Aldi Media Centre

‘Supermarket Own Brand Spirits Range of the Year’ is awarded five medals by whisky experts
Aldi’s Glen Marnoch Speyside Single Malt beat rivals more than double its price
Range praised alongside well-known brands Johnnie Walker and Ballantine’s
Results come at a time when whisky is as popular as gin to drink at home[1]

(31st July 2017) Five of discount supermarket Aldi’s own label whiskies have been praised by industry experts, and awarded top medals at the renowned Spirits Business Scotch Whisky Masters - beating off competition from bottles costing more than double the price.

Aldi’s Smooth, rich vanilla and toffee flavours
Glen Marnoch Speyside Single Malt Scotch Whisky (£17.49)Smooth, rich vanilla and toffee flavours
Smooth, rich vanilla and toffee flavours
was a firm favourite amongst judges, who awarded it a coveted gold medal, making it victorious over silver medallist The Glenlivet Founder’s Reserve which sells for more than double the price at £37.45[2]. Consumer favourite Highland Black 8-Year-old Whisky (£12.99) was also awarded a silver medal proving that great quality spirits don’t have to cost the earth.

Whisky has seen a boom in 2017, with more than a fifth of Brits enjoying the drink regularly[3]. The tipple is on a par with gin in terms of popularity for home-drinkers, with 12% opting to drink whisky at home over other spirits.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi comments: “Receiving five medals for our range is a fantastic achievement. Whisky has gone through a resurgence in popularity recently and it just goes to show that whisky lovers can enjoy great value products, which have been given the nod of approval by industry experts, without compromising on quality at Aldi.”

This coveted award for Aldi adds to the retailer’s incredibly successful 2017 to date. The retailer’s beers, wines, and spirits have now been awarded a whopping 158 medals in total and was recently crowned Drinks Retailer of the Year at The Drinks Business awards in June, as well as being judged Supermarket Own Brand Spirits Range of the Year at the International Spirits Challenge in July.

The full list of Aldi’s award-winning whiskies is as follows:

Glen Marnoch Islay Single Malt Scotch Whisky (Gold)
Glen Marnoch Speyside Single Malt Scotch Whisky (Gold)

Glen Marnoch Highland Single Malt Scotch Whisky (Silver)
Highland Black 8yr old Whisky (Silver)
Highland Earl Scotch Whisky (Silver)

[1] WSTA Annual Spirits Report 2016 – 12% of British adults opt to drink whisky at home, with 12% choosing to drink gin at home

[2] The Whisky Exchange, price sourced 19/07/17 (www.thewhiskyexchange.com/p/28323/glenlivet-founders-reserve)

[3] WSTA Annual Spirits Report 2016 – 21% of British adult drink whisky

11
Aug

GET YOUR GAME FACE ON WITH ALDI’S TEAM SPORTS RANGE

Looking to see out the Summer on a healthy high? Look no further than Aldi’s Team Sports range, available online and in stores from 31^st August. The range caters for all kinds of outdoor activities, whether it’s family-friendly games or advanced workouts.

Those hoping to tone up will love the Resistance Belt (£14.99), great for helping stretch and strengthen muscles. Likewise, Aldi’s Speed Chute (£9.99) - a parachute designed for resistance training - is another great-value piece of equipment that can help improve both strength and speed.

Fitness-fanatics can improve their agility and stamina with the Training Ladder (£5.99) and Cone Hurdle Set (£5.99), perfect for drills to get the heart pumping. Or, set up team games using Aldi’s quality Relay Football (£8.99) and Training Cones (£9.99) - perfect for kids and adults alike.

The Team Sports range will be available in stores nationwide and online from 31^th August, but be quick because, as with all Specialbuys, once it's gone it's gone!

Aldi’s Team Sports range will be in stores from 31^st August and online from 24^th August, available while stocks last

Description	Price
Resistance Belt	£14.99
Speed Chute	£9.99
Training Cones	£9.99
Relay Football	£8.99
Training Ladder	£5.99
Cone Hurdle Set	£5.99

11
Aug

Huge gluten-free savings to be made at Aldi

In the past two years, sales of gluten-free foods have increased by 44%²with one in five people now buying gluten-free¹.

However, a gluten-free diet comes at a price, often costing three to four times more than ‘regular’ products¹.   But it doesn’t have to cost a small fortune. In addition to its existing gluten-free range, discount supermarket Aldi is extending its gluten-free offering as part of this week’s Specialbuys.

Available in store from 10th August, customers can get their hands on a range of gluten-free foods with prices starting from as little as 99p…. but, customers need to be quick - as with all Specialbuys, once it’s gone, it’s gone!

The Main Event
Quick, easy and bursting with aromatic flavour, these Indian Curry Kits are just £1.99 for a Goan (284g) or Keralan (287g) at home curry.

Take your pick of pasta… choose from 100% Organic Buckwheat Fusilli pasta at just £1.69 per 400g ,100% Red Lentil Penne Pasta or 100% Green Pea Fusilli Pasta both just £1.69 per 250g and 15%³better value than the leading brand.

A Sweet Treat
The hand baked Specially Selected Gluten Free Brownie is a cross between a cake and a soft cookie and made with luxurious Belgian Chocolate. Satisfy your sweet tooth for just £1.59.

Quinoa bars… 30%⁴ cheaper than the leading brand (per bar) you can choose from Pumpkin Seeds, Cashew & Hemp Seeds, Goji & Cranberry, Cacao & Cashew or Coconut & Hemp. Gluten free and only £1.69 (4x35g).

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “Whether it’s out of choice, or out of necessity, buying and eating gluten-free foods shouldn’t come at an increased cost to families. With the ever-changing dietary needs of our customers, it’s our ambition to always meet those needs with a full range of products, at unbeatable prices.”

For more Gluten Free products, recipes and inspiration visit aldi.co.uk

11
Aug

From Rome to Romford, Naples to Newcastle; a Taste of Italy is closer than you think with Aldi

With Brits visiting Italy over 4 million times a year,[i] it’s no surprise that Italian is the nation’s favourite cuisine.[ii] From Thursday 20^th August discount supermarket Aldi, will be helping customers enjoy a taste of Italy (minus the cost of flights and hotels) with an Italian themed Specialbuy event instore.

Aldi’s Specially Selected Aged Balsamic Vinegar (£4.99) is the star of the show. Matured in wooden barrels for a minimum of three years to give a richer flavour, this quality Balsamic vinegar, holds an impressive ‘5 Leaf Rating’ and is the perfect go-to for tasty salad dressings, soups, stews and marinades. What’s more, it’s 56% cheaper than Waitrose’s 1 Aceto Balsamico Di Modena (£11.25).[iii]

For your primo piatto, do as the Italians do and whip up a delicious pasta dish using Aldi’s Specially Selected Bronze Die Tagliatelle (£0.85), Dolmio Special Recipe Red Wine Bolognese Sauce (£1.29) or Dolmio Special Recipe Cherry Tomato, Chilli & Paprika Bolognese Sauce (£1.29) and Italian Seasoning (£0.69). Don’t forget the Part Bake Stone Oven Bread Sticks (£0.99) to help wipe the bowl clean!

Why not side with a refreshing Caprese Salad using Aldi’s Beef Tomatoes for only 49p* paired with generous slices of Specially Selected Buffalo Mozzarella (£0.99), a drizzle of Toscano Extra Virgin Olive Oil (£5.99), and finished with a handful of fresh Basil leaves.

To drink, choose from Aldi’s No Added Sugar Italian Style Soda in Blood Orange, Orange, or Lemon and Mint, only 79p each. And, for the finale, a classic Italian dessert at a fantastic price, snap up a delicious Balconi Tiramisu for just £1.29.

With prices starting from just 69p you better be rapido because as with all Specialbuys, once it’s gone it’s gone! For more Italian products, recipes and inspiration visit aldi.co.uk. Buon Appetito!

[i] https://www.ons.gov.uk/peoplepopulationandcommunity/leisureandtourism/articles/traveltrends/2016

[ii] http://qsrmedia.co.uk/research/more-news/what-uks-favourite-cuisine

[iii] http://www.waitrose.com/shop/DisplayProductFlyout?productId=19824

4
Aug

ALDI CATERS TO DEMAND FOR FIZZ WITH SIX NEW SPARKLING WINES FROM ACROSS THE GLOBE - ALL COSTING UNDER £12

·         Aldi’s Summer Wine Festival provides shoppers with Prosecco alternatives
·         Range includes a first for the retailer - a trendy sparkling red
·         Supermarket sells 90 per cent of all Crémant du Jura sold in the UK

(2^nd August 2017) Discount supermarket Aldi is set to launch its Summer Wine Festival into stores and online tomorrow, 3^rd August – and it includes six sparkling wines, providing alternatives for a nation of Prosecco lovers.

With Prosecco sales at an all-time high, and tipped to increase by a further 36% over the next five years[1], Aldi is encouraging fizz lovers to expand their palate with this specially curated collection. The festival includes a sparkling red, (New Zealand Sparkling Shiraz, £7.99) a premium and traditional Lambrusco Graspa Rossa, £8.99, and an unfiltered South African wine, which has been made with the same method as Champagne (Cap Classique Sparkling Chardonnay, £11.99). In addition to these new discoveries, the range also boasts some more recognisable options, including the premium Pata Negra Vintage Cava, £6.99, an Austrian Sparkling Gruner Veltliner, £8.99 , and zesty Sparkling Sauvignon Blanc, £11.99.

The discount supermarket, which was crowned ‘Drinks Retailer of the Year’ by the Drinks Business Awards in May is leading the charge when it comes to fizz; Aldi’s multi award-winning Exquisite Collection Crémant du Jura, £7.99, currently accounts for 90% of all Crémant du Jura sold in the UK. And while there have been reports of the UK starting to fall out of love with Cava[2], Aldi is bucking this trend, with sales of its Contevedo Cava Brut, £4.95, up by 27% in 2017.

Tony Baines, Joint Managing Director for Corporate Buying at Aldi, comments: “The UK has seen a real Prosecco boom over the last few years but there are more sparkling wines to be discovered. As we were curating our ‘Summer Wine Festival’ we saw an opportunity to introduce some exciting and less well known bottles of fizz for shoppers to try something new. We’ve included six equally delicious sparkling alternatives from around the globe, which shoppers can trust to represent fantastic quality and great value.”

The six new sparklers are part of a 24 strong Summer Wine Festival bottle collection. Other highlights in the range include El Contastera Old Vines Garnacha, £6.99, which is created by Fernando Mora, a man known in the winemaking industry as the ‘Garnacha Guru’; Uva Pirata Petit Vedot, £8.99, which is produced from rare French grape varietals in Spain and comes in a bottle covered by pirate inspired ‘graffiti’, along with Painted Dog Viogner, £6.99, a delicious white wine with a global conscience; 5% of the profit from each bottle sold is donated to the Tusk Trust Conservation Fun to help protect the wild dog - South Africa’s most endangered animal.

The complete Aldi Wine Festival collection is on sale in stores nationwide and online at aldi.co.uk from 3^rd August.

[1] IWSR sales forecasts: https://www.thedrinksbusiness.com/2017/03/prosecco-takes-over-from-discounted-champagne/

[2]In 2016, sales of Cava saw a slight decline, according to IRI figures: http://www.decanter.com/wine-news/freixenet-prosecco-launched-cava-producer-370565/

4
Aug

SUMMER BAKING BARGAINS AT ALDI

From fruity treats and fairy cakes to tempting tray bakes and crowd pleasing picnic cakes, Aldi is making baking easier than ever with its new Summer Baking range, available in stores and online on 27^th August, while stocks last.
Budding bakers can create the perfect cake with this Classic Stand Mixer (£64.99), including a six speed rotary control with a balloon whisk, beater and dough hook. What’s more, with four colours to choose from, it’s sure to add a touch of style to any kitchen.
Aldi’s Sweet Treat Maker (£19.99) will take the stress out of whipping up homemade goodies. Choose from teacake maker, mini pancake maker or waffle maker. Featuring automatic temperature control, an auto-lock clip and cord-wrap for compact, upright storage, this great-value gadget will leave bakers tucking in to tasty treats in no time.
With a choice of a flat plate, jug or bowl scale feature, Aldi’s Digital Kitchen Scales (£6.99) are just the thing for measuring both solids and liquids, whether its flour or water, for spot on quantities every time.
Take inspiration from the baking queen herself with Aldi’s selection of Mary Berry Cookbooks (£2.99), which cover several different dishes, including puddings and classic kitchen favourites.
The Summer Baking range also has an array of kitchen essentials for creating, displaying, and storing those delicious creations. A choice of Enamel Mixing Bowls (£9.99), in three sizes, and this Anti-Gravity Cake Stand (£5.99) are perfect for celebration cakes and centrepieces.
Whether its gifting, storing or serving, Aldi’s Preserving Jars (£2.99) are an essential for jam and chutney lovers. To top it all off, the Love Dessert Serving Range (£7.99) makes for perfect presentation at any occasion.
The Aldi Specialbuys Summer Baking range is available in stores nationwide and online at www.aldi.co.uk from 27^th August - but be quick, as with all Specialbuys, once it’s gone it’s gone!
Aldi’s Summer Baking range is in stores and online on 27^th August and available while stocks last

Product	Price
CLASSIC STAND MIXER	£64.99
SWEET TREAT MAKER	£19.99
PREMIUM ICING SET	£9.99
ENAMEL MIXING BOWLS	£9.99
MULTI STORAGE PACK	£9.99
LOVE DESSERT SERVING RANGE	£7.99
ENAMEL PIE DISHES	£6.99
LAYERED CAKE TINS	£6.99
SILICON BAKING MOULDS	£6.99
PREMIUM BAKEWARE ASSORTMENT	£6.99
DIGITAL KITCHEN SCALES	£6.99
ANTI GRAVITY CAKE STAND	£5.99
ASSORTED BAKING KITS	£5.99
RETRO BAKING ACCESSORIES	£3.99
RECIPE STAND / 2 PACK TRIVET	£3.99
CAKE BATTER DISPENSER	£3.49
MARY BERRY COOKBOOKS	£2.99
PRESERVING JARS	£2.99

4
Aug

ALDI UNVEILS NEW LIGHTER WINE COLLECTION

Aldi has embraced the trend for lower calorie, lower alcohol wines with its new Featherweight collection. Available in red, white and rose varieties the range is ideal for those who want to enjoy light, but delicious quality wines.

Featherweight Sauvignon Blanc (ABV 5.5%)
£2.99 per bottle
Calories per glass (125ml): 55 calories vs. standard Sauvignon Blanc: 102 calories
Suitable for vegetarians
Available in Swindon, Bathgate, Chelmsford, Neston, Goldthorpe regions.
This fresh Sauvignon Blanc has aromas of gooseberry and mint leaf, a light body and refreshing flavours of apple and lemon, making it delightful to enjoy at any occasion. Serve chilled by itself or, pair with light snacks or chicken dishes.

Featherweight Italian Pinot Grigio (ABV 5.5%)
£2.99 per bottle
Calories per glass (125ml): 52 calories vs. standard Pinot Grigio: 104 calories
Available in Atherstone, Bolton, Darlington, Cardiff regions.
Defined by its crisp citrus notes and white peach aromas, this wine offers plenty of flavour. With only 5.5% alcohol and 30% less calories than a standard dry white wine, it is the perfect accompaniment for lighter meals like seafood dishes or salads.

Featherweight Merlot (ABV 5.5%)
£2.99 per bottle
Calories per glass (125ml): 59 calories vs. standard Merlot: 101 calories
Suitable for vegans
Available in stores nationwide
This red is soft and fruity, with appealing aromas of plum and strawberry. Light and mellow on the palate this Merlot can be served either chilled or at room temperature, and pairs beautifully with light snacks and dishes like cold meat, cheese, and salads.

Featherweight White Zinfandel (ABV 5.5%)
£2.99 per bottle
Calories per glass (125ml): 57 calories vs standard Zinfadel: 113 calories
Suitable for vegetarians
Available in Swindon, Bathgate, Chelmsford, Neston, Goldthorpe regions.
Not only does its vibrant pink tone make this wine good to look at, it is packed with fresh and full flavours and luscious strawberry infused aromas, making it the perfect aperitif. Containing approximately 30% less calories than a typical dry rose wine, you can enjoy this wine with fruity desserts for a summer treat.

4
Aug

ALDI LAUNCHES SUMMER WINE FESTIVAL

This summer, Aldi is launching a limited edition range of 24 wines on the 3^rd August – championing the finest wines from around the globe.

With each wine carefully hand-selected for its unique story and delicious taste, the Summer Wine Festival is sure to impress. The range delivers a more diverse selection than ever, including two sparkling red wines (Graspa Rossa Lambrusco and Fork & Spoon Sparkling Shiraz) and the elegantly designed Fleurs de Prairie Côtes de Provence Rosé – a wine almost too beautiful to drink. Whether you’re looking for a light, crisp white to accompany some al fresco dining, the perfect fizz to pop open in celebration, or simply fancy trying something a little different this summer – Aldi’s Summer Wine Festival has all bases covered.

SPARKLING
The collection consists of six sparkling wines sourced from around the world, offering some delicious alternatives to prosecco.

Graspa Rossa Lambrusco, £8.99 (75cl)
Available in stores and online
Fancy something a little different this summer? This sparkling red, produced by a renowned family-run winemaker, is harvested from an exclusive Emilia grape. Take a sip and you’ll taste delicate bouquets of red fruits with a complex structure.

Fork & Spoon Sparkling Shiraz, £7.99 (75cl)
Available in stores and online
A sparkling blackberry wine with a rich raspberry fruit finish. An unusually refreshing drink to enjoy this summer.

Pata Negra Vintage Cava, £6.99 (75cl)
Available in stores and online
There’s no question why this wine’s translation means ‘the best of the best’. Its elegant and complex mix will impress at any occasion, but is perfect to crack open for a celebration.

Gardo & Morris Sparkling Marlborough Sauvignon Blanc, £11.99 (75cl)
Available in stores and online
Your summer evening deserves a burst of tropical flavours – so why not try this sparkling Sauvignon Blanc hailing from New Zealand? An intensely aromatic wine with a deliciously clean finish, combining expressive flavours of fruit and brioche. Excellent as an apéritif or with Aldi’s cod fillets (£2.69).

Goldeck Sparkling Grüner Veltliner, £8.99 (75cl)
Available in stores and online
Bursting with lime, lemon and refreshing acidity, this wine adds an unusual pop to any occasion. Lovingly produced by the ‘Schlumberger’ family, this wine is made exclusively from the Grüner Veltliner grape.

Louisvale Cap Classique South African Sparkling Chardonnay, £11.99 (75cl)
Available in stores and online
A true indulgence. Both expressive and elegant, this sparkling Chardonnay is a fabulous alternative to Champagne. Pairs excellently with canapés and fish dishes.

WHITE

Painted Dog Chenin Blanc Viognier, £6.99 (75cl)
Available in stores and online
The best thing to complement these rich, creamy and fruity flavours is your contribution to nature; 5% of profits from every bottle sold goes to the Tusk Trust Conservation Fund to help protect South Africa’s endangered animal – the wild dog.

The Forgotten Row Marlborough Sauvignon Blanc, £7.99 (75cl)
Available in stores and online
There’s an interesting tale behind this New Zealand wine. Wines produced in the Marlborough region are often harvested in the dark to develop a unique taste – but one night, a premium row of Sauvignon Blanc grapes was left behind. The grapes had to be harvested and vinified alone, and thus, The Forgotten Row wine was created: an exclusive white with delicious citrus and gooseberry notes.

Lebegés Grüner Veltliner, £4.99 (75cl)
Available in stores and online
A graceful, off dry white wine with notes of citrus fruit and green herbs. The perfect refreshment for a summer evening in the garden with friends and family.

Peter Mertes Gold Edition Mosel Riesling, £5.99 (75cl)
Available in stores and online
A full bodied and well balanced German Riesling with a mellow acidity. A wonderful accompaniment for fish dishes, asparagus or Aldi’s French brie (99p).

Nonius Chardonnay Feteasca, £5.29 (75cl)
Available in stores and online
A literal translation from Romanian meaning ‘royal maiden’. This light and elegant white is incredibly drinkable and proves a delightful match with seafood.

RED

The Restless Wine Merchant Wrattonbully Shiraz, £8.99 (75cl)
Available in stores and online
This deep and chewy red is produced by winemaker Adam Eggins in Australia’s South East Wrattonbully. The region’s World Heritage-listed geology, rich soils and elevated vineyards all combine to create the perfect climate to harvest these grapes, creating an incredibly powerful and distinctive flavour.

UVA Pirata Petit Verdot, £8.99 (75cl)
Available in stores and online
Get a taste for adventure and follow in the footsteps of Fernando Freire, a fearless wine explorer, who was renowned for searching far and wide to find the perfect blend of French and Spanish grape. The Uva Pirata Petit Verdot is a unique and highly exciting wine, a true reflection of the legend of Freire.

Fourth Dimension Adelaide Hills Pinot Noir, £8.99 (75cl)
Available in stores and online
Produced by one of Australia’s top winemakers, this Pinot Noir won’t disappoint. A clean and voluptuous wine with hidden spicy depths. Enjoy with poached salmon or a rich, braised duck breast.

Berton Vineyard Durif, £7.49 (75cl)
Available in stores and online
An intensely dark and juicy red from an exotic Australian grape variety. With hints of blackberry, anise and smoky liquorice, this red is sure to tick all your boxes if you’re a big Shiraz fan.

Amigo Secreto Organic Syrah-Carignan, £7.49 (75cl)
Available in stores and online
A ruby red organic wine with fresh cherry aromas – the perfect red to accompany long summer nights.

Exquisite Collection Hawke’s Bay Merlot Blend, £6.99 (75cl)
Available in stores and online
This classic Bordeaux blend is back by popular demand, and it’s not hard to understand why. An elegant red with notes of smooth cassis fruit, plums, dark cherries, cedar and spicy chocolate.

Valle Hermoso Cabernet Franc Gran Reserva, £7.99 (75cl)
Available in stores and online
A premium pick of grapes from Chilean vineyards – this rich and chocolatey red is an instant hit with all. This unique wine deserves to be matched with Aldi’s olives and antipasti rustic platter (£1.29).

Black Star, £6.99 (75cl)
Available in stores and online
A sophisticated, premium blend with a rich mouth feel. An unfiltered wine creates a dense texture and aroma, so decanting prior to drinking is recommended. This wine is perfectly suited to roasts, spicy food and hearty red meats.

Grand Sud French Merlot, £6.99 (1l)
Available in store only
An excellent price for an excellent Merlot. Soft and easy-drinking with red fruits and black cherry aromas: bring this litre of wine to a BBQ and you’re sure to make lots of new friends!

Old Vines Garnacha, £6.99 (75cl)
Available in stores and online
A floral, medium bodied Garnacha with a colourful past. This wine is dedicated to an (ex) Monk, El Casetero, who devoted his life to grapes and good-living in the thirteenth century. An exquisite drink and a history lesson - what’s not to love?!

Punta de Lobos Carménère Gran Reserva, £7.99 (75cl)
Available in stores and online
A premium and intense red as luscious as its origin in Chile, blended from a grape variety indigenous to South America.

Calla Magna Argentinian Cabernet Sauvignon, £7.99 (75cl)
Available in stores and online
This ruby red has a long, persistent finish and is best devoured slowly. Tasteful notes of eucalyptus and chocolate makes this the ultimate treat after a long day.

ROSÉ

Fleurs de Prairie Côtes de Provence Rosé, £6.99 (75cl)
Available in stores and online
When it comes to rosé, Aldi knows it’s stuff. Its Exquisite Collection Côtes de Provence Rosé caught attention of thousands across the world after winning a silver at the International Wine Challenge – the ‘Oscars’ of the wine trade. The rosé sold out almost instantly but Aldi is launching a new wine to take its place. The Fleurs de Prairie Côtes de Provence Rosé comes in a beautifully elegant bottle, with hints of red fruits balanced with citrus and white peach. Its floral design makes it the perfect accessory for al fresco dining both in aesthetic and taste.
Available in stores and online, all wines cost under £12 and are part of the Specialbuys range, meaning when they’re gone, they’re gone for good!

4
Aug

ALDI WINS BIG AT GREAT TASTE AWARDS 2017

The discount supermarket is the big winner at the prestigious Great Taste Awards, dubbed the ‘Oscars’ of the food world
 Aldi scoops 43 stars, more than any other supermarket*, for own label food and drinks
Discount supermarket Aldi has once again triumphed at the Great Taste Awards, picking up 43 coveted stars for 37 products in recognition of their great quality and unbeatable value.
Aldi beat competition from the likes of Marks & Spencer at this year’s ceremony, winning over the judges with a wide range of own label food and drink products - spanning from fresh meat to gins and whiskies!
Aldi’s premium range, Specially Selected, dominated the wins with 30 stars awarded to products like the Specially Selected Smoked Salmon and Specially Selected West Country Vintage Cheddar.

They serve as excellent examples of Aldi’s commitment to offering exceptional quality products at unbeatable prices.
The supermarket’s popular Veuve Monsigny Champagne (£10.99) was also awarded one star, whilst its Specially Selected Crème de Cassis (£6.99) was awarded two stars.
Aldi’s upcoming Christmas range also impressed the judges at the prestigious awards. With the Specially Selected Exquisite Vintage Pudding made by artisan British producers winning two stars, the supermarket is clearly gearing up for another successful Christmas in 2017!
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “We are thrilled so many of our products have been successful at the Great Taste Awards.
“These awards are testament to the dedication and expertise of our buying teams and the relationships we have with some of the best producers in the UK. They clearly show our commitment to provide our customers with a great tasting range of products at fantastic prices.”
For more information about Aldi’s award winning range, please visit www.aldi.co.uk.

28
Jul

ALDI’S SPIRIT FOR SUCCESS

·         Retailer awarded ‘Supermarket Own Brand Spirits Range of the Year’ at international competition, beating rivals Lidl and Marks & Spencer
·         Aldi’s Oliver Cromwell London Dry Gin beat competition more than FOUR TIMES its price
·         Range praised alongside well-known brand Beefeater

(26^th July 2017) Discount supermarket Aldi has been crowned ‘Supermarket Own Brand Spirits Range of the Year’ at the world renowned International Spirits Challenge as well as scooping no less than TWENTY medals at the International Wine & Spirits Challenge this month.

The accolade comes at a time when spirits such as gin and whisky are enjoying a consumer renaissance, particularly for home drinkers. This year, the Office of National Statistics reintroduced gin to its annual Consumer Price Inflation Basket of Goods after having a 13-year absence[1].

This latest hoard of medals for Aldi’s trophy cabinet, judged by international industry experts includes a gold medal for its Oliver Cromwell London Dry Gin (£9.97) which trumped over silver medallist Foxhole London Dry Gin, a premium gin that describes itself as a very fresh and aromatic gin, which sells for more than FOUR TIMES the price at £39.95[2].

Other products that caught the judges’ attention included Aldi’s Specially Selected Crème de Cassis (£6.99), Tamova Vodka (£9.97) and Glen Marnoch Speyside Single Malt Scotch Whisky (£17.49). The retailer’s whisky range has had a stellar year in particular, having received a total of SIXTEEN medals so far this year.
A spokesperson at the International Spirits Challenge said: “The display of awards achieved by Aldi this year at the International Spirits Challenge was fantastic. They consistently showcased high quality products in the blind tastings, which demonstrates that you don’t have to compromise on price to enjoy great tasting drinks.
“As a collective result across all categories from the competition, the supermarket undoubtedly was this year’s winner of the “Supermarket Own Branded Spirits Range of the Year!”

28
Jul

TRANSFORM FLEA MARKET FINDS INTO FASHIONABLE FURNITURE WITH ALDI’S NEW UPCYCLING RANGE

·         Aldi launches new range of Upcycling tools and equipment
·         Upcycling trend continues to grow with upcyclers profiting from the boom
·         Range includes all the essentials needed to transform a piece of furniture

Discount supermarket Aldi is helping Brits breathe new life into old items of furniture and save a tidy sum in the process, with the launch of its new Upcycling range.
The upcycling trend became mainstream in the early 2000’s and has since gone from strength to strength with DIY-ers upcycling items of furniture for their own use or to sell for a profit.
According to one online marketplace, the number of products tagged as ‘upcycled’ shot from 7,900 in 2010 to 216,024 in 2014[i]. The trend shows no signs of slowing with a leading classifieds website recently reporting a 50% increase in upcyclers using the platform to sell their wares in the past year[ii] - and now Aldi is giving Brits the chance to try their hand at this trend with its new range, available in stores from 30^th July.
Tony Baines, Managing Director for Corporate Buying at Aldi comments: “Upcycling is a fantastic trend which gives home improvers the opportunity to create unique and personal items.
“We know that the special tools, paints, and equipment needed to upcycle a piece of furniture can be expensive so we’re delighted to be offering a range of great-value upcycling essentials at a fraction of the price consumers might expect, without sacrificing on quality or performance.”
Aldi’s new range includes everything budding upcyclers will need to transform a dilapidated dresser into a stunning kitchen centrepiece, from electrical power tools including a Mini Bench Grinder (£26.99) and handheld Detail Sander (£19.99) to other essentials such as Chalk Furniture Paint (£4.99) and No Bristle Loss Brush Pack (£2.99).
Baines continues: “Whether a seasoned upcycling pro or a complete beginner, we urge shoppers to think twice before throwing away that old chair or dated desk, and consider the potential the piece might have. We hope that this range will give our customers the opportunity to recycle unsightly old items of furniture into prettier pieces, worthy of a place in their homes.”
Lovers of all things vintage can complete the look with Aldi’s Vintage Home range, also on sale from 30^th July, with products including a Vintage Style DAB & FM Radio (£34.99) and a Vintage Design Rug (£9.99) – the perfect pieces to complement a newly upcycled piece of furniture.
Both ranges will be available in stores nationwide and online from 30^th July, but be quick because, as with all Specialbuys, once it's gone it's gone!

Aldi’s Vintage Home and Upcycling ranges are in stores and online from 30th July, available while stocks last

UPCYCLING

Description	Price
Mini Bench Grinder	£26.99
Detail Sander	£19.99
Rotary Tool	£14.99
Furniture Wax	£5.99
Chalk Furniture Paint	£4.99
Glue Gun Assortment	£3.99
No Bristle Loss Brush Pack	£2.99
Gorilla Glue 2x3G Pack	£2.79
Tape Selection	£2.49
Haberdashery Essentials	£0.79

VINTAGE HOME

Description	Price
Vintage Style DAB & FM Radio	£34.99
Vintage Bed Spread	£24.99
Vintage Duvet Set - King	£16.99
Vintage Duvet Set - Double	£14.99
Vintage Design Bean Cube	£14.99
Vintage Design Rug	£9.99
Birdcage Lantern	£7.99
Vintage Design Cushion	£4.99
Vintage Flower Assortment	£4.99
Vintage Design Cushion Covers	£4.99
Country Cottage Desk Accessories	£4.99
Vintage Design Coir Mat	£3.99
Vintage Home Decorations	£2.99

21
Jul

ALDI’S BEST-SELLING ‘JO MALONE’- BENCHMARKED LUXURY CANDLES NOW AVAILABLE NATIONWIDE

Following unprecedented customer demand, discount supermarket Aldi has announced the return of its luxury candle range this week. Benchmarked against luxury brand, Jo Malone, the candles will be available in store for good!

Costing just £3.99 per candle (290g), the premium collection is made up of three beautiful fragrances: Lime, Basil & Mandarin, Blackberry Bay and Pomegranate Noir. Comparable to Jo Malone’s infamous home fragrance candles*, costing £44 each, Aldi’s luxury candles come in 90% cheaper. Encased in luxurious glass jars, the candles add a premium touch to any coffee table, shelf or bedside cabinet.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Our customers loved the luxury candles when we first launched them in March. We’ve listened to customer feedback and are looking forward to seeing the candles back in store, permanently. This is a great example of our commitment to offer premium products at amazingly low prices, allowing customers to buy luxury products without over-spending or compromising.”

Aldi’s premium candle collection will be available in-store only¹.

ENDS
* http://www.jomalone.co.uk/product/3601/9953/fragrances/the-collections/citrus/lime-basil-mandarin/lime-basil-mandarin-home-candle
http://www.jomalone.co.uk/product/3560/23550/For-the-Home/Home-Candles/Blackberry-Bay-Home-Candle
http://www.jomalone.co.uk/product/3607/10082/fragrances/the-collections/fruity/pomegranate-noir/pomegranate-noir-home-candle
¹These candles will not be available online - they will be sold in store only.

21
Jul

Aldi launches giant box of British cherries for a fraction of the price of other retailers

Discount supermarket, Aldi, launches a giant 1kg box of British cherries - costing just £3.79. Brimming full of the best of British seasonal fruit, the box celebrates the current bumper British cherry crop. Packaged with a Union Jack design, the cherries will be in store from Thursday 20^th July.

Demand for cherries has grown in recent years, with the fruit becoming the fastest growing sub-category in the stone fruit market*. Following the recent sunny weather, Aldi is taking additional volume from Berry Gardens based in Tonbridge to offer this luscious fruit at an unbeatable price. At just £3.79 for 1kg, the box is more than 20% cheaper than other retailers.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “As the Fresh Produce Retailer of the Year, we are excited to launch a 1kg box of fresh British cherries at a market-leading price. It is part of our ongoing commitment to make quality, British fresh produce affordable and available for all. We’re also delighted that we can further support homegrown farmers, who are enjoying a fantastic crop this summer.”

Cherries are packed with powerful nutrients, such as antioxidants and melatonin, that help relieve exercise-induced inflammation and regulate sleep patterns. Check out Aldi’s very own Cherry and Almond Cakes recipe and treat your family to a delicious delight this summer!

Cherry and Almond Cakes
Serves 12

Ingredients
·         125g Creamy Butter Unsalted
·         175g Greek Style Yogurt
·         200g Self Raising Flour
·         100g Ground Almonds
·         1 Large Egg
·         200g Cherries - pitted and halved
·         150g Caster Sugar
·         1 tsp Baking Powder

Method
·         Preheat the oven to 180°C/350°F/Gas Mark 4.
·         Line a 12 hole muffin tin with paper cases.
·         In a pan melt the butter. Once melted mix with the rest of the ingredients and beat well.
·         Divide the mixture between the paper cases and bake in the oven for 20 minutes, until golden and risen.

*28% YOY value growth, 12 w/e 18 June 2017, fruit - cherry data, Kantar Worldpanel

21
Jul

**ALDI TO STOCK LOCALLY GROWN POTATOES* IN WELSH STORES AS PART OF ITS ONGOING COMMITMENT TO WALES**

Discount supermarket and Team GB partner, Aldi today commits to selling Welsh potatoes across Welsh stores from Thursday 20^th July.

Following the launch of Aldi’s £60m distribution centre in Cardiff earlier this year, which helped to facilitate the introduction of Welsh lamb in Welsh stores, Aldi is now able to sell home-grown potatoes across the country too.

Team GB’s taekwondo double gold medallist, Jade Jones supports this latest win for Aldi and Wales: “Aldi has always championed a healthy, nutritious and - most importantly - fresh diet. Their stocking of Welsh potatoes in local stores means customers can now get produce that’s fresher than ever before.”
This latest move is part of Aldi’s commitment to sell fresh fruit and vegetables, locally sourced, at unbeatable prices. Aldi helps not only elite athletes like Bodelwyddan’s Jade Jones and the rest of Team GB to eat healthily, but also customers nationwide to enjoy a healthy, varied diet too.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “The move to stock Welsh potatoes in Welsh stores is a natural one following the investment in our Cardiff distribution centre.

“Supporting Welsh excellence in farming, first with Lamb and now with potatoes, benefits local suppliers and local business as well as local customers who can enjoy fresh produce at unbeatable prices.”

As well as sponsoring Team GB, Aldi has created the Get Set to Eat Fresh programme which aims to educate 1.2 million children by 2020 about the benefits of healthy eating,² whilst also reinforcing Aldi’s position as the FPC Fresh Awards 2017 Multiple Retailer of the Year.

21
Jul

Meet Lacura’s NEW Spa Themed Skincare Superheroes

This summer, Aldi’s new Lacura spa-inspired beauty range has made it possible for everyone to turn their bathroom into a spa-like oasis, without the hefty price tag. The sumptuous range is available in stores and online from 20^th July and as with all Aldi Specialbuys, once they’re gone, they’re gone.

Lacura Exfoliating Mud Mask (£6.99) is the hero of the collection. Inspired by the well-loved GlamGlow YOUTHMUD ® Tinglexfoliate treatment (£39.00), the anti-ageing mask is a ‘facial in a jar’- but at a fraction of the price. Visibly minimising the appearance of pores, fine lines and wrinkles, the mask leaves skin feeling firmer, revitalised and more radiant.
Packed full of hard- working ingredients, including Witch Hazel, Red Algae Extract, Clay and Green Tea Extract- the tingling mask leaves skin looking visibly clearer and healthier in just four weeks.

Once you’ve applied the face mask, it’s time to give your body some TLC. Start by removing dead skin cells to rejuvenate the skin with Lacura’s Spa Body Scrub (£5.99). Working from head to toe, massage the scrub into the skin in circular movements and let the exfoliating sea salt work its magic. Enriched with coffee and seaweed extracts, the treatment deeply cleanses, leaving skin feeling soft and invigorated.

Next, it’s time to cocoon your body in Lacura’s luxurious Spa Body Mask (£5.99). Scoop the mud into your palms and massage over the whole body, before leaving on for 10- 20 minutes.
Including naturally derived sea extracts and a blend of clays, the cocktail of ingredients restores the skin, leaving it feeling firmer and more toned.

For skin that deserves the ultimate luxury, finish off your treatment with Lacura’s Spa Body Balm (£4.99). With an indulgent 10% Shea Butter, as well as Coconut Oil, Cocoa Butter and Seaweed Extract, this lightweight balm melts into thirsty skin, intensely conditioning and nourishing.

Worried your bathroom won’t create the spa- like atmosphere you had in mind? Turn the lights down, run the bath and create the perfect ‘hygge’ experience by lighting a scented candle. Aldi’s NEW Indulgence Spa Candles (£3.99) have calming notes of jasmine, lavender and violet.

You can pick up the whole spa range at Aldi from 20^th July 2017, but as with all Aldi special buys, once they’re gone, they’re gone…

Exfoliating Mud Mask
ALDI	Glam Glow
Lacura Exfoliating Mud Mask, 50ml £6.99	Glam Glow YOUTHMUD® Tinglexfoliate Treatment 50g £39.00
% SAVED WHEN SHOPPING AT ALDI	SAVE 82% (£32.01)

*prices taken from http://www.feelunique.com/p/GLAMGLOW-YOUTHMUD-TINGLEXFOLIATE-TREATMENT-50g, June 2017

21
Jul

Aldi Baby & Toddler Event

On Thursday 17^th August, discount supermarket Aldi’s hugely popular Baby and Toddler Event returns to stores across the UK! Returning for a third time this year, there is an amazing selection of products and new launches on sale at unbeatable prices for your little tots.

Set to fly off the shelves this week is the BABY SNUGGLE NEST. Beautifully designed, the cushioned nest gently snuggles your little one to sleep! The snuggle nest recreates the feeling of being cuddled, so your little tot can drift off into a peaceful nap, and you can relax knowing they are getting much needed sleep.

Aldi’s Baby Snuggle Nest is an affordable alternative to the popular Poddle Pod, and is a brilliant 60% cheaper at £19.99. Don’t miss out on this fantastic opportunity to own the hottest baby product on the market, at an unbeatable price!

Available whilst stocks last - as with all Specialbuys – when it’s gone, it’s gone!

Comparison
PODDLE POD STARDUST POD BUNDLE £49.99*	ALDI BABY SNUGGLE NEST £19.99	% SAVING – 60%

The Baby & Toddler Event will also include the below products:

FOOD
ORGANIX GINGERBREAD MEN 135G (74757)	£1.49
MAMIA FRUIT POUCH MIXED CASE (72372)	£1.95

HEALTH & BEAUTY
BABY WIPES SENSITIVE TRAVEL PACK 4 X 24PK (78100)	£1.49
NUROFEN FOR CHILDREN FEVER & PAIN SUSPENSION 53076)	£2.99
BABY WIPES 12 X 64 PACK MULTIPACK SENSITIVE (63558)	£5.99
MAMIA CHANGE MATS (79044)	£2.49

TOYS
PLAY-DOH SINGLE CAN (73290)	£0.79
JULIA DONALDSON ACTIVITY BOOKS (72612)	£1.49
MUSICAL OWL (78770)	£7.99
BABY TOY (66842)	£7.99
FLOOR PUZZLE (78117)	£2.99
FEEL AND FIT BOARD BOOKS (79014)	£2.99
BABY BATH TOYS (77175)	£2.99
BABY JUMPEROO (78681)	£69.99

BEDDING, TOWELS, RUGS & MAT
FITTED JERSEY COT SHEET (71689)	£2.99
BABY BUMPER & QUILT SET (69372)	£12.99
TODDLER BED DUVET COVER SET (71651)	£7.99
CELLULAR BLANKET (50073)	£2.99
LUXURY BABY 3D BLANKET (72217)	£4.99
HOODED BABY TOWEL WITH WASH MITT (66767)	£2.99
BABY SNUGGLE NEST (78480)	£19.99
MUSLIN CLOTHS 3PK (66761)	£2.99
TODDLER DUVET SET (78693)	£9.99
V SHAPED PILLOW & CASE (76281)	£5.99
NURSERY RUG (77236)	£19.99
BABY CHANGE BAG (77844)	£19.99
PLAY MAT (70019)	£9.99

ELECTRICS
MOTOROLA BABY MONITOR (78981)	£16.99
GO GLOW MY FIRST TORCH (78969)	£9.99

CLOTHING
DRIBBLE BIBS 3PK (78243)	£2.79
TODDLER CHARACTER PYJAMAS (78664)	£3.99
TODDLERS SHOES AND BOOTS (72138&)	£3.99
TODDLER REINS BACKPACK (76843)	£7.99

FEEDING
FEEDING BOTTLES 4 PACK (72280)	£6.99
BOTTLE TEATS (77149)	£2.49
AVENT SOOTHERS (69424)	£2.79
360 SIPPY CUP (77209)	£2.49
MONSTER TABLEWARE BUNDLE (77531)	£2.49
WARMING PLATE/ SUCTION BOWL (77328)	£2.49
KID'S BAMBOO DINNER SET (69723)	£4.99
NUBY FLIP IT CUP / EASY GRIP POP UP CUP (58764)	£1.99

FURNITURE
DREAM N PLAY TRAVEL COT (77185&)	£24.99
STEP STOOL / POTTY / TRAINING SEAT (73172)	£3.99
BABY SAFETY GATE (57732)	£10.99
BABY FLOOR SEAT (78272)	£29.99
BABY BOUNCER (79484)	£29.99
TODDLER BED BUNDLE (79024)	£69.99
BACKSEAT BABY MIRROR (79365)	£9.99

TRAVEL
SHOPPER NEO II (79020)	£59.99

*Price correct as of 28.06.2017

21
Jul

ALDI BOLSTERS READY-TO-COOK MEAL KIT OFFERING

Discount supermarket Aldi launches FOUR NEW ready-to-cook meal kits, expanding their ‘Ready, Set, Cook!’ range to seven lines - enough for a different meal each night of the week.

Available in store from 27^th July, the tasty additions include favourites such as Chicken Tikka (£2.99), Chicken Fajita (£2.99), BBQ Pork Stir Fry (£2.99) and Beef Stroganoff (£3.99).

Couples can now enjoy a meal every night of the week for as little as £1.60 per person each day - amazing!

Inspired by the rising popularity of fresh and convenient cooking, Aldi’s Ready Set Cook meal kits offer healthy, tasty, and quick-to-cook meals that can be prepared in less than 15 minutes.

Fresh vegetables are measured and cut in advance and placed alongside deliciously marinated meat in a variety of tasty flavours. Containing 100% British Chicken, Red Tractor Assured Pork or Red Tractor Assured Beef, the kits are perfect for the time-poor and health-conscious.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, comments: “Our Ready Set Cook kits are perfect for our customers who want to eat a healthy, fresh meal but don’t have time to prepare one from scratch. With seven enticing products now on offer, customers have enough choice for a different meal every night.

“Aldi is committed to offering premium quality products at amazing low prices, allowing customers to make substantial savings on luxury equivalents without compromise.”

*Based on the meals charged at £2.99 and £3.99.

14
Jul

SUPER SAVINGS WITH ALDI’S SUMMER KITCHEN EXTRAVAGANZA

From electric grills to pot and pans, Aldi’s great value kitchen range has something for everyone -seasoned chefs and complete beginners alike. Available in stores from 6^th July and for pre-order online from 29^th June, shoppers should be quick, as with all Specialbuys, once it’s gone it’s gone!
With retro on the rise, budding cooks looking to revamp their kitchen will find everything they need thanks to Aldi’s exciting range of 50’s inspired storage solutions and accessories. A Retro Under Counter Fridge (£169.99) available in a selection of colours, red, blue and cream adds a whole new look to your kitchen this summer.
Add a vintage twist on kitchen appliances, the Retro Microwave (£44.99) is as versatile as it is stylish. Match it with other kitchen essentials like the Retro Kettle (£24.99)and Retro Toaster (£24.99), all available in red, cream or light blue, to brighten up any kitchen.
Other vintage bargainsinclude Aldi’s Retro Juicer (£12.99),a fantastic arch-lever juicerthat will enable customers to hand press their favourite drinks. Shoppers can complete the look with the ceramic Retro Storage Jars (£5.99), available in five chic designs.
If a new set of pots and pans is on the menu, shoppers will fall in love with Aldi’s Large Enamel Cookware (£12.99 each) and Small Enamel Cookware (£9.99 each)pieces, including casserole and oven dishes all available in choice of three colours. Complete the set with Aldi’s Rough Touch Fish/Griddle Pan (£12.99)and Stir Fry Work Pan (£9.99).
Take the effort out of soups and smoothies with Aldi’s Stick Blender (£24.99) which comes with a variety of accessories including a whisk and potato masher. Customers can also save time in the kitchen with the Stainless Steel 3 Tier Steamer (£8.99), another easy way to create healthy and flavoursome dishes.

Shoppers can make the most of the BBQ season whatever the weatherthanks to Aldi’s 3 in 1 Reversible Grill (£29.99), which combines a hot plate, griddle and kebab grill, and can be used in or outdoors. Serve up drinks with Aldi’s Water Jug/Bottle (£3.99 each) and Decorated Glasses (£4.99), available in sets of two wine glasses or four tumblers.
Aldi’s Kitchen Extravaganza range is in stores and online from 6^th July, available while stocks last

Description	Price
RETRO UNDER COUNTER FRIDGE	£169.99
DOUBLE INDUCTION HOB - 2016	£59.99
RETRO MICROWAVE	£44.99
3 IN 1 REVERSIBLE GRILL	£29.99
STICK BLENDER WITH ACCESSORIES	£24.99
RETRO KETTLE	£24.99
DEEP FAT FRYER - 2016	£24.99
RETRO TOASTER	£24.99
MILK HEATER/FROTHER – 2016	£19.99
FAMILY SANDWICH TOASTER	£19.99
STAINLESS STEEL FRYING PAN	£14.99
COFFEE/SPICE GRINDER – 2016	£14.99
LARGE ENAMEL COOKWARE	£12.99
RETRO JUICER	£12.99
ROUGH TOUCH FISH AND GRIDDLE PAN	£12.99
SMALL ENAMEL COOKWARE	£9.99
FOOD STORAGE CONTAINERS 13PK	£9.99
ELECTRONIC SALT & PEPPER MILL	£9.99
NESTED 3PK EMBOSSED BOWLS	£9.99
STIR FRY WOK PAN	£9.99
STAINLESS STEEL 3 TIER STEAMER	£8.99
NESTED MIXING BOWLS	£7.99
45L TOUCH BIN	£7.99
RETRO STORAGE JAR	£5.99
GLASSES WITH DECAL	£4.99
2 PACK HYDRATION BOTTLES	£4.99
WATER JUG/BOTTLE	£3.99
TERRY TEA TOWELS 5 PACK	£3.49
FREEZER TO MICROWAVE 3PK	£2.99
GRIPI SCISSORS - 2016	£2.99
PREMIUM KITCHEN UTENSILS	£2.99
ICE CUBE TRAYS	£2.99
FRUIT & VEG ACCESSORIES	£1.99
BAG CLIPS	£1.99

Notes to Editor

Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

14
Jul

ALDI DROPS PRICE OF SCHOOL UNIFORM PACKAGE TO £3.75

Discount supermarket Aldi today announced that it will drop the price of its school uniform package from £5 to £3.75, offering customers the lowest priced school uniform on the market.
The range, available online and in stores nationwide now, boasts great quality products across the board and the £3.75 package includes two polo shirts, a round neck sweater and a skirt / pair of trousers for all sizes (4-11 years).
Tony Baines, Managing Director for Corporate Buying at Aldi comments: “We understand that sending the kids back to school is an expensive time for families and we make it our mission to ensure that we aren’t beaten on quality or on price. That’s why we’re reducing the price of our package; two polo shirts, a sweater and a skirt or a pair of trousers - to £3.75”
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·        Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·        Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·        Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·        Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·        Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

14
Jul

ALDI TAPS INTO JAPANESE RICE WINE BOOM WITH INTRODUCTION OF ITS FIRST PREMIUM SAKE

·       The discount supermarket's Sake retails at under £5
·       Aldi’s Sawanotsuru Sake is twenty-eight times cheaper than bottles at Nobu
·       Allows the UK to enjoy Japanese culture at home

This summer, Aldi is making Japan’s national drink accessible to all, with the introduction of its first authentic, premium sake – retailing at under £5.

Japanese food and culture is becoming increasingly popular in the UK, with the number of Japanese restaurants up 18% over the last five years[1] and the demand for sake surging. Aldi’s Sawanotsuru Sake, which hails from the famous sake-producing region Nada-ku, Kobe has been introduced into stores to answer this demand and allow Brits to indulge in Japanese culture at home.

With a rice polishing rate – the measure of sakes’ purity - of 65%, Sawanotsuru Sake has been made from rice and water in a brewing process similar to beer. At a purse-friendly £3.99, it is almost twenty-eight times cheaper^[1] than comparable sized bottles at Nobu, the Japanese restaurant and celebrity haunt.

Sawanotsuru Sake is fresh tasting and can be enjoyed warm or chilled as an accompaniment to food, as an ingredient to pep up a summer cocktail or in a favourite Asian dish. It comes presented in a traditional box and at 330ml it is perfect for two taster glasses.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi comments: “In the UK, demand for Japanese cuisine is growing and we wanted to make it easy and accessible for people to enjoy Japanese culture at home.

“We pride ourselves on offering consumers with all sorts of tastes and backgrounds a chance to enjoy quality wines and spirits at great prices, and we believe this sake will be a big hit.”

The Sake is available in stores nationwide priced at £3.99, and forms part of the Specialbuys Asian Cuisine range.

- Ends-

For further information, please contact the Aldi BWS press office:
alditeam@clarioncomms.co.uk / 020 7479 0910

Notes to editors

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 18/06/2017, Aldi grew sales by 18.7% and has a 6.9% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi was named Multiple Retailer of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·         Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

[1] Wing Yip Oriental Food Report 2016

14
Jul

DRINK IN MORE THAN THE SUN WITH ALDI THIS SUMMER

What better way to take advantage of the warmer days and longer evenings that summer brings than with Aldi’s top drinks offering. Whether you’re planning a relaxing picnic or preparing for a music festival, Aldi has it covered with this great selection of drinks for all occasions.

Beer and Cider

Sombrero Tequila Beer
Three bottles for £3.49
Available in stores nationwide

If beer and tequila are your thing, then Sobrero Tequila Beer has your name on it. Refreshing and tasty, this great-value pack is ideal for a chilled Sunday afternoon in the garden with friends.

Alska Passionfruit & Apple Cider and Alska Kiwi & Lime Cider
£1.49 a bottle
Available in stores nationwide

Prepare for a picnic in the sun with these new Alska cider flavour combinations, available exclusively at Aldi. Whether it’s the refreshing mix of kiwi fruit and lime or a kick of passionfruit and apple these new ciders will be sure to quench your thirst and are best served chilled over ice.

Spirits

Oscar’s Cosmopolitan Can
£0.99 per can
Available in stores nationwide

Aldi has a great selection of pre-mixed cocktail cans available this summer. This Cosmopolitan combines the tartness of cranberry juice with a fresh lime twist. Other variants include Margarita and Mojito flavours - Oscar’s cocktails are best served straight from the fridge.

Oscar’s Coolers Pina Colada Frozen Cocktail
£0.89 per pack
Available in stores nationwide

This exotic Pina Colada Frozen Cocktail is perfect for keeping you cool on a hot day. Made with pineapple, coconut and rum, this indulgent treat delivers a taste of the Caribbean, wherever you are. Oscar’s frozen cocktails are also available in Strawberry Daiquiri and Woo Woo flavours.

Austin’s Summer Punch
£6.99 per litre bottle/£0.85 per can
Available in stores nationwide

The quintessential summer drink, Aldi’s Austin’s Summer punch is available in the classic litre bottle as well as a pre-mixed cocktail can with lemonade – both equally delicious served with chopped fruit. Back for 2017 is a juicy Strawberry and Mint flavour for a refreshing twist on the classic, priced at £6.99 (1litre) and in stores nationwide from 30^th July whilst stocks last.

Beehive Honey Brandy
£8.99 per bottle
Available in stores nationwide from 20^th August

This unique brandy has a smooth and buttery texture and distinctive honey flavour. Ideal served on the rocks or with a splash of lemonade.

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to Editor

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 18/06/2017, Aldi grew sales by 18.7% and has a 6.9% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

29
Jun

READY SET COOK! ALDI LAUNCHES NEW FRESH READY-TO-COOK MEAL KITS - FROM ONLY £2.99

This week Aldi launches a range of fresh Ready Set Cook meal kits for as little as £2.99. Up to 50% cheaper* than competitors, each meal kit serves two people and can be prepared in less than 15 minutes. Perfect for the time-poor and health-conscious, the meal kits contain fresh vegetables and 100% British Chicken or Red Tractor Assured Pork, marinated in a range of tasty flavours.

The Thai Chicken Stir Fry (£2.99) and Asian Pork Stir Fry (£3.49) meal kits will launch on 28^thJune, joining Aldi’s core food range, meaning they’ll be available all year.

Comparable to the Waitrose Michel Roux Scratch range, Aldi’s Ready Set Cook meal kits are drastically cheaper. Costing just £1.50 per person (per meal), Aldi’s kits cost 50% less than the Waitrose alternative (£2.99 per person per meal)*.

Customers who buy their meal kits in bulk, or get them delivered from trendy services, such as Hello Fresh, are set to save a fortune if they make the switch to Aldi. Five meals for two people from Aldi’s new range costs £14.95 - a whopping 71% cheaper than five boxes from Hello Fresh, which cost £52.

Completing the range, a Chicken Tikka (£2.99), Chicken Fajita (£2.99), Beef Stroganoff (£3.99) and Korean BBQ Pork Stir Fry (£3.49) meal kits will launch on 26^th July. The launch comes after the success of the Chinese Chicken Stir Fry Meal Kit (£2.99), which has been available since January.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, comments, “The new Aldi Ready Set Cook kits are perfect for our customers who want to eat a healthy fresh meal but don’t have time to prepare one from scratch. The convenient portions of the kits also mean customers are less likely to waste ingredients.

“The meal kits are another example of Aldi’s continued commitment to offering premium quality products at amazing low prices, allowing customers to make substantial savings on luxury equivalents without any compromise.”

-ENDS-

*Saving based on Chinese Stir Fry and Thai Chicken Stir Fry

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has been named Employer of the Year at the Grocer Gold Awards 2017.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

29
Jun

GAME SET MATCH ALDI MAKE A RACQUET OVER APPLES THIS WIMBLEDON

To signal the launch of Britain’s most iconic sporting event, discount supermarket Aldi has launched limited edition Granny Smith Apples for one week only, available in all stores across the UK from Thursday 29 June.

The tube of four Granny Smith apples has been designed to echo a pack of tennis balls and will retail at £0.99. Designed for Championship play; every single apple in this limited-edition tube is fresh giving maximum enjoyment in every bite.

But hurry as like some of this year’s tennis pro’s, these sharp and tangy apples won’t make it to week two of Wimbledon – when they’re gone, they’re gone!To signal the launch of Britain’s most iconic sporting event, discount supermarket Aldi has launched limited edition Granny Smith Apples for one week only, available in all stores across the UK from Thursday 29 June.

The tube of four Granny Smith apples has been designed to echo a pack of tennis balls and will retail at £0.99. Designed for Championship play; every single apple in this limited-edition tube is fresh giving maximum enjoyment in every bite.

But hurry as like some of this year’s tennis pro’s, these sharp and tangy apples won’t make it to week two of Wimbledon – when they’re gone, they’re gone!

29
Jun

SERVED WITH LOVE Sport by Wimbledon, Strawberries by Aldi

British summertime is a total delight, arguably made better with sunshine, strawberries and sport – so hooray for the start of Wimbledon!
However, those lucky enough to have scored a ticket to the hottest seat in London town will find that a punnet of strawberries from Wimbledon will cost them as much as £2.50 for as few as 10 berries¹ – an eye watering 25p per bite!
At just £1.29 for a 400g punnet containing approximately 25 strawberries, discount supermarket Aldi is knocking the competition off the court at around 5p per berry!
With the likes of Waitrose² and Tesco³ selling their same sized punnets for £2.00, Aldi customers can expect to make a saving of over 70p per punnet.
Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, comments, “We take pride in offering our customers great value, great quality, fresh produce for every occasion and Wimbledon is no different. Nothing tastes better than fresh, British strawberries, and we’re proud to offer our customers the best this summer.”
Did you know?

·         Wimbledon is the largest single annual sporting catering operation (2200 staff) carried out in Europe. On average 28,000 kg (140,000 servings) of English strawberries and 10,000 litres of dairy cream are served⁴
·         That means tennis lovers will spend approximately £350,000 on strawberries when buying at Wimbledon, compared to an equivalent £208,600 spent by Aldi shoppers
·         Aldi expects to sell 4.5 million punnets of strawberries over the Wimbledon period (Monday 26 June to Sunday 16 July)

-ENDS-
For more information, please contact the Aldi Consumer Press Office on: 020 7025 6611 or email aldiconsumer@redconsultancy.com.
Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.

On the latest market share records from Kantar, Aldi was the 3^rd largest berry retailer, selling more than ASDA and Morrison’s.
The company’s current achievements and initiatives include:
-          Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
-          Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
-          Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
-          Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
-          Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

References:
1.       2015 prices and broadcast statistics sourced from the Official Wimbledon website.
2.       http://www.waitrose.com/shop/DisplayProductFlyout?productId=372145
3.       https://www.tesco.com/groceries/product/details/?id=287529333
4.       http://www.wimbledon.com/en_GB/atoz/faq_and_facts_and_figures.html

22
Jun

ALDI SCOOPS THIRTY-THREE INTERNATIONAL WINE AWARDS

·         Thirty-three Aldi bottles are named amongst the best wines in the world at prestigious wine awards
·         Discount retailer strikes GOLD for its Tawny Port and Lot Series Minervois
·         Total award wins in 2017 is now a whopping 138 medals

Discount supermarket Aldi’s wine range has excelled once again this month, scooping THIRTY-THREE accolades including two Gold and eleven Silver medals at the Decanter World Wine Awards and the International Wine and Spirits Challenge’s dedicated Northern Hemisphere wine competition.

Aldi’s luxurious Maynard’s 10 Year Old Tawny Port (£9.99) and Lot Series Minervois La Liviniere 2015 (£9.99), an intense Syrah and Grenache blend, were awarded Golds by Decanter, one of the world’s most respected drinks competitions which pits the very best wines from around the globe against each other in a series of rigorous blind taste tests.

Described by the panel of esteemed judges as having tastes of ‘superb fruit with a lovely purity of eucalyptus’, the French Gold medal winner is part of Aldi’s upmarket Lot Series, first introduced into stores in 2015 and the result of an exclusive collaboration with some of the best winemakers in the world.

The discount retailer’s sparkling range also impressed the judges, scooping six medals out of a possible seven across both world class competitions. Aldi’s sparkling wine range has been expanded to cater to shoppers continued demand and one of the latest additions, the Lot 25 Prosecco (£9.99) has been recognised for its quality, scooping a Silver medal. Aldi’s popular Veuve Monsigny Champagne Brut (£10.99) was also given the nod of approval from both awarding bodies, taking home two Bronze medals.

Tony Baines, Joint Managing Director of Corporate Buying, at Aldi said “Our Lot Series has gone from strength to strength since it launched in 2015, so we are thrilled to see that it is not only popular amongst our customers but that it is also being recognised for its quality by renowned awarding bodies.

“It’s been a fantastic year for Aldi’s wine range so far, we’ve expanded our offering significantly to cater to shoppers demand and we have no plans to slow down!”

The latest thirty-three gongs take Aldi’s beers, wines and spirits medal count to 138 in 2017. Furthermore, Aldi has been crowned Multiple Wine Retailer of the Year at The Drinks Retailing awards and Drinks Retailer of the Year at The Drinks Business awards, announced last month.

The full list of award winning Aldi wines is as follows:

Decanter World Wine Awards
Lot 23 Minervois La Liviniere 2015 (Gold)
Maynard’s 10 Year Old Tawny Port (Gold)
The Exquisite Collection Cotes de Provence Rose 2016 (Silver)
Lot 25 Prosecco 2016 (Silver)
The Exquisite Collection Hunter Valley Semillon 2013 (Silver)
Exquisite Collection Plan de Dieu (Silver)
Wachau Gruner Veltiner 2015 (Bronze)
Lot 22 Terrasses du Larzac 2015 (Bronze)
Phillippe Michel Cremant Du Jura 2014 (Bronze)
Toro Loco ORGANIC 2015 (Bronze)
Veuve Monsigny Champagne Brut (Bronze)
The Exquisite Collection Gavi 2016 (Bronze)
Toro Loco Rose (Bronze)
Animus Douro 2015 (Bronze)
El Mayoral Monastrell-Petit Verdot Bodegas (Bronze)
Lot 18 Baden Pinot Blanc 2015 (Commended)
The Exquisite Collection Marlborough Sauvignon Blanc 2016 (Commended)

International Wine and Spirits Challenge
Phillippe Michel Cremant Du Jura 2014 (Silver)
Exquisite Collection Muscadet Sevre et Maine 2015 (Silver)
Wachau Gruner Veltiner 2015 (Silver)
Cotes Du Rhone Villages 2015 (Silver)
Animus Douro DOC 2016 (Silver)
Chateauneuf Du Pape Cuvee 13 2013 (Silver)
Toro Loco Bobal Merlot 2015 (Silver)
Asti Spumante (Bronze)
Veuve Monsigny Champagne Brut (Bronze)
Exquisite Collection Touraine Sauvignon 2016      (Bronze)
The Exquisite Collection Gavi 2016 (Bronze)
Lot 18 Baden Pinot Blanc 2015 (Bronze)
Baron Amarillo Rioja Reserva 2012 (Bronze)
Toro Loco Superior 2016 (Bronze)
Lot 22 Terrasses du Larzac 2015 (Bronze)
Gran Reserva Valdepenas D.O 2009 (Bronze)
- Ends-

For further information, please contact the Aldi BWS press office:
alditeam@clarioncomms.co.uk / 020 7479 0910

Notes to Editor
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 23/04/2017, Aldi grew sales by 18.3% and has a 6.9% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi offers staff the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the National Living Wage.
·         Aldi has launched a fice year partnershio with the Teenage Cancer Trust- its funding target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·        Aldi is the official supermarket sponsor of Team GB, which has extended this commitment to the Tokyo 2020 Olympic Games.
·         Aldi has previously been named Which? Supermarket of The Year on four separate occasions (2011, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

22
Jun

SPRUCE UP YOUR SUMMER GARDEN WITH ALDI

Aldi has everything shoppers need to bring their garden to life this summer with its great-value Summer Garden range, available in stores and online on 29^th June, while stocks last. With everything from lawnmowers to firepits - getting the garden into great shape will be a breeze.
Sit back and relax with this stylish Corner Rattan Effect Sofa (£179.99) available in two colour options. The set comes with cushions and a removable padded stool that can be used for extra seating. Pair with the Aluminium Parasol (£22.99), available in three colours, to provide essential shade on a summer’s day.
Perfect for the patio, Aldi’s high quality two-seater Garden Swing (£59.99), complete with padded cushions and a canopy, is just the thing for the longer summer evenings. Keep warm with this slick steel top or copper top Chimenea (£39.99) – it’s easy to assemble and can even be used for cooking. Or, Aldi’s Fire Pit with cooking grill is an absolute steal at just £19.99.

Garden lawns can be maintained easily with Aldi’s Essential Lawnmower (£34.99), featuring a 1000W motor, three cutting heights and a 30-litre grass collection box. Plus, power clean patios, walls and decking with the Compact 1400W Pressure Washer (£39.99). It comes with 1400W power, a brush motor and a 5-metre cable for the ultimate ease of use.

Shoppers need not compromise on quality when it comes to outdoor lighting options - Aldi’s Solar Fence Light (£9.99) and Solar Party String Lights (£8.99) will be sure to set the atmosphere for summer garden parties. The Filigree Solar Table Lantern (£4.99), Citronella Garden Candles (£2.49) and Solar Hanging Light Bulb (£1.99) are also great for illuminating trees, tables and fences.

Keep little ones entertained with Aldi’s selection of games, including the great-value Children’s Activity Table (£39.99) which can be used with the Play Sand (£2.49), and includes a tray for water play. What’s more, it turns into a picnic table for kids to enjoy al fresco dining. The fun doesn’t stop there for families - adults can trim the hedges with the 3 Piece Garden Tool Set (£9.99) whilst the kids help out with the Children’s Garden Tools (£1.99).
Wildlife enthusiasts can invite bugs and birds to feel at home in their garden with the Novelty Bird Feeders (£5.99) and Insect Hotels (£4.99).
Aldi’s Specialbuys Summer Garden range is available in stores nationwide and online from 29^th June but be quick, as with all Specialbuys, once it’s gone it’s gone!
Aldi’s Summer Garden range is in store 29^thJune and available while stocks last

Product Name	Price
Corner Rattan Effect Sofa	£179.99
Garden Swing	£59.99
Steel Chimenea	£39.99
Compact 1400W Pressure Washer	£39.99
Children’s Garden Table with Sandpit	£39.99
Essential Lawnmower	£34.99
Aluminium Parasol	£22.99
Parasol Bluetooth Speaker Light	£19.99
Essential Electric Hedge Trimmer	£19.99
Fire Pit	£19.99
15KG Parasol Base	£14.99
Solar Fence Light	£9.99
Hose Reel	£9.99
3 Piece Garden Tool Set	£9.99
Solar Party String Lights	£8.99
Ladies Ankle Wellington Boot	£7.99
Watering Wand	£6.99
Concentrated Weedkiller	£6.99
5L Masonry Paint	£7.99
Novelty Bird Feeders	£5.99
Kneeling Pad	£5.99
Insect Hotels	£4.99
Filigree Solar Table Lantern	£4.99
Clogs	£3.99
Metal Garden Animal Ornament	£3.99
8 Pattern Spray Gun Set 2016	£3.99
Self-Watering Patterned Pot A/B	£2.99
Citronella Garden Candles	£2.49
Play Sand	£2.49
Solar Hanging Light Bulb	£1.99
Children’s Garden Tools	£1.99
Glyphosate Weedkiller 1L	£1.99
Tomato and Vegetable Feed 1LTR	£1.89

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
-Ends-
Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

22
Jun

Keep loved ones sweet with Aldi’s ‘Homemade with Love’ range

Calling all budding bakers – Aldi is set to launch its ‘Homemade with Love’ range, offering a choice of kitchen appliances at bargain prices, in stores and online from the 25^th June.

Check out this trendy 3-in-1 Sweet Treat Maker (£19.99) - it comes complete with interchangeable plates to make tasty heart-shaped waffles, brownies and doughnuts.

Or, bake fresh waffle baskets in minutes with this Waffle Basket Maker (£19.99) and fill with homemade ice-cream, whipped up using Aldi’s Ice Cream Maker – a bargain at just £14.99!

With Wimbledon fast approaching, this strawberry print Retro Cake Stand (£7.99) is just the thing for serving afternoon teas whilst watching the tennis.

The ‘Homemade with Love’ range is available in stores nationwide and online from 25^th June

Item	Price
Sweet Treat/Waffle Maker	£19.99
Assortment Jars With Stand	£19.99
Ice Cream Maker	£14.99
Collapsible Cupcake Carrier	£9.99
Glass Cake Stand	£7.99
Glass Tableware	£5.99
Retro Enamel Cake Pan Assortment	£5.99
Novelty Kitchen Accessories	£2.49
Measuring Jug 3 Pack	£1.99
Food Umbrellas	£1.99
Seal Tight Containers	£1.99
Cupcake And Baking	£1.99

22
Jun

ENTERTAIN YOUR MINI-ONES WITH ALDI’S DESPICABLE ME 3 RANGE

Aldi is launching a range of great value Minions gear, just in time for the third instalment of the Despicable Me franchise. With the film set to be this summer’s hottest animation production, fans will find a multitude of mischievous Minions merchandise on sale at Aldi a five days before the film launches. Aldi’s fantastic range of licensed toys and clothing will available in stores and online from Sunday 25^th June but remember, as with all Specialbuys, once it’s gone, it’s gone.
Minions fans can hide out in Gru’s world with Aldi’s quality Dome Character Tent (£12.99), perfect for imaginative play both indoors and outdoors. Kids can get comfortable with the great-value Character Folding Chair (£8.99) and ready for bed with Aldi’s Licensed Slippers (£3.99), Character Pyjamas (£3.99) and oh-so-fluffy Minions Plush Toys (£4.99).
Keep little ones entertained with Flashing Balls (£2.99) and Hoppers (£3.99) or for long car journeys, why not pack a Backpack (£4.99) and fill with Despicable Me 3 Books (£1.99), 3 Pack Card Games (£3.99p) and Headphones (£8.99) to keep them busy along the way
Kids can stay hydrated on missions with Aldi’s Character Drinkware (£2.99) and Sunglasses (£1.49) while dressed the part in Children’s Despicable Me 3 T-Shirts (£2.99), Trekking Sandals (£6.99) or Trainers (£7.99).
From book sets and hoppers to clothing and accessories, Aldi has everything to suit Despicable Me 3 fans. The range is available in stores nationwide and online at www.aldi.co.uk on 25^th June but shoppers must be quick because as with all Specialbuys, once they’re gone, they’re gone!
Aldi’s Despicable Me 3 range is available in stores and online on 25^th June and available while stocks lasts

BD	Product Code	Description	Price
EI	94798	DINOLAND PLAY CENTRE	£29.99
LS	76878	DOME CHARACTER TENT	£12.99
LS	78396	CARS 3 REMOTE CONTROLLED VEHICLE	£12.99
JI	78623	CHARACTER FOLDING CHAIR	£8.99
KRZ	75874	KID’S LICENSED HEADPHONES	£8.99
CDur	76323	CHILDREN’S LICENSED TRAINERS	£7.99
CDur	76965	CHILDREN’S LICENSED TREKKING SANDALS	£6.99
LS	77057	MINION PLUSH TOY	£4.99
LH	94485	CHILDREN'S BACKPACK	£4.99
LS	76683	3 PACK CHILDREN'S CARD GAMES	£3.99
CDur	77028	CHILDREN’S LICENSED SLIPPERS	£3.99
LS	77283	CHILDREN'S DESPICABLE ME 3 PYJAMAS	£3.99
LS	76877	HOPPER	£3.99
JI	79496	MINIONS ILLUMI-MATE	£3.99
KRZ	78687	CHARACTER DRINKWARE	£2.99
LS	70583	FLASHING BALL	£2.99
LS	77280	CHILDREN'S DESPICABLE ME 3 T-SHIRT	£2.99
LH	78202	DESPICABLE ME 3 BOOK	£1.99
KRZ	76749	CHILDREN'S LICENSED SUNGLASSES	£1.49

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
-Ends-
Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

22
Jun

SPOT THE DIFFERENCE: Aldi heats up the high-street with new stylish summer fashion collection

-All pieces under £10-
Discount supermarket Aldi is set to take on the high-street - including the likes of Zara, John Lewis and even Harvey Nichols - by offering fashion-conscious customers the chance to pick up this season’s key fashion pieces for less, thanks to its new Holiday Wardrobe collection.
Shoppers can create the perfect summer capsule wardrobe with Aldi’s selection of quality, on-trend essentials starting at just £2.99. In fact, all are available for under a tenner, with savings of up to 99% versus other high street brands*.
Launching in stores nationwide and online on 22^nd June, the range includes everything from beach dresses and jewelled sandals to summer shirts and swim shorts for men and women, sure to turn heads from beach to bar. For summer holidays spent at home or abroad, Aldi’s budget-friendly prices make mastering this season’s hottest trends a breeze.
Tony Baines, Managing Director for Corporate Buying at Aldi comments: “As temperatures creep up and sun seekers look to update their wardrobes, we’ve tapped in to the latest high-street trends to offer our customers a great-value fashion collection that doesn’t compromise on style.”
The full Holiday Wardrobe range will be in stores nationwide from 22^nd June and, as with all Specialbuys, once it’s gone, it’s gone.

*Ladies’ fashion fit for the French Riviera
ALDI	Harvey Nichols
Ladies’ Summer Hat (£3.49)	Bunny Talk To The Sand wide-brim hat (£380)
% SAVED WHEN SHOPPING AT ALDI	SAVE 99% (£376.51)
ALDI	Birkenstock
Ladies’ Comfort Sandals (£9.99)	Arizona Sandal (£75)
% SAVED WHEN SHOPPING AT ALDI	SAVE 87% (£65.01)
ALDI	John Lewis
Ladies’ Maxi dress (7.99)	Collection WEEKEND Jersey Stripe Maxi Dress £55
% SAVED WHEN SHOPPING AT ALDI	SAVE 85% (£47.01)
ALDI	Topshop
Ladies’ Denim Short (£6.99)	Floral Painted Denim Shorts by Glamorous £28
% SAVED WHEN SHOPPING AT ALDI	SAVE 75% (£21.01)

*Hit the beach with a splash of tropical menswear
ALDI	John Lewis
Men’s Summer Hats (£3.99)	Two Twist Braid Trilby Hat £20
% SAVED WHEN SHOPPING AT ALDI	SAVE 76% (£16.01)
ALDI	ASOS
Men’s Summer Shirt (8.99)	Superdry Ghost Button Down Shirt (£45)
% SAVED WHEN SHOPPING AT ALDI	SAVE 80% (£36.01)
ALDI	Zara
Men's Chino Shorts (£6.99)	Tan Bermuda Shorts (29.99)
% SAVED WHEN SHOPPING AT ALDI	SAVE 76% (£23)
ALDI	M&S
Men's Swim Short (£4.99)	Palm Tree Print Shorts (£12)
% SAVED WHEN SHOPPING AT ALDI	SAVE 58% (£5.01)

Aldi’s Holiday Wardrobe range is available online and in stores from 22^nd June while stocks last.

Description	Price
Ladies’ Jewelled Sandal	£9.99
Ladies’ Comfort Sandals	£9.99
Espadrille Wedges	£9.99
Men’s Summer Shirt	£8.99
Ladies’ Maxi dress /Jumpsuit	£7.99
Ladies’ Jersey Printed Trousers	£6.99
Men's Sweat Short	£6.99
Men’s Footbed Sandal	£6.99
Ladies’ Casual Shorts	£6.99
Men's Chino Shorts	£6.99
Ladies’ Summer Beach Dress	£6.99
Ladies’ Denim Short	£6.99
Ladies’ Footbed Sandal	£5.99
Men's Jersey Hipsters 3PK	£5.99
Men’s Swim Short	£4.99
Ladies’ Shorty PJ Sets	£4.99
Men’s Summer Hats 2017	£3.99
Ladies’ Leggings	£3.99
Men’s Cotton Rich Socks 5PK	£3.99
Ladies’ 2Pack Strappy Cami	£3.99
Men’s T-Shirt	£3.99
Ladies’ Summer Hats	£3.49
Adult Beach Mules	£2.99
Ladies’ Trainer Socks 3PK	£2.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
-Ends-
Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

16
Jun

Get Beach Ready with Aldi’s Holiday Wardrobe Essentials

This year, holiday makers need look no further than Aldi for all their summer clothing essentials, thanks to its new Holiday Wardrobe range, available in store and online from 22^nd June, while stocks last. Including everything from beach dresses and jewelled sandals to summer shirts and swim shorts, Aldi has everything shoppers need for a summer spent at home or abroad.

Aldi’s Ladies’ Jewelled Sandals (£9.99) have a trendy diamante trim and make for an indulgent yet affordable treat. For summer nights, Aldi’s open toed Espadrille Wedges (£9.99) have a flattering strap and are available in navy and pink. Aldi’s Ladies’ Comfort Sandals (£9.99), available in tan and grey, are the perfect shoes for those on a sight-seeing holiday looking to explore their destination.

Go from day-to-night in some of this year’s biggest summer trends - the stripes of the Ladies’ Maxi Dress (£7.99) make for a stylish choice, as do the tropical or tribal prints of the Ladies’ Jumpsuit (£7.99) and Ladies’ Printed Trousers (£6.99), all essential holiday must-haves, perfect for the beach and bar.

For the fashion conscious man, the linen blend Men’s Summer Shirts (£8.99), available in white, navy and red-grey check, look great paired with these Men’s Chino Shorts (£6.99).

Plus, men can stock up on Sweat Shorts (£6.99), Swim Shorts (£4.99) and the Men’s T Shirt (£3.99), available in three designs, for easy everyday beach outfits.

Shoppers will love Aldi’s great-value Ladies’ Denim Shorts (£6.99) and Ladies’ Casual Shorts (£6.99), available in both plain and striped patterns - perfect paired with the Ladies’ Strappy Cami, just £3.99 for two. For a chilled evening in, swap them for Ladies’ Shorty PJ Sets (£4.99) or Ladies’ Leggings (£3.99).

Stay protected from the sun with the Men’s Summer Hats (£3.99) or this on-trend Ladies’ Summer Hat (£3.49). Shoppers can also accessorise their beach attire with the Men’s Footbed Sandals (£6.99) or the Ladies’ Footbed Sandals (£5.99).

The range also includes Men’s Jersey 3 pack Hipsters (£5.99), Men’s Cotton Rich Socks (£3.99), Ladies’ Trainer Socks (£2.99) and Adult Beach Mules (£2.99), in a variety of designs.
Aldi’s Specialbuys Holiday Wardrobe range is available in stores nationwide from 22^nd June but be quick, as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Holiday Wardrobe range is available online and in stores from 22^nd June while stocks last.

Description	Price
Ladies’ Jewelled Sandal	£9.99
Ladies’ Comfort Sandals	£9.99
Espadrille Wedges	£9.99
Men’s Summer Shirt	£8.99
Ladies’ Maxi dress /Jumpsuit	£7.99
Ladies’ Jersey Printed Trousers	£6.99
Men's Sweat Short	£6.99
Men’s Footbed Sandal	£6.99
Ladies’ Casual Shorts	£6.99
Men's Chino Shorts	£6.99
Ladies’ Summer Beach Dress	£6.99
Ladies’ Denim Short	£6.99
Ladies’ Footbed Sandal	£5.99
Men's Jersey Hipsters 3PK	£5.99
Men’s Swim Short	£4.99
Ladies’ Shorty PJ Sets	£4.99
Men’s Summer Hats 2017	£3.99
Ladies’ Leggings	£3.99
Men’s Cotton Rich Socks 5PK	£3.99
Ladies’ 2Pack Strappy Cami	£3.99
Men’s T-Shirt	£3.99
Ladies’ Summer Hats	£3.49
Adult Beach Mules	£2.99
Ladies’ Trainer Socks 3PK	£2.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

16
Jun

DELIGHT DAD WITH ALDI’S FATHER’S DAY DEALS

From the sporty dad to the stylish dad and every type of dad in-between, Aldi has the perfect present this Father’s Day with its exciting new range, available in stores and online from 8^th June. With a wide range of thoughtful gifts and quality gadgets, shoppers can treat dad to a wonderful surprise this Father’s Day, without breaking the bank.

Aldi’s USB Turntable (£39.99) and Mixed Vinyl Records (£6.99) are the perfect gifts for music-loving dads. Available in tan, black and white, this fantastic suitcase turntable can be used on the go with batteries and also includes an MP3 conversion feature. Aldi’s Boombox (£29.99) comes complete with a built-in microphone, SD card and Bluetooth connectivity, bringing the nostalgic feel of the 90’s into the digital age and enabling dad to play all his favourite tunes on this brilliant device.

These stylish wireless DJ Headphones (£19.99) are a treat for all ages. Featuring an adjustable headband, rechargeable battery and microphone, dads can look the part behind the decks or on the move.

The ideal gift for DIY-er-dads, this high speed 3.6 V LHon Cordless Screwdriver (£14.99) will have dads grinning from ear to ear this Father’s Day. Aldi’s 3/8 Ratchet Socket Set (£12.99) is another must-have gadget and includes an extension bar for those hard to reach areas and a knurled finish socket for extra grip.

Also available for Father’s Day is an array of gentleman’s grooming products at unbeatable prices. Treat dad to Aldi’s Electric Shaver (£17.99), suitable for either wet or dry use and with a triple cutting system for the perfect shave, or the Remington Precision Steel Hair Clipper (£14.99) which features a 40 minute operation time for men on-the-go, making messy beards a thing of the past. Pack these great gifts away in Aldi’s luxurious Leather Washbag (£14.99).

For cosy nights in, Aldi’s Men’s Moccasin Slippers (£6.99), Men’s Character Nightwear (£7.99) and Character Slippers (£5.99) are guaranteed to delight. With a whole host of great value gifts from Father’s Day Games (£3.99) and DIY Cufflinks (£3.99) to Novelty Socks (5pk £3.99) and Luxury Father’s Day Cards (£1.99), Aldi is the one stop shop for Father’s Day this June.

Aldi’s Father’s Day range is available in stores nationwide from 8^th June and to pre-order online from 1^st June, but be quick because as with all Specialbuys, once it’s gone it’s gone.

Aldi’s Father’s Day range is in store 8^th June and available while stocks last

Product Name	Price
Vintage Suitcase Turntable	£39.99
Boombox	£29.99
16v Li-Ion Cordless Drill	£29.99
Men’s Fashion Watch	£7.99
Wireless Headphones	£19.99
Electric Shaver	£17.99
3.6v Li-Ion Cordless Screwdriver	£14.99
Hair Clipper	£14.99
3/8" Ratchet Socket Set	£12.99
Leather Washbag	£14.99
Star Wars Build & Play Sets	£9.99
Men’s Character Nightwear	£7.99
Mixed Vinyl Records	£6.99
Muc-Off Bike Cleaning Kit	£6.99
Men's F-Day Cargo Short	£6.99
Men’s Moccasin Slipper	£6.99
Man's Lunch Bag	£6.99
Rightfit 3 Razor Refill	£5.99
Men’s Character Slippers	£5.99
Flask & Bottle	£4.99
3 Piece Folding Hex Key Set	£4.99
Novelty Golf Balls	£4.99
Men's Premium Leather Belts June	£4.99
Men’s Father’s Day Polo	£4.99
DIY Cufflinks	£3.99
9 Piece Coloured Hex Key Set	£3.99
DIY Cufflinks	£3.99
Father's Day Games	£3.99
Men's 5pk Novelty Socks	£3.99
Father's Day Mugs/Glasses	£3.99
Father's Day Gifting Fsdu	£2.99
Ladybird Retro Books	£2.99
3 Piece Finger Driver Set	£2.99
Luxury Father’s Day Card	£1.99
Father's Day Large Cards And Medium Gift Bags	£1.29
Father's Day Square Cards And Bottle Bags	£0.79

16
Jun

FAMILY FUN IN THE SUN WITH ALDI’S RANGE OF OUTDOOR SPORTS AND GAMES

When looking for ways to keep the kids active and entertained this summer, parents need look no further than Aldi’s new Outdoor Sports and Games range which has everything for fun-filled summer holidays, at low prices. This quality range of toys and equipment is available in store and online from 15^th June and available to pre-order from 8^th June – available while stocks last.

A family favourite - jumping around has never been so much fun with this Plum 8ft Trampoline (£67.99). Easy to set up, this great value trampoline comes with enclosure to protect young children from falls.

Aldi’s Inflatable Boat (£39.99) is perfect for navigating the river or lake with the kids this summer. It comes complete with paddles, a waterproof bag, a rope and repair accessories.

Kids can discover archery safely with Aldi’s Soft Archery Set (£19.99), available as a set including a target stand, bow and three arrows for hours of outdoor entertainment. Or enjoy a game of Badminton with Aldi’s Badminton Set with Pop Up net (£19.99), complete with rackets and shuttlecocks.

Aldi’s range of sports and games is guaranteed to help kids make the most of the garden or park this summer, and includes a Baseball Set (£9.99), mitre Flare Football (£5.99), or Skittles and Boules Set (£4.99).

Top off the summer activities by blasting bubbles with the 2 In 1 Bubbles set (£3.99). The set comes with a portable dipping cup and premium bubble solution for hours of fun.

Aldi Specialbuys Outdoor Sports and Games range will be available in stores and online at aldi.co.uk on 15^th June and available to pre-order from 8^th June – but don’t delay, once they’re gone, they’re gone!

16
Jun

Aldi launch their NEW integrated summer campaign, ‘the Competitive Brownlees’, as they cement their Team GB partnership

The most competitive brothers in the world have joined forces with the most competitive supermarket in the world Aldi, to launch its new fully integrated summer marketing campaign.

Designed to show customers how they can win big this summer, the campaign, which launches on Sunday 11^th June, features Alistair and Jonny Brownlee and plays on the competitiveness between the brothers as they try and get one up on each other.

There are three executions and in each, we see Alistair or Jonny having failed to beat the other on price by shopping for brands at one of the big four supermarkets. The winning brother can be seen cooking a sumptuous Aldi BBQ or preparing a mouth-watering picnic spread, whilst the losing brother has to undergo a forfeit or gets his revenge over the winning brother.

Commenting on their involvement in the campaign, Alistair Brownlee said: “Everyone knows how competitive Jonny and myself are. There is next to nothing that we don’t compete over.”

Jonny Brownlee added: “As athletes, fuelling our body with the right foods is so important and we’ll never sacrifice on quality. But quality doesn’t need to mean expensive and at Aldi, you can get your hands on the best quality, amazing range of food at great prices. Everyone is a winner.”

Adam Zavalis, Marketing Director at Aldi added “This campaign taps into the unrivalled competitiveness of the Brownlee brothers delivered via our distinctive humour to showcase why choosing Aldi this summer will get you to the top of the podium with our award-winning quality at unbeatable prices.”

“This important partnership complements our Team GB Get Set to Eat Fresh commitment where we are aiming to educate 1.2 million children about the benefits of healthy eating and reinforces our position as Britain’s fresh produce supermarket of the year.”

As part of the campaign Aldi will also be the official supermarket partner of the Leeds World Series Triathlon this weekend, where the Brownlees finished 1st and 2nd last year. Aldi will be supplying all the water, fruit and their exclusive Hike protein bars to the thousands of participants who will be competing across the two days of events in Yorkshire’s biggest City.

In addition to branding at the event Aldi will also be cheekily unveiling outdoor adverts, in the style of the Carlos Tevez advert that Manchester City ran in 2009, welcoming customers to Yorkshire’s finest, the Brownlees and Aldi, right in the heart of Morrison’s and Asda’s home turf!

Aldi’s integrated summer campaign will launch in store via Point of Sale and in Aldi’s Specialbuy weekly leaflets, online across digital and social channels and a TV campaign which airs during ITV’s Vera and new drama ‘The Loch’ on Sunday 11^th June.

9
Jun

Aldi Ups the Ante with New School Uniform Package for a Fiver

Discount supermarket Aldi is set to launch a Back To School uniform package for just £5 this July.

On sale instore and online from 13th July and available whilst stocks last, the £5 price for the uniform package covers all primary school ages (3-11 years). The deal includes two polo shirts, one round neck jumper and either a pair of trousers or a skirt, making Aldi a one-stop shop for parents who can even order online and take the stress out of kitting out the kids.

Suitable for all schoolchildren, this quality Polo Shirt (£1.65/2 pack), available in blue or white, can be paired with the long-lasting, black Boy’s/Girl’s trousers (£1.95) or this Pleated Skirt (£1.95), available in navy, black and grey. For colder mornings, team with a navy or red Round Neck Sweater (£1.40), sure to keep children comfortable and warm during lessons.

Aldi’s quality Girl’s Pinafore (£5.99/2 pack) comes with permanent pleats so there’s no ironing required. Match with Aldi’s Short Sleeved Shirt, just £2.49 for a pack of two, and this Girl’s Knitted Cardigan (£5.99/2 pack) in navy or red.

Complete the look with these day-to-day scruff-resistant Boy’s/Girl’s Action Leather Shoes - great for keeping tiny toes warm and protected and, at just £6.99, they are an absolute steal. Plus, parents can stock up on all wardrobe essentials, including Aldi’s Girl’s/Boy’s 5 pack Ankle Socks (£1.79) and quality Girl’s Tights, in packs of three (£3.99).

As well as durable uniform to get kids through classroom lessons and messy lunches, Aldi also has a range of clothing for PE and sports lessons. The Jogging Bottoms (£2.99), PE Shorts/Skort (£2.79) and Round Neck T-Shirts (£1.79/2 pack) are perfect for after-school activities and can be teamed with Aldi’s great-value Children’s Trainers for just £4.99.

It’s not just clothes on offer; parents can aid their little one’s learning with everything from this Time Teaching Wall Clock (£4.99), My First Wall Charts (£3.99), Bumper Workbook (£1.99) and even Carol Vorderman Workbooks (£1.99), all sure to keep them occupied for hours. Aldi’s bargain Backpack (£6.99) is just the thing to carry everything in, complete with a padded back and adjustable straps.

With a selection of school items and accessories available, including wardrobe essentials, PE kits and pencil cases, Aldi has everything parents need to get set for the new term.

Aldi’s Specialbuys Back to School range offers great-value products, without compromising on quality. But, shoppers best be quick, as they’re going into stores on 13^th July and once they’re gone, they’re gone!

-ENDS-

Aldi’s Back To School range is on sale on 13^th July in store and available to pre-order online from 6^th July, available while stocks last
CLOTHING

Boy’s Action Leather Shoes	£6.99
Girl’s Action Leather Shoes	£6.99
Girl's Pinafore 2 Pack	£5.99
Girl's Knitted Cardigan 2 Pack	£5.99
Children’s Trainers	£4.99
Girl's Tights 3pk	£3.99
Girl's Knee High Socks 5 Pack	£3.49
Jogging Bottoms	£2.99
PE Shorts / Skort	£2.79
Short Sleeved Shirts 2pk	£2.49
Girl's Trousers	£1.95
Girl's Pleated Skirt	£1.95
Boy's Trousers (Black)	£1.95
Boy's Ankle Socks 5pk	£1.79
Round Neck T-Shirts 2pk	£1.79
Girl's Ankle Socks 5pk	£1.79
Children’s Plimsolls	£1.79
Girl's Polo Shirts 2pk	£1.65
Boy's Polo Shirt 2pk	£1.65
Boy's Trousers (Grey & Navy)	£1.95
Round Neck Sweater	£1.40

BOOKS & ACCESSORIES

64gb Flash Drive Usb	£29.99
Backpack	£6.99
Novelty Fluffy Pencil Case/Notebook	£4.99
Time Teaching Wall Clock	£4.99
Hair Accessories	£4.99
Flash Cards Box Set	£4.99
My First Wall Charts	£3.99
Novelty Pens/Pencils	£2.99
Novelty Notebook/Eva Pencil Case	£2.99
Carol Vorderman Workbooks	£1.99
Wipe Clean Book	£1.99
Bumper Workbook	£1.99
Maths/English Education Range	£0.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

9
Jun

Aldi to launch best value Back to School offering

Discount supermarket Aldi is set to launch a Back to School uniform package for just £5 this July.
By launching its selection of school uniform and accessories earlier than ever before, Aldi looks to help parents escape the stress of the last-minute school shop, enabling them to stock up on all the essentials before the summer term is out.
On sale instore and online from 13th July and available whilst stocks last, the £5 price for the uniform package covers all primary school ages (3-11 years). The deal includes two polo shirts, one round neck jumper and either a pair of trousers or a skirt, making Aldi a one-stop shop for parents who can even order online and take the stress out of kitting out the kids.
Tony Baines, Managing Director for Corporate Buying at Aldi comments: “It is no secret that sending the kids back to school can be financially demanding, which is why we’re doing everything we can to offer parents the best quality products at the lowest possible price.
“We know from speaking to Mums that they prefer to get their school shopping finished as early as possible, so by launching our Back to School range earlier than ever before, we’ve been able to lock in low price points and guarantee our customers the best possible deal. When it comes to quality we know our customers have high expectations but don’t want to spend a small fortune for it.”
The Aldi Specialbuys Back to School Uniform range is instore and online from 13th July and includes everything from shirts and trousers to PE kit and shoes. Also available to pre-order online from 6^th July, as with all Specialbuys, the range will only be available while stocks last.
Aldi’s full Back to School Uniform range is available in stores on the 13^th July and available to pre-order online on the 6^th July

Boy’s Action Leather Shoes	£6.99
Girl’s Action Leather Shoes	£6.99
Girl's Pinafore 2 Pack	£5.99
Girl's Knitted Cardigan 2 Pack	£5.99
Children’s Trainers	£4.99
Girl's Tights 3pk	£3.99
Girl's Knee High Socks 5 Pack	£3.49
Jogging Bottoms	£2.99
PE Shorts / Skort	£2.79
Short Sleeved Shirts 2pk	£2.49
Girl's Trousers	£1.95
Girl's Pleated Skirt	£1.95
Boy's Trousers (Black)	£1.95
Boy's Ankle Socks 5pk	£1.79
Round Neck T-Shirts 2pk	£1.79
Girl's Ankle Socks 5pk	£1.79
Children’s Plimsolls	£1.79
Girl's Polo Shirts 2pk	£1.65
Boy's Polo Shirt 2pk	£1.65
Boy's Trousers (Grey & Navy)	£1.95
Round Neck Sweater	£1.40

9
Jun

LIGHTEN & BRIGHTEN YOUR LUNCH TIMES THIS SUMMER WITH ALDI’S NEW GOURMET SEAFOOD SALAD RANGE

Welcome the hot weather with lighter lunches from discount supermarket Aldi…that’s lighter on your tummy and bank balance. The collection of three Limited Edition summer salads, include exotic Crayfish & Mango, classic Tuna Nicoise, and succulent Hot Smoked Salmon & Potato, each packed with summer zest and freshness.

So, whether you’re eating ‘al fresco’ or ‘al desko’, at only £2.49, Aldi’s summer salads offer refreshingly low prices that don’t compromise on quality or taste.

Similar salads from Marks & Spencer over five days could cost up to a whopping £80 per month, whilst at Aldi, it would cost only £49.80! With a potential saving of over £30 a month - and £90 during the summer months - shopping at Aldi will leave you with more money to spend on amazing experiences and days out!

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, says: “At Aldi, we strive to give our customers the best range of food, at the best value. Comparable to salads available at Marks & Spencer and Waitrose, the new limited edition summer salad range provide customers with fantastic quality yet affordable lunch options.”

Available in store now, pick up your new favourite lunch time meal at Aldi and start making those savings!

Comparison
Marks & Spencer/Waitrose	ALDI	Saving
Marks & Spencer Crayfish & Mango Salad £4.00	Aldi Crayfish & Mango Salad £2.49	% SAVING – 38%
Marks & Spencer Hot Smoked Salmon & Potato Salad £4.00	Aldi Hot Smoked Salmon & Potato Salad £2.49	% SAVING – 38%
Waitrose Tuna Nicoise Salad £3.10	Aldi Tuna Nicoise Salad £2.49	% SAVING – 20%

*Figures based on one person consuming the same salad 5 times in a week meal across three months

2
Jun

MAKE THE MOST OF THE FESTIVAL SEASON WITH ALDI

Enjoying music in the sunshine has never been easier thanks to Aldi’s Festival Camping range, on sale in stores and online from 4^th June and available to pre-order online from 1^st June. With a whole host of essentials on offer, campers will love this quality collection of great value camping gear and accessories just in time for the festival season.

This four person Tipi Tent (£49.99) comes equipped with pegs, poles, groundsheets, high vis guy ropes and a carry case; making it simple to pitch, whilst comfy and spacious - perfect for a good night’s sleep.
For smaller groups, Aldi’s Festival Pop Up Tent (£17.99) is ideal. This two-man tent boasts four design options, a user-friendly two pole construction and carry bag for easy transportation.

Stay organised with Aldi’s Tent Organiser (£4.99), perfect for storing everything from gloves and socks, to phone chargers and torches, avoiding mess inside the tent.

This Mini Wind Break (£9.99) protects campers and their belongings from the elements and offers privacy, allowing users to fence off communal areas.

Available in green and grey colour options, festival-goers can keep warm in Aldi’s Festival Sleeping Bag (£6.99). Coupled with Aldi’s large yet lightweight Festival Throw (£5.99), campers are guaranteed to beat the night-time chill.

Comfy, light to carry and surprisingly quick and easy to inflate, this Air Lounger (£17.99) is perfect for sharing with festival friends. It’s tough too, as it’s made from the same ultra-tough, ripstop, nylon polyester as parachutes.

Festival-lovers can sit back and relax with Aldi’s Inflatable Chair (£12.99), perfect for long evenings with friends. Cozy, fun and portable in a handy carry bag, the lounger comes in a host of striking colours such as lime, blue or athracite.

No festival survival kit is quite complete without a pair of waterproof wellies. Aldi’s Festival Wellingtons (£12.99) are foldable to make packing easier and come in green, orange, navy or pink, enabling revelers to make the most of the music, whatever the weather.

Aldi’s 1L Drinks Bottle (£3.99) is also a handy accessory that will help keep campers hydrated on hotter days.

Aldi’s Festival Camping range will be available to pre-order online at aldi.co.uk from Thursday 1st June and available to buy in stores nationwide from Sunday 4^th June, but be quick because as with all Specialbuys, once they’re gone, they’re gone.

Product Name	Price
Tipi Tent	£49.99
Festival Pop-Up Tent	£17.99
Festival Wellingtons	£12.99
Inflatable Chair	£12.99
Mini Windbreak	£9.99
Festival Sleeping Bag	£6.99
Festival Throw	£5.99
Tent Organiser	£4.99
1l Drinks Bottle	£3.99

2
Jun

DELIGHT DAD WITH ALDI’S FATHER’S DAY DEALS

Product Name	Price
Vintage Suitcase Turntable	£39.99
Boombox	£29.99
16v Li-Ion Cordless Drill	£29.99
Men’s Fashion Watch	£7.99
Wireless Headphones	£19.99
Electric Shaver	£17.99
3.6v Li-Ion Cordless Screwdriver	£14.99
Hair Clipper	£14.99
3/8" Ratchet Socket Set	£12.99
Leather Washbag	£14.99
Star Wars Build & Play Sets	£9.99
Men’s Character Nightwear	£7.99
Mixed Vinyl Records	£6.99
Muc-Off Bike Cleaning Kit	£6.99
Men's F-Day Cargo Short	£6.99
Men’s Moccasin Slipper	£6.99
Man's Lunch Bag	£6.99
Rightfit 3 Razor Refill	£5.99
Men’s Character Slippers	£5.99
Flask & Bottle	£4.99
3 Piece Folding Hex Key Set	£4.99
Novelty Golf Balls	£4.99
Men's Premium Leather Belts June	£4.99
Men’s Father’s Day Polo	£4.99
DIY Cufflinks	£3.99
9 Piece Coloured Hex Key Set	£3.99
DIY Cufflinks	£3.99
Father's Day Games	£3.99
Men's 5pk Novelty Socks	£3.99
Father's Day Mugs/Glasses	£3.99
Father's Day Gifting Fsdu	£2.99
Ladybird Retro Books	£2.99
3 Piece Finger Driver Set	£2.99
Luxury Father’s Day Card	£1.99
Father's Day Large Cards And Medium Gift Bags	£1.29
Father's Day Square Cards And Bottle Bags	£0.79

2
Jun

RAISE A GLASS TO DAD WITH ALDI

Celebrate with your dad this Father’s Day with these delicious drinks from Aldi, treating him to a Specially Selected tipple without breaking the bank.

Exquisite Collection Argentinian Malbec
£5.99 per bottle/case for £35.94
Available online and in stores nationwide

With aromas of plum and blackberry layered with violet notes, this ruby-red Malbec is best accompanied with dad’s favourite steak. Why not try your hand at Aldi’s home cooked Dijon Steak Sauté to really give him a treat.

Glen Marnoch Sherry Cask Finish Single Malt Whisky
£19.99 per bottle
Available in stores nationwide from 8^th June

Brighten up dad’s day with this special Glen Marnoch Sherry Cask Finish Single Malt Whisky. Its combination of raisin and apricot flavours, together with notes of cinnamon make it a truly luxurious after dinner treat. With a delectable sherbet spice created by its sherry cask finish, this bottle’s unique character is sure to put a smile on dad's face.

2006 Colheita Tawny Port
£14.99 per bottle
Available in stores nationwide from 8^th June

A delightful way to end a meal, this Port boasts distinct dried fruit and honey flavours, woody aromas and a mellow texture. Aged in oak casks, this fortified wine also promises a smooth finish and mellow texture. Best enjoyed alongside cakes, chocolates or crème brûlée, it provides the perfect excuse to indulge in something sweet. Its powerful scents and strong flavours make this a magnificent present that’s fit for a king.

Beer Festival
£1.29 per 500ml bottle
Available in stores nationwide

An array of wonderfully British beer from Aldi’s Beer Festival offers everything from caramel flavoured tipples through to fruity brews. Make sure to take advantage of the variety on offer, if your dad loves a good pint, why not choose a selection for him to enjoy on his special day.

2
Jun

LIFE’S A BEACH: ALDI TAKES ON HIGH-STREET RIVALS WITH NEW COASTAL HOME RANGES -Get the look for under £150 -

This year, the beach-chic trend is set to be one of the hottest of the summer and Aldi is taking on rival retailers to offer shoppers everything they need for a total coastal home makeover, for just £150.

From boats to beach huts, nautical style interiors are a staple of any seaside home. Aldi is taking on the likes of John Lewis and The White Company, who are offering dedicated nautical and coastal collections and prints, to help customers bring the coast inland this summer with its Coastal Bathroom, Bedroom and Home ranges, on sale from the 1^st June, while stocks last.

In true express makeover fashion, the new ranges offer a toolkit of nautical touches. Whether it’s the bedroom, bathroom or lounge which could do with a touch of sea-like serenity, shoppers can pick up this whole host of products* at Aldi for just £150, including everything from a calming Coastal White Bathroom Tallboy (£49.99) and Coastal Bathroom Cupboard (£29.99) to 400 thread count Sateen Duvet Sets (£24.99) and a Rope Wall Clock (£6.99).

Interior designer and writer, Jo Atkinson, comments: “With people leading increasingly busy lives, they’re looking to achieve calm and serene home interiors that they can retreat to. This year, with nautical style even taking over the catwalks, it looks set to be a hotter trend than ever before across both clothing and interiors. At home, shoppers can tap into this with coastal-themed furnishings and accessories.”

Tony Baines, Managing Director for Corporate Buying at Aldi comments: “We know that home refreshes can be expensive, so with the coastal trend set to rise in popularity this summer, we’ve launched our coastal interiors ranges to help people revamp their homes at a fraction of the price. Whether they live by the sea or in the city, we have got everything including furniture, accessories and furnishings so shoppers can give a nod to nautical or really push the boat out, without compromising on quality or style.”

Aldi’s Coastal Bathroom, Coastal Bedroom and Coastal Home ranges are available in stores nationwide and online from 1^st June, but be quick because as with all Specialbuys, once it’s gone it’s gone!

*GET THE BEACH-CHIC LOOK FOR UNDER £150
Coastal Bathroom Available to pre-order online from 25th May	Coastal Bedroom Available to pre-order online from 7th June	Coastal Home Available to pre-order online from 7th June
Add some calming white to the bathroom with this Coastal White Bathroom Tallboy (£49.99). To match there’s the white Coastal Bathroom Cupboard (£29.99). Coastal Bath Sheets (£6.99) and Coastal Bath Towels (£4.99) create a fresh feel.	Combine a dreamy coastal setting with these luxurious 400 thread count Sateen Duvet Sets, (Double £24.99) Add this clever Climate Control Duvet (Double £9.99). Then, freshen up the room with Aldi’s Coastal Candles (£3.99).	Keep time in style with a Rope Wall Clock (£6.99). Brighten things up with this Decorative Cushion (£5.99). Top off the look with some Coastal Home Decorations (£2.99) like these quirky plaques.

Aldi’s Coastal Bathroom range is in stores and online from 1^st June, available while stocks last

Product Description	Price
Coastal White Bathroom Tallboy	£49.99
Coastal Bathroom Cupboard	£29.99
Coastal White Linen Bin	£24.99
Coastal Mirrored Cabinet	£19.99
Toilet Seat	£7.99
Coastal Bath Sheet	£6.99
Two Piece Bath Mat Set	£6.99
Shower Curtain	£4.99
Coastal Bath Towel	£4.99
Coastal Hand Towel	£2.99

Aldi’s Coastal Bedroom range is in stores and online from 15^th June, available while stocks last

Product Description	Price
Super King 400 Tc Sateen Duvet Set	£39.99
King 400 Tc Sateen Duvet Set	£34.99
Pedestal Fan	£29.99
Retro Desk Fan	£24.99
Double 400 Tc Sateen Duvet Set	£24.99
King Cotton Rich Duvet Set	£18.99
Double Cotton Rich Duvet Set	£15.99
Super King 400 Tc Fitted Sheet	£14.99
King 400 Tc Fitted Sheet	£12.99
Climate Control Duvet King	£11.99
Double 400 Tc Fitted Sheet	£10.99
Climate Control Duvet Double	£9.99
King Cotton Rich Fitted Sheet	£7.99
King Climate Control Mattress Protector	£7.99
Double Cotton Rich Fitted Sheet	£6.99
Br: Double Climate Control Mattress Protector	£6.99
2 Climate Control Pillows	£5.99
Coastal Candles	£3.99
Coastal Reed Diffuser	£3.99
Climate Control Pillow Protector Pair	£3.99
Cotton Rich Pillowcase Pair	£2.99

Aldi’s Coastal Home range is in stores and online from 15^th June, available while stocks last

Product Description	Price
Printed Runner	£6.99
Rope Wall Clock	£6.99
Decorative Cushion	£5.99
Coastal Home Glass Hurricane Lantern	£5.99
Doorstop	£4.99
Coastal Home Framed Print	£3.99
Stencilled Coir Mat	£3.99
Printed Mat	£3.29
Coastal Home Decorations	£2.99
Coastal Jar Candle	£2.49

26
May

ALDI NAMED BEST PLACE TO BUY BEERS, WINES AND SPIRITS IN THE UK

·         Aldi scoops top award of Drinks Retailer of the Year
·         Win follows a haul of 41 medals for its wine range last week
·         Discount supermarket beats off stiff competition from upmarket rival Waitrose

Discount supermarket Aldi has been crowned the best place in the UK to buy beer, wines and spirits, after scooping the prestigious title of ‘Drinks Retailer of the Year’ at the Drinks Business Awards ceremony, held at the London Wine Fair last night.

A Drinks Business spokesperson said: “We saw some amazing entries into the Drinks Business Awards this year and the standard was very high. Aldi successfully answered all of our criteria and were without a doubt this year’s Drinks Retailer of the Year.”

After an impressive haul of 41 medals at the International Wine Challenge just last week, Aldi pipped Waitrose to the crown thanks to its excellence in drinks retailing over the last year and the buying team’s demonstration of innovative prowess was called out as just what the judges were looking for.
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Brits know that they don’t just have to rely on boutique wine stores for quality drinks nowadays. At Aldi, we make it easy for our customers to shop for quality, award-winning products that won’t break the bank.

“We have a concise range of beers, wines and spirits on offer, meaning that our UK buying team work hard to ensure that each product, which is bought specifically for the UK market, is excellent quality and is sold at the best possible price, truly earning its place on our shelves. We’ve put a real focus on innovation this year; we’ve launched several new wine ranges and added a premium Gin to our core range. It is great to see that our offering is being praised so highly by industry bodies and consumers alike.”

Judged by a panel of wine experts, this coveted award for Aldi’s trophy cabinet adds to the retailer’s incredibly successful 2017 to date. Aldi became the UK's fifth biggest supermarket, overtaking The Co-op in January and was also awarded Multiple Wine Retailer of the Year by the esteemed Drinks Retailing Awards shortly thereafter.

26
May

Create waves of inspiration with Aldi’s coastal interiors range

Those who dream of weekends by the coast can bring the beach to their home this summer, thanks to Aldi’s new coastal interiors ranges on sale on 1^st and 15^th June, available in stores and online while stocks last. Whether it’s the bedroom, bathroom or living room that could do with a touch of sea-like serenity, Aldi has everything to transform homes into a coastal paradise.

Coastal Bathroom
Available to pre-order online from 25^th May and to buy in stores and online from 1^st June
Where better to start creating coastal ambience than in the bathroom, where those in much need of some rest and relaxation can let their troubles drift away.

Add some calming white to the bathroom with this Coastal White Bathroom Tallboy (£49.99), which has two open shelves and extra cupboard space for a convenient storage solution. A matching white Coastal Bathroom Cupboard (£29.99) and Coastal Mirrored Wall Cabinet (£19.99) provide the perfect solution to neatly store away all bathroom necessities.

Complete the look with this Coastal White Linen Bin (£24.99), with a clean wooden panelled design and hinged lid.

Aldi’s range of soft towels come in a variety of colours including navy, aqua, charcoal and white for a calming contrast. Shoppers can complete the look with matching Coastal Bath Sheets (£6.99), Coastal Bath Towels (£4.99) and Coastal Hand Towels (£2.99).

Coastal Bedroom
Available to pre-order online from 7^th June and to buy in stores and online from 15^th June
Fall asleep imagining the sound of waves with the help of Aldi’s selection of coastal-themed bedroom products.

Combine a dreamy coastal setting with these cotton duvet sets (starting from £15.99) , or upgrade to these premium 400 thread count Kirkton House Boutique Sateen Duvet Sets, available in Double (£24.99), King (£34.99) and Super King (£39.99) sizes. Each set includes a duvet cover and two pillow cases. Add a Fitted Sheet in either Double (£10.99), King (£12.99) or Super King (£14.99) sizes for the luxury package.

Stay cool in the warmer months thanks to Aldi’s Pedestal Fan (£29.99) or Retro Desk Fan (£24.99), perfect for drifting off into a peaceful and relaxing night’s sleep whilst imaging a cool sea breeze.

Aldi also has a range of clever climate control bedding to help sea-side sleepers keep cool or warm depending on the season. The range includes a Climate Control Duvet (£9.99 - £11.99) and Climate Control Mattress Protectors (£6.99 – £7.99) in double or king size, plus a Climate Control Pillow Protector Pair (£3.99) for a guaranteed great night’s sleep.

Freshen up the room with Aldi’s Coastal Candles (£3.99) and Coastal Reed Diffuser (£3.99) in a choice of scents including Sea Spray, Mediterranean Breeze and Tropical Island.

Coastal Home
Available to pre-order online from 7^th June and to buy in stores and online from 15^th June
The seaside theme doesn’t have to stop in the bathroom and bedroom – Aldi has a variety of additional coastal home decorations and features to continue the theme throughout the home.

Keep time in style with this Rope Wall Clock (£6.99), with a metal case in a choice of colours for a trendy weathered look. These Coastal Home Glass Hurricane Lanterns (£5.99) also feature rustic rope handles to give a traditional touch to any lounge or kitchen.

Any living space could use a Decorative Cushion (£5.99) to brighten things up. From beach huts to simple weave designs, shoppers can pick their favourite to create an even more homely feel.

Finish the look off with some Coastal Home Decorations (£2.99), with quirky plaques, hooks and ornaments to choose from to give rooms a classic seaside twist.

Aldi’s Coastal Bathroom, Coastal Bedroom and Coastal Home ranges are available in stores nationwide and online from June, but be quick because as with all Specialbuys, once it’s gone it’s gone!
Aldi’s Coastal Bathroom range is in stores and online from 1^st June, available while stocks last

Product Description	Price
Coastal White Bathroom Tallboy	£49.99
Coastal Bathroom Cupboard	£29.99
Coastal White Linen Bin	£24.99
Coastal Mirrored Cabinet	£19.99
Toilet Seat	£7.99
Coastal Bath Sheet	£6.99
Two Piece Bath Mat Set	£6.99
Shower Curtain	£4.99
Coastal Bath Towel	£4.99
Coastal Hand Towel	£2.99

Aldi’s Coastal Bedroom range is in stores and online from 15^th June, available while stocks last

Product Description	Price
Super King 400 Tc Sateen Duvet Set	£39.99
King 400 Tc Sateen Duvet Set	£34.99
Pedestal Fan	£29.99
Retro Desk Fan	£24.99
Double 400 Tc Sateen Duvet Set	£24.99
King Cotton Rich Duvet Set	£18.99
Double Cotton Rich Duvet Set	£15.99
Super King 400 Tc Fitted Sheet	£14.99
King 400 Tc Fitted Sheet	£12.99
Br: Climate Control Duvet King	£11.99
Double 400 Tc Fitted Sheet	£10.99
Br: Climate Control Duvet Double	£9.99
King Cotton Rich Fitted Sheet	£7.99
Br: King Climate Control Mattress Protector	£7.99
Double Cotton Rich Fitted Sheet	£6.99
Br: Double Climate Control Mattress Protector	£6.99
Br: 2 Climate Control Pillows	£5.99
Coastal Candles	£3.99
Coastal Reed Diffuser	£3.99
Br: Climate Control Pillow Protector Pair	£3.99
Cotton Rich Pillowcase Pair	£2.99

Aldi’s Coastal Home range is in stores and online from 15^th June, available while stocks last

Product Description	Price
Printed Runner	£6.99
Rope Wall Clock	£6.99
Decorative Cushion	£5.99
Coastal Home Glass Hurricane Lantern	£5.99
Doorstop	£4.99
Coastal Home Framed Print	£3.99
Stencilled Coir Mat	£3.99
Printed Mat	£3.29
Coastal Home Decorations	£2.99
Coastal Jar Candle	£2.49

26
May

HAVE A BANGER THIS BBQ SEASON WITH ALDI

Host the perfect garden party with Aldi’s great value National BBQ Week range, available in stores from 25^th May and available to pre-order online from 18^th May. Garden grillers can enjoy a stress free summer of tossing burgers and turning sausages in the sun thanks to Aldi’s exciting new range of quality BBQs and accessories.

Aldi’s outdoor Pizza Oven (£99.99) brings a touch of Italian alfresco cooking to the back garden this summer. This versatile and well-built pizza oven is perfect for baking artisan pizzas and grilling traditional barbecued meat, thanks to its choice of pizza stone and chrome plated cooking grill.

If garden space is limited, Aldi’s high quality Electric Grill (£34.99) is an excellent option that will turn any meal into a masterpiece. With a variable temperature dial, cool-touch handle and multiple grill levels, fears of burnt burgers will be banished thanks to this easy to use device.

Relax whilst the food cooks and enjoy the summer sunshine on Aldi’s Garden Recliner (£22.99). With a padded cushion included, this stylish high-quality recliner will help create a comfortable and relaxing afternoon mood whilst soaking up the summer rays. When not in use, the recliner folds up to a compact size, making it easy to store during the winter months.

Find inspiration in Aldi’s BBQ Cookbook (£2.99) and impress friends and family with creative recipes in the upcoming summer months. After finding the perfect recipe, get the meat right every time with Aldi’s great value Digital BBQ Thermometer (£12.99).

Add a little luxury to outdoor dining with Aldi’s high quality Steak Cutlery (£24.99) and Rustic Outdoor Tableware (£3.99).

Enjoy the British outdoors with a picnic in the park or at the beach and keep the food chilled with Aldi’s great value Picnic Cooler Bag (£8.99). Make sure food stays fresh and secure with Aldi’s Food Storage Boxes (£1.49), perfect for BBQ leftovers as a delicious lunchtime treat.

Aldi’s National BBQ Week range also includes Instant Light Charcoal (£4.49), Chip Baskets (£2.99), Barbecue Briquettes (£2.89), BBQ Tools and Brushes (£0.99) and Firelighters (£0.79) whilst stocks last.

Aldi’s National BBQ Week range will be available online at aldi.co.uk from Thursday 18th May and available to buy in stores nationwide from Thursday 25th May. As with all Specialbuys, once it’s gone, it’s gone.

Aldi’s National BBQ Week range is in store 25^th May and available while stocks last

Product Name	Price
Pizza Oven	£99.99
Electric Grill	£34.99
Garden Recliner	£22.99
Steak Cutlery	£24.99
Digital BBQ Thermometer	£12.99
Picnic Cooler Bag	£8.99
Instant Light Charcoal	£4.49
Rustic Outdoor Tableware	£3.99
Chip Baskets	£2.99
BBQ Cookbook	£2.99
Barbecue Briquettes	£2.89
Food Storage Boxes	£1.49
BBQ Tools And Brushes	£0.99
Firelighters	£0.79

26
May

DELIGHTFUL HOME DÉCOR WITH ALDI’S DESIGNER LIVING DEALS

Shoppers can update their homes for summer with Aldi’s stylish new Designer Living range. This great selection of quality home and bedroom essentials is available in stores and online from the 28^th May and to pre-order online from 25^th May.
Both functional and stylish, this pair of Designer Style Chairs (£59.99) boast moulded and upholstered seats with beech legs for an elegant and modern look, and are available in black or white colour ways.
This Drum Bean Cube (£29.99) is the perfect addition to any living space, and is available in four on-trend geo designs. Shoppers can complete the look with Aldi’s stylish Geo Throw (£14.99) and Geo Cushions (£8.99), both of which are available in a variety of chic designs.
Continue the geometric theme into the bathroom with Aldi’s Geo Guest Towels (£3.99), available in five different designs.
With a range of designs including stripes, chevrons and geometric shapes, home lovers can bring the design trends into the hallways with this Flatweave Runner (£14.99) for a contemporary look.

When it comes to fashionable but functional storage, look no further than Aldi’s stylish solutions. The Ladder Shelves (£39.99) are a twist on a traditional bookcase, creating a stylish way to store and display items. Shoppers looking to introduce some pattern and colour to their storage, can also add a range of Storage Totes (£6.99) to the shelves, available in four designs.
Aldi’s Floating Shelves (£6.99) are an easy and affordable way to create storage without using up valuable floor space, available in white, walnut and oak.
The range also includes various Home Decorations (£3.99), such as black and gold pineapples, stylish frames and Aldi’s Designer Living Lantern (£7.99) which will make a sophisticated addition to any living space.
The Aldi Specialbuys Designer Living range is available in stores nationwide and online on 28^th May but be quick, because as with all Specialbuys, once it’s gone it’s gone!

26
May

DELIGHT DAD WITH ALDI’S FATHER’S DAY DEALS

26
May

ARE YOU READY TO TACKLE ‘BIG TOM’ THIS BANK HOLIDAY?

Discount retailer Aldi is introducing foodie favourite Tomahawk Steak into its popular fresh British meat range … and it’s up to 50% cheaper than competitors. The impressive cut, weighing in from 1kg on the bone, is in store from 25^th May.

An internet meat sensation, Tomahawk Steak is a cut of Rib-Eye beef that includes the rib bone, which, when cooked, adds a variety of flavour and succulence to the meat. Sometimes called the Cowboy Steak, and named after the tomahawk axe that it resembles, Aldi’s latest steak has ‘wow’ factor in taste, appearance and, of course, price too.

The trendy Tomahawk steak at Waitrose will set customers back £26.99 per kg compared to just £12.99/kg at Aldi; less than half the price. Bank holiday revellers can also expect to pay £65.00/kg at hip London steak restaurant, Hawksmoor, and that’s before the trimmings!

The Tomahawk Steak, designed for sharing, is the perfect centrepiece to any deserving dinner table. Paired with homemade Dauphinoise (recipe in Hyperlink) potatoes, as well as Large Flat Mushrooms and Green Beans on Super Six offer for the next two weeks at 55p, the bank holiday will quickly become a banquet.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said, “Our standout British beef produce has proven incredibly popular with our customers and we expect the Tomahawk Steak to fly off the shelves in the same way as our £4.99 Wagyu Steak did.

“Aldi is committed to offering premium quality products at everyday low prices, allowing customers to make substantial savings on luxury products without compromise.”

Aldi is the largest retailer of premium steaks in the UK and is dedicated to ‘meating’ customer demands for British produce by sourcing all its core range of fresh meat from British-based, Red Tractor assured farms.

Other foods on Super Six offer from 25^th May instore and online include:

Fruit & Veg

Nectarines – 55p (was 99p)
Mango – 55p (was 99p)
Large Flat Mushrooms – 55p (was 79p)
Babycorn – 55p (was 95p)
Rhubarb – 55p (was £1.19)
Green Beans – 55p (was 95p)

Meats

Sweet Chilli Chicken Strips - £2.79 (400g)
Pork Sausages with Guinness Stout & Leek - £1.99 (400g)
Unsmoked Bacon Belly Slices with Pineapple & Sweet Chilli Sauce - £2.69 (380g)
The Fishmonger Marinated Prawns - £2.59 (150g)
BR Richmond Sausages 16pk - Price £1.99 (908g)

26
May

EVERYDAY AMAZING HALF TERM THANKS TO ALDI SAVINGS

Food on the go. Convenient? Yes. Great for being out and about? Yes. Expensive? Not necessarily…

This half term, swap M&S lunches for a family of four for Aldi’s new food on-the-go range and save more than £50 in just one week*. Money that could be spent on amazing family experiences instead.

·         If a family of four trade their Marks & Spencer Hoisin Duck Wrap + Hand Cooked Crisps + Scottish Still Water (750ml) meal for the Aldi food on the go equivalent, they would make a whopping saving of £52.60 (over five days)
·         Money that could be spent treating the whole family to trip to Kew Gardens instead worth £37.00

·         Swapping a family of four’s Egg & Cress Sandwich + Hand Cooked Crisps + Scottish Still Water (750ml) meal from Marks & Spencer to the Aldi equivalent for five days could make them a smart saving of £39.40
·         With this savvy saving, a family could enjoy a royal day out at Kensington Palace instead, costing £38

·         Rather than splurging on a classic Chicken Salad Sandwich + Hand Cooked Crisps + Scottish Still Water (750ml) meal at Marks & Spencer, pick it up at Aldi and a family of four could save £42.60 over one week
·         This is more than enough for a family visit to Birmingham Wildlife Conservation Park, worth £19.10

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Our new range of food on-the-go is an exciting addition to Aldi. Designed with savvy families and workers on the go in mind the range offers great quality fresh food at unbeatable low prices. We hope our everyday amazing Food on the Go range can go some way to help families enjoy an amazing half term this week.

Aldi’s food on-the-go range is a healthy and affordable way to feed the clan, so this half term keep calm and enjoy fabulous savings thanks to Aldi.

For more information, please contact the Aldi Consumer Press Office on: 020 7025 6611 or email aldiconsumer@redconsultancy.com.

*Figures based on Aldi Hand Cooked Crisps costing 0.79p, Aldi Scottish Still Water costing 0.29p, Marks and Spencer Crisps costing £1 and Water costing £1.10
**Figures based on one family of four consuming the same meal for on working week (Mon-Friday)
Note: All prices correct as of 15.05.17

Savings
ALDI	Marks & Spencer
Hoisin Duck Wrap £1.69	Hoisin Duck Wrap £3.30
% SAVED WHEN SHOPPING AT ALDI	SAVE 49%
Egg & Cress Sandwich £0.85	Egg & Cress Sandwich £1.80
% SAVED WHEN SHOPPING AT ALDI	SAVE 53%
Chicken Salad Sandwich £1.69	Chicken Salad Sandwich £2.80
% SAVED WHEN SHOPPING AT ALDI	SAVE 40%

19
May

DELIGHTFUL HOME DÉCOR WITH ALDI’S DESIGNER LIVING DEALS

Shoppers can update their homes for summer with Aldi’s stylish new Designer Living range. This great selection of quality home and bedroom essentials is available in stores and online from the 28^th May and to pre-order online from 25^th May.

Both functional and stylish, this pair of Designer Style Chairs (£59.99) boast moulded and upholstered seats with beech legs for an elegant and modern look, and are available in black or white colour ways.

This Drum Bean Cube (£29.99) is the perfect addition to any living space, and is available in four on-trend geo designs. Shoppers can complete the look with Aldi’s stylish Geo Throw (£14.99) and Geo Cushions (£8.99), both of which are available in a variety of chic designs.

Continue the geometric theme into the bathroom with Aldi’s Geo Guest Towels (£3.99), available in five different designs.

With a range of designs including stripes, chevrons and geometric shapes, home lovers can bring the design trends into the hallways with this Flatweave Runner (£14.99) for a contemporary look.

When it comes to fashionable but functional storage, look no further than Aldi’s stylish solutions. The Ladder Shelves (£39.99) are a twist on a traditional bookcase, creating a stylish way to store and display items. Shoppers looking to introduce some pattern and colour to their storage, can also add a range of Storage Totes (£6.99) to the shelves, available in four designs.

Aldi’s Floating Shelves (£6.99) are an easy and affordable way to create storage without using up valuable floor space, available in white, walnut and oak.

The range also includes various Home Decorations (£3.99), such as black and gold pineapples, stylish frames and Aldi’s Designer Living Lantern (£7.99) which will make a sophisticated addition to any living space.

The Aldi Specialbuys Designer Living range is available in stores nationwide and online on 28^th May but be quick, because as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Designer Living range is available in stores and online on 28^th May and available while stocks lasts

Description	Price
Pair of Designer Style Chairs	£59.99
Ladder Shelves	£39.99
Drum Bean Cube	£29.99
Geo Throw	£14.99
Flatweave Runner	£14.99
Geo Cushion	£8.99
Designer Living Lantern	£7.99
DB Storage Tote 2PK	£6.99
Floating Shelves	£6.99
Geo Guest Towels	£3.99
Designer Living Home Decorations	£3.99

19
May

RIDING HIGH WITH ALDI’S NEW CYCLING RANGE

With everything from jackets and jerseys, to helmets and lights, cycling enthusiasts will love Aldi’s new Cycling range, available in stores and online from 21^st May.

This Lightweight 2.5 Layer Cycling Jacket (£19.99) boasts a breathable, wind and waterproof shell – perfect for protecting riders from wind, rain and snow. Alternatively, Aldi’s Softshell Cycling Jacket (£16.99) provides an option for warmer weather and is available in black or red colour options for men and a berry colour option for women.

Complete with a Dolomiti gel seat pad and reflective details, Aldi’s Mens and Ladies Cycling Bib Shorts (£12.99) and Cycling Shorts (£7.99) are sure to keep riders comfortable during long rides. Shoppers can complete the outfit with Aldi’s Cycling Jersey (£7.99) which comes in blue and red colour varieties for men and berry for ladies, with a reflective detail.

Aldi’s Child and Adult Helmets (£9.99) come equipped with integrated LED lights, safety reflectors, removable visors and cushions to keep everyone safe during family rides.

These Bike and Sports Rucksacks (£15.99) are available in two different sizes with a built in drinking system and waterproof zips - perfect for carrying all the essentials needed for a long day on the road.

With Aldi’s Rechargeable Bike Light Set (£9.99), which comes complete with built in 5x 0.5W super bright white and red SMD LEDS, riders can ensure that they will be seen during night time rides.

This Premium Floor Pump (£14.99) has an 11 bar gauge (160psl), twisted lock and a choice of carpet or rubber options, allowing cyclists to pump up their tyres both in and outdoors. In addition, this Bike Mat (£9.99) can provide bikes with a parking space inside the house without ruining the carpet.

Aldi’s Cycling range has also got hands and feet covered with these Cycling Gloves (£3.99), which have breathable vents and a gel-padded palm to increase grip on handlebars and Aldi’s Ergonomic Cycling Socks (£2.99) which cushion the heel and toe with forefoot padding to keep feet comfortable.

Aldi’s Cycling range is available in stores nationwide from 21^st May and can be pre-ordered online at www.aldi.co.uk from 17^th May, but be quick because as with all Specialbuys, once it’s gone it’s gone.

Product Description	Price
M/L All Weather Cycling Jacket	£19.99
Softshell Cycling Jacket	£16.99
Bike And Sports Rucksack	£15.99
Premium Floor Pump	£14.99
M/L Casual Cycling Shorts	£12.99
M/L Cycling Bib Shorts	£12.99
Rechargeable Bike Light	£9.99
Adult/Childs Bike Helmet	£9.99
Bike Mat	£9.99
M/L Cycling Shorts	£7.99
M/L Cycling Jersey	£7.99
M/L Cycling Base Layer Top/Under Shorts	£4.99
M/L Casual Cycling Top/Vest	£4.99
Cycling Gloves	£3.99
Ergonomic Cycling Socks	£2.99
Sports & Cycling Glasses	£1.99

17
May

WAKE UP AND SMELL THE COFFEE - Aldi coffee pods awarded Which? Best Buy

Discount supermarket Aldi’s Ristretto Alcafe coffee pods have been awarded a ‘Best Buy’ by consumer champion, Which?.
Due to customer demand, the capsules are now available as a core product in store, as well as online (with free delivery as standard). Customers now have year-round access to the award-winning coffee.

With sales of coffee pods estimated at £182 million in 2016, up from £158 million in 2015¹, at home coffee machines are becoming increasingly popular. Although significantly cheaper for coffee lovers than a daily Starbucks (where your yearly bill for a daily flat white could reach £913²), a household drinking three cups of coffee a day can still rack up a bill of £340³a year when using Nespresso capsules.

Switching from Nespresso to Aldi’s Alcafe Coffee Pods (which are compatible with Nespresso machines), would see the cost drop to £197⁴ per year – a saving of £143. The pods come in Espresso, Lungo and Ristretto and are available for £1.79 with 10 servings per pack, and as a 3 Pack Bundle online for £5.37 – 42 per cent cheaper than market leader, Nespresso. Aldi’s Alcafe Coffee Pods are also available in Brazilian and Columbian.

With the Ristretto pods having just been awarded a Which? Best Buy, it’s clear that quality needn’t be compromised when it comes to getting great value.
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “We’re very proud of our products and to receive such high praise from such a highly regarded organisation as Which? is an honour.

“We pride ourselves on offering customers exceptional quality at everyday low prices and to beat industry leaders, as well as brands and other supermarket own-label products. Our coffee is evidence that you don’t have to pay premium prices to enjoy a barista-style indulgence.”
For more information on Aldi’s award-winning product range visit www.aldi.co.uk

	Aldi	Nespresso	Sainsbury’s	M&S
Coffee pods	Aldi’s Alcafe Coffee Pods, £1.79 per 10 pods	Nespresso coffee pods, £3.10 per 10 pods	Sainsbury’s Taste the Difference Intenso, £2.50 per 10 pods	M&S Single origin Colombian Coffee capsules £3.00 for 10 pods
Price per pod	0.18p	0.31p	0.25p	0.30p
SAVING		42%, £1.31	28%, £0.71	40%, £1.21

12
May

Make summer a moisturising breeze with Lacura spray on moisturiser

LACURA SPRAY ON MOISTURISER 40% CHEAPER THAN VASELINE EQUIVALENT
SUMMER FRIENDLY NON-GREASY FORMULA ABSORBS IN SECONDS
AVAILABLE IN STORE AND ONLINE AT ALDI FROM 18TH MAY

With summer fast approaching, it’s time to give your skin a hydration hit- and Lacura’s Spray On Moisturiser (£1.99) will do just that. Available in store and online from 18^th May, the product is perfect for fuss-free moisturisation, all you need to do is spray and go.

The three variants, including Aloe Vera, Cocoa and Pure Oat each leave skin feeling velvety soft and smooth. With a low maintenance application, the moisturiser can be used daily, leaving your whole body hydrated in a matter of minutes. It’s time to get your legs out!

-Ends-

LACURA SPRAY ON MOISTURISER
ALDI	VASELINE
Lacura Spray On Moisturiser 200ml £1.99	Vaseline Spray & Go Essential Moisture 190ml £3.29
% SAVED WHEN SHOPPING AT ALDI	SAVE 40% (£1.30)

*price for Vaseline taken from www.boots.com April 2017

11
May

**Flexible home working could save commuters £368* per year with the new Aldi home office range**

As commuting costs increase, flexible working from home on the rise
Aldi’s Home Office range saves shoppers up to 159% versus high street competitors
On sale in time for National Work from Home Day on 19^th May

With the average rail season ticket costing £2,492* per year and all companies now offering flexible working conditions, the number of people opting to work from home is on the rise.

Discount supermarket Aldi is tapping into this trend with its first home office range for under £130. Just by setting up a home office and working from home one day a week, a flexible working savvy commuter could save on average £368** per year. In addition to cheaper travel costs, the Aldi office furniture range also offers savings of 159% compared to high street competitors[1].

Recent figures from the Trade Union Congress (TUC) found that the number of people working from home is estimated to be at 1.5 million.[2] The study reveals that nearly a quarter of a million more Brits work from home than a decade ago, with more workers than ever opting for a more flexible life away from the office.

Launching on 30^th April, the new home office range from Aldi will be available just in time for National Work from Home Day on Friday 19^th May, providing those working from home with everything they need to set up their own office space. The range includes a Premium Designer Office Chair (£39.99) and a Premium Trestle Desk (£39.99) in a choice of two colours, with a Premium Office Bookcase (£49.99) to complete the look. There are also a variety of office accessories including a Cross Cut Paper Shredder (£26.99) and A4 Laminator (£13.99) to ensure workers have everything they need to complete a day’s work with ease at home.

Tony Baines, Managing Director for Corporate Buying at Aldi comments: “We understand that more people than ever before are opting for a more flexible working life. We want to accommodate this rising trend by launching our new home office range, which provides all the furniture needed for people to set up their own office space. The range provides high quality and great value office furniture and accessories which don’t compromise on style or design.”

Phil Flaxton, Chief Executive of not-for-profit organisation Work Wise UK, creators of National Work From Home Day says: “Workspaces at home are becoming increasingly common, owing to various factors. More people are looking to save time and money on commuting, and with high speed broadband now accessible in more areas, setting up a home office space has become easier than ever before.

“It is important that people set up a space which works for them, whether it’s in a spare bedroom or designated area in the living room, ensuring that they have all the equipment they need to focus and do their best work.”

Here’s how Aldi’s home office range stacks up to its competitors…

ALDI	JOHN LEWIS
Premium Trestle Desk £39.99	Luna Desk £129.00
Premium Office Designer Chair £39.99	Nova Office Chair £60.00
Premium Office Bookcase £49.99	The Basics Dexter Tall, Wide Bookcase £159.00
TOTAL £129.97	TOTAL £348.00
% SAVED WHEN SHOPPING AT ALDI	SAVE 159% (£218.03)

Aldi’s full home office range is available in stores on the 30^th April and available to pre-order online on the 23^rd April

Product Description	Price
Premium Office Bookcase White	£49.99
Premium Office Bookcase Oak	£49.99
Premium Designer Office Chair	£39.99
Premium Designer Office Chair	£39.99
Premium Trestle Desk Oak	£39.99
Premium Trestle Desk White	£39.99
Cross Cut Paper Shredder	£26.99
A4 Laminator	£13.99
Laminating Pouches	£2.49
Permanent Markers	£0.89

* BBC Investigation, Sept 16 - https://docs.google.com/spreadsheets/d/1mUb-HMoNw10tYmdhmoDotqenrF5Y3e5ItkbWNXYFL_E/edit#gid=0
** Average total saving is £498 before cost of Aldi office furniture deducted (using data from BBC investigation which equates to an average daily train fare of £10.38 based on a 5 day week)
[1] Price comparable to similar products from John Lewis (see below table)

[2] TUC Analysis of ONS Labour Force Survey 2016

11
May

Aldi whisky voted amongst the best in the world at the International Spirits Challenge

Six of Aldi’s own label whiskies scoop silver medals and beat rivals over three times the price
Whisky as popular as gin to drink at home[1]

(8 May 2017) Discount supermarket Aldi’s own label whiskies have been awarded SIX medals at the world renowned International Spirits Challenge (ISC), beating other brands costing over three times the price.

Aldi’s Highland Black 8 Year Old Whisky, priced at just £12.99, claimed a silver accolade, its sixth ISC medal to date. A rich blend of the finest grain and malt whiskies from Scotland, Aldi’s popular whisky pipped The Ardmore Traditional Peated to the post in the competition, which sells for £45.55[2]. The Glen Marnoch Highland Single Malt Scotch Whisky (£17.49) and Glen Marnoch Speyside Single Malt Scotch Whisky (£17.49) were also among the six Aldi products which bagged silver medals in this year’s competition.

Whisky has become a popular drink among Brits, with more than a fifth overall drinking whisky[3]. The tipple is on a par with gin in terms of popularity for home-drinkers, with 12% opting to drink whisky at home over other drinks.

The awards are the latest triumph for Aldi whiskies; in 2016 alone, Aldi’s own label whiskies scooped 22 accolades from prestigious awarding bodies. The discount supermarket has continued to impress industry experts this year, with award totals now sitting at 28 accolades over the past 12 months.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi comments: “The UK’s perception of whisky has changed a lot over the past years.

“Our core range Highland Black 8 Year Old Whisky has always been a firm favourite amongst shoppers, owing to its high quality and fantastic value. This is reflected in its success in the 2017 International Spirits Challenge, alongside five of our other own label whiskies. Being awarded these accolades proves that whisky lovers can enjoy great value drinks without compromising on quality.”

Miles Beale, Wine and Spirits Trade Association Chief Executive Officer, comments: “The spirit market in the UK is a very exciting time to be in just now. We are seeing consumers experiment with more and more spirits, especially with millennials. Whiskies fit into this category as a versatile and trendy product that also happens to be the base of the most popular cocktail in the world – the Old Fashioned.”

Earlier this year, Aldi’s own label Oliver Cromwell London Dry Gin (£9.97) achieved a silver award in the ISC Gin competition. The hotly anticipated ISC Brandy & Cognac and Rum categories will be announced in June, where Aldi hopes to gain some new additions to its trophy cabinet.

The full list of Aldi’s ISC award-winning whiskies is as follows:
·         Highland Black 8 Year Old Whisky (Silver)
·         Clarke’s Bourbon Whisky (Silver)
·         Glen Marnoch Highland Single Malt Scotch Whisky (Silver)
·         Glen Marnoch Speyside Single Malt Scotch Whisky (Silver)
·         Glen Marnoch Islay Single Malt Scotch Whisky (Silver)
·         Highland Earl Scotch Whisky (Silver)

[1] WSTA Annual Spirits Report 2016 – 12% of British adults opt to drink whisky at home, with 12% choosing to drink gin at home

[2] £45.55 Thewhiskyexchange.com, price sourced on 08/05/17

[3] WSTA Annual Spirits Report 2016 – 21% of British adults drink whisky

4
May

Have a banger this BBQ season with Aldi

Product Name	Price
Pizza Oven	£99.99
Electric Grill	£34.99
Garden Recliner	£22.99
Steak Cutlery	£24.99
Digital BBQ Thermometer	£12.99
Picnic Cooler Bag	£8.99
Instant Light Charcoal	£4.49
Rustic Outdoor Tableware	£3.99
Chip Baskets	£2.99
BBQ Cookbook	£2.99
Barbecue Briquettes	£2.89
Food Storage Boxes	£1.49
BBQ Tools And Brushes	£0.99
Firelighters	£0.79

4
May

Barre to Bar with Aldi’s new Shape Up for Summer and Athleisure ranges

Combining function with fashion, Aldi is offering fitness fans great value gear with the launch of its new Shape up for Summer and Athleisure ranges. Whether working out at the gym, in the park or even in front of the TV, getting fit has never been easier thanks to Aldi’s new range, available in store and online from 14^th May, while stocks last.

Athleisure – Available in stores and online from 14^th May
Take the athletic look from gym to street with on-trend colours and prints in a range of everyday workout wear from leggings to vest tops. Look good and feel great in this entire ladies athleisure outfit including a Ladies Athleisure Top, Ladies Jersey Trainers and Jersey Trousers, all for only £20.97.
Complete the look with Aldi’s Ladies Two Tone Bag (£14.99) in a choice of Bucket or Slouchy designs. With large side pockets to store your water bottle and used kit, a detachable shoulder strap and fixed shorter strap, it provides enough storage for all your workout essentials.
Aldi’s Specialbuys Shape Up For Summer and Athleisure ranges are available in store and online from 14^th May, but be quick, as with all Specialbuys, once it’s gone it’s gone!

Shape Up for Summer– available in stores and online from 14^th May

There’s nothing like a motivational playlist during a workout, and this Bluetooth Sports Headset (£9.99) is essential for seeing runners through to the finish line. With the ability to stream music wirelessly from Bluetooth enabled devices, the headset has a 10 metre operating range so users can listen to their favourite tunes without wires getting in the way. It’s also water resistant so there’s no need to worry if the weather takes a turn for the worse while out on a run.

Aldi has all the basics covered for those who’d prefer to sweat it out at home rather than the gym, including washable Fitness Mats (£6.99), anti-burst Gym Balls (£5.99) and even a Foam Roller (£6.99) - perfect for improving core strength and relieving those aching muscles after a tough summer training session. Choose between various Dumbbells (£4.99-£8.99), available in varying weights between 1kg and 5kg and Kettlebells (£5.99-£9.99), between 2kg and 8kg, to create the perfect resistance workout.

Stay hydrated in style with Aldi’s easy-to-carry Fruit Infuser Bottles (£3.49), featuring an internal piston to add a fruity flavour to every sip. Available in pink, blue, lime or berry.

SHAPE UP FOR SUMMER Product	Price
BLUETOOTH SPORTS HEADSET	£9.99
6KG/8KG KETTLE BELL	£9.99
3KG/5KG DUMBBELLS	£8.99
FITNESS MAT (MAY)	£6.99
FOAM ROLLER	£7.99
2KG/4KG KETTLE BELL	£5.99
GYM BALL	£5.99
1KG/2KG DUMBBELLS	£4.99
DAVINA MCCALL BOOK	£3.99
FRUIT INFUSER BOTTLE	£3.49

ATHLEISURE
DB:LADIES TWO TONE BAG	£14.99
LADIES JERSEY TRAINERS	£9.99
LADIES ATHLEISURE TROUSERS	£6.99
ATHLEISURE SPORTS BRA	£5.99
LADIES ATHLEISURE TOPS	£3.99
3 PACK ATHLEISURE SOCKS	£3.99
PM:GEL INSOLES	£2.49

4
May

Surviving stuffy car journeys with Aldi

Whether planning a family trip to the coast or a weekend away with friends, Aldi is helping the UK make the most of their break with the launch of the new Staycation range. On sale in stores and online from 11^th May and available to pre-order online from 4^th May, holidaymakers can find everything they need to keep the kids amused and kit out the car ahead of a long journey.

Capture the journey in high definition with this 1080p Dashboard Camera (£39.99), which sits neatly on the windscreen with a secure suction cap. With 3.5 megapixels and up to 4x digital zoom, the camera can give drivers peace of mind as it provides high quality footage, ideal for recording road collision evidence or even just capturing a scenic route.

Keep the kids entertained with Aldi’s 10” Portable DVD Player (£44.99). With a high-resolution digital display which swivels and folds flat, it’s perfect for little ones to enjoy their favourite TV shows and movies in the comfort of the backseat.

Transform their journey with this Virtual Reality Headset (£14.99), where they can take a wild rollercoaster ride or explore an alternate universe to pass the time. Compatible with iOS and Android phones, kids and teens will be entertained with an array of 3D movies, games and simulations.

Ensure the kids are safe and secure with this Child Booster Seat (£18.99), which inflates and packs away into a bag for an effective space saving solution. Ideal for busy families on the go and for any unexpected car journeys on holiday. Suitable for children aged 4-11 years old, 15-36kg in weight and up to 135cm in height.

Keep safety front of mind with this handy European Travel Kit (£18.99), which contains all the essentials for a long car journey, including a hi-vis jacket, beam deflectors, a travel first aid kit and LED wind up torch. Aldi’s Car Essentials (£3.99) will also make dead phone batteries a thing of the past, with a dual USB car charger to charge two devices at once.

Keep the car interior looking spick and span with this Handheld Vacuum Cleaner (£17.99). With nozzles for both wet and dry suction, it also has a washable filter and wall mount for added convenience. Perfect for last minute pre-holiday prep, the vacuum features a fast charging Li-Ion battery for a squeaky clean interior in a matter of moments.

Travel in style and give the car a glow with this Car Polisher (£16.99), featuring a water resistant buffing wheel and soft grip handle. Aldi’s Waterless Wash & Wax Box (£2.99) helps clean, polish and protect to give the car a mirror showroom finish in minutes, without the need for water.

Aldi’s Staycation range is available to pre-order online from 4^th May and to buy in stores nationwide & online from 11^thMay, but be quick because as with all Specialbuys, once it’s gone it’s gone.

Aldi’s Staycation range is in store 11^th May and available while stocks last

Product Name	Price
10" Portable DVD Player	£44.99
1080p Dashboard Camera	£39.99
Child Booster Seat	£18.99
Euro Travel Kit	£18.99
Handheld Vacuum Cleaner	£17.99
Car Polisher	£16.99
Virtual Reality Headset	£14.99
Solar Charger 12v	£13.99
Premium Car Mats	£9.99
Analogue Air Compressor	£9.99
Ratchet Tie Down Sets	£9.99
Bluetooth Car Speaker	£9.99
Luggage Space And Car Protection Cover	£4.99
Car Essentials	£3.99
Bungee Strap Set	£3.99
Car Socket Adaptor	£3.99
Car Organiser Assortment	£3.99
Waterless Wash & Wax Box	£2.99
Paw Patrol Books	£1.49

28
Apr

Aldi's the coolest this summer

Discount supermarket Aldi is welcoming summer with the introduction of Gianni’s Alcoholic Ice Popsicles* (£2.99, 4 pack), a premium adult-only ice popsicle that will add a touch of cool to any occasion.

Capturing the growing popularity of alcohol infused ice pops, which have become a must-have staple at weddings, festivals and swanky London bars, Aldi has taken popular classic cocktails and created two refreshing flavours: crisp and icy Gin & Tonic with a zing of lemon and sweet, as well as sparkling Peach Bellini.

Made with Prosecco from the Padova and Venice regions of Italy, Gianni’s Peach Bellini Ice Popsicles combine peach and prosecco to give you the perfect accompaniment during the bank holiday - rain or shine - and given the growing popularity for premium gin, Gianni’s Gin & Tonic Ice Popsicles will be sure to delight.

Aldi’s alcoholic popsicles are a new innovation which perfectly transforms these refreshing summery beverages into enjoyable frozen popsicles. The exciting new addition to Aldi’s summer seasonal range will be available in stores from 25th April, and at 85% cheaper than Fortnum & Mason’s icy offering**, customers won’t be frozen out of the treats!

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “We are proud to bring popular products and trends to our customers whilst staying committed to our low price promise.
“Although sunshine may not be guaranteed, our alcoholic popsicles are sure to be a hit with adults across the UK, whatever the weather!”

Aldi’s customers can get their hands on the frozen alcoholic treats in stores nationwide from 25^th April.

-ENDS-

*Gianni’s Alcoholic Ice Popsicles are suitable for customers aged 18 years and older.
**Fortnum & Mason Ice Popsicles - £50, 10 pack.
https://www.fortnumandmason.com/t/categories/wine-and-spirits/wines/champagne-and-sparkling/champagne-pops

27
Apr

Great steak is pretty rare, get a moove on to Aldi for the best offers

British Beef Week from 23^rd April to 1st May.

For customers looking to enjoy a British beef delight, Aldi has plenty to offer and recommends a number of its Specially Selected products for a luxuriously tantalising treat.

Specially Selected Dry Aged Rump Steak (£3.89) will create a robust and meaty sandwich and tastes even better griddled or fried. For a lean and tender meat, with just a bit of fat, try the Specially Selected Dry Aged Sirloin Steak (£4.75) or if you’re craving a rich juicy and truly beefy flavour choose the Specially Selected Dry Aged Ribeye Steak (£4.75). For a truly tender meat give the Specially Selected Dry Aged Fillet Steak (£5.49) a go.

Aldi also offers Specially Selected Angus Diced Beef (£3.29) perfect for a quick stir-fry or Specially Selected British Angus Beef Mince (£3.19) for fun and tasty burrito making! Perfect for the upcoming summer season try the Specially Selected Angus Gourmet Burger (£2.19), guaranteed to make your mouth water.

With so much to choose from at Aldi, customers can bring home the cattle. From steak and mince to diced beef and burgers, customers can enjoy succulent home reared, fresh beef throughout this beefy week and beyond!

For some delicious beefy meal inspiration why not try some of these tasty recipes from Aldi:
https://www.aldi.co.uk/beef-and-pepper-stir-fry/p/000000007532100
https://www.aldi.co.uk/beef,-swede-and-mushroom-pie/p/000000021105300
https://www.aldi.co.uk/beef-casserole/p/000000021105400
https://www.aldi.co.uk/beef-fajitas/p/000000021104900
https://www.aldi.co.uk/beef-stroganoff-with-braised-rice/p/000000021105500

-ENDS-

For reference:
Specially Selected Dry Aged Rump Steak – £3.89, 227g
This is a core product available in Aldi stores nationwide.

Specially Selected Dry Aged Sirloin Steak – £4.75, 227g
This is a core product available in Aldi stores nationwide.

Specially Selected Dry Aged Ribeye Steak – £4.75, 227g
This is a core product available in Aldi stores nationwide.

Specially Selected Dry Aged Fillet Steak – £5.49, 170g
This is a core product available in Aldi stores nationwide.

Specially Selected Angus Diced Beef – £3.29, 400g
This is a core product available in Aldi stores nationwide.

Specially Selected British Angus Beef Mince – £3.19, 500g
This is a core product available in Aldi stores nationwide.

Specially Selected Angus Gourmet Burger – £2.19, 340g
This is a core product available in Aldi stores nationwide.

Ashfield Farm 5% Fat Beef Mince – £1.79, 250g
This is a core product available in Aldi stores nationwide.

Ashfield Farm Diced Beef – £2.75, 400g
This is a core product available in Aldi stores nationwide.

Ashfield Farm Rump Steak with Butter – £2.99, 227g
This is a core product available in Aldi stores nationwide.

Ashfield Farm Sirloin Steak – £3.09, 227g
This is a core product available in Aldi stores nationwide.

Ashfield Farm Ribeye Steak – £3.09, 227g
This is a core product available in Aldi stores nationwide.

11
Apr

Four fiery Sicilian wines for spring

Aldi is adding four new delicious Sicilian wines to its range this spring. Named “The Fire Tree” after the trees surrounding Mount Etna which often catch fire during an eruption, the range is made up of two rich reds and two crisp whites for a true taste of Sicily.

Red

The Fire Tree Sicilian Riserva 2013, £7.99
Available now in stores and online at www.aldi.co.uk
This decadent red’s distinct flavours of red fruit and chocolate have been made all the more intense after long ageing in large oak barrels. With hints of liquorice, this wine is perfect with roast chicken or cheese. Aldi is the first in the UK to have a Riserva from Sicily.

The Fire Tree Sicilian Nero D’Avola Appassimento 2016, £4.99
Available now in stores and online at www.aldi.co.uk
For those looking for an intense fruity fix, this red is the perfect choice. With deep plum and cherry flavours, along with notes of contrasting pepper spice, the wine has a smooth and succulent finish. Pair with a cheeseboard and enjoy with good friends.

White

The Fire Tree Sicilian Vermentino 2016, £4.99
Available now in stores and online at www.aldi.co.uk
This vibrant vermentino has a floral nose and delicate citrus fruit flavours. Pleasantly fresh and crisp on the palate, it is ideal served alongside fresh seafood for a real taste of Sicily.

The Fire Tree Sicilian Pinot Grigio Sauvignon Blanc 2016, £4.69
Available now in stores and online at www.aldi.co.uk
This well balanced blend of pinot grigio and sauvignon blanc is perfect paired with a Mediterranean salad to welcome in the spring weather. With a lively acidity, it has fresh fruity flavours and delicious hints of gooseberry.

11
Apr

Aldi set to get shoppers rediscovering French wines with a brand new modernised range

With French wine sales decreasing by nearly 25 per cent over the last five years in the UK[1], Aldi, IWSC Innovator Of The Year 2016, has launched a new ‘French Discoveries’ collection in a bid to reinvigorate the French wine market and appeal to a new generation of wine drinkers. The French Discoveries range is formed of 11 wines including the Pardon My French range, The Forgotten One range and the Jean Claude Mas range, and is priced between £4.99 and £6.99, available online and in store now.

French wine is often perceived as expensive and intimidating with complicated labelling and dusty looking chateau labels. This can be off-putting for shoppers in a market that is full of innovation and simplified labelling, particularly within the New World sector. With France still one of the world’s leading wine producers, this latest venture from Aldi is set to turn traditional perceptions of French wines on its head, making it easier for shoppers to enjoy and understand great quality French wines, without the hefty price tag.

The Pardon My French range is an assortment of easy drinking wines, priced at £4.99 each. With the strapline ‘French can be fun,’ each bottle has a tongue in cheek name; Gastronomy (Cotes de Gascogne), Want-to (Ventoux), Men Are From Mars (Minervois) and Fit You (Fitou). The quirky red, white and blue labelling is designed to especially appeal to those who’d usually pick up a New World wine rather than a bottle from France.

With two wines costing £6.99 each, The Forgotten One range heroes the lesser known French appellation of Haut Poitou in the southernmost part of the Loire valley and Cahors tucked away to the East of Bordeaux. Encouraging shoppers to move away from well-known wines like Sancerre, Chablis or Châteauneuf-du-Pape to explore different regions, The Forgotten One Cahors Malbec is a powerful, black fruited red wine made from the Malbec grape and The Forgotten One Haut Poitou Sauvignon Blanc is a crisp, fresh white made from Sauvignon Blanc.

To complete the collection, Aldi’s long-term supplier and renowned winemaker Jean Claude Mas has worked alongside the supermarket’s buying team to create a classy own branded supermarket range. Hailing from Languedoc, a traditional province which has been producing wine for more than 2,000 years, the range consists of a French Classic Grenache Noir (£6.29), French Estate Pinot Noir (£6.99), French Estate Malbec (£6.99) and two organic wines, the French Classic Organic Vin Blanc 2016, £5.99 and French Estate Organic Sud de France 2016 (£6.99).

Tony Baines, Joint Managing Director of Corporate Buying, Aldi comments: “There’s no doubt that France produces some of the best wines in the world so we have worked with our suppliers to develop a new, uncomplicated, exciting and accessible range to allow as many people as possible to discover what our wine making neighbour has to offer.

“We pride ourselves on providing shoppers with great quality products at everyday low prices and we really believe these wines have a certain ‘je ne sais quoi.”

The ‘French Discoveries’ range is available now in stores and online at aldi.co.uk. Aldi was named 2017 Multiple Wine Retailer of the Year at the Drinks Retailing Awards in February.

[1] Wine and Spirits Trade Association. Volume decrease of 23% over the last five years (Q1 2012-Q1 2017) in off trade

7
Apr

Go egg-ceptionally fair this Easter with Aldi's ethically sourced, single origin egg

For that special treat that keeps on giving, discount supermarket Aldi has launched the Moser Roth Single Origin Chocolate Easter Egg, available in Peruvian Dark Chocolate or Ghanaian Milk Chocolate.

The stunning eggs, featuring striking zebra and giraffe print decoration created using cocoa butter, are made with ethically sourced, single origin cocoa from renowned Fairtrade producers, and are available in stores now for just £4.99.

Customers can choose between the velvety smooth Ghananian milk chocolate with its creamy, delicate fruity notes or rich, intense dark chocolate from Peru, made with Criollo and Trinitario beans – choices that chocolate aficionados will be delighted by.

For every Fairtrade egg bought at Aldi, farmers directly benefit from Fairtrade Premium investments to improve their farms and communities.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “At Aldi we’re delighted to be able to offer our customers a wide range of premium quality products, such as the Moser Roth Single Origin Easter Egg, at prices that everyone benefits from.”

Beans from Ghana are ranked number one in the world and unsurprisingly cocoa production plays a major role in its economy. By sourcing its ingredients from Ghana, Aldi is able to assist farmers with agricultural tools, training and education, whilst offering its customers premium tasting products.

Euan Venters, Commercial Director, The Fairtrade Foundation, said: “We’re delighted that Aldi has added another Fairtrade product to its selection just in time for Easter. In the UK we are a nation of chocolate lovers and demand for the sweet stuff continues to grow but sadly the majority of farmers around the world do not earn enough, many farmers in West Africa live on just 40p per day. That’s why commitments like Aldi’s to offer consumers more Fairtrade cocoa treats make a huge difference to cocoa-growing communities. Aldi’s new Moser Roth Single Origin Chocolate Easter Egg not only tastes delicious but also helps to invest in the futures of Fairtrade cocoa farmers and their families.”

Aldi has a selection of affordable Fairtrade products in store all year round and is proud to be able to add Fairtrade Easter Eggs to offer a guilt free gift without breaking the bank.

-ENDS-

Notes to editor
Moser Roth Luxury Peruvian Dark Chocolate Easter Egg – £4.99, 185g (73934)
64%
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Luxury Ghanaian Milk Chocolate Easter Egg – £4.99, 185g (73934)
This is a seasonal item available in stores from 19^th February 2017.

*http://www.fairtrade.org.uk/en/farmers-and-workers/cocoa
**http://www.fairtrade.org.uk/en/media-centre/blog/2016/october/10-facts-about-fairtrade-chocolate-to-remember-this-chocolate-week

7
Apr

Lamb and chocolate? It's mint to be!

ALDI CREATES UNIQUE DARK CHOCOLATE & MINT SAUCE TO GO WITH ROAST LAMB THIS EASTER
CHEF IAN HASTE COLLABORATES WITH DISCOUNT SUPERMARKET TO PRODUCE ORIGINAL RECIPE
SWEET AND SAVOURY RECIPE COMBINATION IS GROWING IN POPULARITY

With growing interest in the chocolate savoury trend, discount supermarket Aldi has teamed up with chef Ian Haste to create an innovative new recipe that is sure to excite both adults and children alike this Easter. A decadent dark chocolate sauce with a hint of mint makes for the surprisingly perfect accompaniment to a traditional Easter lamb roast.

Using chocolate to add a depth of flavour to savoury dishes is a trend that continues to rise and Aldi’s creation will give customers an interesting twist on the much loved mint sauce and roast lamb combination. Families can also make use of leftover Easter eggs to make the delectable sauce from the comfort of their own home.

Chef Ian Haste is a regular contributor to Jamie Oliver’s FoodTube channel and the exciting recipe for Aldi’s Taste Kitchen is the result of a collaboration between Ian and Aldi (visit it here: https://www.youtube.com/channel/UC8K4J7qS6HX_62sRc3KnYtQ).

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “We are excited to offer our customers this interesting new recipe in time for Easter. The dark chocolate and mint sauce recipe is a surprisingly perfect match and we can’t wait for our customers to try it with family and friends”.

YouTube chef, Ian Haste, comments: “Whilst chocolate may be considered as solely a sweet ingredient, when combined with a savoury meal such as British Lamb, it can create an enriching and flavoursome experience which we’re excited to make accessible to everyone.”

See below for the full recipe from Aldi:

Recipe - Dark Chocolate and Mint sauce

Ingredients

50g Greenvale Butter
1 x Ashfield Farm Whole Leg of Fresh British Lamb (to produce the dirty pan to deglaze)
1 x Large bunch of A Hint of…Mint
300ml Quixo Chicken Stock Pots
1 x Glass Exquisite Argentinian Malbec (https://www.aldi.co.uk/exquisite-argentinian-malbec/p/053820004800400)
8 x Large pinch Stonemill sea salt
70g (70%) Choceur Dark Chocolate

Method
·         Add the meat to a hot pan to add colour, add the butter and baste the meat until the pan has a glazed flavour and colour
·         Take out the meat and add the red wine to the pan along with a good pinch of salt and chocolate
·         Drop the heat and let the chocolate melt, add the 300g chicken stock and turn the heat up until the sauce starts to bubble and reduce
·         Once the sauce starts to thicken, add the finely chopped mint and stir
·         Let the sauce reduce by around half or until the sauce looks thick and glossy
·         Serve drizzled over the cooked (medium) lamb

Lamb:
Chocolate is a key element of Easter and its part in this original sauce recipe compliments the savoury flavours of the lamb. When paired with Aldi’s Whole Leg of Fresh British Lamb (2.1-2.8kg) or Specially Selected Easy Carve Stuffed Lamb Leg (1.2-2kg), the dark chocolate mint sauce enriches the taste of the meat, creating a mouth-watering aroma.

Whole Leg of Fresh British Lamb – See great price instore, 2.1-2.8kg
This is a Specialbuy product available in stores from 10th April 2017, whilst stocks last.

Specially Selected Easy Carve Stuffed Lamb Leg - See great price instore, 1.2-2kg
This is a Specialbuy product available in stores from 10th April 2017, whilst stocks last.

Chocolate:
If you’ve already enjoyed Aldi’s scrumptious chocolate range and have some left over, why not use Delectable Duo Eggs (£4.99, 200g) and Luxury Peruvian Single Origin Easter Eggs (£4.99, 185g), as the key ingredient for the delicious sauce recipe?

Moser Roth Delectable Duo Sharing Egg – £4.99, 200g
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Luxury Peruvian Dark Chocolate Easter Egg – £4.99, 185g
This is a seasonal item available in stores from 19^th February 2017.

Visit the website here for further information on Aldi’s Easter range: www.aldi.co.uk

7
Apr

Posh cross buns for Easter at Aldi

Posh cross what? This Easter, discount supermarket Aldi has upped the ante with an innovative twist on a traditional family favourite; introducing Specially Selected Brioche Hot Cross Buns. Dubbed ‘The Posh Cross Bun’, these delicious buns will grace the shelves of Aldi from 6^th April and will be available for just 99p!

They may look like regular hot cross buns on the outside, but on tasting these indulgently sweet and rich brioche buns are packed full of juicy sultanas, raisins and currants that add to the moreish taste that makes you want to reach for a second, third… (and fourth).

With enthusiastic Brits devouring over 105 million brioche products in 2016*, the love affair with the sweet French bread is growing and Aldi is leading the charge selling up to 16 times more Brioche than the likes of Waitrose and Marks & Spencer**.

With growing popularity, Aldi’s brioche range accounted for over 37%** of sweet bread UK sales in 2016.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “The British public are seeking finer quality, luxury foods and we are responding to this by continually looking at our ranges and introducing new and innovative products, like the Specially Selected Brioche Hot Cross Buns, to appeal to customers.”

Aldi’s Specially Selected Brioche Hot Cross Buns are boldly indulgent. Give your traditional brunch a succulent twist by layering Specially Selected Smoked Salmon on top of a toasted Specially Selected Brioche Hot Cross Bun and finish with a perfectly poached egg for a luxurious take on Eggs Royale.

The discount supermarket is keen to make Easter 2017 egg-stra indulgent with a range of delicious products to suit every menu. From the Specially Selected Exquisite Easter Egg (£7.99, 300g) to Specially Selected Stuffed Lamb Carvery Leg Joint (See great price in store, 1.2-2kg) and Specially Selected Gourmet Salami (£2.49, 250g)

-Ends-

*Sales data taken from Kantar Worldpanel – Performance Summary, BB – Brioche 31.01.17
**Sales data taken from Kantar Worldpanel – Performance Summary, GB – Brioche. 31.01.17

Notes to editors:

The discount supermarket has become the go to destination for brioche products, from Specially Selected Brioche Buns to the award winning* **Specially Selected Christmas Tree Brioche, Aldi’s products accounted for over 35%** of the overall sweet bread UK sales in 2016.

***Specially Selected Christmas Tree Brioche was named a winner at the British Baker Stars awards.

7
Apr

Enjoy Bank Holiday Brunching with Aldi

With everything from waffle makers and brunch pans to coffee machines and juicers, Aldi’s Brunch and Coffee Week range has something for everyone looking to make the most of the May bank holiday weekend – available online from 27^th April and in stores from 30^th April.

Aldi’s Slow Juicer (£49.99) extracts more nutrients from fruit than traditional juicers, perfect for those looking for a healthy start to the day. Available in silver and champagne colour options, this fabulous kitchen accessory is also easy and quiet to use, so it won’t disturb anyone else’s bank holiday lie in.

Coffee lovers will enjoy waking up to Aldi’s smart and sleek Filter Coffee Machine (£24.99). It makes up to 15 cups of coffee per session, which makes it perfect for entertaining, and includes a keep warm function, detachable jar with a non-drip pour spout and a reusable filter.

Shoppers can keep bread fresh in Aldi’s simple yet elegant Bread Bin (£14.99) - with the lid converting into a wooden chopping board, there is certainly more than meets the eye with this Specialbuy. What’s more, with a range of matching designs, these Tea/Coffee/Sugar Canisters (£8.99) are great for creating a complete look.

Boasting a butter knife, tomato knife, cake slice and cheese plane, Aldi’s smartly designed Essential Kitchen Knives (£14.99) provide an option for all culinary eventualities.

Aldi’s range of speciality cookware is sure to take the fuss out of preparing a delicious brunch this May bank holiday. These Specialty Brunch Pans (£7.99) can make anything from savoury eggs to sweet waffles, whilst the Brunch Pans (£4.99) are great for whipping up tasty omelettes to kick start the long weekend.

Whether it’s crunchy granola or fruity yoghurt on the move, these Brunch Serving Jars (£2.99) are ideal for creating delicious dishes in style, whilst Aldi’s Serving Mug (£2.99) offers an inventive way to serve up a whole range of tasty treats from porridge and soups to cakes and desserts.

Aldi’s Brunch and Coffee range is available online from 27^th April and in stores from 30^th April., but be quick because as with all Specialbuys, once it’s gone it’s gone.

Aldi’s Brunch Week range is online from 27^th April and in store from 30^th April and available while stocks last

Product Name	Price
SLOW JUICER	£49.99
FILTER COFFEE MACHINE	£24.99
PREMIUM ESSENTIAL KNIVES	£14.99
BREAD BIN	£14.99
TEA/COFFEE/SUGAR CANISTERS	£8.99
SPECIALITY BRUNCH PANS	£7.99
BRUNCH PANS	£4.99
STORAGE JARS	£4.99
BRUNCH SERVING JARS	£2.99
PORRIDGE/SOUP/CAKE MUG	£2.99

7
Apr

Wines that don't cost the earth

Discount Supermarket Aldi to Launch its First Collection of Eco-Friendly Wines

Discount supermarket Aldi is set to launch an eight strong collection of ‘green,’ ecologically aware wines next month as it taps into the growing trend for conscious consumerism.

Each of the wines in the innovative new collection eschews usual production methods and boasts organic, carbon neutral or ‘no added sulphur’ credentials.’ Aldi anticipates that the wines will appeal to the ‘wholefoods generation’; millennial shoppers who are increasingly concerned with the environmental impact of the produce that they are buying and consuming. The eight wines will go on sale exclusively at the supermarket on 4^th April, each priced at under £8.

With demand for organic food and drink increasing for a fifth consecutive year during 2016[1] , Aldi has responded to this trend with four certified organic wines; a sparkling (Organic Prosecco DOC 2016, £7.99), two French whites from renowned wine maker Jean Claude Mas (Jean Claude Mas Classic Organic Vin Blanc 2016, £5.99 and Jean Claude Mas Estate Organic Sud de France 2016, £6.99), along with an organic version of one of the store’s bestselling red wines, the Toro Loco Organic 2015, £4.99, a blend of Bobal, Tempranillo and Cabernet Sauvignon grapes.

A pair of 100% certified carbon neutral wines from Wakefield, the family vineyard behind Aldi’s multi-award winning Exquisite Collection Clare Valley Riesling will also appeal to eco-conscious shoppers. The 80 Acres Carbon Neutral Shiraz Viognier 2015, £6.99, and the 80 Acres Carbon Neutral Cabernet Shiraz Merlot 2015, £6.99, are produced in a way that eliminates or offsets any negative impact on the environment from every stage, from grape all the way through to delivery of the bottled wines to Aldi’s UK warehouse.

Two natural ‘no sulphur added’ red wines will complete the ‘green’ collection. The Origin Pure No Sulphur Added Cabernet Sauvignon 2015, £5.49 and Earth’s Essence No Sulphur Added Shiraz 2016, £6.99, embrace natural farming techniques and are made without preservative sulphur dioxide. The Earth’s Essence No Sulphur Added Shiraz 2016 is naturally preserved using wood from the rooibos and honeybush plants, resulting in a fruity sweetness, elements of spice and a well-rounded finish.

Tony Baines, Joint Managing Director of Corporate Buying, Aldi comments: “We know that our shoppers are increasingly interested in the provenance of their food and drink. With this in mind, our wine buying team has worked alongside our world-class suppliers to curate a collection of wines which answer our shoppers various ‘green’ demands.

“Our collection of organic, carbon neutral and no sulphur wines are bursting with personality and we’re delighted to prove that high quality, eco-friendly products needn’t be a luxury, accompanied by a high price tag.”

Aldi’s ‘green’ wines will go on sale from 4^th April. Organic and carbon neutral wines will be available online at aldi.co.uk and instore; the sulphite free wines will be in store only.

[1] The Soil Association 2017 Organic Market Report

7
Apr

Spruce up your outdoor space this spring with Aldi’s Garden Maintenance Range

As temperatures start to creep up, nothing marks the start of spring like getting outside and giving your garden a make-over. Featuring everyday essentials from lawn mowers to gardening gloves, Aldi has everything covered this April, with the Garden Maintenance range available in stores nationwide on Easter Monday (17^th April).

With entertaining on the agenda, hosts will want to keep their gardens in tip top condition. Give patios, decking, cars and caravans a proper spring clean with this powerful 2.2KW Pressure Washer (£79.99). With a rotating spray gun and built-in detergent tank, keeping outdoor spaces fresh and clean couldn't be easier.

The range even includes an HD Camera CCTV Kit (£169.99) featuring two bullet and two dome cameras. Safety conscious customers can view remotely from a compatible smartphone or tablet - plus the cameras boast a night vision range of 15m.

There will be no more tripping on wires or setting up extension cables with Aldi’s cordless garden tools which couldn’t be easier to use. Keep your lawn neat and tidy all summer long with this 18v Li-Ion Grass Trimmer (£39.99) which features a pivot head, adjustable soft-grip handle and edging function. For enviable hedges pruned to perfection, Aldi is offering the 18v Li-Ion Pole Hedge Trimmer (£64.99) – ideal for reaching tough spots up to 2.2m high. For easier to reach spots, Aldi is also offering an 18v Li-Ion Hedge Trimmer (£39.99).

This Essential Hover Mower (£29.99) makes light work of mowing the lawn with a 28cm cutting width, two cutting heights, six spare blades included and a 10m cable – perfect for small to medium gardens.

Aldi’s Garden Bags (£3.99) are essential for transporting gardening waste and are available in a choice of an 85 litres, 272 litres or a two pack 120 litre easy pop-up design. For more ambitious gardening jobs, there’s the robust, galvanised steel frame Wheelbarrow (£39.99) which features a puncture-proof Duraball wheel and 90 litre capacity.

Kids can get in on the action too thanks to Aldi’s Children’s Gardening Set (£5.99) and Children’s Flower Growing Kit (£4.99) which encourage budding gardeners to learn more about the environment and nature.

Aldi’s Specialbuys Garden Maintenance range is available from 17^th April, but be quick, as with all Specialbuys, once it’s gone it’s gone!

Product	Price
4 HD CAMERA CCTV KIT	£169.99
2.2KW PRESSURE WASHER	£79.99
LI-ION POLE HEDGE TRIMMER	£64.99
WHEELBARROW	£39.99
18V LI-ION HEDGE TRIMMER	£39.99
LI-ION GRASS TRIMMER	£39.99
ESSENTIAL HOVER MOWER	£29.99
HIGH PRESSURE PIPE CLEANER	£16.99
PATIO & WALL CLEANER	£14.99
PATH AND BORDER EDGING	£9.99
TELESCOPIC TREE LOPPER	£9.99
OAKWOOD BARREL STYLE PLANTER	£8.99
ARTIFICIAL GRASS CARPET	£6.99
FRAMED FIXED TRELLIS	£6.99
CHILDREN'S GARDENING SET	£5.99
CHILDREN'S FLOWER GROWING KIT	£4.99
GARDEN CLOGS	£4.99
GARDEN BAG	£3.99
RATCHET PRUNER	£3.99
WEED CONTROL FABRIC	£3.99
JEYES FLUID	£2.99
JOHNSONS QUICK FIX/ TUFF GRASS	£2.99
LADIES & MENS GARDENING GLOVES	£2.99
SLUG KILLER, 1KG	£2.49
PATIO/GARDEN WEEDKILLER	£1.99
SHAKE & RAKE	£1.49

30
Mar

Eco-aware wines for under £8

This April, Aldi is launching an exclusive collection of ‘green’ wines. The eight strong range comprising of four organic, two carbon neutral and two ‘no added sulphur’ bottles means that shoppers can try great tasting, ecologically aware wines all at pocket-friendly prices.

ORGANIC WINES
Sales of organic food and drink have increased for a fifth consecutive year in the UK during 2016[1] and in response to demand, Aldi has launched four certified organic wines for its shoppers to enjoy.

Organic Prosecco DOC 2016, £7.99
Available from 4 April in stores nationwide and online at www.aldi.co.uk
Go organic with your prosecco choice this Easter with this fresh and elegant fizz from Aldi, which is made using organic cane sugar. Complex and fruity with notes of pear, green apple and honey notes, this is an ideal tipple to enjoy with friends.
Suitable for vegetarians and vegans

Jean Claude Mas Estate Organic Sud De France 2016, £6.99
Available from 4 April in stores nationwide and online at www.aldi.co.uk
A vivid white wine crafted by renowned winemaker Jean Claude Mas especially for Aldi. With a rich and fruity taste, it has citrus and white flower notes, sure to take you to a tropical paradise.
Suitable for vegetarians and vegans

Jean Claude Mas Classic Organic Vin Blanc 2016, £5.99
Available from 4 April in stores nationwide and online at www.aldi.co.uk
Bursting with fruity flavours and aromas of pineapple and lychee, this wine is smooth and refreshing. Ideal to enjoy alongside your favourite seafood dish.
Suitable for vegetarians and vegans

Toro Loco Organic 2015, £4.99
Available from 4 April in stores nationwide and online at www.aldi.co.uk
Aldi’s iconic ‘crazy bull’ wine has had an organic makeover. Fresh and juicy, it’s the perfect partner to pasta and burger dishes.
Suitable for vegetarians and vegans

CARBON NEUTRAL WINES
Aldi has launched a pair of 100% carbon neutral wines, produced in a way that eliminates any negative impact on the environment during every stage of the winemaking process. They have been produced by Wakefield, the family vineyard in Australia behind Aldi’s multi-award winning Exquisite Collection Clare Valley Riesling.

80 Acres Carbon Neutral Shiraz Viognier 2015, £6.99
Available from 4 April in stores nationwide and online at www.aldi.co.uk (limited availability)
This delicious red has plum and blackberry flavours, coupled dark chocolate notes and a lusty finish that will keep drinkers satisfied for longer.
Suitable for vegetarians

80 Acres Carbon Neutral Cabernet Shiraz Merlot 2015, £6.99
Available from 4 April in stores nationwide and online at www.aldi.co.uk (limited availability)
This luscious shiraz merlot is made from three classic red grapes: cabernet, shiraz and merlot. With an underlying hint of dark chocolate and blackcurrant aromas, this wines velvety finish makes it an indulgent pairing to red meats.
Suitable for vegetarians

‘NO SULPHUR ADDED’ WINES
Embracing natural farming techniques, these wines are made without preservatives or sulphites.

Origin Pure No Sulphur Added Cabernet Sauvignon 2015, £5.49
Available from 4 April in selected stores
Hailing from the Western Cape, South Africa, this deeply coloured and vibrant cabernet sauvignon has rich vanilla oak and dark plum flavours. Made with no sulphites, this luxurious tipple delivers soft tannins and is best enjoyed during a night in with friends.
Suitable for vegetarians and vegans

Earth’s Essence No Sulphur Added Shiraz, £6.99
Available from 4 April in selected stores
This special shiraz is naturally preserved using wood from the rooibos and honeybush plants, resulting in a pleasant sweetness. The aromas of blackcurrant, forest floor and spice make it an intense but satisfying pairing for a hearty beef stew.

-Ends-

[1] The Soil Association 2017 Organic Market Report

30
Mar

Pardon your french with the new french wine range from Aldi

Say ‘bonjour’ to the new ‘French Discoveries’ collection at Aldi, French tipples which promise to tickle taste buds without breaking the bank. Including wines hailing from the lesser known French wine regions and well known classics, this collection will broaden your horizons and make you fall in love with French wines all over again.

White Wine

Pardon My French Côtes De Gascogne, ‘Gastronomy’, 2016, £4.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

Delivering the typical tropical scents of Colombard and Gros Manseng grapes, this wine offers aromas of peach and lemon. Elegant yet exotic, this French classic promises a memorable finish and is ideal as a pre-dinner appetiser.

The Forgotten One Haut Poitou 2016, £6.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

The Sauvignon Blanc grapes used to make this wine are harvested once they reach full aromatic maturity, which results in a delicate yellow colour and fresh lemon flavours. This Haut Poitou will remind you of more traditional French sauvignons with its bright, tingling fruit flavours. Best paired with seafood or goats cheese for a spring treat.

Red Wine

Pardon My French Ventoux 2016, ‘Want-To’, £4.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

Hailing from Mount Ventoux in Provence, this wine is lighter in style due to the altitude. Its deep purple colour and imbued harmony of ripe red and black fruits, as well as a twist of liquorice and soft spices makes this is a drink that’s full of personality.

Pardon My French Minervois 2015, ‘Men are from Mars’, £4.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

This wine evokes intense aromas of black fruits, tapenade and soft spices. This wine is deep ruby in colour and delivers a delicious and elegant mix of fruity aromas. Sophisticated structure with silky tannins, it is a perfect partner for dinner with friends or as a gift for someone special.

Pardon My French Fitou, ‘Fit You’, 2015, £4.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

The Fitou’s full body, deep ruby red colour and notes of fresh red berries create an unforgettable full bodied taste. Round and crisp, this wine is the ideal addition to a party or dinner celebration and is best paired with rustic stews and strong cheeses.

Jean Claude Mas Classic Grenache Noir 2016, £6.29
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

Hailing from the rolling hills of the Hérault Valley, this wine has a fabulous tobacco kick and boasts a long, distinctive finish. A beautiful accompaniment for red meat, pasta or soft cheese, this Grenache Noir is a must buy.

Jean Claude Mas Estate Pinot Noir 2016, £6.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

This lovely French specialty is a gorgeous bright garnet in colour. With a combination of strawberry, cherry and red berries that is sweetened with vanilla. This wine has a class that everybody can appreciate.

The Forgotten One Cahors Malbec 2014, £6.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

Originating from the tucked away town of Parnac, The Forgotten One Cahors Malbec boasts subtle woody notes, whilst also revealing hints of pepper. Remembered for its earthy flavours and notes of black fruits, mulberries and violets this wine leaves a lingering finish, making it a delightful partner to beef dishes.

Jean Claude Mas Estate Malbec 2016, £6.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

This wine comes from limestone and gravel vineyards only 200km from the birthplace of Malbec. With flowery notes of violet, fruity aromas of blackberry, along with spicy vanilla flavours, this is the perfect partner for grilled red meat and soft cheese.

Lot 22 Terrasses Du Larzac 2015, £9.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

Created by Jean-Claude Mas this wines grapes are harvested by hand from 40 year old vines. With a combination of bramble fruit, liquorice and dark plum flavours, this wine has a very long lasting finish and is one to remember. Try it with Blue Stilton (£1.45) from Aldi.

Lot 23 Minervois La Livinière 2015, £9.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

This exceptional blend hails from the medieval town of Minervois and is full of intense and concentrated fruity flavours. Delivering intense black cherry and olive tapenade aromas, you will not disappoint the table when serving with a Sunday roast.

30
Mar

Easter Treats For Kids at Aldi this Spring

From sticker books and kites to activity kits and board games, Aldi’s Easter Kid’s Play and Easter Gifting ranges have something to keep all kids entertained this bank holiday – available in store and online from 6^th April.

Suitable for both indoor and outdoor use, Aldi’s Portable Basketball Set (£34.99) is a great gift for athletic kids and is sure to offer hours of entertainment during the Easter break. What’s more, kids on the move will love Aldi’s Skateboard (£9.99) which comes in a variety of colours and is perfect for beginners or young riders.

This super comfy Kid’s Deluxe Air Bed with Pump (£19.99) couldn’t be easier to inflate, and is perfect for letting the little ones enjoy giggly sleepovers over the Easter Holiday.

Mums and dads can let the kids fly high this spring with these colourful 3D Kites (£4.99) and fun Zinc Gliders (£6.99), which come in a variety of different designs.

Little ones can unleash their inner designer with these Fairy Friends Craft Sets (£5.99). With a choice of Fairy Beads, a Fairy Dressing Up Set or Glitter Domes, children can dream up their very own creation whilst exploring different colours and textures.

Thrill seeking youngsters need look no further than Aldi’s Rescue Set (£4.99) this Easter. Available in either police, fire or sea, this set will take them on an adventure that’s truly heroic and brave. As a policeman or a fireman, through water or air, kids can save the day with these exciting vehicles.

Aldi’s Super Sticker Book (£1.99) is a fabulous treat for kids who love collecting. Whether it’s Camilla the Cupcake Fairy or the Ultimate Pirate, these colourful characters will ignite children’s imaginations and get them counting more than just Easter eggs.

With magical Make Your Own Easter Hat and Accessories Kit options, Aldi’s Easter Activity Kits (£0.89) allow families to cut, colour, contour and construct decorations of all shapes and sizes, which are sure to have everybody smiling for hours on end.

Aldi’s Easter Gifting range, also available in stores from 6^th April, boasts a variety of fun Easter inspired gifts, including these charming Easter Animal Decorations (£0.89) which come in fuzzy chicks and fluffy bunny rabbit designs, as well as Easter Plush Animal (£3.99) toys and cute Easter Egg Hunt Tins (£1.79).

Both Aldi’s Easter Kid’s Play and Easter Gifting ranges are available in stores nationwide & online from 6^thApril, but be quick because as with all Specialbuys, once it’s gone it’s gone.

Aldi’s Easter Kid’s Play and Easting Gifting ranges are in store 6^th April and available while stocks last

Easter Kid’s Play Range

Product Name	Price
Giant Posters to Colour	£1.99
Skwooshi Play Sets	£8.99
3D Kites	£4.99
Kids Deluxe Air Bed with Pump	£19.99
Soft Play Ball	£1.49
Air Bed with Built in Pump	£34.99
Rescue Kit	£4.99
Character Breakfast Set	£7.99
Skateboard	£9.99
Easter Activity Kit	£0.89
Assorted Drinksware	£3.99
Zinc Gliders	£6.99
Fairy Tale Jigsaw Book	£1.99
Portable Basketball Set	£34.99
Super Sticker Book	£1.99
Fairy Friends Craft Sets	£5.99

Easter Gifting Range

Easter Selection	£0.89
Easter Plush Animal	£3.99
Easter Animal Decorations	£0.89
Ladies 2 Pack Easter Socks	£1.99
Easter Sticker Book	99p
Easter Egg Hunt Tin	£1.79

30
Mar

Summer Entertaining Starts With Aldi’s Outdoor Living Specialbuys Range

With Summer on its way, now is the time to plan for those garden get-togethers with family and friends. Aldi has everything shoppers need to transform outdoor spaces with stylish essentials including patio heaters, BBQ’s, Parasols and even an indulgent Spa pool.

Relax and unwind in this luxury Spa Pool (£399.99) which features 120 jets and a powerful heater for ultimate comfort. With room for four people, it's the perfect way to give garden parties an edge this summer.

For those long lazy days chilling out with family and friends, Aldi is offering the perfect space-saving and stylish seating solution with this Rattan Effect 3 Piece Bistro Set (£139.99). This high quality furniture set features a chic rattan effect table and two egg-style chairs which can be neatly stacked for easy storage. Available in black or grey, with a single cream cushion on each seat, the elegant curved design is perfect for relaxing in the garden or on the patio.

No garden party is complete without some al-fresco dining. Hosts can grill, smoke or bake all sorts of delicious dishes to wow their guests with this Oil Drum Charcoal BBQ (£49.99). With four air vents to give chefs better cooking control, it also has wheels for easy mobility around the garden.

Keep the party going even after the sun sets with a range of soft glow Solar Garden Lights (£8.99) whilst enjoying the warmth of Aldi’s free-standing or wall mountable Patio Heater (£39.99), perfect for cool summer evenings.

This ceramic solar powered Water Feature (£49.99) adds a calm and relaxing feel to any garden. Shoppers looking to get in touch with nature this summer can welcome friendly guests into their gardens, with Aldi’s beautiful Mosaic Bird Feeders (£7.99), Wild Bird Classic Nest Boxes (£4.99) and even a Bee and Insect House (£6.99).

Aldi’s Specialbuys Outdoor Living range is available online from 6^th April and in store from 9^th April, but be quick, as with all Specialbuys, once it’s gone it’s gone!

Product	Price
SPA POOL	£399.99
RATTAN EFFECT 3PC BISTRO SET	£139.99
WATER FEATURE	£49.99
OIL DRUM CHARCOAL BBQ	£49.99
PATIO HEATER	£39.99
GARDEN STORAGE BOX	£29.99
GARDEN ARCH	£19.99
WATER HYACINTH PLANTER	£11.99
GARDEN OBELISK ROUND	£9.99
SOLAR GARDEN LIGHTS 6 PACK	£8.99
MOSAIC BIRD FEEDERS	£7.99
BEE AND INSECT HOUSE	£6.99
PLACE SETTING FOR 1	£6.99
SOLAR CAGED STRING LIGHTS	£6.99
SOLAR BOLLARD STAKE LIGHT	£5.99
SOLAR RATTAN LANTERN	£5.99
OUTDOOR LARGE GLASS JAR CANDLE HOLDER	£4.99
GARDEN FURNITURE/BBQ COVER	£4.99
WILD BIRD CLASSIC NEST BOX	£4.99
IRON DECORATIVE TRELLIS	£4.99
43 LITRE GARDEN TUB	£3.49
DECORATIVE GARDEN STAKE	£2.99

28
Mar

Aldi own label gin scoops top accolades at international competition

Aldi’s own label gin beats rivals up to six times the price
Trumps rivals such as Hendrick's Gin, Tanqueray Rangpur and Beefeater London Dry Gin
Awards come as it’s announced sales of gin smashed through the £1bn[1] barrier in 2016
Two weeks ago Office for National Statistics added gin to its latest Basket of Goods[2] emphasising its staple among Brits

Discount supermarket Aldi has been awarded four accolades at the world renowned International Spirits Challenge (ISC), including two silver medals for its gin offering, beating off stiff competition from bottles costing up to SIX times the price.

The Oliver Cromwell London Dry Gin 70cl, priced at just £9.97, remains a firm favourite amongst experts, having scooped three industry awards in the last 12 months. With a ripe citrus aroma and a clear and crisp flavour, Aldi’s gin underwent a series of rigorous taste tests to claim the silver medal beating Beefeater's Burrough's Reserve Gin70cl which sells for a staggering £63.35[3].

Entered into the ISC for the first time this year, Aldi’s upmarket Topaz Premium Gin (£13.99) trumped the competition and also took home a silver medal. Both gins beat well-known brands such as Hendrick's Gin, Tanqueray Rangpur and Beefeater London Dry Gin.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi comments: “Gin sales have soared in the UK in the past year, something that was recognised by the Wine and Spirit Trade Association in October, when they hailed 2016 as the ‘Year of Gin’. We are delighted to be able to meet the demand of our customers and offer them not just one, but two award-winning gins.

“Our core range Oliver Cromwell London Dry Gin has always been a favourite amongst our customers due to its excellent quality and great-value, and we’re thrilled to see that it has been recognised by a distinguished awarding body yet again – proving that great tasting drinks don’t need to cost the earth.”

The awards come at a time when gin drinking in the UK is on the rise. In 2016 sales of the spirit increased by 16%¹with 40 million bottles being sold across the nation. This was reflected in the recent Office of National Statistics annual Consumer Price Inflation Basket of Goods where gin was reintroduced after a 13-year absence.
Aldi also scooped two more gongs - a silver medal for its Specially Selected Crème de Cassis (£7.99) which has been endorsed five times in the last 12 months including a Gold medal at the International Wine and Spirits Challenge in April 2016 and a bronze medal for its Specially Selected Irish Cream Liqueur (£6.99).

These accolades for Aldi’s trophy cabinet mark an excellent start to 2017, when the retailer also became the UK's fifth biggest supermarket and was awarded the title of Multiple Wine Retailer of the Year at the Drinks Retailing Awards. In 2016, Aldi collected 225 awards for its beers, wines and spirits range alone, including the International Wine & Spirit Competition ‘Innovator of the Year’ title.

The full list of Aldi’s ISC award-winning spirits is as follows:
·         Oliver Cromwell London Dry Gin (Silver)
·         Topaz Blue Premium Gin (Silver)
·         Specially Selected Creme de Cassis (Silver)
·         Specially Selected Irish Cream Liqueur (Bronze)

[1] The Wine and Spirit Trade Association

[2] For more information see: https://visual.ons.gov.uk/hipsters-gin-and-the-basket-of-goods/

[3] £63.35 retail price The Whisky Ex²For more information see: https://visual.ons.gov.uk/hipsters-gin-and-the-basket-of-goods/

24
Mar

Treat yourself to an Easter tipple with Aldi

Whether you’re planning a big feast or have an Easter egg hunt on the cards this Bank Holiday weekend, discount supermarket Aldi has a wide selection of drinks available to give a spring to your step. From floral whites and fruity reds to delicious liqueurs, there’s something to suit all tastes and budgets.

Gran Reserva Valdepeñas 2009, £4.99
Available from 4 April in stores nationwide and online at www.aldi.co.uk
Bright and lively, this brick-red coloured wine is full of ripe fruit flavour and oak. With a great texture and long aftertaste, it’s ideal for serving with grilled lamb over the Bank Holiday.

Otago Pinot Noir 2016, £8.99
Available from 23 March in stores nationwide and online at www.aldi.co.uk (limited availability)
This pinot noir’s deep mixed berry notes deliver intense fruity flavours. Hailing from the world’s most southernmost wine region in New Zealand, this dazzling red is perfect to enjoy at an Easter BBQ with family and friends.

Exquisite Collection Cotes du Provence Rosé Magnum 2016, £12.99
Available from 23 March in stores nationwide and online at www.aldi.co.uk (limited availability)
This Exquisite rosé comes in a beautiful and tall Magnum bottle, making it ideal for sharing with loved ones. Created in the South of France, it delivers an elegant blend of delicate strawberry flavours and white fruit aromas. Serve chilled with your favourite seafood dish.

Grande Alberone Zinfandel 2014, £7.99
Available from 4 April in stores in stores nationwide and online at www.aldi.co.uk
Cheese fans will love pairing this deep red zinfandel with their favourite indulgent cheese selection this Easter. It has invigorating flavours of ripe fruits and cherries, with a long lingering finish to make it all the more satisfying as an after dinner treat. Enjoy with a slice of Aldi’s Rio De Trefle French Brie.

Exquisite Collection Fleurie 2014, £6.49
Available from 23 March in stores in stores nationwide and online at www.aldi.co.uk (limited availability)
The Exquisite Collection Fleurie is as floral and light as its name suggests, with an abundance of ripe cherries and red fruits to give wine lovers an early taste of summer. With a soft and slightly savoury finish, it’s perfect to serve with a gammon steak or plate of charcuterie for all the family to enjoy at Easter.

Tamova Salted Caramel Vodka Liqueur, £9.99
Available from 6 April in stores nationwide
This smooth salted caramel liqueur is the ultimate party drink to get guests talking. A true Easter treat, it’s made exclusively from caramel flavours, the finest rock salt and triple distilled British grain vodka.

Lot 21 Argentinian Chardonnay 2015, £9.99
Available in stores and online now at www.aldi.co.uk
If you’re planning an Easter roast, this chardonnay will be a perfect accompaniment. This fresh and enticing wine has elements of ripe stone fruit, buttery toast and honey, with a long finish which echoes the quality of the wine. Especially great with chicken.

Organic Prosecco DOC 2016, £7.99
Available from 4 April in stores nationwide and online at www.aldi.co.uk
Go organic with your prosecco choice this Easter with this fresh and elegant fizz from Aldi, which is made using organic cane sugar. Complex and fruity with notes of pear, green apple and honey notes makes this an ideal tipple to enjoy with friends.

Pata Negra Gran Reserva 2008, £9.99
Available from 23 April in stores nationwide and online at www.aldi.co.uk (limited availability)
This soft, mellow red has hints of strawberry and vanilla and has been made in the traditional Rioja style, with long ageing in French oak barrels. The result is a mature tempranillo with a very long finish, helping make the Bank Holiday weekend all the more memorable.

16
Mar

Aldi extends its fresh Welsh lamb range

Aldi, the UK’s lowest-priced supermarket, has introduced five new Welsh lamb products to its stores in North Wales.

The products, which include steaks, chops, leg, breast and shoulder joints have been sourced exclusively from Red Tractor assured farms across Wales.

The move follows a similar initiative in South Wales last year and means that all of Aldi’s 38 stores in Wales will now stock an extensive range of fresh Welsh lamb products all year round.

Aldi, which recently became the UK’s fifth largest supermarket by market share, has confirmed it will only replace Welsh lamb with products from other parts of the UK if there is insufficient supply from Welsh farms.

Unlike other supermarkets, Aldi does not stock fresh lamb products sourced from overseas.

Tony Baines, Joint Managing Director of Buying, Aldi UK said: “Since it was introduced last year our fresh lamb range has proved extremely popular with customers across South Wales. We’re very pleased to now extend the range to customers in other parts of the country.

“Each product is sourced exclusively from Wales and is clearly labelled to let customers know they are supporting a Welsh farmer when they buy the product.”

Rhys Llywelyn, Marketing Manager for Hybu Cig Cymru – Meat Promotion Wales, said; “We work with all retail companies in the UK, helping them to source and promote high-quality red meat from Welsh farms, and are delighted at the commitment to PGI Welsh Lamb shown by this announcement. Extending this successful range of Aldi’s fresh lamb products to yet more stores is a vote of confidence in our industry, and a response to consumers’ wish to enjoy Welsh Lamb all year round.”

Aldi’s is also opening its new £60m Cardiff distribution centre next month. Measuring 46,000m2, the facility will serve Aldi’s growing number of stores across Wales and the South West of England and will create 400 jobs.

16
Mar

A Very tuneful discount with Aldi this Mother’s Day

- Aldi launches stylish turntable that’s £240 cheaper than Very.co.uk
- Represents total savings of up to 80%

ALDI	Very.co.uk	Urban Outfitters
Freestanding Retro Turntable	Crosley Bermuda Dansette Turntable	UO X Dansette Red Standing Vinyl Record Player
£59.99	£299.99	£250.00
Amount saved by shopping at Aldi:	£240	£190

Discount Supermarket Aldi is offering shoppers the chance to treat Mum for less this Mother’s Day with the launch of its retro-style turntable for music-loving mums.

Almost indistinguishable from a similar product available at Very.co.uk, the price of Aldi’s turntable, at only £59.99, will be music to shoppers’ ears representing savings of up to 80%. With a 3-speed turntable and built-in stereo speakers, this is a bargain shoppers can’t afford to miss out on. Its rechargeable battery and headphone jack makes it both practical and pretty.

Suitable for use via the internal speakers or amplified thanks to the RCA line-out, this stylish home-accessory also records from LP to USB or SD Card. Identical in specification to competitor models, as with all Aldi Specialbuys, this fantastic gift will only be available while stocks last in stores from 16th March and available to pre-order online from 9th March.

Tony Baines, Managing Director for Corporate Buying at Aldi comments: “Listening to vinyl has become popular again in recent years and we’re really excited to be able to offer this great gift for Mother’s Day.

“This gift will give mums a chance to dust off their collection and listen to that nostalgic crackle without breaking the bank.” Aldi’s Freestanding Retro Turntable is part of Aldi’s Specialbuys Mother’s Day Gifting range including Ladies’ Mini Tote Bag [removed]£14.99[removed], Facial Cleanser [removed]£12.99[removed] and a Professional Hairdryer [removed]£12.99[removed].

The full range will be available in stores nationwide from 16th March and can be pre-ordered online at www.aldi.co.uk from 9th March - but be quick, as with all Specialbuys, once it’s gone, it’s gone!

9
Mar

Enjoy fresh fruity fragrances as Aldi launches new luxury scented candles

Aldi launches luxury candle range that customers can wax lyrical about this Mother’s Day
At £3.99 customers save astonishing 90% on £44 Jo Malone alternative
Available exclusively at Aldi from 16^th March

Discount supermarket Aldi will be launching a collection of three beautifully fragranced, premium candles in time for Mother’s Day, available in stores across the country from 16^th March. Comparable to Jo Malone, Aldi’s candles offer mums a truly luxury treat for a fraction of the price.

Created with Aldi’s expert perfumers, the Luxury Mother’s Day Candles are available in a choice of three scents: Pomegranate Noir, Freesia & Pear or Lime Basil & Mandarin and are encased in a contemporary glass jar design that would complement any interior. With a burn time of 48 hours, Aldi’s luxury candle priced at just £3.99 is 90% cheaper than Jo Malone’s at £44.*

Aldi’s three scents recreate perfume classics representing quality, sophistication and style allowing customers to lavish their loved ‘mums’ with high quality products without breaking the bank.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “With Mother’s Day being a time to indulge that special lady in your life, amazing quality needn’t cost a fortune. We believe that everyone should be able to afford the very best for their mums, without the luxury price tag.”

John Davis at European Flavours & Fragrances [removed]EFF[removed], Aldi’s fragrance house, said: “Not only do Aldi’s premium candles equal the quality, strength and performance of high-end alternatives, but they are significantly larger than their premium counterparts meaning the fragrance is likely to be stronger, too.”

Customers better be quick, because once they’re gone, they’re gone.

Luxury Mother’s Day Candle – £3.99, 290g
Available in No 1 Lime, Basil & Mandarin, No 2 Freesia & Pear or No 3 Pomegranate Noir
This is a Specialbuy item available in stores from Thursday 16^th March, while stocks last.

-ENDS-

*http://www.jomalone.co.uk/product/3561/27977/for-the-home/luxury-candles/lime-basil-mandarin-luxury-candle#
http://www.jomalone.co.uk/product/3561/27976/for-the-home/luxury-candles/pomegranate-noir-luxury-candle#
http://www.jomalone.co.uk/product/3584/12553/fragrances/colognes/fruity/english-pear-freesia-cologne/english-pear-freesia-cologne#

9
Mar

Aldi opens 700th store and new £60m distribution hub

Aldi’s new Cardiff distribution centre becomes fully operational next month, creating 400 jobs
700^th store opens in Whitstable, Kent, as part of programme to reach 1,000 UK stores by 2022
Aldi is investing more than £450m this year to increase capacity across the UK
Total investment in UK stores and supply chain over last five years is £1.7bn

Aldi has pledged to open a store in every major British town and city, as it opens its 700^th store in Kent and a new £60m distribution centre in Cardiff.

The UK’s fastest-growing supermarket is investing more than £450m this year to add capacity to its stores and distribution network so that it can keep pace with the unprecedented demand from consumers.
During the last quarter, Aldi attracted 826,000 more shoppers compared to the same period last year and recently overtook the Co-op to become the UK’s fifth-largest supermarket. [removed]Source Kantar 12 weeks 29/01/17[removed]

The new £60m Cardiff facility is Aldi’s ninth UK distribution centre. Measuring 46,000m², the site is the size of 11 football pitches or 36 Olympic swimming pools. The facility will serve Aldi’s growing number of stores across Wales and the South West of England and will create 400 jobs.
The grocer’s landmark 700^th store has opened in Whitstable, Kent. The store is one of more than 100 sites that Aldi now has in the South East, including more than 30 inside the M25, as it continues to attract new customers across the region.

The new store is one of 70 opening this year and Aldi remains on course to have 1,000 stores across the UK by 2022.

Matthew Barnes, Chief Executive Officer, Aldi UK and Ireland, said: “During the last five years we have invested £1.7bn in new stores and distribution centres to bring Aldi to the 14m customers that now regularly shop with us.

“But there are many more potential customers who don’t shop at Aldi because there isn’t a store near where they live. We want to change this by having a store in every major town and city across Britain.”

In addition to its new Cardiff regional distribution centre, Aldi is investing £150m to increase capacity in the North of England and Scotland by enlarging existing distribution centres in Darlington and Bathgate.

Matthew Barnes added: “We remain committed to meeting the strong demand across the country for new stores and will continue to invest in our operations so that we can introduce millions of new customers to Aldi’s great products and low prices.”

2
Mar

Mum’s the Word – Treat Her to Something Extra Special from Aldi this Mother’s Day

Wide range of gifts available for Mother’s Day on 16^th March

Those struggling to top last year’s Mother’s Day gift need look no further, thanks to Aldi’s Mother’s Day Gifting range. Whether she prefers a pampered night in with a glass of wine or keeping busy in the garden, Aldi has a gift to suit every mum – available to pre order online at www.aldi.co.uk from 9^th March and to buy in stores from 16^th March.

Bring music to mum’s ears with this Mother’s Day Vintage Turntable (£59.99), featuring a retro design and built-in stereo speakers so she can enjoy all her favourite retro classics. Available in a variety of stylish colours, music loving mums can even record songs from LP to PC so they can listen to all their favourite tracks on portable music devices too.

If she likes to stay on trend, this Ladies’ Mini Tote Bag (£14.99) is the perfect Mother’s Day gift, with a spacious main compartment and zippered front pocket so stylish mums can carry all their essentials. Available in a variety of colours including pink, black and grey, the tote also includes a detachable shoulder strap.

Aldi’s Facial Cleanser (£12.99) is ideal for mums who love to indulge in some much needed pampering. With a choice of seven different oscillating brushes, it’s the ultimate treat for skin.

Getting ready for a day or evening out couldn’t be easier with this Professional Hairdryer (£12.99), which boasts ionic technology for a speedier drying time. Containing an AC motor, this salon performance dryer has a powerful airflow to dry hair quickly. With a range of heat and speed levels, it suits a variety of different hair types and even has a ‘Cool Shot’ function to set hairstyles for the day or night ahead.

Let the self-indulgence continue in the kitchen with a glass of Mum’s favourite tipple in these Large Wine or Long Glasses (£7.99), which come with a choice of messages and designs to let Mum know how special she is. Or, if she prefers to shake it up with cocktails, she’ll love experimenting with a Mojito Maker/Shaker Kit (£5.99).

With a variety of luxurious scents including Pomegranate Noir and Mandarin and Basil, Aldi’s Luxury Mother’s Day Candles (£3.99) are perfect for treating Mum to some ‘me’ time.

Treat mum to breakfast in bed on Mother’s Day with this Melamine Tray (£3.99) and serve her the perfect cuppa with Aldi’s Teatime Gifts (£4.99) which comes with a choice of mugs, coasters, trays and saucer sets. Go the extra mile and serve up a full cream tea feast with these Afternoon Tea Accessories (£4.99) – a dainty selection of vintage-style tea accessories including a two tier cake stand, creamer and teapot.

Green-fingered goddesses will love this Weather Station (£19.99), providing them with their very own local weather forecast and temperature prediction. With temperature and humidity trend indication and an ice warning feature, gardening loving mums can stay ahead of the game and prep their plants for any weather changes.

Available in two pretty designs, this comfortable Garden Kneeler (£7.99) is great for taking the pressure off whilst weeding and planting. What’s more, Aldi’s ceramic Wellington Boot Planter (£9.99) is a brilliant option for Mum to show off her horticultural creations, and is available in a variety of colours including blue and cream.

Aldi also has all the classic essentials to keep any mum happy this Mother’s Day, including Ladies Slippers (£4.99) with a pretty bow detail and Mother’s Day Plush Animals (£3.99). There is even a selection of Handmade Luxury Cards (£1.99) andMother’s Day Cards and Bottle Bags (£0.79) for the perfect finishing touch to any gift.

Aldi’s Specialbuys Mother’s Day Gifting range is available in stores nationwide from 16th March and can be pre-ordered online at www.aldi.co.uk from 9th March - but be quick, as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Mother’s Day Gifting range is available in stores and online on 16th March while stocks
last.

Product Description	Price
Mother’s Day Vintage Turntable	£59.99
Weather Station	£19.99
Ladies’ Mini Tote Bag	£14.99
Professional Hairdryer	£12.99
Facial Cleanser	£12.99
Wellington Boot Planter	£9.99
Decorative Bird Bath	£9.99
Large Wine/Long Glass	£7.99
Garden Kneeler	£7.99
Lunch Tote	£7.99
Mojito Maker/Shaker Kit	£5.99
Mother's Day Flask/Bottle	£4.99
Afternoon Tea Accessories	£4.99
Pretty Posies Light	£4.99
Ladies Slippers	£4.99
Teatime Gifts	£4.99
Melamine Tray	£3.99
Mother's Day Plush Animal	£3.99
Luxury Mother’s Day Candle	£3.99
Premium Design Stationery	£2.99
Design Stationery	£2.99
Gardening Annual Book	£2.99
Mother's Day Handmade Luxury Cards	£1.99
Large Mother's Day Cards And Medium Bags	£1.29
Square Mother's Day Cards And Bottle Bags	£0.79

2
Mar

Create your own wine case with Aldi

Shoppers can pick and mix their favourite Aldi wines with a brand new online offering by the discount supermarket.

The launch follows Aldi being crowned ‘Wine Retailer Of The Year’ at the Drinks Retailing Awards and comes one year after the discount retailer launched its eCommerce platform, making it even easier for shoppers to buy high quality wines for less.

Whether the tipple of choice is a rich red, such as the Tudor Shiraz or a crisp white Exquisite Collection Marlborough Sauvignon Blanc, shoppers are free to choose a mix of their favourite wines, starting at a minimum of six. With a selection of more than 125 wines available online to choose from, shoppers can also try something different which takes their fancy.

Create your own case with a minimum of six bottles and enjoy free delivery simply by visiting www.aldi.co.uk

27
Feb

'Berry' British strawberries arrive in Lancashire earlier than ever

This year, thanks to local grower Medlar Fruit Farm, freshly grown British strawberries are set to arrive in Aldi stores earlier than ever before. The first punnets of strawberries will be available in selected stores in the Lancashire region from 28^th February, officially declaring that summer is on its way!

Medlar Fruit Farm, a resident grower in Lancashire, part of the Berry Gardens cooperative, produced the first yield of strawberries – ahead of any other supplier – and delivered it directly to Aldi stores in the Lancashire region ensuring customers get to enjoy them at their freshest and most flavoursome!

Medlar Fruit Farm is part of Berry Gardens, a British co-operative founded over 40 years ago and is a leading producer of berries and stone fruit.

A spokesperson from Berry Gardens, said: ‘We aim to deliver only the very best quality fruits and are delighted to be able to offer customers British strawberries even earlier than last year. It’s great to have support from retailers such as Aldi to guarantee that customers get to enjoy produce that is home-grown.”

The early arrival of strawberries will help Brits shake off the gloominess of colder months and spring into summer to relish the quality of summer’s favourite fruit for even longer. Fresh British strawberries are known to be best for taste, quality and the environment, and shoppers can enjoy a head-start preparing summer dishes such as strawberries and cream and strawberry tarts.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “We’re looking forward to bringing summer into stores earlier this year. By working closely with our suppliers and listening to what our customers want, we have been able to deliver strawberries ahead of the usual season.

“We are proud to be first to market with British strawberries and delighted to be offering these home-grown classics to our customers for an increased amount of time.”

Aldi recently won Fresh Produce Retailer of the Year at the UK Fruit and Veg Awards 2016.

For further information on Aldi’s fresh produce and award wins, visit aldi.co.uk

24
Feb

Aldi launches exclusive icellage collection

NEW EXCLUSIVE SKINCARE RANGE CONTAINS INNOVATIVE INGREDIENTS BASED ON THE CELLS OF AN ALPINE FLOWER WHICH SURVIVED THE ICE AGE
ENTIRE RANGE AVAILABLE FOR UNDER £30
LIMITED SPECIALBUY RANGE – AVAILABLE ONLINE FROM 23^rd MARCH & IN STORE FROM 30^thMARCH

Famed for its high quality skincare products at a fraction of premium priced products, Aldi is set to launch the Lacura Icellage Collection - a limited edition, luxury anti-ageing skincare range for women aged 35-60.

The collection is made up of four products - a day cream, night cream, intensive serum and eye gel, each of which contains the powerful active ingredient, 'PhytoCellTec nunatak' which contains a new generation of stem cells derived from the alpine flower, Saponaria Pumila. This strong flower, which grows on high mountains and has survived extreme Ice Age conditions over 10,000 years ago, penetrates deeper layers of the skin more effectively.

Lacura Icellage offers skin defence against environmental stress and counteracts the signs of ageing by improving skin fatigue, dullness and dryness which creates more resilient and younger looking skin.

Dermatologically tested and suitable for all skin types, Lacura Icellage Eye Gel (£5.99 for 15ml) contains an innovative skin defence complex to improve skin suppleness, minimise wrinkles, intensively hydrate and provide a cooling effect.

Designed to deeply moisturise and smooth, the Lacura Icellage Serum (£6.99 for 30ml) minimises wrinkles.

The perfect duo, Lacura Icellage Day Cream (£6.99 for 50ml) with SPF 20 and Lacura Icellage Night Cream (£6.99 for 50ml) work together to provide deep moisturisation and reduce wrinkles to create a fresh and radiant complexion.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK comments: “Following the overwhelming demand for the Lacura Caviar Collection, we are very excited to be launching Lacura Icellage; a premium quality skincare range that will be made available across all of our stores and online at aldi.co.uk.

“The Aldi Lacura range is already well-known for its high quality ingredients and this latest addition is no exception. The new Lacura Icellage range is perfect for customers looking for a superior skincare regime without the hefty price tag."

Shoppers are encouraged to get their products online from 23^rd March and in store from 30^th March to avoid disappointment, because once they’re gone, they’re gone!

Aldi Lacura has received unprecedented success over the past couple of years, and has most recently scooped winner of the Best Own-Brand Range of the Year at the 2016 Beauty Awards for its Caviar Illumination Collection.

23
Feb

Don’t let paddy’s day leave you short, Aldi can save you a pot of gold

Want to indulge in a good old Irish tradition this St Patrick’s Day? Aldi has everything you need for a bit of Irish fun.

Combining thick cut potatoes, classic beef and cheese flavours with the world’s most iconic stout to create a tasty double act, Burts Hand Cooked Guinness Flavour Crisps (99p) are the perfect pairing for a pint and available for half the price of Waitrose at £1.99*. Enjoy these deliciously crunchy crisps as a light afternoon snack or even an evening nibble to accompany celebratory drinks with friends and family.

Bringing together Irish pork along with Guinness Irish Stout, Loughnane’s Guinness Sausages with Leeks (£1.99) blend nature and tradition, to give you a true taste of Ireland on your dinner plate. Suitable for breakfast or dinner, try these delicious sausages in a humble sandwich or cook up a hearty bake or stew, with a cheeky Irish twist.

To accompany your sausages cook your own authentic bread with Irish Bread Mix for just £1.59 and choose from Whole Wheat, Spelt, Linseed, Oats or Seeds.

When it comes to drinks, St Patrick’s Day doesn’t have to be all about hearty pints of stout – Aldi has a selection of other Irish tipples to mix things up a bit. Toast a hearty ‘Sláinte’ with friends with a choice of the below to celebrate the Emerald Isle in all its glory.

Aldi’s Specially Selected Irish Cream Liqueur (£6.99) has a fantastic blend of fresh Irish cream with the finest distilled Irish whiskey for the perfect after dinner sweet treat, or another luxurious, creamy delight is the Ballycastle Irish Country Cream (£3.75) which can be enjoyed in a cool glass over ice.

For something a little crisper, crack open a Magners Original or Pear Cider (£5.25 for 6) the perfect way to start the St Patrick’s Day festivities.

If you want to try cooking up a real Irish storm to accompany your delicious drinks, give these traditional Irish meals a go:

Irish Cream Banana Special
This elegant and luxurious dessert choice is guaranteed to wow your dinner guests.

Serves: 4 people
Prep time: 15 minutes
Cooking time: 10 minutes
British
Vegetarian

Ingredients
1 small banana
300ml Irish cream liqueur
100ml white rum
100ml semi-skimmed milk
2 tbsp fudge sauce (see below)
4 balls premium vanilla ice cream
Cocoa powder

For the fudge sauce
115g unsalted butter
275ml double cream
140g brown sugar
Dash lemon juice

Method
Place 1 small banana into a liquidiser.
Add 300ml Irish cream liqueur, 100ml white rum, 100ml milk, 2 tbsp fudge sauce (see recipe below), and then blitz really well.
Finally place 4 small balls of premium vanilla ice cream into 4 frosted tumblers.
Pour over the cocktail and serve, dusted with cocoa powder.

For the fudge sauce
Make the sauce by placing the butter, sugar, and cream together into a saucepan and bring to the boil.
Whisk well until you have a thick fudgy sauce.
Remove from the heat and add the lemon juice.

Ballycastle and Dark Chocolate Mousse
Luxuriously indulgent chocolate desserts. Perfect for dinner parties.

Serves: 2 people
Prep time: 10 minutes
Cooking time: 10 minutes
British
Vegetarian

Ingredients
100g Dark Chocolate 70% Cocoa
1 Large Egg
25g Caster Sugar
30ml Irish Cream Liqueur
30ml Double Cream
Sprigs of mint to serve

Method
Break up the chocolate and put in a ovenproof dish, put the dish over a pan of boiling water and melt the chocolate - allow to cool slightly.
Meanwhile separate the yolk from the egg white - put the yolk in a small bowl with the Ballycastle and the cream - whisk well.
Put the egg white in a separate bowl, whisk till the egg white is softly peaked, slowly whisk in the caster sugar till it becomes glossy and thick.
Add the previously prepared egg yolk and Ballycastle mixture to the melted chocolate.
Then fold the egg white mixture in, a spoonful at a time.
Spoon the mixture into two small glasses and refrigerate - decorate with some fresh mint as you serve.

Give this Roasted sausage bake an Irish rustic twist by swapping the sausages for Pork Sausages with Guinness Stout Leek.
Roasted Sausage Bake
Succulent sausages with a rustic twist.

Serves: 4 people
Prep time: 20 minutes
Cooking time: 50 minutes
Chef's tipServe hot or cold with the sausages and vegetables. Great with our Specially Selected Pork Sausages
British

Ingredients
6 Ultimate British Pork Sausages
3 Cloves Garlic, crushed
Butternut Squash, cut into thin wedges or cubes
5g Rosemary
2 tbsp Olive Oil
450g New Potatoes, halved
2 Large Parsnips, peeled and cut into quarters
1tsp Dried Chilli Flakes (optional)

Berry Jam:
1 tbsp Oil
1 Onion, peeled and finely sliced
2 Pears, peeled, cored and sliced
2 tbsp Cranberry Sauce
2 tbsp Water
150g Blackberries or other seasonal berries
1 tsp Ground Ginger

Method
Preheat the oven to 190^oC/375^oF/Gas Mark 5. In a large roasting pan toss together the sausages, garlic, butternut squash, rosemary, olive oil, new potatoes, parsnips and dried chilli flakes. Bake in the oven for 40-50 minutes until the sausages are golden brown and the butternut squash is soft. To make the Berry Jam: heat the oil in a heavy-based pan, add the onion and cook slowly until softened and browned. Add the remaining ingredients and cook for a further 5 minutes, stirring as necessary. Cover the pan and cook, on a reduced heat, for approximately 10 minutes.

-ENDS-

*Prices correct on supermarket own website as of 07.02.17
Other products are available at competitor retailers, all products comparisons chosen by Aldi.

Irish Bread Mix – £1.59, 360g (70141)
Choose from Whole Wheat, Spelt or Linseed, Oats and Seeds.
This is a Specialbuy item available in stores from Thursday 9^th March, while stocks last.

Burts Hand Cooked Guinness Flavour Crisps – 99p, 150g (69475)
Choose from Guinness Rich Beef Chilli or Guinness Toasted Cheese
This is a Specialbuy item available in stores from Thursday 9^th March, while stocks last.

Loughnane’s Guinness Sausages with Leeks – £1.99, 400g (76355)
(Awaiting image)
This is a Super 6 Fresh Meat & Fish item available in stores from Thursday 16^th March, while stocks last.

Specially Selected Irish Cream Liqueur (£6.99 – 70cl)
On sale in stores nationwide from 9^th March, whilst stocks last
This Specially Selected Irish Country Cream has a fantastic blend of fresh Irish cream with the finest distilled Irish whiskey for the perfect after dinner sweet treat. Add to a hot chocolate and top with whipped cream for an extra dose of decadence.

Magners Original and Pear Cider (£5.25 – 6 x 500ml)
On sale in stores nationwide from 9^th March, whilst stocks last
Cracking open a Magners cider is the perfect way to start the St Patrick’s Day festivities. Available in Original crisp apple and fruity Pear, an ice cold glass of Magners goes perfectly alongside a slow cooked port stew for the ultimate St Patrick’s Day feast.

Ballycastle Irish Country Cream (£3.75 – 70cl)
On sale in stores nationwide now
Another luxurious, creamy delight from Aldi, the Ballycastle Irish Country Cream can be enjoyed in a cool glass over ice or even served over a scoop of Gianni’s Soft Scoop Vanilla Ice Cream (£1.19 – 2L tub) for a dessert with a difference.

23
Feb

Another one fights the dust

Give your home that spring clean feeling with a little help from Aldi

Roll up your sleeves this National Spring Cleaning Week (6^th – 12^th March) and give your house the TLC it needs with Aldi’s extensive range of excellent cleaning essentials. From bathrooms to kitchens, Aldi has everything you need to ensure your house is left looking and smelling as good as new.

The cleaning craze will be ‘sweeping’ the nation as eager dusters get their homes spring ready, while slightly messier homeowners ‘wipe the slate clean’.

All of Aldi’s cleaning products are built for an efficient, quick clean while successfully killing any loitering germs – give them a go and see for yourself.

And why not try some of these easy cleaning hacks* to make this chore quicker:
·         Use newspaper and window cleaner to clean your windows
·         Grind uncooked white rice in your coffee grinder to make it odour free
·         Clean air vents with your favourite cleaning products along with a rag and butter knife
·         Use a toothbrush to clean your computer keyboard
·         Line your toaster tray with foil before toasting anything, preventing future crumbs
·         Use tape to pick up crumbs
·         You can even kill two birds with one stone and walk around your house in fluffy socks instead of dusting

Powerforce Kitchen/Bathroom Cleaner – 85p, 750ml
This is a core product available in Aldi stores nationwide

Power Force Window/Shower Cleaner – 85p, 750ml
This is a core product available in Aldi stores nationwide

Power Force Toilet Gel – 69p, 1l
Choose from Pine, Ocean, Citrus or Lemon.
This is a core product available in Aldi stores nationwide

Power Force Anti-Bacterial Floor Wipes – 65p per pack
Choose from Fresh or Apple
This is a core product available in all Aldi stores nationwide

-ENDS-

*http://www.lifehack.org/articles/lifestyle/50-cleaning-hacks-for-your-home-that-will-make-your-life-easier.html
*https://www.buzzfeed.com/alisoncaporimo/lazy-girl-cleaning-hacks?utm_term=.iaKJzlZWB#.kvgJo0gP3

23
Feb

Aldi cracks cramped kitchen conundrum with new compact living range

Aldi cooks up Compact Living range – perfect for budding chefs with small kitchens and studio flat
Answering consumer demand as city homes get smaller and prices increase
Range includes Table Top Dishwashers and Fridges, Mini Ovens and Mini Fryers

Discount supermarket Aldi is helping Brits who live in space starved flats and houses make the most out of their rooms with its new Compact Living range.

While Britain’s homes are rising in value, they are also shrinking in size according to industry figures. The average size of a new-built, three-bedroom home in the UK outside London is currently 88.9 square metres - 4sqm smaller than the Government’s own guideline of 93sqm[1].

With the Royal Institute of British Architects (RIBA) dubbing these homes ‘rabbit hutches’¹, its research also shows that lack of space is the most common cause of dissatisfaction people cite in relation to their homes. The Aldi Compact Living Range, which is available in stores from 23^rd February, includes everything homeowners need to maximise their small spaces and kitchens. From small-scale appliances, such as a Table Top Dishwasher (£149.99), Table Top Fridge (£59.99), Mini Oven with Hob (£59.99) and a Mini Fryer (£16.99), to space saving utensils like Nesting Frying Pans (£29.99).

Tony Baines, Managing Director for Corporate Buying at Aldi comments: “We appreciate that lots of homeowners and renters are pushed for space and not everyone needs or can accommodate full-sized kitchen items in the modern world. Our Compact Living range responds to these changing consumer needs, offering city dwellers and space-savvy customers a selection of compact products and appliances which are great-value and don’t compromise on style.”

And statistics also show that new-built homes are now nearly 10sqm smaller than those built in 2003 when the average was 98.8sqm outside London[2]. Due to decreasing sizes, buyers and renters alike are being forced to embrace ‘micro living’ across the country as average housing space differs by region - a three bedroom property in London is now 25sqm bigger than those built in Yorkshire¹.
The full Compact Living range is in stores nationwide and online now. Shoppers will have to be quick though because, as with all Specialbuys, once it’s gone, it’s gone.

Aldi’s full Compact Living range is available in stores on the 23^rd February and available to pre-order online on the 16^th February

Product	Product dimensions
Mini Oven with Hob	Fan assisted, 27 litre capacity oven for grilling, roasting and baking. Multi-function electric compact hotplates for frying and boiling. Approx. 32 x 49 x 39cm
Table Top Dishwasher	Approx. 44 x 55 x 50cm
Table Top Fridge	Approx. 13kg Approx. 50 x 48 x 45cm. 41 litre capacity with 5 litre capacity ice box.
Mini Fryer	1.5 litre oil capacity
Compact Food Processor	Approx. 18 x 13 x 23cm
Dyson Handheld Vacuum	The powerful Dyson digital motor generates twice the suction of any other handheld in use. Light and portable for quick, hassle-free cleaning.

Full Compact Living range:

Product Description	Price
Dyson V6 Handheld Vacuum	£169.99
Table Top Dishwasher	£149.99
Mini Oven With Hob	£59.99
Table Top Fridge	£59.99
Microwave Oven	£39.99
Nesting Frying Pans	£29.99
Knife and Chopping Board Set	£29.99
Nesting Saucepans	£24.99
Electronic Kettle	£19.99
Sandwich Press	£17.99
Mini Fryer	£16.99
Smoothie Maker	£14.99
Compact Food Processor	£13.99
3 Pack Mugs	£9.99
Stackable Storage Canisters With Lids	£9.99
Nesting Utensils	£6.99
Place Setting For 1	£6.99
Oven To Tableware	£4.99
Hessian Baskets 3pk	£4.99
Drink Pod	£4.99
Clip & Close Sets	£4.49
Fridge Storage Boxes	£3.49
Scissor Set 4 Pack	£2.99
Vacuum Storage Bags	£2.99
Microwave Assortment	£2.49
Cutlery Selection	£2.49
Novelty Egg Cups & Spoons	£1.99
Can Opener	£1.99
Egg Accessories	£1.99
Microwave Splatter Cover	£0.99

[1] Royal Institute of British Architects, Homewise Report, 2015

[2] Storefirst.com 2016 research

16
Feb

Support Fairtrade Fortnight at school with Aldi

Show your support for Fairtrade Fortnight on February 27^th to March 12^th with certified Fairtrade products from discount supermarket, Aldi .

To raise awareness of Fairtrade at grassroots level, schools around the UK will be encouraged to take part by hosting a Fairtrade-only break in the classroom, playground or staffroom, so whether its bananas, coffee or chocolate, Aldi has a wide selection of affordable Fairtrade products in store to perfectly complement every break.

Teachers can take a break from the classroom with Specially Selected Fairtrade Colombian Instant Coffee (£1.99, 100g) or Fairtrade Speciality Tea available in English Breakfast or Earl Grey (85p for 50 bags). The production of Aldi’s teas support communities across Africa to educate their children and receive medical advice.

Enjoy a natural energy boost in the morning with Aldi’s Organic Fairtrade Bananas (great price in store) which are available in stores nationwide all year round and with 100% of Aldi’s Fairtrade bananas sustainably sourced, they’re good for you and the environment!

Brighten up your classroom with the beautiful Fairtrade Roses Aldi has in store for only £3.00 a bunch. For every bouquet of Fairtrade roses bought at Aldi, a Fairtrade Premium is paid directly to benefit workers and their families.

For that break time special treat, indulge in Moser Roth Chocolate (£1.29, 125g) which is available in Ghanaian, Peruvian or Dominican Republic flavours. The ethically sourced Fairtrade ingredients in these chocolate bars help to support sustainable livelihoods for local famers, so you can enjoy yourself without the guilt!

16
Feb

Big up your brekki with Aldi

Breakfast is the most important meal of the day[1] and at Aldi you can big up your brekkie with delicious combinations that will have you bounding out of bed every morning.

Eggs are a fantastic and versatile source of protein[2]. Whether you like yours scrambled, poached or boiled, the options are endless! Aldi’s free range eggs (Merevale Medium or Large Free Range Eggs –79p/89p, 6 pack) are sourced fresh from British farms that are committed to quality and welfare, meaning your breakfast comes from the happiest of hens.

You can turn your breakfast from everyday necessity to heavenly treat with a few simple tweaks, from succulent salmon to mouth-watering fruit it doesn’t take much to turn your morning meal into an event.

Stuck for ideas? Aldi has pulled together a selection of the most scrumptious suggestions to set your day off the right way.

Toasted Breakfast Bread Cups

Weekday mornings are the busiest times of the day especially if you have multiple mouths to feed. For an easy and nutritious morning meal, make a batch of Aldi’s Toasted Breakfast Bread Cups and you’ll have the whole family fed in no time.

Ingredients (serves 12)
·         12 Slices Everyday Essentials White Bread
·         60g Greenvale Salted Butter
·         200g Casa Barelli Italian Style Chopped Pancetta
·         3 Tomatoes
·         12 Medium Eggs
·         A little Solesta Sunflower Oil

Method
·         Pre-heat the oven to 200oC/400oF/Gas Mark 6.
·         Cut 12 circles out of the sliced bread using the cutter.
·         With a rolling pin, roll out the circles to flatten them.
·         Melt the butter and using a pastry brush, butter one side of each of the bread discs.
·         Press them, butter side down into the holes in the tray, to make a bread case.
·         Cut the tomatoes into quarters, remove the seeds and discard.
·         Chop each quarter of tomato into four.
·         Sauté the chopped pancetta in some oil until just going crisp, add the chopped tomato and cook another couple of minutes.
·         Divide this mixture between the cases.
·         Carefully crack an egg into each case.
·         Bake in the oven for 9-10 minutes, until the egg is just set.
·         Remove from the tin with a round edged knife and serve

Egg & Smoked Salmon

Turn your morning feast into a decadent treat with a succulent slice of delicately smoked salmon and a perfectly poached egg. For an added twist, top each egg with a spoonful of Low Fat Natural Yogurt (45p, 500g – 46695) mixed with fresh chives.

Ingredients (serves 4)
·         Salt
·         Dash of white wine vinegar
·         4 slices Rye bread, lightly toasted
·         55g softened unsalted butter
·         200g smoked salmon (4 × 50g portions)
·         4 free range medium eggs
·         500g natural yogurt (4× 50g portions)
·         2 pots fresh chives, chopped
·         Coarse ground black pepper
·         1 fresh lime, quartered

Method
·         Place a small pan of water on the hob and add a little salt and 2 tsp vinegar. Bring to the boil.
·         Place the lightly toasted rye bread on four warm plates, butter the bread well.
·         Top with the smoked salmon.
·         Once the water boils, break the four eggs in, gently, then bring back to the boil and turn down the heat to simmer.
·         Cook for 2-3 minutes maximum, or until the whites are set.
·         Once cooked, drain well and place onto the four smoked salmon rye breads.
·         Mix the yogurt with the chives and spoon evenly over the four plates.
·         Sprinkle with black pepper and serve with a wedge of fresh lime.

French Toast with Caramelised Apple

If you need something sweet to start your day, try giving a quintessential breakfast classic a fruity twist by topping French toast with lusciously caramelised apples and bursting blueberries, for a deceptively simple yet luxurious breakfast.

Ingredients (serves 4)
·         8 slices Sliced Brioche Loaf
·         4 Red Eating Apples
·         125g Blueberries
·         50g Demerara Sugar
·         60ml NFC Del Rivo Orange Juice Smooth
·         3 Large Eggs
·         100ml Single Cream
·         80g Butter

Method
·         Core the apples and cut into thick slices.
·         Melt 40g butter in a large frying pan – add the apples and cook until golden brown.
·         Add 25g sugar and the orange juice, cook for 2/3 minutes until the apples are soft.
·         Beat the eggs with the remaining sugar and cream.
·         Dip the slices of brioche in the egg mix, fry in the remaining butter until golden on both sides.
·         Serve topped with the apples and blueberries.

[1] http://www.nhs.uk/Change4Life/Pages/breakfast-for-life.aspx

[2] http://www.nhs.uk/Livewell/Goodfood/Pages/eggs-nutrition.aspx

16
Feb

Aldi expands its fine wine offering with a range of rare bottles from top winemakers around the world

Aldi is building on its reputation for offering outstanding quality wines at unbeatable prices, as it introduces a brand new collection of wines with a personal touch from top winemakers. Launching from 12th February both in store and online (aldi.co.uk), the range aims to support the retailer’s mission to open up the world of fine wine to shoppers without the hefty price tag to match.

The collection of twelve wines which cost under £8 each and form part of Aldi’s ‘Spring Wine Festival’ have been carefully curated by Aldi’s dedicated wine buying team and sourced from within the current supply base, giving trusted and long term suppliers the chance to showcase wines that have a personal or significant meaning to them. Each wine comes with its very own personal story relating to its makers and journey from grape to glass such as the Mo Sisters Coonawarra Cabernet Sauvignon (£6.99). This tipple was made by renowned winemaker Bill Moularadellis, using grapes from a boutique vineyard that his daughters, the ‘Mo Sisters,’ bought with their savings. The Bonfleur Languedoc Reserve (£6.99) a lovely wine that was discovered in the cellars of a Chateau recently acquired by LaCheteau. Upon re-discovery it revealed itself to be dark and intense in colour with blackberry and spice aromas.

Tony Baines Joint Managing Director for Corporate Buying at Aldi, comments: “There is a real appetite from our ever-growing customer base to try wines with a great story and provenance, providing the perfect excuse to introduce this exciting range.

“We pride ourselves on our close relationships with some of the world’s best suppliers and vineyards who have also helped us formulate our famous core collection. We want to ensure that we are bringing quality wines with great stories behind them - but without the hefty price tags”.

The launch of the ‘Spring Wine Festival’ follows Aldi’s most successful Christmas to date; the retailer sold more than 13.5m bottles of wine, champagne and Prosecco in December alone.

The supermarket has also continued to outshine the competition and was named ‘Multiple Wine Retailer of the Year’ at this year’s Drinks Retailing Awards for the third consecutive year.

The Aldi Wine Festival collection will be available in stores nationwide from 12^th February, with online shoppers able to buy a case of the entire collection at aldi.co.uk while stocks last. Wines in the collection include:

BX Crémant de Bordeaux Rosé, £7.99

31 year old Charlotte Calvet, third generation of the expert winemaking Calvet family, adds a Crémant De Bordeaux Rosé blend to the ‘Spring Wine Festival’ collection. Made in the same way as Champagne but with an unusual blend of grapes, this fizz has fresh, floral notes and hints of strawberries; ideal as an aperitif or with an indulgent dessert.

Bonfleur Languedoc Reserve 2011, £6.99

From the winemaking team who work with Aldi to create the popular Vignobles Roussellet range comes the ‘forgotten’ Bonfleur Languedoc Reserve 2011. The remarkable wine was recently rediscovered after being left to age – and was then forgotten - in the cellar of a Languedoc chateau, resulting in a delicious wine with intense colour and blackberry spice flavours.

Big Bill Red, £5.99

Big Bill Red is a bold and unusual blend of Petit Verdot, Cabernet Sauvignon and Shiraz grapes. Packing a punch, with big, fruity flavours, hints of peppery spice and dark chocolate notes, the bottle is named in honour of William ‘Big Bill’ Millar, a South African boxing champion, war hero and Springbok rugby captain.

Mo Sisters Coonawarra Cabernet Sauvignon, £6.99

The beautifully crafted boutique Mo Sisters Coonawarra Cabernet Sauvignon was made by the renowned Bill Moularadellis using grapes from a boutique vineyard that his daughters, the ‘Mo Sisters,’ bought with their savings. A smooth red with lavish, rich blackcurrant, mint and subtle vanilla oak flavours, this wine is great with red meats, cheese or chocolate.

Rachelsfontein Chenin Blanc £5.99

Rachelsfontein Chenin Blanc was named after Rachelsfontein - a perennial water spring found on the famous Bochendal Estate. Winemaker Lizelle Gerber often walks to Rachelsfontein to relax and reflect on her day, and the beauty of the area in which she works - as such it was the perfect choice for the name of this wine made from her favourite grape, Chenin Blanc.

El Mayoral £6.99

El Mayoral – or the Forman as it’s otherwise known - is made from Monastrell and Petiti Verdot grapes and really is the essense of Jumilla - a sun-drenched region in Spain's southeast. It’s a deep cherry red with sophisticated aromas of blackberries, soft juicy tannins and long lasting finish.

Survivor Generation £5.99

Rich, dark and brooding with a big savoury heart, this wonderful South African Shiraz Mourvedre was given its unusual name, Survivor Generation, in honour of a very brave cow who jumped from a moving cattle truck. It’s a powerful wine with dark berry-fruit flavours with a lovely savoury earthiness.

The Little Princess £4.99

According to Hungarian legend, a princess drank a glass of this wine and never aged. The Little Princess is a wonderfully crisp, off-dry white, bursting with fresh aromas of green apples and tropical fruits. The wine was given the royal-inspired name because the indigenous grape variety used to make the wine, Királyleányka, means Little Princess in Hungarian.

10
Feb

Mother's day beauty must-haves from Aldi

EXCLUSIVE CAVIAR ILLUMINATION AND ARGAN OIL MUST-HAVES RETURN IN TIME FOR MUMS TO ENJOY THIS MOTHER’S DAY
CAVIAR ILLUMINATION RESTORES COLLAGEN LEVELS AND IMPROVES SKIN ELASTICITY
ARGAN OIL RANGE IS NATURAL & ULTRA-HYDRATING
LIMITED SPECIALBUY RANGE – AVAILABLE IN STORE AND ONLINE FROM 16^TH MARCH

Aldi has a choice of fabulous beauty buys perfect for a Mother’s Day pamper treat, on sale from 16^th March, for a limited time only,
Aldi’s Lacura range is famed for its premium quality, fantastic results and modest prices and the following products will be hitting the shelves, in plenty of time for Mum’s big day:

Caviar Illumination Super Lift Gel Set (£9.99), contains soy phyto placenta extract and bio peptide to restore collagen levels and improves skin elasticity. Included within the kit are four 6ml Super Lift Gel sachets, an application brush and preparation tub.
Caviar Illumination Gift Set (£12.99), contains the Lacura Caviar Day and Night Creams plus Day and Night Caviar Illumination ampoules, for improved elasticity and smoother, silkier skin.
Lacura Caviar Illumination Eye Care Roll-On (£4.99), contains liposome concentrate and hyaluronic acid to promote intensive hydration and reduce swelling and dryness around the eyes.
Caviar Illumination 7 day Intensive Treatment (£7.99), a highly concentrated 24-hour moisturisation skincare regime for day and night.
Eau de Parfum (£3.99)

Magic Love: The subtle Jasmine and Orange Blossom notes embody feminine elegance and radiate the magic of summer.

Endless Summer: With its slightly sweet note, the sensual composition initially captivates with its delicately fruity fragrance, ending with the scent and warmth of a romantic summer breeze.

Sun & Peace: This fragrance exudes an exquisite touch, conjuring up a unique ambience with its powdery note.

Argan Body Oil (£2.99) is new for 2017. Containing organic Argan Oil from certified organic cultivation and luxurious Avocado Oil to pamper your skin, the rich oils like Apricot Kernel Oil contain natural Vitamin E help to boost skin radiance. Formulated especially to meet the needs of dry and rough skin, it absorbs quickly without leaving an oily residue.
Argan Day and Night Creams (£2.99), enriched with skin-smoothing ingredients to tighten and firm both normal and dry skin. The day cream can be used as a daily moisturiser or as a base layer before make-up. The night cream helps to reinvigorate, plump and smooth tired skin during its overnight recovery stage.
Carino Professional Miracle Hair Treatment with Argan Oil (£2.99) Available in either an oil or a cream, this luxury treatment smoothes and softens hair back to health and is suitable for use as a leave-in conditioner, finishing product or even overnight treatment for the ultimate damage repair.
Abbott & Broome Luxurious Hand & Body Gift Set (£2.49), available in Ylang Ylang and Pink Pepperpod variants.

Shoppers are encouraged to get their products from the 16^th March to avoid disappointment, because once they’re gone, they’re gone!

Aldi Lacura has received unprecedented success over the past couple of years, and has most recently scooped winner of the Best Own-Brand Range of the Year at the 2016 Beauty Awards for its Caviar Illumination Collection.

10
Feb

Roses are red violets are blue, save £65 on a meal for two

They say the way to the heart is through the stomach but Valentine’s Day evening can be a stressful time for many a hopeless romantic. Reservations, parking, do you split the bill? Couples need not worry this Valentine’s Day as Aldi has all you need to win your loved ones over.

Cancel the reservations at that fancy restaurant and avoid the trials of eating out, instead head to Aldi where you can pick up a romantic breakfast and three course dinner, which will save you up to £65.43*.

Breakfast:
Begin with breakfast in bed and treat your other half to a morning indulgence, whether it’s sophisticated French toast or pancakes or a classic bacon butty, Aldi has all you need to get the day off to the perfect start.

Cost for pancakes at The Delaunay* x2: £22.00
·         Pancakes with maple syrup and bacon –£11.00

Cost for pancakes at Aldi: £5.63
·         Village Bakery Pancakes – 45p
·         Twin Pack Unsmoked Back Bacon Rashers – £2.19
·         Specially Selected Maple Syrup – £2.99

SAVING: £16.37

Cost for bacon sandwich at The Delaunay* x2: £13.50
·         Crispy Bacon Roll – £6.75 (or with fried egg £8.75)

Cost for bacon sandwich at Aldi: £3.39
·         Twin Pack Unsmoked Back Bacon Rashers – £2.19
·         Farmhouse Loaf – 65p
·         Bramwells Tomato Ketchup or Bramwells Squeezy Brown Sauce – 55p

SAVING: £10.11

Starter:
For you there’s not plenty of fish in the sea, so choose to start the evening with special Scottish Mussels (£1.25) available in White Wine or Garlic Butter sauce, embrace the aphrodisiac qualities of the seafood and garlic, enough to leave you feeling full of love. If you’re looking for something a little milder, devour a Prawn Cocktail (£1.39) or get hands on with Aromatic Duck with Pancakes (£3.79).

Cost of mussels starter at Hawksmoor Air Street** x2: £23.00
·         Elberry Cove mussels with bay & chilli – £11.50

Cost of mussels starter at Aldi:
·         Scottish Mussels – £1.25

SAVING: £21.75

Cost of prawn cocktail starter at The Delaunay*** x2: £28.00
·         Prawn & Avocado with Sauce & Marierose – £14.00

Cost of prawn cocktail starter at Aldi:
·         Prawn Cocktail – £1.39

SAVING: £26.61

Cost of duck pancake starter at Hutong, The Shard****:
·         Roasted Peking duck half – £32.00

Cost of duck pancake starter at Aldi:
·         Aromatic Duck with Pancakes – £3.79

SAVING: £28.21

*Main Course:
To really impress your beau try Aldi’s British Sirloin Steaks with Pink Peppercorn Butter (£6.99). Brand new for this year, this steak gives Aldi lovers something different and delicious to sink their teeth into. Pair with some sumptuous sides of aphrodisiac Asparagus (who knew?), or Shallots (39p), Chestnut Mushrooms, Chantenay Carrots or Babycorn all on Super 6 for just 59p.

Cost of steak dinner at Hawksmoor Air Street: £37.00 x2 = £74.00
·         Sirloin Steak – £29.50
·         Peppercorn Sauce – £3.00
·         Beef Dripping Fries or Triple Cooked Chips – £4.50

Cost of steak dinner at Aldi: £8.57
·         British Sirloin Steaks with Pink Peppercorn Butter – £6.99
·         Champion Steak Cut Chips – 99p
·         Asparagus – 59p

SAVING: £65.43

If steak doesn’t take your fancy then maybe Aldi’s British Pork Loin Medallions (£1.99), British Beef Wellington 2 Pack (£4.99), British Gammon Shanks with Maple and Balsamic (£3.49) or British Pork Saltimbocca (£2.99) will be guaranteed to tickle your taste buds and get your heart racing.

Dessert:
Finish up with a sweet treat and indulge in one of Holly Lane Valentine’s Cupcakes (99p), available in Chocolate or Red Velvet, or share the love with a cheeky chocolate or two from Aldi’s luxurious Chocolatero Valentine’s Chocolate Box (£5.99). End your evening by whispering sweet nothings to your loved one with Swizzels Love Hearts Tin (£1.99).

Cost of a cupcakes at The Hummingbird Bakery x2: £5.00
·         Classic Cupcakes – £2.50 per cupcake

Cost of a cupcakes at Aldi:
·         Holly Lane Valentine’s Cupcakes – 99p two pack

SAVING: £4.01

Cost of a chocolate box at Hotel Chocolat:

The Valentine's Sleekster – 22.50

-ENDS-

Swizzels Love Hearts Tin – £1.99, 100g
This is a Specialbuy product available in Aldi stores from 5^th February 2017, while stocks last.

Holly Lane Valentine’s Cupcake – 99p, 2 pack
Available in Chocolate or Red Velvet
This is a Specialbuy product available in Aldi stores from 5^th February 2017, while stocks last.

Chocolatero Valentine’s Chocolate Box – £5.99, 210g
This is a Specialbuy product available in Aldi stores from 5^th February 2017, while stocks last.

Super 6:
Asparagus – 59p, 170g
Babycorn – 59p 135g
Chestnut Mushrooms – 59p 250g
Shallots/Echalion Shallots – 39p, 300g
Chantenay Carrots – 59p, 500g
These are Super 6 offers, available from Thursday 2^nd February until Wednesday 15^th February while stocks last.

Super 6 Fresh Meat & Fish:
Aromatic Duck with Pancakes – £3.79 (was £4.49), 570g
2 British Chicken Garlic Kievs – £1.25 (was £1.49), 260g
Twin Pack Unsmoked Back Bacon Rashers– £2.19 (was £2.59), 2 x 250g
British Pork Loin Medallions– £1.99 (was £2.39), 400g
Scottish Mussels – £1.25 (was £1.49), 450g Available in White Wine or Garlic Butter sauce
Prawn Cocktail – £1.39 (was £1.69), 170g
These are Super 6 Fresh Meat & Fish offers, available from Thursday 2^nd February until Wednesday 15^th February while stocks last.

Specialbuys:
British Beef Wellington 2 Pack – £4.99, 370g
British Sirloin Steaks with Pink Peppercorn Butter – £6.99, 400g
British Gammon Shanks with Maple and Balsamic– £3.49, 560g
British Pork Saltimbocca – £2.99, 286g
These are Specialbuy offers, available from Thursday 9^th February while stocks last.

Other products:
Farmhouse Loaf – 65p, 800g
Bramwells Tomato Ketchup – 55p, 560g
Bramwells Squeezy Brown Sauce – 55p, 455g
Village Bakery Pancakes – 45p, 6 pack Available in Plain or Lemon & Raisin
Specially Selected Maple Syrup – £2.99, 250ml
Champion Steak Cut Chips – 99p, 1.5kg

*www.thedelaunay.com
** http://thehawksmoor.com/locations/airstreet/
***https://www.firmdalehotels.com/hotels/london/dorset-square-hotel/the-potting-shed-bar-restaurant/
****http://hutong.co.uk/mod/
*****https://hummingbirdbakery.com/
******https://www.hotelchocolat.com/uk
*******Prices specified by Aldi and accurate as of 08.02.17
********Comparisons of the products shown only. Restaurants stated and other restaurants may sell other products at different prices

9
Feb

You'll find no 'impastas' with Aldi's Authentic Italian Specialbuys

Italy is known as one of the most romantic countries in the world, being host to dreamy getaways including Rome, Venice, Lake Como, Verona and Florence, to name a few. But there is one thing more famous about Italy than its romantic getaways and that’s the delectable dishes you can hope to eat when you arrive there.

With Valentine’s just around the corner, Aldi has a new range of Specialbuy products available in store from 12^th February, so you can cook your way to your loved ones heart, without leaving the country!

For starters you can enjoy a Mini Bruschetta (£1.49) paired with Specially Selected Dipping Oils (£1.29) or Balsamic Glaze (£1.29) and finished with Specially Selected Piccolo Tomatoes (£1.59) and Basil (69p), for the true restaurant experience. On the side Seafood Antipasti (£3.99) and Italian Salami (£1.99) make the perfect starters to whet your appetite.

For the main event, go gourmet with Specially Selected Gourmet Pasta (99p) or Gourmet Egg Pasta (£1.39) mixed with Pour Over Pasta Sauces (99p), if you want to accompany your sauces then Chestnut Mushrooms and Echalion Shallots are on Super 6 for just 59p each to create a marvelous main course.

Spice up all of your dishes with the Italian Spice Mill (99p) which can be sprinkled over British Pork Loin Medallions (£1.99) to add extra delicious flavours to your meal.

To accompany your meal why not try a bottle of Cococciola (£4.49), with its fresh and fruity fusion of apple, lemon and apricot flavours it can be perfectly paired with any seafood dishes such as Scottish Mussels (£1.25).

Impress friends and family by creating delicious homemade pasta with Aldi’s Pasta Machine & Dryer Set (£12.99). Whether its tortellini, spaghetti or tagliatelle, budding chefs can create their perfect pasta with this stainless steel machine, which features nine thickness settings. The set also boasts a beechwood pasta dryer.
Aldi’s selection of Italian themed Specialbuys offers authentic, high quality products allowing you to recreate irresistible cuisine and premium wine without breaking the bank.

Please find below the discount supermarket’s range available in stores:

Specially Selected Gourmet Pasta – £0.99, 500g Available in Conchiglie, Gigli, Trottole or Torciglioni di Semola

Italian Salami – £1.99, 200g Available in Milano, Casereccia, Abruzzese or Campagnolo

Balsamic Glaze – £1.29, 250ml

Loyd Grossman Pour Over Pasta Sauces – 99p, 170g Available in White Wine & Parsley, Creamy Peppercorn & Brandy, Wholegrain Mustard & Tarragon or Creamy Parmesan & Cheddar

Family Size Dolmio Bolognese Sauce – £1.39, 750g

Large Conchiglioni / Paccheri Rigati Pasta – £1.29, 500g

Italian Spice Mill – 99p, 16g/25g/28g/30g/50g Available in Italian Herbs, Chilli, Pizza,Pasta, Garlic and Chilli or Garlic.

Mini Bruschetta– £1.49, 240g Available in Tomato or Oregano

Gourmet Egg Pasta – £1.39, 500g Available in Armoniche (harmonicas), Capricci (coral reefs) or Gemelli (spiral tubes)

Specially Selected Dipping Oils – £1.29, 125ml Available in Balsamic, Basil, Garlic or Chilli

Pastinos Pasta Snacks – £1.49, 150g Available in Arrabbiata, Chianti & Olive or Tomato & Sweet Basil

Seafood Antipasti – £3.99, 280g Available in Calamari, Seafood Salad, Seafood Salad with Vegetables or Octopus.
These are Specialbuy items available in stores from Sunday 12^th February, while stocks last.

Mangetout – 59p 155g
Asparagus – 59p, 170g
Babycorn – 59p 135g
Chestnut Mushrooms – 59p 250g
Shallots/Echalion Shallots – 59p, 300g
Chantenay Carrots – 59p, 500g
These are Super 6 offers, available from Thursday 2^nd February until Wednesday 15^th February while stocks last.

2 British Chicken Garlic Kievs – £1.25 (was £1.49), 260g
Twin Pack Unsmoked Back Bacon Rashers– £2.19 (was £2.59), 2 x 250g
British Pork Loin Medallions– £1.99 (was £2.39), 400g
Scottish Mussels – £1.25 (was £1.49), 450g Available in White Wine or Garlic Butter sauce
These are Super 6 Fresh Meat & Fish offers, available from Thursday 2^nd February until Wednesday 15^th February while stocks last.

Cococciola – £4.49
Soave Classico Superiore DOCG – £4.99
Available at www.aldi.co.uk and in stores nationwide now

Pasta Machine & Dryer Set – £12.99
On sale from 12^th February and available while stocks last

Italian Bake
This rustic Mediterranean classic is a deliciously hearty meal choice for the family.

Serves: 4 people
Prep time: 20 minutes
Cooking time: 30 minutes
Italian

Ingredients
2 x packs British Pork Loin Medallions
1 x 400g can Chickpeas
3 x sticks Celery – approx 300g
1 x bunch Spring Onions
2 x teaspoons Cucina Tomato Purée
1 x teaspoon Cucina Green Pesto
1 x teaspoon Stonemill Paprika
50g drained Solesta Black Pitted Olives
1 x Quixo Chicken Stock Cube
300ml Boiling Water
1 x Sunnyhills Ready to Bake Ciabatta
1 x Iceberg Lettuce
300g Cherry Tomatoes
½ Cucumber
A little Solesta Olive Oil

Method
Preheat the oven to 200˚C/400˚F/Gas Mark 7
In a large frying pan sauté the pork medallions on both sides until browned. Transfer to a shallow ovenproof dish.
Trim the celery and spring onions and chop into small pieces.
Fry them in the same pan with a little more oil until just coloured. Add the pesto, tomato purée, olives, crumbled stock cube, paprika and the drained chickpeas. Pour over the boiling water, season with some black pepper and bring to the boil stirring often.
Pour this over the pork medallions.
Cover with some foil and bake in the oven for 30 minutes.
10 minutes before the end of the cooking time – put the ciabatta loaf in to cook.
Meanwhile – chop the tomatoes in half, peel and slice the cucumber and shred the lettuce toss them together and serve alongside the pork and bread.

Spaghetti Carbonara
This classic Italian pasta dish is perfect for both lunch and dinner.

Serves: 4 people
Prep time: 10 minutes
Cooking time: 25 minutes
Italian

Ingredients
500g Spaghetti
400g pack Smoked Back Bacon Rashers, chopped
2 tbsp Olive Oil
300g tin Sliced Mushrooms, drained
1 tsp Dried Parsley
1 tsp Hot English Mustard
75ml Double Cream
50g Parmigiano Reggiano Cheese, grated
1 tbsp Malt Vinegar
4 Medium Eggs

Method
Bring a large saucepan of water to the boil, season with salt and add the spaghetti and cook as per pack instructions.
Meanwhile to make the sauce fry the bacon in a large frying pan in 1 tbsp olive oil until just cooked, (approx. 3 minutes).
Then add the mushrooms and warm through, (approx. 2 minutes).
Stir in the parsley, mustard, a pinch of black pepper and the double cream.
When the spaghetti is cooked, drain and mix with the sauce and parmesan cheese.
In a medium saucepan boil some water, add the vinegar and break the eggs in the boiling water and cook for about 2 minutes, until the egg white is firm.
Serve a portion of the spaghetti with a poached egg on top.

Italian Sausage Rice Bake
Succulent sausages with a Mediterranean twist.

Serves: 4 people
Prep time: 25 minutes
Italian
Organic

Ingredients
400g Specially Selected Premium Pork and Herb Sausages
300g Bilash Long Grain Rice
3 pack Mixed Peppers
350g Mushrooms
450g Large Vine Tomatoes
440g Cucina Lasagne Sauce
100g Everyday Essentials Grated Cheddar Cheese
Solesta Mild Olive Oil
Ground Black Pepper

Method
Preheat the oven to 200^oC/400^oF/Gas Mark 6.
Cook the rice as instructions on the pack.
Meanwhile chop the sausages into 4 pieces.
In a large frying pan or wok, brown the sausage pieces in a little olive oil drain and transfer to a rectangular baking dish.
Chop the peppers into small chunks - discard the stalk and any seeds and white pith, add these to the sausages in the dish.
Wipe the mushrooms with a damp cloth, cut in half then slice them.
Gently saute them with a little olive oil in the frying pan or wok, and then add to the dish.
Put the cooked rice in the dish with the other ingredients, season with some black pepper and mix well, pour over the lasagne sauce.
Slice the tomatoes thinly and place on top of the rice mixture in the dish.
Sprinkle over the grated cheese, put into the oven and cook for 30 minutes - until golden and piping hot - then serve.

Italian Puff Pastry Tarts
Tasty Italian pastry treats. Ideal for starters, sharing and snacking.

Serves: 4 people
Prep time: 10 minutes
Cooking time: 20 minutes
Italian
Vegetarian

Ingredients
1 packet Ready Rolled Greenvale Puff Pastry
375g Delikata Black Pitted Olives
230g Cheese Cubes in Oil
200g Cucina Green Pesto
40g Cucina Antipasti
280g Grilled Peppers

Method
Pre-heat the oven to 200°C/400°F/Gas Mark 6.
Unroll the pastry and divide into 4 equal slices.
Put them onto a large baking sheet.
With a sharp knife, score a 2cm border around the edge of each slice.
Spread the pesto over the pastry up to the border on all 4 slices.
Drain the peppers and cut into slices, divide them between the slices.
Drain the cheese and divide the cubes and bits of pepper between the slices.
Put 6 black olives on each slice.
Brush a little milk onto the pastry border, bake for 15-20 minutes until risen and browned.

Goat's Cheese & Parma Ham Pizza
Classic Italian-style pizza - crispy Parma ham with soft goat's cheese and fresh basil leaves.

Serves: 1 person
Prep time: 5 minutes
Cooking time: 10 minutes
Italian

Ingredients
Everyday Essentials Cheese and Tomato Pizza (265g)
50g Herbed Goats’ Cheese
3 slices Specially Selected Parma Ham
1 Vine Tomato
2 tsp Specially Selected Pesto Rosso
8 Cucina Pitted Black Olives
15g Parmigiano Reggiano Cheese
Fresh Basil Leaves

Method
Pre heat the oven to 200°C/400°F/Gas Mark 6.
Take the pizza out of its packaging and put on a baking or pizza tray.
Thinly slice the tomato and spread the slices over the pizza.
Crumble the goat's cheese over the top then tear the Parma ham and place on the pizza.
Drizzle over the pesto and scatter over the olives.
Cook for about 8-10 mins until crisp and golden.
Finely grate the Parmigiano Reggiano cheese.
Serve the pizza sprinkled with the Parmigiano Reggiano cheese and scatter over some fresh basil leaves.

Additional recipes include:

https://www.aldi.co.uk/no-bake-bacon-lasagne/p/000000031860800
https://www.aldi.co.uk/italian-chicken-bake/p/000000031854100
https://www.aldi.co.uk/italian-chicken-kebabs/p/000000034903700
https://www.aldi.co.uk/rosa-di-parma/p/000000034900900
https://www.aldi.co.uk/italian-style-vegetable-broth-with-yoghurt-flatbreads/p/000000034901800

9
Feb

Aldi wins Multiple Retailer of the Year at The Drinks Retailing Awards

Aldi collects top award of Collects Multiple Wine Retailer of the Year for third year running
Beats Waitrose in the battle of the taste buds
Results announced day after Aldi overtook Co-op as the 5th biggest supermarket in the UK

Discount supermarket Aldi has been crowned the best place in the UK to buy wines after scooping the prestigious title of ‘Multiple Wine Retailer of the Year’ for the third year running at the Drinks Retailing Awards ceremony, held in London last night.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “We’re thrilled our wine range has been recognised once again by such a respected awarding body. Receiving this accolade is a testament to the work of our talented buyers and dedicated suppliers, who work tirelessly to deliver exceptional products at an unbeatable price”

More and more consumers seem to be falling for the retailer’s beers, wine and spirits. According to latest figures Aldi sold 96 bottles of champagne and prosecco every minute throughout December. But it’s not just in store that’s proving fruitful, the Aldi eCommerce site, aldi.co.uk, has sold nearly two million bottles across the country since it launched 12 months ago.

Judged by a panel of wine experts, this coveted award for Aldi’s trophy cabinet marks an excellent start to 2017 when Aldi also became the UK's fifth biggest supermarket. In 2016, the retailer collected 225 awards for its beers, wines and spirits range, including the International Wine & Spirit Competition ‘Innovator of the Year’ title.

3
Feb

Unleash Your Inner Chef With Aldi’s Restaurant at Home Range

With everything from stylish serving dishes and professional pans, to premium food processors and crème brûlée kits, budding chefs need look no further than Aldi’s Restaurant at Home range, available to buy online from 2^nd March and in stores from 9^th March.

Prepare to cook like a professional with this Premium Food Processor (£49.99), perfect for mixing, beating and blending all ingredients. It also comes complete with pre-programmed Pulse, Ice Crushing and Smoothie cycles, and is available in cream and grey colour options. A comprehensive range of accessories with a storage case are also included.

The Restaurant at Home range caters for coffee lovers too, with Aldi’s Coffee Capsule Machine (£49.99) which creates barista style coffee in a matter of seconds, and is available in stylish red, grey, cream and black. What’s more, for an even tastier finish to homemade hot drinks, Aldi’s Milk Heater/Frother (£19.99) is great for frothing milk for lattes, cappuccinos and hot chocolates, and is available in four colours.

kitchen. The stool is equipped with an easy-to-use height adjustment function to suit everyone, and is available in white and black colour choices.

From cheese platters to charcuterie plates, this sleek glass Serving Dome (£19.99) with bamboo base will enable gourmets to effortlessly serve up delicious dishes in style.
For foodies wanting to whip up delicious desserts, Aldi has got it covered with this quality Crème Brûlée Kit (£14.99). The four piece ramekin set comes with its very own blowtorch to add that all important finishing touch to the popular caramel and custard pudding.

Aldi’s 44 Piece Cutlery Set (£24.99) is ideal for any dinner party host. The mirror polished, stainless steel set will make any dinner table sparkle, and includes table knives, forks, spoons and teaspoons, as well as dessert knives and forks, soup spoons and tablespoons.

Cooking enthusiasts will love Aldi’s high quality, aluminium Professional Pans, which come in large (£19.99), medium (£14.99) and small (£9.99) sizes. All come complete with extremely durable, 3-layer non-stick interiors and a full induction base so they can conveniently be used on any type of hob.

For the finishing touch, this restaurant-style Condiment Caddy (£9.99) is a smart addition to any meal and comes with a Salt Shaker, Pepper Shaker, Oil Pourer and Vinegar Pourer.

The range also boasts a whole host of other quality kitchen must-haves including, Hard Anodised Oven Trays (£14.99), stylish Wooden Serving Boards (£9.99) and a selection of stainless steel Professional Utensils (from £2.49).

Aldi’s Specialbuys Restaurant at Home range is available online from 2^nd March and in stores nationwide from 9^th March but be quick, as with all Specialbuys, once it’s gone it’s gone!
Aldi’s Restaurant at Home range is available online from 2^nd March and in stores from 9^th March while stocks last.

Product Description	Price
Coffee Capsule Machine	£49.99
Premium Food Processor	£49.99
18 Piece Knife Block	£29.99
44 Piece Cutlery Set	£24.99
Serving Dome	£19.99
Large Professional Pans	£19.99
Milk Heater/Frother	£19.99
Padded Gas Lift Bar Stool	£17.99
Medium Professional Pans	£14.99
Crème Brulee Kit	£14.99
Hard Anodised Oven Trays	£14.99
Wooden Serving Boards	£9.99
Small Professional Pans	£9.99
Condiment Caddy	£9.99
Serving Dishes	£9.99
Brie Baker	£4.99
Coffee Capsule Holder	£3.99
Professional Utensils	£2.49

3
Feb

Purse-friendly Aldi Lacura Cosmetics Return to Shelves

Beauty fans across the UK will be excited to know that Aldi’s popular Lacura cosmetics range is back in stores from 30^th March. With prices starting from just £2.99, beauty shoppers can get exclusive must-have make-up products without the hefty price tag.

NEW FOR 2017
Lacura Highlighting Trio (£3.49)
Infused with light-reflecting particles, the Lacura Highlighting Trio features three shades of shimmering powder perfect for emphasising facial features to create an on-trend strobing effect and radiant complexion. The kit is available in Rosy Glow and Golden Glow.

Lacura Concealer Pens (£2.99)
Easy to apply, these wonder pens are the answer to those late night and early morning under eye dark circles and come in three different shades to suit; sandy, rosy and darker complexions. They also can be used to contour, highlight and brighten areas of the face, such as cheekbones, t-zone and lips.

Lacura Mascaras (£2.49)
Aldi has a great range of mascaras that are ideal for adding volume, fullness and length to eyelashes.

The particularly soft, creamy formula of the Lacura Beauty Magic Curl Mascara is easy to apply to achieve full and defined lashes. The brush and texture create intensive, curved eyelashes so you can say goodbye to eyelash curlers.

For a thick and dramatic look, use the Lacura 3D-Effect Mascara. The brush on is specially adapted to the mascara’s texture, making sure that every lash is captured by the wand. This mascara will add curve, fullness and length to lashes, leaving you with a three-dimensional and eye-catching look.

For voluminous and irresistible eyelashes, try the Lacura Volume Sensational Mascara. The brush reaches every lash creating sensational volume, optimal sweeping and breath-taking length. The soft, creamy texture of the mascara ensures lashes are perfectly separated, without clumping.

To get your hands on the latest cosmetic range from Aldi, head to your nearest store on Thursday 30^th March to avoid disappointment because once they’re gone they’re gone!

3
Feb

Tackle taste buds with Aldi during the Six Nations

Kick off the Rugby Six Nations Championship with these fridge fillers from Aldi. The Classic Ales Selection (£14.79) is available in stores nationwide from 2^nd February, while stocks last.

The selection includes two bottles each of six different tipples to keep the drinks flowing throughout the games.

Ringwood Mauler (3.9%, 500ml)
This golden craft beer has a crisp bitterness and a refreshing finish, providing the perfect addition to an afternoon in with friends while the game is in full swing.

Wychwood Dirty Tackle (4%, 500ml)
Tackle taste buds with this full-bodied malty beer that has a vibrant citrus aroma.

Marston’s Pedigree (4.5%, 500ml)
With spicy hops, the Marston’s Pedigree has a fruitiness and a biscuity malt flavour for something a bit different to add even more excitement to the match.

Wainwright (4.1%, 500ml)
Subtly sweet, this refreshing golden beer has a light citrus flavour for a delicate flavour contrast.

Jennings Cumberland (4%, 500ml)
A slight citrus aftertaste accompanies this thirst-quenching ale, which has a unique character for a bit of variety.

Brakspear Oxford Gold (4.6%, 500ml)
Say cheers to your favourite team with this ale, which is craft brewed with a zesty aroma and well-balanced fruity, spicy hop taste.

Pair with these British Sirloin Steaks with Pink Peppercorn Butter – £6.99, 400g. Available from Thursday 9^th February while stocks last.

2
Feb

1.2 million young people get set to eat fresh as Aldi announces four year partnership with Team GB's Brownlee brothers

Olympic athletes, Alistair and Jonny Brownlee join forces with Aldi to pledge their support to Get Set to Eat Fresh, an ambitious educational programme aiming to reach 1.2 million young people in the UK by 2020. The programme sets out to tangibly improve the eating habits of at least three in four of all participating children.

Aldi have today announced a four year partnership with Olympic Gold and Silver medal triathlon winning brothers Alistair and Jonny Brownlee to be the face of their Team GB partnership. Alistair and Jonny will be supported by Aldi all the way to Tokyo 2020 as they inspire the nation to access fresh healthy affordable food from Britain’s best value supermarket. As savvy Yorkshiremen they understand that true value is the combination of amazing quality, responsibly sourced food offered at unbeatable prices making the partnership with Aldi a perfect fit.

Launched by the British Olympic Association (BOA) and Aldi - the first supermarket sponsor to Team GB - Get Set to Eat Fresh is a schools’ engagement programme that aims to educate 5-14 year-olds nationwide. It does this by developing in young people an understanding and love of fresh, healthy food, the skills required to cook for themselves and the desire to celebrate food with friends and family. The programme is brought to life by Team GB athletes, who inspire students to eat more healthily.

Since its inception, 400,000 young people have been reached with over 2,000 schools signing up to the programme.

The 2017 campaign kicked off today when gold and silver Olympic Triathlon medallists, the Brownlee Brothers, visited young people in Guiseley and officially opened the town’s new Aldi store before heading to Yeadon Westfield Infant School. Whilst there, the Olympians went head-to-head on a special ‘smoothie-cycle’ – a bike which produces healthy, vegetable and fruit smoothie drinks using pedal power, to show that healthy eating can be fun too.

Commenting on the partnership Alistair Brownlee said: ‘We’re incredibly excited to be the official ambassadors of the Get Set to Eat Fresh programme which we know will have huge impact on young people’s healthy eating habits nationwide.”

Jonny Brownlee added: “As athletes, we know how important diet, nutrition and being active is to living a healthy lifestyle and we strongly believe we can help support the ambitions of Aldi and Team GB as they look towards 2020.”

Get Set to Eat Fresh has its own website, www.getseteatfresh.co.uk, where it hosts insights into athlete nutrition and video content featuring Team GB athletes discussing their eating habits, as well as providing teachers with free, fun and engaging curriculum-linked resources that are easy to use and will help them to plan and deliver their lessons about healthy eating.

Alistair and Jonny join likes of boxer Nicola Adams, modern pentathlete Samantha Murray, gymnast Dan Purvis and BMX racing cyclist Liam Phillips, who have begun visiting schools up and down the country as part of Get Set to Eat Fresh.

The initiative unites Aldi’s love and knowledge of food with inspiring and engaging stories of Team GB athletes and as the winner of the UK Fruit and Veg Awards 2016, no retailer is better equipped to promote healthy, high quality and affordable produce.

Matthew Barnes, Chief Executive Officer at Aldi UK, said: “We are determined to make the Get Set to Eat Fresh programme a huge success and having the Brownlee brothers on board is going to help us achieve our ambitious goals. At Aldi, we want to encourage the nation to eat fresh, healthy, quality produce and Get Set to Eat Fresh has allowed us to promote this message to families throughout Britain.

“We were proud to be the first supermarket sponsor of Team GB for the Rio 2016 Olympic Games and look forward to investing further in the Get Set to Eat Fresh programme, as we continue that partnership to the Winter Olympics in PyeongChang 2018 and to the Summer Olympics in Tokyo 2020.”

Bill Sweeney, CEO of the British Olympic Association, said: “Our partnership with Aldi has been a great success and their commitment to the Team GB brand has been a huge positive for us, highlighted with the continuation of the partnership to Tokyo 2020. Undoubtedly one of the greatest successes has been the Get Set to Eat Fresh programme.

“Aldi’s commitment to continue to grow this programme and help improve young people’s understanding of the importance of eating healthy, fresh food is fantastic.

“To have two athletes of the calibre of Alistair and Jonny emphasises the quality of the programme but more importantly, their feats in Rio and the lives they lead as elite athletes can be an inspiration to young people throughout the UK.”

For more information about Aldi’s partnership with Team GB visit www.aldi.co.uk.

27
Jan

Treat your skin to the best beauty sleep with Aldi's Lavender Midnight Power

ANTI-AGEING FORMULA HELPS SKIN RECUPERATE OVER NIGHT
INFUSED WITH BUTTERFLY LAVENDER EXTRACT FOR A PEACEFUL AND CALMING SLEEP
REPAIRS THE SKIN’S MOISTURE BARRIER AND RELAXES WRINKLES
LIMITED SPECIALBUY RANGE

In time for National Sleep Awareness Week (6^th March – 13^thMarch), Aldi launches Lacura Lavender Midnight Power, the perfect pre-bedtime range of pamper products to help skin benefit from a full night’s rest.

On sale online from 2^ndMarch at Aldi.co.uk and in stores from 5^th March, the new range includes Lavender Midnight Power Cream (£3.99 for 50ml) and Lavender Midnight Power Eye Care (£3.99 for 15ml).

The anti-ageing Lacura Lavender Midnight Power Cream contains jojoba oil, shea butter and hyaluronic acid to reduce signs of dull, dry and tired looking skin overnight. Infused with butterfly lavender extract and an express moisturiser, the cream works on the skin like an intensive face mask.

It absorbs quickly and works through the night to regenerate the skin’s surface layer, helping to repair the skin’s moisture barrier and relax wrinkles, leaving skin firm and well rested.

Containing special extracts from the Persian silk tree, the Lavender Midnight Power Eye Care rejuvenates the whole eye care area, reduces crow's feet and dark circles. The soothing lavender extract teamed with hyaluronic acid and an express moisturiser helps eyes to recover from everyday stresses.

Beauty fans are encouraged to get their products online from 2^nd March and in store from 5^th March to avoid disappointment, because once they’re gone, they’re gone!

Aldi Lacura has received unprecedented success over the past couple of years, and has most recently scooped winner of the Best Own-Brand Range of the Year at the 2016 Beauty Awards for its Caviar Illumination Collection.

26
Jan

Blooming amazing gifts this Mother's Day at Aldi

As Brits gear up to spoil their mums this Mothering Sunday, Aldi boosts its offering to provide a bouquet for Britain’s best mums on any budget.

Mintel data states that of 60%* of Brits who spent money on Mother’s Day in 2016, almost 1 in 3 bought flowers. With this in mind, Aldi aims to make shopping for that special lady in your life that much easier and cost effective with its extensive floral range.

Having been named Floral Retailer of the Year at the latest FPC Fresh Awards and Retail Industry Awards 2016, Aldi prides itself on offering the freshest, high quality, beautiful flowers at unbeatable prices.

With Mother’s Day floral arrangements available from £3.00 through to £25 for a Specially Selected Premium Gift Bouquet, Aldi has a bunch of fabulous flowers available to show mum how much you appreciate her.

Please see below the discount supermarket’s full range:

Specially Selected Premium Hydrangea Bouquet - £25.00
This is a Specialbuy item available in stores from Thursday 23rd March, while stocks last.

Specially Selected Premium Gift Bouquet – £20.00
This is a Specialbuy item available in stores from Thursday 23^rd March, while stocks last.

Gift Bag Bouquet – £15.00
This is a Specialbuy item available in stores from Thursday 23^rd March, while stocks last.

Luxury Mother’s Day Bouquet – £15.00
This is a Specialbuy item available in stores from Thursday 23^rd March, while stocks last.

Mother’s Day Jam Jar Posy – £3.49 (69804)
This is a Specialbuy item available in stores from Tuesday 21^st March, while stocks last.

Rose & Germini Bouquet – £5.00
This is a Specialbuy item available in stores from Tuesday 21^st March, while stocks last.

Mother’s Day Tulips – £5.00
This is a Specialbuy item available in stores from Tuesday 21^st March, while stocks last.

Vintage Floral Jug – £7.99
This is a Specialbuy item available in stores from Tuesday 21^st March, while stocks last.

Mother’s Day Gift Basket – £9.99
This is a Specialbuy item available in stores from Sunday 19^th March, while stocks last.

Mother’s Day Bouquet – £10.00
This is a Specialbuy item available in stores from Tuesday 21^st March, while stocks last.

Hydrangea Gift Box – £20.00
This is a Specialbuy item available in stores from Thursday 23^rd March, while stocks last.

Specially Selected Twin Stem Orchid Cascade – £19.99
This is a Specialbuy item available in stores from Sunday 19^th March, while stocks last.

Planted Glass Sweetie Jar– £3.99
This is a Specialbuy item available in stores from Sunday 19^th March, while stocks last.

Hyacinth Basket – £3.49
This is a Specialbuy item available in stores from Sunday 19^th March, while stocks last.

Calla Lily Jar – £5.99
This is a Specialbuy item available in stores from Sunday 19^th March, while stocks last.

Mum Rose Tin Trio – £12.99
This is a Specialbuy item available in stores from Sunday 19^th March, while stocks last.

Potted Azalea – £4.99
This is a Specialbuy item available in stores from Sunday 19^th March, while stocks last.

Outdoor Lavender & Spring Planter – £9.99
This is a Specialbuy item available in stores from Sunday 19^th March, while stocks last.

<div center;"="">-ENDS-
*http://www.mintel.com/press-centre/retail-press-centre/mummys-boys-lead-mothers-day-spending-men-spend-12-18-more-than-women-on-the-occasion

26
Jan

Customers are flipping out this pancake day at Aldi

On Shrove Tuesday, pleasurable pancakes can be devoured at any time of day, whether it’s for breakfast, brunch, dinner or dessert. Sweet or savoury, whatever your preference, at Aldi you can pick up a variety of pancake Specialbuys to ensure you have a flipping fantastic pancake day!

Whether you’re after quick, simple and tasty or want to whip up your own creations, ready-made pancakes start from 99p for Village Bakery Pancakes or easy to use Green’s Traditional Pancake Mix for just 89p with Frylight Sunflower Spray (£1.49) for a clean flip.

Pimp your pancakes with Lyle’s Golden Squeezy Syrup (85p) and Dessert Sauce (99p) or try traditional Lemon Juice for 39p. You could even add fresh fruit with Aldi’s Super 6 fresh fruit offers such as Blueberries, Mini Bananas, Lemons, Funsize Pears, Limes or Funsize Easy Peelers, available from 16^th February until 1^st March, while stocks last.

But what will be the ‘it’ topping this Pancake Day? Due to its ever increasing popularity will it be the rising star of the sweet spreads world, peanut butter?* We think so! Try an American twist and add Specially Selected Peanut Butter (£1.69) for something crunchy and sweet.

Lyle’s Golden Squeezy Syrup – 85p, 325g

Lyle’s Squeezy Dessert Sauce – 99p, 325g
Available in Butterscotch, Chocolate or Strawberry

Village Bakery Chocolate and Hazelnut Filled Crepes – 85p, 6 pack

Classic Pancakes – 99p, 8 pack

Specially Selected Peanut Butter – £1.69, 350g

Green’s Traditional Pancake Mix – 89p, 232/305g
Choose from Original or Golden Syrup.

Frylight Sunflower Oil Spray – £1.49, 190ml
This is a Specialbuy product available in Aldi stores from 23^rd February 2017, while stocks last.

Lemon Juice – 39p, 250ml
This is a core product available in selected Aldi stores nationwide

Classic Pancakes
Crispy, tasty and wonderfully versatile. These pancakes are a bona fide classic.

Serves: 4 people
Prep time: 20 minutes
Cooking time: 2 minutes
British
Vegetarian

Ingredients
100g The Pantry Plain Flour
1 Medium Egg
300ml Semi Skimmed Milk
Pinch of Salt

Method
Beat the egg into the milk along with the salt.
Sift the flour into a bowl, make a well in the centre of the flour and slowly whisk in the milk and egg mixture until the mixture is smooth.
Allow to settle for 20 minutes.
Heat a little oil or butter in a medium frying pan.
Pour enough batter in just to cover the base, cook on a medium heat for 30 seconds until browned, flip and cook the other side.
Repeat until all the batter is used.
The batter will keep cling filmed in the fridge for 2 days, just whisk before using.
The pancakes can be made in advance, kept in the fridge for 2 days and reheated in a warm oven, wrapped in tin foil.

Brunch Pancakes
Hearty and delicious, these pancakes are a wonderfully filling option for mornings.

Serves: 4 people
Prep time: 20 minutes
Cooking time: 20 minutes
British

Ingredients
For the pancakes
100g The Pantry Plain Flour
2 Large Eggs
300ml Milk
Pinch Salt
10g Fresh Chives, chopped
A little Solesta Sunflower Oil
For the filling
6 Large Eggs
40ml Single Cream
Black Pepper and Salt
25g Butter
200g Plain Soft Cheese
8 slices Honey Roast Ham

Method
Pre-heat the oven to 180°C/350°F/Gas Mark 4.
For the pancakes
Put the flour and salt in a mixing bowl.
Break the eggs and beat with the milk in a measuring jug.
Make a well in the flour and slowly add the egg mixture, beating as you do until you have a smooth batter, then add the chopped chives and mix well.
Grease a 25cm frying pan with some oil and make 8 pancakes.
Allow to cool.
Divide the cream cheese between the pancakes, spread over the top, then place a slice of ham on each pancake.
For the filling
Scramble the eggs – crack the eggs in a mixing bowl and lightly beat together with the cream.
Season with some salt and black pepper.
In a medium saucepan add the butter and melt over a low light.
Add the egg mixture and cook the eggs, always stirring with a wooden spoon until cooked and fluffy.
Divide this between the pancakes; place in the middle, gently roll up and put on to a baking tray.
Pop in the oven for 6 minutes to warm the pancakes through, then serve.

Leek and Goats Cheese Pancakes
Classic pancakes with an indulgent twist.

Serves: 4 people
Prep time: 25 minutes
Cooking time: 40 minutes
British

Ingredients
Pancakes
100g The Pantry Plain Flour
2 medium Eggs
250ml Milk
1 tsp Stonemill Paprika
1 tsp Stonemill Garlic Granules
2 tsp Stonemill Dried Parsley
10ml Rapeseed Oil
Black Pepper
Sunflower Oil, to fry
20cm frying pan
Filling
300g Leeks
25g Salted Butter
150g log Goats’ Cheese
Black Pepper
Sauce
1 small Onion
400ml tin Sweet Harvest Chopped Tomatoes
30ml The Pantry Lemon Juice
10g fresh Basil
20ml Olive Oil
1 tsp Stonemill Paprika

Method
Make the pancakes.
Whisk the eggs with the milk.
Add the paprika, garlic, parsley, rapeseed oil and some black pepper, then whisk well.
Sift the flour into another bowl, make a well in the centre and gradually add the milk mix until you have a smooth batter.
Make 8 pancakes with the mix and put to one side.
Make the filling.
Wash the leeks well – dry and slice.
Melt the butter in a frying pan – add the leeks and cook stirring for about 5 minutes until just tender.
Add the goats’ cheese, season with black pepper and cook until melted – put to one side.
Make the sauce.
Peel, halve and finely chop the onion.
In a small frying pan, sauté the chopped onion in the olive oil for a couple of minutes.
Add the tinned tomatoes, paprika and lemon juice.
Chop the basil and add to the sauce.
Heat through then liquidise.
Heat the oven to 200°C/400°F/Gas Mark 6.
Lay the pancakes out.
Divide the mixture between them and roll up.
Put into a baking dish, pour over the sauce and bake in the oven for 20 minutes, then serve.

Apple & Blueberry Pancakes
Fruity, tasty and filling - these apple & blueberry pancakes are a great way to start the day!

Serves: 4 people
Prep time: 10 minutes
Cooking time: 15 minutes
American

Ingredients
140g The Pantry Plain Flour
30g The Pantry Caster Sugar
½ tsp Salt
1 tsp The Pantry Baking Powder
150ml Milk
1 Large Egg
100g Blueberries
2 Fun Size Eating Apples
80ml Grandessa squeezy honey 25g butter Extra butter to fry Sprinkle of The Pantry lemon juice

Method
Put the flour, salt, baking powder into a large bowl and whisk well
Add the egg to the milk and beat
Pour this into the flour mixture and whisk well
Melt the butter and stir this into the mix – beat till the batter is smooth
Allow to rest a few minutes
Meanwhile – wash the apples – core and thinly slice – sprinkle with some lemon juice to prevent browning
Heat up a small frying pan – lightly grease with butter
Add a large tablespoon of batter – about 12cm round – cook till the top begins to bubble – then flip over and cook the other side
Continue till the batter is used up – keep the pancakes warm in a low oven
Stack the pancakes between sliced apples and blueberries – drizzle with honey and serve

American Indulgence
These classic pancakes come with an exciting, indulgent twist.

Serves: 6 people
Prep time: 12 minutes
Cooking time: 10 minutes
American
Vegetarian
Vegan

Ingredients
Chocolate Hazelnut Spread
Peanut Butter
Banana
Maple Syrup

Method
Use the classic pancake mix to make your pancakes.
Then spread with Grandessa Chocolate and Hazelnut Spread and Grandessa peanut butter.
Add chopped banana, sprinkle with Grandessa Maple Syrup and serve.

-ENDS-

* http://www.mintel.com/press-centre/food-and-drink/smooth-ride-despite-crunch-as-brits-go-nuts-for-peanut-butter
** http://www.mintel.com/press-centre/food-and-drink/peanut-butter-a-rising-star-in-the-sweet-spreads-market
*** http://www.mintel.com/press-centre/food-and-drink/thats-nutty-influx-of-new-varieties-helps-peanut-butter-spread-the-wealth

26
Jan

Easter at Aldi

Adults
Specially Selected Exquisite Easter Egg – £7.99, 300g
Available in Champagne Truffle (right) and Praline Truffle (left)
This is a seasonal item available in stores from 26^th March 2017.

Moser Roth Delectable Duo Sharing Egg – £4.99, 200g
Available in Milk and White or Milk and Dark
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Luxury Peruvian Dark Chocolate Easter Egg – £4.99, 185g
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Luxury Ghanaian Milk Chocolate Easter Egg – £4.99, 185g
This is a seasonal item available in stores from 19^th February 2017.

Choceur Easter Egg with Chocolates / with Truffles – £2.99, 350g
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Mini Gifting Eggs – £4.99, 265g
This is a seasonal item available in stores from 19^th February 2017.

Choceur Filled Mini Eggs- £1.99, 260g

Moser Roth Swiss Truffles and Neapolitans- £1.99, 168g/192g

Children
Dairyfine Rocky Mallow Rubble Easter Egg – £2.99, 200g
This is a seasonal item available in stores from 19^th February 2017.

Dairyfine Popping Candy Easter Egg – £2.99, 200g
This is a seasonal item available in stores from 19^th February 2017.

Chocolate Hollow Characters; Pete Piglet, Lucy Lamb and Charlie Chick – £1.99 150g
This is a seasonal item available in stores from 19^th February 2017.

Dairyfine Giant Chocolate Bunny – £3.99, 450g
This is a seasonal item available in stores from 19^th February 2017.

Milk Chocolate Easter Egg with Milk Chocolate Buttons / White Chocolate Easter Egg with White Chocolate Buttons – £0.85, 128g
This is a seasonal item available in stores from 19^th February 2017.

Milk Chocolate Easter Egg with Mini Eggs / Milk Chocolate Easter Egg with Chocies 122g – £0.75, 128g/122g
This is a seasonal item available in stores from 19^th February 2017.

Easter Egg Hunt Kit – £3.99 390g
This is a seasonal item available in stores from 19^th February 2017.

Eggjoyables - £1.49, 144g

Dairyfine Easter Chocolate Lollies- £0.99 150g

Dairyfine Hollow Milk Chocolate Bunny- £0.65 125g

Luxury
Specially Selected Exquisite Easter Egg – £7.99, 300g
Available in Champagne Truffle and Praline Truffle
This is a seasonal item available in stores from 26^th March 2017.

Sharing
Moser Roth Delectable Duo Sharing Egg – £4.99, 200g
Available in Milk and White or Milk and Dark
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Mini Gifting Eggs – £4.99, 265g
This is a seasonal item available in stores from 19^th February 2017.

Mini Mix Up – £1.49, 187g
This is a seasonal item available in stores from 22^ndJanuary 2017.

Moser Roth Swiss Truffles and Neapolitans- £1.99, 168g/192g

Moser Roth Belgian Chocolate Selection Box- £3.69 200g

Ethical
Moser Roth Luxury Peruvian Dark Chocolate Easter Egg – £4.99, 185g
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Luxury Ghanaian Milk Chocolate Easter Egg – £4.99, 185g
This is a seasonal item available in stores from 19^th February 2017.

Easter egg hunt
Easter Egg Hunt Kit – £3.99, 390g (73863)
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Mini Gifting Eggs – £4.99, 265g (73808)
This is a seasonal item available in stores from 19^th February 2017.

Mini Mix Up – £1.49, 187g
This is a seasonal item available in stores from 22^ndJanuary 2017.

Mini Choceur Bunnies – £1.49, 100g
This is a seasonal item available in stores from 22^ndJanuary 2017.

Under £5
Moser Roth Delectable Duo Sharing Egg – £4.99, 200g
Available in Milk and White or Milk and Dark
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Luxury Peruvian Dark Chocolate Easter Egg – £4.99, 185g
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Luxury Ghanaian Milk Chocolate Easter Egg – £4.99, 185g
This is a seasonal item available in stores from 19^th February 2017.

Choceur Easter Egg with Chocolates / with Truffles – £2.99, 350g
This is a seasonal item available in stores from 19^th February 2017.

Dairyfine Rocky Mallow Rubble Easter Egg – £2.99, 200g
This is a seasonal item available in stores from 19^th February 2017.

Dairyfine Popping Candy Easter Egg – £2.99, 200g
This is a seasonal item available in stores from 19^th February 2017.

Chocolate Hollow Characters; Pete Piglet, Lucy Lamb and Charlie Chick – £1.99, 150g
This is a seasonal item available in stores from 19^th February 2017.

Dairyfine Giant Chocolate Bunny – £3.99, 450g
This is a seasonal item available in stores from 19^th February 2017.

Milk Chocolate Easter Egg with Milk Chocolate Buttons / White Chocolate Easter Egg with White Chocolate Buttons – £0.85, 128g
This is a seasonal item available in stores from 19^th February 2017.

Milk Chocolate Easter Egg with Mini Eggs / Milk Chocolate Easter Egg with Chocies 122g – £0.75, 128g/122g
This is a seasonal item available in stores from 19^th February 2017.

Eggjoyables - £1.49, 144g

Moser Roth Mini Gifting Eggs – £4.99, 265g
This is a seasonal item available in stores from 19^th February 2017.

Mini Mix Up – £1.49, 187g
This is a seasonal item available in stores from 22^ndJanuary 2017.

Mini Choceur Bunnies – £1.49, 100g
This is a seasonal item available in stores from 22^ndJanuary 2017.

Easter Egg Hunt Kit – £3.99, 390g
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Belgian Chocolate Selection Box- £3.69, 200g

Under £1
Milk Chocolate Easter Egg with Milk Chocolate Buttons / White Chocolate Easter Egg with White Chocolate Buttons – £0.85, 128g
This is a seasonal item available in stores from 19^th February 2017.

Milk Chocolate Easter Egg with Mini Eggs / Milk Chocolate Easter Egg with Chocies 122g – £0.75, 128g/122g
This is a seasonal item available in stores from 19^th February 2017.

Dairyfine Mini Filled Characters/ Easter Eggs- £0.59, 70g-90g

Dairyfine Easter Chocolate Lollies- £0.99 150g

Dairyfine Hollow Milk Chocolate Bunny- £0.65, 125g

HOT CROSS BUNS:

Specially Selected Hot Cross Buns – 99p, 4 pack
On sale from 26th January 2017

Medium:
Village Bakery Hot Cross Buns – 85p, 6 pack
On sale from 5th January 2017

Budget:
Everyday Essentials Hot Cross Buns – 50p, 6 pack
On sale from 26th January 2017

Specially Selected Brioche Hot Cross Buns – 99p, 4 pack
This is a Specialbuy product available in Aldi stores from 6^th April 2017, while stocks last.

Specially Selected Mini Hot Cross Buns – 99p, 9 pack
This is a Specialbuy product available in Aldi stores from 6^th April 2017, while stocks last.

Specially Selected Cranberry & Orange Hot Cross Buns – 99p, 4 pack
This is a seasonal product available in Aldi stores nationwide from 19^th March

Specially Selected Chocolate & Toffee Hot Cross Buns – 99p, 4 pack
This is a seasonal product available in Aldi stores nationwide from 19^th March

26
Jan

Aldi introduces the spring wine festival

Wash away your winter blues with the Aldi Spring Wine Festival, featuring 12 great-tasting products, all priced under £8. Chosen by some of the great winemakers Aldi works with, this carefully selected line up is a diverse collection of reds, whites and rosé, each with a unique background.

Mo Sisters Coonawarra Cabernet Sauvignon, £6.99
Available online from 9^th February, in store from 12^th February

Crafted in a boutique vineyard, named in honour of the three daughters of experienced winemaker Bill Moularadellis, this wine showcases the typical characters of a classic Coonawarra cabernet. It is well-structured, lavished with rich blackcurrant and mint flavours, all wrapped up in subtle vanilla oak.

Survivor Generation Swartland Shiraz-Mourvedre, £5.99
Available online from 9^th February, in store from 12^th February

Rich, dark and brooding with a big savoury heart, this wonderful South African Shiraz Mourvedre was given its unusual name in honour of a very brave cow who jumped from a moving cattle truck. ‘Survivor’ as she is known, embodies the spirit of the never-say-die generation and inspired the winemakers to produce this Swartland terroir-driven wine. Best paired with beef and other red meats.

Big Bill, £5.99
Available online from 9^th February, in store from 12^th February

This bold wine takes its name from William 'Big Bill' Millar, a South African boxing champion, decorated war hero, Springbok rugby captain and the first general manager of one of South Africa's most renowned wine producers, KWV. Like the man itself this drink is larger than life. It encompasses fruit-driven flavours together with notes reminiscent of peppery spice and dark chocolate.

Rachelsfontein Chenin Blanc, £5.99
Available online from 9^th February, in store from 12^th February

Named after the magical Rachelsfontein, a perennial water spring found on South Africa’s famous Bochendal Estate, this Chenin Blanc is characterised by refreshing acidity and quince spice with flavours of tropical fruits and apples coming through on the finish. Enjoy with fresh seafood or sushi for the perfect night in.

Bordeaux Sauvignon Blanc, £5.99
Available online from 9^th February, in store from 12^th February

This wine is all about showcasing the modern side of Bordeaux with crisp, lime-squeezed flavours and the scent of passionfruit. It is deliciously drinkable, elegant and versatile meaning it can be paired with a range of dishes, including shellfish and chicken.

El Mayoral, £6.99
Available online from 9^th February, in store from 12^th February

This wine is as deep and intense as its name suggests. Made from Monastrell and Petit Verdot grapes, it really is the essence of Jumilla, a sun-drenched region in southeast Spain. This powerful wine is rich and supple, with sophisticated aromas of blackberries, soft juicy tannins and a long lasting finish.

Crémant De Bordeaux Rosé, £7.99
Available online from 9^th February, in store from 12^th February

This Crémant Rosé is delicately crafted using the traditional method of Champagne but with a rosé blend, which aims to embody a youthful, upbeat, fresh vision of Bordeaux. Not a common wine for the area, it delivers a gentle finish with strawberry and flower aromas and a crisp palate.

Languedoc Reserve, £6.99
Available online from 9^th February, in store from 12^th February

Unexpectedly discovered in the cellars of a Chateau, this forgotten wine has languished and evolved into one that is dark and intense in colour with blackberry and spice aromas. It has a wild herb complexity, a supple texture and can be enjoyed with pasta or beef dishes.

Wolf House Pinot Noir, £4.99
Available online from 9^th February, in store from 12^th February

The Wolf House Pinot Noir is bright ruby red in colour, silky smooth in texture and boasts raspberry and blackberry flavours and subtle savoury notes. As a lighter, versatile red this can be paired with a range of meats and fish such as salmon, duck or chicken.

Leggerment Appassito, £5.99
Available online from 9^th February, in store from 12^th February

This smooth, velvety wine has fragrant notes of ripe dark cherry, spice and chocolate. It is the perfect pairing to red meat or savoury cheeses.

Costadune Grillo Chardonnay, £5.99
Available online from 9^th February, in store from 12^th February

This wine derives from the Menfi coastline on the southwest of Italy, a region which produces rich, intense, aromatic white wines. With notes of citrus and tropical fruits the blend of Grillo, a grape that is indigenous to Sicily and Chardonnay is a perfect reflection of this.

Little Princess, £4.99
Available online from 9^th February, in store from 12^th February

Gabor is one of Hungary’s best winemakers and the man behind Little Princess, a wonderfully crisp, off-dry white. This wine is bursting with fresh aromas of green apples and tropical fruits. It was given the royal-inspired name because the indigenous grape variety, Királyleányka , used to make the wine, which means Little Princess in Hungarian.

Rare Reds Explorer Case, £37.94
Available online from 12 February

If you love reds, you’ll love this exclusive selection of six exciting bottles from the Wonderful World of Wine.
The case includes:
·         Mo Sisters Coonawarra Cabernet Sauvignon
·         Wolf House Pinot Noir
·         Big Bill
·         El Mayoral
·         Lanquedoc Reserve
·         Survivor Generation

26
Jan

Spring into the season with Aldi

Those looking to spruce up their home this Spring need look no further thanks to Aldi’s brand new selection of stylish Spring Home pieces. From furniture and soft furnishings to lamps and ornaments, budding interior designers will find everything they need to give their home a fresh new look - available to pre-order online at www.aldi.co.uk from 9^th February and to buy in stores on 16^th February.

For an elegant look, Aldi’s Beechwood Dining Table (£59.99) is the perfect addition to any kitchen or dining room. It features a white finish table top and lacquered beechwood legs for a clean, modern look. Adjustable feet make it easy to counterbalance uneven floors, so the table can easily fit into any setting. Pair with the Beechwood Pair of Dining Chairs (£39.99) with a matching design to complete the classic beechwood theme.

Continue the contemporary feel with a modern Tripod Floor Light (£49.99) or Tripod Table Light (£24.99), a stylish and effortless way to create ambiance in any room. With a wood and metal base, shoppers can choose from a grey, white and washed effect cloth shade.

Nothing says elegance like a set of Velvet Top Curtains, available in sizes 90” x 90” (£34.99) and 66” x 72” (£24.99). With stylish faux silk and a velvet top border, these curtains will suit a variety of colour schemes with a choice of lavender, cream, grey and mint.

This fun Spring Bean Cube/Pouffe (£14.99) can jazz up any living room. Choose from six quirky designs, including cute rabbits and ducks wearing wellies. For added comfort, Aldi’s Shaggy Rug (£14.99) is a treat for the feet as well as a feast for the eyes, available in cream, mint and grey with non-slip material for additional safety. Complete the look with Aldi’s Tonal Weave Throw (£16.99) and Spring Cushions (£5.99 each) to really bring the room to life.

Add a touch of chic to the home with these Indoor Lanterns (£4.99), which feature a metal finish and glass panes. Pair with Antique Style Lightbulbs (£2.99) for the ultimate vintage look.
Aldi has even got the garden covered with these Spring Bronze Ornamental Animals (£3.99). Garden enthusiasts can dress up their outdoor space with these novelty designs, including cats, dogs or fairies.

Aldi’s Specialbuys Spring Home range is available in stores nationwide from 16^th February and can be pre-ordered online at www.aldi.co.uk from 9^th February but be quick, as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Spring Home range is available online from 9^th February and in stores on 16th February, available while stocks last.

Product Description	Price
Beechwood Dining Table	£59.99
Tripod Floor Light	£49.99
Beechwood Pair Of Dining Chairs	£39.99
Velvet Top Curtains 90 X 90"	£34.99
Tripod Table Light	£24.99
Velvet Top Curtains 66 X 72"	£24.99
Tonal Weave Throw	£16.99
Shaggy Rug	£14.99
Spring Washable Runner	£14.99
Spring Bean Cube/Pouffe	£14.99
Spring Washable Mat	£8.99
Door Butler Mat	£8.99
Spring Cushion	£5.99
Spring Home Indoor Lanterns	£4.99
Spring Home Faux Flower Pots	£4.99
Spring Home Canvas Wall Art	£3.99
Spring Bronze Ornamental Animals	£3.99
Antique Style Lightbulbs	£2.99

19
Jan

Aldi is full of beans this January

After the indulgence of the festive period, many thousands of Brits will be setting goals to look and feel better and to kick things off, discount supermarket Aldi is launching a brand new wholesome food in January, which is suitably named, Full of Beans (£1.99, 400g).

Created using lean beef mince - a firm family favourite - and packed with fibre-filled haricot beans, a serving of this tasty new blend will not only help you to feel Full of Beans but will also count towards your 5-a-day, a sure way to start as you mean to go on.

As with all of Aldi’s meat range, Full of Beans is made with 100% British beef and proudly wears the Red Tractor approved badge, so shoppers can be reassured it has come from trusted suppliers.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “At Aldi we strive to continue to excite and inspire shoppers with new products at prices we are sure they will love; and, with healthy eating being one of the top resolutions made each New Year, Full of Beans enters stores at just the right time.”

Full of Beans is an Aldi Specialbuy on sale from Thursday 26^th January, once its bean and gone, its gone!
Aldi’s Full of Beans has a fat content of just 3.5 percent, making it 22% percent lower in fat than current lean mince options; why not try swapping your regular mince for one full of beans to give meal time favourites a healthy and nutritious twist? Aldi has reimagined some of its most popular recipes to inspire and fill your plates.

Mince Burritos
Spicy beef mince, fresh peppers and smoky cheese wrapped in soft flour tortilla wraps. Great for sharing and family dinners.

Serves: 4 people
Prep time: 15 minutes
Cooking time: 35 minutes

Ingredients
1 x 400g Full of Beans
2 x Peppers
200g Mushrooms
1 x 300g jar Snackrite Salsa Dip
1 x 300g jar Snackrite Sour Cream Dip
1 x tsp Stonemill Paprika
1 x tsp Stonemill Chilli Powder
1 x tsp Stonemill Dried Basil
8 x slices Bavarian Beechwood Smoked Cheese Slices
1 x pack 8 Sunnyhills Tortilla Wraps
A little Solesta Sunflower Oil
Salt and Black Pepper

Method
Pre-heat the oven to 180°C/350°F/Gas Mark 4.
Chop the peppers finely; discard any white pith or seeds.
Wipe the mushrooms then chop finely.
Fry the mince in a large frying pan or wok, in a little oil until sealed, breaking up the mince with a wooden spoon as you cook.
Add the chopped peppers, mushrooms, chilli powder, paprika and basil and cook for a few minutes.
Add the salsa then season with a little salt and plenty of pepper.
Cook, stirring for a few more minutes.
Put the tortilla wraps out flat on a work surface; divide the mixture between them putting it in the centre of the wraps.
Put a teaspoon of sour cream on the top then add a slice of cheese.
Fold the wraps into a parcel then put them on a baking tray and bake in the oven for 15 minutes.

Fajitas
Delicious and succulent beef mince and fresh peppers wrapped in soft flour tortillas. Brilliant for group meals.

Serves: 4 people
Prep time: 20 minutes
Cooking time: 30 minutes

Ingredients
500g Full of Beans mince
500g jar Fiesta Chilli Cooking Sauce
2 Red Onions
1 Green Pepper
1 Red Pepper
1 pack 8 Sunnyhills Tortilla Wraps
300g jar Snackrite Tomato Salsa
170g tub The Deli Sour Cream and Chive Dip
2 Ripe Avocados
Juice 1 Lime
85g The Deli Onion/Garlic and Herb Dip
100g The Cheese Emporium Grated Cheddar Cheese
Black Pepper
A little Solesta Olive Oil

Method
Preheat the oven to 160C/320F/Gas Mark 3.
Brown the mince in a little oil in a large saucepan, add the cooking sauce and cook uncovered for 15 mins, stirring as you cook.
Meanwhile, peel the onions, cut into halves and slice into medium slices. Chop the peppers into halves, discard the seeds and white pith and slice the same as the onions.
Add the peppers and onions to the mince and cook stirring for another 10 mins, watch that the mixture doesn’t burn - you want it to be quite dry. When cooked keep warm in the oven.
Put the tortilla wraps in the oven to warm through as per pack instructions.
To make the guacamole - cut the avocadoes in half, remove the stone and with a fork mash them in a bowl with the lime juice and the onion, garlic and herb dip.
Serve the mince in a bowl alongside bowls of salsa, grated cheese, guacamole, and sour cream for people to make up their own fajitas with the warmed wraps.
If you want hotter fajitas, then add 1 x teaspoon Stonemills chilli powder to the mince whilst cooking.

Meatballs with Pasta in a Pesto Sauce
This classic Italian dish combines delicious meatballs with a rustic pesto sauce and pasta cooked to perfection.

Serves: 4 people
Prep time: 15 minutes
Cooking time: 12 minutes

Ingredients
3 tbsp Solesta Olive Oil
1 medium Onion, peeled and finely chopped
2 small or 1 large clove Garlic, crushed
400g Full of Beans mince
Handful of fresh Basil Leaves, roughly torn, plus some for garnish
Freshly ground Salt and Black Pepper
400g Cucina Pasta (e.g. Penne)
1 jar Specially Selected Pesto Genovese

Method
Heat 1 tbsp olive oil and gently sauté the onion until soft but not coloured.
Add the crushed garlic and cook for a further minute.
Allow to cool then add to the minced beef along with the basil and seasoning and mix well.
Roll the mixture into small balls about the size of a walnut.
Heat the remaining oil in a large frying pan and cook the meatballs over a medium heat, turning to brown evenly until cooked through.
Drain on kitchen paper.
Meanwhile, cook your pasta in a large pan of lightly salted, boiling water until just tender, around 8-10 minutes.
Drain the pasta and return to the pan.
Add the pesto sauce along with the meatballs and cook over a low heat for a few minutes until piping hot.
Scatter over the basil leaves and serve.

19
Jan

Make Someone Feel Special with Aldi’s Valentine’s Range

From gorgeous bouquets, beautifully crafted cards, heart melting chocolate fountains and pink champagne - customers will fall in love with Aldi’s Specialbuys new Valentine’s range – available in store and online from 5^th February.

This Valentine’s Mini DAB and FM Radio (£29.99) is a brilliant gift for brightening up someone’s morning with their favourite love songs, and is available in beautiful cream or cream with hearts design options.

Nothing says ‘I love you’ like a delicious breakfast in bed. This Heart Waffle Maker (£19.99) is perfect to serve up a tasty dish which is sure to impress that special someone this Valentine’s Day. Romantics can even dish up in style with Aldi’s pretty heart Valentine’s Plate Set (£4.99) or this cute Tea for Two Set (£9.99).

Add some night time elegance with Aldi’s selection of Luxury Satin Lingerie (£3.99) and Sleepwear Sets (£9.99), which are available in a range of styles and sizes. What’s more, for a cosy night in, nothing sets the mood like romantic Valentine’s Decorative LED Lighting (2.99) and these Snuggly Cushions (£4.99).

Make date-night extra special without breaking the bank with the seductive Veuve Monsigny Pink Champagne, (£14.99). This delicious fizz with elegant red berry flavours is sure to tick all the boxes this Valentine’s Day. Or, for toasting to the most romantic day of the year there’s also the Prosecco Gift Pack (£14.99), which comes complete with prosecco and two flutes for couples to enjoy.

Aldi’s stylish metallic red or grey Chocolate Fountain (£19.99) will make an exciting dessert to share this Valentine’s Day. Serve with a variety of delicious dipping foods like strawberries or marshmallows for the ultimate decadent treat.

The range also includes a range of keepsakes for shoppers to gift their loved ones such as Valentine’s Day Decorative Frames (£2.99) available in heart, antique frame, cut out heart or hinged design options or an adorable Soft Toy with Sound (£4.99).

For a traditional token of love, 100 Specially Selected Roses are also available at Aldi for just £25 and can be paired with gorgeous Gift Bags and beautifully Crafted Embossed Cards (£0.79-£1.29) to make sweethearts feel extra special.

Aldi’s Valentine’s range is available in stores nationwide & online from 5^th February but be quick because as with all Specialbuys, once it’s gone it’s gone.

Aldi’s Valentine’s range is in store 5^th February and available while stocks last

Product	Price
Valentine’s DAB & FM Radio	29.99
Chocolate Fountain/ Waffle Maker	19.99
Sparkling Wine Gift Pack	14.99
Pink Champagne Brut	14.99
Tea For 2 Set	9.99
Champagne Glasses	9.99
Ladies Valentine’s Satin Nightwear	9.99
Ladies Character Nightwear	8.99
Men’s Character Nightwear	7.99
Valentine’s Chocolate Box	5.99
Valentine’s Soft Toy With Sound	4.99
Valentine Plate Set	4.99
After Dark Liqueur	4.99
Valentine’s Cushion	4.99
Spumante Rose	4.99
Valentine’s Novelty Apron	3.99
Ladies Satin Bra/Briefs	3.99
Valentine Mug Set	2.99
Valentine’s Decorative Frames	2.99
Valentine’s Decorative LED Lights	2.99
Valentine’s Home Decorations	2.99
Swizzles Love Heart Tin	1.99
Valentine Gifts	1.99
Valentine’s Day Handmade Luxury Cards	1.99
Large Valentine’s Day Card & Medium Bags	1.29
Valentine Cupcake	0.99
Square Valentine’s Day Cards and Bottle Bags	0.79

13
Jan

Aldi to raise £5m to ensure no young person faces cancer alone

Aldi moves to long-term charity partnership approach for Teenage Cancer Trust
Five year partnership aims to raise £5 million to support charity’s mission to ensure no young person faces cancer alone

No young person should face cancer alone but according to Teenage Cancer Trust, only half of 13-24 year olds with cancer currently have access to their specialist support and services.

Aldi’s partnership with Teenage Cancer Trust will see Aldi’s staff and customers come together to help to change that by meeting a life-changing fundraising target of £5 million over the next five years.

Teenage Cancer Trust delivers world-class cancer care and support to young people diagnosed with cancer aged 13 to 24. They work in partnership with the NHS to provide highly-trained expert staff and specialist cancer units in NHS hospitals across the UK. The charity is there at every stage, from diagnosis, through treatment and after treatment. It also brings young people with cancer together so they can support each other.

Money raised throughout the partnership will go towards helping Teenage Cancer Trust to reach every young person with cancer. Aldi will utilise its national resources to fully support the charity and will match its regional depots with regional units in NHS hospitals to provide the most meaningful local impact at national scale.

Mary Dunn, Communications Director at Aldi UK, said: “At Aldi, we ensure quality food is available at everyday low prices as we believe it shouldn't be the right of a privileged few – and we feel the same about specialist care for young people facing cancer. That’s why we’re extremely proud to be supporting Teenage Cancer Trust through this sustained legacy partnership.

“By committing to a five year relationship we can make a truly tangible impact and help close the gap between those who are supported as they face cancer and those currently out of the system".

Aldi has recently been revealed as the headline sponsor of Teenage Cancer Trust's fundraising concerts at the Royal Albert Hall in March 2017. Since 2000, the shows have played a vital role in helping the charity having raised over £24 million to provide 28 specialist cancer units and over 60 nursing and support staff in NHS hospitals across the UK.

Kate Collins, Director of Fundraising & Marketing at Teenage Cancer Trust, said: “We’re so pleased and proud to be partnering with our friends at Aldi. Together with Aldi’s staff and customers, we’re going to have loads of fun raising a significant amount of money to help ensure no young person faces cancer alone.

"We’ve made great progress in making sure young people with cancer have the best treatment, care and support. However, right now, for every young person Teenage Cancer Trust is able to reach, there’s another we can’t. Aldi is going to help us change that. Every penny raised will make the vital work of Teenage Cancer Trust possible. We’re incredibly grateful for the passionate and enthusiastic support that the amazing Aldi team are giving to young people with cancer.”

For further information about Aldi’s charity partnerships, please visit: www.aldi.co.uk

12
Jan

Aldi celebrates record Christmas sales and launches new advertising campaign

Year-on-year sales rise by more than 15% in December
Success driven by premium products, low-priced festive veg and Prosecco
New marketing campaign launches for January to reaffirm Aldi’s position as Britain’s lowest priced supermarket

Aldi, Britain’s fastest-growing^[1] supermarket, has reported record sales for December^[2] after customers snapped up its luxury products and lowest-priced essentials in the run up to Christmas.

The retailer said total UK sales were more than 15% higher during the month of December compared to the same period in 2015.

Christmas trading was boosted by strong demand for its Specially Selected range of premium products, which Aldi expanded to compete with high-end retailers such as Fortnum & Mason, Waitrose and Marks & Spencer.

Total sales across the range increased 27% year-on-year during December, with its Specially Selected Argentinian Malbec, Specially Selected Mince Pies and Specially Selected 30 Day Aged Roasting Joint among the top-selling products.

Aldi also sold over 2 million bottles of Prosecco – equivalent to almost 69,000 per day. In total it sold over 13.5m bottles of wine, champagne and Prosecco during December.

The retailer, which is Britain’s lowest-priced supermarket^[3], said demand for Christmas dinner essentials was also strong, crediting its overall price leadership position and Super 6 campaign which reduced the price of six festive fruit and veg lines to just 19p in the two weeks before Christmas. It sold 4.5m packs of carrots, 2m packs of Brussels sprouts and 2m packs of parsnips as part of the promotion during December.

Matthew Barnes, Chief Executive Officer of Aldi UK and Ireland, said: “The people of Britain were very clear on what they wanted on their dinner tables this Christmas – unbeatable value premium-quality products and the lowest prices on festive essentials. That’s exactly what our 692 stores and 29,000 employees served up, helping to make this our best ever Christmas.

“Sales of our premium Specially Selected range in particular surpassed expectations – a clear sign that more and more people are realising they can treat their families to products of a quality comparable to Waitrose and M&S at a fraction of the price by shopping with Aldi.”

Aldi predicts sales of its Specially Selected lines will exceed £750m in 2017, just over a decade after the range was launched.

Buoyed by a hugely successful Christmas, the discount supermarket has also just launched a new tongue-in-cheek advertising campaign to promote unbeatable prices to British shoppers. Launched on 2^nd January, the fully integrated campaign builds on Aldi’s distinctly quirky humour with ‘Two deer’ and Duncan, the duck with a rather large ‘bill’.

Matthew Barnes added: “We start 2017 in confident mood and have just launched a new marketing campaign to communicate our price leadership to our customers. We have 70 new Aldi supermarkets opening across the UK this year and our 700^th store is due to open in February. As Britain’s fastest-growing supermarket we remain committed to meeting the strong demand across the country for new Aldi stores.”

Last week Aldi announced new market-leading rates of pay, reaffirming its position as the UK’s highest-paying supermarket employer. From 1^st February, employees will earn a minimum of £8.53 per hour nationally and £9.75 per hour in London.

ENDS

^[1] Kantar Worldpanel data, 12 weeks to 4^th December 2016.
^[2] 1^st-31^st December 2016; stores closed on Christmas Day and Boxing Day.
^[3] The Grocer 33. 9^th December 2016; Aldi was 10.8% cheaper than Asda (nearest competitor).

[1] Kantar Worldpanel data, 12 weeks to 4^th December 2016.

[2] 1^st-31^st December 2016; stores closed on Christmas Day and Boxing Day.

[3] The Grocer 33. 9^th December 2016; Aldi was 10.8% cheaper than Asda (nearest competitor).

12
Jan

There’s No Horsing Around with Aldi’s Great Value Range of Equestrian Essentials

Riding enthusiasts need look no further than Aldi’s Country Living range to stock up on equestrian essentials this winter. Including everything from blouson jackets and gilets to stable rugs and hay nets, the range will be available online from 19^th January and in stores from 26^th January.

This Fixed Neck Turnout Rug (£34.99) is available in blue and comes complete with integrated neck cover, touch close straps and shoulder gussets. It’s the perfect choice for keeping horses comfortable and dry during chilly rides in the winter months. In addition, the fully lined Standard Neck Stable Rug (£19.99) with twin buckle chest fastening is a great option for keeping horses warm whilst in the stable and is available in a range of sizes.

Aldi’s wind and water resistant Ladies’ Softshell Riding Breeches (£29.99) are breathable and quick drying to ensure riders are also protected against the elements. They are available in 26-32” waist sizes and come with a full faux suede seat to provide ultimate comfort. These can be paired perfectly with the hooded Ladies’ Softshell Jacket (£19.99), and Ladies Riding Gilet (£14.99), which come in stylish blue and berry colour options.

With a fleece lined collar and padded lining, this Blouson Jacket (£24.99) is warm, cosy and ideal for wearing round the stables or even for keeping warm during cold country walks. The jacket also features an inner zipped panel for team logos be embroidered onto. Lovers of the great outdoors can complete the look with Aldi’s Ladies Walking Boots (£19.99).

Aldi has even got the dogs covered for 2017 with this cute Waterproof Dog Coat (£8.99) which comes in smart navy or green colour options and boasts a warm fleece lining to keep them dry and snug. What’s more, Aldi’s Canvas Dog Bed (£9.99) will ensure pooches get a comfy night’s sleep. It is washable and comes complete with removable mattress cover to protect against muddy little paws.
The range also boasts a whole host of quality stable must-haves, including this smart and durable Numnah (£8.99), padded Saddle Pad (£8.99) , adjustable Horse Head Collar (£3.99) and nylon Hay Net (£3.99).

Aldi’s Specialbuys Country Living range is available in stores nationwide from 26th January and can be pre-ordered online at www.aldi.co.uk from 19th January but be quick, as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Country Living range is available online from 19^th January and in stores from 26th January while stocks last.

Product Description	Price
Fixed Neck Turnout Rug	34.99
Ladies Softshell Riding Breeches	29.99
Ladies Blouson Jacket	24.99
Pm:Ladies Walking Boots	19.99
Stable Rug	19.99
Ladies Lined Softshell Jacket	19.99
Pm: Mens Walking Boots	19.99
Ladies Riding Gilet	14.99
Ladies Zip Top	14.99
Canvas Dog Bed	9.99
Waterproof Dog Coat	8.99
Saddle Pad / Numnah	8.99
Winter Equestrian Gloves	6.99
Horse Head Collar	3.99
Hay Net	3.99

12
Jan

Valentine's with Aldi

Champagne breakfast in bed, a romantic candlelit meal or a fine bottle of bubby; however you decide to spoil a loved one this Valentine’s Day do it with the best selection of great value, top quality wines and drinks from Aldi.

Prosecco Gift Pack, £14.99
Available from 5^th February online and in store
This Prosecco gift pack is the perfect present for fizz lovers. With hints of apples and pears, this prosecco is elegant with a long lingering finish and comes with two flutes in a floral design for you and your loved one to enjoy.

After Dark Liqueur, £4.99
Available from 5^th February in store
Round off a romantic evening with this smooth and decadent after-dinner treat. This delicious coffee flavoured liqueur is best enjoyed with your favourite mixer or an ideal ingredient for cocktails such as a Black Russian.

Veuve Monsigny Pink Champagne Brut, £14.99
Available from 5^th February online and in store
Make your date-night extra special without breaking the bank with this beautiful and seductive Pink Champagne. This delicious fizz has elegant red berry flavours and is sure to tick all the boxes this Valentine’s Day.

Spumante Rose, £4.99
Available from 5^th February online and in store
This elegant Italian sparkling Rosé fizzes with intense summer fruits, pears and citrus freshness. It’s a versatile drink which can be enjoyed on its own or paired with Aldi’s Valentine’s Chocolate Box.

Cremant De Bordeaux Rose, £7.99
Available from 12^th February online and in store
This fruity fizz is brings a young and innovative approach to the legacy of Bordeaux, whilst maintaining its sophistication. Well-rounded and deliciously scented, this is a great alternative to champagne and is best enjoyed as an aperitif or dessert.

12
Jan

Go crazy in love with Aldi

Treat your loved one to a romantic indulgence this Valentine's day with Aldi's fantastic floral and superb sweet range.

Swizzels Love Hearts Tin – £1.99, 100g
Holly Lane Valentine’s Cupcake – 99p, 2 pack Available in Chocolate or Red Velvet
These are Specialbuy products available in Aldi stores from 5^th February 2017, while stocks last.

Chocolatero Valentine’s Chocolate Box – £5.99, 240g
Specially Selected Dozen Luxury Freedom Roses – £15.00 per bunch
A Dozen Red Roses – £5.00 per bunch
Luxury Valentine’s Bouquet – £10.00 per bunch
Valentine’s Tulips – £5.00 per bunch, 18 Stems
Luxury Mixed Rose Bouquet – £20.00 per bunch
Specially Selected Premium Red Roses in Vase – £3.00 each
Specially Selected 100 Sweetheart Roses – £25.00 per bunch (69569)
These are Specialbuy products available in Aldi stores from 11^th February 2017, while stocks last.

12
Jan

Burns night essentials at Aldi for less

Celebrate Burns Night in true Scottish style with Aldi’s range of themed Specialbuys on sale Sunday 22^nd January.

Try a taste of the highlands with this selection of traditional Scottish treats from MacAulay’s Fresh Haggis (£1.29) and Specially Selected Black Pudding (99p) to Scotch Pie (89p) and Specially Selected Venison Steaks (£4.99). With all this, Aldi can help anyone to find their inner Scot for an old-fashioned supper fit for the Bard of Scotland, Robert Burns himself.

MacAulay’s Fresh Haggis – £1.29, 454g
Specially Selected Black Pudding – 99p, 250g
Scotch Pie – 89p, 2 pack
Specially Selected Venison Steaks – £4.99, 250g
These are Specialbuy products available in Aldi stores from 22^nd January 2017, while stocks last.

12
Jan

Celebrate Chinese New Year at home with Aldi

Chinese New Year, one of the most colourful and hugely celebrated events across the world, falls on 28^th January 2017 and this year Aldi has a delicious selection of budget-friendly Specialbuys for the whole family to enjoy.

From Ready To Wok Rice Noodles (99p) to Malay Nasi Goreng Meal Kits (£1.99), why order in when there is everything you need to create a mouth-watering feast and rejoice the Year of the Rooster at home?

With Aldi’s core product offering – including BBQ Pork Ribs (£2.99) and Coldwater Prawns (£2.25) – available all year round, there are plenty of delectable ingredients in store for you to cook up your favourite Chinese dishes and celebrate in style.

Please find below the discount supermarket’s range available in stores:

Ready To Wok Rice Noodles – 99p, 2 x 150g
Asian Sauces – 79p each Choose from Satay, Plum, Hoisin or Korean BBQ.
Malay Meal Kit – 79p each Choose from Nasi Goreng or Laksa.
Siracha Hot Chilli Sauce – £1.99, 455ml
Tilda Coconut, Chilli & Lemongrass Rice – 79p, 250g
Calbee Prawn Twists – 99p, 70g
Uncle Ben’s Sweet & Sour with Extra Pineapple – £1.19, 450g
Fry Light Extra Virgin Olive Oil Spray – £1.49, 190ml
These are Specialbuy items available in stores from Thursday 26^th January, while stocks last.

Pork Loin Medallions – £2.39, 400g
Chinese Egg Noodles – 55p, 250g
Appleby’s BBQ Pork Ribs – £2.99, 600g
The Fishmonger Coldwater Prawns - £2.25, 180g
These are core products, in stores nationwide whilst stocks last.

Recipes:

Carrot Ribbon Asian Salad

Serves: 4 people
Prep time: 10 minutes

Ingredients

2 large Carrots, trimmed and peeled

3-4 Spring Onions, trimmed and sliced lengthways into 3cm long sticks

1 plump Garlic Clove, crushed

1 small Red Chilli, seeded and very thinly sliced

1 tbsp Lime Juice

1 tbsp Cream Sherry

1 tsp Dark Soy Sauce

1 tbsp Specially Selected Rapeseed Oil

Thumb-sized piece Ginger, peeled and grated

Freshly Ground Black Pepper

2 tbsp Flaked Almonds

1 tbsp Fresh Coriander, chopped

1 tbsp Fresh Mint, chopped

Method

Spiralise the carrots using the ‘twister spiral cone’ and place in a serving bowl along with the spring onions.

Mix together the crushed garlic, chilli, lime juice, sherry, soy sauce, oil, ginger and a few twists black pepper.

Pour over the carrots and gently mix.

Toast the flaked almonds either under a grill (take care not to burn) or in a dry pan, shaking the pan to toast evenly.

Sprinkle over the salad and finish with a sprinkling of chopped herbs.

Beef and Cabbage Stirfry

This stir fry is perfect for a delicious, easy-to-make dinner or side dish.

Serves: 4 people
Prep time: 15 minutes
Cooking time: 15 minutes

Ingredients

2 283g packs Ashfield Rump Steaks

½ Savoy Cabbage

1 large Red Onion

1 large Green Chilli

3 cloves Garlic

30g piece of peeled fresh Ginger

50ml Asia Soy Sauce

15ml The Pantry Lime Juice

30ml Rapeseed Oil

Sea Salt and Black Pepper

Method

Thinly slice the steak, discard any fat and season with some salt and black pepper.

Shred the Savoy cabbage.

Peel, halve and thinly slice the red onion.

Halve the chilli lengthways and thinly slice with the seeds.

Peel and finely chop the garlic and grate the fresh ginger.

In a large wok, heat the oil until hot, then add the steak and fry for a few minutes to seal.

Add the onion, cabbage, garlic and chilli, and stir fry for about 5 minutes.

Then add the ginger and cook for a further couple of minutes.

Add the soy sauce and the lime juice.

Cook stirring for 4 minutes – then serve.

Great with either rice or noodles.

Pork Loin Stir Fry

Serves: 4 people
Prep time: 20 minutes
Cooking time: 15 minutes

Ingredients
400g pack Pork Loin Medallions
1 bunch Spring Onions
1 Red Pepper
135g Baby Sweetcorn
120g Mangetout
1 Lemongrass stalk
3 Garlic Cloves
20g Ginger, peeled
50ml Light Soy Sauce
50g Sweet Chilli Sauce
250g Chinese Egg Noodles
1 Lime
Rapeseed Oil

Method

Trim off any fat from the pork loins and cut into thin strips. Cut the spring onions, pepper, sweetcorn and mangetout lengthways to create thin strips.
Peel and finely chop the garlic and ginger. Throw away the outer leaf of the lemongrass, trim the ends and chop finely.
Mix together the soy sauce and sweet chilli sauce in a bowl. Grate the lime and juice it. Add the rind and juice to the soy sauce mix.
In a large wok, heat some oil until very hot. Add the pork strips and seal quickly, stirring as you cook. Add the remaining vegetables and stir for 5 minutes. Then add the soy sauce mix and gently stir through for 1 minute.
Meanwhile, cook the noodles in some boiling water for 4 minutes, as per directions on the pack. Drain the noodles and serve the stir fry on a bed of noodles, or stir them through the stir fry.
Easy Chicken Kebabs with Peanut Dipping Sauce

Succulent Chicken Skewers with a tasty peanut dipping sauce.

Serves: 4 people
Prep time: 15 minutes
Cooking time: 20 minutes

Ingredients

4 tbsp Natural Yogurt

2 Chicken Breast Fillets, cut into roughly 35-40 small pieces, skin off

2 Red Onions, peeled and cut into small pieces

8-10 tbsp Water

uice of 1 fresh Lime

Salt Coarse Ground Black Pepper

Method

Place 4 tbsp yogurt onto the chicken and leave for 15 minutes.

Cut the onion into smallish pieces and place into a saucepan.

Cover with water and bring to the boil, then drain well.

Thread the chicken onto skewers, interweaving with the cooled onions, then chill well.

Place the peanut butter, water and lime into a small saucepan and gently heat until you have a sauce consistency, then keep warm.

Gently grill the kebabs on the BBQ (lightly oil the bars first) seasoning with salt and coarse ground black pepper.

Cook for 8-10 minutes on each side and serve hot with the dipping sauce separately.

Tips

Leaving the chicken to marinate longer will make the texture of the chicken even softer.

These can be cooked in a normal frying or griddle pan.

As an alternative, why not try this with pork chops.

Pre-boiling the onion first softens and makes it not only quicker to cook, but also nicer to eat.

If using wooden skewers, soak in cold water for 20 minutes first, to prevent burning.

6
Jan

Aldi launches premium anti-aging skincare range

NEW LACURA VITACELL RANGE CONTAINS UNIQUE, ANTI-AGEING ACTIVE INGREDIENT
COMPLEX TCR3® HELPS PROLONG THE LONGEVITY OF SKIN CELLS
LATEST PREMIUM RANGE TO JOIN AWARD-WINNING LINE-UP OF ALDI LACURA PRODUCTS
LIMITED SPECIALBUY RANGE – AVAILABLE IN STORE AND ONLINE FROM 9^th FEBRUARY 2017

Discount supermarket Aldi is kick-starting 2017 with the launch of Lacura VITACELL – a unique, anti-ageing skincare range – set to rival the most premium skincare products on the market.

The Lacura VITACELL products have been developed using the anti-ageing active ingredient, Complex TCR3®, which helps prolong the longevity of skin cells. The cellular activating ingredients within the Lacura VITACELL 24HR Cream De Luxe, Eye Cream and Serum Concentrate include; VITASOURCE™ - extracted from the Chinese plant Baicalin – which helps to protect the DNA during cell divisions, promoting young cells.

The dermatologically tested range, available in Mature and Sensitive variations, also contains stem cells from sea plants to help improve the structure and elasticity of the skin from the inside.
The Lacura VITACELL 24HR Cream De Luxe (£6.99), VITACELL Eye Cream (£4.99) and VITACELL Serum Concentrate (£6.99) will be available in-store and feature online at aldi.co.uk for a limited time only.

Demand is set to be high as this exclusive Lacura VITACELL range launches as a Specialbuy on 9^th February 2017.

Shoppers are encouraged to get their products early to avoid disappointment, because once they’re gone, they’re gone!

Aldi Lacura has received unprecedented success over the past couple of years, and has most recently scooped winner of the Best Own-Brand Range of the Year at the 2016 Beauty Awards for its Caviar Illumination Collection.

5
Jan

Health-boosting smoothies for January

Have you added health-boosting smoothies to your breakfast menu this January? It can be costly, can’t it?

The good news is Aldi has all the fresh, quality ingredients you need to make an immune-building, energy-providing superfood smoothie for as little as 44p!

Thanks to Aldi’s Nutrient Blender (available from today for just £29.99), homemade smoothies couldn’t be simpler and speedier to make.

Avocado Breakfast Smoothie – 44p per serving
·         Serves: 4 people
·         Prep time: 10 minutes
·         British

Ingredients
1 large ripe Avocado
1 Kiwi Fruit
1 small Banana
20g fresh Spinach Leaves
300ml Acti Leaf Unsweetened Soya Milk
2 tsp Grandessa Squeezy Honey
1 Lime

Method
Juice the lime and put into a bowl.
Cut the avocado in half – remove the stone and scoop out the flesh.
Add the avocado flesh to the lime juice and toss to coat.
Peel and chop the banana and kiwi.
Put all the above into a liquidiser along with the honey, soya milk and spinach leaves.
Blend until smooth, then serve.

Matcha Coconut Smoothie – 56p per serving
·         Prep time: 5 mins
·         Serves 4

Ingredients
300ml Vita Coco Coconut Water
200ml Asia Reduced Fat coconut Milk
2 tsp (2 sachets) Matcha Green Tea Powder
2 bananas
100g Baby spinach
Method
Blitz all the ingredients in a blender or smoothie maker until smooth and serve in a chilled glass. For a fresh, spicy kick, add a little grated ginger.

Mango, Pineapple and Kale Smoothie - 92p per serving
·         Serves: 1 person
·         Prep time: 5 minutes
·         British
·         Vegetarian

Ingredients
200g Mango Chunks
200g Pineapple Chunks
30g Curly Kale
200ml Rio D’Oro Apple juice

Method
Chop the kale finely.
Put all the ingredients into a food processor and pulse till well blended and serve.

Spinach, Avocado, Coconut Oil & Raspberry Smoothie - £2.19 per serving
·         Serves: 2 people
·         Prep time: 5 minutes
·         British
·         Dairy Free
·         Gluten Free
·         Vegetarian

Ingredients
100g Kale leaves, trimmed of any tough stalks
2 tbsp coconut oil, softened
200g fresh or frozen raspberries
1 ripe avocado, peeled and stoned
400ml unsweetened soy milk (or cow’s milk)
Juice of 1 lime
2 tbsp honey
12 ice cubes

Method
Place all the ingredients into a smoothie maker or liquidiser and blend until smooth.
Divide between 2 tumblers and serve at once.

Aldi Nutrient Blender - £29.99
This is a Specialbuy on sale from 5^th January, whilst stocks last.

5
Jan

Aldi unveils new pay rates for store employees

New national minimum rate of £8.53 per hour from February 2017
Aldi employees will earn more than the Living Wage Foundation’s recommended national rates
Aldi is recruiting 4,000 new store employees and will open its 700^th store next month

Aldi has announced new market-leading rates of pay for its employees in a move that reaffirms its position as the highest-paying supermarket employer in the UK.

Employees at the UK’s fastest-growing supermarket will earn a minimum of £8.53 per hour nationally, and £9.75 per hour in London, from 1^st February 2017.

Aldi UK’s new rate of pay is the highest in the supermarket sector and also exceeds the Living Wage Foundation’s new voluntary national rate of £8.45 per hour announced in November. Apprentices will continue to earn market-leading rates of pay.

The value of Aldi’s pay increase is further enhanced because it is one of the few supermarkets to still pay employees for breaks. A total of 3,356 employees in the UK will benefit from the pay increases.

Matthew Barnes, Chief Executive Officer for Aldi UK, said: “We recognise the valuable contribution that our thousands of store employees make every day. Their dedication and commitment is a key reason why Aldi is the UK’s fastest-growing supermarket.

“We employ the best people in retail and invest in their training to enable them to carry out a range of different roles in store. This approach means that we can continue to provide customers with the lowest grocery prices in the UK.”

The company, which is currently recruiting 4,000 permanent roles across the UK, will open its 700^th store next month and remains on course to achieve its target of 1,000 stores by 2022.

Matthew Barnes added: “We remain committed to being the best supermarket employer in Britain. This means that we will continue to provide employees with rates of pay and benefits that are the highest in the supermarket sector.”

Full details of the different roles and pay offered by Aldi are available at https://www.aldirecruitment.co.uk and https://www.aldirecruitment.ie/.

4
Jan

Coffee's not just for Christmas

Research from The Grocer* shows that nearly one-third (30%) of Brits now own a coffee machine and even more coffee lovers will have received one for Christmas.

But, what happens after Christmas, once the festive novelty has worn off and you have to fund the coffee pods yourself?

Fear not, discount supermarket Aldi has launched its own-brand coffee pods, so whether you’re into Espresso, Lungo or Ristretto, Aldi’s Alcafe Coffee Pods are all priced at just £1.79 for 10 servings and produce a high quality coffee to kick-start your day.

Available in store and online (aldi.co.uk) Aldi’s Alcafe pods are compatible with Nespresso© machines and Aldi’s own brand Ambiano Coffee Capsule Machine, currently available online at aldi.co.uk for just £49.99.

What’s more, Aldi’s Alcafe pods are 42% cheaper than the market leader, Nespresso pods**, and 28% cheaper than Sainsbury’s and Waitrose own-brand pods, a saving that is worth waking up for!

Notes to editors:

*http://www.thegrocer.co.uk/reports/digital-features/hot-beverages-report-2016/nearly-a-third-of-brits-own-a-coffee-pod-machine/542542.article

**

Product	Aldi	Nespresso	Waitrose	Sainsbury’s
Espresso	Alcafe Espresso Coffee Pods £1.79 10 servings per pack £0.18 per pod	Espresso £2.90 10 servings per pack £0.29 per pod	Waitrose Espresso Coffee Pods House Blend £2.49 10 servings per pack £0.24 per pod	N/A
Lungo	Alcafe Lungo Coffee Pods £1.79 10 servings per pack £0.18 per pod	Lungo £3.10 10 servings per pack £0.31 per pod	N/A	Sainsbury's Lungo Nespresso Compatible Coffee Pods, Taste the Difference £2.50 10 servings per pack £0.25 per pod
Ristretto	Alcafe Ristretto Coffee Pods £1.79 10 servings per pack £0.18 per pod	Ristretto £2.90 10 servings per pack £0.29 per pod	Waitrose Espresso Coffee Pods Ristretto £2.49 10 servings per pack £0.24 per pod	Sainsbury's Intenso Nespresso Compatible Coffee Pods, Taste the Difference £2.50 10 servings per pack £0.25 per pod

Prices correct on supermarket own website as of 21.12.16
Other products are available at competitor retailers, all products comparisons chosen by Aldi.

Alcafe Espresso Coffee Pods – £1.79, 50g, 10 servings per pack
Nespresso© Compatible
This is a core product available in selected Aldi stores nationwide and online at aldi.co.uk

Alcafe Lungo Coffee Pods – £1.79, 50g, 10 servings per pack
Nespresso© Compatible
This is a core product available in selected Aldi stores nationwide and online at aldi.co.uk

Alcafe Ristretto Coffee Pods – £1.79, 50g, 10 servings per pack
Nespresso© Compatible
This is a core product available in selected Aldi stores nationwide and online at aldi.co.uk

Alcafe Ristretto Coffee Pods – £1.79, 50g, 10 servings per pack
Nespresso© Compatible
This is a core product available in selected Aldi stores nationwide and online at aldi.co.uk

Ambiano Coffee Capsule Machine – £49.99
This product available online at aldi.co.uk

3
Jan

Make January a 'super-food' month with Aldi

Embarking on a health kick needn’t break the bank and by shopping at Aldi customers can make incredible savings across a wide range of fresh and nutritious produce, throughout the year. Aldi’s iconic Super 6 offers shoppers a saving of up to 65% on selected lines* and there are further savings to be made on a selection of super-food favourites including A-list celeb favourite, Coconut Oil.

Discount supermarket Aldi makes it even easier to enjoy a colourful veggie drawer all year round and from Monday 2^nd January, as part of Aldi’s Super 6, customers can enjoy Mango (each), Unwashed Spinach (450g), Pineapple (each) and Royal Gala Apples (min 5) for just 59p, and Curly Kale (200g) and Kiwi (6 pack) for 49p.

To help give your pantry a superfood punch, Aldi is introducing Lift Matcha Green Tea Powder (£4.99, 15 sachets). The traditional Japanese tea is brimming with antioxidants and has risen to “it” food status for its natural properties. It is the perfect substitute for a morning brew, and at £7.01 cheaper** than Teapig’s Matcha Single Serve Sachets (£12.00, 14x1g) you’ll be sticking to your spend less, save more resolution, too!

Making simple switches to cooking habits can also help to boost healthy eating in 2017 and fulfil so many ‘New Year, New You’ resolutions for Brits up and down the country, so why not try using Aldi’s Coco Loco Coconut Oil (£2.49, 300ml) in place of regular oil? And with Aldi, shoppers can save 77p per 100g compared to Waitrose**, a saving worth jumping up and down about!

But, don’t just turn to the humble coconut for oil, Aldi’s Coco Loco Coconut Water (£1.79, 1L, 66620) is not just the perfect base for a smoothie, it also has excellent hydrating qualities and is packed with essential minerals and nutrients which will keep you feeling great throughout 2017.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “We offer our customers high quality and amazing value products every day of the year and January is no exception. To kick-start 2017, we will be inspiring customers with a wide range of fresh, nutrient boosting Super 6 deals and incredible savings across our entire range, including products like Matcha Tea and Coconut Oil that many other retailers charge a premium for. We look forward to helping our customers revolutionise their resolutions in 2017!”

*Super 6 Price Comparison

	Aldi (Super 6, 2nd January - from 49p)	Asda	Tesco	Waitrose
Kale	Curly Kale - 49p, 200g	Grower's Selection Unwashed Sliced Curly Kale - 75p, 200g	Tesco Curly Kale - £1.00, 206g	Essential Kale - £1.00, 250g


Per 100g	24.5p	37.5p	48.5p	40p
Spinach	Unwashed Spinach - 59p, 450g	Grower's Selection Unwashed Spinach - £1.25, 350g	Redmere Farms Spinach - £1.00, 200g	Essential Waitrose whole leaf spinach - £1.50, 260g
Spinach	Unwashed Spinach - 59p, 450g	Grower's Selection Unwashed Spinach - £1.25, 350g	Redmere Farms Spinach - £1.00, 200g	Essential Waitrose whole leaf spinach - £1.50, 260g
Per 100g	13.1p	36p	50p	57.6p
Mango	Mango - 59p each	Grower's Selection Large Mango - £1.00, each	Perfectly Ripe Mango - £1.00 each	1 Keitt Large mango - £1.15 each
Per individual	59p	£1.00	£1.00	£1.15
Pineapple	Pineapple - 59p each	Pineapple - £1.00 each	Pineapple - £1.00 each	essential Waitrose large supersweet pineapple - £1.70 each
Per individual	59p	£1.00	£1.00	£1.70
Kiwi	Kiwi - 49p, 6 pack	Grower's Selection Ripen at Home Kiwi Fruit - 75p, 6 pack	Suntrail Farms Kiwi X6 - 69p, 6 pack	essential Waitrose kiwi fruit - 80p, 6pack
Per individual	8.2p	12.5p	11.5p	13p
Royal Gala Apple	Royal Gala Apples - 59p, min 5 pack	Grower's Selection Loose Gala Apple 24p, per apple	Gala Apple - £1.50, min 5	essential Waitrose Gala apples - £1.50, min 7
Per individual	11.8p	24p	30p	21p

‘Super-Food’ Comparison

	Aldi	Asda	Tesco	Waitrose	Teapigs
Coconut Oil	Coconut Oil - £2.49, 300ml	Extra Virgin Coconut Oil - £2.35, 283ml	Virgin Coconut Oil - £3.00, 300ml	Cooks' Ingredients virgin cold pressed coconut oil - £5.00, 300ml	N/A
Per 100g	83p	83p	£1	£1.66	N/A
Coconut Water	Coconut Water - £1.79, 1l	Coconut Water - £2.00, 1l	N/A	N/A	N/A
Per 100ml	17p	20p	N/A	N/A	N/A
Matcha Powder	Lift Matcha Powder - £4.99 (15 sachets)	N/A	N/A		Matcha Single Serve Sachets - £12, 14 sachets
Per Sachet	33p				85p

Other products are available from competitors, comparison products chosen by Aldi.
Prices and product information taken from competitor website and accurate as of 22.12.2016

Lift Matcha Powder – £4.99, 15 sachets
This is a specialbuy product available in store from 8^th January 2017

Coconut Water – £1.79, 1L
This is a core product available in stores nationwide

Coconut Oil – £2.49, 300ml
This is a core product available in stores nationwide

16
Dec

Bountiful Boxing Day

Boxing Day doesn’t have to mean turkey sandwiches; update the traditional cold meat buffet and keep the jolly festive feeling going with Aldi’s seasonal range.

From show-stopping pies to delicately smoked salmon, there is more than enough to satisfy every distant relative and Boxing Day palate.

Bountiful buffet
Tender pork, succulent chicken and exquisite pate are all encased inside deliciously textured pastry and topped with golden hued fruit to create Aldi’s Specially Selected Exquisite Jewelled Layered Pie (£14.99, 1.75kg, 73272). This Olive Christmas Supermarket Award winning centrepiece will bring just enough sparkle to your Boxing Day feast.

Create a classic buffet with a little extra something by bringing Specially Selected Exquisite British Charcuterie (£2.79, 60-70g, 71697) and Specially Selected Exquisite Italian Culatello Di Parma (£2.49, 90g, 72434) to the table, complemented with Aldi’s Rouzaire Brie with Truffle (great price in store, 310g, 73763) served temptingly on Specially Selected Exquisite Crackers (£1.99, 150g, 72091); to make your Boxing Day buffet one no guest will resist.

And for a buffet with a touch of the continent the Specially Selected 1901 Jamón Ibérico Whole Leg (£69.99, 6.5kg, 71566) is the perfect addition to the table. Hand-rubbed with salt and matured for 2 years to develop an incredible depth of flavour, it provides an abundant amount of meat that is sure to see you through for days.

For something a little more delicate the Specially Selected 1901 Jamón Ibérico Cebo (£24.99, 950g, 71567) offers the same outstanding quality Spanish air dried ham from black Iberian pigs, at a sixth of the size. Add Specially Selected Jarred Olives (£3.99, 480g, 71866) and you and your guests are ready to flamenco the night away.

Classic and smoked
Nothing tastes quite as decadent as beautifully smoked Scottish salmon. This year why not include Specially Selected Exquisite Rope Hung Salmon (£19.99, 650g 73072) to entice the family from the festive fog? Presented in a wooden box complete with knife and board, this luxurious fillet of salmon is hand filleted then hung over an oak wood fire for a delicate smoky flavour, it is a classic festive treat.

The Specially Selected Exquisite Smoked Salmon (£3.99 each, 100g, 73073) in either Mojito or Gin & Tonic flavour packs more of a party punch without losing the delicate texture and taste smoked salmon is revered for.

Party pickings
Finger food is perfect for entertaining the masses. Aldi’s Specially Selected British Cheeseburger Sliders (£2.99, 380g, 73399) with a choice of Monterey Jack Cheeseburger Sliders with Tomato Relish or West Country Cheeseburger Sliders with Tomato Relish will be sliding off plates in no time. Add some Specially Selected Mini Quiches (£1.99, 216g, 66544), Specially Selected British Pork Belly Squares (£2.99, 300g, 73401) and Specially Selected Mini British Pies (£2.49, 360g, 66415) to please the Boxing Day crowds.

Keep the sweet toothed happy with a 60 Piece Dessert Platter – £3.99, 792g (66537). From heavenly mini ring doughnuts with chocolate topping and sugar sprinkles, salted caramel filled choux pastry puffs and puff pastry slices bursting with vanilla flavoured custard and strawberry spread, your Boxing Day will be sugar coated and devoured. If you’re looking for a showstopper then look no further than Aldi’s Specially Selected Croquembouche - £4.99, a spectacular tower of cream and chocolate filled choux profiteroles, piled high on a gold stand with lashings of chocolate and caramel sauce, sprinkled with festive gold stars.

15
Dec

Farewell, Kevin the Carrot! The greatest Christmas mascot of them all

The time has come to say a fond farewell to Kevin, the luckiest and bravest of carrots, as Aldi’s final instalment of their Christmas advert premiers during This Morning on ITV at 11.25am.

Kevin’s adventure started as he embarked upon a journey across a table lavishly laden with a delicious Christmas dinner - dodging tumbling potatoes, navigating an icy champagne bucket, and narrowly avoiding a flaming Christmas pud - our hero finally reached the fireplace and closed his eyes for a quick 40 winks. The magic of Christmas saved the day and Kevin found himself soaring through the skies on the antlers of a reindeer pulling Father Christmas’s sleigh.

Once again narrated by actor and Golden Globe winner, Jim Broadbent, and accompanied by the iconic John Williams’ Home Alone soundtrack, Kevin’s escapades now draw to a close.
With a flick of a reindeer’s head, Kevin finds himself tumbling back down to earth landing with a thud and a bounce in the fireplace of a family already tucking into their exquisite turkey and a Specially Selected feast.

Sad to have missed the presents and the turkey, little Kevin once again gets himself into a fiery situation, but before he knows it he spots the family’s dog and runs for his life once again!

As he steps out into the snowy garden and just when he thinks he’s safe…yet more drama awaits, and he is catapulted through the air by his furry pursuer.

As he lands head first into the nose-less face of a snowman, Kevin realises the true meaning of Christmas – bringing joy and happiness to others.

Sure to melt the iciest of hearts and raise a chuckle from every Scrooge across the land, Kevin’s final outing might not be his last – send your farewells to Aldi UK’s Facebook page and keep an eye out for an exciting competition… Winners might just find something sprouting up on their doorstep!

https://youtu.be/U2EcyoSfkvA

14
Dec

Feast on the best turkeys this Christmas with Aldi

Christmas is upon us so reinforce the table, elasticate your waistband and get yourself to Aldi.

Recently voted the top supermarket to buy your turkey this year by Which? readers*, Aldi’s turkey was given five stars for value for money .

Aldi’s festive range has plenty of options for families to enjoy this season and with prices starting at just £3.89 a kilo, there are plenty of options for every feast and budget.

Premium
For a show stopping centrepiece and at the top end of the festive range, the Specially Selected Exquisite Hand Finished, Free Range, Rumburgh Farm Bronze Turkey (£8.99 per kg/£44.95 per 5kg) and Specially Selected Fresh British Pure Bred Roly Poly Bronze Turkey (£6.99 per kg/£34.95 per 5kg) will look the part and have guests asking for more.

Aldi’s Specially Selected Fresh British Free Range Bronze Turkey (£5.69 per kg/£28.45 per 5.0kg) is a fantastic choice if it’s your turn to feed the five thousand this year without breaking the bank.
Mid-range
Smaller families need not look further than the Small Fresh Whole Turkey (£3.89 per kg / £17.46 per 4.49kg). With the huge savings customers can treat themselves to a few more Specially Selected Exquisite Mince Pies (£2.99 pack of 6).

Crown
Christmas turkey is the crowning glory of most festive meals, but if a full bird is too much (or you can’t face the leftovers) a turkey crown is the perfect choice. Aldi has plenty on offer starting at just £6.40 a kg (Small British Turkey Crown, 0.9-1.99kg / Medium British Turkey Crown, 2-2.99kg / Large British Turkey Crown, 3-4kg), and for a real jewel there is the Specially Selected Fresh British Free Range Bronze Turkey Crown (£11.99 per kg, 2-3kg).

100% of Aldi’s core fresh meat offering comes from Red Tractor assured suppliers; meaning customers can be reassured their fresh turkey choices have been farmed, prepared and regularly checked by independent experts to ensure their quality.

Alternative
Finally, if your gathering has a whole host of eclectic tastes, Aldi’s frozen Specially Selected Christmas Five Bird Roast (£5.69 per kg/£8.99 for 1.58kg) is the perfect choice to meet them all. With turkey, duck, chicken, goose and pheasant wrapped in bacon, who says you can’t please everyone?

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Which? is extremely well respected for helping its readers make the best purchasing decisions. Aldi being heralded as the top supermarket to buy turkey from this Christmas is real testament to our commitment to saving shoppers money, without compromising on quality – even during the festive period.”

*Which? ranked Aldi as the top supermarket to buy turkeys from. Survey of 2,293 shoppers

12
Dec

Aldi's insider's guide to Christmas

Pick up your Christmas showstoppers at astonishingly low prices at Aldi

As the pinnacle of the festive seasons draws ever closer, Aldi has created an insider’s guide to stocking up on your festive essentials and treats.

Cheese & Wine
Monday 12^th December

For those cold wintery nights in front of the fire where you may be craving a glass (or two) of your favourite red or white wine and cheese and crackers, Aldi has a wide selection of cheeses from all over Europe to temp you. From French cheeses such as Epoisses, Pont L’ Eveque, Bleu D’Affinois, Ossau Iraty and Chaource to Specially Selected Regional Blue Cheese sourced from Cornwall, Yorkshire, and Buxton at just £2.29 each, they say variety is the spice of life and at Aldi you can find an extensive selection at everyday low prices. For extravagant cheeses to treat yourself or your guests choose Aldi’s Specially Selected Large Baking Camembert with Fig, Pecan and Honey (£4.49) or the Rouzaire Brie with Truffle, a must have for any luxury cheeseboard.

Party Food
Monday 12^th December

Following the ever growing popularity of canapés, as one of the biggest food trends for special occasions, if you’re feeling peckish after your Christmas dinner or looking for some nibbles for New Year’s, why not show off with some charming canapés or fanciful finger food. Aldi offers a well-rounded collection of buffet style food suitable for family get togethers and embraces the ‘something for everyone’ statement with Specially Selected Smoked Salmon Blinis, British Pork Belly Squares, British Ultimate Cheeseburger Sliders, New York Pastrami & Pork Sliders, Mini British Pies and Slow Cooked British Lamb Kebab in Pitta available for just £2.99 each. Aldi also has the perfect pie to wow your guests with the Specially Selected Exquisite Jewelled Pie at (£14.99).

To finish up with some fizz and finesse Aldi offers Specially Selected Macaroons (£2.99) or Specially Selected Hand Finished Mini Desserts (£2.99) which are the ultimate finishing touches to a festive feast fit for a king.

The festive feast
Monday 19^th December

On to the main event featuring Aldi’s pedigree Specially Selected Exquisite Hand Finished, Free Range, Rumburgh Farm Bronze Turkey (£8.99 per kg) which will create the perfect centre piece for your Christmas banquet. Aldi’s most premium birds roam free in the grounds of a picturesque farm in Suffolk to give it the most succulent meat and flavour.

To accompany this exceptional bird, Aldi has a variety of scrumptious sides to complement your meal including Specially Selected Honey and Mustard Glazed Parsnips and Specially Selected Goose Fat Roast Potatoes for £1.79 each, Specially Selected Red Cabbage and Rainbow Vegetables with Herb Butter (£1.99), Specially Selected British Outdoor Bred Pork Chipolatas Wrapped in Smoked Dry Cured Bacon (£1.99) and Specially Selected Pork, Sage & Onion Stuffing Balls (£2.19).

In a survey conducted by Aldi*, almost 1 in 3 (32 per cent) of UK consumers admit they have at least one out of date Christmas food essential lurking at the back of their kitchen cupboards, with 60 per cent saying they would not reuse anything from the previous year. With Aldi’s everyday low prices you can re-stock your cupboard staples like Specially Selected Cranberry Sauce, Bread Sauce and Poultry Gravy all at just £1.49 each.

Seafood:
Wednesday 21^st December

With public approval increasing for the inclusion of seafood as part of festive feasting, Aldi has expanded its offering with some classic fishy show stoppers such as the Specially Selected Fresh Dressed Lobster (£14.99), Large Scallops (£5.99) and Scottish Salmon Terrine Diamonds (£5.99). The discounter also offer some bite size buffet treats like the Specially Selected Seafood Platter (£7.99). The discounter also has some seafood showstoppers including the Specially Selected Exquisite Rope Hung Smoked Scottish Salmon (Great price in-store) and Specially Selected Exquisite Scottish Smoked Salmon (£3.99) available in Mojito and Gin & Tonic.

Pick up some outstanding deals and mesmerising treats on Monday 12^th, 19^th and Wednesday 21^st December just in time for Christmas day.

All product information for the above mentioned products plus many more can be found in the brochure attached.

Notes to Editor:
*All stats from: Censuswide: 2,004 general consumers. 14.10.16 - 17.10.16

9
Dec

Aldi Launches Premium Anti-Ageing Skincare Range

Discount supermarket Aldi is kick-starting 2017 with the launch of Lacura Lacura VITACELL – a unique, anti-ageing skincare range – set to rival the most premium skincare products on the market.

The Lacura VITACELL products have been developed using the anti-ageing active ingredient, Complex TCR3®, which helps prolong the longevity of skin cells. The cellular activating ingredients within the Lacura VITACELL 24HR Cream De Luxe, Eye Cream and Serum Concentrate include; VITASOURCE™ - extracted from the Chinese plant Baicalin – which helps to protect the DNA during cell divisions, promoting young cells.

The dermatologically tested range also contains stem cells from sea plants to help improve the structure and elasticity of the skin from the inside.
The Lacura VITACELL 24HR Cream De Luxe (£6.99), VITACELL Eye Cream (£4.99) and VITACELL Serum Concentrate (£6.99) will be available in-store and feature online at aldi.co.uk for a limited time only.

Demand is set to be high as this exclusive Lacura VITACELL range launches as a Specialbuy on 2^nd February 2017.

Shoppers are encouraged to get their products early to avoid disappointment, because once they’re gone, they’re gone!

Aldi Lacura has received unprecedented success over the past couple of years, and has most recently scooped winner of the Best Own-Brand Range of the Year at the 2016 Beauty Awards for its Caviar Illumination Collection.

8
Dec

Become the Hostess with the ‘Boast’ess’

Proving you’re the host with the most is getting tougher as the Christmas entertaining stakes increase every year…and 2016 is no different.

Keeping up with the Jones’ can feel like a full time job, with British hosts feeling under pressure to unveil the best dressed tree, most extravagant Christmas lights, the trendiest yet most Christmassy jumper at the work Christmas party and the very best party table filled with exceptional quality food and drinks.

According to a survey by Aldi*, nearly 50 per cent of consumers said that the amount of social media boasts across Pinterest, Facebook and Instagram have increased pressure for them to wow their own guests with surprising and photogenic flourishes. Photos of flawless looking food from friends and family add fuel to the need to out-do and in fact, 90 per cent of those feeling the pressure will spend more time on creating striking tables full of exquisite food and drink this year.

Aldi is helping the nation with a range of high quality showstoppers that will boost discerning ‘host boasters’ without breaking the bank, particularly as of those surveyed, 60 per cent stated they would not reuse anything from Christmas last year.

The discount supermarket is offering a range of exceptional Christmas products for amazingly low prices to help consumers rise to the challenge. Whether it’s Specially Selected Exquisite Hand Finished, Free Range, Rumburgh Farm Bronze Turkey or the award winning Specially Selected Exquisite Prosecco Panettone - there is a range of products to make even the most hard-to-impress foodies swoon.

Products also include:
Ø Specially Selected Fresh British Whole Goose – great price instore from 19^th December. 1 in 10 people surveyed said they would be serving goose as an alternative to turkey this year.
Ø Aldi’s Specially Selected Vegetarian Roast and Specially Selected Mushroom, Brie and Cranberry Wellington – £2.99, 400g will be available in Aldi stores nationwide from 22^nd November. With new research suggesting that 20 per cent of 18 to 30 year olds are meat-free and with each generation more veggie than the last^{^[1]}, it’s likely to be a very popular choice this year.
Ø Specially Selected Exquisite Jewelled Layered Pie - £14.99,1.75kg. Aldi’s Specially Selected Exquisite Jewelled Layered Pie, is made with the finest cuts of outdoor bred British pork, chicken breast and pate. It is hand topped with juicy glazed cherries, dates, figs and apricots before being finished with a decorative golden sparkle.
Ø Specially Selected Rouzaire Brie with Truffle – £4.99, 310g - available in stores from 12^th December
Ø Specially Selected Exquisite British Charcuterie – £2.79, 60/70g - available in stores from 10^th December
Ø Specially Selected Exquisite Vintage Pudding - £9.99, 907g - available in stores from 13^th November. There are no signs of the UK’s love for Christmas pudding going stale - according to research by Aldi, 80 per cent of the nation will be buying a Christmas pudding this year…
Ø …However, for the 20% of people who said they won’t be buying a Christmas pudding, Aldi’s Specially Selected Exquisite Yule Log Cake – £9.99, 1.42kg will be available in stores from 8^th December

Drinks**
Ø Veuve Monsigny Champagne Brut - great price, in-store now. A bestseller and highly acclaimed award-winner from the small, consistently excellent Champagne house Philizot & Fils
Ø As gin enjoys a renaissance in the UK - sales broke the £1bn mark for the first time in 2015, up 25% since 2012[2] - Aldi anticipates high demand for the spirit and has responded with a collection of four premium gins to sit alongside its core range. ‘Old Tom’ style Gin Lane 1751 (£19.99), and Topaz Blue Premium Gin (£13.99), comparable to Bombay Sapphire which comes in at nearly double the price***. Shoppers can also bag a 29 per cent saving*** on consumer favourite Gin Mare (£27.99) when shopping at Aldi over Waitrose
Ø Aldi’s Ducastaing 1975 Armagnac (£24.99), a carefully distilled Armagnac with a distinctive note of white flowers, dried plums and cooked orange. The bottle is comparable to a 1975 Delford Freres Bas Armagnac which is priced at £89.97, presenting Aldi shoppers with a 72% saving**. Further gems include Chevalier 1989 Grande Champagne Cognac, a steal at just £29.99, Glen Marnoch 28 Year Old Single Malt Whisky - £39.99 and a Saint Germont Premium French Vodka at £15.99

**Available in stores nationwide and online at aldi.co.uk
***Retail comparisons below:

PRODUCT	ALDI PRICE	MARKET PRICE OF COMPARABLE DRINKS	SAVINGS
Glen Marnoch 28 Year Old Single Malt Whisky (70cl)	£39.99	Invergordon 28 Year Old Whisky £85.08 MasterOfMalt.com	£45.09 (53% saving)
Maynard’s 40 Year Old Tawny Port (70cl)	£29.99	Andresen 40-Year-Old Tawny Port Anniversary Edition NV £60 Laithwaites	£30 (50% saving)
Gin Mare Premium Gin (70cl)	£27.99	Gin Mare £39.50 Waitrose	£11.51 (29% saving)
Topaz Blue Premium Gin (70cl)	£13.99	Bombay Sapphire Gin £20.45 TheWhiskyExchange.com	£6.46 (31% saving)
Chevalier 1989 Grande Champagne Cognac (70cl)	£29.99	Ragnaud-Sabourin 1990 Grande Champagne £119.91 MasterOfMalt.com	£89.92 (74% saving)
Ducastaing 1975 Armagnac (50cl)	£24.99	1975 Delford Freres Bas Armagnac £89.97 VintageWineGifts.co.uk	£64.98 (72% saving)
Andre Vannier Chablis Grand Cru 2012 (75cl)	£19.99	Domaine Vrignaud Chablis Grand Cru Blanchot £37.62 GerrardSeel.co.uk	£17.63 (46% saving)

ENDS

*All stats from: Censuswide: 2,004 general consumers. 14.10.16 - 17.10.16
[1] Vegetarian Week, May 2016

[2] Mintel, December 2015

7
Dec

Sweet success for Aldi at International Drinks Awards

Christmas collection of sweet wines and ports were star performers, receiving two gold and eight silver medals
Aldi has won 225 awards for its drinks range in 2016 alone

(Wednesday 7^th December 2016, UK) Discount supermarket Aldi continues to impress industry experts with its drinks range, having scooped a total of 43 accolades at the prestigious International Wine Challenge.

Aldi was awarded 28 medals and was commended for 15 products. Aldi’s collection of sweet wines and ports, introduced for the Christmas period, were star performers - collecting seven medals in total, including golds for the Berton Vineyards Botrytis Semillon (£5.99) and Maynard's Late Bottled Vintage Port 2012 (£8.95).

2016 has seen Aldi introduce its largest ever collection of port, as shopper’s look for something special to celebrate the festive period. Created exclusively for Aldi by Barão de Vilar, a top quality port producer based alongside the River Douro in Portugal, the retailer’s Maynard’s port range boasts four different bottles, including an exclusive 40 year old vintage for just £29.99.

The International Wine Challenge is one of the world’s most respected drinks competitions, pitting the very best wines from around the globe against each other in a series of rigorous blind taste tests.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “The International Wine Challenge is one of the most highly respected awarding bodies in the industry and receiving 43 accolades is a testament to the work of our talented buyers and dedicated suppliers, who work tirelessly to deliver exceptional products at a great price.

“It’s great to see our sweet and fortified wines performing so well - the products have been exceptionally popular over the years with our customers during the festive period, and we are pleased to be offering our biggest port range to date this year.”

Aldi has had another impressive year with this latest set of results taking it’s medal count to 225 for its beers, wines and spirits range. This is the second gold medal this year for its Berton Vineyards Botrytis Semillon which triumphed at the International Wine and Spirits Challenge (IWSC) in October. The retailer was also awarded ‘Innovator of the Year’ at the IWSC awards earlier this month, as well as ‘Drink Retailer of the Year’ at the Quality Drinks Awards.

The full list of IWC Tranche 1 award-winning Aldi wines is as follows:

Gold
Berton Vineyards Botrytis Semillon
Maynard's Late Bottled Vintage Port 2012

Silver
St Stephan's Crown Tokaji Aszu 5*
Andre Vannier Chablis
The Exquisite Collection Limoux Chardonnay
De Bortoli Australian Show Liqueur Muscat 8 Year Old
Maynard's Late Bottled Vintage Port 1992
Iron Horse Barossa Shiraz
Philipe Michel Cremant Du Jura
The Exquisite Collection Rioja Reserva

Bronze
Original Series No.1 Stellenbosch Cabernet Merlot
Andre Vannier Chablis Premier Cru
The Exquisite Collection Clare Valley Riesling
The Exquisite Collection Fleurie
Lot 18 Baden Pinot Blanc
Jean Bouchard Beaune
Maynard’s 10 Year Old Tawny Port
Maynard’s 40 Year Old Tawny Port
Lot Series Douro Grande Reserva
Wrattonbully Shiraz
The Exquisite Collection Plan De Dieu
Valdobbiadene Prosecco Spumante Superiore Extra Dry
Moskato Rosé
Henri de Lorgere Pouilly Fumé
Sancerre Les Perrières
The Exquisite Collection Marlborough Sauvignon Blanc
The Exquisite Collection Clairette
Meadowhawk Vineyards Ancient Vines Zinfandel

Commended
Estevez Cabernet-Carmenere
The Exquisite Collection Hawke's Bay 'Merlot Malbec Cabernet'
Jean Bouchard Montagny Premier Cru
Lot 21 Argentinian Chardonnay
The Exquisite Collection Valpolicalla Ripasso Superiore
La Sogara Amarone
The Exquisite Collection Malbec
Estevez Reserva Pinot Noir
Lot 19 Series Old Vines Pinotage
The Exquisite Collection South Australia Shiraz
Caversham Cream Sherry
Moskato White
The Exquisite Collection Leyda Chilean Sauvignon Reserva
The Exquisite Collection Marsanne
The Exquisite Collection Muscadet Sevre et Maine

1
Dec

Aldi celebrates Team GB Rio success

Discount Supermarket launches celebratory fizz at official Team GB Ball

As the official Supermarket Sponsor of Team GB, Aldi will be providing the wine and Champagne at this year’s Team GB Ball, a black-tie celebration of Britain’s success at the Rio Olympics.

At the ball, which will be held on Wednesday 30 November, Aldi will launch a limited edition version of its multi-award winning Veuve Monsigny Champagne Brut, emblazoned with the Union Jack, to toast the athletes’ achievements. The commemorative fizz isn’t exclusive to the Rio Olympians; Aldi shoppers will also be able to celebrate in style as the bottle goes on sale in store as a Specialbuy the very next day, Thursday 1st December.

At the star studded celebration of Team GB’s success, Olympic heroes will enjoy Aldi’s Lot 18 Baden Pinot Blanc and The Exquisite Collection Hawke’s Bay Merlot along with Aldi’s specially created ‘Team GB’ champagne, as awards such as the ‘Olympian’s Olympian’ are handed out.

Tony Baines, Joint Managing Director for Corporate Buying at Aldi, comments: “It has been an incredible year for the sporting world and at Aldi we were very proud sponsors of Team GB at Rio 2016.

“It’s an honour to serve our award-winning champagne and wines to the ball’s attendees as they raise a glass to our Olympian’s triumph at this summer’s Games.”

Held at Battersea Evolution, London, the prestigious black tie event will be hosted by Tom Daley and Claudia Winkleman. Attended by Rio 2016 athletes, former medallists as well as high profile guests, the evening will be a truly memorable celebration.

Following the support at this year’s Olympic Games, Aldi has extended its commitment to the Tokyo 2020 Olympic Games.

The celebratory Team GB bottle will be available in stores nationwide from Thursday 1st December priced at £9.99, available while stocks last.

1
Dec

Aldi's Lacura Caviar Illumination range is winner at 2016 beauty awards

SELL OUT SKINCARE RANGE WINS BEST OWN-BRAND RANGE OF THE YEAR AS VOTED FOR BY READERS

It’s the £6.99 Caviar Day and Night Cream everyone has been talking about since the range hit shelves in October and now Aldi’s Lacura Caviar Illumination Range has scooped winner of the Best Own-Brand Range of the Year at the 2016 Beauty Awards.

Over a quarter of a million reader votes were cast across 36 product categories to determine this year’s 2016 Beauty Awards winners with Aldi picking up one of the most prestigious accolades.

In scientific studies Aldi’s Lacura Caviar Illumination Day Cream showed that skin hydration increased just four hours after use by up to 58 per cent, resulting in improved elasticity and smoother, silkier skin.

Following an unprecedented sell-out success at launch, Aldi’s Lacura Caviar Illumination Day and Night Creams continue to be the savvy beauty buys on everyone’s shopping list thanks to their luxurious, premium ingredients on sale at a competitively low price compared to other Caviar ranges available. The launch of the range prompted queues outside Aldi stores across the UK with thousands of shoppers eager to get their hands on these revolutionary new skincare products with sales of over 60,000 units recorded in one day.

Commenting on the win, Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said “There was an extraordinary demand for the Lacura Caviar Illumination Collection with most stores selling out on the first day it went on sale. Being awarded the Best Own-Brand Range of the Year at the Beauty Awards is testament to our commitment to providing premium quality skincare at low prices , and proves you can achieve beauty on a budget”

Hot off the heels of the win and Returning as a Specialbuy just in time for Christmas is the dermatologically tested Lacura Caviar Illumination Gift Set (£12.99), containing the Lacura Caviar Illumination Day Cream, Lacura Caviar Illumination Night Cream and two ampules of the Lacura Caviar Illumination 7 Day Intensive Treatments.

Also available as part of the range is the Lacura Caviar Illumination Eye Care Roll-On (£4.99). Handy in size, this luxurious eye care product contains liposome concentrate and hyaluronic acid to promote intensive hydration and reduce swelling and dryness around the eyes. The exclusive DNA-gel with caviar extract repairs skin texture and moisturises mature and dry skin.

Both The Lacura Caviar Illumination Gift Set and the Lacura Caviar Illumination Eye Care Roll-On will go on sale on 1^st December, for a limited time only.

Shoppers are encouraged to get their products early to avoid disappointment because, as with all Aldi Specialbuys, once they’re gone, they’re gone!

24
Nov

Aldi brings Christmas ad star 'Kevin the Carrot' to life to raise funds for Barnardo's

Kevin the Carrot Plush Toy available to buy for just £2.99

Following the launch of Aldi’s ‘The Amazing Christmas Carrot’ TV advert earlier this month, the discount supermarket is giving shoppers the chance to snap up their very own limited edition ‘Kevin the Carrot’ Plush Toy, available in stores and online from 24^th November with 100% of profits going directly to Barnardo’s.

Loveable character ‘Kevin the Carrot’ features as the star of Aldi’s 2016 Christmas advert, as it follows him along his journey through a lavish Christmas spread to meet Santa, all the while passing treacherous conditions before him.

Following the positive reaction to the TV ad, fans will now be able to pick up their very own plush Kevin toy from Aldi stores for just £2.99, with 100% of profits raised going directly to Aldi’s charity of the year, Barnardo’s, to help the most disadvantaged children across the UK.

Kevin the Carrot features as part of a wider Aldi Specialbuys November Toy Event, which includes a range of great gifts for kids, from Wooden Games Sets (£9.99) and Brainbox Games (£5.99) to Candy Catchers (£19.99) and Scramblebugs (£19.99). The full range will be in stores from 24^th November and available to order online. Shoppers will have to be quick though because as with all Specialbuys, once they’re gone, they’re gone!

24
Nov

“Ski for all”

Aldi launches first ever Specialbuys Ski Lessons at top UK resort

Discount Supermarket to offer Ski lessons, passes and equipment hire for just £74 for adults and £53 for kids at top UK Ski resort as part of its ‘Ski For All’ initiative
Adults can save up to 126% on ski essentials compared with market equivalents* available to buy in store and online
Customers can kit out the whole family for under £134**

Discount supermarket Aldi is staying true to its Everyday Amazing promise, by helping to make skiing accessible to all. Not only can you kit out a family of four in ski wear for less than £134**, Aldi is launching discounted ski lessons for the first time as part of its Specialbuys Ski offering, which includes its biggest ever range of quality ski gear and accessories to date, available from 27^th November while stocks last.

Available in store and online, adults can make a saving of 126% on ski essentials including a Ski Top (£4.99), Ski Trousers (£16.99) and Ski Jacket (£19.99), compared with market equivalents* and kids can be kitted out for just £24.97^***. In addition, as part of the discount retailer’s ‘Ski For All’ initiative, which aims to help make skiing more accessible for all, it has teamed with Britain’s most popular winter sports destination, CairnGorm Mountain, to offer discounted ski lessons. With 25% off, adults can get lessons for just £74 whilst kids lessons are 30% off at £53. Lessons will be hosted by top instructors and include ski passes and equipment hire available to purchase via the Cairngorm website.

Tony Baines, Managing Director for Corporate Buying at Aldi comments: “It is no longer a surprise that Aldi offers great quality affordable ski gear – it is something our customers recognise and have grown to expect each year, and so for this launch, we were keen to up the stakes with a larger range than ever before.

“What’s more, in our continuous bid to help make skiing more accessible to all, we are delighted to be offering something a little extra this year too, working with CairnGorm Mountain to offer Specialbuys Ski lessons for families.”

Martin Amos, Snow School Manager at CairnGorm Mountain says: “We fully support Aldi’s ‘Ski for All’ initiative and welcome their investment in our snow school to offer Specialbuys Ski lessons. Their quality ski gear helps families enjoy skiing for less and shows, just as we do, that a ski holiday needn’t cost the earth.”

Aldi’s extended Specialbuys Ski range boasts excellent quality products including thermals, mid-layers, an action camcorder and helmets, as well as a host of other great value apparel and accessories. The offering follows the success of its popular ski range launch in 2015, which saw over 1.2 million items of ski clothing and accessories sold.

Seasoned skiers can also enjoy huge cost savings this winter with Aldi’s Pro Ski range for adults and children, offering advanced protection even in the toughest of ski conditions. Featuring Ski Pro Jackets (£34.99), Ski Pro Salopettes (£29.99), Seamless Winter Sports Base Layers (£7.99), Children’s Snowboard Jackets (£14.99) and Children’s Snowboard Trousers (£9.99), the Pro range will be available in store and online from 12th January 2017, while stocks last.

*Here’s how Aldi’s Ski range stacks up against high street competitors:

ALDI (ADULTS)	MOUNTAIN WAREHOUSE (ADULTS)	GO OUTDOORS (ADULTS)
Men’s/Ladies’ Ski Top £4.99 Men’s/Ladies’ Ski Trousers £16.99 Men’s/Ladies’ Ski Jacket £19.99	Lightweight Zip Neck Top £34.99 Ski Pants £29.99 Ski Jacket £29.99	Midlayer Zip Top £11.99 Women’s Salopettes £30.00 Ski Jacket £30.00
TOTAL £41.97	TOTAL £94.97	TOTAL £71.99
% saved by shopping at Aldi:	Save 126% with Aldi	Save 76% with Aldi
ALDI (KIDS)	MOUNTAIN WAREHOUSE (KIDS)	GO OUTDOORS (KIDS)
Children’s Roll Neck Top £2.99 Children’s Ski Salopettes £8.99 Boy’s/Girls’ Ski Jacket £12.99	Meribel Kids Cotton Roll Neck Top £6.49 Softsell Kids Trousers £19.99 Kids Ski Jacket £29.99	Children’s Flow Form Top £10.00 Children’s Salopettes £30.00 Children’s Ski Jacket £20.97
TOTAL £24.97	TOTAL £59.47	TOTAL £60.97
% saved by shopping at Aldi:	Save 138% with Aldi	Save 144% with Aldi

Aldi’s Specialbuys Ski range is in stores and online from 27^th November and is available while stocks last

*Adult ski essentials include a Men’s/Ladies’ Ski Top (£4.99), Ski Trousers (£16.99) and Ski Jacket (£19.99)

**Whole family based on ski essentials for two adults and two children, for a total cost of £133.88

***Children’s ski essentials include a Boy’s/Girl’s Ski Jacket (£12.99), Children’s Roll Neck Top (£2.99) and Children’s Ski Salopettes (£8.99) - for a total cost of £24.97

24
Nov

Aldi launches healthier British lamb mince

With many thousands of people slimming down in preparation for the start of the ‘party season’, discount supermarket Aldi, will be delighting super slimmer’s across the country by launching a Reduced Fat, 100% British Lamb Mince.

Aldi’s new 10% fat mince, half the fat of standard mince, will be in stores as a Specialbuy from 24^th November, while stocks last.

In a study carried out by the Agriculture and Horticulture Development Board (AHDB)[1], it was revealed that opinions around lamb have improved throughout the past year, with more consumers thinking it is a flavoursome and versatile ingredient to use in a variety of dishes - and now healthy, too!

With the majority of lamb mince available in supermarkets containing 20% fat, the new Specialbuy will be aimed at customers looking to purchase a lighter meat without compromising on taste or quality. Aldi’s new 10% fat mince is produced from traditional cuts of lamb which are prepared by butchers using only the leanest parts of the muscle.

Customers will be able to enjoy a 400g pack of British Lamb Mince, a healthy and delicious meat to use when cooking their favourite pastas, pies and burgers, for just £3.29!

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “At Aldi, we are proud to offer customers the finest quality products at everyday low prices. The introduction of the Reduced Fat British Lamb Mince continues this commitment, as well as our dedication to supporting UK farms through the sourcing of British produce.

“Following the improved perceptions of lamb and through launching Aldi’s Reduced Fat Lamb Mince, we aim to offer our customers a healthy and delicious option using high quality, excellent value, British meat.”

Aldi’s November Specialbuy Reduced Fat British Lamb Mince is available in stores across the UK from 24^th November while stocks last.

Reduced Fat British Lamb Mince – £3.29, 400g
Available nationwide from 24^th November 2016, while stocks last

[1] Agriculture and Horticulture Development Board (AHDB) Consumer Insights “Value Pressure on Red Meat” report (2016). Accessed from http://www.ahdb.org.uk/consumerinsight/valuepressure.aspx

24
Nov

Aldi named Supermarket of the Year for Second Consecutive Year

Last night, discount supermarket Aldi was named Supermarket of the Year for the second year running by the most prestigious parenting and toddler awards, The Mother & Baby Awards 2017.

Judging in the awards involves over 1,300 real parents testing products and sharing their views, ensuring the Mother & Baby Awards truly represent the opinions of mums, toddlers and babies from across the UK.

Aldi scooped the prestigious Supermarket of the Year title in a category determined by readers of Mother & Baby Magazine. The win reflects the growing popularity of the supermarket’s Mamia baby and toddler range, which has seen total sales grow by 24.9%* this year.

Mamia nappies also scooped Gold for a second consecutive year in the award’s Best Disposable Nappy category, outperforming Pampers, Boots, Asda and Toujours in the process.

The quality and value of Aldi’s Mamia Wipes was also recognised in the awards, with its Sensitive Wipes winning Silver in the Best Baby Wipe category. They beat Pampers and Jackson Reece Kinder by Nature, which cost up to twice as much as Mamia.

Mamia Easy-Pants Size 6 also shared in the wins, with a Bronze in the Best Potty Training Product category, seeing off competition from Tesco Loves Baby range.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “We take great care in developing high quality products that parents can trust and which offer unbeatable value. Winning these awards mean a great deal to the Aldi team as the award’s real parent testing truly shows our Mamia range meets the needs of parents, toddlers and babies.

“We’re continuing to invest in Mamia with new products, such as Mamia Organic Baby Juice and Mamia BabySoft Fabric Conditioner, and are committed to upholding the high benchmark we’ve set ourselves, and which parents rely on to ensure the best for their young children.”

For more information about Aldi’s award-winning range, please visit: www.aldi.co.uk.

*Kantar Worldpanel data 52 w/e 6^th November

17
Nov

Aldi introduces this year's 'it'-Brit veg

The superfood revolution continues with the introduction of the latest British it-veg, Kalettes, to Aldi stores from Thursday 17th November for 89p, just in time for the festive season.

Kale took the food world by storm becoming an international ‘It-Veg’ overnight going on to dominate plates, Instagram feeds and worldwide fandom. Hidden in smoothies, layered in stir-fries, or roasted to crisps, Kale has certainly packed a punch.

Kalettes is set to follow suit, a natural hybrid of Kale and Brussels sprouts with small cabbage like flowering sprouts. Bursting with Vitamins C & B6*, Kalettes provide double the amount of both essential vitamins for the same weight as its parent plant, Brussels sprouts.

With a sweet and nutty flavour, soft stalks and delicate leaves, Kalettes are just versatile as its famous relative, Kale, lending itself perfectly to a variety of meals.

Prime Kalettes season is from November to March, so why not try substituting Brussels sprouts for Kalettes at Christmas, upping the nutritious ante in the most important meal of the year. All those vitamins make them the perfect remedy for the colder months, providing you with a great dose of mood and immune boosting goodness.

Tony Baines, Joint Buying Manager at Aldi said:

“At Aldi we pride ourselves on seeking out the best produce for our customers and we are excited to introduce new products like Kalettes to our range. Kalettes have gained a huge amount of interest and we are sure it will become a favourite among our customers especially given the amazing price.

“Aldi is a huge supporter of British and local producers, having signed the NFU’s Fruit and Veg Pledge in 2015, and we continue to honor this commitment”

Aldi was the first retailer to sign up to the NFU’s ‘Fruit and Veg Pledge’ highlighting a commitment to long-term and fair supply relationships, price certainty and seasonal British produce.
* http://www.kalettes.com/uk/faq/

17
Nov

Aldi launches its most premium drinks range to date

Discount Supermarket extends luxury offering in time for Christmas

Discount Supermarket Aldi is cutting the cost of premium drinks this Christmas with the launch of a luxury range of fine wines and spirits. The range starts at just £5.99[1] and includes products which are selling for up to 74% per cent less than market equivalents.

The indulgent range includes Aldi’s Ducastaing 1975 Armagnac (£24.99), a carefully distilled Armagnac with a distinctive note of white flowers, dried plums and cooked orange. The bottle is comparable to a 1975 Delford Freres Bas Armagnac which is priced at, £89.97, presenting Aldi shoppers with a 72% saving*. Further gems include Chevalier 1989 Grande Champagne Cognac, a steal at just £29.99, Glen Marnoch 28 Year Old Single Malt Whisky (£39.99) and a Saint Germont Premium French Vodka (£15.99).

As gin enjoys a renaissance in the UK, with a boom that shows no sign of slowing down (UK sales broke the 1 billion mark for the first time in 2015, up 25% since 2012), Aldi anticipates high demand for the spirit and has responded with a collection of four premium gins to sit alongside its core range offering.

This includes the ‘Old Tom’ style Gin Lane 1751 (£19.99), and Topaz Blue Premium Gin (£13.99), comparable to Bombay Sapphire which comes in at nearly double the price*. Shoppers can also bag a 29% saving* on consumer favourite Gin Mare (£27.99) when shopping at Aldi over Waitrose, where it retails for £39.50.

Wine lovers won’t miss out, as Aldi’s shelves feature a collection of exceptional bottles such as the Andre Vannier Chablis Grand Cru 2012 (£19.99), almost half the price of Domaine Vrignaud Chablis Grand Cru Blanchot, which retails at £37.62*. Further wines include the Chateau Saint Pierre Grand Cru Classe 2011 (£19.99) and a vintage Maynard’s 40 Year Old Tawny Port (£29.99). Aldi is renowned for its award-winning champagne and has has bolstered the offering of premium fizz with the award winning Veuve Monsigny Blanc de Blanc Champagne 2007 (£19.99).

Tony Baines Joint Managing Director for Corporate Buying at Aldi, comments: “We know that our customers will be looking for that little something extra during the festive season and it is a testament to the hard work of our UK buying team that we are able to offer our biggest premium range ever this year, without the hefty price tag.

“We work hard to maintain close supplier relationships who share our vision and passion to bring the very best products to our customers meaning that we always have quality drinks on our shelves, making Aldi a real destination for shoppers at this time of year.”

Aldi has continued to outshine the competition and was named ‘Supermarket of the Year’, ‘Multiple Wine Retailer of the Year’ and ‘Drinks Buying Team of the Year’ at this year’s Drinks Retailing Awards as well as receiving over 140 international product awards for its Beers, Wines and Spirits range in 2016 to date.

In January 2016, Aldi began capitalising on its status as one of the UK’s favourite places to buy wine with the launch of a new online shopping service, www.aldi.co.uk, allowing consumers to purchase award-winning, great-value wines at the click of a button. The online store now sells 11,000 bottles a week.
*Retail comparisons below:

PRODUCT	ALDI PRICE	MARKET PRICE OF COMPARABLE DRINKS	SAVINGS
Glen Marnoch 28 Year Old Single Malt Whisky (70cl)	£39.99	Invergordon 28 Year Old Whisky £85.08 MasterOfMalt.com	£45.09 (53% saving)
Maynard’s 40 Year Old Tawny Port (70cl)	£29.99	Andresen 40-Year-Old Tawny Port Anniversary Edition NV £60 Laithwaites	£30 (50% saving)
Gin Mare Premium Gin (70cl)	£27.99	Gin Mare £39.50 Waitrose	£11.51 (29% saving)
Topaz Blue Premium Gin (70cl)	£13.99	Bombay Sapphire Gin £20.45 TheWhiskyExchange.com	£6.46 (31% saving)
Chevalier 1989 Grande Champagne Cognac (70cl)	£29.99	Ragnaud-Sabourin 1990 Grande Champagne £119.91 MasterOfMalt.com	£89.92 (74% saving)
Ducastaing 1975 Armagnac (50cl)	£24.99	1975 Delford Freres Bas Armagnac £89.97 VintageWineGifts.co.uk	£64.98 (72% saving)
Andre Vannier Chablis Grand Cru 2012 (75cl)	£19.99	Domaine Vrignaud Chablis Grand Cru Blanchot £37.62 GerrardSeel.co.uk	£17.63 (46% saving)

[1] High-end dessert wine Berton Vineyards Botrytis Semillon, £5.99

11
Nov

Aldi celebrates record 'Quality Food & Drink' award wins

Aldi named Drinks Retailer of the Year
The retailer won more awards than any other supermarket

Discount supermarket Aldi has beaten stiff competition at this year’s Quality Food & Drink Awards to scoop a record 58 accolades at last night’s ceremony, including the prestigious Drinks Retailer of the Year Award for the second time in a row.

With 41 winning products, this year’s ceremony saw Aldi win more awards than any other retailer, rounding off a year of amazing success for the discounter, which has won over 300 awards and accolades to date in 2016.

Considered the most esteemed awards in the UK grocery sector, the Quality Food and Drink awards are recognised for their impartial and robust judging process.

Aldi’s Christmas products did incredibly well, securing wins for its Specially Selected Exquisite Jewelled Layered Pie, Specially Selected Exquisite Christmas Cake, and Specially Selected Salted Maple Fudge with Cornish Sea Salt – beating competition from Marks and Spencer, Tesco and Asda.

Aldi’s Glen Marnoch Speyside Single Malt Whisky excelled against Asda, Spar and Co-op in the Whisky and Bourbon category at the awards, while the Red Rye beat Marks and Spencer to be crowned best IPA, Gold Ale and Rest of the World Ale product.

Other wins included Aldi’s Specially Selected 30 Day Aged Sirloin Steak and Specially Selected Spicy Salami Pizza.

The supermarket also picked up 17 Highly Commended and Commended awards across the remaining food and drink categories.

Aldi’s triumphant haul didn’t end there as the retailer also won four awards at the Pizza and Pasta Association Awards last night for Best Frozen Pizza Multiple Retailer, Chilled Pizza Multiple Retailer and wins for its Sourdough Chicken and Chorizo Pizza and Specially Selected Filled Pasta, making it a truly successful evening for award wins.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “We’re thrilled to have won so many awards at this year’s Quality Food and Drink Awards. At Aldi, we’re committed to providing customers with top quality products at unbeatable prices, and the results of these awards are testament to this.

“Our products are sourced from some of the best food and drink producers in the world, and winning these accolades reinforces that shoppers can get everything they need at Aldi for a luxury Christmas this year.’’

The results come shortly after the Good Choice! Quality Food Awards announcement where Aldi won awards for its Specially Selected Infusion Tea Bags - Peppermint & Liquorice, Benefit Granola - Raspberry & Apple and Cacao Covered Goldenberries, as well as two Highly Commended and six Commended accolades.

For more information about Aldi’s award success, please visit https://www.aldi.co.uk/.

Results
Quality Food Awards:

Winners:
1.       Specially Selected Handcooked - Goats Cheese Beetroot Crisps
2.       Specially Selected Orkney Caramel Shortbreads
3.       Specially Selected Carrot Cake
4.       Specially Selected Granola - Super Berry
5.       Specially Selected Exquisite Yule Log
6.       Specially Selected Exquisite Jewelled Layered Pie
7.       Specially Selected Fudge - Salted Maple Fudge with Cornish Sea Salt
8.       Specially Selected Champagne Rhubarb
9.       Specially Selected Italian Antipasto
10.   Specially Selected Jewelled Giant Couscous
11.   Specially Selected Cullen Skink
12.   BLT Sandwich
13.   Fish Sushi Selection
14.   Specially Selected Outdoor Bred Dry Cured Oak and Beechwood Smoked Back Bacon
15.   Specially Selected 30 Day Aged Sirloin Steak
16.   Specially Selected Spicy Salami Pizza
17.   Baby Kale, Pak Choi & Baby Leaf Salad
18.   Specially Selected BBQ Marinade Tins

Highly Commended:
1.       Savour Bakes Flatbread Thins - Multiseed
2.       Specially Selected Oatcake Bites - Lockerbie Cheddar
3.       Specially Selected Croquembouche
4.       Specially Selected Exquisite Christmas Cake
5.       All Natural Sparkling Orange & Lemon Beverage
6.       The Fishmonger Seabass Fillet
7.       Edamame and Sugarsnap Snack Pot
8.       Specially Selected Apricot Conserves
9.       Specially Selected Duck Breast Fillets
10.   Specially Selected Bloody Mary Ketchup

Commended:
1.       Popouts - Sour Cream
2.       Craft Bloomer - Malted
3.       Turkey Parcel - Cranberry and Orange
4.       Specially Selected Prosciutto Cotto
5.       Specially Selected Salmon Pâté
6.       Specially Selected Moussaka
7.       Hoisin Duck Wrap

Quality Drink Awards:

Winners:
1.       Retailer of the Year
2.       Spill the Beans - Silver
3.       Red Rye – Winner
4.       Specially Selected Perfect Storm IPA – Silver
5.       Specially Selected Golden Ratio Golden Ale – Bronze
6.       All 4 One – Sliver
7.       Glen Marnoch Speyside Single Malt Whisky – Winner
8.       Glen Marnoch 12 Year Old Single Malt Whisky – Silver
9.       Glen Marnoch Highland Single Malt Whisky – Bronze
10.   Muscat Masterclass Australian Show Liqueur – Silver
11.   Iron Horse Barossa Valley Shiraz – Winner
12.   Exquisite Collection Malbec
13.   Wrattonbully Shiraz – Winner
14.   Callia Magna Malbec – Gold
15.   Doro Grande Reserva – Silver
16.   Exquisite Collection Cotes de Provence Rose – Winner
17.   Exquisite Collection Limoux Chardonnay – Winner
18.   Baden Pinot Blanc – Gold
19.   Argentinian Chardonnay – Silver
20.   Exquisite Collection Marlborough Sauvignon Blanc – Silver
21.   Veuve Monsigny Champagne Brut – Bronze
22.   Iron Horse Barossa Valley Shiraz – Gold
23.   Callia Magna Malbec – Bronze

28
Oct

Aldi launches new Cellsation skincare range

PREMIUM SKIN CARE RANGE for 50+ GOES ON SALE 1^st DECEMBER
DECREASES INTENSITY OF WRINKLES WHILST TIGHTENING CONTOURS
INCREASES SELF-RENEWAL OF SKIN CELLS
LIMITED SPECIALBUY RANGE – AVAILABLE IN STORE AND ONLINE

This December, just in time for Christmas, Aldi will launch Lacura Cellsation – a brand new, premium anti-ageing skincare range for mature skin.

Containing a rejuvenating red algae extract which promotes restructuring of the skin, the intelligent products offer several strong anti-ageing components including innovative narcissus extracts which improves the appearance of skin in just four weeks.

The Cellsation skincare range – featuring three must-have products – is the ultimate treat for women seeking to revitalise their skin for a more youthful appearance. Each product contains the highest quality plant-based power cells which are naturally gifted with highly effective components for youthful and firm looking skin. The yarrow extract helps to refine facial contours and improve skin elasticity, whilst the innovative Celligent technology promotes rapid regeneration of UV-related cell damage to fight the signs of ageing.

The high-performance range includes the Lacura Cellsation Cell Renewal Day Cream containing SPF 15, to protect skin against aging caused by sunlight exposure. While the formula has been proven to dramatically increase skin hydration and reduce wrinkle depth, the Lacura Cellsation Cell Renewal Night Cream has been found to accelerate cell renewal overnight and improve skin elasticity to achieve a healthy and radiant complexion in the morning.

The dermatologically tested Lacura Cellsation Deep Regenerating Serum improves skin elasticity and alleviates the occurrence and intensity of wrinkles whilst tightening contours.

The Lacura Cellsation Deep Regenerating Serum, Lacura Cellsation Cell Renewal Day Cream and Lacura Cellsation Cell Renewal Night Cream will retail at £6.99 each and will be added to Aldi’s popular Lacura beauty range on 1st December, for a limited time in store and online.

Shoppers are encouraged to get their products early to avoid disappointment because, as with all Specialbuys, once they’re gone they’re gone!

27
Oct

Desk the halls this festive season with Aldi's Christmas lights & decorations

Aldi’s biggest ever range of great-value Christmas lights and decorations are making their way into stores this November, helping Christmas-lovers brighten the home and get into the festive spirit. The range, which features 13 different sets of excellent-quality lights, will be available in stores and online from the 17^th November, while stocks last.

Christmas Lights

Complete with a timer and eight different light functions, these delicate 360 Icicle Lights (£19.99) are available in warm white, white and ice blue and will instantly add that festive feeling to the outside of your home.

Alternatively, Aldi’s 480 LED cluster lights (£16.99) are available in a selection of colours and feature a 10m cable adding a Christmas sparkle in the home even if there isn’t a plug socket close by.

These lights can be switched on or off from the comfort and warmth of the house with Aldi’s Remote Controlled Sockets (£17.99) or activated during periods of low light with Aldi’s Outdoor Socket with Dawn Sensor (£12.99).

For those who want to add a touch of individuality to their Christmas decorations, these mesmerising Twig Lights (£9.99) are guaranteed to create a ambient atmosphere. With 40 LEDs spread over 10 twigs, these beautiful lights are available in brown, black, or white.

Light the way for Santa Claus with these multi-action outdoor Christmas Pathfinders Lights (£14.99) – choose from Star, Santa, Tree or Ho Ho Ho designs to guide Santa to the front door.

For an additional festive twinkle where mains sockets aren’t a possibility, Aldi’s 50 LED Outdoor Battery Operated Lights (£3.99) will light up the garden for 6 hours at the same time every day and are available in antique gold, warm white or white designs.

Decorative Accessories

Create a Winter Wonderland with this Set of 3 Parcels (£14.99). Available in a choice of 4 designs, these elegant decorations feature warm white LEDS and an eight function controller, complete with timer.

Aldi’s LED Christmas Canvas (£3.99) is perfect for adding an extra sparkle to the wall this Christmas. Choose from four images; Winter Woodland, Festive House, Stag in the Snow or Santa (batteries included).

Create a charming Christmas street scene with these illuminated wooden buildings, adding a retro finish to a homemade grotto this festive season. Aldi’s Christmas Village Scene (£9.99) is available in four wonderful designs (batteries included).

Fill the home with festive spirit with this Christmas Candle Arch (£9.99). Choose from Santa Sleighs, Red Christmas Trees, Reindeers or Decorative Hearts to bring the festive cheer home.

Aldi’s Christmas Lights and Decorations ranges launch online from 10^th November and in stores nationwide on the 17th November and will be available while stocks last, but be quick because once they’re gone, they’re gone!

Aldi’s Christmas Lights and Decorations range is in stores and online on 17.11.16 and available while stocks last

Lights

Description	Price
360 Icicle	£19.99
240 Net Lights	£19.99
480 LED Cluster Lights	£16.99
360 LED Christmas Lights	£14.99
Christmas Pathfinder Lights	£14.99
24 Giant Icicle Lights	£14.99
10m Rope Light	£11.99
Twig Lights	£9.99
100 Faceted Cone Lights	£9.99
Berry Lights	£9.99
Decorative Garland Lights	£3.99
Battery Operated Lights	£3.99
50 LED Outdoor Lightchain	£3.99

Decorations

Description	Price
6ft Christmas Inflatable	£19.99
Set Of 3 Parcels	£14.99
Christmas Village Scene	£9.99
Christmas Candle Arch	£9.99
Light Up Christmas Characters	£7.99
Holly Effect Topiary Ball	£7.99
Christmas Light Up Globe	£7.99
Christmas Novelty Snowglobe	£4.99
LED Christmas Canvas	£3.99
Dancing Flame Candle	£3.99
2m Tinsel	£0.89

Sockets

Description	Price
Remote Controlled Sockets	£17.99
Outdoor Socket With Dawn Sensor	£12.99

27
Oct

Aldi launches hedgehog house in bid to save Britain's beloved bristly mammals

Discount supermarket Aldi is offering a helping hand to the dwindling hedgehog population with the launch of a great value Hedgehog House. Aldi’s Hedgehog House, available for just £7.99, offers a practical solution for homeless hedgehogs searching for a safe place to hibernate or rear their young, as well as a 68%[i] saving when compared to supermarket competitors, without compromising on build quality or materials.

On sale in store and online from 23^rd October and available whilst stocks last, Aldi’s Hedgehog House tackles the steady decline of the hedgehog population in recent years, which has fallen from an estimated 36 million in the 1950’s to less than one million today[ii].

Once a familiar sight in parks and gardens across the country, hedgehogs are not only reminiscent of the traditional British countryside but are the horticulturist’s best friend; happily grazing on slugs, beetles and caterpillars which would otherwise wreak havoc in the garden.

Aldi’s Hedgehog House is designed to not only offer shelter from the elements and predators, but a safe place for hibernation during the winter months. Available in two designs; an igloo or a hogitat, both options feature a waterproof roof and specially designed entrance to keep foxes and dogs at bay. These sturdy hedgehog houses should be placed in a quiet corner away from winds and human disturbance.

Tony Baines, Managing Director for Corporate Buying at Aldi comments:

“We’re proud to be offering this quality product at an affordable price and encourage anyone lucky enough to have a garden to do their bit and share it with a hedgehog.”

Aldi Specialbuys Winter Pet range will be available to buy online and in stores on Sunday 23^rd October, but you’d best be quick, as once they’re gone they’re gone!

Here’s how Aldi stacks up against Waitrose[1]:

ALDI	WAITROSE
£7.99	£24.99
% saved by shopping at Aldi:	Save 68% with Aldi

Aldi’s Winter Pet range is available to buy online and in stores 23^rd October and available while stocks last

Description	Price
Hedgehog House	£7.99

[i] Based on total % saved by shopping with Aldi compared to Hedgehog hogitat from Waitrose (http://www.waitrosegarden.com/product/_/hedgehog-hogitat/classid.2000020773/)

[ii] Research by The People’s Trust for Endangered Species (PTES)

21
Oct

Aldi UK CEO supports discount supermarket's baubles for Barnardo's campaign

Matthew Barnes creates his own Christmas baubles to inspire shoppers

Matthew Barnes, Aldi’s UK CEO, has lent his support and creativity to boost the discount supermarket’s Baubles for Barnardo’s Christmas campaign.

Aldi has created a unique Barnardo’s Baubles Kit (£1.99) to support the charity in its 150^th year. Each pack includes six, yet-to-be decorated, round or heart-shaped ceramic baubles with a pack of paint pots, glitter and string. The baubles go on sale in stores and online on 27^th October, with 100% of profits going to Aldi’s charity of the year, Barnardo’s, to help the most disadvantaged children across the UK.

Matthew Barnes has a design of his own to help raise awareness of the Baubles for Barnardo’s kit and encourage parents and children to give their Christmas trees the personal touch.

Matthew comments: “We’ve created this Christmas baubles kit as part of our on-going support for Barnardo’s, which is celebrating its 150^th anniversary this year.

“This is a fun activity that the family can get involved in this Christmas, and do some good for a very worthy charity, so we’re hoping everyone will join in and help us raise as much money as possible.”

Matthew joins an illustrious list of talented stars to have designed a bauble including Rio 2016 presenter, Helen Skelton. Helen has crafted six fun and festive baubles reflecting her own family life. “They’re fun to paint and I love that you can personalise them,” says Helen. “I based one design on my son’s footprints!”

Barnardo’s chief executive, Javed Khan said: “The festive season is a joyful time for most families, but for some it’s a very difficult time of the year. Some disadvantaged families, who we work with, may not be able to afford to join in the fun in the way most people take for granted.

“We are delighted to be a charity partner with Aldi. The money raised by sales of the Barnardo’s Baubles Kit will help ensure we are always here for the most disadvantaged children, young people and families.”

Aldi’s Baubles for Barnardo’s kit is available to buy in stores and online on 27^th October, and as with all Specialbuys, once they’re gone, they’re gone!

For further information, images or to request a sample, please contact the Aldi Baubles for Barnardo’s team on:
Baubles4barnardos@clarioncomms.co.uk
020 7479 0910

21
Oct

Aldi's Christmas baking buys

Aldi launches premium Christmas Baking range

With Christmas approaching a baking frenzy sweeping the nation, inspired Aldi shoppers can stock up on everything they need to create the perfect cake consistency with the new Specialbuys Christmas Baking range, in stores and online on 20^th October, available whilst stocks last.

Aldi’s quality Premium Stand Mixer (£149.99) takes all of the hard work out of preparing tasty puddings and savoury delights over the festive period. Perfect for foodie-lovers, it comes in a choice of colours including red, cream and champagne, and includes a stainless steel meat grinder, filler tray, sausage making attachments, three grinding discs and cookie making attachments.

This innovative Chop & Measure Scale (£12.99) is a great kitchen gadget, available in either a bamboo or tempered glass design. It features a large chopping board that doubles up as a set of scales, weighing ingredients of up to 15kg.

Baking enthusiasts can stay on trend this Christmas with Aldi’s functional and stylish Marble Effect Large Professional Bakeware (£6.99 each). Available in grey or black, shoppers can choose from a 12 or 24 cup muffin tin, an extra-large roaster or a 2-pack of small roasting tins. At such a great-value price they can pick up more than one!

Christmas baking will be made easy with this excellent-value Baking Assortment (£6.99) which includes a Pudding Steamer, Cookie and Mince Pie Kits. Little ones will love learning to bake using these festive-themed kitchen tools.

Cake makers can use Aldi’s Christmas Single Oven Gloves (£2.99) to remove their tasty treats from the oven in these 3-layer Teflon platinum coated Premium Baking Tins (£9.99)

Aldi’s Winter Warmers (£1.99) cookery books will provide a variety of foodie inspiration and the Meal Planner & Recipe File (£2.99) is perfect for keeping hold of favourite recipes – to revisit again and again.

Aldi’s Specialbuys Christmas Kitchen range is available in stores nationwide from 20^th October and to pre-order online at www.aldi.co.uk from 13^th October but be quick, as with all Specialbuys, once it’s gone it’s gone!

21
Oct

New Aldi caviar exclusives set to hit shelves in time for Christmas

A TRIO OF LACURA CAVIAR ILLUMINATION TREATS GO ON SALE 1^ST DECEMBER
THE ULTIMATE PRE-CHRISTMAS SNOW ALGAE SKIN PICK ME UP
RESTORES COLLAGEN LEVELS AND IMPROVES SKIN ELASTICITY
LIMITED SPECIALBUY RANGE – AVAILABLE IN STORE AND ONLINE
Visible results within 1 hour

Following the unprecedented sell-out success of Aldi’s Lacura Caviar Illumination range in October last year, which became one of the most successful Specialbuys to date, the discount supermarket is set to introduce the new Lacura Caviar Illumination Super Lift Kit and Lacura Caviar Illumination Eye Care Roll-On this Christmas.

The all new Caviar Illumination Super Lift Kit contains soy phyto placenta extract and bio peptide which are both naturally gifted with highly effective components for youthful and firm looking skin.

Teamed with caviar extract, the Super Lift Kit helps to restore collagen levels and improves skin elasticity by penetrating deep into the skin. Included within the kit are four 6ml Super Lift Gel sachets, an application brush and preparation tub.

Containing natural caviar extracts, this exclusive Lacura Caviar Illumination product offers many high powered anti-aging actives which aid the acceleration of skin regeneration.

Also new to the product range for 2016 is the Lacura Caviar Illumination Eye Care Roll-On. Handy in size, this luxurious eye care product contains liposome concentrate and hyaluronic acid to promote intensive hydration and reduce swelling and dryness around the eyes. The exclusive DNA-gel with caviar extract repairs skin texture and moisturises mature and dry skin.

Returning as a Specialbuy this Christmas, is the dermatologically tested Caviar Illumination Gift Set, containing the Lacura Caviar Day Cream which scientific studies have shown increases skin hydration just four hours after use by up to 58 per cent, resulting in improved elasticity and smoother, silkier skin.

Also included in the gift set is the Lacura Caviar Illumination Night Cream which provides your skin with deep moisture whilst you sleep, and two ampules of the Lacura Caviar Illumination 7 Day Intensive Treatment which is suitable for all skin types. The treatment offers an ideal anti-aging solution for dry, delicate skin.

The Lacura Caviar Illumination Eye Care Roll-On will retail at £4.99 and both the Caviar Illumination Super Lift Kit and Caviar Illumination Gift Set will retail at £12.99 each. All three products will be added to Aldi’s premium Lacura beauty range on1st December, for a limited time only.

Shoppers are encouraged to get their products early to avoid disappointment because, as with all Specialbuys, once they’re gone, they’re gone!

13
Oct

Terrific toys at Aldi in time for Christmas

Parents and toy lovers need look no further than Aldi for the perfect gift this Christmas. Aldi’s Specialbuys Toy Range, in stores and available online from 27^th October, boasts everything from great value FSC® certified wooden toys to super sporting equipment and treats for tiny tots.

This beautiful Wooden Doll’s House (£29.99) is sure to be a truly magical gift. It comes with three floors, a lift up roof, and is purposefully crafted to allow for simple assembly. Complete with Aldi’s 20-piece furniture set (£12.99) little ones will have everything they need to start playing house this Christmas.

Featuring a microwave, oven, hobs, chalk board and sink, this bright and colourful Large Wooden Kitchen (£29.99) is perfect for budding chefs. Plus, paired with Aldi’s quality Wooden Kitchen Accessories (£9.99), little ones will have all the mod-cons they’ll need to cook up an imaginary feast, with a choice of a toaster, pots and pans, coffee machine, afternoon tea, breakfast tray and baking set.

Aldi’s high-quality Wooden Market Stall (£34.99) is just the thing for mini-shopkeepers. Boasting a range of fruit and veg and swivelling shelves and pallets, it is perfect for helping them to recreate a real life market experience.

Aldi’s great-value Wooden Rocking Horse (£27.99) is a true classic and this wonderfully quirky Wooden Rocking Caterpillar (£27.99) is ideal for those looking for something a little different.

Aldi’s modern Wooden Railway (£14.99) and Road Sets (£14.99) both come complete with an expertly crafted array of wooden vehicles and are fantastic toys for little ones to open under the Christmas tree.

Parents can also get their hands on lots of super sporting equipment in Aldi’s October Toy Event. Footballer fanatics will also love the 4ft Football Table (£39.99) and Super Dimple Football (£4.99), while aspiring boxers can get some practice in with Aldi’s Boxing Set (£8.99).

Aldi’s Pre-School range includes everything from Sing Along Padded Books (£2.49), Snakes and Ladders (£6.99), Kid’s Puzzles (£2.99) and Soft Disney Toys (£4.99) to Licensed Drinkware (£3.49) and My First Ready Beds (£22.99).

Aldi’s October Toy Event has everything truly wrapped up for Christmas with its range of wooden toys, sporting equipment and pre-school toys, available to pre-order online from 20^th October and in stores from 27^th of October. Shoppers should be quick, once they’re gone, they’re gone!

Aldi’s Wooden Toys – on sale 27^th October

Wooden Market Stall	£34.99
Wooden Dolls House	£29.99
Large Wooden Kitchen	£29.99
Wooden Rocking Horse/Caterpillar	£27.99
Double Sided Easel	£19.99
Wooden Fire Station/Rocket	£17.99
Wooden Railway/Road Set	£14.99
Wooden Dolls House Furniture	£12.99
Wooden Kitchen Accessories	£9.99
Wooden Toys	£8.99
Wooden Jigsaws	£6.99
Barnardo's Bauble	£1.99

Aldi’s Sports Toys – on sale 27^th October

Zinc Volt 80 Electric Scooter	£74.99
4ft Football Table	£39.99
2 In 1 Pop-Up Target Goal	£14.99
Boxing Set	£8.99
Super Dimple Football	£4.99

Aldi’s Pre-School Toys – on sale 27^th October

My First Ready Bed	£22.99
Buddy Light	£9.99
3 In 1 Games Compendium	£8.99
Snakes & Ladders	£6.99
Soft Disney Toy	£4.99
Pre-School Character Vehicles	£4.99
Jigsaw Books	£3.99
Licensed Drinksware	£3.49
Die Cast Car Set	£3.49
Doodlepedia	£2.99
Kid's Puzzles	£2.99
Moonlight Kids Story Book	£2.99
Sound Board Books	£2.99
Sing-Along Padded Books	£2.49
10pk Panasonic Batteries	£2.49

6
Oct

Aldi set to REEL in customers with new chilled seafood lines

Discount supermarket, Aldi is extending its seafood range in time for Seafood Week (7-16^th October) with exciting new lines, that will include premium delicacies such as mussels and crayfish available in selected stores from 28^th September.

The new launches will include premium Specially Selected Black Tiger Prawns (£3.75), Specially Selected Kiln Smoked Rainbow Trout (£2.99), alongside The Fishmonger Breaded Fish Family Pack (£2.99), Beer Battered Cod (£2.49), Smoked Haddock or Cod (£2.99) and Kippers with butter (99p). The range will also include Seafood Company Mussel Meal (75p) and Crayfish Tails (£2.79).

As a testament to the high standard and quality of the seafood range, Aldi’s Seabass Fillets won silver at the Grocer Own Label Awards 2016 and were awarded one star at the Great Taste Awards 2016, joining The Fishmonger Cod Fishcakes that also won silver at the Grocer Own Label Awards 2016.

YouTube chef, Ian Haste, comments: “We should all be eating more fish, it’s crucial for our brains, bones and body.

“Many fish options are loaded with nutrients, plus high in protein, vitamin D and omega-3 fatty acids; it’s great that Aldi has added these new lines to its range, making quality, great tasting fish affordable and accessible to everyone.”

Aldi’s new seafood lines will be launching in stores from the end of September to early October (Wednesday 28^th September and Wednesday 12^th October) just in time for Seafood Week from 7-16^th October.

See below Aldi’s inspirational fish recipe ideas to liven up your meals this Seafood week:
·         https://www.aldi.co.uk/mediterranean-fish-bake/p/000000039298900
·         https://www.aldi.co.uk/grilled-or-baked-sea-bass/p/000000007517400
·         https://www.aldi.co.uk/asian-tuna/p/000000021118300
·         https://www.aldi.co.uk/fish-pie/p/000000093912700

Alternatively why not visit Aldi’s Youtube channel, The Taste Kitchen, for great tips on cooking fish and getting those much needed health benefits into your diet: (www.aldi.co.uk/taste-kitchen)

-ENDS-
Product information

The Fishmonger Breaded Fish Family Pack – £2.99, 600g
Seafood Company Mussel Meal – 75p, 120g
The Fishmonger Beer Battered Cod – £2.49, 300g
The Fishmonger Kippers with butter – 99p, 200g
Crayfish Tails – £2.79, 120g
These are new products available in selected stores from 28^th September

Specially Selected Black Tiger Prawns – £3.75, 150g
Specially Selected Kiln Smoked Rainbow Trout – £2.99, 125g
The Fishmonger Smoked Haddock in a Cheese Sauce – £2.85, 380g
The Fishmonger Smoked Cod – £2.85, 380g Available in Parsley Sauce or Tomato and Chorizo Sauce
These are new products available in selected stores from 12^th October

6
Oct

Aldi launches Artisan British cheese range

Discount supermarket Aldi has extended its range of award-winning products with a selection of high quality, British cheeses carefully crafted by artisan producers. The new lines will be launching in stores across the UK from 28^th September with prices starting from as little as 99p!

With new research revealing that 45% of Brits* now buy soft cheeses such as Camembert and Goat’s Cheese at least once a month, there is little doubt that Aldi’s new range - comprising Cornish and artisan regional cheeses - will prove a hit with customers.

Specially selected by Aldi’s expert cheese buyer, the new range is sourced from creameries across the country, who employ traditional cheese making methods that go back centuries and have been refined over decades.

From cloth bound mature Cheddar cold-smoked over locally sourced oak chips in Devon and a crumbly Lancashire made using a closely guarded secret culture developed at a family-run farm to a cave aged British goats cheese sourced from Dorset, the launch of the new expertly crafted cheeses reinforce Aldi’s commitment to supporting local suppliers from across the country, making exceptional quality products accessible to all.

To coincide with the launch, a survey commissioned by Aldi showed that almost one third of shoppers have changed their habits to include more premium foods than 12 months ago*, with Aldi sales data showing an increase in sales of premium products like Prosecco and salmon**. With this shift in consumer habits, Aldi is dedicated to exceeding its customers’ needs by offering a larger premium range, for the same everyday low prices.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “At Aldi we are committed to supporting British farms and offering exceptional quality products at unbeatable prices.

“Our extended range of artisan cheeses continues this promise with some of the finest cheeses, from a selection of the UK’s best producers, available to our customers. ”

Product Information:

Specially Selected Trevarrian Cornish Brie – £0.99, 200g
This is a core range product available in stores nationwide from 28^th September 2016.

Specially Selected Trevarrian Cornish Camembert – £0.99, 200g
This is a core range product available in stores nationwide from 28^th September 2016.

Specially Selected Trevarrian Cornish Goat’s Cheese – £0.99, 70g
This is a core range product available in stores nationwide from 28^th September 2016.

Specially Selected Artisan Regional Quickes Mature – £2.99, 250g
This is a core range product available in selected stores from 12^th October 2016.

Specially Selected Artisan Regional Quickes Mature Smoked – £2.99, 200g
This is a core range product available in selected stores from 12^th October 2016.

Specially Selected Artisan Regional Appleby’s Double Gloucester– £2.99, 200g
This is a core range product available in selected stores from 12^th October 2016.

Specially Selected Artisan Regional Yorkshire Fettle – £2.99, 150g
This is a core range product available in selected stores from 12^th October 2016.

Specially Selected Artisan Regional Swaledale – £2.99, 200g
This is a core range product available in selected stores from 12^th October 2016.

The Cheese Emporium Dewlay Crumbly Lancashire – £1.25, 250g
This is a core range product available in selected stores from October 2016.

The Cheese Emporium Belton Crumbly Cheshire – £1.25, 250g
This is a core range product available in selected stores from October 2016.

The Cheese Emporium Belton Crumbly Wensleydale – £1.25, 250g
This is a core range product available in stores nationwide from 28^th September 2016.

The Cheese Emporium Dewlay Double Gloucester – £1.25, 250g
This is a core range product available in stores nationwide from October.

6
Oct

Ghoulishly good gear

Aldi’s Specialbuys Halloween range available from the 6^th October

Wicked witches, ghoulish ghosts and scary skeletons need look no further than Aldi this Halloween. Aldi’s Specialbuys range, in stores nationwide and online from the 6^th October, has everything required for a hair-raising Halloween, including costumes, decorations and partyware.

Spine-tingling outfits
For a boo-tiful Halloween, check out Aldi’s creepy costumes, including a Children’s Dressing Up Set (£4.99) available in a witch, bat or scary skeleton design. Adults can also join in the fun, with an Adults’ Halloween Costume, a devilishly good steal at just £7.99 making it easy to transform into a Witch, Vampire or Skeleton.

The range also includes a Spooky Face Paint Kit (£3.99), Children’s Halloween Boppers Spectacles (£1.79) and a Halloween Mask Book (£1.99) with a variety of masks which are easy to colour in and pop-out.

Once kitted out and suitably scary, Aldi’s Trick or Treat Tins (£1.79) and Halloween Treat Bag (£2.49) will keep candy-collectors happy this year.

Ideal for trick or treaters, Aldi has Swizzles Trick or Treat Tub Sweets (£4.99), Dominion Lollipops (79p), Screme Egg’s (33p) and Scary Chocolate Shapes (49p) available in all sorts of scary shapes such as eyeballs, ghosts and pumpkins.
From sweet Soreen Toffee Apple and Chocolate and Blood Orange Lunchbox Loaves (99p) to savoury Hobgoblin Hand Cooked Crisps (99p), Aldi has nothing but tasty treats on offer for a spooktacularly yummy Halloween for the whole family.

Haunted House
Transform cosy rooms into spooky spaces with Aldi’s Animated Decorations (£8.99) and Hanging Decorations (£3.99) including a rocker, prisoner or skeleton as well as Aldi’s Halloween Webs & Clings (£0.89), that will create the spookiest of atmospheres, sure to make anyone jump.

These quality Halloween Inflatable Characters (£12.99), complete with LED lights will turn any house into a terrifying destination and are available in a Ghost, Dracula, Black Cat or Pumpkin design.

Welcome trick or treaters with Aldi’s Musical Door Knockers & Skeletons (£7.99) which sing, light up and are sure to scare the wits out of any visitors – that is, if they’re brave enough to knock!

Create a spooky atmosphere at this year’s Halloween bash using LED Tealights & candles (£2.49) around the house and Decorative Lights (£3.99) for haunted hallways. Don’t forget Aldi’s Halloween Ceramic Tableware (£6.99) and Drinkware (£2.99) – just the thing for devilishly delicious dinner parties. Aldi’s Assorted Partyware (£0.89) is a great-value selection of plates, napkins and table cloths, ensuring no mess when kids tuck into their fearsome favourites.

Aldi’s Specialbuys Halloween range is available in stores nationwide and online on the 6^th of October and Aldi’s food Specialbuys are available in store on 6^th and 16^th October, but be quick, as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Halloween range is available in stores and online on the 6^th October and available while stock last

KH	72618	Halloween Inflatable Characters	£12.99
KRZ	72793	Halloween Animated Decorations	£8.99
KRZ	72626	Musical Door Knockers & Skeletons	£7.99
LM	71633	Adults Halloween Costume	£7.99
KRZ	72886	Halloween Ceramic Tableware	£6.99
LM	73368	Ladies Halloween T-Shirt	£5.99
LM	66325	Children's Dressing Up Set	£3.99
KH	73494	Halloween Hanging Decorations	£3.99
LS	71801	Spooky Face Paint Kit	£3.99
KH	72605	Halloween Decorative Lights	£3.99
KRZ	67748	Halloween Drinkware	£2.99
KRZ	61273	LED Tea lights & Candles	£2.49
LM	71756	Children’s Halloween Long Sleeve T-Shirt	£2.49
LM	72388	Halloween Treat Bag	£2.49
LM	73064	Halloween Mask Book	£1.99
LM	72575	Children’s and Ladies Halloween Tights	£1.99
KRZ	67600	Trick Or Treat Tins	£1.79
LM	72293	Children’s Halloween Boppers Spectacles	£1.79
JH	70270	Safety Matches	£0.99
LM	73320	Halloween Sticker Book	£0.99
KH	72606	Halloween Webs & Clings	£0.89
KRZ	66499	Assorted Partyware	£0.89
	68233	Hobgoblin Hand Cooked Crisps	99p
	71990	Soreen Toffee Apple Lunchbox Loaves	99p
	71991	Soreen Chocolate and Blood Orange Lunchbox Loaves	99p
		Swizzles Trick or Treat Tub Sweets	£4.99
	68049	Dominion Lollipops	79p
	68058	Scary Chocolate Shapes	49p
	74339	Screme Egg	33p

6
Oct

Revive your style with Aldi's autumn range

Aldi to launch Autumn fashion range
Range presents a saving of up to 60% versus high street competitors*[1]

Aldi is set to attract style-conscious shoppers with an inspiring new collection of on-trend, autumnal fashion pieces which a strong style nod to 70’s trends. And with prices starting from just £2.99, the range takes on high-street rivals presenting a saving of up to 60% when compared to leading stores.

The autumn fashion range, which includes on-trend Men’s and Ladies’ Quilted Jackets (£16.99), Ladies’ Chelsea Boots (£14.99), a Ladies’ Faux Fur Gilet (£14.99) and fantastic value accessories such as a Ladies’ Felt Hat (£7.99) and Men’s Autumn Belts (£4.99) are in stores nationwide and online now.

Aldi shoppers will not be disappointed with the discount retailers’ offering that will help them to ‘get the Chelsea look’ this season without breaking the bank. The range offers customers the chance to update their wardrobe with quality on-trend essentials at amazing value prices.

Here’s how Aldi’s Men’s and Womenswear stacks up against high street competitors:

Aldi	H&M	Next
Ladies’ Faux Fur Gilet £14.99 Ladies’ Chelsea Boots £14.99 Ladies’ Saddle/Tote Bag £12.99 Ladies’ Felt Hat £7.99	Faux Fur Waistcoat £29.99 Ladies’ Chelsea Boots £24.99 Shopper Bag £14.99 Felt Hat £19.99	Faux Fur Waistcoat £40.00 Chelsea Ankle Boots £35.00 Structured Tote Bag £26.00 Grey Marl Fedora Hat £22.00
TOTAL £50.96	TOTAL £89.96	TOTAL £123.00
% saved by shopping at Aldi:	Save 43% with Aldi	Save 59% with Aldi

Aldi	H&M	Next
Men’s Artisan Boots £19.99 Men’s Quilted Jacket £16.99 Men’s Brushed Cotton Shirt £8.99	Chukka Boots £39.99 Men’s Quilted Jacket £39.99 Checked Flannel Shirt £14.99	Brown Borg Boots £42.00 Quilted Bomber Jacket £50.00 Window Pane Shirt £22.00
TOTAL £45.97	TOTAL £94.97	TOTAL £114.00
% saved by shopping at Aldi:	Save 52% with Aldi	Save 60% with Aldi

Tony Baines, Managing Director for Corporate Buying at Aldi comments: “Shoppers are looking to update their wardrobes at this time of the year and we’ve tapped in to the latest high-street trends to offer our customers a great-value range that doesn’t compromise on style.”

The full Autumn Fashion range is in stores nationwide and online now. Fashionistas will have to be quick though because, as with all Specialbuys, once it’s gone, it’s gone.

Aldi’s Autumn Fashion range is in stores and online now and available while stocks last

Men’s Artisan Boots	£19.99
Men’s Quilted Jacket	£16.99
Ladies’ Quilted Jacket	£16.99
Ladies’ Chelsea Boots	£14.99
Men’s Waffle Jumper	£14.99
Ladies’ Colour Block Cape	£14.99
Men’s Gilet	£14.99
Ladies’ Faux Fur Gilet	£14.99
Ladies’ Saddle/Tote Bag	£12.99
Men’s Cord Trousers	£9.99
Men’s Cargo Trousers	£9.99
Ladies’ Checked Shirt	£9.99
Ladies’ Plaid Shirt	£8.99
Men’s Brushed Cotton Shirt	£8.99
Men’s Pyjamas	£7.99
Ladies’ Autumn Jeans	£7.99
Ladies’ Felt Hat	£7.99
Men’s Henley T-Shirt	£6.99
Ladies’ Long Line Top	£5.99
Men’s Memory Foam Slippers	£4.99
Men’s T-Shirt Twin Pack	£4.99
Ladies’ Memory Foam Slippers	£4.99
Ladies’ Ribbed Polo Neck	£4.99
Men’s Jersey Hipster	£4.99
Men’s Autumn Belts	£4.99
Ladies’ Skinny Belt 3 Pack	£4.49
Ladies’ Leggings	£3.99
Ladies’ 5 Pack Socks	£3.99
Men’s Cotton Rich Socks	£3.99
40 Denier Opaque Tights 3 Pack	£2.99
Umbrella	£2.99
Thermal Socks	£1.99

[1] Based on average % saved on Men’s and Ladies’ products by shopping at Aldi compared to Next

6
Oct

Lacura cosmetics are back!

Make-up lovers will be pleased to know that Aldi’s popular Lacura cosmetics range is back in stores on 3^rd November. With prices starting from just £1.99, Aldi’s cosmetics will make perfect stocking fillers this Christmas.

Lacura CC Colour Correcting Sticks (£4.99) (New)
Perfect for correcting redness, dark circles and to conceal, the 3-pack Lacura CC Colour Correcting Sticks harmonise with each other to create a natural, matt finish. The Green Stick neutralises skin redness and small veins for an even complexion and radiance while the Rose Stick balances out dark circles and shadows under the eyes. The Concealer covers impurities on the skin for an even, flawless appearance.

Lacura Beauty Mineral Powder (£3.99)
Combining flawless coverage of a foundation with the silky consistency of a loose powder, the Lacura Beauty Mineral Powder with integrated natural brush, leaves the complexion looking fresh and smooth. The creamy texture with special mineral pigments adapts perfectly to the skin to visibly balance out irregularities and leave skin feeling soft. Available for light, rosy and darker skin tones.

Lacura Eyeliner Pencil (£1.99)
These amazing value eyeliners are available in Emerald, Black and Smoke. The handy blending sponge can be used to help perfect a ‘smokey’ look.

Lacura Eyebrow Pencil (£1.99)
The Lacura Eyebrow Pencils come in two shades: Blonde and Brunette and can create a bold or subtle brow. The pencils both come with an easy to use shaping brush which is perfect for taming and shaping brows before filling them with the pencil.

Lacura Mascaras (£2.49)
Aldi has a great range of mascaras that are ideal to add volume, fullness and length to eyelashes.

The particularly soft, creamy formula of the Lacura Beauty Magic Curl Mascara is easy to apply to achieve full and defined lashes. The brush and texture create intensive, curved eyelashes so you can say goodbye to eyelash curlers.

For a thick and dramatic look, use the Lacura 3D-Effect Mascara. The brush on is specially adapted to the mascara’s texture, making sure that every lash is captured by the wand. This mascara will add curve, fullness and length to lashes, leaving you with a three-dimensional and eye-catching look.

For voluminous and irresistible eyelashes, try the Lacura Volume Sensational Mascara. The brush reaches every lash creating sensational volume, optimal sweeping and breath-taking length. The soft, creamy texture of the mascara ensures lashes are perfectly separated, without clumping.

To get your hands on the latest cosmetic range from Aldi before Christmas, head to your nearest store on Thursday 3^rd November to avoid disappointment because once they’re gone they’re gone!

30
Sep

Aldi crowned 'Supermarket of the year'

Aldi wins prestigious ‘Supermarket of the Year’ award second time in a row at the Retail Industry Awards
Aldi wins three awards including ‘Fresh Produce Retailer of the Year’ and ‘Fresh Flower Retailer of the Year’
The discount supermarket celebrates its most successful year to date beating competition from retailers including Waitrose, Tesco and Lidl

Last night, discount supermarket Aldi beat off stiff competition to once again win the prestigious ‘Supermarket of the Year’ accolade at the esteemed Retail Industry Awards, judged by an independent panel of industry experts.

The supermarket was also named ‘Fresh Produce Retailer of the Year’ and ‘Fresh Flower Retailer of the Year’ at the 21st annual awards, outperforming competitors Waitrose, Asda, The Co-operative and Marks & Spencer. The award wins follow Aldi’s recent announcement declaring its major new £300m investment plan in stores across the UK.

Aldi won more awards than ever before, making 2016 the retailer’s most successful year at the Retail Industry Awards. 2016 has been an impressive year overall for awards for Aldi, with other notable wins including ‘Grocer of the Year’ at the Grocer Gold Awards and ‘Multiple Retailer of the Year’ at the FPC Fresh Awards.

The Retail Industry Awards, one of the most prestigious in the country, awarded Aldi in recognition for its various achievements and longstanding commitment to delivering products of the highest quality at the best possible price to its customers.

Jonathan Neale, Joint Managing Director of Corporate Buying, Aldi UK, said: “We are thrilled to have won ‘Supermarket of the Year’, ‘Fresh Produce’ and ‘Fresh Flower Retailer of the Year’ at the Retail Industry Awards this year. The recognition from industry experts is testament to our team’s dedication to putting our customers first and provides consumers with the assurance that Aldi is the best supermarket in Britain.

“We remain committed to offering our customers the highest quality products at everyday low prices, and as we continue to open new stores, we hope more and more people throughout the UK will choose to come to us for their full weekly shop.”

For more information about Aldi’s award-winning range, please visit www.aldi.co.uk.

30
Sep

Go out with a bang on bonfire night

Shoppers can put on an explosive performance for bonfire night this year thanks to Aldi’s fantastic value range of Fireworks, launching on 13^th October and only available while stocks last. With a huge variety of fireworks including rockets, wheels, barrels and sparklers, shoppers will be spoilt for choice.

Bring the crowd to a standstill with this Detonator (£39.99), featuring an exciting ‘fan cake’ which fires and launches mixed colour stars across the sky. Starting with stunning white and red stars, it continues to build with louder crackles and rapid colour bursts to grab people’s attention.

Light up the night with rockets from Aldi’s Air Strike (£19.99), which can reach up to 80 metres for a sky-high performance. The pack includes a range of different sized rockets with crackling reds, greens and mixed colour flower burst effects for a variety of colourful displays.

Dazzling spectators couldn’t be easier with Aldi’s Power Finale (£19.99) and Power Storm (£9.99) which each have just one fuse to light. The storm sets off 100 shots of whistling red, silver and green stars, bursting at up to 60 feet high, while the finale sees flashing aerial bursts with colourful umbrellas.

The Merlin (£19.99) selection box contains a mix of 22 different fireworks including 11 different coloured fountains, four rockets and a wheel. Shoppers can also get a complete mini display set with Aldi’s Gemini (£14.99), which comes with roman candles and an aerial ‘firework mine’ amongst other variants.

Kids will be wowed by this Blasting Barrel (£9.99) which erupts with high silver plumes, changing colours together with loud crackling white flashes. Aldi’s Let It Snow (£12.99) makes the experience all the more magical, with a unique fountain that plumes white flickers and golden plumes, as well as a mix of snow effects and flashing snowflakes. Parents with younger children and pets can also enjoy the Astro (£4.99), a quieter, colourful option which crackles without the bang,

Every bonfire night should end with a showstopper finale, Aldi’s Ultimate Finale (£49.99) will make it an evening to remember. With a rapid strobe lights flashing before a colour explosion of golds, greens, blues and reds, the firework bursts into mixed stars and finishes with a gold willow cascade for the perfect ending.

Aldi also has a range of classic handheld fireworks to choose from, including 18” Giant Sparklers (£1.69) and 10” Sparklers (£1.39) to complete the night’s festivities.

So to be the talk of the town this bonfire night, shoppers can head to www.aldi.co.uk or to their nearest Aldi store to have their pick of an exciting Fireworks collection, available from 13^th October – but be quick, as once it’s gone, it’s gone!

Aldi’s Fireworks range is in stores and online on 13^th October and available while stocks last

Product Description	Price
Ultimate Finale	£49.99
Detonator	£39.99
Merlin	£19.99
Power Finale	£19.99
Air Strike	£19.99
Gemini	£14.99
Sky Pilot	£12.99
Let It Snow	£12.99
Blasting Barrel	£9.99
LOL Selection Box	£9.99
Power Storm	£9.99
Loud & Clear	£4.99
Astro	£4.99
Star Striker	£4.99
18" Giant Sparklers	£1.69
10" Sparklers	£1.39

30
Sep

Aldi ‘Beefs Up’ Premium Steak Range

Discount supermarket Aldi is relaunching its entire range of top tier beef and replacing it with premium Aberdeen Angus, which will be matured for 30 days using Himalayan Salt to offer customers the most irresistibly flavoursome beef at prices that are equally irresistible. With prices starting from £3.79, the range is set to launch in stores nationwide from 28^th September.

The supermarket, which sells over half a million British beef steaks every week, will be introducing four new premium products to its 100% British beef range, from a Specially Selected Dry Aged Aberdeen Angus Sirloin Steak (£4.49, 227g) matured to perfection for 30 days, to a succulent Specially Selected Aberdeen Angus Fillet Steak (£4.99, 170g). The Aberdeen Angus breed is renowned for producing the best beef in the world and customers will be able to purchase the steaks all year round for up to 40 per cent less than competitor equivalents.*

Often seen on the menu of high end restaurants or steakhouses, the Aberdeen Angus steaks* are dry aged using Himalayan Salt and matured for 30 days, a process that gives improved tenderness and flavour that can only be produced by dry ageing beef on the bone.

To further enhance the flavour, Aldi installed Himalayan Salt bricks into the dry ageing chambers to help draw moisture out of the air and by doing so helped to intensify the flavour of the meat even more. The salt purifies the air within the chambers whilst Aldi’s Aberdeen Angus Beef matures.

With new research commissioned by Aldi**, to launch their Everyday Amazing campaign, showing that 30% of the UK now dine on steak fortnightly, the range is sure to be a winner amongst customers.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “At Aldi we are proud to offer customers the finest quality products at everyday low prices. The introduction of the Aberdeen Angus Steak range continues this commitment, as well as our dedication to support UK farms through the sourcing of local produce.

“Following the success of previous premium produce, including the Wagyu steak range, we aim to answer our customers’ demands for high quality, excellent value, British beef.”

Specially Selected Dry Aged Aberdeen Angus Sirloin Steak – £4.49, 227g

Specially Selected Dry Aged Aberdeen Angus Ribeye Steak – £4.49, 227g

Specially Selected Dry Aged Aberdeen Angus Rump Steak - £3.79, 227g

Specially Selected Aberdeen Angus Fillet Steak – £4.99, 170g

*

ALDI Product Code	Description	Pack Weight	Retail Price	Waitrose Retail Price
72786	Specially Selected Dry Aged Aberdeen Angus Sirloin Steak Matured for 30 Days Dry Aged on the bone in temperature controlled chambers containing Himalayan Salt	227g / 8oz	£4.49	£33/kg or £7.49 for same weight ALDI is 40% cheaper
72787	Specially Selected Dry Aged Aberdeen Angus Ribeye Steak Matured for 30 Days Dry Aged on the bone in temperature controlled chambers containing Himalayan Salt	227g / 8oz	£4.49	£29.79/kg or £6.76 for same weight ALDI is 34% cheaper
72790	Specially Selected Dry Aged Aberdeen Angus Rump Steak Matured for 30 Days Dry Aged on the bone in temperature controlled chambers containing Himalayan Salt	227g / 8oz	£3.79	£24.98/kg or £5.67 for same weight ALDI is 33% cheaper
72788	Specially Selected Aberdeen Angus Fillet Steak Matured for 30 Days	170g / 6oz	£4.99	£47.99/kg or £8.16 for same weight ALDI is 39% cheaper

**Survey was carried out by Censuswide between the dates of 26.08.2016-30.08.2016, with 2,021 respondents

30
Sep

Aldi launches its first English sparkling wine

Supermarket set to boost wine range with premium, home-grown fizz

In response to increasing consumer demand for home-grown fizz, Wine Retailer of the Year,[1] Aldi, is launching its first English sparkling wine, created in collaboration with the award-winning Denbies Wine Estate in Surrey.

The Chalk Valley Quality English Sparkling Wine, £14.99, has been developed exclusively for Aldi shoppers by the supermarket’s expert buying team and Denbies’ world class winemakers. On sale at aldi.co.uk from 2 October, the premium sparkler will champion the growing English wine industry and satisfy shoppers’ ever increasing thirst for locally sourced food and drink[2]. In a recent survey, 11% of Brits said that English wine was the best in the world[3].

Selling over five million bottles of fizz in 2015 alone, Aldi is fast becoming the UK’s go-to retailer when it comes to sparkling wine. The Chalk Valley Quality English Sparkling Wine will help to cement this reputation with shoppers and will be an exciting boost to its popular offering, which includes the International Wine Challenge award winning Veuve Monsigny Champagne Brut, £10.99 and Crémant du Jura, £7.49.

The Chalk Valley Quality English Sparkling Wine is a high quality, dry and refreshing wine full of citrus aromas, a hint of flora and brioche, thanks to a higher percentage of Pinot Noir and Chardonnay grapes than some English sparklers. It has a creamy texture, long, zesty finish and finely balanced acidity which is sure to prove popular with Aldi’s fizz fans.

John Worontschak, Head Winemaker at Denbies Wine Estate, comments: “We’ve been making the finest English wines on the Denbies Estate since 1986 and are delighted to have had the opportunity to work alongside Aldi to create an exclusive blend, making the very best of English sparkling wine accessible to all.”

Tony Baines, joint Managing Director of Corporate Buying, comments:
“The English sparkling wine market is booming as more and more Brits are recognising it as a world class product, worthy of going head to head with the finest Proseccos and Champagnes.
Our buying teams have listened to this increasing consumer demand and we are proud to introduce the top quality ‘Chalk Valley Quality English Sparkling Wine’ to wine drinkers nationwide.”

Denbies Chalk Valley Quality English Sparkling Wine will be available online at aldi.co.uk and in selected stores nationwide from 2 October, priced at £14.99, available while stocks last.

[1] Winner of ‘Supermarket of the Year’ and ‘Multiple Wine Retailer of the Year’ ‘at Drinks Retailing Awards 2016

[2] 4 in 5 people think we should support our local food producers according to a YouGov Omnibus 2015 report ‘Locally Sourced Produce’ conducted on behalf of East of England Co-op, 21 September 2015

[3] 11% of Brits said that English wine was the best in the world according to poll of 2,000 consumers, published by The Grocer, August 2016

26
Sep

Aldi announces new £300m store refresh alongside record sales

Sales grow by £812m to a record £7.705bn – twice their level just three years ago
Customer numbers increase by 761,000 – 13.9m households now shopping at Aldi
Biggest-ever customer listening exercise leads to new £300m investment in UK stores – new format designed to enhance shopper experience and showcase quality
Fastest-growing sales in premium-quality Specially Selected range, fresh meat and baby and toddler
Investment of margin to maintain price leadership results in 1.8% dip in operating profit
Plans for 1,000 UK stores by 2022 on track with 70 new sites scheduled for 2017
British-sourced products increase from 69% to 77% of total sales as suppliers vote Aldi best supermarket for compliance with industry code of practice

Aldi, the 2016 Grocer of the Year and Britain’s lowest-priced^[1] and fastest-growing^[2] supermarket, has announced record results for its last financial year alongside a major new £300m investment in its UK stores.

Sales in the UK and Ireland reached £7.705bn in the year to 31^st December 2015 (2014: £6.893bn), a year-on-year increase of 12%. During the same period, sales in the UK grocery sector grew by just 0.4%^[3].

The performance, which equates to an extra £68m of sales every month, means Aldi has doubled revenues in just three years (2012: £3.891bn).

In 2015, the grocer attracted 761,000 new customers^[4] in the UK, boosting market share by 15.3%^[5] - the largest increase in the sector. Aldi’s share of the UK grocery market now stands at a record high of 6.2%^[6].

Aldi said its strongest-performing categories included its premium tier of award-winning Specially Selected products, which enjoyed a sales increase of 20% in 2015 compared with 2014, fresh meat and fish (+23%), fresh produce (+18%) and its Exquisite wine range (+20%). Sales of its Mamia nappies grew by 29%, making it the UK’s second biggest-selling brand.

The supermarket, which operates 785 stores in the UK and Ireland, said its continued investment in quality was being recognised by consumers and the industry, with over 280 awards won this year – twice the rate of 2015.

The business, which is privately-owned, also announced a landmark investment in its UK store portfolio over the next three years.

The new format includes newly-designed fixtures for beers, wines and spirits, fresh produce and baby and toddler, as well as a new food-to-go fixture. Each store will also benefit from a significant increase in chill space, underlining the growth of Aldi’s fresh ranges.

Other improvements include new in-store colours to signpost categories, signage focusing on quality, range and provenance, and product-specific lighting.

It is expected that over 100 stores will be refurbished in 2017 with elements already being introduced into new stores this year.

It said it would also open 70 new stores in the UK during 2017 – adding to its existing 659-strong portfolio - as part of its plan to reach 1,000 by 2022.

Matthew Barnes, Chief Executive Officer – Aldi UK and Ireland, said: “Aldi has continued to win the trust of millions of new customers thanks to a single, simple and unbroken promise – to provide the very best quality products at prices that cannot be beaten. This explains our performance and underpins our investment.

“More recently, we’ve completed our largest-ever customer listening exercise, involving over 50,000 shoppers across our stores and via our Like Aldi Tell Aldi online portal. The overwhelming message was clear: our customers love the quality of our products, our commitment to low prices and the efficiency of our stores, but they want to shop our fresh produce, fresh meat and fish, food-to-go and award-winning wines more easily.

“We’ve listened and we’re evolving our format for new and existing stores to deliver this, while staying true to our core principle of efficiency.”

The supermarket, which renewed its sponsorship of Team GB to 2020 earlier this year, said it had also continued to increase the number of products sourced from British suppliers, which accounted for 77% of total sales last year (2014: 69%). All of Aldi’s core range of fresh meat, eggs, milk, butter, cream and bakery are now British-sourced.

The business was also ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice for the third year running, following a survey of over 1,000 food and drink suppliers by industry watchdog, the GCA.

Matthew Barnes added: “Our promotion of British-sourced products, our relationships with British suppliers and our support for Team GB demonstrate our pride in Britain and our commitment to providing the very best quality British food.

“At the same time, we continue to deliver on our promise that whenever you shop at Aldi, you are paying the lowest prices in grocery. That is true today and it always will be.”

Last year, the business invested £536.2m of capital expenditure in opening new stores and improving its distribution network in the UK and Ireland, bringing total investment over the past five years to £1.662bn.

Aldi said its future capital expenditure plans are unaffected by the UK’s decision to leave the EU. The group will continue to make substantial investments to enhance its operations across the UK. These include enlarging two existing distribution sites, redeveloping its UK head office in Atherstone, Warwickshire, and opening a new distribution centre in Cardiff early next year.

The group said its ongoing investment in price was made possible by the continuing strength of its balance sheet, which had net assets of £2.077bn at the end of 2015.

Operating profits fell 1.8% to £255.6m in 2015 (2014: £260.4m), which Aldi said reflected its continued investment in prices. So far this year the supermarket has cut prices on 30% of its products.

Matthew Barnes concluded: "We’re doing what I have always said we would do – investing our margin to maintain a significant price advantage over our competitors, keeping Aldi the lowest-price supermarket in Britain with outstanding quality products.

“This is the secret behind the bond we enjoy with our customers and it is why people keep coming back to Aldi, time and again. Regardless of what competitors may say or do, our price advantage will be maintained and our customers will always pay the lowest grocery prices in the UK.

“During the past five years we have invested close to £1.7bn in the UK by opening more stores than any other supermarket and enhancing our distribution capabilities. Our future capital expenditure plans are unchanged – we will continue to make significant investments in our business - paying our employees more than any other supermarket, treating our suppliers fairly and delighting our customers daily with outstanding quality products at unbeatable prices.”

-ENDS-

Notes

^[1] The Grocer 33, published 11^th August 2016
^[2] Kantar Worldpanel data, 12 weeks to 11^th September 2016
^[3] Kantar Worldpanel data, 52 weeks to 3 January 2016
^[4] Kantar Worldpanel data, 52 weeks to 3 January 2016
^[5] Kantar Worldpanel data, 52 weeks to 3 January 2016
^[6] Kantar Worldpanel data, 12 weeks to 11 September 2016

For further information:

Chris Hopper
Citypress
T: 0161 235 0317
M: 07740 936 746
E: chris.hopper@citypress.co.uk

Mark Lester
Citypress
T: 0161 235 0302
M: 07540 047 832
E: mark.lester@citypress.co.uk

[1] The Grocer 33, published 11^th August 2016

[2] Kantar Worldpanel data, 12 weeks to 11^th September 2016

[3] Kantar Worldpanel data, 52 weeks to 3 January 2016

[4] Kantar Worldpanel data, 52 weeks to 3 January 2016

[5] Kantar Worldpanel data, 52 weeks to 3 January 2016

[6] Kantar Worldpanel data, 12 weeks to 11 September 2016

17
Sep

Aldi fly the flag for British meat Aldi sustains 100% British commitment despite declines amongst the Big Four

Recent figures published ahead of British Food Fortnight (17^th September – 2^nd October 2016) have highlighted Aldi’s commitment to providing customers with 100% British beef and lamb despite notable declines in competitor supermarkets, including Tesco and Asda who are both selling less British beef than a year ago (-9% and -5% respectively).

The results, published in the Agriculture and Horticulture Development Board’s (AHDB) annual Beef and Lamb Watch study*, follows a survey of 2,000 Brits** which revealed that 88% of shoppers feel it is important to buy British.

Despite the UK’s huge appetite for locally sourced meat, AHDB’s findings show that three out of the Big Four supermarkets are failing to offer 100% British beef and lamb - see full findings below.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Our 100% British beef and lamb proposition underpins our long-term commitment to British Farming. For over 26 years, we’ve built long-term relationships with British farmers and producers. We don’t believe that sourcing British should mean that our customers should pay more, and we are immensely proud to offer the best of British, at unbeatable everyday low prices.”

Aldi was the first major supermarket to sign the NFU Fruit & Veg Pledge and has shown its continued commitment to Back British Farming by signing up to the NFU’s Back British Farming Charter last year.

In a recent poll conducted by Aldi, 45% of British grocery shoppers were amazed to find out that Aldi sources the majority of its produce from British producers.
The discount supermarkets fresh meat range – including lamb, beef, pork, chicken and turkey – is 100 per cent British, Red Tractor Farm Assured and includes award-winning products such as Aldi Appleby's Slow Cooked Minted Lamb Shoulder which won silver at this year’s prestigious Grocer Own Label Awards.

Notes to editors:
*Agriculture and Horticulture Development Board’s (AHDB) annual Beef and Lamb Watch Country of Origin study
**Survey was carried out by Censuswide between the dates of 26.08.2016-30.08.2016, with 2,021 respondents

See below Aldi’s inspirational British Red Tractor recipe ideas to liven up your meals for British Food Fortnight:

·         https://www.aldi.co.uk/beef-and-pepper-stir-fry/p/000000007532100
·         https://www.aldi.co.uk/roast-pesto-chicken/p/000000031859000
·         https://www.aldi.co.uk/mallory-pork/p/000000031853900

16
Sep

Great value gluten-free Specialbuys return to Aldi

Finding high quality, great tasting gluten-free food at unbeatable prices just got easier as Aldi brings back its popular range of Specialbuys.

Following the success of Aldi’s gluten-free range during Coeliac Awareness week in May, the discount supermarket is reintroducing a variety of zero-gluten products which include cereals, snacks and ready meals.

The range includes leading brands such as Nestle and Illumi and will be available in stores nationwide from Sunday 18^th September, while stocks last.

Start your gluten-free day the right way with Nestle Go Free Coco Rice (£2.39), Honey Flakes (£1.99) or Has NO…Gluten Free Organic Porridge (£1.89). Keep energy levels high throughout the day with Trek Protein Bars (75p) or Yushoi Multipack Snapea Rice Sticks (99p), a light and crispy savoury baked sticks made from green peas and rice.

For something more filling, the hearty Ilumi Ready Meals (£1.99) and Pouch Soups (99p) are ready to heat and serve for quick and easy meals. Finally, those with a sweet tooth can enjoy treats including Scott’s Gluten Free Muffins (£1.29), Aldi Specially Selected All Butter Cookies (£1.29) or rich and deliciously chewy Raw Cacao Gluten-Free Brownie Bars (£2.49).

To make it simpler for customers to identify gluten-free products in store, the discount supermarket will be adding the Crossed Grain symbol - the national product certification - to core range products that contain zero gluten. Further developments are being made to extend the range in store and will include Aldi’s Specially Selected Sausages from mid-September, which will be available in Pork, Lincolnshire, Cumberland and Chipolata amongst others.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “There is no doubt that this news will be welcomed by customers and we’re confident that our range of products will support our customers in meeting their dietary and lifestyle needs whilst offering generous savings.”

For more information on the gluten-free range at Aldi and to find other products that are suitable for a gluten-free diet and delicious recipe ideas, visit www.aldi.co.uk/specialdiets/gluten.

Product information

Nestle Go Free Coco Rice – £2.39, 460g (73805)
Nestle Go Free Honey Flakes – £1.99, 500g (73804)
Goody Good Stuff Sweets Cola Breeze – 99p, 100g (73445)
Feel Free Gluten-Free Chocolate Cake Mix – £1.29, 265g (70793)
Specially Selected Meringue Nests – 99p, 8 pack (64796)
Yushoi Multipack Snapea Rice Sticks – 99p, 6x21g (69535)
Scott’s Gluten Free Muffins – £1.29, 6 pack (73442/73443)
Has NO…Gluten Free Organic Porridge – £1.89, 500g (71315)
Trek Protein Bars – 75p, 55g (73446&) Choose from Peanut Power or Cocoa Chaos
Organic & Gluten Free Crackerbread – 69p, 130g (73533)
Gullon Gluten-Free Chocolate Chip Cookies – 69p, 130g (71715)
Snowballs – 99p, 200g (73866)
Kinnerton Just Chocolate – 99p, 85g (73328)
Seabrook Lattice Hand Cooked Crisps – 99p, 120g (69009) Available in Farmhouse Cheddar & Onion or Sea Salt & Red Wine
Specially Selected All Butter Cookies – £1.29, 150g (71708) Available in Quadruple Chocolate or White Chocolate & Cranberry
Raw Cacao Brownie Bar – £2.49, 105g (70566) Available in Peanut, Maca Bliss or Raspberry & Goji
Ilumi Ready Meals – £1.99, 250g (69397) Available in Kerala Chicken Curry, Beef in Black Bean Sauce, Chicken Za’atar and Beef Casserole
Ilumi Pouch Soups – 99p, 250/300g (69394) Available in Tomato & Red Pepper, Spicy Butternut Squash, Tom Kha Gai and Pea & Pancetta
Has No Gluten Free Spaghetti/Fusilli – 99p, 500g (71270)
These are Specialbuy products available in Aldi stores from 18^th September 2016, while stocks last.

15
Sep

Bundles of baby essentials for less at Aldi

Raising a child can cost parents a small fortune, but luckily for cash-conscious families Aldi launching an extensive range of great-value Specialbuys baby products. Whether it’s terrific toys for toddlers or cute bodysuits for babies, Aldi has everything parents need to completely kit out their little ones – available in stores and online on Thursday 22^nd September.

Mums and dads can hear every gurgle, giggle or cry with this quality Mamia By Hush Comfort Baby Monitor (£24.99), featuring a convenient Talk Back feature and a choice of soothing lullabies, so parents can comfort their baby from another room. The device includes a sensor to monitor the temperature of a baby’s room, providing parents with peace of mind as their little one dozes off to la-la land.

Babies will dream deeply with this Compact Cot Package (£59.99), coming with an easy-to-assemble compact cot, together with an essential flow mattress. The mattress features a fibre pad and micro holes in the cover to keep kids cool, as well as a breathable hypo-allergenic cover for ultimate comfort. Feeding time couldn’t be easier with Aldi’s great-value High Chair (£29.99) which is available in a fun elephant or chevron design and has a padded adjustable seat to make meals all the more comfy for those hungry tummies.

Little ones can be strapped in safely with Aldi’s Child Car Seat (£39.99), which encompasses a 5-point safety harness and side impact protection to keep parents’ minds at ease. Comfort is key on long car rides, which is why the height adjustable head rest is perfect for children even up to 12 years old.

The Toddler Reins Backpack (£7.99) will keep toddlers in sight during adventures outdoors with the removable parent safety reins and a nifty grab handle. Available in quirky designs such as a penguin, lion, unicorn, elephant and butterfly, this backpack is both fun and easy to use with a zipped top (suitable for ages 1 – 3 years).

Kids can be whizzed around in style with Aldi’s Speed Buggy (£34.99), with swivel wheels for a smooth and agile journey. Whatever the weather, little ones will be kept covered and comfy with a detachable canopy and adjustable back and foot rest (suitable for ages 0-15 months). Parents can always be prepared using Aldi’s quality Baby Change Bag (£19.99), with a waterproof inner lining and a handy insulated bottle compartment to keep milk warm on the go.

Aldi’s has a selection of entertaining and engaging toys, appropriate for tiny tots through to growing toddlers. Ranging from Baby Bath Toys (£2.99) and Baby Pram Toys (£4.99) for the little ones, to Play-Doh Single Can (£0.79), Toy Trolley With Bricks (£12.99) or Julia Donaldson Activity Books (£2.99) for the more mature bookworms.

Little boys and girls will look adorable in Aldi’s collection of super soft, excellent quality clothes, with everything from the essential Baby Bodysuits 3 Pack (£2.99) and Infants Tights (£2.49) to great-value Baby Leggings And Joggers 2pk (£3.99) and Children's Character Long Sleeved Top (£3.99). What’s more, at the end of their jam packed, activity filled day, pop it all into the Baby Soft Storage Tub (£9.99), which comes in a range of pretty pastel colours and playful prints.

Aldi’s Baby range is available in stores nationwide and online on 22^nd September but be quick, as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Baby range is available in stores and online on 22^nd September and available while stocks last

Product Description	Price
Compact Cot Package	£59.99
Child Car Seat	£39.99
Speed Buggy	£34.99
High Chair	£29.99
Mamia By Hush Comfort Baby Monitor	£24.99
Baby Change Bag	£19.99
Cot Mobile	£17.99
2 Way Footmuff	£14.99
Kids Tableware Set	£14.99
Easy Fit Bedguard	£14.99
Clock	£12.99
Baby Safety Gate	£12.99
Toy Trolley With Bricks	£12.99
Play Mat	£9.99
Children's Cutlery Set	£9.99
Cot Bed Duvet Set	£9.99
Baby Soft Storage Tub	£9.99
Body Pillow	£9.99
Children's Splash Suit	£9.99
Baby Toy	£7.99
Toddler Reins Backpack	£7.99
Cot Bed Duvet Cover Set	£6.99
Feeding Bottles 4 Pack	£5.99
Nappy Stacker	£5.99
V Shaped Pillow	£5.99
Luxury Baby 3d Blanket	£4.99
Baby Pram Toys	£4.99
Baby Sleepsuits 3 Pack	£4.99
Children's Character Long Sleeved Top	£3.99
Baby Leggings And Joggers 2pk	£3.99
Toddlers Shoes And Boots	£3.99
Step Stool / Potty / Training Seat	£3.99
Childrens Snuggle Cushion	£3.49
Hooded Baby Towel With Wash Mit	£2.99
Baby Bodysuits 3 Pack	£2.99
Julia Donaldson Books	£2.99
Floor Puzzle	£2.99
Muslin Cloths 3pk	£3.29
Fitted Jersey Cot Sheet	£2.99
Baby Bath Toys	£2.99
Infants Tights	£2.49
Baby Socks 5 Pack	£2.49
Avent Soothers	£2.49
Cellular Blanket With Satin Edge	£2.49
Warming Plate/ Suction Bowl	£2.49
4 Months+ Cup	£2.49
Nuby Flip It Cup / Easy Pop Up Cup	£1.99
Milk Powder Dispenser, Snack Pot, Bottle Brush	£1.69
Star Paws Sticker Books	£1.49
Julia Donaldson Activity Books	£1.49
Play-Doh Single Can	£0.79

15
Sep

Ride off into the sunset with Spoketacular deals from Aldi

Aldi’s hotly anticipated Cycling and Pro-Cycling ranges are wheeling their way back into store this September, returning better than ever before. With a wide selection of new and improved clothing and accessories for casual and commuter riders, as well as high performance pro-cycling gear for the more serious cyclist. The range will be rolling into stores and online on 29^th September and available while stocks last.

The Garmin Edge 810 (£179.99) is an advanced touchscreen cycling GPS, suitable for use both on and off the road and features a whole host of features designed for a keen cyclist. Compatible with NT+™ heart rate, speed/cadence and power sensors, this multifunction device is a virtual training partner, interactive map, weather forecast and more, all in one neat, lightweight package.

Ideal for those who want to keep their fitness up when the wet weather becomes too much to bear, Aldi’s Fluid Turbo Trainer (£69.99) offers a quiet and smooth ride and is suitable for bikes with an axle width of between 150 - 210mm. Delivering a realistic ride feel, this compact trainer features a sturdy base and adjustable resistance.

Pro-Cycling
No keen cyclist should be without Aldi’s high spec Performance Cycling Jersey (£29.99) and glow in the dark print Performance Bib-Tights (£29.99). Ideal for layering and made from quality fabric with built in moisture zones, these high performance garments will help cyclists stay comfortable during longer journeys in unpredictable weather.

Combine these Heavy Duty Overshoes (£14.99) with a pair of Waterproof Socks (£12.99) to maintain dry feet no matter the weather. Complete with reflective detail for maximum visibility in adverse conditions, these textured overshoes feature water repellent zips.

Keep hands warm and dry with these breathable Waterproof Lobster Gloves (£7.99). Made from a windproof and waterproof membrane and featuring 3M Thinsulate™ protection, these functional gloves are perfect for winter rides and chilly morning commutes.

Cycling
A must for regular cyclists, Aldi’s Insulating Cycling Jacket (£19.99) features YKK zips as well as elasticated cuffs and hem, elongated back hem and reflective detail for added safety.

Cycle safely as the days grow darker and visibility becomes limited with an ultra-bright Aluminium COB Bike Light (£12.99), Reflective Bands (£1.99) and Bike Helmet Light (£2.99). Water resistant and with a variety of lighting modes, these COB lights come with universal mounting brackets and a Micro-USB cable for easy recharging.

Stay on top of bike maintenance with Aldi’s quick and easy to assemble Bike Stand (£29.99), Bike Maintenance Spray (£1.99) and Muc-Off (£3.99), vital for prolonging a bike’s life and ensuring personal safety. Aldi’s High Pressure Pump (£14.99) will make a useful addition to any garage and features a stable alloy base and wooden handle with dual head for all valve types.

Aldi’s Cycling and Pro-Cycling ranges are available in stores nationwide and online on 29^th September but be quick because as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Cycling range is available in stores and online on 29^th September and available while stocks last

Description	Price
Garmin Edge 810	£179.99
Fluid Turbo Trainer	£69.99
Bike Stand	£29.99
M/L Insulating Cycling Jacket	£19.99
M/L Winter Cycling Jacket	£16.99
High Pressure Pump	£14.99
Men's Cycling Tights	£13.99
Ladies Cycling Tights	£13.99
Aluminium COB Bike Lights	£12.99
M/L Full Zip Cycling Jersey	£12.99
M/L Half Zip Cycling Jersey	£9.99
Front & Rear Led Bike Lights	£9.99
Cycling Leg/Arm Warmers	£7.99
M/L Seamless Cycling Base Layer	£6.99
Winter Cycling Gloves	£4.99
Muc-Off	£3.99
Bike Helmet Light / Bike Tail Lights	£2.99
Multi Sports Neck Warmer	£2.99
Ergonomic Cycling Socks	£2.99
Reflective Bands	£1.99
Bike Maintenance Spray	£1.99

Aldi’s Pro-Cycling range is available in stores and online on 29^th September and available while stocks last

Description	Price
M/L Performance Bib Tights	£29.99
M/L Performance Cycling Jersey	£29.99
Heavy Duty Overshoes	£14.99
Waterproof Socks	£12.99
M/L Waterproof Lobster Gloves	£7.99

15
Sep

Festive favorites at Aldi

Whether you’re planning the ultimate Christmas get-together with friends or preparing for a cosy night in in front of the fire, Aldi’s range of top quality winter drinks is sure to get the tastebuds tingling. From wines to whiskies, you can trust Aldi to keep the drinks flowing throughout the festive season without breaking the bank.

Veuve Monsigny Champagne Brut
Single bottle £10.99 / Case of six £65.94
Available in stores and online now
Toast to the start of the festive season with Aldi’s multi award-winning Veuve Monsigny Champagne Brut. It features toasty brioche notes, a bouquet of ripe apple flavours, floral hints and soft red fruits. Enjoy a flute of this fizz with Aldi’s Specially Selected Chaource Cheese £2.29 , to give it the high quality pairing it deserves.

The Exquisite Collection Clare Valley Riesling
Single bottle £6.99 / Case of six £41.94
Available in stores and online now
Aldi’s popular, award winning Clare Valley Riesling is packed full of aromas of green apple, lime and grapefruit; the ideal partner for a hearty, homemade dish on a cold winter’s day. You’ll love the subtle hints of tangerine which give this wine a mouth-watering finish.

The Exquisite Collection Malbec
Single bottle £5.99 / Case of six £35.94
Available in stores and online now
The Exquisite Collection Malbec has hearty notes of plum, blackberries and subtle hints of violet. It’s ideal to enjoy in front of the fire with friends for the ultimate, relaxing night in.

Gluhwein
Single bottle £4.99
Available in stores and online from 2^nd October
Aldi’s Gluhwein is a delicious blend of red wine and spices, sure to be enjoyed by drinkers, even on the coldest of days. With a special blend of cinnamon, oranges and lemons, it truly brings Christmas to the palate.

Fletcher’s Ruby Port
Single bottle £6.19
Available in stores and online now
Fletcher’s Ruby Port is the ideal partner in crime for a deliciously rich pudding, like Aldi’s Specially Selected Cheesecake, £3.99. Soft and velvety with an intensely fruity flavour, what better time than Christmas to break open and savour this special tipple.

40 Year Old Tawny Port
Single bottle £29.99
Available in stores and online from 2^nd October
Indulge in a glass of Aldi’s 40 Year Old Tawny Port as an after dinner treat, or paired with Aldi’s Yorkshire Blue Cheese, £2.29. The nutty, aged port matches the rich cheese perfectly for a fruity, savoury match.

Highland Black 8 Year Old Whisky
Single bottle £12.99
Available in stores only
This multi-award winning whisky boasts notes of citrus and vanilla, with ripe fruit and rich malt flavours. Try it with Aldi’s Specially Selected Epoisses Cheese, £2.29; the pungent flavours of the cheese sit wonderfully next to the smoky, honeyed whisky, with notes of light pineapple.

Oliver Cromwell London Dry Gin
Single bottle £9.99
Available in stores
Light, with a touch of juniper, Aldi’s famous Oliver Cromwell London Dry Gin has a clear, crisp and complex flavour, ideal for mixing up the ultimate gin and tonic. This is sure to be a popular tipple at the Christmas party.

Great British Brewing Co. Red Rye IPA Ale
Single bottle £0.99
Available in selected stores now
Aldi’s Red Rye IPA Ale is light and fruity with slightly sweet hints. With subtle notes of pine and citrus fruits, passion fruit and peaches, this easy-drinking ale is ideal for enjoying at a festive get together with friends.

Full product list:
·         Veuve Monsigny Champagne Brut, £10.99
·         The Exquisite Collection Clare Valley Riesling, £6.99
·         The Exquisite Collection Malbec, £5.99
·         Gluhwein, £4.99
·         Fletcher’s Ruby Port, £6.19
·         40 Year Old Tawny Port, £29.99
·         Highland Black 8 Year Old Whisky, £12.99
·         Oliver Cromwell London Dry Gin, £9.99
·         Red Rye IPA Ale, £0.99
·         Specially Selected Chaource Cheese £2.29
·         Specially Selected Large Cheesecake , £3.99
·         Yorkshire Blue Cheese, £2.29
·         Epoisses Cheese, £2.29

8
Sep

Aldi launches new Everyday Amazing campaign to share more of the Aldi story

(8th September - Consumer)

The campaign reflects growing UK trend towards buying premium, responsibly sourced foods
Nearly a third of the UK dines on steak at home fortnightly
88% feel it’s important to buy British and support local producers
62% don’t want to be charged a premium on locally sourced food and produce

Aldi has unveiled a new television advertising commercial entitled ‘Everyday Amazing’. The commercial is part of a new integrated campaign that marks a new positioning for the retailer, showing there is so much more to Aldi than what many already associate with the brand – quality food at unbeatable low prices. The campaign outlines more of the unique ways in which Aldi does business as it relates to the ethical ways it runs its supply chain, sourcing and treats employees.

Coming out of the champion performance of its Team GB partnership, in which Aldi laid the foundations for its British sourcing standards, the work extends Aldi’s storytelling to aspects including employee wellbeing, fairness and responsible sourcing standards, which is increasingly as important as value in modern shoppers’ minds.

Maintaining the humorous style the supermarket has become synonymous with, it features a new end line ‘Everyday Amazing’ which details surprising ‘coffee table’ facts about Aldi’s way of doing business, whilst also bringing a smile. These include the fact that Aldi sells over 22,000 free range chickens a week in the UK; that Aldi sells enough Champagne to launch 3,000 ships every day; that it’s Specially Selected Scottish Salmon is RSPCA Assured, and was voted by UK suppliers as the fairest supermarket to do business with. What’s more, Aldi was also the first UK supermarket to sign the National Farmers Union Fruit & Veg Pledge.

The new campaign launches at a time when Brits are embracing a new found love for gourmet, responsibly sourced items. New independent research* by the discount supermarket shows that 30% of the UK now dines on steak fortnightly; with other premium items also featuring more regularly in the weekly shopping basket, including Prosecco and smoked salmon as well as soft cheeses, berries and avocados.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “UK shopper expectations are higher than ever before – and rightly so. At Aldi UK, we’re proud to have been offering customers exceptional quality, ethically sourced products at unbeatable everyday low prices for more than 25 years.”

The survey of over 2,000 consumers reveals that nearly one-third have changed their shopping behaviour and now buy more premium foods than 12 months ago. Aldi sales data** which shows an uplift on premium foods like Prosecco (116%) and Specially Selected Smoked Salmon (261%) over the same period.

The research also confirms that UK consumers are becoming increasingly savvy with how they shop. 60% of shoppers admitted to being attracted by consistent everyday low prices, rather than being enticed by promotion-led special offers, with one in ten feeling bamboozled by price cuts. As much as 74% of shoppers are sceptical about price reductions with concerns about being offered poorer quality foods and producers being squeezed coming top of mind.

With Team GB’s success still ringing in our ears, allegiance to supporting British remains strong, with 88% considering it to be important to buy British and 62% feeling that it is unfair to be charged a premium on locally sourced food and produce.

Notes to editors:

*Survey was carried out by Censuswide between the dates of 26.08.2016-30.08.2016, with 2,021 respondents

** Aldi Sales Data

Prosecco
Sales period 31/08/2015	2,082
28/08/2016	2,405
	116% rise

Specially Selected Smoked Salmon
Sales period 30/08/2015	2,468
30/08/2016	6,449
	261% rise

8
Sep

Aldi signals stepchange with Everyday Amazing campaign that shares more of the Aldi story

New TVC and integrated campaign marks new direction for the discount supermarket

(8^thSeptember 2016 - Trade), Aldi is set to unveil a new television commercial, entitled ‘Everyday Amazing’, which will screen during Emmerdale at 7.15pm. The commercial is part of a new integrated campaign that marks a new positioning for the retailer, showing there is so much more to Aldi than what many already associate with the brand – quality food at unbeatable low prices. The campaign outlines more of the unique ways in which Aldi does business as it relates to the ethical ways it runs its supply chain, sourcing and treats employees.

Coming out of the champion performance of its Team GB partnership, in which Aldi laid the foundations for its British sourcing standards, the work extends Aldi’s storytelling to aspects including employee wellbeing, fairness and responsible sourcing standards, which is increasingly as important as value in modern shoppers’ minds.

Maintaining the humorous style the supermarket has become synonymous with, it features a new endline ‘Everyday Amazing’ which details surprising ‘coffee table’ facts about Aldi’s way of doing business, whilst also bringing a smile. These include the fact that Aldi sells over 22,000 free range chickens a week in the UK; that Aldi sells enough Champagne to launch 3,000 ships every day; that its Specially Selected Scottish Salmon is RSPCA Assured, and was voted by UK suppliers as the fairest supermarket to do business with. What’s more, Aldi was also the first UK supermarket to sign the National Farmers Union Fruit & Veg Pledge.

Adam Zavalis, Marketing Director at Aldi UK, said: “This is more than just a strapline; this is what sits behind how we have been doing business for over 25 years in the UK. Whilst we’ve fuelled phenomenal growth in the category, even many of our shoppers are unaware of all that sits behind our headline low prices. This is our next step in a long line of behaviours to address that.”

Having shown that it can’t and won’t be beaten on price, Aldi’s new integrated campaign underlines the discount retailer’s increasingly wide appeal to UK shoppers as a go-to destination for high quality, responsibly sourced goods.

Ronan Hegarty, news editor, The Grocer, said: “Aldi has established itself as a serious player in the UK grocery market by offering low prices for award winning products. This latest campaign looks to assure shoppers over the provenance of these products and Aldi’s treatment of its suppliers and staff. It could well prove a catalyst for shoppers who have been sceptical of these in the past to give Aldi a go now.”

- Ends -

Credits
·         Exec Creative’s – Dave Price, Neil Lancaster
·         TV producer – Lucy Moore
·         Account Director – Laura McKinlay
·         Directors – Stylewar
·         Production Company – Smuggler

8
Sep

Save ‘dough’ with Aldi

Knead a baking treat? Discount supermarket Aldi has the answer. With Britain’s favourite bakers showcasing their skills this week, you may well be inspired to leap off your sofa and fling flour across your worktop faster than Mel and Sue can say “Get set, bake!”

From baking essentials to the perfect Cucina Mozzarella & Herb Focaccia, Aldi has everything you need to help you rise to the challenge . Whether your bread making skills lack the air needed or you want to try your hand at a bun or two, Aldi has tips, recipes and products for every baker.

Former Great British Bake Off finalist, Holly Bell, shares her do’s and do(ugh)n’ts with Aldi for the budding bread-maker. Follow her lead for bread to leave Paul Hollywood speechless.

·         Add yeast and salt to the flour at different sides of the bowl, as salt inactivates yeast, which can lead to a flat loaf.
·         Always add flavourings such as cinnamon, garlic and onion after the first prove as they can stop your dough from rising as fast.

But, if your loaves are less tiger and more Grumpy Cat, have no fear - Aldi is offering shoppers an average saving of 51% on delicious doughy treats compared with Waitrose¹.

Village Bakery Craft White Bloomer – 99p, 800g (54596)
This is a core product, available in selected Aldi stores nationwide.

Specially Selected Brioche Burger Buns – 75p, 4 pack (62279)
This is a core product, available in selected Aldi stores nationwide.

Specially Selected Hand Plaited Brioche Loaf – £1.49, 500g (66929)
This is a core product, available in selected Aldi stores nationwide.

Cucina Rosemary and Garlic Focaccia – £1.39, 2x150g (44594)
This is a core product, available in selected Aldi stores nationwide.

Fresh Sage and Herb Tear and Share Bread
Serves: 6 people
Prep time: 40 minutes
Cooking time: 20 minutes

·         300g The Pantry Strong White Flour
·         7g Pouch The Pantry Dried Yeast
·         185ml Warm Water
·         1 tsp The Pantry Caster Sugar
·         100g The Cheese Emporium Grated Mature Cheddar Cheese
·         30ml Solesta Extra Virgin Olive Oil
·         1 Merevale Large Egg, whisked
·         5g Stonemill Sage
·         5g A Hint Of… Fresh Basil Leaves
·         5g A Hint Of… Fresh Parsley
·         ¼ tsp Stonemill Salt
·         8ml British Milk
·         2lb The Pantry Loaf Tin
·         20g The Pantry Strong White Flour (extra for dusting)
·         Solesta Sunflower Oil
·         Stonemill Sea Salt
·         Stonemill Black Pepper

Put 150g flour, the yeast, sugar and warm water in a bowl – mix well until you have a thick batter.

Cover with some cling film and put somewhere warm for 30 minutes, until frothy.

Finely chop the herbs and whisk the egg.

Add the other 150g flour, cheese, herbs, salt, whisked egg and the olive oil to the yeast mixture and mix well.

Using the extra flour, turn the dough out onto a work surface, then knead the dough for about 8 minutes until it is no longer sticky.

Slightly oil a bowl with some sunflower oil, then put in the dough, cover with cling film and allow to prove in a warm place for about 20 minutes.

Pre-heat the oven to 200°C/400°F/Gas Mark 6. Slightly oil the loaf tin.

Turn the dough out onto the work surface and punch and knead for a couple of minutes.

Divide the mixture into 6 and shape into balls; put them along the bottom of the prepared loaf tin.

Cover with some cling film and put in a warm place to rise for 20 minutes.

Remove the film and brush the top gently with the milk.

Season the top with some sea salt and black pepper.

Bake for 30/35 minutes until golden, then serve hot or cold.

Notes to Editor:

[1] Savings based on prices as of Monday 5^th September 2016. Waitrose prices taken from Waitrose.com.

		Aldi	Waitrose
	Product	The Village Bakery Traditional White Bloomer	Waitrose White Bloomer	Price difference	Percentage saving per serving
Bloomer loaf	Retail	£0.99	£1.30	£0.31
	Price per 100g	£0.12	£0.16	£0.04	25%

Brioche burger bun	Product	Specially Selected Brioche Burger Burns	Heston for Waitrose Brioche Burger Buns
	Retail	£0.75	£1.39	£0.64
	Quantity	4	2
	Price per serving	£0.19	£0.70	£0.51	72%

Plaited brioche loaf	Product	Specially Selected Plaited Brioche Loaf	Waitrose Hand Plaited Brioche Loaf, 400g
	Retail	£1.49	£2.50	£1.01
	Price per 100g	£0.29	£0.62	£0.33	53%

Herb foccacia	Product	Cucina Rosemary and Garlic Focaccia	Waitrose Rosemary and Sea Salt Focaccia
	Retail	£1.39	£1.75	£0.36
	Price per 100g	£0.46	£0.87	£0.41	54%

1
Sep

Celebrate Halloween with some spook-tacular drinks from Aldi

If you’re planning to throw a devilishly good party this Halloween, or spend the fright night indoors with a scary movie, then why not take a look at Aldi’s terror-ific range of beers, wines and spirits.

Brothers Toffee Apple Cider - £3.79 (4 x 275ml)

Treat your party guests to this seasonal cider. A delicious blend of cream soda and smouldering toffee flavours, this is the perfect crowd-pleaser and great for getting into the Halloween sprit.

Available in stores nationwide from 16^th October 2016

Bellucci Amaretto Liqueur £4.39 (50cl)

Enjoy Aldi’s delicious almond liqueur over ice, to sweeten up a cocktail or to accompany a rich chocolate dessert.

In stores nationwide now

Highland Black 8 Year Old Scotch Whisky £12.99 (70cl)

This fang-tastic, full-bodied whisky is the perfect treat for your fright night. A delicious blend of Scotland’s finest grain and malt whiskies, it boasts rich malt flavours, a smooth flow and a long fruit-filled finish. This award-winning whisky is matured in matured in oak casks for a minimum of 8 years.

In stores nationwide now

Wychwood Dunkel Fester £1.25 (Size 500ml)

Dunkel is a smooth, dark-brown ale with a hint of toffee; perfect for the spookiest time of year.

Available in stores nationwide from 16^th October 2016

Toro Loco Superior £3.49 (75cl)

If you’d prefer to spend your Halloween on the sofa with a scary movie, do it with Aldi’s fresh and fruity Toro Loco Superior. Full of strawberries, redcurrants and black cherries with a hint of white pepper, this wine is frightfully good! Enjoy with red meats, tomato-based pasta or a cheese of your choice.

In stores nationwide now and online at aldi.co.uk

1
Sep

Make your house a home with Aldi's new Specialbuy ranges

Shoppers can welcome in the new season and give their home a makeover with Aldi’s new Specialbuys Autumn Home and Bedroom ranges. This great selection of stylish home essentials go into stores nationwide and online on 15^th and 18^th of September but, once they’re gone, they’re gone!

Autumn Bedroom – 15^th September
There is nothing quite like snuggling into a comfortable bed after a long day and Aldi’s Memory Foam Mattress Toppers (from £29.99) are a great-value way to create maximum relaxation. Designed to ease back pain, Memory Foam toppers soften with body heat, ensuring that pressure points are always supported. What’s more, the topper also helps prolong the life of a mattress.

A bedroom touch-up wouldn’t be complete without new bedding. This Quilted Bedspread (£14.99 / £19.99) is available in two sizes (double and king size) and comes in eight appealing designs. Aldi’s 180 Thread Count Printed Duvet Sets (from £7.99) are perfect for giving the bedroom that luxury look this season and are available in seven eye- catching autumnal designs.

Aldi’s functional yet stylish faux leather Large Storage Pouffe (£14.99) is an excellent addition to every boudoir. Available in black or brown and doubling up as a comfortable seat, this quality piece of furniture comes at a great price and is easy to assemble. This attractive piece of furnishing is also available in a smaller size at a great-value price of just £8.99.

Autumn Home – 18^th September
A living room revamp doesn’t need to cost the earth this autumn, with Aldi’s gorgeous range of co-ordinated curtains, rugs and soft furnishings. Add a splash of colour to the sofa with these Decorative Cushions (£5.99 each) that feature elegant piped edging and removable covers, perfect for keeping clean in a family home.

Keep the atmosphere warm and cosy without breaking the bank with Aldi’s Hopsack Curtains, available in 90 X 90 inches (£34.99) or 66 X 72 inches (£24.99). This Hopsack Bean Cube (£14.99) looks great in the sitting room as an extra seat or even an ultra-stylish foot rest. Available in blue, grey, green, indigo or teal, it looks great paired with a fleecy Super Soft Throw (£7.99), a colourful addition to the home.

With a home that looks so sophisticated and on-trend, it is important to know that it will stay clean and tidy. Ideal for hallways and entryways, Aldi’s Washable Runner (£5.99) and Washable Mat (£2.99) come in a choice of two smart designs.

Aldi’s Specialbuys Autumn Bedroom and Home ranges are available in stores nationwide and online on 15^th and 18^th September but be quick, as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Autumn Bedroom range is available in stores and online on 15th September and available while stocks last

Description	Price
King Size Memory Foam Topper	£39.99
Double Memory Foam Topper	£34.99
Single Memory Foam Topper	£29.99
King Quilted Bedspread	£19.99
Double Quilted Bedspread	£14.99
Large Storage Pouffe	£14.99
King Duvet Feels Like Down	£12.99
King 180 Tc Duvet Set	£12.99
Double 180 Tc Duvet Set	£9.99
Pocket Sprung Pillow	£9.99
Double Feels Like Down Duvet	£9.99
Small Storage Pouffe	£8.99
Single 180 Tc Duvet Set	£7.99
Memory Foam Plus Pillow	£7.99
Single Feels Like Down Duvet	£7.99
Flocked Coat Hangers	£3.49
2 Feels Like Down Pillow Protectors	£2.79

Aldi’s Autumn Home range is available in stores and online on 19th September and available while stocks last

Description	Price
Hopsack Curtains 90 X 90”	£34.99
Contemporary Rug	£29.99
Hopsack Curtains 66 X 72”	£24.99
Hopsack Bean Cube	£14.99
Super Soft Throw	£7.99
Large Cushion	£5.99
Decorative Cushion	£5.99
Washable Runner	£5.99
Washable Mat	£2.79

1
Sep

Aldi takes the Great British biscuit off

Week two in Britain’s favourite tent saw the humble biscuit take centre stage. But what if you lack the engineering skills of Andrew? Or Candice’s sticky ginger cake carpet seems out of reach? Perhaps your decoration is a little less Selasi and a little more Val? If this sounds like you, fellow Great British Bake Off finalist Holly Bell shares her fail proof recipe for Ginger Nut Cookies that are sure to impress even toughest judge!

If you’re not quite ready to create your very own gingerbread mansion, start with the ever faithful Ginger Nut Cookie.

Ginger Nut Cookies
Serves: 6 people
Prep time: 15 minutes
Cooking time: 12 minutes

Ingredients
70g Walnuts (57803)
115g The Pantry Self Raising flour (49601)
115g The Pantry Plain Flour (49599)
200g Soft Brown Sugar (53592)
100ml Solesta Mild Olive Oil (41476)
20ml Grandessa Honey (43762)
1 Large Egg, beaten (44407)
1 flat tsp Stonemill Ground Ginger (59990)
1 flat tsp Stonemill Cinnamon (59988)

Method
Pre-heat the oven to 180°C/350°F/Gas Mark 4.
Roughly chop the ginger into small pieces.
Chop the walnuts into small pieces. In a bowl, combine the sugar, beaten egg, honey and oil, then add the flour, ginger, walnuts and spices and mix well.
Divide the mixture into 24 pieces, shape into a round and flatten slightly.
Place on greased baking trays, with room between to spread.
Bake for about 12 minutes until golden brown – transfer from the baking sheets onto a baking rack to cool.
Whirling in a Viennese nightmare? Fake it until you can bake it with Aldi’s crunchy biscuit offering:

Belmont Ginger Nut biscuits – 25p, 300g (43320)
This is a core product and available in all stores.

Memento Half Coated Fruit & Nut Cookies – 99p, 200g (47523)
This is a core product and available in all stores.

Memento White Chocolate and Cranberry Luxury Cookies – 99p, 200g (71592)
This is a core product and available in all stores.

Specially Selected All Butter Stem Ginger Cookies – £1.25, 200g (62697)
This is a core product and available in all stores.

For more Aldi’s recipes visit: aldi.co.uk/recipes.

25
Aug

Aldi offers gourmet bank holiday BBQ for less

Aldi’s gourmet British cheese burger challenges ‘premium’ supermarket offering
Discount supermarket set to save customers up to 60 per cent* on gourmet burger
August bank holiday set to be perfect for a barbeque as temperature reach record highs[1]

Don’t put those barbeques away just yet! With one last foray of sunshine expected this August Bank holiday, Aldi is offering shoppers a saving of up to 60 per cent* to create the perfect gourmet burger.

With temperatures during the long weekend being dubbed perfect barbeque weather - and set to beat July’s peak of 33.5^oC - customers can dine alfresco with family and friends and enjoy some of this seasons barbeque favourites, including the classic cheeseburger, all for as little as £1.88 per head!

Created using British angus burgers and locally produced cheese, Aldi’s exceptionally low priced, great value gourmet burger will challenge competitor supermarkets’ whose premium ranges can cost almost double.

This gourmet British cheeseburger made with Aldi’s Specially Selected Angus Gourmet Burgers (£1.99), Aldi’s Specially Selected Long Clawson Mature Blue Stilton (£1.45), topped with red onion (59p) and baby gem lettuce (55p) and sandwiched between Specially Selected Luxury Brioche Buns (75p) will have family and friends asking for more! Saving shoppers a sizzling hot 48%**, there will be smiles all round!

Aldi will also be offering Wagyu Rump Steak and Smokey Barbeque South African Free Range Ostrich Steak both for a scorching £4.99 each on sale from 25^th August, while stocks last, so be quick because when it’s gone, it’s gone!

Add vegetarian options to the barbeque menu without breaking the bank with Lyttos Halloumi (£1.39), a perfect meat alternative that everyone can enjoy. Pack them full of flavour by creating kebabs; start by grilling the halloumi on skewers, add vegetables of your choice and enjoy them whilst basking in sun. Quorn Sausages (£1.49) offer a meaty taste; swap the gourmet burgers for sausages for a great tasting alternative to the burger.

For more information about Aldi’s award-winning products, please visit aldi.co.uk.

Notes to editor:

		Aldi	Waitrose
Gourmet Burgers	Product	Specially Selected Angus Gourmet Burgers	Waitrose 2 Aberdeen Angus beef steak burgers
	Retail	£1.99	£4.99
	Weight	340g	270g
	Price per 100g	£0.58	£1.84
	Price per serving	£0.99	£2.49
Premium cheese	Product	Specially Selected Blue Stilton	Waitrose creamy blue Long Clawson mature Stilton cheese
	Retail	£1.45	£1.49
	Weight	220g	150g
	Price per 100g	£0.65	£0.99
	Price per serving based on 50g serving	£0.33	£0.50
Brioche	Product	Specially Selected Luxury Brioche Burger Buns	Heston from Waitrose brioche burger buns
	Retail	£0.75	£1.39
	Quantity	Pack of 4	Pack of 2
	Individual price (price per serving)	£0.19 each	£0.70
Onions	Product	Red Onions	Waitrose red onions
	Retail	£0.59	£0.87
	Weight / Quantity	1kg (approx seven)	3 in pack
	Price per 100g	£0.06 per 100g	n/a
	Price per serving pased on 1 onion	Approx £0.09 each	£0.29 each
Lettuce	Product	Little Gem Lettuce	Waitrose Duchy Organic little gem lettuce
	Retail	£0.55	£1.60
	Quantity	2 pack	minimum 2
	Individual price (price per serving)	£0.28 each	£0.80 each	Saving
	Total	£5.33	£10.34	£5.01
	Price per seving	£1.88	£4.77	£2.89

*Cost per serving is 60.59 per cent less at Aldi when compared to Waitrose
**Total cost of Aldi purchase is 48 per cent less than Waitrose

Prices accurate as of 10.08.16
Prices calculated pro-rata by weight for gourmet burgers and blue stilton cheese, individual prices have been given for items per pack
Comparisons of the products shown only. Prices could vary, prices from Waitrose sourced from website

Product information:
Specially Selected Wagyu Rump Beef Steak – £4.99, 8 ounces, 227g
Smokey Barbeque South African Free Range Ostrich Steak – £4.99
These are Specialbuy products, available in all Aldi stores from Thursday 25^th August 2016, while stocks last.

Little Gem Lettuce –55p, 2 pack
Red Onions – 59p, 1KG
Specially Selected Brioche Burger Buns – 75p, 4 pack
Specially Selected Blue Stilton – £1.45, 220g
Specially Selected Angus Gourmet Burgers – £1.99, 340g
Lyttos Halloumi – £1.39, 225g
Quorn Sausages - £1.49, 328g

[1] www.theweatheroutlook.com

25
Aug

Aldi raises the 'steaks' with Wagyu rump staeak for under £5

Following the successful launch of Aldi’s premium Wagyu Rib Eye and Sirloin steaks for Father’s Day, the discount supermarket is claiming its ‘steak’ as the largest retailer of Wagyu by offering foodie customers, with a penchant for premium, the chance to get their hands on Specially Selected Wagyu Rump steaks for under £5.

Widely thought of as the best (and priciest) beef in the world, Aldi is making this superior meat both affordable and accessible to customers for a limited time only and while stocks last on 25^th August, just in time for the bank holiday.

With prices of Wagyu at top London restaurants being set staggeringly high, customers can get this delectable beef steak for a fraction of the price with Aldi’s Specially Selected Wagyu Rump Beef Steak, on sale for just £4.99 for 227g (8oz).

Over the last 12 months discount supermarket Aldi has branched out by selling a number of Wagyu lines including Specially Selected Rib Eye, Specially Selected Sirloin Steaks and more recently Specially Selected Wagyu Beef Burgers, which customers rushed to stores for. Over 3,000 Waygu burgers were sold per hour across the UK indicating its growing popularity with customers.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said, “Wagyu beef has proven very successful with our customers and we are delighted to offer Wagyu Rump Steaks for under £5.
“Aldi are continuing to offer premium quality products at everyday low prices, allowing customers to make substantial savings on luxury products without compromise.”

Aldi Specially Selected Wagyu Steaks come from cattle that are both outdoor reared and 100% grass-fed on open New Zealand pastures, unlike Wagyu cattle raised in other countries, such as Australia and America. The rearing of the beef gives the meat a distinctive rich flavour and texture, with good marbling coverage, allowing the steak to become tender and succulent when cooked.

Demand is expected to be unprecedented and a limit of two steaks per purchase has been placed to ensure that as many customers as possible get to enjoy this very special meat.

The Specialbuy Wagyu Rump steaks are available in stores, throughout the UK, from Thursday 25^th August, while stocks last.

Product information:
Specially Selected Wagyu Rump Beef Steak – £4.99, 8 ounces, 227g
This is a Specialbuy product, available in all Aldi stores from Thursday 25^th August 2016, while stocks last.

25
Aug

Orange you glad for Aldi

Bake Off is back and on last night’s episode, the judges sent the amateur bakers ‘wobbling’ as they attempted to master the British classic, Jaffa Cakes!

The first episode showed contestants battling it out to recreate the citrus favourite and for some the pressure in the tent rose to boiling point as they deliberated over the delicate preparation of jelly and sponge.

However, Aldi shoppers can rest assured that while they fine tune their baking skills, they can stock up on all the ingredients at Aldi for less than £5.

Try this:

Make sure your topping is smooth and uniform with a choice of Aldi’s Dairyfine Milk Chocolate (79p) or keep it classic with Dairyfine Dark Chocolate (79p).

Which way to place the sponge? It’s a question that stumped the bakers. Whatever way you decide, make sure you are stocked up with plenty of Aldi’s The Pantry Caster Sugar (99p), British Unsalted Butter (79p) and that all-important The Pantry Self-Raising Flour (45p). Large eggs are preferred when making a batch so why not try Aldi’s Large Free Range Eggs (89p).

The all-important jelly filling is what makes the Jaffa Cake so iconic and Aldi’s Orange Jelly (29p) will ensure your zesty centre is delightful, whilst keeping costs low.

If firing up the oven doesn’t appeal to you, why not fake your bake, buying Aldi’s Belmont Jaffa Cakes (89p)?

That’s it bakers, now all you have to worry about is crumbs in your tea if you’re a dipper like Paul.

For more Aldi’s recipes visit: aldi.co.uk/recipes.

Products
Orange Jelly– 29p, 135g (62464+)
Caster Sugar – 99p, 1KG (49427+)
Unsalted Butter – 79p, 250g (2470)
Large Free Range Eggs – 89p, 6 pack (44407)
Self-Raising Flour – 45p, 1.5KG (49601+)
Milk Chocolate – 79p, 200g (43202)
or
Dark Chocolate – 79p, 200g (43199+)
Basket total: £4.20
Belmont Jaffa Cakes – 89p, 300g (7694+)
Notes to editor:
Ingredients based on Mary Berry’s recipe: http://www.bbc.co.uk/food/recipes/mary_berrys_jaffa_cakes_58695

25
Aug

Aldi reveals UK wine capitals

The Wine Retailer of the Year reveals UK wine habits with Wine Map of Great Britain
Sauvignon Blanc emerges as nation’s favourite wine style
Glasgow is the top location for Prosecco, London is home of Champagne

Discount supermarket Aldi has today released its first ever Wine Map of Great Britain, revealing the nation’s wine capitals and confirming that we are a nation of Sauvignon Blanc fanatics.

The Wine Retailer of the Year[1] launched its popular eCommerce site, aldi.co.uk, early in 2016 and completed a data deep dive into its first 16,000 transactions, revealing its 13 most popular wine styles and the regions from which these styles come from. The data revealed that Sauvignon Blanc takes the coveted position of Britain’s most popular wine style, finishing ahead of the UK’s favourite sparkling wine from north-eastern Italy, Prosecco and the UK’s preferred red, Malbec, which took third place.

As UK Prosecco sales are soaring, with annual supermarket sales up 34 per cent to £345 million, Aldi’s wine experts have revealed that Glaswegians are on trend as the UK’s Prosecco aficionados, whilst Londoners plump for a full Champagne flute.

Tonbridge emerged as the UK’s home of Gavi, while East Anglian shoppers in Norwich opt for a glass of smooth Shiraz and wine-lovers in Reading are most inclined to snap up the classic dry white, Chablis, with its fresh citrus characteristics. Edinburgh was the capital for Malbec, a red wine with plump dark fruit flavours and a smoky finish.

Shoppers in the Midlands proved they have the UK’s most diverse taste palate. Wine drinkers in Leicester like to raise a glass of Rioja, Birmingham wine buffs show a penchant for a chilled Rosé, while folk in Nottingham enjoy the fruity tones of Rosé Champagne and Coventry consumers plump for a ruby red Pinot Noir.

Tony Baines, joint Managing Director of Corporate Buying, comments: “Our expert buying team know exactly what makes the UK tick when it comes to wine and we’re delighted to be able to share our insight. Despite the dominance of Sauvignon Blanc, we are more experimental than ever in our choices, with shoppers regularly trying new grapes and niche styles of wine.

“Aldi’s philosophy is to make quality wine accessible to all, whatever the budget. We can see the influence this has had on our customers who now demonstrate a great knowledge and understanding about wine in their wine choices and feedback. We expect consumers to keep trading up to more premium wines and for new, less well known variations of wine to become more prominent in the next five years as consumers become even more discerning.”

The launch of the wine map follows the launch of limited edition wines into Aldi’s range for its Wine Festival in August. Each wine was cherry-picked by Aldi’s wine buying team to introduce consumers in the UK to some of the most famous winemaking regions across the world, representing the very best wines from 5 continents and 14 different countries.

Aldi cemented its reputation as market leaders with significant award wins at the 2016 Drinks Retailing Awards where Aldi was crowned ‘Supermarket of the Year’, ‘Multiple Wine Retailer of the Year’ and awarded ‘Drinks Buying Team of the Year’. The retailer was also named as the best place to buy beers, wines and spirits at the 2015 Harpers Awards.

-ENDS-

See below for a full list of grape varieties and wine regions where Aldi sell the highest proportion of each of its wine styles:

Chablis – Reading
Chardonnay – Liverpool
Champagne - South West London
Rosé Champagne - Nottingham
Rosé - Birmingham
Gavi - Tonbridge
Malbec - Edinburgh
Pinot Noir - Coventry
Prosecco - Glasgow
Riesling - Chelmsford
Rioja - Leicester
Rosé Malbec - Ipswich
Sauvignon - Newcastle
Shiraz – Norwich

The nation’s top 10 favourite wine styles:
1.       Sauvignon Blanc
2.       Prosecco
3.       Malbec
4.       Shiraz
5.       Pinot Noir
6.       Chardonnay
7.       Rosé
8.       Rioja
9.       Gavi
10. Champagne

[1] Drinks Retailing Awards – winner of Supermarket of the Year and Multiple Wine Retailer of the Year

25
Aug

PROST! Aldi introduces five new German beers for Oktoberfest 2016

The world’s largest beer festival is fast approaching and as millions of revellers prepare to flock to Munich for Oktoberfest, discount supermarket Aldi is stocking its shelves with five specially chosen German beers to bring the celebrations home.

UK beer-lovers can get into the festival spirit with the range of quality beers at pocket friendly prices, in store from 15th September.

Schwaben Brau Das Schwarze
Single bottle £1.79, 500ml
This dark and sumptuous beer is jet black in colour and laced with subtle flavours of roasted chocolate and coffee for a truly delectable finish. With a taste inspired by Pilsner, Germany’s most popular beer style, drinkers can enjoy a rich flavour with a bitter edge.

Schwaben Brau Das Naturtrube
Single bottle £1.79, 500ml
Pilsner fans will also enjoy Das Naturtube, which is infused with a pleasant hop-like aroma. The beer has a natural cloudiness and is unfiltered for a more intense flavour.

Schwaben Brau Das Helle
Single bottle £1.79, 500ml
A traditional German lager, Das Helle has a mild, herbal hoppiness. With an underlying slight malty taste, the lager will give drinkers a true taste of Germany.

Schwaben Brau Volksfestbier
Single bottle £1.79, 500ml
Light and golden in colour, Volksefestbier has a softer taste than more traditional German Pilsners. The subtle flavours are a perfect accompaniment to a relaxed night in with friends.

Schwaben Brau Das Weizen
Single bottle £1.79, 500ml
For a fruitier finish, Das Weizen gives beer fans something a bit different. Mildly aromatic, this cloudy wheat beer is a great companion for evenings in the garden.

Full product list:

Schwaben Brau Das Schwarze (500ml), £1.79
Schwaben Brau Das Naturtrube (500ml), £1.79
Schwaben Brau Das Helle (500ml), £1.79
Schwaben Brau Volksfestbier (500ml), £1.79
Schwaben Brau Das Weizen (500ml), £1.79

18
Aug

Aldi to launch premium champagne skincare range

PREMIUM SPARKLING GRAPE SKIN CARE RANGE GOES ON SALE 9^TH OCTOBER
CONTAINS THE FINEST, ACTIVE SKIN CARE INGREDIENTS
SKIN HYDRATION INCREASES WHILST WRINKLE DEPTH DECREASES AFTER 28 DAYS
LIMITED SPECIALBUY RANGE AVAILABLE IN STORE AND ONLINE – CUSTOMERS LIMITED TO TWO OF EACH PRODUCT

This October, Aldi will launch the Cuvée Royal Collection - a brand new, luxury anti-ageing skincare range, which combines the very finest active ingredients with the latest high-tech research.
Containing a precious sparkling grape extract from France, the revolutionary products offer several strong anti-ageing components including the innovative dermis activator, QT40.

The Lacura Cuvée Royal Collection – featuring four must-have products - is the ultimate treat for women of all ages set to revitalise skin and will also make a perfect gift for Christmas. Each product contains the highest quality royal grapes which are naturally gifted with highly effective components for youthful and firm looking skin. Teamed with QT40, which helps to refine facial contours and improve skin elasticity, the range offers a truly unique skin care experience.

Included within the range is the Lacura Cuvée Royal Intensive 24HR Cream Mousse, which has been proven to dramatically increase skin hydration by up to 37 per cent, while the Lacura Cuvée Royal Luminous Serum Concentrate has been found to significantly decrease wrinkle appearance after 28 days of use.

The dermatologically tested Lacura Cuvée Royal Neck & Décolleté Mousse has also been put to the test and has been found to significantly increase skin smoothness whilst increasing skin hydration by 38 per cent.

The Lacura Cuvée Royal Christmas Beauty Advent Calendar will complete the range and will feature 24 mini beauty surprises for beauty belles to enjoy in the run up to Christmas Day.

Demand is set to be high as this exclusive Lacura Cuvée Royal Collection launches as a Specialbuy on 9^th October. It will be available in-store and feature online at aldi.co.uk for a limited time only.
Aldi’s Lacura range is becoming increasingly popular and has received huge recognition following the unprecedented success of its Lacura Caviar Illumination Collection last year. The collection, which contained the powerful, anti-ageing caviar extract, was one of Aldi’s most successful Specialbuys of 2015.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK comments: “Following the overwhelming demand for the Lacura Caviar Collection in 2015, we are extremely pleased to be launching Lacura Cuvée Royal, a premium quality skincare range, available across our stores and online at aldi.co.uk this Autumn.

“Premium quality is at the forefront of all Aldi Lacura products. Using the highest quality ingredients, the Lacura Cuvée Royal range is perfect for customers looking for a quality skincare regime without the high-end price tag.”

The Lacura Cuvée Royal Intensive 24HR Cream Mousse, Lacura Cuvée Royal Neck & Décolleté Mousse, Lacura Cuvée Royal Luminous Serum Concentrate and Lacura Cuvée Royal Christmas Beauty Advent Calendar will retail from £7.99 to £19.99, and will be added to the retailer’s popular Lacura beauty range on 9^th October as a Specialbuy.

Shoppers are encouraged to get their products early to avoid disappointment, because once they’re gone, they’re gone!

18
Aug

Super savings as Aldi launches new student Specialbuy ranges

Savvy students can kit out their accommodation with quality homewares and electricals on a student budget this September thanks to Aldi’s affordable Student Kitchen and Student Home ranges.

Featuring a wide selection of quality products, students will find everything they need to make halls a home, in stores and online from 1^st September and available while stocks last.

Student Kitchen

With personal fridge space often at a premium, Aldi’s Table Top Fridge (£49.99) is certain to be a popular choice this term. With a spacious 17L capacity and A+ energy efficiency rating, this great value fridge is available in black or white and would be a welcome addition to any student kitchen.

Keen cooks can kit out their kitchen with Aldi’s great value Double Hot Plate (£19.99) and Mini Oven (£19.99). Increasing the cooking facilities with these great gadgets means it couldn’t be easier to whip up a storm for bigger groups of friends.

Aldi’s Student Kettle and Toaster Twin Pack (£15.99) features a two-slice toaster with an adjustable browning control and removable crumb tray for easy cleaning. What’s more, savvy students keen to complete the set can also pick up 3 Piece Coloured Saucepans (£9.99) and Colourful Knives Set (£3.99) all of which are available in a selection of bright colours.

With a selection of other essentials from a handy One Egg Frying Pan (£1.99) and set of Stackable Mugs/Stackable Bowls (£4.99) to the all-important Kitchen Brush Set (£1.99) and Washing Up Bowl (£1.49), students can find everything they need to fly the nest in style, without breaking the bank.

Student Home

This nifty Mini-Vacuum Cleaner (£29.99) will take the hard work out of cleaning with its powerful 110W motor and 4 LED lights for greater visibility in dark corners. With a ‘wet nozzle’ attachment for sucking up liquids, upholstery brush, crevice nozzle and universal nozzle, this handheld vacuum cleaner will prove itself invaluable.

Those enjoying their first taste of independence can personalise their space with Aldi’s Bobble Rug (£14.99), Pom Pom Throw (£8.99) and matching Pom Pom Cushion (£4.99). Available in a selection of colours including green, pink and blue.

With a lack of suitable storage often an issue in university halls, Aldi’s Rattan Effect 4 Drawer Tower (£14.99), Rattan Effect 27L Storage Box (£6.99) and Rattan Effect Underbed Storage Boxes (£7.99) will make light work of clutter, enabling students to keep a tidy bedroom and focus on their studies.

Brighten up the bathroom with these Bath Towels/2 Pack Hand Towels (£3.99) and matching Chenille Bath Mat (£5.99), before hanging them out to dry on Aldi’s useful 3 Tier Expanding Airer (£12.99).

With all the basics including a Complete Bed Set Double (£14.99) and Sleeper Pillows (£2.99) available from 1^st September, students need not worry about being unprepared for university when everything they need is available at unbeatable prices from Aldi.

Aldi’s Specialbuys Student Home and Student Kitchen ranges are available in stores nationwide from 1^st September and to pre-order online at www.aldi.co.uk from 25^th August but be quick, as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Student Kitchen range is available in stores and online on 1st September and available while stocks last

Description	Price
Table Top Fridge	£49.99
Double Hot Plate	£19.99
Mini Oven	£19.99
Student Kettle and Toaster Twin Pack	£15.99
3 Piece Coloured Saucepan	£9.99
Lunch Tote	£4.99
Stackable Mugs/Stackable Bowls	£4.99
Student Cutlery Set	£4.99
3 Piece Sieve Set	£4.99
Flask & Hydration Bottle	£3.99
Oven Dish	£3.99
Colourful Knives Set	£3.99
Grill And Oven Tray	£3.99
Terry Tea Towels 5 Pack	£3.49
Wok	£3.49
Chip And Pizza Tray	£2.99
24cm Coloured Frying Pan	£2.99
Mini Wok	£2.49
Mixing and Measuring Jug	£2.49
One Egg Frying Pan	£1.99
Kitchen Brush Set	£1.99
Sandwich Box / Snack Box	£1.79
Kitchen Gadgets	£1.49
Kitchen Tools Assortment	£1.49
Washing Up Bowl	£1.49

Aldi’s Student Home range is available in stores and online on 1st September and available while stocks last

Description	Price
Mini-Vacuum Cleaner	£29.99
Bobble Rug	£14.99
Complete Bed Set Double	£14.99
Rattan Effect 4 Drawer Tower	£14.99
3 Tier Expanding Airer	£12.99
Duvet & Pillow Set Single	£12.99
Pom Pom Throw	£8.99
Rattan Effect Underbed Storage Boxes	£7.99
Sandwich Maker	£7.99
Rattan Effect 27L Storage Box	£6.99
Chenille Bath Mat	£5.99
Pom Pom Cushion	£4.99
Double Quilted Mattress Protector	£4.99
Shaped Cushion	£4.99
Bath Towel/2 Pack Hand Towel	£3.99
Single Quilted Mattress Protector	£3.99
Sleeper Pillows	£2.99

18
Aug

Aldi toasts worlds best wine regions with wine festival range

This summer, Aldi is launching a new and unique range of limited edition wines from the world’s greatest wine regions. Available online and in stores nationwide from 21^st August while stocks last, the Aldi Wine Festival collection is comprised of a superb line-up of Old and New World reds and whites with wines from five continents and 14 different countries representing some of the most famous winemaking regions. Affordably priced between £4.99 and £8.99, the range is exciting and wonderfully drinkable, with a variety of tastes and flavours that offers something for every occasion.

Mayoral Reservado Syrah Cabernet
Produced in Jumilla, Spain
Case of six £38.94/single bottle £6.49
Available from 21st August in stores and online
A majestic, full bodied red wine with an immense character, Mayoral Reservado is the perfect accompaniment to red meats fresh from the barbecue. Bold and luscious, this Spanish Cabernet gives you complex aromas of sweet black and stone fruits combined with coffee notes.

Nonius Estate Feteasca Neagra Shiraz
Produced in Viile Timisului, Romania
Case of six £32.94/single bottle £5.49
Available from 21st August in stores and online
If you like your reds velvety smooth then this ruby red Romanian Shiraz will be the wine for you. An intensely fragrant bouquet of fruit and spice notes, the Feteasca Neagra grape in this shiraz produces flavours of an almost Italian character. Match this wine with pasta dishes and cooked meats.

Amigo Secreto Syrah-Carignan
Produced in Valle del Rapel, Chile
Case of six £41.94/single bottle £6.99
Available from 21st August in stores and online
An organic wine from one of South America’s most respected and innovative biodynamic producers, this deep ruby red Syrah combines fresh cherry aromas with a touch of cassis, chocolate and spice. The carefully selected organic grapes give this wine a full body and a rich acidity that leaves you with an elegant wine that pairs perfectly with pork dishes.

Edition Fritz Keller Pinot Noir
Produced in Baden, Germany
Case of six £38.94/single bottle £6.49
Available from 21st August in stores and online
Germany’s finest pick of seasonal fruits are combined in this Pinot Noir to give you a wine packed with mouthwatering flavours. Experience notes of ripe cherries, fleshy raspberries and red-fruited plums and pair this perfect picnic tipple with roast chicken, salmon and light cheeses.

Leaf Plucker Sauvignon Blanc
Produced in the Coastal Region, South Africa
Case of six £41.94/single bottle £6.99
Available from 21st August in stores and online
Produced by one of South Africa’s top Sauvignon Blanc makers, this wine has a beautifully concentrated palate and an incredible freshness. With aromas of Guava, citrus and honeysuckle, Leaf Plucker owes its developed complexity and fresh subtle green flavours to its skin & barrel fermentation and of course the grape’s extended exposure to sunlight, courtesy of the leaf plucking sheep, making this a Sauvignon like no other.

Single Vineyard Vermentino
Produced in South Eastern Australia
Case of six £38.94/single bottle £6.49
Available from 21st August in stores and online
Looking for a refreshing zesty white? Look no further than this single vineyard Vermentino from South East Australia. Its fresh, ripe lime, lemon and tropical aromas make this steely green tinted white a hit with wine lovers everywhere.

Callia Alta Torrontes
Produced in San Juan, Argentina
Case of six £32.94/single bottle £5.49
Available from 21st August in stores and online
Experience a taste of South America with this bright, refreshing white. With delicate aromas of oranges and white tropical flowers, this wine is perfectly balanced with a gentle sweetness and makes an unbeatable accompaniment to spicy Asian cuisine or summer plates of salmon or tuna.

Furmint
Produced in the Tokaji Region, Hungary
Case of six £35.94/single bottle £5.99
Available from 21st August in stores and online
Consistently championed by connoisseurs, the Hungarian Furmint grape creates an incredibly exciting, deliciously dry white wine. Enjoy as an aperitif and savour the crisp and fruity characteristics, fresh on the nose with apples, apricots and a hint of honey. Served alongside salads, smoked dishes and grilled meats, this unique wine will delight any dinner guest.

Full product list:
o    Encosta Da Viñha; Dão, Portugal - £4.99 (2015)
o    Punta de Lobos Malbec; Colchagua Valley, Chile - £6.99 (2014)
o    Domaene Wachau Grüner Veltliner; Wachau, Austria - £6.99 (2015)
o    Palmento Nero d’Avola; Sicily, Italy - £5.99 (2015)
o    Single Vineyard Vermentino; South Eastern Australia - £6.49 (2015)
o    Nonius Estate Feteasca Neagra Shiraz; Viile Timisului, Romania - £5.49 (2015)
o    Mayoral Reservado Syrah Cabernet; Jumilla, Spain - £6.49 (2015)
o    Leaf Plucker Sauvignon Blanc; Coastal Region, South Africa - £6.99 (2016)
o    Verdicchio Dei Castelli di Jesi Classico; Marche, Italy - £5.49 (2015)
o    Edition Fritz Keller Pinot Noir; Baden, Germany - £6.49 (2014)
o    Cairanne Côtes du Rhône; Villages, France - £6.99 (2014)
o    Callia Alta Torrontés; San Juan, Argentina - £5.49 (2015)
o    De Bortoli G.S Pinot Noir; Yarra Valley, Australia - £7.49 (2015)
o    Jan & Johan Old Vines Cinsault; Paarl, South Africa - £5.99 (2014)
o    Punta de Lobos, Sauvignon Blanc; Casablanca Valley, Chile - £6.99 (2015)
o    Edition Fritz Keller Riesling; Baden, Germany - £5.99 (2015)
o    Gloria Reserva Tinta Roriz; Douro, Portugal - £5.99 (2014)
o    Artisan Gewürztraminer; Tasmania, Australia - £8.99 (2015)
o    Amigo Secreto Syrah-Carignan; Valle del Rapel, Chile - £6.99 (2015)
o    Furmint; Tokaji Region, Hungary - £5.99 (2015)
o    Meadowhawk Cellars Zinfandel; California, USA - £6.99 (2014)
o    Nikau Point Reserve Syrah; Hawkes Bay, New Zealand - £6.99 (2014)
o    La Baume Viognier; Languedoc-Roussillon, France - £7.99 (2015)
o    Roodeberg Reserve ‘Bordeaux Blend’; Western Cape, South Africa - £6.99 (2014)
o    Ashwood Estate Pinot Gris; Gisborne, New Zealand - £6.49 (2014)

18
Aug

Aldi toasts worlds best wine regions with wine festival range

17
Aug

Aldi launches limited edition wine festival range

To meet record consumer demand, Wine Retailer of the Year,[1] Aldi, is set to add twenty-five limited edition, premium wines to its range as part of the inaugural Aldi Wine Festival.

Available in store from 21 August, the new wines have been specially sourced from some of the very best winemaking regions across fourteen countries and five continents. The eclectic collection is priced from £4.99 to £8.99 and designed to give customers a taste of the most exciting wines from around the globe, including a Nero d’Avola from Sicily in Italy, Pinot Gris from Gisborne in New Zealand and Riesling from Baden in Germany.

The Aldi Wine Festival includes partnerships with top producers, including one of South America’s top biodynamic wineries. The Chilean Amigo Secreto Syrah-Carignan, £6.99 is a deep ruby red wine made with carefully-selected organic grapes, grown without pesticides, fungicides, herbicides or artificial fertilisers; tapping into the emerging UK trend for organic wines.

Aldi has also teamed up with one of Hungary’s most distinguished wine makers, Karoly Ats, to add an exceptional white wine from the famous wine region of Tokaji to the collection. The owner of a Hungarian Order of Merit for his services to wine excellence, Ats has produced an unmistakable dry Furmint, £5.99, for Aldi shoppers to enjoy.

Tony Baines, joint Managing Director of Corporate Buying, comments: “Our core range is growing in popularity day by day. We constantly aim to excite and exceed our customers’ expectations and are delighted to be introducing shoppers to 25 new, exceptional wines from the world’s greatest winemaking regions this summer. Our talented team of expert wine buyers have curated a range that embodies innovation, quality and outstanding value for money.”

“The Aldi Wine Festival continues our philosophy of helping to make quality wine accessible to all, whatever the budget. This new collection is another step change for us and takes us one step closer to being the UK’s foremost wine retailer.”

The Aldi Wine Festival builds on an exceptional year for Aldi. In February, the launch of Aldi’s online wine buying service aldi.co.uk introduced thousands of new shoppers to Aldi’s award winning wine offering and allowed the retailer to expand its range from 80 to over 120 wines.

Aldi has successfully bucked the trend of declining wine sales in UK supermarkets, growing its share of the category and increasing sales by 7% in the past 12 months alone. The supermarket has continued to outshine the competition and was named ‘Supermarket of the Year’, ‘Multiple Wine Retailer of the Year’ and ‘Drinks Buying Team of the Year’ at this year’s Drinks Retailing Awards.

The Aldi Wine Festival range will be available online at aldi.co.uk and in stores nationwide from Sunday 21 August, available while stocks last.

-Ends -

Full product list:
o   Encosta Da Viñha; Dão, Portugal - £4.99 (2015)
o   Punta de Lobos Malbec; Colchagua Valley, Chile - £6.99 (2014)
o   Domaene Wachau Grüner Veltliner; Wachau, Austria - £6.99 (2015)
o   Palmento Nero d’Avola; Sicily, Italy - £5.99 (2015)
o   Single Vineyard Vermentino; South Eastern Australia - £6.49 (2015)
o   Nonius Estate Feteasca Neagra Shiraz; Viile Timisului, Romania - £5.49 (2015)
o   Mayoral Reservado Syrah Cabernet; Jumilla, Spain - £6.49 (2015)
o   Leaf Plucker Sauvignon Blanc; Coastal Region, South Africa - £6.99 (2016)
o   Verdicchio Dei Castelli di Jesi Classico; Marche, Italy - £5.49 (2015)
o   Edition Fritz Keller Pinot Noir; Baden, Germany - £6.49 (2014)
o   Cairanne Côtes du Rhône; Villages, France - £6.99 (2014)
o   Callia Alta Torrontés; San Juan, Argentina - £5.49 (2015)
o   De Bortoli G.S Pinot Noir; Yarra Valley, Australia - £7.49 (2015)
o   Jan & Johan Old Vines Cinsault; Paarl, South Africa - £5.99 (2014)
o   Punta de Lobos, Sauvignon Blanc; Casablanca Valley, Chile - £6.99 (2015)
o   Edition Fritz Keller Riesling; Baden, Germany - £5.99 (2015)
o   Gloria Reserva Tinta Roriz; Douro, Portugal - £5.99 (2014)
o   Artisan Gewürztraminer; Tasmania, Australia - £8.99 (2015)
o   Amigo Secreto Syrah-Carignan; Valle del Rapel, Chile - £6.99 (2015)
o   Furmint; Tokaji Region, Hungary - £5.99 (2015)
o   Meadowhawk Cellars Zinfandel; California, USA - £6.99 (2014)
o   Nikau Point Reserve Syrah; Hawkes Bay, New Zealand - £6.99 (2014)
o   La Baume Viognier; Languedoc-Roussillon, France - £7.99 (2015)
o   Roodeberg Reserve ‘Bordeaux Blend’; Western Cape, South Africa - £6.99 (2014)
o   Ashwood Estate Pinot Gris; Gisborne, New Zealand - £6.49 (2014)

[1] Winner of ‘Supermarket of the Year’ and ‘Multiple Wine Retailer of the Year’ ‘at Drinks Retailing Awards 2016

12
Aug

Harrogate Aldi turns gold till Jack gets home

Aldi’s Harrogate store has transformed one of its checkouts gold in honour of Team GB ambassador and Yorkshire native, Jack Laugher. On Wednesday night, the nation watched intensely as Jack alongside diving partner Chris Mears, made history by securing Team GB’s first ever gold medal victory in the men’s synchronised three-metre springboard final.

Aldi is the first supermarket sponsor of Team GB and has been supporting Jack on his road to Rio. To celebrate the triumph, visitors to the Harrogate store will be able to revel in the gold medal victory in Rio from 18^th August. Customers will be urged to dive in, go for gold and check out their items on the winners till.

Jack is a proud Aldi Team GB ambassador and is among over 650 Team GB members to receive £25 of vouchers per month to spend in-store during the run up to the Games. Aldi supported the Team GB athletes by ensuring they had access to fresh, affordable, Great British food as they fuelled their performances on the road to Rio; which for Jack, proved a huge success!

Aldi has handed out over £145,000 in vouchers to spend in store. Team GB members including Sally Conway, Jazz Carlin and Samantha Quek have all been spotted in Aldi stores all over the country, picking up a variety of fresh produce.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, commented: “Everyone at Aldi is extremely proud of all of the Team GB athletes and we’re thrilled to have seen one of our ambassadors win a gold medal. We absolutely wanted to do something to celebrate and turning one of our tills gold at Jack’s local store will help us and our customers celebrate this victory.”

In addition to supporting the athletes, Aldi and Team GB’s Get Set to Eat Fresh initiative has been helping young people understand the pleasure of cooking and eating healthy meals, whilst gaining the skills they need to feed themselves using fresh, nutritious ingredients. The initiative combines Aldi’s love and knowledge of food and Team GB’s dedication to nutrition programmes that encompass healthy and fresh produce. Up to now, over 1,900 schools have taken part.

Members of the public can also find out what food some of their favourite athletes love to eat and leave messages of support for their favourite ‘Homegrown Hero’ via the dedicated website www.teamgb.com/homegrownheroes.

They can also follow all of the action from Rio on Facebook and Twitter using #TotallyRio.

11
Aug

Aldi announces additions to sell-out Caviar Illumination range

As the Caviar Illumination range continues to impress savvy beauty lovers, The 3^rd November will see Aldi launch brand new Caviar Facial Cleansing Wipes and Caviar Illumination Serum Concentrate along with the welcome return of Caviar favourites - Caviar Illumination 7 day Intensive Treatment and Caviar Illumination 3 Minute Cell Renewal Peel Mask, all available as Specialbuys.

The premium skincare range has been extended after the initial success of Caviar Day and Night creams, which sold over 60,000 jars on the day of launch.

The dermatologically tested Caviar Illumination Facial Cleansing Wipes (£1.29) cleanse, tone and moisturise your face, eye and neck area in one simple step – perfect for busy women on-the-go. The soft nature of the wipes, containing extracts of caviar, gently cleanses away make-up, dirt and daily impurities found on skin.

Designed to actively moisturise and firm the skin, the Caviar Illumination Serum Concentrate (£7.99) contains a concentrated formula that includes anti-aging ceramides to help combat aging as well as a natural extract which reduces redness. The unique, gel-like caviar pearls create a dark coloured formula which becomes transparent when applied to the skin. The dermatologically tested serum provides smoothness and radiance, as well as decreasing wrinkle depth.

Heading back to Aldi this November is the Caviar Illumination 7 day Intensive Treatment (£7.99) and Caviar Illumination 3 Minute Cell Renewal Peel Mask (£6.99). Returning after its success earlier in the year, the Caviar Illumination 7 day Intensive Treatment is a highly concentrated 24-hour moisturisation skincare regime for day and night. Suitable for all skin types, the treatment offers an ideal anti-aging solution for dry and damaged skin - proven to increase skin hydration by up to 68 per cent.

Recently featured on ITV’s This Morning, the Caviar Illumination 3 Minute Cell Renewal Peel Mask (£6.99), is also back and set to impress. The peel mask has been proven to stimulate cell renewal whilst gently restructuring the skin’s surface. If used on a weekly basis, the peel can help skin feel fresh and vibrant and leaves skin looking younger and illuminated through the use of its concentrated exfoliants.

Demand is set to be high as the products will be on sale as Specialbuys on 3^rd November for a limited time only. Available in-store and online at aldi.co.uk, shoppers should buy early to avoid disappointment, as with all Specialbuys - once they’re gone, they’re gone!

11
Aug

Aldi launches premium skincare gift for men this Christmas

NEW MEN’S SKINCARE KIT GOES ON SALE 6^TH NOVEMBER
DERMATOLOGICALLY TESTED
LIMITED SPECIALBUY RANGE – AVAILABLE IN STORE AND ONLINE

Aldi has announced the launch of its first men’s skincare range – the Lacura Men’s Revitalise Gift Set is due on sale on 6^th November. The kit contains two skin boosting premium skincare products for men, making it the ideal Christmas gift.

The Lacura Men’s Revitalise Gift Set is the ultimate solution for men wanting to revitalise dull looking skin. Both products contain hyaluronic acid which is naturally gifted with highly effective components for refreshed and hydrated skin. Teamed together, the Revival Serum and Gentle 24 Hour Hydro Cream improve skin elasticity and revitalise tired skin whilst reducing the appearance of sagging and wrinkles.

The Revival Serum contains an anti-hangover effect and birch sap to boost against the hangover mood and maximise a radiant look. Meanwhile, the Gentle 24 hour Hydro Cream contains the natural ingredients; sugar beet, corn starch and avocadin which significantly nourish and reduce fine lines.

Demand is set to be high as this exclusive gift set launches as a Specialbuy on 6^th November. It will be available in-store and online at aldi.co.uk.

The Revival Serum and Gentle 24 Hour Hydro Cream, will retail at £12.99 and will be added to the retailer’s popular Lacura beauty range for a limited time only.

Shoppers will need to get their Lacura Revitalise Gift Set early to avoid disappointment, because once they’re gone, they’re gone!

11
Aug

New Aldi Caviar exclusives set to hit the shelves in time for Christmas

TWO LACURA CAVIAR ILLUMINATION TREATS GO ON SALE 1^ST DECEMBER
THE ULTIMATE PRE-CHRISTMAS SNOW ALGAE SKIN PICK ME UP
RESTORES COLLAGEN LEVELS AND IMPROVES SKIN ELASTICITY
LIMITED SPECIALBUY RANGE – AVAILABLE IN STORE AND ONLINE

Following the unprecedented sell-out success of Aldi’s Lacura Caviar Illumination range in October last year, which became one of the most successful Specialbuys to date, the discount supermarket is set to introduce the Lacura Caviar Illumination Super Lift Kit this Christmas.

The all new Caviar Illumination Super Lift Kit contains soy phyto placenta extract and bio peptide which are both naturally gifted with highly effective components for youthful and firm looking skin.
Teamed with caviar extract, the Super Lift Kit helps to restore collagen levels and improves skin elasticity by penetrating deep into the skin. Included within the kit are four 6ml Super Lift Gel sachets, an application brush and preparation tub.

Containing snow algae and natural caviar extracts, this exclusive Lacura Caviar Illumination product offers many high powered anti-aging actives which aid the acceleration of skin regeneration.

Returning as a Specialbuy this Christmas, is the dermatologically tested Caviar Illumination Gift Set, containing the Lacura Caviar Day Cream which scientific studies have shown increases skin hydration just four hours after use by up to 58 per cent, resulting in improved elasticity and smoother, silkier skin.

Also included in the gift set is the Lacura Caviar Illumination Night Cream which provides your skin with deep moisture whilst you sleep, and ampules of the Lacura Caviar Illumination 7 Day Intensive Treatment which is suitable for all skin types. The treatment offers an ideal anti-aging solution for dry, delicate skin.

Both the Caviar Illumination Super Lift Kit and Caviar Illumination Gift Set will retail at £12.99 each, and will be added to Aldi’s premium Lacura beauty range on1st December, for a limited time only.

Shoppers are encouraged to get their products early to avoid disappointment because, as with all Specialbuys, once they’re gone, they’re gone!

11
Aug

Aldi boosts fruit and veg sales with responsible Olympic partnership

As the Olympic buzz sweeps the nation, retailer Aldi, is celebrating the success of its Team GB partnership by recognising the impact it’s had on encouraging fresh and healthy eating to its customers.

The retailer – the first supermarket to sponsor Team GB - today released figures showing that UK shoppers have spent over £289 million on fresh produce from May to July in stores, up 19% year-on-year.

With consumers seemingly inspired by the partnership and their Olympic heroes, top ‘Olym-picks’ include bananas, salads and tomatoes, which have seen an increase in sales of 25%, 14% and 15%, respectively in Aldi stores.

The announcement follows recent praise from Malcolm Clark, coordinator of the Children’s Food Campaign – an organisation which aims to improve children and young people's health by campaigning for policy changes in UK schools, communities and throughout society – regarding Aldi’s marketing activity around the partnership. He comments: “Only Aldi supermarket’s advertising campaign, with its focus on British produce, including fresh fruit and vegetables, seems to buck the trend and promote demonstrably healthier products.”

Aldi announced its campaign to support Team GB in August 2015. To ensure Team GB stars would have access to fresh, affordable, Great British food as they fuel their performances on the road to Rio, Aldi offered 650+ Team GB members £25 of vouchers per month to spend in store.

With less than 24 hours until the opening ceremony, Aldi has handed out over £145,000 in vouchers to spend in store. Team GB members including Genevieve Randall (Synchronised Swimming), Ellie Piggott (Lightweight Rower) and James Rodwell (Rugby 7s) have all been spotted in outlets all over the country, picking up a variety of fresh produce.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, commented: “At Aldi, we’re incredibly proud to be the first supermarket to partner with Team GB and are delighted that our dedication to fresh, healthy produce has positively impacted Team GB athletes and our customers.”

In addition to supporting the athletes, Aldi and Team GB’s Get Set to Eat Fresh initiative has been helping young people understand the pleasure of cooking and eating healthy meals whilst gaining the skills they need to feed themselves using fresh, nutritious ingredients. The initiative combines Aldi’s love and knowledge of food and Team GB’s dedication to nutrition programmes that encompass healthy and fresh produce; up to now, over 1,900 schools have taken part.

Throughout the campaign, activities and stories to educate on healthy eating have been delivered to teachers, parents and pupils by Aldi and the Team GB athletes. The website – getsettoestfresh.co.uk – features a programme of free, classroom-based resources for students aged 7-14 and Team GB-inspired lesson plans, films and engaging activities.

Tony Baines continues: “We are committed to ensuring our customers have access to great value British produce, including our Super 6 fruit and vegetables and fresh cut deals from our core range of 100% British, Red Tractor assured meat.”

Members of the public can also find out the foods some of their favourite athletes love to eat and leave messages of support for their favourite ‘Homegrown Hero’ via the dedicated website www.teamgb.com/homegrownheroes.

They call also follow all of the action from Rio on Facebook and Twitter using #TotallyRio.

4
Aug

Aldi celebrate 'Great Taste' award win

Aldi scoops 29 stars at the prestigious Great Taste Awards
The discounter wins in all categories at the British Baker’s Christmas Stars Awards
Aldi’s outstanding quality is further recognised with six wins at the SuperMeat and Fish Christmas Products Awards

Christmas has come early for Aldi as they celebrate not one, but three award wins for their luxurious Christmas food collection, which will be launching in stores across the UK from October.

The Great Taste Awards, one of the most prestigious for fine foods and drinks in the country, awarded coveted stars to 29 Aldi UK products[1]. Highlights from the announcement saw judges award two star ratings to Aldi’s Specially Selected 30 Day Aged Sirloin Steak, Specially Selected Strawberry Conserve and Specially Selected Buffalo Mozzarella.

Other products to be awarded a star rating at the Great Taste Awards spanned across the supermarket’s cheese range including its Specially Selected West Country Cheddar, to its fresh meat range, where Aldi’s Specially Selected Fillet Steak was awarded winner.

Aldi’s 2016 Christmas range also gained early recognition, with luxury products such as its Specially Selected 12-Month Matured Christmas Pudding gaining a star rating, before it hits the shelves in November.

The supermarket’s premium quality Christmas range also wowed at the British Baker’s Christmas Stars Awards, where Aldi won all of the event’s four categories. Its Specially Selected Exquisite Vintage Christmas Pudding and Specially Selected Exquisite Mince Pies were among the winners during tough judging that required products to score 40 or more points.

Aldi’s Christmas range won further praise at the SuperMeat and Fish Christmas Products Awards. Up against M&S, Tesco and the Co-op, Aldi scooped six awards including wins for its Exquisite Jewelled Layered Pie, Specially Selected Beef Rib Joint with Salt and Pepper Seasoning and its Specially Selected British Honeycomb and Brandy Ham Joint. The organisers praised the creativity and innovation of products that were entered into this year’s awards, acknowledging that consumers have a real treat in store for Christmas 2016.

Tony Baines, Joint Managing Director of Corporate Buying, Aldi UK, said: “All of these industry awards are excellent benchmarks for outstanding food quality and taste. They are judged by industry experts skilled in determining the finest flavours and textures that shoppers will appreciate.

“To scoop so many awards is testament to the expertise of our buying teams and the relationships we have with some of the best producers in the UK, which allows Aldi to offer great tastes and value across our whole range. This Christmas our shoppers can enjoy premium quality without premium prices.”

For more information about Aldi’s award success, please visit: https://www.aldi.co.uk/.

ENDS

Full details of Aldi’s awards and achievements can be found at https://www.aldi.co.uk/awards.
Great Taste Award totals
Aldi Total

3 Star Wins	1
2 Star Wins	10
1 Star Wins	46

Aldi Total (excluding Ireland)
36

2 Star Wins	6
1 Star Wins	30

Aldi UK star rating breakdown
29

2 Star Wins	3
1 Star Wins	26

Scotland-specific

2 Star Wins	2
1 Star Wins	4

Ireland-specific

3 Star Wins	1
2 Star Wins	4
1 Star Wins	16

Information can be found here:
http://greattasteawards.co.uk/2016-winners/

Aldi award wins at the British Baker’s Christmas Stars Awards:
·         Christmas Biscuits winner: Specially Selected Exquisite Biscuits
·         Christmas Biscuits highly recommended: Specially Selected Exquisite Crackers
·         Christmas Bread winner: Specially Selected Christmas Tree Brioche
·         Christmas Bread highly recommended: Bakkavor Bread Caramelised Red Onion Camembert Swirls (for sharing)
·         Mince Pies winner: Specially Selected Exquisite Mince Pies
·         Christmas Cakes and Puddings winner: Specially Selected Exquisite Vintage Christmas Pudding (Isle of Man)

Aldi award wins at the SuperMeat and Fish Christmas Products Awards:
·         Best Christmas Beef Product: Specially Selected Beef Rib Joint with Salt and Pepper Seasoning
·         Best Ready Cooked Ham Product: Specially Selected British Honeycomb and Brandy Ham Joint
·         Best Christmas Added Value Poultry Product: Turkey Parcel with Cranberry and Orange
·         Best Christmas Stuffing Product: Specially Selected British Pork, Cranberry and Clementine Portions
·         Best Celebration Pie Product: Aldi Exquisite Jewelled Layered Pie
·         Best Pâté/Terrine Product: Specially Selected Pâté Jar with Chicken, Liver and Thyme

[1] 36 including Scotland

4
Aug

Aldi launches a showstopper range for budding bakers

With The Great British Bake Off about to make a TV comeback, Aldi is making sure star bakers have everything they need to create tasty treats with the new Bake Off range, in stores and online on 14^th August, while stocks last.

Create the perfect cake consistency with this Classic Stand Mixer (£69.99) which includes a six speed rotary control with a balloon whisk, beater and dough hook. What’s more, with four colours available including metallic red and pearlescent duck egg blue, it’s sure to add a touch of style to any kitchen.

Kitchen gadget users can also add Aldi’s Pie Maker/Waffle Maker (£19.99) to their collection – the non-stick cooking surfaces and base and lid cutters make homemade treats even easier to whip up.

Jam and chutney lovers can have a go at making their very own with Aldi’s Preserving Starter Kit (£14.99) and Maslin Pan (£19.99). Ideal for beginners, the Preserving Starter Kit comes complete with a thermometer, jar tongs and jam jar covers and more, while the Maslin Pan has an 8 litre capacity so there’ll never be a shortage of preserves in the house.

With a choice of a flat, jug or bowl scales, Aldi’s Digital Kitchen Scales (£6.99) go the extra mile by measuring both solids and liquids, so it’s easier to get the correct quantities sorted, whether it’s flour or water.

Bake Off fans can get inspired with Aldi’s selection of Mary Berry Cookbooks (£3.49) which cover a number of different dishes from the baking queen herself, including puddings and classic kitchen favourites.

These Show Stopper Baking Utensils (£1.99), are also a must for any utensil drawer and include spoons, spatulas and palette knives. Made from beechwood and with a silicone head, they’re ideal for stirring, scooping and scraping.

The Bake Off range also has an array of home baking essentials for creating, displaying and storing those show stopping creations, including a Specialist Pan Assortment (£7.99) with cake dividers and tiered pans to a 32cm Cake Tin and Cake Plate Set (£14.99) with a choice of stylish designs made from galvanised steel.

Aldi’s Specialbuys Bake Off range is available in stores nationwide from 14^th August and to pre-order online at www.aldi.co.uk from 7^th August but be quick, as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Bake Off range is in stores and online on 14th August and available while stocks last

Description	Price
Classic Stand Mixer	£69.99
Maslin Pan	£19.99
Pie Maker/Waffle Maker	£19.99
Cake Tin And Cake Plate Set	£14.99
Preserving Starter Kit	£14.99
Bamboo Storage Canisters	£9.99
Specialist Cake Pan Assortment	£7.99
Kitchen Scales	£6.99
Enamel Pie Dishes	£6.99
Mixing Bowls	£6.99
Large Ceramic Baking Pans	£6.99
Cooling Rack & Oven Shelf	£5.99
Cake Container	£4.99
Small Ceramic Baking Pans	£3.99
Mary Berry Cookbooks	£3.49
Preserving Jars	£2.99
Show Stopper Baking Utensils	£1.99

8
Jul

Entertain Guests This Summer with Aldi’s Award Winning Tipples

The sun is finally out, the weather is warming up - it's time for some delicious summertime drinks! Whether you’re stocking up on beers and ciders for a family barbeque, packing for a festival with friends or just want to relax in the garden with a chilled glass of wine or fruity cocktail in hand, Aldi has it covered with a range of great value award-winning tipples.

Australian Sauvignon Blanc
Single bottle £3.69
Available in stores nationwide from 10 July (while stocks last)
On a bright summer’s day nothing beats a glass of perfectly chilled white wine. The crisp and zingy citrus notes of this Sauvignon Blanc can be enjoyed with white fish such as mackerel, and is the perfect base for a thirst quenching white sangria. Head to the Aldi website for a recipe https://www.aldi.co.uk/recipes/all-recipes/cocktails/c/cocktails

Exquisite Collection Pinot Noir Rosé
Case of six £41.94 / single bottle £6.99
Available now in stores nationwide and online at aldi.co.uk
Packed with intense fruity flavours of strawberry, cherry, raspberry and plum, this complex New Zealand Rosé is summertime in a glass. Best enjoyed chilled with fish and salad – the perfect excuse to invite friends over on a warm summer’s evening.

Valdobbiadene Prosecco Spumante Superiore DOCG
Case of six £44.94 / single bottle £7.49
Available now in stores nationwide and online at aldi.co.uk
Nothing says summer more than a picnic of finger sandwiches washed down with a glass of crisp and dry Prosecco. The autumn fruits and delicate floral flavours perfectly pair with fish based sandwiches such as prawn mayonnaise and smoked salmon and cream cheese.

Golden Ales 12 X 500ml
£14.79 per mixed case of 6
Available in stores nationwide from 10 July (while stocks last)
A collection of ales including Wychwood Hobgoblin Gold, Ringwood Boondoggle, Jennings Cocker Hoop, Wainwright, Marston’s EPA and Brakspear Oxford Gold. A great summer selection for ale lovers.

Knights Malvern Gold Cider
£4.49 per 2.25L bag in a box
Available in stores nationwide from 10 July (while stocks last)
If beer is not for you, then why not quench your thirst with Knight’s Malvern Gold Cider. A fruity, refreshing drink made with the juice of specially selected apples – it’s best served over ice on a hot summer’s day. What’s more, its handy bag box makes it the perfect choice for festivals.

Westons Medium Dry Cider
£1.25 per 500ml bottle
Available in stores nationwide from 10 July (while stocks last)
Beat the heat with this medium dry cider which is fully matured in old oak vats to develop its very special character and flavour. Full bodied, mellow in flavour with the traditional character of an oak conditioned cider, Westons Medium Dry Cider is a great alternative to beer and wine.

Alska Fruit Cider Peach and Raspberry
£1.39 per 500ml bottle
Available now in stores nationwide (while stocks last)
If you are in the mood for a fruiter alternative, this sumptuous cider has a blend of seasonal fresh wild raspberries and plump juicy peaches. Enjoy served over ice to keep you cool under the sun.
Also available, Alska Swedish Fruit Cider Pear and Lychee, £1.39.

Austin’s Summer Punch
£5.99 per 1L
Available now in stores nationwide (while stocks last)
A quintessentially British tipple – no picnic is complete without it! Serve the traditional way, with ice-cold lemonade, chopped cucumber, strawberries, oranges and fresh mint.
Also available in a ready-to-drink Austin’s & Lemonade can, £0.99.

Raspberry Vodka Liqueur
£10.99 per 50cl
Available in stores nationwide from 10 July (while stocks last)
Shake up your summer party with the season's must have Raspberry Vodka Liqueur. Enjoy on the rocks or as an ingredient added to your favourite cocktail recipe.

Oliver Cromwell Gin & Tonic and Oliver Cromwell Gin & Diet Tonic
£0.99 per 250ml can
Available now in stores nationwide (while stocks last)
Light and crisp with rounded spice and a touch of juniper, Aldi’s Oliver Cromwell Gin & Tonic can is best enjoyed with lemon, lime or cucumber for a touch of class, and is also available with diet tonic. These ready to drink gin and tonic cans are the perfect tipples for picnics, parties and festivals.

30
Jun

King of checkouts help Team GB at kitting out

Team GB’s first and fastest discount supermarket partner, Aldi, is supporting this year’s Kitting Out experience for athletes heading to the Rio 2016 Olympic Games. The athletes will benefit from the exceptional customer service and famed efficiency that Aldi stores are known for, as they collect their tailored kit for the Games in August.

Last year, Aldi recorded one of the fastest Kitting Out processes to date ahead of the Baku 2015 European games - a speed it hopes to replicate and even improve upon on the road to Rio.

Aldi will showcase its checkouts specially developed for the occasion and will be giving each of its staff a specific mission to help drive speed and efficiency. Each athlete will also be issued a till receipt, detailing their full kit allocation. This will allow them to supermarket-sweep to the finish line rather than wasting time in queues, giving them plenty of free time to enjoy the activities. Aldi staff who supported in 2015 will act as team leaders and 80 more employees from different regions around the UK will be invited to take part, encouraging Olympic engagement across the business.

As part of the Homegrown Heroes initiative - a platform developed in partnership between Aldi and the Team GB where the public can find out more about the athletes and leave inspirational messages online - athletes entering the checkout space will be greeted and encouraged to sign a giant map of Great Britain. This will later be put up for grabs as a competition prize across Aldi’s social media channels.

The team will also be gifted with Aldi Passports to Rio which will include helpful tips such as phrases in Portuguese, Rio themed recipes and further information about the sponsorship.

Bill Sweeney, Chief Executive Officer at the British Olympic Association, said: “We’re thrilled to have Aldi support us on our journey to this year’s games in Rio. The Kitting Out experience is a vital time in the team’s preparation. Improving the athletes’ experience is key to getting the best out of our competitors as they prepare for Rio. We’re confident that Aldi will ensure the team receive that exceptional service and efficiency for which the business is so famous.”

Since the start of the partnership in August 2015, Aldi has offered over 650 Team GB members £25 worth of vouchers per month to spend in-store during the run up to the Games. The scheme was launched to ensure the sporting stars would have access to fresh, affordable, great British food as they fuel their performances on the way to Brazil. Visitors to the Homegrown Heroes website can use the interactive map to find information on Aldi’s suppliers and stores, where athletes will be using their shopping vouchers ahead of the games.

Jon Neale, Joint Managing Director of Corporate Buying at Aldi UK, said: “We are honoured to be supporting the athletes as they prepare for the Rio 2016 Olympic Games and our staff from across the country are looking forward to being involved in this year’s Kitting Out experience. It’s a true team effort; we are proud of working closely with the BOA to bring our people operations to Birmingham NEC and ensure the process runs as smoothly and efficiently as it can for the athletes’ final steps to Rio.”

To learn more about the Team GB athletes and leave messages of support as Team GB heads to Rio, visit the Homegrown Heroes website: www.teamgb.com/homegrownheroes.

30
Jun

Aldi launches £4 school uniform which rivals Marks & Spencer's quality, saving parents up to 74%

Discount supermarket Aldi is set to launch a Back To School uniform package for just £4 this July, which independent tests have proven rivals[1] the Marks and Spencer uniform range, offering parents a 74% saving.

On sale instore and online from 14^th July and available whilst stocks last, the £4 price for the uniform package covers all primary school ages (4-11 years). The package includes two polo shirts, one round neck jumper and either a pair of trousers or a skirt, making Aldi’s range the most competitive of all UK supermarkets2.

For the first time, Aldi’s Back to School range will be available to pre-order online from 7^th July meaning parents can have the autumn term all sewn up before the end of the school year. The range includes everything from uniform essentials like scuff-resistant shoes, socks, and tights to PE kits, backpacks and other accessories, making Aldi the one-stop-shop for all parents.

Tony Baines, Managing Director for Corporate Buying at Aldi comments: “Our £4 uniform offers not only great value but also incredible quality. The price and quality reassurance means we’re giving parents the chance to put aside worries about expensive new uniforms. What’s more, they can get everything sorted before the summer holidays even begin – something our customers have told us they love!

“The Aldi school uniform package costs the same across all sizes and can be bought on our website as well as in our stores, so it couldn’t be easier for parents to stock up on this great-value, excellent quality range.”

Here’s how Aldi stacks up against Marks & Spencer[1]:

ALDI	M&S
Trousers / Skirt: £1.50	Straight Leg Trousers / Pleated Skirt: *From £6.40
Polo Shirt 2pk: £1.25	Polo Shirt 2pk: *From £4.00
Round Neck Sweater: £1.25	Unisex Jumper: *From £4.80
TOTAL: £4 SAVING UP TO 74%	TOTAL: £15.20

Here’s how Aldi stacks up against its other supermarket competitors:

Aldi	Tesco	Sainsbury’s	Asda
Round Neck Sweater £1.25 Plain Polo 2 Pack £1.25 Trousers/Skirt £1.50	Round Neck Sweater From £3.00 Plain Polo 2 Pack From £2.50 Trousers/Skirt From £3.00	Round Neck Sweater From £4.00 Plain Polo 2 Pack from £3.50 Trousers/Skirt From £5.00	Round Neck Sweater From £2.00 Plain Polo 2 Pack From £2.50 Trousers/Skirt From £3.00
Total: £4	Total: £8.50	Total: £12.50	Total: £7.50
% saved by shopping with Aldi	SAVE 53%	SAVE 68%	SAVE 47%

Aldi Specialbuys Back to School range offers excellent value without compromising on quality. Available to buy online and in stores on Thursday 14^th July, but you’d best be quick, as once they’re gone they’re gone!

Check out our new Back to School video, where the toughest of kids put our £4 uniform package through the roughest of conditions!

[1] Intertek

16
Jun

Aldi launches new partnership with Farm Africa to help tackle poverty in rural Africa

Aldi UK has become the first UK supermarket to team up with international development charity Farm Africa, in a three-year partnership to support young farmers in Kenya.

The supermarket has pledged to donate £260,000 to fund Growing Futures, a project to educate young people in sustainable agriculture, which is being run by Farm Africa in Kitale, Western Kenya.

Aldi and Farm Africa are joining forces to improve the lives of more than 400 out-of-school young people by helping them to grow and sell more crops, and to sell their produce for more money, so they can earn a decent income and build sustainable businesses.

In doing so, the project aims to enable young people to escape the cycle of poverty by empowering them to create more commercially viable livelihoods for themselves through agriculture and become business leaders in their communities.

Oliver King, Corporate Managing Director at Aldi UK said: “By supporting young people in rural areas to increase harvests and create better incomes for themselves, Growing Futures will not only play its part in eradicating extreme poverty in Kitale, it will help young people build for the future.

“The project will encourage young people to become job creators rather than job-seekers, turning them into drivers of economic growth and reducing their communities’ dependence on aid.”

Farm Africa works with small-scale farmers, government and private sector organisations across Africa to boost food production, creating more sustainable and commercial farming that builds rural incomes and sustains natural resources.

Nicolas Mounard, Chief Executive of Farm Africa, said: “This partnership will help us give young farmers in Kenya the vital support they need to grow themselves out of poverty.

“As well as assisting young farmers to vastly improve the quality and amount of food they produce, this project will help ensure they are growing the most valuable crops, support them in finding the best contracts, and enable them to sell their crops at higher value markets so they can find a lasting way out of poverty.”

ENDS

16
Jun

Aldi UK becomes the fastest-growing retailer of fairtrade roses

Aldi has become the fastest growing retailer of Fairtrade roses following a 21 per cent surge in year-on-year sales.

The supermarket, which stocks Fairtrade roses in all of its 645 UK stores, saw sales increase from 1.4m to 1.9m bunches during the last 12 months* (April 2015-16). This undoubtedly contributed to Aldi being named Floral Retailer of the Year for the third year running at the 2016 FPC Fresh awards.

The growth comes as Aldi approaches its second anniversary of launching the roses, which were first sold in June 2014.

On average, Aldi sells 33,000 bunches of Fairtrade roses each week, with sales rising to over 60,000 for key occasions such as Valentine’s Day and Mother’s Day.

More than 90 per cent of Aldi’s Fairtrade roses are sourced from two farms in Ethiopia and Kenya. In addition to the social, environmental and economic benefits Fairtrade certification brings to flower farms, premiums from the sale of Aldi’s roses, which overall amounts to an estimated £400,000 directly fund a number of extra projects which help the whole community.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi said: “Fairtrade is important to Aldi and our customers, who increasingly tell us they value ethically sourced products at affordable prices. The Fairtrade principles also fit with our business ethos of developing long-term, mutually beneficial partnerships with our suppliers.

“We recognise the positive impact that sourcing Fairtrade products has on suppliers in less developed countries. We will continue to work closely with the Fairtrade Foundation to explore how we can offer these farmers and growers more support.”

Euan Venters, Commercial Director, the Fairtrade Foundation, said: “We’re delighted that Aldi’s Fairtrade roses have become such a popular choice, just two years since the launch, providing quality and value alongside a better deal for growers. Fairtrade roses empower flower workers and their communities, with funding invested in social projects, improving local education and healthcare.

Aldi’s Fairtrade roses are supplied by JZ Flowers, who have supported the growth of the business’s Fairtrade offering since its introduction. This support has built on Aldi’s relationship with JZ, which spans over 20 years. JZ is the largest importer of Fairtrade flowers in the UK, and each of the Fairtrade-certified farms it sources from have separate committees of workers who decide how premiums are spent.

Aldi’s Fairtrade range includes organic bananas, chocolate, tea, coffee and wine. In addition, the supermarket also stocks a number of Utz and Rainforest Alliance certified products.

ENDS

27
May

Aldi gets beer-hind UK's finest regional brewers with the launch of homegrown craft beer range

Supermarket Aldi is championing British beer and expanding its UK-brewed craft beer range. The initiative, worth over £600k, will see the retailer stock eighteen UK-brewed craft beers in its stores in England and Wales from Sunday 29^th May as a Specialbuy.

The move is set to tap in to the booming craft beer market in the UK which is currently worth £420 million and predicted to reach £1 billion in value by 2020[1], as demand surges for authentic, regionally brewed ales.

Wiltshire brewery, Wadworth, is one of thirteen local breweries signed up, with its signature Wadworth 6X ale. A fourth-generation family business, the brewery still delivers ales locally in oak cask beer barrels by its very own Shire Horses. The Aldi listing marks a major coup for the brewing team.

Colin Oke, Head Brewer at Wadworth’s, comments: “We’re an independent family business and making quality ales is our passion – the deal with Aldi means we can continue to grow and put 6X on the UK map, a testament to our team and the generations before us.”

Boasting quality brews from some of the finest breweries across the country, each beer in Aldi’s new range has been handpicked by the retailer’s dedicated UK buying team over the course of two years; and carefully selected to celebrate provenance, artisan brewing and the exceptional beer produced across the UK.

Tony Baines, Joint Managing Director of Corporate Buying, comments: “We’re delighted to be supporting the growth of some of the most distinguished regional breweries and microbreweries across the country and cannot wait to offer their signature ales to Aldi shoppers across the UK.

“Our buying team has scoured every corner of the UK to source an eclectic collection of fantastic ales, and we’re delighted to be able to bring this exceptional collection to shoppers across the country at an affordable price.”

Tony Jerome, Communications Director of the Society for Independent Brewers (SIBA), who campaign for the interests of the growing number of independent brewers in the UK, adds: “It’s great to see Aldi championing local breweries and bringing the taste of some of Britain’s finest craft-brewed ales to shoppers across the country. Craft brewed beer is the strongest it’s ever been in the UK and Aldi’s range will strengthen that trend even further.”
The eighteen craft beers, each priced at £1.25, will be available in Aldi stores nationwide across England and Wales, from Sunday 29^th May. As with all Specialbuys, once they’re gone they’re gone!
-ENDS-
Full product list:
•                    Wet Your Whistle (4.5%,500ml) – Brewed at Box Steam Brewery
•                    Golden Bolt (3.8%, 500ml) – Brewed at Box Steam Brewery
•                    Wadworth 6X (4.3% 500ml) – Brewed at Wadworth Brewery
•                    Two Tribes (4.5%, 500ml) – Brewed at Everards Brewery
•                    Hop Bomb (5.0%, 500ml) – Brewed at Sadler’s Brewery
•                    Mellow Yellow (4.1%, 500ml) – Brewed at Sadler’s Brewery
•                    Wizard Amber (3.7%, 500ml) – Brewed at Robinsons Brewery
•                    Maple Gold (4.3%, 500ml) – Brewed at Joseph Holt Brewery
•                    White Witch (3.9%, 500ml) – Brewed at Moorhouses Brewery
•                    Mid-Atlantic (4.5%, 500ml) – Brewed at Titanic Brewery
•                    Velo Pale Ale ( 4.2%, 500ml) – Brewed at Black Sheep Brewery
•                    Reverend James Rye (4.3%, 500ml) – Brewed at SA Brain Brewery
•                    Surrey Nirvana (4.0%, 500ml) – Brewed at Hogsback Brewery
•                    Castle (3.8%, 500ml) – Brewed at Arundel Brewery
•                    Double Dragon (4.2%, 500ml) – Brewed at Felinfoel Brewery
•                    A-Hop-alypse Now (4.3%, 500ml) – Brewed at Camerons Brewery
•                    Strongarm (4.3%, 500ml) – Brewed at Camerons Brewery
•                    Unicorn (4.3% ABV, 500ml) - Brewed at Robinsons Brewery
All products priced at £1.25.

[1] Premium Bottled Ale Report – viewable here

27
May

Aldi opens its first ultramodern dedicated wine store in the capital as demand for it's award-winning tipples grows

Retailer Aldi is set to build on the huge success of its wine range with the launch of a dedicated, ultramodern wine store in London’s trendy east end in celebration of its eCommerce launch. Aldi’s online wine offering has proven particularly popular in the capital, with Londoners spending the most online on Aldi’s award-winning wines.

Open to the public from today (Thursday 26th May), the Aldi Wine Store represents a refined and futuristic approach to helping shoppers choose their wine. Its sleek, minimalistic design consists of glass wine displays and stations lined with tablets where customers can purchase their favourite tipples to be delivered straight to their door, thanks to Aldi’s new online offering.

Customers will be able to try before they buy online with a resident Master of Wine – one of only 338 in the world – and sommeliers on hand to guide wine lovers through Aldi’s award-winning range. What’s more, visitors wanting to up their wine knowledge can participate in various free masterclasses on a first come, first serve basis including an introduction to pairing wine with cheese, and how to identify characteristics of new world verses old world wines.

The launch of the Aldi Wine Store comes at a time when the supermarket’s wine offering is more popular than ever. 100 bottles of its Exquisite Collection wine are sold every hour in the UK, and this year, Aldi beat off stiff competition from the likes of Waitrose to secure the ‘Supermarket of the Year’, ‘Multiple Wine Retailer of the Year’ and ‘Drinks Buying Team of the Year’ awards at the prestigious Drinks Retailing Awards.

Since launch earlier this year, Aldi’s eCommerce operation has opened up its wine range to those who may not necessarily live near an Aldi store. It has proved particularly popular with shoppers in the South East, who have accounted for nearly 1 in 5 of all wine cases ordered to date.

The Aldi Wine store will be located in BOXPARK, Shoreditch, and open from the 26^th-28^th May as part of London Wine Week - a week-long celebration of London’s thriving wine scene. The festival is now in its third year and for the first time in 2016, Aldi will be the Official Supermarket Sponsor.
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, comments: “We are delighted to be launching our first ever pop up shop dedicated purely to our fantastic wine range. Our wines have fast been gaining a well-deserved reputation for their excellent quality and low prices.

“Our store, open for three days, represents our dedication to opening up the world of Aldi wine to all - allowing customers both new and existing, to try before they buy either in store or online.

“We decided to open an Aldi Wine Pop Up in the capital following the launch of our eCommerce offering which, to date, has shown there is a huge appetite for Aldi’s wine amongst those in the South East, and what better time to trial a dedicated wine store than during London Wine Week.”

Popular wines available to sample in the high-tech store will include Aldi’s The Exquisite Collection Clare Valley Riesling which, in 2015, won a gold medal and Great Value Champion award at the International Wine Challenge, and from one of the most famous wine producing regions in France, the Andre Vannier Chablis Premier Cru, which retails at just £7.99. Samples of Aldi’s Veuve Monsigny Champagne Brut, which has proven to be Londoners’ top tipple to purchase from the Aldi site will also be offered to shoppers to try before purchasing on the in-store tablets via Aldi.co.uk.

20
May

Aldi launches Android Pay

Aldi is set to make shopping even easier for customers from Wednesday 18^th May 2016 when it will start to accept contactless Android Pay across all of its 638 UK stores.

With Android accounting for 54%* of the smartphone market in the UK, the launch of mobile payment at Aldi stores will give thousands of customers the opportunity to pay for their shopping by simply tapping their phone on the contactless payment terminal at the checkout.

Tony Baines, Joint Managing Director of Aldi Corporate Buying, said: “We’re pleased to partner with Android Pay to offer our customers a quick, easy and secure method to pay for goods in store.

“The launch of Android Pay further reinforces our commitment to give our customers a simplified and enjoyable shopping experience.”

Aldi successfully launched Apple Pay in 2015, for more information visit aldi.co.uk.

*Q1 2011 Millennial Media SMART Report

31
Mar

Perfect your dewy glow with Aldi this Spring

Relax and pamper this spring with Aldi’s new Thermal Spring skin care range, on sale in store from Sunday 17^th April.

Delicately cleansing to the skin, the new Lacura Thermal Spring Body Care Body Lotion and Shower Gel (£1.99) contain valuable thermal water and special nutrients to leave your skin feeling refreshed and relaxed. Dexpanthenol and lipids help to reduce tightness and soothe stressed skin, leaving it feeling soft and restored.

The dermatologically approved Lacura Thermal Spring Face Care (£1.99) including Face Cream and Eye Cream for hypersensitive skin, contains Thermal water, shea butter, panthenol and hyaluron to moisturise and effectively care for sensitive skin. The eye cream moisturises the thin skin around the eyes and is also suitable for sensitive and delicate skin. Both creams are gentle to skin and contain no parabens or colourants.

Aldi’s popular Lacura Face Treatment Oils (£3.99) will also return to Aldi in April. Available for dry and sensitive skin types, these nourishing oils restore your natural radiance to reveal a healthy, happy complexion. Treat skin to an at-home facial by massaging the oil into clean skin, or add a couple of drops to your favourite moisturiser.

Continue your pamper regime and renew moisture levels with Aldi’s luxurious Body Cream (£1.29). Be beautiful with Classic, containing Beeswax and Jojoba Oil for dry skin, and Soft with Vitamin E and Jojoba Oil for normal skin.

To get your hands on these beauty bargain Specialbuys, head to your nearest Aldi store on Sunday 17^th April.

-Ends-

31
Mar

Shop The Ultimate Baby Range At Aldi

With everything from toys and trikes to baby leggings and blackboards, Aldi’s Specialbuys Baby range is sure to have something to keep the little ones comfy, cared for and kitted out this spring, in stores and online from the 21^st April, available while stocks last.

Tots’ Toys
This fun Children’s Blackboard (£29.99) table set is a great way to engage young minds and encourage creativity. The table and chairs are wipe-clean - ideal for cleaning off doodles!

Featuring a range of classic characters including Minnie and Mickey Mouse - this Soft Musical Toy (£7.99) is sure to become a firm bedtime favourite.

On The Move
Aldi’s trikes are perfect for getting the kids out and about this spring. The Scuttlebug (£19.99) is great for little ones (12 months+) to help them learn and develop their balance, while the Smart Trike (£19.99) is perfect for slightly older children (18-36 months). It comes complete with an adjustable seat and removable parent handle for steering.

Getting from A to B couldn’t be easier with this Sun Buggy (£17.99) – it is lightweight, easy to fold and comes with a five-point safety harness, perfect for babies aged six months to three years.

When travelling further afield, Aldi’s Dream ‘N’ Play (£19.99) travel cot bed is ideal for keeping kids cosy. What’s more, it’s easy to assemble, folds into its own bag and comes in two designs.

Keep the little ones safe and in-sight with Aldi’s stylish Travel Booster Seat (£11.99) and carry bag, ideal for ages 12 months+, it has two adjustable height positions, is easily transportable and even has storage space for changing essentials.

Bedroom Buys
Toys and essentials can be hidden away in this Nursery 3 Drawer Tower (£12.99) - available in three animal-themed designs, it’s a fun and colourful addition to any nursery. The Nursery Doorstop (£4.99), which comes in a number of designs including Jolly Whale and Rainbow, is just the thing to complete the look.

Bed time favourites can be kept tucked away with Aldi’s freestanding Children’s Sling Bookcase (£19.99), which looks great and keeps the kids room tidy.

Ultimate Essentials
Babies can rock gently or sit up and play in this Bungee Deluxe Baby Bouncer (£19.99). With a removable toy bar complete with three toys, it’s sure to bring them hours of fun.

Parents can count on Aldi’s High Chair (£18.99) to keep tiny tots safe during every meal and snack - it’s compact and comes with a removable padded seat, suitable for ages 6 month+.

With a range of Baby Leggings and Joggers (£3.49) and Baby Sleepsuits (£4.99) in an array of pretty designs, the little ones are sure to look cute and stylish in Aldi’s baby clothing this spring.
Aldi’s Specialbuys Baby range is available in stores nationwide and online from the 21^st April, but don’t delay, as once it’s gone, it’s gone!

-Ends-

Product	Price
Children’s Blackboard	£29.99
Bungee Deluxe Baby Bouncer	£19.99
Dream N Play Travel Cot	£19.99
Smart Trike	£19.99
Scuttlebug	£19.99
Children’s Sling Bookcase	£19.99
High Chair	£18.99
Go S Sun Buggy	£17.99
Baby Carrier	£13.99
Baby Safety Gate	£12.99
Nursery 3 Drawer Tower	£12.99
Travel Booster Seat	£11.99
Baby Bumper & Quilt Set	£11.99
Nappy Change Kit	£9.99
Play Mat	£9.99
Ear/Forehead Thermometer	£8.99
Soft Musical Toy	£7.99
Feeding Bottles 4 Pack	£5.99
Cot Pockets, 2pk/ Cot Tidy	£5.99 each
Children’s Novelty Boots	£5.99
Baby Sleepsuits 3 Pack	£4.99
Mealtime Set	£4.99
Nursery Doorstop	£4.99
PVC Tablecloth	£4.99
Baby Changing Mat	£3.99
Nuby Baby Bath Toys	£3.99
Baby Popcorn Blanket	£3.99
Baby Leggings & Joggers	£3.49
Children’s Toilet Seat/	£2.99 each
Step Stool/Potty
Fitted Jersey Cot Bed Sheet	£2.99
Hand Puppet Book	£2.99
Hooded Baby Towel And Wash Mitt	£2.99
Muslin Cloths, 3pk	£2.99
Baby Bodysuits 3 Pack	£2.89
Nuby Baby Pram	£2.89 each
Rattles/Teethers
Avent Soothers	£2.79
Baby Socks 5 Pack	£2.49
Training Straw Cup	£2.49
Cellular Blanket With Satin Trim	£2.49
Flip It Easy Grip Cup/Pop-Up Sipper	£2.39 each
Tiny Tots Books	£1.99
Magic Sounds Sound Book	£1.79
Soft Play Ball	£1.49

10
Mar

Journey from waste to wear, with Aldi's new sustainable socks

With derelict fishing gear making up one tenth of all marine litter, customers can now help clean up the ocean while keeping their toes warm. Aldi is now stocking eco-friendly Healthy Seas Socks (3 pack - £4.99), partially made with abandoned fishing nets found in the sea.

These eco-friendly feet warmers go on sale as part of Aldi’s new Springwear collection, available in stores from 3rd March.

The initiative behind these sustainable socks, Healthy Seas, works with fishermen and divers across Europe to collect old fishing nets which are transformed and regenerated into high quality yarn, which is used to create sustainable textile products.

Veronika Mikos, Healthy Seas Project Coordinator, comments: “By promoting our socks partially made of recycled fishing gear, Aldi is giving consumers the opportunity to recognise and contribute towards a hugely significant cause.

“Healthy Seas is an open initiative that encourages other business in joining their efforts to reduce the devastating impact of ghost fishing gear on the environment; It is hugely satisfying to take marine litter out of the sea, turn it into a new product and, through the sales of a new product, help to organize more sea clean-ups.”

Joint Managing Director for Corporate Buying at Aldi, Jonathan Neale adds: “We are extremely proud to collaborate with Healthy Seas on their endeavour to help clean up the world’s oceans. Aldi is constantly looking for new ways to promote sustainable products in store as part of our quality and great-value offering”.

So, for a deal that‘ll knock their socks off, customers should head to Aldi on the 3rd March, but they’d better be quick, as with all Specialbuys, once they’re gone, they’re gone.

10
Mar

Purse-friendly cosmetics from Aldi

Aldi’s range of purse-friendly makeup products are back for 2016. The range will be a Specialbuy from 17^th April, with prices starting from just £1.99.

Glossy Lip Balms (£1.99)
Brand new for 2016, the Lacura Glossy Lip Balms are packed full of moisturising ingredients including almond oil, shea butter, jojoba oil and vitamin E. These handy sticks help to soothe chapped lips, leaving them feeling smooth and glossy with a natural tint of colour. Choose from Red, Peach or Fresh Pink.

Concealer Pens (£2.99)
Easy to apply, these wonder pens are the answer to those late night and early morning under eye dark circles and come in three different shades to suit sandy, rosy and darker complexions. They also be used to highlight and brighten areas of the face, such as cheekbones, t-section and lips to create an on trend contour look.

Lacura Eyeliner Pencil (£1.99)
These amazing value eyeliners are available in Emerald, Black and Smoke. The handy blending sponge can be used to help perfect a ‘smokey’ look.

Lacura Eyebrow Pencil (£1.99)
The Lacura eyebrow pencils come in two shades: Blonde and Brunette and can create a bold or subtle brow. The pencils both come with an easy to use shaping brush which is perfect for taming and shaping the brows before filling them with the pencil.

Lacura Mascaras (£2.39)
Aldi has a great range of mascaras that are ideal to add volume, fullness and length to eyelashes.

For a thick and dramatic look, use the Lacura 3D-Effect Mascara. The brush on is specially adapted to the mascara’s texture, making sure that every lash is captured by the wand. This mascara will add curve, fullness and length to lashes, leaving you with a three-dimensional and eye-catching look!

For voluminous and irresistible eyelashes, try the Lacura Volume Sensational Mascara. The brush reaches every lash creating sensational volume, optimal sweeping and breath-taking length. The soft, creamy texture of the mascara ensures lashes are perfectly separated, without clumping.

The Lacura Long Lashes mascara contains an innovative formula that provides ultra-long, intensive black colour results. The shape of the brush creates a truly stunning result as it reaches the smallest and finest eyelashes to create a flawless finish.

Lacura CC Cream
The affordable combination cream, Lacura CC Cream (£3.99) corrects skin tone, provides UV protection along with a light, foundation-quality coverage. Containing Crodarom Porcelain Flower, a plant extract that cares for skin, this cream leaves skin looking radiant and supple. Vitamin B3 protects moisture loss and improves elasticity to minimise redness and reduce the appearance of wrinkles whilst Provitamin B5 provides skin with much-needed moisture throughout the day. Available in light and medium shades.

Caroline Shuttleworth, celebrity make-up artist and skincare expert, says: "If you’re looking to change your make up quickly and inexpensively from day to night, Aldi has some key products to help you achieve a flawless and effortless evening look.”

“Take the Lacura concealer pen underneath the eye to brighten those dark circles, line the eye with the black eyeliner pencil with lashings of the 3D effect mascara, giving a sexy, smokey eye effect. These small changes will take you quickly and easily from a natural day look to a more sophisticated look for evening. If you’re feeling daring, add a coating of the red glossy lip balm to finish off your glam look!”

To get your hands on the latest cosmetic range from Aldi, head to your nearest store on Sunday 17^th April, as once they’re gone, they’re gone.

3
Mar

Penshaw resident pips thousands to the post as Aldi's first ever online customer

Following the launch of the Aldi’s first ever online venture, thousands of shoppers across the UK logged on to the new Aldi website to purchase some of the retailer’s famed, award-winning wine. But it was local resident Kevin Dawson from Houghton le Spring, Penshaw who managed to make the first ever transaction, purchasing a case of The Exquisite Collection Argentinian Malbec and the Exquisite Collection Muscadet Sevre et Maine sur Lie.

Mr Dawson comments: “I was really impressed by the wines available, even more so by the great prices! After taking a good browse I settled on a case of red and a case of white, both of which have more than lived up to my expectations. The shopping experience itself was top class and the Aldi website is very straightforward to use. The wines arrived in perfect time and condition. Overall it was an exceptional experience and I would highly recommend using Aldi’s online shop to purchase your wine.”

Since launching in January, the online shop has proven popular, showcasing a mixture of award-wining wines, online exclusives and Aldi favourites. Customers can select a case of six or choose from one of the carefully curated, ready-made mixed cases, designed to provide a taste of Aldi’s finest wines from some of the best wine-producing regions around the globe.

To celebrate the launch, Aldi is offering customers even greater value for money when they order from its selection of award winning wines online. For an introductory period only, customers can enjoy free UK standard delivery on all wine orders purchased at www.aldi.co.uk saving an extra £3 on their shop.

Aldi has become a go-to destination for wine, so much so that in 2015, 1 in every 13 bottles of wine purchased in the UK was from Aldi. Aldi’s online service is available to customers throughout the UK, with the exception of Northern Ireland, with no minimum order value. Visit www.aldi.co.uk for more information.

15
Feb

Aldi to recruit 5,000 additional store staff in 2016

Aldi has announced that it will be recruiting around 5,000 store staff during 2016 to support the supermarket’s ongoing expansion throughout the UK.

Aldi has revealed plans to open over 80 stores this year, taking the business’s overall estate to 700 outlets, and recruitment is already underway for both new and existing stores, with a variety of part and full time opportunities nationwide.

All Aldi UK hourly-rate employees now receive a living wage, minimum rate of £8.40 (£9.45 per hour in Greater London), in a move that maintains Aldi’s position as the best supermarket employer in Britain.

Aldi is aiming to attract ambitious applicants with a background in management and a passion to work in a dynamic, fast-paced retail role for its store management roles, with around 100 Store Manager and up to 500 Assistant Store Manager vacancies currently available.

Aldi is particularly looking for candidates who have experience of managing teams of at least eight people for its store management positions. Store Managers are responsible for the overall management of the store and driving team performance, and in return, they benefit from an attractive package with a starting salary of £43,000 rising to £56,000, a company pension and comprehensive training package. Assistant Store Manager roles start at £30,000, rising to £36,500 after four years, with the opportunity to progress into a Store Manager position.

Aldi also has around 450 Deputy Store Manager vacancies for those individuals with retail experience looking to take their first steps into management. Deputy Store Managers are expected to work closely with the Store Manager and Assistant Store Manager and have the responsibility of managing the store team in their absence. Deputy Store Manager roles start from 30 hours per week, with a starting salary of £9.40 per hour rising to £11.00 per hour, plus £4.00 extra per hour when managing the store.

Aldi has nearly 4,000 Store and Stock Assistant positions available in stores across the UK, with full training provided over a six week period. Store Assistant roles are available from 15 to 30 hours a week, with salaries starting at £8.40 per hour, rising to £10.00 per hour, and realistic prospects for progression. Stock Assistants roles start from 10 hours per week, with a starting salary of £8.40 per hour.

Aldi has also invested heavily in its Academy, located at a new state-of-the-art regional distribution centre in Bolton, and comprising around thirteen recruitment and training specialists to ensure the business continues to provide comprehensive and innovate training packages for its employees.

Ruth Doyle, Aldi Regional Managing Director, commented: “To support our continued expansion and the ongoing performance of our existing stores, it’s important that we attract the right candidates across all of our roles. We’re looking for individuals with a real passion for retail who are seeking a long-term career with a growing and ambitious business.

“Aldi provides all staff with extensive training and development opportunities to ensure they have the necessary skills to make a real success of their career.”

Further information on stores which are currently recruiting, along with details about how to apply, can be found on Aldi’s recruitment website, www.aldirecruitment.co.uk.

15
Feb

Spring Clean Your Skin Care Regime with Aldi

We can all benefit from a new skincare regime that revives and reboots a dull, wintery complexion. So why not refresh your beauty routine to reveal brighter and healthier-looking skin with the help of Aldi.

Seasonal changes can wreak havoc with skin – shifts in climate, sun levels and changes in the weather can make skin dull and lacklustre. Incorporating these Aldi products into your daily beauty regime this spring will help rejuvenate tired, winter skin to leave it looking and feeling healthier.

Wipe it off
For shortcut cleansing, Aldi’s Lacura Facial Cleansing Wipes (89p) are soft and soothing and available for normal, mature and sensitive skin. Banish make-up, dirt and daily impurities – gently cleanse, tone and moisturise the face, eye and neck area in one quick, easy step.

Rinse it out
Hair needs great foundations, Aldi’s Carino Moisture Shampoo and Conditioner (£1.99) will revitalise dry, damaged hair. The fragrant duo contain Macadamia Nut Oil from Australia, helping to condition and smooth locks, leaving bouncy, glossy, shiny hair.

Stress away
Relax and unwind with Aldi’s Stress Therapy Herbal Bath Soak (75p). Turn your simple bath into a heavenly spa-like experience - bubbling with bergamot and cedarwood aromas, this soak is the ultimate relaxation.

Moisture surge
Daily hydration is your complexion’s best friend. Keep all skin types happy with Aldi’s Moisturising Body Lotion (£1.19). It gently moisturises skin with its enriched blend of avocado oil and Vitamin E – enhancing the skin’s protective layer.

Face the Day
For deep moisturisation for sensitive skin, Aldi’s Gentle Daily Face Cream Q10 (£1.49) with SPF 15 is a light and gentle formulation to improve skin’s elasticity, leaving skin smooth and hydrated.

Protect your style
Soft and shiny hair which maintains a flexible, long lasting hold… yes please!
Aldi’s Carino Hair Spray (79p) is complete with a micro diffusing cap, ensuring even coverage. Its non-sticky formula with pro-vitamin B5 allows you to brush out your style at the stroke of a brush, leaving your hair in great condition.

Ends

12
Feb

Aldi widens the price gap against competitors and pledges to never be beaten on price

Following the launch of Morrisons’ Price crunch initiative, which attempts to compete with the discounter, Aldi has made a wave of price reductions in order to maintain its price advantage of up to 38%* against the Bradford-based supermarket. The price cuts are on a range of its core lines including fresh meat, fresh fruit and vegetables and other household staples.
Independent data from Kantar Worldpanel shows that Aldi continues to widen the margin between itself and competitors.

In the 12 weeks to 3^rd January, the average item at Aldi was 29% cheaper compared with the average at eight competitors*. In January 2015 it was 26% cheaper.

Today, Aldi is launching a major nationwide advertising campaign to ensure shoppers understand it remains by far the lowest-priced supermarket in the UK.

Matthew Barnes, Aldi Chief Executive, said: “Our competitors continue to claim that they are closing the price gap. We think it is important to make it clear to shoppers that any challenge to our price leadership position will not succeed.

“Aldi remains Britain’s lowest-priced supermarket by a significant margin and that is a position we will retain next month, next year and forever.

“While other retailers talk up price cuts and infuriate shoppers with misleading price-match schemes, we keep it simple with a consistent promise: whenever you visit Aldi, you’re paying the lowest prices in Britain.

*Kantar Worldpanel data: average pack price per supermarket, data for 12 weeks to 3^rd January 2016
Retailer	Average price per pack (£)	Gap vs Aldi
Aldi	1.13	-
Tesco	1.57	39%
Sainsbury’s	1.73	53%
Asda	1.50	33%
Morrisons	1.56	38%
Waitrose	2.08	84%
Iceland	1.51	34%
The Co-operative	1.57	39%
Lidl	1.21	7%
Average (all except Aldi)	1.59	29%

Matthew Barnes continued: “There’s no compromise when we cut prices. Thanks to our efficiency, we’re still able to pay the highest starting pay in the sector. From this month, we now pay at least £8.40 an hour to all our workers and more in London. This is significantly higher than the recommended National Living Wage.

“Importantly, it’s Aldi that’s funding these cuts, not our suppliers. Our model is to agree secure, long-term contacts with suppliers to ensure they are paid a fair price and have certainty. This is one of the reasons why Aldi is the top performing supermarket in the Grocery Code Adjudicators’ supplier survey.”

Aldi is stepping up its store expansion programme in 2016 as it responds to demand from parts of the UK where it is currently under-represented.

This year, it will open more than 80 supermarkets – a record number – taking its total store portfolio to over 700.

The new stores that Aldi opens in 2016 are expected to generate more than £1bn of additional sales when fully operational.

ENDS

27
Jan

Super sales see Aldi selling coconut oil all year round

Aldi becomes the first discount supermarket to permanently offer Coconut Oil to its customers
Own-label Coco Loco Coconut Oil will cost up to 40% less than similar products
The supermarket sold 60,000 units in just one week
Permanently on Aldi’s shelves from 8th February 2016

Aldi has announced that it is to become the first discounter to sell coconut oil permanently, due to its huge popularity with customers.

The supermarket’s Coco Loco Coconut Oil sold out within days of going on sale when it was first introduced to customers as a Specialbuy in September 2015.

After selling 60,000 units sold in just one week, Aldi increased the stock levels by 98 per cent when Coco Loco was introduced again in January 2016, in order to meet customer demand.

Sales of coconut oil have more than tripled nationally in the past year, from £4.4m to £14m, according to market researcher Kantar World Panel (52 weeks ending 13th September 2015). Favoured by A-list celebrities including Gwyneth Paltrow and Miranda Kerr, coconut oil is famed for its versatility. It can be used for healthier frying, mixing in salads as a dressing, in smoothies and even as a beauty treatment.

In response to growing customer demand in the UK, Coco Loco Coconut Oil, made from organic, 100% raw pressed coconut oil will be available in all Aldi stores from 8th February 2016 and the discounter has promised to secure the price at just £2.99 for 300ml.

The low price means it will cost up to 40 per cent less than similar coconut oils sold at supermarkets and health food shops. In contrast, Asda is selling The Groovy Food Company Organic Virgin Coconut Oil at £4.00 for 283ml, with the same product also being sold at Tesco for a more costly £5.99.

Health-food specialist Holland & Barrett’s Perfectly Pure Coconut Oil is priced at £15.49 for 453g, offering customers a saving of over £2.40 per 100ml when they choose to shop at Aldi.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Coco Loco Coconut Oil has proven to be hugely popular with our customers. Its unbeatable combination of high quality and great value makes it extremely attractive to shoppers.”

“By making Coco Loco Coconut Oil part of our core all year round range, we’re offering our shoppers another reason to make healthy choices at affordable prices both in the kitchen and in their beauty regimes.”

For more information about Aldi’s product offering please visit www.aldi.co.uk.

19
Jan

Aldi begins selling online in the UK

New website www.aldi.co.uk selling award-winning wines by the case
Over 90 wines available online including rosé, sparkling and premium ranges
1 in every 13 bottles of wine purchased in the UK is currently bought in an Aldi store
Varieties of Aldi’s premium Lot Series now available exclusively online
Aldi is investing £35m to establish online platform

Aldi today (19/01) launches its online shopping service, offering an extensive range of award-winning wines by the case.

More than 90 different wines are available at www.aldi.co.uk. These include best sellers from the existing in-store range, and a number of varieties from Aldi’s premium Lot Series, which can only be bought online.

Aldi’s commitment to selling wines of outstanding quality at affordable prices has proven popular with UK consumers.

1 in every 13 bottles of wine purchased in the UK is currently bought in an Aldi store, with Champagne sales even higher at a staggering 1 in every 12 bottles. In addition, more than 10,000 bottles of wine from the retailer’s Exquisite Collection are sold per week, with year on year sales up 33 per cent between 2014 and 2015.

The online launch is part of the retailer’s long-term strategy to make Aldi’s unique combination of award winning quality at everyday low prices available to as many people as possible, particularly those who are not located near a store.

Aldi is investing £35m to establish its eCommerce operation and will expand the service in Q2 to include non-food Specialbuys such as premium cycling wear, electrical items, camping equipment, clothing, gardening and DIY tools.

Matthew Barnes, CEO of Aldi UK, said: “We’re applying our well established Aldi principles of simplicity and efficiency to our new online operation. All of the wines available in our stores are being sold alongside a limited number of online exclusives.

“In 2015, Aldi was named Multiple Wine Retailer of the Year and one in every 13 bottles of wine purchased in the UK was bought from an Aldi store. Starting with wines is a logical first step for us. It’s a stand-out category for Aldi and often the entry point for customers who haven’t shopped with us before.

“We regularly receive feedback from customers who are astonished by the outstanding quality of our wines and so we’re particularly keen to expand their availability into new parts of the country where we don’t currently have physical stores. Selling online is an important step forward for our business.”

Aldi currently operates over 630 UK stores and plans to open a further 83 this year. The retailer is on course to reach 1,000 stores by 2022.

Aldi’s online service is available to consumers throughout the UK, with the exception of Northern Ireland.

Free delivery will apply for all orders over £50. For orders under £50, a standard delivery charge of £3.00 is applied. Customers can also collect their orders from over 5,500 Collect+ locations.

8
Sep

Aldi serves award-winning meal at team GB ball

London 2012 medallists, Olympic hopefuls and stars from the world of sport, fashion and entertainment enjoyed a medal-winning meal courtesy of Aldi at last night’s Team GB Ball, where guests showed support for athletes on the road to the Rio 2016 Olympic Games.

The supermarket – the first ever to partner with Team GB – provided the ingredients for the menu, which included 560 of its award-winning, Specially Selected 28 Day Matured British Fillet steaks, accompanied by chimichurri sauce, braised black beans, sweet potato and greens.

In addition, 560 of the retailer’s Specially Selected British Free Range Chicken Breast Fillets were also served, alongside a delicious chorizo salad with orange dressing.

Guests at the black-tie event, hosted by two-time Olympic gold medallist, Victoria Pendleton, enjoyed a selection of Aldi’s award-winning wines – 250 bottles of The Exquisite Collection Private Bin Marlborough Sauvignon Blanc, 300 bottles of The Exquisite Collection Wairarapa Pinot Noir and 400 bottles of Champagne Veuve Monsigny.

Aldi products continue to top various consumer choice and industry awards. So far in 2015, Aldi is having its most successful year to date, winning more accolades than ever before. In June, Aldi was named Which? Best Supermarket for a record fourth time and was also named Multiple Retailer of the Year at the FPC Fresh Awards. Over 60 of its products were also crowned winners at the recent Great Taste Awards.

Jonathan Neale, Joint Managing Director of Corporate Buying at Aldi, said: “We’re incredibly proud to be the first supermarket to partner Team GB and are delighted to have been able to supply the finest ingredients for last night’s ball.

“Since we opened our doors in the UK in April 1990, we’ve worked hard to establish British roots, sourcing the very best products locally where possible and building long-term relationships with British suppliers.

“The menu was a great success and further testament to our commitment to providing the highest quality products to UK consumers at everyday low prices.”

For more information about Aldi’s sponsorship of Team GB, visit: www.aldi.co.uk.

Campaign

7
Nov

Aldi launches the amazing Christmas carrot