically cheaper. Costing just £1.50 per person (per meal), Aldi’s kits cost 50% less than the Waitrose alternative (£2.99 per person per meal)*.

Customers who buy their meal kits in bulk, or get them delivered from trendy services, such as Hello Fresh, are set to save a fortune if they make the switch to Aldi. Five meals for two people from Aldi’s new range costs £14.95 - a whopping 71% cheaper than five boxes from Hello Fresh, which cost £52.

Completing the range, a Chicken Tikka (£2.99), Chicken Fajita (£2.99), Beef Stroganoff (£3.99) and Korean BBQ Pork Stir Fry (£3.49) meal kits will launch on 26^th July. The launch comes after the success of the Chinese Chicken Stir Fry Meal Kit (£2.99), which has been available since January.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, comments, “The new Aldi Ready Set Cook kits are perfect for our customers who want to eat a healthy fresh meal but don’t have time to prepare one from scratch. The convenient portions of the kits also mean customers are less likely to waste ingredients.

“The meal kits are another example of Aldi’s continued commitment to offering premium quality products at amazing low prices, allowing customers to make substantial savings on luxury equivalents without any compromise.”

-ENDS-

*Saving based on Chinese Stir Fry and Thai Chicken Stir Fry

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has been named Employer of the Year at the Grocer Gold Awards 2017.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

29
Jun

SERVED WITH LOVE Sport by Wimbledon, Strawberries by Aldi

British summertime is a total delight, arguably made better with sunshine, strawberries and sport – so hooray for the start of Wimbledon!
However, those lucky enough to have scored a ticket to the hottest seat in London town will find that a punnet of strawberries from Wimbledon will cost them as much as £2.50 for as few as 10 berries¹ – an eye watering 25p per bite!
At just £1.29 for a 400g punnet containing approximately 25 strawberries, discount supermarket Aldi is knocking the competition off the court at around 5p per berry!
With the likes of Waitrose² and Tesco³ selling their same sized punnets for £2.00, Aldi customers can expect to make a saving of over 70p per punnet.
Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, comments, “We take pride in offering our customers great value, great quality, fresh produce for every occasion and Wimbledon is no different. Nothing tastes better than fresh, British strawberries, and we’re proud to offer our customers the best this summer.”
Did you know?

·         Wimbledon is the largest single annual sporting catering operation (2200 staff) carried out in Europe. On average 28,000 kg (140,000 servings) of English strawberries and 10,000 litres of dairy cream are served⁴
·         That means tennis lovers will spend approximately £350,000 on strawberries when buying at Wimbledon, compared to an equivalent £208,600 spent by Aldi shoppers
·         Aldi expects to sell 4.5 million punnets of strawberries over the Wimbledon period (Monday 26 June to Sunday 16 July)

-ENDS-
For more information, please contact the Aldi Consumer Press Office on: 020 7025 6611 or email aldiconsumer@redconsultancy.com.
Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.

On the latest market share records from Kantar, Aldi was the 3^rd largest berry retailer, selling more than ASDA and Morrison’s.
The company’s current achievements and initiatives include:
-          Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
-          Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
-          Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
-          Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
-          Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

References:
1.       2015 prices and broadcast statistics sourced from the Official Wimbledon website.
2.       http://www.waitrose.com/shop/DisplayProductFlyout?productId=372145
3.       https://www.tesco.com/groceries/product/details/?id=287529333
4.       http://www.wimbledon.com/en_GB/atoz/faq_and_facts_and_figures.html

22
Jun

ALDI SCOOPS THIRTY-THREE INTERNATIONAL WINE AWARDS

·         Thirty-three Aldi bottles are named amongst the best wines in the world at prestigious wine awards
·         Discount retailer strikes GOLD for its Tawny Port and Lot Series Minervois
·         Total award wins in 2017 is now a whopping 138 medals

Discount supermarket Aldi’s wine range has excelled once again this month, scooping THIRTY-THREE accolades including two Gold and eleven Silver medals at the Decanter World Wine Awards and the International Wine and Spirits Challenge’s dedicated Northern Hemisphere wine competition.

Aldi’s luxurious Maynard’s 10 Year Old Tawny Port (£9.99) and Lot Series Minervois La Liviniere 2015 (£9.99), an intense Syrah and Grenache blend, were awarded Golds by Decanter, one of the world’s most respected drinks competitions which pits the very best wines from around the globe against each other in a series of rigorous blind taste tests.

Described by the panel of esteemed judges as having tastes of ‘superb fruit with a lovely purity of eucalyptus’, the French Gold medal winner is part of Aldi’s upmarket Lot Series, first introduced into stores in 2015 and the result of an exclusive collaboration with some of the best winemakers in the world.

The discount retailer’s sparkling range also impressed the judges, scooping six medals out of a possible seven across both world class competitions. Aldi’s sparkling wine range has been expanded to cater to shoppers continued demand and one of the latest additions, the Lot 25 Prosecco (£9.99) has been recognised for its quality, scooping a Silver medal. Aldi’s popular Veuve Monsigny Champagne Brut (£10.99) was also given the nod of approval from both awarding bodies, taking home two Bronze medals.

Tony Baines, Joint Managing Director of Corporate Buying, at Aldi said “Our Lot Series has gone from strength to strength since it launched in 2015, so we are thrilled to see that it is not only popular amongst our customers but that it is also being recognised for its quality by renowned awarding bodies.

“It’s been a fantastic year for Aldi’s wine range so far, we’ve expanded our offering significantly to cater to shoppers demand and we have no plans to slow down!”

The latest thirty-three gongs take Aldi’s beers, wines and spirits medal count to 138 in 2017. Furthermore, Aldi has been crowned Multiple Wine Retailer of the Year at The Drinks Retailing awards and Drinks Retailer of the Year at The Drinks Business awards, announced last month.

The full list of award winning Aldi wines is as follows:

Decanter World Wine Awards
Lot 23 Minervois La Liviniere 2015 (Gold)
Maynard’s 10 Year Old Tawny Port (Gold)
The Exquisite Collection Cotes de Provence Rose 2016 (Silver)
Lot 25 Prosecco 2016 (Silver)
The Exquisite Collection Hunter Valley Semillon 2013 (Silver)
Exquisite Collection Plan de Dieu (Silver)
Wachau Gruner Veltiner 2015 (Bronze)
Lot 22 Terrasses du Larzac 2015 (Bronze)
Phillippe Michel Cremant Du Jura 2014 (Bronze)
Toro Loco ORGANIC 2015 (Bronze)
Veuve Monsigny Champagne Brut (Bronze)
The Exquisite Collection Gavi 2016 (Bronze)
Toro Loco Rose (Bronze)
Animus Douro 2015 (Bronze)
El Mayoral Monastrell-Petit Verdot Bodegas (Bronze)
Lot 18 Baden Pinot Blanc 2015 (Commended)
The Exquisite Collection Marlborough Sauvignon Blanc 2016 (Commended)

International Wine and Spirits Challenge
Phillippe Michel Cremant Du Jura 2014 (Silver)
Exquisite Collection Muscadet Sevre et Maine 2015 (Silver)
Wachau Gruner Veltiner 2015 (Silver)
Cotes Du Rhone Villages 2015 (Silver)
Animus Douro DOC 2016 (Silver)
Chateauneuf Du Pape Cuvee 13 2013 (Silver)
Toro Loco Bobal Merlot 2015 (Silver)
Asti Spumante (Bronze)
Veuve Monsigny Champagne Brut (Bronze)
Exquisite Collection Touraine Sauvignon 2016      (Bronze)
The Exquisite Collection Gavi 2016 (Bronze)
Lot 18 Baden Pinot Blanc 2015 (Bronze)
Baron Amarillo Rioja Reserva 2012 (Bronze)
Toro Loco Superior 2016 (Bronze)
Lot 22 Terrasses du Larzac 2015 (Bronze)
Gran Reserva Valdepenas D.O 2009 (Bronze)
- Ends-

For further information, please contact the Aldi BWS press office:
alditeam@clarioncomms.co.uk / 020 7479 0910

Notes to Editor
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 23/04/2017, Aldi grew sales by 18.3% and has a 6.9% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi offers staff the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the National Living Wage.
·         Aldi has launched a fice year partnershio with the Teenage Cancer Trust- its funding target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·        Aldi is the official supermarket sponsor of Team GB, which has extended this commitment to the Tokyo 2020 Olympic Games.
·         Aldi has previously been named Which? Supermarket of The Year on four separate occasions (2011, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

22
Jun

SPRUCE UP YOUR SUMMER GARDEN WITH ALDI

Aldi has everything shoppers need to bring their garden to life this summer with its great-value Summer Garden range, available in stores and online on 29^th June, while stocks last. With everything from lawnmowers to firepits - getting the garden into great shape will be a breeze.
Sit back and relax with this stylish Corner Rattan Effect Sofa (£179.99) available in two colour options. The set comes with cushions and a removable padded stool that can be used for extra seating. Pair with the Aluminium Parasol (£22.99), available in three colours, to provide essential shade on a summer’s day.
Perfect for the patio, Aldi’s high quality two-seater Garden Swing (£59.99), complete with padded cushions and a canopy, is just the thing for the longer summer evenings. Keep warm with this slick steel top or copper top Chimenea (£39.99) – it’s easy to assemble and can even be used for cooking. Or, Aldi’s Fire Pit with cooking grill is an absolute steal at just £19.99.

Garden lawns can be maintained easily with Aldi’s Essential Lawnmower (£34.99), featuring a 1000W motor, three cutting heights and a 30-litre grass collection box. Plus, power clean patios, walls and decking with the Compact 1400W Pressure Washer (£39.99). It comes with 1400W power, a brush motor and a 5-metre cable for the ultimate ease of use.

Shoppers need not compromise on quality when it comes to outdoor lighting options - Aldi’s Solar Fence Light (£9.99) and Solar Party String Lights (£8.99) will be sure to set the atmosphere for summer garden parties. The Filigree Solar Table Lantern (£4.99), Citronella Garden Candles (£2.49) and Solar Hanging Light Bulb (£1.99) are also great for illuminating trees, tables and fences.

Keep little ones entertained with Aldi’s selection of games, including the great-value Children’s Activity Table (£39.99) which can be used with the Play Sand (£2.49), and includes a tray for water play. What’s more, it turns into a picnic table for kids to enjoy al fresco dining. The fun doesn’t stop there for families - adults can trim the hedges with the 3 Piece Garden Tool Set (£9.99) whilst the kids help out with the Children’s Garden Tools (£1.99).
Wildlife enthusiasts can invite bugs and birds to feel at home in their garden with the Novelty Bird Feeders (£5.99) and Insect Hotels (£4.99).
Aldi’s Specialbuys Summer Garden range is available in stores nationwide and online from 29^th June but be quick, as with all Specialbuys, once it’s gone it’s gone!
Aldi’s Summer Garden range is in store 29^thJune and available while stocks last

Product Name	Price
Corner Rattan Effect Sofa	£179.99
Garden Swing	£59.99
Steel Chimenea	£39.99
Compact 1400W Pressure Washer	£39.99
Children’s Garden Table with Sandpit	£39.99
Essential Lawnmower	£34.99
Aluminium Parasol	£22.99
Parasol Bluetooth Speaker Light	£19.99
Essential Electric Hedge Trimmer	£19.99
Fire Pit	£19.99
15KG Parasol Base	£14.99
Solar Fence Light	£9.99
Hose Reel	£9.99
3 Piece Garden Tool Set	£9.99
Solar Party String Lights	£8.99
Ladies Ankle Wellington Boot	£7.99
Watering Wand	£6.99
Concentrated Weedkiller	£6.99
5L Masonry Paint	£7.99
Novelty Bird Feeders	£5.99
Kneeling Pad	£5.99
Insect Hotels	£4.99
Filigree Solar Table Lantern	£4.99
Clogs	£3.99
Metal Garden Animal Ornament	£3.99
8 Pattern Spray Gun Set 2016	£3.99
Self-Watering Patterned Pot A/B	£2.99
Citronella Garden Candles	£2.49
Play Sand	£2.49
Solar Hanging Light Bulb	£1.99
Children’s Garden Tools	£1.99
Glyphosate Weedkiller 1L	£1.99
Tomato and Vegetable Feed 1LTR	£1.89

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
-Ends-
Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

22
Jun

Keep loved ones sweet with Aldi’s ‘Homemade with Love’ range

Calling all budding bakers – Aldi is set to launch its ‘Homemade with Love’ range, offering a choice of kitchen appliances at bargain prices, in stores and online from the 25^th June.

Check out this trendy 3-in-1 Sweet Treat Maker (£19.99) - it comes complete with interchangeable plates to make tasty heart-shaped waffles, brownies and doughnuts.

Or, bake fresh waffle baskets in minutes with this Waffle Basket Maker (£19.99) and fill with homemade ice-cream, whipped up using Aldi’s Ice Cream Maker – a bargain at just £14.99!

With Wimbledon fast approaching, this strawberry print Retro Cake Stand (£7.99) is just the thing for serving afternoon teas whilst watching the tennis.

The ‘Homemade with Love’ range is available in stores nationwide and online from 25^th June

Item	Price
Sweet Treat/Waffle Maker	£19.99
Assortment Jars With Stand	£19.99
Ice Cream Maker	£14.99
Collapsible Cupcake Carrier	£9.99
Glass Cake Stand	£7.99
Glass Tableware	£5.99
Retro Enamel Cake Pan Assortment	£5.99
Novelty Kitchen Accessories	£2.49
Measuring Jug 3 Pack	£1.99
Food Umbrellas	£1.99
Seal Tight Containers	£1.99
Cupcake And Baking	£1.99

22
Jun

ENTERTAIN YOUR MINI-ONES WITH ALDI’S DESPICABLE ME 3 RANGE

Aldi is launching a range of great value Minions gear, just in time for the third instalment of the Despicable Me franchise. With the film set to be this summer’s hottest animation production, fans will find a multitude of mischievous Minions merchandise on sale at Aldi a five days before the film launches. Aldi’s fantastic range of licensed toys and clothing will available in stores and online from Sunday 25^th June but remember, as with all Specialbuys, once it’s gone, it’s gone.
Minions fans can hide out in Gru’s world with Aldi’s quality Dome Character Tent (£12.99), perfect for imaginative play both indoors and outdoors. Kids can get comfortable with the great-value Character Folding Chair (£8.99) and ready for bed with Aldi’s Licensed Slippers (£3.99), Character Pyjamas (£3.99) and oh-so-fluffy Minions Plush Toys (£4.99).
Keep little ones entertained with Flashing Balls (£2.99) and Hoppers (£3.99) or for long car journeys, why not pack a Backpack (£4.99) and fill with Despicable Me 3 Books (£1.99), 3 Pack Card Games (£3.99p) and Headphones (£8.99) to keep them busy along the way
Kids can stay hydrated on missions with Aldi’s Character Drinkware (£2.99) and Sunglasses (£1.49) while dressed the part in Children’s Despicable Me 3 T-Shirts (£2.99), Trekking Sandals (£6.99) or Trainers (£7.99).
From book sets and hoppers to clothing and accessories, Aldi has everything to suit Despicable Me 3 fans. The range is available in stores nationwide and online at www.aldi.co.uk on 25^th June but shoppers must be quick because as with all Specialbuys, once they’re gone, they’re gone!
Aldi’s Despicable Me 3 range is available in stores and online on 25^th June and available while stocks lasts

BD	Product Code	Description	Price
EI	94798	DINOLAND PLAY CENTRE	£29.99
LS	76878	DOME CHARACTER TENT	£12.99
LS	78396	CARS 3 REMOTE CONTROLLED VEHICLE	£12.99
JI	78623	CHARACTER FOLDING CHAIR	£8.99
KRZ	75874	KID’S LICENSED HEADPHONES	£8.99
CDur	76323	CHILDREN’S LICENSED TRAINERS	£7.99
CDur	76965	CHILDREN’S LICENSED TREKKING SANDALS	£6.99
LS	77057	MINION PLUSH TOY	£4.99
LH	94485	CHILDREN'S BACKPACK	£4.99
LS	76683	3 PACK CHILDREN'S CARD GAMES	£3.99
CDur	77028	CHILDREN’S LICENSED SLIPPERS	£3.99
LS	77283	CHILDREN'S DESPICABLE ME 3 PYJAMAS	£3.99
LS	76877	HOPPER	£3.99
JI	79496	MINIONS ILLUMI-MATE	£3.99
KRZ	78687	CHARACTER DRINKWARE	£2.99
LS	70583	FLASHING BALL	£2.99
LS	77280	CHILDREN'S DESPICABLE ME 3 T-SHIRT	£2.99
LH	78202	DESPICABLE ME 3 BOOK	£1.99
KRZ	76749	CHILDREN'S LICENSED SUNGLASSES	£1.49

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
-Ends-
Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

22
Jun

SPOT THE DIFFERENCE: Aldi heats up the high-street with new stylish summer fashion collection

-All pieces under £10-
Discount supermarket Aldi is set to take on the high-street - including the likes of Zara, John Lewis and even Harvey Nichols - by offering fashion-conscious customers the chance to pick up this season’s key fashion pieces for less, thanks to its new Holiday Wardrobe collection.
Shoppers can create the perfect summer capsule wardrobe with Aldi’s selection of quality, on-trend essentials starting at just £2.99. In fact, all are available for under a tenner, with savings of up to 99% versus other high street brands*.
Launching in stores nationwide and online on 22^nd June, the range includes everything from beach dresses and jewelled sandals to summer shirts and swim shorts for men and women, sure to turn heads from beach to bar. For summer holidays spent at home or abroad, Aldi’s budget-friendly prices make mastering this season’s hottest trends a breeze.
Tony Baines, Managing Director for Corporate Buying at Aldi comments: “As temperatures creep up and sun seekers look to update their wardrobes, we’ve tapped in to the latest high-street trends to offer our customers a great-value fashion collection that doesn’t compromise on style.”
The full Holiday Wardrobe range will be in stores nationwide from 22^nd June and, as with all Specialbuys, once it’s gone, it’s gone.

*Ladies’ fashion fit for the French Riviera
ALDI	Harvey Nichols
Ladies’ Summer Hat (£3.49)	Bunny Talk To The Sand wide-brim hat (£380)
% SAVED WHEN SHOPPING AT ALDI	SAVE 99% (£376.51)
ALDI	Birkenstock
Ladies’ Comfort Sandals (£9.99)	Arizona Sandal (£75)
% SAVED WHEN SHOPPING AT ALDI	SAVE 87% (£65.01)
ALDI	John Lewis
Ladies’ Maxi dress (7.99)	Collection WEEKEND Jersey Stripe Maxi Dress £55
% SAVED WHEN SHOPPING AT ALDI	SAVE 85% (£47.01)
ALDI	Topshop
Ladies’ Denim Short (£6.99)	Floral Painted Denim Shorts by Glamorous £28
% SAVED WHEN SHOPPING AT ALDI	SAVE 75% (£21.01)

*Hit the beach with a splash of tropical menswear
ALDI	John Lewis
Men’s Summer Hats (£3.99)	Two Twist Braid Trilby Hat £20
% SAVED WHEN SHOPPING AT ALDI	SAVE 76% (£16.01)
ALDI	ASOS
Men’s Summer Shirt (8.99)	Superdry Ghost Button Down Shirt (£45)
% SAVED WHEN SHOPPING AT ALDI	SAVE 80% (£36.01)
ALDI	Zara
Men's Chino Shorts (£6.99)	Tan Bermuda Shorts (29.99)
% SAVED WHEN SHOPPING AT ALDI	SAVE 76% (£23)
ALDI	M&S
Men's Swim Short (£4.99)	Palm Tree Print Shorts (£12)
% SAVED WHEN SHOPPING AT ALDI	SAVE 58% (£5.01)

Aldi’s Holiday Wardrobe range is available online and in stores from 22^nd June while stocks last.

Description	Price
Ladies’ Jewelled Sandal	£9.99
Ladies’ Comfort Sandals	£9.99
Espadrille Wedges	£9.99
Men’s Summer Shirt	£8.99
Ladies’ Maxi dress /Jumpsuit	£7.99
Ladies’ Jersey Printed Trousers	£6.99
Men's Sweat Short	£6.99
Men’s Footbed Sandal	£6.99
Ladies’ Casual Shorts	£6.99
Men's Chino Shorts	£6.99
Ladies’ Summer Beach Dress	£6.99
Ladies’ Denim Short	£6.99
Ladies’ Footbed Sandal	£5.99
Men's Jersey Hipsters 3PK	£5.99
Men’s Swim Short	£4.99
Ladies’ Shorty PJ Sets	£4.99
Men’s Summer Hats 2017	£3.99
Ladies’ Leggings	£3.99
Men’s Cotton Rich Socks 5PK	£3.99
Ladies’ 2Pack Strappy Cami	£3.99
Men’s T-Shirt	£3.99
Ladies’ Summer Hats	£3.49
Adult Beach Mules	£2.99
Ladies’ Trainer Socks 3PK	£2.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
-Ends-
Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

16
Jun

Get Beach Ready with Aldi’s Holiday Wardrobe Essentials

This year, holiday makers need look no further than Aldi for all their summer clothing essentials, thanks to its new Holiday Wardrobe range, available in store and online from 22^nd June, while stocks last. Including everything from beach dresses and jewelled sandals to summer shirts and swim shorts, Aldi has everything shoppers need for a summer spent at home or abroad.

Aldi’s Ladies’ Jewelled Sandals (£9.99) have a trendy diamante trim and make for an indulgent yet affordable treat. For summer nights, Aldi’s open toed Espadrille Wedges (£9.99) have a flattering strap and are available in navy and pink. Aldi’s Ladies’ Comfort Sandals (£9.99), available in tan and grey, are the perfect shoes for those on a sight-seeing holiday looking to explore their destination.

Go from day-to-night in some of this year’s biggest summer trends - the stripes of the Ladies’ Maxi Dress (£7.99) make for a stylish choice, as do the tropical or tribal prints of the Ladies’ Jumpsuit (£7.99) and Ladies’ Printed Trousers (£6.99), all essential holiday must-haves, perfect for the beach and bar.

For the fashion conscious man, the linen blend Men’s Summer Shirts (£8.99), available in white, navy and red-grey check, look great paired with these Men’s Chino Shorts (£6.99).

Plus, men can stock up on Sweat Shorts (£6.99), Swim Shorts (£4.99) and the Men’s T Shirt (£3.99), available in three designs, for easy everyday beach outfits.

Shoppers will love Aldi’s great-value Ladies’ Denim Shorts (£6.99) and Ladies’ Casual Shorts (£6.99), available in both plain and striped patterns - perfect paired with the Ladies’ Strappy Cami, just £3.99 for two. For a chilled evening in, swap them for Ladies’ Shorty PJ Sets (£4.99) or Ladies’ Leggings (£3.99).

Stay protected from the sun with the Men’s Summer Hats (£3.99) or this on-trend Ladies’ Summer Hat (£3.49). Shoppers can also accessorise their beach attire with the Men’s Footbed Sandals (£6.99) or the Ladies’ Footbed Sandals (£5.99).

The range also includes Men’s Jersey 3 pack Hipsters (£5.99), Men’s Cotton Rich Socks (£3.99), Ladies’ Trainer Socks (£2.99) and Adult Beach Mules (£2.99), in a variety of designs.
Aldi’s Specialbuys Holiday Wardrobe range is available in stores nationwide from 22^nd June but be quick, as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Holiday Wardrobe range is available online and in stores from 22^nd June while stocks last.

Description	Price
Ladies’ Jewelled Sandal	£9.99
Ladies’ Comfort Sandals	£9.99
Espadrille Wedges	£9.99
Men’s Summer Shirt	£8.99
Ladies’ Maxi dress /Jumpsuit	£7.99
Ladies’ Jersey Printed Trousers	£6.99
Men's Sweat Short	£6.99
Men’s Footbed Sandal	£6.99
Ladies’ Casual Shorts	£6.99
Men's Chino Shorts	£6.99
Ladies’ Summer Beach Dress	£6.99
Ladies’ Denim Short	£6.99
Ladies’ Footbed Sandal	£5.99
Men's Jersey Hipsters 3PK	£5.99
Men’s Swim Short	£4.99
Ladies’ Shorty PJ Sets	£4.99
Men’s Summer Hats 2017	£3.99
Ladies’ Leggings	£3.99
Men’s Cotton Rich Socks 5PK	£3.99
Ladies’ 2Pack Strappy Cami	£3.99
Men’s T-Shirt	£3.99
Ladies’ Summer Hats	£3.49
Adult Beach Mules	£2.99
Ladies’ Trainer Socks 3PK	£2.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

16
Jun

DELIGHT DAD WITH ALDI’S FATHER’S DAY DEALS

From the sporty dad to the stylish dad and every type of dad in-between, Aldi has the perfect present this Father’s Day with its exciting new range, available in stores and online from 8^th June. With a wide range of thoughtful gifts and quality gadgets, shoppers can treat dad to a wonderful surprise this Father’s Day, without breaking the bank.

Aldi’s USB Turntable (£39.99) and Mixed Vinyl Records (£6.99) are the perfect gifts for music-loving dads. Available in tan, black and white, this fantastic suitcase turntable can be used on the go with batteries and also includes an MP3 conversion feature. Aldi’s Boombox (£29.99) comes complete with a built-in microphone, SD card and Bluetooth connectivity, bringing the nostalgic feel of the 90’s into the digital age and enabling dad to play all his favourite tunes on this brilliant device.

These stylish wireless DJ Headphones (£19.99) are a treat for all ages. Featuring an adjustable headband, rechargeable battery and microphone, dads can look the part behind the decks or on the move.

The ideal gift for DIY-er-dads, this high speed 3.6 V LHon Cordless Screwdriver (£14.99) will have dads grinning from ear to ear this Father’s Day. Aldi’s 3/8 Ratchet Socket Set (£12.99) is another must-have gadget and includes an extension bar for those hard to reach areas and a knurled finish socket for extra grip.

Also available for Father’s Day is an array of gentleman’s grooming products at unbeatable prices. Treat dad to Aldi’s Electric Shaver (£17.99), suitable for either wet or dry use and with a triple cutting system for the perfect shave, or the Remington Precision Steel Hair Clipper (£14.99) which features a 40 minute operation time for men on-the-go, making messy beards a thing of the past. Pack these great gifts away in Aldi’s luxurious Leather Washbag (£14.99).

For cosy nights in, Aldi’s Men’s Moccasin Slippers (£6.99), Men’s Character Nightwear (£7.99) and Character Slippers (£5.99) are guaranteed to delight. With a whole host of great value gifts from Father’s Day Games (£3.99) and DIY Cufflinks (£3.99) to Novelty Socks (5pk £3.99) and Luxury Father’s Day Cards (£1.99), Aldi is the one stop shop for Father’s Day this June.

Aldi’s Father’s Day range is available in stores nationwide from 8^th June and to pre-order online from 1^st June, but be quick because as with all Specialbuys, once it’s gone it’s gone.

Aldi’s Father’s Day range is in store 8^th June and available while stocks last

Product Name	Price
Vintage Suitcase Turntable	£39.99
Boombox	£29.99
16v Li-Ion Cordless Drill	£29.99
Men’s Fashion Watch	£7.99
Wireless Headphones	£19.99
Electric Shaver	£17.99
3.6v Li-Ion Cordless Screwdriver	£14.99
Hair Clipper	£14.99
3/8" Ratchet Socket Set	£12.99
Leather Washbag	£14.99
Star Wars Build & Play Sets	£9.99
Men’s Character Nightwear	£7.99
Mixed Vinyl Records	£6.99
Muc-Off Bike Cleaning Kit	£6.99
Men's F-Day Cargo Short	£6.99
Men’s Moccasin Slipper	£6.99
Man's Lunch Bag	£6.99
Rightfit 3 Razor Refill	£5.99
Men’s Character Slippers	£5.99
Flask & Bottle	£4.99
3 Piece Folding Hex Key Set	£4.99
Novelty Golf Balls	£4.99
Men's Premium Leather Belts June	£4.99
Men’s Father’s Day Polo	£4.99
DIY Cufflinks	£3.99
9 Piece Coloured Hex Key Set	£3.99
DIY Cufflinks	£3.99
Father's Day Games	£3.99
Men's 5pk Novelty Socks	£3.99
Father's Day Mugs/Glasses	£3.99
Father's Day Gifting Fsdu	£2.99
Ladybird Retro Books	£2.99
3 Piece Finger Driver Set	£2.99
Luxury Father’s Day Card	£1.99
Father's Day Large Cards And Medium Gift Bags	£1.29
Father's Day Square Cards And Bottle Bags	£0.79

16
Jun

FAMILY FUN IN THE SUN WITH ALDI’S RANGE OF OUTDOOR SPORTS AND GAMES

When looking for ways to keep the kids active and entertained this summer, parents need look no further than Aldi’s new Outdoor Sports and Games range which has everything for fun-filled summer holidays, at low prices. This quality range of toys and equipment is available in store and online from 15^th June and available to pre-order from 8^th June – available while stocks last.

A family favourite - jumping around has never been so much fun with this Plum 8ft Trampoline (£67.99). Easy to set up, this great value trampoline comes with enclosure to protect young children from falls.

Aldi’s Inflatable Boat (£39.99) is perfect for navigating the river or lake with the kids this summer. It comes complete with paddles, a waterproof bag, a rope and repair accessories.

Kids can discover archery safely with Aldi’s Soft Archery Set (£19.99), available as a set including a target stand, bow and three arrows for hours of outdoor entertainment. Or enjoy a game of Badminton with Aldi’s Badminton Set with Pop Up net (£19.99), complete with rackets and shuttlecocks.

Aldi’s range of sports and games is guaranteed to help kids make the most of the garden or park this summer, and includes a Baseball Set (£9.99), mitre Flare Football (£5.99), or Skittles and Boules Set (£4.99).

Top off the summer activities by blasting bubbles with the 2 In 1 Bubbles set (£3.99). The set comes with a portable dipping cup and premium bubble solution for hours of fun.

Aldi Specialbuys Outdoor Sports and Games range will be available in stores and online at aldi.co.uk on 15^th June and available to pre-order from 8^th June – but don’t delay, once they’re gone, they’re gone!

16
Jun

Aldi launch their NEW integrated summer campaign, ‘the Competitive Brownlees’, as they cement their Team GB partnership

The most competitive brothers in the world have joined forces with the most competitive supermarket in the world Aldi, to launch its new fully integrated summer marketing campaign.

Designed to show customers how they can win big this summer, the campaign, which launches on Sunday 11^th June, features Alistair and Jonny Brownlee and plays on the competitiveness between the brothers as they try and get one up on each other.

There are three executions and in each, we see Alistair or Jonny having failed to beat the other on price by shopping for brands at one of the big four supermarkets. The winning brother can be seen cooking a sumptuous Aldi BBQ or preparing a mouth-watering picnic spread, whilst the losing brother has to undergo a forfeit or gets his revenge over the winning brother.

Commenting on their involvement in the campaign, Alistair Brownlee said: “Everyone knows how competitive Jonny and myself are. There is next to nothing that we don’t compete over.”

Jonny Brownlee added: “As athletes, fuelling our body with the right foods is so important and we’ll never sacrifice on quality. But quality doesn’t need to mean expensive and at Aldi, you can get your hands on the best quality, amazing range of food at great prices. Everyone is a winner.”

Adam Zavalis, Marketing Director at Aldi added “This campaign taps into the unrivalled competitiveness of the Brownlee brothers delivered via our distinctive humour to showcase why choosing Aldi this summer will get you to the top of the podium with our award-winning quality at unbeatable prices.”

“This important partnership complements our Team GB Get Set to Eat Fresh commitment where we are aiming to educate 1.2 million children about the benefits of healthy eating and reinforces our position as Britain’s fresh produce supermarket of the year.”

As part of the campaign Aldi will also be the official supermarket partner of the Leeds World Series Triathlon this weekend, where the Brownlees finished 1st and 2nd last year. Aldi will be supplying all the water, fruit and their exclusive Hike protein bars to the thousands of participants who will be competing across the two days of events in Yorkshire’s biggest City.

In addition to branding at the event Aldi will also be cheekily unveiling outdoor adverts, in the style of the Carlos Tevez advert that Manchester City ran in 2009, welcoming customers to Yorkshire’s finest, the Brownlees and Aldi, right in the heart of Morrison’s and Asda’s home turf!

Aldi’s integrated summer campaign will launch in store via Point of Sale and in Aldi’s Specialbuy weekly leaflets, online across digital and social channels and a TV campaign which airs during ITV’s Vera and new drama ‘The Loch’ on Sunday 11^th June.

9
Jun

Aldi Ups the Ante with New School Uniform Package for a Fiver

Discount supermarket Aldi is set to launch a Back To School uniform package for just £5 this July.

On sale instore and online from 13th July and available whilst stocks last, the £5 price for the uniform package covers all primary school ages (3-11 years). The deal includes two polo shirts, one round neck jumper and either a pair of trousers or a skirt, making Aldi a one-stop shop for parents who can even order online and take the stress out of kitting out the kids.

Suitable for all schoolchildren, this quality Polo Shirt (£1.65/2 pack), available in blue or white, can be paired with the long-lasting, black Boy’s/Girl’s trousers (£1.95) or this Pleated Skirt (£1.95), available in navy, black and grey. For colder mornings, team with a navy or red Round Neck Sweater (£1.40), sure to keep children comfortable and warm during lessons.

Aldi’s quality Girl’s Pinafore (£5.99/2 pack) comes with permanent pleats so there’s no ironing required. Match with Aldi’s Short Sleeved Shirt, just £2.49 for a pack of two, and this Girl’s Knitted Cardigan (£5.99/2 pack) in navy or red.

Complete the look with these day-to-day scruff-resistant Boy’s/Girl’s Action Leather Shoes - great for keeping tiny toes warm and protected and, at just £6.99, they are an absolute steal. Plus, parents can stock up on all wardrobe essentials, including Aldi’s Girl’s/Boy’s 5 pack Ankle Socks (£1.79) and quality Girl’s Tights, in packs of three (£3.99).

As well as durable uniform to get kids through classroom lessons and messy lunches, Aldi also has a range of clothing for PE and sports lessons. The Jogging Bottoms (£2.99), PE Shorts/Skort (£2.79) and Round Neck T-Shirts (£1.79/2 pack) are perfect for after-school activities and can be teamed with Aldi’s great-value Children’s Trainers for just £4.99.

It’s not just clothes on offer; parents can aid their little one’s learning with everything from this Time Teaching Wall Clock (£4.99), My First Wall Charts (£3.99), Bumper Workbook (£1.99) and even Carol Vorderman Workbooks (£1.99), all sure to keep them occupied for hours. Aldi’s bargain Backpack (£6.99) is just the thing to carry everything in, complete with a padded back and adjustable straps.

With a selection of school items and accessories available, including wardrobe essentials, PE kits and pencil cases, Aldi has everything parents need to get set for the new term.

Aldi’s Specialbuys Back to School range offers great-value products, without compromising on quality. But, shoppers best be quick, as they’re going into stores on 13^th July and once they’re gone, they’re gone!

-ENDS-

Aldi’s Back To School range is on sale on 13^th July in store and available to pre-order online from 6^th July, available while stocks last
CLOTHING

Boy’s Action Leather Shoes	£6.99
Girl’s Action Leather Shoes	£6.99
Girl's Pinafore 2 Pack	£5.99
Girl's Knitted Cardigan 2 Pack	£5.99
Children’s Trainers	£4.99
Girl's Tights 3pk	£3.99
Girl's Knee High Socks 5 Pack	£3.49
Jogging Bottoms	£2.99
PE Shorts / Skort	£2.79
Short Sleeved Shirts 2pk	£2.49
Girl's Trousers	£1.95
Girl's Pleated Skirt	£1.95
Boy's Trousers (Black)	£1.95
Boy's Ankle Socks 5pk	£1.79
Round Neck T-Shirts 2pk	£1.79
Girl's Ankle Socks 5pk	£1.79
Children’s Plimsolls	£1.79
Girl's Polo Shirts 2pk	£1.65
Boy's Polo Shirt 2pk	£1.65
Boy's Trousers (Grey & Navy)	£1.95
Round Neck Sweater	£1.40

BOOKS & ACCESSORIES

64gb Flash Drive Usb	£29.99
Backpack	£6.99
Novelty Fluffy Pencil Case/Notebook	£4.99
Time Teaching Wall Clock	£4.99
Hair Accessories	£4.99
Flash Cards Box Set	£4.99
My First Wall Charts	£3.99
Novelty Pens/Pencils	£2.99
Novelty Notebook/Eva Pencil Case	£2.99
Carol Vorderman Workbooks	£1.99
Wipe Clean Book	£1.99
Bumper Workbook	£1.99
Maths/English Education Range	£0.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

9
Jun

Aldi to launch best value Back to School offering

Discount supermarket Aldi is set to launch a Back to School uniform package for just £5 this July.
By launching its selection of school uniform and accessories earlier than ever before, Aldi looks to help parents escape the stress of the last-minute school shop, enabling them to stock up on all the essentials before the summer term is out.
On sale instore and online from 13th July and available whilst stocks last, the £5 price for the uniform package covers all primary school ages (3-11 years). The deal includes two polo shirts, one round neck jumper and either a pair of trousers or a skirt, making Aldi a one-stop shop for parents who can even order online and take the stress out of kitting out the kids.
Tony Baines, Managing Director for Corporate Buying at Aldi comments: “It is no secret that sending the kids back to school can be financially demanding, which is why we’re doing everything we can to offer parents the best quality products at the lowest possible price.
“We know from speaking to Mums that they prefer to get their school shopping finished as early as possible, so by launching our Back to School range earlier than ever before, we’ve been able to lock in low price points and guarantee our customers the best possible deal. When it comes to quality we know our customers have high expectations but don’t want to spend a small fortune for it.”
The Aldi Specialbuys Back to School Uniform range is instore and online from 13th July and includes everything from shirts and trousers to PE kit and shoes. Also available to pre-order online from 6^th July, as with all Specialbuys, the range will only be available while stocks last.
Aldi’s full Back to School Uniform range is available in stores on the 13^th July and available to pre-order online on the 6^th July

Boy’s Action Leather Shoes	£6.99
Girl’s Action Leather Shoes	£6.99
Girl's Pinafore 2 Pack	£5.99
Girl's Knitted Cardigan 2 Pack	£5.99
Children’s Trainers	£4.99
Girl's Tights 3pk	£3.99
Girl's Knee High Socks 5 Pack	£3.49
Jogging Bottoms	£2.99
PE Shorts / Skort	£2.79
Short Sleeved Shirts 2pk	£2.49
Girl's Trousers	£1.95
Girl's Pleated Skirt	£1.95
Boy's Trousers (Black)	£1.95
Boy's Ankle Socks 5pk	£1.79
Round Neck T-Shirts 2pk	£1.79
Girl's Ankle Socks 5pk	£1.79
Children’s Plimsolls	£1.79
Girl's Polo Shirts 2pk	£1.65
Boy's Polo Shirt 2pk	£1.65
Boy's Trousers (Grey & Navy)	£1.95
Round Neck Sweater	£1.40

9
Jun

LIGHTEN & BRIGHTEN YOUR LUNCH TIMES THIS SUMMER WITH ALDI’S NEW GOURMET SEAFOOD SALAD RANGE

Welcome the hot weather with lighter lunches from discount supermarket Aldi…that’s lighter on your tummy and bank balance. The collection of three Limited Edition summer salads, include exotic Crayfish & Mango, classic Tuna Nicoise, and succulent Hot Smoked Salmon & Potato, each packed with summer zest and freshness.

So, whether you’re eating ‘al fresco’ or ‘al desko’, at only £2.49, Aldi’s summer salads offer refreshingly low prices that don’t compromise on quality or taste.

Similar salads from Marks & Spencer over five days could cost up to a whopping £80 per month, whilst at Aldi, it would cost only £49.80! With a potential saving of over £30 a month - and £90 during the summer months - shopping at Aldi will leave you with more money to spend on amazing experiences and days out!

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, says: “At Aldi, we strive to give our customers the best range of food, at the best value. Comparable to salads available at Marks & Spencer and Waitrose, the new limited edition summer salad range provide customers with fantastic quality yet affordable lunch options.”

Available in store now, pick up your new favourite lunch time meal at Aldi and start making those savings!

Comparison
Marks & Spencer/Waitrose	ALDI	Saving
Marks & Spencer Crayfish & Mango Salad £4.00	Aldi Crayfish & Mango Salad £2.49	% SAVING – 38%
Marks & Spencer Hot Smoked Salmon & Potato Salad £4.00	Aldi Hot Smoked Salmon & Potato Salad £2.49	% SAVING – 38%
Waitrose Tuna Nicoise Salad £3.10	Aldi Tuna Nicoise Salad £2.49	% SAVING – 20%

*Figures based on one person consuming the same salad 5 times in a week meal across three months

2
Jun

MAKE THE MOST OF THE FESTIVAL SEASON WITH ALDI

Enjoying music in the sunshine has never been easier thanks to Aldi’s Festival Camping range, on sale in stores and online from 4^th June and available to pre-order online from 1^st June. With a whole host of essentials on offer, campers will love this quality collection of great value camping gear and accessories just in time for the festival season.

This four person Tipi Tent (£49.99) comes equipped with pegs, poles, groundsheets, high vis guy ropes and a carry case; making it simple to pitch, whilst comfy and spacious - perfect for a good night’s sleep.
For smaller groups, Aldi’s Festival Pop Up Tent (£17.99) is ideal. This two-man tent boasts four design options, a user-friendly two pole construction and carry bag for easy transportation.

Stay organised with Aldi’s Tent Organiser (£4.99), perfect for storing everything from gloves and socks, to phone chargers and torches, avoiding mess inside the tent.

This Mini Wind Break (£9.99) protects campers and their belongings from the elements and offers privacy, allowing users to fence off communal areas.

Available in green and grey colour options, festival-goers can keep warm in Aldi’s Festival Sleeping Bag (£6.99). Coupled with Aldi’s large yet lightweight Festival Throw (£5.99), campers are guaranteed to beat the night-time chill.

Comfy, light to carry and surprisingly quick and easy to inflate, this Air Lounger (£17.99) is perfect for sharing with festival friends. It’s tough too, as it’s made from the same ultra-tough, ripstop, nylon polyester as parachutes.

Festival-lovers can sit back and relax with Aldi’s Inflatable Chair (£12.99), perfect for long evenings with friends. Cozy, fun and portable in a handy carry bag, the lounger comes in a host of striking colours such as lime, blue or athracite.

No festival survival kit is quite complete without a pair of waterproof wellies. Aldi’s Festival Wellingtons (£12.99) are foldable to make packing easier and come in green, orange, navy or pink, enabling revelers to make the most of the music, whatever the weather.

Aldi’s 1L Drinks Bottle (£3.99) is also a handy accessory that will help keep campers hydrated on hotter days.

Aldi’s Festival Camping range will be available to pre-order online at aldi.co.uk from Thursday 1st June and available to buy in stores nationwide from Sunday 4^th June, but be quick because as with all Specialbuys, once they’re gone, they’re gone.

Product Name	Price
Tipi Tent	£49.99
Festival Pop-Up Tent	£17.99
Festival Wellingtons	£12.99
Inflatable Chair	£12.99
Mini Windbreak	£9.99
Festival Sleeping Bag	£6.99
Festival Throw	£5.99
Tent Organiser	£4.99
1l Drinks Bottle	£3.99

2
Jun

DELIGHT DAD WITH ALDI’S FATHER’S DAY DEALS

Product Name	Price
Vintage Suitcase Turntable	£39.99
Boombox	£29.99
16v Li-Ion Cordless Drill	£29.99
Men’s Fashion Watch	£7.99
Wireless Headphones	£19.99
Electric Shaver	£17.99
3.6v Li-Ion Cordless Screwdriver	£14.99
Hair Clipper	£14.99
3/8" Ratchet Socket Set	£12.99
Leather Washbag	£14.99
Star Wars Build & Play Sets	£9.99
Men’s Character Nightwear	£7.99
Mixed Vinyl Records	£6.99
Muc-Off Bike Cleaning Kit	£6.99
Men's F-Day Cargo Short	£6.99
Men’s Moccasin Slipper	£6.99
Man's Lunch Bag	£6.99
Rightfit 3 Razor Refill	£5.99
Men’s Character Slippers	£5.99
Flask & Bottle	£4.99
3 Piece Folding Hex Key Set	£4.99
Novelty Golf Balls	£4.99
Men's Premium Leather Belts June	£4.99
Men’s Father’s Day Polo	£4.99
DIY Cufflinks	£3.99
9 Piece Coloured Hex Key Set	£3.99
DIY Cufflinks	£3.99
Father's Day Games	£3.99
Men's 5pk Novelty Socks	£3.99
Father's Day Mugs/Glasses	£3.99
Father's Day Gifting Fsdu	£2.99
Ladybird Retro Books	£2.99
3 Piece Finger Driver Set	£2.99
Luxury Father’s Day Card	£1.99
Father's Day Large Cards And Medium Gift Bags	£1.29
Father's Day Square Cards And Bottle Bags	£0.79

2
Jun

RAISE A GLASS TO DAD WITH ALDI

Celebrate with your dad this Father’s Day with these delicious drinks from Aldi, treating him to a Specially Selected tipple without breaking the bank.

Exquisite Collection Argentinian Malbec
£5.99 per bottle/case for £35.94
Available online and in stores nationwide

With aromas of plum and blackberry layered with violet notes, this ruby-red Malbec is best accompanied with dad’s favourite steak. Why not try your hand at Aldi’s home cooked Dijon Steak Sauté to really give him a treat.

Glen Marnoch Sherry Cask Finish Single Malt Whisky
£19.99 per bottle
Available in stores nationwide from 8^th June

Brighten up dad’s day with this special Glen Marnoch Sherry Cask Finish Single Malt Whisky. Its combination of raisin and apricot flavours, together with notes of cinnamon make it a truly luxurious after dinner treat. With a delectable sherbet spice created by its sherry cask finish, this bottle’s unique character is sure to put a smile on dad's face.

2006 Colheita Tawny Port
£14.99 per bottle
Available in stores nationwide from 8^th June

A delightful way to end a meal, this Port boasts distinct dried fruit and honey flavours, woody aromas and a mellow texture. Aged in oak casks, this fortified wine also promises a smooth finish and mellow texture. Best enjoyed alongside cakes, chocolates or crème brûlée, it provides the perfect excuse to indulge in something sweet. Its powerful scents and strong flavours make this a magnificent present that’s fit for a king.

Beer Festival
£1.29 per 500ml bottle
Available in stores nationwide

An array of wonderfully British beer from Aldi’s Beer Festival offers everything from caramel flavoured tipples through to fruity brews. Make sure to take advantage of the variety on offer, if your dad loves a good pint, why not choose a selection for him to enjoy on his special day.

2
Jun

LIFE’S A BEACH: ALDI TAKES ON HIGH-STREET RIVALS WITH NEW COASTAL HOME RANGES -Get the look for under £150 -

This year, the beach-chic trend is set to be one of the hottest of the summer and Aldi is taking on rival retailers to offer shoppers everything they need for a total coastal home makeover, for just £150.

From boats to beach huts, nautical style interiors are a staple of any seaside home. Aldi is taking on the likes of John Lewis and The White Company, who are offering dedicated nautical and coastal collections and prints, to help customers bring the coast inland this summer with its Coastal Bathroom, Bedroom and Home ranges, on sale from the 1^st June, while stocks last.

In true express makeover fashion, the new ranges offer a toolkit of nautical touches. Whether it’s the bedroom, bathroom or lounge which could do with a touch of sea-like serenity, shoppers can pick up this whole host of products* at Aldi for just £150, including everything from a calming Coastal White Bathroom Tallboy (£49.99) and Coastal Bathroom Cupboard (£29.99) to 400 thread count Sateen Duvet Sets (£24.99) and a Rope Wall Clock (£6.99).

Interior designer and writer, Jo Atkinson, comments: “With people leading increasingly busy lives, they’re looking to achieve calm and serene home interiors that they can retreat to. This year, with nautical style even taking over the catwalks, it looks set to be a hotter trend than ever before across both clothing and interiors. At home, shoppers can tap into this with coastal-themed furnishings and accessories.”

Tony Baines, Managing Director for Corporate Buying at Aldi comments: “We know that home refreshes can be expensive, so with the coastal trend set to rise in popularity this summer, we’ve launched our coastal interiors ranges to help people revamp their homes at a fraction of the price. Whether they live by the sea or in the city, we have got everything including furniture, accessories and furnishings so shoppers can give a nod to nautical or really push the boat out, without compromising on quality or style.”

Aldi’s Coastal Bathroom, Coastal Bedroom and Coastal Home ranges are available in stores nationwide and online from 1^st June, but be quick because as with all Specialbuys, once it’s gone it’s gone!

*GET THE BEACH-CHIC LOOK FOR UNDER £150
Coastal Bathroom Available to pre-order online from 25th May	Coastal Bedroom Available to pre-order online from 7th June	Coastal Home Available to pre-order online from 7th June
Add some calming white to the bathroom with this Coastal White Bathroom Tallboy (£49.99). To match there’s the white Coastal Bathroom Cupboard (£29.99). Coastal Bath Sheets (£6.99) and Coastal Bath Towels (£4.99) create a fresh feel.	Combine a dreamy coastal setting with these luxurious 400 thread count Sateen Duvet Sets, (Double £24.99) Add this clever Climate Control Duvet (Double £9.99). Then, freshen up the room with Aldi’s Coastal Candles (£3.99).	Keep time in style with a Rope Wall Clock (£6.99). Brighten things up with this Decorative Cushion (£5.99). Top off the look with some Coastal Home Decorations (£2.99) like these quirky plaques.

Aldi’s Coastal Bathroom range is in stores and online from 1^st June, available while stocks last

Product Description	Price
Coastal White Bathroom Tallboy	£49.99
Coastal Bathroom Cupboard	£29.99
Coastal White Linen Bin	£24.99
Coastal Mirrored Cabinet	£19.99
Toilet Seat	£7.99
Coastal Bath Sheet	£6.99
Two Piece Bath Mat Set	£6.99
Shower Curtain	£4.99
Coastal Bath Towel	£4.99
Coastal Hand Towel	£2.99

Aldi’s Coastal Bedroom range is in stores and online from 15^th June, available while stocks last

Product Description	Price
Super King 400 Tc Sateen Duvet Set	£39.99
King 400 Tc Sateen Duvet Set	£34.99
Pedestal Fan	£29.99
Retro Desk Fan	£24.99
Double 400 Tc Sateen Duvet Set	£24.99
King Cotton Rich Duvet Set	£18.99
Double Cotton Rich Duvet Set	£15.99
Super King 400 Tc Fitted Sheet	£14.99
King 400 Tc Fitted Sheet	£12.99
Climate Control Duvet King	£11.99
Double 400 Tc Fitted Sheet	£10.99
Climate Control Duvet Double	£9.99
King Cotton Rich Fitted Sheet	£7.99
King Climate Control Mattress Protector	£7.99
Double Cotton Rich Fitted Sheet	£6.99
Br: Double Climate Control Mattress Protector	£6.99
2 Climate Control Pillows	£5.99
Coastal Candles	£3.99
Coastal Reed Diffuser	£3.99
Climate Control Pillow Protector Pair	£3.99
Cotton Rich Pillowcase Pair	£2.99

Aldi’s Coastal Home range is in stores and online from 15^th June, available while stocks last

Product Description	Price
Printed Runner	£6.99
Rope Wall Clock	£6.99
Decorative Cushion	£5.99
Coastal Home Glass Hurricane Lantern	£5.99
Doorstop	£4.99
Coastal Home Framed Print	£3.99
Stencilled Coir Mat	£3.99
Printed Mat	£3.29
Coastal Home Decorations	£2.99
Coastal Jar Candle	£2.49

26
May

ALDI NAMED BEST PLACE TO BUY BEERS, WINES AND SPIRITS IN THE UK

·         Aldi scoops top award of Drinks Retailer of the Year
·         Win follows a haul of 41 medals for its wine range last week
·         Discount supermarket beats off stiff competition from upmarket rival Waitrose

Discount supermarket Aldi has been crowned the best place in the UK to buy beer, wines and spirits, after scooping the prestigious title of ‘Drinks Retailer of the Year’ at the Drinks Business Awards ceremony, held at the London Wine Fair last night.

A Drinks Business spokesperson said: “We saw some amazing entries into the Drinks Business Awards this year and the standard was very high. Aldi successfully answered all of our criteria and were without a doubt this year’s Drinks Retailer of the Year.”

After an impressive haul of 41 medals at the International Wine Challenge just last week, Aldi pipped Waitrose to the crown thanks to its excellence in drinks retailing over the last year and the buying team’s demonstration of innovative prowess was called out as just what the judges were looking for.
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Brits know that they don’t just have to rely on boutique wine stores for quality drinks nowadays. At Aldi, we make it easy for our customers to shop for quality, award-winning products that won’t break the bank.

“We have a concise range of beers, wines and spirits on offer, meaning that our UK buying team work hard to ensure that each product, which is bought specifically for the UK market, is excellent quality and is sold at the best possible price, truly earning its place on our shelves. We’ve put a real focus on innovation this year; we’ve launched several new wine ranges and added a premium Gin to our core range. It is great to see that our offering is being praised so highly by industry bodies and consumers alike.”

Judged by a panel of wine experts, this coveted award for Aldi’s trophy cabinet adds to the retailer’s incredibly successful 2017 to date. Aldi became the UK's fifth biggest supermarket, overtaking The Co-op in January and was also awarded Multiple Wine Retailer of the Year by the esteemed Drinks Retailing Awards shortly thereafter.

26
May

Create waves of inspiration with Aldi’s coastal interiors range

Those who dream of weekends by the coast can bring the beach to their home this summer, thanks to Aldi’s new coastal interiors ranges on sale on 1^st and 15^th June, available in stores and online while stocks last. Whether it’s the bedroom, bathroom or living room that could do with a touch of sea-like serenity, Aldi has everything to transform homes into a coastal paradise.

Coastal Bathroom
Available to pre-order online from 25^th May and to buy in stores and online from 1^st June
Where better to start creating coastal ambience than in the bathroom, where those in much need of some rest and relaxation can let their troubles drift away.

Add some calming white to the bathroom with this Coastal White Bathroom Tallboy (£49.99), which has two open shelves and extra cupboard space for a convenient storage solution. A matching white Coastal Bathroom Cupboard (£29.99) and Coastal Mirrored Wall Cabinet (£19.99) provide the perfect solution to neatly store away all bathroom necessities.

Complete the look with this Coastal White Linen Bin (£24.99), with a clean wooden panelled design and hinged lid.

Aldi’s range of soft towels come in a variety of colours including navy, aqua, charcoal and white for a calming contrast. Shoppers can complete the look with matching Coastal Bath Sheets (£6.99), Coastal Bath Towels (£4.99) and Coastal Hand Towels (£2.99).

Coastal Bedroom
Available to pre-order online from 7^th June and to buy in stores and online from 15^th June
Fall asleep imagining the sound of waves with the help of Aldi’s selection of coastal-themed bedroom products.

Combine a dreamy coastal setting with these cotton duvet sets (starting from £15.99) , or upgrade to these premium 400 thread count Kirkton House Boutique Sateen Duvet Sets, available in Double (£24.99), King (£34.99) and Super King (£39.99) sizes. Each set includes a duvet cover and two pillow cases. Add a Fitted Sheet in either Double (£10.99), King (£12.99) or Super King (£14.99) sizes for the luxury package.

Stay cool in the warmer months thanks to Aldi’s Pedestal Fan (£29.99) or Retro Desk Fan (£24.99), perfect for drifting off into a peaceful and relaxing night’s sleep whilst imaging a cool sea breeze.

Aldi also has a range of clever climate control bedding to help sea-side sleepers keep cool or warm depending on the season. The range includes a Climate Control Duvet (£9.99 - £11.99) and Climate Control Mattress Protectors (£6.99 – £7.99) in double or king size, plus a Climate Control Pillow Protector Pair (£3.99) for a guaranteed great night’s sleep.

Freshen up the room with Aldi’s Coastal Candles (£3.99) and Coastal Reed Diffuser (£3.99) in a choice of scents including Sea Spray, Mediterranean Breeze and Tropical Island.

Coastal Home
Available to pre-order online from 7^th June and to buy in stores and online from 15^th June
The seaside theme doesn’t have to stop in the bathroom and bedroom – Aldi has a variety of additional coastal home decorations and features to continue the theme throughout the home.

Keep time in style with this Rope Wall Clock (£6.99), with a metal case in a choice of colours for a trendy weathered look. These Coastal Home Glass Hurricane Lanterns (£5.99) also feature rustic rope handles to give a traditional touch to any lounge or kitchen.

Any living space could use a Decorative Cushion (£5.99) to brighten things up. From beach huts to simple weave designs, shoppers can pick their favourite to create an even more homely feel.

Finish the look off with some Coastal Home Decorations (£2.99), with quirky plaques, hooks and ornaments to choose from to give rooms a classic seaside twist.

Aldi’s Coastal Bathroom, Coastal Bedroom and Coastal Home ranges are available in stores nationwide and online from June, but be quick because as with all Specialbuys, once it’s gone it’s gone!
Aldi’s Coastal Bathroom range is in stores and online from 1^st June, available while stocks last

Product Description	Price
Coastal White Bathroom Tallboy	£49.99
Coastal Bathroom Cupboard	£29.99
Coastal White Linen Bin	£24.99
Coastal Mirrored Cabinet	£19.99
Toilet Seat	£7.99
Coastal Bath Sheet	£6.99
Two Piece Bath Mat Set	£6.99
Shower Curtain	£4.99
Coastal Bath Towel	£4.99
Coastal Hand Towel	£2.99

Aldi’s Coastal Bedroom range is in stores and online from 15^th June, available while stocks last

Product Description	Price
Super King 400 Tc Sateen Duvet Set	£39.99
King 400 Tc Sateen Duvet Set	£34.99
Pedestal Fan	£29.99
Retro Desk Fan	£24.99
Double 400 Tc Sateen Duvet Set	£24.99
King Cotton Rich Duvet Set	£18.99
Double Cotton Rich Duvet Set	£15.99
Super King 400 Tc Fitted Sheet	£14.99
King 400 Tc Fitted Sheet	£12.99
Br: Climate Control Duvet King	£11.99
Double 400 Tc Fitted Sheet	£10.99
Br: Climate Control Duvet Double	£9.99
King Cotton Rich Fitted Sheet	£7.99
Br: King Climate Control Mattress Protector	£7.99
Double Cotton Rich Fitted Sheet	£6.99
Br: Double Climate Control Mattress Protector	£6.99
Br: 2 Climate Control Pillows	£5.99
Coastal Candles	£3.99
Coastal Reed Diffuser	£3.99
Br: Climate Control Pillow Protector Pair	£3.99
Cotton Rich Pillowcase Pair	£2.99

Aldi’s Coastal Home range is in stores and online from 15^th June, available while stocks last

Product Description	Price
Printed Runner	£6.99
Rope Wall Clock	£6.99
Decorative Cushion	£5.99
Coastal Home Glass Hurricane Lantern	£5.99
Doorstop	£4.99
Coastal Home Framed Print	£3.99
Stencilled Coir Mat	£3.99
Printed Mat	£3.29
Coastal Home Decorations	£2.99
Coastal Jar Candle	£2.49

26
May

HAVE A BANGER THIS BBQ SEASON WITH ALDI

Host the perfect garden party with Aldi’s great value National BBQ Week range, available in stores from 25^th May and available to pre-order online from 18^th May. Garden grillers can enjoy a stress free summer of tossing burgers and turning sausages in the sun thanks to Aldi’s exciting new range of quality BBQs and accessories.

Aldi’s outdoor Pizza Oven (£99.99) brings a touch of Italian alfresco cooking to the back garden this summer. This versatile and well-built pizza oven is perfect for baking artisan pizzas and grilling traditional barbecued meat, thanks to its choice of pizza stone and chrome plated cooking grill.

If garden space is limited, Aldi’s high quality Electric Grill (£34.99) is an excellent option that will turn any meal into a masterpiece. With a variable temperature dial, cool-touch handle and multiple grill levels, fears of burnt burgers will be banished thanks to this easy to use device.

Relax whilst the food cooks and enjoy the summer sunshine on Aldi’s Garden Recliner (£22.99). With a padded cushion included, this stylish high-quality recliner will help create a comfortable and relaxing afternoon mood whilst soaking up the summer rays. When not in use, the recliner folds up to a compact size, making it easy to store during the winter months.

Find inspiration in Aldi’s BBQ Cookbook (£2.99) and impress friends and family with creative recipes in the upcoming summer months. After finding the perfect recipe, get the meat right every time with Aldi’s great value Digital BBQ Thermometer (£12.99).

Add a little luxury to outdoor dining with Aldi’s high quality Steak Cutlery (£24.99) and Rustic Outdoor Tableware (£3.99).

Enjoy the British outdoors with a picnic in the park or at the beach and keep the food chilled with Aldi’s great value Picnic Cooler Bag (£8.99). Make sure food stays fresh and secure with Aldi’s Food Storage Boxes (£1.49), perfect for BBQ leftovers as a delicious lunchtime treat.

Aldi’s National BBQ Week range also includes Instant Light Charcoal (£4.49), Chip Baskets (£2.99), Barbecue Briquettes (£2.89), BBQ Tools and Brushes (£0.99) and Firelighters (£0.79) whilst stocks last.

Aldi’s National BBQ Week range will be available online at aldi.co.uk from Thursday 18th May and available to buy in stores nationwide from Thursday 25th May. As with all Specialbuys, once it’s gone, it’s gone.

Aldi’s National BBQ Week range is in store 25^th May and available while stocks last

Product Name	Price
Pizza Oven	£99.99
Electric Grill	£34.99
Garden Recliner	£22.99
Steak Cutlery	£24.99
Digital BBQ Thermometer	£12.99
Picnic Cooler Bag	£8.99
Instant Light Charcoal	£4.49
Rustic Outdoor Tableware	£3.99
Chip Baskets	£2.99
BBQ Cookbook	£2.99
Barbecue Briquettes	£2.89
Food Storage Boxes	£1.49
BBQ Tools And Brushes	£0.99
Firelighters	£0.79

26
May

DELIGHTFUL HOME DÉCOR WITH ALDI’S DESIGNER LIVING DEALS

Shoppers can update their homes for summer with Aldi’s stylish new Designer Living range. This great selection of quality home and bedroom essentials is available in stores and online from the 28^th May and to pre-order online from 25^th May.
Both functional and stylish, this pair of Designer Style Chairs (£59.99) boast moulded and upholstered seats with beech legs for an elegant and modern look, and are available in black or white colour ways.
This Drum Bean Cube (£29.99) is the perfect addition to any living space, and is available in four on-trend geo designs. Shoppers can complete the look with Aldi’s stylish Geo Throw (£14.99) and Geo Cushions (£8.99), both of which are available in a variety of chic designs.
Continue the geometric theme into the bathroom with Aldi’s Geo Guest Towels (£3.99), available in five different designs.
With a range of designs including stripes, chevrons and geometric shapes, home lovers can bring the design trends into the hallways with this Flatweave Runner (£14.99) for a contemporary look.

When it comes to fashionable but functional storage, look no further than Aldi’s stylish solutions. The Ladder Shelves (£39.99) are a twist on a traditional bookcase, creating a stylish way to store and display items. Shoppers looking to introduce some pattern and colour to their storage, can also add a range of Storage Totes (£6.99) to the shelves, available in four designs.
Aldi’s Floating Shelves (£6.99) are an easy and affordable way to create storage without using up valuable floor space, available in white, walnut and oak.
The range also includes various Home Decorations (£3.99), such as black and gold pineapples, stylish frames and Aldi’s Designer Living Lantern (£7.99) which will make a sophisticated addition to any living space.
The Aldi Specialbuys Designer Living range is available in stores nationwide and online on 28^th May but be quick, because as with all Specialbuys, once it’s gone it’s gone!

26
May

DELIGHT DAD WITH ALDI’S FATHER’S DAY DEALS

26
May

ARE YOU READY TO TACKLE ‘BIG TOM’ THIS BANK HOLIDAY?

Discount retailer Aldi is introducing foodie favourite Tomahawk Steak into its popular fresh British meat range … and it’s up to 50% cheaper than competitors. The impressive cut, weighing in from 1kg on the bone, is in store from 25^th May.

An internet meat sensation, Tomahawk Steak is a cut of Rib-Eye beef that includes the rib bone, which, when cooked, adds a variety of flavour and succulence to the meat. Sometimes called the Cowboy Steak, and named after the tomahawk axe that it resembles, Aldi’s latest steak has ‘wow’ factor in taste, appearance and, of course, price too.

The trendy Tomahawk steak at Waitrose will set customers back £26.99 per kg compared to just £12.99/kg at Aldi; less than half the price. Bank holiday revellers can also expect to pay £65.00/kg at hip London steak restaurant, Hawksmoor, and that’s before the trimmings!

The Tomahawk Steak, designed for sharing, is the perfect centrepiece to any deserving dinner table. Paired with homemade Dauphinoise (recipe in Hyperlink) potatoes, as well as Large Flat Mushrooms and Green Beans on Super Six offer for the next two weeks at 55p, the bank holiday will quickly become a banquet.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said, “Our standout British beef produce has proven incredibly popular with our customers and we expect the Tomahawk Steak to fly off the shelves in the same way as our £4.99 Wagyu Steak did.

“Aldi is committed to offering premium quality products at everyday low prices, allowing customers to make substantial savings on luxury products without compromise.”

Aldi is the largest retailer of premium steaks in the UK and is dedicated to ‘meating’ customer demands for British produce by sourcing all its core range of fresh meat from British-based, Red Tractor assured farms.

Other foods on Super Six offer from 25^th May instore and online include:

Fruit & Veg

Nectarines – 55p (was 99p)
Mango – 55p (was 99p)
Large Flat Mushrooms – 55p (was 79p)
Babycorn – 55p (was 95p)
Rhubarb – 55p (was £1.19)
Green Beans – 55p (was 95p)

Meats

Sweet Chilli Chicken Strips - £2.79 (400g)
Pork Sausages with Guinness Stout & Leek - £1.99 (400g)
Unsmoked Bacon Belly Slices with Pineapple & Sweet Chilli Sauce - £2.69 (380g)
The Fishmonger Marinated Prawns - £2.59 (150g)
BR Richmond Sausages 16pk - Price £1.99 (908g)

26
May

EVERYDAY AMAZING HALF TERM THANKS TO ALDI SAVINGS

Food on the go. Convenient? Yes. Great for being out and about? Yes. Expensive? Not necessarily…

This half term, swap M&S lunches for a family of four for Aldi’s new food on-the-go range and save more than £50 in just one week*. Money that could be spent on amazing family experiences instead.

·         If a family of four trade their Marks & Spencer Hoisin Duck Wrap + Hand Cooked Crisps + Scottish Still Water (750ml) meal for the Aldi food on the go equivalent, they would make a whopping saving of £52.60 (over five days)
·         Money that could be spent treating the whole family to trip to Kew Gardens instead worth £37.00

·         Swapping a family of four’s Egg & Cress Sandwich + Hand Cooked Crisps + Scottish Still Water (750ml) meal from Marks & Spencer to the Aldi equivalent for five days could make them a smart saving of £39.40
·         With this savvy saving, a family could enjoy a royal day out at Kensington Palace instead, costing £38

·         Rather than splurging on a classic Chicken Salad Sandwich + Hand Cooked Crisps + Scottish Still Water (750ml) meal at Marks & Spencer, pick it up at Aldi and a family of four could save £42.60 over one week
·         This is more than enough for a family visit to Birmingham Wildlife Conservation Park, worth £19.10

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Our new range of food on-the-go is an exciting addition to Aldi. Designed with savvy families and workers on the go in mind the range offers great quality fresh food at unbeatable low prices. We hope our everyday amazing Food on the Go range can go some way to help families enjoy an amazing half term this week.

Aldi’s food on-the-go range is a healthy and affordable way to feed the clan, so this half term keep calm and enjoy fabulous savings thanks to Aldi.

For more information, please contact the Aldi Consumer Press Office on: 020 7025 6611 or email aldiconsumer@redconsultancy.com.

*Figures based on Aldi Hand Cooked Crisps costing 0.79p, Aldi Scottish Still Water costing 0.29p, Marks and Spencer Crisps costing £1 and Water costing £1.10
**Figures based on one family of four consuming the same meal for on working week (Mon-Friday)
Note: All prices correct as of 15.05.17

Savings
ALDI	Marks & Spencer
Hoisin Duck Wrap £1.69	Hoisin Duck Wrap £3.30
% SAVED WHEN SHOPPING AT ALDI	SAVE 49%
Egg & Cress Sandwich £0.85	Egg & Cress Sandwich £1.80
% SAVED WHEN SHOPPING AT ALDI	SAVE 53%
Chicken Salad Sandwich £1.69	Chicken Salad Sandwich £2.80
% SAVED WHEN SHOPPING AT ALDI	SAVE 40%

19
May

DELIGHTFUL HOME DÉCOR WITH ALDI’S DESIGNER LIVING DEALS

Shoppers can update their homes for summer with Aldi’s stylish new Designer Living range. This great selection of quality home and bedroom essentials is available in stores and online from the 28^th May and to pre-order online from 25^th May.

Both functional and stylish, this pair of Designer Style Chairs (£59.99) boast moulded and upholstered seats with beech legs for an elegant and modern look, and are available in black or white colour ways.

This Drum Bean Cube (£29.99) is the perfect addition to any living space, and is available in four on-trend geo designs. Shoppers can complete the look with Aldi’s stylish Geo Throw (£14.99) and Geo Cushions (£8.99), both of which are available in a variety of chic designs.

Continue the geometric theme into the bathroom with Aldi’s Geo Guest Towels (£3.99), available in five different designs.

With a range of designs including stripes, chevrons and geometric shapes, home lovers can bring the design trends into the hallways with this Flatweave Runner (£14.99) for a contemporary look.

When it comes to fashionable but functional storage, look no further than Aldi’s stylish solutions. The Ladder Shelves (£39.99) are a twist on a traditional bookcase, creating a stylish way to store and display items. Shoppers looking to introduce some pattern and colour to their storage, can also add a range of Storage Totes (£6.99) to the shelves, available in four designs.

Aldi’s Floating Shelves (£6.99) are an easy and affordable way to create storage without using up valuable floor space, available in white, walnut and oak.

The range also includes various Home Decorations (£3.99), such as black and gold pineapples, stylish frames and Aldi’s Designer Living Lantern (£7.99) which will make a sophisticated addition to any living space.

The Aldi Specialbuys Designer Living range is available in stores nationwide and online on 28^th May but be quick, because as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Designer Living range is available in stores and online on 28^th May and available while stocks lasts

Description	Price
Pair of Designer Style Chairs	£59.99
Ladder Shelves	£39.99
Drum Bean Cube	£29.99
Geo Throw	£14.99
Flatweave Runner	£14.99
Geo Cushion	£8.99
Designer Living Lantern	£7.99
DB Storage Tote 2PK	£6.99
Floating Shelves	£6.99
Geo Guest Towels	£3.99
Designer Living Home Decorations	£3.99

19
May

RIDING HIGH WITH ALDI’S NEW CYCLING RANGE

With everything from jackets and jerseys, to helmets and lights, cycling enthusiasts will love Aldi’s new Cycling range, available in stores and online from 21^st May.

This Lightweight 2.5 Layer Cycling Jacket (£19.99) boasts a breathable, wind and waterproof shell – perfect for protecting riders from wind, rain and snow. Alternatively, Aldi’s Softshell Cycling Jacket (£16.99) provides an option for warmer weather and is available in black or red colour options for men and a berry colour option for women.

Complete with a Dolomiti gel seat pad and reflective details, Aldi’s Mens and Ladies Cycling Bib Shorts (£12.99) and Cycling Shorts (£7.99) are sure to keep riders comfortable during long rides. Shoppers can complete the outfit with Aldi’s Cycling Jersey (£7.99) which comes in blue and red colour varieties for men and berry for ladies, with a reflective detail.

Aldi’s Child and Adult Helmets (£9.99) come equipped with integrated LED lights, safety reflectors, removable visors and cushions to keep everyone safe during family rides.

These Bike and Sports Rucksacks (£15.99) are available in two different sizes with a built in drinking system and waterproof zips - perfect for carrying all the essentials needed for a long day on the road.

With Aldi’s Rechargeable Bike Light Set (£9.99), which comes complete with built in 5x 0.5W super bright white and red SMD LEDS, riders can ensure that they will be seen during night time rides.

This Premium Floor Pump (£14.99) has an 11 bar gauge (160psl), twisted lock and a choice of carpet or rubber options, allowing cyclists to pump up their tyres both in and outdoors. In addition, this Bike Mat (£9.99) can provide bikes with a parking space inside the house without ruining the carpet.

Aldi’s Cycling range has also got hands and feet covered with these Cycling Gloves (£3.99), which have breathable vents and a gel-padded palm to increase grip on handlebars and Aldi’s Ergonomic Cycling Socks (£2.99) which cushion the heel and toe with forefoot padding to keep feet comfortable.

Aldi’s Cycling range is available in stores nationwide from 21^st May and can be pre-ordered online at www.aldi.co.uk from 17^th May, but be quick because as with all Specialbuys, once it’s gone it’s gone.

Product Description	Price
M/L All Weather Cycling Jacket	£19.99
Softshell Cycling Jacket	£16.99
Bike And Sports Rucksack	£15.99
Premium Floor Pump	£14.99
M/L Casual Cycling Shorts	£12.99
M/L Cycling Bib Shorts	£12.99
Rechargeable Bike Light	£9.99
Adult/Childs Bike Helmet	£9.99
Bike Mat	£9.99
M/L Cycling Shorts	£7.99
M/L Cycling Jersey	£7.99
M/L Cycling Base Layer Top/Under Shorts	£4.99
M/L Casual Cycling Top/Vest	£4.99
Cycling Gloves	£3.99
Ergonomic Cycling Socks	£2.99
Sports & Cycling Glasses	£1.99

17
May

WAKE UP AND SMELL THE COFFEE - Aldi coffee pods awarded Which? Best Buy

Discount supermarket Aldi’s Ristretto Alcafe coffee pods have been awarded a ‘Best Buy’ by consumer champion, Which?.
Due to customer demand, the capsules are now available as a core product in store, as well as online (with free delivery as standard). Customers now have year-round access to the award-winning coffee.

With sales of coffee pods estimated at £182 million in 2016, up from £158 million in 2015¹, at home coffee machines are becoming increasingly popular. Although significantly cheaper for coffee lovers than a daily Starbucks (where your yearly bill for a daily flat white could reach £913²), a household drinking three cups of coffee a day can still rack up a bill of £340³a year when using Nespresso capsules.

Switching from Nespresso to Aldi’s Alcafe Coffee Pods (which are compatible with Nespresso machines), would see the cost drop to £197⁴ per year – a saving of £143. The pods come in Espresso, Lungo and Ristretto and are available for £1.79 with 10 servings per pack, and as a 3 Pack Bundle online for £5.37 – 42 per cent cheaper than market leader, Nespresso. Aldi’s Alcafe Coffee Pods are also available in Brazilian and Columbian.

With the Ristretto pods having just been awarded a Which? Best Buy, it’s clear that quality needn’t be compromised when it comes to getting great value.
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “We’re very proud of our products and to receive such high praise from such a highly regarded organisation as Which? is an honour.

“We pride ourselves on offering customers exceptional quality at everyday low prices and to beat industry leaders, as well as brands and other supermarket own-label products. Our coffee is evidence that you don’t have to pay premium prices to enjoy a barista-style indulgence.”
For more information on Aldi’s award-winning product range visit www.aldi.co.uk

	Aldi	Nespresso	Sainsbury’s	M&S
Coffee pods	Aldi’s Alcafe Coffee Pods, £1.79 per 10 pods	Nespresso coffee pods, £3.10 per 10 pods	Sainsbury’s Taste the Difference Intenso, £2.50 per 10 pods	M&S Single origin Colombian Coffee capsules £3.00 for 10 pods
Price per pod	0.18p	0.31p	0.25p	0.30p
SAVING		42%, £1.31	28%, £0.71	40%, £1.21

12
May

Make summer a moisturising breeze with Lacura spray on moisturiser

LACURA SPRAY ON MOISTURISER 40% CHEAPER THAN VASELINE EQUIVALENT
SUMMER FRIENDLY NON-GREASY FORMULA ABSORBS IN SECONDS
AVAILABLE IN STORE AND ONLINE AT ALDI FROM 18TH MAY

With summer fast approaching, it’s time to give your skin a hydration hit- and Lacura’s Spray On Moisturiser (£1.99) will do just that. Available in store and online from 18^th May, the product is perfect for fuss-free moisturisation, all you need to do is spray and go.

The three variants, including Aloe Vera, Cocoa and Pure Oat each leave skin feeling velvety soft and smooth. With a low maintenance application, the moisturiser can be used daily, leaving your whole body hydrated in a matter of minutes. It’s time to get your legs out!

-Ends-

LACURA SPRAY ON MOISTURISER
ALDI	VASELINE
Lacura Spray On Moisturiser 200ml £1.99	Vaseline Spray & Go Essential Moisture 190ml £3.29
% SAVED WHEN SHOPPING AT ALDI	SAVE 40% (£1.30)

*price for Vaseline taken from www.boots.com April 2017

11
May

**Flexible home working could save commuters £368* per year with the new Aldi home office range**

As commuting costs increase, flexible working from home on the rise
Aldi’s Home Office range saves shoppers up to 159% versus high street competitors
On sale in time for National Work from Home Day on 19^th May

With the average rail season ticket costing £2,492* per year and all companies now offering flexible working conditions, the number of people opting to work from home is on the rise.

Discount supermarket Aldi is tapping into this trend with its first home office range for under £130. Just by setting up a home office and working from home one day a week, a flexible working savvy commuter could save on average £368** per year. In addition to cheaper travel costs, the Aldi office furniture range also offers savings of 159% compared to high street competitors[1].

Recent figures from the Trade Union Congress (TUC) found that the number of people working from home is estimated to be at 1.5 million.[2] The study reveals that nearly a quarter of a million more Brits work from home than a decade ago, with more workers than ever opting for a more flexible life away from the office.

Launching on 30^th April, the new home office range from Aldi will be available just in time for National Work from Home Day on Friday 19^th May, providing those working from home with everything they need to set up their own office space. The range includes a Premium Designer Office Chair (£39.99) and a Premium Trestle Desk (£39.99) in a choice of two colours, with a Premium Office Bookcase (£49.99) to complete the look. There are also a variety of office accessories including a Cross Cut Paper Shredder (£26.99) and A4 Laminator (£13.99) to ensure workers have everything they need to complete a day’s work with ease at home.

Tony Baines, Managing Director for Corporate Buying at Aldi comments: “We understand that more people than ever before are opting for a more flexible working life. We want to accommodate this rising trend by launching our new home office range, which provides all the furniture needed for people to set up their own office space. The range provides high quality and great value office furniture and accessories which don’t compromise on style or design.”

Phil Flaxton, Chief Executive of not-for-profit organisation Work Wise UK, creators of National Work From Home Day says: “Workspaces at home are becoming increasingly common, owing to various factors. More people are looking to save time and money on commuting, and with high speed broadband now accessible in more areas, setting up a home office space has become easier than ever before.

“It is important that people set up a space which works for them, whether it’s in a spare bedroom or designated area in the living room, ensuring that they have all the equipment they need to focus and do their best work.”

Here’s how Aldi’s home office range stacks up to its competitors…

ALDI	JOHN LEWIS
Premium Trestle Desk £39.99	Luna Desk £129.00
Premium Office Designer Chair £39.99	Nova Office Chair £60.00
Premium Office Bookcase £49.99	The Basics Dexter Tall, Wide Bookcase £159.00
TOTAL £129.97	TOTAL £348.00
% SAVED WHEN SHOPPING AT ALDI	SAVE 159% (£218.03)

Aldi’s full home office range is available in stores on the 30^th April and available to pre-order online on the 23^rd April

Product Description	Price
Premium Office Bookcase White	£49.99
Premium Office Bookcase Oak	£49.99
Premium Designer Office Chair	£39.99
Premium Designer Office Chair	£39.99
Premium Trestle Desk Oak	£39.99
Premium Trestle Desk White	£39.99
Cross Cut Paper Shredder	£26.99
A4 Laminator	£13.99
Laminating Pouches	£2.49
Permanent Markers	£0.89

* BBC Investigation, Sept 16 - https://docs.google.com/spreadsheets/d/1mUb-HMoNw10tYmdhmoDotqenrF5Y3e5ItkbWNXYFL_E/edit#gid=0
** Average total saving is £498 before cost of Aldi office furniture deducted (using data from BBC investigation which equates to an average daily train fare of £10.38 based on a 5 day week)
[1] Price comparable to similar products from John Lewis (see below table)

[2] TUC Analysis of ONS Labour Force Survey 2016

11
May

Aldi whisky voted amongst the best in the world at the International Spirits Challenge

Six of Aldi’s own label whiskies scoop silver medals and beat rivals over three times the price
Whisky as popular as gin to drink at home[1]

(8 May 2017) Discount supermarket Aldi’s own label whiskies have been awarded SIX medals at the world renowned International Spirits Challenge (ISC), beating other brands costing over three times the price.

Aldi’s Highland Black 8 Year Old Whisky, priced at just £12.99, claimed a silver accolade, its sixth ISC medal to date. A rich blend of the finest grain and malt whiskies from Scotland, Aldi’s popular whisky pipped The Ardmore Traditional Peated to the post in the competition, which sells for £45.55[2]. The Glen Marnoch Highland Single Malt Scotch Whisky (£17.49) and Glen Marnoch Speyside Single Malt Scotch Whisky (£17.49) were also among the six Aldi products which bagged silver medals in this year’s competition.

Whisky has become a popular drink among Brits, with more than a fifth overall drinking whisky[3]. The tipple is on a par with gin in terms of popularity for home-drinkers, with 12% opting to drink whisky at home over other drinks.

The awards are the latest triumph for Aldi whiskies; in 2016 alone, Aldi’s own label whiskies scooped 22 accolades from prestigious awarding bodies. The discount supermarket has continued to impress industry experts this year, with award totals now sitting at 28 accolades over the past 12 months.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi comments: “The UK’s perception of whisky has changed a lot over the past years.

“Our core range Highland Black 8 Year Old Whisky has always been a firm favourite amongst shoppers, owing to its high quality and fantastic value. This is reflected in its success in the 2017 International Spirits Challenge, alongside five of our other own label whiskies. Being awarded these accolades proves that whisky lovers can enjoy great value drinks without compromising on quality.”

Miles Beale, Wine and Spirits Trade Association Chief Executive Officer, comments: “The spirit market in the UK is a very exciting time to be in just now. We are seeing consumers experiment with more and more spirits, especially with millennials. Whiskies fit into this category as a versatile and trendy product that also happens to be the base of the most popular cocktail in the world – the Old Fashioned.”

Earlier this year, Aldi’s own label Oliver Cromwell London Dry Gin (£9.97) achieved a silver award in the ISC Gin competition. The hotly anticipated ISC Brandy & Cognac and Rum categories will be announced in June, where Aldi hopes to gain some new additions to its trophy cabinet.

The full list of Aldi’s ISC award-winning whiskies is as follows:
·         Highland Black 8 Year Old Whisky (Silver)
·         Clarke’s Bourbon Whisky (Silver)
·         Glen Marnoch Highland Single Malt Scotch Whisky (Silver)
·         Glen Marnoch Speyside Single Malt Scotch Whisky (Silver)
·         Glen Marnoch Islay Single Malt Scotch Whisky (Silver)
·         Highland Earl Scotch Whisky (Silver)

[1] WSTA Annual Spirits Report 2016 – 12% of British adults opt to drink whisky at home, with 12% choosing to drink gin at home

[2] £45.55 Thewhiskyexchange.com, price sourced on 08/05/17

[3] WSTA Annual Spirits Report 2016 – 21% of British adults drink whisky

4
May

Have a banger this BBQ season with Aldi

Product Name	Price
Pizza Oven	£99.99
Electric Grill	£34.99
Garden Recliner	£22.99
Steak Cutlery	£24.99
Digital BBQ Thermometer	£12.99
Picnic Cooler Bag	£8.99
Instant Light Charcoal	£4.49
Rustic Outdoor Tableware	£3.99
Chip Baskets	£2.99
BBQ Cookbook	£2.99
Barbecue Briquettes	£2.89
Food Storage Boxes	£1.49
BBQ Tools And Brushes	£0.99
Firelighters	£0.79

4
May

Barre to Bar with Aldi’s new Shape Up for Summer and Athleisure ranges

Combining function with fashion, Aldi is offering fitness fans great value gear with the launch of its new Shape up for Summer and Athleisure ranges. Whether working out at the gym, in the park or even in front of the TV, getting fit has never been easier thanks to Aldi’s new range, available in store and online from 14^th May, while stocks last.

Athleisure – Available in stores and online from 14^th May
Take the athletic look from gym to street with on-trend colours and prints in a range of everyday workout wear from leggings to vest tops. Look good and feel great in this entire ladies athleisure outfit including a Ladies Athleisure Top, Ladies Jersey Trainers and Jersey Trousers, all for only £20.97.
Complete the look with Aldi’s Ladies Two Tone Bag (£14.99) in a choice of Bucket or Slouchy designs. With large side pockets to store your water bottle and used kit, a detachable shoulder strap and fixed shorter strap, it provides enough storage for all your workout essentials.
Aldi’s Specialbuys Shape Up For Summer and Athleisure ranges are available in store and online from 14^th May, but be quick, as with all Specialbuys, once it’s gone it’s gone!

Shape Up for Summer– available in stores and online from 14^th May

There’s nothing like a motivational playlist during a workout, and this Bluetooth Sports Headset (£9.99) is essential for seeing runners through to the finish line. With the ability to stream music wirelessly from Bluetooth enabled devices, the headset has a 10 metre operating range so users can listen to their favourite tunes without wires getting in the way. It’s also water resistant so there’s no need to worry if the weather takes a turn for the worse while out on a run.

Aldi has all the basics covered for those who’d prefer to sweat it out at home rather than the gym, including washable Fitness Mats (£6.99), anti-burst Gym Balls (£5.99) and even a Foam Roller (£6.99) - perfect for improving core strength and relieving those aching muscles after a tough summer training session. Choose between various Dumbbells (£4.99-£8.99), available in varying weights between 1kg and 5kg and Kettlebells (£5.99-£9.99), between 2kg and 8kg, to create the perfect resistance workout.

Stay hydrated in style with Aldi’s easy-to-carry Fruit Infuser Bottles (£3.49), featuring an internal piston to add a fruity flavour to every sip. Available in pink, blue, lime or berry.

SHAPE UP FOR SUMMER Product	Price
BLUETOOTH SPORTS HEADSET	£9.99
6KG/8KG KETTLE BELL	£9.99
3KG/5KG DUMBBELLS	£8.99
FITNESS MAT (MAY)	£6.99
FOAM ROLLER	£7.99
2KG/4KG KETTLE BELL	£5.99
GYM BALL	£5.99
1KG/2KG DUMBBELLS	£4.99
DAVINA MCCALL BOOK	£3.99
FRUIT INFUSER BOTTLE	£3.49

ATHLEISURE
DB:LADIES TWO TONE BAG	£14.99
LADIES JERSEY TRAINERS	£9.99
LADIES ATHLEISURE TROUSERS	£6.99
ATHLEISURE SPORTS BRA	£5.99
LADIES ATHLEISURE TOPS	£3.99
3 PACK ATHLEISURE SOCKS	£3.99
PM:GEL INSOLES	£2.49

4
May

Surviving stuffy car journeys with Aldi

Whether planning a family trip to the coast or a weekend away with friends, Aldi is helping the UK make the most of their break with the launch of the new Staycation range. On sale in stores and online from 11^th May and available to pre-order online from 4^th May, holidaymakers can find everything they need to keep the kids amused and kit out the car ahead of a long journey.

Capture the journey in high definition with this 1080p Dashboard Camera (£39.99), which sits neatly on the windscreen with a secure suction cap. With 3.5 megapixels and up to 4x digital zoom, the camera can give drivers peace of mind as it provides high quality footage, ideal for recording road collision evidence or even just capturing a scenic route.

Keep the kids entertained with Aldi’s 10” Portable DVD Player (£44.99). With a high-resolution digital display which swivels and folds flat, it’s perfect for little ones to enjoy their favourite TV shows and movies in the comfort of the backseat.

Transform their journey with this Virtual Reality Headset (£14.99), where they can take a wild rollercoaster ride or explore an alternate universe to pass the time. Compatible with iOS and Android phones, kids and teens will be entertained with an array of 3D movies, games and simulations.

Ensure the kids are safe and secure with this Child Booster Seat (£18.99), which inflates and packs away into a bag for an effective space saving solution. Ideal for busy families on the go and for any unexpected car journeys on holiday. Suitable for children aged 4-11 years old, 15-36kg in weight and up to 135cm in height.

Keep safety front of mind with this handy European Travel Kit (£18.99), which contains all the essentials for a long car journey, including a hi-vis jacket, beam deflectors, a travel first aid kit and LED wind up torch. Aldi’s Car Essentials (£3.99) will also make dead phone batteries a thing of the past, with a dual USB car charger to charge two devices at once.

Keep the car interior looking spick and span with this Handheld Vacuum Cleaner (£17.99). With nozzles for both wet and dry suction, it also has a washable filter and wall mount for added convenience. Perfect for last minute pre-holiday prep, the vacuum features a fast charging Li-Ion battery for a squeaky clean interior in a matter of moments.

Travel in style and give the car a glow with this Car Polisher (£16.99), featuring a water resistant buffing wheel and soft grip handle. Aldi’s Waterless Wash & Wax Box (£2.99) helps clean, polish and protect to give the car a mirror showroom finish in minutes, without the need for water.

Aldi’s Staycation range is available to pre-order online from 4^th May and to buy in stores nationwide & online from 11^thMay, but be quick because as with all Specialbuys, once it’s gone it’s gone.

Aldi’s Staycation range is in store 11^th May and available while stocks last

Product Name	Price
10" Portable DVD Player	£44.99
1080p Dashboard Camera	£39.99
Child Booster Seat	£18.99
Euro Travel Kit	£18.99
Handheld Vacuum Cleaner	£17.99
Car Polisher	£16.99
Virtual Reality Headset	£14.99
Solar Charger 12v	£13.99
Premium Car Mats	£9.99
Analogue Air Compressor	£9.99
Ratchet Tie Down Sets	£9.99
Bluetooth Car Speaker	£9.99
Luggage Space And Car Protection Cover	£4.99
Car Essentials	£3.99
Bungee Strap Set	£3.99
Car Socket Adaptor	£3.99
Car Organiser Assortment	£3.99
Waterless Wash & Wax Box	£2.99
Paw Patrol Books	£1.49

28
Apr

Aldi's the coolest this summer

Discount supermarket Aldi is welcoming summer with the introduction of Gianni’s Alcoholic Ice Popsicles* (£2.99, 4 pack), a premium adult-only ice popsicle that will add a touch of cool to any occasion.

Capturing the growing popularity of alcohol infused ice pops, which have become a must-have staple at weddings, festivals and swanky London bars, Aldi has taken popular classic cocktails and created two refreshing flavours: crisp and icy Gin & Tonic with a zing of lemon and sweet, as well as sparkling Peach Bellini.

Made with Prosecco from the Padova and Venice regions of Italy, Gianni’s Peach Bellini Ice Popsicles combine peach and prosecco to give you the perfect accompaniment during the bank holiday - rain or shine - and given the growing popularity for premium gin, Gianni’s Gin & Tonic Ice Popsicles will be sure to delight.

Aldi’s alcoholic popsicles are a new innovation which perfectly transforms these refreshing summery beverages into enjoyable frozen popsicles. The exciting new addition to Aldi’s summer seasonal range will be available in stores from 25th April, and at 85% cheaper than Fortnum & Mason’s icy offering**, customers won’t be frozen out of the treats!

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “We are proud to bring popular products and trends to our customers whilst staying committed to our low price promise.
“Although sunshine may not be guaranteed, our alcoholic popsicles are sure to be a hit with adults across the UK, whatever the weather!”

Aldi’s customers can get their hands on the frozen alcoholic treats in stores nationwide from 25^th April.

-ENDS-

*Gianni’s Alcoholic Ice Popsicles are suitable for customers aged 18 years and older.
**Fortnum & Mason Ice Popsicles - £50, 10 pack.
https://www.fortnumandmason.com/t/categories/wine-and-spirits/wines/champagne-and-sparkling/champagne-pops

27
Apr

Great steak is pretty rare, get a moove on to Aldi for the best offers

British Beef Week from 23^rd April to 1st May.

For customers looking to enjoy a British beef delight, Aldi has plenty to offer and recommends a number of its Specially Selected products for a luxuriously tantalising treat.

Specially Selected Dry Aged Rump Steak (£3.89) will create a robust and meaty sandwich and tastes even better griddled or fried. For a lean and tender meat, with just a bit of fat, try the Specially Selected Dry Aged Sirloin Steak (£4.75) or if you’re craving a rich juicy and truly beefy flavour choose the Specially Selected Dry Aged Ribeye Steak (£4.75). For a truly tender meat give the Specially Selected Dry Aged Fillet Steak (£5.49) a go.

Aldi also offers Specially Selected Angus Diced Beef (£3.29) perfect for a quick stir-fry or Specially Selected British Angus Beef Mince (£3.19) for fun and tasty burrito making! Perfect for the upcoming summer season try the Specially Selected Angus Gourmet Burger (£2.19), guaranteed to make your mouth water.

With so much to choose from at Aldi, customers can bring home the cattle. From steak and mince to diced beef and burgers, customers can enjoy succulent home reared, fresh beef throughout this beefy week and beyond!

For some delicious beefy meal inspiration why not try some of these tasty recipes from Aldi:
https://www.aldi.co.uk/beef-and-pepper-stir-fry/p/000000007532100
https://www.aldi.co.uk/beef,-swede-and-mushroom-pie/p/000000021105300
https://www.aldi.co.uk/beef-casserole/p/000000021105400
https://www.aldi.co.uk/beef-fajitas/p/000000021104900
https://www.aldi.co.uk/beef-stroganoff-with-braised-rice/p/000000021105500

-ENDS-

For reference:
Specially Selected Dry Aged Rump Steak – £3.89, 227g
This is a core product available in Aldi stores nationwide.

Specially Selected Dry Aged Sirloin Steak – £4.75, 227g
This is a core product available in Aldi stores nationwide.

Specially Selected Dry Aged Ribeye Steak – £4.75, 227g
This is a core product available in Aldi stores nationwide.

Specially Selected Dry Aged Fillet Steak – £5.49, 170g
This is a core product available in Aldi stores nationwide.

Specially Selected Angus Diced Beef – £3.29, 400g
This is a core product available in Aldi stores nationwide.

Specially Selected British Angus Beef Mince – £3.19, 500g
This is a core product available in Aldi stores nationwide.

Specially Selected Angus Gourmet Burger – £2.19, 340g
This is a core product available in Aldi stores nationwide.

Ashfield Farm 5% Fat Beef Mince – £1.79, 250g
This is a core product available in Aldi stores nationwide.

Ashfield Farm Diced Beef – £2.75, 400g
This is a core product available in Aldi stores nationwide.

Ashfield Farm Rump Steak with Butter – £2.99, 227g
This is a core product available in Aldi stores nationwide.

Ashfield Farm Sirloin Steak – £3.09, 227g
This is a core product available in Aldi stores nationwide.

Ashfield Farm Ribeye Steak – £3.09, 227g
This is a core product available in Aldi stores nationwide.

11
Apr

Four fiery Sicilian wines for spring

Aldi is adding four new delicious Sicilian wines to its range this spring. Named “The Fire Tree” after the trees surrounding Mount Etna which often catch fire during an eruption, the range is made up of two rich reds and two crisp whites for a true taste of Sicily.

Red

The Fire Tree Sicilian Riserva 2013, £7.99
Available now in stores and online at www.aldi.co.uk
This decadent red’s distinct flavours of red fruit and chocolate have been made all the more intense after long ageing in large oak barrels. With hints of liquorice, this wine is perfect with roast chicken or cheese. Aldi is the first in the UK to have a Riserva from Sicily.

The Fire Tree Sicilian Nero D’Avola Appassimento 2016, £4.99
Available now in stores and online at www.aldi.co.uk
For those looking for an intense fruity fix, this red is the perfect choice. With deep plum and cherry flavours, along with notes of contrasting pepper spice, the wine has a smooth and succulent finish. Pair with a cheeseboard and enjoy with good friends.

White

The Fire Tree Sicilian Vermentino 2016, £4.99
Available now in stores and online at www.aldi.co.uk
This vibrant vermentino has a floral nose and delicate citrus fruit flavours. Pleasantly fresh and crisp on the palate, it is ideal served alongside fresh seafood for a real taste of Sicily.

The Fire Tree Sicilian Pinot Grigio Sauvignon Blanc 2016, £4.69
Available now in stores and online at www.aldi.co.uk
This well balanced blend of pinot grigio and sauvignon blanc is perfect paired with a Mediterranean salad to welcome in the spring weather. With a lively acidity, it has fresh fruity flavours and delicious hints of gooseberry.

11
Apr

Aldi set to get shoppers rediscovering French wines with a brand new modernised range

With French wine sales decreasing by nearly 25 per cent over the last five years in the UK[1], Aldi, IWSC Innovator Of The Year 2016, has launched a new ‘French Discoveries’ collection in a bid to reinvigorate the French wine market and appeal to a new generation of wine drinkers. The French Discoveries range is formed of 11 wines including the Pardon My French range, The Forgotten One range and the Jean Claude Mas range, and is priced between £4.99 and £6.99, available online and in store now.

French wine is often perceived as expensive and intimidating with complicated labelling and dusty looking chateau labels. This can be off-putting for shoppers in a market that is full of innovation and simplified labelling, particularly within the New World sector. With France still one of the world’s leading wine producers, this latest venture from Aldi is set to turn traditional perceptions of French wines on its head, making it easier for shoppers to enjoy and understand great quality French wines, without the hefty price tag.

The Pardon My French range is an assortment of easy drinking wines, priced at £4.99 each. With the strapline ‘French can be fun,’ each bottle has a tongue in cheek name; Gastronomy (Cotes de Gascogne), Want-to (Ventoux), Men Are From Mars (Minervois) and Fit You (Fitou). The quirky red, white and blue labelling is designed to especially appeal to those who’d usually pick up a New World wine rather than a bottle from France.

With two wines costing £6.99 each, The Forgotten One range heroes the lesser known French appellation of Haut Poitou in the southernmost part of the Loire valley and Cahors tucked away to the East of Bordeaux. Encouraging shoppers to move away from well-known wines like Sancerre, Chablis or Châteauneuf-du-Pape to explore different regions, The Forgotten One Cahors Malbec is a powerful, black fruited red wine made from the Malbec grape and The Forgotten One Haut Poitou Sauvignon Blanc is a crisp, fresh white made from Sauvignon Blanc.

To complete the collection, Aldi’s long-term supplier and renowned winemaker Jean Claude Mas has worked alongside the supermarket’s buying team to create a classy own branded supermarket range. Hailing from Languedoc, a traditional province which has been producing wine for more than 2,000 years, the range consists of a French Classic Grenache Noir (£6.29), French Estate Pinot Noir (£6.99), French Estate Malbec (£6.99) and two organic wines, the French Classic Organic Vin Blanc 2016, £5.99 and French Estate Organic Sud de France 2016 (£6.99).

Tony Baines, Joint Managing Director of Corporate Buying, Aldi comments: “There’s no doubt that France produces some of the best wines in the world so we have worked with our suppliers to develop a new, uncomplicated, exciting and accessible range to allow as many people as possible to discover what our wine making neighbour has to offer.

“We pride ourselves on providing shoppers with great quality products at everyday low prices and we really believe these wines have a certain ‘je ne sais quoi.”

The ‘French Discoveries’ range is available now in stores and online at aldi.co.uk. Aldi was named 2017 Multiple Wine Retailer of the Year at the Drinks Retailing Awards in February.

[1] Wine and Spirits Trade Association. Volume decrease of 23% over the last five years (Q1 2012-Q1 2017) in off trade

7
Apr

Go egg-ceptionally fair this Easter with Aldi's ethically sourced, single origin egg

For that special treat that keeps on giving, discount supermarket Aldi has launched the Moser Roth Single Origin Chocolate Easter Egg, available in Peruvian Dark Chocolate or Ghanaian Milk Chocolate.

The stunning eggs, featuring striking zebra and giraffe print decoration created using cocoa butter, are made with ethically sourced, single origin cocoa from renowned Fairtrade producers, and are available in stores now for just £4.99.

Customers can choose between the velvety smooth Ghananian milk chocolate with its creamy, delicate fruity notes or rich, intense dark chocolate from Peru, made with Criollo and Trinitario beans – choices that chocolate aficionados will be delighted by.

For every Fairtrade egg bought at Aldi, farmers directly benefit from Fairtrade Premium investments to improve their farms and communities.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “At Aldi we’re delighted to be able to offer our customers a wide range of premium quality products, such as the Moser Roth Single Origin Easter Egg, at prices that everyone benefits from.”

Beans from Ghana are ranked number one in the world and unsurprisingly cocoa production plays a major role in its economy. By sourcing its ingredients from Ghana, Aldi is able to assist farmers with agricultural tools, training and education, whilst offering its customers premium tasting products.

Euan Venters, Commercial Director, The Fairtrade Foundation, said: “We’re delighted that Aldi has added another Fairtrade product to its selection just in time for Easter. In the UK we are a nation of chocolate lovers and demand for the sweet stuff continues to grow but sadly the majority of farmers around the world do not earn enough, many farmers in West Africa live on just 40p per day. That’s why commitments like Aldi’s to offer consumers more Fairtrade cocoa treats make a huge difference to cocoa-growing communities. Aldi’s new Moser Roth Single Origin Chocolate Easter Egg not only tastes delicious but also helps to invest in the futures of Fairtrade cocoa farmers and their families.”

Aldi has a selection of affordable Fairtrade products in store all year round and is proud to be able to add Fairtrade Easter Eggs to offer a guilt free gift without breaking the bank.

-ENDS-

Notes to editor
Moser Roth Luxury Peruvian Dark Chocolate Easter Egg – £4.99, 185g (73934)
64%
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Luxury Ghanaian Milk Chocolate Easter Egg – £4.99, 185g (73934)
This is a seasonal item available in stores from 19^th February 2017.

*http://www.fairtrade.org.uk/en/farmers-and-workers/cocoa
**http://www.fairtrade.org.uk/en/media-centre/blog/2016/october/10-facts-about-fairtrade-chocolate-to-remember-this-chocolate-week

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