General Enquiries

• Week commencing 17th December was busiest-ever in the UK delivering 10% sales growth • Almost £1bn in sales for the month of December • Sales growth driven by exceptional demand for premium ranges Aldi has enjoyed its best-ever Christmas trading in the UK - with sales of almost £1bn for the month of December. The UK’s fastest-growing supermarket welcomed an influx of festive shoppers from more expensive food retailers throughout December. The week commencing 17th December was Aldi’s busiest-ever in the UK, with sales over 10% higher than the previous year. Aldi’s strong sales performance was driven by a surge in demand for its premium Specially Selected and Exquisite lines. Giles Hurley, CEO of Aldi UK, said: “Our Christmas range was the largest and most innovative yet and caught the imagination of our customers, who visited our stores in record numbers. “Although we saw strong growth across all key categories, the standout performance was in our Specially Selected brand where shoppers treated themselves to premium products for a fraction of the price they would have paid elsewhere for similar quality products.” “A key factor behind our record performance was the collective commitment, energy and enthusiasm of all our colleagues, and I want to thank them for all their hard work at this exceptionally busy time.” Aldi sold more than 17m bottles of wine, Champagne and Prosecco during December - equivalent to 3.2m glasses per day. It also sold nearly 50m mince pies and almost 100m sprouts. The supermarket, which opened its 800th UK store during the fourth quarter of 2018, also donated all unsold fresh food to charities on Christmas Eve amounting to almost 800,000 meals. More than 500 charities across the UK were matched with a local Aldi store and received a food donation, including fruit and vegetables, fresh meat and fish, and bread. Looking to the year ahead, Giles Hurley added: “We begin the New Year with great momentum as the UK’s fastest-growing supermarket and on the back of record Christmas sales. “This has been achieved by bringing amazing-quality groceries at the lowest prices to our customers and this remains our key focus for the year ahead.” Aldi opened over 65 new stores during 2018, increasing its total store estate to 827 at the end of the year. It remains on course to achieve its long-term target of 1,200 UK stores by the end of 2025. The supermarket’s share of the UK grocery market currently stands at an all-time high of 7.6%. ENDS 1st December 2018 – 31st December 2018. Stores closed on Christmas Day and Boxing Day.

14
Dec

ALDI PREDICTS ‘PERKY’ PORT SALES THIS CHRISTMAS

Aldi set to sell half a million bottles of Port this year, as the tipple’s popularity soars
Supermarket launches its first ever White Port – a trendy alternative to G&T when mixed with tonic

Supermarket Aldi has announced it is expecting to sell half a million bottles of port by the end of the year, as the traditional tipple continues to soar in popularity amongst UK drinkers.
Shredding its reputation as an old-fashioned drink, the tipple has seen a resurgence in recent times, emerging as the UK’s fastest-growing fortified drink, compared to dwindling sherry sales – which have halved, from 22 million bottles 12 years ago to 10 million[1]. This year, the Institute of Douro Wine (IVDP) declared that exports to the UK were up 5.65% compared with 2010.
Aldi saw port sales increase by 85% YOY in 2017 and anticipates to beat these record sales this year as shoppers stock up for the Christmas season. As a result, the retailer has expanded its award-winning port range by 250%*.
Aldi will also be stocking a White Port (£7.99) for the first time ever this season. Heralded as a twist on the classic G&T when mixed with tonic, the golden wine has taken the UK by storm with sales up by 70% this year alone.[2] The tipple has proved particularly popular amongst health-conscious millennial drinkers, as it has an ABV of around 20% compared to 40% for gin.
Other bottles in Aldi’s range include Maynard's 30 Year Old Tawny Port (£34.99) and Maynard's 2014 LBV Port (£9.99), which recently won coveted Gold medals at the International Wine Challenge.
Aldi’s wine expert, Sam Caporn Mistress of Wine, comments: “Port is definitely seeing a comeback, thanks to its versatility – from fresh white styles that work with tonic, to the more traditional LBV and Tawny varieties. Aldi’s award-winning range has something for everyone this Christmas, and at such amazing value prices – I’ll certainly be stocking up!”
Julie Ashfield, Managing Director of Buying at Aldi UK, adds: “Our award-winning Maynard’s range is made exclusively for Aldi by longstanding suppliers Barao de Vilar, who make some of the world’s best port. Our UK buying team’s close working relationship with these renowned winemakers is integral to bringing such quality bottles to our store shelves, at unbeatable prices.”

How to make the perfect White Port & Tonic, according to Sam Caporn MW, Aldi’s Wine Expert:

Fill a tall tumbler with plenty of ice
Add 1-part White Port to 2 parts tonic
Gently stir
Garnish with lemon or lime – or a spring of mint, for a little twist

* Aldi’s core port range:

Fletcher’s Ruby Port (£6.39)

* Aldi’s winter seasonal port range (increased for Christmas):

Maynard’s White Port (£7.99)
Maynard’s Pink Port (£7.99)
Maynard’s Ruby Reserve Port (£4.99)
Maynard’s LBV Port (£9.99)
Maynard’s 10-Year-Old Tawny Port (£10.99)
Maynard’s 30-Year-Old Tawny Port (£34.99)
Maynard’s Premium Port Selection (£34.99)

[1] Neilson data – sourced 04/12/18 Harpers: https://bit.ly/2DX0ylM

[2] The Drinks Business – sourced on 04/12/18 https://bit.ly/2zrspKr

14
Dec

ORANGE THURSDAY IS BACK! AUCTIONS SPEAK LOUDER THAN WORDS AS ALDI RELEASES 10 LIMITED EDITION TOYS TO RAISE MONEY FOR TEENAGE CANCER TRUST

10 new-look limited edition Kevin & Katies to be auctioned on eBay at 5pm on Thursday 6^th December

Following the launch of its sell-out cuddly plush toy range on ‘Orange Thursday’ last month, Aldi is auctioning ten limited-edition Kevin and Katie plush toys in a bid to raise even more money for Teenage Cancer Trust.
The special editions of the nation’s favourite cuddly root vegetables don festive outfits and will be auctioned through an official eBay partnership from 5pm on Thursday 6^th December. Fans will have the chance to bid over ten days and all proceeds will go to charity.
Julie Ashfield, Managing Director of Buying at Aldi UK comments: “Kevin and his family have built up a pretty big fan base and demand for the toys has grown as a result each year. We are thrilled to partner with eBay on this initiative and are rooting for Kevin fans across the nation to help us raise money for this fantastic cause. This will help take us one step closer to reaching our £5million fundraising target for Teenage Cancer Trust , to help ensure that no young person faces cancer alone.”
The auction is expected to be of huge interest, as eBay reveals searches for Aldi’s must-have plush toys on the online auction house took place once every 1.5 seconds the day the toys first appeared in stores. What’s more, on Sunday 25^th November, ‘Kevin the Carrot’ was the second most searched term on the entire website.
Rob Hattrell, Vice President of eBay UK said: “We are really proud that eBay for Charity has helped raise over £350,000 for the Teenage Cancer Trust since 2011. Partnering with Aldi to sell official Kevin the Carrot limited edition toys is a fantastic way to raise even more for this vital cause, and I’d urge as many Kevin fans as possible to take part in Thursday’s auction.”

12
Dec

CHRISTMAS SHOPPING JUST GOT INTERESTING… ALDI LAUNCHES NEW BEAUTY-FULL GIFTS

Sell out Naturals Eye Palettes are back with two NEW variants
Six NEW fragrances and NEW nail varnish gift launch for first time

There has never been a better time to visit Aldi, the supermarket is launching amazing NEW fragrances, two NEW Lacura Eyeshadow Palettes and a NEW Lacura Nail Varnish Gift Set, just in time for Christmas.
Available to pre-order online from 2^nd December and in stores on 6^th December, these gorgeous items are sure to impress the beauty-fanatics in your life. As with all Specialbuys, once they’re gone, they’re gone - so be quick!
First up… NEW Naturals Eye Shadow Palettes
Available in two NEW palettes, Intense and Smokey, each one costs just £5.99. Wearable throughout the festive season, each palette features 12 new shades in a variety of smooth and lightweight textures, including shimmer, matte, and satin - to blend your way to fabulous! Why not buy as a gift to sparkle up a loved ones stocking this Christmas?
Next… NEW Fragrances

Aldi is also introducing a collection of NEW fragrances which promise to make a lovely surprise gift this Christmas.
For men, there are four NEW fragrances costing just £6.99 each (100ml). Inspired by leading premium scents like Paco Rabanne’s One Million, each of the new fragrances offer a long-lasting and quality scent for a fraction of the high-end price, perfect for everyday wear.
With something for everyone, the men’s collection includes the Victory Eau De Toilette which has a distinctive amber, mandarin and tonka musk scent, the Masculine Eau De Toilette with a sweet and oriental aroma, the Steel Eau De Toilette, which is made with herbal and mossy notes and the L’Eau Eau De Toilette which has a fresh, citrusy scent.

For women, there are two NEW scents available, priced at £6.99 each (100ml). Both promising to make a beautiful gift in luxurious packaging, the 5^th Element Eau De Toilette with notes of rose and Jasmin and the Feminine Eau De Toilette with a woody, fruity aroma.
Finally, NEW Lacura Gel Nails Gift Set
Presented in a festive black and gold packaging, Aldi’s NEW Lacura Gel Nails Gift (£6.99) is a collection of six winter shades, ranging from natural nudes, dark metallics and glamourous glitters. Perfect for a Secret Santa gift, stocking filler, or of course a gift to yourself! The new nail set is sure to fly off the shelves from the second it launches.
ENDS

30
Nov

SAVE ON THE SLOPES WITH ALDI’S LATEST SKIING COLLECTION

The whole family can save up to 87% compared to other high street brands*
A family of four can purchase the essentials for under £142**

Supermarket Aldi’s ever-popular Ski range is back – and it promises to be bigger and better than ever before. Available to purchase online in store now, the new range of top-quality ski gear offers an astounding 87% saving for a family of four vs. other high-street competitors.
Available while stocks last, the range aims to make skiing more accessible to more families, with an entire outfit costing just £41.97 for an adult (Ski Roll Neck top, £3.99; Ski Trousers, £17.99; and Ski Jacket, £19.99) and just £28.97 for a child (Ski Top, £5.99; Salopettes, £9.99; and Ski Jacket, £12.99). In total, setting customers back only £142 for 2 children and 2 adults.
Skiers can also let their slope style shine with Aldi’s extensive range of accessories and equipment, including a Ski Helmet (£19.99), Ski & Snowboard Goggles (£7.99), Adults Technical Ski Gloves/Mitts (£4.99) and Softshell Accessories (£5.99) - all available in a combination of colours and styles that can be mixed and matched to create different looks.
*Here’s how Aldi’s Ski range stacks up against high street competitors:

ALDI (ADULTS)	MOUNTAIN WAREHOUSE (ADULTS)	GO OUTDOORS (ADULTS)	SNOW AND ROCK (ADULTS)
Men’s/Ladies’ Roll Neck Top £3.99 Men’s/Ladies’ Ski Trousers £17.99 Men’s/Ladies’ Ski Jacket £19.99	Long Sleeve Round Neck Top £14.99 Ski Pants £59.99 Ski Jacket £79.99	Long Sleeve Base Top £30.00 Women’s Salopettes £50.00 Ski Jacket £55.00	Men’s Belay Long Sleeve Top £33.00 Men’s Denysy Snowpants £80.00 Planks Feel Good Jacket £159.95
TOTAL £41.97	TOTAL £154.97	TOTAL £135	Total £272.95
% saved by shopping at Aldi:	Save 73% with Aldi	Save 69% with Aldi	Save 85% with Aldi
ALDI (KIDS)	MOUNTAIN WAREHOUSE (KIDS)	GO OUTDOORS (KIDS)	SNOW AND ROCK (KIDS)
Junior Ski Top £5.99 Children’s Ski Salopettes £9.99 Boy’s/Girls’ Ski Jacket £12.99	Seamless Youth Round Neck Top £19.99 Softshell Kids Trousers £19.99 Kid’s Jester Jacket £80.00	Children’s Flow Form Top £20.00 Children’s Salopettes £40.00 Kid’s Jester Jacket £80.00	Kid’s Warm Crew Long Sleeve Top £20.00 Girl’s Silica Snow Pants £159.00 Girl’s/Boy’s Regor Jacket £115.00
TOTAL £28.97	TOTAL £119.98	TOTAL £140	Total £294
% saved by shopping at Aldi:	Save 76% with Aldi	Save 79% with Aldi	Save 90% with Aldi
Total for family of 4 and % saved by shopping at Aldi:	TOTAL £549.90 Save 74% with Aldi	TOTAL £550 Save 74% with Aldi	TOTAL £1133.90 Save 87% with Aldi

Aldi’s Specialbuys Skiing range is available to purchase online and in stores nationwide, while stocks last
**Whole family based on ski essentials for two adults and two children, for a total cost of £141.88. Adult ski essentials include a Men’s/Ladies’ Ski Top (£3.99), Ski Trousers (£17.99) and Ski Jacket (£19.99). Children’s ski essentials include a Junior Ski Top (£5.99), Boy’s/Girl’s Ski Jacket (£12.99) and Children’s Ski Salopettes (£9.99)

Product	Price
SKI HELMET (ONLINE ONLY)	£19.99
M/L/J MERINO ZIP/ROLL NECK TOP	£19.99
LADIES’ SKI JACKET	£19.99
MEN'S SKI JACKET	£19.99
M/L MERINO THERMAL TOP	£17.99
MEN'S SKI TROUSERS	£17.99
LADIES’ SKI/SOFTSHELL TROUSERS	£17.99
M/L MERINO THERMAL LONG JOHNS	£17.99
LADIES’ WINTER BOOTS	£14.99
JUNIOR SNOW JACKET	£14.99
MEN'S WINTER BOOTS	£14.99
CHILDREN'S SKI JACKET	£12.99
M/L SKI TOP	£9.99
SKI SALOPETTES/JUNIOR SNOW TROUSERS	£9.99
CHILDREN'S SNOW BOOTS	£9.99
M/L SKI & SPORTS BASE LAYER SET	£8.99
SKI & SNOWBOARD GOGGLES	£7.99
JUNIOR SNOW & SPORTS BASE LAYER SET	£6.99
M/L FLEECE MIDLAYER	£6.99
SOFTSHELL ACCESSORIES	£5.99
JUNIOR SKI TOP	£5.99
M/L TECHNICAL SKI GLOVES/MITTS	£4.99
M/L SKI ROLL NECK TOP	£3.99
MICROFLEECE TOP/BOTTOMS	£3.99
JUNIOR SNOW GLOVES/MITTENS	£3.99
COSY CABIN SOCKS	£2.99
M/L SKI SOCKS 1PK	£2.99
M/L FLEECE LINED KNITTED HAT/SNOOD	£2.99
MULTI-FUNCTIONAL HEADWEAR	£2.99
CHILDREN’S SKI GLOVES/MITTENS	£2.99
FAIRISLE CABIN SOCKS 2PK	£2.99
FLEECE LINED KNITTED HAT/SNOOD/SCARF	£1.99
CHILDREN'S SKI SOCKS 1PK	£1.99

30
Nov

HOTEL LUXURY AT ALDI PRICES – JUST IN TIME FOR CHRISTMAS

30
Nov

OVER HALF FACE “TURKEY TRAUMAS” THIS CHRISTMAS Aldi is encouraging the nation to beat their fears and take part in a Turkey Trial on 4th December

In the run up to Christmas, 58% of UK adults planning to cook turkey for Christmas have fears about the meat
Yet 82% of the nation that celebrate Christmas have never practiced cooking the Christmas meal in advance
Top three turkey traumas were revealed as drying out the turkey, serving raw poultry or not having enough space to cook everything
Aldi will be providing live cooking advice from a turkey expert on Twitter on 4^thDecember, aka the Turkey Trial Day

With only 23 days until Christmas, new research by supermarket Aldi reveals that over half of UK adults who are celebrating Christmas and plan to cook turkey (58%) have worries about the meat. New research carried out by YouGov has revealed the top “turkey traumas” they have for the big day are:

Drying out the meat topped the list of worries (25%)
Fears of serving a raw turkey (21%) AND not having enough space in the oven to cook everything (21%)

4. Not knowing when the turkey is cooked (12%) took fourth place
5. Not knowing how long to cook the turkey for (10%) AND not defrosting the turkey in time (10%) shared the fifth place

Despite being the most highly anticipated dinner of the year, a HUGE 82% of the nation who celebrate Christmas admitted they have never practiced cooking the Christmas meal in advance. To help the big day run smoothly, Aldi is urging the nation to take part in a Turkey Trial Day on Tuesday 4^th December, where nervous chefs can practice cooking the turkey and all the trimmings exactly 3 weeks before the big day*. They can also join the Twitter party hosted by Aldi and ask for advice from Aldi’s turkey expert by tagging @AldiUK and using #TurkeyTuesday.

Will and Mick Binder, the supplier of Aldi’s Specially Selected Exquisite Turkey, says: “Cooking the turkey is easy, especially if you have been practicing. If you’re after some additional expert advice, follow my top tips to ensure your turkey is as succulent and tasty as possible:

Take the bird out of the fridge at least 2 hours prior to cooking. If it’s too cold going into hot oven, it will affect the texture and increase cooking time

Use the giblets for your gravy! I place them around the bird in the roasting tin
Start cooking the bird breast side down – that way the juices percolate into the breast. Turn the bird half way through to ensure the skin is nice and crispy
Half way through the cooking, pierce the thigh right down through to the bottom. This will release more lovely juices for cooking the bird in and will also allow the heat to get in to that tricky area easily
Allow your cooked bird to rest and don’t cover it as it will need to release its heat. Leave it for at least 30 minutes, so factor this into your preparation timings.”

With Aldi’s range of fresh, free range turkeys hitting stores from 19^th December, customers can pick up an Aldi Oakhurst frozen turkey (£9.99, 2.8-4kg) for their practice run and join the conversation @ALDIUK for tips and advice. Aldi’s deliciously fresh parsnips, carrots and potatoes are also available at amazing prices all year round, which will accompany the meat perfectly.

When it’s time to enjoy the masterpiece (or if things get a little heated in the kitchen!), a glass of Jean Bouchard Chablis, or A.O.C. Lirac for those who prefer red, will be the perfect wine to match with the turkey.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

*Turkey Trial Day is taking place on Tuesday 4^th December, exactly 3 weeks before Christmas day, as Google searches for Christmas planning (2017) saw a peak exactly 3 weeks before Christmas last year, with searches for turkey rapidly increasing across December - https://trends.google.com/trends/explore?date=2017-12-01 2017-12-30&geo=GB&q=Christmas planning

Top five turkey traumas identified by supermarket Aldi:

Drying out the meat when cooking (25%)
Joint second place: Not having enough space in the oven to cook all the other elements of the Christmas meal (21%) AND undercooking the turkey (21%)

4. Not knowing then the turkey is cooked (12%)
5. Joint fifth place: Not knowing how long to cook the turkey for according to its weight (10%) AND not defrosting the turkey in time for when it needs to be cooked (10%)

This research was commissioned by Aldi and carried out by YouGov. Total sample size was 2061 adults, of which 651 are celebrating Christmas and plan to cook turkey. Fieldwork was undertaken between 5th - 8th October 2018. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

23
Nov

SHARE THE SWEET TASTE OF CHRISTMAS

SHARE THE SWEET TASTE OF CHRISTMAS WITH ALDI
ALDI LAUNCHES RANGE OF TRADITIONAL FESTIVE TREATS TO SHARE WITH FELLOW FOOD LOVERS

It’s the most wonderful time of the year… for food! What better way to celebrate the season of goodwill than sharing delicious treats with your loved ones? This winter, supermarket Aldi is offering an irresistible range of traditional pastries, cakes and sweet pies, all created to be enjoyed with others.

Showcasing the best of British and continental festive favourites, there is something to suit every taste at the Christmas table. So, whether you’re hosting Christmas dinner, or looking for a delicious treat to take as a gift, with all items under £7, you can impress for less with Aldi’s sharing selection.

Light and luxurious Italian breads make for a sophisticated sharing experience…

For something a little different, why not try the Specially Selected Pandoro (750g, £3.29)? This traditional festive Italian sponge cake is light and airy, made to a heavenly Veronese recipe. This stunning dinner table showpiece is in stores now.

Aldi’s Specially Selected Exquisite Panettone (800g, £6.99) is made from 40-year old mother dough from the Venezia Giulia region, and packed full with fruity apricots that perfectly complement the subtle hints of Prosecco.
Available from 14^th November.

Extend the hand of goodwill around the table this year with the hand-finished Specially Selected Exquisite Sharing Mince Pie (£3.99, 549g), made with premium Morello cherry mince, encased in an all-butter pastry and topped with golden Morello and red glace cherries. On sale 14^th November.

Marzipan and cherries are blended into the Specially Selected Luxury Topped Stollen (£3.99, 600g) to bring lots of lovely flavour to every bite. Finished with a sweet
apricot glaze and a drizzle of Black Forest cherry kirsch. Available from 14^th November.

Looking for something a little lighter for guests to help themselves to? Aldi’s NEW Exquisite Florentine Selection (£4.99) will be launching in store on 14^th November. Crafted by master bakers in the heart of the English countryside, the caramel recipe is combined with only the finest ingredients, including flaked almonds, sultanas and mixed peel, each topped with a layer of indulgent dark, milk or white Belgian chocolate. Delicious!

Or for a delightfully decadent bite-size treat, Aldi’s Specially Selected Brownies and Blondies (£3.29) will satisfy any guest’s sweet tooth. The brownies are flavoured with delectable chocolate and raspberry, and the blondies are a mouth-watering blend of white chocolate and cranberry. Available in store from 17^th December.

Each of these delectable sweets can be found in Aldi’s Specially Selected range, which is created using the finest quality ingredients and time-honoured recipes to create truly luxurious Christmas treats, all at the amazing value prices Aldi customers know they can depend on.

23
Nov

BIG ON THOUGHT, SMALL ON BUDGET SHOP ALDI’S AMAZING CHRISTMAS GIFTS FOR £5, £10 & £20

Christmas is a time for giving, and whether you’re on a £5 limit for work Secret Santa or looking for something more meaningful to wow someone special supermarket Aldi has a wide range of gifts at every budget point this Christmas.

From present for foodies, wine lovers, beauty fanatics and more there is something for everyone at Aldi:

£5 AND UNDER

For fudge fans, gift them with a sweat treat with an extra kick with the Specially Selected Fudge Bauble. Available in a choice of either gin or salted caramel flavour this tasty treat is encased in a decorative, festive tin bauble. Perfect for putting on the tree. On sale 14^th November, £2.49 (100g).

Cheese lovers will delight in the delicious trio of Specially Selected Chutney Gift Set. Containing a selection of sticky fig, chipotle chilli and balsamic chutney jar flavours, this is the perfect partner for any cheese board this Christmas. On sale 13^th December, £2.99.

The ideal gift for someone with a sweet tooth, these Moser Roth Flaked Truffles are too good to pass up this Christmas. Available in a choice of milk, white and dark flavoured Fairtrade chocolate -choosing just one will be difficult! On sale now, £2.99 (150g).

The perfect gift for the outdoorsy type, or simply those who suffer from cold feet! Aldi’s Chunky Wool 2 pack Blend Socks or Heat for your Feet socks are great for wearing with outdoor boots and wellies, or simply lounging around the house. On sale 11^th November, £4.99 and £1.99.

£10 AND UNDER

Gift someone special with a gorgeous smelling home this Christmas with the Luxury Gift Set. This heavenly set includes a candle, reed diffuser and room spray available in Velvety Rose & Oud scent. On sale 6th December, £9.99.

For soft, subtle hands this cold season the Luxury Mini Hand Cream Set is the perfect gift! These gorgeous minis keep hands feeling, looking and smelling amazing available in a choice of scents including pomegrante, peony & velvety rose. On sale 6^th December, £7.99.

For the beauty lover in your life who is always on top of the latest trends surprise them with Broadway Shape & Glow. This ultra-glam, sleek contour kit is designed to define and sculpt their already gorgeous features, ready to hit the Christmas party season in style. On sale 18^th November, £6.99.

Back by popular demand, is Aldi’s highly indulgent Rubis Chocolate Wine. This fortified wine blends quality Tempranillo grapes with premium chocolate essences. Full of flavours of spice, vanilla and fresh cherries, this wine has a rich, velvety texture, with delicious chocolate notes and a hint of sweetness. On sale 14^th November, £9.99

£20 AND UNDER

A chocolate gift of dreams! Aldi’s hand-crafted Specially Selected Exquisite Chocolate Carousel is designed by expert chocolatiers in the UK. With four chocolate horse lollipops this is the ultimate Christmas dinner show stopper and the perfect gift for any host. On sale from 14^th November, £14.99 (800g).

For something a little more unusual, why not gift Aldi’s chic Retro Corded Home Phone? Available in two different styles, cream and chrome option, grey, duck egg blue or cream each comes with a redial button and mechanical bell ringer, just like an original! On sale from 18^th October, £19.99.

For a gift that will really wow, there is the Hurricane Gift Candle. This magnificent candle will take pride of place in any room, available in Pomegranate and Lime, Basil & Mandarin. Designed to fill their home with an aroma to last all Christmas season long, with 200 hours of burning time. On sale 6^th December, £19.99 UNDER EMBARGO O1.12.18

23
Nov

BIGGER IS BETTER THIS CHRISTMAS WITH ALDI

Supermarket Aldi has made Christmas bigger and better this year, with larger than life treats to share with family and friends. From a giant Pig in Blanket to an 8-bottle Methuselah of Prosecco, these supersized favourites are guaranteed to bring everyone together this Christmas.

Make dinner banging with Aldi’s colossal Pigs in Blankets (£2.99 for two). These succulent, foot-long, fresh British pork sausages are wrapped in smoked streaky bacon and will be in stores from Thursday December 6^th.

Why not entertain friends with Aldi’s giant Specially Selected Exquisite Sharing Mince Pie? This beautiful, hand-finished festive family pie can feed up to six and is made with premium Morello cherry mince and is encased in a rich all-butter pastry. The pie is topped with golden Morello and red glace cherries. In stores from Wednesday 14th November for just £3.99.

For the cheese lovers out there, Aldi’s Specially Selected Large Baking Camembert is certain to be a festive favourite with its oozingly good flavour combinations and texture. Simply bake it in the oven for a truly scrumptious dip and share. Choose from Winter Berries & Sloe Gin or enjoy the subtle spice of Chorizo. This flavoursome Camembert will be in stores from 12th December for £5.49.

Super-size Christmas like never before with Giotti Prosecco DOCG Methuselah, our first ever Methuselah-sized bottle of prosecco. A delicate wine with a refreshing acidity and soft sherbet taste, this bottle holds the equivalent of EIGHT 75cl bottles of everyone’s favourite bubbly. Available online only from 14th November nationwide (£79.99, 6l)

These larger than life festive family favourites are the perfect solution to your bringing your family that little bit closer this Christmas. Catch them in stores at Aldi this festive season.

23
Nov

ALDI LAUNCHES LUXURY COLLECTION REST & RELAXATION HAMPERS IN TIME FOR CHRISTMAS

Luxury Collection Hampers launch for the first time for only £29.99
Hampers include beauty fan favourite products and scents: Lime, Basil & Mandarin and Pomegranate
Available exclusively at www.aldi.co.uk/pamper-hampersfrom 6th December

Supermarket Aldi is making luxury home and beauty accessible to all this Christmas with the launch of two new rest and relaxation Pamper Hampers, curated with the retailer’s flagship Luxury Collection Home and Beauty range.

Available in Luxury Collection No 1 Lime, Basil & Mandarin or Luxury Collection No 3 Pomegranate, both hampers will be available to order online (www.aldi.co.uk/pamper-hampers) from Thursday 6^th December. The £29.99 hampers offer a treat for all the senses and are the perfect indulgence to pamper someone special with this Christmas.

Created with the best of Aldi’s Luxury Collection candles and beauty range, together with a bottle of Aldi’s Prosecco Superiore DOCG, each hamper uses the best ingredients sourced from around the world, for elegance, harmony and scent for home and skin.

The Luxury Collection Pamper Hamper No 1 and Luxury Collection Pamper Hamper No 3 include a Luxury Collection Candle, which is encased in a contemporary glass jar and has a generous 48-hour burn time. It also comes with the sophisticated Luxury Collection Reed Diffuser with their long-lasting fragrance and premium design they transform homes into luxurious, zen-like sanctuaries.

Now that the spa atmosphere has been created, a little pampering is in order! Each hamper comes with a Luxury Collection Hand & Body Wash to gently cleanse and condition skin, leaving it feeling extremely smooth and silky. After, indulge in the Luxury Collection Hand & Body Lotion to truly moisturise and nourish head to toe.

Last but not least, the light and refreshing Prosecco Superiore DOCG will help you toast ‘me time’ over the festive period.

Shoppers should order by 19^th December for free Christmas delivery.

Luxury Collection Pamper Hamper No 1 Lime, Basil & Mandarin, £29.99

This hamper celebrates the modern classic scent of lime, basil & mandarin. The hamper includes:

Prosecco Superiore DOCG, 75cl
Luxury Collection Lime, Basil & Mandarin Candle, 290g
Luxury Collection Lime, Basil & Mandarin Reed Diffuser, 100ml
Luxury Collection Hand and Body Lotion - Lime, Basil & Mandarin, 250ml
Luxury Collection Hand and Body Wash - Lime, Basil & Mandarin, 250ml

Luxury Collection Pamper Hamper No 3 Pomegranate, £29.99

The Pomegranate fragrance is a delightfully sweet and rich scent. This hamper includes:

Prosecco Superiore DOCG, 75cl
Luxury Collection Pomegranate Candle, 290g
Luxury Collection Pomegranate Reed Diffuser, 100ml
Luxury Collection Hand and Body Lotion – Pomegranate, 250ml
Luxury Collection Hand and Body Wash – Pomegranate, 250ml

23
Nov

LUXURY FOR YOUR LOVED ONES WITH ALDI THIS CHRISTMAS

This Christmas, treat your loved one to a pampering Luxury Collection beauty or fragrance gift set from supermarket Aldi, in-store from Thursday 6^th December. From hand creams, perfumes, candles and more, take your pick or treat your special someone to them all!

For soft, smooth and beautifully fragranced hands the Luxury Collection Mini Hand Cream Set (£7.99), is the perfect gift. These gorgeous minis keep hands feeling, looking and smelling pampered with three sensual scents: Pomegranate, Peony and Velvety Rose.

Gift someone special the Luxury Collection Gift Set, which includes a candle (250g), reed diffuser (100ml) and room spray (100ml), available in Lime, Basil & Mandarin, Pomegranate, Oak & Redcurrant or Velvety Rose. On sale 6th December, £9.99.

Embrace winter nights in with the Luxury Collection Gift Candle Set (£9.99) available in Luxury Collection Ivory or Luxury Collection Black. The Ivory collection comes with three scents: Blackberry Bay, Freesia Pear or Fig & Cassis or choose the Black Collection with Velvety Rose, Deep Amber & Ginger or Oud & Bergamot.

Treat yourself or a loved one to Aldi’s Luxury Collection Mini Fragrance Gift Set (£14.99). The set includes Luxury Collection favourites: Pomegranate, Freesia & Pear and Lime, Basil & Mandarin, as well as new fragrances: Deep Amber and Velvety Rose. With five to choose from, you’ll enjoy discovering your favourite or you could try fragrance layering to create something new. At 15ml each, they are ideal for slipping into your handbag.

For a gift that will really wow, there is the Hurricane Gift Candle. This magnificent candle will take pride of place in any room, available in Pomegranate or Lime, Basil & Mandarin. Designed to fill a home with an aroma to last all Christmas long, with 200 hours of burning time. On sale 6^th December, £19.99
UNDER EMBARGO O1.12.18

23
Nov

INDULGE IN A SHOWSTOPPING CHRISTMAS WITH ALDI’S CHOCOLATE COLLECTION

If you’re dreaming of a super luxurious, chocolate-filled Christmas, you’ll be overjoyed to know that supermarket Aldi are making dreams come true with their breath-taking collection of chocolate masterpieces, which defy their price tags.

From the most deluxe chocolate, handcrafted into edible art to irresistible rich chocolate truffles, you won’t be disappointed with the selection from Aldi this Christmas on sale from the 14^th November.

Evoking the magic and joy of a traditional 19th century merry-go-round, Aldi’s Specially Selected Exquisite Chocolate Carousel (£14.99, 800g) is a pure marvel of confection sure to captivate your guests. A centrepiece lovingly hand-constructed from creamy Fairtrade milk chocolate by a team of British expert chocolatiers, this is as stunning to behold as it is delicious to eat. From the swooping curved chocolate roof hand-dusted with shimmering edible gold and red lustre, to the beautifully detailed fine chocolate horses sitting proudly around the edge, no attention to detail has been spared!

Show up at a special Christmas get-together with Aldi’s divine slice-and-share Specially Selected Exquisite Chocolate Wreath (£7.99, 450g) to really impress. Admire its beautifully detailed festive decoration of Christmassy bows, vines and berries adorning its Fairtrade chocolate coating, before slicing to reveal a rich interior full of nutty chocolate delights.

Aldi’s Moser Roth Mini Chocolate Masterpieces (£4.99, 200g) are made with 10 delightfully handpicked UTZ chocolate masterpieces perfectly presented in a lovely chocolate gift box. These little treasures will make great stocking fillers!

If you want to treat a colleague to a delicious AND stylish secret Santa present this year, look no further than Aldi’s Moser Roth Ceramic Pot of Truffles (£6.99,100g). The rich, melt-in-the-mouth Icy Mint Snowballs and Dulche de Leche Fairtrade chocolate truffles are beautiful little balls of gleaming gold delights. The truffles are packaged in a lovely festive ceramic pot to keep after the contents have been enjoyed.

You will be able to indulge in a few delicious chocolates from the collection which are already on sale, including Aldi’s gorgeously sumptuous and Fairtrade Moser Roth Flaked Truffles (£2.49, 200g). The chocolates are available in milk, dark or white chocolate to ensure everybody in the family can satisfy their sweet tooth, no matter what kind of chocolate they prefer.

If you prefer your chocolate treats a little less innocent and a lot more spirited, the Moser Roth Gin or Whisky Box (£2.99) makes the ideal after dinner treat. These selection boxes contain bite-sized UTZ chocolates with a little shot of either Gin or Whisky.

23
Nov

THE HOTEL COLLECTION FROM ALDI

The Hotel Collection offers luxurious candles and diffusers to scent your home to create a relaxing ambience during these darker and colder winter nights and will be on sale in Aldi stores from 29^th November.

The expertly curated range will be available in three fragrances:

Crystal: A crisp scent of pure white geranium and juniper berry with florals at the heart
Equinox: A sophisticated scent of opulent amber with mandarin and sandalwood
Celestial: A luxurious scent of warm cinnamon and Tonka bean with hints of freshly ground coffee

The Hotel Collection Candle (700g, £8.99) is the ultimate mood enhancer that relaxes, refreshes and gives your home a welcoming ambiance. Encased in a sophisticated glass jar, this highly fragranced luxury 3-wick candle adds a premium touch to any coffee table, shelf or bedside cabinet .

The Extra Large Reed Diffuser (400ml, £11.99) contains a high level of fragrance that emanates through the reeds to slowly infuse any space with fragrance. Packaged in an elegantly designed gift box in black, white or grey, it’s the perfect gift this Christmas.

16
Nov

ALDI’S PARTY CHURROS ARE BACK

Following demand, supermarket Aldi’s popular Let’s Party Churros (£1.69, 210g) are back on shelves ready for the festive party season! Filled with delicious chocolate or caramel, these little treats come in packs of 12 and are ready to enjoy in only a few minutes. Just pop them in the oven for a melt in the middle result, sprinkle with the cinnamon sugar included in the pack and voila; party perfect snacks at the ready.

16
Nov

GET SET FOR CHRISTMAS WITH ALDI’S PREMIUM KITCHEN RANGE

Cooking for a crowd over Christmas can take its toll on even the most experienced cooks. Aldi’s Premium Kitchen range has everything foodies need to take the stress out of hosting a home-cooked feast – with the added benefit of looking extra fabulous – plus there’s plenty of top-quality, stylish kitchen gifts on offer too! The range is available to pre-order online from Sunday 11^th November and in-store from Sunday 18^th November, but shoppers will need to be quick because as with all Specialbuys, once they’re gone, they’re gone!

Aldi’s range of Tri Ply Copper Pans (£12.99 - £34.99) is back and better than before with a host of brand-new additions. Available in large, medium, small and mini sizes, the set includes a variety of styles – from frying pans, saucepans and milk pans, to sauté pans, woks and stock pots. Perfect either as a gift for a real foodie or just a quick and easy way to add a modern touch to the kitchen the Tri Ply Copper pans really are a must-have this Christmas.
New items include a decorative and practical Copper Trivet and Recipe Stand (£6.99 each), which will help cooks keep their cool in the kitchen and a Rotating Spice Rack (£12.99), available in brushed copper or brushed silver. The Premium Gadget Assortment (£3.49 each), available in copper or silver, has everything from can openers, peelers, nutcrackers, cork screws, ice cream scoops and garlic presses on offer.

Other must-have items
There are plenty of other gifts on offer too, including this Bodum Gift Set (£14.99), which includes a Classic French Press Cafetière made from heat resistant glass and a BPA-free, heat-retaining Travel Mug – perfect for coffee connoisseurs. There’s also a Coffee Capsule Machine (£44.99) perfect for a pick-me-up at the touch of a button.
For wine lovers, this range of Premium Glasses (£7.99 per pack of 6) is available in a choice of styles which have been specially designed to suit white or red wine, as well as champagne or soft drinks – perfect for gifting or for the table.

Aldi also has everything needed to make hosting over the festive period stress free, from a Digital Microwave (£44.99), a Dial Kettle (£24.99), and a Single Induction Hob (£29.99), to a 3 In 1 Panini Press (£19.99), a Toaster (£19.99) and a Cake Stand (£7.99).
Aldi’s Premium Kitchen range is available to purchase in stores and online from 18.11.18 while stocks last

Description	Price
DIGITAL MICROWAVE	£44.99
COFFEE CAPSULE MACHINE	£44.99
LARGE TRI PLY COPPER PANS	£34.99
MEDIUM TRI PLY COPPER PANS	£29.99
SINGLE INDUCTION HOB	£29.99
DIAL KETTLE	£24.99
MILK HEATER/FROTHER	£19.99
SMALL TRI PLY COPPER PANS	£19.99
CONTEMPORARY 4 SLICE TOASTER	£19.99
3 IN 1 PANINI PRESS	£19.99
BODUM GIFT SET	£14.99
MINI TRI-PLY COPPER PANS	£12.99
ROTATING SPICE RACK	£12.99
CAKE STAND	£7.99
PREMIUM GLASSES	£7.99
LARGE MARBLE EFFECT BAKEWARE	£6.99
COPPER TRIVET / RECIPE STAND	£6.99
SMALL MARBLE EFFECT BAKEWARE	£4.99
PREMIUM GADGET ASSORTMENT	£3.49
GRIPI SCISSORS	£2.99

www.aldi.co.uk
-Ends-
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@ClarionComms.co.uk
020 7479 0910
Notes to editors:
Aldi is the UK’s fifth largest and fastest-growing supermarket with over 775 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 4th November, Aldi grew sales by 15.5% and has a 7.6% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
The company’s current achievements and initiatives include:

Aldi was crowned ‘Grocer of the Year’ 2018 at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector. Judges singled out Aldi’s “market-beating growth” and its “willingness and ability to adapt to the needs of UK shoppers”.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and extended its commitment to the 2020 Tokyo Olympic Games.
Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 16th August 2018).
In 2018, for the fifth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

16
Nov

ALDI CELEBRATES MICKEY MOUSE’S 90TH BIRTHDAY!

Don’t be mouserable and get in on the action as Aldi celebrates the 90^th birthday of the most famous Mouse of them all. Available to pre-order online from 11^th November and to purchase in store and online from 18^th November, Mickey Mouse fans can get their mitts on a whole host of quality stationery, craft supplies, homewares and accessories - but shoppers will have to be quick because as with all Specialbuys, once they’re gone, they’re gone!

Host your own celebratory PJ party with these incredible Mickey Pyjamas (£4.99), available in two different themed designs.

But don’t just stop at PJs, Mouseketeers can have it all with these fun Mickey and Minnie Single Duvet Sets (£12.99).

Celebrate in style with these Mickey Backpacks (£6.99), available in three different designs, including 3D glitter ears, or all over print and vintage Mickey print.

No birthday celebrations of Mickey Mouse would be complete without a set of those world-famous ears. These Mickey Mouse Books (£4.99) come complete with ears and offer fans the chance to pop on their very own pair whilst following Mickey and Minnie on their latest adventures.

Aldi’s Happy Birthday Mickey range is available to pre-order online from Sunday 11^th November and available in stores from Sunday 18^th November.

The full range can be found below:

Description	Price
Mickey Single Duvet Set	£12.99
Micky Mouse Birthday Books	£9.99
Happy Birthday Mickey & Minnie Plush	£6.99
Mickey Backpacks	£6.99
Mickey & Minnie Cushions	£5.99
Happy Birthday Mickey Colouring Set	£4.99
Happy Birthday Mickey Stationary Set	£4.99
3pc Character Breakfast Set	£4.99
Children’s Mickey Pyjamas	£4.99
Mickey Mouse Slippers	£4.99
Mickey Mouse Crochet Kit	£3.99
Mickey Mouse Fabric Fat Quarters	£3.99
Mickey & Minnie Mouse Mug Assortment	£3.99
Mickey Mouse Cross Stitch Kit	£2.99

-Ends-

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@ClarionComms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to editors:
Aldi is the UK’s fifth largest and fastest-growing supermarket with over 775 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 4th November, Aldi grew sales by 15.5% and has a 7.6% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
The company’s current achievements and initiatives include:

Aldi was crowned ‘Grocer of the Year’ 2018 at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector. Judges singled out Aldi’s “market-beating growth” and its “willingness and ability to adapt to the needs of UK shoppers”.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and extended its commitment to the 2020 Tokyo Olympic Games.
Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 16th August 2018).
In 2018, for the fifth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

16
Nov

GLUTEN FREE? ALDI’S CHRISTMAS RANGE HAS YOU COVERED

If you’re one of the 13% of the UK who avoids gluten in your diet,¹ you may know how it feels to miss out on some classic Christmas favourites. That’s why supermarket Aldi has created a range of delicious gluten free Christmas foods that will leave you wanting more this festive season.

Easy to serve and delicious, you will want to devour every bite of these gluten free foods.

Specially Selected Mushroom Arancini (£2.99, 12 pack): Filled with rice, porcini mushrooms and West Country Farmhouse cheddar, these breadcrumb-coated arancini balls are also vegetarian. New for 2018, they are the perfect gluten free party food. On sale 12^th December. (V and GF)

Specially Selected Vegetable Roast and Specially Selected Nut Roast (£3.49, 2x195g): A perfect vegetarian centrepiece Choose from a Root Vegetable Roast with Camembert Sauce or a Beetroot & Brie Nut Roast with Cranberry Sauce. On sale from 19^th November. (V and GF)

Specially Selected Pork Stuffing Slab (£2.49, 350g): A meaty accompaniment to any main dish, Aldi’s British outdoor-bred pork stuffing slab comes in two flavours: Oak Smoked Bacon, Chestnuts and Roasted White Onions or Sage & Onion. On sale from 19^th December. (GF)

Specially Selected Drunken Fruits Pork Stuffing (£4.99, 400g): New this year, Aldi’s tasty British pork and drunken fruits stuffing with a sticky caramelised red onion compote is presented in a Mason Cash ceramic dish. On sale from 19^th December. (GF)

Specially Selected Stuffing Balls (£2.49, 350g): These British Pork Stuffing Balls with Sage & Onions or Cranberries, Orange Zest, Apples & Festive Spices will complete any Christmas meal. On sale from 19^th December. (GF)

Specially Selected Stuffing Yule Log (£3.99, 465g): The British pork stuffing log with apple and cranberry sausage meat and a hidden cranberry confit is hand-wrapped in smoked bacon. Decorated with orange zest, cranberries and a bay leaf, the yule log is pretty to look at and tasty too. On sale from 19^th December. (GF)

Gluten Free Mince Pies £1.35 (4 pack). These crisp, sweet, gluten free pastry pies are filled with rich mincemeat and sprinkled with a light dusting of sugar. On sale 1^st November.

Specially Selected Ice Cream (£2.49 for 480ml): Available in a range of three festive flavours, this sumptuous gluten free ice cream is available with a flavoured core of either Espresso Martini, Mince Pie & Brandy Butter or Gingerbread Latte. Instore now. (GF)

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

16
Nov

PUDDINGS FIT FOR A KING AT ALDI

Supermarket Aldi has a range of Christmas puddings to satisfy everyone from the traditional pudding aficionado to the modernist looking to impress with a flavour twist.
Aldi’s Specially Selected Salted Caramel Vodka Pudding has been thoughtfully created to perfection using juicy Mediterranean sultanas, raisins, cider-laced cranberries, brandy and rum and infused with Aldi’s salted caramel vodka. This magnificent dessert comes complete with a salted caramel miniature for flambéing at the Christmas table. On sale now, £6.99 (750g).

Dressed to impress with the most opulent taste to match, the Specially Selected Golden Topped Christmas Pudding, £8.99 (907g) is a table show stopper.
Steeped in orange liqueur, brandy and port, this wonderful pudding is intricately decorated with candied orange slices, liqueur-soaked cherries, and sprinkled with gold glitter sparkle. On sale now.
Small but mighty, the decadent Specially Selected 18-month Matured Christmas Pudding, £4.49 (454g) is perfect for an intimate dessert for two. Laced with Aldi’s XO Brandy, sherry and French cognac, this sumptuous pudding is matured for 18-months to bring out its rich flavour, and is packed with vine fruits, almonds, pecans and walnuts. On sale now.

Handcrafted using a time-honoured family recipe, the award-winning Specially Selected Exquisite Vintage Pudding (£9.99, 907g) is truly exceptional. Beautifully balanced, it contains outstanding quality ingredients including Vostizza currants, Californian raisins, Turkish sultanas and Sicilian oranges. Topped with black cherries, with hints of opulent XO Brandy, this pudding is a guaranteed crowd pleaser. On sale from 14^th November.
-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

9
Nov

PRETTY SWEET! ALDI LAUNCH GAMMON SHANK WITH HONEY BLOSSOM & BLOOD ORANGE

Fancy something a little exotic and luxurious for dinner this week? Thanks to supermarket Aldi, you can treat your taste buds to a range of tasty meats as part of their weekly Super 6 offerings, including the delicious Slow Cooked Gammon Shanks with Honey Blossom & Blood Orange for the fantastic price of just £3.29.
The sweet, yet tangy gammon shanks are made using British Farm Assured Pork, which are hand butchered and cured on the bone. Each of these truly succulent shanks have been slow cooked for over 8 hours, before being complimented with the perfect mix of sweet honey blossom and tangy blood orange.
Each pack contains two shanks in a recyclable foil tray that take just 35 minutes to cook, meaning minimum fuss and zero mess.
Look out for more Super 6 meat deals in store from Thursday 8^th November:

Pork Cumberland / Lincolnshire Chipolatas - £1.29 (340g)
Sundried Tomato and Feta Pork Burgers - £2.49 (380g)
Spanish Style Chicken Fillets - £2.99 (372g)
Lamb Madras Meal Kit - £3.99 (550g)

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

9
Nov

ENJOY A LITTLE LUXURY FOR LESS WITH ALDI’S PREMIUM HOT CHOCOLATE

Nothing screams ‘cosy winter warmer’ quite like a delicious mug of steaming cocoa on a cold day. If you fancy a taste of something truly delicious, without having to splash out, then supermarket Aldi is the place for you. You can treat yourself to Aldi’s Specially Selected Luxury Hot Chocolate (375g) for just £2.09. In store now!

Available in two scrumptious flavours both made with Fairtrade cocoa powder you can choose from the following flavours:

Decadent Hot Chocolate - a rich, luxurious chocolate drink with intense chocolate notes.

Indulgent Salted Caramel – an indulgent chocolate drink with rich chocolate notes and the sophisticated sweetness of the much-loved flavour of salted caramel.

Simply add four teaspoons into your favourite mug, add 200ml of hot milk and stir well. Why not add a few of Aldi’s Mini Marshmallows (85p, 180g) for the ultimate finishing touch before sitting back to relax and enjoy?

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

9
Nov

MORE CHEESE PLEASE! DIP INTO SOMETHING SPECIAL FOR CHRISTMAS WITH ALDI’S INDULGENT CHEESE RANGE

Tis the season for sharing and with supermarket Aldi’s new baking cheese offering, there’s never been a better excuse to invite your loved ones over for a cheese feast. Made from the finest quality cheeses infused with bold, exciting flavours, enjoy the ultimate premium fondue experience (without the alpine price tag), thanks to Aldi’s amazing everyday prices.

NEW Specially Selected Exquisite Baking Reblochon - this renowned velvety-smooth, semi-soft mountain cheese originates from the Aravis mountains in the French Alps. When baked, the delicate subtle flavour and beautifully supple texture is enhanced to create a truly luxurious taste sensation that will delight and impress at any festive occasion.

On sale 12^th December, £6.99 (450g)

NEW Specially Selected Large Baking Camembert - a firm favourite when it comes to entertaining, the Specially Selected Large Baking Camembert has the creamy earthiness you’d expect, with an extra thrill from exciting new topping flavour combinations.
For the first time this year to reflect the latest trends, choose from Sloe Gin Glaze & Berries with a gold lustre, or a warm zingy Chorizo.
On sale 12^th December, £5.49 (560/600g)

NEW Specially Selected Sharing Bread with Camembert - The ultimate love-match, as nothing goes together better than bread and cheese and this divine sage, onion and cranberry tear-and-share bread wreath has found its soulmate with its centrepiece of a whole French camembert.
On sale 12^th December, £3.99 (800g)

NEW Specially Selected Cheese Bakes - the classic British Cheddar cheese bake has long been loved for its melting texture and depth of flavour. With new varieties of Chorizo, Cider or Jalapeno, you’ll dive in again and again.
On sale 30^th November, £2.79 (150g)

Baking Camembert is the perfect little Normandy Camembert proving that good things do come in small packages. This soft cheese comes in three special flavours: Sweet Tomato & Chilli, Sweet Orange & Cranberry Marmalade or White Onion.
On sale 30^th November, £2.59 (290g)

9
Nov

KEVIN THE CARROT SURVIVES DRAMATIC ORDEAL, RETURNING AS ALDI’S CHRISTMAS HERO

Supermarket Aldi reveals the fairy tale story of 2018’s Christmas campaign

He was nearly toast after a perilous accident, but now, supermarket Aldi can announce Kevin the Carrot is back, reviving his role as the nations’ favourite Christmas hero with the campaign launching on Friday 9^th November at 7pm during ITV News.

The 60 second film follows the Aldi Christmas teaser, which has been playing out to audiences over the last week. The social outpouring has further reinforced his popularity with tweets including:

'Poor #KevinTheCarrot who will save him...'
'Please @AldiUK tell me Kevin will be ok? #SaveKevin'
'Christmas isn't Christmas without Kevin. I'm so worried about him, it's been days now and Katie & the kids must be so worried too. #Savekevin'

Viewers have been left in nerve-wracking suspense, guessing whether Kevin survives after crashing his truck in treacherous conditions in the snow. Friday’s 60-second launch advert introduces a new character, Pascal the Parsnip, who is on a mission to cause misery to returning favourites Kevin, his loving wife Katie and their three children: Chantenay, Baby Carrot and Jasper. With fatherly instincts at the root of Kevin’s bravery, he manages to overcome the perils of the Parsnip throughout the fairy tale adventure.

Award-winning actor Jim Broadbent returns to narrate the festive adventures of Kevin and his family and viewers may also recognise the soundtrack from Edward Scissorhands.

Aldi’s Christmas adverts will run throughout the festive season and will feature Kevin the Carrot re-telling well-loved bedtime fairy tales. Stories will include ‘Kevin the Carrot and Pea-nocchio’, ‘Katie the Carrot and the Fairy Cake Mother’ and ‘Kevin the Carrot and RhubarbStiltskin’.

Adam Zavalis, Marketing Director at Aldi UK, said: “Kevin the Carrot is loved by our customers and we felt it wouldn’t be an Aldi Christmas this year without the Carrot clan.

“Whilst Kevin gets up to more adventures, this time it’s all within the context of fairy tale stories being read to the family and each story brings to life our very best Christmas produce. From starters and turkeys to fresh meat offers and desserts, the campaign reminds our customers that with Aldi’s everyday amazing value, everyone can have a fairy tale Christmas!”

In addition to the Plush Kevin the Carrot (£3.99) and Plush Katie the Carrot (£3.99) soft toys, this year you can add to the collection with the new Pascal Parsnip soft toy (£3.99) and a Giant (metre tall) Kevin Plush (£19.99). Christmas decorations, a Kevin and Katie story book (£2.99) and novelty gift mug (£2.99) will also be available to buy from 22^nd November in support of Aldi’s charity partner Teenage Cancer Trust.

Customers may also get a glimpse of the festive #KevintheCarrot trucks which will travel the country making deliveries to stores as part of Aldi’s Christmas campaign.

-ENDS-
For more information, contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

9
Nov

ALDI SET TO MAKE A BIG SPLASH WITH NEW MERMAID BARBIE

Aldi is stocking Barbie for the first time ever, just in time for Christmas
Shoppers can save 46% when shopping at Aldi[1]

This Christmas, Aldi will be offering shoppers the chance to pick up the most popular doll toy in history[2] as part of its biggest ever Branded Toys range.
Since making her European debut in 1961, more than one billion Barbie dolls have been sold[3]. Now, as her 60^th birthday approaches, supermarket Aldi has announced two brand-new additions to its Specialbuys range - which will be available to pre-order online from Sunday 18^th November and in-store from Thursday 22^nd November.

What’s more, savvy shoppers save up to 46% on these popular Barbie toys when shopping at Aldi, compared to supermarket competitor Asda.[1]
Little ones can bring the Christmas magic to life by transforming Aldi’s Dolphin Magic Mermaid Barbie Doll (£14.99) from Barbie to mermaid and back again with her stylish two-in-one outfit. Barbie’s coral dolphin friend is the perfect bath-time companion, push his tail to hear him create dolphin sounds.
Kids can dive into a new adventure with Aldi’s Dolphin Magic Snorkel Barbie Doll (£14.99); her brightly coloured top and shorts change from blue to pink in warm water, revealing a fresh new look. To accompany Barbie on her journeys above and below sea level, this set includes Barbie’s water-squirting puppy and dolphin friend.
However, shoppers must be quick if they want to pick up this perfect gift, because as with all Specialbuys, once they’re gone, they’re gone

www.aldi.co.uk/c/specialbuys

Buyer	Product Code	Description	Price
CM	86568	Barbie Doll	14.99

[1] Compared to Asda https://direct.asda.com/george/toys-character/dolls-playsets/barbie-dolphin-magic-snorkel-fun-friends/050480013,default,pd.html 22/10/2018

[2] https://www.marketing91.com/top-toy-companies-in-world/

[3] https://www.marketing91.com/top-toy-companies-in-world/

2
Nov

BANGIN’ BANGERS FOR BONFIRE NIGHT WITH ALDI

Prepare to have your taste buds ignited this Bonfire Night as supermarket Aldi offers not one, but two exciting new sausages. Bursting with flavour, Aldi’s Specially Selected Pork, Honey and Mustard Sausages (£1.99) and Specially Selected Porky Whites Honey Roast Rings (£1.99) are perfect for warming up during the cold and dark evenings.

Hand-trimmed, minced and blended, Aldi’s Specially Selected Pork, Honey and Mustard Sausages (£1.89) are made with 100% British pork, blossom honey and English and Wholegrain mustard to give them an extra spark of flavour.

Using only the finest cuts of British pork and a hint of pure honey to give a delicious honey-roasted flavour, Aldi’s Specially Selected Porky Whites Honey Roast Rings (£1.99) have the right touch of sweetness. Serving four people per pack, the plump, succulent pork rings certainly give you more bang for your buck!
Make sure you get your hands on these amazing offers in time for Bonfire Night! Look out for the additional fresh meat offers to complete your feast:

Garlic and Herb Chicken Legs (£1.99)
Specially Selected Pork Fillet Medallion (£2.89)

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

2
Nov

ALDI LAUNCH FIRST EVER LUXURY COLLECTION BEAUTY ADVENT CALENDAR FOR ONLY £49.99

Enjoy 24 days of luxury on your countdown to Christmas
NEW for Christmas 2018, includes 24 miniature beauty and fragrance favourites from Aldi’s Luxury Collection range

Make the Christmas countdown extra special for you or a loved one this year, with supermarket Aldi’s NEW Luxury Collection Advent Calendar (£49.99), featuring a range of gorgeous miniature beauty and fragrance products from the iconic luxury collection.

Each door is bursting with Aldi’s signature scents, skincare and home fragrance, so you can enjoy a luxurious treat every day leading up to Christmas this year.

The 24 unique mini luxury gifts include Body Crème, Hand and Body Lotion, Eau du Toilette, Candles and Hand and Body Washes. With fragrances including Peony, Blackberry & Velvety Rose, Lime & Basil, these perfect little portable luxuries won’t fail to please.

The 24-door calendar is presented in a high-quality cream and black box that’s perfectly re-usable. The ideal gift for a loyal Aldi fan to enjoy their favourite products every day, or for a beauty novice who wants to test out the best of the brand for the first time, this gorgeous gift is guaranteed to get everyone in the festive spirit.

Julie Ashfield, Managing Director of Buying at Aldi UK, says, “Since the launch of our Luxury Collection home fragrance and bath & body care range, we’ve been delighted with the reaction from our customers. Launching an advent calendar in this range is a result of the growing popularity of beauty advent calendars in the market and the warm response to our products. With beautiful scents and a luxurious look and feel, our Luxury Advent Calendar allows customers to enjoy a high-end product without the expensive price tag.”

Aldi’s Luxury Advent Calendar is available in store on 4^th November and available to pre order now at https://www.aldi.co.uk/luxury-advent-calendar/p/087469259634700

ENDS

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

2
Nov

ALDI STOCK EGG-STRA SPECIAL GIFTS FOR HATCHIMAL FANS THIS CHRISTMAS

This month, Aldi will launch a range of the hugely popular Hatchimals, just in time for Christmas. The sell-out toy of 2017 is a brand-new addition to the retailer’s Specialbuys range and will be available to pre-order online from Sunday 18^th November and in-store from Thursday 22^nd November. But shoppers must be quick if they want to pick up this sought-after toy for a cracking good price, because as with all Specialbuys, once they are gone, they are gone!

Aldi’s Hatchimal Glittering Owlicorn (£29.99) offers hours of fun for the little ones this Christmas. These magical creatures will take them on a journey, starting from inside the egg. Available in both pink and blue, kids will love and care for this Hatchimal egg and see its eyes light up through the shell before it pecks its way out and becomes their new best friend. Once hatched, children will be able to teach theirs to walk, dance, play games and even mimic speech!

Hatch a whole world with the Hatchimals Colleggtibles (£2.49 each), an adorable set of collectible Hatchimals that come inside small speckled eggs. Each Hatchimal belongs to a unique family and each one is a complete surprise until they hatch!

Aldi’s Branded Toys range is available to purchase in stores and online from 22.11.18 while stocks last
https://www.aldi.co.uk/c/specialbuys/toy-store

Product Code	Description	Price
86548	Hatchimals Owlicorn	£29.99
86570	Hatchimals Colleggtibles	£2.49

2
Nov

DRESS FOR THE OCCASION WITH ALDI’S RANGE OF FESTIVE FUN MATCHING FAMILY PYJAMAS AND JUMPERS

Start Christmas Day in true festive style with Aldi’s range of matching Family PJs - starting from as young as 12 months old! Priced at just £4.99 for Children’s pyjamas and £9.99 each for Men’s and Ladies, families can choose from matching elf or bear designs for Instagram-worthy ensembles.

Dress for the occasion and add some festive cheer with Aldi’s range of Christmas clothing for the whole family. For maximum impact, pair Aldi’s Men’s/Ladies Christmas Jumpers (£8.99) with the Men’s/Ladies Christmas T-Shirt (£4.99) – featuring Santa, flamingo or bauble designs.

Little ones can join in on the Christmas fun too with Aldi’s range of adorable Baby Christmas Jumpers (£4.99). Available in four designs to choose from including Santa, deer, penguins or dinosaur.

Pets are a huge part of family life so let’s not forget our four-legged friends this Christmas. Aldi’s Christmas Pet Jumpers (£4.99) are available in six designs, including elves - so pets can match the family too!

Festive super fans can indulge in a Premium Christmas Jumper (£10.99), complete with stylish tinsel and trendy sausage dog designs. Children’s Premium Christmas Jumpers (£7.99) make for a beautifully soft and snuggly addition to the winter wardrobe. Choose from a range of fun designs, including Santa, snowball, sausage dog and magical unicorn designs!

The fun never stops with Aldi’s range of fun and festive Christmas Novelty Hats (£4.99) and Children’s Christmas Hats (£2.99). Choose from a range of playful designs featuring Christmas pudding, tree, Santa, elf and even sequined antlers! Little ones can celebrate with eight different designs to choose from, including reindeer and snowmen.

Looking for stocking fillers or secret Santa gifts? Aldi has great options with its range of Men’s Novelty Christmas 2pk Socks (£1.99).
Aldi’s range of Novelty Christmas Wear is available to pre-order online from 29^th November and purchase in stores from 2^nd December, while stocks last.

Product	Price
PREMIUM CHRISTMAS JUMPERS	£10.99
LADIES' CHRISTMAS FAMILY PYJAMAS	£9.99
MEN'S CHRISTMAS FAMILY PJYAMA'S	£9.99
LADIES' CHRISTMAS JUMPER	£8.99
MEN'S CHRISTMAS JUMPER	£8.99
CHILDREN'S PREMIUM CHRISTMAS JUMPER	£7.99
CHILDREN'S CHRISTMAS JUMPER	£5.99
BABY CHRISTMAS JUMPER	£4.99
CHRISTMAS PET JUMPERS	£4.99
ADULTS CHRISTMAS NOVELTY HATS	£4.99
CHILDREN'S CHRISTMAS FAMILY PYJAMAS	£4.99
LADIES' CHRISTMAS T-SHIRT	£4.99
MEN'S CHRISTMAS T-SHIRT	£4.99
CHILDREN'S CHRISTMAS HATS	£2.99
MEN'S NOVELTY CHRISTMAS SOCKS 2PK	£1.99

www.aldi.co.uk
-Ends-
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@ClarionComms.co.uk
020 7479 0910

27
Oct

CREATE A SPOOKY FEAST THIS HALLOWEEN WITH ALDI’S SUPER 6 FRESH MEATS!

Halloween is creeping up on us and supermarket Aldi is here to help make things spook-tacular this October.

From Thursday 25^th October, pick up a pack of Specially Selected Grim Reaper Sausages for only (£1.99). Made with the Carolina Reaper – the hottest chilli in the world and with an average heat rating of 1,569,300 Scoville Heat Units – they are 400 times hotter than a Jalapeno and put the bang in banger…!

Keep your Halloween spread scary with Aldi’s Specially Selected Ghost Chilli Burgers (£2.79). Infused with a devilishly hot ghost chilli sauce and chilli seasoning they’re certainly not one for the faint hearted!
So, if you’re looking for a Halloween style challenge, why not swap classic apple bobbing for something a bit more daring from Aldi?

26
Oct

COUNTDOWN TO CHRISTMAS WITH ALDI’S BIGGEST EVER RANGE OF ADVENT CALENDERS

Christmas is coming and what better way to countdown the sleeps to the big day than with Aldi’s huge range of great-value Advent Calendars. Back by popular demand, the range includes an updated version of 2017’s bestselling Wooden Advent Calendar as well as new and exciting additions for 2018. The range is available to pre-order online from 1^st November and to purchase in stores nationwide from 4^th November, but eager fans will need to be quick, as with all Specialbuys, once they’re gone, they’re gone!

Wooden Advent Calendar
Aldi’s highly sought after traditional Wooden Advent Calendar (£9.99) is available in a choice of LED Wooden House, LED Elf and 3D Train designs. Featuring 24 individual drawers, these calendars can be filled with a variety of personalised treats in the run up to Christmas.

Toy Advent Calendar
Swap chocolate for toys with this Toy Advent Calendar (£6.99). Choose from two designs including ‘Block Tech’ containing brick figures and blocks and ‘Fashion’, which comes with bracelet making and nail sets, as well as body glitter and gems.

Disney Christmas Advent Book
Countdown to Christmas with this adorable Disney Christmas Advent Book (£9.99) and add a touch of magic to December bedtime stories. Featuring a collection of 24 timeless tales, children can follow their favourite Disney characters and discover a special story every day in the run up to Christmas.

Christmas Advent Activity Books
Keep kids entertained with these beautiful Christmas Advent Activity Books (£1.99). Filled with Christmas-themed activities for little ones to complete, each book is sure to keep children entertained over the festive season. A must-have for Christmas!

Aldi’s range of Advent Calendars are available to pre-order online from 1^tst November and purchase in stores from 4^th November, while stocks last.

PRODUCT	PRICE
WOODEN ADVENT CALENDAR	£9.99
DISNEY CHRISTMAS ADVENT BOOK	£9.99
SEW YOUR OWN CHRISTMAS ESSENTIALS	£6.99
TOY ADVENT CALENDAR	£6.99
CHRISTMAS ADVENT ACTIVITY	£1.99

www.aldi.co.uk
-Ends-
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@ClarionComms.co.uk
020 7479 0910

26
Oct

ALDI HAS CHRISTMAS ALL WRAPPED UP WITH TOP TOY PREDICTIONS

Experts behind the supermarket’s biggest toy range to date have revealed their top 10 list of Christmas toys
Must-haves include wooden kitchens, rocking horses and Hatchimals
The toys are available on the new Online Toy Store which launched on the 21^st October

With Christmas only 61 days away, shoppers can breathe a sigh of relief as supermarket Aldi has released its 10 predicted must-have toys this Christmas – all for amazing prices. From traditional wooden toys such as a beautiful ornate Wooden Dolls House for under £30 and LEGO sets from as little as £6.99, Aldi has everything shoppers need for a magical Christmas day without the high price tag.
While tech-savvy youngsters will still be able to find an electric scooter under the tree, Aldi has noticed a significant move towards classic toys that nurture children’s development. This year, the retailer predicts a shift towards retro and branded toys which encourage imaginative play as opposed to high-tech gadgets, with 70% of its top 10 falling within the traditional toy category.
Aldi’s Top 10 Toys Predictions 2018 are:

Wooden Kitchen (£29.99)
Electric Scooter (£69.99)
Wooden Playshop/Theatre (£29.99)
Fur Real Toys (£19.99)
Wooden Dolls House (£29.99)
LEGO (£6.99)
Barbie (£14.99)
Rocking Horse (or Unicorn) (£29.99)
Hatchimal Owlicorn (£29.99)
Teepee (£39.99)

Parents will be glad to hear that Aldi’s new range of great quality traditional Christmas toys are affordable and accessible for all, proving that there is no need to spend a fortune to get the latest must-have gifts for Christmas morning. Aldi has also made Christmas shopping easier than ever, as from the 21^st October, parents can peruse the new dedicated Online Toy Store, which will be regularly updated with toys, gadgets and games throughout the festive season to be delivered directly to homes across the UK.
Julie Ashfield, Managing Director of Buying at Aldi UK comments: “Christmas is such a magical time and this year we’re proud to spread some festive cheer by offering our biggest and best range of toys yet. We also know how stressful Christmas shopping can be, which is why our team of experts have been hard at work to try and take as much of the stress out of Christmas as possible by hand-picking the latest must-have toys for our customers.
With more and more Brits shopping for their gifts online, we hope our new online toy store will help to make the process much easier for shoppers and ensure that our quality products are available to more customers than ever before, including those who do not have an Aldi store nearby.”
The October Toy Event is available in stores and online via the Aldi Toy Store from the 21^st October, but shoppers will have to be quick because as with all Specialbuys, once they’re gone, they’re gone! What’s more, Aldi offer free standard delivery over £20, making their online store even more of a good find!
-Ends-

For further information, please contact the Aldi Specialbuys team on:
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

26
Oct

ALDI’S FAMOUS WOODEN TOY RANGE RETURNS TO STORES AND PARENTS CAN SAVE UP TO 70% VERSUS COMPETITOR BRANDS

Aldi takes on John Lewis with new range of classic wooden toys with savings of up to 70%
New range includes classic toys and new additions for 2018

Available now, Aldi is offering shoppers the chance to make huge savings over the Christmas period with the return of its much-loved wooden toy range, including everything from wooden kitchens and trains, to nativity sets and rocking horses.

Compared to leading toy retailer John Lewis’ range of similar products, Aldi customers can make savings of up to 70% when shopping for in-demand wooden toys this festive season, all available on Aldi’s dedicated Online Toy Store and in store now.
The full line-up of wooden toys includes family favourites such as toy garages and dollhouses, as well as a variety of wooden kitchen accessories and easels. The quality FSC certified classic wooden toys are known to support intergenerational play, and as parents become more eco aware they are quickly replacing their plastic counterparts - meaning they are a must-have gift of the festive season.
Julie Ashfield, Managing Director for Corporate Buying at Aldi comments: “Last year the range sold out so quickly and this year the range is the biggest yet. With everything from play shops and railway sets, to doll high chairs and cots, we work hard to ensure we provide high-quality products, which are also great value and competitively priced – perfect for those starting their Christmas gifting early.”
Aldi’s October Toy Event is available online and in stores now, but shoppers will have to be quick because as with all Specialbuys, once they’re gone, they’re gone!
*https://www.johnlewis.com/

The range also includes electric scooters, power boards, pool tables and trampolines.

www.aldi.co.uk/christmas

Description	Price
ZINC VOLT XT ELECTRIC SCOOTER	£ 69.99
TOY VANITY TABLE, STOOL & ACCESSORIES	£ 39.99
KID'S TEEPEE	£ 39.99
LARGE WOODEN TOY KITCHEN - GREY	£ 29.99
LARGE WOODEN TOY KITCHEN - PINK	£ 29.99
WOODEN DOLLS HOUSE	£ 29.99
TOY BOX	£ 29.99
WOODEN ROCKING HORSE/UNICORN	£ 29.99
WOODEN PLAYSHOP/THEATRE	£ 29.99
3FT FOOTBALL TABLE	£ 29.99
DOUBLE SIDED EASEL	£ 24.99
WOODEN BABY WALKER	£ 24.99
WOODEN PIRATE SHIP/GARAGE	£ 19.99
WOODEN PRAM/COT/HIGHCHAIR/TROLLEY	£ 16.99
PETER RABBIT PLUSH	£ 14.99
WOODEN RAILWAY/ROAD SET	£ 14.99
NOAH'S ARK/NATIVITY SCENE	£ 14.99
WOODEN DOLLS HOUSE FURNITURE	£ 12.99
WOODEN CASH REGISTER	£ 12.99
HOBBY HORSE/UNICORN	£ 12.99
WOODEN KITCHEN SETS	£ 12.99
GIANT PLUSH TOY	£ 12.99
WOODEN CARRY ALONG PLAY HOUSE	£ 9.99
KIDS BOXING SET	£ 9.99
WOODEN PLAY FOOD	£ 9.99
WOODEN KITCHEN ACCESSORIES	£ 9.99
GRUFFALO BOOK & PLUSH TOY	£ 8.99
PLUSH DOLL	£ 8.99
WOODEN TOYS	£ 8.99
MEASURE ME PUZZLE	£ 8.99
DEAR ZOO BOOK & PUZZLE BLOCKS	£ 8.99
SOFT TIP DARTBOARD	£ 7.99
WOODEN VEHICLES	£ 4.99
HAND PUPPET	£ 3.99
FACTS & JOKES BOOKS	£ 2.99

The following products can be found exclusively online as part of the October Toy Event:

ZINC POWER BOARD	£ 199.99
E-SCOOTER	£ 179.99
10FT TRAMPOLINE	£ 99.99
8FT TRAMPOLINE	£ 74.99
POOL TABLE	£ 69.99
AIR HOCKEY TABLE	£ 54.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
ENDS

26
Oct

HOW DO YOU LIKE THEM APPLES? ALDI LAUNCHES ORGANIC APPLE CIDER VINEGAR AT A THIRD OF THE PRICE OF LEADING BRAND

For the very first time, Organic Apple Cider Vinegar is available at supermarket Aldi. At just £1.99 for 500ml, it’s amazing value. You could buy THREE bottles of Aldi’s Apple Cider Vinegar for the same price as the market leading brand Bragg (£6.99, 473ml) – a huge 72% saving!

The high-quality organic and unfiltered apple cider vinegar, as sold by Aldi, contains a mix of natural proteins, acetic acid and friendly bacteria which gives the product its health-boosting qualities and characteristically cloudy appearance. ^[1]

Its many reported health benefits range from weight management, improved immune system and reduced cholesterol, to lower blood sugar and improved symptoms of diabetes.^[2] To enjoy its benefits in a refreshing and health-boosting drink, just stir two teaspoons of apple cider vinegar into a large glass of water.

Apple cider vinegar is also a popular folk remedy with a multitude of household and cooking uses:

For an all-natural, multi-purpose household cleaner, mix 1 cup of water with half a cup of vinegar
After a long day, why not sink your tired feet into a relaxing foot bath. Mix one part vinegar to two parts warm water for a smooth and soft result
For a great natural alternative to commercial mouthwash, mix one tablespoon of vinegar into one glass of water

Looking for cooking inspiration? Why not try apple cider vinegar in your next marinade, soup, sauce or cake to give it a tangy edge. Put your own spin on Aldi’s Spinach, Sweet Potato, Pomegranate & Avocado Salad recipe by adding apple cider vinegar to the dressing!

For more healthy products, recipes and inspiration visit www.aldi.co.uk.

-ENDS-
For more information, contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

References

Organic Apple Cider
ALDI	BRAGG
500ml £1.99 40p per 100ml	473ml £6.99 £1.47 per 100ml
% CHEAPER AT ALDI	ALDI IS 68% CHEAPER (£5.00)

*prices taken from https://www.hollandandbarrett.com/shop/product/bragg-organic-apple-cider-vinegar-with-the-mother-60013385?skuid=044298&&utm_medium=cpc&utm_source=google&gclid=EAIaIQobChMI2a-BtMLb3QIViLHtCh3k8Am9EAQYAiABEgJTT_D_BwE&gclsrc=aw.ds, September 2018

26
Oct

ESSEX OFFICIALLY THE MOST “HALLOW-KEEN” Aldi release sales data that shows Essex buy more pumpkins than anywhere else in the UK

Essex may be gleaming with more than just orange tans this Halloween, as supermarket Aldi reveals this area of the south east of England^[i] bought more pumpkins than anywhere else in the UK last year.
These Halloween happy households invested the most across Aldi’s entire range, buying almost 25,000 of Aldi’s British grown pumpkins^[ii]. That’s almost 10% more pumpkins than were bought in the Midlands^[iii] - which had the second highest rate of pumpkin popularity - and 14% more than in Lincolnshire^[iv] where 20,347 pumpkins were bought.
The Halloween spirit is lacking most amongst the Scots. The entirety of Scotland spent almost 70%^[v] less on pumpkins than Essex and the surrounding towns in south east England last October.
Aldi’s sales data also proves that as a nation, we’re scarily prepared. Most pumpkins are bought a week in advance of Halloween with Aldi predicting this week (w.c 22^nd October) to be the busiest for pumpkin sales this year.
In fact, those in the Cotswolds and the West Country areas^[vi], are most prepared when it comes to pumpkin purchasing, having bought more in the first week of October 2017 than any other region.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: ‘Pumpkins remain a staple for Halloween celebrations all over the country and there are endless opportunities for fun with our British grown pumpkins. From carving together as a family to creating fresh and delicious meals with the leftovers, the range of Aldi pumpkins allows you to get as creative as you like. There are no scary price tags either with Aldi’s amazing value.’
Aldi’s 2018 Halloween pumpkin range includes:

Large pumpkins - £0.99 (that’s over 50% cheaper than Tesco’s large pumpkin^[vii])
Monster pumpkins – £1.99

Looking for inspiration on what to do with your leftover pumpkins? Why not try these recipes ideas for fresh and delicious meals from Aldi:

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

[i] Stats refer to locations within Aldi’s Chelmsford region

[ii] Aldi’s Chelmsford region sold 23,440 pumpkins (this includes large, monster and medium pumpkins)

[iii] Stats refer to all stores within the Aldi Atherstone region which sold 21,873 pumpkins compared to Chelmsford’s 23,440

[iv] Stats refer to all stores within the Aldi region of Goldthorpe

[v] Stats look at sales of large and monster pumpkins in the Aldi Bathgate region and large and monster pumpkins sales in the Chelmsford region. Medium pumpkins were not sold in Bathgate and therefore not included in this comparison

[vi] Stats refer to all locations within the Aldi Swindon region

[vii] https://www.tesco.com/groceries/en-GB/products/275888115

19
Oct

Add a ‘pop’ to Bonfire Night with Aldi’s award-winning Champagne

Aldi has announced it will be selling its best-selling Veuve Monsigny Champagne Brut NV in a limited-edition firework design for a pocket-friendly £12.99, just in time for Bonfire Night celebrations.
Hitting the store shelves and online from Sunday 28^th October, the award-winning Champagne will be wrapped in a special design, featuring colourful, bursting fireworks. Why not stock up on a few bottles in preparation for New Year’s Eve, to start 2019 with a real bang?
Originating from the renowned Champagne house of Philizot & Fils, the complex and elegant blend of Chardonnay, Pinot Noir and Pinot Meunier grapes in this highly acclaimed fizz creates a unique and elegant taste, making it the perfect party starter.

Aldi’s Mistress of Wine, Sam Caporn comments: “In my opinion, the Veuve Monsigny is one of the very best, if not THE best value fizz sold in the UK today. In fact, one in every twelve bottles of Champagne sold in the UK now comes from Aldi.
“It has won countless awards and this striking new design is perfect for putting some sparkle into any celebration.”
The Veuve Monsigny Champagne Brut continues to go from strength to strength this year, having been awarded a Silver Outstanding medal at the International Wine & Spirits Competition, a Commended award at the Decanter World Wine Awards, as well as a Bronze at the International Wine Challenge.

Visit www.aldi.co.uk/c/wines/bubbles for more information*.

*Scottish customers are not able to buy products that fall below the MUP. Any orders placed to Scottish addresses which do not meet the requirements of MUP will be refunded.

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print

19
Oct

CREATE A SPOOKY FEAST THIS HALLOWEEN WITH ALDI’S SUPER 6 FRESH MEATS!

19
Oct

DESCEND INTO A WORLD OF SALTED CARAMEL INDULGENCE WITH ALDI THIS CHRISTMAS

With the nation’s love for salted caramel getting sweeter every year, it’s no surprise its set to be one of the biggest food trends this Christmas.[i] For those wanting to indulge in this popular flavour, supermarket Aldi is offering sweet and savoury foods featuring or enhanced by the irresistible taste of salted caramel this festive season.
Aldi’s range of salted caramel products will launch in-store from early November. The full range includes:
Specially Selected Flavoured Mince Pies in Salted Caramel: Just when you thought Christmas couldn’t get any better, Aldi is bringing back its popular Salted Caramel flavoured mince pies. Also look out for the Black Forest Dessert flavour, new for 2018. On sale 1 November, £1.99 per pack.

Specially Selected Salted Caramel Vodka Pudding: Guests’ faces will light up when the bottle of salted caramel vodka is poured over this pudding. Once lit it adds an irresistible salted caramel twist to a traditional Christmas pudding. Bursting with fruit, this luxury dessert is packed with juicy Mediterranean sultanas, raisins, cider-laced cranberries, brandy and rum. On sale 1st November, £6.99 (750g)

Specially Selected Fudge Baubles: Presented in a beautifully decorated festive bauble tin, this wonderfully indulgent fudge comes in salted caramel or Yorkshire gin flavours, making them the perfect stocking filler for Christmas.
On sale 14 November, £2.49 (100g).
Specially Selected Extra Thick Salted Caramel Cream with Luxardo: Deliciously indulgent, you can serve the salted caramel cheer on any number of puddings with this extra thick and indulgent cream. On sale 30 November, £1.79 (250ml).

Specially Selected Melt in the Middle Sponge Pudding: Toffee-flavoured sponge filled with indulgent creamy salted caramel sauce, coated in a Belgian chocolate
ganache and hand-finished with a gold Christmas sparkle popping candy topping - truly decadent! On sale 12 December, £4.99.

Specially Selected Bûche De Noël: A luxurious, passionfruit-flavoured take on a traditional Christmas Yule log with a delicious sponge and rich, creamy mousse filling. Hand-finished with a mirror glaze and chocolate decoration.. On sale 21 December, £5.99.

Specially Selected Chocolate Bombes: If you just can’t wait to start the salted caramel festivities then get your hands on these chocolate bombes available in-store now. The indulgent salted caramel sauce found when you cut into the chocolate sponge bombe, will be a sweet delight for all guests. Choose from three flavours: Chocolate, Chocolate and Salted Caramel, Brioche and Cranberry. On sale 1 November, £1.99 (227g).
What’s more, it’s no longer just sweet desserts that salted caramel is confined to. Cheese lovers will rejoice with the news of salted caramel fudge infused cheese to add some extra Christmas sparkle to cheeseboards this festive season.
Specially Selected Premium Cheese Truckle: Now one entire cheese truckle is dedicated to this years’ most popular festive salted caramel flavour. The Raisin and Salted Caramel Fudge Wensleydale is the ultimate choice for modern cheese-lovers that will grace any cheeseboard this Christmas. On sale 30th November, £3.59 (200g).

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

[1] The Times, Harry Wallop, 11 July 2018

[i] The Times, Harry Wallop, 11 July 2018

19
Oct

I Scream for Ice Cream! Aldi launches Festive Flavoured Ice Creams

This Christmas enjoy a combination of your favourite childhood dessert with a grown-up and festive twist thanks to supermarket Aldi.
Available in a range of three festive flavours, this sumptuous ice cream is available with a flavoured core of either Espresso Martini, Mince Pie & Brandy Butter or Gingerbread Latte (£2.49 for 480ml).
What’s even better they’re gluten-free! Head to store now to not miss out on the delicious taste of Christmas.

12
Oct

WINTER IS COMING WITH ALDI’S ON-TREND HOME RANGE

With the temperature set to drop and the evenings drawing in, it is the perfect time to update home interiors. With everything from soft faux fur cushions to sumptuous rugs, Aldi’s Luxury Winter Home range has all the essentials needed to create a warm and cosy space.

The Luxury Winter Home range is available to pre-order online from 14^th October and to purchase in stores from 18^th October. With prices starting at just £7.99, shoppers will need to be quick, as with all Specialbuys, once they’re gone, they’re gone!

Add a touch of indulgence to interiors with these Sequin and Velvet Cushions (£8.99). Available in five different colour variations, they are the perfect accessory for the upcoming festive season.

Get the log-cabin chic look and keep toes cosy with Aldi’s Faux Sheepskin Rug (£14.99) available in grey, white and pink. Why not pair it with this Faux Fur Stool (£14.99), available in white, light grey and dark grey.

This opulent Luxury Shaggy Rug (£29.99) is ideal for layering floors and creating a luxuriously soft, warm feel underfoot. Available in a choice of white, light or dark grey - it's a must-have addition to any winter home.

Aldi’s glittering Twig Lights (£9.99) are perfect for bringing a touch of sparkle. Add warmth to any room with this traditional Wood Burner Lantern (£9.99) or LED Christmas Candle (£7.99). Both are available in various sizes with two stylish designs and are perfect for bringing a cosy glow during colder evenings.

Aldi’s Luxury Winter Home range is available to pre-order online from 14^th October and purchase in stores from 18^th October while stocks last

Product Description	Price
Luxury Shaggy Rug	£29.99
Faux Fur Throw	£29.99
Faux Sheepskin Rug	£14.99
Faux Fur Stool	£14.99
Wood Burner Lantern	£9.99
Twig Lights	£9.99
Candle Centrepiece	£9.99
Sequin/ Velvet Cushion	£8.99
Faux Fur Cushion	£8.99
LED Christmas Candle	£7.99

12
Oct

LET THE CHRISTMAS CELEBRATIONS BE-GIN!

Hot off the heels of the success of Aldi’s first ever Summer Gin Festival, the supermarket is set to introduce a spectacular gin line-up this Christmas, sure to get those taste buds tingling. Available from 1^st October, the new range will see 10 additional gins hitting shelves, with a few summer sizzlers making their way back to stores.

The festive range will sit alongside Aldi’s multi-award-winning Oliver Cromwell London Dry Gin (£9.99) and Topaz Blue Premium Gin (£13.99), offering shoppers a wealth of choice just in time for the festive season.
With everything from Passionfruit Gin Liqueur (£9.99) which was so popular it sold out in days when it first hit the shelves, to the supermarket’s first ever Gingerbread Gin Liqueur (£9.99), there is something for all gin lovers at Aldi this Christmas, all at great-value prices.

The limited-edition gin range will be available in stores and online from 1^stOctober. For more information, please visit https://www.aldi.co.uk/gin-collection.

The Infusionist Gingerbread Gin Liqueur (£9.99, 50cl)
Available in stores and online now
Characterised by warming notes of ginger, cinnamon, vanilla and orange, this Gingerbread Gin Liqueur provides gin lovers with the ultimate Christmas cocktail. Perfect for sipping on the rocks, enjoyed in a cocktail, or wrapped up as a gift - it’s sure to delight shoppers this festive season.

The Infusionist Passionfruit Gin Liqueur (£9.99, 50cl)
Available in stores and online now
Back by popular demand and bursting with the on-trend flavour of passionfruit, the Passionfruit Gin Liqueur boasts delicious citrus notes, giving a full flavour and sharp acidity. Best served over the rocks or paired with a glass of Prosecco or Cava for a fruity tipple.

McQueen Colour Changing Gin (£19.99, 50cl)
Available in stores and online from 15^th October
Characterised by its deliciously fruity notes, this unique gin is beautifully presented in a beautiful embossed bottle. Distilled with the blue petals of the Asian butterfly flower, the PH levels naturally adjust in the gin when anything is added to it, making it completely change in colour. Following this unique gin’s unprecedented success in Scotland, fans of the tipple will be delighted to know it is now available south of the border, just in time for the winter months.

Oliver Cromwell London Dry Gin (£9.99, 70cl)
Available in stores and online now
A clear, light crisp gin with rounded spice and a touch of juniper. Delicately infused and traditionally distilled for a clear, crisp and complex flavour. This multi award-winning gin calls for large slices of lemon due to its stunning citrus notes. For a burst of colour, serve with black peppercorns - not only will they add visual interest to the drink, but they will also highlight the pepper notes.

Spiced Plum and Clementine Gin (£13.99, 70cl)
Available in stores and online from 15^th October
Smooth, clean and light with warm spiced notes and rich plum flavours, followed by a sweet clementine finish, this unique combination makes for the perfect tipple to enjoy this festive season. Pair with slices of plum, a sprig of rosemary and a dash of soda water for a wonderful blend of fresh ingredients and aromas.

Sorgin (£24.99, 70cl)
Available in stores and online now
Light, silky and slightly tart, this unique blend of juniper and Sauvignon is balanced with citrus and green vegetal notes. This gin has real character and can be enjoyed over the rocks or with slice of orange or grapefruit and tonic water to create a fantastically refreshing tipple.

G12 crafted by Masons (£24.99, 70cl)
Available in stores and online now
The fresh and zingy flavours of this hand crafted small batch edition are enhanced through notes of herbs and juniper, with sharp bursts of citrus flavours adding a punch. Combine with tonic water to create a unique take on the famous G&T or sip it neat over ice to get a real taste of the zesty and aromatic flavours.

Eden Mill Traditional Small Batch Gin (£19.99, 50cl)
Available in stores and online now
This is a richly aromatic gin, with strong notes of juniper, aniseed and mint. On the palate, the sweet aniseed is joined by light, zesty citrus as well as an earthy spice from the black pepper. Enjoy with tonic water and a wedge of lime, or even neat over ice.

Topaz Blue Premium Gin (£13.99, 70cl)
Available in stores and online now
Topaz small batch, hand crafted superior gin is a testament to the passion and artistry of its distiller. Wild botanicals and select fruits are carefully and expertly refined in limited batches, which creates an earthy, spicy, fruit driven, full bodied taste.

Boyle’s Irish Craft Gin (£19.99, 70cl)
Available in stores and online now
Named after the founding father of modern chemistry, Robert Boyle, this unique gin is distilled with a delicious blend of blackcurrants from Wexford, apples from Waterford and elderflower from Cork. The result is a tasty tipple with an abundance of juniper, plenty of spice and a zesty bite.

Oliver Cromwell Sloe Gin (£10.99, 75cl)
Available in stores and online now
Hand made in small batches, this Sloe Gin is made with wild sloes and London Dry Gin. The result is a deliciously fruity liqueur. Distinct aromas of plum and red cherry with a rich blueberry flavour.

Visit www.aldi.co.uk/c/spirits/Gin for more information*.

*Scottish customers are not able to buy products that fall below the MUP. Any orders placed to Scottish addresses which do not meet the requirements of MUP will be refunded immediately.

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

12
Oct

ALDI TARGETS TRADE WITH HIGH-TECH THERMAL IMAGER

This October, supermarket Aldi is stocking the Rothenberger DT-980 Thermal Imager for only £899. The device can be purchased exclusively online now but will only be available while stocks last.
This Rothenberger DT-980 Thermal Imager is specifically designed for mechanical and electrical inspections as well as for building diagnostics. This device enables users to identify overheating and mechanical errors, locate leaks (gas or liquid), and monitor buildings for heat loss.
The Rothenberger DT-980 includes a high-resolution LCD screen (240 x 320 pixels) and infrared imaging. The camera has a focusable lens capable of detecting temperatures ranging from -20 to 350 degrees centigrade with a high degree of accuracy. This DT-980 can be used for the following applications:

Mould detection
Building thermography
Facility management
Leakage location
Quality assurance
Maintenance
Detecting mechanical problems before they become expensive failures

The device includes 100MB of integrated memory with an additional 8GB available on micro SD card. It also features an integrated LED light and digital camera with flash, plus video and voice recording functions, perfect for on-site documentation. A full specification of this Rothenberger DT-980 Thermal Imager can be found below.

Rothenberger DT-980 Thermal Imager Specification
Style	Handheld
Use	Indoor
High IR resolution	80 x 80 pixels
Display	LCD, 240 x 320 pixels
Colour palettes	Iron Rainbow Grey
Interfaces	USB-mini, HDMI
Temperature range	-20°C to +350°C
Accuracy	2°C or 2% of the displayed value
Emissivity range	0,01 to 1,0
Zoom	1 - 32x continuous digital zoom
Audio Out	Via HDMI video output
Audio In	Integrated microphone
Integrated Memory	100MB integrated memory + 8GB Micro SD included
Laser class	2
FPA/spectral range	Uncooled vanadium oxide microbolometer 8 - 14 µm
Focus	Manual laser pointer
Focal length	9 mm
Field of view	17 x 17°
Minimum focus distance	0.5 m
Spatial resolution	3.78 mrad
Thermal sensitivity	<0.1°C @ 30°C (86°F) / 100mK
Frame rate	50 Hz
Operating temperature	-15°C to +50°C
Storage temperature	-40°C to +70°C
Humidity	10% - 90%

Description	Price
Thermal Imager	£899.00

12
Oct

HALLOWEEN SWEETS AT PRICES TO SHRIEK ABOUT

At supermarket Aldi, it’s scary how much you can save on Halloween treats, but are you brave enough to get into the true trick or treat spirit with a game of jelly bean roulette?

In store from Thursday 4^th October, Aldi’s Halloween Jelly Beans (99p) include a sneaky mix of both gruesome and delicious flavours. You’ll be treated to blackberry, cherry, blueberry, cola and vanilla or tricked into onion, chilli, pepper, rotten eggs and ginger! Whatever your little monsters pick, you can be sure Aldi’s Halloween treats will be a frightening success!

Fill up your trick or treat box with Aldi’s spooktacular offers all for under £1.00!

Halloween Mallows – 99p
Halloween Lollies – 99p
Chocolate Shapes (spooky ghosts, eyeballs or pumpkins) – 49p

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

1 https://www.amazon.co.uk/Potter-Bertie-Flavour-Jelly-Belly/dp/B00A6QMQVE

12
Oct

TRICK OR TREATING FOR DOGS? PAWSECCO FOR YOUR CAT? ALDI HAVE PERFECT PET TREATS NO MATTER HOW MUCH IS IN THE KITTY

Supermarket Aldi is launching the biggest pet event of the year, offering a range of food and drink created especially for your furry friends. Aldi’s Pet Specialbuys event will be in store from Thursday 11^th October but be quick, as with all Specialbuys, once they’re gone, they’re gone!

Have you ever wanted to raise a glass with your four-legged friend? Well now, with the help of Aldi you can, as Pawsecco (£1.99) is back by popular demand. With top notes of elderflower, ginseng and linden blossom, this refreshing drink is just paw-fect for cats and dogs.
If fizz doesn’t get tails wagging, Beer for Dogs (£1.99) might just hit the spot. This delicious doggy tipple is made with herbs such as dandelion and burdock, which are known to be rich in vitamins, minerals and antioxidants.

Best of all, your pet won’t have to worry about hair of the dog the next morning, as these non-alcoholic, non-carbonated tipples are made with 100% natural ingredients and created with the advice of veterinary experts. No booze-hounds here!

Keep your little monsters happy over the spooky season with Halloween Spooky Rawhide Bones (£1.99) and Halloween Superfood Treats (£1.99), which are high in protein and contain Omega-3 fatty acids to keep their skin and coat looking tip top.

Also look out for Paw Patrol Dog Treats (£0.99) which are produced in the UK with natural, UK sourced ingredients. The Mega Chew Bone (£1.29 for four) will be available in December in a limited-edition Turkey flavour for a Christmas treat that your best friend will love!

Treat your feline friend with Premium Cat Soup (£1.75) and the luxurious Miss Purfect Cat Treats (£1.29 per pack). With flavours such as Salmon Kisses and Foxy Fur, we think your cat will agree that these treats are just purr-fect.

See below for a selection of products available in store and online as a part of Aldi’s pet Specialbuys. Visit: www.aldi.co.uk/c/specialbuys/pets to see the full range.

Pawsecco - £1.99
Beer for Dogs £1.99
Paw Patrol Dog Treats - £0.99
Mega Chew Bone 4 pack £1.29
Hot Dog Treats £2.99
Dental Sticks 28 Pack £2.29
Dog Shampoo and Conditioner £1.89
Salami Dog Sticks £1.69
Sunflower Hearts 1kg £1.99
Halloween Superfood Treats £1.99
Rabbit Brunch £1.99
High Energy Feed Balls £4.49
Halloween Rawhide Bones £1.99
Vitacat Purr-over Sauces £1.99
Miss Purfect Cat Treats £1.29
Premium Cat Soup £1.75

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

12
Oct

RAISE A GLASS TO ALDI’S ALCOHOL INFUSED FOOD THIS CHRISTMAS

Whether your favourite Christmas tipple is prosecco, gin, whisky or rum, alcohol-infused food has become increasingly popular at Christmas. From a whisky infused smoked salmon starter to espresso martini ice cream for dessert, supermarket Aldi promises to fizz up the festive season and bring an extra shot of cheer to your Christmas table this year.

Choose from an outstanding range of foods for every festive occasion:

Specially Selected Topped Side of Salmon: Celebrate Christmas in style with a succulent cut of salmon topped with Lemon & Herb or Lightly Smoked with Prosecco, Cranberry and Orange.
On sale now, £10.99 (700g)

Specially Selected Smoked Salmon in Whisky: An appetiser with a wow, this delicate but punchy Scottish smoked salmon is infused with either whisky or treacle flavours.
On sale 19^th December, £3.99 (100g)

Specially Selected All Butter Sloe Gin Mince Tarts: Kick off the festive season with these moist, all-butter mince tarts, available in sloe gin or almond.
On sale from 1st November, £2.49 (6 pack)

Specially Selected Gourmet Marshmallows: These soft gourmet marshmallows infused with prosecco & raspberry, gin & rhubarb or espresso martini are the perfect dinner party gift or late-night treat.
On sale from 1st November, £2.49 (100g)

Moser Roth Gin/Whisky Collection: These moreish mouthfuls are perfect for sharing this season, with a selection box of UTZ certified chocolates containing shots of gin or whisky flavours. On sale from 1st November, £2.99 (142g/140g)

Specially Selected Salted Caramel Vodka Pudding: What’s Christmas without pudding? This beautifully balanced dessert is so much more than a traditional Christmas pudding, infused with salted caramel vodka it comes complete with a salted caramel miniature for flambéing at the Christmas table. On sale from 1st November £6.99 (750g)

Specially Selected Premium Cheese Truckle: Save the best for last with a showstopper! Expertly made premium cheese including Wensleydale with Cranberry & Sloe Gin, Rum, Wensleydale with Raisin & Salted Caramel Fudge or Mature Cheddar with Whisky.
On sale 30th November, £3.59 (200g)

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

12
Oct

GRAB AN EARLY BITE OF CHRISTMAS WITH ALDI’S FESTIVE SARNIES

Lunch is about to get a whole lot merrier thanks to Aldi’s delicious range of Christmas sandwiches, arriving in store from 29^th October. Offering the favourite flavours of Christmas in every mouthful, Aldi’s festive sandwich range uses only premium quality, British Turkey and Pork and available at Aldi’s everyday amazing prices.

For a classic take on Christmas, try Aldi’s Turkey Feast Sandwich (£1.69). Generously filled with succulent British turkey, British beechwood smoked bacon with the addition of sage & onion stuffing crumb and cranberry chutney elevates this scrumptious feast to new levels.

If you’re not a turkey fan, why not tantalise your taste buds with Aldi’s Ham Hock, Cheddar & Chutney Sandwich (£1.69) this year? British ham hock and tangy Farmhouse cheddar, paired with a plum & Bramley apple chutney, provides a seasonal taste for those who enjoy trying something different at Christmas.

For those looking for a meat-free option, Aldi’s Brie & Cranberry Sandwich (£1.69) combines the classic taste of creamy brie with cranberry, ginger & orange chutney. The cheese and chutney pairing is completed with the addition of spinach to give it an extra crunch.

New for 2018 is Aldi’s Specially Selected Turkey with Pigs Under Blankets (£1.99), in store from 30^th November. This magnificent sandwich is layered with delicious British butter-basted turkey breast, British beechwood smoked bacon, Lincolnshire sausages and then topped with festive pork, sage & onion stuffing and a cranberry & port sauce. It’s finished to perfection with crispy fried onions and a sage and onion mayonnaise all between two slices of sage & onion bread. A real Christmas delight!

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

12
Oct

BIGGER IS BETTER THIS CHRISTMAS WITH ALDI

Supermarket Aldi has made Christmas bigger and better this year, with larger than life treats to share with family and friends. From a giant Pig in Blanket to an 8-bottle Methuselah of Prosecco, these supersized favourites are guaranteed to bring everyone together this Christmas.

Make dinner banging with Aldi’s colossal Pigs in Blankets (£2.99 for two). These succulent, foot-long, fresh British pork sausages are wrapped in smoked streaky bacon and will be in stores from Thursday December 6^th.

Why not entertain friends with Aldi’s giant Specially Selected Exquisite Sharing Mince Pie? This beautiful, hand-finished festive family pie can feed up to six and is made with premium Morello cherry mince and is encased in a rich all-butter pastry. The pie is topped with golden Morello and red glace cherries. In stores from Wednesday 14th November for just £3.99.

For the cheese lovers out there, Aldi’s Specially Selected Large Baking Camembert is certain to be a festive favourite with its oozingly good flavour combinations and texture. Simply bake it in the oven for a truly scrumptious dip and share. Choose from Winter Berries & Sloe Gin or enjoy the subtle spice of Chorizo. This flavoursome Camembert will be in stores from 12th December for £5.49.

Super-size Christmas like never before with Giotti Prosecco DOCG Methuselah, our first ever Methuselah-sized bottle of prosecco. A delicate wine with a refreshing acidity and soft sherbet taste, this bottle holds the equivalent of EIGHT 75cl bottles of everyone’s favourite bubbly. Available online only from 14th November nationwide (£79.99, 6l)
These larger than life festive family favourites are the perfect solution to your bringing your family that little bit closer this Christmas. Catch them in stores at Aldi this festive season.

ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

6
Oct

HOW MATURE…? ALDI BEEFS UP ITS RANGE OF ABERDEEN ANGUS WITH NEW 36-DAY AGED BEEF

Aldi becomes the first supermarket to offer 36-day aged beef to its customers via its new and improved Specially Selected Aberdeen Angus British Beef range* available in all UK** stores now. Aldi’s popular Aberdeen Angus range - previously matured to 30-days, has already won over steak fans with over three quarters of Aldi customers [79%], agreeing that the extra six days of maturing has produced the best-ever flavour.

Customers can choose from a range of products, including Ribeye (£4.49, 227g), Sirloin (£4.49, 227g), as well as delicious Beef Rump (£3.29, 227g).

The 100% British Aberdeen Angus beef has been carefully dry-aged on the bone for 21-days with Himalayan salt to bring out the rich, intense flavour. The beef is then matured under expert watch to a total of 36-days with the longer ageing time producing an exceptionally rich, meaty and tender taste.
Sourced from Aldi’s trusted UK suppliers, the new Specially Selected Aberdeen Angus beef range is 100% British, just as you’d expect from a supermarket that is proud to have partnered with The Prince’s Countryside Fund to provide vital support to farming communities across the UK over the next three years.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

* 36-day aged is available across ribeye, sirloin and rump cuts.
**Please note the Specially Selected Aberdeen Angus Beef is only available in England, Wales and Northern Ireland.

5
Oct

ADD A ‘POP’ TO YOUR CHRISTMAS WITH ALDI’S RANGE OF FABULOUS FIZZ

‘Pop’ down to Aldi this holiday season to explore its range of premium fizz this Christmas. The festive range features a mouth-watering selection of sparkling wines including the award-winning Veuve Monsigny Champagne and Aldi’s biggest ever bottle of Prosecco – the Methuselah, which holds six litres of bubbly in a show-stopping bottle!

Whether it’s planning for New Year’s Eve or searching for the perfect gift, celebrate the most wonderful time of the year with Aldi’s new range of sparkling wines, available in stores and online from the 1^st October and 14^th November.

Sam Caporn, Aldi’s Mistress of Wine comments: “There is something for everyone in Aldi’s Christmas fizz collection this year. Highlights include the supermarket’s first ever Methuselah of prosecco, which makes for the perfect Christmas centrepiece. For those looking for something really special, the Veuve Monsigny Champagne is, in my honest opinion, one of the very best, if not THE best value Champagne in the UK today."
Showstoppers

Giotti Prosecco DOCG Jeroboam (£39.99, 3l)
Available in stores and online from 14^th November nationwide
Be everyone’s favourite guest this New Year’s Eve with this gigantic bottle of premium DOCG prosecco, the equivalent of four regular sized bottles. A beautifully pale straw colour, the aroma is light with hints of fresh citrus fruits and wisteria flower. On the palate, the wine is delicate yet serious, with a refreshing acidity and soft sherbet taste. Aldi’s Prosecco Jeroboam is sure to get the Christmas party season started!

Giotti Prosecco DOCG Methuselah (£79.99, 6l)
Available online only from 14^th November nationwide
Super-size Christmas like never before with Aldi’s first ever Methuselah-sized bottle of prosecco. A delicate wine with a refreshing acidity and soft sherbet taste, this bottle holds the equivalent of EIGHT 75cl bottles of everyone’s favourite bubbly. Share a glass with 64 friends to celebrate the season in style, or alternatively bring this along to a New Year’s Eve party to ensure this tipple is the star of the show.

Champagne

Veuve Monsigny Champagne Brut (£11.99, 75cl)
Available in stores and online nationwide now
A bestseller and the highly acclaimed award-winning wine from the Champagne house Philizot & Fils, blended from a complex and elegant mix of Chardonnay, Pinot Noir and Pinot Meunier grapes. This wine is carefully aged in cellars to create its unique and beautiful taste. A chilled glass of this fizz should not be missed.

Veuve Monsigny Champagne Rosé (£16.99, 75cl)
Available in stores and online nationwide now
Exquisite aromas of strawberry brioche and toasted almonds makes this a truly outstanding bottle of fizz, exploding with freshly picked raspberry and strawberry flavours. A long redcurrant finish makes this quality Champagne the perfect fruity aperitif.

Veuve Monsigny Champagne 2004 (£19.99, 75cl)
Available online now
A rich and bready Champagne, this is the perfect tipple for those looking for a more mature wine. Pair those bready notes with the quintessential English dessert bread and butter pudding, or for something a little fruitier, enjoy with an apple strudel for an indulgent treat!

Veuve Monsigny 2011 Blanc de Blancs Champagne (£19.99, 75cl)
Available in stores and online nationwide now
Another show stopping vintage Champagne from Aldi’s longstanding supplier Philizot & Fils, this delectable sparkler has characterful yeasty notes and an elegant mousse, typical of this French sparkling wine style. A quality bottle that will make the perfect New Year’s Eve toast.

La Gourmandise D’Elenore Champagne Magnum (£35.99, 150cl)
Available in stores and online from 14^th November nationwide
Coming from the chalk seam of the Valley de la Marne, which is famed for producing excellent Chardonnay, this elegant blanc de blancs Champagne is characterised by its distinguished notes of citrus and apple. Offering a fresh mineral finish, enjoy this with fish dishes or creamy sauces for the ultimate flavour combination.

Prosecco

Valdobbiadene Prosecco Superiore DOCG (£7.99, 75cl)
Available in stores and online nationwide now
Light and refreshing with aesthetically pleasing bubbles, this quality Italian sparkler is favoured for its light, creamy flavour and delicate floral touches.

Cai’ di Pietra Prosecco DOC Treviso Magnum (£13.99, 150cl)
Available in stores and online from 14^th November nationwide
A 2017 vintage Treviso prosecco, with aromas of sherbet, lemon and lime giving way to freshly picked grapefruit peel. Soft and subtle, this wine has an excellent balance of sweetness and acidity making it deliciously more-ish.

Collezione Oro Prosecco DOCG (£8.99, 75cl)
Available in stores and online from 1^st October nationwide
This delicate Italian wine exudes as much style as its homeland, offering drinkers light floral notes of sweet honeysuckle and pink lady apples. Crisp and dry on the palate, pair this prosecco with a lemon cheesecake or any other citrus based pudding for the perfect balance of sweet and sharp flavours.

Organic

Pianeta Organic Prosecco (£7.99, 75cl)
Available in stores and online nationwide now
Sourced from the Corvezzo family’s 150-hectare estate, 30km north-east of Venice, this eco-friendly fizz boasts classic notes of ripe pear and apricot. Grown with no pesticides or herbicides in the vineyard, this fun, bubbly tipple can be enjoyed as an aperitif or paired with a light fruity dessert.

Pianeta Organico Rosé Spumante (£7.99, 75cl)
Available in stores and online from 1^st October nationwide
Proving that rosé isn’t just for summer, this pink fizz is perfect for celebrating a joyous festive occasion. With a light pink hue, to match its delicate and delicious fruity taste, this organic wine couldn’t be more on trend.

Non-Alcoholic

Zero Point Zero White (£2.49, 75cl)
Available online from 1^st October nationwide
A great alternative to traditional sparkling wine, ZeroPointZero Sparking White Brut is made with a complex combination of fermented grape juice blended with premium green tea to deliver notes of apple and pear with a pleasing acidity.

Zero Point Zero Rosé (£2.49, 75cl)
Available online from 1^st October nationwide
A refreshing and finely balanced non-alcoholic rosé, boasting delicate notes of soft red fruits and forest floor. The perfect pink aperitif for those looking for a non-alcoholic glass of fizz this festive season.

Visit www.aldi.co.uk/c/wines for more information*.

*Scottish customers are not able to buy products that fall below the MUP. Any orders placed to Scottish addresses which do not meet the requirements of MUP will be refunded immediately.

5
Oct

HAVE A SUMPTOUSLY SWEET CHRISTMAS WITH ALDI

Shoppers looking for something to make their festive celebration special need look no further than Aldi’s range of sweet and pudding wines – the perfect finales to a festive meal, or quality gifts for wine lovers.

St Stephen’s Crown Tokaji Aszu 5* (£16.99, 50cl)
Available in stores and online nationwide from 14^th November
This Hungarian sweet wine is made using specially selected bunches of grapes that have been shrivelled by ‘noble rot’. Also know a botrytis, ‘noble rot’ is a type of fungus which perforates grape skins, causing them to shrink and concentrating the flavours of the juice. This process creates a delicious golden-coloured wine that is rich in flavour, but still fresh. With aromas of pear drops, candied orange and citrus, this is a delectable addition to a festive dessert.

Lakeview Cellars Canadian Ice Wine (£16.99, 37.5cl)
Available in stores and online nationwide from 14^th November

This style of wine is more often found in high-end wine boutiques than on the supermarket shelves and is excellent value at just £16.99. The grapes used to make it have been picked and pressed while still frozen, adding an intensity of flavour to the finished liquid. Perfectly balanced with notes of honey, lemon and orange with a delicious fresh finish, this is a truly special wine.

Rubis Chocolate Wine (£9.99, 50cl)
Available in stores and online nationwide from 14^th November
Aldi’s highly indulgent Chocolate Wine is back by popular demand. This fortified wine blends quality Tempranillo grapes with premium chocolate essences. Full of flavours of spice, vanilla and fresh cherries, this wine has a rich, velvety texture, with delicious chocolate notes and a hint of sweetness.

Sumptuously Rich Pudding Wine (£8.99, 37.5cl)
Available in stores and online nationwide from 14^th November
This 8-year-old Muscat is rich with flavours of raisins, coffee, figs and caramel layered with an oaky character. Perfectly indulgent for the festive season, this wine has a smooth and delicious finish – drink alongside a mince pie for the taste of Christmas in a glass!

Australian Botrytis Semillon (£5.99, 37.5cl)
Available in stores and online nationwide from 14^th November
Made from Semillon grapes grown in the Riverina area of Australia, this ‘Botrytis’ Semillon is golden in colour with aromas of honey, yellow blossom, ripe orange and apricot. Rich and silky in texture, this moreish dessert wine has an opulent sweetness which is balanced by a fresh and cleansing acidity. Winner of a Silver Outstanding medal at the International Wine & Spirit Competition last year, it is a truly excellent sweet tipple.

Maynard’s LBV Port (£9.99, 75cl)
Available in stores and online nationwide from 1^st October
Dark and delightful, with a developing colour and a complex nose, this port has a palate packed with red cherry and pepper with a smooth and velvety finish. The perfect gift for a port connoisseur looking to add something special to their collection, this LBV port from Aldi’s longstanding supplier Barão de Vilar is a quality bottle at an unbeatable price.
Maynard’s White Port (£7.99, 50cl)
Available in stores and online nationwide from 1^st October
This on-trend addition to Aldi’s sweet and fortified range is golden in colour, with layered notes of citrus fruits, beeswax, orange peel, honey and quince. For an Instagram-worthy twist on a pre-dinner aperitif, try a White Port & Tonic – delicious over ice and garnished with a sprig of mint.

Maynard’s Pink Port (£7.99, 50cl)
Available in stores and online nationwide from 1^st October
Deliciously fruity and floral, this pink tipple gives port lovers the chance to try something a bit different this Christmas. With delicious flavours of ripe cherry and raspberries alongside subtle hints of honey and grapefruit, this port perfectly complements aged cheeses and charcuterie.
Maynard’s Ruby Reserve Port (£4.99, 20cl)
Available in stores and online nationwide from 14^th November
At a pocket-friendly price, this 20cl Ruby Reserve is the perfect stocking filler. With an intense ruby colour and violet undertones to make it stand out, it is packed with punchy red fruit flavours and should be drunk by the fireside for a truly indulgent festive nightcap.
Maynard’s 10 Year Old Tawny Port (£10.99, 75cl)
Available in stores and online nationwide from 1^st October
With a deliciously dark golden colour, this Tawny Port is full of flavours that will excite and delight. Ripe berry fruit, mellow notes of chocolate, butterscotch and fine oak combine with a delicate nuttiness, hints of honey and a touch of toffee for a decadent delicacy.
Maynard’s 30 Year Old Tawny Port (£34.99, 75cl)
Available in stores and online nationwide from 14^th November
For an extra special treat, try this complex wine with aromas of figs, sultanas, prunes, dried fruits and pistachios. This is a personal favourite of Aldi’s wine expert Sam Caporn who suggests that it may be too good to share – a secret treat to keep to one’s self this Christmas!

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print

5
Oct

HOT OFF THE PRESS… ALDI STOCKS HIGH-TECH THERMAL IMAGER

This October, Aldi will be stocking a thermal imager, a must-have device for builders and bill reducers, which can be used to pinpoint abnormal heat patterns in and around the home. The device is available exclusively online and can be pre-ordered from 30^th September and bought from 7^th October, while stocks last.
This easy to use Rothenberger model (£899) can highlight over-heating devices, internal water leaks and gaps in insulation, saving shoppers up to hundreds of pounds a year on bills.[1]
Including a high-resolution LCD screen (240 x 320 pixels) and infrared imaging, the camera has a focusable lens capable of detecting temperatures ranging from -20 to 350 degrees centigrade with a high degree of accuracy.
Aldi’s Thermal Imager has 100MB of integrated memory with an additional 8GB available on the memory card included. It also contains an integrated LED light and digital camera with flash, plus video and voice recording functions perfect for on-site documentation. A full specification of this Rothenberger thermal imager can be found below.

Aldi Thermal Imager Specification
Style	Handheld
Use	Indoor
High IR resolution	80 x 80 pixels
Display	LCD, 240 x 320 pixels
Colour palettes	Iron Rainbow Grey
Interfaces	USB-mini, HDMI
Temperature range	-20°C to +350°C
Accuracy	2°C or 2% of the displayed value
Emissivity range	0,01 to 1,0
Zoom	1 - 32x continuous digital zoom
Audio Out	Via HDMI video output
Audio In	Integrated microphone
Integrated Memory	100MB integrated memory + 8GB Micro SD included
Laser class	2
FPA/spectral range	Uncooled vanadium oxide microbolometer 8 - 14 µm
Focus	Manual laser pointer
Focal length	9 mm
Field of view	17 x 17°
Minimum focus distance	0.5 m
Spatial resolution	3.78 mrad
Thermal sensitivity	<0.1°C @ 30°C (86°F) / 100mK
Frame rate	50 Hz
Operating temperature	-15°C to +50°C
Storage temperature	-40°C to +70°C
Humidity	10% - 90%

Description	Price
Thermal Imager	£899.00

[1] https://www.moneywise.co.uk/home-mortgage/improvements/save-hundreds-pounds-your-energy-bills-these-top-insulation-tips

5
Oct

P-P-P-PICK UP A PARTRIDGE AT ALDI

In stores now, supermarket Aldi is selling Wild Partridge Breasts for just £2.99 (180g) as part of their Fresh Weekly Offers.
Sales of Game meat rose by 8.6% in the UK last year,[i] and it’s clear to see why…known for being rich and flavoursome, partridge has a wonderful taste that can be easily used in place of chicken in many dishes.
What’s more, Aldi’s Wild Partridge Breasts are 100% British and free-range, and like chicken, benefit from being high in protein and low in fat.
But, if partridge ruffles your feathers, why not check out some of the other amazing value meats on offer this week:

Specially Selected Wagyu Meatballs, 340g - £3.49
Louisiana Style Pork Ribs - £1.99
Gammon Steaks with Flavoured Butter, 400g - £1.99

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

[i] https://www.shootinguk.co.uk/news/game-sales-rise-97821

5
Oct

HALLOWEEN SWEETS AT PRICES TO SHRIEK ABOUT

Halloween Mallows – 99p
Halloween Lollies – 99p
Chocolate Shapes (spooky ghosts, eyeballs or pumpkins) – 49p

Or for under £3.00, choose to have Pumpkin Tub Sweets £2.99 at your doorstep to greet trick or treaters as they arrive! Remember to stock up fast - as with all Specialbuys, once they’re gone they’re gone!

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

5
Oct

ALDI LAUNCHES FILLED YORKSHIRE PUDDING COMPLETE WITH ENTIRE SUNDAY ROAST DINNER

Yorkshire pudding filled with British chicken, roast potatoes and more for just £2.49
Feed a family of four Sunday’s most loved dinner for under £10 with Aldi

There is no denying that the Yorkshire pudding is a firm favourite among the British public, often taking pride of place (or plate), in a Sunday roast.

That’s why supermarket Aldi has created the NEW Filled Yorkshire Pudding, complete with all the best bits of a roast dinner INSIDE the much-loved Yorkshire pud - instore from 26^th September for just £2.49 (400g).

Made with British chicken breast and thigh, this epic roast dinner meal comes complete with garlic and parsley roasted potatoes, gravy made with onion, chicken stock, white wine and garlic and no roast dinner would be complete without the obligatory pork and onion stuffing ball and British pork chipolata sausage inside.

Aldi’s Filled Yorkshire Pudding will be launching as part of the supermarkets winter seasonal range which will be available across all UK stores.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

2
Oct

ONE MILLION NEW CUSTOMERS DRIVE RECORD SALES FOR ALDI

	2017	2016	Change
Sales	£10.181bn	£8.744bn	+16.4%
Gross profit	£417.3m	£324.5m	+29%
Operating profit	£265.9m	£211.3m	+26%
Number of customers	15.8m	14.7m	+1.1m

Growth accelerates with UK and Ireland sales up 16.4% (2016: 13.5%) to a record £10.2bn – equivalent to an extra £100m of sales every month
Fastest growing market share as 1.1m British shoppers swap to Aldi
130 new stores planned over next two years, alongside major investment in new and existing regional distribution centres
Investment to create 5,000 new jobs over next two years
Plans to attract more British suppliers

Aldi, the UK’s lowest-priced supermarket*, has announced record results for its last financial year, with sales continuing to increase in 2018 as growing numbers of British shoppers switch from the Big Four.

Sales in the UK and Ireland rose 16.4% to £10.2bn in the year to 31^st December 2017 (2016: £8.8bn) – a higher growth rate than the previous year (13.5%) and over five times faster than the overall grocery market (3%).**

The supermarket – now Britain’s 5^th biggest with over 775 stores – gained more market share than any other last year, attracting a further 1.1m shoppers through its doors with its unique combination of lowest prices and award-winning quality, according to Kantar Worldpanel data**. It now commands 7.6% of all UK grocery spend.***

The same data also showed more customers shopped more of Aldi’s range, with the average number of items bought per trip rising to over 19 – the highest in the sector**. Some of its best-performing products were its Specially Selected premium range – which now generates sales of over £1bn annually – alongside fruit and veg, fresh meat and fish, its award-winning mother and baby range and beers, wines and spirits.

Aldi, which was recently named supermarket of the year in The Grocer Gold Awards, said over 200 new products have been introduced this year, including its Specially Selected Aberdeen Angus Beef and Mushroom Ravioli, Oliver Cromwell Pink Gin and Moser Roth Flaked Truffles.

Over 30% of its range has also been reformulated to further improve product quality, including its steak and claret pie, hazelnut chocolate spread, Mediterranean falafel, Chilean merlot and premium pork sausages.

Recent data from trade magazine The Grocer meanwhile confirmed Aldi as Britain’s lowest priced supermarket once again, with a basket of everyday items being on average 22% cheaper than the Big Four*.

Giles Hurley, Chief Executive Officer – Aldi UK and Ireland, said: “The revolution in British grocery shows no sign of slowing. Savvy customers know they can swap and save with Aldi, thanks to great quality products at lower prices. This is happening on a massive scale, with more than 1.1m new customers shopping with us throughout 2017.

“While other grocers introduced more complexity into their businesses in their struggle to win back customers, we stuck to our guns and focused on doing what Aldi does best – buying smart, staying lean, improving quality and keeping prices low. Our biggest strength is our simplicity – a carefully selected range of exclusive own-label brands and award-winning products at the lowest prices. Millions of Britons can put fantastic-tasting food on their table every day of the week, at prices they can afford.”

Last year Aldi announced a £1bn capex investment during 2017 and 2018 to open new stores in every part of the UK, hundreds of store upgrades and extended distribution centres. It remains firmly on course to hit this target.

Looking further ahead, Aldi said it would open a further 130 new stores between 2019 and 2020, while continuing to invest in its Project Fresh initiative – a £300m investment to create more in store space for fresh, chilled and food-to-go ranges as well as simpler layouts, improved fixtures and brighter, wider aisles. Over 200 existing stores will have been converted to the new format by the end of this year and a further 380 stores by the end of 2021.

To fuel its expanded store network, three new Regional Distribution Centres (RDCs) are already planned for Sheppey, Sawley and Bedford in the coming years, as well as extensions to existing centres in Darlington and Bathgate.

The company, which offers market-leading pay and benefits for store employees, said its planned expansion would create 5,000 new jobs over the next two years.

Aldi, which already sources its entire core range of fresh meat, eggs, milk, butter and cream from British suppliers, said it had switched to 100% British on dozens of other grocery lines, including mushrooms, potatoes and seasonal spinach, bolstering its industry-leading credentials.

Aldi – one of only two supermarkets to sell 100% British lamb all year round – is actively looking to source even more products from Britain by expanding its UK supply base. It currently spends over £100m each week with more than 1,000 British suppliers, many of whom have worked with Aldi since the first UK store opened in 1990.

Aldi said it was also keen to support more British firms to grow sales with its sister operations around the world. In the last two years, it has helped dozens of suppliers to secure listings in overseas markets, including Bradford-based Seabrook crisps, which now trades with 470 Aldi stores in Australia, and Doncaster-based Sargents Bakeries, which has sold over £1m worth of its mince pies in Australia.

As the first retailer to sign the NFU’s Fruit and Veg Pledge, and the only one to sign its Horticultural Pledge, Aldi also signed a three-year partnership with the Prince’s Countryside Fund earlier this year as further evidence of its commitment to British farming and rural communities.

Giles Hurley, added: “Our future investment plans underline our continued commitment to growing responsibly in the UK. That means having a positive and lasting impact on the economies where we operate and improving the lives of British people. Our fundamental purpose remains – to bring outstanding quality groceries at the lowest prices for our customers, creating jobs and supporting British farming and manufacturing.

“In 2020, Aldi will have been serving British shoppers for 30 years. In that time, we’ve become part of the fabric of British life. We’re proud to be reaffirming our commitment today.”

ENDS

*              The Grocer 33 price survey, published 16 August 2018
**            Kantar Worldpanel data, 52 weeks to 31 December 2017
***          Kantar Worldpanel data, 12 weeks to 9 September 2018

Notes to editors:

Aldi is the UK’s fifth largest and fastest-growing supermarket with over 775 stores and over 30,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks to 9 September 2018, Aldi grew sales by 13.9% and has a 7.6% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.

The company’s current achievements and initiatives include:

•       Aldi was crowned ‘Grocer of the Year’ 2018 at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector. Judges singled out Aldi’s “market-beating growth” and its “willingness and ability to adapt to the needs of UK shoppers”.
•       Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
•       Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys.
•       Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London.
•       Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and extended its commitment to the 2020 Tokyo Olympic Games.
•       Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 16 August 2018).
•       In 2018, for the fifth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
•       Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards.

28
Sep

THE CHRISTMAS COUNTDOWN IS ON! DECADENT, LUXURIOUS AND FULL OF INDULGENCE - ALDI’S CHRISTMAS HAMPERS ARE BACK!

Available exclusively at https://www.aldi.co.uk/hampers from 24th September
Each hamper contains brand new products for 2018
Hampers range from £24.99 to £99.99 for Aldi’s Luxurious Exquisite Hamper

Supermarket Aldi’s premium Christmas hampers are back and will be available for pre-order from Monday 24^th September, allowing those already thinking about the perfect gifts for loved ones to get organised early. Inspired by Fortnum & Mason’s Festive Hampers which cost up to £1,000, Aldi’s hamper collection contains five purse-friendly gift options, ranging from £24.99 to £99.99 for the luxurious Exquisite Hamper.
Following their sell-out ahead of Christmas 2017, Aldi have doubled the quantity of Christmas hampers produced this year to satisfy customer demand. Offering something for every budget and taste, each hamper includes a different range of products so, whether your loved one enjoys savoury snacks and fizz, or sweet treats and hot drinks, there is a hamper to wow everyone.

Julie Ashfield, Managing Director of Buying at Aldi, says: “Aldi’s Christmas hamper collection offers our customers the chance to treat loved ones to something really luxurious this Christmas. With so many expensive hampers on the market at this time of year, our dedicated buying teams have worked hard to create a selection of hampers that excite and delight at every price point.”

Filled with hand-finished products from around the world, Aldi’s Exquisite Hamper (£99.99) is the most decadent of the collection and will make a truly special gift for the foodie in your life. More than 50% cheaper than Fortnum & Mason’s Family Christmas Hamper (£225), Aldi’s version contains six NEW artisanal products for 2018, including: Specially Selected Exquisite Cheese Sables, Specially Selected Exquisite Giant Sharing Mince Pie, Specially Selected Exquisite Christmas Cake, Specially Selected Exquisite Florentines, Lot Series Toro Loco Edicion Memoria and Lot Series Argentinian Malbec.

Presented in a large wicker basket and hand-tied with the signature Specially Selected Exquisite turquoise ribbon, Aldi’s Exquisite Hamper includes a selection of Aldi’s most premium wines, a Vintage Champagne and a selection of the supermarket’s much-loved artisanal confectionery and savoury assortment.

Brimming with 18 Aldi Specially Selected products, the Christmas Feast Hamper (£79.99) includes a little bit of everything and promises to satisfy all taste buds. Filled with a range of Christmas favourites, the hamper includes NEW products: Specially Selected Florentines, Specially Selected Prosecco Honeycomb, Specially Selected Single Drinking Chocolate, Specially Selected Argentinian Malbec and Specially Selected New Zealand Sauvignon Blanc.

This large hand-wrapped hamper will – as the name suggests - provide quite the feast if taken to a party or given as a gift this Christmas.

Aldi’s Specially Selected Luxury Hamper (£59.99) is presented in a beautiful wicker basket and includes many new products including: Specially Selected Cranberry & Clementine Fudge, Specially Selected Cranberry & Port Sauce, Moser Roth Less is More Truffles, Specially Selected Florentines, Specially Selected Stollen Bites, Specially Selected Prosecco Honeycomb, Specially Selected Single Origin Roast and Ground Coffee, Specially Selected Cracker Selection, Specially Selected Argentinian Malbec and Specially Selected New Zealand Sauvignon Blanc.

Perfect for those who love to curl up with a hot drink or a glass of red, Aldi’s Specially Selected Treats Hamper (£34.99) is full of indulgent and wintery treats, such as, NEW for 2018, Specially Selected Single Origin Drinking Chocolate, Specially Selected South Australia Shiraz, Specially Selected Single Origin Roast and Ground Coffee and Moser Roth Less is More Truffles.

Packed in a ribbon-wrapped wicker basket, this hamper also contains a selection of luxurious chocolate confectionery and flavoured fudge.

Aldi’s Festive Delights Hamper is an absolute steal at only £24.99. Presented in a stylish black box and wrapped in ribbon, the alcohol-free hamper contains Aldi’s premium Christmas products, including the NEW Specially Selected Cranberry & Clementine Fudge and Specially Selected Caramelised Onion Chutney, as well as the Specially Selected Savoury Pastry Twist Assortment, Moser Roth Less is More Truffles and Specially Selected Single Origin Roast and Ground Coffee.

Shoppers should order by 17^th December for free Christmas delivery.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

28
Sep

GO ORGANIC THIS SEPTEMBER WITH ALDI!

This September, Supermarket Aldi offers something organic for everyone from everyday pantry staples to Specialbuys you won’t want to miss! So whether you are already supporting organic or are interested in introducing more organic foods into your diet, head in store to discover delicious bargains.
Check out some of Aldi’s amazing Specialbuy items you can pick up in store from Thursday 20^th September, but be quick, as with all Specialbuys, once they’re gone they’re gone!

Organic Bean Spaghetti (200g, £1.99) is available in Edamame Spaghetti, Black Bean Spaghetti or Soybean Spaghetti. These wholesome pasta alternatives are made using only one ingredient – beans! Rich in plant-based nutrition, naturally gluten free and vegan, this pasta provides the perfect base for a nourishing meal that’s quick, easy, naturally colourful and, most importantly, delicious.
Aldi’s Specially Selected Avocado Oil (250ml, £3.95) uses avocados from small, bio diverse farms and contains 20 avocados per 125ml. Avocados are known to offer one of the highest levels of heart-healthy monosaturated fats, which means that it can be enjoyed guilt-free for pan frying, roasting, baking, grilling, and drizzling over vegetables and salads.
Aldi’s Organic Rice Cakes (£1.69) are available in three tasty flavours Sea Salt, Yogurt Coated or Milk Chocolate. Made with rice grown using organic methods of farming, these tasty snacks can be enjoyed guilt-free.
Great savings on organic everyday buys:
Check out the amazing saving you can make by picking up organic items available every day at Aldi!

Aldi’s Cowbelle Organic Semi Skimmed Milk is just 85p for 2 pints, which is a saving of 26% compared to Waitrose’s at £1.15.¹
Aldi’s free-range Merevale Organic Eggs (6 pack) are available for only £1.29, which saves customers a fantastic 46% when switching from Waitrose’s 6 pack organic eggs.²
Aldi’s Coco Loco Coconut Oil is just £2.29 and 45% cheaper than Vita Coco Coconut Oil.³

Head in store to get yourself some of these fantastic deals to celebrate Organic September!

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

References:
¹https://www.ocado.com/webshop/product/Waitrose-Duchy-Organic-Semi-Skimmed-Milk-2-Pints-Unhomogenised/20542011?from=search&param=organic milk
²https://www.ocado.com/webshop/product/Waitrose-Duchy-Organic-6-Medium-Free-Range-Eggs-British/21465011?from=search&param=organic eggs
³https://www.ocado.com/webshop/product/Vita-Coco-Organic-Extra-Virgin-Coconut-Oil/275870011?from=search&param=vita coco

28
Sep

CELEBRATE WORLD VEGETARIAN DAY WITH ALDI!

With World Vegetarian Day fast approaching you might be surprised to hear that broccoli, the bane of toddler tea times, was recently named the UKs favourite vegetable, with sweetcorn coming in second place, and the humble tomato third.[i]

With over a quarter (28%) of Brits reducing their meat consumption, the demand for veg is on the rise as half of UK adults embrace ‘flexitarianism’, introducing meat-free foods such as veggie burgers as part of their diet.[ii]

Supermarket Aldi offers a range of veggie and meat-free options for those wanting something a little different, including Specially Selected Vegetarian Parcels available in Mushroom, Stilton & Cranberry or Spinach Leek & Cheddar (£1.99, 400g). If you prefer classics try Spicy Bean Quarter Pounders (£1.25), Vegetable Quarter Pounders (£1.25) or Cheese & Onion Crispbakes (£1.25). Low in saturated fat and sugar, Aldi’s vegetable burgers combine cauliflower, sweetcorn, carrots, peas and green beans to pack the most flavour into every mouthful.

What’s more, thanks to Aldi’s weekly Super 6 offers it’s easy and affordable for shoppers to get their hands on a range of vegetables and fruit, all available at an unbeatable price – perfect for creating delicious and nutritious meals.

Why not use Aldi’s weekly Super 6 in one of these veggie-friendly recipes to celebrate World Vegetarian Day on 1^st October?

Cauliflower Pakoras

Ingredients

1x Cauliflower
200g The Pantry Plain Flour
2x tsps Stonemill Ground Cumin
1x tsp Stonemill Ground Coriander
Half a teaspoon of Stonemill Chilli Powder
Half a teaspoon of Stonemill Turmeric
Salt and Black Pepper
1x Large Egg Yolk
250ml Water
Solesta Sunflower Oil
Bilash Mango Chutney and Natural Yogurt to serve

Method

Divide the cauliflower into florets, cook in some salted boiling water for 2 minutes and then drain and cool.
Meanwhile, combine the flour, cumin, coriander, turmeric and chilli powder together in a bowl.
Mix the egg yolk with the water, then season with some salt and pepper.
Make a well in the middle of the flour mixture and gradually whisk in the egg mix until you have a smooth batter.
Add some oil to a deep saucepan or wok and heat to 170°C.
Dip the cauliflower into the batter then deep fry for about 3 minutes until golden and crisp - keep warm whilst you cook the rest.
Serve alongside some mango chutney and yogurt.

Kale Bread

Ingredients

100g Kale
200ml Boiling Water
7g Yeast Sachet
325g The Pantry Strong White Flour
40ml Olive Oil – plus a little extra for greasing
1 level tsp Salt
1 level tsp Ground Black Pepper
10g Caster Sugar
900g/2lb Loaf Tin

Method

Put the flour, yeast, sugar, salt and pepper into a large bowl and mix well.
Put the kale into a food processor and pour over the boiling water – process until the kale is well chopped.
Put this in with the flour mixture, along with the olive oil and mix well.
Turn out onto a floured surface and knead well for about 7 minutes.
Place back into the bowl, somewhere warm, covered with a tea towel and leave to prove for 45 minutes.
Oil the loaf tin with the olive oil.
Pre-heat the oven to 190°C/375°F/Gas Mark 5.
Turn out the dough and knead again for about 5 minutes.
Shape into an oblong and roll up.
Put the rolled up dough into the cake tin, cover with a towel and allow to rise for a further 40 minutes.
Bake in the oven for 30-35 minutes, until lightly browned, then turn out onto a wire rack to cool.

-ENDS-

[i] https://www.telegraph.co.uk/food-and-drink/news/uks-favourite-vegetable-broccoli/

[ii] http://www.mintel.com/press-centre/food-and-drink/28-of-brits-have-cut-back-their-meat-consumption-over-the-last-six-months

28
Sep

ALDI LAUNCH ARTISAN STONEBAKED FLATBREADS FOR SMALL DOUGH

Supermarket Aldi is launching a new range of Artisan Specially Selected Flatbreads (£1.69) in stores across the UK from Wednesday 26^th September. Aldi’s flatbreads will be available in two foodie-loving flavours:

Pesto, Tomato and Mozzarella - this is for the pizza traditionalists wanting to try this twist on flavours. The pesto is nut free too!
Shallot, Rosemary and Barber’s Cheese Pesto - a beautiful blend of ingredients for a delicious lunch or dinner

The irresistible flavour and texture is created by resting the dough for 24 hours. Ingredients are then hand topped and stone baked until soft on the inside and crisp and golden on the outside.

At £1.69 each, you can mix and match flavours … or keep both to yourself for under a fiver!

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

28
Sep

ALDI CROWNED BEST PLACE TO BUY BEERS, WINES AND SPIRITS

Aldi named the best place to buy beers, wines and spirits at Retail Industry Awards
Supermarket beat off stiff competition from rivals Lidl and Asda

Supermarket Aldi has been crowned ‘Best Drinks Retailer’ at the renowned Retail Industry Awards, announced at the awards ceremony last night.

Aldi pipped rivals Lidl and Asda to the title; a testament to its excellent range, which has gone from strength to strength over the past year.

Pioneers of innovation in the drinks aisle, this year Aldi has launched more new beers, wines and spirits than ever before, as demand for its quality offering continues to grow. The supermarket also successfully launched its online Spirits store in August, to join it’s Wine and Specialbuys offering.
As the supermarket gears up to the festive period, it has announced that it will be increasing its gin offering by 60% to meet consumer demand. Recent Wine & Spirit Trade Association figures have highlighted sales of UK gin have doubled in the last five years, with 20% of Brits now opting for gin as their tipple of choice[1].
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We’re delighted to add another respected drinks title to our trophy cabinet, hot off the heels of our success at the International Wine Challenge in June, where we were named Supermarket of the Year.

“With the festive season just around the corner, we know our customers want great-value products that don’t compromise on quality and our award-winning drinks range does just that. With some exciting new additions this year, we’re proud to say that each and every bottle is of excellent quality and sold at the best possible price – truly earning its place on our shelves.”

Aldi has had a stellar year so far; with over 130 award wins for its beers, wines and spirits range, as well as being crowned the best supermarket at the prestigious International Wine Challenge (IWC) Merchant Awards.

- Ends -
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

[1] WSTA Sept 2018

28
Sep

‘INGINIOUS’ – ALDI LAUNCHES POPULAR COLOUR CHANGING GIN NATIONWIDE

After amazing success when it hit Scottish stores earlier this year, supermarket Aldi has announced that it will be launching its limited-edition Forest Fruits Colour Changing Gin (£19.99) nationwide.
The spirit was met with tumultuous excitement in Scotland, with bottles flying off the shelves when it launched. Aldi has announced that it has listened to customer demand and will be bringing the unique gin to shoppers south of the border next month.
Hitting store shelves and the supermarket’s online site from 15^th October, gin fanatics should look no further than Aldi for the ultimate, Instagram-worthy twist on the nation’s favourite spirit.
Characterised by its deliciously fruity notes and priced at just £19.99, the unique gin, which is beautifully presented in an embossed clear, recyclable bottle sees its colour morph from a pale sapphire to a soft pink when tonic is added. Distilled with the blue petals of the Asian butterfly flower, the PH levels naturally adjust in the gin when anything is added to it, making it completely change in colour.
Dale McQueen, Managing Director and Co-Founder, McQueen Gin, said: “It was incredibly exciting to see that our Colour Changing Gin proved to be so popular in Aldi’s Scottish stores. As a small craft distillery, a partnership with one of the UK’s biggest supermarkets is a huge venture for us, and we are delighted to be working with Aldi again.
“Not only does our gin taste great, it also brings a little bit of theatre to ‘gin o’clock’ and is the perfect pairing for tonic and lime.”
Julie Ashfield, Managing Director of Buying at Aldi UK, comments: “New and exciting products are key for offering Aldi shoppers interesting ways to refresh their drinks cabinets. This gin is a fantastic addition to our award-winning spirits range, which we are delighted to now be bringing to shoppers south of the border - following its great success in our Scottish stores.
“We are proud to support distillers who are at the forefront of new concepts and it is our close working relationships with suppliers like McQueen’s that allow us to bring such innovative products, at great-value prices to our shelves.”
For full details on Aldi’s spirits range please visit www.aldi.co.uk/gin-collection

28
Sep

NO TRICKS, JUST TREATS AT ALDI THIS HALLOWEEN

Whether you’re planning a night in watching horror films, or throwing your own costume party, stock up on great value spooky tipples from Aldi this Halloween. No tricks here – just devilishly delicious drinks, available in-stores nationwide from 4^th October.

Specially Selected Pumpkin Spice Irish Cream Liqueur, £6.99 (70cl)
Available in-stores nationwide from 4th October
Pumpkins aren’t just for decoration this Halloween. Aldi’s beautifully rich and creamy liqueur has been infused with classic Pumpkin Spice flavours, and is balanced by hints of cinnamon and nutmeg. A wonderful sipper for the colder months, enjoy this liqueur on its own over ice, or alternatively, add it to the iconic Pumpkin Spiced Latte for an extra kick.

Dunkel Fester, £1.29 (500ml)
Available in stores nationwide from 4th October (excluding Scotland)
Dunkel Fester is the ideal beer to enjoy as the cold autumnal evenings draw in. This dark and malty brew has hints of coffee and roasted nuts with a soft fruity finish – the perfect way to toast a cosy Halloween evening in front of a roaring fire.

Brothers Toffee Apple Cider four pack, £3.79 (4 x 275ml)
Available in stores nationwide from 4th October (excluding Scotland)
A delicious blend of cream soda and smouldering toffee with a rich, creamy aftertaste and a sharpness from the pears. Perfect for those looking for more than the average cider - just serve chilled over ice.

Brothers Rhubarb & Custard Cider four pack, £3.79 (4 x 275ml)
Available in stores nationwide from 4th October (excluding Scotland)
For those looking for a grown-up way to reminisce about trick or treating from childhood, look no further than Brothers Rhubarb & Custard Cider. With a crisp fruit flavour and creamy custard notes, this will delight drinkers who love a full flavoured, fresh, sweet cider.

Wychwood Ales Selection, £13.99 (12 x 500ml)
Available in stores nationwide from 4th October (excluding Scotland)
This selection of twelve Wychwood Ales is the perfect party pack. Complete with a range of different ales, including: Hobgoblin, Hobgoblin Gold, Dr. Thirsty’s No.4, Firecatcher, Goliath and Arrowaine – beer enthusiasts will be spoilt for choice.

21
Sep

GO ORGANIC THIS SEPTEMBER WITH ALDI!

This September, Supermarket Aldi offers something organic for everyone from everyday pantry staples to Specialbuys you won’t want to miss! So whether you are already supporting organic or are interested in introducing more organic foods into your diet, head in store to discover delicious bargains.
Check out some of Aldi’s amazing Specialbuy items you can pick up in store from Thursday 20^th September, but be quick, as with all Specialbuys, once they’re gone they’re gone!
Organic Bean Spaghetti (200g, £1.99) is available in Edamame Spaghetti, Black Bean Spaghetti or Soybean Spaghetti. These wholesome pasta alternatives are made using only one ingredient – beans! Rich in plant-based nutrition, naturally gluten free and vegan, this pasta provides the perfect base for a nourishing meal that’s quick, easy, naturally colourful and, most importantly, delicious.
Aldi’s Specially Selected Avocado Oil (250ml, £3.95) uses avocados from small, bio diverse farms and contains 20 avocados per 125ml. Avocados are known to offer one of the highest levels of heart-healthy monosaturated fats, which means that it can be enjoyed guilt-free for pan frying, roasting, baking, grilling, and drizzling over vegetables and salads.
Aldi’s Organic Rice Cakes (£1.69) are available in three tasty flavours Sea Salt, Yogurt Coated or Milk Chocolate. Made with rice grown using organic methods of farming, these tasty snacks can be enjoyed guilt-free.
Great savings on organic everyday buys:
Check out the amazing saving you can make by picking up organic items available everyday at Aldi!

Aldi’s Cowbelle Organic Semi Skimmed Milk is just 85p for 2 pints, which is a saving of 26% compared to Waitrose’s at £1.15.¹
Aldi’s free-range Merevale Organic Eggs (6 pack) are available for only £1.29, which saves customers a fantastic 46% when switching from Waitrose’s 6 pack organic eggs.²
Aldi’s Coco Loco Coconut Oil is just £2.29 and 45% cheaper than Vita Coco Coconut Oil.³

Head in store to get yourself some of these fantastic deals to celebrate Organic September!
-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

References:
¹https://www.ocado.com/webshop/product/Waitrose-Duchy-Organic-Semi-Skimmed-Milk-2-Pints-Unhomogenised/20542011?from=search&param=organic milk
²https://www.ocado.com/webshop/product/Waitrose-Duchy-Organic-6-Medium-Free-Range-Eggs-British/21465011?from=search&param=organic eggs
³https://www.ocado.com/webshop/product/Vita-Coco-Organic-Extra-Virgin-Coconut-Oil/275870011?from=search&param=vita coco

21
Sep

UN-FIG-GETTABLE

With fig flavoured products growing by more than 80% since 2012,[i] and Instagram naming it one of the most photographed foods on the planet,[ii] it’s clear that figs are currently having a moment with foodies.

With the fig season in full swing, it’s time to make the most of this magic fruit which is not just delicious and Instagrammable but also packed with great health benefits. Not only are figs rich in antioxidant vitamins, they are also an excellent source of fibre and minerals, which can help improve digestive wellness and help keep calcium in bones.[iii]

Whether you’re a fan of figs because they are irresistibly photogenic, or you love their nutritional quality, a pack of four figs will cost you only 29p at supermarket Aldi, thanks to its Super 6 fresh fruit and vegetable offers from 13^th September.

Not sure how to introduce figs to your diet? Try this scrumptious truffle recipe, available at www.aldi.co.uk/recipes:

Fig, Walnut and Chocolate Truffles

Ingredients

1 pack of 4 Fresh Figs
100g The Pantry Walnuts
125g Moser Roth 70% Dark Chocolate
50g Greenvale Salted Butter
40g The Pantry Cocoa Powder

Method

Wash the figs and remove the stalks. Chop figs into chunks. Put the walnuts and figs into a food processor and blitz until you have a coarse paste.

Melt the chocolate and butter in a bowl over a pan of boiling water, making sure the bottom of the bowl doesn’t touch the water. Once melted, add the fig and walnut mix. Stir well to combine.

Allow to cool, then refrigerate for a few hours until firm. Roll spoonfuls into balls about 15g each, then roll in the cocoa powder. Keep in the fridge until needed.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

[i] https://www.foodandwine.com/news/flavor-year-fig-2018

[ii] https://www.theguardian.com/lifeandstyle/2018/jan/07/meaty-jammy-and-very-instagrammable-why-figs-are-having-a-moment

[iii] https://www.bbcgoodfood.com/howto/guide/health-benefits-figs

21
Sep

SUPER SIZE YOUR CHRISTMAS WITH ALDI’S GIANT PIGS IN BLANKETS

This December, supermarket Aldi will be launching the Christmas dinner accompaniment of dreams – Giant Pigs in Blankets (400g).

From 6th December and for only £2.99, customers can pick up two foot-long British pork sausages wrapped in streaky bacon, the perfect treat for a festive feast.

-ENDS-

21
Sep

ALDI ADDS NEW PRODUCTS TO THEIR AWARD-WINNING MAMIA RANGE

From Monday 24^th September, Supermarket Aldi’s Mamia range will be boosted by 13 fantastic products, ranging from wipes and easy-pants to delicious new organic pouch flavours and meal options.
Having already won 46 awards for the Mamia range this year, including Best Performance Disposable Nappy or Nappy Range at the Mother & Baby Awards, parents can rest assured that the new additions will be a perfect fit for their new additions!

NAPPIES & WIPES
Part of the award winning nappy range, the Mamia Ultra Dry Easy Pants now come in Size 4 (£2.04 per 22 pack). Extra soft and breathable, all Aldi Mamia Easy Nappy Pants have guaranteed leak protection for up to 12 hours, day or night - perfect for wriggly babies.

At just 65p per 60 pack, the new Mamia Extra Sensitive Baby Wipes are made from 99.5% naturally derived ingredients and contain 0% perfume or alcohol making them PH skin neutral - they’re as close as you can get to cotton wool and water, but in a wipe! Aldi’s Mamia Extra Sensitive Baby Wipes are suitable for newborns, babies and children with extra sensitive skin and are dermalogically tested, hypoallergenic and paediatrician approved.

What’s more, all Aldi Mamia nappies and wipes are endorsed by the Skin Health Alliance.

DINNER TIME
Aldi’s brand new Mamia Organic Tray Meals Stage 4 (230g) are available in four delicious flavours, and whilst inspired by Hipp, they’re nearly 50% cheaper at just 95p.[i] Try the classic Beef Casserole or introduce Italian to your little one with Spaghetti Bolognese, Tomato & Mozzarella Spaghetti, or Chicken & Vegetable Risotto – perfecto!

Aldi are also adding two delicious new flavours to the award-winning Mamia organic food range which was named Best Organic Baby Food at the Loved by Parents Awards 2018. Now available in Cheesy Pie & Vegetable and Lamb & Vegetable, these Stage 2 pouches (130g) are fully organic and at just 55p they’re nearly two thirds cheaper than Ella’s Kitchen![ii]

For fruity fans, pick up the new Red Burst (choose from banana, strawberry, apple and raspberry) and Purple Burst (in banana, strawberry, apple, raspberry, blackcurrant and blueberry flavours). Aldi’s Mamia multipack pouches (5 x 90g) are packed full of organic fruit and a bargain at just £1.99 for five pouches.

When it comes to snack time, Aldi’s got little tummies covered with new Mamia Organic Oaty Bars. Available in Carrot Cake, Strawberry & Apple or Raspberry & Apple, pick up a box of six for only £1.29.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

References
[1] https://www.ocado.com/webshop/product/HiPP-Organic-Growing-Up-Meals-Squiggly-Spaghetti-Tasty-Tomato--Mozzarella/38693011?ULP_CAMPAIGN_ID=52&gclid=EAIaIQobChMIp4mnqKqw3QIVGYbVCh2vGQ2xEAkYBCABEgL6YfD_BwE&gclsrc=aw.ds&dclid=CLjEiq2qsN0CFcwh0wodxJ8AKQ Hipp Organic Growing Up Meals, 230g - £1.75 at Ocado
2 https://www.ocado.com/webshop/product/Ellas-Kitchen-Organic-Cheesy-Pie-with-Veggies/62512011?ULP_CAMPAIGN_ID=52&gclid=EAIaIQobChMIsaSTs6uw3QIVjrztCh1twAeXEAQYASABEgLfyPD_BwE&gclsrc=aw.ds&dclid=CKzw87WrsN0CFcsx0wodhn4BYg Ella’s Kitchen Organic Pouch, 130g - £1.50 at Ocado

[i] https://www.ocado.com/webshop/product/HiPP-Organic-Growing-Up-Meals-Squiggly-Spaghetti-Tasty-Tomato--Mozzarella/38693011?ULP_CAMPAIGN_ID=52&gclid=EAIaIQobChMIp4mnqKqw3QIVGYbVCh2vGQ2xEAkYBCABEgL6YfD_BwE&gclsrc=aw.ds&dclid=CLjEiq2qsN0CFcwh0wodxJ8AKQ Hipp Organic Growing Up Meals, 230g - £1.75 at Ocado

[ii] https://www.ocado.com/webshop/product/Ellas-Kitchen-Organic-Cheesy-Pie-with-Veggies/62512011?ULP_CAMPAIGN_ID=52&gclid=EAIaIQobChMIsaSTs6uw3QIVjrztCh1twAeXEAQYASABEgLfyPD_BwE&gclsrc=aw.ds&dclid=CKzw87WrsN0CFcsx0wodhn4BYg Ella’s Kitchen Organic Pouch, 130g - £1.50 at Ocado

14
Sep

WHEELY GOOD DEALS ON ALDI’S CYCLING RANGE

Rolling back into store this September are Aldi’s high-quality Cycling, Merino Cycling and Pro-Cycling ranges. With a large selection of clothing, equipment and accessories on offer, there’s something for cyclists of all levels. Available to pre-order online from 23^rd September and to purchase in store from 30^th September, shoppers will be racing to store to bag a bargain because as with all Specialbuys, once they’re gone, they’re gone!

Available exclusively online, this Livall Mt1 Smart Helmet (£79.99) is essential for regular commuters and occasional cyclists alike. With integrated Bluetooth speakers, riders can listen to music using Smartphone connectivity, plus the built-in wind-break microphone allows for hands-free phone calls – all controllable from the handlebars. The helmet also features tail light LED turning signals and safety LED lights, making it easier than ever to stay safe on the road.

With the weather set to change, this Indoor Bike Trainer (£49.99), with its six magnetic resistance levels, is a great way to maintain fitness levels without venturing outside. Plus, with a sturdy steel frame that is easy to set up and fold away, it can be conveniently stored too.

When out on the road, this Speed and Cadence Sensor (£19.99), which pairs with most common biking apps, as well as Aldi’s own Crane Connect App, can track distance, cadence, speed, altitude, route map, calories and training distance.

Aldi’s clothing range is great for keeping warm and dry when braving the elements. Perfect for when the weather is changeable this versatile Convertible Cycling Jacket (£19.99) doubles up as a gilet with its zip-off arms. There’s also the Hooded Cycling Jacket (£24.99), which is waterproof, windproof and breathable. For wet days, this Cycling Rain Jacket (£19.99) is the perfect coat for staying dry and can be worn with this Seamless Cycling Base Layer Top (£6.99). Pair them with Waterproof Over Trousers (£14.99) to stay dry on drizzly journeys over Cycling Tights (£13.99).

Those in search of even more luxury when pedalling around need look no further than Aldi’s Merino Cycling range. This Cycling Wind Jersey With Merino (£19.99) and the Merino Sports Base Layer (£16.99 for long johns, long sleeve or short sleeved top) are both made with high-quality merino wool which helps naturally regulate body temperature. Aldi’s range of Sports Accessories (£5.99) includes headbands, neck warmers, arm warmers and gloves to stay snug in the cold. For an extra touch of comfort while still offering great value, there’s the Merino Blend Cycling Socks (£4.99) with its cushioned sole and heel.

Keen cyclists battling all extremes of weather can invest in the Cycling Pro range. Heavy Duty Overshoes (£14.99) protect from the rain, especially when paired with Waterproof Breathable Socks (£12.99).

Aldi’s bike accessories, with a range of Memory Foam Saddles (£8.99) and lights, including Rechargeable High Powered Bike Lights (£14.99), will keep cyclists safe on the road. The U-Shackle Bike Lock (£9.99) will keep bikes secure when out and about, while the range of Bike Stands (from £8.99) safely store bikes at home.

Aldi’s Cycling, Merino Cycling and Cycling Pro ranges are available to pre-order online from 23.09.18 and in stores from 30.09.18 while stocks last
www.aldi.co.uk

Online only

Product Description	Price
Livall Mt1 Smart Helmet	£79.99

Cycling

Product Description	Price
Indoor Bike Trainer	£49.99
M/L Hooded Cycling Jacket	£24.99
M/L Convertible Cycling Jacket	£19.99
Speed & Cadence Sensor	£19.99
M/L Cycling Rain Jacket	£19.99
Floor Bike Stand	£16.99
Rechargeable High Powered Bike Lights	£14.99
M/L Waterproof Over-Trousers	£14.99
M/L Cycling Tights	£13.99
High Performance Bike Lights	£12.99
U-Shackle Bike Lock	£9.99
Reflective Cycling Set	£8.99
Folding Bike Stand	£8.99
Saddle Bag Tool Set	£8.99
Memory Foam Saddle Assortment	£8.99
M/L Seamless Cycling Base Layer Top	£6.99
Weatherproof Cycling Gloves	£5.99
Muc-Off	£3.99
Bike Saddle/ Tail/ Dual Bike Lights	£2.99
ERGONOMIC Cycling Socks (Watres)	£2.99

Cycling Merino Collection

Product Description	Price
M/L Cycling Wind Jersey With Merino	£19.99
M/L Merino Sports Base Layer	£16.99
Sports Accessories With Merino	£5.99
Merino Blend Cycling Socks	£4.99

Cycling Pro

Product Description	Price
Heavy Duty Overshoes	£14.99
Waterproof Breathable Socks	£12.99
Neoprene Cycling Gloves	£9.99

14
Sep

ALDI LAUNCHES PREMIUM CAST IRON COOKWARE RANGE TO RIVAL BIG-NAME BRAND • Save over £600 when purchasing Aldi range versus Le Creuset

~Calling all foodies, supermarket Aldi has launched a brand-new cast iron cookware range, offering shoppers hundreds of pounds on potential savings, compared to similar models from premium cookware brand Le Creuset. The range will be available to pre-order online from 16th September, and can be found in stores and online from 20th September, but be quick as once they’re gone, they’re gone.

Each item in the range is crafted from cast iron and suitable for use with all heat sources, including gas, electric, induction hobs and even solid fuel cookers - they can also be placed in the oven up to 200 degrees Celsius.

Cast Iron cookware is valued for its durability and heat retention properties, particularly amongst professionals, but can be expensive. Aldi’s latest range aims to offer budding chefs the chance to cook with cast iron, with a selection of stylish and naturally non-stick skillets, grill trays, frying pans, tagines, roasters, and a casserole dish starting from just £12.99.

With the most expensive item in the range costing under £25, Aldi’s range is purse friendly and offers a saving of £644 for a casserole dish, shallow casserole dish and tagine against comparable products from luxury kitchen brand, Le Creuset.

Here’s how shoppers can save:

ALDI LE CREUSET

Shallow Casserole Dish £24.99 Signature Shallow Casserole Dish £229 [1]

Casserole Dish £24.99 Signature Round Casserole Dish £295 [2]

Large Tagine £19.99 Tagine £190 [3]
Total: £69.97 Total: £714
TOTAL SAVING: £644.03 (90%)

Aldi’s Cast Iron Cookware range will be available in 3 colours – cream, grey and red, to pre-order online from 16th September and purchase in stores and online from 20th September. A full list of the range can be found below:

Description Price
CAST IRON CASSEROLE DISH £24.99
CAST IRON SHALLOW CASSEROLE DISH £24.99
CAST IRON ROASTER £19.99
LARGE CAST IRON TAGINE £19.99
CAST IRON FRYING PAN £14.99
CAST IRON SKILLET £14.99
CAST IRON GRILL TRAY £12.99
SILICONE DOUBLE OVEN GLOVE £6.99
STONEWARE MIXED ASSORTMENT £3.49

-Ends-

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@ClarionComms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

[1]https://www.lecreuset.co.uk/signature-shallow-casserole
[2] https://www.lecreuset.co.uk/signature-cast-iron-round-casserole/
[3] https://www.lecreuset.co.uk/classic-cast-iron-tagine

14
Sep

DRESS LIKE AN A-LISTER FOR LESS WITH ALDI’S AUTUMN FASHION RANGE

Autumn is approaching, get ready for pumpkin spice lattes, cooler weather and most importantly – fall fashion. Inspired by the latest catwalk trends, Aldi’s new Autumn Fashion range means fashionistas can get the A-list list look - without the designer price tag.
From rugby shirts to Chelsea boots, every item in the range is priced under £20 and available to pre-order online from 23rd September and can be found in store on 27th September, while stocks last.

A-List v ALDI

When it comes to men’s shoes, navy is a must-have and now thanks to Aldi they don’t have to cost a fortune. These navy Suede Shoes are both fashionable and smart, and only £16.99. So why not take a leaf out of JT’s book and pick up a pair of these timeless shoes.

Roll neck tops are the ultimate autumn essential as the weather starts to cool down. Aldi’s Roll Neck Top, available in both Berry and Navy, is £9.99 and can be a causal addition to a pair of jeans or dressed up like the Queen of Style herself, Victoria Beckham.

To complete any autumn wardrobe these Chelsea Boots are a staple at just £12.49. Pick up Aldi’s tan pair to mirror supermodel Gigi Hadid and create an autumn look that’s fit for the catwalk.

The complete range…

To achieve the ultimate smart casual look, pair a classic Roll Neck Top with these Ponte Trousers (£10.99), available in black and grey, with faux zip detailing, perfect for day or night.
Easy to dress up for drinks after work, this Checked Dress (£10.99) is a must have for all winter professional wardrobes and is available in grey and brown. Complete the look with 60/80 Denier Tights for just an extra £3.99.
For chillier days, cosy up in Aldi’s Longline Cardigan (£12.99), available in on-trend camel and grey colours.

This autumn range doesn’t just cater for women, men can get in on the action too! These smart Rugby Shirts (£14.99) are available in plain navy and a navy/red stripe design and can be paired perfectly with Aldi’s Cord Trousers (£9.99), available in grey or stone.
For the ultimate classic and comfortable autumn look, stock up on these Textured Jumpers (£9.99), the key to staying toasty during those cold autumnal evenings.

Darker evenings means even more excuse to get into pyjamas earlier. Those looking to refresh their pyjama collection need look no further either, as Aldi has a wide range of comfortable men’s and ladies’ Pyjamas for just £9.99 in an array of stylish designs.

Aldi’s Autumn Fashion range is available to pre-order online from 22.09.18 and in stores from 29.09.18 while stocks last
Description                       Price
Men's Suede Shoe/Brogue £    16.99
Men's Rugby Shirt £    14.99
Ladies' Longline Cardigan £    12.99
Ladies' Chelsea Boots £    12.49
Ladies' Checked Dress £    10.99
Ladies' Ponte Trouser £    10.99
Men's Cord Trousers £       9.99
Men's Pyjamas £       9.99
Men's Textured Jumper £       9.99
Ladies' Autumn Pyjamas £       9.99
Ladies' Roll Neck Top £       9.99
Men's Jersey Hipster £       5.99
Men's Cotton Rich Socks £       4.99
Men's Memory Foam Slippers £       3.99
60/80 Denier Tights £       3.99
Ladies' Memory Foam Slippers £       3.99
Ladies' 5 Pack Socks £       2.49

-Ends-

14
Sep

Aldi's Specially Selected Manuka Honey 5+ 40% cheaper than other high street equivalents

Did you know Aldi is selling luxurious Manuka Honey for just £6.29? Well known for its health benefits AND its expensive price tag, customers can save 40% with Aldi’s Specially Selected Manuka Honey 5+ (250g) compared to similar high street products. A part of Aldi’s core range, the product is available all year round!

What’s more, Aldi is launching a Kitchen Cupboard Essentials range to make the morning breakfast routines even more tasty this September. In stores from Sunday 16th September, the range includes Specially Selected Honey (£2.49) in Acacia, Orange Blossom and Eucalyptus, Specially Selected Marmalade (£1.25) as well as the family favourites Heinz Baked Beans Snap Pots (£1.99) and Harley’s Low-Calorie Jelly Pots (50p each) but be quick, as with all Specialbuys once they’re gone they’re gone!

12
Sep

GIN-GLE BELLS, GIN-GLE BELLS…

Supermarket Aldi increases gin range to cater to demand in the run up to the festive season
12,500 bottles of gin now fly off the supermarket’s shelves daily - equating to over 500 bottles per hour!
Range includes on-trend Gingerbread Gin Liqueur, sold for the first time in UK supermarkets

Supermarket Aldi has announced that it will be increasing its gin offering by 60% this autumn, as the country’s thirst for the spirit continues to grow. Sales of gin have continued to soar this year, with Aldi now seeing a whopping 12,500 bottles fly off the shelves every day.
As part of its biggest gin range yet, the supermarket will be launching its first ever Gingerbread Gin Liqueur (£9.99), available in stores and online from 1^st October. The liqueur, characterised by warming notes of ginger, cinnamon, vanilla and orange is best enjoyed with a splash of tonic water or simply served neat over ice.
Providing an innovative alternative to traditional festive tipples left out for Santa, the supermarket’s newest Instagram-worthy spirit is expected to be a hit with shoppers, having been handcrafted using one of the biggest Christmas flavour trends this year – gingerbread.
This isn’t the first time Aldi has introduced an exciting gin liqueur to its collection. As part of its incredibly successful Gin Festival range in July, the supermarket launched a Passionfruit Gin Liqueur (£9.99) – which sold out in just two days.
Gin enthusiasts nationwide will be pleased to hear that the Passionfruit Gin Liqueur and Aldi’s Oliver Cromwell Pink Gin (£10.99) are set to return this autumn – also available in stores and online from October 1^st.
Julie Ashfield, Managing Director of Buying at Aldi UK, comments: “Gin continues to be immensely popular amongst our shoppers, so we’re delighted to be offering our biggest range ever, just in time for the festive season.
“At Aldi, we pride ourselves on innovation, and the launch of these exciting new products is a real testament to the hard work of our UK based buying team, who work incredibly closely with suppliers to bring great-value, quality spirits to our shelves.”
Sam Caporn, Aldi’s Wine Expert, comments: “The gin bubble is yet to burst, and its fantastic that shoppers can turn to Aldi for award-winning, great quality bottles that won’t break the bank.
“The brand new Gingerbread Gin Liqueur is not only deliciously on-trend, but its a brand new festive tipple, that is sure to delight gin lovers this festive season!“
For full details on Aldi’s gin range please visit www.aldi.co.uk/gin-collection

7
Sep

GIFT BIG WITH ALDI’S BUMPER FESTIVE GIFT RANGE

T’is the season to be gifting, so ensure that special someone’s drinks cabinet is never empty this Christmas with Aldi’s fantastic range of festive-themed bottled gifts. With an impressive selection of limited-edition wine, port and gin gift packs and sets available, there is a festive gift for everyone.

Giotti Spumante Prosecco Methuselah £79.99
Available online from 14^th November
Size: 6L
Be everyone’s favourite guest this Christmas with this show stopping Methuselah bottle of Giotti Spumante Prosecco, the equivalent of 8 regular sized bottles or 64 glasses! A sweet, almost creamy, mouthfeel with flavours of lemon zest, tangerine and pear mean this Prosecco is sure to be a crowd pleaser this year.

Giotti Spumante Prosecco Jeroboam, £39.99
Available in stores and online from 14^th November
Size: 3L
For something slightly smaller but equally as impressive, try the Jeroboam Giotti Spumante Prosecco bottle which holds 20 glasses!

Prosecco Magnum, £13.99
Available in stores and online from 1^st October
Size: 1.5l
This stylish bumper bottle offers a double helping of the delicious 2017 Ca'di Pietra Prosecco DOC. With aromas of sherbet, lemon and lime giving way to freshly picked grapefruit peel, you’ll be grateful it comes in a magnum size!

Wine Advent Calendar, £49.99
Available in store and online from 4^th November
Size: 24 x Mini Wines (187ml – 200ml)
For the ultimate indulgence in the lead up to Christmas, look no further than Aldi’s Wine Advent Calendar. Filled with 24 mini bottles of Red, White, Rosé and Fizz, including customer favourites such as The Exquisite Collection Touraine Sauvignon and our award-winning Fleurs de Prairie Côtes de Provence Rosé, there’s no better way to get into the festive spirit than sharing a miniature bottle or two with your nearest and dearest this season.

12 Gins of Christmas, £34.99
Available in stores nationwide and online from 14^th November
Size: 12 x 5cl miniatures and 12 x 150ml tonic waters
For 12 days, each window of this unique advent calendar offers a new mini bottle of gin and tonic.

Bottoms Up Gin crackers, £19.99
Available in stores and online from 14^th November
Size: 6 x 5cl miniatures
The ultimate cracker this Christmas! These six table crackers are like having your own bartender, and with a mini bottle of gin per pull on offer, as well as a perfect tonic match, they are sure to set the party off with a bang.

Metallic Label Edition 3 Bottle Bordeaux Gift Pack £27.99
Available in stores nationwide and online from 14^th November
Complete with deep garnet reds and crisp whites, this gift case offers a fantastic opportunity to buy an exclusive collection of classic French château wines from across the famed Bordeaux region. The perfect gift for wine connoisseurs.

Maynard’s Premium Port Selection, £34.99
Available in stores nationwide and online from 14^th November
Size: 4 x 20cl
This beautifully presented gift set featuring a selection of port styles is perfect for the port professional. Sip through a tempting tower of Ruby, Pink and White Ports in their 20cl mini bottles.

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

7
Sep

ALDI CROSSES OVER TO LATEST FITNESS CRAZE

Far from traditional aerobics and weight lifting fitness regimes, the latest work out trend which is helping the UK keep in shape incorporates various training methods such as High Intensity Interval Training (HIIT), running, strength training and even gymnastics to boost overall performance. When combining multiple exercise regimes, clothing needs to be versatile and flexible, and equipment durable. Aldi’s high quality new Cross Training range is perfect for those looking to mix up their workout at home or at the gym, and with prices starting at just £2.99, the range is sure to get shoppers pumped up.

The Cross Training range will be available to pre-order online from 9^th September and in stores on 16^th September and as with all Specialbuys, once they’re gone, they’re gone.

Gear up…
Up the ante for a full body workout at home with Aldi’s 12m Battle Rope (£24.99), This dynamic and powerful training tool is designed for functional workouts to help improve strength and power, whilst also working core and ab muscles.

Let off steam by incorporating Aldi’s range of Slam Balls into training, available in two weights - Slam Ball 9kg (£19.99) and Slam Ball 3kg (£14.99). Designed to withstand repeated drops, these weights are textured for maximum grip and control and will aid endurance, co-ordination and strength.

Look the part…

Fly through workouts in style with Aldi’s Cross Train Shorts (£7.99), made from lightweight fabric to ensure ease of movement during training.

Stay cool with Aldi’s selection of Cross Train Shirts/Tanks (£6.99), which are soft, breathable and ideal for high performance exercise.

Designed for high impact activities, Aldi’s Cross Train Bra (£5.99) provides a secure fit to offer support during even the most strenuous workouts.

Train whatever the weather with Aldi’s sleek Cross Train Jacket (£16.99), made from durable material for protection come rain or shine.

Complete with mesh panels which allow for breathability and stability, Aldi’s Cross Train Socks (£2.99) are specifically designed to offer support during workouts and heaving lifting.

Aldi’s Cross Train range is available to purchase online here from Sunday 9^th September and in stores from Sunday 16^thof September, while stocks last.

Buyer	Product Code	Product Description	Price
SV	85799	12M BATTLE ROPE	£24.99	* Online Only
SV	86844	SLAM BALL 9KG	£24.99	* Online Only
SB	83777	ML CROSSTRAIN JACKET	£16.99
SV	86847	SLAM BALL 3KG	£19.99	* Online Only
SB	83773	LADIES CROSSTRAIN TIGHTS	£9.99
SB	83776	ML CROSSTRAIN SHORTS	£7.99
SB	83774	ML CROSSTRAIN T-SHIRTS/TANKS	£6.99
SB	83779	LADIES CROSSTRAIN BRA	£5.99
SB	84415	ML CROSS FIT SOCKS	£2.99

31
Aug

ALDI’S HERE TO HELP WITH THE BACK TO SCHOOL BLUE(S)BERRIES

Beat the back to school blues with Aldi’s kid-friendly blueberry pack, in stores from Thursday 23rd August.

Costing just £2.95 for 400g, this super-size pack is a perfect solution for adding a healthy snack to lunchboxes thanks to the refillable mini-pot, perfect for little ones which is eco-friendly too. And, did you know, Aldi sell an average 4200 tonnes of blueberries per year, that’s the same weight as 60 space shuttles!

31
Aug

BRING THE TASTE OF ASIA TO YOUR TABLE THIS SUMMER WITH ALDI’S ASIAN SPECIALBUY RANGE

Bring some Asian fusion into the kitchen this summer with Supermarket Aldi’s Asian Specialbuy range, in stores from Sunday 26th August. But be quick, as with all Specialbuys, once they’re gone, they’re gone!

Serve up a delicious Japanese inspired Chicken Katsu Curry with Aldi’s Katsu Curry Kit for just £1.89. With delicious Panko breadcrumbs, mouth-watering Katsu curry sauce and spicy chilli paste, this kit is bound to be a hit at the dinner table. Serve with some delicious Brown Basmati and Wild Rice (85p) to complete the dish.

Or why not cook up a delicious Chinese inspired stir-fry with Aldi’s Stir-Fry Sauces (39p) available in Black Bean, Hoisin & Garlic, Satay or Teriyaki flavour. Pair with some Rice Ready to Wok Noodles (99p) and serve with a fresh salad, such as Aldi’s Carrot Ribbon Asian Salad recipe.

For an added kick, why not try Aldi’s Sriracha Chilli Sauce (£1.99) and Sriracha Mayonnaise (£1.69) to give your food some Asian spice? Both are suitable for vegans and go great with a variety of meals.

You can also enjoy the taste of Asia on-the-go with Yushoi’s Katsu Curry Baked Black Beans Snacks (99p). These healthy snacks are also a great source of protein. Or try Aldi’s Indonesian Style Cracker Mix or Tarka Dhal Flavour Lentil Snack Mix (99p), that are great for sharing with family and friends.

Don’t forget to check out Aldi’s Super Six Fruit and Veg offerings on sale this week to create a delicious side salad:

• Flat Peaches, Pack of 4 - £0.35
• Cucumber - £0.35
• Radish, 250g - £0.35
• Maris Peer/Baby Potatoes, 1kg - £0.35
• Beef Tomatoes, Single - £0.35
• Sweetcorn, Pack of 2 - £0.35

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

31
Aug

STUDENT SUPERMARKET SAVINGS WITH ALDI

This September, students all over the country will be preparing to head off to University, some for the first time. Living on a student budget can be a tricky balance to strike, with 78% of students saying that they worry about making ends meet 1, which is why supermarket Aldi is here to help!

There are plenty of ways to help university students save a little here and there and Aldi have some top tips for making the most of shopping:

• Buying in bulk can be an effective way of saving and getting the most out of ingredients. Staples like pasta and rice will keep for a long time.
• Splitting the cost of essential groceries with flatmates is also a good way to avoid food wastage and opens the door to collaborative cooking!
• Meal planning can help students stick to their budget and get the most out of the ingredients by finding different ways to repurpose ingredients
• Making the most of regular offers is a no brainer! While Aldi always offers incredible value across their entire range, they also offer deals on fresh fruit, vegetables and fresh meats as part of the Super 6 and Fresh Meat Offers. What’s more, weekly themed Specialbuys can range from Mexican inspired products to Italian, so there’s plenty of opportunity to mix it up and try new things.
• Whip up your own fakeaway rather than spend money on a takeaway! Check out these step by step video recipes on how to create the perfect fakeaway pizza, korma and stir-fry – they’re easy to make and easy on the budget, so there’s no need to fork out for an expensive takeaway when you can recreate your favourites using ingredients at home!

We’ve put together a typical student shop below for just £19.81 to show how Aldi can really help you save the pennies. You’ll be amazed at how far your money can go with supermarket Aldi!

Cupboard Essentials Product Price
Baked Beans                  Everyday Essentials Baked Beans - 420g £0.23
Tuna                               Tuna Chunks In Spring Water - 160g £0.75
Chopped Tomatoes       Everyday Essentials Chopped Tomatoes - 400g £0.29
Pasta                              Everyday Essentials Penne - 500g £0.30
Rice                               Everyday Essentials Long Grain Rice - 1kg £0.45
Cooking Oil                     Vegetable Oil – 1L £1.09
Tea                                 Red Label 160 Tea Bags - 500g £1.25

Luxury Staples       Product
Pizza                         Specially Selected Tomato & Mozzarella Pizza - 560g £3.29
Fajita Kit                    Hot Fajita Dinner Kit - 500g £1.25
Pesto                         Specially Selected Pesto 190g £0.99
Granola                     Specially Selected Granola (Nutty/Berry) - 500g £1.79
Pasta Sauce              Specially Selected Pasta Sauces - 340g £0.99

Fresh produce    Product
Bananas               Bananas (5 Pack) £0.88
Apples                  Royal Gala Apples (6 Pack) £1.19
Peppers                Mixed 3 Pack Peppers £0.91
Onions                  Brown Onions- 1kg £0.53
Mince meat           Beef Mince 12% Fat 500g £2.19
Chicken                Chicken Breast Fillets 300g £1.55

Total:   £19.92

Students can find their nearest Aldi with our handy Store Finder and start saving on groceries from day one!

-ENDS-

References:
1 https://www.savethestudent.org/news/student-finance-affects-mental-health.html

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

24
Aug

GET MEX-CITED FOR THE RETURN OF ALDI’S MEXICAN SPECIALBUYS!

Fancy a speedy and delicious Mexican feast with friends or family? Then look no further as supermarket Aldi is bringing back its Mexican Specialbuy range from Sunday 26^th August. Staying true to authentic Mexican flavours, Aldi’s Fiesta Kits take inspiration from the Old El Paso kits but at better than half the price!¹ From lip smacking tacos to milder herby fajitas, the range includes a variety of classic Mexican step-by-step kits that aim to suit everyone’s tastes. Remember - as with all Specialbuys once they’re gone they’re gone!

Kits:
Fiesta Nacho Kit (£1.35) - The perfect dinner for busy weeknights or tasty weekend snacking. This kit contains the base for perfect nachos. Just add your favourite toppings!

Contains: Crunchy tortilla chips, tomato salsa
Add: 150g cheese, guacamole, soured cream, jalapeños (optional)
Preparation time: 10 minutes
Serves: 3-4

Fiesta Crunchy Taco Kit (£1.59) - Extra crunchy tacos loaded with Mexican spice and juicy salsa….what’s not to love?

Contains: 12 taco shells, tomato salsa, taco seasoning
Add: 500g minced beef, 15ml vegetable oil, ½ shredded iceberg lettuce, 1 chopped large tomato, 125g grated cheddar cheese
Preparation time: 30 minutes
Serves: 3-4

Fiesta Mild Fajita Kit (£1.29) - Perfect for Mexican food lovers who prefer a milder Fiesta feast.

Contains: 8 wheat tortilla wraps, tomato stir in sauce and a cool herb seasoning mix

Add: 500g chicken breast fillets, cut into thin strips; 30ml oil; 1 lettuce shredded; tomatoes thinly sliced; 100ml sour cream
Preparation time: 15 minutes
Serves: 3-4

Fiesta Chilli & Garlic Rice Kit (£1.59). Fiesta Mexican rice is infused with a complex flavour of tomatoes, chilli and garlic for a bowl full of flavour to please everyone.

Contains: Long grain rice, chilli and garlic sauce, rice seasoning
Add: 500g diced chicken breast, 1 red and 1 yellow pepper sliced, 1 sliced onion, 15ml vegetable oil. Optional: fresh coriander and jalapeño slices
Preparation time: 25 minutes
Serves: 3-4

Seasoning:
For a spice mix to add in to your own combination of ingredients, stock the cupboards with Fiesta Mexican Recipe Mixes (30g, 49p each). Choose from:
Garlic and Paprika Taco Seasoning - This Mexican Taco seasoning brings vibrant flavours that go well with any meat. It has a gentle heat with punchy spices and garlic.

Cajun Seasoning - This Cajun Seasoning makes your Cajun dish look and taste amazing. It is a hot and spicy marinade with a kick of heat and great texture.
Fajita Seasoning - This seasoning has a beautiful smoked rounded flavour. It has a blend of warming cayenne, ginger and garlic that really finishes off any meat for your Fajita!

Also look out for Aldi’s Fiesta Mexican Condiments which include Sour Cream, Guacamole and Salsa (87p).

Some tasty additions:
Whether you’re a veggie or just craving something fresh and light, why not try Aldi’s recipe for Healthy Summer Tacos? Swap your taco shell for iceberg lettuce leaves, currently reduced from £0.48 to £0.35 as part of the Super Six fruit and veg deal.
Look out for the other Super Six fruit and veg deals that can add some extra vibrancy to your Mexican feast!
Flat Peaches, Pack of 4 - £0.35
Cucumber - £0.35
Radish, 250g - £0.35
Maris Peer/Baby Potatoes, 1kg - £0.35
Beef Tomatoes, Single - £0.35
Sweetcorn, Pack of 2 - £0.35

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk

References:

https://www.tesco.com/groceries/en-GB/search?query=old el paso&icid=tescohp_sws-1_old el paso

24
Aug

ARE YOU READY TO GIVE IT A WHIRL? BANK HOLIDAY BONANZA WITH ALDI’S NEW MIGHTY MEATY OFFER

Celebrate the end of an epic summer of al fresco dining this bank holiday with mighty meat offers from supermarket Aldi. On Thursday 23^rd August, look out for Aldi’s NEW take on the standard banger with the flavoursome Outdoor Bred Pork & Chorizo Sausage Whirls as well as other great meat deals available across all Aldi stores at incredible everyday low prices.

Outdoor Bred Pork & Chorizo Sausage Whirls £2.99 (400g, 4 pack) - Made with British outdoor bred, RSPCA assured pork and Spanish chorizo, these mouth-watering and gluten free whirls are seasoned with black pepper, paprika, smoked paprika, cayenne pepper and cumin.

Don’t miss out on Aldi’s other fresh meat specials this week, including Sundried Tomato & Feta Pork Burger (£2.49, 380g) and Richmond Sausages (£1.49, 681g), but you’ll have to be quick, as with all Specialbuys once they’re gone, they’re gone!

If you’re planning a trip in store over the bank holiday weekend, check out the store opening times below:

August Bank Holiday opening times

Saturday 25th August - 8am-10pm
Sunday 26th August - 10am-4pm
Monday 27th August - 8am-8pm

Please note that the times shown above apply to most of our Aldi UK stores, but this may vary. For more specific information please use our Store Finder to check your local stores opening hours.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

24
Aug

ENJOY THE TASTE OF THE CARIBBEAN WITH QUICK AND EASY RECIPE IDEAS FROM ALDI

Give in to your Caribbean cravings this Caribbean Food Week (21st-28th August) with supermarket Aldi's island inspired recipes. Whether you're a Caribbean cuisine aficionado or just a food enthusiast who loves trying new recipes, let Aldi help you embrace Caribbean Food Week in style.

For an exotic, flavourful dish with a Caribbean twist try Aldi’s Jamaican Jerk Chicken Thighs for a delicious main…
Ingredients:

1 x 1kg pack chicken thighs
6 spring onions
15g piece peeled ginger
45g dark brown soft sugar
2 tbsp dark soy sauce
1 large green chilli
4 cloves garlic
5g fresh thyme
Juice of 1 lime
35ml orange juice
2 tsp paprika
2 tsp mixed spice

Method:

Pre-heat the oven to 200°C/450°F/Gas Mark 6.
To make the jerk sauce, first wash and chop the spring onions.
Chop the ginger finely.
Peel and mince the garlic cloves.
Cut the chilli in half and then thinly slice.
For a milder taste, discard the seeds.
Chop the thyme.
Put all the ingredients except the chicken in a food processor and process to a thick chunky liquid.
Put the chicken thighs into a baking dish, then add a few slashes to the top of each thigh.
Pour over the jerk sauce and, with your fingers, rub into the chicken cuts.
At this point you can leave to marinate for a few hours or just continue to cook.
Bake in the oven for 45 minutes.
Remove from the oven and serve with rice for a more filling meal

For a colourful, healthy and delicious lunch alternative try Aldi’s Caribbean Style Chicken & Rice Salad…
Ingredients:

400g pack frozen cooked chicken breast pieces
2 125g sachets of easy cook boil-in-the-bag long grain rice
3 oranges
3 fun size apples
½ pineapple
½ tsp dijon mustard
130ml olive oil
280g jar marinated grilled peppers, drained & cut into pieces
150g frozen garden peas
salt and pepper

Method:

Defrost the chicken pieces as per pack instructions.
Cook the rice and frozen garden peas as per pack instructions and put to one side.
Peel 2 oranges and cut into segments.
Core and chop the apples into bite size pieces then finally peel the pineapple and chop into bite size pieces.
Place all the fruit into a bowl.
Then in a separate bowl squeeze the juice from the remaining orange then stir in the mustard.
Add the olive oil and beat well.
Pour the dressing over the fruits, add the warm rice, the peppers, and the garden peas, season with salt and pepper.
Stir through the chicken pieces.

For a healthy dessert that’s high in flavour indulge in an explosion of sumptuously refreshing Caribbean fruit with Caribbean Honeydew Melon.
Ingredients:

1x honeydew melon
Juice of 2x limes
Zest of 1x lime
15g fresh peeled ginger – grated
6x fresh mint leaves – chopped

Method:

Mix the ginger, chopped mint, lime juice and rind together.
Cut the melon into quarters lengthways, remove the seeds, and then cut away from the skin to leave four boat shapes.
Slice the melon quarters thinly, put into a bowl, add the lime mixture and toss well.
Refrigerate for 30 minutes before serving.
Great to serve after a curry to refresh the palate.

Enjoy sip after sip with tangy pineapple flavours with a creamy texture, this Piña Colada Mocktail is bound to go down well.
Ingredients:

2 scoops vanilla ice cream
1 pack let’s eat… pineapple chunks
300ml Asia specialities coconut milk
2 cherries

Method:

Place the ice cream, pineapple chunks and coconut milk into a blender and blend until all ingredients are well combined and the texture is smooth.

24
Aug

COULD YOU BE NEXT BIG ARTIST? GET CREATIVE WITH ALDI’S NEW CONTEMPORARY ART RANGE

From pencils and paint brushes, to easels and oil pastels, budding or established artists will find a whole host of high-quality essentials to get creative this month, thanks to Aldi’s new Contemporary Art range. Prices start at just £3.99, with the full range available online to pre-order from Sunday 9^th September and in stores from Sunday 16^th September, but shoppers must be quick as with all Specialbuys – once they’re gone, they’re gone!

A fantastic starter set for the aspiring creative, or perfect for the more experienced artist, this 90 Piece Art Set (£14.99) is bursting with paints, pens, pencils and brushes. Plus, it is packaged in a practical carry case that’s great for on-the-go artists.

Whatever masterpiece is in the making, a blank canvas is a fantastic place to start. Bring designs to life with Aldi’s Canvas Assortment (£3.99), including three pre-stretched and primed canvases. Create a workspace in just about any area with this handy Table Easel (£12.99) which folds down for easy storage and carrying.

Create something to treasure with this Acrylic Paint Set (£6.99) - ideal for beginners, students and accomplished artists alike, or why not take on a new project with Aldi’s Colour Pencils and Oil Pastels for just £4.99.

Aldi’s high-quality Paint Brushes (£4.99) are a stroke of genius and a must-have for every artist. This Artist Storage Box (£14.99) is perfect for organising and storing paints, brushes and other essential painting supplies.

Aldi’s Contemporary Art range is available to pre-order online from Sunday 9th September and in stores from Sunday 16^th September, while stocks last. The full range can be found below:

Buyer	Product Code	Product Description	Price
CM	85322	90 PIECE ART SET	£14.99
CM	85091	ARTIST STORAGE BOX	£14.99
CM	85093	TABLE EASEL	£12.99
CM	85107	ACRYLIC PAINT SET	£6.99
CM	85095	PAINT BRUSHES SET	£4.99
CM	85096	COLOUR PENCILS AND OIL PASTELS	£4.99
CM	85094	CANVAS ASSORTMENT	£3.99

24
Aug

GRAPE YEAR FOR ALDI’S AWARD-WINNING CHAMPAGNE

Supplier of Aldi’s award-winning Champagne has announced earliest Champagne harvest to date, after exceptional year for grape production across the Champagne region
1.25 million bottles of Aldi’s award-winning Veuve Monsigny Champagne Brut were sold last year alone
2018 vintage set to be outstanding, owing to perfect growing conditions

Supermarket Aldi’s renowned Champagne supplier has announced its earliest grape harvest ever, following an exceptional growing season across the region which saw record winter rainfall and hot summer temperatures soaring well above long-term averages.
Grape pickers across the Champagne region started the harvest on Tuesday this week, following the official go-ahead from industry organisation Comité Champagne, which sets the official start-date each year.
Usually taking place in September, this makes 2018 the fifth harvest to take place in August in the last 15 years, starting five days earlier than in 2017.
Aldi’s bestselling bubbly, the award-winning Veuve Monsigny Champagne (£11.49), is made by Champagne house Philizot & Fils, a world-renowned producer that Aldi has been working with for over five years to consistently bring quality fizz to its shelves for shoppers to enjoy.
Aldi’s relationship with Philizot began in 2012, with an order of 120,000 bottles. Since then, the supermarket has consistently increased sales of Champagne, peaking in 2017 with a record 1.25 million bottles sold to shoppers.
Aldi’s wine expert Sam Caporn, The Mistress of Wine said: “It has been a remarkable year for production in the Champagne region, with rainfall at its highest since 1965, followed by a warm and sunny period during the flowering season.
“This means that the grapes used in Aldi’s Champagne – a blend of Chardonnay, Pinot Noir and Pinot Meunier – have had the ideal growing conditions to produce a vintage that is likely to be of exceptional quality in 2018.”
Julie Ashfield, Managing Director of Buying at Aldi UK, comments: “Our close working relationship with Philizot et Fils has gone from strength to strength over the past five years – a partnership that is integral to bringing great quality, affordable fizz to our stores.
“They have expanded their production facility to accommodate the continued customer demand for our award-winning Champagne, and we are delighted that such an important relationship is proving to be mutually beneficial.”
Pioneers of innovation in the wine aisles, this year Aldi has launched more new wines than ever before, with over 100 bottles having received international awards already. The supermarket’s Veuve Monsigny Champagne Brut has won three international medals for its quality, including a ‘Silver Outstanding’ medal at the International Wine & Spirit Competition.
-Ends -

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

17
Aug

AWARD GINNING! ALDI’S OWN BRAND GINS ARE NAMED AMONGST BEST IN THE WORLD

Own-label gins receive international medals
Aldi’s Topaz Blue Premium Gin beat Berry Bros. & Rudd London Dry Gin, which retails at 2 times the price
Supermarket sells over 12,000 bottles of its highly acclaimed Oliver Cromwell London Dry Gin every day

Supermarket Aldi has been awarded two accolades at the world-renowned Spirits Business Gin Masters, including a coveted Gold medal for its Topaz Blue Premium Gin (£13.99), beating off stiff competition from bottles costing up to 2 times the price[1], and beating well-known brands including Beefeater and Berry Bros & Rudd.

Entered into the Spirits Business Gin Masters for the first time this year, Aldi’s Topaz Blue Premium Gin (£13.99) is distinctive by its wild botanicals and select fruits taste. The gin’s unique flavour tickled the judges taste buds during the stringent blind taste tests, and beat Berry Bros. & Rudd London Dry Gin, which sells at twice the price1.

Silver medal winner, Aldi’s Oliver Cromwell London Dry Gin 70cl (£9.99), remains a firm favourite amongst experts and shoppers alike, having already been awarded Gold at this year’s International Spirits Challenge, as well as scooping three industry awards in the last 12 months and Good Housekeeping Institute’s seal of approval. Aldi now sells a whopping 12,000 bottles of this sought-after gin every day, one of its bestselling spirits.

The results come at a time when gins phenomenal popularity is still soaring. According to the WSTA, sales of ‘mother’s ruin’ in the UK broke another record last month, reaching £1.5 billion or roughly 55 million bottles in the 12 months to the end of March 2018[2]. Unlike ‘peak prosecco’, the gin trade shows no sign of slowing down, and is set to become a 2 billion industry by the end of the year.

Julie Ashfield, Managing Director of Buying at Aldi, said: “It’s always an exciting moment when a distinguished awarding body recognises our range on the international stage, and we’re delighted to see that our great-value gins have trumped the competition yet again.

“The UK’s thirst for gin is still going strong, so we’re delighted to have expanded our range and launched our first ever Gin Festival this summer. From artisan gins, to gin liqueurs, there is something to suit all tastes and budgets at Aldi.”

These accolades for Aldi’s trophy cabinet add to a fantastic year so far for the supermarket’s spirits range, which has taken home over 34 medals so far in 2018. Aldi was also awarded the coveted title of ‘Own Brand Range of the Year’ for the second year running at the International Spirits Competition.

[1] https://www.bbr.com/products-49011-berry-bros-and-rudd-london-dry-gin-uk-customers-only-40-6%

[2] https://www.thedrinksbusiness.com/2018/06/uk-gin-sales-reach-1-5-billion-in-a-year/

2
Aug

GET FRUITY THIS SUMMER WITH ALDI

From papaya to peaches and passion fruits, supermarket Aldi has added these delicious premium fruits to their Super 6 offering this summer meaning they’re available at an unbeatable price.

Aldi’s premium summer fruits start at just 89p and are on offer from Thursday 26^th July, perfect for switching up your summer fruit salad.

Honey Dew Melon: now: £0.89 was £1.65
Passion Fruit: now £0.49 was £0.89
Papaya: now £0.89 was £1.15
Cherries: now £0.89 was £0.99
Peaches: now £0.49 was £0.89
Kiwi Fruit: now £0.49 was £0.72

And why not check out some delicious recipe inspiration from Aldi?

Chocolate Covered Frozen Kiwi Rounds

Ingredients:

6 kiwi fruit
100g dark chocolate
6 wooden lollipops

Method:

Place a wooden lollipop stick into the side of each of the kiwi fruit rounds.
Place these on some greaseproof paper and then into the freezer until frozen.
When the kiwi pops are frozen break up the chocolate and place into an oven proof bowl over a pan of boiling water to melt, making sure the bottom of the bowl doesn’t touch the water.
Dip each kiwi pop in the melted chocolate and put straight back into the freezer to harden before serving.

Pork Burgers with tangy Peach Salsa

Ingredients:

For the burgers:

500g pork mince
1 small red onion
1 tsp Stonemill ground cumin
2g fresh mint leaves
50g Brooklea Greek yoghurt

For the salsa:

2 ripe peaches
1 green chilli (approx. 17g)
½ pointed red pepper
Juice of 1 lime
3g fresh coriander
1 garlic clove
3g fresh ginger

Method:

To make the burgers:

Peel, half and finely chop the red onion.
Finely chop the mint.
In a bowl, mix the pork mince, red onion, chopped mint, ground cumin and the yogurt and mix well.
Divide the mixture into 4 rounds, flatten with the palm of your hand to make 4 burgers and put in the fridge to chill for 15 minutes.

To make the salsa:

Cut the peaches in half – remove the stones and finely chop the flesh.
Cut the chili and the red pepper in half, lengthways, remove and discard the seeds, then chop finely.
Peel and grate the ginger.
Peel and mince the garlic.
Finely chop the coriander.
Mix all the above together along with the lime juice and mix well – allow to rest for 15 minutes.
Grill or barbecue the pork burgers on each side for 6-7 minutes, then serve alongside the peach salsa.

1
Aug

ALDI’S £3.49 WAGYU BURGERS ARE BACK BY POPULAR DEMAND!

On Thursday 2^nd August, supermarket Aldi will be selling its popular Specially Selected Wagyu Burgers, in stores across the UK for just £3.49!

Made with premium quality Wagyu beef from cattle bred and grass-fed on open New Zealand pastures, the burgers will be available in stores for a fraction of the price of high-end restaurants which can cost as much as £40 per 100g^{. 1}

Taking their name from the famous Japanese Kobe Wagyu, which can sell for up to £500 a kilo in Japan,² the meat is renowned for its distinctive marbling which melts while it cooks, making for a super succulent, tender, melt-in-the-mouth burger.

Also, look out for the other great deals on Fresh Meat in store this week:

Specially Selected Jamaican Style Jerk Sausage £1.89 (400g)
Chicken Burgers £1.99 (454g)
Paprika Pork Loin Steaks with Tomato and Sherry Butter £2.79 (350g)

1
Aug

MAMMA MIA! PASTA LOVERS REJOICE, ALDI’S ITALIAN SPECIALBUY RANGE IS BACK!

From Thursday 9^th August, Supermarket Aldi’s Italian Specialbuy range will be in store, with prices starting at just 75p! From amazing pasta variations to delicious balsamic vinegar, these mouth-watering Italian ingredients are bound to be a hit at the dinner table this summer. But, be quick, as with all Specialbuys, once they’re gone, they’re gone.
Prepare a delicious pasta dish using one of the many types of pasta on offer including Aldi’s Organic Spinach Trottole (£1.49), a delicious pasta resembling the shape of spinning tops and made with 100% durum wheat. For a bit of variation try the Cucina Gourmet Egg Pasta (£1.39) - available in a variety of shapes, including Armoniche, Capricci or Gemelli.

For those who prefer their pasta bigger, Aldi’s Specially Selected Large Pasta (£1.29) is bound to satisfy with larger than life versions of Lumaconi and Pappardelle, perfect for soaking up a delicious, creamy or tomato sauce.

Why not serve them with Aldi’s Specially Selected Pasta Sauce (99p) or Napolina Chopped Tomatoes (75p), or for a quick and easy weekday meal, try a Dolmio Tray Bake in Italian herbs and garlic flavour for just 99p.

If risotto is your Italian dish of choice, then look no further as Aldi are also stocking Arborio Rice (£1.69) – perfect for making a tasty risotto dish. For a twist on the Italian classic, try Aldi’s Tropical Beef Risotto.

You can also pick up a bottle of Aldi’s Premium Balsamic Vinegar (£2.49), perfect drizzled on a refreshing tomato salad or for dipping fresh bread. Grab Aldi’s Salad Tomatoes alongside some Italian Mozzarella (49p) for an authentic Italian inspired salad.

If you prefer pizza instead, check out Aldi’s amazing Specially Selected Pizzas for just £3.29, in stores across the UK all year round! From Semi-Dried Tomato and Buffalo Mozzarella to Limited Edition Smoky BBQ Beef, these pizzas are hand-stretched with a light sourdough base, and they’re delizioso! Meat lovers can rejoice with Limited Edition Chicken & Chorizo, Italian Ham, Portobello Mushroom & Mascarpone and Spicy Salami!

1
Aug

ALDI LAUNCHES BABY BLENDER NEARLY 50% CHEAPER THAN NUTRIBULLET IN BABY & TODDLER EVENT!

1
Aug

GET YOUR DAILY FIX WITH LACURA’S NEW VEGAN COFFEE BODY SCRUB

It’s the latest skincare craze that people can’t get enough of; Coffee Body Scrubs! So, whether it’s smoother skin, amazing skin tone or improved circulation. Supermarket Aldi’s new vegan Coffee Body Scrub is a beauty must have!

Comparable to Frank Body Original Coffee Scrub at (£12.95), from Thursday 9^th August you can pick up TWO of the Lacura Coffee Scrubs, (£6.99), for the same price. But, be quick as with all Specialbuys once they’re gone, they’re gone!

Available in three choices chocolate, coconut and orange, these invigorating scrubs all have a coffee and sugar base to help keep the skin feeling and looking great. With extracts of robusta coffee to promote blood circulation, cane sugar to help clean the pores and Vitamin E to keep the skin youthful. As well as high-quality oils including avocado, argan, coconut, sunflower and linseed to help lock in moisture during exfoliation.

Aldi’s Coffee Body Scrubs are vegan friendly, containing a minimum of 98% substances of natural origin. They are also packaged in a trendy and environment-friendly cardboard bag with pressure lock. And that’s not all, did you know? Aldi’s Lacura range is Leaping Bunny certified. The Leaping Bunny certification from Cruelty Free International confirms that no own brand Lacura beauty products are tested on animals, meaning that they are one of the few supermarkets across UK and Ireland to guarantee all its beauty range are not tested on animals.

The only globally recognised certification for cosmetics, personal care and household cleaning products, the Leaping Bunny is awarded when a genuine commitment to no animal testing is demonstrated by a company. So, using this coffee scrub will make you feel just as good on the inside as it does on the outside.

1
Aug

LACURA’S SPA AND SKINCARE SUPERHEROES ARE BACK!

Supermarket Aldi’s spa-inspired beauty range is back this summer, including the sell-out Lacura Exfoliating Mud Mask at only £5.99. Beauty fans everywhere will also be excited to know that Lacura’s Hot Cloth Cleanser 200ml, which rivals the premium equivalent from Liz Earle, is also back in stores at only £3.99.

Inspired by the well-loved GlamGlow YOUTHMUD ® Tinglexfoliate treatment (£42.00), this anti-ageing mask is a ‘facial in a jar’- but at a fraction of the price. Visibly minimising the appearance of pores, fine lines and wrinkles, the mask leaves skin feeling firmer, revitalised and more radiant.

Packed full of hard- working ingredients, including Witch Hazel, Red Algae Extract, Clay and Green Tea Extract- the tingling mask leaves skin looking visibly clearer and healthier in just four weeks.
Worried your bathroom won’t create the spa- like atmosphere you had in mind? Turn the lights down, run the bath and create the perfect ‘hygge’ experience by adding a scented diffuser or lighting a candle. Aldi’s popular Indulgence Spa Candles (£3.99) and Reed Diffusers (£2.99) have calming notes of jasmine, lavender and violet.
Following the unprecedented customer demand, the Lacura Hot Cloth Cleanser will also be returning in store and online as a Specialbuy.
Made with rosemary, chamomile, cocoa butter and eucalyptus oil, the Lacura Hot Cloth Cleanser works to gently soften, tone and purify the skin. Massaged onto dry skin, the rich formula works to remove makeup and cleanse skin, leaving the face feeling refreshed. As with the Liz Earle equivalent, the Lacura product comes with a 100% muslin cloth to polish off the cleanser, all included in the mere £3.99 price tag.

You could buy six of Aldi’s Lacura Hot Cloth Cleansers and have change left over for the same price as the comparable Liz Earle Cleanse and Polish (£26, 200ml) - a massive 85% saving!

Following their sell-out success, these skincare favourites will be available to pre-order online from 22^nd July and instore from Sunday 29^th July. But as with all Specialbuys, you’ll need to be quick – as once they’re gone, they’re gone!
And that’s not all, did you know? Aldi’s Lacura range is Leaping Bunny certified. One of the few supermarkets across UK and Ireland to guarantee its beauty ranges are not tested on animals, Aldi’s Leaping Bunny certification from Cruelty Free International confirms that no own brand Lacura beauty products are tested on animals.

The only globally recognised certification for cosmetics, personal care and household cleaning products, the Leaping Bunny is awarded when a genuine commitment to no animal testing is demonstrated by a company.

-ENDS-

Exfoliating Mud Mask
ALDI	Glam Glow
Lacura Exfoliating Mud Mask, 50ml £5.99	Glam Glow YOUTHMUD® Tinglexfoliate Treatment 50g £42.00
% SAVED WHEN SHOPPING AT ALDI	SAVE 86% (£32.01)

1
Aug

BACK BY POPULAR DEMAND, ALDI RE-LAUNCH THE LACURA MIRACLE CREAM

Skincare lovers rejoice, Aldi is officially re-launching their Lacura Miracle Cream (£3.99) and Lacura Glycolic Daily Cleansing Pads (£2.49) available in stores from Thursday 9^th August, but be quick as with all Specialbuys, once they’re gone, they’re gone!

Back by popular demand, Lacura’s Miracle Cream is a miracle indeed, costing just £3.99. That’s 85% less than high-end Elizabeth Arden’s Eight Hour Cream (£28.00 / 50ml).[1] The Lacura miracle cream works to protect, moisture and soothe normal, dry and irritated skin, leaving skin feeling irresistibly smooth. But that’s not all, the cream can also be used to soften chapped lips and aid dry cuticles.
The sell-out Lacura Glycolic Cleansing Pads (£2.49) are another beauty steal, costing 80% less than Nip and Fab’s Glycolic Daily Cleansing Pads (£13.59)[2]. The Lacura pads work to refine, re-texture and resurface the skin, providing a brighter, more radiant looking complexion.

Did you know? Aldi’s Lacura range is Leaping Bunny certified. One of the few supermarkets across UK and Ireland to guarantee its beauty ranges are not tested on animals, Aldi’s Leaping Bunny certification from Cruelty Free International confirms that no own brand Lacura beauty products are tested on animals.
The only globally recognised certification for cosmetics, personal care and household cleaning products, the Leaping Bunny is awarded when a genuine commitment to no animal testing is demonstrated by a company.

[1] https://www.boots.com/elizabeth-arden-eight-hour-cream-skin-protectant-50ml-10029058

[2] https://www.superdrug.com/Skin-and-Hair/NipFab-Glycolic-Fix-Exfoliating-Facial-Pads-x60/p/685756

1
Aug

WE HEARD IT THROUGH THE GRAPEVINE! ALDI TO STOCK ON-TREND ORANGE WINE

Rare Orange Wine is set to hit the supermarket’s shelves on Thursday 9th August
Aldi will be the only UK supermarket to currently stock the unique style, which has become popular in Canada & Italy
Forming part of the supermarket’s August Wine Festival range, the wine is the cheapest on the market at only £5.99 per bottle

Supermarket Aldi is set to introduce a rare ‘Orange Wine’ to its shelves this month, making it the only UK supermarket to stock the unique style.
Previously only found at trendy wine bars, luxury hotels such as The Ritz and high-end wine merchants, the rare style – dubbed the “fourth wine” by industry experts - has seen huge success in markets such as Canada and Italy.

Made with 85% Chardonnay and 15% Sauvignon Blanc grapes and combining the weight of red wine with the freshness of white, this Orange Wine (named after its amber hue due to a long fermentation of the lightly crushed grapes with full skin contact at low temperatures) is distinctive by its exuberant nose of vanilla, peach and apricot fruits.

Launching as part of Aldi’s highly anticipated August Wine Festival, the incredibly versatile, small batch wine is certain to be sought after by trend-hunters and discerning wine lovers alike when it hits stores on the 9th August. As well as ensuring wine cellars are perfectly en-vogue, the new addition, which is priced at only £5.99, is among the best value orange wine offerings on the market.
The Instagrammable orange tipple is also sure to be popular with lovers of natural products too, as it is free from added yeasts, sulphates and other additives, contributing to its unique taste-profile.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We know that our customers are open to new influences and are regularly seeking new experiences when it comes to wine. Inspired by the international success of orange wine in countries such as Canada and Italy, we’re excited to be able to offer our customers something a little different this summer, without breaking the bank.”
Aldi’s wine expert Sam Caporn MW, The Mistress of Wine comments: “Orange wine is more popular than ever throughout the wine world but has yet to be made available to UK supermarket shoppers. It’s exciting to see Aldi opening up this sought-after style to its customers, and I’m sure it will prove just as popular as it has around the globe.”

The Orange Wine forms part of Aldi’s August Wine Festival, which sees the retailer championing the finest wine styles from across the globe. Carefully curated by Aldi’s expert UK based wine buying team, the twelve-bottle collection brings together a host of new and exciting varietals ranging from £5.99 - £8.99.

20
Jul

ALDI IS RAISING THE WAGYU STEAKS AGAIN!

Impressing your guests for less is easy with supermarket, Aldi who will be offering the most expensive steak cuts in the world[i], for only £7.99! Aldi’s Specially Selected Wagyu Sirloin Steak and Specially Selected Wagyu Ribeye Steak will be available in stores across the UK on Thursday 26th July, at the amazing price of £7.99 each! But, you’ll have to be quick, as with all Specialbuys, once they’re gone, they’re gone!

Taking their name from the famous Japanese Kobe Wagyu, which can sell for up to £500 a kilo in Japan, the meat is renowned for its distinctive marbling of fat which melts while it cooks, making for a super succulent and tender, melt-in-the-mouth steak.

The Ribeye cut comes from between the rib bones of the bull and is marbled with more fat than most steaks, meaning it offers the boldest flavour. Whilst equally full-of-flavour, the Sirloin cut is slightly denser with a smaller proportion of fat. Both are best cooked on a high heat on a BBQ or frying pan. Also, look out for the other great meat deals in store this week!

[i] http://www.steak-enthusiast.com/2010/06/8-of-the-most-expensive-cuts-of-beef-you-never-knew-you-had-to-have/

19
Jul

GET THE LOW DOWN… ALDI LAUNCHES ZERO PERCENT ALCOHOL WHITE AND ROSÉ SPARKLERS

Supermarket Aldi is responding to increased demand for low and no-alcohol drinks with the launch of two non-alcoholic sparkling wine alternatives - ZeroPointZero Sparking White Brut and Rosé.

The non-alcoholic drinks market is growing in the UK – rising by 16% in the past two years[1] - as health-conscious shoppers seek out lower alcohol options. Created using a unique recipe, the ZeroPointZero Sparking White Brut and Rosé bottles provide the same great taste of sparkling wine, without the alcohol.

What’s more, both bottles contain only 35 calories per serving - less than half that of a typical sparkling wine - making them the perfect choice for health and wellbeing conscious shoppers. And at the incredible price of only £2.49 each, they are lighter on the purse strings too!

ZeroPointZero Sparking White Brut (75cl, £2.49)
A great alternative to traditional sparkling wine, ZeroPointZero Sparking White Brut is made with a complex combination of fermented grape juice blended with premium green tea to deliver notes of apple and pear with a pleasing acidity.

ZeroPointZero Sparkling Rosé (7cl, £2.49)
A refreshing and finely balanced non-alcoholic rosé, boasting delicate notes of soft red fruits and forest floor.

Julie Ashfield, Managing Director of Buying at Aldi UK, comments: “We’re always listening to our customers, to ensure we are providing them with quality, great value products, in line with demand.

As the trend towards health and wellbeing continues to grow, we’re delighted to be able to offer our shoppers two delicious no-alcohol alternatives to sparkling wine, so if they are choosing not to drink, they can still toast to any occasion.”

The ZeroPointZero Sparking White Brut and Rosé products are now available in store.

-Ends-

Notes to editors:
Aldi is the UK’s fifth largest supermarket with over 775 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 17^th June, Aldi grew sales by 8.2% and has a 7.4% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
The company’s current achievements and initiatives include:

Aldi is currently the UK’s highest paying supermarket. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates
Aldi was crowned ‘Grocer of the Year’ 2018 at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector. Judges singled out Aldi’s “market-beating growth” and its “willingness and ability to adapt to the needs of UK shoppers”.
Aldi was named Britain’s favourite supermarket in the Which? 2018 Customer Satisfaction Survey voted for by UK shoppers, replacing Waitrose, which held this position for the previous three years. The survey said Aldi topped the rankings thanks to its ‘fantastic value for money combined with quality products’.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and extended its commitment to the 2020 Tokyo Olympic Games.
Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 12^th May 2018).
In 2018, for the fifth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

[1] Value growth in last 2 years in the UK, Nielson Scantrack, data to 21/04/18

18
Jul

ALDI NAMED BEST PLACE TO BUY WINE

Aldi named best place to buy wine in international wine competition
Supermarket beat off stiff competition from upmarket rivals Waitrose and Marks & Spencer

Supermarket Aldi has been crowned best supermarket at the prestigious International Wine Challenge (IWC) Merchant Awards, announced at the awards ceremony in London last night.

Aldi pipped upmarket rivals Waitrose and Marks & Spencer to the title of ‘Supermarket of the Year’ thanks to its excellence in wine retailing over the last year. The news comes hot off the heels of the supermarket’s recent success at the International Wine & Spirit Competition, where its bestselling Veuve Monsigny Champagne (£10.99) was awarded a coveted Silver Outstanding medal.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Being recognised by the International Wine Challenge, not just for the quality of our wine range, but also for our UK buying team’s hard work is a fantastic achievement.

“At Aldi, we like to keep things simple. We have a concise range of wines on offer, meaning that each bottle, which is bought specifically for the UK market, is excellent quality and is sold at the best possible price – truly earning its place on our shelves.”

Pioneers of innovation in the wine aisle, this year Aldi has launched more new wines than ever before, with over 100 bottles having received international awards already.

-Ends-

13
Jul

GO NUTTY THIS SUMMER WITH ALDI’S COCONUT RANGE

Kickstart a healthier summer with Supermarket Aldi’s amazing Eat Clean and Coco Specialbuy, in store from Thursday 19^th July. From delicious snacks to healthy cooking alternatives, fans of this superfood can reap all the health benefits without breaking the bank.

Why not try Meridian Coconut Peanut Butter (£1.99). Healthy, great tasting, and now thanks to Aldi, affordable too! Put a tropical twist on this Peanut Butter and Strawberry Jam Cake with Meridian Coconut Peanut Butter.

Add flavour and colour to everything from vegetables to chicken with Coconut Oil Frylight (£1.49), which uses 95% less fat than oil. For a quick and healthy mid-week meal, cook fresh chicken breast in a few sprays of Coconut Oil Frylight to create marinated chicken skewers and pair with Tilda’s Coconut, Chilli and Lemongrass Steamed Basmati rice (£0.85) to give your meal a refreshingly Thai twist!

Or if it’s a healthy snack you’re after, try Coconut Curls (£0.79). These crispy, high in fibre curls are a great on the go snack, plus they’re gluten free!

But if you can’t wait to get your hands on Aldi’s delicious coconut inspired range, you can try some of Aldi’s great coconut items in store every day:

Aldi’s Coco Loco Coconut Oil is just £2.29 and 45% cheaper than Vita Coco Coconut Oil*
Coco Loco Coconut Water offers refreshingly good value at £1.59 (1 litre)

* https://www.tesco.com/groceries/en-GB/products/286318417
-ENDS-

13
Jul

CHEER FOR CHERRIES AT ALDI

With the cherry season under way, supermarket Aldi is celebrating with a range of dazzling menu ideas to coincide with National Cherry Day on 16^th July.
Demand for cherries has grown in recent years, with the fruit being named as the fastest growing sub-category in the stone fruit market last year,[i] and at just £1.19 for 200g, Aldi customers can enjoy this delicious summer fruit without the premium price tag.
Why not pick up a punnet in store and put the cherry on top of your day with our selection of delicious recipes?
BLACKBERRY AND CHERRY HARVEST CRUMBLE

Ingredients

200g pack cherries
150g pack blackberries
1 x 270g jar apple sauce
80g butter at room temperature
30g ground almonds
60g plain flour
60g caster sugar
40g oats
1 x heaped teaspoon ground ginger

Method

Preheat the oven to 200c/400f/gas 6
Stone the cherries and cut in half
Put into an ovenproof shallow dish along with the blackberries and apple sauce and mix together
In a mixing bowl add the flour, almonds, oats, ginger and sugar
Cut the butter into bits and add to the mixture and rub in with your fingers
Sprinkle the crumble over the fruit
Bake in the oven for 20/25 mins – till the top is golden brown
Serve with cream, custard or vanilla ice cream

CHERRY AND ALMOND CAKES

Ingredients

125g Creamy Butter Unsalted
175g Greek Style Yogurt
200g Self Raising Flour
100g Ground Almonds
1 Large Egg
200g Cherries - pitted and halved
150g Caster Sugar
1 tsp Baking Powder

Method

Preheat the oven to 180°C/350°F/Gas Mark 4.
Line a 12 hole muffin tin with paper cases.
In a pan melt the butter. Once melted mix with the rest of the ingredients and beat well.
Divide the mixture between the paper cases and bake in the oven for 20 minutes, until golden and risen.

VERY CHERRY

Ingredients

20ml Brandy
10ml cherry juice from four season frozen cherries
1 teaspoon sugar
1 vanilla pod
175 ml Valdobbiadene Prosecco Spumante DOCG

Decoration/To serve:

Garnish with several Four season frozen cherries on a cocktail stick.

Method

Add the Napoleon Brandy, cherry juice, vanilla pod and sugar to a glass and stir until sugar has dissolved.
Top with Valdobbiadene Prosecco Spumante DOCG.
Finally, garnish with cherries.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on: T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

[i] 28% YOY value growth, 12 w/e 18 June 2017, fruit - cherry data, Kantar Worldpanel

13
Jul

ALDI’S SELL OUT LUXURY FRAGRANCE IS BACK… AND IT’S A PERFECT WAY TO SAY THANKS TO THE TEACHER!

Supermarket Aldi have brought back their sell-out luxury fragrance and at just £5.99 for 100ml it’s the perfect thank you gift for teachers to mark the end of the school year.
The previously sold out fragrance, which comes in three beautiful scents – Pomegranate, Freesia & Pear and Lime, Basil & Mandarin, is in stores from Thursday 5th July. But, be quick, as with all Specialbuys, once they’re gone, they’re gone!

Also available in the collection is Aldi’s Luxury Body Crème (£4.99, 175ml), which is available in the complementing scents of Pomegranate, Freesia & Pear, or Lime, Basil & Mandarin to really give the fragrance a boost .

And, if you really want to be top of the class, Aldi’s beautiful Candle and Diffuser gift sets are the perfect relaxing fragrances to help teachers unwind at the end of term. At just £4.99 the gift set is available in Provence and Soleil.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

6
Jul

BRING THE OUTSIDE IN WITH ALDI’S SUMMER TROPICS RANGE

This season, a heatwave of tropical inspiration is set to hit UK homes, and shoppers can bring this trend to life with Aldi’s Summer Tropics range. This stylish collection features everything needed to give the home a fresh new colourful look.

Available to pre-order online from 22^nd July and purchase in stores from 26^th July, but be quick, because as with all Specialbuys once they’re gone, they’re gone!

Bring the bedroom to life with this bold Summer Tropics King Duvet set (£14.99), which is also available as a double (12.99). The vivid blue and colourful pink floral pattern adds vibrancy and instantly brings an exotic influence. Each polycotton set includes a duvet and two pillow cases, so shoppers can tumble into tropical sheets for a sound slumber.

Want a refresh but not a complete overhaul? Aldi’s Tropical Bed Spread (£24.99) is great for adding a splash of colour without needing to change an entire room (Available in three designs).

Make a statement with these Summer Tropics Cushions – great value at only £6.99 each. Available in five designs – Toucan, Tropicana, Flamingo, Pineapple and Tropics prints, these cotton linen blend cushions are perfect for adding to chairs, beds and sofas, and can even be used with outdoor furniture on days spent relaxing in the sun.

Add the finishing touches with Aldi’s Summer Tropics Coir Mats (£3.99) and Washable Door Mats (£2.99). With multiple designs to choose from including unicorns, cacti and pineapples, these magical mats will have every guest leaving their troubles at the door.

The Summer Tropics range is available to pre-order online at www.aldi.co.uk from 22^nd July or purchase in stores from 26^th July

Description	Price
SUMMER TROPICS BED SPREAD	£24.99
SUMMER TROPICS DUVET SET KING	£14.99
SUMMER DOUBLE DUVET SET	£12.99
SUMMER TROPICS CUSHION	£6.99
SUMMER TROPICS COIR MAT	£3.99
SUMMER TROPICS WASHABLE DOOR MAT	£2.99

6
Jul

SHAPE UP IN STYLE WITH ALDI’S FITNESS GEAR, INCLUDING IT’S FIRST EVER YOGA RANGE

With bikini season just around the corner, strengthen and sculpt in style with the help of Aldi’s Yoga and Athleisure ranges. Featuring a great selection of stylish, but affordable, workout gear and accessories, there is sure to be something for everyone.

For first-time yogis, or for those that have been practising for a while, having the right yoga clothing can play a big part in getting the most out of each session. Master each pose with the help of Aldi’s very first yoga range which offers premium quality clothing and is available from Sunday 22nd July. Aldi’s Athleisure range is then available on Sunday 5^th August, both while stocks last.

Stylish stretching…
To ensure maximum comfort and support, choose one of Aldi’s Summer Yoga Bras (£5.99) – available in two colourways and fitted with removable pads and mesh inserts to allow skin to breathe. Downward-facing dog has never been so easy with Aldi’s loose-fitting Summer Yoga Trousers (£9.99), to help adopt every single stretch and position.

Featuring lightweight phylon soles and cushioned insoles, Aldi’s Yoga Trainers (£12.99) will ensure maximum comfort and stability.

For stylish stretching and additional cover, these Summer Yoga Tops (£5.99) are lightweight and loose-fitting, with both open back and racer back variants, they are sure to help yogis stay cool.

The Summer Yoga Long-Sleeved Tops (£6.99) are perfect for layering - available in both white and grey marl colourways, they feature an oversized scoop neck and raglan sleeves for the ultimate comfort.

Fashionable fitness…

Look good and feel great with Aldi’s range of workout kit, including everything from leggings and sports tops to sports bras and music headphones.
With breathable mesh and removable cups for varying support, the Athlesiure Sports Bras (£5.99) come in a host of colourways and boast racer back detailing for an extra cool workout. Mix and match with these Ladies Athleisure Trousers (£6.99), which come in both a reversible capri style as well as ankle length leggings. Both offer incredible stretch and boast a practical hidden pocket at the waistband.
Layer up with Aldi’s Ladies Athleisure Tops (£3.99) and choose from a loose vest, fitted vest, loose t-shirt or mesh t-shirt. Mix and match the look with a range of stylish colours including pink, teal, blue and classic black.

A must-have for every workout, this Bluetooth Sports Headset (£9.99) is able to stream music wirelessly from Bluetooth enabled devices. The headset has a 10-metre operating range so users can listen to their favourite tunes without wires getting in the way. It’s also sweat resistant so there’s no excuse for holding back during that workout.

Keep hydrated with Aldi’s Slogan Gym Bottle (£3.49), featuring a range of quirky and colourful phrases, including ‘Gym and Tonic’, ‘Gym Now Pizza Later’ and ‘Eat Sleep Gym Repeat’.
With over 11 colourful designs to choose from, be sure to stock up on 3 Pack Athleisure Socks (£3.99) to help prevent abrasion and blisters.

Aldi’s Yoga range is available from 22.07.18 while stocks last
www.aldi.co.uk

Product	Price
Yoga Trainers	£12.99
Summer Yoga - Trousers	£9.99
Summer Yoga - Long Sleeve Top	£6.99
Summer Yoga - Bra	£5.99
Summer Yoga - Tops	£5.99

Aldi’s Athleisure range is available from 05.08.18 while stocks last

www.aldi.co.uk

Product	Price
Bluetooth Sports Headset	£9.99
Ladies Athleisure Trousers	£6.99
Athleisure Sports Bra	£5.99
Ladies Athleisure Tops	£3.99
3 Pack Athleisure Socks	£3.99
Slogan Gym Bottle	£3.49
Gel Insoles	£2.49

6
Jul

ALDI LAUNCHES BABY BLENDER NEARLY 50% CHEAPER THAN NUTRIBULLET IN BABY & TODDLER EVENT!

Products available online from 12^th August and instore nationwide on Thursday 16^th August
Features Ambiano Baby Food Nutrient Blender

Supermarket Aldi’s highly anticipated Baby & Toddler Specialbuy event is back, starring the unmissable Ambiano Baby Food Nutrient Blender for only £29.99! Comparable to and at nearly half the price of the Nutribullet Baby Food Processor (£58.00)[1], savvy shoppers can prepare for feeding time without spending a fortune.
Here’s some of Aldi’s top picks from this August’s Specialbuy event
FOR THE KITCHEN…
Ambiano Baby Food Nutrient Blender (£29.99)
Making nutritious, home-made baby food couldn’t be easier with Aldi’s easy-to-use blender. With the option to make pureed or chunky baby food, you can cater for your little one at every stage of their development.
Includes:
-     Blender base station with 300ml blender jar & lid
-     2 x blending cups with lid
-     Cross blade
-     Flat blade
-     3 x 8oz batch trays with lid
-     6 x 2oz storage/feeding cups with lid
-     1 x spatula

Aldi Ambiano Baby Food Nutrient Blender	Nutribullet Baby Food Processor
£29.99	£58.00
*SAVING 48.29%*

FOR THE NURSERY…
Baby Snuggle Nest (19.99)
The popular Snuggle Nest is back at Aldi this August, with a new shape for 2018. At just £19.99, Aldi’s Baby Snuggle Nest is 60% cheaper than the Poddle Pod.[2] The cushioned nest recreates the feeling of being cuddled, making nap time, comfy and cosy for your little one, so you can take a well-deserved break. With a carry handle for easy transportation and a slip resistant base, it’s perfect for supervised naps that cradle your little tot while they snooze. Suitable for babies 0-6 months of age and machine washable![3]

Moses Basket and Stand Bundle (£29.99)
The perfect bed for your little one, with its comfy and stylish design. The basket is sold complete with a padded, breathable mattress and quilt and the pine wood stand can be folded for easy portability and storage. Pop the adjustable hood up to create a cosy nap space for your baby.

FOR A SUPPORTIVE NIGHT’S SLEEP…
Slumberdown V-Shape Pillow (5.99)
The Slumberdown V-Shaped pillow offers comfort during pregnancy by gently supporting the head, neck and back.
The snuggly hollowfibre filling is soft and comfortable to allow free movement through the night.

STOCK UP ON ESSENTIALS…
Aldi’s Mamia Ultra Dry Nappies are just £2.89 and available in Sizes 3, 4, 4+, 5 and 6 - ideal for babies of all ages and sizes!

You’ll find a variety of lovingly crafted furniture, gorgeous accessories, and of course the everyday essentials that every busy parent needs at Aldi. Go online from the 12^th August or in store on 16^th August to take advantage of these amazing Baby & Toddler Specialbuy deals, but be quick, as with all Specialbuys - once they’re gone they’re gone!

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk

[1] https://www.johnlewis.com/nutribullet-baby-food-processor/p1955549

[2] Poddle Pod 0-6 months: https://www.poddlepod.com/shop/pod-bundles/stardust-bundle/

[3] Not to be used in a crib or cot

29
Jun

GET THE REAL TASTE OF AMERICA WITH ALDI’S AMERICAN SPECIALBUY THEME

Planning a party to celebrate Fourth of July? Swap your everyday menu for an American feast with Aldi’s American themed Specialbuys, in stores from Sunday 1^st July.

Why not start the day as you mean to go on and treat the family to a scrumptious American breakfast with Aldi’s Taste of America American Pancakes, (£1.39, 6 pack).

Enjoy your pancakes in true American style by adding state side classics such as Skippy Peanut Butter (£1.79) and Taste of America American Pancake Syrup (£1.79) available in butter maple or maple praline.

If you prefer something lighter, opt for a bowl of Taste of America Cinnamon Chips (£1.99, 750g) with a cup of Beanies Low Calorie Flavoured Instant Coffee (£1.99, 50g), available in caramel popcorn, cinder toffee or cookie dough flavours to give you the real taste of America.

Looking for something more savoury? Enjoy Aldi’s Taste of America American Style Hotdogs for the true American diner feeling. These frankfurters taste just like the real deal and are a bargain at only 79p for 6 hot dogs!

Wash your hotdogs down with Vive American Style Sodas available in cream soda, root beer or American grape, at just 37p for a litre!

No Independence Day would be complete without American-style toasted marshmallows, so spark up the BBQ or get a bonfire going and enjoy Aldi’s American BBQ Marshmallows (99p, 300g).

Visit your nearest Aldi store to see what other American themed Specialbuys the supermarket has to offer and don’t forget to hurry, as with all Specialbuys, once they’re gone, they’re gone!

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

29
Jun

LOOKING FOR HEALTHY AND FILLING MEAL SOLUTIONS AHEAD OF SUMMER? ALDI’S ‘SLIM WELL’ READY MEALS COULD BE THE ANSWER

Meals cost from just £1.99 each
Range includes vegetarian options and NEW Slim Well Beef Lasagne
Available in all UK stores

Low in fat and full of flavour, Aldi’s Slim Well ready meals are here just in time for the summer countdown. And from just £1.99, the healthy ready meals offer a quick, tasty and balanced solution for those looking to get beach body ready!

Packed full of lean meat, pasta, pulses and vegetables, the range includes: Chicken Tikka Masala, Chicken Saag, Three Bean and Vegetable Chilli, Sweet Potato Curry and Chicken Chow Mein. A new addition, Slim Well Beef Lasagne, will be available in stores from the end of June.

The nutritious meals can be cooked quickly and easily from frozen in the microwave or oven and are perfect for those who are time-poor but like to eat well.

Julie Ashfield, Managing Director of Buying at Aldi UK, comments: “Eating well doesn’t need to cost a fortune and when shopping at Aldi, customers can feel confident that they’re getting unbeatable value without sacrificing on quality. The Slim Well meals are perfect for those who enjoy healthy, easy-to-prepare meals, but don’t want to spend a fortune.”

With a variety of dishes to choose from, customers can enjoy great tasting, low calorie meals every night of the week:

Slim Well Chicken Tikka Masala, 500g

Chicken in a spicy tikka sauce made with onions, tomatoes, ginger, garlic, cumin and red chilli.

Slim Well Chicken Saag, 500g

Chicken with spinach in a healthy saag curry sauce packed with mushrooms, chillies, garlic, ginger and turmeric.

Slim Well Three Bean and Vegetable Chilli, 500g

A mixed bean hearty vegetable chilli with red peppers, tomatoes, onion and courgette.

Slim Well Sweet Potato Curry, 550g

A tasty combination of juicy sweet potatoes with red peppers and spinach in an aromatic curry sauce.

Slim Well Chicken Chow Mein, 550g

A favourite from the Chinese menu, made with pieces of tender chicken in an aromatic Oriental-inspired sauce with noodles and vegetables.

Slim Well Beef Lasagne, 550g

A classic family favourite, made with mince beef in a rich tomato sauce.

-ENDS-

29
Jun

ALDI SERVES A WIMBLEDON (STRAWBERRY) JAM SLAM

Aldi prove they offer taste AND value when it comes to their strawberries this Wimbledon

Did you know that last year’s Wimbledon Champions, Roger Federer and Garbine Muguruza, burned a whopping 1,100 calories between them per hour?¹ Playing for a total of 22 hours^2,3across the tournament that’s 24,200 calories burnt in total.
Can you even imagine how many strawberries the Wimbledon champions would need to eat to fuel that – and at what cost? Fortunately, supermarket Aldi have done the maths so you don’t have to!
With the average strawberry containing just 2 calories,⁴ Roger Federer and Garbine Muguruza would have needed a whopping 12,100 strawberries to power their way through the championship. That’s a lot of strawberries and at Wimbledon prices, (£2.50 for a serving of 10)⁵ that’s a lot of money too! In fact, it would cost £3,025 to pay for that many strawberries at Wimbledon.⁶
However, tennis fans will be relieved to discover that Aldi offers fresh British strawberries at just £1.69 for a 400g pack. Meaning our Champions could spend as little as £818 on strawberries to fuel their winning ‘jam slam’!⁷
Julie Ashfield, Managing Director of Buying, says: “Wimbledon and strawberries go hand-in-hand, and the tournament is a great occasion to enjoy the best British fruit of the season. There’s no denying that Aldi’s fresh British strawberries, pack more than just a punch in the taste department, they are amazing value and quality too. Now that, is something to cheer about.”
-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk

Calculated on average 600 calories burned per hour for male weighing 85kg and 500 calories burned per hour for female weighing 73kg; source Harvard Health Publishing
Federer 2017 Wimbledon stats: http://2016.wimbledon.com/en_GB/players/overview/atpf324.html
Muguruza 2017 Wimbledon stats: http://www.wimbledon.com/en_GB/players/overview/wta316239.html
Calories per strawberry: https://www.calorieking.com/foods/calories-in-fresh-fruits-strawberries-raw_f-ZmlkPTYzNjMy.html
Cost of strawberries at Wimbledon: https://www.telegraph.co.uk/news/2017/07/06/wimbledon-strawberries-revealed-have-subsidised-keep-price-last/
12,100 / 10 x £2.50 = £3025
12,100 / 25 x £1.69 = £817.96

29
Jun

ALDI’S SUMMER ICONS RANGE IS EVERYTHING YOU NEED THIS SUMMER

Who doesn’t want to add a splash of fun to their holiday? Thanks to Aldi’s brand new range of summer must-haves, this year’s getaway is set to be nothing short of fabulous.
Whether you’ll be looking like a ‘fineapple’ on a fruity inflatable or relaxing on the beach with a cool towel, Aldi’s instagrammable range of fantastic value accessories is set to make you want to dive into summer already.

Available to pre-order online from 1^st July, and purchase in store from 8^th July, shoppers need to be quick, as with all Specialbuys, once they’re gone, they’re gone!
Make a statement with this summer’s ultimate pool accessory. Aldi’s range of Summer Icon Inflatables (£9.99) are sure to help rack up the likes on Instagram; available in pineapple, watermelon and shell varieties.
Ideal for packing to take on holiday, Aldi’s Inflatable Watermelon Ball (£4.99) is a great way to keep kids (and adults) entertained.
Perfect for drying off after a refreshing swim, or simply make a statement on the beach, these new giant Round Beach Towels (£19.99) are available in six quirky prints.
Just the thing for covering up from the sun, the Ladies Summer Icon T-Shirt (£4.99) can be thrown over a bikini while at the pool, or pair with shorts for a relaxed afternoon stroll.

As the sun goes down, take the hassle out of the holiday beauty and grooming regime by packing this handy 3 Piece Cosmetic Bag Set (£4.99), available in several sizes and in four quirky designs – flamingo, lobster, melon and cactus.

Aldi’s Animal Ice Lolly Moulds (£2.99) ensure a fun and tasty way for the kids to cool off in the sun, available in dinosaur, penguin, polar bear and unicorn designs. Liven up snack time even further with Aldi’s fantastic range of Drinks Accessories (£2.49) – including cow and unicorn milk mixers, a rainbow scoop, spoons and re-usable straws.

Aldi’s Summer Icons range is available to pre-order online from 1^st July and in store from 8^th July, but be quick, as with all Specialbuys, once they’re gone they’re gone!

Description	Price
Round Beach Towel	£19.99
Summer Icon Inflatables	£9.99
Ladies Summer Icon T-Shirt	£4.99
3 Piece Cosmetic Bag Set	£4.99
Inflatable Watermelon Ball	£4.99
Animal Ice Lolly Moulds	£2.99
Ice Cube Trays	£2.99
Drinks Accessories	£2.49

22
Jun

Game, Set, Match…make this year’s Wimbledon a smash hit with Aldi

Shoppers can save up to 70% on summer favourites with Aldi - including Austin’s Summer Punch (£5.99)

Nothing says British summertime quite like the return of the Wimbledon Championships, so get ready to have a ball with Aldi’s summer favourites. From a quintessentially British cocktail made with Austin’s Summer Punch, to the ultimate treat of strawberries and cream, shoppers will love the supermarket’s Wimbledon offerings.

A favourite amongst Aldi shoppers, the Austin’s Summer Punch (£5.99) is expected to fly off the supermarket’s shelves as the warmer weather continues. At almost a third of the price of Pimm’s No.1[1], this tasty alternative paired with lemonade and fruit makes for the perfect refreshing, summer cocktail.
Watching those intense Wimbledon sets will certainly work up an appetite and tucking in to strawberries laden with cream is the ultimate way to feel like you’re sat on Murray Mound. At the incredible price of £1.39 for a 400g punnet this summer, Aldi is leading the way with its British Nature’s Pick Strawberries and to top it off, tennis fans will be excited to know that there will also be a Wimbledon themed version of the Cowbelle Double Cream (300ml) available in stores, for only 89p.
All Aldi Wimbledon Food and Drink items are available in stores nationwide, as well as Aldi’s Summer Punch available to purchase online at www.Aldi.co.uk
-Ends -
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print

A full list of the Wimbledon bundle products is below:

Veuve Monsigny Champagne Brut Wimbledon Edition (£12.99, 75cl) – in stores from 1^st July whilst stocks last
Austin’s Summer Punch (£5.99, 1L) – online and in stores now
Nature’s Pick Strawberries (£1.39 400g) – in stores now
Wimbledon Themed Cowbelle Double Cream (89p, 300ml) – in stores from 18^th June

[1] £15.00 retail price Waitrose Cellar, as seen on 25/04/18

22
Jun

Aldi serves an Ace Toast with its Limited Edition Wimbledon Champagne

To celebrate the return of Wimbledon, Aldi has launched a limited edition design of its award-winning Veuve Monsigny Champagne Brut NV for just £12.99

Tennis fans are sure to love relaxing with a chilled glass of bubbly this summer as Aldi is serving up its best-selling Veuve Monsigny Champagne Brut NV in a specially designed Wimbledon wrap - sure to get shoppers taste buds tingling.

The supermarket’s award-winning Veuve Monsigny Champagne Brut (£12.99) will be wrapped in a limited-edition Wimbledon design, featuring a pristine lawn wrapping and tennis racquet motif – the perfect tipple to toast with and celebrate this year’s hotly anticipated tournament.

It’s not only the striking bottle design which is sure to impress garden party guests this season. Originating from the renowned Champagne house of Philizot & Fils, the complex and elegant blend of Chardonnay, Pinot Noir and Pinot Meunier grapes in this this highly acclaimed fizz creates a unique and beautiful taste.

Julie Ashfield, Managing Director of Buying at Aldi, comments: “We’re excited to be continuing our support for British sports, especially as the Wimbledon Championships are such a poignant activity during British summertime.

We’ll be cheering on our nation’s players throughout the season, and our limited edition Veuve Monsigny Champagne Brut NV is the ideal way for our customers to join us in celebrating the championships’ success.”

Aldi’s Veuve Monsigny Champagne Brut Wimbledon edition is available in stores nationwide from 1^st July, whilst stocks last.

-Ends –

22
Jun

DON’T SWEAT IT! COOL DOWN WITH ALDI’S BOOZY LOLLIES, CARAMEL CORE ICE CREAM AND COCONUT WATER POPSICLES

With temperatures set to soar and many places across the UK about to experience 30 degrees heat, preparation is key to surviving the sun!

Those who argue that nothing can beat a cold beer in the sunshine haven’t tried Gianni’s Alcoholic Ice Popsicles (£1.99, 4 pack), less calories and far more sophisticated! You can choose from four classic tipples, including refreshing Gin & Tonic, fruity Peach Bellini, sparkling Bucks Fizz and delicious Cosmopolitan flavours.

Head out to your nearest Aldi to get your hands on American Caramel Core Ice Cream for just £2.49 (480ml), a great saving on the popular Ben & Jerry’s Karamel Sutra Core at £4.50 (500ml). If you like the sound of a delicious blend of half-chocolate ice cream with chocolate chunks and half caramel ice cream with a caramel sauce centre, then all you’ll need is a spoon…

If you’re not feeling ice-cream then don’t worry as you can also cool off with Aldi’s Coco Loco Coconut Water Popsicles (£1.99, 4 pack).* Made from naturally refreshing coconut water, the Coco Loco popsicles are available in both Coconut Water and Tropical Coconut Water flavours. What’s more, with less than 75 calories per popsicle, they are the perfect guilt-free summer treat, and vegan too!

-ENDS-

*Not available in Scotland

22
Jun

ALDI’S STRAWBERRY SERVE DISCOVER A NEW SIDE TO STRAWBERRIES WITH ALDI’S FRESH NEW SERVINGS

Strawberries - an iconic symbol of British summertime - and, the predictable partner to cream. But, this summer supermarket Aldi is appealing to strawberry lovers to step out of their strawberries-and-cream comfort zone and discover a wealth of new ways to enjoy fresh British strawberries.

With a 400g punnet of British strawberries costing just £1.39 at Aldi, you can enjoy a taste of British summer at its finest and best value, too. Moreover, with handfuls of delicious yet simple new recipes available from Aldi, strawberry lovers can bask in a variety of tasty ways to celebrate this delightful fruit.

Why not try sweetening up your fresh greens with a Chicken and Strawberry Salad:

Ingredients
 400g Strawberries
 1 x 375g pack Mini Chicken Fillets
 100g Cheddar
 Romaine lettuce heart
 80g Watercress or Spinach leaves
 2 Avocados
 4 sticks Celery
 1 x 150g pack Sweet Mini Peppers
 ½ Cucumber
 Juice of ½ Lemon
 15ml Balsamic Vinegar
 Pinch Chilli Powder
 Sea Salt and Black Pepper
 50ml Olive Oil, plus a little extra for frying

Method
 Wash, hull and chop 100g strawberries.
 Put them into a food processor along with the lemon juice, balsamic vinegar, olive oil and the chilli
powder.
 Season with a little salt and some black pepper, then process until smooth.
 Wash the lettuce – dry and shred.
 In a large salad bowl add the lettuce along with the watercress or spinach.
 Wipe the celery, chop and add to the salad.
 Slice the cucumber and add to the salad.
 Cut the peppers in half lengthways, remove any seeds, slice and add to the salad.
 Cut the avocado in half lengthways, remove the stone, scoop out the flesh and slice, then gently toss
with the salad.
 Wash, hull and slice the remaining strawberries and add these.
 Sauté the chicken strips in a frying pan in some olive oil until cooked through.
 Crumble the cheese.
 Add the warm chicken strips and the crumbled cheese.
 Drizzle over the dressing and serve.

For a new twist on a classic, how about our Strawberry, Spinach and Goats Cheese Salad:

Ingredients
 400g Strawberries
 200g bag Spinach leaves
 130g bag Walnuts
 150g log soft Goat’s Cheese
 100ml Olive Oil – plus a little extra for frying
 Juice of 1 lime
 1 tsp Dried Parsley
 Salt and Black Pepper

Method
 Saute the walnuts in a little oil in a large frying pan or wok until
slightly burnt, cool, then chop roughly.
 Wash and hull the strawberries, then slice.
 Gently rip the spinach leaves.
 Put the spinach leaves, walnuts and strawberries into a large bowl.
 Gently break the goats’ cheese and sprinkle over the salad.
 To make the dressing, whisk the lime juice, parsley and the olive oil together. Season with some salt and pepper, pour over the salad, gently toss and serve.

For dessert, choose our classic Strawberry Tart, or get game, set and match ready with a special Wimbledon-inspired Strawberry Tart with a Net Top?

Ingredients
 2 packets Ready Rolled Shortcrust Pastry
 225g Strawberry Conserve
 200g Strawberries
 1 tbsp Icing Sugar
 300ml Double Cream (to serve)

Method
 Pre-heat your oven to 180˚C/350˚F/Gas Mark 4.
 Roughly chop the strawberries and place them in a pan with the strawberry jam. Cook on a medium heat until the strawberries begin to soften and the jam is bubbling. Chill this mixture and prepare the pastry.
 Using one packet of the shortcrust pastry line the 6 individual tart tins, pressing a rolling pin over the top to remove any excess pastry.
 Place a small circle of scrunched up greaseproof paper over each tart, place some baking beans on top (dried lentils or rice will also
work) and bake for 10 minutes. Remove the baking beans and greaseproof paper and return to the oven for another 5 minutes until the pastry is cooked.
 In the meantime, using the second pack of pastry, cut 1cm wide strips (long enough to go across the tart cases). You will need 8 strips per tart.
 When the strawberry filling has cooled, distribute between the cooked tart cases.
 Place 4 strips of the pastry in diagonal lines on top of each tart. Turn back the 2nd and 4th strips of pastry, lay a horizontal strip across then place them back. Repeat with the 1st and 4th strips and place another horizontal strip across. Do this for the other 2 strips until you have created a lattice top.
 Press the edges of the raw pastry strips onto the tart and place in the oven for 15 minutes until the pastry is cooked and golden.
 Finally, lightly sieve the icing sugar over the tarts when they are still hot (as the heat of the filling will melt the sugar so that only the pastry will look dusted), to finish the ‘net’ and serve with a dollop of cream.

To satisfy even the most indulgent tastes, how about our Strawberries Dunked in Dark Chocolate with
Amaretto

Ingredients
 400g Strawberries
 100g Belgian Dark Chocolate
 45ml Amaretto
 20g Unsalted Butter

Method
 Break up the chocolate and put into a heat-resistant bowl, along with the Amaretto and the butter.
 Place the bowl over a pan of boiling water, stirring gently until melted, making sure the bottom of the bowl doesn’t touch the water.
 Wash and dry the strawberries, then dip them into the bowl while the mixture is still warm. Transfer to a plate and pop them in the fridge to
harden.
For more inspiration to shake up your serving of strawberries and wake up your taste buds with our recipe ideas visit www.aldi.co.uk

-ENDS-

22
Jun

If this year’s Islanders were an Aldi drink…

It’s the show of the summer, and with such a mixture of personalities in the villa, it’s sure to get heated! Why not keep cool with Aldi’s award-winning range of beers, wines and spirits that best reflect your favourite contestants…

Alex
Classy and refreshing… everyone’s favourite Doctor has got to be Aldi’s award-winning Oliver Cromwell London Dry Gin (£9.99). Whynot match it in a Gin, Lime and Cucumber Cooler ?

Rosie
THE tipple of the summer, Islander Rosie could only ever be a bottle of on-trend Castellore Pinot Grigio Blush Rosé… (£4.29)

Adam
There’s no denying he’s got a bit of a dark side… just like Aldi’s Old Hopking Dark Rum (£9.99)

Dani
Full of fun and ever so giggly – Dani has got to be the ultimate party drink! Couple Aldi’s Cocobay Rum & Coconut (£4.29) with coke for a taste of the Caribbean

Eyal
The deepest contestant to ever enter the villa, Eyal has to be a bottle of aromatic Bourbon Aged Cabernet Sauvignon Red wine… (£8.99)

Georgia
Full of bubbles, Georgia is clearly Aldi’s award-winning Prosecco Superiore DOCG (£7.99)

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to editors:

Aldi is the UK’s fifth largest supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 20th May, Aldi grew sales by 6.7% and has a 7.3% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

22
Jun

CAPTURE AND COLLECT MEMORIES WITH ALDI’S BARGAIN CANON CAMERA AND PRINTER

Capture memories that can be kept forever with this Canon Ixus 185 Camera and Canon CP1300 Selphy Printer, available in Aldi stores and online from Sunday 1^st July, whilst stocks last.
Simply point and shoot with fantastic results every time using this slim, stylish and versatile Canon Ixus 185 Camera, for just £79.99, featuring a 6.8 cm LCD screen and 28mm wide 8x optical zoom lens. Capture precious moments at home or on holiday and have fun with a range of easy creative modes, including Fish-eye, Miniature, Super Vivid and Monochrome. Plus, budding photographers can effortlessly record creative and versatile HD movies at the touch of a button.
Shoppers can even enjoy fast wireless prints from smart devices thanks to the Canon CP1300 Selphy Printer, for just £99.99. Small and neat, this printer is easy to carry for fast, reliable, lab-quality photo printing on-the-move.
The Canon CP1300 Selphy Printer and Canon Ixus 185 Camera are available at Aldi stores and online from Sunday 1^st July, whilst stocks last. However, shoppers will have to be quick as with all Specialbuys, once they’re gone, they’re gone!

Product Code	Product Description	Price
85562	CANON IXUS 185 ESSENTIALS KIT CAMERA	£79.99
85551	CANON CP1300 SELPHY PHOTO PRINTER	£99.99

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

- Ends -
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@ClarionComms.co.uk
020 7479 0910

15
Jun

ALDI’S ‘MEX-ELLENT’ SPECIALBUYS ARE BACK!

For quick and easy Mexican meals, perfect for a fun night in with friends and family, check out supermarket Aldi’s amazing Mexican Specialbuy theme, returning to stores from 14^th June.
Inspired by Old El Paso kits, Aldi’s Fiesta kits contain the same ingredients, packed with all the great Mexican flavours, plus they’ll cost you half the price![1] Check out the full range of fantastic value offers, from easy to use step-by-step kits, to juicy jalapenos but, as with all Specialbuys, once they’re gone they’re gone!
Kits:
Fiesta Nacho Kit (£1.35) - The perfect dinner for busy weeknights or tasty weekend snacking. This kit contains the base for perfect nachos. Just add your favourite toppings!

Contains: Crunchy tortilla chips, tomato salsa
Add: 150g cheese, guacamole, soured cream, jalapeños (optional)
Preparation time: 10 minutes
Serves: 3-4

Fiesta Crunchy Taco Kit (£1.59) - Extra crunchy tacos loaded with Mexican spice and juicy salsa,….what’s not to love?

Contains: 12 taco shells, tomato salsa, taco seasoning
Add: 500g minced beef, 15ml vegetable oil, ½ shredded iceberg lettuce, 1 chopped large tomato, 125g grated cheddar cheese
Preparation time: 30 minutes
Serves: 3-4

Fiesta Mild Fajita Kit (£1.29) - Perfect for Mexican food lovers who prefer a milder Fiesta feast.

Contains: 8 wheat tortilla wraps, tomato stir in sauce and a cool herb seasoning mix

Add: 500g chicken breast fillets, cut into thin strips; 30ml oil; 1 lettuce shredded; tomatoes thinly sliced; 100ml sour cream
Preparation time: 15 minutes
Serves: 3-4

Fiesta Chilli & Garlic Rice Kit (£1.59). Fiesta Mexican rice is infused with a complex flavour of tomatoes, chilli and garlic for a bowl full of flavour to please everyone.

Contains: Long grain rice, chilli and garlic sauce, rice seasoning
Add: 500g diced chicken breast, 1 red and 1 yellow pepper sliced, 1 sliced onion, 15ml vegetable oil. Optional: fresh coriander and jalapeño slices
Preparation time: 25 minutes
Serves: 3-4

Recipe Mixes:
For a spice mix to add in to your own combination of ingredients, stock the cupboards with Fiesta Mexican Recipe Mixes (30g, 55p each). Choose from:

Garlic and Paprika Taco Seasoning - This Mexican Taco seasoning brings vibrant flavours that go well with any meat. It has a gentle heat with punchy spices and garlic.
Cajun Seasoning - This Cajun Seasoning makes your Cajun dish look and taste amazing. It is a hot & spicy marinade with a kick of heat and great texture.
Fajita Seasoning - This seasoning has a beautiful smoked rounded flavour. It has a blend of warming cayenne, ginger and garlic that really finishes off any meat for your Fajita!

Head down to your nearest Aldi store on14th June to bag yourself a bargain - with such a large choice of delicious and flavour filled Mexican themed meal ideas, you can cook up a feast to impress your friends and family without breaking the bank!
-ENDS-

[1] https://www.tesco.com/groceries/en-GB/search?query=old el paso&icid=tescohp_sws-1_old el paso

15
Jun

ALDI CROWNED GROCER OF THE YEAR AT THE GROCER GOLD AWARDS

Aldi has taken home the prestigious Grocer of the Year trophy at the Grocer Gold Awards 2018 – marking the supermarket’s fifth triumph in the category since 2009. Beating stiff competition from across the grocery sector, this accolade reflects the positive impact that Aldi continues to have in the UK.

Aldi’s impressive win is recognition of the supermarket’s longstanding commitment to delivering the highest quality products at unbeatable prices. And, it’s not just shoppers who benefit from Aldi’s commitment to be the best; Aldi also works to support British farmers and growers by championing British quality across its entire range, whilst many of the products from further afield have been sustainably sourced and fairly traded.

Aldi is the UK’s fifth largest supermarket with over 750 stores, over 30,000 employees and is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands. The company has more than doubled its market share since 2010 and has a 7.3% share of the market (Kantar Worldpanel data).

Giles Hurley, CEO - UK and IRE at Aldi, said: “It’s a real honour to be named Grocer of the Year once again at the 2018 Grocer Gold Awards. This recognition provides consumers with the assurance that Aldi really is the best supermarket in Britain.
“We remain dedicated to offering our customers the highest quality products at everyday low prices, and as we continue to open new stores in 2018, we are confident that more and more people throughout the UK will choose to come to us for their full weekly shop.”

The Grocer Gold Awards celebrates and recognises the very best standards in grocery retail, and rewards only the highest levels of service, initiative and commitment in the FMCG sector.

For more information about Aldi’s award-winning range, please visit www.aldi.co.uk.

ENDS

15
Jun

ALDI LAUNCHES TRENDY NEW BOURBON WINE FOR FATHER’S DAY

Popular wine aged in ex whisky barrels has achieved cult status in US
Supermarket Aldi now bringing one of these unique wines to its shelves, for just £8.99

Supermarket Aldi has launched a premium Bourbon Aged Cabernet Sauvignon wine aged in old whisky barrels, for just £8.99, after similar products gained a cult following in the US.
Bourbon aged wines break from tradition by being aged in used bourbon barrels rather than new oak barriques as is customary, resulting in a refined and full-bodied wine with bold, spicy flavours.
Bourbon aged wines have been taking the US by storm, developing a cult following driven by bourbon’s huge boom in popularity (American whiskey volume up 6.4% YOY[1]), and now Aldi is amongst the first UK supermarkets to bring the trend to its shelves.
Hailing from the vineyards of California, Aldi’s £8.99 premium offering is made by winemakers Stave & Steel, who have seen huge growth within the US retail sector for these innovative bourbon aged wines, which have grown sales by 180% YOY.
The wine is full of rich ripe dark cherry and blackberry flavours, combined with smoky bourbon aromas of subtle spice, vanilla and caramel with a smooth, long finish – perfect for dads who enjoy both punchy characterful red wines and a nip of bourbon.
Aldi’s wine expert Sam Caporn, The Mistress of Wine comments: “In the same way that a much-loved Malbec or Zinfandel appeals to lovers of full-bodied reds, Aldi’s Bourbon Barrel Aged Cabernet Sauvignon is ripe, spicy and long with dark berry fruits – the perfect Father’s Day gift for dads who love their rich reds!
“It’s great to see Aldi adding new and innovative wines to its award-winning range, especially at such amazing value prices. It means that the wonderful world of wine can be opened up to all, with more shoppers being offered the opportunity to try something new.”
Pioneers of innovation in the wine aisles, this year Aldi has launched more new wines than ever before, with over 70 bottles having received international awards already. The supermarket recently launched a wedding wines service online at Aldi.co.uk, offering its shoppers the ideal way to stock up before their big day.
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For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK

[1] The Distilled Spirits Council’s annual economic briefing. Source: https://bit.ly/2xR3KOp

15
Jun

HAVE A SUPER SUMMER WITH ALDI’S BARGAIN PADDLEBOARD SET

Counting down the days to get outdoors this summer? On the 21^st June, Aldi is bringing back it’s must-have Stand Up Paddle Board Set, available exclusively online for just £249.99.

A fun and low impact way to explore calm seas and peaceful lakes, this Stand Up Paddle Board Set includes everything needed to have a great time on the water.
Easy to pack, carry and store, it even includes an inflatable seat which, when inflated, turns the paddleboard into a kayak - ideal for first timer paddlers.
The set also contains a variety of accessories, including a paddle with detachable options, repair kit, pump, carry bag and detachable fin. The board has an anti-slip surface and a comfortable safety leash for added stability.
Water babies can save up to 60% when compared to a similar set from iRocker which retails at £625.00.

Aldi Stand Up Paddle Board Set	iRocker Kayak Bundle

£249.99	£625.00
Total Savings: £375.01 (60%)

Aldi’s Stand Up Paddleboard Set is available as an online exclusive on www.aldi.co.uk, from 21^st June, but remember, once they’re gone, they’re gone!

Product Description	Price
Stand Up Paddle Board Set	£249.99

15
Jun

SAY ‘THANKS’ BEFORE SCHOOL IS OUT WITH ALDI

With the end of the school year here, what better way to say thank you than with Aldi’s new gifting range. Featuring a selection of great presents, from mugs for the tea lover, to weekly planners for the super-organised, show your appreciation in style. The range is available to pre-order online from Sunday 1^st July and to buy in stores from Thursday 5^th July. As with all Specialbuys, shoppers will have to be quick though, as once they’re gone, they’re gone!

Organisation is key, and Aldi’s beautifully designed A5 Diary or Notebook (£2.99), available in on-trend spots and colourful stripes, is the perfect gift for helping teachers keep up with their busy schedules.

Team these with great-value Weekly Planners (£2.99) to help give them a colourful and structured week. Choose from a pad of weekly sheets, or a sticky note and paper pad folder, complete with a pencil.

Brighten up their mid-morning coffee with Aldi’s trendy Gift Mugs (£2.99). Available in a range of designs, such as Kissing Flamingo, You Are a Star, Tropical Pink and Black.

Along with these great gifts, Aldi also has a range of Everyday Greetings Cards & Wrap (from £0.89), which comes in a range of sizes and designs to suit all, from traditional to humorous and contemporary to fun.

Aldi’s Say Thank You range is available to pre-order online from Sunday 1^st July and available in stores from Thursday 5^th July.

The full range can be found below:

Version Description	Retail
A5 DIARY/NOTEBOOK	£2.99
WEEKLY PLANNER	£2.99
GIFT MUG	£2.99
EVERYDAY GREETINGS CARDS & WRAP	£0.89

-Ends-

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@ClarionComms.co.uk

8
Jun

ALDI LAUNCHES PROSECCO FLAVOURED CHEESECAKE BARS FOR ONLY £1.99

Supermarket Aldi has launched a playful twist on the beloved cheesecake, with its NEW Specially Selected Cheesecake bars, available in two indulgent flavours: Raspberry & Prosecco and Peanut Butter.
Available now in Aldi stores across the UK, these frozen desserts are a perfect finale to dinner parties, summer BBQ’s or even as a mid-week treat!
With layer upon layer of deliciousness, the Raspberry & Prosecco flavour will delight fizz lovers with its buttery biscuit crumb base, smooth cream cheese and raspberry and prosecco sauce. Each bar is topped with cream, white chocolate curls and a raspberry nib decoration.
The Peanut Butter flavour combines the nutty filling on a biscuit base with dulce de leche sauce and finished with a chocolate ganache layer, peanuts and toffee sauce.

Each pack contains two individual bars for only £1.99 – so you and one lucky other can enjoy a truly scrumptious dessert at Aldi’s everyday amazing prices.
-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk

8
Jun

ALDI STEPS IN TO SUPPORT BRITISH STRAWBERRY GROWERS

Aldi to maintain price paid to its growers and will sell larger punnets at £2.95 per/kg to increase sales.
Additional volume is the equivalent to more than nine million strawberries.

Aldi, the UK’s lowest-priced supermarket, has bought an additional 112 tonnes of strawberries to support British growers facing a glut due to the later-than-usual start to the season.

The supermarket will sell larger punnets at a market-leading £2.95 per kg across its stores in Wales, Scotland and the north of England, with the berries set to hit the shelves on 7^th June. This will be alongside Aldi’s existing punnet sold nationwide (£1.39 - 400g).

The additional orders have helped relieve the pressure on four of the supermarket’s growers facing a surplus of stock, as well as preventing unnecessary food waste. This also follows the agreement Aldi made last week to purchase 700,000 potatoes from a UK supplier that was left with a glut following a bumper crop.

Each grower will be paid the same rate per kg of produce, as Aldi always agrees a fixed price with its growers which is unchanged regardless of promotional activity.

Julie Ashfield, Managing Director of Buying at Aldi UK said: “The recent warm weather has led to our growers needing to harvest a vast amount of their crop much later than usual. We always try to find ways to support them in times like this, while at the same time reducing unnecessary food waste.

“British strawberries are also typically brighter in colour and tastier compared with imported varieties, meaning our customers can enjoy more of the fruit at the best time of the year.”

Aldi recently won Fresh Produce Business of the Year at this week’s FPC Fresh Awards, and was the first supermarket to sign up to the NFU’s Fruit and Veg pledge. It currently sources more than 40 per cent of its fresh produce from British growers, a figure that is higher than the industry average.

ENDS

8
Jun

TREAT DAD TO ALDI'S 16oz BIG DADDY RUMP STEAK AND THE HUGE 1KG TOMAHAWK STEAK THIS FATHER’S DAY

For those struggling to show Dad how much they care this Father’s Day, supermarket Aldi has the perfect solution with their Tomahawk Steak and ‘Big Daddy’ Extra Thick Rump Steak in stores from Thursday 14^th June, especially for Father’s Day,

Aldi’s melt-in-the-mouth Tomahawk Steak weighs in at an average 1.3kg and costs just £12.99/kg, making it up to 52%* cheaper than the Waitrose equivalent. The 14-day matured British ribeye steak is made with 100% British beef and is best served pan seared and rested for 15 minutes.

Aldi will also be bringing back the 21-day matured 16oz ‘Big Daddy’ Extra Thick Rump Steak, for only £4.99. This lean steak with a great texture and rich flavour is best cooked over a very high heat, with a generous resting time.

Pair with Aldi’s award-winning Exquisite Collection Argentinian Malbec (£5.99) for the ultimate taste combination. This bright and intense ruby-red wine has youthful purple tints and aromas of fresh fruits – a premium wine with great structure and a long and intensely fruity finish on the palate.

These mouth-watering meats are available in stores across the UK from Thursday 14^th June, but you’ll have to be quick, as with all Specialbuys, once it’s gone it’s gone!

If you want to serve up a healthy fruit salad for dessert after cooking up a tasty steak, make sure you keep your eyes out for some delicious ingredients in Aldi’s Super 6 this week and next week:

Sharon Fruit (3 pack) – 49p
Apricots (320g) – 45p
Satsumas (600g)– 79p
Cherries (200g)) – 79p
Peaches (4 Pack) – 49p
Gallia Melon – 79p

1
Jun

CORE BLIMEY! ALDI’S NEW CARAMEL CORE ICE CREAM ALMOST HALF THE PRICE OF BEN & JERRY’S!

Clear some space in the freezer! Supermarket Aldi is bringing customers American Caramel Core Ice Cream for just £2.49 (480ml), a great saving on the popular Ben & Jerry’s Karamel Sutra Core at £4.50 (500ml).[1] If you like the sound of a delicious blend of half chocolate ice cream with chocolate chunks and half caramel ice cream with a caramel sauce centre, then all you’ll need is a spoon!

This summer, you can also enjoy these delicious desserts at Aldi:
For a luxurious show stopper dessert, try Specially Selected Salted Caramel Baked Alaska (£4.99, 340g). Everyone will love this soft, semi frozen dessert made with mascarpone and British cream with mallow peaks made lovingly by hand. For best results, remove from the freezer and allow it to sit at room temperature for 30 minutes, then grill or use the oven to toast the mallow until golden. Alternatively, if you fancy yourself a culinary whizz, you could use a chef’s torch to caramelise the mallow!

For a classic sweet treat the whole family will enjoy, pick up Cornish Ice Cream (£2.99, 1 litre). An indulgent and creamy ice cream that’s perfect in a cone with fruit or simply with a spoon!
Available in:
Strawberry & Clotted Cream - Cornish clotted cream vanilla and strawberry ice cream with strawberry fruit sauce
Salted Caramel - Cornish clotted cream salted caramel ice cream with butter croquant pieces and a salted caramel ripple
-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

[1] https://www.tesco.com/groceries/en-GB/products/272391079

1
Jun

THE ‘BEST BURGER IN BRITAIN’ IS RETURNING TO ALDI

With the weather hotting up and BBQ season finally upon us, supermarket Aldi’s award-winning Specially Selected Aberdeen Angus Picanha Beef Burgers will be back in stores from Thursday 7^th June for just £2.69.

Crowned winner at the Grocer Own Label Awards 2018, Aldi’s Specially Selected Aberdeen Angus Picanha Beef Burgers scored well with judges who commented that they were “beautifully moist” with a well-seasoned “peppery, herby taste”.

But, if you want to get your teeth into one of these succulent burgers, you’ll have to be quick as once it’s gone, it’s gone!

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk

25
May

GRAB A SLICE OF THE ACTION THIS BANK HOLIDAY WITH ALDI’S PIZZA OVEN

Back by popular demand, Aldi’s sell-out 3-in-1 Pizza Oven that whirled shoppers into a frenzy last summer will return to stores on Thursday 24^th May, just in time for the bank holiday. With temperatures set to sizzle this weekend, the Pizza Oven, available for just £99.99, is the perfect way to bring a touch of Italian alfresco cooking to the back garden.
With a multitude of functions, it can also be used as a traditional BBQ or a smoker BBQ, making it suitable for everything from baking artisan pizzas to grilling burgers, or even smoking a joint of meat. This versatile and well-built pizza oven is an essential for any bank holiday party and is a sure-fire way to keep everyone well fed whatever their preferences.
Features include a pizza stone and chrome plated cooking grill, two foldable side shelves, a temperature gauge, flue damper and air vents for temperature control, and a tray for collecting ash.
The Pizza Oven is available to pre-order now and in stores from Thursday 24^th May, available whilst stocks last. However, shoppers will have to be quick as with all Specialbuys, once it’s gone, it’s gone!

- Ends -
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@ClarionComms.co.uk
020 7479 0910

25
May

FORGET MILLENNIALS – IT’S PENSIONERS WHO JUST WANNA HAVE FUN ACCORDING TO ALDI

Supermarket Aldi is celebrating the people willing to grab life by the trolley handles and give new things a go, with a nationwide hunt to find the nation’s favourite hobbies.

Surprisingly, Aldi’s Specialbuys survey found millennials, who are renowned for being the thrill-seeker generation, would rather try their hands at more sedate past times that would traditionally be associated with an older generation, such as gardening (25%), crafting (17%) and caravanning (15%).

The nation’s love affair with Mary Berry continues as baking is currently the top hobby undertaken by Millennials (49%) and rated as being more popular than going to the gym (40%). The same age group also list fishing (17%) and sewing (20%) as hobbies they enjoy, according to Aldi’s Specialbuys research.

On the other hand to Millennials, thrill-seeking pensioners are desperate to try out more extreme pursuits (53%) with their bucket lists including: flying a plane (20%), scuba diving (14%), jet skiing (9%) and hang gliding (9%). It’s not just the older generation that are keen to give new experiences a whirl - jet skiing came out top overall, and if cost was no issue sky diving, flying a plane and car racing are all new hobbies shoppers would like to try.

Aldi’s Specialbuys experts looked into the UK’s favourite hobbies to celebrate the launch of its new TV ‘Specialbuy-ers’ ad, which shows what happens when shoppers encounter Aldi’s Specialbuys aisles. These have-a-go heroes are seen trying out things exuberantly and enthusiastically, not always with 100% success, but with energy and spirit that perfectly encapsulates the Specialbuys brand.

Julie Ashfield, Managing Director of Buying at Aldi, comments: “Our Specialbuys offering is what makes Aldi so unique, and with two thirds of the nation desperate to take up a new hobby, we are excited to be able to help our shoppers in a quest to becoming a ‘Specialbuy-er’.

“We found that over 56% of people think cost is a huge factor when deciding to take up a new hobby, however with our Specialbuys offering every Thursday and Sunday, our customers can always find exciting and affordable products to discover on our shelves. We are proud to be able to make every day an amazing day, for our customers.”

Aldi’s research also found that men are more likely to spend the most on taking up hobbies, as they spend £73.66 a month versus women who spend just £50.36. This comes as no surprise as 14% of men supposedly take up a hobby for some ‘me-time’. 26-35-year olds unashamedly take part in order to keep up appearances on social media as it provides them with Instagramable fodder, whilst 12% of Millennials do it to make sure they are seen to be ‘on-trend’.

The UK’s Top 10 Hobbies

Gardening
Baking
Swimming
Hiking/walking
DIY
Gym based sports (weights, yoga, pilates, etc)
Camping
Growing vegetables
Drawing/painting
Cycling

The UK’s Top 10 Extreme Pursuits Bucket List

Jet skiing
Flying a plane
Car racing
Segway riding
Sky diving
Scuba diving
Skiing
Water skiing
Horse riding
Bungee jumping

ENDS

Notes to editors:
Aldi is the UK’s fifth largest supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 22nd April, Aldi grew sales by 7.7% and has a 7.3% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
The company’s current achievements and initiatives include:

Aldi is currently the UK’s highest paying supermarket. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
Aldi was named Britain’s favourite supermarket in the Which? 2018 Customer Satisfaction Survey voted for by UK shoppers, replacing Waitrose, which held this position for the previous three years. The survey said Aldi topped the rankings thanks to its ‘fantastic value for money combined with quality products’.
Aldi has a five-year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and extended its commitment to the 2020 Tokyo Olympic Games.
Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 13th January 2018).
In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

25
May

ALDI’S WINE RANGE SCOOPS 27 MEDALS AT WORLD’S BIGGEST WINE COMPETITION

(Tuesday 23^nd May 2018, UK) Supermarket Aldi’s wine range has excelled once again, scooping 27 medals at the Decanter World Wine Awards , the world’s largest wine competition, which took place in London earlier this month.

Judged by a panel of 270 top wine experts, including 59 Masters of Wine, this prestigious competition pits the very best wines from around the globe against each other in a series of rigorous blind taste tests.

Amongst the coveted Silver medal winners were five Aldi wines, including bottles mad e by some of the world’s leading winemakers. The Exquisite Collection Marsanne (£5.99), made by world renowned Jean Claude Mas, hails from the celebrated Languedoc region and is characterised by its floral pear, dry-fruit and honey aromas.

Aldi’s Leaf Plucker Sauvignon Blanc (£6.99, 75cl) also got the nod of approval and took home a Silver gong - a unique bottle originating from the vineyards home to legendary winemaker Thys Louw. This sumptuous Sauvignon has been fermented in French oak barrels, resulting in a wine of outstanding quality, with intense tropical and zesty citrus flavours and a subtle toasty roundness.

The supermarket’s range of Toro Loco Spanish wines also fared well in the competition, with its Toro Loco Rosé (£3.89, 75cl) and Toro Loco Blanco (£4.49, 75cl) being awarded Bronze medals, proving that great tasting bottles of wine needn’t cost the earth. Stocked in Aldi’s wine aisle for over 20 years, the bestselling Toro Loco range has gone from strength to strength. Since January 2017, Aldi has sold over 200,000 bottles of its Toro Loco Blanco - showcasing its popularity with Aldi’s shoppers.

Aldi’s sparkling wine was recognised for its excellence, with its Veuve Monsigny Champagne Brut (£10.99, 75cl) Commended and on-trend Exquisite Collection Crémant du Jura (£7.99, 75cl) taking home a Bronze medal.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We are committed to opening up the wonderful world of wine to all, and believe that everyone should be able to enjoy high quality bottles, whatever their budget.

“In order to achieve this, our wine buyers travel the globe, working with some of the world’s top winemakers to ensure that we have a fantastic range on offer for our customers to enjoy. The Decanter World Wine Awards are highly regarded within the industry, so we’re immensely proud to see our great-value offering win so many accolades.”

Aldi has had a stellar year so far, winning more than 100 awards for its beers, wines and spirits range and knocking Waitrose off the top spot as Britain’s favourite supermarket in the Which? customer satisfaction survey 2018.

Aldi’s Decanter World Wine Awards 2018
Silver

Leaf Plucker Sauvignon Blanc (£6.99, 75cl)
Exquisite Collection Muscadet Sevre et Maine sur Lie (£5.69, 75cl)
Exquisite Collection Côtes de Provence Rosé (£6.69, 75cl)
Exquisite Collection Marsanne (£5.99, 75cl)
Exquisite Touraine Sauvignon Blanc (£5.49, 75cl)

Bronze

Central Otago Pinot Noir (£8.99, 75cl)
Exquisite Collection Crémant du Jura (£7.99, 75cl)
Exquisite Collection Rias Baixas Albariño (£6.29, 75cl)
Exquisite Collection Touraine Rosé (£5.99, 75cl)
Exquisite Collection Mâcon-Villages (£6.99, 75cl)
Toro Loco Rosé (£3.89, 75cl)
Exquisite Collection New Zealand Pinot Noir (£6.59, 75cl)
Domaine Ferrandière Réserve (£4.99, 75cl)
Domaine Ferrandière Merlot (£4.99, 75cl)
Exquisite Clare Valley Riesling (£6.99, 75cl)
Iron Horse Barossa Valley Shiraz (£6.99, 75cl)
Grande Alberone Platinum Zinfandel (£7.99, 75cl)
Toro Loco Blanco (£4.49, 75cl)
Exquisite Collection Picpoul de Pinet (£6.29, 75cl)
Frizzante Rosé (£3.49, 75cl)
Belletti Prosecco Frizzante DOC (£5.25, 75cl)

Commended

Exquisite Collection Sud De France Rose (£5.99, 75cl)
Exquisite Collection Alsace Pinot Gris (£7.49, 75cl)
Estevez Chilean Cabernet Sauvignon (£4.79, 75cl)
Exquisite Collection Leyda Sauvignon (£5.49, 75cl)
Veuve Monsigny Champagne Brut (£10.99, 75cl)
Organic Pinot Grigio (£5.99, 75cl)

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards
-Ends-

25
May

TO-MAY-TO… TO-MAH-TO… It’s time to celebrate British Tomato Week with Aldi

With at least 170m tonnes produced globally¹ the humble tomato is officially the world’s most popular fruit. So important is the ‘fruit’ that this week sees the start of British Tomato Week, which aims to highlight both the benefits and the quality of Britain’s homegrown tomatoes.
Tomatoes have so many benefits. Low in calories and rich in vitamin C, they contain a powerful antioxidant called lycopene, which is linked to various health benefits, including reducing the risk of heart disease and some cancers. If that wasn’t enough there’s even evidence to suggest eating tomato paste very high in lycopenes - can protect your skin against sunburn².

So, why not join in the celebrations? Pick up Aldi’s Specially Selected British Regal Vine tomatoes (pack of 4, £1.45) in store, and try out one of Aldi’s delicious, tomato inspired recipes below.

Courgetti with Roasted Tomatoes & Pesto

Ingredients

1 x 340g pack Courgetti
250g Tomatoes
2 tbsp Olive Oil
2 cloves Garlic crushed
2 tbsp Specially Selected Pesto Genovese
50g Frozen Peas
1 x 215g pack Mozzarella, drained and cut into cubes
Handful of Basil Leaves, roughly torn
Salt and Black Pepper

Method

Preheat oven to 220°C/Fan 200°C/Gas Mark 7.
Halve or chop the tomatoes, place in a single layer on a baking tray and sprinkle with 1 tablespoon of olive oil and salt and pepper.
Roast in the oven for around 10 minutes until just starting to colour.
Sauté the garlic for a minute whilst draining the courgetti pack to remove excess water.
Add the courgetti and sauté until tender.
Add the pesto and peas and heat very gently for 2 minutes.
Finally, add the roasted tomatoes, mozzarella cubes and torn basil.
Mix well and serve immediately.

Spiced Tomato Tray Bake Cake

Ingredients

300g Vine or Salad Tomatoes
250g The Pantry Caster Sugar
250g The Pantry Plain Flour
130g Unsalted Butter
2 Large Eggs
1 flat tsp Stonemill Ground Cinnamon
1 tsp The Pantry Bicarbonate of Soda
50g The Pantry Walnut Pieces
50g The Pantry Sultanas
Pinch Salt
450g tub The Pantry Vanilla Flavour Frosting
30cm x 20cm shallow baking tray

Method

Pre-heat the oven to 180°C/350°F/Gas Mark 4.
Line the base of the baking tray with some greaseproof paper.
Cut the tomatoes in half and remove the seeds and discard.
Chop the flesh finely – put into a sieve to drain while you make the sponge.
Cream the butter and sugar together in a food processor.
Add the eggs and process until thick.
Put this mixture into a bowl and add the flour, bicarbonate of soda, walnuts, cinnamon, salt and sultanas, then mix well.

For more vegetarian recipes, visit www.aldi.co.uk/recipes.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

25
May

MAXIMISE YOUR BBQ WITH ALDI’S COLOSSAL MEAT OFFERING

To celebrate National BBQ Week[i] and the Bank Holiday weekend, supermarket Aldi has gone ‘BIG’ with its meat offering with a showstopping Colossal Beef Burger, supersized South Carolina Foot Long Sausage and, back by popular demand, their legendary ‘Big Daddy’ 16oz Rump Steak - all on sale across Aldi stores nationwide from 24^th May, as part of their Fresh Meat Offers.

The Big Burger
For a tender and succulent seasoned beef burger, made with 100% British beef, meaty in both texture and stature, you’ll love Aldi’s Colossal Beef Burger. Equivalent to four quarter pounders, at just £2.69 (454g).

The Big Sausage
Go even bigger with your banger with Aldi’s South Carolina Foot long Sausage (£1.79, pack of 2), a flavoursome and succulent 100% British pork sausage, blended with a rich and sweet BBQ sauce. For a match made in BBQ heaven, enjoy the South Carolina Footlong Sausage in a Part Baked Baguette (45p, 2 pack).

The Big Steak
Back by popular demand, the 16oz ‘Big Daddy’ Extra Thick Rump Steak is returning! The 21-day matured steak costs only £4.99 and is best cooked over a very high heat, with a generous resting time.

But, if you want to get your teeth into one of Aldi’s BIG BBQ offers, you’ll have to be quick as once it’s gone, it’s gone!

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk/easter

[i] http://www.nationalbbqweek.info/

11
May

GLAD TO BE GLUTEN-FREE WITH ALDI

Going gluten free doesn’t have to be expensive or limiting. For a selection of ways to satisfy sweet cravings or whip up delicious meals without spending a fortune, check out supermarket Aldi’s fantastic gluten free range which is great value and available all year round. From flour to breakfast cereals to pizzas, you can see the full range here: www.aldi.co.uk/special-diets/gluten
What’s more, instore from Sunday 13^th May, you’ll find several gluten free goodies at fantastic prices as part of the Specialbuy event, such as: Moo Free chocolate bars (100g, £1.99), Lee’s Snowballs (200g, 99p) and Tilda’s Firecracker Rice (250g, 79p). You’ll have to be quick, as with all Specialbuys, once they’re gone, they’re gone!

For delicious, gluten free meal inspiration, perfect for alfresco dining, check out Aldi’s amazing beetroot pizza recipe. It’s also worth noting, from 10^th May Beetroot will be on offer as part of Aldi’s Super 6 at just 49p for 500g (Was £1.09)! Also on offer in the fruit and vegetable Super 6 deal:

Cucumber (Each) 39p – Was 43p
Tomatoes- Salad (6 Pack) 49p – Was 62p
Celery (Each) 49p – Was 52p
Chillies- Mixed (65g) 29p– Was 40p
Radish (250g) 39p– Was 59p

Beetroot Base Pizza recipe

For further gluten free meal inspiration, why not try one of Aldi’s delicious Gluten free recipes?
Ratatouille Pasta Bake

Sweet Red Pepper & Chorizo Soup

Rosti with Smoked Salmon

To see the full range of gluten free recipes, click here
-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk/easter

11
May

HAVE FUN IN THE SUN WHILST STAYING PROTECTED THIS SUMMER

Prices starting from just £1.49
Lacura’s 5* sun care range is back on shelves
Fans of supermarket Aldi’s Lacura 5* sun care range will be happy to know the collection is now back in-store, now that summer has returned!

Never beaten on price, Aldi has slashed last years’ prices to help you save even more money this season, whilst giving you ultimate protection against the sun. The highly popular Leaping Bunny Certified Lacura SPF30 Sun Spray, £2.39 guarantees unbelievable protection this summer with 5* UVA and UVB protection.
With almost a third of consumers thinking sun protection is too expensive** buying your sun care at Aldi means you can spend your money on fun activities on your summer holiday.
The range is available to buy instore now and includes the following products:

Lacura SPF30 Spray 200ml, £2.39
Lacura SPF15 Spray 200ml, £1.99
Lacura SPF30 Lotion 200ml, £1.99
Lacura SPF15 Lotion 200ml, £1.99
Lacura SPF30 Clear Spray 200ml, £1.99
Lacura SPF50+ Sensitive Lotion 200ml, £1.99
Lacura SPF50 Kids Spray 200ml, £1.99
Lacura SPF50+ Baby Lotion 75ml, £1.49
Lacura SPF30/SPF50 Lotion Mini, 50ml £1.49
Lacura Aftersun Spray 200ml, £1.69
Lacura Aftersun Lotion 200ml, 400ml £2.99

Did you know? Aldi’s Lacura range is Leaping Bunny certified. One of the few supermarkets across UK and Ireland to guarantee its beauty ranges are not tested on animals, Aldi’s Leaping Bunny certification from Cruelty Free International confirms that no own brand Lacura beauty products are tested on animals.

The only globally recognised certification for cosmetics, personal care and household cleaning products, the Leaping Bunny is awarded when a genuine commitment to no animal testing is demonstrated by a company.

-ENDS-

For more information, images of samples please contact the Aldi Health and Beauty Press Office on: 020 7025 6611 or email https://www.aldi.co.uk/lacura-suncream

* Source: Statista 2017

**Lightspeed/Mintel

11
May

ALDI BECOMES THE FIRST SUPERMARKET TO LAUNCH DELICIOUS HALLOUMI FRIES

Foodies dreams are about to come true as supermarket Aldi launches golden and crispy Specially Selected Halloumi Fries (£1.99, 190g), available in the freezer section across Aldi stores from 18^th May.

Inspired by a similar offering from popular Portuguese chicken eatery, Nando’s; Aldi’s Specially Selected Haloumi Fries are made with scrumptiously soft - and slightly salty - halloumi cheese from Cyprus and a lightly seasoned crispy coating making them the perfect side or snack for sharing.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “Halloumi is very popular right now and we are delighted to be the first supermarket to bring our customers halloumi fries, a snack we think will be a big hit this summer and which isn’t currently available from any other supermarkets.”

Enjoy them with Aldi’s 5% Fat Beef Kebabs, only £2.99 and available in store as Specialbuy from Thursday 17th May. Made with lean British beef mince blended with onion, chili, coriander and garlic with delicious BBQ seasoning which intensifies the bold smoky flavours, they’re not only healthier, but also gluten free. But, you’ll have to be quick as with all Specialbuys, once it’s gone it’s gone!
-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk/easter

11
May

RAISE A GLASS TO DAD WITH ALDI’S AWARD-WINNING RANGE

With Father’s Day fast approaching on 17^th June, it’s time to show dads just how much they’re appreciated. Aldi’s quality range of award-winning beers, wines and spirits has everything from sumptuous and hearty reds to award-winning whiskies, beers, and gins, at great-value prices.

Big Gun Spanish Red (£5.49, 75cl)
Available in stores and online now
This powerful wine packs a serious punch dominated by ripe and juice dark fruit flavours, whilst its blend is built to be ripe and smooth. Intense and with a peppery kick, the Big Gun is bold, indulgent and not for the faint-hearted. For the ultimate flavour combination, it’s best paired with barbecued meats.

Exquisite Collection Argentinian Malbec (£5.99, 75cl)
Available in stores and online now
This bright and intense ruby-red Malbec has youthful purple tints and aromas of black fruits – a sumptuous choice for red wine lovers. Pair this award-winner with Aldi’s Tomahawk steak (£12.99) and treat dad to the perfect Father’s Day meal.

Stave & Steel Bourbon Aged Cabernet Sauvignon (£8.99, 75cl)
Specialbuy, avaliable in stores and online on 7th June
Ideal for dads who enjoy an oaked wine, this special bottle has been 100% aged in a bourbon barrel creating a full-bodied, rich and powerful Californian Cabernet Sauvignon. Bold fruit flavours including dark cherry, blackberry and plum create an excellent stucture, whilst the bourbon barrel adds notes of vanilla, caramel and spice to this perfectly refined wine.

Tawny Port (£5.99, 75cl)
Available in stores now
This great-value tawny port is soft and velvety with nutty and dried fruit flavours on the nose and palette. Perfect with a cheeseboard after dinner, dad will be delighted with this silky smooth style of fortified wine.

Oliver Cromwell London Dry Gin (£9.99, 70cl)
Available in stores now
Winner of a coverted gold medal at the International Spirits Challenge 2018, this classic gin is best served with large slices of lemon due to its stunning citrus notes. For a modern look, serve this to dad in a highball glass with black peppercorns.
Topaz Blue Premium Gin (13.99, 70cl)
Available in stores and online now
Hand-crafted in small batches by an artisan distiller, this gin has notes of wild botanicals and select fruits, producing a full-bodied gin with earthy, spicy and fruit flavours. For something a little different, serve with coriander and lemon wedges – a perfectly refreshing drink for dad on Father’s Day.

Land of Liberty IPA (£0.99, 330ml)
Available in-stores now
A delicious golden ale with a sweet and zesty, malty taste. Not only is Land of Liberty Ale a great-value beer, it also picked up a bronze medal at the International Beer Challenge last year.

Medusa Ruby Red Ale (£1.19, 500ml)
Available in-stores now
The chocolate and toffee aromas in this rich-red ale give way to those of freshly cut fruit followed by roasted nut and dried fruit flavours on the palate producing a balanced bitter-sweet finish. Perfect for dads who like a beer with their Sunday roast, the Medusa Ruby Red Ale is a perfect match to slow roasted beef or lamb.

Highland Black 8 Year Old Scotch Whisky (£12.99, 70cl)
Available in stores now
This 8-Year-Old Highland Black Whisky is the perfect way to toast Father’s Day. An expert blend of the finest Speyside and Highland Malt whiskies and grain whisky from Girvan in the Lowlands of Scotland, this multi award-winning whisky is a true showstopper.

Speyside Single Malt Scotch Whisky (£17.49, 70cl)
Available in stores now
A typical Speyside style, the Glen Marnoch Speyside has notes of barley and a strong cask influence of sherry. Winner of multiple international awards and medals, this premium whisky is sure to delight dad on Father’s Day.

Hand Crafted Whisky and Craft Ale Gift Pack (£9.99)
Available in stores on 7th June
The perfect combination, this gift pack contains a bottle of Land of Liberty Ale and Hogwash Blended Malt Scotch Whisky. With a touch of spiciness on the palate and hints of warm cinnamon and nutmeg, the whisky has a lasting sweetness – perfect for those dads who enjoy a sweet treat after a meal.

-Ends -

11
May

CHEERS TO THAT! ALDI’S WINE RANGE WINS BIG AT INTERNATIONAL WINE CHALLENGE

Supermarket wins 51 medals at international competition
Wine range awarded two Gold, 20 Silver and 29 Bronze medals in 2018 competition
Fashionable Rosé, Riesling and Crémant Du Jura take home Silver medals

[Thursday 10th May 2018, UK] Supermarket Aldi has tickled the taste buds of wine experts – taking home an astonishing 51 accolades at the 2018 International Wine Challenge (IWC). One of the world’s most respected drinks competitions, the IWC pits the very best wines from around the globe against each other in a series of rigorous blind taste tests.
In the latest announcement of IWC medals, Aldi’s crisp and elegant Exquisite Collection Crémant Du Jura 2015 (£7.99) scooped a Silver medal. In recent times, this French sparkling wine has undergone significant revival, with a recorded 3.7 million bottles sold across the UK according to the latest figures from the Wine and Spirit Trade Association (WSTA). Crémant’s renaissance is evident of the UK’s growing love for sparkling wines, with more and more drinkers seeking quality alternatives to Champagne.
Judges also tasted a sneak preview of the Instagram worthy Fleur de Prairie Côtes de Provence Rosé 2017 (£7.29), which will hit Aldi’s shelves in July. The pink tipple was awarded a coveted Silver medal, adding to the supermarket’s ongoing success in the rosé category, where sales have grown by 15% year on year.
Having won over Good Housekeeping Institute already last month, and coming out top in the consumer champions’ Riesling taste test, Aldi’s Exquisite Collection Clare Valley Riesling 2017 (£6.99) was also praised by IWC experts. Riesling has become a popular choice for UK wine drinkers this summer, as more and more health-conscious shoppers opt for lower ABV wines.
Other stand-out products from the awards include two customer favourites from last year’s Christmas range - a 1992 vintage Maynard’s Port and a premium Ch De Myrat Sauternes Grand Cru Classe 2013. Both took home Gold accolades.
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “We pride ourselves on stocking great quality, affordable wine, and we’re delighted to receive recognition at the International Wine Challenge yet again.
“Our UK based buying team keep an eye on consumer trends within the wonderful world of wine and this year rosé wines, lower ABV’s and alternatives to Champagne are topping wine enthusiasts’ shopping lists, so it is absolutely fantastic to see that those wines within our range are being praised by industry experts.”
Aldi has had a stellar year so far, with over 70 award wins for its beers, wines and spirits range and having knocked Waitrose off top spot as Britain’s favourite supermarket in the Which? customer satisfaction survey 2018.

Aldi’s International Wine Challenge Medals 2018
Gold

Maynard's Late Bottled Vintage Port 1992 (Sold Out)
Ch De Myrat Sauternes Grand Cru Classe 2013

Silver

Exquisite Collection Clare Valley Riesling 2017
Exquisite Collection Crémant Du Jura 2015
Fleur de Prairie Cotes de Provence Rose 2017
The Exquisite Collection Marsanne 2017
Veuve Monsigny Vintage Champagne Brut 2004
Exquisite Collection New Zealand Pinot Noir 2015
Te Rakau Hawke's Bay Merlot Cabernet Sauvignon 2015
Exquisite Collection Clare Valley Riesling 2016
Finca La Pampa Barrel Selected Pinot Noir 2016 (Sold Out)
Domaine De La Belle Estelle Carianne 2016
Exquisite Collection Ribera Del Duero 2016
Maynard’s 10 Year Old Tawny Port NV (Sold Out)
Maynard’s 40 Year Old Tawny Port NV (Sold Out)
Recioto Di Soave 2015 (Sold Out)
Redwood Hills Single Vineyard Marlborough Sauvignon Blanc 2017
Sumptuously Rich Pudding Wine NV
Greco Di Tufo 2016 (Sold Out)
Exquisite Collection Cream Sherry NV
Exquisite Collection Cremant Du Jura 2014
Veuve Monsigny Blanc de Blancs Vintage Brut 2006 (Sold Out)

Bronze

Animus Vinho Verde 2017
Exquisite Collection Argentinian Malbec 2017
Exquisite Collection Cotes de Provence Rose 2017
Exquisite Collection Leyda Sauvignon 2017
Exquisite Collection Rias Baixas Albarino 2017
Exquisite Collection Touraine Sauvignon Blanc 2017
Fire Tree Sicilian Riserva 2013
Grower's Club South African Sauvignon Blanc 2017
Organic Prosecco 2017
The Wine Foundry Godello 2017
Toro Loco Reserva 2014
Toro Loco Rosé 2017
Toro Loco Superior 2017
Veuve Monsigny Champagne Brut III NV
Veuve Monsigny Champagne Rosé NV
Iron Horse Barossa Valley Shiraz 2016
Exquisite Collection Argentinian Malbec 2016
Toro Loco Reserva 2013
Venturer Series Costieres de Nimes 2016
Maynard's Late Bottled Vintage Port (Sold Out)
Exquisite Collection Leyda Sauvignon Blanc 2016
Zom Douro Reserva 2015
Astelia Pezenas 2016
Berton Vineyards Botrytis Semillon 2016
Original Series Stellenbosch Cabernet Merlot 2016
Meadowhawk Cellars Old Vines Zinfandel 2015 (Sold Out)
Exquisite Collection Amontillado Sherry NV (Sold Out)
Vignobles Roussellet Pinot Noir NV
Baron Amarillo Rioja Reserva 2013

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.twitter.com/AldiUK

11
May

READY - STEADY - MUD! Aldi Unveils NEW Mud Kitchen

A recipe for fun when your little one’s playing outside
At just £49.99, Aldi’s Mud Kitchen is a fraction of the price against leading models
Available exclusively online, at https://www.aldi.co.uk/c/specialbuys/toys, from Sunday 20^th May

Help kids discover the benefits of true outdoor play with Aldi’s new Mud Kitchen. Designed to inspire imagination, creativity and role-play, mud kitchens provide an immersive, multi-sensory experience.
Available exclusively online at www.aldi.co.uk from 20^th May, for just £49.99, parents can save nearly 90% against leading models with Aldi’s Mud Kitchen, but shoppers will have to be quick, as with all Specialbuys, once they’re gone, they’re gone![1]
Little ones can let their imaginations run wild as they embark on a culinary adventure, whipping up everything from mouth-watering mud pies to smooth slug shakes. Complete with two sinks and two hobs, there is enough space for the whole family to get involved in the fun.
Featuring a chalk board to write the menu on, and pegs to hang utensils, Aldi’s Mud Kitchen (£49.99) helps to teach children to tidy up and hang items in their rightful places – a skill they can transfer when they are back inside!
Cooking not their thing? Mini gardeners can also keep their green fingers busy with the plant pots that slot into the Flower Garden shelf. Whether it’s growing ‘herbs’ to add to dishes, or ‘flowers’ to brighten up the kitchen, there’s plenty of things to explore.

Julie Ashfield, Joint Managing Director of Corporate Buying, comments: “The addition of our Mud Kitchen to our Specialbuys range is one we are all excited about. We know children want to get out and explore, and our Mud Kitchen lets them do just that. We’re encouraging outdoor play and experiences throughout the warmer months.”

Product description	Price
MUD KITCHEN	£49.99

-ENDS-
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@ClarionComms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

[1] 87% saving against similar £410 model from Mud Kitchen (mudkitchen.co.uk)

11
May

Something for everyone this Father’s Day with Aldi

This Father’s Day (June 17^th) surprise him with a gift that shows you really know him. From the ultimate tech present, a Drone Camera (£49.99), to a trusty pair of Father’s Day Socks (£1.99 for a two pack), Aldi has a treat for every type of dad. The range is available to pre-order online from Sunday 3^rd June and in stores from Thursday 7th June, but as with all Specialbuys, shoppers will have to be quick as once they’re gone, they’re gone!

Handy tools for the handy dad…

Get dad the tools he can rely on to get the job done with Aldi’s powerful and rechargeable Intelligent Brushless Drill (£59.99) or the Tiger Saw (£29.99), which will give him the power he needs to cut wood and steel. Alternatively, say thanks with the Ratchet Socket Set (£12.99), a DIY dream with 11 different attachments for those hard to reach areas.

Help him become the ultimate grill master with this BBQ Tools Gift Set (£14.99), featuring a set of 13 stainless steel tools in a chic aluminium case to clean and maintain the BBQ.

For the tech dad…

Height, camera, action! Give him the view of the world with Aldi’s HD Drone Camera (£49.99). This remote control drone is easy to control, can fly up to a height of 50 meters and is strong wind resistant. It also transmits first-person view video and photos to any iOS or Android phone for viewing and recording.

Rock dad’s world with Aldi’s Vintage USB Suitcase Turntable (£39.99) with built in speakers, retro Bluetooth enabled Boombox (£29.99) or Wireless Headphones (£16.99). But these gifts come with a warning – they’re often accompanied by some seriously embarrassing dad dance moves!

For the active dad…

Whether he’ll play a round of golf or lounge around all day, he’ll look great in this Father’s Day Polo (£4.99), available in bright blue, denim blue or grey marl. If he does make it to the course, add a touch of fun to the 18 holes with a pack of six Emoji Golf Balls (£5.99).

For the stylish dad…

Aldi’s 100% genuine Leather Wallet (£8.99) is crafted from premium leather and available in a chic black or stylish brown. The Premium Leather Belt (£4.99) adds a contemporary aesthetic to a formal office outfit. What’s more, it can be paired with Aldi’s Father’s Day Cargo Shorts (£7.99) for casual weekend wear.

What’s Father’s Day without a pair of novelty socks?! Stock up on the excellently priced Father’s Day Socks at just £1.99 for a pack of two in variety of designs.

Children can show they’re proud of Pops with these matching Adult Father’s Day Mini Me T-shirt (£4.99) and Children’s Father’s Day Mini Me T-Shirt (£2.99), made from 100% cotton in a range of adorable designs.

Or why not treat dad to a new Electric Shaver (£17.99), suitable for either wet or dry use and wth a triple cutting system for the perfect shave.

For the super dad…

If he’s a hero, Aldi’s got the pyjamas just for him with these Character Pyjamas (£7.99) available in Batman, Superman or Marvel designs. Team with Superman, Homer Simpson or Guinness Licensed Slippers (£4.99) or these extra snuggly Moccasin Slippers (£6.99).

And for everything else…

Make the whole family giggle with Aldi’s vintage Ladybird Retro Books (£2.99). Alternatively, Aldi’s Father’s Day Gifts include a selection of novelty gifts, such as a beer monster bottle opener and Star Wars pen set, all priced just £2.99 each.

Aldi’s range of Father’s Day Large Cards and Medium Gift Bags (£1.49) come in a range of designs to suit all requirements, from traditional to humorous and contemporary to fun. Looking for something a little smaller? The Father’s Day Square Cards and Bottle Bags cost just £0.89.

Available to pre-order online from 3^rd June and in stores from 7th June.
The full range can be found below:

Version Description	Retail
INTELLIGENT BRUSHLESS DRILL	£59.99
DRONE CAMERA	£49.99
VINTAGE SUITCASE TURNTABLE	£39.99
BOOMBOX	£29.99
TIGER SAW	£29.99
ELECTRIC SHAVER	£17.99
WIRELESS HEADPHONES	£16.99
3/8" RATCHET SOCKET SET	£12.99
BBQ TOOLS GIFT SET	£12.99
MEN'S LEATHER WALLETS	£8.99
MEN'S F-DAY CARGO SHORT	£7.99
MENS CHARACTER NIGHTWEAR	£7.99
MAN'S LUNCH BAG	£6.99
MEN'S MOCCASIN SLIPPER	£6.99
EMOJI GOLF BALLS	£5.99
MEN'S PREMIUM LEATHER BELTS JUNE	£4.99
MEN'S F-DAY MINI ME T-SHIRT	£4.99
MEN'S LICENSED SLIPPERS	£4.99
MENS FATHERS DAY POLO	£4.99
CHILDREN'S F-DAY MINI ME T-SHIRT	£2.99
FATHER'S DAY GIFTING	£2.99
LADYBIRD RETRO BOOKS	£2.99
MENS F-DAY SOCKS 2PK	£1.99
FATHER'S DAY LARGE CARDS AND MEDIUM GIFT BAGS	£1.49
FATHER'S DAY SQUARE CARDS AND BOTTLE BAGS	£0.89

11
May

UNBEERLIEVABLE! ALDI CHAMPIONS BRITISH BREWERS WITH BEERS FROM JUST £1.29

Following the ongoing craft beer boom, Aldi is pleased to announce that it is once again championing British breweries by launching 16 great tasting ales and beers in its England and Wales stores. Arriving just in time for the start of the FIFA World Cup, each product in the collection has been carefully handpicked for its distinct flavours and unique style.

All of the beers available are a fantastic celebration of Britain’s high-quality beer offerings, and are guaranteed to satisfy even the most seasoned beer drinker. With each product priced at £1.29, shoppers can mix and match to create their own selection, without breaking the bank.

Golden Host (500ml) £1.29
Available in England and Wales (all regions) stores from 27^th May, while stocks last
Brewed at Lorton, Lake District
Founded as far back as 1828, the Jennings Brewery is synonymous with Lake District and Cumbria. Gold Host is a full flavoured golden bitter brewed using the finest English malted barley, offering a buttery caramel taste with a sweet hop finish that’s refreshing, smooth and easy.

61 Deep Pale Ale (500ml) £1.29
Available in England and Wales (all regions) stores from 27^th May, while stocks last
Brewed at Burton Upon Trent, Staffordshire
Named after the depth of the well at their Burton Brewery, the 61 Deep Pale Ale is made up of five different American and Australian hops, all contributing to its fresh, zesty aroma. Perfect for summer sipping, the tropical fruit and citrus notes make it an extremely drinkable, refreshing option over the summer months.

Ripsaw Maple Red Ale (500ml) £1.29
Available in England and Wales (all regions) stores from 27^th May, while stocks last
Brewed at Witney, Cotswolds
A take on the classic American Red beer but with a maple syrup twist, this ale is defined by rich red flavours from crystal malts and roasted barley creating a unique spicy bitterness. Balanced out by syrup flavours, this is an exceptional beer packed full of character, and will be sure to surprise even the most seasoned beer drinker!

Warrior (500ml) £1.29
Available in England and Wales (all regions) stores from 27^th May, while stocks last
Brewed at Wisbech, Cambridgeshire
A strong, traditional English bitter offering drinkers flavours of burnt toffee, biscuits, and red fruit. Brewed using no less than four varieties of hops, this golden bitter is the perfect option to enjoy on a long summer evening.

Premium Best Bitter (500ml) £1.29
Available in England and Wales (all regions) stores from 27^th May, while stocks last
Brewed at Eccleshall Brewing Company, Stafford
Brewed with all-British Challenger hops, the Premium Best Bitter is a tawny copper coloured beer offering a distinct, robust taste accentuated by its nutty, toffee notes. Pair this beer with stews, beef and game for the ultimate taste combination.

XB (500ml) £1.29
Available in England and Wales (all regions) stores from 27^th May, while stocks last
Brewed at Holden’s Brewery, Dudley
Brewed in the Black Country by the award-winning Holden’s Brewery, this aromatic and characterful golden beer has been brewed using a time-honoured family recipe. Created using the finest British hops and Maris Otter malts, this beer has a deliciously sweet yet fruity flavour resulting in a well-rounded finish.

The Governor (500ml) £1.29
Available in England and Wales (all regions) stores from 27^th May, while stocks last
Brewed at JW Lees Brewery, Manchester
This beer’s recipe was developed by its namesake, the famous chef Marco Pierre White – known in the trade as ‘The Governor’. A lighter offering with only a 4.1% ABV, this amber ale is defined by its toasted malt, biscuit and caramel flavours.

Humdinger (500ml) £1.29
Available in England and Wales (all regions) stores from 27^th May, while stocks last
Brewed at Strangeways, Manchester
A multi award-winning, refreshing ale with a subtle undertone of honey, the Humdinger has been brewed with a blend of the finest English malt and citrus whole hops. The result? A rounded, tongue-tingling taste with an exciting aroma.

Dragon’s Heart (500ml) £1.29
Available in England and Wales (all regions) stores from 27^th May, while stocks last
Brewed at Felinfoel, South Wales
A traditional 4.2% Welsh ale, with a beautiful copper tone and a creamy flavour. Boasting a stunning flavour combination of both malt and red fruit, the sustained bitterness adds a pleasant, yet surprising twist to the beer which is guaranteed to leave a lasting impression.

Hophead Blonde Ale (500ml) £1.29
Available in England and Wales (all regions) stores from 27^th May, while stocks last
Brewed in Brighton, East Sussex
A light, easy drinking beer packed full of refreshing citrus notes including pineapple and passion fruit. Flavours of orange peel, black tea and hay effortlessly blend together to create the beer’s dry finish and bitter taste.
Unicorn Golden Ale (500ml) £1.29
Available in England and Wales (all regions) stores from 27^th May, while stocks last
Brewed in Stockport
Originally brewed by Frederic Robinson at the Unicorn Inn in 1896, this is a beer that drips heritage. A magnificent, thirst-quenching bitter, this full-bodied golden ale superbly balances rich malts and Golding Hop flavours with tart fruit.

Devon Red (500ml) £1.29
Available in England and Wales (all regions) stores from 27^th May, while stocks last
Brewed in Melmerby, North Yorkshire
Named after the rich red soil that gives orchards their distinctive quality, Devon Red is a zesty, classic pale ale.

Reverend James Pale Ale (500ml) £1.29
Available in England and Wales (all regions) stores from 27^th May, while stocks last
Brewed in Cardiff, Wales
Featuring fruity citrus flavours, this pale ale is vibrant and refreshing. Enjoy the Reverend James’ distinctively clean bitterness and long lasting, smooth finish.

Grimbergen Blonde (330ml) £1.29
Available in England and Wales (all regions) stores from 27^th May, while stocks last
Brewed at Carlsberg, Yorkshire
A smooth, blonde ale characterised by its ripe yellow fruit flavours and spicy notes of cloves, this ale is expertly finished with a dense, cream-coloured foam.

Velo Pale Ale (500ml) £1.29
Available in England and Wales (all regions) stores from 27^th May, while stocks last
Brewed in Masham, North Yorkshire
Brewed to celebrate the arrival of the prestigious Tour De France to Yorkshire, this summery pale ale made with Cascade hops and an ever so subtle hint of orange and coriander is the perfect accompaniment to any summer activity. An exciting and refreshing brew, pair with seafood dishes or a Thai curry.

Session Pale Ale (500ml) £1.29
Available in England and Wales (all regions) stores from 27^th May, while stocks last
Brewed in Hambleton Ales, Ripon
Brewed using Yorkshire malt and American hops this beer has the perfect balance of malt flavours and refreshing citrus and tropical fruit notes resulting in a zesty, light beverage.

11
May

Aldi and ITV Launch Signed Ad Break During Deaf Awareness Week

Featuring Maisie Sly, star of Oscar-winning film, The Silent Child

Aldi has partnered with ITV to broadcast its first ever fully signed ad break during Coronation Street on Monday 14^th May with all adverts to be signed to mark the start of Deaf Awareness Week (May 14^th-20^th).

The signed ad break, which is a collaboration between the broadcaster and Aldi, will launch with the exclusive first broadcast of Aldi’s new Like Brands advert.

Aldi’s new advert, created by McCann UK, features Maisie Sly, star of the Oscar winning film, the Silent Child and her mum in their first ever advertising campaign.

Ad agency McCann UK worked with ITV to engage additional brands with Microsoft, Gaviscon, Nurofen, Matalan, Velux, WeBuyAnyCar and Money Supermarket all featuring in the ad break.

The collaboration between ITV and Aldi highlights their support for Deaf Awareness Week, which runs from 14^th–20^th May to raise awareness of the challenges of deafness and hearing loss faced by 1 in 6 people across the UK. There are around 9 million people in this country who have some form of deafness ranging from hard of hearing to profound deafness. Approximately 50,000 deaf people in the UK use British Sign Language (BSL) as their first or preferred language and there are many others who know and use sign language.

Adam Zavalis, Marketing Director for Aldi UK comments: “We are delighted to be supporting the UK Council on Deafness in their annual Deaf Awareness Week campaign. Our new advert is completely silent and signed – a first for Aldi, and demonstrates our wider commitment to inclusivity, all delivered in Aldi’s irreverent style.”

Kelly Williams, ITV Managing Director, Commercial said: “With the size and scale of audience for a programme like Coronation Street, we’re able to use the power of TV to make sure people know about Deaf Awareness Week. Showcasing Aldi’s innovative new advert and working with McCann to bring other brands on board makes this a truly creative partnership, the result of which I hope will really resonate with viewers.”

Craig Crowley MBE, Chair of UK Council on Deafness commented: “On behalf of our member organisations we are indebted to Aldi for showcasing the importance of Deaf Awareness to the general audience/viewers via this fabulous advert. Accessibility, equality and inclusion are the cornerstones of our work with Deaf, Hard of Hearing, deafened and Deafblind people throughout the UK.”

McCann UK’s Managing Director, Aldi, Simon Buchanan said: “We are incredibly proud to extend our highly successful Like Brands campaign in supporting UK Deaf Awareness Week.”

-ENDS-

About ITV
ITV is an integrated producer broadcaster and the largest commercial television network in the UK. It is the home of popular television from the biggest entertainment events, to original drama, major sport, landmark factual series and independent news. It operates a family of channels including ITV, ITVBe, ITV2, ITV3 and ITV4 and CITV, which are broadcast free-to-air. ITV is also focused on delivering its programming via the ITV Hub, mobile devices, video on demand and third party platforms.

ITV Studios is a global production business, creating and selling programmes and formats from offices in the UK, US, Australia, France, Germany, the Nordics and the Netherlands. It is the largest and most successful commercial production company in the UK, the largest independent non-scripted indie in the US and ITV Studios Global Entertainment is a leading international distribution businesses.

About Aldi
Aldi is the UK’s fifth largest and fastest growing supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 22nd April, Aldi grew sales by 7.7% and has a 7.3% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.

The company’s current achievements and initiatives include:

Aldi is currently the UK’s highest paying supermarket. Store Assistants will receive a minimum hourly rate of £8.85 nationally and £10.20 in London from 1st February 2018. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended rates.
Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
Aldi has a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year-olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and extended its commitment to the 2020 Tokyo Olympic Games.
Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

About the advert:

Client company: Aldi Stores UK
Client Name and Job Title: Adam Zavalis, Marketing Director; Ian Lewis, Marketing Manager
Creative Agency: McCann UK
Managing Director: Simon Buchanan
Senior Account Director: Laura Mckinlay
Senior Account Manager: Jane Colbeck
Executive Creative Director: Dave Price
Creative team: Dave Price, Neil Lancaster
Agency producer: Lucy Moore, Amy Mayers
Production company: Merman
Media planning and buying agency: UM Manchester
Group Media Director: Guy Beardsley
Broadcast Director: Ed Burns

4
May

RAISE A GLASS OF ROSÉ TO THE BANK HOLIDAY WEEKEND

With weather forecasts predicting a hot and sunny bank holiday weekend, Aldi has ensured its shelves are stocked full of its bumper rosé wine collection - to help the UK celebrate an extra day off work in the sunshine.

When the sun last had its hat on, two weeks ago, the supermarket saw sales of its rosé collection soar – with sales of the Belletti Rosé-Spumate (£5.79) growing by a whopping 67%, and over 4,000 bottles sold in one day alone.

Whether it’s a BBQ, family party or even a drink alfresco with friends, Aldi has a quality and great value rosé for every occasion, including the excellently priced Sandara Frizzante Rosé (£3.99), a refreshing 5.5% ABV light sparkling rosé.

Julie Ashfield, Joint Managing Director of Corporate Buying, Aldi comments: “The rosé wine trend shows no sign of slowing down, so we are delighted to be able to offer a range that has something to suit all tastes and budgets from a new vintage of our celebrated Côtes de Provence to our great-value Toro Loco Rosé.”

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print

Appendix 1:
Belleti Rose Sales Stats

Belletti Rosé Spumante - 64155
From		POS	%Sold
16/04/2018	Mon	1,241	52.83
17/04/2018	Tue	1,184	17.46
18/04/2018	Wed	1,524	25.24
19/04/2018	Thu	2,451	37.21
20/04/2018	Fri	4,116	55.24
21/04/2018	Sat	3,654	67.33
22/04/2018	Sun	1,263	65.11
Total		15,433	65.11

Notes to editors:
Aldi is the UK’s fifth largest supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 22nd April, Aldi grew sales by 7.7% and has a 7.3% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
The company’s current achievements and initiatives include:

Aldi is currently the UK’s highest paying supermarket. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
Aldi was named Britain’s favourite supermarket in the Which? 2018 Customer Satisfaction Survey voted for by UK shoppers, replacing Waitrose, which held this position for the previous three years. The survey said Aldi topped the rankings thanks to its ‘fantastic value for money combined with quality products’.
Aldi has a five-year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and extended its commitment to the 2020 Tokyo Olympic Games.
Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 13th January 2018).
In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

4
May

SIP, SIP, HORRAY - ALDI’S SUMMER WINES ARE HERE TO PLAY

Summer is finally upon us, and what better way to celebrate than by sipping on Aldi’s quality wine. Whether you are enjoying a light picnic or delving into a juicy barbecue, raise a glass to summer with Aldi’s delicious selection.

Perfect accompaniments to al fresco dinners, there is something to suit all tastes within Aldi’s quality wine range, with everything from lighter style wine options to pair with seafood and salads to sumptuous red wines that compliment barbequed meats.

All wines are available in-store nationwide and at aldi.co.uk/wines now, or from 9^th July 2018.

The Wine Foundry Verdejo 2017 (£5.99, 75cl)
Available in stores and online from 9^th July
Bright pale-yellow with green hues, this wine has intense varietal aromas of tropical fruit, passion fruit, stone fruit and citrus notes – a crisp refreshing Spanish wine that is sure to tantalise taste buds, especially when paired with seafood.

Exquisite Collection Clare Valley Riesling 2017 (£6.99, 75cl)
Available in stores and online now
This dry Riesling has notes of green apple, lime and grapefruit on the nose. On the palate, citrus flavours soften to subtle tangerine and the refreshing minerality creates a sustained and mouth-watering finish. A garden party must-have and even more delicious when paired with a Parma ham salad.

Exquisite Collection Western Australia Sauvignon Blanc 2017 (£5.99, 75cl)
Available in stores and online from 9^th July
Best enjoyed on a long summers evening, this wine is pale green in appearance with aromas of gooseberry, herbs and lime. On the palate, there are flavours of tropical fruits and it boasts a long, cleansing, citrus acidity.

Exquisite Collection Limestone Coast Chardonnay 2017 (£5.79, 75cl)
Available in stores and online now
Unoaked, dry and full, with a perfect complement of succulent honeysuckle, white peach and mouth-wateringly fresh pineapple, this is a rich and intense Chardonnay. A beautifully balanced wine with a refreshing texture that has been achieved from maturation ‘on the lees’ – a process that means it has been aged with residual yeast, creating a distinctive aroma, taste and texture.

Fleur de Prairie Côtes de Provence Rosé 2017 (£7.29, 75cl)
Available in stores and online from 9^th July
The Fleur de Prairie Côtes de Provence Rosé comes in a beautifully elegant bottle, with hints of red fruits balanced with citrus and white peach. Its floral design makes it the perfect accessory for al fresco dining both for its aesthetic and very attractive taste.

Exquisite Collection Sud de France Rosé 2017 (£5.99, 75cl)
Available in stores and online from 9^th July
Made by Jean-Claude Mas - one of the most highly regarded winemakers in the Languedoc region – this rosé has beautiful summer cherry and strawberry aromas, with a clean and elegant red-fruit and citrus flavour. It has a piercing fruit richness which makes it delightful on its own, or as an accompaniment to fish or salad dishes.

Fire Tree Pinot Grigio Sauvignon Rosé (£4.79, 75cl)
Available in stores and online from 6^th May
A beautifully bright and light rosé from Sicily. On the nose, there are hints of fresh acacia, cherry, ginger and ginseng, whilst on the palate, a slow delivery leads to soft mineral notes. This vegan-friendly wine is a mouth-watering choice for drinking in the sunshine.

Sangria 1L (£2.99, 1L)
Available in stores now
A classic Spanish summer cocktail made from red wine, this great-value Sangria has been enhanced with citrusy flavours. Serve chilled with fruit before tucking into a barbequed burger.

Sandara Sangria (£3.49, 75cl)
Available in stores from 9^th July
For a slightly more premium sangria, opt for this sparkling aromatised drink made with high quality grapes along with a selection of natural extracts from citrus fruits, raspberries, strawberries, and cherries. A refreshing tipple for a hot summer’s day.

Berton Vineyards Durif 2017 (£7.69, 75cl)
Available in stores and online from 9^th July
An intensely dark and juicy Australian red from an exotic grape variety. On the nose, this wine has aromas of violets, blackberry, and subtle dark chocolate which lead to hints of blackberry, anise and smoky liquorice on the palate. The well-integrated oak and tight tannins add complexity and depth that persist to a long flavoursome finish. Pair this wine with a barbequed T-bone steak with chimichurri salsa to make the most of its rich ripe fruit flavours.

Med Red 2017 (£4.39, 75cl)
Available in stores and online from May
Ruby red in colour with notes of spice and red fruit, the Med Red is a bold red wine that pairs perfectly with steak.

Animus Douro DOC 2016 (£4.99, 75cl)
Available in stores and online now
Made using a combination of three indigenous Portuguese grapes from the Douro valley - Tinta Roriz, Touriga Nacional and Touriga Franca, this gluten-free wine is delicate and complex with a warm, red fruit aroma and a hint of spice. Serve with gluten-free pizza or pasta.

Malbec Pouch (£9.99, 1.5l)
Available in stores from 9^th July
An excellent price for an Argentinian red, this innovative wine pouch is a must-have for picnics and festivals!

-Ends-

Notes to editors:
Aldi is the UK’s fifth largest supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 22nd April, Aldi grew sales by 7.7% and has a 7.3% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
The company’s current achievements and initiatives include:

Aldi is currently the UK’s highest paying supermarket. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
Aldi was named Britain’s favourite supermarket in the Which? 2018 Customer Satisfaction Survey voted for by UK shoppers, replacing Waitrose, which held this position for the previous three years. The survey said Aldi topped the rankings thanks to its ‘fantastic value for money combined with quality products’.
Aldi has a five-year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and extended its commitment to the 2020 Tokyo Olympic Games.
Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 13th January 2018).
In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

4
May

ALDI’S ‘TOMAHAWK’ STEAK RETURNS IN TIME FOR THE MAY BANK HOLIDAY

Back by popular demand, supermarket Aldi has re-launched its sell-out Tomahawk steak just in time for the bank holiday.

Weighing in at an average of 1.3kg, the 14-day matured British ribeye steak costs just £12.99, making it up to 52%* cheaper than the Waitrose equivalent. The mouth-watering cut is available in stores across the UK from Thursday 3^rd May, but you’ll have to be quick, as with all Specialbuys, once it’s gone it’s gone!

Great for sharing, Aldi’s melt-in-the-mouth Tomahawk steak is made with 100% British beef and is best served pan seared and rested for 15 minutes. If you want to add some colour to the plate, try serving with this perfect potato and avocado salad.

And that’s not all, Aldi also have their Wagyu Beef Burgers (£3.49, 340g) and Bad Dogz Chilli Cheese Sausages (£1.99, 400g) in store this week, perfect for throwing on the BBQ with some friends this bank holiday.

If there’s still room for dessert, pick up items from Aldi’s Super Six, and whip up a delicious fruit salad:

Easy Peelers – 89p
Pears – 89p
Lemons – 49p
Grapes – 49p
Coconut – 49p
Golden Delicious Apples– 89p

Did you know? All of Aldi’s everyday fresh meats are 100% British and Red Tractor Assured.
-ENDS-
* https://www.waitrose.com/ecom/products/beef-tomahawk/724169-498040-498041?gclid=EAIaIQobChMIst7_-tnI2gIVB7gbCh3jcQOgEAQYASABEgLvBfD_BwE&gclsrc=aw.ds&dclid=COfn0fzZyNoCFRYy0wod1g0KsA
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

Notes to editors:
Aldi is the UK’s fifth largest and fastest growing supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 25th March, Aldi grew sales by 10.7% and has a 7.3% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
The company’s current achievements and initiatives include:

Aldi is currently the UK’s highest paying supermarket. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
Aldi was named Britain’s favourite supermarket in the Which? 2018 Customer Satisfaction Survey voted for by UK shoppers, replacing Waitrose, which held this position for the previous three years. The survey said Aldi topped the rankings thanks to its ‘fantastic value for money combined with quality products’.
Aldi has a five-year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and extended its commitment to the 2020 Tokyo Olympic Games.
Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 13th January 2018).
In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

4
May

A ‘PIZZA’ HEAVEN WITH ALDI

Need another reason to love pizza? Supermarket Aldi has launched a Specially Selected pizza range for just £3.29 and it’s delizioso! Hand-stretched with a light sourdough base, they are available in a range of delicious toppings from spicy to sweet and meat feast to vegetarian; there’s a pizza to satisfy everyone at Aldi!

For those who love chicken on their pizza, there’s Specially Selected Arrabbiata Chicken and for the continental connoisseur, why not try the Specially Selected Ham, Mushroom and Mascarpone or the Specially Selected N’Duja and Salsiccia - another interesting fusion of flavours to brighten up a meal.

Go veggie with Specially Selected Goat’s Cheese, Caramelised Red Onion and Beetroot Chutney Pizza or Specially Selected Semi-Dried Tomato and Buffalo Mozzarella pizza - a great way to tantalise your taste buds with a meat free option!

Also inspired by the taste of Italy and new to Aldi is the Specially Selected Crunchy & Aromatic Garlic & Parsley Ciabatta Breadsticks, (99p), which is also available in Basil.

For shareable starters, why not pick up the Specially Selected Tear & Share Mediterranean Vegetable, Pesto & Barber’s Mature Cheddar Bread Twist, (£1.49) for everyone to enjoy.

If you’re looking to host an Italian inspired banquet, check out items from the Taste of Italy Specialbuys including, Tagliatelle with Herbs £4.49, Mini Bruschetta £1.49 and Italian Grated Cheese £2.49, from Sunday 6^thMay. But, hurry as with all Specialbuys once they’re gone, they’re gone.

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

4
May

ALDI MAMIA BABY FOOD FIT FOR ROYALTY… BUT, WITHOUT THE ROYAL PRICE TAG

ALDI MAMIA BABY FOOD FIT FOR ROYALTY… BUT, WITHOUT THE ROYAL PRICE TAG

With 64% of parents admitting they weren’t prepared for the expense of a child,[i] it’s no surprise that mums and dads are always on the hunt for the best deals. And when it comes to essentials, baby food is a cost that can really add up!

With Aldi Mamia, you can ensure you’re getting the best quality, award-winning food for your baby at an unbeatable price. By simply switching from Ella’s Kitchen - where Stage 1 pouches cost £1.10, to Aldi Mamia’s 100% Organic food pouches which are only 52p - parents can save up to 58p per pouch![ii] Based on your tot consuming two pouches a day, that’s a whopping £422.24 saved per year![iii] And, with a range of delicious flavours from Apple & Sweet Potato with Butternut Squash to Chicken & Vegetable Casserole there’ll be no risk of tea time tantrums.

What’s more, Aldi Mamia’s food range doesn’t just come with a great price tag, it’s recently beaten all competitors, including brand leaders Ella’s Kitchen and Organix, to be named Mother & Baby Awards 2018 Best Baby Food Range. The range has also won the Loved by Parents Awards 2017 Best Organic Baby Food Range, and scooped Gold at the Made for Mums Awards 2018 for Mamia Apple & Pear Fruit Pots (£0.99).

-ENDS-

For more information, please contact the Aldi Consumer Press Office on: 020 7025 6611 or email aldimamia@redconsultancy.com.

References:
1http://www.madeformums.com/baby/whats-the-real-cost-of-having-a-baby/35157.html
2 Ella’s Kitchen Organic Carrots, Apples and Parsnips – stage 1 baby food (120g) - £1.10 compared to Aldi Mamia’s Apples, Carrots and Parsnips Stage 1 (120g) - £0.52
3 Ella’s Kitchen:          £1.10 x 2 = £2.20 per day
£2.20 x 7 = £15.40 per week
£15.40 x 4 = £61.60 per month
£15.40 x 52 = £800.80 per year

Aldi Mamia:                   £0.52 x 2 = £1.04 per day
                                                £1.04 x 7 = £7.28 per week
                                                £7.28 x 4 = £29.12 per month
                                                £7.28 x 52 = £378.56 per year

£800.80 - £378.56 = £422.24 saving per year
£61.60 - £29.12 = £32.48 saving per month
£15.40 - £7.28 = £8.12 saving per week

27
Apr

ALDI JOINS THE BIGGEST GUILT FREE FOOD REVOLUTION: NITRITE FREE BACON

Supermarket Aldi is proud to be stocking the major British breakthrough product for food safety¹; Nitrite Free Bacon (£2.29, 180g). A healthier bacon option that is free of Nitrite, preservatives and allergens - all of which are normally used to give bacon its classic flavour, colour and texture.

This truly delicious tasting product has been developed using fruits and spice extracts, meaning fry up fans can enjoy their full English guilt free. Available as a part of Aldi’s Super Six meat deals, the Nitrite Free Bacon will be in stores from 26^th April, while stocks last.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk/easter

[1] http://www.foodingredientsfirst.com/news/game-changing-nitrite-free-bacon-enters-uk-market.html

27
Apr

HAVE FUN IN THE SUN WHILST STAYING PROTECTED THIS SUMMER

Prices starting from just £1.49
Lacura’s 5* sun care range is back on shelves

Fans of supermarket Aldi’s Lacura 5* sun care range will be happy to know the collection is now back in-store, now that summer has returned!

Never beaten on price, Aldi has slashed last years’ prices to help you save even more money this season, whilst giving you ultimate protection against the sun. The highly popular Leaping Bunny Certified Lacura SPF30 Sun Spray, £2.39 guarantees unbelievable protection this summer with 5* UVA and UVB protection.
With almost a third of consumers thinking sun protection is too expensive** buying your sun care at Aldi means you can spend your money on fun activities on your summer holiday.
The range is available to buy instore now and includes the following products:

Lacura SPF30 Spray 200ml, £2.39
Lacura SPF15 Spray 200ml, £1.99
Lacura SPF30 Lotion 200ml, £1.99
Lacura SPF15 Lotion 200ml, £1.99
Lacura SPF30 Clear Spray 200ml, £1.99
Lacura SPF50+ Sensitive Lotion 200ml, £1.99
Lacura SPF50 Kids Spray 200ml, £1.99
Lacura SPF50+ Baby Lotion 75ml, £1.49
Lacura SPF30/SPF50 Lotion Mini, 50ml £1.49
Lacura Aftersun Spray 200ml, £1.69
Lacura Aftersun Lotion 200ml, 400ml £2.99

27
Apr

LACURA LOVERS GET READY: NEW URBAN DECAY INSPIRED LACURA EYESHADOW PALETTES COMING TO ALDI STORES IN MAY

Discover Aldi’s NEW Lacura Naturals Eyeshadow Palette with 12 must-have gold-hued shades and matte, satin, shimmer and sparkle textures
Taking you from day-to-night, Lacura’s palettes come with a dual-sided brush for easy application and a mirror for on-the-go touch ups

Looking for a luxurious eye shadow palette but not got the budget to match? Supermarket Aldi has got you covered! Bringing more luxury and affordable beauty essentials to its customers, Lacura’s NEW cruelty-free Naturals Eyeshadow Palettes (£5.99) are inspired by the beauty hero Urban Decay Naked Palettes and at 84% cheaper, it’s a steal!

The new palettes come in two varieties, as ‘Naturals’ and ‘Naturals Two’, with each palette featuring 12 long-lasting, alluring neutral shades that work for absolutely every skin tone. The easy to blend, lightweight formula feels natural on the skin and provides a perfectly smooth finish. A variety of textures including shimmer, matte and satin offer an infinite amount of makeup looks that will take your look from day to night. The beautiful and eye-catching packing will also make the palettes the perfect gift.

Those who want to get their hands on these amazing products can pre-order them online from Sunday 13^th May or pick them up in store from Thursday 17^th May. As always be quick - with all Specialbuys, once they’re gone, they’re gone!

Did you know? Aldi’s Lacura range is Leaping Bunny certified. One of the few supermarkets across UK and Ireland to guarantee its beauty ranges are not tested on animals, Aldi’s Leaping Bunny certification from Cruelty Free International confirms that no own brand Lacura beauty products are tested on animals.

The only globally recognised certification for cosmetics, personal care and household cleaning products, the Leaping Bunny is awarded when a genuine commitment to no animal testing is demonstrated by a company.

-ENDS-

27
Apr

Aldi May Bank Holiday Opening hours

The first week of May means another long weekend - and if you’re planning on visiting your local Aldi or running any features around opening hours, we are pleased to share that Aldi stores across the country will be open 08:00 – 22:00 as usual from Friday 4^th to Sunday 6^th of May. The stores will be open 08:00 – 20:00 on Monday 7^th May.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk/easter

20
Apr

CHEERS TO THE SUMMER SPIRIT WITH ALDI

The sunshine is here, so it’s time to start planning those outdoor get-togethers, and what better way to celebrate the start of summer than with Aldi’s top summer drinks offering?

Perfect for barbeques, picnics, and parties – summer is just a sip away with Aldi’s pre-mixed range, which includes great tasting variants of Aldi’s most popular spirits, available from only 85p.

For those who are cocktail connoisseurs, the supermarket’s spirits range has everything covered when it comes to creating party-ready punches or a show-stopping spritz this season. Or bring the pub to your garden with a range of flavoursome craft ciders to get those taste buds tingling from only 99p.

Oscar’s Cosmopolitan Can
£0.85 per 250ml can
Available in stores nationwide now

The classic! Best served straight from the fridge, this Cosmopolitan combines the tartness of cranberry juice with a fresh lime twist.

Oliver Cromwell Gin & Tonic and Oliver Cromwell Gin & Diet Tonic
£0.85 per 250ml can
Available in stores nationwide now*

Aldi’s award-winning Oliver Cromwell Gin and tonic on the go. Light and crisp with rounded spice and a touch of juniper. Also available with Diet Tonic.

Oscars Mojito Can
£0.85 per 250ml can
Available in stores nationwide now

Enjoy an authentic taste of Cuba. White rum, zesty lime juice and a hint of mint are mixed to make the ultimate summer chilled cocktail.

Memphis Joe Bourbon & Cola
£0.99 per 250ml can
Available in stores nationwide now

Wood aged in white oak barrels and charcoal filtered to capture that signature bourbon flavour, this pre-mixed cola cocktail makes for the ultimate BBQ pairing.

Aperini Italian Aperitif
£6.99 per 70cl bottle
Available in stores nationwide now

Boasting Instagram-worthy orange liquid and infused with perfectly balanced orange, rhubarb, vanilla and an abundance of herbs and spices, Aldi’s great-value Aperini is essential for perfecting fashionistas’ favourite ‘Italian Spritz’ cocktail, made with Prosecco and a splash of soda.

Austin’s Summer Punch
£5.99 per litre bottle/£0.89 per can
Austin’s & Lemonade Can available nationwide (excl. Scotland) in stores now, Austin’s Summer Punch available in stores from 15^th July.

The quintessential summer drink, Aldi’s Austin’s Summer punch is available in the classic litre bottle as well as a pre-mixed cocktail can with lemonade – both equally delicious served chilled with chopped fruit. For a refreshing twist, try Austin’s Strawberry and Mint priced at £6.99, a Specialbuy available in stores from 15^th July.

Cocktails On Ice Watermelon
£2.99 per 75cl
Available in stores from 19^thApril

Bring the taste of holiday into your home with this refreshing cocktail, best enjoyed over ice for any summer occasion.

Twisted Tree Craft Cider Hopped
£0.99 per 330ml can
Available in stores nationwide now
A great tasting light and fruity cider infused with happy, hoppy aroma. Crammed with a variety of English apples blended in a creative fusion. Perfect served over ice as the sun goes down.

Twisted Tree Craft Cider Vintage
£0.99 per 330ml can
Available in stores nationwide now
Mature and complex, this fabulously full-bodied cider is made using a variety of English apples from the orchard harvest, best enjoyed cold.

Aldi’s summer drinks range is available in stores nationwide now, with further additions launching throughout the summer.
-Ends -

20
Apr

SAY HELLO TO ALDI’S NEW DESIGNER LOUNGE RANGE

Aldi’s new Designer Lounge range takes inspiration from the classic Italian terrazzo design

Treat your home to a modern uplift this summer with Aldi’s new Designer Lounge range, featuring the on trend marble and terrazzo designs. Characterised by quality, functionality and versatility, Aldi’s new range is available to pre-order online from 10^th May and in stores from 17^th May. With prices starting at just £3.99, shoppers must be quick, as with all Specialbuys once they’re gone, they’re gone!

This vintage-look industrial-style Floor Reading Lamp (£39.99) provides a warm glow and is ideal to relax and unwind under during the evening. What’s more, the adjustable arm and head makes it easy to direct light in whichever angle is desired – stylish and functional.

Banish clutter with this Four Drawer Fabric Storage Unit (£12.99) and this Storage Tote (£6.99), available in three matching designs: pink and grey terrazzo, grey geometric and marble. Continue a simple décor throughout the home with Aldi’s Floating Shelves (£7.99). In three different styles, including grey, wash wood or white, these stylish shelves look excellent when paired with iconic room accessories: a clock, candle and plant. Metal bracket, screws and fittings are all included.

Make a statement with this Drum Bean Cube (£29.99), a modern addition that will complement any room. With the outside made from 100% cotton, this circular pouffe is extremely comfortable and comes in four designs including geometric and marble. Alternatively, savvy shoppers may prefer this Designer Lounge Stool, costing just half the price at £14.99. Available in neutral tones with rustic pinewood legs and a lovely crochet cushioned top.

Add a welcoming touch with this Flatweave Runner (£14.99) – a fashionable antidote to cold feet and perfect for keeping dirt out the house. Don’t worry if it gets dirty; the runner can be easily washed at 30 degrees to remove any marks.

Scandinavian style is all about the little details – how a room is dressed is paramount to the overall aesthetic. Aldi’s sleek Marble Effect Placemat and Coaster Set (£4.99) provide a touch of contemporary style to the kitchen, whilst these Geo Guest Towels (£3.99) combine cosy homeliness with elegance in the bathroom.

Stock up on the impressively priced Marble Geo Cushion for just £8.99. There are five different designs, to mix-and-match, from terrazzo to marble print, that will add a contemporary edge to your home!

Aldi’s new Designer Lounge range is available to pre-order online from 10^th May and in stores from 17th May. The full range of products can be found below:

https://www.aldi.co.uk/c/specialbuys/home

DESCRIPTION	PRICE
FLOOR READING LAMP	£39.99
DRUM BEAN CUBE	£29.99
FLATWEAVE RUNNER	£14.99
DESIGNER LOUNGE STOOL	£14.99
4 DRAWER FABRIC STORAGE UNIT	£12.99
MARBLE GEO CUSHION	£8.99
FLOATING SHELVES	£7.99
STORAGE TOTE 2PK	£6.99
MARBLE EFFECT PLACEMAT AND COASTER SET	£4.99
GEO GUEST TOWELS 2PK	£3.99
DESIGNER CANDLES	£3.99
PREMIUM REED DIFFUSER	£3.99

20
Apr

PARTY IN THE GARDEN FROM NOON TILL MIDNIGHT WITH ALDI’S GARDEN ESSENTIALS

Spruce up the garden with Aldi’s range of Gardening Week essentials, available to pre-order online from Sunday 29^th April, and purchase in store from Thursday 3^rd May. Create the ultimate outdoor space with quality furniture, log burners, solar lighting, and everything in between - all at Aldi’s incredible low prices. As always, shoppers will need to be quick, because as with all Specialbuys, once they’re gone, they’re gone!
Keep the garden squeaky clean with the Karcher K4 Pressure Washer (£179.99), this great value bundle also includes a patio cleaner, dirt blaster lance, hose connectors and patio detergent.
Enjoy lunch in the sunshine or dinner under the stars with Aldi’s great value Wooden Garden Furniture Set (£169.93). Made from sustainable eucalyptus, the oval table comes complete with six matching cushioned chairs. Alternatively, for smaller patio spaces, why not try Aldi’s Mosaic Bistro Set (£69.99) This attractive iron table comes with two folding chairs and is available in two stylish patterns.
Ideal for cool evenings, Aldi’s Outdoor Log Burner (£59.99) will dazzle guests with its stunning bronze effect finish.
Be the boss of the BBQ this summer with Aldi’s very own Kamado Outdoor Oven (£349.99), an online exclusive, this ceramic egg BBQ can grill, roast, smoke and bake – definitely one that will wow friends and family alike. Alternatively, with a useful thermometer in the lid and separate sections for smoking and American style barbequing, the Smoker BBQ (£59.99) is the perfect partner for any summers day. Don’t forget the handy Charcoal Starter (£4.99) and Barbeque Briquettes (£2.89) to get the fire started even quicker.

Throw some shade during the day - or cosy up in the evening - with this stylish, classic design Pop Up Gazebo (£59.99), available in cream or grey. Alternatively, pop up your parasol with a Parasol Base (£14.99). If you’re after a new one choose the Aluminium Parasol (£22.99 - all water-resistant, just in case the British weather decides to put a dampener on the party!

Choose from Rattan Effect Planters (£14.99) or Glazed Flared Stamford Planters (£12.99) for a simple addition to any patio or entrance. For a quirkier option, brighten up any area with Aldi’s Rattan Effect Animal Planters (£5.99), including elephant and dog designs.
Easy to fasten to walls and doors, this Willow Trellis (£4.99) is a charming way to display climbing plants. Pair with the Wooden Planter Trough (£12.99) or Traditional Hanging Baskets (£2.99) for a complete floral feature.
Illuminate the garden with a variety of Aldi’s quality lights, including the 6PK Solar Crackle Lights (£12.99), Novelty Solar String Lights (£4.99), 100 LED Solar String Lights (£3.99) or the equally stylish Large Solar Lightbulbs (£4.99). Charging throughout the day, the 4PK Solar Mini Bollard Stake Lights (£12.99) and Solar Metal Bollard Stake Light (£5.99) are the perfect solution for lighting up pathways or garden features.

Aldi’s Gardening Week Essentials are available to pre-order online at https://www.aldi.co.uk/c/specialbuys/garden from 29^th April and in store from 3^rd May, but be quick, as with all Specialbuys, once it’s gone it’s gone!

Description	Price
ONLINE EXCLUSIVE: KAMADO OUTDOOR OVEN	£ 349.99
KARCHER K4 PRESSURE WASHER BUNDLE	£ 179.99
WOODEN GARDEN FURNITURE SET	£ 169.93
MOSAIC BISTRO SET	£ 69.99
ONLINE EXCLUSIVE: ALUMINIUM 6 PERSON GLASS TABLE	£ 59.99
OUTDOOR LOG BURNER	£ 59.99
POP UP GAZEBO A&B	£ 59.99
SMOKER BBQ	£ 59.99
STEP PLANTER	£ 24.99
ONLINE EXCLUSIVE: ALUMINIUM DINING CHAIR	£ 22.99
ALUMINIUM PARASOL	£ 22.99
15KG PARASOL BASE	£ 14.99
RATTAN EFFECT PLANTER	£ 14.99
4 PK SOLAR MINI BOLLARD STAKE LIGHTS	£ 12.99
WOODEN PLANTER/TROUGH	£ 12.99
6PK SOLAR CRACKLE LIGHTS	£ 12.99
GLAZED FLARED STAMFORD PLANTER	£ 12.99
SOLAR WINDSPINNER STAKE	£ 12.99
WIND SPINNER	£ 9.99
RATTAN EFFECT CUBED PLANTER	£ 9.99
METAL WATERING CAN	£ 9.99
SOLAR LIGHTHOUSE	£ 9.99
SOLAR MARKER LIGHT (10 PACK)	£ 9.99
JUMBO OUTDOOR COIR MAT	£ 9.99
SANDHURST PLANTER, 38CM	£ 7.99
SOLAR METAL BOLLARD STAKE LIGHT	£ 5.99
RATTAN EFFECT ANIMAL PLANTERS	£ 5.99
ITALIAN TERRACOTTA POT	£ 4.99
CHARCOAL STARTER	£ 4.99
LARGE SOLAR LIGHT BULB	£ 4.99
PREMIUM SOLAR STAKE LIGHT	£ 4.99
WILLOW TRELLIS	£ 4.99
NOVELTY SOLAR STRING LIGHTS	£ 4.99
100 LED SOLAR STRING LIGHTS	£ 3.99
TRADITIONAL HANGING BASKET	£ 2.99
SOLAR SPOTLIGHT	£ 2.99
GARDEN PRUNING SHEARS	£ 2.99
CRYSTAL GLASS SOLAR STAKE LIGHT	£ 2.99
DECORATIVE AGGREGATE	£ 2.99
APRIL BARBECUE BRIQUETTES	£ 2.89
PEAT FREE COMPOST MAY	£ 1.99
HANGING BASKET BRACKET	£ 1.99
DECORATIVE PLANT POT STICKS	£ 1.99
ORNAMENTAL BARK	£ 1.99
HANGING BASKET COCO LINERS	£ 1.49

20
Apr

GLAMOUROUS SUMMER GARDENS WITH ALDI

Aldi’s Gardening Event Week launches in stores from Thursday 12^th April
Transform the garden with everything from a stylist Corner Rattan Effect Sofa (£189.99) to Solar Garden String Lights (£6.99)
The whole range is available to pre-order online from Sunday 8^th April

Transform outdoor spaces into glamourous gardens in time for summer with Aldi’s fantastic range of Gardening Week essentials, available to pre-order online from 8^th April and to purchase in stores from 12^th April.
Garden enthusiasts will need to be quick though, as with all Specialbuys, once they’re gone, they’re gone!
Sit back, relax and enjoy the summer evenings with Aldi’s stylish Rattan Effect 3 Piece Bistro Set (£149.99), available in grey, black or beige. The high quality set comes complete with two egg-style chairs and a table - the perfect patio addition.
Take the entertaining outside with this Corner Rattan Effect Sofa (£189.99) - a stylish option which doesn’t compromise on space, since the corner seat can be set up from the left or right. Available in light grey or brown with cream cushions, or charcoal with light grey cushions. Pair with one of six fabulous designed Outdoor Cushions (£5.99) and a Cantilever Parasol (£39.99) for the ultimate comfort and shade.
No summer party is complete without al fresco dining. Smoke, grill or bake all sorts of delicious dishes with this Oil Drum Charcoal BBQ (£49.99). With four air vents, and wheels for easy manoeuvring, this BBQ is designed to give chefs better cooking control and make it easy to store away after use.
Your guests will certainly want a pizza this! Aldi’s BBQ Pizza Oven (£39.99) can cook a delicious 12-inch pizza in just ten minutes. It’s lightweight, portable and can be used on gas, charcoal, and masonry barbecues.
Why go inside when the sun goes down? Aldi’s Solar Wire Lantern (£9.99), Solar Garden Lights (£6.99), Solar Caged String Lights (£6.99) and Heart Shaped Candle (£3.79) all continue to create a cosy atmosphere late into the night.
Keep the evening chill at bay with Aldi’s Patio Heater (£39.99) and Steel Chimenea (£39.99). Or, Aldi’s Fire Basket with cooking grill is an absolute steal at just £14.99.
Welcome friendly guests into the garden with Aldi’s beautiful Mosaic Bird Feeders (£7.99) and Flower Cup Bird Feeders (£4.99).
Ensure the lawn is looking its best with this Electric Lawnmower (£79.99). Featuring an 1800W motor, seven cutting heights and a 60-litre grass collection box with indicator level, cutting the grass will be a breeze. Plus with the Electric Pole Hedge Trimmer (£59.99), Electric Hedge Trimmer (£29.99) and Electric Grass Trimmer (£19.99), all hedges, bushes and edges will be preened in no time! Stock up on Aldi’s Retractable Garden Hose (£39.99) and 100 Litre Waterbutt (£18.99) to make watering plants and flowers, and cleaning the patio extra easy.
If the garden needs a bit of DIY, whether it’s a loose panel or a whole fence that needs replacing, Aldi’s 18V Li-Ion Cordless Impact Driver and 18V Li-Ion Rotary Hammer Drill, both £49.99 are up to the job.
Aldi’s Gardening Week essentials are available to pre-order online from 8^th April and in store from 12th April, but be quick, as with all Specialbuys, once it’s gone it’s gone!

Product	Price
CORNER RATTAN EFFECT SOFA	£189.99
RATTAN EFFECT 3PC BISTRO SET	£149.99
43CM ELECTRIC LAWN MOWER	£79.99
ELECTRIC POLE HEDGE TRIMMER	£59.99
OIL DRUM CHARCOAL BBQ	£49.99
18V LI-ION IMPACT DRIVER	£49.99
18V LI-ION ROTARY HAMMER DRILL	£49.99
STEEL CHIMENEA	£39.99
CANTILEVER PARASOL	£39.99
RETRACTABLE GARDEN HOSE	£39.99
BBQ PIZZA OVEN	£39.99
PATIO HEATER	£39.99
WOODEN GARDEN ARCH	£29.99
GARDEN STORAGE BOX	£29.99
ELECTRIC HEDGE TRIMMER	£29.99
20M WEATHERPROOF CABLE REEL	£24.99
GARDEN ARCH - BLACK	£19.99
ELECTRIC GRASS TRIMMER	£19.99
100 LITRE WATERBUTT SET	£18.99
WEED BURNER	£14.99
FIRE BASKET	£14.99
PEWTER EFFECT GROW TROUGH	£14.99
WATER HYACINTH PLANTER	£12.99
RATTAN EFFECT OBELISK	£9.99
DECKING STAIN	£9.99
SOLAR WIRE LANTERN	£9.99
TIMBER SPRAYER	£8.99
SOLAR GARDEN LIGHTS 6 PACK	£8.99
GARDEN ACCENTS	£7.99
WHEELBARROW WHEEL	£7.99
MOSAIC BIRD FEEDERS	£7.99
SMALL OUTDOORWALL CLOCK	£7.99
SOLAR CAGED STRING LIGHTS	£6.99
OUTDOOR SEAT PAD	£6.99
5L MASONRY PAINT	£6.49
OUTDOOR CUSHION	£5.99
SOLAR BOLLARD STAKE LIGHT	£4.99
FLOWER CUP BIRD FEEDER	£4.99
GARDEN FURNITURE/BBQ COVER	£4.99
RATTAN EFFECT HANGING BASKET	£4.99
5L SPRAYABLE FENCE TREATMENT	£4.99
IRON DECORATIVE TRELLIS	£4.99
SELF WATERING TROUGH	£3.99
SELF WATERING POT	£3.99
GARDEN STAKES 6 PACK	£3.99
HEART SHAPED CANDLE	£3.79
43 LITRE GARDEN TUB	£3.49
GAS CANISTER	£2.99
WEED AND SEED GLOVES	£2.99
DECORATIVE GARDEN STAKE	£2.99
ORNAMENTAL BARK	£1.99
GARDENING ESSENTIALS	£0.99
FIRELIGHTERS	£0.99

20
Apr

SHAPE UP FOR SUMMER IN STYLE WITH ALDI’S LATEST FITNESS COLLECTION

Oh my quad - Aldi’s latest Shape Up for Summer collection will leave you feeling fantastic whilst you work out, with its great value and stylish exercise gear. Whether it’s to show off lifting weights in the gym, running laps around the park or working out in front of the TV, fitness enthusiasts can grab a bargain with Aldi’s new range of quality fitness clothing and accessories.

Available to pre-order online from 6^th May and purchase in stores from 13^th May, fitness fanatics will need to be quick though, as with all Specialbuys, once it’s gone, it’s gone!

Look good and feel great with Aldi’s range of workout clothing, including Fitness Sports Bras (£6.99), Men and Ladies’ T-shirts and Tanks (£5.99), Fitness Tights (£6.99), Jackets (£14.99), and Socks (£2.99); a complete kit for under £38!

Set the pace to win the race with Aldi’s Waterproof MP3 Earphones (£29.99). These wireless, Bluetooth enabled headphones are completely waterproof meaning runners and swimmers alike can listen to their favourite tracks at all times. They have an impressive 8GB storage capacity and music playback of up to five hours.

Don’t have the time to get to the gym? Don’t sweat it, Aldi’s got it covered. This 6-in 1 Core Trainer (£29.99) is great for combining strength and cardio exercises for the ultimate total body shaping and toning work out, whilst the range of Dumbbells and Kettlebells (£9.99), weighted from 3KG to 8KG, create the perfect home resistance workout. Aldi’s Protective Fitness Mats (£7.99) will protect floors from scuffs and marks while the Vibrating Foam Roller (£34.99) helps protect the body and relieves aching muscles after a tough summer training session.

Hydration is key, so do it in style with Aldi’s easy-to-carry Fruit Infuser Bottles (£3.49), featuring an internal piston to add a fruity flavour to every sip. Available in berry, lime, blue or charcoal colours.

Aldi’s Shape up for Summer range is available to pre-order online from 10^th May and in store from 13^th May, but be quick, as with all Specialbuys, once it’s gone it’s gone!

PRODUCT	PRICE
Vibrating Foam Roller	£34.99
Waterproof Mp3 Earphones	£29.99
6-In-1 Core Trainer	£29.99
Men’s/Ladies’ Fitness T-Shirt and Tank	£5.99
Men’s/Ladies’ Fitness Jacket	£14.99
3kg/5kg Dumbbells	£9.99
6kg/8kg Kettle Bell	£9.99
Protective Floor Mats	£7.99
Men’s/Ladies’ Fitness Tights	£6.99
Ladies’ Fitness Sports Bra	£6.99
Fitness Mat	£6.99
Foam Roller	£5.99
Fruit Infuser Bottle	£3.49
Men’s/Ladies’ Fitness Socks	£2.99

20
Apr

Say ‘I Do’ to Aldi’s new range of Wedding Essentials

As the nation’s excitement for Harry and Meghan’s wedding builds, Aldi is launching a brand new Wedding Essentials range on the 17^th May, to show shoppers that weddings don’t have to cost a royal fortune. With lots of great-value accessories for brides and grooms to make their special day perfect, from sending out the invitations to throwing an enviable reception, Aldi has celebrations covered with its beautiful craft-inspired products that shoppers are bound to fall in love with.

The new range will be available to pre-order online from Sunday 13th May and in stores from Thursday 17^th May. Lovebirds need to be quick though, as with all Specialbuys once they’re gone, they’re gone.

Kick start your preparations with Aldi’s Wedding Planner Assortment (£4.99), which includes everything needed to help organise the big day. Take a look at Aldi’s selection of Wedding Bunting and Stationery (£2.99 each), for stylish seating plan inspiration.

A picture paints a thousand words, so be sure to capture every moment with Aldi’s Polaroid Snap Instant Camera (£79.99), complete with a selection of picture modes, a self-timer, and a pack of 20 instant prints. Treasure these precious photos with Aldi’s Wooden Heart Guestbook (£9.99), where guests’ good wishes can also be written on individual wooden hearts and framed to make a tribute to cherish forever.

Spread the word with Aldi’s Wedding Invite Bundle (£12.99), including a range of gorgeous designs for invitations and save the dates. Add that personal touch by picking up one of Aldi’s Wedding Premium Craft Kits (£6.99 each), to master the art of calligraphy, or learn how to make wedding bunting and garters.

When it comes to decorating the venue, Aldi has a whole host of products to wow guests, including their selection of Wedding Bunting (£3.99) and Wedding Wooden Decorations (£3.99). Shoppers can light up the room with Aldi’s Wedding Lightbox (£8.99) and these magical Wedding Fairy Lights (£3.99).
Ensure love is in the air with Aldi’s selection of Wedding Balloons and Poms Poms (£2.99), including the on-trend confetti balloons and this stylish rose gold foil ‘love’ balloon to create eye-catching displays.

Shower the happy couple with love by choosing from Aldi’s range of gifts and Wedding Cards and Bags (£1.49). Treat newlyweds to a celebratory Wedding Cushion (£3.99) or pick up a pair of these novelty Mr and Mrs Pillowcases (£5.99 for the pair), which come in a selection of fun designs.

The Wedding Essentials range is available to pre-order online from Sunday 13^th May and in stores from Thursday 17^th May, available while stocks last.
https://www.aldi.co.uk/weddings

Product Description	Price
POLAROID SNAP INSTANT CAMERA	£79.99
WEDDING INVITE BUNDLE	£12.99
WEDDING WOODEN GUESTBOOK	£9.99
WEDDING PREMIUM CRAFT KITS	£6.99
WEDDING LIGHTBOX	£8.99
MR AND MRS PILLOWCASE PAIR	£5.99
WEDDING PLANNER ASSORTMENT	£4.99
WEDDING DIY DECORATIONS	£4.99
WEDDING WOODEN DECORATIONS	£3.99
WEDDING FAIRY LIGHTS	£3.99
WEDDING CUSHION	£3.99
WEDDING BUNTING/STATIONERY	£2.99
WEDDING BALLOONS/POM POMS	£2.99
WEDDING CARDS/BAGS	£1.49
WEDDING CONFETTI & EMBELLISHMENTS	£0.89

20
Apr

COOK UP A STORM WITH ALDI’S KAMADO BBQ

Bargain hunters can save over £750 on the traditional Japanese style BBQ

Be the boss of the BBQ this summer with Aldi’s very own Kamado Outdoor Oven (£349.99), an online exclusive from the Garden Event range, available for pre-order from 29^th April. This model comes with a built in temperature gauge, grill lifter, bamboo shelves and a variety of accessories.

The latest must-have for alfresco dining, kamados are ceramic cookers based on a style of Japanese oven that can be used to roast, bake, grill and smoke. A major upgrade from the traditional BBQ, this unique design can cook everything and anything from sizzling steak to a Sunday roast.

What’s more, the deal will taste even sweeter for shoppers as they can save over £750 (68.5%) when they shop with Aldi, compared to the popular Big Green Egg:

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “Last year, our BBQs were hugely popular, so this year we’ve decided to up the ante by offering the ultimate BBQ experience to our customers with the Kamado Outdoor Oven.”
This online exclusive is available to pre-order from 29^th April and be available to purchase online from 3^rd May.

20
Apr

THINGS ARE HOTTING UP FOR ALDI’S ROSÉ RANGE

Aldi is expecting a rush on sales for its biggest ever rose range as temperature rise this week
Latest vintage of Aldi’s Exquisite Collection Côtes de Provence Rosé (£6.69) is back for spring, after selling out in just two days last year
Bottle is joined by eight other rosé wines, as demand for pink grows*
Aldi sees 15% growth in rosé category * year on year

(19^th April 2018) With Britain set to bask in temperatures hotter than Italy or Greece this week, Aldi is expecting a rush on sales for its biggest ever rose range, including Exquisite Collection Côtes de Provence Rosé - the sell-out rosé wine of summer 2017 and several other new and delicious rosés, as the demand for the pink tipple grows*.
Latest sales figures from the Wine and Spirit Trade Association show that a whopping 97 million bottles of rosé were sold in 2017 alone¹, with experts predicting sales of the pink drink to rise even further this year. Once dismissed as a wine type only appreciated by younger drinkers, winemakers have recognised the trend and have started using complex methods to create truly remarkable wines that not only taste fantastic, but offer something for every palette.
Julie Ashfield, Joint Managing Director of Corporate Buying, Aldi comments: “We know that our shoppers are looking for something extra special at this time of year, so we have extended our premium wine selection, which includes our biggest rosé wine range to date.
“The rosé wine trend shows no sign of slowing down, so we are delighted to be able to offer a range that has something to suit all tastes and budgets from a new vintage of our celebrated Côtes de Provence to our great-value Toro Loco Rosé.”
Aldi’s popular Exquisite Collection Côtes de Provence Rosé (£6.69) is making a comeback, after shoppers flocked to stores in June last year having heard that it had won the International Wine Challenge’s ‘Best Value Rosé Under £8’ award. The latest vintage is available to buy in Aldi stores and online at aldi.co.uk/côtes-de-provence-rosé now, to satisfy drinkers’ taste buds this Spring.
The renowned Côtes de Provence is the largest appellation of the Provence wine region in south-eastern France, and produces the vast majority of Provence's rosé wine. Aldi’s Exquisite Collection Côtes de Provence Rosé (£6.69) is bottled in a distinctive Provençal skittle-shaped bottle and has delicate aromas of strawberry and white fruit. It is joined by the Fleurs de Prairie Côtes de Provence Rosé (£7.29), which is also available in a mini 18.75cl bottle for just £1.99. Both wines pair perfectly with grilled fish or salads.
Also included in the supermarket’s bumper rosé collection is everything from premium French culinary pairings to pocket friendly pink hued wines, perfect for sunshine drinking as the warm weather returns.

Perfect al-fresco pairings
These stylish, crisp rosés are perfect for al-fresco dining as the weather gets warmer. The Exquisite Collection Touraine Rosé (£5.99), an exceptionally refreshing and refined wine, has notes of red apples and early-picked raspberries, which add an extra dimension to the clean citrus flavours. A perfect accompaniment to summer salads and grilled fish, the Terre de Brume IGP Mediterranean Rosé (£4.69) encapsulates the spirit of the South of France with its aromas of citrus and red fruits.
Great-value party starters
It is no secret that millennials have played a substantial role in rosé popularity, with the iconic shade of pink dominating Instagram feeds. Aldi’s Toro Loco Spanish Rosé (£3.89), Kooliburra Australian Rosé (£3.99), Castellore Pinot Grigio Blush 2017 (£4.29) and sparkling Belletti Rosé-Spumante (£5.79) are the ultimate great-value party starters that don’t compromise on quality.

The supermarket’s wine range has earned an excellent reputation amongst shoppers and industry experts alike for its excellent value and innovative offering. Last year, the range was awarded over 140 medals at international competitions, including the likes of Decanter World Wine Awards and the International Wine Challenge.
The wines are available to buy in stores and online at https://www.aldi.co.uk/c/wines/rose-wine now, with the exception of Exquisite Collection Sud de France Rosé and Fleur de Prairie Côtes de Provence Rosé, which join the range on 9^th July.

20
Apr

LET’S TACO ABOUT ALDI’S MEXICAN SPECIALBUY OFFERS

Say hola to quick and easy Mexican meals, perfect for a fun night in with supermarket Aldi’s amazing Mexican Specialbuy theme, available instore from 15^th April.
Inspired by Old El Paso kits, Aldi’s Fiesta kits contain the same ingredients, packed with all the great Mexican flavours, plus they’ll cost you half the price![1] Check out the full range of fantastic value offers, from easy to use step-by-step kits, to juicy jalapenos - Aldi has all the makings for a Mexican fiesta for friends and family!
Small on budget, big on taste, but be quick, as with all special buys, once it’s gone it’s gone!
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, says: “We pride ourselves in offering our customers delicious cuisines from around the world. Our range of easy to follow, and fantastic value Mexican kits coupled with great value fresh meat are a great way to take the stress out of preparing a delicious Mexican favourite.”
Kits:
Fiesta Nacho Kit (£1.35) The perfect dinner for busy weeknights or a tasty weekend snacking. This kit contains the base for perfect nachos. Just add your favourite toppings!

Contains: Crunchy tortilla chips, tomato salsa
Add: 150g cheese, guacamole, soured cream, jalapeños (optional)
Preparation time: 10 minutes
Serves: 3-4

Fiesta Crunchy Taco Kit (£1.59). Extra crunchy tacos loaded with Mexican spiced beef and juicy salsa, topped with loads of grated cheese. What’s not to love?

Contains: 12 taco shells, tomato salsa, taco seasoning
Add: 500g minced beef, 15ml vegetable oil, ½ shredded iceberg lettuce, 1 chopped large tomatoes, 125g grated cheddar cheese
Preparation time: 30 minutes
Serves: 3-4

Fiesta Mild Fajita Kit (£1.29). Perfect for Mexican food lovers who can’t handle too much spice!

Contains: 8 wheat tortilla wraps, tomato stir in sauce and a cool herb seasoning mix

Add: 500g chicken breast fillets, cut into thin strips; 30ml oil; 1 lettuce shredded; tomatoes thinly sliced; 100ml sour cream
Preparation time: 15 minutes
Serves: 3-4

Fiesta Chilli & Garlic Rice Kit (£1.59). Fiesta Mexican rice is infused with a complex flavour of tomatoes, chilli and garlic for a bowl full of flavour to please everyone.

Contains: Long grain rice, chilli and garlic sauce, rice seasoning
Add: 500g diced chicken breast, 1 red and 1 yellow pepper sliced, 1 sliced onion, 15ml vegetable oil. Optional: fresh coriander and jalapeño slices
Preparation time: 25 minutes
Serves: 3-4

What’s more, you can save even further on fresh vegetables and meat, with Aldi’s Super 6 deals available. Fill your fajitas with Individually Wrapped Chicken Breasts (900g) for just £5.99, available in store from 19^th April.
Recipe Mixes:
For a spice mix to add in to your own combination of ingredients, stock the cupboards with Fiesta Mexican Recipe Mixes (30g, 55p each). Choose from:

Garlic and Paprika Taco Seasoning - This Mexican Taco seasoning brings vibrant flavours that go well with any meat. It has a gentle heat with punchy spices and garlic.
Cajun Seasoning - This Cajun Seasoning makes your Cajun dish look and taste amazing. It is hot & spicy marinade with a heat kick and great texture.
Fajita Seasoning - This seasoning has a beautiful smoked rounded flavour. It has a blend of warming cayenne, ginger and garlic that really finished off any meat for your Fajita!

Extras:
For an added kick of flavour and a classic way to top your mexican favourites, try adding in a a few Fiesta Jalapenos (85p, 210g). Choose from Green Jalapenos or Red Jalapenos. What’s more, for the perfect accompaniment to delicious nachos, fajitas and more, Try Fiesta Mexican Condiments (85p). Choose from: Guacamole, Sour Cream and Chunky Salsa.
Head down to your nearest Aldi store on 15th April to bag yourself a bargain - with such a large choice of delicious and flavour filled Mexican themed meal ideas, you can cook up a feast to impress your friends and family without breaking the bank!

[1] https://www.tesco.com/groceries/en-GB/search?query=old el paso&icid=tescohp_sws-1_old el paso

13
Apr

Garden Week Event

Perfect for indoor use, the Kalanchoe in a Ceramic Pot (10.5cm, £2.99) is easy to care for and flowers time after time. Adding a touch of colour to any room, this plant is perfect for first-time plant growers!

Make sure you get your hands on the April Perennials (£1.99) – a collection of spring flowering favourites, perfect for borders or patio pots. Consisting of bright yellow flower of the Doronicum Leonardo, the purple flower Erysimum Bowl Mauve and the colourful Papaver Spring Fever Mix, these perennials make for a stunning display.

Cultivate your own bedding plants with these Young Plant Collection (£3.99). Featuring pretty Fuchsias, Petunias and Geraniums, these beautiful plants are perfect for hanging baskets, pots and borders.

Bring some colour to your garden with the Climbing Plant Collection (£1.69). Featuring the gorgeous scent of Honeysuckle, Jasmine, Passiflora, Lathyrus Latifolius,

Solanum and Clematis, the climbing plant range has something for everyone.

Want to brighten up your garden this spring? Add a loving touch to your outdoor dining area with this Heart Shaped Candle (£3.79). Finished in a white stone-washed ceramic pot, this non-fragranced candle is perfect for those crisp spring evenings.

Aldi’s garden range goes on sale on the 12^th April but, as with all Specialbuys you better not sit and stay as once they’re gone they’re gone!

For more information please visit:

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk/easter

13
Apr

PARTY IN THE GARDEN FROM NOON TILL MIDNIGHT WITH ALDI’S GARDEN ESSENTIALS

Spruce up the garden with Aldi’s range of Gardening Week essentials, available to pre-order online from Sunday 29^th April, and purchase in store from Thursday 3^rd May. Create the ultimate outdoor space with quality furniture, log burners, solar lighting, and everything in between - all at Aldi’s incredible low prices. As always, shoppers will need to be quick, because as with all Specialbuys, once they’re gone, they’re gone!

Keep the garden squeaky clean with the Karcher K4 Pressure Washer (£179.99), this great value bundle also includes a patio cleaner, dirt blaster lance, hose connectors and patio detergent.

Enjoy lunch in the sunshine or dinner under the stars with Aldi’s great value Wooden Garden Furniture Set (£169.93). Made from sustainable eucalyptus, the oval table comes complete with six matching cushioned chairs. Alternatively, for smaller patio spaces, why not try Aldi’s Mosaic Bistro Set (£69.99) This attractive iron table comes with two folding chairs and is available in two stylish patterns.

Ideal for cool evenings, Aldi’s Outdoor Log Burner (£59.99) will dazzle guests with its stunning bronze effect finish.

Be the boss of the BBQ this summer with Aldi’s very own Kamado Outdoor Oven (£349.99), an online exclusive, this ceramic egg BBQ can grill, roast, smoke and bake – definitely one that will wow friends and family alike. Alternatively, with a useful thermometer in the lid and separate sections for smoking and American style barbequing, the Smoker BBQ (£59.99) is the perfect partner for any summers day. Don’t forget the handy Charcoal Starter (£4.99) and Barbeque Briquettes (£2.89) to get the fire started even quicker.

Throw some shade during the day - or cosy up in the evening - with this stylish, classic design Pop Up Gazebo (£59.99), available in cream or grey. Alternatively, pop up your parasol with a Parasol Base (£14.99). If you’re after a new one choose the Aluminium Parasol (£22.99 - all water-resistant, just in case the British weather decides to put a dampener on the party!

Choose from Rattan Effect Planters (£14.99) or Glazed Flared Stamford Planters (£12.99) for a simple addition to any patio or entrance. For a quirkier option, brighten up any area with Aldi’s Rattan Effect Animal Planters (£5.99), including elephant and dog designs.

Easy to fasten to walls and doors, this Willow Trellis (£4.99) is a charming way to display climbing plants. Pair with the Wooden Planter Trough (£12.99) or Traditional Hanging Baskets (£2.99) for a complete floral feature.

Illuminate the garden with a variety of Aldi’s quality lights, including the 6PK Solar Crackle Lights (£12.99), Novelty Solar String Lights (£4.99), 100 LED Solar String Lights (£3.99) or the equally stylish Large Solar Lightbulbs (£4.99). Charging throughout the day, the 4PK Solar Mini Bollard Stake Lights (£12.99) and Solar Metal Bollard Stake Light (£5.99) are the perfect solution for lighting up pathways or garden features.

Aldi’s Gardening Week Essentials are available to pre-order online at https://www.aldi.co.uk/c/specialbuys/garden from 29^th April and in store from 3^rd May, but be quick, as with all Specialbuys, once it’s gone it’s gone!

13
Apr

WE WILL ROCK YOU! ALDI’S MUCH-LOVED BABY & TODDLER EVENT IS BACK!

Supermarket Aldi’s hugely popular Baby & Toddler Specialbuy event returns! Available online from Sunday 15^th April and instore from the Thursday 19^th April, it features the luxurious Accent Rocking Chair (£149.99), which sold out in less than a minute when it was launched in Aldi Australia.[ii]

And, after proving a sell-out down-under, Aldi is bringing their equivalent to all the parents in the UK.

The beautifully designed Accent Rocking Chair is perfect for bonding with your baby in a relaxing corner of the bedroom. Available in stylish grey, the Accent Rocking Chair can be converted to a modern armchair to make a beautiful addition to any living space.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We pride ourselves at being able to offer parents excellent quality baby and toddler products at a fraction of the price offered by competitors. We are particularly excited by the Accent Rocking Chair, the perfect way to deck out your nursery, without breaking the bank.”

Aldi’s Baby & Toddler event offers parents a huge range of beautifully crafted nursery furniture, every day essentials and adorable accessories at amazing low prices.

HOME SWEET HOME
Why not stock up on other household essentials, including the Baby Highchair (£19.99) and the Nursery 3 Drawer Tower (£12.99). Ensure your little one is nice and cosy with the Children’s Blanket with Sleeves (£7.99).

NIGHT NIGHT...
Back by popular demand are the adorable Baby Sleepsuits (3 pack, £5.99) and the Baby Sleeping Bag 1.5 Toggle (£8.99) – ideal for those crisp Spring evenings! Want to keep an eye on your little one? Pick up one of the Motorola Baby Video Monitors (£79.99) and you won’t miss a thing!

OUT AND ABOUT
Getting out and about doesn’t have to be difficult with the Mamia Baby Carrier (£13.99), and make sure your tot is safe and sound in the car with the Travel Booster Seat (£11.99). To avoid any unwanted mishaps, make sure you’re always equipped with the Mamia Baby Wipes Travel Pack (4 x 24 pack, £1.69).

BATH TIME
Deck out your bathroom with the adorable Baby Bath Accessories (£6.99), and make sure your baby is entertained with Bath Toys (£3.99). After the bath, make sure your little one is warm and cosy with the Children’s Hooded Towel (£5.99).

And that’s not all that’s on offer - there are fabulous prices on nappies, clothes, food and more! It’s clear how Aldi scooped gold for its Mamia nappy range at the Mother & Baby Awards 2018, for the fifth time in a row!

All offers are available while stocks last – as with all Specialbuys – when it’s gone, it’s gone!

6
Apr

REIN IT IN! ALDI LAUNCHES SPECIALBUYS HORSE RIDING LESSONS

Supermarket Aldi set to launch discounted horse riding lessons alongside its NEW Specialbuys Equestrian clothing range, helping shoppers save £££s against competitors
1/5 of ex-riders stopped due to costs, Aldi is making the sport more accessible for all
Offering 30% off standard tuition prices, parents across the UK will be able to introduce their children to the sport, for less

For the first-time ever, supermarket Aldi is launching discounted horse riding lessons, alongside its NEW Equestrian Specialbuys clothing range, as part of its ‘Rein It In’ campaign.
In a bid to help make the sport more accessible to all, Aldi has linked up with two prestigious horse riding schools and with prices starting at £21 per lesson there’s a whopping 30% discount available. Neigh way? YES WAY!
Over the past few years, nearly one fifth of ex-riders were forced to stop due to the cost^{^[1]}. This comes as no surprise when horse owners incur a maintenance cost of between three and 10 thousand pounds, per year alone[2].
To combat this cost-barrier and boost wider involvement, Aldi’s lessons will provide a 30% discount on standard rates to encourage old and new riders to get into the saddle, particularly appealing to parents who have been unable to introduce their kids to the sport due to expense.
30-minute private riding lessons for both adults and children, at Summerhouse Equestrian in Cheltenham, and Parbold Equestrian in Lancashire, will be available to purchase from the 8^th April, whilst stocks last.
Launched alongside Aldi’s Summer Equestrian clothing range - which features everything from riding tops and jodhpurs, to riding boots and socks* and also available on the 8^th April in stores and online - the ‘Rein It In’ campaign will provide both beginners and professionals access to affordable horse riding.
The lessons will see riders taught a wide range of skills, such as learning how to mount/dismount a horse, developing balance and control, stopping and steering as well learning how to ask the horse to walk, trot, canter and halt.
Stage 4 BHS Equine Excellence Professional Coach Nicola Bennett, who has been teaching for 40 years, welcomed the Aldi riding initiative as a great way of encouraging people from all walks of life to try the sport. Mrs. Bennett, said: "We have seen an increased interest in our lessons over the years, but historically, it has been seen by many as an expensive hobby.
“We know that riding is now losing the 'elitist' tag, is more affordable and, through Aldi's partnership, encourages people of all ages to come and have a go, or return to riding. Who knows, maybe we will find a budding International Event rider to join our team!”
Julie Ashfield, Joint Managing Director for Corporate Buying at Aldi, comments: “At Aldi, we believe that cost should never lead to compromise. Our competitively priced Equestrian clothing ranges have proven extremely popular in the past, and this year, we want to go one gallop further in making horse riding more accessible for all. By offering discounted horse riding lessons for all the family, we hope that parents across the UK will be able to introduce their children to the sport, or have a go themselves.”
How to purchase one of Aldi’s lessons:
The discounted horse riding lessons are only available to order online by visiting the pages below from 09:00 on Sunday 8^th of April, but – as with all Specialbuys – once they’re gone, they’re gone for good!

Summerhouse Equestrian Centre in Hardwicke, Gloucestershire:

30-minute private lesson - Adult £25.20, Child £23.80 – representing a 30% reduction on standard rates.
Click here to buy: www.summerhouseequestrian.com/aldi

Parbold Equestrian Centre, in Parbold, Wigan:

30-minute private lesson – Adult £21, Child £21 – representing a 30% reduction on standard rates.
Click here to buy: www.parboldequestriancentre.co.uk/aldi

*Details on Aldi’s Equestrian Clothing range:
Aldi’s Summer Equestrian clothing range will help shoppers save ££’s against competitors, such as Harry Hall, and available to order online and in stores from 8^th April.

[1] The British Equestrian Trade Association’s National Equestrian Survey 2015

[2] https://www.moneysupermarket.com/pet-insurance/cost-of-a-horse/

4
Apr

THAT’S THE SPIRIT! ALDI’S OWN LABEL SPIRITS SCOOP NINE MEDALS AT INTERNATIONAL AWARDS

Aldi’s own label Oliver Cromwell London Dry Gin named one of the best in the world, beating rivals up to 2.5 times the price
Trumps brands such as Sipsmith, Gordon’s and Beefeater Gin at the International Spirits Challenge
Awards come at a time when UK sales of gin have increased by 27%[1]

(3rd April 2018) Supermarket Aldi has been awarded nine accolades at the world renowned International Spirits Challenge (ISC), including a coveted gold medal for its popular Oliver Cromwell London Dry Gin (£9.99), beating off stiff competition from bottles costing up to 2.5 times the price, including Sipsmith.

Both of Aldi’s own label gins underwent a series of rigorous taste tests as part of the judging process, beating well-known brands including Gordon’s and Beefeater Gin. The Oliver Cromwell London Dry Gin 70cl, priced at just £9.99, remains a firm favourite amongst experts, having scooped three industry awards in the last 12 months, as well as the Good Housekeeping Institute’s seal of approval. Aldi’s upmarket Topaz Premium Gin (£13.99) also took home a silver medal.

The awards come at a time when the UK’s love for gin is seemingly unstoppable. Figures indicate that sales of the popular botanical-based drink rose by 27% in the UK last year, resulting in an extra 51 million bottles sold nationally1.

The supermarket’s gins weren’t the only spirits to be celebrated at the awards. Aldi’s own-label Italian Aperitif, Aperini (£6.99), infused with perfectly balanced orange, rhubarb, vanilla and an abundance of herbs and spices also took home a bronze medal, whilst Aldi’s much-loved Specially Selected Crème de Cassis (£6.99) continued its winning streak, also picking up a sought-after gold accolade.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, comments: “We’re particularly thrilled that our own-label Oliver Cromwell London Dry Gin, and Topaz Premium Gin have been successful at yet another international competition - it’s always a proud moment when a distinguished awarding body recognises our own-label range. Not only is it a great indication of the work we put in to sourcing great tasting spirits for Aldi shoppers, the wins are a testament to the excellent quality and great-value of both gins.”

An International Spirits Challenge spokesperson said: “Aldi currently holds the ISC’s title of “Supermarket Own Branded Spirits Range of the Year”, owing to its range being the best supermarket drinks performers in last year’s competition, so we were delighted to see more products return this year. Receiving a gold medal is a fantastic achievement, and a testament to the quality of the spirits entered.”

These accolades for Aldi’s trophy cabinet mark an excellent start to the year, following on from a fantastic 2017, when it became the UK's fifth biggest supermarket, and collected more than 70 awards for its spirits range alone, including the Spirits Buying Team of the Year accolade at the International Wine & Spirits Competition.

The full list of Aldi’s ISC award-winning spirits is as follows:

Oliver Cromwell London Dry Gin £9.99– Gold
Specially Selected Crème de Cassis £6.99 – Gold
Topaz Blue Premium Gin £13.99 – Silver
Specially Selected Irish Cream Liqueur £6.99 – Silver
Bellucci Amaretto £4.69 – Bronze
Aperini Italian Aperitif £6.99 – Bronze

The Following products are only available in Scotland:

Eden Mill St. Andrews Botanical Project Traditional Batch Gin £19.99 - Bronze
Eden Mill St. Andrews Botanical Project Chilli & Ginger Gin £19.99 - Bronze

Eden Mill St. Andrews Botanical Project Blueberry & Vanilla Gin £19.99 - Bronze

[1] WSTA (Wine and Spirit Trade Association) spirits report 2017

4
Apr

GO LOCO WITH ALDI’S NEW COCONUT WATER POPSICLES

Supermarket Aldi is going tropical this spring with the introduction of its brand-new Coco Loco Coconut Water Popsicles (£1.99, 4 pack) – in stores now! *
Made from naturally refreshing coconut water, the Coco Loco popsicles are available in plain Coconut Water or Tropical Coconut Water flavours. What’s more, with less than 75 calories per popsicle, they are the perfect guilt-free spring treat, and vegan too!
And that’s not all. Following last year’s sell-out success where customers went wild for Gianni’s Alcoholic Ice Popsicles (£2.99, 4 pack), these products are now back in store too!
Choose from four classic tipples, including refreshing Gin & Tonic, fruity Peach Bellini, sparkling Bucks Fizz and delicious Cosmopolitan flavours – all available now.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “Following the sell-out success of Aldi’s alcoholic popsicle range last year, we are delighted to welcome them back in store. We are also excited to launch the new family-friendly Coco Loco popsicles as a treat for the whole family.”

29
Mar

ALDI’S SELL-OUT ROSÉ IS BACK

Latest vintage of Aldi’s Exquisite Collection Côtes de Provence Rosé (£6.69) is back for spring
Bottle is joined by eight other rosé wines, as demand for pink grows*
Aldi sees 15% growth in rosé category * year on year

(29^th March 2018) Britain rejoice! The sell-out rosé wine of summer 2017 is back on Aldi shelves in time for Easter – and it joins several other new and delicious rosés as the demand for the pink tipple grows*.
Aldi’s popular Exquisite Collection Côtes de Provence Rosé (£6.69) is making a comeback, after shoppers flocked to stores in June last year having heard that it had won the International Wine Challenge’s ‘Best Value Rosé Under £8’ award.
The latest vintage is available to buy in Aldi stores and online at aldi.co.uk/côtes-de-provence-rosé now, to satisfy drinkers’ taste buds this Spring. What’s more, it will be joined by eight other rosé wines over the coming months.
Latest sales figures from the Wine and Spirit Trade Association show that a whopping 97 million bottles of rosé were sold in 2017 alone¹, with experts predicting sales of the pink drink to rise even further this year. Once dismissed as a wine type only appreciated by younger drinkers, winemakers have recognised the trend and have started using complex methods to create truly remarkable wines that not only taste fantastic, but offer something for every palette.
Julie Ashfield, Joint Managing Director of Corporate Buying, Aldi comments: “We know that our shoppers are looking for something extra special at this time of year, so we have extended our premium wine selection, which includes our biggest rosé wine range to date.
“The rosé wine trend shows no sign of slowing down, so we are delighted to be able to offer a range that has something to suit all tastes and budgets from a new vintage of our celebrated Côtes de Provence to our great-value Toro Loco Rosé.”
The renowned Côtes de Provence is the largest appellation of the Provence wine region in south-eastern France, and produces the vast majority of Provence's rosé wine. Aldi’s Exquisite Collection Côtes de Provence Rosé (£6.69) is bottled in a distinctive Provençal skittle-shaped bottle and has delicate aromas of strawberry and white fruit. It is joined by the Fleurs de Prairie Côtes de Provence Rosé (£7.29), which is also available in a mini 18.75cl bottle for just £1.99. Both wines pair perfectly with grilled fish or salads.
Also included in the supermarket’s bumper rosé collection is everything from premium French culinary pairings to pocket friendly pink hued wines, perfect for sunshine drinking as the warm weather returns.

Perfect al-fresco pairings
These stylish, crisp rosés are perfect for al-fresco dining as the weather gets warmer. The Exquisite Collection Touraine Rosé (£5.99), an exceptionally refreshing and refined wine, has notes of red apples and early-picked raspberries, which add an extra dimension to the clean citrus flavours. A perfect accompaniment to summer salads and grilled fish, the Terre de Brume IGP Mediterranean Rosé (£4.69) encapsulates the spirit of the South of France with its aromas of citrus and red fruits.

Great-value party starters
It is no secret that millennials have played a substantial role in rosé popularity, with the iconic shade of pink dominating Instagram feeds. Aldi’s Toro Loco Spanish Rosé (£3.89), Kooliburra Australian Rosé (£3.99), Castellore Pinot Grigio Blush 2017 (£4.29) and sparkling Belletti Rosé-Spumante (£5.79) are the ultimate great-value party starters that don’t compromise on quality.

The supermarket’s wine range has earned an excellent reputation amongst shoppers and industry experts alike for its excellent value and innovative offering. Last year, the range was awarded over 140 medals at international competitions, including the likes of Decanter World Wine Awards and the International Wine Challenge.
The wines are available to buy in stores and online at https://www.aldi.co.uk/c/wines/rose-wine now, with the exception of Exquisite Collection Sud de France Rosé and Fleur de Prairie Côtes de Provence Rosé, which join the range on 9^th July.
-Ends-

23
Mar

ALDI NAMED BRITAIN’S BEST VALUE RETAILER

Aldi awarded the title of ‘Best Value Retailer’ at the Retail Week Awards 2018

Supermarket Aldi has been crowned Best Value Retailer at the prestigious Retail Week Awards, beating stiff competition from the likes of Lidl and The Works.

The awards, which have been running for 23 years, are a symbol of excellence within the retail sector and are judged by a panel of esteemed industry experts including Alan Giles, Associate Fellow at the Saïd Business School, University of Oxford.

The title of ‘Best Value Retailer’ was given to Aldi in recognition of its longstanding commitment to delivering products of the highest quality at unbeatable prices, with the judges commenting: “This is absolutely what Aldi is and does; offering the customer value across all its dimensions. Not just pricing, but quality, too. They are a clear leader and innovator in this respect.”

This accolade adds to an already amazing start to the year for Aldi, having recently been named the nation’s Favourite Supermarket in the Which? Supermarket Satisfaction Survey. This follows Aldi’s success at the Moneywise Home Finance Awards in November 2017 where they were voted Britain’s Best Value Supermarket for the third year running.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We’re delighted to have been named Best Value Retailer at the Retail Week Awards for the first time. To receive this recognition from leading industry influencers is testament to the hard work we put in every year, providing customers with high quality products at amazing prices.”

For more information about Aldi’s award-winning range, please visit www.aldi.co.uk.

ENDS

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

23
Mar

EASTER OPENING HOURS

With Easter coming up, you’re probably planning a big Sunday Roast to celebrate. To make sure there’s enough lamb to go around, plenty of roast potatoes to pile up, and beautiful Easter eggs for everyone, check Aldi store opening times:

Good Friday 30^th March: 8am-8pm
Saturday 31^st March: 8am-10pm
Easter Sunday 1^st April: CLOSED
Easter Monday 2^nd April: 8am-8pm

There will be some regional variances, including in Scotland where stores will be open as usual on Easter Sunday; you can see the full schedule of Aldi opening hours here

23
Mar

UNBEATABLE EASTER EGGS? ALDI HAVE CRACKED IT!

With just over two weeks until Easter, Aldi has reduced the prices on some of their delicious Easter chocolate making sure customers can pick up some cracking deals.
The following eggs and bunnies are in store now and will all be available at these unbeatable prices:

Eggometric Egg - £3.99 (was £4.99) effective from 17.03.18
Easter Collection Truffles Tin - £3.99 (was £4.99) effective from 17.03.18
Doubly Divine Eggs - £0.99 (was £1.49)
Eggjoyables - £1.49 (was £1.59)
Choceur Mini Bunnies - £1.29 (was £1.49)
Milk Chocolate Bunny - £0.65 (was £0.79)
Choceur Easter Egg - £3.29 (was £3.49) effective from 17.03.18
Hollow Easter Characters - £1.79 (was £1.99) effective from 17.03.18
Easter Egg Hunt Kit - £3.49 (was £3.99)

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk/easter

23
Mar

GLAMOUROUS SUMMER GARDENS WITH ALDI

Aldi’s Gardening Event Week launches in stores from Thursday 12^th April
Transform the garden with everything from a stylist Corner Rattan Effect Sofa (£189.99) to Solar Garden String Lights (£6.99)
The whole range is available to pre-order online from Sunday 8^th April

Transform outdoor spaces into glamourous gardens in time for summer with Aldi’s fantastic range of Gardening Week essentials, available to pre-order online from 8^th April and to purchase in stores from 12^th April.
Garden enthusiasts will need to be quick though, as with all Specialbuys, once they’re gone, they’re gone!
Sit back, relax and enjoy the summer evenings with Aldi’s stylist Rattan Effect 3 Piece Bistro Set (£149.99), available in grey, black or beige. The high quality set comes complete with two egg-style chairs and a table - the perfect patio addition.
Take the entertaining outside with this Corner Rattan Effect Sofa (£189.99) - a stylist option which doesn’t compromise on space, since the corner seat can be set up from the left or right. Available in light grey or brown with cream cushions, or charcoal with light grey cushions. Pair with one of six fabulous designed Outdoor Cushions (£5.99) and a Cantilever Parasol (£39.99) for the ultimate comfort and shade.

No summer party is complete without al fresco dining. Smoke, grill or bake all sorts of delicious dishes with this Oil Drum Charcoal BBQ (£49.99). With four air vents, and wheels for easy manoeuvring, this BBQ is designed to give chefs better cooking control and make it easy to store away after use.
Your guests will certainly want a pizza this! Aldi’s BBQ Pizza Oven (£39.99) can cook a delicious 12-inch pizza in just ten minutes. It’s lightweight, portable and can be used on gas, charcoal, and masonry barbecues.

Why go inside when the sun goes down? Aldi’s Solar Wire Lantern (£9.99), Solar Garden Lights (£6.99), Solar Caged String Lights (£6.99) and Heart Shaped Candle (£3.79) all continue to create a cosy atmosphere late into the night.

Keep the evening chill at bay with Aldi’s Patio Heater (£39.99) and Steel Chimenea (£39.99). Or, Aldi’s Fire Basket with cooking grill is an absolute steal at just £14.99.
Welcome friendly guests into the garden with Aldi’s beautiful Mosaic Bird Feeders (£7.99) and Flower Cup Bird Feeders (£4.99).
Ensure the lawn is looking its best with this Electric Lawnmower (£79.99). Featuring an 1800W motor, seven cutting heights and a 60-litre grass collection box with indicator level, cutting the grass will be a breeze. Plus with the Electric Pole Hedge Trimmer (£59.99), Electric Hedge Trimmer (£29.99) and Electric Grass Trimmer (£19.99), all hedges, bushes and edges will be preened in no time! Stock up on Aldi’s Retractable Garden Hose (£39.99) and 100 Litre Waterbutt (£18.99) to make watering plants and flowers, and cleaning the patio extra easy.
If the garden needs a bit of DIY, whether it’s a loose panel or a whole fence that needs replacing, Aldi’s 18V Li-Ion Cordless Impact Driver and 18V Li-Ion Rotary Hammer Drill, both £49.99 are up to the job.

Aldi’s Gardening Week essentials are available to pre-order online from 8^th April and in store from 12th April, but be quick, as with all Specialbuys, once it’s gone it’s gone!

Buyer	Code	Product	Price
WD	82623+ 82624	CORNER RATTAN EFFECT SOFA	£189.99
WD	82212 + 82213	RATTAN EFFECT 3PC BISTRO SET	£149.99
WD	95663	43CM ELECTRIC LAWN MOWER	£79.99
WD	96151	ELECTRIC POLE HEDGE TRIMMER	£59.99
WD	83067	OIL DRUM CHARCOAL BBQ	£49.99
SL	82847	18V LI-ION IMPACT DRIVER	£49.99
SL	82848	18V LI-ION ROTARY HAMMER DRILL	£49.99
WD	83071	STEEL CHIMENEA	£39.99
WD	82710 + 82711	CANTILEVER PARASOL	£39.99
WD	95657	RETRACTABLE GARDEN HOSE	£39.99
WD	83072	BBQ PIZZA OVEN	£39.99
WD	82615	PATIO HEATER	£39.99
WD	76782	WOODEN GARDEN ARCH	£29.99
WD	95734	GARDEN STORAGE BOX	£29.99
WD	95699	ELECTRIC HEDGE TRIMMER	£29.99
SL	81866	20M WEATHERPROOF CABLE REEL	£24.99
WD	95763	GARDEN ARCH - BLACK	£19.99
WD	95708	ELECTRIC GRASS TRIMMER	£19.99
WD	49167	100 LITRE WATERBUTT SET	£18.99
WD	77166	WEED BURNER	£14.99
WD	83069	FIRE BASKET	£14.99
WD	82895	PEWTER EFFECT GROW TROUGH	£14.99
WD	95766	WATER HYACINTH PLANTER	£12.99
WD	82773	RATTAN EFFECT OBELISK	£9.99
SL	82726	DECKING STAIN	£9.99
WD	82874	SOLAR WIRE LANTERN	£9.99
SL	75204	TIMBER SPRAYER	£8.99
WD	76041	SOLAR GARDEN LIGHTS 6 PACK	£8.99
SL	82120	GARDEN ACCENTS	£7.99
SL	81869	WHEELBARROW WHEEL	£7.99
SL	83988	MOSAIC BIRD FEEDERS	£7.99
LS	82742	SMALL OUTDOORWALL CLOCK	£7.99
WD	76055	SOLAR CAGED STRING LIGHTS	£6.99
LM	83117	OUTDOOR SEAT PAD	£6.99
SL	75143	5L MASONRY PAINT	£6.49
LM	83360	OUTDOOR CUSHION	£5.99
WD	75782	SOLAR BOLLARD STAKE LIGHT	£5.99
SL	83979	FLOWER CUP BIRD FEEDER	£4.99
WD	96087	GARDEN FURNITURE/BBQ COVER	£4.99
WD	76007	RATTAN EFFECT HANGING BASKET	£4.99
SL	76225	5L SPRAYABLE FENCE TREATMENT	£4.99
WD	95729	IRON DECORATIVE TRELLIS	£4.99
WD	6152	SELF WATERING TROUGH	£3.99
WD	5916	SELF WATERING POT	£3.99
WD	60063	GARDEN STAKES 6 PACK	£3.99
RK	82958	HEART SHAPED CANDLE	£3.79
WD	95765	43 LITRE GARDEN TUB	£3.49
WD	76899	GAS CANISTER	£2.99
LH	81764	WEED AND SEED GLOVES	£2.99
WD	59437	DECORATIVE GARDEN STAKE	£2.99
WD	48997	ORNAMENTAL BARK	£1.99
WD	69001	GARDENING ESSENTIALS	£0.99
WD	78105	FIRELIGHTERS	£0.99

23
Mar

BACK WITH A SPLASH: ALDI’S LUXURY SPA POOL

Aldi’s luxury Spa Pool will be returning to stores on Thursday 29^th March
Available to pre-order online from Sunday 25^th March

Back by popular demand, Aldi’s sell-out Spa Pool that whirled shoppers into a frenzy last spring will return to stores on Thursday 29^th March with 50% more tubs available. The Spa Pool, available for just £279.99, aims to bring relaxation to customers, without compromising on quality or performance.
The luxury Spa Pool will also be available to pre-order online from Sunday 25^th March. There will be a limit of one per customer.

Suitable for indoor or outdoor use, Aldi’s 795 litre Spa Pool features 120 powerful air jets and a 2200W heater. With standard hot tubs costing anywhere from £3,000 to £10,000, Aldi’s is a great-value alternative - retailers such as B&Q and Tesco are selling comparable products at up to twice the price.

Aldi	B&Q	Tesco
Spa Pool 795 litre capacity 120 air jets £279.99	Intex Pure Spa 4 person Hot Tub 795 litre capacity 120 air jets £475.00	Intex Pure Spa 4 person Bubble Octagonal Hot Tub 800 litre capacity 120 air jets £549.99
% SAVED WHEN SHOPPING AT ALDI	SAVE 41% (£195.01)	SAVE 49% (£270)

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “Last year, we saw unprecedented demand for our Spa Pool and are thrilled to be bringing more back for our customers to enjoy this spring.”

A long-time spa staple and celebrity must-have, a luxury spa pool is perfect for spring and summer nights with friends or relaxing after a tiring day. However, shoppers will have to be quick though because as with all Specialbuys, once it’s gone, it’s gone!
The Spa Pool is available to pre-order online at www.aldi.co.uk/garden-shop/spa-pool from Sunday 25^th March and in stores from Thursday 29^th March, available whilst stock last.

Product description	Price
Spa Pool	£279.99

Notes to editors:
Aldi is the UK’s fifth largest and fastest growing supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 25^th February, Aldi grew sales by 13.9% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
The company’s current achievements and initiatives include:

Aldi is currently the UK’s highest paying supermarket. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
Aldi was named Britain’s favourite supermarket in the Which? 2018 Customer Satisfaction Survey voted for by UK shoppers, replacing Waitrose, which held this position for the previous three years. The survey said Aldi topped the rankings thanks to its ‘fantastic value for money combined with quality products’.
Aldi has a five-year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year-olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and extended its commitment to the 2020 Tokyo Olympic Games.
Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 13th January 2018).
In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

19
Mar

ALDI EASTER SUPER 6

With Easter all but a hop and a skip away, customers will be excited to hear that supermarket Aldi have released the prices for their Easter Super 6 and the results are bountiful!
The Super 6 Easter fresh vegetables will all be available at the unbeatable price of just 29p, in stores across the UK, from Wednesday 28^th March - just in time for the Easter weekend!

Maris Piper Potatoes - £0.29 for 2.5kg
Parsnips - £0.29 for 600g
Swede - £0.29 each
Leeks - £0.29 for 500g
Carrots - £0.29 for 1kg
Red/White Cabbage - £0.29 each

16
Mar

SKINCARE LOVERS - THERE’S A MIRACLE COMING TO ALDI’S AISLES! LACURA LAUNCH MORE AMAZING BEAUTY BARGAINS…

Inspired by leading beauty brands NEW Miracle Cream and Glycolic Cleansing Pads arrive instore on Thursday 8^th March
The Lacura Miracle Cream costs just £3.99, 77% less than a similar leading luxury brand’s Eight Hour Cream
The Lacura Glycolic Cleansing Pads cost £2.49, 80% less than the Nip and Fab Glycolic Daily Cleansing Pads

Lacura lovers – it’s set to be a good spring. This March, supermarket Aldi is launching two NEW and versatile products, the Lacura Miracle Cream (£3.99) and the Lacura Glycolic Daily Cleansing Pads (£2.49), comparable to premium heroes. Along with a range of new Lacura makeup, the two new products will be available to pre-order online from Sunday 4^th March and instore from Thursday 8^th March as Specialbuys. But be quick - as with all Specialbuys, once they’re gone, they’re gone.

Inspired by Elizabeth Arden’s Eight Hour Cream (£18.00)¹, Lacura’s new cream is a miracle indeed. Costing £3.99, 77% less than the Eight Hour Cream, the Lacura Miracle Cream works to protect, moisture and soothe normal, dry and irritated skin - leaving you feeling wonderfully smooth. That's not all, it can also be used to soften chapped lips and aid dry cuticles.

The new Lacura Glycolic Cleansing Pads are also a beauty steal. Just as the Nip and Fab Glycolic Daily Cleansing Pads (£12.95)²do, the Lacura cleansing pads work to refine, re-texture and resurface the skin, providing a brighter, more radiant looking complexion. With a price tag of £2.49 per tub, Lacura’s cleansing pads cost 80% less than the Nip and Fab product.

As well as the new Lacura Miracle Cream and Lacura Glycolic Cleansing Pads, the Lacura Argan Day and Night creams (£2.99 each) and a selection of Lacura makeup will also be available. The makeup Specialbuys include: a new Illusion 2 in 1 Foundation (£5.99), comparable to Lancome’s Teint Visionnaire (£40.00); a collection of Lacura Concealer Pens (£2.99), inspired by YSL’s £25 Touche Eclat Highlighting Pen³; and a range of Lacura Mascaras (£2.49), which have you covered whether you love a 3D effect or a volumizing brush.

Did you know? Aldi’s Lacura range is Leaping Bunny certified. One of the few supermarkets across UK and Ireland to guarantee its beauty ranges are not tested on animals, Aldi’s Leaping Bunny certification from Cruelty Free International confirms that no own brand Lacura beauty products are tested on animals.
The only globally recognised certification for cosmetics, personal care and household cleaning products, the Leaping Bunny is awarded when a genuine commitment to no animal testing is demonstrated by a company.

16
Mar

ALDI GOES CRACKERS THIS EASTER…

Eggs-cellent chocolate? Tick. Hot Cross Buns? Tick. Easter Crackers...TICK! With Easter more popular than ever[1], and some now even dubbing it a ‘second Christmas’, supermarket Aldi is adding to its seasonal offering with the launch of its Easter Crackers, available in stores from the 22^nd March.

Helping to spruce up any Easter table setting, Aldi’s Easter Crackers (£1.99 per pack) include six crackers, complete with a hat, motto and gift, as well as an Easter Egg Hunt game - sure to keep the entire family entertained.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK comments: “As Easter is becoming an even bigger celebration, we are delighted to be able to introduce our Easter Crackers to inject some fun to the dinner table and to bring families and loved ones together. They’re a hit at Christmas, and we’re confident they will be at Easter too.”

Shoppers will have to hop to it though, as with all Specialbuys, once they’re gone, they’re gone!

Aldi’s Easter Crackers are available in stores from 22^nd of March, available whilst stocks last.

Buyer	Product Code	Product description	Price
CM	83004	Easter Crackers	£1.99

Ends

[1] Mintel: Seasonal Shopping (Spring/Summer) - UK - October 2017

16
Mar

Aldi introduces half bottles

Looking to enjoy a midweek drink without cracking open a full bottle? Fear not, shoppers can now enjoy one of Aldi’s half bottles of wine for that weekday treat.

The bottle provides two generous servings of wine, ideal for couples having a night in. From great-value Pinot Grigio to sumptuous reds, the supermarket has something for everyone, starting from only £2.99.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi says: “Our new half bottle sized wines (37.5cl) launched in stores in January and are proving to be really popular with our shoppers. Available in three grape varieties, including a crisp Pinot Grigio, a light-bodied Pinot Noir and a sumptuous Malbec, they provide the drinker with two large glasses of wine, perfect for a couples’ night in.
“With more and more consumers opting for a healthier lifestyle, they are a great way to still enjoy a midweek tipple with dinner, without needing to open a whole 75cl bottle of wine.”
Pinot Grigio 2017 (£2.99, 37.5cl) – Available in stores now
Delicate and crisp, this delicious Romanian Pinot Grigio balances aromas of citrus fruit and peaches with refreshingly fruity green apple and pear flavours that create a long-lasting taste. Enjoy this wine with summer salads, seafood or chicken dishes.
Pinot Noir 2017 (£2.99, 37.5cl) – Available in stores now
This light-bodied Romanian red wine is the ideal option for those looking for a delicate red. Characterised by its unique combination of violet and spice aromas against its summer fruits flavours, the result is a smooth and velvety red wine. Pair this with roast chicken, game, and pork dishes for the ultimate taste combination.
Malbec 2017 (£2.99, 37.5cl) – Available in stores now
A deep and rich Chilean Malbec with a silky finish, this wine had sumptuous plum and black cherry notes and cocoa aromas pair perfectly with rich casseroles and BBQ’d meats.

16
Mar

INTRODUCING APERINI…ALDI’S ANSWER TO THE TRENDY ITALIAN APERITIF AND IT’S HALF THE PRICE OF APEROL

Aldi’s Aperini Italian Aperitif is just £6.99 - 56% cheaper than Aperol[1]
Teamed with soda and Aldi’s best-selling Belletti Prosecco Spumante DOC to create the fashionable Italian spritz cocktail, customers can save 54%[2]
Available in stores from Tuesday 20^th March

Fans of an Italian Aperitif spritz cocktail should look no further than Aldi this spring, as the supermarket launches its Aperini Italian Aperitif, and at just £6.99, it’s half the price of Aperol.
Donned ‘Own Brand Spirits Range of the Year’ at the International Spirits Challenge, Aldi’s impressive spirits range has gone from strength to strength, winning over 70 medals in international competitions last year. This latest addition comes at a time when fashionistas’ favourite ‘Italian Spritz’ cocktail, made with Prosecco and a splash of soda, is more popular than ever.
Boasting Instagram-worthy orange liquid and infused with perfectly balanced orange, rhubarb, vanilla and an abundance of herbs and spices, Aldi’s great-value Aperol alternative is expected to be a huge hit with customers.
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi says: “Not only is our Aperini Italian Aperitif perfectly on-trend, it’s also in keeping with our commitment to providing our customers with products of incredible quality and at the best possible price.

“With customers planning spring get-togethers, we were keen to extend our spirits offering by introducing a perfect alternative for creating the popular spritz drink. It’s equally delicious served over ice with a fresh fruit garnish and a sprig of mint.”
Shoppers can choose from Aldi’s Puca Del Poggio (£4.99), best-selling Belletti Prosecco Spumante DOC (£5.99), the aromatic and eco-friendly Organic Prosecco (£7.99), or the show-stopping Prosecco Superiore DOCG Magnum (£12.99) to pair with the aperitif and perfect the ultimate drink of the season.
The Aperini Italian Aperitif priced at £6.99 is available in stores nationwide from the 20th March.

[1] Aperol RRP £16.00 (www.waitrose.com)/ Aldi’s Aperini Italian Aperitif RRP £6.99

[2] Waitrose Aperol RRP £16.00 plus Waitrose NV, Glera, Italian, Prosecco 75cl £7.99 (www.waitrose.com)/ Aldi’s Aperini Italian Aperitif RRP £6.99 plus Aldi Belletti Prosecco DOC £5.99

9
Mar

ALDI’S NEW HOBBY AND CRAFT RANGE IS ‘SEW’ AWESOME

Guaranteed craftisfaction with Aldi’s premium Hobby and Craft range
Available online to pre-order from Sunday 1^st April and in stores from Thursday 5^th April

From five different types of knitting yarn to all the haberdashery essentials, hobby enthusiasts can find everything they need for design inspiration with Aldi’s new Hobby and Craft range. Prices start at just 79p, with the full range available to pre-order online from Sunday 1^st April and to buy in stores from Thursday 5^th April. Shoppers must be quick though because as with all Specialbuys – once they’re gone, they’re gone!

This Sewing Machine (£69.99) is a perfect investment for both beginner seamstresses and expert tailors. This easy-to-use machine includes all the traditional functions but is also fully equipped with over twenty innovative styles of stitch, including zigzag, overedge and blind stitch. Repair a trouser hole, create new house furnishings or design a new fashion range – the opportunities are limitless.

Keep all the essentials safe and secure in this adorable Sewing Box (£6.99). Available in a range of beautiful designs, with a handy pin cushion and plastic tray, it’s just the thing for storing necessities whilst adding a touch of charm to any room. If shoppers are looking for something pocket sized to use on-the-go, Aldi’s Sewing Set (£3.99) provides a handy solution. Choose from either a case of 24 colourful thread spools or a compact set of sewing basics, including scissors, a tape measure, needles and much more.

Take on a new project this spring and create something amazing with Aldi’s Fabric Fat Quarters (£3.99). With a range of charming patterns, these assorted fabrics look great alone or stiched together. Each pack contains six fabric pieces and will spark imagination to create pillow cases, bunting, shopping bags and much more. Or why not try Aldi’s Knitting/Crochet Kits (£3.99), complete with instructions to make a crochet pug, fox, unicorn, dragon, lion or giraffe.

Shoppers can create a knit as unique as they are with Aldi’s five variants of premium selection of yarn. For those looking for a popular knit, the Aran Yarn (£3.99) is ideal. Made from a mix of 80% acrylic and 20% wool, this machine washable, easy care yarn is the go-to when knitting a range of items. The Chunky Yarn (£3.69) is sure to spice it up, available in a range of bold colours including blue storm, platinum, raspberry, midnight and moss. The Double Knitting Yarn (£3.69) is perfect when knitting hats and scarves to keep the cold at bay, with a thicker fibre used, while the Baby Yarn (£3.49) offers a beautifully soft touch knit. The Fancy Yarn (£2.99) is for the more ‘out-there’ crafters, with fun and glamourous colours and designs, such as this ‘ocean pom-pom’ yarn.

Shoppers can get crafty and make their own bath bombs, soaps and luxurious cocoa butter with Aldi’s Premium Crafting Kits for just £4.99.

Take on craft projects with the help of Aldi’s Craft Tools, a range of cutters, knives and scissors costing just £2.99 each, which adds a personal touch to any creation. The range also includes a Paper Trimmer/Cutter (£7.99) for larger projects. Safety is key whilst crafting so it’s worth investing in Aldi’s Cutting Mats (£2.99), self-healing, double sided, 3mm thick mat, to prevent slippages.

Aldi’s Hobby and Craft range is available to pre-order online at https://www.aldi.co.uk/c/specialbuys/specialbuyscategories from Sunday 1^st April and in stores from Thursday 5th April, while stocks last. The full range can be found below:

DESCRIPTION	PRICE
SEWING MACHINE	£69.99
PAPER TRIMMER/CUTTER	£7.99
SEWING BOX	£6.99
HOBBY STORAGE CASE	£4.99
PREMIUM CRAFTING KITS	£4.99
ARAN YARN	£3.99
SEWING SET	£3.99
FABRIC FAT QUARTERS	£3.99
KNITTING/CROCHET KITS	£3.99
CHUNKY YARN	£3.69
DOUBLE KNITTING YARN	£3.69
BABY YARN	£3.49
CRAFT TOOLS	£2.99
CUTTING MATS	£2.99
FANCY YARN	£2.99
KNITTING ESSENTIALS	£2.99
LARGE PRINT PUZZLE BOOKS	£2.49
HABERDASHERY ESSENTIALS	£0.79

9
Mar

ALDI LAUNCHES THE ‘MOTHER OF ALL STEAKS’ FOR LESS THAN £5 THIS MOTHER’S DAY

Supermarket Aldi has launched the ‘Mother of All Steaks’, a 21-day matured British Rump Steak for just £4.99 (454g/16oz). In stores nationwide from today, it’s perfect for treating Mum to a home cooked meal this Mother’s Day.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We’ve seen sell out success of our Big Daddy steaks in the past and now it’s Mum’s turn. The ‘Mother of All Steaks’ has been created especially for Mother’s Day and is sure to bring smiles to the faces of Mums across the country.

“At Aldi we’re committed to offering premium quality products at amazing low prices, allowing customers to make substantial savings on luxury items without any compromise.”

Aldi’s Mother of All Steaks is one of the biggest steaks available on the market and the delicious flavour of rump can be achieved by cooking it over a high heat and resting it for up to 10 minutes.

With Mother’s Day around the corner, be quick, as with all Specialbuys, once it’s gone it’s gone!

Look out for great savings in this week’s Super 6 and whip up some delicious sides for a hearty meal:

Maris Peer/Baby Potatoes – 45p for 1kg
Chantenay Carrots – 45p for 500g
Savoy Cabbage – 45p each
Swede – 45p each
Parsnips – 45p for 600g
Onions – 45p for 1kg

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

Cooking Directions:
SHALLOW FRY: Add to a well oiled to a pan and heat to a high setting. Lightly season the steak with sea salt and freshly ground black pepper, add steak to the pan and sear on both sides for 1 minute. Lower heat to medium-high and continue to cook for the below times, turning occasionally during cooking.
Rare: 6-8 minutes
Medium: 9-10 minutes
Well done: 10-13 minutes

GRILL: Preheat grill to a medium-high heat. Lightly season the steak with sea salt and freshly ground black pepper and place under the grill for the below times, turning occasionally during cooking:
Rare: 8-10 minutes
Medium: 12-14 minutes
Well done: 14-16 minutes

9
Mar

NO YOLKING ABOUT WITH ALDI’S DAIRY FREE AND N0-ADDED SUGAR EASTER EGGS

If you’re on the (Easter egg) hunt for something dairy-free and with no-added sugar to indulge in this season, then look no further than supermarket Aldi.

Julie Ashfield, Joint Manging Director of Corporate Buying at Aldi UK comments: “At Aldi, we believe everybody should enjoy the fun of Easter eggs, whether you’re dairy-free or are looking for something with no added sugar, there’s something for everyone. We’re proud to cater to different dietary requirements, whilst delivering high quality taste at our everyday low prices.”

Enjoy Aldi’s dairy-free Moo Free Easter Egg, £3.49 this season, available in-store now. Free-from dairy - but not free-from taste - these heavenly Easter eggs taste just as good as the real deal and are available in honeycomb, orange or classic chocolate flavour.
Sharing is caring this Easter, so pick up a selection of Moser Roth No Added Sugar Belgian Eggs, £2.99, available in-store now. Made with mouth-watering Belgian chocolate, these Easter eggs contain only natural sugar with no artificial flavourings. This moreish bag contains milk praline, dark praline and white praline eggs -something for everyone!
-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk/easter

9
Mar

FISH, NOT JUST FOR FRIDAYS

You can create the perfect starter with supermarket Aldi’s sharer choices or even swap a traditional meat main and cast your net wide with the supermarkets huge haul of fish this Good Friday. From cod to haddock and hake to salmon, customers can enjoy sustainable seafood at Easter – and beyond.

Specially Selected Cod Loin (£3.89 280g). Serve this succulent, versatile seafood dish any way you like – roasted, battered, pan-fried or grilled. It’s a perfect alternative to traditional meats around the Easter weekend. Available in store now.

Specially Selected Scottish Salmon Fillets (£4.29, 240g). These tender salmon fillets are bursting with flavour and ready to wow the whole family. Available in store now.

Smoked Salmon (£3.79, 300g). Delicious smoked, salted and sliced Atlantic salmon. A classic crowd pleaser and a perfect starter, or addition to a blini, bagel or salad. Available from 26th March.

Specially Selected Luxurious King Prawn and Queen Scallop Ramekins (£3.99, 240g). Two servings of delicious Atlantic Ocean king prawns and beautifully soft queen scallops, cooked in a creamy Dijon mustard sauce made with Veuve Monsigny Champagne Brut and hand-finished with cheese and herb breadcrumbs, served in a terracotta ramekin dish. Available from 29^th March.

Specially Selected Scottish Mussels (£1.59 450g). Make something truly delicious for your family and friends with these beautiful rope-grown Scottish mussels. Perfect with chips or as part of a spaghetti dish. Available in store now.

Specially Selected Argentinian Prawns (£5.99, 300g). Prized for their incredible, naturally sweet taste, these whole red prawns are caught in the cold, clear waters of the Atlantic and left with their head and shell intact to enhance and preserve their flavour. Available from 26^th February.

Specially Selected Seafood Verrines (£3.49, 220g). These fish and seafood layered starters come in stylish verrine glasses. Available from 12^th March. Choose from: Luxury Oak-Roasted Smoked Salmon layered with Beetroot Pickle, Prawns and Oak-Roasted Smoked Salmon flakes or Luxury Crab and Prawn, with Crab Pate, and a creamy soft cheese Creme Fraiche Mousse, topped with Prawns.

Specially Selected Mac and Cheese Salmon or Crab and Crayfish (£2.99, 250g). Enjoy these rich macaroni cheese bakes with either a delicious oak smoked Atlantic salmon or luxurious crayfish & crab filling. Each is served with a cheddar crumb topping inside glass ramekin dishes. Available from 29^TH March.

For some extra inspiration for fish Fridays, or for more information about Aldi’s sustainable seafood, visit www.aldi.co.uk
-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk/easter

9
Mar

ROAST TO PERFECTION

Why not get the family together over a deliciously succulent joint of Aldi’s whole leg of British lamb this Easter? But, if lamb doesn’t take your fancy, the supermarket has a great selection of delicious main options from duck and turkey to beef and pork, ensuring your Easter roast is a feast for all.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, says: “We are delighted to offer our customers a wide selection of delicious mains at everyday amazing prices this Easter. All of Aldi’s fresh meat is Red Tractor certified, so you can be sure the star of your Easter Sunday lunch is of the best quality, at unbeatable value.”

For a memorable centrepiece, enjoy Aldi’s beautifully presented Whole Leg British Lamb (Great unbeatable price in store). Perfectly succulent and tender, this delicious lamb joint is on sale from the 26^th March. Accompany with a generous helping of roast vegetables and Specially Selected Mint Sauce with Balsamic Vinegar of Modena (£0.87).

Wow your guests with the Specially Selected Lamb Shoulder with Redcurrant Glaze (£8.99/kg), on sale from the 29^th March. A deliciously tender, 100% British lamb roast, complete with a perfectly balanced sweet redcurrant, cranberry and port glaze.

Choose Aldi’s Gressingham Cook in the Bag Duck Crown (£4.99) for a sophisticated and effortless Easter main, on sale from the 29^th March. A sealed, ready-to-roast bag lets you lock in the flavour of this hand-prepared British duck crown for a deliciously tender dish.

If you fancy a succulent turkey breast that is easy to cook, carve and serve, Aldi’s British Turkey Crown (£6.95/kg) is the one for you. Sourced from trusted British Red Tractor assured farms, this delicious dish is also suitable for freezing. On sale from the 29^th March.

Reliably sourced from Red Tractor assured farms, Aldi’s mouth-watering Ashfield Farm Large British Beef Roasting Joint (£4.95/kg) is the perfect main for your family gathering. On sale from the 26^th March.

Reared by trusted British farmers, Aldi’s British Pork Roasting Joint
(£3.29/kg) will be a welcome addition to a delicious roast Easter lunch. Ready to be slow cooked for a juicy centre and delicious crackling top. On sale from the 26^th March.

Aldi’s Specially Selected Prime Gammon Joint (£3.29/kg) is full of delicious flavour and is an all-round favourite to enjoy on Easter Sunday. It will also make delicious sandwiches! Choose from Smoked or Unsmoked, available from the 26^th March.

For a real Easter feast, choose Aldi’s Specially Selected British Beef Rib Joint with Salt and Pepper Seasoning (£14.99/kg). A sumptuously juicy, tender beef rib joint, bursting with flavour and seasoned to perfection. On sale from the 29^th March.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on: T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

7
Mar

ALDI COMMITS TO BEING FOUNDING MEMBER OF WRAP’S NEW PLASTICS INITIATIVE

Aldi has pledged its support for WRAP’s new cross-sector initiative to transform the UK plastics system and tackle plastic pollution.

The initiative aligns with Aldi’s own packaging reduction strategy, with Aldi also announcing it will ensure that all packaging on its own-label products will be recyclable, reusable or compostable by 2022.

To achieve this goal, Aldi has announced that it plans to scrap 5p carrier bags as part of its work to cut the amount of packaging and plastics used by both its business and its customers.

The supermarket will instead offer customers bags for life as well as reusable 9p bags made from back-of-store plastic waste.

Aldi has also pledged its support in principle for a national deposit return scheme (DRS) for plastic bottles and is currently assessing the feasibility of how such a scheme could be implemented.

Aldi will report on the progress of all its packaging initiatives on an annual basis and, to help hit those targets, has set up its own task force – made up of internal and independent experts – to help drive innovation.

Matthew Barnes, CEO of Aldi UK & IRE, said: “Our customers trust us not only to offer them high-quality products at unbeatable prices, but to help them lead healthier, better lives.

“That includes reducing waste, particularly around unnecessary packaging and plastics that damage the environment we live in.

“While we cannot do this alone - and call on others to collaborate with us and others to drive change industry-wide - we are committed to doing all we can to lead the way and to bring our customers on this journey with us.”

Marcus Gover, CEO of WRAP, said: “We welcome Aldi taking positive action to reduce plastic waste.

“Through WRAP’s new ambitious, cross-sector initiative, which will be unveiled soon, we will work together with governments, citizens and business to transform the way we make, use and dispose of plastic so that we retain its value, particularly in reducing food waste, but prevent it from polluting the environment.

“We are delighted that Aldi intend to be a founding member in our ground-breaking work.”

Aldi has charged for single-use bags since opening its first UK store in 1990, and has used plastic recycled from its back-of-store waste to make its reusable carrier bags since the middle of last year.

It has already removed all plastic stems from its cotton buds, which it achieved in December 2017, and banned all microbeads and microplastics from products in 2015.

It has sent no waste to landfill since 2014 and was also among the first to sign the Courtauld Commitment 2025 to reduce the environmental impact of food and drink waste by 20 per cent by 2025. It recently announced it had joined the Champions 12.3 coalition with a pledge to halve operational waste by 2030.

Aldi will now provide regular updates on progress, including making further commitments when possible, and will publish an annual packaging and plastics report each spring.

It will also seek to amplify the impact of the commitments it makes within its business by aiming to educate customers on the importance of reducing waste themselves.

As well as engaging directly with customers in-store and via social and online media, Aldi will work with partners such as Team GB to help 1.2 million children learn about recycling and waste as part of its Get Set to Eat Fresh initiative.

2
Mar

SAY HELLO TO PLUOT AND NECTACOT THE TRENDY NEW HYBRID FRUITS AT ALDI

Supermarket Aldi is introducing two trendy hybrid stone fruits guaranteed to tickle your taste buds. Available across all stores from Wednesday 28^th February, pluot and nectacot both offer deliciously unique tastes for those who can’t decide if they prefer a plum to an apricot or a nectarine. Grown in South Africa these cross-pollinated fruits have been naturally produced so you can reap the benefits of two tasty fruits in one moreish bite.

The pluot is a plum-apricot hybrid and has the delectable taste of a plum with the texture of an apricot. Delicious and tasty, this exciting fruit has hints of bubble-gum and pear drop flavours. That’s one sweet deal! Aldi’s plout, the Specially Selected Flavourking Plums cost just £1.29 for a pack of 4.

The nectacot is a nectarine-apricot mix and boasts a sweetly smooth flavour. With a bright yellow outer layer and a soft, juicy core this fruit is delicious just on its own or perfect in a fruit salad. Aldi’s nectacot, the Natures Pick Golden Nectarines cost just £1.45 for a pack of 4.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

2
Mar

SHOW YOUR MUM SHE’S THE BEST OF THE BUNCH WITH A GORGEOUS BOUQUET OF FLOWERS FROM ALDI

From traditional to modern, supermarket Aldi’s range of beautiful bouquets suit every budget this Mother’s Day. Available in-store from Thursday 8^th March, you must be quick as with all Specialbuys once they’re gone, they’re gone.

Mother’s Day Rose in a Cone, £2.50
For something sweet and simple, gift her with a single rose, available in a range of colours to suit her preference.

Bloom Chrysanthemum, £4.99
Pick up a gorgeous coloured bloom flower with a striking touch. These beautiful bunches are dyed when growing and display a stunning pink or purple faded effect.

Mother’s Day Bouquet in Vase, £10.00
If you’re looking for extra sparkle and shine, surprise your mum with a delightful bouquet of pink and white flowers, featuring a pink or clear glass vase.

Mother’s Day Orange Bouquet, £10.00
Brighten her day with a sweet selection of orange germini and white chrysanthemum.

Gift Bag Bouquet, £15.00
Choose from an unusual, vibrant selection of orange, cerise and yellow roses or keep it sweet and simple with pink and white roses.

Or for something more luxurious this Mother’s Day, pick up a Specialbuy premium bouquet available in-store from Friday 9^thMarch:

Specially Selected Pink Rose and Lily Mixed Bouquet, £20.00
Filled with a beautiful blend of radiant roses with complimenting classic lilies.

Specially Selected Premium Mixed Bouquet, £20.00
This blossoming bouquet has everything from roses and oriental lilies to carnations and hypericums, all with a beautiful blend of toned colours.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

2
Mar

MOTHER’S DAY SORTED FOR UNDER £10 AT ALDI

Supermarket Aldi is offering the ultimate Mother’s Day package this year, which shoppers can get their hands on for under £10.

For just £9.96 you can treat your mum to:

• A stunning rose bouquet: Mother’s Day Roses (£2.09, on sale now)

• A delicious chocolate gift: Mother’s Day Moser Roth Gin Chocolate Handbag (£3.99, on sale from 1st March)

• A bottle of fresh pink fizz: Sparkling Rose Blossom (£2.99, on sale from 1st March)

• A thoughtful card: Small Mother’s Day card (£0.89, on sale from 1st March)

Looking to upgrade to something even more special? The package below offers an extra luxurious treat with the whole range costing just £18.97:

• A beautiful rainbow bouquet: A rainbow blend of beautiful roses and germini (£5.00, on sale from 8th March)

• A luxurious chocolate gift: Moser Roth Luxury Chocolate Selection (£5.99, on sale from 1st March)

• A bottle of crisp Italian bubbly - Belletti Prosecco Spumante DOC (£5.99, on sale now)

• A thoughtful card: Luxury Mother’s Day Card (£1.99, on sale from 1st March)

-ENDS-

For more information, please contact the Aldi Consumer Press Office on: T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

2
Mar

RAISE A GLASS TO MUM WITH ALDI’S MOTHER’S DAY DRINK COLLECTION

• Pop the cork on a Low Alcohol Sparkling Rose Blossom for just £2.99

• Give a gin-tastic gift with Aldi’s Gin & Tonic Tasting Selection Pack, £9.99

This Mothering Sunday, treat the lady who raised you (and yourself) to something special with Aldi’s quality award-winning wine and spirits range. From great-value sparkling blossom scents to on-trend gins there is sure to be something to suit all tastes at Aldi this year.

What’s more, for those who can’t decide or are keen to stock up on several sumptuous tipples, mixed cases are available from just £25.

Fabulous Fizz

Veuve Monsigny Champagne Brut (£10.99 store, 75cl)

Available in stores and online now

A highly acclaimed International Wine Challenge medal winner from the Champagne house Philizot & Fils, this fizz is blended from an elegant mix of Chardonnay, Pinot Noir, and Pinot Meunier grapes. Best served chilled, it creates the perfect toast to deserving mums on Mother’s Day.

Prosecco Duca Del Poggio (£4.99, 75cl)

Available in stores and online now

A pocket friendly, delicious Prosecco with aromas of citrus and blossom, leading to a refreshing palate of green apple and pear. Perfect as an aperitif or a great match with seafood or lightly-sauced pasta dishes.

Prosecco DOCG Millesimato (£8.99, 75 cl)

Specialbuy, available in stores and online from 1st March nationwide

For those who prefer an Italian sparkler, this premium Prosecco is an ideal aperitif to serve before a meal with mum. This quality wine comes from the Conegliano and Valdobbiadene region, an area famous for producing superior quality Prosecco. This example is delicate and elegant with a fine bouquet.

Sparkling Rose Blossom (£2.99, 75cl)

Specialbuy, available in stores from 1st March nationwide

With a distinctive pink hue and rose blossom scent, this low ABV sparkling wine is the perfect aperitif for those Mums looking for a low alcohol tipple to enjoy with lunch. What’s more, the bottle features a beautiful floral wrapping, ideal for adding a touch of elegance to any dinner table.

Organic Prosecco (£7.99, 75cl)

Available in stores and online now

This fresh, elegant and organic fizz has been sourced from the Corvezzo family’s 150-hectare estate, 30km north-east of Venice. The perfect gift for environmentally conscious mums, this vegan-friendly Prosecco has been grown without the use of pesticides or herbicides in the vineyard. Its unusual and attractive bottle makes it a glamorous gift for fizz lovers.

Award-Winning Wines

Exquisite Australian Shiraz (£5.79, 75cl)

Available in stores and online now

If rich and meaty dishes are on the menu this Mother’s Day, this Australian Shiraz is the perfect match. This powerfully attractive wine features succulent black cherries, ripe black plum fruits, and blackberries which are perfectly complemented by traces of liquorice, sweet spice, and eucalyptus, adding character to the intense dark fruits.

Exquisite Marlborough Sauvignon Blanc (£7.49, 75cl)

Available in stores and online now

This crisp and refreshing, multi-award winning wine is the perfect match to seafood or spring salads. Complex aromas of white stone fruits and blackcurrant leaf give way to flavours of lime-drizzled nectarine and a beautifully soft texture.

Mixed Cases (from £24.84)

Available online at Aldi.co.uk

For those who can’t decide between their Merlots and their Malbecs, Aldi has a range of Mixed Cases available to buy online at Aldi.co.uk. Wine loving mums will love receiving a selection of tipples to try, with everything from easy-drinking reds to great-value whites – the perfect way to try Aldi’s award-winning range.

Thirst-Quenching Gin

Oliver Cromwell London Dry Gin (£9.99, 70cl)

Available in stores now

This delicately infused and traditionally distilled gin has consistently beaten its competitors at international competitions including the International Sprits Challenge. Clear, light and crisp with rounded spice and a touch of juniper, this highly acclaimed tipple is best served over ice with a wedge of lime.

Topaz Blue Premium Gin (£13.99, 70cl)

Available in stores now

Hand-crafted in small batches by an artisan distiller, this gin has notes of wild botanicals and select fruits, producing a full-bodied gin with earthy, spicy and fruit flavours. For something a little different, serve with coriander and lemon wedges – a perfectly refreshing drink for mum on Mother’s Day.

Gin & Tonic Tasting Selection (£9.99, pack of 4 gins and 4 tonics, 5cl and 175ml)

Specialbuy, available in stores from 1st March nationwide

Four distinctive flavours from the UK’s favourite gins make up this tempting tasting selection. Mums can choose between well-known Gordon’s, Beefeater, Greenall’s and JJ Whitely botanical blends, to pair with their favourite flavoured tonic.

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk

020 7479 0910

www.facebook.com/AldiUK

www.twitter.com/AldiUK

www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print

2
Mar

Ease into Easter with Aldi’s cracking wine range

The Easter bank holiday weekend presents the perfect excuse for four days of festive feasting and whether family gatherings or celebrations with friends are on the cards, Aldi has something for everyone.

Bigger and better than ever before, the supermarket’s exceptional Easter wine range boasts everything from sumptuous quality reds, an extended range of on-trend rosés and mouth-watering whites.

What’s more, Aldi shoppers will be delighted to see some of their favourite award-winners returning to the shelves, including the widely acclaimed Exquisite Collection Cotes de Provence Rosé, which took home the ‘Best Value Rosé’ trophy at the International Wine Challenge 2017.

All wines are available in-store nationwide and at aldi.co.uk/wines from 20^th March 2018.

Sparkling Wine

Ca'di Peitra Prosecco Magnum (£12.99, 1.5L)
Available in stores and online from 20^th March nationwide
Back by popular demand, after flying off the shelves at Christmas, this show stopping Magnum is the perfect way to impress guests this Easter weekend. This bottle is a deliciously moreish 2017 vintage Prosecco, made in the world-renowned region of Treviso. It is soft, subtle and exciting, with aromas of sherbet dab and candied lemon and lime which give way to freshly picked grapefruit peel.

Crémant de Loire Blanc de Noir (£7.99, 75cl)
Available in stores and online from 20^th March nationwide
For those who fancy trying something different, Crémant is fast growing in popularity as an alternative to Champagne and Prosecco, thanks to its great quality and fantastic value for money. This Crémant de Loire Blanc de Noir is a dry sparkler made just like Champagne in the “méthode traditionelle” and using two of the same grapes. It is bold and bubbly with delicious lemon and peach flavours and a delicate blend of tangerine notes.

Belletti Rosé-Spumante (£5.79, 75cl)
Available in stores and online from 20^th March nationwide
This light and refreshing sparkler is the rosé counterpart of Aldi’s best-selling Belletti Prosecco. It is well-structured with flavours of summer fruits, pears and a citrus freshness; all in this season’s hottest shade – pink!

White Wine

The Wine Foundry Godello (£6.49, 75cl)
Available in stores and online from 20^th March nationwide
Godello is the Spanish wine of the moment, and can be spotted on the menus of some of the world’s trendiest bars and restaurants. The zingy white wine is made from grapes grown in Galicia, an effortlessly cool corner of Spain, just above Portugal. It has fresh lemon flavours, with notes of peaches and honeysuckle blossom. Perfect for sipping with seafood and tapas dishes.

Exquisite Collection Picpoul de Pinet (£6.29, 75cl)
Available in stores and online from 20^th March nationwide
This fashionable French white from the Languedoc region is great value, and with flavours of vibrant lemons, herbal freshness and a zesty finish, is sure to bring a splash of Mediterranean sunshine to an English spring. Part of Aldi’s award-winning Exquisite Collection, the Picpoul de Pinet is the perfect pairing with fish and light dishes, and certainly won’t disappoint!

Toro Loco Blanco (£4.49, 75cl)
Available in stores and online from 20^th March nationwide
A vivacious and easy drinking white from the popular and renowned Toro Loco winery, established in Utiel Requena, Spain, by a family of Bordeaux winemakers twenty years ago. Crisp, fresh and delicate, with citrus, green apple and floral notes, Toro Loco Blanco can be enjoyed either on its own or paired with a white fish dish.

Animus Vinho Verde (£4.99, 75cl)
Available in stores and online from 20^th March nationwide
Originating from the historic Minho province in the far north of Portugal, Vinho Verde is one of the most popular wine producing regions in the country. “Verde” means “green” referring to the fact that wines produced here are young and meant for drinking early. This wine is light, crisp and delicious, and at just £4.99 a bottle, outstanding value.

Exquisite Collection Muscadet Sevre et Maine Sur Lie (£5.69, 75cl)
Available in stores and online from 20^th March nationwide
This popular wine, made around the mouth of the Loire in northern France, has crisp and mouth-watering mint and lemon-fresh flavours and subtle traces of ripe stone fruit. Its unique depth and complexity is achieved by keeping this wine on its total lees (sur lei). Ideally, partner with fresh fish.

Ashwood Estate Gisborne Pinot Gris (£6.99, 75cl)
Available in stores and online from 18^th March nationwide (an Easter Specialbuy product)
For those looking to spice things up this bank holiday weekend, this Pinot Gris is the perfect pairing for spicy food such as a Thai green curry. Ripe stone fruit and honeysuckle aromas are joined on the palate with honey, spiced pear and a refreshing hint of grapefruit. This delicious New Zealand white is a real winner.

Grower’s Club South African Sauvignon Blanc (£9.99, 75cl)
Available in stores and online from 18^th March nationwide (an Easter Specialbuy product)
A very special bottle, this Sauvignon Blanc has been made using the best grapes from the most renowned Sauvignon Blanc regions in South Africa. This unique wine is immediately vibrant and zappy to taste, with the richness of the intense fruit lingering on the palate. Drinkers will enjoy the citrus and exotic fruit flavours that complement a grilled fish, fresh seafood or creamy chicken perfectly.

Rosé Wine

Fleurs de Prairie Côtes de Provence Mini (£1.99, 18.7cl)
Available in stores and online from 20^th March nationwide
Aldi’s delicate Exquisite Collection Côtes de Provence is now available in a mini 18.75cl bottle, making it perfect for picnics and parties. With flavours of candied red fruits elegantly partnered with citrus and white peach, it is balanced, lively and round.

Exquisite Collection Touraine Rosé (£5.99, 75cl)
Available in stores and online from 20^th March nationwide
Delightfully crisp and delicate in its hue, this stylish rosé is exceptionally refreshing and refined. Drinkers can expect notes of red apples and raspberries combined with clean citrus flavours. A delicious addition to an al-fresco dinner, this beautiful and rare wine is sure to delight drinkers.

Red Wine

Pata Negra Gran Reserva Valdepeñas (£6.29, 75cl)
Available in stores and online from 18^th March nationwide (an Easter Specialbuy product)
This bottle from the 2008 vintage hails from the sun-drenched vineyards of Spain's historic Valdepeñas wine region. A classic Gran Reserva, it is aged twice, first in an oak cask and then in the bottle. The result is a rich wine with aromas of tobacco, sweet vanilla and oak spice, along with intense red and black fruit flavours and a long, warming finish. This is a fantastic value wine, perfect for serving with roast meats, especially lamb.

Te Haupapa Central Otago Pinot Noir (£8.99, 75cl)
Available in stores and online from 18th March nationwide (an Easter Specialbuy product)
This extraordinary Pinot Noir is named Te Haupapa or The Frosts after the weather in Central Otago, New Zealand, the world’s most southernmost wine-making region from which it hails. Pinot Noir famously pairs well with lamb, and this bottle is no exception - a full-bodied red with deep berry and cherry aromas and defined juicy red fruit flavours, culminating in a tingle of spice and tannin. Less than 4,000 cases of this 2016 vintage were produced, so get your hands on it while you can.

Exquisite Collection Fleurie (£6.99, 75cl)
Available in stores and online from 18^th March nationwide (an Easter Specialbuy product)
Part of Aldi’s Exquisite Collection, this is a beautifully scented, floral wine, made from Gamay grapes grown in the pink soil of Fleurie, north Beaujolais. It has abundant flavours of cherries and red fruits and a soft, slightly savoury finish. It is great paired with lamb or if chilled very slightly, it is a great match for rich tuna dishes. The bottle can be opened and enjoyed now, or aged until 2020.

Big Gun Spanish Red (£5.49, 75cl)
Available in stores and online from 20^th March nationwide
As its name suggests, this powerful wine packs a serious punch of flavour and is the perfect choice for those looking for a hearty bottle of Spanish red. Dominated by ripe and juicy dark fruit flavours, it is best paired with grilled or barbecued red meats for the ultimate flavour combination.

Ferrandiere French Merlot (£5.99, 75cl)
Available in stores and online from 20^th March nationwide
One of the most popular grapes in the world, this delicious Merlot achieves a rare balance of complexity and approachability, with characteristic aromas of black cherries and red fruits. Merlot pairs well with a host of foods including red meats, poultry, and cheeses –try it with one of Aldi’s Specially Selected cheeses to maximise the flavour experience.

Finca La Pampa Barrel Selected Cabernet Sauvignon (£9.99, 75cl)
Available in stores and online from 18^th March nationwide (an Easter Specialbuy product)
This well balanced wine pairs especially well with red meat, but also hard cheeses. Ruby red in colour, it has aromas of cherry, cassis, black pepper, vanilla and a hint of tobacco. To taste, the Finca La Pampa has a perfect level of acidity, blackcurrant, black pepper, mint, and spiciness. Smooth, with a fruity tannin structure and a lingering finish, this wine is sure to impress dinner party guests this Easter.

The Fire Tree Sicilian Riserva (£7.99, 75cl)
Available in stores and online from 18^th March nationwide (an Easter Specialbuy product)
This maiden vintage red wine comes from Sicily, where the grapes are ripened under Mediterranean sunshine in the day and a sea breeze at night. The handpicked grapes have been matured in oak and bottle, meaning that a rich berry flavour has developed, with hints of chocolate and liquorice. A perfect match for red meats, pair with Aldi’s 30 day aged Specially Selected Fillet Steak (£5.19) for the ultimate flavour combination.

Easter Wines (All Summer Seasonals, unless otherwise stated)

Sparkling

Ca'di Peitra Prosecco Magnum (£12.99, 1.5L)
Belleti Rosé-spumante (£5.79, 75cl)
Cremant de Loire (£7.99, 75cl)

White

The Wine Foundry Godello (£6.49, 75cl)
Exquisite Picpoul de Pinet (£6.29, 75cl)
Toro Loco Blanco (£4.49, 75cl)
Animus Vinho Verde (£4.99, 75cl)
Exquisite Collection Muscadet Sevre et Maine Sur Lie (£5.69, 75cl)
Grower's Club Sauvignon Blanc (£9.99, 75cl) – Specialbuy
Ashwood Estate (£6.99, 75cl) – Specialbuy
The Winking Owl Australian Crisp White (£3.49, 75cl)
Exquisite Collection Marsanne (£5.99, 75cl)
Exquisite Collection Rias Baixas Albarino (£6.29, 75cl)
Lebeges Gruner Veltliner (£4.99, 75cl)

Rosé

IGP Mediterranean Rosé (£4.99, 75cl)
Exquisite Touraine Rosé (£5.99, 75cl)
Fleurs de Prairie Côtes de Provence Mini (£1.99, 18.7cl)

Red

Pata Negra Gran Reserva Valdepenas (£6.29, 75cl) – Specialbuy
Te Haupapa Central Otago Pinot Noir (£8.99, 75cl) – Specialbuy
Exquisite Collection Fleurie (£6.99, 75cl) – Specialbuy
The Fire Tree Sicilian Riserva (£7.99, 75cl) – Specialbuy
Don Tomas Argentinian Malbec (£7.99, 75cl)
Finca La Pampa Cabernet Sauvignon (£9.99, 75cl) – Specialbuy
The Winking Owl Australian Juicy Red (£3.49, 75cl)
Ferrandiere French Merlot (£5.99, 75cl)
Ferrandiere French Range Reserve Red (£4.99, 75cl)
Beaujolais Villages (£5.99, 75cl)
Big Gun Spanish Red (£5.49, 75cl)
Sangria (£2,99, 1l))
Toro Loco Merlot (£4.99, 75cl)
Sicilian Nero D'avola (£4.99, 75cl)
Grande Alberone Zinfandel (£7.99, 75cl)

16
Feb

EGG-SPECT NOTHING LESS THAN LUXURY THIS EASTER WITH ALDI!

Easter is not just a time for the kids and with all the decadent eggs available at Aldi, you’ll be totally spoilt for choice! Whether you want to treat your loved ones or simply indulge yourself, enjoy something ‘eggs-tra’ special this Easter with supermarket Aldi’s delicious range of beautifully hand-crafted eggs and chocolates – all available at their everyday amazing prices!

If you really want to steal this show this Easter, treat yourself to Aldi’s award-winning Specially Selected Exquisite Hot Air Balloon Easter Egg (£12.99, 320g) – it’s almost too pretty to eat! Exclusively hand-decorated for Aldi by an expert team of British artisan chocolatiers, this stunning rose gold and purple hot air balloon is made with the finest milk chocolate and contains Denbies Whitedowns sparkling wine and gin & elderflower mini eggs in the hand-crafted basket below. Inspired by the Artisan du Chocolat premium egg from Selfridges, this is available to buy in store from the 22^nd February.

Decoratively inspired by the ornamental Faberge style from the imperial period, Aldi’s Specially Selected Exquisite Imperial Egg (£8.99, 265g) truly is as stunning as it is delicious. This intricately engraved milk chocolate egg is hand decorated with gold lustre and finished with exquisite dark chocolate seal. Available to buy instore from the 18^th February.

Enjoy two sides to your Easter and pair up with the Moser Roth Delectable Duo (£4.99, 100g). This elegant half-and-half chocolate egg comes in three sumptuous combinations, all available to buy in store from the 18^th February:
· Milk and White Chocolate with Raspberry Duo
· Milk and Dark Chocolate with Salted Caramel Duo

Add a little style to your Easter egg collection with the Moser Roth Eggometric Egg (£4.99, 200g). This precisely printed geometric egg is a real stand-out gift idea. Made from Belgian milk chocolate, and Inspired by Hotel Chocolat’s Face Egg, which costs £20[i], the Eggometric Egg is available to buy in store from the 18^th February. Complete with a decorative print in either gold or purple, this is the perfect gift for chocolate lovers!

For a truly unique Easter Sunday, Aldi’s delicious Fairtrade Single Origin Easter eggs (£4.99, 200g). Available in Peruvian Dark Chocolate and Ghanaian Milk Chocolate from the 18^th February, they’re beautifully printed on their flat side with stunning, eye-catching animal designs. Comparable to Betty’s Brazilian Single Origin Dark Chocolate Easter Egg, priced at £27.50, savvy shoppers could save over £22 if they buy the Aldi equivalent![ii]

For a touch of extra indulgence, pick up one of the Moser Roth Truffle Tin (£4.99, 140g). These beautifully presented tins are filled to the brim with gorgeous individually wrapped truffles. Choose from Marc de Champagne or Salted Caramel flavour.

Indulge yourself with the Moser Roth Doubly Divine Easter Eggs (£1.49). Filled to the brim with individually wrapped Belgian chocolate Easter eggs, these delicious chocolates come in two different duo-fillings: Belgian milk chocolate, half-filled with gooey caramel and a smooth hazelnut praline, and a Belgian dark chocolate egg, filled with zingy raspberry compote and hazelnut praline – go on, treat yourself!

Finally - want to give your loved one an ‘eggs-quisitely’ special gift? Try the Moser Roth Mini Luxury Eggs (£4.99, 265g). Hatch a plan and plant these 24 charmingly presented mini chocolate eggs round your house for the perfect Easter egg hunt! Inspired by Godiva’s Mini Chocolate Easter Eggs Bag, £35, you can get the same quality from Aldi for a fraction of the price.[iii]

Julie Ashfield, Joint Manging Director of Corporate Buying at Aldi UK comments: “At Aldi, we believe that everybody deserves a taste of the extravagant this Easter which is why we have been working closely with our suppliers to create the most beautiful selection of Easter Eggs. After months of development, we have designed and hand-crafted an amazing range of premium, exquisite eggs for everyone to enjoy at unbelievable prices– you’ll be totally spoilt for choice. Get ready to indulge this Easter!”

[i] Hotel Chocolat Facet Egg

[ii] Betty’s Brazilian Single Origin Dark Chocolate Easter Egg

[iii] Goddiva Mini Chocolate Easter Eggs

16
Feb

CAN YOU HANDLE THE HEAT? ALDI LAUNCHES SAUSAGE CONTAINING ONE OF THE WORLD’S HOTTEST CHILLI’S

Thanks to supermarket Aldi, from Thursday 22^nd February you can test your taste buds with Specially Selected Ghost Chilli Sausages for just £1.99 (400g). The Ghost Chilli is up to 417 times hotter than a Jalapeño, and at more than 1 million Scoville heat units is the 5^th hottest chili in the world.

Made with Freedom Food Accredited 100% British pork, spice things up at dinner with theses sausages and challenge your friends and family to see if they can handle the heat – first place will be hotly contested!
As with all Specialbuys, you’ll need to be quick as once they’re gone, they’re gone!
Look out for more Super 6 meat deals in store from the 22^nd February:
·         Specially Selected Salt & Chilli Pork Belly Slices - £2.89, 450g
·         Haddock Goujons - £1.69, 200g
·         Lamb’s Liver - £1.99/kg
·         Ready to Cook Sweet Chilli Chicken Crown - £3.79, 800g
·         Ready to Cook Spicy Caribbean Chicken Fillets - £2.99, 292g

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

16
Feb

COOK UP A STORM THIS CHINESE NEW YEAR WITH ALDI

Make this Chinese New Year’s one to remember by cooking up a feast for all the family with supermarket Aldi’s Chinese New Year Specialbuy range, available instore on Thursday 15^th February.

TO START
Leave time for preparing more ambitious aspects of the meal by using pre-prepared noodles such as Ready to Wok Noodles - £0.99.

ADD FLAVOUR
For plenty of flavour try one of Aldi’s Chip Shop or Chinese Cooking Sauce (£0.65). Enrich your recipe further with added extras such as tinned Water Chestnut (£0.85) and Bamboo Shoots (£0.85).
ADD FRESH VEGETABLE FROM ALDI’S OFFERS THIS WEEK
Fresh vegetables are the key to a truly delicious Chinese meal, not only do they taste delicious but the fresher they are, the less they wilt before you get them in the wok. Check out Aldi’s fresh offering in this week’s Super6:

·         Baby gem Lettuce (2 pack) £0.45 – Was £0.57
·         Mixed Chillies (65g) £0.45 – Was £0.52
·         Specially Selected Sweet Pointed Peppers (2 pack) £0.65 – Was £1.09
·         Mangetout (155g) £0.65 – Was £0.89
·         Chestnut Mushrooms (250g) £0.65 – Was £0.82
·         Baby Corn (135g) £0.65– Was £0.95
ADD SOMETHING FROM ALDI’S MEAT OFFERS THIS WEEK
To truly celebrate in style, prepare plenty of meat or fish dishes to celebrate the beginning of the year with a bang. This week’s offers include:
·         Asian Pork Shoulder Steaks - £2.99
·         Sweet Chilli Chicken Strips - £2.99
·         Individual Chicken Breast Fillets - £5.99
·         Sweet Chilli Beef - £3.49
·         Specially Selected Cod Fillets - £2.79

Alternatively, try this delicious Aldi recipe for Easy Sweet and Sour Pork:

https://www.aldi.co.uk/jane-mcharg’s-easy-sweet-&-sour-pork-/p/000000186621500

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

16
Feb

ENJOY THE SWEET TASTE OF EASTER WITH HOT CROSS BUNS FROM ALDI

With beautifully fragrant and tasty combinations of spicy, sweet and fruity flavours, supermarket Aldi’s award winning collection of hot cross buns will leave you reaching for more!

Those looking for something a little different will absolutely love Aldi’s Specially Selected Brioche Hot Cross Buns (99p, 4 pack). The delicious brioche dough is rich and buttery, and filled with scrumptious sultanas, currants and raisins. In stores from 1^st March.

Easter wouldn’t be the same without Aldi’s Specially Selected Luxury Hot Cross Buns (99p, 4 pack) stacked on every table. Back this year with an improved recipe, our family favourite range is softer, spicier and packed with even more delicious textures. Smother them in butter or add a little something special before serving. In stores from 25^th January.

Fancy a fruity twist on an old classic? Then Aldi’s Specially Selected Cranberry and Orange Hot Cross Buns (99p, 4 pack) are the ones for you! Back with a wonderfully improved recipe, these delicious buns are packed with scrumptious cranberries and juicy orange. In stores from 1^st March.

If your Easter egg isn’t enough to satisfy your chocolate cravings, Aldi’s indulgent and rich Specially Selected Toffee and Belgian Chocolate Hot Cross Buns (99p, 4 pack) will do the job! Indulge in these luxurious Belgian Dark Chocolate and Cornish Clotted Cream Toffee Fudge creations from 1^st March.

Alternatively, Aldi’s Village Bakery Hot Cross Buns (85p for 6 pack) are tasty options for those who are looking for a simple, classic taste of Easter. Village Bakery Hot Cross Buns are available in stores now!

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, says: “At Aldi we know Easter wouldn’t be the same without a delicious hot cross bun and we are delighted with our range, which offers something for every palate.”

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk/easter

16
Feb

GO NUTS FOR ALDI’S DRILL N FIX IT RANGE

Nail that next project with ease with Aldi’s home improvement range – featuring a wide selection of top-quality and excellent value tools and accessories to help customers master the art of DIY. Aldi’s Drill N Fix It! range to pre-order online from 11^th February, and in-stores from 18^th February, but you know the drill, as with all Specialbuys, once they’re gone, they’re gone!
Safety should always come first and Aldi has a choice of protective footwear, including these versatile and durable Men’s Leather Safety Boots (£19.99). This work boot with steel cap heal is perfect for use on site or for larger DIY projects. For smaller projets, try Aldi’s oil repellant Safety Shoes (£18.99), complete with a steel toe cap. Remember to keep it safe and opt for a high visbility fastening rope for heavy duty tasks with Aldi’s Hi Vis and Multi Purpose Ropes (£3.99).
Build up a DIY collection with Aldi’s 20V LI-ION Cordless Hammer Drill (£49.99), which includes two 1.5Ah capacity batteries for long-lasting use. Use with Aldi’s Drill and Bit Set (£4.99) for drilling into a range of different surfaces including masonry, wood and metal. DIYers should also be sure sure to pick up a set of Premium Screws (£9.99) which are equipped with an extreme grip thread to reduce torque.
For those new to home improvements, don’t forget to grab the essentials such as Aldi’s Double Assortment Box (£16.99), Ratchet & Socket Sets (£9.99), Spanner Set (£5.99), and 12 Piece Spring Clamp Set (£4.99). For on-the-go jobs, check out Aldi’s stylish, yet practical Tool Backpack (£24.99), complete with carry handles and wheels.
The range is available to pre-order online at https://www.aldi.co.uk/c/specialbuys/diy on 11^th February, and in-store to purchase on 18^th February, but shoppers must be quick because as with all Specialbuys, once they’re gone, they’re gone!

Aldi’s Drill N Fix It! range is in store from the 18th February, available while stocks last

Product	Price
20V LI-ION CORDLESS HAMMER DRILL	£49.99
TOOL BACKPACK	£24.99
MEN'S LEATHER SAFETY BOOT	£19.99
4 STEPS HOUSEHOLD LADDER	£19.99
SAFETY SHOES	£18.99
DOUBLE ASSORTMENT BOX	£16.99
XL UTILITY MAT	£14.99
HOLE SAW SET	£9.99
PREMIUM SCREWS	£9.99
RATCHET & SOCKET SETS	£9.99
10M CABLE REEL	£8.99
WRENCH/SPANNER SET	£5.99
LARGE COIR UTILITY MAT	£5.99
MULTIFUNCTION LED TORCH	£4.99
DRILL & BIT SET	£4.99
12 PIECE SPRING CLAMP SET	£4.99
GORILLA GLUE	£3.99
HI VIS & MULTI PURPOSE ROPES	£3.99
WALL PLUGS	£3.99
1 W LED TORCH	£2.49

-ENDS-
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

16
Feb

LOOKING FOR THE PERFECT MUM-ENTO THIS MOTHER’S DAY? ALDI HAS IT COVERED

Whether she prefers a pampered night in, or glam day out, shoppers need look no further than Aldi’s Mother’s Day Gifting range, with a wide selection of gifts to suit every mum. The range is available to pre order online at www.aldi.co.uk/mothers-day from 25^th February and to buy in stores from 1^st March.
Bring music to her ears with this Mother’s Day Vintage Turntable (£29.99). Featuring a retro design and built-in stereo speakers, it’s just the thing to enjoy retro classics and is available in a variety of stylish colours and designs.

Chic mums will love this Ladies’ Mini Tote Bag (£14.99) - with a spacious main compartment and zippered front pocket, there’s plenty of room for all the essentials and includes a handy detachable shoulder strap. Pair with Aldi’s luxe Ladies’ Leather Makeup Bag (£9.99), available in black and pink.

Getting ready for Mother’s Day couldn’t be easier with Aldi’s Epilator (£14.99) and Professional Hairdryer (£12.99). This salon performance dryer boasts ionic technology to condition and protect hair, as well as leaving it shiny and frizz- and static-free. Use the ‘Cool Shot’ function to set hairstyles for the day or night ahead.

Let your mum relax and put her feet up in Aldi’s classic Ladies’ Slippers (£4.99), cute Lace Insert Pyjamas (£10.99) and this cosy plush Ladies’ Dressing Gown (£12.99), available in pink and grey.
Start the day with breakfast in bed, made easy with Aldi’s Tea Time Gift Set (£2.99). Or, go the extra mile and treat her to afternoon tea with this set of Afternoon Tea Accessories (£4.99 each) - a dainty collection of vintage-style tea accessories, choose from a two-tier cake stand, a 2-in-1 teapot and cup set, or cake forks.

Need more gift-spiration? Pick up a Mother’s Day Plush Animal (£3.99 each), a lovely Handmade Luxury Card (£1.99 each) and a bottle of Aldi’s award-winning Veuve Monsigny Champagne Brut (£10.99) in a cute Bottle Bag (£0.89 each).
Aldi’s Specialbuys Mother’s Day Gifting range is available in stores nationwide from 1st March and can be pre-ordered online at www.aldi.co.uk/mothers-day from 25^th February - but be quick, as with all Specialbuys, once it’s gone it’s gone!

Product	Price
Vintage Suitcase Turntable	£29.99
Epilator	£14.99
Ladies’ Mini Tote Bag	£14.99
Ladies’ Dressing Gown	£12.99
Professional Hairdryer	£12.99
Ladies’ Lace Insert Pyjamas	£10.99
Ladies’ Leather Make Up Bag	£9.99
Lunch Tote	£7.99
Ladies’ Slippers	£4.99
Afternoon Tea Accs	£4.99
Mother's Day Plush	£3.99
Tea Time Gift Set	£2.99
Mother's Day Gifts	£1.99
Mother's Day Luxury Cards	£1.99
Large Mother's Day Cards and Medium Bags	£1.49
Small Mother’s Day Cards and Bottle Bags	£0.89

ENDS

16
Feb

"YOU’VE GOT TO BE KITTEN ME!” AMAZING SAVINGS WITH ALDI’S NEW PET EVENT RANGE

Pet owners would be barking mad to miss the unbelievable savings in Aldi’s brand new Pet Event range, available to pre-order online from 18^th February and in stores from 22nd February. With a selection of premium products on sale, from toys and towels, to cages and cat caves, the range is sure to impress. Buyers must be quick though, as with all Specialbuys ranges – once they’re gone, they’re gone!

With a carry handle for convenient travel, a plastic base insert for easy cleaning and a fold-away function for efficient storage, this Pet Cage (from £19.99) is a must-have for all pet owners. The cage comes in a variety of sizes, from small to XL, meaning shoppers can choose a cage size to perfectly accommodate their pooch. Pair with Aldi’s Cosy Pet Blanket (£7.99), to make sure the cage is extra snug. This Rubber Pet Mat (£2.99) is a fabulous addition to the cage, providing a non-slip solution to avoid future feeding-related spillages.

Introducing the new favourite snuggle spot for cats and dogs alike: this Pet Bed (£16.99) is available in a brown, grey, or black faux suede fabric and is sure to be a hit with furry friends.

Aldi’s Plastic Pet Bed (£14.99) is purrfect for pets of all sizes and made from shock-proof polypropylene with a ventilated base to stave off smells.

Make their night’s sleep extra snug with a Memory Foam Mattress (£12.99), designed with a dotty or paw print pattern, and guaranteed to provide the comfiest kip ever!

Aldi’s multi-function Cat Cave (£9.99) is perfect for feline friends. Available in a classy grey or coco colour scheme, this faux suede, machine-washable bed can be used as a secret hideaway or an open bed by simply pushing the top down.

Pet owners can avoid travel woes with this Pet Carrier (from £7.99), in sizes small and medium. The carrier comes in red, grey or black, and includes an integrated carry handle and metal wire door. There’s also a ‘fasten seat belt’ function for optimum safety whilst travelling in the car.

Cats will be ‘feline’ extra special with this Grumpy Cat Toy (£2.49), an officially branded toy inspired by the viral grumpy cat meme. Designed for safe and durable pet play and crafted from strong materials, this fun toy comes in three designs: grumpy cat, grumpy cat on a wand, and blind mouse.

Playing is key to ensure an active and heathy lifestyle. Aldi’s Tough Plush Dog Toy (£4.99) is a great way to keep pets engaged and let off some steam. Got a canine that loves to play ‘ruff’? This Super Tough Dog Toy (£4.99) is made from tough nylon with rubber noodles on the outer.

Combat the ‘post-walk dirty dog shake’ with this Waterproof Dog Coat (£7.99). With a water-resistant outer to keep pooches dry, a Sherpa fleece lining to keep in the warmth and adjustable chest straps, this coat is available in a range of sizes and suitable for all dogs.

Invest in these luxuriously soft Towels, Mats and Gloves (£4.99 each), plus the Dirty Dogz Dog Sensitive Shampoo and Deodorising Spray, costing just £1.99 each, and avoid a mucky pup! Aldi’s Pet Grooming Kit (£19.99) is just the thing to pamper pets. Including a pet clipper with four attachment combs suited to different fur lengths, maintenance oil to maintain for the blades, cleaning brush, blade cover, pet brush, pet nail file, pet nail clipper, and a set of scissors. The kit also comes with a nylon bag.

Hygienic and stylish, this Hooded Cat Litter Tray (£8.99) provides a practical solution for cat-owners. The tray is made from plastic and has a removable upper for easy cleaning, plus a translucent door to provide privacy whilst keeping bad smells at bay.

During the run up to spring nature-lovers can attract songbirds to their garden with this Premium Nesting Box (£6.99). Available in a range of colours and designs, these detailed bird houses provide a safe haven for Sparrows and Great Tits.

The full range of Aldi’s Pet Event range is available to pre-order online at www.aldi.co.uk/c/specialbuys/pets, from 18^th February and in stores from 22nd February, available whilst stock lasts:

Version Description	Retail
PET CAGE - XL	£39.99
PET CAGE - LARGE	£34.99
PET CAGE - MEDIUM	£27.99
PET GROOMING KIT	£19.99
PET CAGE - SMALL	£19.99
PET BED - XL	£16.99
PLASTIC PET BED - XL	£14.99
PET BED - LARGE	£12.99
MEMORY FOAM MATTRESS	£12.99
PET BED - MEDIUM	£9.99
PLASTIC PET BED - LARGE	£9.99
PET CARRIER - MEDIUM	£9.99
CAT CAVE	£9.99
HOODED CAT LITTER TRAY	£8.99
WATERPROOF DOG COAT	£7.99
COSY PET BLANKET	£7.99
PET CARRIER - SMALL	£7.99
PET CARRIER - SMALL	£7.99
PLASTIC PET BED - MEDIUM	£6.99
PREMIUM NESTING BOXES	£6.99
TOUGH PLUSH DOG TOY	£4.99
PET TOWEL, MAT AND GLOVE	£4.99
SUPER TOUGH DOG TOY	£4.99
PET SPOT ON	£2.99
PET DEWORMER	£2.99
RUBBER PET MAT	£2.99
GRUMPY CAT TOY	£2.49
DOG SHAMPOO & CONDITIONER	£1.99

16
Feb

HOME SWEET HOME – ALDI’S ON TREND SPRING HOME RANGE LAUNCHES 15TH FEBRUARY

Shoppers looking to bring a modern touch to their home need look no further than Aldi’s Spring Home collection. From marble tables and cosy furnishings to lamps and accessories, the range has an array of options to freshen up any home - available to pre-order online at www.aldi.co.uk/c/specialbuys/home from 11^th February and to buy in stores on 15^th February.

Keep up with the most elegant of interiors trends with Aldi’s great quality, fashionable Marble Nest Tables (£49.99 for 2), an absolute must buy for any budding interior designer.
Create a stylish Scandi feel with this contemporary Tripod Floor Light (£49.99) or Tripod Table Light (£24.99) and choose from grey, white or washed wood for an effortless way to create ambiance in any room. Pair with some dimmable Antique LED Lightbulbs (£4.99) for a romantic, vintage look.

Add a touch of hygge to any living room with Aldi’s great-value Tonal Weave Throw (£12.99) and Cosy Cushions (£4.99), available in four different colour options including silver, pink, mauve and natural. Pair with the snuggly Shaggy Rug (£14.99) to give guests a real treat on their feet.

Indulge in an inspirational photo wall with a choice of Aldi’s delightful Canvas Wall Art (£3.99 each) and maintain the simple and sleek vibe by adding some rose gold and silver accents with the Cosy Home Photo Frames (£3.99). Add this elegant yet eye-catching Fob Wall Clock (£19.99), in rose gold or silver effect, to complete the look.
Perfect for any entrance, hallway, or kitchen, Aldi’s chic Spring Washable Mat (£4.99) and Spring Washable Runner (£9.99) are available in a variety of grey and muted pink patterns.
Aldi’s Specialbuys Spring Home range is available in stores nationwide from 15^th February and can be pre-ordered online at www.aldi.co.uk/c/specialbuys/home from 11^th February but be quick, as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Spring Home range is available pre-order online from 11th February and in stores from 15^thFebruary while stocks last.

Description	Price
Tripod Floor Light	£49.99
Marble Nest Of 2 Tables	£49.99
Tripod Table Lamp	£24.99
Fob Wall Clock	£19.99
Shaggy Rug	£14.99
Tonal Weave Throw	£12.99
Spring Washable Runner	£9.99
Door Butler Mat	£7.99
Spring Washable Mat	£4.99
Antique Led Lightbulbs	£4.99
Cosy Cushion	£4.99
Spring Home Canvas Wall Art	£3.99
Photo Frame	£3.99
Cork Travel Cup Spring	£3.49

9
Feb

ALDI ANTICIPATES VALENTINE’S DAY PROSECCO RUSH

Aldi is gearing up for a bumper-weekend of sales in its wine aisles, as shoppers stock up on great-value sparkling wines ahead of Valentine’s Day.

The supermarket has extended its Valentine’s Day offerings, with a fantastic-value Prosecco Duca Del Poggio, retailing at just £4.99. The range also includes a Crémant De Loire Rosé (£7.99), Giotti Spumante Rosé (£5.99).

The pocket friendly prosecco will sit alongside Aldi’s range of sparkling wines, including the Belletti Prosecco Spumante at £5.99, the award-winning Prosecco Surperiore DOCG (£7.99) and Organic Prosecco (£7.99), and the highly acclaimed Veuve Monsigny Champagne Brut (£10.99).
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, comments: "We are proud to offer customers great-value products without compromising on quality and our fizz range does just that.
"We’re dedicated to sourcing a range of products that suit all tastes and budgets and we are expecting the Prosecco Del Poggio to be a hit with those looking to add a pop to their Valentine’s Day, for less than £5."
The full range is available to buy now in stores and online at Aldi.co.uk.

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK

7
Feb

ALDI HOUSEHOLD LEAPING BUNNY CERTIFICATION

Aldi’s own-brand household cleaning range has been Leaping Bunny certified by Cruelty Free International. The Leaping Bunny certification confirms that Aldi’s own-brand cleaning products have not been tested on animals and Aldi is one of only a few supermarkets across the UK with the certification.

The only globally recognised certification for cosmetics, personal care and household cleaning products, the Leaping Bunny is awarded when a genuine commitment to no animal testing is demonstrated by a company.

3
Feb

“YOU’VE GOT TO BE KITTEN ME!” AMAZING SAVINGS WITH ALDI’S NEW PET EVENT RANGE

2
Feb

GO FLIPPING MAD FOR PANCAKES THIS SHROVE TUESDAY WITH ALDI

Whether you’re planning to whip up a pancake masterpiece, or stick to the classics, supermarket Aldi has everything you need to ensure your Pancake Day doesn’t fall flat. With Pancake Day Specialbuys landing in store from Thursday 8^th February, what could be ‘batter’?

·         For something adventurous and decadent, try Aldi’s Chocolate & Hazelnut Crepes, which cost only £0.85 for a pack of six. The individually wrapped, time saving crepes are easy to serve and perfect to eat on the go.
·         If you prefer classic pancakes then Green’s Traditional Pancake Mix available in Classic and Golden Syrup (£0.89) couldn’t be easier. With all the essentials done for you - all you have to master is your flipping skills.
·         Those in a hurry, can’t go wrong with the pre-made Village Bakery Sweet Pancakes (£0.99 for eight) – perfect to eat with Lyles Squeezy Golden Syrup (£0.89, 325g) for those who love added sweetness or Aldi’s Specially Selected Peanut Butter (350g, £1.69) for some extra indulgence.

Fancy a fruity topping? Take advantage of Aldi’s fresh Super Six offers from 1^st February:

Plums (400g) £0.49 - Was £0.75
Limes (5 pack) £0.89- Was £1.19
Mini Pears (5 pack) £0.45- Was £0.69
Easy Peelers (600g) £0.89 - Was £0.97
Lemons (450g) £0.59 – Was £0.89
Blueberries (150g) £0.89 - Was £1.19

Fancy topping your pancake with something a little different this Shrove Tuesday? Put a fun twist on a classic with Aldi’s Specially Selected Candied Bacon. Available to buy in store from the 8^th February, get 14 Specially Selected British Outdoor Bred Oak-Smoked, Dry-Cured Streaky Bacon rashers for just £2.29. But hurry, as with all Specialbuys, one they’re gone, they’re gone!

-ENDS-

For more information, please contact the Aldi Consumer Press Office on: T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

2
Feb

ROSES ARE RED, VIOLETS ARE BLUE, ALDI HAS THE PERFECT VALENTINE’S FLOWER TO SAY, I LOVE YOU

There are many ways to say I love you this Valentine’s Day, but there is no denying a bouquet of flowers is the most romantic. From Sunday 4^th February, the UK’s lowest-priced supermarket, Aldi has the perfect flowers to say I love you… in your own unique way. From secret admirers to long term romantics, you'll fall in love with what's on offer at Aldi this Valentine's Day.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, says: “Aldi knows the perfect bouquet of flowers are essential to show loved ones how special they are. This year that special gift doesn’t mean breaking the bank because Aldi’s gorgeous selection of Valentine’s bouquets guarantee beautiful quality flowers at affordable prices.”

Red Roses
Make theirs a Valentine’s to remember by treating them to a bouquet they’ll never forget with Aldi’s Valentine’s Rhodos Bouquet, £30.00. This premium bouquet has everything but the premium price tag. Filled with a mix of 24 rhodos and burgundy roses and three red hypericum, this bouquet is the creme-de-la-creme of what Aldi has to offer this season.
Say I love you 100 times with Aldi’s Specially Selected 100 Sweetheart Roses, £25.00, this grand gesture is the ultimate display of affection. Choose between a full bloom of deep red roses or complimenting shades of both pink and red.

If bigger, fuller looking red roses say everything you need to say, then pick up Aldi’s new Specially Selected Ever Red Bouquet, £25.00. These stunning 12 ever red roses with three cinerea will set the mood perfectly for Valentine’s Day.

With red roses being the classic token of love, surprise you loved one with Aldi’s Luxury Freedom Roses, £15.00 this Valentine’s Day. Complemented with 12 rhodos red roses, this bouquet offers luxury looking roses at a fraction of the price.
A dozen red roses is a classic Valentine’s gift that never goes out of style. So, treat someone special to Aldi’s Dozen Red Roses, £5.00. This stunning bouquet of 12 furiosa roses will guarantee a smile on your loved one’s face this Valentine’s Day.

Make your sweetheart feel extra special this Valentine’s Day with something new and different this year. Aldi’s 24 Stems Top Secret Indian Rose, £10.00 offers a twist on your classic rose bouquet, with a lighter more intimate selection of Indian roses.

Mixed Bouquets
Go crazy in love for Aldi’s Specially Selected Luxury Mixed Rose Bouquet, £20.00. Filled with a selection of gorgeous pink and purple roses, green bells and cordyline, this stunning bouquet will have you picking up two!

Everyone wants luxury flowers without the luxury cost, lucky Aldi’s Luxury Valentine’s Bouquet, £10.00 delivers just that in time for Valentine’s Day. With luxury romance offering a beautiful bloom of pink and purple flowers and luxury passion displaying 12 stems of deep red and pristine white flowers, choosing between the two will be difficult.

Single Roses
Saying ‘I love you’ can be as simple as a single red rose. Sometimes less really is more, with Aldi’s new Rose in Cone, £2.50 you can choose from Madam Red or Monte Carlo Rose. Opt for something with a touch more opulence with Aldi’s Specially Selected Premium Red Rose in Vase, £3.50. This gorgeous ever red rose is stored inside a glass vase with a hanging red heart, a true display of love and passion.
Or if you’re feeling extra romantic, add one of Aldi’s new Valentine’s Balloon Picks, 0.99p or Aldi’s Valentine’s Decorative Picks, £2.09 to your beautiful bouquet of flowers, for a keepsake Valentine’s treasure.

Aldi’s Valentine’s Flowers are available in-store from on Sunday 4^th February, but hurry as with all Specialbuys once they’re gone, they’re gone!

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

2
Feb

ALDI’S £3.49 SPECIALLY SELECTED WAGYU MEATBALLS ARE BACK BY POPULAR DEMAND

Following their sell out success in October, supermarket Aldi’s Specially Selected Wagyu Meatballs are back. The delicious meatballs cost just £3.49 (340g) for 12, available in store from Thursday 1^st February. But as with all Specialbuys, you’ll need to be quick as when they’re gone they’re gone!

Made with premium quality wagyu meat sourced from cattle that are bred and grass-fed on New Zealand pastures, each pack contains 12 seasoned meatballs with a wonderfully sweet, nutty flavour. A great way to upgrade a much-loved classic spaghetti dish or casserole for a family of four.

Also, look out for the Super 6 meat deals also in store from the 1^st February:

Ready to Cook Kale Pesto Chicken Breasts - £2.99, 264g
Hotpot Pork Sausages - £2.19, 400g
Tomato and Chorizo Mussels - £1.79, 450g
Ready to Cook Tandoori Chicken Thighs - £2.99, 405g
Maple Belly Slices - £2.89, 450g

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

2
Feb

Celebrate the Winter Olympics with Aldi’s Team GB Champagne

In celebration of the Winter Olympics in PyeongChang, Aldi has unveiled its award-winning Veuve Monsigny Champagne Brut NV in a limited edition, commemorative bottle.
The Team GB Champagne (£12.99) will be available in store from 8^th February. The champagne is delicate on the nose with an appealing bouquet of ripe apples, floral hints, soft red fruit yielding to gentle patisserie notes. With kicks of citrus, soft baked apple and strawberries, this Champagne is extremely well balanced.
On sale just in time for the opening ceremony of the Winter Olympic on 9^th February, the striking bottle is emblazoned with the Union Jack flag, Team GB logo and Olympic rings, providing the perfect tipple to celebrate with during the games!
Julie Ashfield, Joint Managing Director of Corporate Buying, comments: “We’re excited to be continuing our support for Team GB during the 2018 Winter Olympics, and will be cheering the team on throughout the games. Our limited edition Veuve Monsigny Champagne Brut NV is the ideal way for our customers to join us in celebrating Team GB’s success.”
Aldi is proud to be fuelling Team GB at the 2018 Winter Olympics at PyeongChang, as the team’s official supermarket sponsors. Aldi is excited to have recently extended its commitment to the Tokyo 2020 Olympic Games.

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2
Feb

ALDI RESEARCH REVEALS AN OLYMPIC EFFORT IS REQUIRED TO GET KIDS HEALTHY

Aldi explored healthy eating habits of 1,000 children and reveals areas for improvement
Aldi’s Get Set to Eat Fresh programme with Team GB is committed to improving the healthy eating habits of 1.2 million children by 2020
Following the research, and to help reach the ambitious target, Aldi has launched a ‘Design a Bag’ competition to encourage young people to eat fresh fruit and vegetables

As part of the Get Set to Eat Fresh campaign, in partnership with Team GB, supermarket Aldi has spoken directly to 1,000 children aged 7-14 to find out about their healthy eating habits, and address areas where improvements need to be made.

The research shows that many children still eat unhealthy food on a regular basis:

36% eat chocolate, cakes and biscuits at least once a day
50% have fast food/ takeaways at least once a week
23% have fizzy drinks at least once a day

Although many children still regularly eat unhealthy foods, encouragingly, over two-thirds (66%) of children eat fruit at least once a day and 61% eat vegetables. That said, the research revealed a drop-off in healthy eating habits between primary and secondary school aged children, with 72% of 7–8 year olds likely to eat fruit daily compared to only 59% of 13–14-year olds.

Encouragingly, the research showed a strong interest from children wanting to eat more healthily; 41% want to eat healthier foods more often and older children especially were keen to eat fewer sweets, chocolates and cakes (27%). Almost half (45%) said the most effective way to teach children about eating healthily was through lessons in school and talking to teachers.

In response to the findings, and to help achieve the target of inspiring 1.2 million children across the UK to improve their healthy eating habits, Aldi has launched a ‘Design a Bag’ competition.

The ‘Design a Bag’ competition is the next phase of Aldi and Team GB’s Get Set To Eat Fresh programme. The nationwide competition will challenge young people aged 5–14 to get creative and design a re-usable ‘bag for life’ that will inspire others to eat fresh fruit and vegetables. The winner will see their bag on sale in Aldi stores from September.

Oliver King, Managing Director of Corporate Responsibility at Aldi, said: “The Get Set to Eat Fresh programme is committed to providing teachers with the resources they need to teach children about eating, and cooking with, fresh healthy food.

“Aldi continually look at ways to improve the existing resources we offer, and speaking to children directly to find out more about their eating habits, and what they need and want to improve, is a key part of our commitment to the programme. We’re encouraged that young people want to make better food choices, and we’re constantly thinking of new ways to get children engaged in healthy eating.”

The competition, which launches the day before Team GB are set to compete for gold at the PyeongChang 2018 Olympic Winter Games will be judged by Team GB’s favourite brothers, Alistair and Jonny Brownlee.

Commenting on the competition, Olympic Gold Medal Winner Alistair Brownlee said: ‘The Get Set to Eat Fresh campaign is going from strength to strength. The Design a Bag competition is another great way to get young people thinking about how to eat a healthier diet.”

Winter Olympic Gold Medallist, Lizzy Yarnold added: “Educating children on the importance of fuelling their bodies with the right foods is something Alastair, Jonny and I are passionate about. The resources offered as part of the Get Set to Eat Fresh campaign can help teachers bring this important topic to life in a fun, interactive and engaging way.”

For more information about Aldi’s partnership with Team GB visit www.aldi.co.uk and for resources and more information about the competition, including T&Cs, please visit: www.getseteatfresh.co.uk/designabag

ENDS

26
Jan

ALDI GETS CRAFT-Y WITH LATEST WINE LAUNCHES

This month, Aldi is launching a selection of organic, low sulphur and low alcohol tipples to tap into the desires of health-conscious wine drinkers. From a spicy organic red to a refreshing Fairtrade Chenin Blanc, the seven-strong collection features an array of different styles to suit those looking for a low ABV wine and ecologically aware wine fans.

Craft & Origin Gluten Free Cabernet Sauvignon Merlot (£1.99, 25cl)
Available in-stores nationwide from 22^nd January 2018
A lively red wine bursting at the seams with ripe fruit flavours of cherry, plum and dark chocolate. Ideal with a burger in a (gluten free) bap.

Craft & Origin Organic Red (£1.99, 25cl)
Available in-stores nationwide from 22^nd January 2018
A sweetly fruity and vibrant red wine with a saucy kick. Great to enjoy with a spicy curry.

Craft & Origin Fairtrade Chenin Blanc Grenache (£1.99, 25cl)
Available in-stores nationwide from 22^nd January 2018
A massively refreshing and juicy white wine with a bounty of tropical, apple and citrus flavours. Sip this cold, on its own, or alongside a free-range chicken dish.

Craft & Origin Moscato Rose (£1.99, 25cl) – Low Alcohol
Available in-stores nationwide from 22^nd January 2018
Carefree, fizzy and wild - this rosé is low in alcohol but high on taste. Serve chilled.

Origin Pure No Sulphur Added Cabernet Sauvignon (£5.69, 75cl)
Available in-stores nationwide from 22nd January 2018
This beautiful red wine from South Africa holds classic notes of blackberries, which dominate both the nose and the palate. Unlike virtually all wines produced, this one is made without the addition of any sulphites, making it as nautral and pure as it gets.

Frizzante Rosé (£3.49, 75cl)
Available in-stores nationwide from 22^nd January 2018
A light and refreshing sparkling rosé, with an ABV of just 5.5%. Hailing from the region of Valencia, Spain, it has a sweet, luscious berry and rosewater aroma and is a fantastic companion to any dessert.

Featherweight White Zinfandel (£2.99, 75cl) – Low Calorie
Available in-stores nationwide from 22nd January 2018
The Featherweight White Zinfandel is an expertly crafted blend using Californian White Zinfandel grapes, with a beautifully natural, vibrant pink colour and luscious, fresh strawberry aromas. The wine has a lively, full flavour of fruit juices. At only 5.5% ABV, it is the perfect aperitif and a great companion to fruity desserts. Per 125ml serving, the wine contains just 57 calories.

Featherweight Italian Pinot Grigio (£2.99, 75cl) – Low Calorie
Available in-stores nationwide from 22nd January 2018
This Featherweight Italian Pinot Grigio includes the finest Italian grapes and features a typical straw yellow colour. The wine has fresh, crisp citrus notes with white peach aromas, as well as a full flavour with lasting finish. At only 5.5% ABV, it pairs beautifully with a light salad or seafood dish. Per 125ml serving, it contains just 52 calories.

80 Acres Carbon Neutral Shiraz Viognier 2015 (£5.69, 75cl) – Carbon Neutral
Available in-stores and online nationwide now
This delicious red has plum and blackberry flavours, coupled dark chocolate notes and a lusty finish that will keep drinkers satisfied for longer.

80 Acres Carbon Neutral Cabernet Shiraz Merlot 2015 (£5.69, 75cl) – Carbon Neutral
Available in-stores and online nationwide now
This luscious shiraz merlot is made from three classic red grapes: cabernet, shiraz and merlot. With an underlying hint of dark chocolate and blackcurrant aromas, this wines velvety finish makes it an indulgent pairing to red meats.

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For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK

Notes to editors:
Aldi is the UK’s fastest growing and fifth largest supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 31/12/2017, Aldi grew sales by 16.8% and has a 6.8% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi is the UK’s highest paying supermarket. Store Assistants will receive a minimum hourly rate of £8.85 nationally and £10.20 in London from 1st February 2018. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
·         Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·         Aldi has a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
·         Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
·         In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
·         Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

25
Jan

ALDI’S LUXURY ROOM SPRAY RETURNS...AND THIS TIME IT’S HERE TO STAY

Supermarket Aldi has announced the return of its luxury room spray range, which went on sale as a Specialbuy in December and quickly gained favour with customers. The collection proved so popular in fact that it is set to return permanently in stores across the UK from 23^rd January.

The luxe 100ml spray comes in three beautiful scents: Lime, Basil & Mandarin, Pomegranate, and Freesia & Pear, and at just £3.49 each, customers can save over 86% compared to premium brand, Jo Malone.[1]

The sprays join Aldi’s successful range of luxury candles and diffusers, all of which have been inspired by premium brand, Jo Malone. Aldi’s luxury collection offers customers the chance to indulge in guilt free luxury all year round, without breaking the bank.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “Aldi’s luxury home fragrance range is yet another example of our ongoing commitment to offer premium products at everyday low prices.”

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

[1] Jo Malone – 175ml room sprays costing £45.00 (£25.71 per 100ml) https://www.jomalone.co.uk/product/11913/22239/for-the-home/room-sprays/lime-basil-mandarin-scent-surround-room-spray

19
Jan

Celebrate Burns Night with a Scottish feast - brought to you by Aldi!

Do you want to celebrate Burns Night with a proper Scottish feast? This year Aldi is bringing some of Scotland’s most popular and delicious dishes in store to give you the opportunity to celebrate Burns Night the right way! From Scottish Venison Steaks to Black Pudding, to Haggis, Neeps & Tatties to Scotch Pie, plenty of scrumptious Scottish dishes will be available in stores from Sunday 21^st of January but be quick, as with all Specialbuys once they’re gone, they’re gone!

Full list of products included below and images attached, please do let us know if you need any further information.

Specially Selected Scottish Vension Steaks - £4.99, 250g

Specially Selected Scottish Black Pudding – 99p, 250g

Delicious as part of a full Scottish breakfast.

Haggis, Neeps & Tatties - £1.29, 340g

Burns Night wouldn’t be the same without this ever-popular dish.

Hall’s Haggis - £1.49, 454g

A great Scottish tradition and the world’s favourite haggis.

Scotch Pie – 89p, 2 pack

A traditional crusted pie with delicious beef filling – perfect for a Scottish celebration!

19
Jan

SAY ARRIVEDERCI TO DREARY JANUARY WITH THE ‘WE LOVE ITALIAN’ RANGE AT ALDI

January blues getting you down? Brighten up your mealtimes with supermarket Aldi’s ‘We love Italian’ Specialbuy event in store from the 21^st January - you’ll be making everyone say, ‘Mamma Mia’ with your delicious, Italian-inspired dishes!

Aldi’s ‘The Deli’ Balsamic Glaze (£1.09) is the showstopper. Made from Aceto Balsamico di Modena IGP and concentrated grape mist, the soft acidic taste is delicious for drizzling over salads, tomatoes or mozzarella cheese. Priced at only £1.09 for 250ml, the squeezy bottle also makes it perfect for decorating plates of food.

Italy is of course famous for its pasta, so why not whip up a delicious feast using Specially Selected Large Pasta (£1.29) which is inspired by Neapolitan dishes in Southern Italy with its ‘Paccheri’ and ‘Fusilloni’ shapes. Get the perfect sauce with the help of Aldi’s Italian Spice Mill available in Chilli, Garlic and Chilli, Italian Herbs, Garlic, Pizza Mix or Pasta Mix (99p). Finally, top it off with the Italian Grated Cheese (£2.49) and you’ll rival the classic Pasta Pomodoro!

Complement your meal with a glass of the Nero di Troia (£5.99) – originating in Puglia, Southern Italy, the complex aromas of red fruits and spices of this wine give it a pleasant and soft finish. It’s perfectly paired with meats, elaborate sauces and medium-aged cheese.

After your meal, why not finish with a taste of Italian summer with Gianni’s Neapolitan ice cream, £1.49 – or channel your inner barista and treat yourself to a delicious cup of steaming coffee, with Aldi’s Italian Nespresso Compatible Coffee Pods available in Cappuccino or Latte (£2.99)? The perfect way to finish your Italian feast!

With prices starting from just 99p you better be quick because as with all Specialbuys, once it’s gone it’s gone! For more Italian products, recipes and inspiration visit aldi.co.uk.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

19
Jan

DISCOVER ALDI’S WINE FESTIVAL

This February, Aldi will be launching 12 new and exciting wines in store and online as part of its Wine Festival collection.

The range has been carefully curated by Aldi’s expert wine buying team, and brings together a collection of ‘strangely familiar’ wines including ‘Spanish’ grapes from Australia, a Chardonnay from Transylvania, and the Zibibbo grape from Sicily.

The range will be available in store and at www.aldi.co.uk/c/wines from 1st February and is priced from £4.99 - £9.99.

REDS

Odd Lot 2015 (£9.99, 75cl)
Available in stores and online from 1^st February nationwide
A bold, rich blend of petit sirah and petit verdot grapes, this red is deliciously daring and is sure to make a statement. Originating from the Monterey County in California, it’s the perfect bottle to wow guests at a dinner party.

Australian Shiraz-Tempranillo 2016 (£6.99, 75cl)
Available in stores and online from 1^st February nationwide
An Australian wine with a Spanish twist - inspired by the colourful laneways of Spain, this Australian Shiraz-Tempranillo is bold, rich and fully charged. Made to be enjoyed in the sunshine, sharing a plate of Tapas with friends.

Don Tomas Argentinian Syrah 2016 (£7.99, 75cl)
Available in stores and online from 1^st February nationwide
Red wine connoisseurs can enjoy a glass of this Argentinian tipple as an after dinner treat. With deep flavours of fig and blackcurrant, its rich blend is combined with a sweet vanilla spice.

Earth’s Essence Shiraz 2017 (£6.99, 75cl)
Available in stores and online from 1^st February nationwide
Unlike your usual bottles of wine, no sulphites have been used in this unique wine. Instead, the delicious fruit has been preserved using the natural properties of rooibos and honey bush. Resulting in a juicy looking, spicy tasting Shiraz - made in an all-natural way.

Quisco Chilean Malbec 2016 (£6.99, 75cl)
Available in stores and online from 1^st February nationwide
This sumptuous red originates from the Los Catus Vineyard in the heart of the Colchagua Valley in Chile. Deep and spicy, this satisfying tipple is can be enjoyed alongside a hearty roast dinner.

WHITES

Noctilo Transylvanian Chardonnay 2017 (£4.99, 75cl)
Available in stores and online from 1^st February nationwide
Chardonnay lovers are sure to enjoy this Transylvanian tipple. Rich and luscious, its melon and peach notes are deliciously refreshing, with a creamy vanilla finish to round things off.

Zibibbo 2016 (£5.99, 75cl)
Available in stores and online from 1^st February nationwide
Hailing from Sicily, this crisp white wine is fabulously fruity. With apricot and orange blossoms, it’s a refreshing wine which is best enjoyed as a relaxing aperitif in the evening.

Terre de Brume Costieres de Nimes Blanc 2017 (£5.79, 75cl)
Available in stores and online from 1^st February nationwide
You’ve tasted the red, now try the white! Less common that the red, this wine from the south of France, is the perfect accompaniment to an indulgent plate of fish and chips.

Los Gansos Chilean Gewurztraminer 2017 (£6.99, 75cl)
Available in stores and online from 1^st February nationwide
Vibrant and fruity, this white is particularly expressive with sweet flavours of lychee and stone fruits. Gather friends together and enjoy a glass with a signature Chinese or Indian dish.

Cococciola 2016 (£4.99, 75cl)
Available in stores and online from 12^th February nationwide
A rare find in the UK, Cococciola hails from the Italian region of Abruzzo. Clean and fresh with hints of apple and apricot, it has a zingy acidity which is incredibly moreish. Say ‘Saluti’ and enjoy with a delectable seafood dish.

White Rioja 2016 (£5.79, 75cl)
Available in stores and online from 1^st February nationwide
Rioja is red, right? Not always! This one is made from the unusual white form of the red Tempranillo grape. If you’re a fan of Rioja red wine, but fancy a white, try this delicious dry and fruit-laden version instead.

South African Pinot Grigio 2017 (£5.99, 75cl)
Available in stores and online from 1^st February nationwide
Known as ‘The Grape White’, the adventurousness of this quirky pinot grigio is inspired by the great white sharks that brave the icy waters in pursuit of fun on the coast of False Bay in South Africa’s Western Cape. This elegant white wine has subtle lemon and peach notes, with a crunchy and fresh acidity to awaken the senses.

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print

Notes to editors:
Aldi is the UK’s fastest growing and fifth largest supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 31/12/2017, Aldi grew sales by 16.8% and has a 6.8% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
The company’s current achievements and initiatives include:

Aldi is the UK’s highest paying supermarket. Store Assistants will receive a minimum hourly rate of £8.85 nationally and £10.20 in London from 1st February 2018. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
Aldi has a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

19
Jan

ALDI GETS CRAFT-Y WITH LATEST WINE LAUNCHES

3
Jan

ALDI’S LACURA BEAUTY RANGE LEAPS INTO 2018 WITH CRUELTY FREE INTERNATIONAL CERTIFICATION Supermarket has made shopping for cruelty free beauty products easily accessible, without breaking the bank

If you’re a fan of Aldi’s award-winning Lacura range, take note! The supermarket has announced its Leaping Bunny certification from Cruelty Free International, showing that none of its own brand Lacura beauty products are tested on animals.

The only globally recognised certification for cosmetics, personal care and household cleaning products, the Leaping Bunny is awarded when a genuine commitment to no animal testing is demonstrated by a company.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “We know customers are looking to buy affordable and quality health and beauty products from brands they can trust. With the new Leaping Bunny logo shown on all CFI approved own-brand products, our customers can now shop these categories with even more confidence.”

Loved by beauty-fanatics for its award-winning products, Aldi’s Lacura health and beauty range is made up of everyday bathroom and beauty essentials, many of which are comparable to designer brands. Beauty-lovers can get their hands on the high quality and cruelty free products both online and in-store, all year round.

Helping to protect skin from premature ageing, Lacura’s Q10 Anti-Wrinkle Day Cream and Anti-Wrinkle Night Cream cost just £1.69. Aimed at women of all ages, the Q10 products contain hyaluronic acid and coenzyme Q10, which work to give skin a plump and more youthful appearance.

The Q10 range also includes a Restorative Day and Restorative Night Cream (each £1.69), made with coenzyme Q10 and avocado oil, which work to enhance skin’s appearance and reduce signs of ageing.

Lacura Smoothing Face Scrub (£0.99) gently exfoliates skin, to keep it looking bright and healthy. Created for all skin types, this mild formulation doesn’t contain any perfumes or colour and is suitable even for those with sensitive skin. Lacura Gentle Face Wash Gel (£0.99) is packed with Pro-Vitamin B5, which helps to soften and gently cleanse the skin, making it an essential item for any skincare routine.

High Street inspired Lacura Shampoo and Conditioner
Inspired by John Frieda’s Sheer Blonde range (costing £6.99 per bottle) Lacura’s Beautiful Blonde Shampoo and Conditioner (£1.49 per bottle) has been created with sunflower and chamomile extracts. This range also includes Lacura No More Frizz and Radiant Brunette Shampoo and Conditioners (also £1.49 per bottle).

Lacura Sensations Shampoo and Conditioner (£0.85) rivals the Herbal Essences equivalents (costing £2.00 per bottle). This range includes the Sensations Shine Shampoo and Conditioner, containing rose and silk extracts to enhance your hair’s radiance, Sensations Hydrate Shampoo and Conditioner for dry and damaged hair and Sensations Colour Shampoo and Conditioner to protect against colour fade. Each range will leave your hair looking and feeling fabulous!

Looking for more cruelty free products? Why not try Aldi’s own brand household products all of which have received Leaping Bunny certification too?

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Copy to be approved to be included in future Lacura press releases:

Aldi’s Lacura range is Leaping Bunny certified. One of the few supermarkets across UK and Ireland to guarantee its beauty ranges are not tested on animals, Aldi’s Leaping Bunny certification from Cruelty Free International confirms that no own brand Lacura beauty products are tested on animals.

The only globally recognised certification for cosmetics, personal care and household cleaning products, the Leaping Bunny is awarded when a genuine commitment to no animal testing is demonstrated by a company.

21
Sep

Aldi launches NEW flavours to its Specially Selected Farmhouse yogurt range

· From classic to adventurous the range comprises four fruit and vegetable variants
· Each yogurt costs just 69p per 140g pot

Discount supermarket Aldi is adding autumn inspired fruit and vegetable yogurts to its luxurious Specially Selected range, which will be available in stores nationwide from 27^th September, for just 69p (140g).

The collection of four Specially Selected Farmhouse Yogurts, created exclusively for Aldi, have been produced by award-winning, Devonshire based Langage Farm. The flavours, which range from classic to adventurous, sweet to savoury, offers something for everyone:

New this autumn:

Blood Orange and Cranberry –a rich blood orange flavour with delightful cranberry
Beetroot and Apple – an innovative combination of British beetroot and apple. The beetroot’s typical earthy flavour is nicely balanced with the sweetness of apple

Also in the range:

Raspberry – blended with raspberry pieces to create a beautiful fruity taste
Lemon Curd –a beautiful balance of creaminess and sharpness of lemon curd with its distinctive citrus flavour

Made with 100% British milk, the deliciously indulgent and creamy yogurts have a layer of compote and come packaged in a beautiful, re-useable, glass jar.

Paul Winterton from Langage Farm said: “We’re proud to use 100% British milk in our produce from our herd of over 250 Jersey and Guernsey cows who roam freely in the beautiful Devonshire countryside. We’re passionate about producing exceptional produce, with a local touch and can’t wait to hear what people think of the little pots of luxury.”

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi said: “The Specially Selected Farmhouse Yogurts are our most luxurious yet. We’re proud to be supporting UK, family run businesses such as Langage Farm, to bring our customers the very best of British. At just 69p per yogurt, customers can afford to indulge, without breaking the bank.”

For more information on the full range of premium yogurts, visit: https://www.aldi.co.uk/search?q=yogurt:popular&page=0

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For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

27
Jan

Super sales see Aldi selling coconut oil all year round

Aldi becomes the first discount supermarket to permanently offer Coconut Oil to its customers
Own-label Coco Loco Coconut Oil will cost up to 40% less than similar products
The supermarket sold 60,000 units in just one week
Permanently on Aldi’s shelves from 8th February 2016

Aldi has announced that it is to become the first discounter to sell coconut oil permanently, due to its huge popularity with customers.

The supermarket’s Coco Loco Coconut Oil sold out within days of going on sale when it was first introduced to customers as a Specialbuy in September 2015.

After selling 60,000 units sold in just one week, Aldi increased the stock levels by 98 per cent when Coco Loco was introduced again in January 2016, in order to meet customer demand.

Sales of coconut oil have more than tripled nationally in the past year, from £4.4m to £14m, according to market researcher Kantar World Panel (52 weeks ending 13th September 2015). Favoured by A-list celebrities including Gwyneth Paltrow and Miranda Kerr, coconut oil is famed for its versatility. It can be used for healthier frying, mixing in salads as a dressing, in smoothies and even as a beauty treatment.

In response to growing customer demand in the UK, Coco Loco Coconut Oil, made from organic, 100% raw pressed coconut oil will be available in all Aldi stores from 8th February 2016 and the discounter has promised to secure the price at just £2.99 for 300ml.

The low price means it will cost up to 40 per cent less than similar coconut oils sold at supermarkets and health food shops. In contrast, Asda is selling The Groovy Food Company Organic Virgin Coconut Oil at £4.00 for 283ml, with the same product also being sold at Tesco for a more costly £5.99.

Health-food specialist Holland & Barrett’s Perfectly Pure Coconut Oil is priced at £15.49 for 453g, offering customers a saving of over £2.40 per 100ml when they choose to shop at Aldi.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Coco Loco Coconut Oil has proven to be hugely popular with our customers. Its unbeatable combination of high quality and great value makes it extremely attractive to shoppers.”

“By making Coco Loco Coconut Oil part of our core all year round range, we’re offering our shoppers another reason to make healthy choices at affordable prices both in the kitchen and in their beauty regimes.”

For more information about Aldi’s product offering please visit www.aldi.co.uk.

19
Jan

Aldi begins selling online in the UK

New website www.aldi.co.uk selling award-winning wines by the case
Over 90 wines available online including rosé, sparkling and premium ranges
1 in every 13 bottles of wine purchased in the UK is currently bought in an Aldi store
Varieties of Aldi’s premium Lot Series now available exclusively online
Aldi is investing £35m to establish online platform

Aldi today (19/01) launches its online shopping service, offering an extensive range of award-winning wines by the case.

More than 90 different wines are available at www.aldi.co.uk. These include best sellers from the existing in-store range, and a number of varieties from Aldi’s premium Lot Series, which can only be bought online.

Aldi’s commitment to selling wines of outstanding quality at affordable prices has proven popular with UK consumers.

1 in every 13 bottles of wine purchased in the UK is currently bought in an Aldi store, with Champagne sales even higher at a staggering 1 in every 12 bottles. In addition, more than 10,000 bottles of wine from the retailer’s Exquisite Collection are sold per week, with year on year sales up 33 per cent between 2014 and 2015.

The online launch is part of the retailer’s long-term strategy to make Aldi’s unique combination of award winning quality at everyday low prices available to as many people as possible, particularly those who are not located near a store.

Aldi is investing £35m to establish its eCommerce operation and will expand the service in Q2 to include non-food Specialbuys such as premium cycling wear, electrical items, camping equipment, clothing, gardening and DIY tools.

Matthew Barnes, CEO of Aldi UK, said: “We’re applying our well established Aldi principles of simplicity and efficiency to our new online operation. All of the wines available in our stores are being sold alongside a limited number of online exclusives.

“In 2015, Aldi was named Multiple Wine Retailer of the Year and one in every 13 bottles of wine purchased in the UK was bought from an Aldi store. Starting with wines is a logical first step for us. It’s a stand-out category for Aldi and often the entry point for customers who haven’t shopped with us before.

“We regularly receive feedback from customers who are astonished by the outstanding quality of our wines and so we’re particularly keen to expand their availability into new parts of the country where we don’t currently have physical stores. Selling online is an important step forward for our business.”

Aldi currently operates over 630 UK stores and plans to open a further 83 this year. The retailer is on course to reach 1,000 stores by 2022.

Aldi’s online service is available to consumers throughout the UK, with the exception of Northern Ireland.

Free delivery will apply for all orders over £50. For orders under £50, a standard delivery charge of £3.00 is applied. Customers can also collect their orders from over 5,500 Collect+ locations.

Return to Aldi.co.uk

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