Product News
ALDI LAUNCHES TONGUE-IN-CHEEK AD RIVALLING DESIGNER FRAGRANCE ADS
11 June, 2026BRITS GET MORE COMPLIMENTS WEARING BUDGET SCENTS THAN DESIGNER ONES, ALDI REVEALS AS IT LAUNCHES NEW FRAGRANCE AD
Brits are ditching expensive designer fragrances in favour of affordable alternatives, according to new research by Aldi.
Research found two thirds of Brits (67%) believe cheaper perfumes and aftershaves smell better than luxury originals, while more than half (57%) say they’ve received more compliments wearing affordable fragrances than designer scents.
Product News
ALDI LAUNCHES FATHER’S DAY RANGE INCLUDING HUGE GODFATHER STEAK AND NEW ‘FLAT IRON MAN’ STEAK
10 June, 2026- The supermarket’s epic Father’s Day meat range also includes the return of the legendary 28oz ‘Godfather’ Rump Steak and a new luxurious Flat Iron Steak
- The range is landing in stores from 15th June
Business News
ALDI’S UNBEATEN RUN CONTINUES AS IT IS CROWNED WHICH? CHEAPEST SUPERMARKET FOR MAY
4 June, 2026- Consumer champion Which? has named Aldi the UK’s Cheapest Supermarket for May – a 100% record in 2026 which extends back to November 2025
- Shoppers can save a total of £67.19 by switching from Waitrose to Aldi
Business News
ALDI INVESTS £500M IN BRITAIN’S LARGEST SUPERMARKET WAREHOUSE
28 May, 2026- Aldi marks the start of initial operations at Britain’s largest supermarket Distribution Centre, employing 1,000 people
- By significantly improving efficiency, once fully operational the warehouse will play a key role in ensuring Aldi remains the UK’s lowest-price supermarket for years to come
Aldi, Britain’s biggest discounter, has made the first delivery from its new Distribution Centre at Bardon in Leicestershire, marking the start of the first phase of operations at the UK’s largest supermarket warehouse.
Business News
ALDI ANNOUNCES £5BN BOOST FOR BRITISH FARMERS
28 May, 2026Aldi has announced a £5 billion investment in British farming and food production through a series of long-term agreements with UK suppliers.
The supermarket said the deals will give farmers and producers greater certainty to invest in their businesses while helping strengthen British food supply chains.
The agreements, which typically last at least two years, cover fresh fruit and veg, dairy, meat and eggs, with Aldi aiming to source 50% of its domestic produce through long-term agreements by the end of 2027.