Aldi Media Centre

Aldi is extending its current trial with Deliveroo into 11 new stores, including five more in London and launching in Greater Manchester and Cambridge for the first time.

The extension more than doubles the number of stores currently running the trial partnership after eight stores in Nottinghamshire introduced the Deliveroo service in May, with Camden launching in June.

It means customers living near 20 stores in England will now be able to choose from around 200 essential Aldi groceries online, then have them delivered to their door in as little as 30 minutes.

Three stores across Greater London, plus another in Cambridge, are the latest stores to join the trial, with five stores in Greater Manchester and two additional London stores, Archway and Balham, joining next week.

Richard Thornton, Communications Director at Aldi UK, said: “Even as many lockdown restrictions are lifted, we’re aware that there are still many people who are shielding and would like to shop at Aldi but can’t.

“In extending this trial further, we are making it even easier for thousands more people in different parts of the country to get hold of great quality food at Aldi’s unbeatable prices.”

Ajay Lakhwani, Vice President of New Business, Deliveroo said: “We are pleased that Aldi is extending its current trial with Deliveroo into 11 new stores. At Deliveroo we want to play our role in making sure households have access to everything they need and want during COVID-19. This expansion is fantastic news for our customers, who can now enjoy an even wider choice of great quality food in as little as 30 minutes."

Once orders are placed via the Deliveroo app, groceries are then picked and packed by Aldi colleagues before being delivered to addresses within up to 5km of the store by Deliveroo’s network of riders.

The latest stores to join the trial are as follows:

Kilburn
Tottenham
North Finchley
Histon Rd, Cambridge

The following stores will launch a Deliveroo service next Monday (20/07/20):

Manchester Ancoats
Manchester Arndale
Didsbury
Trafford
Altrincham
Balham
Archway, London

Aldi will continue to monitor the partnership closely in each location before making any further decisions. If successful, the Deliveroo service could be rolled out across more stores in other towns and cities across the UK before the end of the year.

ENDS

9
Jul

ALDI TO REMOVE OVER 2 BILLION PIECES OF PLASTIC

Aldi will remove 74,000 tonnes of plastic packaging during the next five years
Reduction is equivalent to the removal of 2.2bn single items of plastic

Aldi today announced an ambitious new commitment to reduce the volume of plastic packaging used by 50% by 2025.

The new commitment will see the UK’s fifth-largest supermarket remove 74,000 tonnes of plastic packaging during the next five years, the equivalent to 2.2bn single items of plastic.

To achieve this target, Aldi will work to remove and reduce unnecessary packaging and switch to alternative materials. Where plastic is required, it will be recyclable and made of recycled material wherever possible.

The new target is part of Aldi’s overall strategy to ensure that all own-label products are recyclable, reusable or compostable by 2022 and branded products sold at Aldi by 2025.

Since introducing its plastic-reduction strategy in March 2018, Aldi has removed more than 6,000 tonnes of plastic and replaced over 3,200 tonnes of unrecyclable material with recyclable alternatives.

Giles Hurley, Chief Executive Officer – Aldi UK and Ireland, said: “We are stepping up our efforts to reduce the amount of plastic packaging used across our business because it is the right thing to do for a sustainable future. We know this issue matters to our customers too and are confident they will support our initiatives to reduce plastic in the coming years.”

Aldi has been working closely with its suppliers in recent months to develop innovative ways to reduce avoidable plastics. These include replacing plastic wrapping on toilet rolls with a paper alternative, removing over lids from cream and yogurts and eradicating plastic lids from packs of its Mamia baby wipes.

Giles Hurley added: “We can only achieve our long-term plastic reduction targets with support from suppliers. The response we have received so far has been extremely positive and we look forward to working with them to develop further innovative packaging solutions.”

Aldi will report annual progress against its plastics and packaging targets via its website.

7
Jul

ALDI UK COMMITS TO NEVER SELLING CHLORINATED CHICKEN OR HORMONE INJECTED BEEF

Aldi UK’s CEO Giles Hurley has vowed that the supermarket will only ever sell fresh chicken and beef from British farmers. Aldi has also ruled out selling chlorinated chicken or hormone treated beef, regardless of any future trade deals.

The UK’s fifth largest supermarket’s fresh chicken and beef range is already 100% British and the company confirmed today that will never change.

The commitment sits alongside Aldi’s existing policies to only sell British products across multiple categories, with 100% of its core range fresh meat, milk and eggs all coming from British farmers.

Giles Hurley, CEO of Aldi, said: "Aldi is one of the biggest supporters of British suppliers and we want to make it clear that will always be the case. We are a signatory to the NFU Back British Farming Charter and our entire core range of fresh meat and milk is from Red Tractor-approved farms in the UK. We will never compromise on the standards or specifications of our products, and that includes a commitment to never selling chlorinated chicken or hormone injected beef.

“Britain has some of the highest food quality standards in the world, and our commitment to only source chicken and beef from this country means our customers know they are always buying high quality Aldi products at unbeatable value.”

ENDS

Notes to editors:
Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.

Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.

The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.

Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.

The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In May 2020, for the seventh consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

25
Jun

ON YOUR MARKS, GET SET, GO! SUPERMARKET ALDI KEEPS SPORTS DAY ALIVE WITH OLYMPIANS TO KEEP KIDS MOVING

Aldi’s three Sports Days will run from 1^st- 3^rd July
Compete virtually against Team GB athletes, including gymnast Nile Wilson, sport climber Shauna Coxsey and Taekwondo star Lutalo Muhammad
Events include favourites such as 100m Egg and Spoon Race, Bean Bag Toss and Wheelbarrow Race

Supermarket Aldi has gone the distance to ensure that children missing out on their end-of-year fun don’t have to sacrifice the most highly anticipated event of the school calendar year – Sports Day!

Taking place over three days, Aldi will be marking Wednesday 1^st to Friday 3^rdJuly as the UK’s official Sports Days, challenging families across the country to take on three of the country’s best Team GB Olympic athletes in a host of iconic Sports Day events, virtually!

Setting the bar for the nation to rise to, Olympic bronze medallist and gymnast Nile Wilson, Olympic silver medallist and Taekwondo athlete Lutalo Muhammed andsport climber Shauna Coxsey will each take over Aldi’s Facebook page at 11am over the three days to put the scores on the doors as they attempt activities including the Egg and Spoon Race, Bean Bag Toss, Wheelbarrow Race and the great leveller, the Three-Legged Race.

Whether children are getting involved in their lounge, garden, or nearest park, there’s guaranteed to be no shortage of healthy competition as they get their sweat on.

Shauna Coxsey, Team GB Sport Climber comments: “As a competitive kid, Sports Day was always my highlight of the year when I was at school. It’s gutting to think that so many children are going to miss out on the chance to create those memories that I cherish, which is why I jumped at the chance to get involved with Aldi’s Sports Days”.

Each of the daily sessions will be hosted on the @AldiUK Facebook page, opening with a five minute warm up to ensure all competitors are stretched and ready to go before the main event.

What’s more, if the idea of taking on a Team GB superstar wasn’t enough, competitors who share images and videos of their attempt will also be in with a chance to eat and fuel like an Olympian, as the best efforts will give them a chance to win a £50 Aldi voucher.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “At Aldi, we pride ourselves on supporting families. With recent data showing that three in four children are doing less than 30 minutes of physical activity each day, it’s more important than ever that we keep our bodies moving. We are looking forward to seeing the nation unite together over Britiain’s most-loved Sports Day activities and you never know, this might even be the making of future generations of Team GB athletes!”.

With the scorching weather in full swing, shoppers can enjoy some fun in the sun and unlock their inner Andy Murray with the Jumbo Tennis Ball and Ball Pump (£2.99 each). Alternatively, keep practicing fun with Aldi’s Ball Rebounder Net (£29.99), suitable for a range of ball games including football, netball, cricket and rugby. For the fitness fanatic who wants to keep track of goals, Aldi’s versatile and water-resistant Fitness Band (£19.99) is a wellness essential.

Boost the fun by browsing Aldi’s range of sports and exercise themed Specialbuys at Aldi.co.uk.

Aldi Twitter : @AldiUK, Aldi Facebook: @AldiUK, Aldi Instagram: @AldiUK

-ENDS –
Notes to editors:
Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

25
Jun

IS THERE ANYTHING BETTER THAN BRUSCHETTA? ALDI LAUNCHES VEGAN SNACK FOR SUMMER

Supermarket Aldi is launching Vegan Bruschetta (99p, 150g), in store as a Specialbuy from Sunday 28^th June. Created with an authentic Italian flavour, they’re sure to win ‘a pizza’ your heart this summer.

Using vegan dough as its base and seasoned with only the freshest ingredients, Aldi's Vegan Bruschetta is available to buy in two irresistible flavours.

Try the Garlic & Parsley flavour, made with vegan bread dough, fresh Spanish garlic and dusted with dried parsley, for a versatile yet flavoursome snack. The Tomato & Oregano flavour is generously topped with pureed Spanish tomatoes and sprinkled with dried oregano for an authentic Italian flavour.

Aldi's Vegan Bruschetta can be eaten straight out of the bag, but why not re-heat and top with vegan cheese for warm garlic bread and pizza-style canapés to really get your Italian fix?

You’ll ‘knead’ to be quick though, as with all Specialbuys, once they’re gone, they’re gone!

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com
Notes to editors:
Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

25
Jun

ROUL UP ROUL UP: GET YOUR HANDS ON ALDI’S SPECIALLY SELECTED ROULADE

Supermarket Aldi launches the first ever chilled roulade for summer, in stores across the UK now. The new Specially Selected Raspberry and Sicilian Lemon Roulade (£1.99, pack of 2) is the perfect go-to dessert for impromptu garden gatherings and al-fresco family meals.

Made with a slow-baked meringue and filled with a lightly whipped Sicilian lemon-cream, Belgian white chocolate and fresh raspberries, the dessert offers the perfect ending to a meal. The crisp outer layer is complemented by the light filling, whilst the lemon zest provides a refreshing kick to keep you cool during this week’s heatwave. Pair with fresh raspberries or strawberries for an extra fruity zing.

Made in the UK, the hand rolled roulades make an irresistible last course to enjoy on a hot summer’s evening - it would be ‘rou-d’ not to give them a whirl.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

25
Jun

GONE GIN O’CLOCK? ALDI SHOWS HOW TO MAKE THE NATIONS FAVOURITE SUMMER TIPPLE WITH JUST THREE INGREDIENTS

Since lockdown began, searches for recipes for the nation’s favourite cocktail[1], the Pornstar Martini, have shot up by 500% according to Google Trends[2]. Want to make this iconic serve without the hassle? Aldi’s got you covered. Budding mixologists get your cocktail shakers out and mix up this delicious twist on the Pornstar Martini, perfect for enjoying at home.

Swap vodka for Aldi’s new >Haysmith’s Mango & Passionfruit Gin (£15.99, 70cl) which offers the delicious combination of fruity flavours and is guaranteed to be an unshakable favourite for those looking to add a mangonificent twist to their cocktail hour this summer. Pair with Aldi’s best-selling Costellore Prosecco Spumante Doc (£5.99, 70cl) to finish off the refreshing tipple!
Keen to explore the rest of the Haysmith’s range? Find all of Aldi’s great quality spirits in stores nationwide and online: >https://www.aldi.co.uk/c/spirits/Gin
Pornstar Martini
Ingredients:
1.          50ml Haysmith’s Mango & Passionfruit Gin
2.          50ml Smooth Orange Juice
3.          100ml Costellore Prosecco Spumante Doc
Optional: 1 slice of Orange
Method:
1.          Pour Haysmith’s Mango & Passionfruit Gin and orange juice into a shaker with ice.
2.          Shake hard until foaming.
3.          Pour into a Martini glass, then top with prosecco.
4.          Serve with a slice of orange to garnish.

-ENDS-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed online to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.

^{^[1]} The Drinks Business, Funkin Cocktails CGA data 2019

[2] Google Trends, 23^rd March-24^th April, vs. 5 weeks previous

25
Jun

ENJOY A FEAST OF FOOTBALL WITH ALDI FOR UNDER £30

It’s coming home! With the hotly anticipated resumption of Premier League football just a matter of days away, and a potential 21 hours of live football to be enjoyed per week, football fans across the country are gearing up for the return of the beautiful game. With a host of SpecialBuys, delicious drinks and game-time snacks, Aldi has everything football fans need to enjoy the action for under £3 - back of the net!
Say goodbye to flat, warm half time pints and crack open a cold one with Aldi’s Premium French Lager (£3.29 for 10x250ml). A light golden lager, with a pleasing sweet malty aroma and a light hop character. No big game would be complete without snacks, of course. Aldi will make sure shoppers’ snack game is on top form with Aldi’s Chicken and Chorizo Kebabs (£2.89, 230g). The perfect pairing of rich and smoky chorizo sausage and paprika-seasoned chicken breast makes these spicy skewers a winner on the BBQ. Or why not try Aldi’s Sticky Bourbon BBQ Drums & Thigh Mixed Pack (£2.99, 1KG). A mix of chicken thighs and drumsticks, coated in a sticky bourbon and maple barbecue glaze, these pair perfectly with grilled corn on the cob and homemade potato wedges, for a hassle-free al fresco dinner.
All this can be just within arm’s reach thanks to the Kirkton House Butler Tray (£14.99). Handy and multi-functional, the tray comes in two colours, grey or sage and can be used separately for extra versatility when needed.
With 92 games still to be played and 1,260 minutes of live football to be enjoyed, Aldi’s Massage Roller (£5.99) is just the ticket to iron out those aches and pains from long overdue football watching marathon.
Those looking to go all out and celebrate the return of football with style will be able to get their hands on Aldi’s range of UHD 4k Smart TVs, including the mighty 65” for £449.99 with built in Motion Estimation/Motion Compensation tech providing a sharper, smoother experience. What’s more, football fans can really immerse themselves in the action with the Veho Bluetooth Headphones (£34.99).

Aldi’s Online Only range available to order online now

Buyer	Product	Product Code	Price
SB	65” UHD 4K SMART TV WITH HDR	704372	£449.99
SB	55” UHD 4K SMART TV WITH HDR	704114	£329.99
SB	50” UHD 4K SMART TV WITH HDR	704139	£279.99
SB	VEHO BLUETOOTH HEADPHONES	706128	£34.99

Aldi’s Designer Lounge range is in stores now

Buyer	Product	Product Code	Price
KM	FOLDING BUTLER TRAY	702037	£14.99

Aldi’s Shape Up For Summer range is in stores now

Buyer	Product	Product Code	Price
SB	MASSAGE ROLLER	90600	£5.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

25
Jun

LET’S TOAST ALDI’S GRAPE BRITISH WINES DURING ENGLISH WINE WEEK

What better way to celebrate English Wine Week (20th – 28th June) and discover what this country has to offer in the world of wine than with a host of delicious English tipples from Aldi? English wine is increasingly becoming the UK’s go to grape, with more than 450 wineries and around 3.15m bottles produced a year. Aldi’s finest English wines include award-winning bottles from home-grown winery Lyme Bay - all for under £15!

Renowned for its quality and innovation, Lyme Bay Winery is found in the rolling hills of south Devon, with the stunning Jurassic coastline nearby. The winery prides itself for being the only English Winery to achieve an A* accreditation for manufacturing quality from the British Retail Consortium (BRC).

Lyme Bay Winery has the perfect selection of gorgeous tasting wines from different grape variants, so you can celebrate this English Wine Week.
Starting with Aldi’s Lyme Block White English Wine (£8.99), this has quickly become a firm favourite with shoppers. The white wine tipple has been made using England's signature grape, Bacchus, dubbed by experts as the ‘Sauvignon Blanc of England’.
The ‘pop’-ularity of English sparkling wine shows no signs of stopping[1]. At just £14.99, the Exquisite Lyme Block Sparkling Brut Reserve is great for those looking to trade up from their usual Prosecco. This fresh and fruity sparkler is slightly drier than Prosecco and pairs beautifully with seafood. Crafted using a blend of Chardonnay, Pinot Blanc, Reichensteiner, Seyval Blanc and Solaris, this delicious English fizz provides a good balance of citrus and toast flavours.

Let’s not forget Brits’ new favourite, rosé. As the nation’s love affair for the pink-hued tipple continues[2], Aldi’s Lyme Block English Rosé (£8.99) is truly the perfect plonk for an English summer’s day with its intense aromas of cherries, rosehip and strawberries & cream. While British summers may not always guarantee the best weather, this delicious English wine certainly delivers on the sunshine when it comes to the flavour.
Aldi’s full English wine offering is currently available in stores and can be found online https://www.aldi.co.uk/c/wines.

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded

[1] Sourced on 10.06 https://www.decanter.com/wine/wine-regions/englishwine/#:~:text=English wine is growing in,as Pinot Meunier and Ortega.
Sourced on 05.06: https://www.morningadvertiser.co.uk/Article/2020/01/03/How-popular-is-English-sparkling-wine

Sourced on 05.06: https://www.thedrinksbusiness.com/2020/06/top-10-rose-wine-trends-of-2020/

25
Jun

TAKE A SEAT – ALDI HAS TOP SUMMER READS FOR THE WHOLE FAMILY FROM JUST £1.99

One in three Brits have turned to reading since March, with paperback book sales jumping through the roof during lockdown according to The Reading Agency[1]. However, with bookshops and libraries closed, finding enough reading material can be challenging. Thankfully for bookworms, supermarket Aldi has announced its first ever Summer Reading range filled with great reads at everyday prices. The range is available to pick up in stores from 7^th June, as well as available order online from 4^th June.

Aldi’s Summer Reading range has something for all the family. From chilling thrillers and nail-biting crime dramas for Mum and Dad and paperbacks perfect for book-obsessed teens to reimagined Disney classics and Marvel-inspired tales to keep the kids entertained. Shoppers can expect to see the latest reads from much loved and best-selling writers such as Antony Horowitz and Dawn French all available for just £2.99, ideal for whiling away a warm summer’s evening.

Aldi’s Summer Reading range also includes five reimagined Disney classics full of loveable characters from the big screen, and at only £1.99, are just the thing for a bedtime story or the little one’s first steps to independent reading. Kids can dive into new tales from their favourite characters from the silver screen such as Frozen’s Anna and Else and Moana or engross themselves in books featuring heroes from the blockbuster Marvel franchise. Choose from Belle, The Brave Princess, Anna, Elsa and the Secret River and Moana and the Ocean to Night Night, Groot and Grow up, Ant-Man!

Highlights from the range include:

Those Other Woman – Nicola Moriarty
Liane Moriarty, #1 New York Times bestselling author of Big Little Lies described this psychological thriller as "A firecracker of a novel...". Those who enjoyed the hit TV show, are guaranteed to be tearing through this.

According to Yes – Dawn French
Inspired by Dawn French’s short-lived role as a nanny in New York, the comedienne’s latest novel is as funny as her. As the story begins with the female protagonist, Rosie Kittow running away, we can’t help but relate to her new mantra to say ‘YES’ to everything.

One Thousand Stars and You – Isabelle Broom
We follow Alice, a relatively relatable character that is having her last hurrah in Sri Lanka before she settles down for good. Once we land in the colourful country, we meet Max who puts life into perspective. A heart-warming and heart-breaking read and if you didn’t have Sri Lanka on your places to go, you will do after this.

The Futures – Anna Pitoniak
Like many people, the lovers in this story are as much in love with New York as they are with each other. But will New York bring them together, or tear them apart? An authentic young love story of those balancing relationships and work, an all too familiar problem we’ve all dealt with.

The House Across the Street – Lesley Pearse
We’re transported back to 1964 and how a very normal looking street has unravelled an abundance of secrets. Harmless peeping of the glamorous neighbour Gloria soon turns sinister as young Katy Speed’s father is charged with her murder and it’s up to Katy to uncover the facts.

Forever and a Day – Anthony Horowitz
Horowitz’ second official Bond novel, we meet Mr Bond before he became the infamous 007 and follow him on his first espionage with a villainous encounter in none other than the glamourous shores of the South of France.

The Death of Mrs Westaway – Ruth Ware
Hailed as the Agatha Christie of the 21^st Century, Ruth Ware takes readers on an unusual adventure where we’re faced with being on the side of the crook rather than the victim.

Trust Me – Anna Ryan
Published under a pseudonym for an Emmy-award winning investigative journalist, readers will be sitting at the edge of their seat whilst delving into a case inspired by real-life events experienced by Hank Phillipi Ryan.

The Innocent Wife – Amy Lloyd
An immediate page turner, you will not want to put this book down. A gripping modern thriller that combines true crime documentaries with the fickleness of the giant social media has become today.

A Stranger in the House – Shari Lapena
From the New York Times bestselling author of The Couple Next Door, Shari Lapena has done it once again by providing her fans with an intriguing and suspenseful thriller.

Aldi’s Summer Reading range is available in stores 7^th June and available to order online from 4^th June while stocks last. The full range can be found below:

Product Description	Price
BEACH READS PAPERBACK	£2.99
YOUNGER CHILD PAPERBACK	£2.99
CRIME AND THRILLER PAPERBACK	£2.99
TEENAGER PAPERBACK	£2.99
OLDER CHILD PAPERBACK	£2.99
LICENSED PICTURE FLATS	£1.99

- ENDS –

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
020 7479 0910

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to editors:
Aldi is Britain’s fifth largest supermarket with more than 875 stores and 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 22^nd March, Aldi grew sales by 11.0% and it achieved an 8.2% share of the UK grocery market (Kantar Worldpanel data). By 2025, Aldi will operate over 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. The Grocer’s weekly price comparison of 33 supermarket products found that a weekly shop at Aldi was 8.1% cheaper than its nearest competitor (The Grocer – 7^th February 2020)
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

[1] https://readingagency.org.uk/news/media/new-survey-says-reading-connects-a-nation-in-lockdown.html

25
Jun

Get a pizza the action for a slice of the price with Aldi’s Large Stainless Steel Pizza Oven

When the moon hits your eye, like a big pizza pie… that’s Aldi! Pizza lovers rejoice as Aldi has today announced a brand-new top quality Large Stainless Steel Pizza Oven (£499.99), promising professional quality pizza in minutes. Available online only from 9^th July.
What’s more, shoppers can save a whopping £500 compared to similar models on the market, talk about saving some dough!
With food trends shifting and more people cooking and baking at home as a result of lockdown[1], social media users have been flexing their fake-away muscles and sharing their creations online. Now, with the prospect of smaller garden gatherings back on the menu, Aldi shoppers can get in on the action and create authentic Italian pizzas from the comfort of their home with Aldi’s state of the art Large Stainless Steel Pizza Oven.
Equipped with everything shoppers need to create restaurant quality pizzas, the oven features a built-in door, chimney, a large peel – ideal for transporting the pizza from the oven to the plate, and a set of tools including a pizza wheel and mini spatula, perfect for sharing a slice with the whole family!

ALDI	Woodfire Pizza Oven Company
LARGE STAINLESS STEEL PIZZA OVEN	ROMA WOOD FIRED PIZZA OVEN[1]
£499.99	£1,000
Total savings: £500.01 (50%)

Aldi’s Large Stainless Steel Pizza Oven is available online only from 9th July.

- ENDS –
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

[1] https://www.woodfired-pizza-oven.co.uk/roma-wood-fired-pizza-oven-stainless-steel-extra-large-828-p.asp

[1] https://www.thegrocer.co.uk/consumer-trends/how-are-food-shopping-habits-changing-during-lockdown/604989.article

18
Jun

ALDI BRINGS BACK WHOPPING ‘BIGGER DADDY RUMP STEAK’ - JUST IN TIME FOR FATHER’S DAY

Make your meat-loving Dad’s jaw drop this Father’s Day by presenting him with one of supermarket Aldi’s impressive celebratory steaks - including a huge 28oz meat feast and premium cuts of Wagyu. In store from 18th June, you can be sure that the main man in your life will see in the day with a smile.

Back by popular demand is the ‘Bigger Daddy’ Extra Thick British Rump Steak. In stores nationwide from Thursday, the whopping steak - one of the biggest steaks around (794g) - is the perfect choice for the whole family to feast on. Available at a price you won’t believe, the £7.99 showstopper is guaranteed to be the centerpiece of any celebration – but be warned, you might need to buy a bigger plate!

If you’re looking to deliver a Michelin Star menu look no further than Aldi’s premium Wagyu steak range, sure to bring a taste of luxury and fine dining to your dinner table. Renowned for its unrivalled taste and distinctive marbling you can pick up the very best from just £5.99* (227g).

Available in four different cuts: Sirloin, Rump, Ribeye, and Fillet – choose your favourite, and get cooking:

The Specially Selected Wagyu Sirloin Steak (£6.49, 227g) is a prime lean cut of beef that is both tender and flavoursome. Tesco will sell you its 285g Sirloin Steak for £9.691 but why not treat him like the king he is and opt for Aldi’s Wagyu version for £3.20 less? Winner, winner… Wagyu steak for dinner?

Aldi's Specially Selected Wagyu Rump Steak (£5.99, 227g) is the perfect option to give Dad a 'well-done' this Father's Day. Juicy, tender and loaded with flavour. Add this to your next shop for the perfect show-stopping supper!

The Specially Selected Wagyu Ribeye Steak (£6.99, 227g) promises taste and tenderness in every bite. A regular 285g ribeye steak in Tesco will cost you £9.982, but it’s a special occasion so don’t serve Dad a regular steak this Father’s Day. Knock his socks off and go for Aldi’s luxurious Wagyu option and make a saving of over £3.

If you’re looking for exceptional quality, Aldi's Specially Selected Wagyu Fillet Steak (£7.49, 170g) is perfectly tender, making for a melt-in-the-mouth texture. But a good steak meal isn’t complete without sides. Check out this week's Super 6 for great deals.

A Yorkshire-based farm, Warrendale Farms, will be stocking Aldi shelves with its unique British Wagyu beef for these Specialbuys. Founded by Jim Bloom – Chairman of the British Wagyu Society – Warrendale Farms is the largest producer of British Wagyu beef, owning more than 4,000 animals across its main site and 125 partner farms around the UK. All the animals enjoy great quality living conditions and are reared for a minimum of 22 months giving it its distinctive marbling and amazing taste.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “The popularity of Wagyu Beef has increased drastically as more people discover its mouthwatering taste and texture. We’re pleased to be able to exclusively offer our British Wagyu Burger range for customers to enjoy, whilst supporting British suppliers like Warrendale Farm at the same time.”

So, give Dad a night to remember and pick up Aldi's awesome Father's Day Fresh Meat range. With all products available to buy from 18th June, you can be sure it won't be a missed-steak!

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

1 https://www.tesco.com/groceries/en-GB/products/299279834 (Accessed 1st June)

2 https://www.tesco.com/groceries/en-GB/products/299684901 (Accessed 1st June)
Versus Aldi - £30.75/kg

*all retails based on average pack weights

Notes to editors:
Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:
Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldiis 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

18
Jun

ALDI LAUNCHES LOVE-HEART CRUMPETS IN TIME FOR FATHER’S DAY

Fill your plate with nothing but love this Father’s Day with supermarket Aldi’s heart-shaped Caring Crumpets. In stores now for 85p (pack of 4), they are perfect for showing the main man in your life just how much you care.

The soft and fluffy novelty heart shaped crumpets are quick and easy to prepare even for the cooking novices in the family, so there’s no excuse not to serve him breakfast in bed this Sunday! Enjoy these Caring Crumpets with your Dad’s favourite toppings: butter for the traditional, chocolate spread for a sweet treat or go savoury with avocado, eggs and bacon.

Sharing is certainly caring and Aldi, together with Lakeland Bake, will donate 20p from the sale of each pack to NHS Charities Together and Teenage Cancer Trust.

Add these crumpets to your next Aldi shop – they’re on sale now until the 25^th June.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:

T: +44 207 693 6995 or E: aldi@welcometofrank.com

Notes to editors:

Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.

Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.

The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.

Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.

The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

18
Jun

GET MORE BANG-ERS FOR YOUR BUCK WITH FLAVOURED MEAT AT ALDI

Supermarket Aldi has funky flavours to savour for meat-lovers everywhere with three pork options to tantalise taste-buds and keep wallets in check! Available in store now and priced from £1.99, Aldi’s meaty mouthfuls are perfect for sizzling summer suppers.

Naughty but oh-so nice, Aldi’s brand-new Bad Dog Flavoured Hot Dogs (£1.99, 400g) are the perfect meal for treating even the wurst, pickiest family and friends. Made with prime cuts of British pork, you can try out the Sublime Smoky Hot Dogs for a classic hot dog with a twist, or turn up the heat with a spicy Chilli Cheese Hot Dog. Cook your Bad Dog Flavoured Hot Dogs for 25 minutes in a frying pan or grill and they’ll brill-iant. Pop the sausages into a Specially Selected Part Baked Ciabatta (89p, 300g) for the ultimate ‘Bad Dog Posh Dog’.

Meaty marinades aren’t in short supply at Aldi with a duo of returning favourites, with both Maple and Salt & Chilli Marinated Pork Belly Slices (£2.89, 450g) to satisfy adventurous mouths. Pick up a pack of Maple Marinated Pork Belly and enjoy the syrupy-sweet British pork either hot off the BBQ or sliding slick out of the oven. If you prefer to eat with some heat, the Salt & Chilli Marinated Pork Belly Slices are expertly seasoned with just the right spice for mouthfuls of tangy and perfect, British pork.

Sizzling their way to you this summer are Aldi’s brand-new Specially Selected Flavoured Chipolatas (£1.99, 375g). Putting a seasonal twist on the classic comfort food, go gourmet this BBQ season and cook up some posh ‘dogs’ with Aldi’s Pork, Tomato and Mozzarella Chipolata Sausages – oozing with flavour and delightfully juicy. Or try out Aldi’s Spanish-inspired Chorizo Style Pork Chipolata Sausages, made with 100% British pork, packed with fiery heat and a seriously smoky flavour – perfect for summer BBQing.

Available in stores now, pick up Aldi’s flavoured meats on your next shop – the perfect centrepiece for any summer BBQ.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

Notes to editors:
Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

18
Jun

A SUMMER DREAM, ALDI LAUNCHES STRAWBERRY AND PROSECCO CREAM

Fresh strawberries and cream signal the start of summer and this year as the weather hots up, supermarket Aldi is giving the classic cream a modern-day twist with its limited-edition Extra Thick Strawberry & Prosecco Cream (£1.49 for 150g), and it’s cheaper than M&S’ recently-launched strawberry-flavoured clotted cream.

Combining prosecco, cream and strawberries - the iconic summertime favourites into one - this 100% British fresh cream, created exclusively for Aldi, is available in stores across the UK now.

Indulge in heavenly dollop after dollop of the prosecco and strawberry flavoured cream with warm and cold desserts or scoop a generous helping onto Aldi’s Specially Selected British Strawberries (£2.69, 400g) - the choices are endless.

Aldi’s Extra Thick Strawberry & Prosecco Cream is available in stores now, while stocks last.

-ENDS-

Contact
For more information, contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

*M&S Strawberry Clotted Cream - £2.50

Notes to editors:
Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

18
Jun

RECREATE ALDI’S BERRY SWEET STRAWBERRY-INSPIRED RECIPES THIS SUMMER

Due to the cancellation of this year’s Wimbledon, supermarket Aldi wants do its bit to support British strawberry growers, ensuring that the nation continues to purchase the fruit and keeps smaller businesses running. As it’s English strawberry season, Aldi has created a selection of indulgent strawberry recipes to encourage the nation to buy strawberries and transform them into a variety of delightful desserts. From no bake cheesecakes to red velvet cupcakes, with a hint of something stronger for those who desire a booz-iful twist, Aldi’s recipes are sure to fulfill all of your fruity desires, helping you bring the best of British to your own kitchen.

Aldi’s Boozy Summer Berry No Bake Cheesecake

Add a splash of spirit to your garden party with Aldi’s Boozy Summer Berry No Bake Cheesecake. This summer classic is everything you could want a dessert to be. Its crumbly biscuit base is hearty and comforting, whilst the creamy, berry-filled topping is sweet and fluffy, providing a refreshing kick to counteract the buttery digestives. Made with a dash of the irresistible Ballycastle Strawberries and Cream Liqueur, now just £8.99 (down from £9.99), to give the dessert that extra kick - we can all transport ourselves back to Henman Hill heaven from our own back gardens.

Ingredients

130g Digestive Biscuits

60g Scottish Butter

135g pack Delicious Desserts Strawberry Jelly

200g pack Full Fat Soft Cheese

150ml Scottish Double Cream

100g Fresh Strawberries

200g Scottish Raspberries

100g Fresh Blackberries

Juice ½ Lemon

2 tablespoons of Ballycastle Strawberries and Cream Liqueur (£8.99).

Method

Line the base and sides of the loaf tin with some tin foil.

Break up the biscuits and put into a food processor and turn into fine crumbs.

Melt the butter and mix in with the crumbs, use this to line the base of the tin and then put in the refrigerator to set.

While this is setting, dissolve the jelly in 125ml boiling water. Once dissolved add the soft cheese, the Strawberries and Cream Liqueur and whisk well to combine then allow to cool.

Whisk the cream until thick and fold this into the cheese mix.

Pour into the prepared tin and place the mixture back in the fridge until set, for about 20 minutes.

For the topping, slice 30g of the strawberries and scatter them along with 30g raspberries and blueberries over the cheesecake.

Finish with an extra drizzle of the liqueur for an extra creamy kick!
Aldi’s Red Velvet Cupcakes For something a little lighter, but just as sweet, re-create Aldi’s heavenly Red Velvet Cupcakes. Topped with vanilla butter cream, these cupcakes are brought to life with the decorative fresh strawberry halves, which provide each mouthful with an extra fruity zing. Indulge in these cupcakes with a rich coffee or an English breakfast tea to experience British cuisine in its full, comforting glory.

Ingredients

Cupcakes
200g The Pantry Plain Flour
120g Cowbelle Unsalted Butter, softened
60ml Sunflower Oil
200g The Pantry Caster Sugar
2 x medium Eggs
160ml Cowbelle Milk
1 tbsp Lemon Juice
1½ tsp Bramwell’s White Distilled Vinegar
2 tbsp The Pantry Cocoa Powder
1 tsp The Pantry Bicarbonate of Soda
½ tsp Salt
1 tsp The Pantry Vanilla Extract
2 tbsp The Pantry Red Food Colouring
Frosting & Decoration
120g Cowbelle Unsalted Butter, softened
220g The Cheese Emporium Soft Cheese (full fat)
500g The Pantry Icing Sugar
1 tsp The Pantry Vanilla Extract
The Pantry Sprinkles
6 Strawberries, halved
Baking
12-hole cupcake tin
12 cupcake cases

Method

Pre-heat the oven to 190°C/170°C Fan/Gas Mark 5.
In a large bowl, mix together the dry ingredients – flour, cocoa, bicarbonate of soda and salt. Add the lemon juice to the milk and leave for 10 minutes to thicken slightly (this makes buttermilk). Next, mix together the milk, vinegar, vanilla extract and red food colouring.
In a large mixer, beat together the butter and sugar for 5 minutes until smooth, light and fluffy. Then add in the oil and mix until combined, followed by the eggs, one at a time, beating in between until smooth.
Gradually add the dry ingredients along with the buttermilk, mixing in between until smooth. Place a cupcake case into each hole in the tin and spread the cake mixture between the cases. If you have too much cake mix, spread the excess on a tray and bake along with the cupcakes. This cake can be made into crumbs to decorate. Bake for 15 to 20 minutes or until a cocktail stick comes out clean. When cooked, leave to cool on a rack.
Use an electric hand mixer or stand mixer to beat the soft butter and cream cheese together until smooth. Then gradually add the icing sugar, beating in between until light and fluffy.
Either pipe or spoon a dollop of frosting on top of the cooled cupcakes and decorate with the red velvet cake crumbs and strawberries.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

18
Jun

CHARDONNAY’S GRAPE ESCAPE!

It’s time to come out of the wine closet Chardonnay lovers! Fans of this well-known wine can now be loud and proud as Chardonnay is ready to make a grape comeback and put its days of Bridget Jones and Footballer’s Wives behind it.

Aldi’s Wine Expert, Sam Caporn MW, says:
“In recent years, Chardonnay at times has been shunned by shoppers in favour of fresh Sauvignons and easy to drink Pinot Grigios. But Chardonnay doesn’t just mean heavily oaked or strong buttery flavours. It can be just as fresh and fruity as other classic whites.
“The thing I love about Chardonnay is that it is so wonderfully varied and can change quite drastically according to where it is grown and how it is made. The grape variety itself can be quite neutral, so the winemaker has a blank canvas to work with and can largely shape the grape to express both a sense of place and how it is made.
“Aldi offers a selection of fantastic Chardonnays that will appeal to every palate and pocket. So if you’ve been part of the ABC (Anything But Chardonnay) camp, now’s the time to stop saying ChardonNAY and start saying ChardonYAY!
“Here is a small selection of some of my favourite Aldi Chardonnay wines:"

Exquisite Padthaway Chardonnay (£5.99, 75cl) – available in store
Premium and attractive. This Chardonnay is unoaked, dry and ripe with notes of stone fruits, bitter almonds, baked peach and honeysuckle. Not to forget its underlying tropical flavours that add to its intense and refreshing texture. Succulent and medium bodied, this wine creates the perfect aperitif moment at home.

Chablis AOC (£7.99, 75cl) – available online

Part of the ICONs range, this premium Chardonnay is from the Chablis region of France. With its cool climate, this 100% Chardonnay is steely, tight and fresh. Notes of green apples, lemon and honeysuckle helps to create its charming suppleness and long finish. Perfect to enjoy with fresh summer barbeques.

Grapevine Chardonnay (£3.69, 75cl) - available in store
Well balanced and easy drinking, this is a ripe and fruity Chardonnay with classic flavours of yellow apple, pear and peach. Lovely on its own, or serve with fish and white meat dishes.

-ENDS-

For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk
020 7479 0910

18
Jun

ALDI REPORTS NEARLY A 60% RISE IN ROSÉ WINE, JUST IN TIME FOR FATHER’S DAY

Forget craft beer or whisky, this Father’s Day, award-winning retailer Aldi reports rosé wine sales have spiked by +56% in the last month[1], and experts say this is expected to continue as shoppers look to treat the men in their lives this June.

Rosé is certainly the drink of the moment, with over 4.5million Instagram snaps tagged #rosé, and its popularity shows no signs of stopping. Indeed, last Summer 1 in 8 bottles of wine drunk in the UK were rosé[2], and the IWSR and Wine Intelligence predict overall sales will be up +50% this year[3].

Once deemed a ‘female’ tipple, Aldi wine expert, Sam Caporn MW, says that is simply no longer the case: “Gone are the days when rosé was predominantly associated with women drinking sweet, brightly hued pink zinfandels. You just need to look at Aldi’s range of rosé wines to see the scale and breadth of different wines that shoppers can easily access. Coupled with greater wine education, it’s little wonder both women AND men are sharing a collective love of the pink drink.”

Wine not treat your Dad to a bottle (or two) this Father’s Day? Aldi’s fantastic selection of award-winning rosés includes everything from fizz to the best of English and French styles, which are sure to leave them blushing with joy.

Costieres de Nimes Rosé (£6.49, 75cl) – available online and in store
This rosé comes from Southern Rhone between Nimes and the Mediterranean. The blend of Grenache, Syrah and Cinsault grapes create a perfect balance of tangy and exotic white fruit notes, leaving a refreshing taste to the palate. Its attractive and unusual bottle makes the perfect gift for the big day

Lyme Block English Rosé (£8.99, 75cl) - available in store
Carefully crafted at Lyme Bay Winery in South Devon, this complex rosé has notes of cherry, rosehip and strawberries & cream to give a real British taste. Lyme Block English Rosé is a beautifully balanced rosé with a crisp acidity that adds to its off-dry quality and mouth-watering long finish. Perfect for giving dad a taste of the Devon seaside for under a tenner.

Organic Sparkling Rosé (£7.99, 75cl) – available online and in store
Transport your dad to Italy with this fresh, elegant organic pink fizz which has been sourced from the Corvezzo family’s 150-hectare estate, 30km north of Venice. Ideal for summer sipping, the delicious notes of rose and fresh red fruit flavours of raspberries, strawberries and cherries creates a crisp acidity, which balances well with its mousse quality. Organic Sparkling Rosé offers a more sustainable tipple that is free from herbicides and pesticides, perfect for the environmentally conscious Dads out there.

Veuve Monsigny Champagne Rosé (£16.99, 75cl) – available only online
Push the boat out with a bottle of this award-winning and best-selling pink fizz, produced in collaboration with Champagne Philizot. This carefully aged sparkling rosé has crisp red berry flavours, complimented with hints of citrus. The delicate pastry notes leave a lingering and well-balanced flavour, adding to its complexity and length. Ideal for raising a toast to Dad on Father’s Day!

-ENDS-
For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk
020 7479 0910

[1] Internal sales data, May 2020

[2] Wotwine data, 2019

^{^[3]} The Drinks Business, data from IWSR and Wine Intelligence 2019

18
Jun

WINE NOT LEARN SOMETHING NEW WITH ALDIPLOMA?

With two-thirds of the nation admitting to feeling baffled when it comes to choosing wine*, now’s the perfect time to bring something different to your virtual happy hour and become the ultimate wine buff. Join Aldi’s wine expert Sam Caporn MW, as she takes you through the vino-how in a wine masterclass live on Aldi’s Facebook this Friday 17^th April at 5pm.

Mistress of Wine, Sam, will talk through the basics of tasting, leaving you clued up on various notes, flavours and best food pairings for a selection of different delicious wines. So, make yourself comfortable, polish up your wine glasses, grab a bottle (a fizz, a white, a red or a rosé wine- it’s up to you) and get ready to sip back and relax.

Taken from Aldi’s free online wine course Aldiploma, budding wine connoisseurs can go on to learn all about the much-loved drink from the basics to the finer detail on the Aldi website: www.aldi.co.uk/aldiploma.

Whether you want to know your Crémant from your Cava, or simply the best wine to pair with your steak, the award-winning supermarket Aldi has removed the snobbery from traditional wine tasting with its unique jargon-free course, to make this the ultimate educational tool for pressure-free learning. Split into six modules, Aldiploma is the first of its type and covers a wide range of topics, including the principles of wine tasting and understanding different grape varieties. What’s more, the course won’t cost you a thing.

Sam Caporn MW, comments: “As one of only 395 Masters of Wine worldwide, it’s fair to say I know my Malbec from my Merlot – but that hasn’t always been the case! Rewind twenty years and I was just a wine loving consumer with none of the technical knowledge I have now. I’m thrilled to have worked with Aldi to create this course and look forward to sharing my tips live, this Friday, which not only encourages consumers to try new things but also gives them the perfect introduction to the wonderful world of wine.”

The course is available to download or watch for free at www.aldi.co.uk/aldiploma, or get a taster on Aldi’s Facebook this Friday at 5pm.
*Research conducted on 2012 participants by Sapio (2018)

-ENDS-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910

18
Jun

A CHIP OFF THE OLD SCOTCH - ALDI’S OWN BRAND WHISKIES NAMED BEST IN THE WORLD

· THREE of Aldi’s whiskies win GOLD at international drinks competition
· Aldi’s Scotch competed with other whiskies costing up to seventeen times as much, such as Highland Park (£209.95)[1] and Johnnie Walker Gold Label (£42.90)[2]

Looking for a Father’s Day gift to help your Dad celebrate in style? Look no further than Aldi’s own label whiskies, which have once again been named amongst the best in the world. Aldi’s Scotch vied with other whiskies costing up to seventeen times as much, such as Highland Park and Johnnie Walker, to land three incredible gold medals at the world-renowned Spirits Business Scotch Whisky Masters.

The Scotch Whisky Masters, a global competition that pits spirits against each other in a series of rigorous blind taste tests, is the only awarding body to use a combination of completely independent judges, including experienced bartenders, spirits journalists, and spirits educators.

Judges awarded Highland Black 8yr Old Scotch Whisky (£12.99, 70cl), Glen Marnoch Highlands Single Malt Scotch Whisky (£17.49, 70cl) and Glen Marnoch Speyside Single Malt Scotch Whisky (£17.49, 70cl) coveted gold medals, whilst the supermarket also added a silver medal for Glen Marnoch Islay Single Malt Whisky (£17.49, 70cl), to its ever-growing trophy cabinet.

Aldi’s Highland Black had tough competition but beat premium whisky brand Cutty Sark Original to the top spot, which retails atnearly double the price of Aldi’s bottle at £20.45. Judges noted its “sweet and delicate flavour with notes of confected fruits, boiled sweets and honey.”

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910

[1] https://www.masterofmalt.com/whiskies/highland-park/highland-park-21-year-old-august-2019-release-whisky/?srh=1 (Sourced 08.06)

[2] >https://www.masterofmalt.com/whiskies/johnnie-walker-gold-label-reserve-blended-whisky/?utm_c> (Sourced 08.06)

[i] Souced 08.06.20 - https://www.thewhiskyexchange.com/p/459/cutty-sark

18
Jun

TAKE OFF THOSE ROSÉ TINTED GLASSES – TRY CHILLED RED WINE THIS SUMMER

With Summer here, we’re all looking for a refreshing beverage or two to cool us down – before stocking up the fridge, it’s worth considering that it’s not just whites and rosés that exclusively belong in this cooler club.

A delicious trick used by those in the know is to chill their red wine! Traditional serving rules state that white and rosé wine is served chilled while red wine is served at room temperature, but contrary to popular myth Aldi’s wine expert, Sam Caporn MW, says many lighter styles of red come alive when chilled. She says:

“Many might question chilled red wine, but rules are made to be broken! Chilled red wine provides the perfect alternative for those looking to switch up their sauvignon or park their pinot grigio for another occasion.

“Reds are often served a bit too warm but they can benefit from being popped into the fridge just before serving as it’s an easy way to enhance their vibrancy and drinkability.”

Sam’s Top Tip: “For the optimum temperature, remember the 20/20 rule – take white wines out 20 minutes before serving and pop red wines in the fridge 20 minutes before serving.”

Light and fruity styles such as Pinot Noir make great summer alternatives to whites, something our European neighbours have known for a long time. So, sip back and enjoy a nice glass of chilled red to transport you to the Mediterranean, all from the comfort of your own garden and with similar temperatures hitting the UK, what’s not to love?

Shoppers should opt for lighter, less oaky red wines like Aldi’s Vignobles Roussellet Pinot Noir (£4.99) - Soft, smooth and fruity, this French Pinot Noir has rich red fruit aromas and lush berry flavours that is delicious when chilled.

Sam comments: “Offering a great alternative to crisp whites or rosés this summer, Pinot Noir’s red fruity notes and minimal tannins make this light red taste divine when slightly chilled. So be brave and put that red on ice.”

Aldi’s full wine range is available to buy now in stores and online - www.aldi.co.uk/c/wines.

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910

www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded
Notes to editors:
Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

18
Jun

LET’S TOAST ALDI’S GRAPE BRITISH WINES DURING ENGLISH WINE WEEK

What better way to celebrate English Wine Week (20th – 28th June) and discover what this country has to offer in the world of wine than with a host of delicious English tipples from Aldi? English wine is increasingly becoming the UK’s go to grape, with more than 450 wineries and around 3.15m bottles produced a year. Aldi’s finest English wines include award-winning bottles from home-grown winery Lyme Bay - all for under £15!

Renowned for its quality and innovation, Lyme Bay Winery is found in the rolling hills of south Devon, with the stunning Jurassic coastline nearby. The winery prides itself for being the only English Winery to achieve an A* accreditation for manufacturing quality from the British Retail Consortium (BRC).

Lyme Bay Winery has the perfect selection of gorgeous tasting wines from different grape variants, so you can celebrate this English Wine Week.

Starting with Aldi’s Lyme Block White English Wine (£8.99), this has quickly become a firm favourite with shoppers. The white wine tipple has been made using England's signature grape, Bacchus, dubbed by experts as the ‘Sauvignon Blanc of England’.

The ‘pop’-ularity of English sparkling wine shows no signs of stopping[1]. At just £14.99, the Exquisite Lyme Block Sparkling Brut Reserve is great for those looking to trade up from their usual Prosecco. This fresh and fruity sparkler is slightly drier than Prosecco and pairs beautifully with seafood. Crafted using a blend of Chardonnay, Pinot Blanc, Reichensteiner, Seyval Blanc and Solaris, this delicious English fizz provides a good balance of citrus and toast flavours.

Let’s not forget Brits’ new favourite, rosé. As the nation’s love affair for the pink-hued tipple continues[2], Aldi’s Lyme Block English Rosé (£8.99) is truly the perfect plonk for an English summer’s day with its intense aromas of cherries, rosehip and strawberries & cream. While British summers may not always guarantee the best weather, this delicious English wine certainly delivers on the sunshine when it comes to the flavour.

Aldi’s full English wine offering is currently available in stores and can be found online https://www.aldi.co.uk/c/wines.

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910

Sourced on 05.06: https://www.thedrinksbusiness.com/2020/06/top-10-rose-wine-trends-of-2020/

12
Jun

ALDI EXTENDS DELIVEROO TRIAL INTO CAPITAL FOR FIRST TIME

Aldi has extended its trial of on-demand grocery deliveries to the capital for the first time after launching with Deliveroo in Camden.
The supermarket first started offering an on-demand delivery service last month.
Following a successful start in eight stores across the Midlands, it has decided to extend the trial to Camden.
Customers will be able to order from around 200 essential Aldi products, which will be picked and packed by Aldi colleagues for delivery by Deliveroo’s network of riders.
They will then be delivered to addresses within around two miles of Aldi Local in Camden – including West Hampstead, Belsize Park and Mayfair – in as little as 30 minutes. This is especially helpful for those who are isolating at home.
Richard Thornton, Communications Director at Aldi, said: “In the three weeks since we launched our partnership with Deliveroo, feedback from customers has been very positive.
“Extending that partnership to around 100,000 people living near our Camden store will make it even easier for them to access great-quality, affordable food at Aldi’s unbeatable prices.”
If successful, the Deliveroo service could be launched to more stores across the UK before the end of the year.
ENDS
Notes to editors:
Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

11
Jun

GIRLS JUST WANNA HAVE SUN: ALDI’S HIT SUMMER BEAUTY RANGE IS BACK!

Everyone’s favourite Lacura beauty products are back - plus there are some brand new make-up and skincare saviours! Look no further than supermarket Aldi for all you need to recreate the latest Instagram-inspired beauty looks.

The range is available to purchase online from 14^th June and in store 18^th June, so master that coveted golden glow for less this summer. With prices starting from just £2.49, a stay-cation never felt so good!

SUMMER LOOKS FOR LESS

Get that flawless look with the Lacura Snapshot Ready Primer (£5.99, 30ml). A silky-smooth primer that creates the perfect canvas, effortlessly bluring the appearance of fine lines for a photo-ready finish in a flash. For a more radiant touch, try the Lacura Snapshot Ready Illuminating Primer (£5.99, 30ml) – the perfect base for that summer glow. Inspired by the Smashbox Photo Finish Primer (£28)¹, bag Aldi's alternative and make a saving of over £22!

Smooth your skin with the Lacura Radiant Concealer (£3.99, 6g). This highly pigmented liquid formula will correct and cover unwanted discolouration, hide blemishes and conceal under eye darkness. Available to buy in three shades: Light, Medium and Dark, use the wand for precision application with a natural matte finish. Opt for Aldi’s Lacura version instead of Nars’ Radiant Creamy Concealer (£24)²and save yourself over £20.

Sweeten up cheeks with this powder trio! Containing three lightweight, blendable powders, the Lacura Cheek Palette (£4.99) has been inspired by Benefits cheekleaders mini pink squad palette (£26)and promises to be all you need to achieve that summer glow. Start by gently applying the rich bronzer to the face before adding a pop of colour with the velvety pink blush. Add some shimmer with the silky highlighter for the perfect sun-kissed look that will carry you through to the evening garden party.

Back for the summer season is Aldi's sell-out Lacura Naturals Eyeshadow Palette (£5.99). Returning in three variants: Smoky, Naturals Two and Intense, each palette contains 12 exclusive eyeshadows that promise to be everything you need to create looks suitable for both day and night. Whether you’re after summer sparkles or mesmerising mattes, each eyeshadow has been made with a highly pigmented, easy-to-blend formula. Inspired by Urban Decay's Naked Eyeshadow Palettes (£43)⁴, be sure to bag your summer staple for less with Aldi and make a whopping saving of over £37!

Inspired by Benefit's They're Real Mascara (£22.50)⁵, lengthen those lashes with Aldi's the newLacura Too Legit Waterproof Mascara (£5.99). A favourite amongst shoppers, this mascara packs the same punch as Aldi's sell-out original Too Legit Mascara. Effortlessly add definition and volume to your lashes while the waterproof formula promises to keep them protected through anything summer throws at you. Available to buy for just £5.99, treat yourself to the ultimate beauty tool while making a saving of over £16.00.

Looking for a look that stays put? Say goodbye to melting make up this summer with the Lacura Setting Spray (£3.99, 110ml) – inspired by Urban Decay's Setting Spray (£26)⁶, this lightweight, dewy spray promises to help your look not feel heavy or sticky on the skin. Simply mist on after your morning make up routine to keep it looking picture-perfect all day. Available to buy for a purse-friendly £3.99, bag yourself this cult beauty classic and make a saving of over £21.

Tease those tangles away with the Lacura Detangling Hair Brush (£2.49), available to buy in four pearlescent pastel colours. This handy-sized brush has been designed to leave even the thickest of hair feeling smooth and soft whilst removing knots or tangles. Sit back and opt for Aldi's Lacura Detangling Hair Brush over Tangle Teezer's Original for a saving of £9.51⁷.

MAGNIFICENT MAKE-UP

If you're after a lighter alternative to foundation to see you through the warmer months, look no further than the Lacura BB Cream (£2.99, 50ml). Formulated with mineral pigments to effortlessly conceal smooth lines and imperfections whilst offering light coverage, the product also has an SPF 15 to keep skin protected and hydrated in the warmer weather. Choose from two shades: light and medium to suit your tone.

For that all-day glow, look no further than Aldi's Lacura Highlight Stick (£2.99, 9.5g). Made using radiance-boosting ingredients to leave skin looking dewy and fresh, this creamy yet lightweight highlighter promises to be your best friend. Lightly glide across cheek bones, cupid's bow and the tip of the nose before blending out with your fingers for a flawless finish. Neatly contained in a handy stick formula, you can precisely apply your glow to shine your brightest!

SKINCARE AT A STEAL

Nourish your skin with the Lacura Rose Facial Oil (£3.99, 25ml), a moisturising oil that's even suitable for the most sensitive of complexions. Infused with rose and pomegranate oils to leave you feeling and smelling incredible, massage onto the skin or add a couple of drops to your moisturiser for a perfect complexion - both day and night!

Reinvigorate your visage with the Lacura Vitamin C Hot Cloth Cleanser (£3.99, 200ml). An extension of Aldi's sell-out hot cloth range, this cleanser will help brighten and awaken skin. Rich in Vitamins C and E, this is the perfect tool to help refresh skin after a long summer's day. Suitable for vegans, this cleanser can be used on all skin types.

Remove impurities and visibly brighten your skin with the Lacura Skincare Tonics (£3.99, 250ml). Apply to a cotton pad and gently wipe over the face to leave it feeling soft and smooth. Choose from Rose, Retinol or Glycolic.

What are you waiting for? Grab your summer glow in store from 18^th June or online at Aldi.co.uk from the 14^th June.

¹>https://www.smashbox.co.uk/product/6038/18502/face/primer/photo-finish-foundation-primer?gclsrc=aw.ds&#/shade/CLEAR

²https://www.narscosmetics.co.uk/en/custard-radiant-creamy-concealer/0607845012344.html

³https://www.urbandecay.co.uk/en_GB/face/blush-bronzer/stay-naked-threesome/ud1002.html

⁴https://www.urbandecay.co.uk/en_GB/make-up-palettes/naked-heat/

⁵https://www.benefitcosmetics.com/uk/en-gb/product/theyre-real-lengthening-mascara

⁶https://www.urbandecay.co.uk/en_GB/face/makeup-setting-spray/all-nighter/ud803.html

⁷https://www.tangleteezer.com/all-brushes/detangling/the-original/pink-fizz.html

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

11
Jun

ALDI LAUNCHES HEART-SHAPED NUGGETS TO RAISE FUNDS FOR CHARITIES

Supermarket Aldi is continuing to share the love for key workers by launching heart-shaped chicken nuggets this week, with all profits from the sale - equivalent to 70p per box sold - to be split between NHS Charities Together and Teenage Cancer Trust.

The limited-edition Share the Love Chicken Nuggets (£1.99, 350g) will be available in stores across the UK from 11^th June for 4 weeks. These 100% British chicken heart-shaped nuggets are coated in a golden breadcrumb and are fun for all the family, so why not spread the love with your nearest and dearest, whilst helping Aldi to raise funds for charity?

The launch of the nuggets is part of the supermarket’s ongoing commitment to support NHS staff and volunteers, and charity partner Teenage Cancer Trust who provide specialist care for young people aged 13-24 with cancer. In May, Aldi separately launched a limited-edition bunch of Rainbow Tulips, and a tub of Rainbow Ice Cream, with all profits split between NHS Charities Together and Teenage Cancer Trust.

Aldi provides NHS staff, alongside Blue Light Card holders with priority access to Aldi stores at all times, along with exclusive access to stores 30 minutes before normal opening times on Sundays.

Aldi’s Share the Love Chicken Nuggets will be in stores across the UK from 11th June.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

Notes to editors:
Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

11
Jun

A SUMMER DREAM, ALDI LAUNCHES STRAWBERRY AND PROSECCO CREAM

Fresh strawberries and cream signal the start of summer and this year as the weather hots up, supermarket Aldi is giving the classic cream a modern day twist with its limited-edition Extra Thick Strawberry & Prosecco Cream (£1.49 for 150g), and it’s cheaper than M&S’ recently-launched strawberry-flavoured clotted cream.

Combining prosecco, cream and strawberries - the iconic summertime favourites into one - this 100% British fresh cream, created exclusively for Aldi, is available in stores across the UK now.

Indulge in heavenly dollop after dollop of the prosecco and strawberry flavoured cream with warm and cold desserts or scoop a generous helping onto Aldi’s Specially Selected British Strawberries (£2.69, 400g) - the choices are endless.

Aldi’s Extra Thick Strawberry & Prosecco Cream is available in stores now, while stocks last.

-ENDS-

Contact
For more information, contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

*M&S Strawberry Clotted Cream - £2.50

11
Jun

FORGET DOMINO’S – ALDI WELCOMES NEW CHILLED FAKEAWAY FOR A FRACTION OF THE PRICE

As nights-in are becoming the new nights-out, supermarket Aldi is making sure that you get your takeaway fix with the launch of its brand-new chilled Carlos Takeaway lines. Start your weekend right with the mini Garlic Pizza Bread and Fries; which together make the perfect additions to a cheat-night meal at home.

Sink your teeth into the Garlic Pizza Bread (145g, 99p). Oozing with flavour and topped with extra garlic seasoning and melted mozzarella, this deliziosa side comes in at £3 cheaper than the Domino’s classic – you certainly won’t be cheesed off! Complete with all the trimmings including a takeaway-style cardboard box, Italian lovers will get a full takeaway experience that won’t break the bank.

Complete your night in with the Carlos Takeaway thin and crispy Fries (225g), seasoned to satisfy your savoury needs, the box serves two people for just £1.49.

Both are available at Aldi’s everyday amazing prices, in stores now.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

11
Jun

A CHIP OFF THE OLD SCOTCH - ALDI’S OWN BRAND WHISKIES NAMED BEST IN THE WORLD

· THREE of Aldi’s whiskies win GOLD at international drinks competition
· Aldi’s Scotch competed with other whiskies costing up to seventeen times as much, such as Highland Park (£209.95)[1] and Johnnie Walker Gold Label (£42.90)[2]

Looking for a Father’s Day gift to help your Dad celebrate in style? Look no further than Aldi’s own label whiskies, which have once again been named amongst the best in the world. Aldi’s Scotch vied with other whiskies costing up to seventeen times as much, such as Highland Park and Johnnie Walker, to land three incredible gold medals at the world-renowned Spirits Business Scotch Whisky Masters.

The Scotch Whisky Masters, a global competition that pits spirits against each other in a series of rigorous blind taste tests, is the only awarding body to use a combination of completely independent judges, including experienced bartenders, spirits journalists, and spirits educators.

Judges awarded Highland Black 8yr Old Scotch Whisky (£12.99, 70cl), Glen Marnoch Highlands Single Malt Scotch Whisky (£17.49, 70cl) and Glen Marnoch Speyside Single Malt Scotch Whisky (£17.49, 70cl) coveted gold medals, whilst the supermarket also added a silver medal for Glen Marnoch Islay Single Malt Whisky (£17.49, 70cl), to its ever-growing trophy cabinet.

Aldi’s Highland Black had tough competition but beat premium whisky brand Cutty Sark Original to the top spot, which retails at nearly double the price of Aldi’s bottle at £20.45. Judges noted its “sweet and delicate flavour with notes of confected fruits, boiled sweets and honey.”

Cutty Sark Original Whisky[i]	Aldi Black 8yr Old Scotch Whisky
£20.45	£12.99

This isn’t the first time Aldi’s whisky range has been given the nod of approval by experts. Last year, the range was awarded a combined 15 medals at international competitions and won Supermarket of the Year at the 2020 Icons of Whisky Scotland Awards! Why not pick up a bottle just in time for Father’s Day?
-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded
Award Wins:
Gold - Highland Black 8yr Old Scotch Whisky (£12.99, 70cl)
Gold - Glen Marnoch Highlands Single Malt Scotch Whisky (£17.49, 70cl)
Gold - Glen Marnoch Speyside Single Malt Scotch Whisky (£17.49, 70cl)
Silver -Glen Marnoch Islay Single Malt Whisky (£17.49, 70cl)

[1] https://www.masterofmalt.com/whiskies/highland-park/highland-park-21-year-old-august-2019-release-whisky/?srh=1 (Sourced 08.06)

[2] >https://www.masterofmalt.com/whiskies/johnnie-walker-gold-label-reserve-blended-whisky/?utm_c> (Sourced 08.06)

[i] Souced 08.06.20 - https://www.thewhiskyexchange.com/p/459/cutty-sark

11
Jun

HOWL YOU DOIN’? ALDI LAUNCHES FIRST HARD SELTZER RANGE - AND IT’S ALMOST HALF THE PRICE OF WHITE CLAW

It’s the drinks trend that has hit our friends across the pond like a carbonated tidal wave. Now landing on UK shores just in time for summer, Aldi is introducing its very own hard seltzer with the launch of Nordic Wolf, inspired by the Nordic Wilderness and produced in collaboration with The Swedish Cider Company. Retailing at just £1.29, it’s almost half the price of White Claw, which is £2.50 a pop[1]. Shoppers can get their paws on the range in stores from mid July.
In the US, hard seltzer has become the fastest-growing alcohol segment in just twelve months with volume sales outgrowing those of vodka[2]. The drink is made using a mixture of sparkling water, a gluten free alcohol base, and a tiny hint of natural fruit flavourings. With just 97 calories in each can, Nordic Wolf offers a lower-calorie alternative to beer and alcopops (there’s 172cal on average in a 4% alcopop[3]) – perfect for health-conscious drinkers[4].
Inspired by the Nordic wilderness, Aldi’s hard seltzers are low calorie and vegan-friendly. There are four flavours in the range - choose from bittersweet but juicy Lemon, tangy Strawberry & Lime, the sweet yet sour Cranberry & Cherry and the refreshing summer cooler, Raspberry & Blackcurrant.
Julie Ashfield, Managing Director of Buying at Aldi UK comments: “It’s the drink on everyone’s lips at the moment and we couldn’t be more thrilled to introduce our very own hard seltzer range to UK drinkers. With the rise of more health-conscious consumers, we wanted to make sure we are catering for this market and Nordic Wolf does just that without compromising on price. Offering a naturally flavoured, lower calorie alternative, we expect this brand-new launch to be a hit, especially as the summer heats up and BBQ season kicks in.”
Inspired by the TikTok trend for seltzers slushies going viral state-side? Say no more; combine one Nordic Wolf and a couple handfuls of ice with some fresh or frozen fruit, blend all together and serve. Top with a splash of Aldi’s Premium French Vodka if an extra kick is desired!
Aldi’s Nordic Wolf hard seltzer cans join its line-up of ready to drink options including the Greyson’s London Dry Gin & Tonic (85p, 250ml) and Greyson’s London Dry Gin & Diet Tonic (85p, 250ml). Available in stores now.
-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded

[1] Nordic Wolf: £1.29 per 250ml can, White Claw: £2.50 per 330ml can (Tesco – 21.05.2020)

[2] Sourced on 13.05.20 at: https://www.theiwsr.com/hard-seltzer-report/

[3] https://www.nhs.uk/live-well/alcohol-support/calories-in-alcohol/

[4] Sourced on 13.05.20 at: https://www.thegrocer.co.uk/whitepapers/how-to-capitalise-on-the-booming-no-and-low-alcohol-category/593607.article

11
Jun

ALDI TO SELL REUSABLE FACE MASKS FOR JUST £4.99

With face masks becoming mandatory on public transport from the 15^th of June[1], supermarket Aldi has added Ladies and Mens’ Reusable Fabric Face Masks (£4.99 for a pack of two) to its Specialbuys range. The masks are made from machine-washable (up to 95 degrees) cotton and are available in store from Sunday 14^th June.

For those looking for peace of mind without spending a fortune, the face masks are perfect. At £4.99 for a pack of two, they are the cheaper than most retailers with prices starting from £3 each on Amazon.

The face masks, which come in one size, are double layered, ideal for covering both mouth and nose. The elastic lace makes them easy to attach behind the ears, and the cotton fabric ensures a soft and comfortable wear, so you can cover your face time and time again.

Need more than two? From this week, Aldi will also be selling a ten pack of disposable face coverings for £5.79 - in all stores from Thursday.

Please note: This is a general use face covering. It's not a medical device or personal protective equipment. It is not intended for use in healthcare settings.

- ENDS –
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
020 7479 0910

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

[1] Gov Website

11
Jun

ALDI DONATION HELPS SCRUB HUB VOLUNTEERS ACROSS THE UK

Aldi has donated over one thousand bundles of fabric to Scrub Hub organisations across the UK. Scrub Hub is a network of volunteers who are putting their sewing skills to good use to support local NHS and care home workers during the coronavirus outbreak.
Items including scrubs, face coverings and laundry bags are all made to order by experienced and professional volunteers.
To support these efforts, Aldi is donating more than one thousand fat quarter bundles to 14 Scrub Hubs and other community organisations across the UK.
Richard Thornton, Communications Director at Aldi UK, said: “We’ve been touched by the kind-heartedness and community spirit shown by Scrub Hubs across the country, and wanted to make a small gesture of support to thank the members of Scrub Hub for their selfless efforts. We hope this will help give them the tools they need to keep up their fantastic work.”
To help further, Aldi has worked with The Big Community Sew, an initiative encouraging people to make their own face coverings for friends, family and neighbours at home, to offer a handy how-to guide.
Patrick Grant from the Big Community Sew and The Great British Sewing Bee said: “I launched The Big Community Sew with the simple goal of ensuring that everyone has access to the face coverings we need to keep each other safe. The idea is simple; there are millions of sewing machines in homes across the UK, which means there will be one in almost every neighbourhood across the country. We’re asking everyone who has a sewing machine to check on their friends and neighbours, find out who in their community needs a face covering, and make them for them. So far tens of thousands of people have got involved, and hundreds of thousands of face coverings have been made, many going to the most vulnerable in society.”
Marcelle Porteous, from Scrub Hub in South Birmingham, said: “Aldi’s Fat Quarters are popular with our volunteers, so this really is a welcome donation. We’re incredibly grateful to Aldi for their support and generosity, which will enable us to create even more protective face coverings to help keep our community safe.”
Meanwhile, many savvy Aldi shoppers have already been making their own face coverings at home using Aldi fat quarters and have been sharing their crafty creations online

The 100% cotton fabric Fat Quarter bundles come in a variety of colours and designs – perfect for making a face covering for every member of the family. Shoppers can choose from a wide range that spans Harry Potter Fat Quarters (£9.99) for avid fans of the wizard, to an adorable Winnie the Pooh Fat Quarter Bundle (£9.99), or for those understated individuals there are simple Block Colours Fat Quarters Pack (£3.99).

With studies showing that crafting has a multitude of mental health benefits[1], and with the additional advantage of staying safe in the process, there’s never been a better time to get making. To help, Aldi has worked with The Big Community Sew, an initiative that is encouraging people to make their own face coverings for friends, family and neighbours at home, to offer a handy how-to guide. Visit www.aldi.co.uk/fat-quarters to find out more.
-ENDS-

Notes to editors:
Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:
•                Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
•                Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
•                Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
•                Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
•                In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

[1] https://www.healthline.com/health/diy-depression-therapy-how-the-arts-can-heal#1

11
Jun

GET THE LOAD-DOWN ON ALDI’S NEW CHICKEN WINGS

Supermarket Aldi has given the humble chicken wing a transformation with the launch of its new summer food line, Loaded Chicken Wings (£2.99, 800g), available in stores now in two fast-food inspired flavours: Nacho Chicken and Chicken Katsu.

Aldi’s Loaded Nacho Chicken Wings are made with 100% British chicken and layered with tangy nacho crumbs, cheese sauce and spicy jalapeños. Serve with a side of golden fries for an American diner experience in the comfort of your own home.

The Wagamama-inspired Loaded Katsu Chicken Wings pack a punch of flavour. The marinated chicken wings are generously covered in a Japanese-style katsu curry sauce and topped with a crunchy crumb making them the perfect sharing starter for the whole family to enjoy.

Pick up a fully-loaded portion of Aldi’s Loaded Chicken Wings in your next weekly Aldi shop.

ENDS
For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

Notes to editors:
Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

11
Jun

ALDI’S VEG-TASTIC VEGAN BBQ RANGE IS HERE

With more than a quarter of all evening meals in the UK either vegan or vegetarian¹, now is the time to broaden your food repertoire. Supermarket Aldi proves that meat-free can be exciting and packed full of flavour with its brand new showstopper vegan BBQ range. With everything from plant-based kebabs to bright and vibrant sides on offer, you’ll be set to feast on the ultimate vegan BBQ experience.

King of the vegan grill – Aldi’s two Plant Menu Veggiebabs (£1.69, 220g) are this summer’s BBQ must-have. Spice up your summer nights with the Zanzibar Veggiebabs, made with a blend of courgette, chickpeas and roasted red peppers, and seasoned with curry spices, coconut, coriander and chilli. The Korean-inspired skewers are mushroom-based kebabs packed with seitan, sweet potatoes, courgettes and rice. They’re seasoned with Asian inspired flavours of garlic, ginger, spring onion and hot Sriracha sauce. Enjoy fresh off the grill and packed into a pitta, for a summertime dinner to set your taste buds alight. On sale now.

Viva la vegan! Get flipping with the Plant Menu Burgers (£1.69, pack of 2), available in Peri Peri or Teriyaki flavours. Sure to light up any BBQ, the Peri Peri patties are a blend of brown rice, sweet potato, red peppers, sweetcorn and carrots, and are topped with a Peri Peri glaze. The Teriyaki burgers are made with a mix of cooked rice, broccoli, cauliflower, onion, carrot and red pepper, and come with a sachet of Teriyaki glaze. Grill to perfection and enjoy in a burger bun, or lay atop leafy greens and drizzle in a sesame ginger dressing for an al-fresco Asian salad to make taste buds tingle. On sale now.

Impress your guests with the Plant Menu Quarter Pounders (£1.29, pack of 2). Each flavour packed plant-based pattie is made from soy and pea protein, which gives it a meat-like taste and texture. Serve with soft buns and a dollop or two of your favourite condiments, and these will impress vegans and meat-eaters alike. On sale 10^th June.

Aldi’s Vegan Potato Salad (£0.79, 300g) is made with diced potato, shredded spring onions and chives, and an egg-free mayonnaise made using fava bean protein. This is the perfect plant-based alternative to enjoy whilst dining al-fresco. On sale 10^th June.

Elevate your vegan plate with Aldi’s new Vegan Coleslaw (£0.79, 300g), combining a shredded vegetable medley of cabbage, carrot and onion, in an egg-free mayonnaise. The perfect creamy and crunchy BBQ side. On sale 10^th June.

Impress your veggie friends with Aldi’s vegan BBQ range, available in store now.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:

T: +44 207 693 6995 or E: aldi@welcometofrank.com

https://www.bbc.co.uk/news/uk-42973870

Notes to editors:

Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.

Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.

The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

6
Jun

ALDI LAUNCHES PERFUMES INSPIRED BY CULT CLASSICS, JUST IN TIME FOR FATHER’S DAY

This Father’s Day, give the gift of male grooming with a range of options from Aldi - no matter whether your dad’s trend-setting or slightly more traditional in taste! Treat him to his next signature scent by choosing from a trio of perfumes inspired by cult fragrances including Invictus by Paco Rabanne and Sauvage by Dior, whilst saving up to £300! Available online from 7^th June and in store 14^th June.

Aldi’s Amalfi Brilliante Eau de Parfum (100ml, £6.99) is the ideal way to transport lovers of a cool sea breeze to their favourite beach destination. Notes of complex bergamot, calming lavender and complementary bitter orange combine to create a deliciously citrus aromatic essence. Combining the exact ingredients as Tom Ford’s Neroli Portofino (£216, 100ml). Aldi’s Amalfi Brilliante is much cheaper than luxury designer Tom Ford’s version, saving shoppers a whopping £210.01[1] – enough for maybe a few more gifts to treat the laid-back man in your life.

Let your dad bask in the woody aromas of Conflict Eau de Parfum (100ml, £6.99), sailing away with top notes of marine accords, bursts of grapefruit and slices of mandarin orange. Comparable to designer scent, Invictus by Paco Rabanne (£63.99, 100ml)[2], this alternative is a cheeky £57 cheaper. With a refreshing yet biting smell, Conflict embodies natural scents of the outdoors – perfect for guys who love adventure, sports or a long hike.

Distinguished by its bold tones, the Ferocious Eau de Parfum (100ml, £6.99) is an ideal Father’s Day gift for your hero dad. Offering similar notes to Dior’s famous Sauvage scent, Aldi shoppers can save £97.01 by adding the Ferocious Eau de Parfum to their basket, instead of Dior’s £104.00[3] version. Help your dad unleash the full scent of spicy pepper intertwined with cool Calabrian bergamot, which is inspired by wild open spaces, rocky landscapes and heat under the desert sun.

If all your dad wants is the sharpest shave, grab him a Wilkinson Sword Hydro 5 gift set (£4.99). For a close and comfortable shave, the Hydro 5 gift set includes a razor with five Ultra Glide blades, water-activated gel pools and skim guard alongside a Hydro Shave Gel. Perfect for your dad to get those hard to reach hairs with expert precision.

Pick up your Father’s Day gifts, available online at Aldi.co.uk 7^th June, and in-store 14^th June.

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

[1] https://www.johnlewis.com/tom-ford-private-blend-neroli-portofino-eau-de-parfum-100ml (Date accessed 12.05.20)

[2] >https://www.fragrancedirect.co.uk/paco-rabanne-invictus-legend-eau-de-parfum-spray-100ml-01042800002.html?cgid=paco-rabanne-invictus#prefn1=fragranceType&prefv1=Eau+de+Parfum&listing=true&start=2&cgid=paco-rabanne-invictus (Date accessed: 04.05.20)

[3] https://www.dior.com/en_gb/products/beauty-Y0998004-sauvage-parfum (Date accessed 04.05.20)

6
Jun

MAMMA MIA! ALDI'S BABY & TODDLER EVENT RETURNS FOR SUMMER

Products available online from 26^th July and instore from 30^th July

Supermarket Aldi's highly anticipated Baby & Toddler Event is back! Whether you're after a cosy cot for your newborn or travel wipes for your whippersnapper, Aldi's got everything you need to keep your little one happy from cot to crawling…and beyond. Aldi’s Baby & Toddler Event will be available to buy online from 26^th July and in-store from 30^th July.

Nursery Necessities

Welcome the arrival of your newborn with Aldi’s Moses Basket (£29.99), the perfect addition to your nursery. The basket, which comes complete with stand and mattress, is suitable for babies up to 9kg. It’s practical too, with a water-resistant mattress cover which makes accidents quick to clean. The foldable stand allows it to be easy to store and move around the house. Choose from a Woodland or Rainbow design. Complete your Moses Basket with Aldi’s 100% organic cotton Moses Basket Sheets for just £3.99 (pack of 2).

Aldi's Organic Baby Sleepsuits (£6.99, 3 pack) will keep your little one cosy and comfortable throughout the night. Designed with long sleeves and front press buttons, these 100% cotton sleepsuits come in a pack of three and feature gender neutral fox, rainbow and sheep prints. Available in sizes newborn to 18 months.

Style your toddler’s new bed with Aldi’s Cot Bed Set (£9.99). Featuring a star embossed super soft duvet and matching pillow, this stylish set will give your child comfort all night long. Fits toddler and cot beds.

Everyday Essentials

Aldi’s Mamia Ultra Dry Air System™ Nappies are priced from just 79p (24 pack) – meaning each award-winning nappy is the equivalent of a jaw-dropping 3.2p! Available from newborn to size 6+, the nappies are both dermatologically tested and Skin Health Alliance accredited - perfect for your baby’s soft and delicate skin. Or, try Aldi Mamia’s Nappy Pants available from sizes 4 to 7 from only £1.99.

Keep skin clean and cared for with a megapack of Aldi's award-winning Mamia Sensitive Baby Wipes (£5.59, 12 pack). Fragrance-free, hypoallergenic and dermatologically tested for peace of mind, these wipes are suitable for all skin types.

Keep babies feeling fresh on the go with the Mamia Sensitive Travel Baby Wipes (£1.49, 4 pack). Perfect for your changing bag or even a jacket pocket, pack these for hassle-free cleaning whether you're at home, in the park or out for a stroll.

For the eco-conscious parent, Aldi's Mamia Reusable Nappy (£4.99) is the natural option. Designed for efficient washing and fast drying, use this nappy from birth to potty training until it is needed no more. Available to buy in one size with adjustable poppers for complete comfort.

Learning with Laughter
Keep your baby entertained with the Wooden Play Gym (£16.99). Complete with wooden rattles and smooth textures, this gym is perfect for inquisitive little ones looking to explore their surroundings. Decorated with water-based paints and crafted using FSC® certified wood, this toy is suitable to use from birth.

Nurture the budding bookworm with Aldi's Lift the Flap Board Books (£2.69), ideal for inspiring pre-school children to start their literacy adventure. Complete with lifting flaps to keep little hands engaged, these brightly illustrated books are sure to kickstart their early learning, while providing a bit of fun for you too. Choose from four animal-adventure stories: Dear Zoo, Oh Dear, ABC Zoo or Farm.

Mighty Mealtimes
Bottle feed your baby with the Tommee Tippee Feeding Bottles (£7.99, 4 pack). Featuring a unique shape to make for relaxed and comfortable feeding, this handy pack of four means you will have enough to take you through the day.

If it's time for your little nipper to leave bottles behind, the five-piece Children's Bamboo Dinner Set (£5.99) is a fun way for them to eat with the grown-ups. With Woodland or Rainbow themed designs to get them excited about mealtimes, the plate, bowl, cup, fork and spoon have all been designed for kids aged 18 months and older. But the best part? It's dishwasher safe, making clean-up time easier than ever.

Aldi's Baby and Toddler range is available to buy online from Sunday 26^th July and in-stores from Thursday 30^th July. https://www.aldi.co.uk/c/specialbuys/baby-and-toddler

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

5
Jun

BRING THE CONTINENT TO YOUR KITCHEN WITH ALDI’S TASTE OF ITALY SPECIALBUYS THIS WEEK

Forget ‘When in Rome’ - this week, supermarket Aldi is bringing a touch of the continent to your dinner table with its authentic Taste of Italy Specialbuys. With everything from pasta to delightful desserts on offer, and all at everyday amazing prices, be sure to bag a ‘pizza’ these deals. Available in store from 28^th May.

‘Gnocch’ yourself out with Aldi’s Stuffed Gnocchi (£1.49, 400g), available in two flavours: Tomato & Mozzarella or Pesto - top with a sprinkle of Italian Style Grated Cheese (£2.49, 250g), for a tasty main.

Make sure to pop Aldi’s Specially Selected Sardine Fillets in Olive Oil (99p, 115g) in your basket - perfect when grilled, drizzled in lemon juice and accompanied with a fresh salad. Close your eyes whilst indulging in this tasty light lunch and you will almost be able to smell the Amalfi’s sea breeze!

Or immerse yourself in the Continental culture with the classic Specially Selected Piadina Flatbreads (99p, 4 pack). This thin, Italian flatbread is delicious when topped with fresh mozzarella, thinly sliced prosciutto and rocket. Season with a dash of sea salt and a splash of olive oil and you have created the perfect ‘pranzo Italian’!

Complete your Italian theme with Amaretti Biscuits (£1.49, 200g) and Cantucci Almond (£1.49, 200g) – delightful cookies perfectly paired with a smooth espresso or fruity dessert wine.

Available in stores from 28^th May, don’t let these delicious deals ‘pasta’ you by!

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

5
Jun

ALDI LAUNCHES RAINBOW ICE CREAM TO RAISE FUNDS FOR CHARITIES

Just in time for the warmer weather, supermarket Aldi is launching a special-edition rainbow ice cream with all profits, equivalent to 50p per tub sold, to be split between NHS Charities Together and Teenage Cancer Trust.

Made in Britain, the Rainbow Ice Cream (£1.99, 1L) will be available in stores across the UK from Monday 1^st June and throughout summer*. The fun and colourful vanilla and raspberry ripple flavoured ice cream is finished with a rainbow sprinkling of hundreds and thousands.

The launch of Aldi's new Ice Cream is part of the supermarket’s ongoing commitment to support NHS staff and volunteers, and charity partner Teenage Cancer Trust who provide specialist care for young people aged 13-24 with cancer. Last month, Aldi launched a limited-edition bunch of Rainbow Tulips to mark International Nurses Day, with all profits split between NHS Charities Together and Teenage Cancer Trust.

Aldi provides NHS staff, alongside Blue Light Card holders with priority access to Aldi stores at all times, along with exclusive access to stores 30 minutes before normal opening times on Sundays.
Sprinkle some love this summer and pick up a tub of Aldi's Rainbow Ice Cream on your next shop.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

*Aldi’s Rainbow ice cream will be available in store for approximately 10 weeks from Monday 1^st June

5
Jun

INSPIRING OUTDOOR PLAY THAT LITTLE MUD MONSTERS WILL LOVE

Let kids’ imaginations run wild with Aldi’s new Wooden Mud Kitchen. Offering everything children need to conjure up culinary creations from nature’s finest ingredients. This kitchen will provide hours of messy outdoor fun for just £54.99!

Aldi’s Wooden Mud Kitchen encourages little ones to play outside and unearth their creativity. The kitchen is complete with chalkboards, a removable tray, plant pots, sinks, hobs, pans and utensils! So whether its scrumptious mud pies, creamy milky coffees or delicious chocolate cakes, the Wooden Mud Kitchen will inspire a whole menu of dishes!

The kitchen will be available to pre-order online from Sunday 7^th June at www.aldi.co.uk and to purchase in store from Thursday 11^th June.

-ENDS-
For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

5
Jun

ALDI REVEALS HOW YOU CAN SCORE ROONEY’S WINE CELLAR LOOK IN YOUR OWN HOME - FOR A FRACTION OF THE PRICE

It’s not just at-home cinemas and spas that celebs are lusting over anymore; with reports revealing Wine Rooney has splashed out on an extravagant new wine cellar and walk in bar costing over £150k[1]. As well as a recent sneak peak of Kylie Jenner’s own wine collection[2], it’s possible that the next big Instagram brag may just involve a wine glass or two!

Wine cellars conjure up images of fine wines, some slowly aging to perfection, with a fairly hefty price tag to match. For those who aren’t exactly balling on a budget like Rooney and Jenner, Aldi has ensured that shoppers don’t have to miss out and can easily get the look without having to splash out.

Whether you’re looking to buy wines to save for a special occasion or are just keen to make your favourite bottles last that bit longer, Aldi’s resident wine expert, Sam Caporn MW, explains what to look out for while browsing the wine aisle:

“The general rule of thumb is that anything that has some good tannin structure and a decent level of acidity can age well within the bottle as over time the tannins will soften, and the fruit becomes more mellow. Anything around the £10-20 should easily be able to age for a year. I’d recommend sticking to red, whites and sparkling wines like Champagne – don’t we all love a vintage fizz for a special occasion!”

Those looking to score a deal can opt to fill up their racks with some of Aldi’s much-loved ICON range – this premium selection has many keepers in the range, showcasing classic wines for outstanding value.

Sam continues:

“Aldi’s ICON range is a good place to start as these are classic styles without the premium price tag. Their aromas may change slightly over a year which makes them even more of a treat when the time comes to pop the cork! The Châteauneuf-du-Pape is wonderfully affordable and is sure to please both the palate and the purse strings. If you’d like to add a couple of white wines to your collection, opt for the Pouilly-Fuissé with its touch of smokiness, it’s bound to get better with age!”

Ready to store your wines but not quite sure where? No problem, we’ve grilled the Aldi wine expert on the most common questions when it comes to storing your plonk and keeping it fresh – so before you raise a glass, have a read and perhaps take a moment to rearrange your supplies!

STACK ‘EM UP – ALDI’S WINE EXPERT, SAM CAPORN’S GUIDE TO WINE STORAGE

Where in the house is the best place to keep my wine bottles?

The most important thing for wine is to think of them as sleeping until you want to open them. They like to be somewhere that is a stable, kept in a cool temperature, away from the light, vibrations, movement and temperature fluctuations.

Storage is often in short supply in most people's houses so it is important to be practical. Garages are a great place to store wines, if not, under the stairs as long as you don’t thunder up and down them. However, if the wine doesn’t tend to hang around for too long, then a small wine rack placed in the coolest part of your home is all that is really required!

What wines should I store in the fridge and out of it? Is it true that reds don’t belong in the fridge?

Wine shouldn’t be stored in the fridge per se, the fridge should be utilised for chilling prior to drinking. Fizz should always be served fairly well chilled, over time as it warms up in the glass, the aromas of the sparkling wine will change and open up in a similar way to whites.

Where people commonly go wrong is the serving temperature of white and red wines. White wines shouldn’t be served straight out of the fridge. If they are too cold it can close down the aroma or nose of the wine. Whereas, reds are often served a bit too warm. They can benefit from being popped into the fridge just before serving – an easy way to enhance their vibrancy and drinkability!

Top Tip: Remember the 20/20 rule – take white wines out 20 minutes before serving and pop red wines in the fridge 20 minutes before serving.

What wines should I store upright, and which ones are okay to be laid down flat on their side?

The general rule is that anything under a natural cork needs to be stored on its side to stop the cork drying out – the contact of the wine with the cork keeps it moist. Screwcaps and sparkling wines can be stored standing up.

Once I’ve opened a bottle, how long will it retain its intended aromas and flavours? What can I do to keep them as long as possible?

Once a wine has been opened and you have some left over the best thing to do for both red and white wines is to pop them in the fridge as this will keep them fresher for longer. Some wines you will find improve with having been opened whilst others tend to lose fruit freshness.

It’s often a matter of trial and error, as well as personal preference, but generally wines that are lighter and with higher acidity tend to stay fresh for longer. Wines such as Sauvignon Blanc and Riesling for example, can easily last a good few days after opening and in my experience can even make a week.

Rounder, fuller wines would want to be drunk within a couple of days. Reds are trickier as drinkability after opening tends to be extremely varied, the acidity in the wine will play a key role so I’d pop in the fridge and try to enjoy the rest of it within 2-3 days.

My wine has been open for a couple days, how do you know when a wine has gone bad?

Wines don't go bad so much as they fade and don't taste as good as they did on opening. The liquid will only really go bad if kept open for quite a long time; after a good couple of weeks the wine will slowly turn into vinegar and it will taste as such too - I once popped an old, opened bottle of red into my cooking and it nearly destroyed the dish as it was basically vinegar so don't keep opened red for cooking!

How long does sparkling last once it’s opened and what’s the best way to store it once the cork has been popped?

The higher the atmospheric pressure in the wine, the longer the bubbles can last for – this means that Champagne and other traditional method sparkling wines (Cava) will stay fizzier for longer than Prosecco and tank method sparklers.

Champagne can last probably two days whilst I would drink Prosecco the following night. Store the bottle standing up and use a sparkling wine closure, not a teaspoon as that old trick doesn't work!

If you’ve opened a wine and it’s not quite to your taste, what else can you do with it?

In my experience there haven’t been many wines that I didn’t like enough to drink, however, in the event that you’ve popped open a bottle that’s not for you, there are a couple routes you can go down before pouring it down the sink!

You can use both red and white wines to add depth and flavour to a variety of dishes including soups, stews and even sauces. Alternatively, you can make spritzers or even a jug or two of some crowd-pleasing sangria – white or red! If it’s a bottle that has already been opened, just be sure to taste it to make sure it hasn’t oxidised and got that vinegary twang before you use.

Now you know how to store your wine, if you’re still drawing a blanc at some of the bottles you’ve bought, look no further than Aldi’s very own wine course, the Aldiploma. It includes some great, easy to remember tips – and is a great way to pass the time – all for free.

All six modules are ready and waiting, so sit back, pour yourself a tasting measure and get ready to imbibe some wine know-how: https://www.aldi.co.uk/aldiploma

[1] https://www.thedrinksbusiness.com/2020/05/wayne-rooney-spends-150k-on-wine-room/

[2] https://www.instagram.com/p/B9-kteBHm-E/?utm_source=ig_web_copy_link

5
Jun

CRUSHING ON HARRY STYLES? GET THAT WATERMELON SUGAR HIGH WITH ALDI’S LATEST LIQUEUR

Thanks to Harry Styles’ latest music video for his hit ‘Watermelon Sugar’, which topped 11 million views in the first 24 hours, watermelons are having a bit of a moment. Aldi has the perfect drinks match for this summer moment - Harry fans can quench their thirst with >Aldi’s new Strawberry and Watermelon Vodka Crush for just a cheeky £11.99.
Part of Aldi’s latest Spirits Festival, the Watermelon Vodka hit the shelves in store and online earlier this month. This luscious liqueur is crafted to perfection in small batches, echoing those fruity flavours that are perfect for summer evenings and feelings.
For a refreshing cocktail you’ll be falling for in no time; mix a single measure of the vodka liqueur with mint, pour over crushed ice and top with lemonade – add a wedge of watermelon on the side for added style. Or, if you want to be really extra, spoon the insides of a watermelon out and pour a healthy measure of the delicious vodka inside. Simply top with soda and fresh lime for the ultimate summer sipping cocktail!

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded

5
Jun

YES WAY, BROSÉ! OVER 50% RISE IN DRINKING ROSÉ AHEAD OF FATHER’S DAY

Forget craft beer or whisky, this Father’s Day, award-winning retailer Aldi expects rosé to be the drink of choice for Dads across the UK. Thanks to fine weather and an increase in male drinkers, Aldi’s rosé wine sales have spiked by +56% in the last month[1], and this is expected to continue as shoppers look to treat the men in their lives this June.
Rosé is certainly the drink of the moment, with over 4.5million Instagram snaps tagged #rosé, and its popularity shows no signs of stopping. Indeed, last Summer 1 in 8 bottles of wine drunk in the UK were rosé[2], and the IWSR and Wine Intelligence predict overall sales will be up +50% this year[3].

Once deemed a ‘female’ tipple, Aldi wine expert, Sam Caporn MW, says that is simply no longer the case: “Gone are the days when rosé was predominantly associated with women drinking sweet, brightly hued pink zinfandels. You just need to look at Aldi’s range of rosé wines to see the scale and breadth of different wines that shoppers can easily access. Coupled with greater wine education, it’s little wonder both women AND men are sharing a collective love of the pink drink.”

Wine not treat your Dad to a bottle (or two) this Father’s Day? Aldi’s fantastic selection of award-winning rosés includes everything from fizz to the best of English and French styles, which are sure to leave them blushing with joy.

Costieres de Nimes Rosé (£6.49, 75cl) – available online and in store
This rosé comes from Southern Rhone between Nimes and the Mediterranean. The blend of Grenache, Syrah and Cinsault grapes create a perfect balance of tangy and exotic white fruit notes, leaving a refreshing taste to the palate. Its attractive and unusual bottle makes the perfect gift for the big day

Lyme Block English Rosé (£8.99, 75cl) - available in store
Carefully crafted at Lyme Bay Winery in South Devon, this complex rosé has notes of cherry, rosehip and strawberries & cream to give a real British taste. Lyme Block English Rosé is a beautifully balanced rosé with a crisp acidity that adds to its off-dry quality and mouth-watering long finish. Perfect for giving dad a taste of the Devon seaside for under a tenner.

Organic Sparkling Rosé (£7.99, 75cl) – available online and in store
Transport your dad to Italy with this fresh, elegant organic pink fizz which has been sourced from the Corvezzo family’s 150-hectare estate, 30km north of Venice. Ideal for summer sipping, the delicious notes of rose and fresh red fruit flavours of raspberries, strawberries and cherries creates a crisp acidity, which balances well with its mousse quality. Organic Sparkling Rosé offers a more sustainable tipple that is free from herbicides and pesticides, perfect for the environmentally conscious Dads out there.

Veuve Monsigny Champagne Rosé (£16.99, 75cl) – available only online
Push the boat out with a bottle of this award-winning and best-selling pink fizz, produced in collaboration with Champagne Philizot. This carefully aged sparkling rosé has crisp red berry flavours, complimented with hints of citrus. The delicate pastry notes leave a lingering and well-balanced flavour, adding to its complexity and length. Ideal for raising a toast to Dad on Father’s Day!

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.

[1] Internal sales data, May 2020

[2] Wotwine data, 2019

^{^[3]} The Drinks Business, data from IWSR and Wine Intelligence 2019

5
Jun

MAKE YOUR HOME GLEAM WITH ALDI’S CLEANING SPECIALBUYS

“Hinch” your home happy with supermarket Aldi’s Specialbuys in store from 4^th June. With prices starting from just 99p, you will have surfaces, showers and toilets gleaming in no time.

Another one fights the dust! Pick up the Minky Bathroom Pad (£2.49), a Mrs Hinch-favourite. The 2-sided anti-bacterial Minky Pad is ideal for sweeping, swooping and sliding over showers, baths, tiles and mirrors.

Add dazzling shine with Aldi’s Power Force Bleach Tablets (40 pack, £1.49), available in fabulous Fresh and luscious Lemon scents to refresh any space. Give your surface the gift of the fabulous scent, all whilst cleaning, disinfecting and killing 99.9% of bacteria and fighting odour. Simply dissolve the tablets in water to create a thin or thick beach. Equivalent to four bottles of 750ml of thick bleach, the pack of 40 versatile tablets not only reduces plastic waste, but helps saves on costs too as Aldi’s Power Force Bleach tablets come in 51p cheaper than Tesco’s own brand option[1], giving shoppers an extra clean saving.

Clean naturally with the Clean-ology Shower Cleaner and Clean-ology Bathroom Cleaner (500ml, £1.49 each). These beautifully fragranced products will leave surfaces sparkly clean using non-toxic ingredients designed to help you clean and care for your home. Choose from Bathroom Cleaner in Lemon & Ginger or Shower and Granite Cleaner in Black Pepper & Juniper.

Spray smells away with the Fabulosa Toilet Spray (60ml, 99p), misting away longer-lasting odours with just a spritz. Choose from Wild Rhubarb, Lemon Mint Leaf or Electrify.

Bust a move whilst you bust those germs with the Buster bathroom products to treat and unblock plugs and drains. Keep your plug holes fresh with the zingy Buster Clean & Fresh Citrus Gel (300ml, £2.19) which ensures long-lasting freshness for sinks and drains. Flush out dirt, hair and grunge with the fast-acting Buster Unblocker (300ml, £2.19), helping long-locked households keep drains clear and clean.

Sweep some cleaning bargains into your basket, on your next weekly shop at Aldi from 4^th June.

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

[1] >https://www.tesco.com/groceries/en-GB/products/297774936?selectedUrl=https://digitalcontent.api.tesco.com/v2/media/ghs/8e1e756a-fad3-4663-af60-d7341ae4f37f/snapshotimagehandler_2072323230.jpeg?h=540&w=540 (Date accessed 01.05.20)

26
May

ALDI LAUNCHES TRAFFIC LIGHT SYSTEM FOR STORE ACCESS

Aldi is implementing a new automated traffic light system at entrances, to control the number of customers going in and out of stores.

The nationwide roll out of the new technology starts from this week following a successful trial.

Traffic lights will signal when customers can enter stores based on individual store customer limits that are in line with two-metre social distancing rules.

NHS and blue light worker priority access remains in place. These workers are encouraged to go to the front of the queue and other customers will be asked to continue to respect this.

The traffic light system will run alongside the current measures already in place at all Aldi stores to ensure social distancing.

This includes protective screens at checkouts, distancing markers on shop floors, sanitisation stations for customers as well as signage to offer clear guidance on how to shop safely. Stores are also encouraging one customer per trolley where possible.

Richard Thornton, Communications Director at Aldi said: “The protection and safety of our customers and employees is our top priority and this new system is an accurate and effective way to allow us to control customer numbers in stores.

“The system’s trial was well received by our customers and we will be gradually rolling this new social distancing measure out nationwide from this week.”

ENDS

Notes to editors:
Aldi
Aldi is Britain’s fifth largest supermarket with more than 875 stores and 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 22^nd March, Aldi grew sales by 11.0% and it achieved an 8.2% share of the UK grocery market (Kantar Worldpanel data). By 2025, Aldi will operate over 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

18
May

ALDI TRIALS ON-DEMAND DELIVERY WITH DELIVEROO

Aldi is trialling on-demand grocery home delivery in the UK for the first time in partnership with Deliveroo.

From today, the supermarket will offer a rapid delivery service from its Daleside Road store in Nottingham, before extending the trial to a further seven stores across the East Midlands in June.

Customers will be able to order from over 150 Aldi products through the Deliveroo app. These will be picked and packed by Aldi colleagues in-store, for delivery via Deliveroo’s network of riders.

Aldi will initially offer a range of essential items, such as bread, milk and fresh produce to be delivered to customers’ doorsteps in as little as 30 minutes.

The new on-demand service has been introduced to offer customers greater flexibility and access to affordable Aldi groceries, and to support people across the country who are self-isolating due to Covid-19.

The trials follow Aldi’s recent move into online food parcels, which were introduced to help self-isolating and vulnerable customers. Priced at £23.99, inclusive of delivery, the parcels contain 22 products including tinned soup, rice and pasta.

If successful, the rapid delivery service could roll out to further Aldi stores by the end of 2020.

Giles Hurley, Chief Executive Officer, Aldi UK & Ireland, said: “We hope the new trial with Deliveroo will provide more customers with access to great quality, affordable food at Aldi.

“This is a new and exciting venture for Aldi and we will be constantly reviewing how we can best serve our customers and continue to provide them with the high quality products they are used to in store.”

Ajay Lakhwani, Vice President of New Business, Deliveroo said: “At Deliveroo, we are doing everything we can to make sure that people get the food they need and want during this unprecedented time. We are pleased to partner with Aldi and deliver even more choice to our customers as they continue to keep safe at home.”

ENDS

Notes to editors:
Deliveroo

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with more than 80,000 best-loved restaurants and takeaways, as well as 60,000 riders globally to provide the best food delivery experience in the world.

Deliveroo operates in more than 500 towns and cities across 12 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, United Arab Emirates, Kuwait and the United Kingdom.
Aldi
Aldi is Britain’s fifth largest supermarket with more than 875 stores and 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 22^ndMarch, Aldi grew sales by 11.0% and it achieved an 8.2% share of the UK grocery market (Kantar Worldpanel data). By 2025, Aldi will operate over 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

29
Apr

ALDI COVID-19 UPDATE - ALDI PROVIDES FACE MASKS FOR ALL STORE COLLEAGUES

Aldi will be providing the option of face masks to all its store-based colleagues to further support their safety as they continue to feed the nation. This move is in addition to the previously announced provision of gloves and clear screens that are being installed at more than 7,000 checkouts. Colleagues can also now access the Government’s Covid-19 testing programme for critical workers.

Support for vulnerable and self-isolating customers

Aldi has also introduced a voucher scheme to make it easier for volunteers to buy food on behalf of the vulnerable and those self-isolating.

The vouchers are available to buy on a new Aldi voucher website vouchers.aldi.co.uk. Once purchased, the vouchers can be posted to any address in the UK so they can be given to volunteers, friends or family members to shop on behalf of vulnerable people.

Vouchers are available in denominations of £5.00 and £10.00 with no additional costs to customers for postage.

In addition, Aldi has joined the Government’s free school meals programme meaning those eligible can now access Aldi vouchers through the Edenred scheme.

Additional support for British producers

Aldi has agreed to buy additional volumes of British beef to support farmers faced with surplus product due to closures of restaurants and catering businesses.

It is selling 21-day matured British rump steak (£8.99, 900g) as a Specialbuy across its 877 UK stores.

Aldi is the UK’s fastest-growing fresh meat retailer and has reaffirmed its commitment to support the beef farming sector by spot buying additional volume where possible. The current Specialbuy alone consists of over 130,000 British rump steaks.

It is also helping horticultural suppliers by increasing orders of Spring plants that would otherwise be disposed of because of the closure of their normal routes to market. Aldi has agreed to sell over 200,000 Spring Perennials from its long-term partner Lovania Nurseries, who have worked with Aldi for over 20 years. Lovania have also benefitted from Aldi’s small supplier payment scheme, which was recently extended to guarantee immediate payments for all suppliers with a turnover of less than £1m. This is benefitting over 3,000 Aldi suppliers during this difficult period.

ENDS

28
Apr

ALDI COVID-19 UPDATE - ALDI LAUNCHES VOLUNTEER VOUCHERS FOR VULNERABLE SHOPPERS

Aldi has introduced a voucher scheme to make it easier for volunteers to buy food on behalf of the vulnerable and those self-isolating.

The vouchers are available to buy on a new Aldi voucher website vouchers.aldi.co.uk. Once purchased, the vouchers can be posted to any address in the UK so they can be given to volunteers, friends or family members to shop on their behalf.

Vouchers are available in denominations of £5.00 and £10.00 with no additional cost to the customer for postage.

This follows a number of initiatives from the supermarket aimed at helping the elderly and vulnerable. Aldi donated £250,000 to Age UK in March and recently launched a food parcel delivery service, marking the first time the supermarket has sold groceries online in the UK.

Fritz Walleczek, Managing Director for Corporate Responsibility at Aldi said: “This is an incredibly difficult time for certain people in our communities and, as has always been our mission, we want to ensure everyone has safe, easy and affordable access to quality food.

“We all owe huge thanks to the volunteers, friends and family members that are making sure vulnerable people across the UK can get groceries while they self-isolate. I’m hopeful that our voucher scheme will make it a little bit easier for them to continue this vital work.”

ENDS

Notes to editors:
Aldi is Britain’s fifth largest supermarket with more than 875 stores and 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 22^nd March, Aldi grew sales by 11.0% and it achieved an 8.2% share of the UK grocery market (Kantar Worldpanel data). By 2025, Aldi will operate over 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

16
Apr

ALDI COVID-19 UPDATE - ALDI LAUNCHES ONLINE GROCERY SERVICE TO HELP VULNERABLE CUSTOMERS

Aldi UK will sell ambient food parcels on its website for the first time from Friday 17^th April 2020 to help vulnerable people and those self-isolating.

The parcels will be for home delivery and contain 22 products including tinned soup, rice and pasta. Each parcel will also include antibacterial handwash and a four-pack of toilet roll.

The parcels are only available online at https://www.aldi.co.uk/food-parcels and will retail at £24.99 inclusive of delivery and will be limited to one per customer. The move marks the first time Aldi UK has sold groceries online.

This follows a number of initiatives from the supermarket aimed at helping the elderly and vulnerable. Aldi donated £250,000 to Age UK in March and has introduced reserved opening times (30 minutes before normal opening hours Monday to Saturday) for vulnerable shoppers.

Fritz Walleczek, Managing Director for Corporate Responsibility at Aldi said: “We are committed to providing quick, safe and affordable access to food for all our customers and understand that, for some, visiting one of our stores is not an option at the moment.

“We’re constantly looking for new and better ways to support our customers in these uncertain times and I’m hopeful that these food parcels will make life a little easier for some of the country’s most at-risk people.”

Aldi’s food parcels contain 22 products as standard:

Antibacterial Handwash
Aloe Vera Toilet Tissue 4pk
Choceur Milk Chocolate Bar
UHT Green Semi Skimmed Milk
Rice Pudding
Salted Peanuts
Biscuit Barrel Assortment
Gold Label Tea
Instant Coffee
Premium Baked Beans
Premium Plum Tomatoes
Bolognese Pasta Sauce
Tuna Chunks In Brine 4pack
Bramwells Carrot & Coriander Soup
Tomato Soup
Minestrone Soup
Chilli Con Carne
Basmati Rice 1kg
Fusilli
Part Baked Brown Roll
Sliced Carrots
4 Pack Sweetcorn

9
Apr

ALDI COVID-19 UPDATE - Product limits lifted and opening times extended

Aldi CEO Giles Hurley has written to customers today.

The full letter is available here. It includes a number of new updates:

Aldi is extending its priority shopping arrangements for key workers. All those entitled to a Blue Light card, including social care workers, first responders and St John’s Ambulance staff now join people working for the NHS, Police and Fire Service in having exclusive access to stores 30 minutes before normal opening on Sundays. They will all continue to have priority access to Aldi stores around the clock.
Restrictions on UHT Milk have been removed from today and all remaining product restrictions are being removed from Monday 13th April.
Opening hours are being extended until 10pm at almost all stores from Tuesday 14th April and customers are encouraged to shop later in the day when the store is quieter. Stores will continue to operate normal Sunday opening hours.

4
Apr

ALDI COVID-19 UPDATE - Aldi lifts restrictions on almost all products and introduces sanitisation stations

Aldi is lifting purchase restrictions on all products from Monday next week (6 April), with the exception of the following three items:

Hand Wash (maximum 4 products)
Shower Gel (maximum 4 products)
UHT Milk (maximum 2 products)

The relaxing of purchase limits follows a return to stable levels of trading and good availability across all Aldi stores.

From this weekend, customers will also be offered wipes to disinfect trolleys and baskets when they enter Aldi stores.

As a further measure to improve customer safety, Aldi is introducing new priority shopping hours for elderly or vulnerable customers who have no option but to visit stores.

From Monday, exclusive access will be given to stores for elderly and vulnerable customers 30 minutes before normal opening times, Monday to Saturday.

Early opening on Sundays will continue to be reserved for NHS and emergency workers.

Customers will also be able to use their contactless card for transactions up to £45, as contactless limits increase from Monday. This will allow more customers to pay without cash or contact with payment terminals.

2
Apr

ALDI COVID-19 UPDATE - Aldi further eases its product restrictions in store

Aldi is also reviewing the small number of remaining purchase restrictions on certain products, after removing its previous four-item limit earlier this week. From today, restrictions have been lifted on beers, wines and spirits as well as nappies.

From Monday, contactless card limits will also increase to £45 per transaction to allow more customers to pay without cash or contact with payment terminals.

After introducing immediate payment for suppliers with a turnover of less than £1m a year with Aldi, the company now estimates that up to 3,000 suppliers could benefit as this is extended to non-merchandise suppliers.

From today, Aldi is also donating almost half a million Easter Eggs to vulnerable families and children, in partnership with Neighbourly. Every store will donate up to 50 Easter Eggs each day from today until 11^th April, as the retailer looks to spread some much needed cheer during these difficult times.

1
Apr

ALDI COVID-19 UPDATE - ALDI DONATES ALMOST HALF A MILLION EASTER EGGS TO CHARITIES ACROSS THE UK

ALDI DONATES ALMOST HALF A MILLION EASTER EGGS TO CHARITIES ACROSS THE UK

Aldi is donating almost half a million surplus Easter eggs to charities across the UK.

From 2nd - 11th April, Aldi will provide up to 50 Easter eggs per store each day to local charities and food banks that support vulnerable families and children. The Easter eggs include Aldi’s Moser Roth Delectable Duo and Curious Inventions, as well as Maltesers Teasers and Cadbury Twirl chocolate eggs.

The donations form part of Aldi’s ongoing partnership with community engagement platform, Neighbourly, which sees all 877 Aldi stores in the UK donate food to local charities and community groups at the end of each day.

Last year, the supermarket helped to donate more than four million meals to charities across the UK.

Fritz Walleczek, Managing Director of Corporate Responsibility at Aldi UK and Ireland, said: “We’re always looking for new and creative ways to increase the amount of food that we’re able to donate. Working with Neighbourly to donate Easter eggs to different groups and charities across the nation is a great way for us to bring a festive treat this Easter.”

Steve Butterworth, Neighbourly CEO said: "We’re grateful to be able to partner with Aldi on this project and proud to support them in their ongoing commitment to reduce food waste and make a positive difference to the communities where they operate at this particularly difficult time”.

ENDS

31
Mar

ALDI COVID-19 UPDATE - Aldi to ease product limits put in place on majority of products

Aldi to ease product limits put in place on majority of products

Aldi is easing the temporary restrictions put in place to limit the number of items shoppers can purchase.

From today (Tuesday 31/03/2020), only the following restrictions will apply across all UK stores.

Four per customer:

Antibacterial wipes
Hand wash and soap
Shower gel
Bleach
Toilet tissue, kitchen towel, tissues
Nappies
Pasta
Canned tomatoes, canned beans and sausages
Part baked bread
Beers, wines and spirits

The following products will be limited to two per customer:

Antibacterial hand gel
UHT milk
Baby formula

While we would still encourage people to buy only what they need, product availability in store is good and the move will make it easier for people to shop for vulnerable people and those who are self-isolating.

ENDS

28
Mar

ALDI COVID-19 UPDATE - Aldi announces priority access to stores for emergency workers

Aldi announces priority access to stores for emergency workers

Aldi has announced that, from today (Saturday 28/03/2020), all NHS, Police and Fire Service workers are to be allowed priority access to stores around the clock.

Where store colleagues are limiting the number of customers in store, any emergency workers with a relevant form of ID will be allowed to enter the store as soon as social distancing guidelines permit.

The move means that those who may be finding it hard to shop for groceries due to working long shifts to protect others will not have to wait in queues outside store before being able to buy what they need.

Earlier this week, Aldi announced that it would be opening half an hour early tomorrow (Sunday) morning solely for key workers in the NHS, Police and Fire Service as a thank-you for all they are doing.

All Aldi asks is that workers in those emergency services bring a form of ID, such as an NHS card, whenever they come to store.

ENDS

24
Mar

Aldi introduces new social distancing measures in store to protect colleagues and customers

Aldi introduces new social distancing measures in store to protect colleagues and customers

Aldi has introduced a number of new measures to encourage effective social distancing, and to protect colleagues and customers in store.

As well as the roll-out of clear screens at more than 7,000 checkouts, which began yesterday (photo available), Aldi has introduced the following measures in store:

Aldi is installing two-metre markers on the floors of stores to encourage responsible social distancing at the checkout.
It is encouraging customers to use contactless payment such as credit cards, Apple Pay and Android Pay, wherever possible, rather than using cash.
It is introducing a range of in-store notices reminding customers of the need for effective social distancing in store.
It has reduced opening hours to help colleagues to re-stock products while stores are empty.

ENDS

24
Mar

ALDI COVID-19 UPDATE - Aldi to pay store and distribution colleagues a 10% bonus

Aldi to pay store and distribution colleagues a 10% bonus

Aldi has today announced enhanced pay for its amazing colleagues, who have been working tirelessly throughout this extremely busy time. Store and distribution colleagues will receive a 10% bonus on hours worked, effective from 9^th March 2020.

It has also announced dedicated shopping times for Emergency Workers and increased support for small suppliers.

Aldi will open between 9.30am-10.00am on Sundays* solely for key workers in the NHS, Police and Fire Service. Eligible customers will be able to take priority at checkouts when they open at 10am. Entry to Aldi stores between 9.30am - 10.00am* will be with relevant ID only.

*8.30am-9.00am in Scotland

As part of its ongoing support for small suppliers, Aldi has today announced it will reduce payment terms so that any supplier with a turnover of less than £1m will now be paid immediately. This will benefit over 1,000 Aldi suppliers.

Previous steps Aldi has taken include:

Aldi has made a number of financial commitments to key partners, including Neighbourly, which distributes surplus food and other donations to those in need, Teenage Cancer Trust, and Age UK

All nappies and paper products (ie. toilet/kitchen roll) are restricted to two items per customer. All other products will remain restricted to four items per customer, with the exception of non-food Specialbuys, Easter products and fresh flowers which have no restrictions

All stores’ opening hours have been shortened slightly to close at 8pm, instead of 10pm, to give our colleagues some additional rest and allow the stores to be restocked at their best every day

ENDS

20
Mar

ALDI STEPS UP RECRUITMENT DRIVE WITH THOUSANDS OF NEW JOBS

4,000 permanent positions available
5,000 new temporary roles available at stores and distribution centres across the UK
Possibility that some temporary roles may become permanent
New recruits will earn minimum of £9.30 nationally or £10.90 if they are working at a store or distribution centre in London

Aldi has today launched a recruitment drive to hire 9,000 new workers as it steps up its efforts to support communities affected by the Coronavirus outbreak.

The UK’s fifth-largest supermarket is offering 5,000 fixed-term contracts in stores and distribution centres with an immediate start date. While contracts are offered on a temporary basis, these could become permanent in the future.

The addition of thousands of new colleagues will help replenish stock more quickly and provide additional assistance to customers visiting Aldi’s stores during this busy period. All new recruits will earn a minimum of £9.30 nationally or £10.90 if they are working at a store or distribution centre in London.

Additionally, Aldi still has 4,000 permanent roles to fill across all aspects of the business, including stores, head office and logistics. For its stores alone, the discount supermarket is seeking more than 2,700 Store Assistants across every region in the country. Store Assistants receive a starting salary of £9.40 per hour (£10.90 in London) and are responsible for keeping stores running smoothly and carrying out tasks such as till operation, stock management and stock merchandising. Varied Head Office and Logistics roles are available and information on vacancies can be found on the Aldi Recruitment website.

Commenting on the recruitment drive, Recruitment Director, Kelly Stokes, says: ““We want to keep supporting our local communities through these uncertain times, with access to groceries and wages to keep their families going, and we feel we’re in a position to be able to do so through the creation of these new roles. We have a huge number of roles to fill across the business so we’re encouraging everyone who has been affected by COVID-19’s impact on the economy to explore our available roles and see if we can get you back into work.”

20
Mar

ALDI COVID-19 UPDATE - Aldi launches hunt for 9,000 new workers and increases charity support

Aldi has launched a recruitment drive to hire 9,000 new workers, including roles in every one of its stores and distribution centres, to help keep the nation going in uncertain times.

It has also announced new donations to some of its key charity partners, and has set out further new measures to improve the availability of products in-store and to protect against the risks of infection.

Aldi has created 5,000 new temporary jobs and has 4,000 permanent vacancies available across all parts of it business. Further details can be found here: https://www.aldipresscentre.co.uk/press-releases/view/905
It has joined others across the sector to make an increased financial donation to Neighbourly, which distributes surplus food and other donations to those in need, and donated a further £100,000 to the Teenage Cancer Trust, to help ensure no young person faces cancer alone. These are in addition to its donation of £250,000 to Age UK announced earlier this week.
All nappies and paper products (i.e. toilet/kitchen roll) will now be restricted to two items per customer. All other products will remain restricted to four items per customer, with the exception of non-food Specialbuys, Easter products and fresh flowers which have no restrictions.

19
Mar

ALDI COVID-19 UPDATE - Aldi introduces new measures to support colleagues and customers

Aldi introduces new measures to support colleagues and customers

Aldi has set out a series of new measures that will help it to ensure the necessary level of support and protection is available to its thousands of colleagues and millions of customers.

They include steps to improve the availability of products in-store and to protect against the risks of infection.

All store daily opening hours will shorten slightly to close at 8pm every day, from this Friday (20th March), until further notice. This is to provide additional rest for Aldi colleagues and to enable stores to be stocked and at their best every day. Sunday opening hours remain the same at 10am – 4pm and until 6pm in Scotland.

Clear screens will be installed at all Aldi checkouts in the UK to protect colleagues and customers. They will be rolled out from next week (23rd March) to more than 7,000 till points. Aldi is also advising its colleagues and customers to observe Government advice on social distancing in stores.

Aldi is supporting a new fundraising drive by Age UK to support isolated and vulnerable older people, following the £250,000 donation it made to the charity this week.

Aldi is also providing what support it can to its current business partners. This includes hiring all 30 employees who faced being laid off at Hampton Manor, a venue close to its head office that it uses for company events and conferences - https://hamptonmanor.com/

ENDS

12
Mar

BEAUTIFUL BLOOMS SHE’LL LOVE FROM ALDI THIS MOTHER’S DAY

Show mum just how much you care with Aldi’s amazing value gorgeous bouquets and plants, which will make her feel extra special this Mother’s Day. With a range that starts at just £2.49, there really is something for everyone.
If you're looking for great value then Aldi’s Pretty Tulips (£4.99) are the perfect choice; beautiful and colourful this bunch will be sure to brighten her day.

Surprise Mum with the Wonderful You Bouquet (£14.99) – an amazing selection of peach flowers make this an extra special bouquet, which includes Roses, Germini, Chrysanthemums and Carnations.

Aldi’s Best Mum Bouquet (£9.99) is 18 stems of beautifully subtle coloured Roses, Chrysanthemums, Alstroemeria and Germini - a perfect combination of spring hue blooms.
Impress the main lady in your life with the One in a Million Bouquet (£19.99). The delightful combination of premium pink, white and purple stems include Roses, Blooms and Lisianthus.
The Mini Ceramic Planter or Milk Jug (£2.49 each) is perfectly priced for pocket money spends. The cute ceramics are planted with either 6cm double pink Kalanchoe or 6cm blue or white Campanula Bali. Choose from a novelty Flamingo Planter or Queen Bee Milk Jug.

The Large Gift Basket (£14.99) is perfect for the green fingered mum in your life. Available in a choice of two willow baskets with hooped handles, choose from Modern planting with four plants which include fern and blooms or the Traditional planting with five plants including Peace Lily, Chrysanthemums and Ivy.
All of these flowers and indoor plants are available in store from Thursday 19^th March.

-ENDS-

12
Mar

GRAIN POTS BURST ONTO SHELVES AT ALDI

Supermarket Aldi is broadening its vegan range with the launch of its brand-new vegan Grain Pots, available in three superfood and vibrant flavours: Chickpea, Spinach & Quinoa, Moroccan Style Grains or Wheatberry & Kale Grains (£1.79, 300g). Plant-based goodness doesn’t get much better than this!

The Chickpea, Spinach & Quinoa Grain Pot is bursting with grains and vegetables. Delicately balanced on flavour, this simple yet versatile pot is the perfect healthy lunch or dinner accompaniment.

Say goodbye to boring grains and mix it up with the Wheatberry & Kale Grains. Packed full with broccoli, edamame beans, lemon and mint, this combination will bring a punch of flavour in every mouthful.

Or, enjoy the flavours of North Africa with the Moroccan Style Grain Pot which brings together the familiar flavours of cinnamon, cumin, and chilli, together with a natural sweet note of apricot.

These wholesome vegan pots are now available in all stores* for only £1.79 – grab yours today!

-ENDS-
*Not available in Scotland

12
Mar

OPENING UP A WORLD OF PASTA-BILITIES: ALDI DEBUTS NEW UNFILTERED SICILIAN CATARROTTO

March 2020: As the fervour for organic wine continues, with sales rising by 47% in 2019, shoppers can take a walk on the wild side of the vineyard with Aldi’s first unfiltered wine, the organic Forza Delle Natura Unfiltered Sicilian Catarratto (£4.99, 75cl).[1]

This delicious white wine is an exciting first for the retailer as it continues to expand its organic wine range. While saving a pretty penne too, this Catarratto is a fantastic choice for both seasoned organic wine drinkers and those wishing to embrace the natural and try something new.
The Forza Delle Natura is a fresh organic white wine made with the hand-picked Sicilian Catarratto grape, renowned as an antique Italian grape variety. Available online and in stores now, this particular natural wine packs a punchy nose of crisp apple aromas. Crunchy green apple and a dash of lime lead on the palate which is rich in texture and a lemon drizzle cake finish.
To break down the trend even further, Aldi’s Mistress of Wine, Sam Caporn MW, explains the benefits of unfiltered wine and why this tipple is one to try:

“Within the natural organic wine space, more winemakers are choosing to experiment further with filtration as techniques have advanced. Unfiltered wines are bursting with personality as by skipping the step of filtration they retain their full body and character, often displaying stronger fruit aromas and a richer colour, which some winemakers fear can be stripped during the filtration and fining process.

Unfiltered wines have also been characterised as having an especially appealing texture and mouthfeel. Often unfiltered wines are synonymous with more premium wine labels, so to see an organic unfiltered wine for such good value is an exciting step in encouraging more shoppers to be adventurous in the wine aisle.”

For those eager to embrace the natural further, shoppers can try Aldi’s delicious organic wine range including as the Toro Loco Organic (£4.99) and the Organic Prosecco (£7.99), comforted by the knowledge they have made a more sustainable choice, without breaking the bank.
To find out more about Aldi’s delectable range of organic wines, Aldi’s very own Aldiploma, the ultimate free resource for wine buffs, delves deeper into the world of organic wines in Module 6.

-ENDS-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.

Toro Loco Organic (£4.99, 75cl)
Available in stores and online now
Toro Loco Organic Red is an earthy wine that’s bursting with life. A firm favourite amongst Aldi shoppers, this wine has seen a 10% increase in sales over 2019, proving just how special it is.[2] Fresh and juicy, this award-winning organically certified bottle is a perfect partner to pasta and burgers – and it’s great on its own too!

Organic Prosecco (£7.99, 75cl)
Available in stores and online now
This award-winning eco and vegan friendly Prosecco is sourced from the Corvezzo family’s 150-hectare estate, north of Venice. Grown without pesticides and herbicides, the Prosecco is bursting with fresh pear and green apple flavours, followed by aromas of acacia flowers and honeycomb and will make the perfect organic alternative to your favourite fizz.

[1] Nielsen. Sourced on 12.02.20 – Thedrinksbusiness.com https://www.thedrinksbusiness.com/2020/02/sales-of-organic-wine-rise-by-47-in-the-uk/

[2] Aldi Stores UK sales data – YOY figures. Sourced on 12.02.20

12
Mar

PUT A SPRING IN YOUR STEP WITH ALDI’S LATEST LACURA RANGE

Supermarket Aldi’s Lacura range has an incredible six exciting new additions arriving in stores to give shoppers a skincare boost this month!

Starting from just £1.29, each product in the collection is set to refresh and renew a different facial area. So, whether you’re looking to get steamy with a cleansing facial steamer or wipe away stress with marine-derived facial cleansing wipes, it’s all available at Aldi this month. Be quick though as with all Specialbuys once they’re gone, they’re gone.

Don’t delay, update your skincare routine today:

EX-CELL AT SKINCARE

LACURA CELLSATION FACIAL CLEANSING WIPES, £1.29, 25 PK

Expertly designed for mature skin, the Lacura Cellsation Facial Cleansing Wipes have marine-derived extract in the form of algae extract to improve skin thickness as well as providing moisture to the skin. With ingredients including narcissus and yarrow extract to aid skin renewal and balance complexion, these wipes will leave your skin feeling refreshed and radiant after each wipe.

LACURA CELLSATION CELL RENEWAL DAY CREAM, £6.99, 150ML

Perfect for demanding skin, the Lacura Cellsation Cell Renewal Day Cream will help start your day with firm skin ready to tackle the day ahead. Improving skin’s elasticity, tightening contours and protecting against ageing, the formula will leave skin feeling brand new, whilst the unique Cellsation formula provides intelligent skin protection, blurring any existing imperfections.

LACURA CELLSATION CELL RENEWAL NIGHT CREAM, £6.99, 150ML

After a hectic day, the Lacura Cellsation Cell Renewal Night Cream will sooth tired and worn-out skin with a relaxing recipe including CELLIGENT. Protecting skin and assisting with rapid cell regeneration, CELLIGENT regenerates skin quickly from UV-related cell damage. Working on skin overnight, the cream will give a radiant, refreshed and healthy glow every morning, whether you’re feeling radiant at 6am, or not!

MIDNIGHT RECOVERY

LACURA MIDNIGHT POWER EYE CARE, £3.99, 15ML

The overnight Lacura Midnight Eye Care won’t turn you into Cinderella, but it will supply you with an anti-ageing recipe to offer results as intensive as a mask whilst you get your beauty sleep. The active smoothing cream technology helps reduce signs of tiredness and wrinkles, whilst the BEAUTIFEYEä formula rejuvenates the entire eye area, smooths crow feet and reduces puffiness, aided by the inclusion of hyaluronic acid and lavender extract.

LACURA MIDNIGHT POWER CREAM, £3.99, 50ML

Test the power of the moon with the Lacura Midnight Power Cream, an anti-ageing cream which will reduce signs of tiredness and wrinkles whilst revitalising your skin every night. With sumptuous Shea Butter and Jojoba Oil, skin will be left feeling soft each morning. Containing extracts of Lavender and Vitamin C, your skin will feel moisturised and signs of ageing will be swept away in the blink of any eye… or a good night’s sleep.

HOME SPA

LACURA REVITALISING FACIAL SPA, £14.99

Cleansing skin has never been so fun, as the brand-new Revitalizing Lacura Facial Spa stimulates microcirculation and opens up thirsty pores ready to bring extra oxygen and nutrients to your skin. Taking the hassle out of cleansing, whilst still leaving skin feeling supple, the angled mask and adjustable steam control ensures maximum comfort as you treat your skin to a deep cleanse.

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

12
Mar

GIFT HER WITH PREMIUM LUXURY FOR LESS THIS MOTHER’S DAY AT ALDI

You shouldn’t need a reason for spoiling Mum – but with Mother’s Day just around the corner, head down to your local Aldi for the perfect gift. Find everything you need to make her feel extra special, from luxury scents to the best beauty room additions, gifts from Aldi start at just £3.99.

HIGH-END LUXURY FOR LESS

LACURA FACIAL CREAM (50ml, £3.99)

Inspired by Kiehl’s Ultra Day Cream, pamper her with this luxurious cream that promises to leave her skin smooth refreshed. Available to buy for just £3.99, gift the ultimate Mother’s Day treat while making a saving of over £22. Formulated with Tara Seed and Sea Algae this is the perfect formula to help fight cold and dry temperatures. Suitable for use in the morning and evening, the Lacura Facial Cream will leave her with a visibly healthier and softer complexion this Mother’s Day.

LACURA OVERNIGHT REPAIR OIL (30ml,£4.99)

Reinstall youth with the Lacura Overnight Repair Oil. Inspired by Kiehl’s Midnight Recovery Concentrate Oil (£40), you can bag Mum her very own version while making an enormous saving of over £35. The oil is the perfect tool to help improve skin’s moisture and promote a healthy, youthful complexion. The Rosehip and Jojoba formula is light and easily absorbs into the skin overnight, perfect for those mums looking for a no-fuss skincare routine.

LACURA MIRACLE OIL SPRAY – (100ml, £4.99)

For the mum who has everything, the Lacura Miracle Oil Spray is a highly effective combination of moisturising ingredients that provides intense hydration from head to toe. This multi-purpose spray can be used on the face, body and hair or relieve dry or rough areas on the skin. To use, simply mist the spray and directly massage in to achieve ultimate results. To give her hair a glossy shine, the oil can be directly applied onto damp or dry hair without leaving an oily residue. Inspired by Elizabeth Arden’s Miracle Hydrating Mist (£21), you can buy the Lacura alternative while making a saving of over £16.

LACURA HEALTHY GLOW GIFT SET (£7.99)

The Lacura Healthy Glow Gift Set is the perfect recovery tool to help tired mothers relax after a long day at work. Complete with a clarifying rose hot cloth cleanser, muslin cloth, rose toner and nourishing rose oil - what better way to show mum how much you care? Boost her complexion with the Lacura Healthy Glow Rose Toner which will leave her skin looking refreshed and calm. End the routine with the Lacura Healthy Glow Nourishing Rose Oil, a luxurious blend of botanical oils that will help nourish and moisturise skin.

LACURA PINK CLAY & GOLDEN GLOW MULTI-MASK (100ml, £6.99)

Treat mum to the perfect pamper session without leaving the house this Mother’s Day with the Lacura Pink Clay & Golden Glow Multi-Mask. Containing extracts of mangosteen and pomegranate, this mask will leave her skin feeling soft and revitalised without a hefty price tag attached. Ready to wash off after 15 minutes, this mask is the perfect pamper treatment for mums on the go.

FUN FRAGRANCES

LUXURY EAU DE TOILETTE – CITRUS BLOSSOM/ FIERCE BELLFLOWER/ SCARLETT ROSE (100ml, £5.99)

Gifting Mum with a fragrance is a fail-safe for Mother’s Day but this year, try Aldi’s Luxury Eau De Toilette, available in three luxurious scents. The Citrus Blossom variant contains notes of orange blossom that has been precisely combined with sandalwood and orris for the perfect fruity fragrance. To add that extra sweet touch, try the Fierce Bellflower scent – created using dewy bluebell entwined with rich hyacinth and delicate notes of jasmine. If your mum has a love affair with flowers, the Scarlett Rose edition will leave her smelling like a fresh bouquet of roses, infused with violet and sweet jasmine notes that add extra depth to the fragrance.

HOTEL COLLECTION MOTHER’S DAY REED DIFFUSER (150ml, £4.99)

Looking for a gift for Mum that you can benefit from too? The Hotel Collection Mother’s Day Reed Diffuser has been designed to enhance mum’s mood on even the most stressful of days. Available to purchase in three relaxing scents: Serenity, Divine and Blissful, each promise to relax and refresh her while providing the home with a warm and welcoming ambience. Complete with coloured tinted glass bottles, get mum a gift that will really stand out in the home this season. What’s more, you can keep the pampering going long after Mother’s Day as each diffuser will last for up to 10 weeks.

HOTEL COLLECTION MOTHER’S DAY CANDLE (250g, £3.99)

To guarantee a place in her good books, pair the Mother’s Day Diffuser with the Mother’s Day Candle. Available in the same three fragrances: Serenity, Divine and Blissful, these candles have been gracefully designed to make for an attractive gift that will turn heads in the home. Once lit, each candle promises to help her unwind and embrace ultimate relaxation. With a burn time of approximately 60 hours, you can be sure to keep her sweet.

Whatever the budget, shoppers can choose from a range of Mother’s Day Cards, available from as little as 99p.

If Mum isn’t quite a flower fan, then opt for Aldi’s Mother’s Day Balloon Assortments – choose from Jumbo Foil Balloons, Confetti Balloons, 'Best Mum' Bunting, all available from just £2.99.

As jewellery is often the go-to gift for Mother’s Day, Aldi’s Glass Storage Boxes (£9.99) are the perfect ways to store and display those precious pieces.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

5
Mar

SAY HELLO TO ALDI’S BRAND-NEW EASTER CHARACTER - SONNY THE SLOTH!

Supermarket Aldi sees the return of its popular Easter characters, Sparkle the Unicorn and Danny the Dinosaur. However, this year a brand-new member joins the line-up and goes by the name of Sonny the Sloth!

Sparkle, Danny and Sonny are the perfect trio to get the whole family into the Easter spirit, available in a variety of irresistible chocolatey forms from Chocolate Lollies (35g) for just 85p each to a sloth-shaped Chocolate Hollow Character (200g) for £2.99, there’s something for everyone.

If Sonny the Sloth’s arrival has got you bursting with excitement, go all out and gift your tot the Dairyfine Easter Egg (120g, £4.99), with Plush Toy, which are also available for Sparkle and Danny too!

Available in store now.

-ENDS-

5
Mar

CELEBRATE INTERNATIONAL WOMEN’S DAY WITH ALDI’S BLOOMING FAIRTRADE ROSE BOUQUET

Support International Women’s Day on Sunday 8^th March with Aldi’s marvellous, and ethically-sourced Fairtrade flowers - available at Aldi’s everyday amazing prices.
As part of its commitment to Fairtrade, Aldi supports the ‘Dignity for All’ project, to which the supermarket has pledged £200,000 over four years. The local project supports 11,000 flower farm workers in Ethiopia – one of which is Herburg Roses – and delivers training to workers on women’s empowerment and equality in the workplace, covering gender equality, project management and leadership skills.
Working exclusively with Herburg Roses, and back in stores for International Women’s Day, is Aldi’s Fairtrade Rose Bouquet (£6.99) *. The bouquet is a beautiful blooming bunch of 25 crisp white, cerise pink, yellow, orange and ruby red 40cm Fairtrade Roses roses. What’s more, the Rose Bouquet wrapping features one of the workers involved in the project.
At Aldi, roses are red, yellow, pink and equal for all, so grab yours just in time for International’s Women’s Day.
For more information, please visit: https://www.aldi.co.uk/grocery/meet-our-suppliers/fairtrade

ENDS
*Aldi’s Fairtrade Rose Bouquet will be available in store on: 5 March, whilst stocks last

5
Mar

GIVE A GIFT THIS EASTER WITH ALDI

Aldi has you covered for chocolate and plant gifts this Easter, with a selection hitting stores from 9^th February. Starting at just £1.99, these tasty and carefully selected gifts will delight anyone who is lucky enough to receive them over the Easter holiday.

The Moser Roth Mini Gifting Eggs (180g, £4.99) are perfect for the luxurious-chocolate-lover, with a full selection of colourfully wrapped Belgian dark, milk and white chocolate mini eggs. Once they are unwrapped, these eggs hold even more surprises with an assortment of fillings designed to tantalise the taste buds and leave you wanting more. With fillings including everything from praline and raspberry, to caramel and almond, to more classic delights such as milk chocolate hazelnut, these mini eggs truly have an option for everyone. In fact, whilst these eggs are mini in price and size, they certainly aren’t mini in flavour! In stores 9^th February.

If you want something to treat your favourite family member, or yourself, this Easter, you can rely on the Luxury Egg Box (195g, £4.99) to give the gift of luxury for a fraction of the cost. The indulgent assortment of eggs-cellent hand decorated treats have a selection of fillings, all full of chocolatey goodness. Ranging from hazelnut crunch to maple caramel, these eggs will captivate your senses and take you on a journey of flavour the moment they are cracked open. In stores 9^th February.

Head down to the flower selection at Aldi and you won’t be disappointed by what’s on offer, with plenty of delights to fill your gardens and windowsills with springtime blooms. Grab some Easter Picks (£1.99) from 29^th March, to decorate your planters with adorable, awakening animals as they come out of hibernation. Rabbits will be hopping, chickens will be dotted around, lambs will spring and butterflies will fly through your plants this spring with these cute additions to your flowerbeds. The Easter Basket (£8.99) will brighten up any home from 5^th April, with radiant yet light hues of yellow flowers, perfect to place in the kitchen so that you can wake up to spring sunshine even in the gloomiest April showers.

That’s not all, you can fill your house with themed garden accessories you won’t want to leaf behind every day. The Ceramic Spring Planter (£6.99) is ideal to drop Easter bulbs into, on sale from 5^th April. The duck egg blue coloured planter will compliment all types of flowers so you can watch your flowers grow even prettier through spring and beyond. If you want to incorporate a bit more Easter theming into your flower arrangements, the Bunny Planter (£2.49) will hop to your rescue from 5^th April with this bunny-shaped pot for you to grow your favourite flowers. This pot of joy is ideal for little green fingers to get involved this Easter.

All Easter gifts will appear in stores from 9^th February, but once they’re gone, they’re gone so catch them before they hop out.

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

5
Mar

ALDI’S CURIOUS INVENTIONS EASTER EGGS ARE BACK

ALDI’S CURIOUS INVENTIONS EASTER EGGS ARE BACK

For a twist on the classic Easter egg – Aldi’s Curious Inventions Easter Eggs (£2.99) are bursting with flavour. Explore the range which includes, Banoffee, Eton Mess, Salted Pretzel & Orange, Billionaires, Cookies & Cream and Poppy candy – all on sale now.

The Banoffee (£2.99, 200g) offering is a milk chocolate shell, infused with banoffee flavouring and adorned with white chocolate decoration, sweetened banana chips, salted caramel and chocolate fudge pieces, mini white chocolate coated biscuit balls, white chocolate drops and butterscotch pieces.

The Eton Mess (£2.99, 200g) option is a hollow white chocolate egg with a strawberry flavoured decoration, white meringue drops, white chocolate drops, strawberry crunch and freeze-dried strawberries.

Salted Pretzel & Orange egg (£2.99, 200g) - a milk chocolate egg with white chocolate decoration, chocolate fudge pieces, orange jelly pieces, dark chocolate drops and salted mini pretzels. On sale from 9^th February.

The Billionaires (£2.99, 200g) egg is a hollow milk chocolate egg with a blended milk and white chocolate decoration, white chocolate coated biscuit balls, golden coloured honeycomb, caramel fudge, chocolate fudge pieces and mini white chocolate coated biscuit balls.

If you’re a fan of cookies and cream, the Cookies & Cream (£2.99, 200g) flavour is a hollow white chocolate egg with dark chocolate stars in the shell and dark chocolate decoration, with a dark chocolate disk, dark chocolate chunks and milk and white chocolate biscuit balls.

Or if these don’t tickle your fancy – why not try the Popping Candy (£2.99, 200g) flavour is a hollow milk chocolate egg with white chocolate decoration, milk chocolate beans, jelly beans, mini milk chocolate beans and popping candy.

Which flavour will you choose?

ENDS

5
Mar

It’s a shoe-in! Aldi launch iconic trainers

An all-time favourite and wardrobe staple, Aldi has the whole family covered with its affordable range of Men’s and Ladies Trainers (£6.99) and Children’s Trainers (£5.99) available in Black, Pink and Teal and Black. Better yet, these versatile trainers will save shoppers nearly 90% on similar products, meaning customers can stay stylish and save money at the same time!

ALDI	VANS
Aldi Men’s and Ladies Trainers	Vans Old Skool Shoes[1]
£6.99	£60
Total savings: £53.01 (88%)

Aldi’s Trainers will hit stores 8^th March and be available to pre-order online on 1^st March, but those looking to up their shoe game will need to run to their local store quickly as with all Specialbuys once they’re gone, they’re gone!

[1] https://www.vans.co.uk/shop/en/vans-gb/old-skool-shoes-vn000d3hy28

27
Feb

ALDI LAUNCHES FAIRTRADE ROSE BOUQUET FOR FAIRTRADE FORTNIGHT

Support Fairtrade Fornight, which takes place across 24^th February – 8^th March, with Aldi’s range of marvellous Fairtrade flowers, bananas, coffee, cocoa, and tea, all available at Aldi’s everyday amazing prices. If you like Fairtrade, then you might like Aldi.

Aldi is the largest Fairtrade retailer in the UK for flowers, and, as part of its commitment to Fairtrade, supports the ‘Dignity for All’ project, to which the supermarket has pledged £200,000 over four years. The local project supports 11,000 flower farm workers in Ethiopia – one of which is Herburg Roses – and delivers training to workers on women’s empowerment and equality in the workplace, as well as equality for those with disabilites.

Working exclusively with Herburg Roses, and just in time for Fairtrade Fortnight, the supermarket has launched the marvellous Fairtrade Rose Bouquet (£6.99), now on sale. The bouquet is a beautiful blooming bunch of 25 crisp white, pink, yellow, orange and ruby red 40cm Fairtrade Roses roses. What’s more, the Rose Bouquet is encased in very special packaging featuring one of the workers involved in the project. At Aldi, roses are red, yellow, pink and fair for all.

As well as flowers, Aldi’s Fairtrade range includes tea, coffee, and cocoa – choose from Fairtrade Columbian Instant Coffee (£1.69), Fairtrade Speciality English Breakfast and Earl Grey Tea (£0.83), and indulgent Specially Selected Luxury Drinking Chocolate (£1.99).

Did you know 100% of Aldi’s fresh bananas are Fairtrade or Rainforest Alliance certified? These include Aldi’s Organic Bananas (£1.19) and Mini Bananas (£0.99).

If you like Fairtrade chocolate, you’ll love Aldi’s Fairtrade Moser Roth Luxury Chocolate – choose from the decadent flavours of Caramel, Vanilla, and Milk (£1.59), Mint, Chilli, or Orange (£1.65), or simple but sumptuous 70% Cocoa Dark Chocolate (£1.49). For bite-sized treats, indulge in the Moser Roth Belgian Seashells (£2.49) or luxurious Moser Roth Truffles (£2.99) – available in the irresistible flavours of Salted Caramel and Marc De Champagne.

Julie Ashfield, Buying Director at Aldi, commented: “Aldi is a very proud sponsor of the ‘Dignity for All’ project, which goes beyond the farm Aldi sources its roses from, to provide support and training to flower farm workers in Ethiopia, which is why we are very pleased to be launching the Fairtrade Rose Bouquet in time for Fairtrade fornight.

“We are passionate about supporting the Fairtrade mission, and at Aldi, you can ensure your purchases make a real difference, and also enjoy the great range and high quality of our Fairtrade products.”

For more information, please visit: https://www.aldi.co.uk/grocery/meet-our-suppliers/fairtrade

ENDS

27
Feb

ALDI’S VEGAN EGGS ARE SURE TO MAKE YOU EGG-STATIC THIS EASTER!

Looking for a vegan option this Easter? Well look no further as Aldi has egg-cellent options available at the supermarket's everyday amazing prices.

A necessity for chocolate lovers is the Moser Roth Free From Egg & Truffles (£4.99, 200g). The wheat, gluten and milk-free Egg is intensely chocolatey with 65% dark chocolate combined with delicious hazelnut truffles. Suitable for vegetarians and vegans, the free from Egg is available in store from 9^th February.

If you have a hankering for honeycomb, try the Moo Free Easter Bunnycomb Egg (£3.49). Available in Original Organic Egg with Choccy Drops or Organic Cheeky Orange Egg, the eggs are infused with pieces of vegan friendly honeycomb toffee making them perfect for kids or adults of any age who can't have dairy products or follow a vegan diet.

For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

27
Feb

ALDI’S EASTER EGG OFFICIALLY NAMED BEST WHITE CHOCOLATE EGG

Supermarket Aldi’s Moser Roth Hand Decorated Belgian White Chocolate Ripple Egg with Smooth White Chocolate Raspberry Filled Truffles (£4.99, 220g) has been crowned the winner in the annual BBC Good Food Easter awards.

Blind taste tested and judged by foodie experts, Aldi’s hand decorated egg with truffles, topped the table in the white chocolate category.

Julie Ashfield, Managing Director of Buying, at Aldi UK commented: “Our 2020 Easter egg collection has been crafted with delicious twists and delectable flavours to give our customers, both young and old, something amazing to feast on this Easter”.

The Moser Roth Ripple Eggs are also available in Belgian Dark Chocolate with Dark Chocolate Hazelnut Praline Filled Truffles (£4.99) and Belgian Milk Chocolate with Rich Salted Caramel Filled Truffles (£4.99).

Available in store now.

ENDS

27
Feb

ALDI SET TO MAKE EVERYBUNNY HAPPY WITH EASTER CHOCOLATE SELECTION

Aldi is hopping to it this Easter with some hare-raisingly good prices on top quality chocolate bunnies. But you’ll have to be quick to catch them before they sell out - with prices this good, these bunnies will be hare today, gone tomorrow!

There’s plenty of room for bunny business with Aldi’s Moser Roth Office Bunnies (£2.99, 140g), the perfect treat to gift or share with fellow colleagues. The fourteen Fairtrade Cocoa milk chocolate bunnies are filled with salted caramel and dressed in shirts and glasses providing a sweet eggs-cape from the 9 to 5 grind.

The hare-obics and fitness crew will love the weight-lifting Gym Bunny (£2.99, 150g) in workout gear, but not as much as they will enjoy cracking into the milk chocolate shell - get your buns of steel ready!

Every-bunny will be Kung Fu fighting to grab a Kung Fu Bunny (£2.99, 150g) in the aisles of Aldi, as this bunny is ready for action. The Kung Fu Bunny is truly sensei-tional, and is ready to fight its way into shoppers’ baskets over Easter.

But, Easter doesn’t have to be all about the Bunny, so this year you’ll find the Hen Party (£2.99, 150g). Decked out in L-plates and a veil, this tipsy hen is perfect for brides-to-be and bridesmaids. The hollow milk chocolate character features white and dark chocolate and red coloured decorations

The Moser Roth Bunny Collection (£7.99, 250g) includes five iconic Moser Roth chocolate bunnies (2 x 50g and 3 x 10g) and is egg-cellent value. Made with premium milk chocolate, this gifting bunny box is smooth, luxurious and will make somebunny very happy!

If you feel like you’re running out of time to grab Easter gifts for everyone, the Dairyfine Bunny (99p,150g) is back and ready for the kids to dig into. This sweet delight has features almost too cute to eat but no one could resist this tasty bunny made from milk chocolate.

So what are you waiting for? Hop to it and enjoy the great bunny selection at Aldi, in stores from 9^th February.

-ENDS-

Contact

For more information, contact the Aldi Consumer Press Office on:
T: 02076936999 or E: aldi@welcometofrank.com

27
Feb

KEEP KORMA AND CURRY ON!

It’s time to ditch the expensive takeaways and try supermarket Aldi’s ‘fakeaway’ inspired ready meals, ingredients and recipes to create a taste of India straight from the comfort of your own home.

Craving a quick and easy curry, but don’t want to go all out on cost? Then Aldi’s Indian ready meals are your go-to. If you want a classic curry in a hurry, try Aldi’s irresistibly creamy Specially Selected Chicken Tikka Masala (£2.59, 350g), authentically made with chargrilled marinated chicken breast in a rich masala sauce. Or, spice things up with the Specially Selected Chicken Jalfrezi (£2.59, 350g) with onions and red pepper in a spicy sauce. Both available in store now.

If you’re feeling adventurous, create a home cooked meal full of flavour and spice using ingredients from Aldi’s Taste of India Specialbuys range, on sale from 27^th February. The Ready Set Cook! Indian Style Spiced Chapatti Kit (£1.69, 420g), comes complete with six white and wholemeal chapattis, an Indian style spice seasoning and a mint and yogurt sauce - all that’s left for you to do is add chicken. To create a restaurant worthy curry straight from your kitchen, try the Specially Selected Curry Sauces (£0.85, 360g), available in Goan Vindaloo, Dopiaza, Punjabi Bhuna or Keralan Coconut.

A curry without dip isn’t worth eating so pick up Aldi’s Indian Dip Selection (£0.85, 3x50g) - a great selection that’s perfect with poppadum’s and includes a Spiced Mango Chutney, Raita and Tomato, Mint & Onion Relish.

If you fancy having a go at making your own curry, try these easy to make and follow recipes. Aldi’s best bar naan, Chicken Cashew Curry recipe is a fakeaway favourite, full of healthy fresh ingredients, including garlic and coriander. If you are looking to spice up your tastebuds, try the Chicken Jalfrezi, a mouth-watering Indian classic.

Chicken Cashew Curry
Serves: 4 people
Prep time: 15 minutes
Cooking time: 30 minutes

Ingredients
4 Chicken Breast Fillets, cut into large chunks
150g Cashew Nuts
2 tbsp Olive Oil
2 Onions, finely sliced
2 Garlic Cloves, finely sliced
1 tsp Ground Cinnamon
½ tsp Ground Ginger
2 tsp Medium Curry Powder
400g tin Chopped Tomatoes
200g Greek Style Natural Yogurt
500g Basmati Rice
10g Fresh Coriander
Salt Lime, cut into segments

Method
Place 100g cashews into a heatproof bowl, cover with boiling water and soak for 10 minutes.
Heat a little oil in a large frying pan or wok, add the onions, garlic, cinnamon, ginger and curry powder, and fry gently for 2 minutes, stirring regularly.
Add the chicken to the pan and fry until golden.
Add the tinned tomatoes, simmer for 15 minutes.
Drain the soaked cashews, discarding the water, and place into a blender along with the yogurt.
Blend until smooth.
Remove the curry from the heat and stir in the yogurt and cashew mix.
Add salt to taste.
Toast the remaining 50g cashew nuts in a small frying pan over a gentle heat until golden.
Cook the rice according to pack instructions and serve alongside the curry.
Scatter the toasted cashew nuts and coriander over the curry before serving, along with the lime segments.

Chicken Jalfrez
Serves: 4 people
Prep time: 20 minutes
Cooking time: 22 minutes

Ingredients
360g jar Specially Selected Jalfrezi Sauce
375g pack British Diced Chicken Breast
½ Red Pepper, sliced
½ Green Pepper, sliced
1 tbsp Solesta Oil 2 Salad Tomatoes, each cut into 6
2 tbsp freshly chopped Coriander
Basmati Micro Rice to serve

Method
Sauté the chicken and peppers in the oil for a minute.
Stir in the spice mix from the top of the jar and cook for a further minute.
Stir in the sauce, cover the pan and simmer for 15 minutes or until the chicken is cooked.
Add the tomatoes and cook for a further 5 minutes.
Stir in the chopped coriander and serve with Basmati Micro Rice.
This mild chicken curry is packed full of flavour and it's healthier than a standard takeaway

ENDS

For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

27
Feb

HEARD IT ON THE GRAPEVINE – ALDI’S ORGANIC WINE CONTINUES TO SHINE

Industry report shows sales of organic wine almost doubled last year
Customer favourite, Aldi’s Organic Pinot Grigio, increased sales by 15% in 2019
Celebrity fans of organic wine include Gwyneth Paltrow and Kourtney Kardashian

As the UK’s demand for organic produce continues to grow, with sales of organic wine rising by 47% in 2019[1], there has never been a better time to embrace the natural! With Aldi’s delicious organic wine range, starting from as little as £4.99, shoppers can enjoy their favourite tipples comforted by the knowledge they have made a more sustainable choice, without breaking the bank.
For those who need further convincing to make the switch, organic wine has been given the stamp of approval from a host of A-list celebs, including Gwyneth Paltrow and Kourtney Kardashian[2]. A trend that has proved just as popular with existing Aldi customers, with sales of the Organic Pinot Grigio rising by almost 15% and 75,000 extra bottles of Toro Loco Organic flying off shelves in the last year[3].

Organic Pinot Grigio (£5.99, 75ml)
Available in stores and online now
Grown using organic methods, this beautiful Pinot Grigio has an intense nose of pear and green apple, followed by aromas of acacia flowers and honeycomb. With a wonderfully rich and smooth finish, this is perfect when paired with light starters or superb as an aperitif.

Toro Loco Organic (£4.99, 75ml)
Available in stores and online now
Toro Loco Organic Red is an earthy wine that’s bursting with life. A firm favourite amongst Aldi shoppers, this wine has seen a 10% increase in sales over 2019, proving just how special it is. [4] Fresh and juicy, this award-winning organically certified bottle is a perfect partner to pasta and burgers – and it’s great on its own too!

Organic Prosecco (£7.99, 75ml)
Available in stores and online now
This award-winning eco and vegan friendly Prosecco is sourced from the Corvezzo family’s 150-hectare estate, north of Venice. Grown without pesticides and herbicides, the Prosecco is bursting with fresh pear and green apple flavours, followed by aromas of acacia flowers and honeycomb and will make the perfect organic alternative to your favourite fizz.

Organic Sparkling Rosé (£7.99, 75ml)
Available in stores and online now
For rosé drinkers who prefer bubbles, this Vino Rosé Spumante is packed with fresh red fruits with aromas of strawberry, cranberry and cherry and floral notes of rose. Crisp acidity and a fine mousse balance the crushed berry flavours making this the perfect aperitif.

Philizot Organic Champagne (£26.99, 75ml)
Available online only
This rare premium Organic Champagne is a stunning shade of pink, known as the “eye of the partridge”, from the low use of sulphites during the production process. The Philizot Organic Champagne has a smooth and well-rounded taste, with beautiful blossom and floral notes and hints of toast and fresh berries.

To find out more about Aldi’s delectable range of organic wines, Aldi’s very own Aldiploma, the ultimate free resource for wine buffs, delves deeper into the world of organic wines in Module 6.

-ENDS-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.

[1] Nielsen. Sourced on 12.02.20 – Thedrinksbusiness.com https://www.thedrinksbusiness.com/2020/02/sales-of-organic-wine-rise-by-47-in-the-uk/

[2] Gwyneth Paltrow and Kourtney Kardashian

[3] Aldi Stores UK sales data – YOY figures. Sourced on 12.02.20

[4] Aldi Stores UK sales data – YOY figures. Sourced on 12.02.20

27
Feb

ENJOY AN EGGCELLENT BREAKFAST WITH ALDI’S NOVELTY EGG CUPS

It’s hard to beat a delicious soft boiled egg in the morning and thanks to Aldi’s adorable Novelty Egg Cups (£1.99) even the fussiest of eaters will have fun at the breakfast table.
Suitable for 3 years plus, this playful set feature two cups and two spoons and is available in a host of fun animal designs including Unicorn, Pig, Flamingo, Rooster, Black Cat, Cow and Llama.
Available to pre-order today and in stores from 27^th February, this egg cup set will have little ones cracking up with laughter. Those eggcited to get their hands on a set, should be quick as with all Specialbuys, once they’re gone, they’re gone.

-ENDS-
Notes to editors:
Aldi is Britain’s fifth largest supermarket with over 874 stores and 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 26^th January 2020, Aldi grew sales by 5.7% and it achieved a 7.9% share of the UK grocery market (Kantar Worldpanel data). By 2025, Aldi will operate over 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. The Grocer’s weekly price comparison of 33 supermarket products found that a weekly shop at Aldi was 8.1% cheaper than its nearest competitor (The Grocer – 7^th February 2020)
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

27
Feb

BRING ON THE GOOD THYMES - ALDI PARTNERS WITH HORTICULTURIST MATT JAMES TO HELP CUSTOMERS FIND THEIR GREEN FINGERS!

Celebrity horticulturist Matt James shares his top tips to help customers grow the ultimate herb garden
Grow big or go home with Aldi’s latest range of gardening equipment launching in stores 1^st March
The perfect garnish for a variety of Aldi’s award-winning spirits

Want to start gardening but need a little encourage-mint? Recent studies have shown that over half of millennials grow their own produce as a cheaper alternative to buying it, and 84% of millennials are looking for ways to make gardening easier[1]. To help make that happen, supermarket Aldi has partnered with TV horticulturist Matt James ahead of the return of its popular Grow Your Own and Spring Garden Prep range. The ranges will be available in stores from 1^st March and will be available to pre-order online at Aldi’s returning online Garden Shop now.
Designing bespoke landscapes and gardens, Matt James rose to fame on Channel 4’s popular show ‘The City Gardener’. He has also published several books including ‘How to Plant A Garden’ and ‘The Urban Gardener’. Now armed with a whole host of products from Aldi’s upcoming ranges, Matt James is giving keen gardeners some sage advice to show just how easy it is to create the ultimate herb garden with quality products at an everyday price. Once fully grown, these herbs can be used in recipes and as cocktail garnishes, meaning gardeners can make sure they get the most out of their garden!
Matt James, explains: “Looking to grow your own but not sure where to start? Try herbs! They’re easy to propagate and are a magnet for bees, butterflies and other pollinating insects too. Aldi has a super range of gardening essentials, which are great value and importantly do the job which will help you get off on the right foot this spring - particularly for perennial favourites like sage and thyme which in particular need little TLC once established. Herbs off to Aldi!”

Aldi’s latest gardening ranges include everything customers need to get growing their own produce in any space, from the Seed and Cutting Tray (£2.99), 4 Tier Grow House (£19.99), and Windowsill Greenhouse (£1.99). Each product will help both complete beginners and gardening aficionados alike get the best out of their gardens. While the Large Walk In Greenhouse (£49.99) is perfect for those with a bit more space, the Wooden Mini Greenhouse (£59.99) will give plants more room to grow even in the smallest of spaces.

For top tips from Matt, taking you from roots to shoots and beyond, see below:
1. Most herbs aren’t fussy but do need free draining soil, otherwise they’ll rot. Dig in horticultural grit to improve drainage if needs be. No garden? No problem – you can still crop herbs in patio pots. Where space is truly tight; basil, chives and curly parsley will thrive on a cool kitchen windowsill.

2. Why not save a packet and grow your own herbs from seed? All you need is some seed compost, small pots or modular trays, and a simple unheated propagator. Usefully, Aldi has a space-saving propagator that’s thin enough to neatly fit on the kitchen windowsill.

3. Other herbs like rosemary, sage, mint and bay laurel can be propagated by seed, but it’s quicker to take cuttings from plants of friends or neighbours in early-mid summer. A cold frame or small greenhouse will help get them off to a good start.

4. Many herbs don’t just taste good, they’re attractive to look at too. Group favourites like sage and rosemary in terracotta pots on the patio or mingle plants together with colourful flowering summer perennials for a display that really does look enough good to eat!

5. To keep maintenance to a minimum, remember happy plants are healthy plants, so rule No.1 is to give plants some sun and the right soil. Watch your watering too - too much is just as bad as too little. Be sure to only water when dry and never let pot plants in particular sit in standing water.

Even when space is tight, shoppers can romaine calm – as Matt explains, there are plenty of herbs that are adaptable for a variety of conditions, inside or out! Better yet, once they’re fully grown they can be plucked from pots and added an extra dash of flavour to recipes, or be used as a garnish for one of Aldi’s award-winning tipples.
Aldi’s Grow Your Own and Spring Garden Prep ranges are available in stores 1^st March and available to pre-order online from 23^rd February while stocks last. The full ranges can be found below:
Online Only:

BUYER	PRODUCT	PRODUCT CODE	PRICE
KFr	Premium Grow Tunnel	700752	£99.99
LSt	Electric Tiller	701986	£59.99
LSt	Rake Scarifier	701998	£59.99

Grow Your Own:

BUYER	PRODUCT	PRODUCT CODE	PRICE
KFr	Wooden Mini Greenhouse	90235	£59.99
KFr	Potting Bench	90473	£29.99
KFr	4 Tier Grow House	90263	£19.99
KFr	Tomato Grow House	90267	£14.99
KFr	Garden Stakes 6PK	11734	£3.99
KFr	Propagator Set 3PK	3018	£3.99
KFr	Slow Release Fertiliser	12890	£3.99
KFr	Decorative Flower Pot	99687	£3.99
KFr	Seed and Cutting Tray	76403	£2.99
KFr	Drip Feeders	702429	£1.99
KFr	Windowsill Greenhouse	4342	£1.99
KFr	Garden Stake with Seeds	701918	£1.99
KFr	Robust Gardening Gloves	90190	£1.99

Spring Garden Prep:

BUYER	PRODUCT	PRODUCT CODE	PRICE
LSt	Petrol Lawnmower	701973	£179.99
LSt	5 in 1 Multi Gardening Tool	701991	£129.99
LSt	Petrol Chainsaw	701997	£79.99
KFr	Large Walk In Greenhouse	90265	£49.99
KFr	Wooden Cold Frame	90237	£29.99
KFr	Waterbutt Pump	701226	£29.99
KFr	210 Litre Waterbutt Set	49159	£29.99
KFr	Incinerator	76915	£14.99
KFr	Lawn Edging 4PK	702096	£9.99
KFr	Milano Planter	701649	£8.99
KFr	Climbing Plant Support	702101	£6.99
KFr	Concentrated Weed Killer	12888	£6.99
KFr	Lawn Feed, Weed and Moss Killer	703370	£5.99
LSt	Garden Clogs	99492	£4.99
KFr	Brass Hose Accessories	99691	£4.99
KFr	Lawn Repair Kit	703373	£4.99
KFr	Garden Mesh	90260	£4.99
AC	Garden Friends Doormat	10910	£3.99
CM	Brooms	703166	£2.99
KFr	Top Soil	703531	£1.99
KFr	Concrete Path and Patio Cleaner 2L	69689	£1.99

-ENDS-

*All prices have been checked against latest OSD report.

Recipe information
Grilled Peach Julep
Ingredients

50 ml Highland Black 8-Year-Old Whisky
6-8 mint leaves
15ml honey
1 peach
10ml fresh lemon juice

Method

Add the mint to the cocktail shaker and cover with the Highland Black 8-Year-Old Whisky.
Lightly muddle using a wooden spoon.
Add the honey to the cocktail shaker and stir until dissolved.
To make peach purée cut 1 peach in half and de-stone.
Lightly grill the two halves until they begin to caramelise.
Add to a blender until smooth and place in the fridge to chill.
Add 25ml of peach purée and all the remaining ingredients and stir to ensure all the flavours are combined.
Pour into an ice-filled tall glass.

Pamplemousse Gin
Ingredients

80ml Greyson’s London Dry Gin
Juice of 1 Red Grapefruit
Juice of 1 Lime
Sprigs of Fresh Rosemary
Tonic Water
Ice Cubes

Method

Put the grapefruit and lime juices together with the gin in a cocktail shaker, along with a sprig of rosemary and some ice cubes.
Shake well, then strain into two large gin glasses over ice.
Top up with tonic water, garnish with lime wedges and rosemary to serve.

Mango & Mint Frozen Yogurt
Ingredients

2 x 400g packs Ready to Eat Fresh Mango Chunks
500g Greek Style Yogurt
10g Fresh Mint

Method

Chop the mint.
Put all the ingredients into a food processor and blend until smooth.
Pour the purée into a freezer-proof bowl.
Freeze for about 80 minutes until semi-hard and serve.
If it's been in the freezer a long time, allow it to thaw for 15 minutes before serving.

Notes to editors:
Aldi is Britain’s fifth largest supermarket with over 874 stores and 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 26^th January 2020, Aldi grew sales by 5.7% and it achieved a 7.9% share of the UK grocery market (Kantar Worldpanel data). By 2025, Aldi will operate over 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. The Grocer’s weekly price comparison of 33 supermarket products found that a weekly shop at Aldi was 8.1% cheaper than its nearest competitor (The Grocer – 7^th February 2020)
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

[1] https://www.insightdiy.co.uk/news/survey-shows-84-of-millennials-seek-simplicity-when-gardening/6978.htm

21
Feb

YOU CAN BERR-LY BELIEVE IT! ALDI’S FIRST BRITISH STRAWBERRIES OF THE SEASON HIT SHELVES

The wet months of winter won’t stop customers enjoying fresh British strawberries, as supermarket Aldi is set to be the first to welcome the arrival of its first British-grown strawberries of the season.

Aldi will be stocking First Pick British Strawberries, which are due to be picked on Tuesday 18^th at Springfield's Nursery in South Wales, ready to arrive into store on Wednesday (19^th February).

Springfield Nursery Grower, John Lloyd commented, “It’s exciting to be sending the first British strawberries of the season to Aldi as we celebrate the new harvest. Despite all the awful weather and flooding conditions throughout January, we’re pleased we've still been able to get on the front-foot and send succulent, sweet fruit to strawberry lovers nice and early.”

British Strawberries traditionally aren’t available until closer to the official start of British summertime (20^thJune), but this marks the second year in a row that Aldi has paved the way for supermarkets and been the earliest making February that much sweeter. In fact, records continue to be broken as strawberry season comes earlier each year, due to innovation in growing conditions and warmer climates.

Julie Ashfield, Managing Director of Buying at Aldi, says: ‘‘We are devoted to supporting British growers and are thrilled to be the first supermarket to offer British strawberries to our customers.
“Thanks to advancements in growing techniques employed by our suppliers, there is always buzz and speculation around when and where the first British strawberries will be picked, as it marks the arrival of spring and reminds us Brits that summer is on the horizon.’’

The first punnets will be delivered to the Aldi store on Eign Street, Hereford on Wednesday (19^th February) with availability increasing throughout the UK over the coming days and weeks. The juicy fruit costs £2.79 for 227g. With Everyday Amazing prices like this, its daylight strawberry!

ENDS

20
Feb

ALDI’S FLIPPING BRILLIANT, ‘BASIC’ AND ‘ON FLEEK’ ‘GEN Z’ PANCAKE PAIRINGS

Pancake day has really crêped up hasn’t it? Say farewell to traditional pancake flavours and try something different this year with Aldi’s ‘Gen Z’ pairings. True to form, the supermarket has curated a very special selection of ‘basic’, ‘extra’ and ‘lit’ toppings, for the most Instagram-able of pancakes this February 25^th - you’d batter believe these are ‘goals’.

Classic
Take your pick of the pancakes with Aldi’s ‘slay’ selection: make at home and have lots of flipping fun with Aldi’s Traditional Pancake Mix (89p), or go American style with the American Pancake Mix (£1.29), for the ever-so-fluffiest of pancakes. If you’d like to make them from scratch, simply: beat 1 cup Self Raising Flour (£0.45, 1.5kg), 1 cup Semi Skimmed Milk (£0.80, 2 pints), 2 tablespoons Vegetable Oil (£1.09, 1 litre), and 1 Egg (£1.25, 6 pack organic) until combined. Fry in Vegetable Oil or Coconut Oil (£1.69), the ever-so-trendiest of oils, for a tropical twist.

If you ‘can’t even deal’ with cooking, and for a fuss-free ready-made option, Aldi’s adorable Sweet Pancakes (£0.99, 8 pack) hit the sweet spot.

On Trend
For flipping delicious, ‘on fleek’ toppings, Aldi has got you covered with its Gen Z pancake pairings – ‘YAAS’. First up on the menu, swap your usual smashed avo on toast for Blueberry and Avocado pancakes – for a delightfully different, sweet and savoury combo. Simply drop the blueberries into the pancake batter as it cooks, and top with avocado and more fresh blueberries.

Vegan
Veganuary may be over, but the vegan ‘hype’ is real and here to stay, and Aldi has got you covered with plant-based options galore. First things first, the pancake; take your pick of Aldi’s plant-based milk – choose from Almond, Soy or Oat Milk. For a sumptuously sweet non-dairy frosting, try dark chocolate avocado frosting, perfect for pairing with pancakes. Simply blend Cocoa Powder, ripe Avocados, Specially Selected Maple Syrup, Coconut Oil, and Vanilla Extract, for a decadently dark and creamy frosting, ready in just minutes.

For Colour
For a ‘millennial pink’, Instagram-worthy dish, top with pink foods aplenty. Garnish with Strawberries, Raspberries, Pomegranate, a sweet dollop of Specially Selected Strawberry Conserve, and a soft scoop of Raspberry Ice Cream, for a ‘basic’ and berry nice dessert - a feast for the eyes!

Be sure to ‘flex’ on the ‘gram with guilt-free, clean greens pancakes. Top with sautéed Kale, wilted Spinach, and poached Eggs – be sure to poach to perfection for a golden oozy yolk eggs-plosion.

Supercharge
Superfoods are all the rage, haven’t you heard? For pancakes with a healthy twist, try a Chia Seed version, using Chia Seeds. Simply soak in water and mix with your pancake batter before frying, and top with your favourite fruit: take your pick from Strawberries, Blueberries, or Raspberries, for a super-food creation with a burst of nature’s goodness.

Or, try your hand at cooking fluffy and delightful Japanese Soufflé Pancakes – that don’t fall flat. Top with Raspberries and Whipped Cream.

Ingredients
2 x Eggs (separate yolks and whites).
1 ½ tbsp. Whole Milk
½ tsp Vanilla Extract
30g Plain Flour
½ tsp Baking Powder
3 tbsp. Caster Sugar.
Vegetable Oil, to cook
Icing sugar
Whipped cream
Raspberries
Mint leaves.

Method
Add the milk, egg yolks, vanilla and 1 tbsp of caster sugar into a bowl. Beat with a large whisk until thick, smooth and creamy. Sift the flour and baking powder, then fold into the yolk mixture.

In a separate bowl, whisk the egg whites until they turn pale white. Slowly, add 2 tbsp. of caster sugar, whisking as you go. Continue to whisk until the egg whites are glossy and hold a stiff peak shape when you remove the whisk.

Put your frying pan, with the 4 crumpet rings, on the lowest heat possible. Lightly coat the pan and rings in a little oil and leave to heat up while you continue making your mixture. 

Using a metal spoon, lightly fold the whisked egg whites into the yolk mixture, folding gently ensuring you keep a light, fluffy texture. Gently pile 3 tablespoons of mixture into each ring. Leave to cook for 5 to 6 minutes until the pancakes have risen and firmed enough to be able to carefully flip over in the ring. Cook for a further 3 to 4 minutes and then ease the pancakes out of their rings – run a sharp knife down the sides if you need to loosen.

Plate, dust with icing sugar and serve with whipped cream, raspberries and mint leaves.

ENDS

20
Feb

ALDI’S EGGS-QUISITE PREMIUM EASTER EGGS

With Easter just around the corner, supermarket Aldi has got you covered for premium eggs with a not-so-premium price tag. Indulge in everything from weird and wonderful chocolate creations to luxurious and larger than life artisan eggs, and all at Aldi’s everyday amazing prices.

Aldi’s showstopper Moser Roth Giant Ostrich Egg (£14.99) is an egg-ceptional Easter treat of epic proportions - an 800g giant white chocolate egg with caramel flavouring. Share with friends or dare to tackle on your own over the long weekend – this egg is the ultimate Easter indulgence. In store from 15^th March.

Also set to take centre stage this Easter is Aldi’s spectacular Specially Selected Exquisite Butterfly "Flutter & Bloom" Egg (£14.99). Made with Fairtrade cocoa, the smooth Milk Chocolate Egg is hand decorated with 3D butterflies and flowers, and nested within the shell is a scrumptiously sweet, gold lustre Belgian blonde chocolate egg. Grab it while you can - available in stores from 15^th March.

Striking and eggs-quisite, the Moser Roth Giant Dragon Egg (£14.99, 800g) is perfect for any shell-ebration. Delicately moulded in the shape of a dragon’s egg and hand finished with a decorative ombre effect of bright russet to deep copper, and with a rich lustre finish, this larger-than-life milk chocolate egg is a guaranteed winner. On sale 15^th March.

The Moser Roth “Joys of Spring” Garden Egg (£7.99, 250g) is elegantly embellished with milk chocolate and hand decorated with ladybirds and botanical decorations - a springtime spectacle, so pretty you won’t want to break into it. On sale 9^th February.

Brand new for 2020 are the Moser Roth artisan, alcohol infused Easter eggs, with a Gin White Chocolate Egg and a Prosecco & Raspberry Milk Chocolate Egg (£4.99) to choose from. On sale from 9^th February, get into the spirit of Easter with Aldi’s Gin White Chocolate Egg - this hollow white egg is infused with gin and juniper and hand decorated with edible lustre - let celebrations be-gin! Meanwhile the Prosecco & Raspberry Milk Chocolate Egg presents a match made in fizz heaven with a classic prosecco and raspberry pairing. Who says Easter is just for kids?

ENDS

20
Feb

FAIRY TALE ENDINGS THIS WORLD BOOK DAY AT ALDI

Aldi has everything parents need to make World Book Day magical this year, with dressing up costumes and books that will make imaginations run wild. These great value products are in stores from 13^th February, but be quick, as once they’re gone, they’re gone.
Aldi’s Children’s Book Day Licensed Dress Up (£9.99) range is sure to inspire and excite young minds. With five designs to choose from including Rapunzel, Cinderella, Harry Potter, Mary Poppins and Dennis the Menace, little ones will love becoming their favourite characters and creating their own make-believe stories.

Fascinate kids with magical tales from Hogwarts with the award-winning Harry Potter Paperback Books 1-3 (£3.49), which are available at Aldi for budding young witches and wizards to enjoy.
Go on an adventure with Aldi’s Horrid Henry Paperback Books (£1.99). Storytime will never be dull again with six hilarious tales to choose from including Horrid Henry’s Stinkbomb, Horrid Henry’s Underpants and Horrid Henry Meets the Queen.
To add to the fun, kids can read and learn all about their favourite fairy tale characters in Aldi’s selection of Fairy Tale Picture Flats (£0.99). The range includes numerous classic tales for young adventurers to choose from including Aladdin, Goldilocks, Jack & the Beanstalk, Red Riding Hood, 3 Little Pigs, Cinderella, Sleeping Beauty, Snow White and Rapunzel.

Aldi’s World Book Day range is available in store and online and features an incredible range of costumes and books for children to enjoy. The full range can be found below, but shoppers should be quick because as with all Specialbuys, once they’re gone, they’re gone.

Buyer	Code	Product	Price
LSt	20711	CHILDREN'S BOOK DAY LICENSED DRESS UP	£9.99
SB	703355	HARRY POTTER P/B BOOKS 1-3	£3.49
SB	702723	HORRID HENRY P/B BOOKS	£1.99
SB	19899	PM: FAIRYTALE PICTURE FLATS	£0.99

- ENDS –

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
020 7479 0910

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
Notes to editors:
Aldi is Britain’s fifth largest supermarket with over 860 stores and 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 1^st December 2019, Aldi grew sales by 6.2% and achieved an 8% share of the UK grocery market (Kantar Worldpanel data). By 2025, Aldi will operate over 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. The Grocer’s weekly price comparison of 33 supermarket products found that a weekly shop at Aldi was 10.8% cheaper than its nearest competitor (The Grocer – 14^th June)
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.10 nationally and £10.55 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

20
Feb

ALDI RECOMMENDS PANCAKE DAY RECIPES WITH A BOOZY TWIST

Pancake Day is well and truly crêping up on us and shoppers batter believe Aldi have the ultimate boozy pancake recipes to tickle everyone’s taste buds.

Whether you’re looking to add a caffeine kick or a vegan twist to your Instagram worthy stack, with just a splash these quality tipples, Aldi has shoppers covered for a flipping delicious Pancake Day.

Insta-Perfect Pink Pancakes

Ingredients: 160g cooked beetroot, 200g The Pantry self-raising flour, 100ml milk, 1tsp The Pantry baking powder, 50ml squeezy honey, 25ml vegetable oil, 1tsp The Pantry vanilla extract, 2 large eggs and 50ml of Aldi’s Greyson’s Pink Gin (£12.99).

Method: Simply chop up the beetroot and put into a food processor along with the milk, oil, honey, vanilla essence, eggs and Aldi’s Greyson’s Pink Gin. Blitz until smooth. Make a well with the dry ingredients and slowly add and mix in the liquid ingredients. For each pancake, add 4tbsp into a pan and cook for one minute on each side.

‘Rise and Shine’ Boozy Brunch Espresso Pancakes

Ingredients: 150g The Pantry plain flour, 120g authentic Greek yoghurt, 2tsp Americano instant coffee, 2 large eggs, 1tsp The Pantry baking powder, pinch of salt, 50ml milk, 25ml vegetable oil, 50g The Pantry caster sugar and 50ml of Aldi’s Ravini Italian Amaretto (£7.99).

Method: Put the flour, baking powder, coffee and salt into a bowl and mix well. In another bowl, put the yoghurt, milk, oil, eggs and Aldi’s Ravini Italian Amaretto and mix. Make a well with the dry ingredients and slowly add and mix in the liquid ingredients. For each pancake, add 4tbsp into a pan and cook for a minute on each side.

Sweet Treat Vegan Cacao Caramel Pancakes

Ingredients: 130g The Pantry plain flour, 25g cacao, 2tsp The Pantry baking powder, 250ml almond drink, 35ml melted coconut oil, 35ml Specially Selected maple syrup, 1tsp vanilla essence, pinch of salt and 50ml of Aldi’s The Infusionist Caramel & Hazelnut Rum Liqueur (£9.99).

Method: Put the flour, cacao, baking powder and salt into a bowl and mix. In a separate bowl, add the almond drink, coconut oil, vanilla essence, maple syrup and Aldi’s The Infusionist Caramel & Hazelnut Rum Liqueur and whisk. Make a well with the dry ingredients and slowly add and mix in the liquid ingredients. For each pancake, add 4tbsp into a pan and cook for a minute on each side.

Alternatively, if you’re looking for the perfect tipple this Shrove Tuesday, Aldi’s Fleurs de Prairie French Sparkling (£5.99) makes for a vibrant pairing with a traditional lemon and sugar pancake. Aldi’s full range of wine, spirits and ingredients are available nationwide and online now: www.aldi.co.uk.

20
Feb

GET YOUR PAWS ON ALDI’S NEW STYLISH PET RANGE

As a nation of pet lovers, Brits are prepared to fork out thousands[1] for their furry friends over their lifetime. From smart pet tech to stylish accessories, owners are prepared to splash the cash when it comes to choosing the best products for the furriest member of the house. Now, thanks to Aldi’s new Pet Event range, shoppers can pamper their pooches or cuddle their cat for less. Available to pre-order online from Sunday 16th February and in-stores from 20th February, mark the date as this is a range not to paw-get about, as with all Specialbuys, once they’re gone, they’re gone.

With new tech innovations, it’s tempting to shell out for smart tech for the times when your pet is left at home. Thanks to Aldi’s new range, shoppers can now save with Cat Mate’s Cat Auto Pet Feeder which is just £26.99. This smart pet tech is programmed to feed your pet for up to 48 hours timers, available online only.

New puppies will feel right at home with Aldi’s Comfort Bundle (£18.99). They can snooze the day away in the soft Sherpa plush inner for ultimate comfort. Available in two designs, spot and stripe, each Comfort Bundle comes with a matching pet blanket and plush squeaky bone toy.

Aldi’s Large Plush Pet Bed (£13.99) takes inspiration from home interior trends, giving your pet a stylish place to snuggle up and relax. Available in four on-trend variants, Grey Herringbone, Brown Herringbone, Grey Cable kit print and Grey with a contrasting green trim.

Shoppers can take pet furniture to the next level with this chic Wooden Feeding Station for just £9.99, so you can match your four-legged friends furniture with your own statement pieces.

House proud shoppers can rejoice as there’s no need to choose between style and practicality when it comes the cosiest spot for your pet, thanks to Aldi’s comfy Pet Rug (£14.99). Fully washable and available in three colourways including dark grey, light grey and brown this stylish mat will fit seamlessly into any home

Aldi’s Dog Pack Away Mac (£7.99) is back, now with a brand-new shape and style. This comfy coat will protect your dog from rain and will fit easily into owner’s pockets, perfect for when out and about.

With Crufts around the corner, get your pup into the paw-fect shape with Aldi’s Dog Agility Course from £9.99 each. Show the top dog who’s boss with this easy-assemble course that will get furry friends either jumping, crawling and weaving. On the go? Aldi’s Dog Training Accessories (£7.99) caters to dogs of all sizes with three variations including a Training Lead, Bungee Lead and a harness.
Aldi’s Pet Event range are available in stores 20^th February and available to pre-order online from 16^th February while stocks last. The full range can be found below:

Pet Event range

BUYING DIRECTOR	PRODUCT	PRODUCT CODE	PRICE
AC	CAT AUTO FEEDER (ONLINE ONLY)	701490	£26.99
CM	CORDLESS PET GROOMING KIT	700632	£19.99
AC	LARGE DEEP PLUSH FILLED MATTRESS	701366	£19.99
AC	XL SQUARE PLUSH PET BED	701361	£18.99
AC	COMFORT BUNDLE	701402	£18.99
AC	MEDIUM DEEP PLUSH FILLED MATTRESS	701364	£14.99
AC	PET RUG	700207	£14.99
AC	LARGE PLUSH PET BED	701359	£13.99
AC	RAISED WOODEN PET FEEDING STATION	701729	£9.99
AC	2 IN 1 CAT CAVE	701395	£9.99
AC	DOG AGILITY COURSE	701393	£9.99
AC	MEDIUM SQUARE PLUSH PET BED	701353	£9.99
AC	WASHABLE PET BOOT MAT	12526	£9.99
AC	PUPPY PADS	700890	£9.99
AC	HOODED CAT LITTER TRAY	701853	£8.99
AC	CATIT BEE TUMBLER CAT TOY	701485	£8.99
AC	DOG TRAINING ACCESSORIES	701383	£7.99
AC	PET TOY STORAGE TUB	701426	£7.99
AC	SMALL PLUSH SQUARE PET BED	701350	£7.99
AC	DOG PACK AWAY MAC	701381	£7.99
AC	NATURAL CARE PET DENTAL	701342	£6.99
AC	COSY PET BLANKET	702116	£6.99
AC	CAT SCRATCHING POST	701347	£6.99
CM	PET FOOD CONTAINER	701935	£5.99
AC	PLAYTIME DINO DOG TOY	701390	£4.99
AC	PET TOWEL, MAT AND GLOVE	702079	£4.99
AC	NYLON DOG CHEW TOY	701394	£4.99
CM	PET TREAT STORAGE TIN	702010	£3.99
AC	GLASS BIRD FEEDERS	701388	£3.99
AC	SILICONE PET FEEDING MAT	10332	£3.99
AC	PLUSH ANIMAL DOG TOY	701343	£3.99
AC	COLLARS LEADS & HARNESS	701178	£3.99
AC	PET GROOMING TOOLS	701809	£2.99
AC	S/STEEL & COATED BIRD FEEDERS	701384	£2.99
AC	2 IN 1 BOWL	701398	£2.99

-Ends-
For further information, images or to request a sample, please contact Aldi
Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Notes to editors:
Aldi is Britain’s fifth largest supermarket with over 874 stores and 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 26^th January 2020, Aldi grew sales by 5.7% and it achieved a 7.9% share of the UK grocery market (Kantar Worldpanel data). By 2025, Aldi will operate over 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. The Grocer’s weekly price comparison of 33 supermarket products found that a weekly shop at Aldi was 8.1% cheaper than its nearest competitor (The Grocer – 7^th February 2020)
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

[1] Average cost of a pet can range between £8,400 and £17,000 – PAW PSDA Animal Wellbeing Report 2019

20
Feb

HOLD YOUR HORSES! ALDI’S EQUESTRIAN & COUNTRY RANGE TROTS BACK INTO STORES

Shoppers can save over £280 on Aldi’s Ladies’ Country Boots against similar products
Aldi’s Equestrian and Country range is perfect for fresh-air fanatics on a budget

Equine lovers on a budget need to ‘saddle up’ and get down to stores as Aldi’s fantastic rein-ge of great value equestrian clothing is available to purchase from 2^nd February and pre-order online from 26^th January.
Don’t mind the dirt with these trendy Ladies’ Country Boots (£39.99) that offer timeless elegance during the muddy months. Better yet, these country boots will save customers a whopping 87.9% on similar products, meaning they can take a hike without paying the price! See the potential savings below:

ALDI	DUBARRY
Aldi Ladies’ Country Boots	Dubarry Waterproof Knee-High Boots[1]
£39.99	£329.00
Total savings: £289.01 (87.9%)

For those with a passion for horse riding, Aldi’s Ladies’ Riding Jodhpurs (£14.99) are made from stretch cotton for ultimate comfort and include reinforced knee patches for protection. Guard cold fingers from the frost with Aldi’s Winter Equestrian Gloves (£6.99), ideal for riding and yard duties.
For chillier mornings in the paddock, try Aldi’s Heavyweight Zip Through Fleece (£14.99), Heavyweight Fleece Gilet (£12.99) or Aldi’s Fleece Jacket (£7.99) – all made to withstand freezing temperatures, available in two different styles and numerous sizes for both men and women.

Aldi’s outdoor footwear will put a spring in shopper’s steps this winter. These Trekking Boots (£19.99) are durably made for outdoor use and are available in two colour ways. Don’t get cold feet with Aldi’s Knee Length Boot Socks (£2.99) which come in a variety of patterns and colours, whilst keeping the whole boot toasty and warm! Support feet and ankles with Aldi’s Gel Insoles (£2.49), which fit into many styles and shapes of shoe to guarantee improved comfort.

Aldi’s Equestrian Range will hit stores on 2^nd February and be available online 30^th January, but farmyard fanatics will need to run to their local store quickly as with all Specialbuys once they’re gone, they’re gone!
- ENDS –

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
020 7479 0910

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

[1] https://www.johnlewis.com/dubarry-galway-gortex-wide-calf-waterproof-knee-high-boots-walnut-leather/p3783309

13
Feb

ON WEDNESDAYS, WE WEAR PINK (CLAY)

Searching for the right skincare to make your skin feel so fetch? Aldi’s Lacura Pink Clay skincare range has everything you need to make your skin so soft even Regina George will be jealous. As Instagrammable as it is effective, the gentle formula of this range can help you fight everything from dehydrated to dull skin while detoxifying and preventing breakouts.

Starting at just £2.99, the Lacura Pink Clay collection is available to purchase as SpecialBuys online now.

LACURA PINK CLAY HOT CLOTH CLEANSER (200ml, £3.99)
Formulated with extracts of exotic Australian Kakadu Plum, a key ingredient for producing a glowing complexion, the pink clay helps draw out impurities which will leave your skin feeling soft and squeaky clean. Complete with a Muslin Cloth that is gentle yet effective on the skin, you’ll wonder how you ever coped without this powerful duo.

LACURA PINK CLAY EXFOLIATOR (100ml, £2.99)
For additional smoothness, the Lacura Pink Clay Exfoliator refines and mattifies the skin while gently removing dead skin cells. Containing extracts of Macadamia Oil, this exfoliator is packed full of essential fatty acids to regenerate and soften the skin. Infused with mangosteen, the exfoliator carries anti-inflammatory benefits to help keep those breakouts at bay.

LACURA PINK CLAY & GOLDEN GLOW MULTI-MASK (100ml, £6.99)

For the perfect Friday night in or mid-week treat, the Lacura Pink Clay & Golden Glow Multi-Mask helps to hydrate skin and enhance its natural radiance. Containing extracts of mangosteen and pomegranate, this mask will leave your skin feeling soft and revitalised without the hefty price tag.

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

13
Feb

ALDI’S EGGS-QUISITE PREMIUM EASTER EGGS

ENDS

13
Feb

‘G-ALDI’ ARE TREATING YOU AND YOUR GAL PALS THIS VALENTINE’S DAY

Say no to romantic, candlelit meals for two this week because supermarket Aldi has better plans in mind for you and your gal pals this 13^th February – Galentines Day. From cheese boards and hot chocolate, to truffles and bubbly, you ‘ca-mem-bert’ to be without these treats!

Spread the love amongst you and your girlfriends by creating your own cheese board, inspired by some of Aldi’s finest products. Build a board fit for a queen with Aldi’s Specially Selected Brie (£1.79, 165g), tangy Specially Selected Spanish Manchego (£1.99, 175g) and, just because Galentines Day isn’t cheesy enough, why not add a crumbly Specially Selected French Roquefort (£1.79, 125g) to make all of your dairy dreams come true.

Once you’re all cheesed out, treat the girls to something a little sweeter with Aldi’s Moser Roth Marc de Champagne or Pink Himalayan Salted Caramel Truffles (£2.99, 140g). These are perfect for sharing, alongside a creamy cup of Aldi’s Specially Selected Luxury Drinking Chocolate, also available in Salted Caramel (£1.99) or toast your friendship with a glass or two of Rosé-Spumante (£5.79, 75cl).

If you and your gals would prefer to put your baking skills to the test, Aldi’s Valentine’s Day shared dessert recipes will guide the way:

CAKE POPS

12 cake pops for parties and special occasions. Made with angel cake and white chocolate.

Ingredients

298g Holly Lane Angel Cake
120g The Pantry Icing Sugar
60g Cowbelle Unsalted Butter, softened
1 tsp The Pantry Vanilla Extract (be sparing as this could split the chocolate)
1 tsp Milk

To decorate

250g White Chocolate
1-2 drops Pink Food Colouring (be sparing as this could split the chocolate)
The Pantry Sprinkles

12 Lollipop sticks

Method

Use an electric hand mixer or stand mixer to beat together the butter and icing sugar, along with the milk and vanilla extract, until pale and fluffy (about 5 minutes).

In a separate bowl, break up the angel cake into crumbs and then add into the buttercream and mix until smooth. Use your hands to roll the mixture into 12 golf-ball-sized balls and place a lollipop stick into each one.

Leave the cake pops to cool for at least half an hour until firm. When they have hardened, gradually melt the chocolate in the microwave in 30 second blasts until smooth and then add 1-2 drops of food colouring. Dip the cake pops into the melted chocolate to coat them and then top with sprinkles. Leave to harden in the fridge and then serve.

BAKED DOUGHNUTS WITH VANILLA GLAZE

6 homemade doughnuts dipped in icing sugar. Enjoy warm or cold.
Ingredients

125g The Pantry Self Raising Flour
150g The Pantry Caster Sugar
1 tsp The Pantry Baking Powder
½ tsp Salt
125ml Cowbelle Whole Milk
1 x medium Egg
2 tbsp melted Butter, plus extra to grease the tin
1 tsp The Pantry Vanilla Extract

1 x doughnut baking tin – if you don’t have a doughnut tin you can make 12 mini doughnuts in a muffin/cupcake tin (place a small ball of tin foil in the middle of each well to create the hole)

To decorate

100g The Pantry Icing Sugar
2 tbsp cold Water
½ tsp The Pantry Vanilla Extract
1-2 drops Pink Food Colouring
The Pantry Sprinkles

Method
Pre-heat the oven to 190°C/170°C Fan/Gas Mark 5.
Grease the doughnut tin well using the additional butter.
Place all of the dry ingredients into a bowl – the flour, sugar, baking powder and salt. Then whisk together the wet ingredients – milk, egg, melted butter and vanilla extract. Stir the wet mixture into the dry ingredients until just combined.
Pour the batter into the wells of the baking tin – they should be just over ¾ full. Bake for 15-20 minutes. They are cooked when a toothpick comes out clean.
The doughnuts will be delicate when they first come out of the oven, so leave them to cool for 10 minutes and then carefully remove them from the tin and leave to fully cool on a rack.
When they have cooled, mix the icing sugar, water, vanilla extract and food colouring together. The icing should be thick enough to coat the doughnuts without running off. Either dip the doughnuts into the icing or carefully spoon the icing over them and then top with the sprinkles.

ENDS

13
Feb

FAIRYTALE ENDINGS THIS WORLD BOOK DAY AT ALDI

Aldi has everything parents need to make World Book Day magical this year, with dressing up costumes and books that will make imaginations run wild. These great value products are in stores from 13^th February, but be quick, as once they’re gone, they’re gone.

Aldi’s Children’s Book Day Licensed Dress Up (£9.99) range is sure to inspire and excite young minds. With five designs to choose from including Rapunzel, Cinderella, Harry Potter, Mary Poppins and Dennis the Menace, little ones will love becoming their favourite characters and creating their own make-believe stories.

Fascinate kids with magical tales from Hogwarts with the award-winning Harry Potter Paperback Books 1-3 (£3.49), which are available at Aldi for budding young witches and wizards to enjoy.

Go on an adventure with Aldi’s Horrid Henry Paperback Books (£1.99). Storytime will never be dull again with six hilarious tales to choose from including Horrid Henry’s Stinkbomb, Horrid Henry’s Underpants and Horrid Henry Meets the Queen.

To add to the fun, kids can read and learn all about their favourite fairytale characters in Aldi’s selection of Fairytale Picture Flats (£0.99). The range includes numerous classic tales for young adventurers to choose from including Aladdin, Goldilocks, Jack & the Beanstalk, Red Riding Hood, 3 Little Pigs, Cinderella, Sleeping Beauty, Snow White and Rapunzel.

Aldi’s World Book Day range is available in store and online and features an incredible range of costumes and books for children to enjoy. The full range can be found below, but shoppers should be quick because as with all Specialbuys, once they’re gone, they’re gone.

Buyer	Code	Product	Price
LSt	20711	CHILDREN'S BOOK DAY LICENSED DRESS UP	£9.99
SB	703355	HARRY POTTER P/B BOOKS 1-3	£3.49
SB	702723	HORRID HENRY P/B BOOKS	£1.99
SB	19899	PM: FAIRYTALE PICTURE FLATS	£0.99

- ENDS –

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
020 7479 0910

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
Notes to editors:
Aldi is Britain’s fifth largest supermarket with over 860 stores and 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 1^st December 2019, Aldi grew sales by 6.2% and achieved an 8% share of the UK grocery market (Kantar Worldpanel data). By 2025, Aldi will operate over 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. The Grocer’s weekly price comparison of 33 supermarket products found that a weekly shop at Aldi was 10.8% cheaper than its nearest competitor (The Grocer – 14^th June)
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.10 nationally and £10.55 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

6
Feb

BLOOMIN’ MARVELLOUS! ALDI LAUNCHES NEW SHADES OF LOVE OMBRE BOUQUET JUST IN TIME FOR VALENTINE’S DAY

Valentine’s Day is sorted for budding fashionistas this year with the launch of the new Specially Selected Shades of Love Bouquet (£29.99), created exclusively for supermarket Aldi.

Taking inspiration from the red and pink colour trend seen across red carpets and catwalks this season, Aldi is bringing the A-list trend to the flower aisle with the stunning Specially Selected Shades of Love Bouquet featuring 100 individual roses carefully arranged to create a stunning ombre effect.

Combining ten different varieties of premium roses, including Madam Red, Tacazzi, Candy Party, Ensemble, Opus and Royal Jewel, the softer white and pink buds blend seamlessly into the bolder hues of the red roses, ensuring a natural and eye-pleasing flow of colour.

Julie Ashfield, Managing Director of Buying at Aldi UK commented: “Our Shades of Love bouquet is the ultimate showstopper for those looking to make a big statement this Valentine’s Day. We’re proud to offer the very latest in flower trends, and having taken inspiration directly from the red carpet , this is the go-to option for fashionistas and trend-followers alike’.

Effortlessly trailblazing, fragrant and fresh, the Specially Selected Shades of Love bouquet will not only make for a stunning centrepiece, but will also have fashionable couples reaching for their phones to capture the perfect Instagram opportunity… if they’re lucky enough to receive the bouquet that is!

The Specially Selected Shades of Love Bouquet will be in store from 12^th of February, priced at £29.99.

ENDS

6
Feb

MELT YOUR HEART WITH ALDI’S VALENTINE’S SWEET TREATS

With February 14^th just around the corner, supermarket Aldi has got you covered with everything from romantic sweet treats, sumptuous sharing desserts, and even aphrodisiacs – sure to ignite the passion on Valentine’s Day - in store from Thurday 6^th February.

Have a super-soft spot for your special someone? One for you and one for your Valentine, the pretty-as-a-picture Valentine’s Cupcakes (99p, pack of 2) are a romantic dessert to savour - choose from delightful Red Velvet or moreish Chocolate.

Aldi’s Moser Roth Truffles (£2.99, 140g) are a decadent delight available in two indulgent flavours. Choose from Pink Marc De Champagne, luxurious truffles with strawberry and a spash of marc de champagne or Pink Himalayan Salted Caramel – smooth caramel with a touch of pink Himalayan salt. These are perfect for sharing or fighting over!

Go back in time with Swizzels Love Hearts (£1.99, 100g), a whole tin of indulgent and fruity sweet nothings, the perfect pretty gift for your sweetheart.

Aldi’s charming and cute Mini Heart Shaped Pancakes (£1.49, 300g) are the only dessert to let them know you love them this February 14^th - mini fluffy pancakes that are delicious hot or cold and perfect for dipping. On sale from Tuesday 11^th February.

Or, for a choux-ly wonderful pudding – try Aldi’s Profiteroles (£1.99, 8 pack). Delicately made from choux pastry, filled with British cream, and topped with luscious Belgian chocolate fondant – this dessert won’t disappoint. On sale from Tuesday 11^th February.

ENDS

6
Feb

MAKE YOUR ROMANCE BLOSSOM WITH ALDI’S EXQUISITE VALENTINE’S DAY FLOWERS

Roses are red, and expensive too, but not at Aldi, where a dozen is…two!

With everything from one to 100 roses on offer, and all at everyday amazing prices, delight your Valentine with flowers they’ll fall for this 14^th February. Flowers on sale from 11^th February.

Make your crush blush with Aldi’s Specially Selected Shades of Love Bouquet (£29.99). Pretty and pink, this stunning assortment of 100 premium quality roses has been arranged exclusively for Aldi using 10 varieties of roses (Madam Red, Tacazzi, Candy Party, Ensemble, Opus, Royal Jewel, Lovely Jewel, Light Tacazzi, Lowland and Sweet Tacazzi - who knew there were so many..). The 40cm cut length roses are arranged from dark to light - a feast for the eyes, everybudy will want these. On sale 12^th February.

Yes that’s right, this Valentine’s, be-leaf it or not you can pick up a Dozen Sweetheart Roses at Aldi for just £1.99 – cheaper than you’ll find ANYWHERE else. Timeless and touching, these 12 stunning and simple sweetheart red roses are the ideal gift to say “I love you”.

The Specially Selected Ever Red Roses (£24.99) are the perfect romantic gesture for a budding romance. An assortment of a dozen dark and dreamy long-stemmed roses and stunning foilage, delicately gift wrapped and assorted for your Valentine. This timeless and classic bunch are sure to delight your loved one.

Three dais-ies more than enough time to find the perfect bouquet at your local Aldi - the Specially Selected Rose & Lily Bouquet (£19.99), on sale from 11^th February, is a beautiful blossoming blend of 10 red Freedom Roses and three crisp white Oriental Lillies. You won’t regret gifting these, not even a lil.

Make your love bloom with the Valentine’s Gift Bag Bouquet (£15.99), complete with 12 dazzling multi-coloured roses and Valentine’s Day card. Delicately adorned with four of each unique and mesmerizing shades: deep purple, red and pink, and wrapped up in a gift bag with a ribbon handle, these are the perfect carrier for a love note to your special someone.

Found somebudy to love? Treat your sweetheart with Aldi’s lovely Top Secret Roses (£9.99) - a blushing bunch of 18 Top Secret Roses. What better way to make your sweetheart smile this Valentine’s Day?

For a gift they’ll cherish, less is more with Aldi’s Single Rose (£2.49), a delightfully simple yet sophisticated single Madam Red Rose, encased within a cone and tied with black ribbon – a single Rose is sure to make them smile.

Want to put your tu-lips together? Make your love blossom with Aldi’s Tulip Bouquet (£4.99) – complete with a ravishing and radiant collection of red tulips. Take it or leaf it, these won’t last long.

Last bud not least, Aldi has every rose variety you could ever dream of – choose from a bountiful bunch of A Dozen Calypso or Furiosa Roses. We’re not pollen your leg – these are on offer for just £4.49.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

6
Feb

HOLD YOUR HORSES! ALDI’S EQUESTRIAN & COUNTRY RANGE TROTS BACK INTO STORES

Shoppers can save over £280 on Aldi’s Ladies’ Country Boots against similar products
Aldi’s Equestrian and Country range is perfect for fresh-air fanatics on a budget

ALDI	DUBARRY
Aldi Ladies’ Country Boots	Dubarry Waterproof Knee-High Boots[1]
£39.99	£329.00
Total savings: £289.01 (87.9%)

[1] https://www.johnlewis.com/dubarry-galway-gortex-wide-calf-waterproof-knee-high-boots-walnut-leather/p3783309

6
Feb

LOVE IS IN THE AIR AT ALDI THIS VALENTINE’S DAY

Finding the right gift for Valentine's Day can be tricky; it's the most romantic day of the year and there can be pressure to find the perfect present. Whether you’re buying for the partner who is notoriously hard to please or for the one who has everything, Aldi has got you covered with its Valentine’s Day gift range.

With prices starting from just 79p, there’s sure to be a gifting option for every budget this Valentine’s.

FLIRTY FRAGRANCES

LACURA EAU DE PARFUM - JE SUIS BELLE/ E1 EXCLUSIVE/ FLORAL NOIR ET BLANC PARFUM (100ml, £4.99)

If your lady has a love affair with fragrances, Aldi’s got you spoilt for choice with their new range of Lacura perfumes, available in three irresistible scents. Show your squeeze how much you care with the citrus-scented Je suis Belle fragrance that will leave your loved one feeling fresh and energised. For a elegant fragrance, the E1 Exclusive embodies the fresh and sensual aroma of pink champagne and peach tree blossom. Alternatively, the Floral Noir et Blanc fragrance’s floral notes offer a softer scent, guaranteeing to leave your leading lady feeling fine both inside and out.

BEAUTIFUL BATHS

TREACLE MOON FIZZY BATH SALTS (79p)

Made from the highest quality ingredients, the Treacle Moon Fizzy Bath Salts offer a night of luxury without breaking the budget. Available in four different fragrances, there’s a scent to please everyone. Infused with vanilla, fig and pomegranate, the 'Sweetest Hugs' bubbles are guaranteed to wash away the day’s stress with their sweet, soothing aroma. Alternatively, 'Kissed by Bubbles' combines wild berries and cranberry, creating the perfect fizz of happiness for your loved one this Valentine’s Day. If that’s not enticing enough, show them how much you care with the 'I Do Love You' scent - the flower infused bath salts contain safflower oils, keeping skin hydrated and creating ultimate comfort. Or for a mutually beneficial treat, the 'A Bath for Two' variant has been crafted using white grape and peach scents to make for a juicier time in the tub.

CANDLES TO CUDDLE UP WITH

VELVETY ROSE CANDLE CENTREPIECE (£9.99)

To ramp up the intensity, the three-wick Candle Centrepiece has a lovely fragrance of seasonal red roses, resulting in a highly seductive scent. This fragrant candle will add the perfect ambience to any romantic dinner for two, and with an approximate burn time of 60 hours, you can be sure to impress your someone special this season.

HOTEL COLLECTION IRIDESCENT CANDLE – HONEY & NECTARINE/ OUD & BERGAMOT (£3.99)

If you're after a gift for you both this holiday, add a touch of elegance with Aldi's Hotel Collection Iridescent Candle, available in two scents. The sweet smell of Honey and Nectarine will make for the perfect evening snuggling up with your latest flame. Alternatively, the Oud & Bergamot fragrance should see you become completely irresistible to your partner (results not guaranteed).

LUXURY VALENTINE’S DAY CANDLE – NIGHT ORCHID/ OPIUM NOIR/ VELVETY ROSE (£3.99)

Perfect for creating a special atmosphere, these beautifully scented candles are available in three variants, so you’re guaranteed to find a fragrance to please everyone this Valentine’s. The Night Orchid scent is a warm and luxurious fragrance combining white flowers and sandalwood to deliver an enticing atmosphere. For a more intimate setting try Opium Noir, a dramatic blend of cedar and patchouli, or alternatively the seductive excitement of the Velvety Rose candle combines a Persian rose aroma with a subtle hint of spices.

TIMELESS TOILETRIES

MEN’S FACIAL SCRUB (£3.99)

Gift your main man something he’ll actually use this Valentine’s with the Men’s Facial Scrub. Containing walnut shell powder to wipe away dead skin cells and clear impurities from the face, this scrub will invigorate his skin, whilst buriti and soybean oil help to nourish the skin and help soften facial hair. Combined with menthol and peppermint oil, your man will be left feeling fresh throughout the day.

MEN’S FACIAL MOISTURISER (£3.99)

A refreshing and light cream, the men’s facial moisturiser has been enriched with vitamins and soybean oil to provide skin with ultimate nourishment. Containing caffeine and horse chestnut extract, this moisturiser will help reduce dullness whilst keeping the skin hydrated. To be used both morning and night, the cream quickly absorbs into the skin, a staple for men on the go.

So what are you waiting for? Shop the perfect gift this Valentine’s at Aldi.

30
Jan

SAY “I LOVE YOU” WITH ALDI’S CHEAPEST VALENTINE’S DAY MEAL DEALS IN THE UK

Complete meal for two for less than £10 (or £4.83 each)
Deal includes 21-Day Matured Sirloin Steak with Pink Peppercorn option

Supermarket Aldi is proving it’s The One this February for a cosy, not costly, Valentine’s Day night-in, offering the cheapest Valentine’s meal deal in the UK, coming in at just under £10 (or £4.83 each) for a starter, main, side and dessert. Aldi is giving all the quality for a tiny fraction of the cost – but you’ll have to be quick because once they’re gone, they’re gone!

The cheapest meal deal in the country starts with a Specially Selected Sharing Bread with Camembert (£2.99, 300g). Traditionally made, this caramelised red onion and garlic flavoured bread is served with French dipping camembert…perfect for sharing and sets your date up for a mouth-watering evening. But don’t get snug just yet, move onto the Salmon Fillets with Heart Shaped Butter (£3.19) accompanied by a side of Specially Selected Barbers Cheddar Mash Potato (£1.99, 450g) for a comfort meal to love. If you’ve got room for dessert, Aldi has you covered with Mini Heart Shaped Pancakes (£1.49, 300g). These cute little heart shaped fluffy pancakes are ones to savour with your other half or steal from their plate when they’re not looking, perfect for dipping whether you enjoy them hot or cold. With these choices coming in at just under £10, there’s no reason not to treat yourself!

But that’s not all Aldi has on offer for Valentine’s Day. Other options guaranteeing a feast fit for royalty, include the Specially Selected King Prawn and Scallops Starter (£3.99, twin pack), which is the perfect starter to share. When it comes to the main course, seduce your other half and steak your claim in the kitchen with a Twin Pack 21-Day Matured Sirloin Steak with Pink Peppercorn Butter (£5.99) cooked to perfection in lightly seasoned peppercorn butter. Other main options on offer include crispy yet moist Specially Selected Duck Breast Portions (£3.49), Chicken Love Nuggets (£1.99, pack of 20) or a classic Specially Selected British Beef Wellington (£4.99). Pair your main with an extra dose of meat in the form the Specially Selected Triple Cooked Chips with Beef Dripping (£1.99), perfect for a meat-lover’s paradise. Complete your meal with Specially Selected Profiteroles (£1.99, 8 pack), made from delicate choux pastry and filled with British cream, topped with moreish Belgian chocolate fondant or the Specially Selected Melt in the Middle Puddings (1.79, pack of 2).

Of course, you can help your partner a-peach-iate the meal even more by adding on fruity fizz with a bottle of Prosecco Frizzante DOC (£4.99) to top off your evening. Or if you’re opting for a meaty steak, ensure you ignite your Valentine’s passion with a bottle of award-winning Exquisite Collection Argentinian Malbec (£5.99) to provide the youthful, fruity notes to set your meal apart from any other Valentine’s delight.

Don’t let these menus pass you by this Valentine’s Day, catch them in-store from 11^th February but once they’re gone, they’re gone!

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

Notes to Editors:

STARTER Specially Selected King Prawn & Scallop Ramekin	£3.99
STARTER Specially Selected Sharing Bread with Camembert	£2.99
MAIN 21 Day Matured Sirloin Steaks with Pink Peppercorn Butter	£5.99
MAIN Specially Selected Duck Breast Portions	£3.49
MAIN The Fishmonger Twin Pack Salmon Fillets with Heart Shaped Butter	£3.19
MAIN Specially Selected British Beef Wellington	£4.99
MAIN Chicken Love Nuggets	£1.99
SIDE Specially Selected Triple Cooked Chips with Beef Dripping	£1.99
SIDE Specially Selected Barbers Cheddar Cheese Mash Potato	£1.99
DESSERT Mini Heart Shaped Pancakes	£1.49
DESSERT Specially Selected Profiteroles	£1.99
DESSERT Specially Selected Melt in the Middle Puddings	£1.79

30
Jan

ALDI OFFERS CHEAPEST OF THE DOZENS WITH VALENTINE’S ROSES FOR £1.99

Supermarket Aldi is offering the cheapest dozen of roses in the entire country this romantic season with their Dozen Sweetheart Roses, priced at just £1.99. The unbelievable value roses will be in stores from 11^th February, allowing enough time for love to bloom between you and your partner this Valentine’s Day.

A bunch of 12 timeless stems is the perfect gift to dazzle your partner, giving a classic and touching gift to brighten up their Valentine’s Day this year. The delicate blooms will capture your loved ones heart, but definitely not your wallet!

It dozen-t makes sense to miss out on this offer, so make sure you catch them in stores from 11^th February.

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

30
Jan

BRITISH WAGYU BEEF COMING FOR THE FIRST TIME TO AN ALDI NEAR ‘YU’

Have you ‘herd’ about the BEST new Wagyu beef on the block? Supermarket Aldi is launching 100% British Wagyu Beef Burgers in stores nationwide, bringing a taste of luxury and fine dining to your dinner table; ‘Yu’ would be a fool to miss out on this.

The steaks are high but the prices are low – hitting shelves on the 30^th January, Aldi’s British Wagyu Burgers will go on sale for just £2.99 (pack of 2), a fraction of the price you would typically pay which can be as much as £12.95*!

Aldi’s Wagyu beef supplier and Chairman of the British Wagyu Society, Jim Bloom, commented: “I’m very excited about the launch of British Wagyu burgers into Aldi. The cows are reared on our farm in Yorkshire and thanks to its high marbling score, it is comparable to Kobe Wagyu.

“British Wagyu is set to be the next big thing in the meat industry and it’s very exciting that customers will be able to try our high-calibre Wagyu beef at such an affordable price.”

Dubbed the finest tasting in the world, Wagyu is highly prized because of its intensely rich and buttery soft, melt-in-the-mouth flavour, thanks to the fat marbling in the meat - this is beef like you’ve never tasted before, without the premium price tag.

Julie Ashfield, Managing Director of Buying at Aldi UK, commented: "Here at Aldi, we champion British quality, which is why we’re delighted to be welcoming British Wagyu into our stores.

“We want customers to be able to enjoy the very best, high quality foods, at our everyday amazing prices and will be working closely with our supplier to ensure more British Wagyu lines hit stores throughout the year.”

But, you’ll have to be quick as once they’re gone, they’re gone!

* https://www.finefoodspecialist.co.uk/wagyu-beef-burgers-frozen/?gclid=EAIaIQobChMI9_SO7JKX5wIVWeDtCh2VPweTEAYYASABEgIPhPD_BwE

-ENDS-

Contact
For more information, contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

23
Jan

SCORE A TRY WITH ALDI’S SIX NATIONS CLOTHING RANGE

Kick off match-day celebrations and look the part with Aldi’s licensed Six Nations clothing range. Fans can kit out the whole family at an affordable price with Aldi’s quality clothing, available for both adults and children. Hitting stores from 30^th January, the range is also available to pre-order online from 26^th January to help avoid the scrum!

England, Wales, Scotland and Ireland fans alike can keep cosy while supporting from the sidelines in the Rugby Hoody (£14.99), embroidered with each team logo and with a drawstring hood for when the weather doesn’t play ball. Rugby fanatics can also layer up with the Men’s Rugby Fleece (£12.99), featuring a quarter-zip design in soft, warm material, with embroidered logo.
Kids can match Mum and Dad to show their support in the Children’s Rugby Top (£8.99) available in five sizes from 3+. Featuring durable material and embellished with each team logo, they can even put on their own game without worrying about the mud! The Children’s Rugby Hoody (£9.99) and Children’s Rugby Fleece (£8.99) will ensure kids look the part on and off the field.

Complete the look with Aldi’s Rugby Beanie (£4.99), featuring team logos to keep pitch side supporters snug while cheering on their favourite team.
Aldi’s Six Nations range is available just in time for the start of the tournament but don’t let it ‘pass’ by as with all Specialbuys once they’re gone, they’re gone!

Aldi’s Six Nations range is available in stores 30^th January and available to pre-order online from 26^th January while stocks last. The full range can be found below:

BD	PRODUCT CODE	PRODUCT	PRICE
LSt	700306	RUGBY HOODY	£14.99
LSt	700310	RUGBY LONG SLEEVED TOP	£12.99
LSt	700297	RUGBY FLEECE	£12.99
LSt	700322	CHILDREN’S RUGBY HOODY	£9.99
LSt	700318	CHILDREN’S RUGBY FLEECE	£8.99
LSt	700327	CHILDREN’S RUGBY TOP	£8.99
LSt	700291	RUGBY BEANIE	£4.99

-Ends-
For further information, images or to request a sample, please contact Aldi
Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

23
Jan

ALDI’S GONE NUTS WITH 1KG JAR OF PEANUT BUTTER

Supermarket Aldi is buttering up the nation in the nuttiest way possible, with a humongous 1KG jar of Meridian Peanut Butter hitting shelves from 26^th January as a Specialbuy - but you’ll have to be quick as once they’re gone, they’re gone!

The nutty delight is the perfect addition to snacks and meals and can be enjoyed at breakfast, lunch or dinner.

Spreading some love for the nutty delight, the 1KG jar will be priced at just £4.99 and will be available at Aldi in both smooth and crunchy variants.

23
Jan

ONE DAY MORE… DON’T BREAK DRY JANUARY ON 1st LUNAR CALENDAR TELLS WINE DRINKERS TO WAIT UNTIL THE 2nd FEBRUARY

An emerging trend in the world of wine - biodynamics – is demystified by Aldi
Biodynamics follows the lunar calendar, which predicts that wine will taste much better on February 2^nd than February 1^st
Aldi Mistress of Wine, Sam Caporn, explains how it works and why biodynamic wines should be ones to look out for in the wine aisle

Blamed a bad day on Mercury in Retrograde? You’re not alone. According to the New Yorker, astrology “is currently enjoying a broad cultural acceptance that hasn’t been seen since the nineteen-seventies.” It has been applied to everything from compatibility in relationships, to productivity at work – now it’s even being applied to the world of wine production and consumption [1].

How does that work we hear you cry? Well it’s all to do with the moon. Every month, the moon moves through each of the 12 constellations in turn. These are grouped into four types of day:

Root: Virgo, Capricorn, Taurus
Flower: Libra, Aquarius, Gemini
Leaf: Scorpio, Pisces, Cancer
Fruit: Sagittarius, Aries and Leo

The principle behind biodynamics is that the moon influences all living organisms, depending on how it moves through the constellations each month. When it’s closest to the Flower or Fruit constellations (known as Fruit or Flower Days) are generally considered the best days for drinking wine.

On these days, white wines supposedly taste more aromatic and flavourful, whilst reds have softer tannins. By comparison, wines can seem muted or harsher in taste on root and leaf days.

Biodynamics got you baffled? Luckily, as Aldi continues its mission to open up the world of wine to all, the supermarket has picked out some of the best wine drinking days for us so you can test the theory for yourself. Here’s some of the top days for drinking wine in the next few months:

Don’t wait for the weekend: Thursday 23^rd, Monday 27^thand the evening of Wednesday 29^th January are all fruit and flower days – the best time to enjoy a glass of wine
Those looking to end Dry January may want to hold off popping a cork until 2^nd February as it is a fruit day
The lucky few born on a leap year can celebrate in style this year as Saturday 29^th February is another glorious fruit day
Mum’s always deserve to be treated on Mother’s Day and this year is no exception, Sunday 22^nd March is a flower day – perfect for plonk!
May wine connoisseurs rejoice as the Spring Bank Holiday, Monday 25^th May, also falls on National Wine Drinking Day, which is set to be a flower day – let’s hope it’s a sunny one!

What are biodynamic wines?

The same principles used for drinking wine are also being used by some starry-eyed winemakers across the globe when it comes to growing wine.

The moon’s position to the star constellations determines which part of the plant is thriving - during the earth signs roots are at their best, whilst the water signs influence leaf growth, air signs encourage flower growth, while fire signs are responsible for fruit growth. This influences when the seeds are sown, and fruit is harvested.

Aldi’s Wine Expert, Sam Caporn MW, explains: "The subject of biodynamic wines is a really fascinating one and tends to provoke a fair amount of both passion and scepticism! The idea of grape growers consulting the moon and cosmos does indeed seem a little wacky but there are very passionate people who believe very strongly it impacts the quality and life of the soil, and the health of the grapes.

“In the world of wine, we have an expression that great wines are made in the vineyard – and there are many world class biodynamic wines, so it must be working for them! I’m certainly a fan of wines made this way.”

Want to see if you can taste the difference? Try Aldi’s Paxton Now Organic Shiraz (£8.99, online exclusive) - a vibrant wine with a gorgeous finish and bright berry fruits notes, originating from the McLaren Vale, a leading Australian wine region. The Paxton family are leaders in both organic and biodynamic winemaking, carefully nurturing their vineyards for three decades, becoming officially certified as an organic and biodynamic wine producer in 2011.

Whether you’re looking to strategically diarise a dinner party or just make sure that bottle you’ve been saving is going to taste it’s best, ensure you’ve got the basics of wine tasting covered by having a scroll through Aldi’s free wine course, the Aldiploma – with six online modules and video tutorials featuring Aldi's wine expert, Mistress of Wine, Sam Caporn, you’ll have more than the luck of the stars on your side.

Aldi.co.uk/Aldiploma

SOURCE: When Wine Tastes Best 2020, A BioDynamic Calendar for Wine Drinkers, Matthias Thun

-ENDS-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

*Scottish customers are not able to buy products that fall below the MUP. Any orders placed to Scottish addresses which do not meet the requirements of MUP will be refunded.

[1] Sourced 07.01.2020 - https://www.newyorker.com/magazine/2019/10/28/astrology-in-the-age-of-uncertainty

23
Jan

HOLD YOUR HORSES! ALDI’S EQUESTRIAN & COUNTRY RANGE TROTS BACK INTO STORES

Shoppers can save over £280 on Aldi’s Ladies’ Country Boots against similar products
Aldi’s Equestrian and Country range is perfect for fresh-air fanatics on a budget

ALDI	DUBARRY
Aldi Ladies’ Country Boots	Dubarry Waterproof Knee-High Boots[1]
£39.99	£329.00
Total savings: £289.01 (87.9%)

[1] https://www.johnlewis.com/dubarry-galway-gortex-wide-calf-waterproof-knee-high-boots-walnut-leather/p3783309

23
Jan

ALDI LAUNCH DREAMY NEW INTERIORS AND BEDDING RANGE

As the New Year represents new beginnings, what better way to start the year than by giving your home a refresh with Aldi’s dreamy new interiors and bedding range. Starting from just £1.69, shoppers certainly won’t lose sleep over these prices! The January Home and Sleep Well ranges include everything from cosy cushions and duvet sets, to relaxation pillows and wellness journals. Available to pre-order online from Sunday 26^th January and in-stores from 30^th January, mark the date and set your alarms as with all Specialbuys, once they’re gone, they’re gone.

Even the smallest change can transform a bedroom, taking it from functional space to a perfect sanctuary to relax in. Refresh bedding with Aldi’s Printed Duvet Sets with calming greys and blue patterns, available in Double (£9.99) and King Size (£11.99). Snuggle up after a long day with Aldi’s excellent Mega Bounce Duvets, available in Double (£12.99) and King (£14.99). This superior duvet is full and brilliantly bouncy and with 13.5 tog shoppers are guaranteed a cosy night sleep. For those extra cold winter evenings, shoppers can also double up with Aldi’s Double Electric Blanket for just £17.99.

No bed is complete without a pair of super soft and supportive pillows and Aldi’s Mega Bounce Pillow Pair (£5.99) are the perfect antidote to a stressful day. Filled with a rebound fibre blend that bounces back, these pillows make sure that sleep is comfortable all night long.

We all know the struggle of sleeping next to a snorer, so say goodbye to restless nights as Aldi comes to the rescue once again by welcoming back its affordable Anti-Snore Pillow (£5.99). The 100 per cent cotton cover encases a S-shaped foam core, designed to encourage better breathing throughout the night. If you don’t suffer from a noisy sleeping partner but are still struggling to drift off at night, try Aldi’s Relaxation Pillow (£5.99), a versatile pillow with two separate compartments to allow height adjustment to tailor the pillow to your individual needs and sleeping positions.

It’s true what they say about a tidy space equals a tidy mind as having a messy home can wreak havoc with your mental clarity. Aldi’s stylish Cotton Storage Bucket (£8.99) is one way to keep spaces organised, available in both grey and black it works with every colour scheme.

Putting pen to paper before going to bed can also help to clear our minds and help us to switch off. Aldi’s range of Wellness Journals for just £2.99 each will also help shoppers stick to those New Year’s resolutions and improve our mental wellbeing as we move into the year. With three styles to choose from including a wellness planner, bullet journal and bucket list planner, shoppers can take their goals to the next level.
Aldi’s January Home and Sleep Well ranges are available in stores 30^th January and available to pre-order online from 26^th January while stocks last. The full range can be found below:
January Home range

BUYING DIRECTOR	PRODUCT	PRODUCT CODE	PRICE
CM	DOUBLE ELECTRIC BLANKET	99407	£17.99
AC	KING PRINTED DUVET SET	700588	£11.99
AC	EASY CARE PILLOWCASE PAIR	700583	£1.69
AC	ENTRANCE RUNNER	58640	£5.99
AC	BATH & SHOWER SUCTION MATS	21667	£3.49
AC	DOUBLE EASY CARE FITTED SHEET	700586	£4.99
AC	BASICS CHENILLE BOBBLE BATH MAT	700956	£5.49
AC	COSY/PLUSH CUSHION	701207	£5.99
AC	SHOWER BASKET	701017	£3.49
AC	DOUBLE PRINTED DUVET SET	700587	£9.99
CM	VASES 2PK	701204	£4.99
AC	KING EASY CARE FITTED SHEET	700584	£5.99
AC	COTTON STORAGE BUCKET	701392	£8.99

Sleep Well range

BUYING DIRECTOR	PRODUCT	PRODUCT CODE	PRICE
AC	MEGA BOUNCE PILLOW PAIR	73983	£5.99
AC	RELAXATION PILLOW	10365	£5.99
AC	MEGA BOUNCE PILLOW PROTECTOR PAIR	63087	£3.99
AC	KING MEGA BOUNCE DUVET	80534	£14.99
AC	DOUBLE MEGA BOUNCE DUVET	40780	£12.99
AC	KING MEGA BOUNCE MATTRESS PROTECTOR	7163	£6.99
AC	DOUBLE MEGA BOUNCE MATTRESS PROTECTOR	7151	£5.99
AC	ANTI SNORE PILLOW	10795	£5.99
CM	WELLNESS JOURNAL	21866	£2.99

-Ends-
For further information, images or to request a sample, please contact Aldi
Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

23
Jan

UNDER £5 AWARD WINNING WINES TO SURVIVE THE JANUARY CRUNCH

This week is for many, the most financially challenging of the year as the expense of Christmas has truly taken its toll. Thanks to Aldi, shoppers needn’t fear as the supermarket’s resident drinks expert and Mistress of Wine, Sam Caporn has handpicked a selection of the supermarket’s top bottles under £5, that prove you don’t have to compromise on quality or taste in order to cut back a little this month.
Firmly established as the go-to destination for affordable yet delicious wine, Aldi continues to bust the common myth that affordable wines mean poor quality - testament to the 211 awards achieved for its wine range in 2019 alone.
Sam Caporn MW, Aldi’s Mistress of Wine, comments: “When it comes to wine, a low-price tag doesn’t have to mean low quality – it’s all about understanding the grape varieties and flavours you enjoy! Aldi is known for its great quality wines and with many award-winning bottles available for under £5, it’s no surprise Brits are being savvier with their choices.”

Julie Ashfield, Managing Director of Buying at Aldi UK said: “At Aldi we have the most efficient business model in the supermarket sector and enjoy close long-term relationships with our suppliers. It’s through these partnerships that we are able to work together to provide outstanding quality wines, at unbeatable prices.”

White Wine:

Makaraka Sauvignon Blanc (£4.99, 75cl)
Available in stores and online now
Filled to the brim with tropical fruit flavours, this wine is refreshing, crisp and delicious - just the way a New Zealand Sauvignon should be!
Awarded a Bronze medal at International Wine & Spirits Competition 2019.

Vignobles Roussellet Sauvignon Blanc (£4.69, 75cl)
Available in stores and online now
Bright and crisp with grassy aromas and typical sauvignon notes of gooseberry, lime and grapefruit - all held together with a mouth-wateringly lively acidity.

Red Wine:

Toro Loco Organic Red (£4.99, 75cl)
Available in stores and online now
Our organic Toro Loco is an earthy red wine that's bursting with life. Its origins are in Utiel-Requena - a Spanish region blessed by an amazing climate. Fresh and juicy, this organically certified wine is a perfect partner to pasta and burgers - and it's great on its own too!

Awarded a Bronze medal at Decanter World Wine Awards 2019

Vignobles Roussellet Pinot Noir (£4.69, 75cl)
Available in stores and online now
Soft, smooth and fruity. This French Pinot Noir has rich red fruit aromas and lush berry flavours.

Rosé Wine:
Toro Loco Spanish Rosé (£3.79, 75cl)
Available in stores
Toro Loco means 'Crazy Bull' and this wine is certainly full of life, capturing the essence of Spain. 100% Bobal - a typical grape of the Utiel-Requena region.
Highly Commended at the International Wine Challenge 2019

Yallaroo Australian Rosé (£4.99, 75cl)
Available in stores
Bright, fresh and beautifully pale pink, Yallaroo Rosé characterises modern Australian winemaking. Subtle orchard fruits and delicate raspberry flavours together with citrus acidity - a dry rosé delicious for any occasion.

Aldi’s range of still and sparkling wines can be found online here https://www.aldi.co.uk/c/wines

*Scottish customers are not able to buy products that fall below the MUP. Any orders placed to Scottish addresses which do not meet the requirements of MUP will be refunded.

23
Jan

SKINCARE? VE-GAN DO IT TOO WITH THE NEW LACURA VEGAN SKINCARE RANGE AT ALDI

Supermarket Aldi has launched its very first vegan skincare range from Lacura, making it even easier for those shoppers looking to embrace a plant-based beauty routine.

The nine-product, cruelty-free collection, which includes fruity sheet masks and Lacura 100% Naturally Derived Day Cream is not only easy on the eye, but delicate on the skin as well, using a variety of natural oils and elements to create winning results. All products are made from 100% natural ingredients and are suitable for all skin types.

Starting at just £1.99, the Lacura range will be available to purchase in store from the 23^rd of January.

LACURA 100% NATURALLY DERIVED DAY CREAM, 50ML (£5.99)

The Lacura 100% Naturally Derived Day Cream will support the natural balance of your skin with long-lasting moisture - ideal when we have a long time to go before skin-drying central heating is turned off. Enriched with moisturising ingredients including shea butter and coconut oil, this is the day cream that vegans and non-vegans alike will swear by for locking in moisture and leaving skin deeply hydrated.

LACURA 100% NATURALLY DERIVED EYE CREAM, 25ML (£3.99)

Containing both shea butter and coconut oil, the Lacura 100% Naturally Derived Eye Cream is perfect for combatting dark, early mornings and refreshing the delicate skin around the eyes. The eye cream will naturally nourish in the lightest and most ethical way, whilst being suitable for all skin types.

LACURA 100% NATURALLY DERIVED FACE WASH, 100ML (£2.99)

The all-new Lacura 100% Naturally Derived Face Wash contains refreshing coconut oil and balancing sacha inchi oil, perfect for nourishing and gently cleansing your skin. The natural ingredients will hydrate skin daily, making this face wash the perfect vegan-friendly cleansing option for all. With all ingredients in the face wash 100% naturally derived, nature can be relied upon daily to restore and maintain soft, balanced skin.

LACURA 100% NATURALLY DERIVED FACE SCRUB, 100ML (£2.99)

January is the ultimate month to detox and what better time to get down and un-dirty with Lacura’s 100% Naturally Derived Face Scrub. Enriched with sacha inchi oil and sweet almond oil, the face scrub will gently exfoliate skin to leave users fresh-faced for the day ahead whilst the apricot seeds will remove dead skin cells for clean and nourished skin. Cleansing pores with all-natural ingredients, the Lacura 100% Naturally Derived Face Scrub will revitalise tired skin, allowing it to breathe freely.

LACURA 100% NATURALLY DERIVED HAND & NAIL CREAM, 50ML (£2.99)

Aldi has hands covered even better than your favourite gloves during the winter with the brand new Lacura 100% Naturally Derived Hand & Nail Cream. Lovingly softened with Shea Butter and Sweet Almond Oil, this cream will soothe and recover even the driest of winter hands in the most natural way.

LACURA 100% NATURALLY DERIVED SHEET MASKS, 2 x SHEET MASKS IN A BOX (£1.99)

Aldi is treating all sheet-mask lovers to the most natural of selections this January, with four new all-natural variants. Slip on a moisturizing avocado sheet mask whilst enjoying a vegan-friendly avocado-based brunch, whip out a softening watermelon mask after a workout, get the soothing ginseng going instead of a gin or make your way to supple, moisturised skin with your bestie with matching matcha masks.

Did you know? Aldi’s Lacura range is Leaping Bunny certified. One of the few supermarkets across UK and Ireland to guarantee its beauty ranges are not tested on animals, Aldi’s Leaping Bunny certification from Cruelty Free International confirms that no own brand Lacura beauty products are tested on animals.

The only globally recognised certification for cosmetics, personal care and household cleaning products, the Leaping Bunny is awarded when a genuine commitment to no animal testing is demonstrated by a company.

ENDS

16
Jan

ALDI PRESENTS WINTER FISHING CAPSULE COLLECTION

Wade into winter with Aldi’s new Winter Fishing range – perfect for braving wet and chilly conditions whether on the riverbank checking your lines, or in line at the bank to cash some cheques.
Aldi’s dedicated team of outdoor wear designers have worked tirelessly to launch the latest Winter Fishing range to stores nationwide. Available to purchase from 19^th January and pre-order online from 12^th January, the carefully curated collection offers a whole host of stylish apparel, accessories and footwear.
Arriving in stores and online, the capsule collection has been carefully tended to appeal to a-fish-ionados of the seasonal outdoor activity, whilst also reeling in a new generation of anglers. The range offers a fresh take on the beloved British pastime providing passionate piscators with a versatile wardrobe that can be worn both on the banks and in the streets.

Offering a full outfit for under £100, the Padded Fishing Jacket (£26.99) and Padded Fishing Trouser (£24.99) are presented in a seamless colour palette of natural khaki and deep grey ensuring the wearer to be effortlessly camouflaged. Whether new to the sport or an established fisher, Aldi’s Softshell Fishing Jacket (£19.99) and Structured Fleece (£9.99) are sure to offer warmth on the coldest of days this winter with its breathable yet thick fabric.

No fisherman would be caught without the necessities and Aldi’s Fishing Holdall (£12.99) provides plenty of compartments for tools and fuel, as well as easy accessibility during a big catch. Complete with pockets suitable for bait, hooks, smartphone and snacks, the masked colourway continues into the accessory offering, ensuring those spending the winter weekends by the river blend seamlessly into the natural environment.
Aldi’s Winter Fishing range is available in stores 19^th January and available to pre-order online from 16^th January while stocks last. The full range can be found below:

BUYING DIRECTOR	PRODUCT	PRODUCT CODE	PRICE
Butler2	RUGGED POWERBANK	20899	£29.99
Stickells	PM: MEN'S PADDED FISHING JACKET	21350	£26.99
Stickells	PM: MEN'S PADDED FISHING TROUSER	21351	£24.99
Stickells	PM:NEOPRENE BOOTS	21146	£19.99
Stickells	PM; MEN'S SOFTSHELL FISHING JACKET	21352	£19.99
Simpson	*FISHING HOLDALL	700757	£12.99
Stickells	PM: MEN'S FISHING HOODY	21355	£12.99
Stickells	PM; MEN'S STRUCTURED FLEECE FISHING	21363	£9.99
Stickells	PM; MEN'S THERMAL FISHING JOGGERS	21359	£9.99
Heap	PM:FOOD FLASK	700069	£7.99
Stickells	PM: NEOPRENE ACCESSORIES	21375	£4.99
Heap	THERMAL DRINKS FLASK	700070	£4.49
Stickells	PM: FISHING SOCKS	15703	£3.99

-Ends-
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
020 7479 0910

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

16
Jan

NEW YEAR, NEW YOU – IT’S EASY TO MAKE HEALTHY SWAPS THIS MONTH AT ALDI

Wanting to make a healthy start in 2020? It’s easy to make healthy swaps at Aldi this New Year with its superb range of nourishing and low-calorie offerings, created to nourish your body after the overindulgence of the festive period. So why not change-up your usual with Aldi’s wide selection of wholesome ready meals, healthy grains…and more, all available to buy at everyday amazing prices.

Aldi’s selection of nutritious and low-calorie ready-meal options, including its range of Balanced Cuisine meals (£1.99, 380g), proves that just because it’s convenient, doesn’t mean it’s ‘bad’ for you. Options such as new Beef & Red Wine Casserole, consisting of cooked marinated beef in a rich red wine and onion gravy with colourful carrots, swede and kale. Or Chicken in Mushroom Sauce - tender chicken breast fillets in a mushroom sauce and served with baby potatoes, broccoli and green beans. Both packed with 2 of your 5 a day, these meals are low fat, high protein, AND low calorie, coming in at 185 calories and 245 calories respectively.

Aldi’s Inspired Cuisine meals (£1.99, 380g) are available in two mouth-watering meaty options – Paella or Beef & 3 Bean Chilli - both of which are high in protein and low in fat. Enjoy a taste of the Mediterranean with the Paella, a flavourful blend of risotto rice in a tomato and smoked paprika sauce, topped with succulent cooked British chicken breast pieces, mighty king prawns, chorizo slices, sliced red peppers and peas, containing 385 calories. Alternatively, why not try the Beef & 3 Bean Chilli, with mildly spiced tender British beef in a bean chilli sauce, and served with white and wild rice mixed with sweetcorn. Also ideal for a light lunch or dinner, this nutrition-packed chilli only contains 369 calories and best of all, only £1.99!
For those trying to make a plant-based start to 2020, Aldi has an array of vegan options, which are both fuss-free and nutritious. Choose from the flavours of Italy or Mexico, with Aldi’s Inspired Cuisine Mushroom Bolognese, a filling tagliatelle pasta served with a rich mushroom and tomato bolognese sauce, with cherry tomatoes, spinach and roasted sliced mushrooms, all for 275 calories, this Mushroom Bolognese is so appetising you won’t miss the meat.
Also, the 3 Bean Chilli, containing 305 calories, features a mildly spiced vegetable and three bean chilli sauce, served with white and wild rice mixed with sweetcorn, and is garnished with red peppers and spring onions for added crunch. Both options are a source of protein, low in fat and saturated fat – and at a purse friendly £1.99 each, there’s no excuse not to try a plant-based meal this year.
On the look-out for alternative, cost effective, healthy carb sources? Aldi’s got you covered for breakfast, lunch, and dinner. Kick start your morning with Organic Porridge Oats (£1.49, 1kg), and opt for a wholesome wrap for lunch using Aldi’s Wholemeal Wraps (£0.79, pack of 8), and pack with your favourite fillings. Meanwhile, also on offer is Quinoa (£0.99, 300g) – the grain that’s all the rage – a great accompaniment to any lunch or dinner and brilliant value too.

Lean meats and fish are also on offer in abundance. Choose from boneless, skin on Sea Bass Fillets (£2.59) and Tuna Chunks in Brine (£2.69 for pack of 4) – the must-have cupboard staple to prep your lunches for the week ahead.

You can still enjoy your regular fry-up with Aldi’s Specially Selected Skinny Pork Sausages (£2.19, 400g). With less than 3% fat and seasoned with spices, these are the perfect healthy indulgence. Meanwhile, Aldi’s 2% Fat Turkey mince (£2.99, 500g) is a great alternative to your usual beef mince Bolognese, or alternatively why not experiment with turkey meatballs.

Snacks needn’t be an unhealthy cheat either – why not try the thick and creamy 0% Authentic Greek Yogurt (£1.39, 500g), which is both fat free and high in protein, and top with Aldi’s fresh, bursting with sweetness Blueberries (£1.59, 400g). Or for grub on-the-go, the Oh So Delish Snack Veggie Protein Trays (£0.69) and The Foodie Market Cashews (£1.29, 150g) – are both an excellent source of fibre and protein.

ENDS

16
Jan

ALDI WELCOMES CHINESE YEAR OF THE RAT WITH AN ASIAN RANGE WORTH NIBBLING ON

Shoppers will be hurrying to Aldi this Chinese New Year as the supermarket has the festivities covered with an exciting and mouthwatering selection of Oriental-inspired Fresh Meat Offers and cupboard staples to ring in the Year of the Rat, in store from Thursday 23^rd January, but you’ll need to be quick as once they’re gone, they’re gone.

As part of next week’s meat offers, Aldi has a selection fit for a firework show, in store from Thursday 23^rd January: Duck Breast Portions (£3.49, 250g) and BBQ Pork Fillet (£3.79, 550g). Or if you want to put on a spread there’s also the Clean Green Casserole (£2.99, 350g), Bombay Lamb Chops (£3.49, 360g) and
Lemon & Herb Chicken Escalope (£1.79, 240g).

It’s not just the meat aisle that has everyone covered either, fill up your pantry with these oriental essentials:
Bamboo Shoots - 89p, 225g
Ready to Wok Rice Noodles - 79p, 2x150g
Sriracha Chilli Sauce - £1.99
Marinade Sachets (choose from Chow Mein, Teriyaki, Spicy Salt & Chilli or Oriental Salt & Pepper) - 59p, 35g
Asian Sauces (choose from Satay, Korean BBQ, Hoisin or Plum) - 85p
Thai Dragon Crackers (choose from Thai Cracker Mix or Sweet Chilli Prawn) - 99p

This week’s Super 6 are all priced at 69p and will offer some fruity savings on Conference Pear, Salad Potatoes, Specially Selected Sweet Pointed Peppers, Lychees, Limes and Snack Pack Grapes. Available from 16^th January.

Celebrate Chinese New Year with an easy ‘fakeaway’ with Beef and Pepper Stir fry using Aldi’s Thin Cut Beef Steaks, Ready to Wok Noodles, Vegetable Oil and Oyster & Spring Onion Sauce or go for Chinese Pork Lettuce Wraps using Aldi’s Lean British Pork Mince, Sweet Chilli Sauce, Soy Sauce and Romaine Lettuce.

Full recipes available at: https://www.aldi.co.uk/c/recipes

-ENDS-

16
Jan

MEGA MEAT, MEGA VALUE: ALDI ROLLS OUT XXL PACKS OF MEAT

Supermarket Aldi will be launching SUPER-sized XXL packs of British Chicken and British Rump Steaks across all UK stores from Thursday 16^th January, whilst stocks last.

With two new offerings due to launch each week, the XXL packs will be BIG on size, and BIG on value - perfect for feeding the whole (extended) family, and then some.

The steaks have been raised but the prices are low - in fact, it’s being hailed as the best value chicken and steaks in the UK!
Aldi's new 900g, 4 pack of 21 Day Matured Rump Steaks are available for just £7.49. Carefully aged for 21 days to give a full flavour, delight your dinner party with these melt-in-the mouth cuts of beef, the perfect pairing for wine and sumptuous sides. It would be a mis-steak to miss out on these.

Also on offer is a MEGA 2KG pack of Chicken Breast Fillets (£7.99). Feed the whole family, meal-prep, or freeze for later, this bigger and better value pack will save you time and money on your cooking. Grab yours from your local Aldi, where you'll find meaty packs, with ‘paltry’ prices.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

9
Jan

STEP INTO THE NEW YEAR WITH ALDI’S VEGAN TRAINERS

Shoppers can save over £200 on Aldi’s Vegan Trainers against similar products
Aldi’s brand-new Vegan Trainers are Vegan Society approved

Veganuary is becoming more popular each year, with more than 250,000 people pledging to take part in 2019[1] and this number is set to increase in 2020. This year, Aldi is making it easier for consumers to adopt a Vegan lifestyle with the release of its brand-new Vegan Trainers (£12.99), as part of its January Fitness range.

Approved by the Vegan Society, the on-trend trainers are available in white with two designs - green heel or red stripe. Better yet, these stylish trainers will save shoppers a whopping 94.47% on similar products, meaning customers can go vegan and save money at the same time! See how shoppers can save below:

ALDI	VEJA

Aldi Ladies Vegan Trainers	Veja V-10 Trainers[1]
£12.99	£115
Total savings: £102.01 (88.7%)

ALDI	STELLA McCARTNEY

Aldi Ladies Vegan Trainers	Stella McCartney Adidas Stan Smith[2]
£12.99	£235
Total savings: £222.01 (94.47%)

Aldi’s Vegan Trainers will hit stores 2^nd January, but wannabe Eco Warriors will need to run to their local store quickly as with all Specialbuys once they’re gone, they’re gone!
- ENDS –

Notes to editors:
Aldi is Britain’s fifth largest supermarket with over 860 stores and 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 1^st December 2019, Aldi grew sales by 6.2% and achieved an 8% share of the UK grocery market (Kantar Worldpanel data). By 2025, Aldi will operate over 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. The Grocer’s weekly price comparison of 33 supermarket products found that a weekly shop at Aldi was 10.8% cheaper than its nearest competitor (The Grocer – 14^th June)
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.10 nationally and £10.55 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

[1] https://www.office.co.uk/view/product/office_catalog/2,20/3278513447

[2] https://www.stellamccartney.com/gb/stella-mccartney/sneakers_cod11822411wn.html#dept=main_shoes

[1] https://www.theguardian.com/lifeandstyle/2018/dec/31/year-of-the-vegan-record-numbers-sign-up-for-veganuary

9
Jan

ALDI IS ROOTING FOR SHOPPERS THIS VEGANUARY

As the nation continues to embrace the greener things in life, Aldi’s wide range of vegan-friendly wine options prove shoppers don’t need to compromise on quality. This Veganuary is set to see a record-breaking level of participation across the country[1].
Aldi has great value tipples for everyone - from eco-friendly Prosecco, to award-winning reds, crisp whites and smooth rosés, starting from just £3.89.
Aldi’s full vegan wine range is available in store and online here https://www.aldi.co.uk/special-diets/vegan.

Sparkling Wine:

Organic Prosecco (£7.99, 75cl)
Available in stores and online now
This fantastic eco-friendly Prosecco is not only suitable for vegans but is also carefully produced in line with strict guidelines which prevents the use of no pesticides or herbicides – perfect for those looking for those looking for a more organic diet. It has fresh pear and green apple flavours, with notes of acacia flowers and honeycomb. Pair with light starters or serve as a superb aperitif.

Exquisite Cremant du Jura (£7.99, 75cl)
Available in stores and online now
Made from 100% Chardonnay this delightfully crisp and elegantly bubbly wine has stimulating fresh citrus notes and a lovely length.

Veuve Monsigny Champagne Brut NV (£12.49, 75cl)
Available in stores and online now
A bestseller and highly acclaimed award-winner from the small, consistently excellent Champagne house Philizot & Fils. This blend of Chardonnay, Pinot Noir and Pinot Meunier has been aged in cellars to enhance its complexity, elegance and length.

White Wine:

Exquisite Collection Estate Bottled Pinot Grigio (£5.49 ,75cl)
Available in stores and online now
A straw yellow coloured wine, with coppery reflections and a fruity taste that develops an appealing ripeness over time. The taste is a velvety and harmonic and pairs exceptionally well with appetisers, entrées and fish courses.

Cambalala South African Chenin Blanc (£3.89, 75cl)
Available in stores and online now
From vineyards in the Western Cape of South Africa, this refreshing Chenin Blanc combines ripe tropical fruits with zesty lime, melon and crisp green apple.

Cambalala South African Sauvignon Blanc (£3.89, 75cl)
Available in stores and online now
Rich, vibrant, crisp and dry, this wine exudes classic characteristics, with grass and gooseberry aromas giving way to ripe tropical and citrus fruits.

Red Wine:

Exquisite Argentinian Malbec (£5.99, 75cl)
Available in stores and online now
This bright and intense ruby-red Malbec with youthful purple tints and aromas of fresh fruits is the jewel in the crown of the high-altitude Argentinian vineyard plots.

Toro Loco Organic Red (£4.99, 75cl)
Available in stores and online now
Aldi’s Decanter Bronze award-winning Toro Loco is an earthy red wine that’s bursting with life. Fresh and juicy, this organically certified wine is a perfect partner to pasta and burgers – and it’s great on its own too!

Iron Horse Barossa Shiraz (£5.99 ,75cl)
Available in stores and online now
A smooth, supple wine with flavours of powerful dark fruit, creamy chocolate and cracked pepper. It's the ideal partner for a full-flavoured red meat dish.

Rosé Wine:

Exquisite Argentinian Malbec Rosé (£5.99 ,75cl)
Available in stores and online now
Full-flavoured and fruity, this is a beautifully bright and intense rosé that reflects the purity of the Andes Mountains. Strawberries are joined by red cherry and white fruits to give a premium food friendly rosé, which is also delicious enjoyed on its own.

Exquisite Collection Sud De France Rosé (£5.99 ,75cl)
Available in stores and online now
Made by Jean-Claude Mas - one of the most highly regarded winemakers in the Languedoc, this Rosé has beautiful cherry and strawberry aromas, with clean and elegant red-fruit and citrus flavours. It has a piercing fruit richness which makes it delightful on its own, or with light fish or salad dishes.

-ENDS-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

*Scottish customers are not able to buy products that fall below the MUP. Any orders placed to Scottish addresses which do not meet the requirements of MUP will be refunded.

[1] The number of vegans in Great Britain quadrupled between 2014 and 2019. In 2019 there were 600,000 vegans, or 1.16% of the population – The Vegan Society (2019)

2
Jan

ALDI RAMPS UP PLANT-BASED MENU THIS VEGANUARY

With a staggering 3.5 million people* expected to take part in 2020, Veganuary is growing each year, and so is supermarket Aldi’s vegan offering. With an array of new product launches set to hit stores in the New Year, Aldi will have what you need to swap your regular favourites for a plant-based start to 2020.

The new Loma Linda Fishless Tuno - yes, you read that correctly…fishless Tuno, will make the swap to going vegan a lot easier. Made using plant-based ingredients such as soy protein and seaweed powder, this surprisingly fishy, fish-less tuno is available in classic Tuno Mayonnaise or Tuno Spring Water. And, with only 0.7g of saturated fat per 100g, it makes the perfect fuss-free healthy swap and tastes just as good as the real thing. On sale as a Specialbuy from 2^nd January for £1.09 (each).

Vegan sausage rolls were all the rage last year and things are about to get even more interesting with Aldi’s new Plant Menu Vegan Sausage Roll (99p each). Available in two tasty flavours – No Pork or BBQ Jackfruit, these meat-free sausage rolls don’t compromise on taste, texture OR satisfaction, it’s so hard to believe they’re not meat. Available in store from 2^nd January as a Specialbuy.

For a hassle-free, vegan option on-the-go, Aldi’s Limited Edition Eat & Go Korean BBQ Style Chick’n Sandwich (£1.69) will be available to buy from 2^nd January. Swap your usual for this succulent sandwich filled with chicken style pieces, smothered in a Korean style BBQ sauce and topped with pink pickled onions, vegan mayonnaise and spinach, all culminating in a Korean flavour sensation.

Alternatively, for a different spice combination, the Eat & Go Vegan Onion Bhaji with Sweet Potato & Cauliflower Wrap (£1.79) is packed with onion bhaji, spiced cauliflower and sweet potato purée, pickled red cabbage, mango and apricot chutney and spinach, all parcelled up in a spiced tortilla wrap. Available to buy from 02 January.

The Inspired Cuisine Vegan Ready Meals (£2.49, 380g) allow you to enjoy your staple comfort foods, whilst also getting a daily dose of goodness. Available in Mushroom Bolognese and Three Bean Chilli, you’ll love the meat-free take on these winter classics.

Back by popular demand and returning to Aldi’s frozen range this year are the Plant Menu Vegan Ready Meals (£1.99, 400g). Available in Smoky BBQ Jackfruit, Red Pepper & Mango Curry and Yellow Thai Curry for whatever your tastebuds fancy, these frozen favourites are both healthy and low-fuss. Available in-store until March.

The Plant Menu Vegan Pizza (£1.75) is the perfect plant-based alternative to the nation’s favourite fast food offering. There’s an exciting pizza topping for everyone on offer; choose from BBQ Jackfruit, Spicy Cauliflower or ‘Bacon’ & Mushroom. Meat-free but certainly not flavour-free: why not make the swap and try a plant-based twist on the Italian classic this Veganuary? Available in-store from 31^st December until March.

The Plant Menu Vegan Rosemary & Onion Sausages (£0.99, 300g) are meat-free sausages that resemble the real-deal in both shape, size and taste. Bursting with flavour, they’re the ideal swap for Britain’s breakfast staple. Available to buy from 30^th December until March.

Also joining the range are Aldi’s Specially Selected Vegan Parcels (£2.99 for 2), hand-made crispy vegan pastry parcels, golden on the outside and packed full of delicious roasted vegetables, herbs and spices on the inside. Available in BBQ Jackfruit and Spicy Firecracker Vegetable for the more adventurous eater, these parcels are the perfect snack or party accompaniment. Available instore from January.

For a plant-based offering to satisfy your sweet tooth, the Leone Vegan Choc Stick (£1.49, pack of 3) is available in the creamy flavours of both classic and almond, allowing you to enjoy your must-have indulgence without any of the guilt.

ENDS

Notes to Editor

*Stats based on the Worldwide Veganuary campaign predictions for 2020: https://uk.veganuary.com

Contact

For more information, contact the Aldi Consumer Press Office on:
T: 02076936999 or E: aldi@welcometofrank.com

19
Dec

THESE PET LOOKALIKES ARE REBARKABLE!

Aldi brings back matching pet Christmas jumpers for the whole family
Over half of owners are said to look like their pets
Nearly a quarter of all dogs and cats in the UK now have their own social media page

Over the past three weeks, Aldi has scoured the country for the best ‘Peta-likes’ with owners sharing their proudest photos on social media – take a look at Aldi’s photo gallery of some of the best >here.
The pet-alikes search coincides with Aldi celebrating the pet obsessed nation’s love for furry companions with the return of its matching pet Christmas jumpers, as part of the supermarket’s Novelty Christmas range.

It’s widely known that many pet owners share an uncanny resemblance with their pets, as proven by the study undertaken by University of California based psychologist, Michael Roy who highlighted that nearly 64% of all owners will subconsciously choose a four-legged friend that looks like them^{^[1]}.

It doesn’t stop there! Social ‘petworking’ has well and truly taken the world by storm with over a third (35%) of pets now featuring heavily on their owners’ channels, and nearly a quarter of all dogs and cats in the UK now even having their own social media page. The nation’s love for animals only seems to be increasing as owners have gone to great extents to ‘twin’ with their furry companions by wearing matching outfits, and even opting for similar hairstyles.

Aldi’s Novelty Christmas range is available in stores and online now, shoppers can kit out the entire family in Christmas jumpers – pets included – for under £30 but they’ll have to be quick, as with all Specialbuys, once they’re gone, they’re gone!

-Ends-

For further information, images or to request a sample, please contact the Aldi Specialbuys team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

*Scottish customers are not able to buy products that fall below the MUP. Any orders placed to Scottish addresses which do not meet the requirements of MUP will be refunded.

[1] Roy, M. and Christenfeld, N. (2004). Do Dogs Resemble Their Owners?. Psychological Science, 15(5), pp.361-363.

19
Dec

ALDI’S FESTIVE TIPPLE DEALS ARE SNOW JOKE

La Gioiosa Collezione Oro Prosecco reduced to £6.99
Chilean Quisco range available for under £5
1 litre spirits at only £12.99
Shoppers can save up to £5 on award-winning spirits

Aldi is gearing up for sparkling sales in its wine and spirits aisle as shoppers stock up on great-value tipples ahead of the bumper Christmas week. From Friday 20^th December, the supermarket is offering shoppers fantastic deals across its award-winning wine and spirits range including a selection of its classic 1 litre spirits for just £12.99. The multi-medal winning Greyson’s London Dry Gin (£12.99), Tamova Triple Distilled Vodka (£12.99) and Highland Earl Scotch Whisky (£13.99), are perfect for all the season’s festivities (price correct as of now).

And that’s not all, shoppers looking to completely restock the drinks cabinet before the party starts can pick up a bottle of Aldi’s zesty La Gioiosa Collezione Oro Prosecco, reduced from £8.99 to just £6.99 to serve as the perfect aperitif.

For those looking to please the in-laws on the big day, look no further than Aldi who has you covered for those red, white AND rosé drinkers! The Chilean Quisco range caters for all with its Quisco Carmenere, Quisco Chardonnay and Quisco Malbec Rosé all for £3.99 (price correct as of 20^th December).
Last but certainly not least, whilst many may enjoy a sip of mulled wine, why not opt for something sweeter and try a rum hot chocolate with Aldi’s Crossbones Golden Rum, reduced from £14.99 to £11.99. Aldi’s festive Spiced Apple & Winter Berry Gin, is now £14.99 down from £19.99 also offers the perfect sweet and lighter alternative to a stodgy Christmas pudding (price correct as of 20^th December).

-ENDS-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

*Scottish customers are not able to buy products that fall below the MUP. Any orders placed to Scottish addresses which do not meet the requirements of MUP will be refunded.

19
Dec

MAKE ROOM FOR ALDI’S SCRUMPTIOUS CHRISTMAS SIDES

It may seem like the main course is the star of the Christmas table, but that’s about to change thanks to supermarket Aldi’s huge range of delicious and innovative side dishes. From Loaded Yorkshire Puddings to Honey & Mustard Parsnips, when it comes to sides and trimmings this Christmas, Aldi has everything you’ll ever need and they’re in store now!

NEW for 2019, the Loaded Yorkshire Puddings (£2.99, 396g) created exclusively for supermarket Aldi. These individual mini Yorkshire puddings, topped with a British pork, sage & onion stuffing ball and finished with a pig in blanket is Christmas dinner in just one mouthful!

They are perfect as a Christmas side dish or canape and are sure to ‘wow’ your guests. What’s more, the Loaded Yorkshire Puddings are Red Tractor approved, so you can rest easy knowing you and your dinner guests are getting the best quality meat, but at the everyday amazing Aldi prices we all love.

For another stuffing treat and also Red Tractor approved, try Aldi’s Specially Selected Stuffing Baubles with Barber’s Cheddar Cheese & Chutney or Caramelised Onion (£2.49, 300g). These bitesize mouthfuls are made with British pork and blended with a choice of either traditional Barber’s Cheddar Cheese & Chutney or a sweet sensation of caramelised onion.

Enjoy a luxurious twist on a festive favourite with Aldi’s Specially Selected Truffled Cauliflower Cheese (£2.19, 450g). Tender cauliflower florets in a rich and creamy Wyke Farm cheddar cheese sauce and hand garnished with crispy, golden breadcrumbs and Taw Valley mature cheddar - this side is a perfect addition for a cheese lover.

For a fresh and zesty addition, add Aldi’s Specially Selected Red Cabbage (£1.99, 500g) to your Christmas table. It’s made with British red cabbage and braised in red wine vinegar and sweet Christmassy spices - finish at home by adding orange rind for a sharp colour and a zingy taste.

Brussel Sprouts are notorious for splitting the nation, but Aldi’s Specially Selected Brussels Sprout Gratin (£2.19, 450g) is guaranteed to convert even the most skeptical sprout nay-sayer. Made with a rich cheddar cheese sauce infused with mascarpone, its hand garnished with ciabatta and pesto breadcrumbs and topped with chestnut pieces. This side is a Christmas dinner must have.

Another Christmas table staple with a twist, Aldi’s Specially Selected Honey and Mustard Roast Parsnips (£1.99, 600g) are made with a blend of Wholegrain, Dijon and English Mustard with Blossom Honey - ensuring the perfect sticky and sweet finish. What’s more, prepared for your convenience, these come in a ready to cook tray to ensure perfectly roasted parsnips.

Also available in a ready to cook tray are Aldi’s Specially Selected Roast Potatoes with Goose Fat (£1.65, 800g), which emerge from the oven as the perfect roast potatoes. These British Golden Maris Piper potatoes are beautifully crispy on the outside and fluffy on the inside, and finished with a nice meaty hint thanks to the premium goose fat they’re cooked in.

Pair your sides with a selection of sauces such as Aldi’s Specially Selected Fresh Bread Sauce (£1.39, 300g) which is enriched with butter and double cream, and delicately flavoured with nutmeg.

Why not try the Specially Selected Cranberry Sauce Port & Cinnamon (£1.39, 300g) this year instead of the traditional cranberry sauce? The delicious aroma of port flavoured with cinnamon spices provides a good balance of sweetness and tartness, while the bitter taste of the ruby-coloured cranberries add a slight sharpness to it.

So what are you waiting for? Get down to supermarket Aldi to explore these delicious dishes now.

-ENDS-

19
Dec

LET THE FESTIVITIES BEGIN WITH ALDI’S CHRISTMAS ROAST SELECTION

There’s nothing quite like a roast over the festive period and at Aldi there is something for every taste this year, from the new Specially Selected Three Fish Roast to the classic Specially Selected Beef Wellington. These exceptional tasting mains can be enjoyed throughout the season and they’re all available at Aldi’s amazing quality and price.

Brand new for 2019, is the new Specially Selected Three Fish Roast (£5.99). A lighter and fresher alternative to meat, it combines responsibly sourced salmon, cod and smoked haddock in a Taw Valley cheddar cheese, Chardonnay and spring onion sauce. It’s topped with a golden potato rosti. In stores now.

Aldi’s Specially Selected British Beef Rib Joint with Salt & Pepper Seasoning (£12.99 per kg) is a beautiful joint fit to take centrestage at the Christmas table. This succulent French trimmed British beef is seasoned with sea salt and black pepper to maximise its remarkable flavour. On sale from 21 December.

If a rib joint isn’t what you were looking for, there is the British Beef Roasting Joint (£4.95 per kg), the Specially Selected 30 Day Matured Rump Joint (£8.99 per kg) or the Specially Selected 30 Day Matured Sirloin Joint (£11.99 per kg) also on offer. Whichever you choose to feast on, you can trust they will be all be succulently soft and juicy. In store 19^th December.

For a true British classic, choose the Specially Selected Beef Wellington (£19.99, 1kg).
The tender British beef fillet is hand-wrapped in a light, golden puff pastry and stuffed with a rich mushroom, shallot and Madeira duxelle. This wonderfully tasty wellington serves 4. On sale from 19^th December.

Aldi’s Whole Leg of Lamb (£5.49 per kg) is tender, tasty and 100% British! A great alternative to Christmas turkey. On sale from 19^th December.

The fire isn’t the only thing that will be crackling this Christmas with Aldi’s British Pork Leg Joint. This tender pork leg is roasted to perfection for a fantastic crispy crackling shell. In store from 19^th December.

If you’re looking for an alternative to turkey, you will love Aldi’s Specially Selected Easy Carve Stuffed Duck (£13.99, 1.4kg). This award-winning British duck is part deboned for easy carving and stuffed with a blend of gluten free pork and clementine stuffing. For extra zest, it’s topped with a sweet orange glaze and a candied orange slice. Comes ready to roast in a foil tray. In stores, 19^th December.

Aldi’s Specially Selected British Free Range Whole Goose (£7.49 per kg) is another great alternative to traditional turkey. This traditional British Free Range
Whole Goose is reared on trusted farms in the English countryside and includes giblets for a festive gravy. On sale from 19^th December.

There’s a roast for everyone, including the vegetarians around the table with Aldi’s Specially Selected Nut Roast (£2.99, 2x195g), available in two mouthwatering flavours. The Root Vegetable & Camembert Roast is made with perfectly roasted root vegetables in a deliciously rich melt-in-the-middle French camembert cheese center. Or you could try the brand-new Broccoli, Cauliflower & Cheddar Roast – providing a scrumptious blend of wonderfully roasted cauliflower and broccoli with oozing cheddar cheese sauce. These roasts will have meat lovers everywhere ready to swap their Turkey for a nut roast. In stores now.

Aldi has an alternative meat for everyone this Christmas! Head to a supermarket near you to pick from Aldi’s delicious range of fresh cuts and joints.

-ENDS-

17
Dec

ALDI ANNOUNCES ITS CHEAPEST EVER CHRISTMAS TURKEY

As an early Christmas present to the nation, Aldi is pleased to announce it has slashed prices even lower on this week's Christmas Super 6 fruit & veg, and Christmas Turkeys.

In a move that will see Aldi's fresh turkey crowned the cheapest in Britain this Christmas, Fresh Whole Turkeys have been further reduced from £2.95 per kg to just £2.89 per kg – the cheapest they've ever been sold at Aldi stores in the UK.

Aldi has also announced further reductions on this week's Amazing Super 6 festive fruit & veg selection, which will now be available from just 15p, down from 19p.

This week's Super 6 includes:

Potatoes (2kg)
Carrots (1kg)
Parsnips (500g)
Brussel Sprouts (500g)
Red Cabbage (Each)
Swede (Each)

5
Dec

PINK TO MAKE SHOPPERS WINK - ALDI LAUNCHES OWN BRAND PINK GIN

Aldi launches Greyson’s Premium Pink Gin
Supermarket Aldi increases gin range to cater to demand as pink gin sales double1

No need to gin and bear those higher prices, Aldi is launching its own brand pink gin (Greyson’s Premium Pink Gin) in stores now. Retailing for just £12.99, the brand-new tipple is offering shoppers an absolute bar-GIN on the popular spirit.
Showing no signs of slowing down, popular flavoured varieties such as pink gin have been key drivers of the gin boom, with a whopping 5.1m Brits choosing this GIN-uinely delicious spirit as their preferred tipple. [1]
Arriving just in time for the festivities to be-GIN, Greyson’s Premium Pink Gin depicts an elegantly smooth and sweet taste once sipped and the flavour is best described as having fresh raspberry and strawberry flavours, followed by juniper and subtle blackberry notes. Pink gin is not only chosen for it’s typically fruity flavour, this coloured variety is perfect for the ‘gram, carrying savvy snappers straight through to GIN-uary and beyond!
From premium wines to flavoured liqueurs, Aldi strives to tickle every taste bud customers could imagine and has been busy replenishing its shelves in the run up to the party season. Fear not if gin isn’t your spirit of choice, why not try Aldi’s Infusionist Fig, Honey & Cinnamon Rum Liqueur (£9.99), which was recently awarded a coveted ‘Masters’ medal at this year’s Spirits Business Liqueur Masters.
Aldi Greyson’s Premium Pink Gin priced at £12.99 is available in stores nationwide now.

[1] https://www.thedrinksbusiness.com/2019/07/gin-boom-still-sees-no-signs-of-slowing-as-pink-gin-sales-more-than-double/

5
Dec

INDULGE THIS WINTER WITH ALDI’S CARAMEL AND HAZELNUT RUM LIQUEUR

Aldi’s new liqueur tastes exactly like a Toffee Nut Latte!
This delicious new spirit is only £9.99

This is one nut to be missed! Aldi’s new Caramel and Hazelnut Rum Liqueur (£9.99 70cl) will make you the toast of the town this festive season with its crowd-pleasing flavours - perfect for those looking for their toffee nut latte fix with more of a kick.

This luxurious liqueur has a sweet nutty aroma, with a hazelnut flavour taking centre stage on the palate, followed by hints of rich caramel flavours – reminiscent of a buttery toffee nut latte. Embrace the indulgence by adding the Caramel and Hazelnut Liqueur to a festive rum cocktail or simply serve neat with ice for a decadent Christmas tipple.
If Aldi’s Caramel and Hazelnut liqueur has you eager for more, then why not try some of the other festive liqueurs from The Infusionist range? These include the delectable Chocolate & Orange Rum Liqueur (£9.99), which perfectly balances the rich flavours of chocolate with citrus notes of orange, and the fiery Gunpowder Whiskey Liqueur (£9.99), which has a delicious balance of gunpowder tea flavour and aged whiskey, which is sure to tickle your taste buds and get you in the festive spirit.

Unsure how to serve these luxurious Christmas spirits? Well look no further as Aldi has a selection of delicious cocktail recipes that with a quick shake will transform you into the ultimate Christmas host.

Caramel Frost

Ingredients:
-50ml The Infusionist Caramel & Hazelnut Rum Liqueur
-25ml semi skimmed milk
-25ml double cream
-2 sprays/drops of Aldi’s Moroccan Almond Extract
- Moser Roth Luxury Dark Chocolate

Method:

Add all ingredients to a shaker with cubed ice
Shake until the outside of the cocktail shaker turns cold
Strain into a chilled coupette (or martini glass)
Garnish with grated Aldi’s Moser Roth Luxury Dark Chocolate shavings

Gunpowder Crackle

Ingredients:
-50ml Glen Marnoch Single Malt Islay Scotch Whisky
-10ml Gunpowder Whisky Liqueur
-10ml lemon juice
-20ml cloudy apple juice
-1 teaspoon of Aldi’s Specially Selected Sweet Rhubarb and Ginger Preserve or stem ginger in sugar syrup

Method:

Add all ingredients to a shaker with cubed ice
Shake until the outside of the cocktail shaker turns cold
Strain over fresh cubed ice into a short glass
Garnish with a twist of orange peel and a slice of fresh apple to serve

5
Dec

HOST A MAGICAL CHRISTMAS DINNER WITH ALDI

Aldi is giving Christmas Day hosts one less thing to stress about this year with its Host Christmas Dinner range, available in stores from 12^th December while stocks last and to pre-order online from 8^th December. The range includes everything needed to create a stylish Christmas spread with top quality products from sparkling tablecloths and slow cookers, to floral centrepieces, and glasses for bubbly. Plus, at such affordable prices, shoppers will still have enough left over to buy that extra gift for someone special!
Cook up an even bigger feast than last year with the help of Aldi’s Triple Slow Cooker (£39.99) and Single Induction Hob (£29.99). Perfect for creating extra cooking space, these products will ensure that not a single sprout is missed! Serve up festive nibbles in the Star Dip Bowls (£5.99) to keep guests happy while the turkey roasts in Aldi’s affordable Roasting Pan (£9.99), or opt for the stylish Cast Iron Set (£54.99), featuring a roasting dish, a casserole dish and a shallow casserole dish in Red or Grey – available exclusively online.

Add the final touches and bring some festive flare to the table setting with Aldi. The Sparkle Table Cloth (£8.99) is available in a choice of Red, Emerald, Gold and Silver to suit any Christmas aesthetic, and match with the Sparkle Table Runner and 4pk Napkins (both £4.99). Pair with Aldi’s 12 Piece Dinner Set (£19.99) and 16 Piece Premium Cutlery (£12.99) to make sure everyone has what they need to dig in.
When the wait is over, ensure guests know where they’re sitting with Aldi’s Place Card Holders (£2.99), available in an array of designs, and get the fizz flowing into Premium Glasses (£4.99 for a pack of 2). Tie the whole look together with the festive Christmas Floral Centrepiece (£8.99).

The Christmas turkey can take centre stage on Aldi’s Meat Carving Board (£14.99), featuring wooden spikes to keep food in place and handy drip channels to make sure all the juices are saved for gravy! Serve up all the trimmings on the Assorted Ceramic Platters (£7.99).
There’s always room for dessert and Aldi’s range includes Trifle Dishes (£14.99), the Glass Cake Stand (£12.99) and the Natural Wood Serve Board (£7.99) perfect for the cheese-lover and ensuring that puddings are served in style.
Aldi’s Host Christmas Dinner range is available in stores 12^th December and available to pre-order online from 8^th December while stocks last. The full range can be found below:
Available online only:

Product	Cost
CAST IRON SET	£54.99

Available in stores and online:

Product	Cost
TRIPLE SLOW COOKER	39.99
SINGLE INDUCTION HOB	29.99
BUFFET SERVER	29.99
FOOD STEAMER	19.99
12PC DINNER SET	19.99
Cutlery Set 24pc	14.99
MEAT CARVING BOARD	14.99
TRIFLE DISHES	14.99
ELECTRIC PLATE WARMER	14.99
16PC PREMIUM CUTLERY	12.99
LARGE MARBLE EFFECT PANS	12.99
GLASS CAKE STAND	12.99
MEDIUM MARBLE EFFECT PANS	9.99
ROASTING PAN	9.99
HOST CHRISTMAS 6PK GLASSES	9.99
PLACEMAT & COASTERS	9.99
SPARKLE TABLECLOTH	8.99
CHRISTMAS FLORAL CENTREPIECE	8.99
PM: MULTI STORAGE PACK	8.99
ASSORTED CERAMIC PLATTERS	7.99
NATURAL WOOD SERVEBOARD	7.99
CERAMIC HOST SERVEWARE	7.99
SMALL MARBLE EFFECT PANS	7.99
SALT AND PEPPER MILL ELECTRIC	6.99
DIVIDED SERVING DISH	6.99
THERMAL GRAVY BOAT	5.99
STAR DIP BOWLS	5.99
2PK PREMIUM GLASSES	4.99
NOVELTY TABLE ACCESSORIES	4.99
SPARKLE TABLE RUNNER/ 4PK NAPKINS	4.99
OVEN DISH ASSORTMENT	4.99
COMPLEMENTARY FLATWARE SET	3.99
WORK TOP SAVER	3.99
TERRY TEA TOWELS 5PK	3.69
KILNER STORAGE JARS	3.49
ICE CUBE TRAYS	2.99
PLACECARD HOLDERS	2.99
DRINKSWARE ACCESSORIES	2.49
MEASURING JUG 3 PK	1.99

5
Dec

SCENT-SATIONAL LUXURY GIFTS WITHOUT THE HIGH-END PRICE TAG

This Christmas treat your loved one (or yourself) to Aldi’s luxury Hotel Collection candle and diffuser range, which is up to 15 times cheaper¹ than the high-end equivalent. With a brand new iridescent look and even more seasonal scents to choose from, the fragrance glitterati will be lining up to get their hands on these scent-sational new scents….and your purse will be thanking you too.

From iconic candle favourites, such as Lime, Basil & Mandarin to warming winter scents like Bitter Orange, you will find the perfect match for you or your loved one with the Hotel Collection Christmas range.

Back by popular demand and sure to really wow, we have the Hotel Collection Hurricane Candle (£19.99). This magnificent candle will take pride of place in any room. Available in a new fragrance for this year, Bitter Orange or everyone’s favourite, Pomegranate, it has a burn time of 270 hours. It’s a must have gift for the special person in your life. On sale 12^th December.

Gift someone special a gorgeous smelling home this Christmas with the Hotel Collection Votive Candle Gift Set (£7.99). New for 2019, this beautifully boxed candle set comes complete with six scented candles that includes new fragrances such as, Bitter Orange, Peony Blush, Sweet Almond & Macaroon and Rose Noir, as well as Aldi’s iconic scents such as Lime, Basil & Mandarin and Pomegranate. On sale 12^th December.

Embrace winter with the Hotel Collection Candle Gift Set (£8.99). This lovely present will take pride of place in any room over the festive season…and beyond. The set includes three fragrances: Lime, Basil & Mandarin, Pomegranate and Bitter Orange. On sale 12^th December.

The Hotel Collection Candle Centrepiece (£9.99) is returning! Available in Rose Noir and Pomegranate, this candle will create an aroma-filled atmosphere perfect for those long winter nights. With up to 70 hours of burn time this gift will leave your home perfectly fragranced through to the new year. On sale 12^th December.

The perfect gift for somebody that likes a more subtle scent in their home, the Hotel Collection Reed Diffuser Gift Set (£9.99) includes three full sized diffusers. The scents of Lime, Basil & Mandarin, Pomegranate and Bitter Orange will delicately fragrance any room in your home. On sale 12^th December.

Available online and in store, Aldi’s range of gifts are guaranteed to deliver gorgeous aromas and a touch of luxury for less. Make sure you mark the dates in your diary to avoid missing out on these great gifts.

5
Dec

SPREAD THE FESTIVITIES WITH ALDI’S CHRISTMAS PARTY FOOD

If you’re looking for a culinary food journey this Christmas, look no further than supermarket Aldi’s party food range. Whether you’re expecting meat lovers, veggies or vegans, Aldi has something for every taste, with bite after bite of flavour packed goodness.

From vibrant vegan canapes to miniature versions of British classics, your guests will keep going back for more. Aldi’s party food is as easy to prepare as it is to eat – simply pop each product in the oven, with each option taking under 30 minutes to cook.

VEGAN DELIGHTS

NEW for 2019 as part of Aldi’s vegan range, the Specially Selected Dim Sum (£2.99) platter includes Charsui Mushroom and Jackfruit Bao Buns, Massaman Curry Vegetable Shuimai and Five Spiced Jackfruit Dumplings. Available from 12^th December.

Vegan Mini Bites (£1.79): New for 2019, this vegan party food is not to be missed. Each pack contains 10 handmade vegan party platter favourites. Choose from Sweet Chilli Cauliflower & Pumpkin Bites or Jackfruit Spring Rolls for a vegan twist on duck spring rolls. Available from 28^th October.

Vegan Cocktail Sausage Rolls (£0.99): A fun and tasty twist on the classic pork cocktail sausage roll and what’s more they’re new for 2019 and Vegan Society Approved. With 20 in a pack, there’ll be plenty to go around! Available from 28^th October.

Specially Selected Vegetable Tempura Nests (£2.99): Suitable for both vegetarians and vegans, this party addition will be a firm favourite for all. Enjoy a mix of tempura-fried vegetables with a delectable sweet chilli sauce. Available from 12^th December.

Specially Selected Mexican Party Selection (£2.99): New for Christmas 2019, this delicious vegan Mexican inspired party selection includes ten bite sized pieces of party food. Each pack contains four Tortillas filled with mouth-watering BBQ Jackfruit, three Vegetable Tacos and three Crispy Chipotle Tofu Tortilla Cones. These handmade bite sized pieces are perfect for entertaining both vegans and meat eaters alike. Available from 12^th December.

MEATY MOUTHFULS

For the perfect bite-sized version of a British classic, choose Aldi’s Specially Selected Mini Beef Wellingtons (£2.99). Made with melt in the mouth British beef fillet and buttery puff pastry in a rich mushroom and thyme duxelle, how could your guests resist? Add Aldi’s Mini Pies (£2.99) in Chicken & Ham or Steak & Ale for another traditional treat. Available from 12^th December.

Made from quality British beef and pork, your guests will enjoy every cheesy bite of Aldi’s Specially Selected Mini Sliders (£3.49). Choose from 10 Mexican Sliders made with British pork, jalapeño melt and a spicy red
pepper and tomato relish or 10 Cheeseburgers made with British beef, Cheddar melt and smokehouse ketchup. Available from 12^th December.
Another one to keep passing round the party is Aldi’s Specially Selected Chicken Skewers (£3.29). Packing a punch of flavour, choose from eight red Thai skewers served with a sweet chilli dip, or eight Katsu chicken skewers with a Katsu style dip. Available from 12^th December.

SHRIMPLY DELICIOUS

Aldi’s Specially Selected King Prawn Selection (£2.99) is the perfect finger food to serve your guests as they walk in. Bite through the golden, crispy tempura batter to the succulent prawn filling for the ultimate seafood delight. Served with a sweet chilli sauce, the selection includes Tempura Prawns, Sesame Prawn Torpedoes and Green Thai Butterfly Prawns. Available from 12^th December.

SAY CHEESE

Aldi’s Specially Selected Sharing Bread with Camembert (£3.99) is a guaranteed crowd pleaser. The Cranberry, Sage & Onion tear and share bread is ready-to-bake with whole French Camembert in the centre. Could impressing your guests get any easier? Available from 12^th December.

Get ready for more cheesy delights! Aldi’s Specially Selected Soufflette Roulette (£3.49) is a fun party food option that will keep your guests guessing. Made with West Country mature cheddar, each pack includes six cheese & onion and six cheese & chilli souflettes. Available from 12^th December.

5
Dec

THE CRÈME DE LA CRÈME OF CHRISTMAS, FROM ALDI

The time for celebration is upon us, and t’is the season to indulge. With show-stopping starters, delicious main courses and decadent desserts, supermarket Aldi have an exclusive range of the most premium products to adorn your Christmas dinner table. All hand-finished, our Specially Selected Exquisite range are made with great attention to detail and will have your dinner guests singing your praises come Boxing Day.

Specially Selected Exquisite Truffle Gouda (£3.49, 180g): This Dutch specialty cheese, contains real pieces of black truffle providing a luxurious texture that melts in your mouth. Ripened in the traditional green heart of The Netherlands and made by hand, it’s a true delicacy with an exquisite flavour for any cheese enthusiast. On sale from 12^thDecember.

Specially Selected Exquisite Rope Hung 14 Hour Smoked Salmon (£4.99, 200g): A must-have canape at Christmas, this smoked salmon will not disappoint. Traditionally hand-cured with salt and Demerara sugar for 24 hours, it is then rope-hung and gently smoked for a further 14 hours. Trust us, it’s worth the wait. On sale from 19^th December.

Specially Selected Exquisite Hand Plucked, Dry Hung, Free Range Bronze Turkey: This magnificent Chesham Bronze whole turkey is a worthy festive centrepiece. These free-range prized birds reach full maturity while roaming, roosting and foraging in open woodland and are hand-finished, dry-plucked and game-hung for extra succulence and flavour. What’s more, the bird comes with a pop-up timer to ensure it’s cooked to perfection. On sale from 19^th December.

Specially Selected Exquisite Chocolate Bauble (£14.99, 500g): New for 2019, the Exquisite Chocolate Bauble has been crafted using a unique water-cutting technology to create its intricate snowflake design. Made in the UK, the Fairtrade white chocolate is infused with a gingerbread flavour and adorned with a dried fruit and a nut centre. The beautiful centrepiece comes in a box with a selection of filled chocolates to give it that extra ‘wow’ factor. On sale from 5^th December.

Specially Selected Exquisite Cake Selection (£7.99, 740g): Another new edition to our Christmas 2019 range, this beautiful selection is made up of three different mini cakes – Dark Fruit Brandy, Dark Fruit Gin & Clementine, and Light Fruit & Butter. The mini cakes are all hand-decorated by artisanal supplier, The Original Cake Company, who have been making traditional Christmas cakes for Britain’s families since 1972. On sale from 5^th December.

Specially Selected Exquisite Mince Pies (£2.99, 4 pack): A crisp all-butter pastry case, filled with a traditional mincemeat, infused with orange and lemon oils. A subtle floral rose flavour is carried in the sultanas complementing the rich sweetness and botanical flavour of Armagnac brandy. The mince pie is finished with an all-butter pastry star top and crunchy sugar nibs. Finally, a light dusting of glistening gold sparkle make these treats truly special. On sale 5^th December.

Specially Selected Exquisite Vintage Pudding (£12.99, 800g): Matured for over six months, this pudding is bound to spread Christmas joy. Hand-crafted using fresh butter, juicy Californian raisins, sweet Turkish sultanas and plump Vostizza currants, this pudding is packed with fruity flavours. Available in store from 5^th December.

Specially Selected Exquisite Florentines (£4.99, 220g): These hand-dipped Florentines come in a range of gorgeous flavours – Dark Chocolate, Ginger & Hazelnut, Ruby Chocolate & Cranberry and Milk Chocolate & Salted Caramel. Lovingly made by master bakers in the heart of the English countryside, they use only the finest ingredients and are made using family recipes. On sale from 5^th December.

These showstopping products hit shelves from 29^thNovember, with prices starting at just £2.99. Treat your family and friends to true luxury this Christmas, thanks to Aldi.

2
Dec

FEEL THE HEAT WITH ALDI’S SCORPION CHILLI PIGS IN BLANKETS

Tired of having the same traditional pigs in blankets every Christmas? This year Supermarket Aldi is putting a twist on a Christmas classic, giving you that extra bit of fire on your tongue that you didn’t know that you needed.

NEW this Christmas, the hot and fiery Scorpion Chilli Pigs in Blankets (£2.29, 240g) are made EXTRA hot with specially sourced Scorpion Chillis from Trinidad.

What’s even better, they’re Red Tractor approved and made from 100% British Pork, so you can rest easy knowing you and your dinner guests are getting the best quality meat at the everyday amazing prices we all love.

2
Dec

MOVE OVER TURKEY! ALDI LAUNCHES A BRITISH GAMMON RANGE FOR CHRISTMAS

From Maple & Bourbon and Cranberry & Orange Gin infused options to more traditional joints, supermarket Aldi has a huge selection of mouth-watering gammon joints this Christmas to help celebrate the festive cheer.

For those who like it boozy:

Aldi’s Specially Selected Maple & Bourbon Gammon Joint (£8.99, 1.3kg) is offering gammon-loving customers a great sweet and sour option. A chance for the taste buds to be sweetened by maple and tickled by bourbon. On sale from 12^th December.

The NEW Specially Selected Cranberry & Orange Gin Gammon Joint (£9.99, 1.3kg) is the perfect option for G&T lovers. This fruitier, juicier choice of joint is made with 100% British Pork and Red Tractor approved too. On sale from 5^th December.

For flavours that pack a punch:

If you’re after the ultimate thick slice of succulent tender pork to accompany all the trimmings, then look no further. Aldi’s NEW Gammon Joint (£6.99, 1-1.41 kg) comes in two flavours: Orange & Blossom Honey or Muscovado glaze and is perfect for those with a sweet tooth. On sale from 30^th November.

For the traditional:

Aldi’s Specially Selected Wiltshire Crackling Bone in Gammon Joint (£14.99, 2.25kg) is going to make your gammon dreams come true. This extra larger British gammon joint is left on the bone and steeped in a traditional Wiltshire brine to develop the distinctive salty flavour you can taste in every mouthwatering slice. On sale from 19^th December.

Alternatively, try Aldi’s Freshcure British Strung Gammon Joint (£5.49 per kg) for a Christmas classic. This 100% British-sourced gammon joint is traditionally strung to maintain its shape and flavour. On sale from 12^th December.

So, is it time to move over, turkey?

2
Dec

Y’ALL BREADY FOR THIS? ALDI CREATE PREMIUM GINGERBREAD TO TOP OFF CHRISTMAS

Nothing says Christmas quite like a fresh batch of gingerbread, so don’t miss the Gingerbread Dough Kit which will be available in stores from 29^th November. Costing just £1.99, this fun and tasty kit is ready to bake and perfect for adults and children alike. The kit contains a gingerbread dough, icing, Christmas sprinkles and cutter, and makes 14 gingerbread people – enough for all the family!

Short on time? Try the Pre-Built Gingerbread House, which will be available in stores from 14^th November for just £4.99. The house comes complete with sweets to decorate, perfect for a cosy (and tasty) family night in.

2
Dec

DAZZLE YOUR DINNER GUESTS WITH ALDI’S CHRISTMAS DESSERTS

Full to the brim yet have space for something sweet? Well thank goodness, because supermarket Aldi’s range of dazzling desserts are too good to miss. With modern twists on traditional classics, and new things to tickle your fancy - there really is something to suit everyone’s taste. Quick! Pass us a spoon.

Aldi’s Specially Selected Pavlova Stack (£4.99, 430g) elevates the traditional meringue to something so very special. The Raspberry & White Chocolate Stack is filled with raspberry sauce and white chocolate cream and hand-finished with raspberries and white chocolate shavings. The Millionaire’s Stack is made with toffee meringue and filled with caramel cream, sea salt caramel sauce and biscuit crumb. In stores on 28^th October.

Aldi’s Specially Selected Buche (£3.99, 383g) is the perfect Christmas centrepiece. For the chocoholics, choose the rich Belgian Chocolate Mousse with a Salted Caramel Centre, hand-finished with Belgian chocolate and toffee pieces. In need of a bit more zing? Try the Sicilian Lemon Mousse accompanied by a sweet and fruity raspberry compote. It is hand-finished with whole heritage raspberries and flaked pistachios. Hitting shelves on 23^rd September.

This luxurious Belgian Chocolate Mousse will remind you of the satsumas you used to find in your stocking. Sprinkled with edible glitter to give you a true festive feeling, the Specially Selected Chocolate Orange Bombe (£4.99, 415g) conceals layers of sweet orange compote and chocolate cake - cutting into this is like opening a special Christmas gift. Pick this beauty up when it arrives in store on 21^st December. Also available in a Cherry & Chocolate flavour.

For those who prefer things chocolatey, Aldi’s Specially Selected Yule Log (£2.99, 435g) is the perfect choice. Made from luxury hand-rolled chocolate flavoured sponge and covered in a creamy milk chocolate, this Yule Log is one for the true chocolate lovers. Finished with Belgian milk chocolate fudge icing and a sweet dusting of icing sugar, it’s guaranteed you’ll be tempted to seconds! On sale from 5^th of December.

A true classic, the Specially Selected Roulade (£3.49, 420g), is sure to be a hit with the whole family. Available in nutty Toffee & Pecan or Winterberry, both desserts are made with free range British eggs and hand-rolled to ensure your pudding is perfect.

Like taking a walk through a winter forest, the Specially Selected Spiced Winterberry Cheesecake (£3.49, 535g) is topped with a bounty of berries and is hand-finished with edible glitter for an extra festive sparkle. Reserve a spot on your dinner table for this creamy cheesecake – on sale from the 12^th December.

With all of these desserts costing no more than a fiver, you can bring true decadence to your dinner table.

2
Dec

ORANGE THURSDAY IS BACK!

• Last Christmas, over two thirds of the toys were snapped up within just 24 hours

• Over 300,000 Kevin the Carrots begin their journeys to over 850 stores in time for ‘Orange Thursday’, 28th November,

• Aldi warns fans that once they’re gone, they’re gone

The nation’s favourite cuddly carrot is back, and demand is expected to be higher than ever.

More than 2 million Kevin products began their journeys from Aldi’s depots today, including over 300,000 Kevin soft toys, just in time to hit the shelves in stores nationwide on ‘Orange Thursday’, 28th November.

As over two thirds of the range sold-out within just 24 hours last year, the supermarket has increased the number of Kevin the Carrots for Christmas 2019, with 23 Kevin related products arriving in stores and online.

As the UK goes carrot crazy once again, Aldi is warning fans that despite the increased stock, shoppers need to be quick - as with all Specialbuys, once they’re gone, they’re gone!

Carrot fever first swept the nation in 2016 when Kevin made his Aldi screen debut and his popularity has grown from strength to strength ever since.

Julie Ashfield, Managing Director of Buying at Aldi UK comments: “Kevin the Carrot has well and truly rooted himself as a national treasure, with demand for the plush toy range increasing each year. As a result, we have expanded the Kevin the Carrot range, ensuring even more of his fans get a chance to take him home this Christmas.”

The full Kevin the Carrot range will be available to buy in stores from 28th November.

2
Dec

TOAST OF THE TOWN - ALDI’S AWARD-WINNING CHAMPAGNE TAKES THE CROWN

Aldi’s own-label Champagne wins Silver at international drinks competition, alongside Laurent-Perrier which costs nearly four times the price
Bottle ranked alongside famous brands including Lanson and Laurent-Perrier
The win rounds off a highly successful year, with Aldi winning a total of 277 awards in 2019

London, 29^th November 2019 – Supermarket Aldi is making a splash in the world of wine and spirits after winning a whopping total of 277 awards in 2019.
Yesterday saw Aldi’s bestselling Veuve Monsigny Champagne (£12.49) take home a coveted Silver medal at the 2019 Drinks Business Champagne Masters. At the renowned drinks competition judged by Masters of Wine, the Veuve Monsigny was commended for its excellent taste and pop-ular price. It was awarded the same medal as Lanson Black Label and Laurent-Perrier, which costs nearly four times the price of Aldi’s bubbly!
The celebrated Champagne is produced by the world-renowed, Philizot & Fils, who have enjoyed a fantastic relationship with Aldi for over eight years and consistently brings quality Champagne to the shelves of the UK’s “favourite supermarket and wine retailer“[1]. A complex yet elegant blend of Pinot Noir, Pinot Meunier and Chardonnay, the Veuve Monsigny Champagne is carefully aged in cellars for 48 months to form its unique taste, with delectible notes of ripe apples and soft red fruits.

Supermarket Aldi also tickled the taste buds of wine experts this month taking home an astonishing 57 accolades at the 2020 International Wine Challenge (IWC – Tranche 1). Aldi’s premium ran0ge of CLASSIC ICON wines were among the winners. The Artisan Tasmanian Chardonnay (£16.99) and Tasmanian Terra Verde Pinot Noir (£10.99) each scooped the coveted Gold medal, showcasing the amazing quality of the premium collection of wines from the top regions around the world.

[1] Good Housekeeping Food Awards, 2019 - https://www.aldi.co.uk/goodhousekeeping-awards

21
Nov

KEVIN THE CARROT IS BACK IN THE RING AS ALDI WELCOME BIGGEST EVER RANGE

Kevin the Carrot has returned to the small screen this year with two new characters
Aldi’s merchandise range is bigger and better than ever including new Kevin themed pyjamas, festive jumpers and stationery

Roll up, roll up! Kevin the Carrot fans can rejoice as the cuddly root vegetable is back on our screens for another year, this time with a few tricks up his sleeve and new friends, Tiny Tom and Russell Sprout. Kevin and friends will hit Aldi stores nationwide on 28^th November and will be available to pre-order online on 24^th November, as part of the retailer’s biggest and best range yet with 23 Kevin related products! Fans will need to be quick as last year over half of the range sold out within 24 hours as carrot fever swept the nation with #KevinTheCarrot trending in 5^th place on Twitter.

Since his on-screen debut, Kevin has been on all sorts of adventures and this year we see him in a pickle thanks to the cunning Russell Sprout and his gang of Leafy Blinders. Enthusiasts can recreate Kevin’s escapades at home with the latest plush toy range, featuring Ringmaster Kevin and Katie (£3.99 each) and the return of the whole family, Chantenay, Jasper and Baby (£3.99). Shoppers can also get their hands on new fruit and veg on the block Tiny Tom and Russell Sprout (£3.99 each). For an even bigger helping of Kevin, shoppers can also purchase the Giant 1m Tall Kevin, who for the first time will be joined by Giant Katie and an extra special Giant Unicorn, for just £19.99 each.

This year, shoppers will also be able to head online and beat the rush from 24^th November to pre-order two exclusive plush toy bundles. Kevin lovers will have the choice of a classic Kevin, Katie and Kids plush toy bundle for just £11.97 or can add one of Kevin’s new co-stars Tiny Tom, Russell Sprout or Ginger to the mix for £19.95.

Too excited to sleep in the run up to Christmas? Try counting Kevins with the brand new Family Pyjamas (£4.99-£9.99), available in men’s, ladies and children’s sizes so that the whole family can celebrate the return of the nation’s favourite carrot. This year’s range also features a brand new Children’s Christmas Jumper (£7.99) in a festive Kevin design to keep kids cosy this winter.

For the ultimate Kevin fan, Aldi’s new Inflatable Snowglobe (£49.99 online only) is sure to make a statement indoor or outdoors when welcoming guests. The easy to inflate globe includes a snowing effect and LED lights – perfect for getting the attention of the man in the red coat.

Wish friends and family a Merry Carrotmas with a Kevin-themed range of Cards (£1.99), Christmas Wrapping Paper (£1.99), Christmas Crackers (£1.99) and a Gift Mug (£2.99). Carry on the festive fun with the Kevin-themed Aldi Christmas Activity Book (£2.99), perfect for keeping little ones busy over the school holidays.

Spread festive magic with Carrot Christmas Tree Decorations (£2.99 per set) available in Original Kevin & Katie and Original Kids (3 set), Circus Kevin & Katie and Circus Kids (3 set).

Still haven’t got enough of the carrot-fever? Get sorted for work and school with Kevin the Carrot Notebook or Pencil Case (£1.99 each). Make bedtime stories the place to be with Kevin the Carrot Story Book or Sound Book (£2.99 each) and keep the kids entertained for hours on Christmas Day with this Wooden Theatre and Carrot Puppets (£29.99 online only).

Get carrot crafty with Kevin and Family Fabric Fat Quarters (£39.99 online only). With 12 packs per bundle you can choose from Kevin, Family or Ringmaster designs and they are 100% cotton.

Aldi’s Kevin the Carrot range is online from 24^th November and in stores 28^th November, while stocks last. The full range can be found below:

Product	Cost
CHRISTMAS CAMPAIGN INFLATABLE SNOWGLOBE	£49.99
LADIES NOVELTY FAMILY PYJAMA	£9.99
MEN’S NOVELTY FAMILY PYJAMA	£9.99
CHILDREN’S NOVELTY CHRISTMAS JUMPER	£8.99
Plush Kevin the Carrot	£3.99
Plush Katie the Carrot	£3.99
Plush Carrot Kids	£3.99
Tiny Tom/Russell Sprout	£3.99
Christmas Tree Decorations	£2.99
Giant Kevin the Carrot	£19.99
Giant Katie the Carrot	£19.99
Giant Unicorn	£19.99
CHILDREN’S NOVELTY FAMILY PYJAMA	£4.99
ALDI CHRISTMAS BOOK 2019	£2.99
CHRISTMAS TREE DECS	£2.99
GIFT MUG	£2.99
CHRISTMAS CAMPAIGN CRACKERS	£1.99
CHRISTMAS CAMPAIGN CARDS	£1.99
CHRISTMAS CAMPAIGN WRAP	£1.99
CHRISTMAS CAMPAIGN STATIONARY	£1.99

*Each toy plush variant is limited to two per customer.
**Online pre-order available from 24^th November.
***Standard size toys will only be available online as two bundles (not individually) - two per customer.
**** The 23 new products include 3 x online only products.

21
Nov

DIAL UP THE STYLE IN THE KITCHEN THIS CHRISTMAS

Impress guests in the kitchen this Christmas with Aldi’s Premium Kitchen range, which has everything required to take the stress out of hosting a home-cooked feast – with the added benefit of looking extra fabulous – plus there’s plenty of top-quality, stylish kitchen gifts on offer too! The range is available to pre-order online from Sunday 17^th November and in-store from Sunday 24^th November, but shoppers will need to be quick because as with all Specialbuys, once they’re gone, they’re gone!

Aldi’s range of Tri Ply Copper Pans (£12.99 - £34.99) are back and better than before with a host of brand-new additions. Available in large, medium, small and mini sizes – the set includes a variety of styles, from frying pans, saucepans and milk pans, to sauté pans, woks and stock pots. Perfect either as a gift for a real foodie or just a quick and easy way to add a modern touch to the kitchen the Tri Ply Copper pans really are a must-have this Christmas.

Calling all wine enthusiasts! Aldi’s elegant Carafe or Pitcher (£9.99 each), available in gold, copper or silver colourways, will add an air of sophistication to any home. Add some theatre and impress guests this festive season by serving drinks on Aldi’s stylish art-deco Drinks Tray (£14.99), available in rose gold or silver.
Make a statement when celebrating with Aldi’s gorgeous Champagne Bowl (£14.99 online only), available in copper and silver, these show-stoppers are guaranteed to impress. Shoppers can also play it cool with Aldi’s modern Wine Cooler (£129.99 online only) - its slick design and modern style will make a sophisticated addition to kitchens this festive period and beyond.
Enjoy fried foods guilt-free with Aldi’s Airfryer (£39.99), which cooks with little to no oil, so health conscious chefs can create healthier, home-made versions of their favourite fried foods. This innovative contraption will also make a great gift for tech lovers.

Cheese lovers rejoice and prepare for cosy winter nights with Aldi’s Raclette Grill (£19.99) which will transport shoppers to Swiss Alpine lodges without having to leave the comfort of their kitchens. This 3 in 1 Panini, Press, Griddle and Grill (£19.99) is a sandwich lover’s dream, with three easy-to-use settings users can create perfect toasties every time.
For festive hosts short of time, or who just can’t bring themselves to do the cleaning, look no further than Aldi’s Robot Mop (£159.99 online only). For mopping hardwood, tile, and stone, this nifty little household gadget has you covered. No fuss, no mess. Available online only from 21^st November.

Aldi’s Premium Kitchen range is available to pre-order online from Thursday 21^st November and in stores from Sunday 24^th November. The full range, both in store and online can be found below. But shoppers shouldn’t get too comfy, as with all Specialbuys, once they’re gone, they’re gone.

Available online only:

Product	Price
ROBOT MOP	£159.99
WINE COOLER	£129.99
DINING TABLE	£99.99
PARTY SPEAKER	£69.99
SET OF 2 DINING CHAIRS	£49.99

Available in store:

Product	Price
MICROWAVE WITH GRILL	£59.99
AIRFRYER (40/2019)	£39.99
LARGE TRI PLY COPPER PANS	£34.99
STAINLESS STEEL SEPARATOR BIN	£34.99
MEDIUM TRI PLY COPPER PANS	£29.99
OMBRE KETTLE	£22.99
OMBRE 4 SLICE TOASTER	£19.99
SMALL TRI PLY COPPER PANS	£19.99
3 IN 1 PANINI PRESS, GRIDDLE AND GRILL	£19.99
RACLETTE GRILL	£19.99
MILK HEATER/FROTHER	£19.99
CHAMPAGNE BOWL	£14.99
DRINKS TRAY	£14.99
MINI TRI-PLY COPPER PANS	£12.99
BARWARE CARAFE	£9.99
BODUM 2 PACK LATTE GLASSES	£7.99
GIN GLASSES ASSORTMENT	£7.99
PREMIUM TEA TOWELS	£5.99
ECO FOOD STORAGE	£4.99
PREMIUM KITCHEN GADGETS	£3.49
GRIPI SCISSORS	£2.99
FRESH & FREEZE BOXES	£1.99

21
Nov

Hotel room luxury at Aldi prices – just in time for Christmas

Aldi has brought back its luxury White Collection this year, offering shoppers huge potential savings compared to similar products available at The White Company. The elegant range sees the return of beautiful bed linens, duck down duvets and super-soft luxury bath sheets which will be available online from Sunday 17^th November and in stores from Thursday 21st November. Shoppers shouldn’t get too comfy, as with all Specialbuys, once they’re gone, they’re gone!
Add sleek style to bedrooms and living spaces with Aldi’s Velvet Chair (£59.99 - online only) and Bedside Table (£49.99 -online only), the perfect way to organise whilst looking incredibly elegant. Both products are available exclusively online in two colourways.

The cosy collection of high-quality bedding and towels includes 100% crisp cotton sheets and irresistibly soft bedspreads, including the Waffle Duvet Set (from £19.99), that will add a touch of hotel elegance and grandeur to the home just in time for Christmas. Available in a range of sizes, from double to super king (online only), the purse-friendly bedding and accessories range features products to suit every style and spend. With the most expensive item costing under £90, Aldi’s new collection offers unbelievable prices on must-have, stylish items that won’t keep shoppers up at night.

Aldi’s White Collection range is available to pre-order online from Sunday 17^th November and in stores from Thursday 21^st November while stocks last. The full range, both in store and online can be found below.

Available online only:

Product	Price
MEMORY FOAM TOPPER KING	£89.99
MEMORY FOAM TOPPER DOUBLE	£79.99
VELVET CHAIR	£79.99
DUCK FEATHER & DOWN DUVET-SUPER KING	£49.99
BEDSIDE TABLE	£49.99
SUPER KING WAFFLE DUVET SET	£29.99
SUPERKING PLUSH MATTRESS PROTECTOR	£24.99
DUCK FEATHER & DOWN PILLOW PAIR	£14.99
SUPER KING EGYPT/COT DEEP FITTED SHEET	£10.99
KING SIZE PILLOWCASE	£4.99

Available in store:

Product	Price
DUCK FEATHER & DOWN DUVET KING	£39.99
KNITTED POUFFE	£29.99
DUCK FEATHER & DOWN DUVET DOUBLE	£29.99
KING WAFFLE DUVET SET	£24.99
PLUSH MATTRESS PROTECTOR KING	£19.99
DOUBLE WAFFLE DUVET SET	£19.99
DUCK FEATHER & DOWN KING PILLOW PAIR	£19.99
PLUSH MATTRESS PROTECTOR DOUBLE	£14.99
LUXURY CASHMERE FEEL THROW	£12.99
LUXURY AIRTOUCH BATH SHEET	£12.99
KNITTED STORAGE BAG	£11.99
BATH TRAY	£11.99
EGYPTIAN COTTON KING FITTED SHEET	£9.99
WAFFLE/CHUNKY KNIT CUSHION	£8.99
EGYPTIAN COTTON DOUBLE FITTED SHEET	£8.99
SUPPORT PILLOW WITH MEMORY FOAM	£8.99
HOTEL COLLECTION CANDLE	£8.99
LUXURY AIRTOUCH 2PK HAND TOWEL/ BATH TOWEL	£7.99
EASEL PHOTO FRAME	£4.99

21
Nov

UP YOUR DAILY MOISTURISING ROUTINE WITH NEW LACURA SKINCARE

Supermarket Aldi’s Lacura range has some exciting NEW additions to give your festive skincare routine a refresh with the launch of three NEW products, including Lacura Facial Cream, Overnight Repair Concentrate and Lacura’s Pink Clay & Golden Glow Mask giving your skin the boost and glow it deserves. Lacura fans will also be thrilled to hear the sell-out Pink Clay Range is also bringing back it’s Hot Cloth Cleanser & Exfoliating scrub due to popular demand. All products have been dermatologically tested and are suitable for all skin types.

Available to buy online from Sunday 17^th November and in-store from Thursday 21^st November but be quick as with all SpecialBuys, once they’re gone, they’re gone!

Aldi are excited to share NEW Lacura Facial Cream (£4.99) for 24-hour hydration and protection. This lightweight formula contains Tara Seed and Sea Algae providing the skin with optimal moisture for 24 hours leaving it visibly quenched and well-balanced. It’s perfect for protecting the skin from cold and dry temperatures.

If you’re wanting to continue having great moisture even while sleeping, then try NEW Lacura’s Overnight Repair Concentrate (£3.99). This little beauty repairs the appearance of skin overnight with a light and easily absorbable concentrate made with high quality essential oils and botanicals including Rosehip, Jojoba, Hemp and Chia. Use 2-3 drops each evening to help reduce fine lines and regenerate the skin’s moisture giving it a healthier look.

The return of the Pink Clays!
Pink clay has been used for generations as a vital skincare ingredient to reduce inflammation and irritation which causes acne. The miracle ingredient also minimises blackheads and promotes skin elasticity for younger, clearer looking skin. What’s not to love?

Chase the glow with NEW Lacura Pink Clay & Golden Glow Multi-Mask (£6.99). This beauty hero is packed full of wonderful ingredients.

Use the purifying Pink Clay mask formulated with extracts of exotic Australian Kakadu plum and Witch Hazel, designed to help draw out impurities and refine pores, for a clearer and brighter complexion. Use the new brightening Golden Glow Mask formulated with Sodium hyaluronate and extracts of Mangosteen & Pomegranate, designed to help hydrate skin and enhance the skin’s radiance.

Apply both on clean, dry skin leaving the mask to work for 15 minutes. Rinse thoroughly with warm water to reveal tightened pores and a radiant glow.

Every great skincare routine needs a great cleanser to start with. Aldi brings back the sell-out Lacura Pink Clay Hot Cloth Cleanser (£3.99) to do just that. Specially formulated to gently cleanse and exfoliate, reveal a natural healthy-looking complexion with the help of the accompanying exfoliating muslin cloth. With cocoa butter, pink clay, Australian Kakadu Plum and extracts of Bamboo, Macadamia, Mangosteen & Pomegranate, your skin will look as good as it feels.

For a good ol’ scrub try the Lacura Pink Clay Exfoliating Face Scrub (£2.99). This dual action exfoliating face scrub absorbs oil and helps to reduce the look of pores, softening and gently smoothing the skin. Formulated with Pink Clay, Australian Kakadu Plum extract, Jojoba and Castor beads, this returning product promises to refine and mattify your skin so much that you’ll notice a difference in just two weeks.

Did you know? Aldi’s Lacura range is Leaping Bunny certified. One of the few supermarkets across UK and Ireland to guarantee its beauty ranges are not tested on animals, Aldi’s Leaping Bunny certification from Cruelty Free International confirms that no own brand Lacura beauty products are tested on animals.

The only globally recognised certification for cosmetics, personal care and household cleaning products, the Leaping Bunny is awarded when a genuine commitment to no animal testing is demonstrated by a company.

21
Nov

FEAST ON THE FINEST TURKEY THIS CHRISTMAS WITH ALDI

When it comes to the main event, only the best will do. Whether it’s four or fourteen that you will be cooking for, supermarket Aldi has a range of 100% British and Red Tractor assured turkeys that will be the crowning glory to your Christmas Day. Shop them from 19^th December, with prices starting from just £3.95 (per kg)

Hand Finished Chesham Bronze Turkey (4-5.99kg): This magnificent Chesham Bronze whole turkey is worthy of the highest adoration. Reared on a peaceful farm, these free-range prized birds reach full maturity while roaming, roosting and foraging in open woodland and are hand-finished, dry plucked and game hung for extra succulence and flavour. What’s more, the bird comes with a pop-up timer to ensure it’s cooked to perfection. £8.99 per kg.

Specially Selected Roly Poly Turkey (4-5.99kg): Free range, oat-fed, and RSPCA-assured, Aldi’s Roly Poly Turkey is reared in East Anglia in a habitat which simulates their original, wild environment. The result is an extraordinarily tasty, moist and plump turkey. The bird comes with giblets to make the perfect accompanying gravy. £6.29 per kg.

If you’ve only a few mouths to feed, the Specially Selected Free Range Bronze Stuffed Joint is the one for you. New for 2019, this joint comes with a gluten-free pork, chestnut, bacon and thyme stuffing for just £24.99 (1.4kg).

Fresh British Whole Turkey: This delicious and succulent whole turkey comes with giblets to make a flavoursome gravy. Non-basted, it’s perfect for those looking to manage their salt intake or who would rather baste their turkey themselves. Choose from: Small (3-4.49kg) Medium (4.5-5.99kg), Large (6-7.49kg) or Extra Large (7.5-9kg) for £3.95 (per kg)

If you’re sharing Christmas with just a few of your nearest and dearest, then try Aldi’s smaller options:

Specially Selected Turkey Parcel: This large turkey breast parcel is back with a new and improved recipe for 2019. It comes stuffed with a festive outdoor-bred pork, bacon and cranberry stuffing, which also happens to be gluten-free! Finished with rashers of Specially Selected Smoked Streaky Bacon, this main course serves six for just £22.99 (1.45kg).

Specially Selected Free Range Stuffed Turkey Crown (1.5-2.3kg): A very special RSPCA-assured, sustainably-sourced, free range turkey crown; topped with a crispy smoked bacon lattice and stuffed with a festive gluten-free pork, cranberry and apple stuffing. To make things a little easier on the big day, this turkey crown comes ready to roast in the bag. £15.99 per kg.

Specially Selected Free Range Bronze Turkey Crown (2.3kg): This glistening, free-range turkey breast crown comes ready-to-roast from RSPCA-assured bronze turkeys - £12.99 per kg

British Fresh Turkey Crown: This hand-selected fresh turkey crown features succulent white breast meat on the bone for maximum flavour and quality. Choose from three sizes for £6.89 per kg. Small (serves 3-6), Medium (serves 7-10) or Large (serves 11-15).

A showstopping turkey deserves a showstopping sauce. Pick up the Specially Selected Cranberry, Port & Cinnamon Sauce or the Specially Selected Turkey Gravy to complete your meal.

21
Nov

CREATE THE ULTIMATE CHEESE BOARD WITH ALDI THIS CHRISTMAS

Spreads of delicious cheese are a must during Christmas and with supermarket Aldi’s range of amazing value cheeses, preparing your cheese board couldn’t be easier. All available from the 29^th of November and specially paired and selected to satisfy every cheese lovers preference, whether it’s a selection including the classics, cheese with a flavour twist or a Continental selection you’re after, Aldi has it all.

Aldi’s NEW Specially Selected British Selection Pack (585g) includes a range of cheeses to delight everyone. For just £5.99, fill your cheese board with West Country Brie, Belvoir Blue, Red Leicester, Wensleydale with Cranberry & Orange and West Country Cheddar Cheese.

Aldi’s Cheese Sharing Platter (£4.99, 420g) is a selection of Double Gloucester with Onion & Chive, Wensleydale with Cranberries, Isle of Man Mature Cheddar, Isle of Man Red Leicester and Hot Mex Cheddar.

Aldi’s Cheese Selection Pack (£3.79, 430g) is yet another classic selection celebrating Mature Cheddar, Mini French Brie, Long Clawson Blue Stilton, Red Leicester and Wensleydale & Cranberry.

For those who like strong flavoured cheese, Aldi’s British Cheese Pack (£1.99) includes a Cave Aged Cheddar (200g), a Farmhouse Creamy Blue (150g) and a Wensleydale Blue (140g).

As a guaranteed party pleaser, why not dedicate a whole cheeseboard to Aldi’s Brie (£2.49, 500g).

If you fancy unique and festive twists on classic cheeses, why not try Aldi’s Specialty Cheese range which includes four NEW flavours:

For an aromatic Indian twist, impress your guests with Aldi’s Bombay Spice Red Leicester (£1.99, 250g). Made with real mango and chilli chutney, the recipe also contains nigella seeds for a traditional Indian flavour.
For an authentic taste of Christmas, Aldi’s Wensleydale Cranberry & Courvoisier VS Cognac (£1.99, 250g) would be a perfect addition to your cheese spread. The festive cheese is made from Yorkshire Wensleydale, real Courvoisier French cognac, plump raisins, cranberries and candied orange peel.
The Yorkshire Wensleydale and Red Leicester is also available in Rhubarb & Ginger (£1.99, 250g) and Smokey Mexican Chipotle Chilli (£1.99, 250g).

CONTINENTAL CHEESE

Aldi’s Specially Selected Continental Cheese range includes rich cheeses that you would’nt come across every day – making them a special treat for your guests to try. The premium selection includes a German Montagnole Affine (£2.29,100g), which blends the creamy texture of brie with the rich taste of blue cheese, a nutty Spanish Cheese with Rosemary (£2.29,175g), a soft and crumbly Neufchatel (£2.29, 200g) originating from Normandy, and a creamy French Baked Saint-Felicien (£2.29, 150g).

Now what’s a cheeseboard without any crackers? Serve Aldi’s premium cheese with Aldi’s Specially Selected Crackers for Cheese (£1.99) for added crunch to your selection. Available in Spelt & Sourdough, Beetroot Apple & Chilli and Charcoal & Cranberry. Additionally, serve with some fruit to cut through the savoury flavours.

21
Nov

KICK THINGS OFF WITH A BANG WITH ALDI’S CHRISTMAS STARTERS

Set the bar high with your starters with Aldi’s range of festive which includes everything from seafood and pates to veggie and vegan options all at everyday amazing prices… you’ll be spoilt for choice.

For starters that will ‘sea’ your guests satisfied…

Aldi’s premium Specially Selected Salmon Loin Fillet (£3.99, 150g) is carefully cured before being gently smoked over beech wood chips and with no cooking required this ready to eat, tsar grade salmon, is ideal for carving or serving as a traditional canape. Available 19^th December.

Indulge in this exquisitely luxurious starter, the Specially Selected Exquisite Rope Hung 14 Hour Smoked Salmon (£4.99, 200g). Traditional hand cured with salt and Demerara sugar, before being rope hung and gently smoked for 14 hours for a delicious medley of flavours. Available 19th December.

Add a little class to your buffet table with Aldi’s Smoked Salmon Gin Collection (£4.99, 150g). Available in three indulgent gin flavours this salmon is hand cured, gently smoked and marinated in Aldi’s selected Gins (Gin Lane, Blue Topaz and Harrisons). Paired perfectly with Aldi’s Specially Selected Blini’s they’ll swim off the buffet table. Available 19th December.

Impress your dinner guests this Christmas day with Aldi’s Specially Selected King Prawn & Patagonian Scallop Gratin (£3.99, 240g). Sweet scallops and large king prawns topped with a rich Dijon mustard, Parmigiano Reggiano and Monsigny Champagne sauce. Hand-finished with breadcrumbs and chives and served in terracotta ramekins. Available 19^th December.

Or, try the deliciously creamy Specially Selected Scallop Gratin (£3.49, 200g). Available in three flavours, there is something to suit everyone’s tastes. Choose from refreshing Scallop, Pea & Mint, indulgent Scallop with Monsigny Champagne or exotic Scallop, Chorizo & King Prawn. Available in the freezer aisle.

Perfect for the buffet table or as a starter the Specially Selected Cooked Black Tiger Prawns (£3.99, 300g) are the ideal quick and easy dish. Peeled and cooked jumbo black tiger prawns are ready to eat on their own or perfect in a prawn cocktail with a tasty Marie Rose sauce. Available 12^th December.

For miniature meat feasts…

Treat your guests to the perfect festive bite with Aldi’s Specially Selected Mini Cranberry Topped Pork & Pâté Pies (£1.69, 200g). The pork pies include a tasty blend of British pork and pâté encased in crisp hot water pastry, topped with a sweet cranberry and port sauce. Available from 12^th December.

You will find it difficult to resist the luxurious Specially Selected Pate Jars (£2.99). These rich pâtés are available in four delicious flavours: Brussels & Camembert with Cranberry topping, Chicken Liver Parfait, Salmon with Horseradish, or potted Cheddar with Redcurrant Chutney. Available from 12^th December.

For meat free options everyone will love…

For a starter that will please anyone, try the Specially Selected Mushroom Arancini (£2.99, 240g). These delicious “breadcrumb-coated” arancini balls are filled with rice, porcini mushrooms and West Country Farmhouse Cheddar Cheese – you won’t believe they’re gluten free! Available from 12^th December.

The Stuffed Mushrooms (price in store) will satisfy vegetarians and meat eaters alike! These large flat mushrooms have been stuffed with a delicious mix of finely chopped garlic and rich cheese and will leave your guests wanting more. Available in stores now.

The Vegan Mini Bites (£1.79) are new for 2019 and are not to be missed. Each pack contains 10 handmade vegan party platter favourites. Choose from Sweet Chilli Cauliflower & Pumpkin Bites or Jackfruit Spring Rolls for a vegan twist on duck spring rolls. Available from 28^th October.

14
Nov

Calling all F.R.I.E.N.D.S fans… could Aldi’s new gifting range BE more perfect?

Oh. My. Gaaawd! Shoppers will be as shocked as Janice when they find out that for the first time Aldi are launching a F.R.I.E.N.D.S range, just in time for Christmas. Take a trip down memory lane with Aldi’s gifting range that pays homage to one of the most iconic 90s tv series.

Take box-set binges up a notch and treat fans to Aldi’s 90s Friends Pyjama Set for just £8.99. These soft and stylish pyjamas make the perfect present for lovers of the show to relax in over the Christmas break.

Hasn’t been your day, week or year? Make duvet days even cosier with this snug 90s Double Duvet Set (£14.99) in a selection of fun F.R.I.E.N.D.S designs. Pair with Aldi’s matching Cushions (£5.99) with three designs to choose from featuring classic quotes such as ‘They don’t know that we know they know we know’ that fans will love.

Settle in for hours of comedy genius with a steaming cup of coffee with Aldi’s Friends Drinks Assortment available as a Central Perk cappuccino mug, Joey’s favourite one liner ‘How You Doin’ Mug and for drinks on the go, the F.R.I.E.N.D.S Travel Mug. They’re also the perfect stocking filler or secret Santa gift at just £4.99!

But remember, shoppers will have to be quick because as with all Specialbuys, once they’re gone, they’re gone! After all, as Joey says, what’s not to like?!

-Ends-

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Buyer	Product Code	Product Despription	Price
AC	21558	90’s DOUBLE DUVET SET	£14.99
LSt	20133	LADIES 90’s FRIENDS PYJAMA	£8.99
AC	700162	ADULT LICENSED CUSHION	£5.99
RH	20828	FRIENDS DRINKS ASSORTMENT	£4.99

Notes to editors:
Aldi is Britain’s fifth largest supermarket with over 830 stores and 32,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 11th August 2019, Aldi grew sales by 6.2% and achieved an 8.1% share of the UK grocery market (Kantar Worldpanel data). By 2025, Aldi will operate over 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi was crowned ‘Grocer of the Year’ 2018 at the Grocer Gold Awards.
Aldi is the UK’s lowest priced supermarket. The Grocer’s weekly price comparison of 33 supermarket products found that a weekly shop at Aldi was 14% cheaper than its nearest competitor (The Grocer – 7^th March)
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.10 nationally and £10.55 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In 2018, for the fifth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

14
Nov

ALDI BRINGS MAGIC TO STORES WITH DISNEY’S FROZEN 2 RANGE

With the highly anticipated Disney Frozen 2 coming to the big screen this month, Aldi is bringing movie magic to stores nationwide with the launch of its new Frozen 2 range. Film favourites Anna, Elsa, Olaf and the rest of the gang feature in a range of products including toys, bedding, accessories and fancy-dress costumes, with prices starting from just £1.99.

The range will be available to pre-order online from 24^th November and in stores from Sunday 1^stDecember, just in time for Christmas. But shoppers will need to hurry, as with all Specialbuys, once they’re gone, they’re gone!

The range includes Aldi’s Frozen 2 Single Duvet Set (£12.99), Character Pyjamas (£4.99), Character Onesies (£6.99) and matching Slippers (£3.99).

Frozen fans can channel their inner Anna or Elsa with Aldi’s Fancy Dress Costumes (£9.99) and to top off the dressing up fun, kids can throw their own Frozen 2 tea party with the charming 3 Piece Character Set (£4.99).

Ideal for keeping kids entertained during the colder months, parents can pick up an Elsa or Anna Frozen Doll (£18.99) for their little ones to befriend. Alternatively, the Kids Puzzles/Games (£1.99) are sure to keep children amused as they connect the missing pieces to complete the story. Magical stories can also be brought to life with the Stuck-on Stories Book (£6.99) to encourage imaginative play.

For the perfect bedtime companion, children can snuggle up and tell tales of their icy adventures to the Talking Plush (£6.99), available in Anna, Elsa, Sven and Olaf designs.

Other favourites include the Learning Series Book (£6.99) which allows children to draw their favourite characters with a magnetic pen and drawing pad, the Character Drinks Assortment (£3.99) and the Character Backpack (£3.99), so that the magic can continue on the go.

Aldi’s Disney Frozen range is available to purchase online from 24^th November and in stores from Sunday 1^st December, whilst stocks last.

Product Despription	Price
KIDS PUZZLES/GAMES	£1.99
CHILDRENS CHARACTER BACKPACK	£3.99
CHILDREN'S LICENSED DISNEY SLIPPER	£3.99
CHARACTER DRINKS ASSORTMENT	£3.99
CHILDRENS CHARACTER PYJAMAS	£4.99
3PC CHARACTER BREAKFAST SET	£4.99
FROZEN 2 LEARNING SERIES BOOK	£6.99
FROZEN 2 STUCK ON STORIES BOOK	£6.99
CHILDRENS CHARACTER ONESIE	£6.99
FROZEN 2 TALKING PLUSH	£6.99
CHILDRENS LICENSED FANCY DRESS	£9.99
FROZEN SINGLE DUVET	£12.99
FROZEN DOLL	£18.99

-Ends-
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:

020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

14
Nov

EVERYTHING NICE WITHOUT THE PRICE: ALDI’S AMAZING CHRISTMAS GIFTS FOR UNDER £5, £10 & £20

Looking for luxurious gifts to give this Christmas without spending a fortune? Head to supermarket Aldi where you can balance budgets AND generosity with a fantastic range of gifts to suit every budget. With options perfect for a Secret Santa gift, stocking filler or a show stopper for a loved one, you’ll be spoilt for choice.

£5 AND UNDER

Nothing marks the start of the festive season more than a celebratory drink with friends. So what better than a fun and festive gift in the form of a scented candle infused with your favourite tipple? Aldi’s NEW Scented Candles (£3.49), aavailable instore as a Specialbuy from 8^th December, include Prosecco with scents of Pear & Honeysuckle, Espresso Martini with scents of Coffee & Vanilla Bean, and Gin & Tonic with scent of Juniper & Lime. These candles will be sure to raise a smile from someone who loves a festive bev.

Moser Roth Christmas Classics (£4.99) - A beautiful selection of hand-crafted and hand-decorated Belgian Fairtrade Christmas flavoured chocolates. Made in the UK by skilled chocolate makers, these fun chocolates are perfect for gifting at Christmas. Choose from a selection of flavours such as Praline, Orange Caramel, Salted Caramel or Christmas Pudding Truffle, based on an award-winning recipe. Available from 1st November.

Moser Roth Festive Favourites (£4.99) - New for 2019, this Christmassy collection is full of festive flavours like Christmas Mess, Clementine, Mulled Wine, Champagne, Treacle Tart, Christmas Pudding, and family favourite; the Milk Chocolate Reindeer. On sale now.

Christmas gifts no longer need to sit under the tree with Aldi’s Christmas Cosmetic Ornaments (£2.99 each). Doubling up as a gift and decoration, these unique stocking fillers are the perfect present to add a bit of glamour to your festive look. With four products to choose from there is something for everyone, including a mini eyeliner (3.6ml), mini mascara (6g) and two glitzy, glamourous mini lip glosses (2ml) adding a pop of shimmer to a Christmas make-over. Available from 5^th December.

£10 AND UNDER

If you’re trying to impress a trendy friend, colleague or family member who are into their interiors, you can’t go wrong with Aldi’s Terrarium (£7.99 each). Available from the 15^th of December, the stylish black rim glass polygon Terrarium with gold stones is available in Airplant or Succulent.

Gift someone special a gorgeous smelling home this Christmas with the Hotel Collection Votive Candle Gift Set (£7.99). New for 2019, this beautifully boxed candle set comes complete with six scented candles that includes new fragrances such as, Bitter Orange, Peony Blush, Sweet Almond & Macaroon and Rose Noir, as well as Aldi’s iconic scents such as Lime, Basil & Mandarin and Pomegranate. On sale 12^th December.

The first step to any great skincare routine is a thorough but gentle cleanse. Lacura’s Hot Cloth Cleanser Gift Set (£7.99) leaves skin feeling smooth, purified, healthy and refreshed with four exquisite minis tailored to your skins needs. The four minis include: Original Hot Cloth Cleanser (75ml), Pink Clay Hot Cloth Cleanser (75ml), Lacura Vitamin C Hot Cloth Cleanser (75ml) and new for this gift set the Rose Hot Cloth Cleanser (75ml). This gift set will leave skin fresh and glowing through to the new year. Available from 5^th December

If you are stuck on what to buy for the special men in your life Lacura have you covered with four different fragrances to choose from costing just £6.99 each (100ml). Inspired by leading premium scents these fragrances offer a long-lasting and quality scent for a fraction of the high-end price. With something for everyone, the men’s collection includes the Victory Eau De Toilette, Masculine Eau De Toilette, Steel Eau De Toilette and L’Eau Eau De Toilette.
Available from 5^th December.

Supermarket Aldi is bringing back its gorgeous Hotel Collection Candle and Diffuser range, offering scents that will create a relaxing ambience and fill your home with divine fragrances.

The Hotel Collection Candle (700g, £8.99) is the ultimate mood enhancer that relaxes, refreshes and gives your home a welcoming ambiance. Encased in a sophisticated glass jar, this highly fragranced luxury 3-wick candle adds a premium touch to any coffee table, shelf or bedside cabinet.

The Extra-Large Reed Diffuser (400ml, £9.99) contains a high level of fragrance that emanates through the reeds to slowly infuse any space with fragrance. Packaged in an elegantly designed box, it could make a perfect gift for a loved one, or for yourself!

Grey: A graceful scent of tuberose and soft cashmere with a creamy heart of ylang-ylang
Black: An alluring scent of pink pepper, rose, amber and soft leather, entwined with woody notes
White: A scent that blooms with peach and white cyclamen, warmed by a soft base of amber and sweet marzipan

£20 AND UNDER

Moser Roth Giant Nutcracker (£19.99): New this year, this 1kg chocolate nutcracker is sure to make a statement as a gift this Christmas. 50cm high, the hollow nutcracker is made from Fairtrade Moser Roth Belgian milk chocolate and is hand decorated in the UK. Available from 14^th November.

Specially Selected Exquisite Chocolate Bauble (£14.99): New for 2019, the Exquisite Chocolate Bauble has been crafted using a unique water cutting technology to create a striking and intricate snowflake design. Made in the UK, the Fairtrade white chocolate is infused with a gingerbread flavour and adorned with a dried fruit and nut centre. The beautiful centrepiece comes in a box with a selection of filled chocolates to give it an extra ‘wow factor’. Available from 5^th December.

With amazing value gifts for everyone available from supermarket Aldi, spoil your loved ones for less this Christmas!

-ENDS-

14
Nov

FLATTER WITH A FESTIVE PLATTER FROM ALDI THIS CHRISTMAS

This Christmas, supermarket Aldi’s moreish range of cold meats, pies, pâtés and tender cuts of cured meat are designed to impress and easily cater for the dozens at a festive get together. Become the ‘host with the most’ by showcasing these amazing value items including a Bake & Glaze Ham Joint, hand-finished festive pork pies, as well as curated collections of charcuterie and meats. Who doesn’t love a fuss-free Christmas feast?

Let Aldi’s Bake and Glaze Ham Joint (£9.99, 1.2kg) take centre stage. The cooked and cured British ham comes with a choice of sweet festive glazes in zingy Orange Marmalade or rich Honey & Mustard.

Large or miniature, we’ve got pies a plenty! Aldi’s large Hand-Finished Pork Pies (£3.99, 454g) are guaranteed to go down a treat. Made with outdoor bred British pork and filled with festive flavours, it will be impossible not to keep going back for more! Choose from British Pork, Chestnut & Bacon or British Pork, Venison and Duck.

Treat your guests to the perfect festive bite with Aldi’s Mini Cranberry Topped Pork & Pate Pies (£1.69, 200g). The pork pies include a tasty blend of British pork and pate encased in crisp hot water pastry, topped with a sweet cranberry and port sauce.

Perfect for sharing, Aldi’s Pate Cakes (£2.49, 330g) are topped with fruity jelly. Choose from Duck Liver & Orange or Brussels and Cranberry.

Introducing not one but FOUR delicious platters to the Christmas range, guests can pack their plates with wonderfully curated platters of Italian and Spanish cured meats:

Tempt the party to Aldi’s Specially Selected Spanish Tapas Platter (£4.99, 332g), featuring the classic smoky Chorizo, delicate Chorizo Pamplona and sweet Serrano Ham. The platter has been expertly paired with cubes of tangy Spanish Manchego Cheese and Spanish Gordal olives, renowned for their plump and fruity characteristics.

A cured meat spread is never complete without the salty, melt in the mouth addition of Prosciutto. Aldi’s Prosciutto Platter (£3.49, 150g) includes delicate slices of slow cured Prosciutto, matured for a minimum of 24 months for a sweet flavour and melt-in-the-mouth texture.

Aldi’s Specially Selected Italian Misto Platter (£5.99, 250g) includes fine Italian meats for your festive spread. Choose from slices of Milano Salami, Coppa, Parma Ham and Salame Felino.

Aldi’s Spanish Charcuterie (£1.99, 120g) is another curated collection of cured Spanish meats, including Chorizo Pamplona, Chorizo Iberico, Cured Pork Loin and Jamon Serrano Gran Reserva.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk

Notes to editors:
Aldi is Britain’s fifth largest supermarket with over 840 stores and almost 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 8^th September 2019, Aldi grew sales by 6.3% and achieved an 8.1% share of the UK grocery market (Kantar Worldpanel data).
Aldi is investing £1bn in stores and distribution centres across the UK in 2019 and 2020. By 2025, it plans to double its store numbers inside the M25 - from 45 to 100 - and operate more than 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. According to The Grocer, a basket of everyday products was £8.65 more expensive at the Big Four on average - that’s 24% more (The Grocer – 13^th June)
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.10 nationally and £10.55 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/award

14
Nov

MAC IN A BAP: ALDI LAUNCH NEW MAC & CHEESEBURGER

Following the success of its Mac and Cheese Chicken Kiev, supermarket Aldi push the boundaries of flavour fusion and trend setting even further with the launch of the NEW Specially Selected Mac & Cheese Burger (£2.49, 440g), launching in stores as a Specialbuy on Thursday 14^th November.

A fusion of classic American dishes, the Specially Selected Mac & Cheese Burger combines two delicious favourites to create a flavour sensation with every mouthful. The burger is made with a Scotch steak patty, topped with a scrumptious macaroni and mature cheddar cheese melt that oozes evenly over the patty during cooking. What’s more, this heavenly dish is completely gluten free, so everyone can enjoy it!

Serve your Mac & Cheese Burgers in Aldi’s Specially Selected Brioche Burger Buns (79p, 4 pack).

See below for the full list of products in this week’s Super 6 offers:

Charlotte Potatoes (59p,1kg)
Leeks (65p,500g)
Brussel Sprouts (59p, 500g)
Aubergine (59p, 500g)
Easy Peelers (59p, 500g)
Lemons (59p, 450g)

As with all Specialbuys, Aldi’s Specially Selected Mac & Cheese Burgers are only available while stocks lasts. So be quick - once they’re gone, they’re gone!

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

14
Nov

GRIN AND CAMEMBERT IT! ALDI LAUNCH BREADED CAMEMBERT

Who doesn’t love dipping (or diving) into a hot gooey camembert on a cosy night in? At just £2.15, Aldi’s NEW Specially Selected Breaded Camembert (2x80g) is a great option for cheese lovers craving a winter warmer – perfect as a decadent starter or part of a main meal.

Coated in a golden crispy thyme bread crumb, the rich and creamy Cornish camembert is served with a sweet and tangy red currant chutney. Simply bake for 16 minutes, before breaking into the buttery bread crumb crust to reveal the oozy centre.

Available in store now and throughout winter, this cheesy delight will make you want to swap a night out for a night in.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

14
Nov

DECK THE HALLS WITH TREES AND HOLLY

Supermarket Aldi has everything you need to add a touch of fresh Christmas cheer to your home this year. Choose from traditional fir trees, fresh wreaths, poinsettias and festive houseplants, all at Aldi’s amazing everyday prices.

Christmas trees for every home:

For a quintessentially festive addition to your home, a real Nordman Fir Tree is essential. Grown in the north of Scotland, these luscious trees have green glossy needles and a characteristic bushy and symmetrical appearance. Available in:

Large Nordman Fir Christmas Tree (£24.99). Standing at over 180cm (six feet), this majestic A-line shaped tree is easily the most recognisable and popular Christmas tree. Available from 28^th November.
Not looking to go large? The Medium Nordman Fir (£19.99) measures 160 to 180cm and is available from 1^st December.
The Potted Nordman Fir Tree (£14.99) measures 70 to 80cm tall and comes ready potted for a fuss-free installation. Available from 5^th December.
If you want your tree a little earlier, the Pot Grown Nordman Fir Tree (£18.99, measures 90-120cm) is for you. This real pine-scented tree comes in a festive red pot and is ideal for making each room in the house feel festive. Available from 21^st November.

Christmas trees for the non-traditionalist:

The Decorative Tree with Lights (£7.49) is perfect for smaller living spaces or as an additional tree for the house. This real mini Picea Conica Tree comes in a star-embossed pot and is decorated with pinecones, berries and clear LED lights. Available from 1^st December.
Looking to add a festive touch to your desk or bedside table? The Mini Novelty Tree (£2.69) is decorated with silver bio-glitter and stands at just 30cm high. Available from 5^th December.

Festive wreaths and plants for those finishing touches:

Nothing says Christmas like the Fresh Christmas Wreath (£9.99). It’s fresh cut, hand finished and decorated with a beautiful mix of pinecones, willow sticks, red berries and a decorative bow. Available from 28^th November.

The naturally festive poinsettia is a Christmas staple that will look perfect inside or outside your home. Choose from the following:

Mini Poinsettia (£1.79): available from 14^th November
12cm Poinsettia in Ceramic £3.3 9): comes in a gold or red pot and is available from 21^st November
13cm Poinsettia (£2.39): available from 5^th December
17cm Poinsettia (£5.99): available from 12^th December

Looking to add a subtler festive touch to your home? The Fittonia in Ceramic (£2.99) is a beautiful festive evergreen houseplant which is incredibly easy to look after. Available from 14^th November.

Or, pick up the Festive Succulent in Premium Ceramic Pot (£3.39) which comes in a stylish blue and gold ceramic pot. Available from 28^th November.

The Outdoor Festive Planter (£9.99) will add a touch of Christmas cheer to your doorstep. Planted with a festive mix of Picea Conica, Gaultheria, Hedera and Cyclamen in a premium zinc planter, it also comes beautifully decorated with pinecones and a red felt star clip on the tree. Available from 28^th November.

Give the gift of festive foliage:

The Cyclamen Gift Basket (£8.49) would make the perfect gift for a loved one, or why not treat yourself? This stylish festive basket comes with white or red cyclamen and green ivy with a sprinkling of bio-glitter. Available from 5^th December.

For an unforgettable gift or feature in your own home, don’t miss the Sisal Reindeer (£9.99). This adorable festive planter can be used both inside and outside your home. Stan ding at 38cm tall with a 9cm red Primula in flower, this stunning festive gift is not to be missed. Available from 5^th December.

-ENDS-
For more information, contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

14
Nov

GLOW, GLOW, GLOW - GET FESTIVE WITH LACURA BEAUTY

Supermarket Aldi has everything you need to enhance your natural beauty and achieve that festive glow this Christmas. From silky primers to brand NEW liquid illuminators, you can be sure to dazzle your way through the season with Lacura.

Available to buy online from Sunday 17^th November and in-store from Thursday 21^st November but be quick as with all SpecialBuys, once they’re gone, they’re gone! Follow our guide to getting photo-ready below.

Start off by treating your fresh face to Lacura Snapshot Ready Foundation Primer, (£5.99) This silky-smooth foundation primer, with its lightweight and matte finish formula, creates the perfect canvas for your makeup. Containing vitamin’s A & E, grapeseed extract and green tea, blur the look of pores and fine lines for a flawless finish.

If you’re looking for a more radiant base, then get photo-ready in a flash with Lacura Snapshot Ready Illuminating Primer (£5.99). This oil-free smooth primer contains Vitamin E and illuminates, perfects and enhances radiance while hydrating skin for better makeup application. Silky and light-reflecting, this product can be used on your face to create an dewy base to start your look.
If you really want to glow, how about trying NEW Lacura Liquid Illuminator (£3.99)? Benefit from a touch of light by adding a few drops to really refresh and enhance your natural gleam. Available in three colours: Halo, Champagne and Bronze.

Set your beautiful base with NEW Lacura Loose Setting Powder (£4.99) to absorb any excess oils as this silky, smooth light coverage loose powder will leave your skin with a mattifying finish. Available in 2 shades: Light-Medium and Medium-Dark.
Add a pop of colour to brighten your eyes this winter with NEW Lacura Naturals Mini Eyeshadow Palettes (£3.99).
Available in three palettes: Essential, Re-Vamped and Nuit. Each palette features six shades in a variety of smooth and lightweight textures, including shimmer, matte, and satin. Easy to blend, these travel friendly palettes are perfect for achieving any look on-the-go.

To make those fluttery lashes stand out and be bold, choose from:
Lacura Too Legit Mascara (£5.99) is designed to separate, enhance and lift lashes. This long wearing mascara has an innovative precision brush allowing you to extend and volumise even the shortest of lashes.
NEW Lacura Larger Than Life Mascara (£5.99) is the ultimate buildable volumiser. This specially designed hourglass shaped wand will help emphasise your lashes from the very first stroke so you can be sure to say your lashes are larger than life!

Whether it’s a natural looking sun kissed effect or perfectly sculpted cheekbones you’re after, Lacura Bronzer’s (£5.99) buildable formula leaves you with a gorgeous matte finish which is perfect for a flattering all-year round glow, even in Winter.
For highlight on fleek, use Lacura Highlighter (£5.99) for sparkle and shine in all the right places. A subtle, light-reflecting shimmer that will optimize your already beautiful complexion.

Did you know? Aldi’s Lacura range is Leaping Bunny certified. One of the few supermarkets across UK and Ireland to guarantee its beauty ranges are not tested on animals, Aldi’s Leaping Bunny certification from Cruelty Free International confirms that no own brand Lacura beauty products are tested on animals.

The only globally recognised certification for cosmetics, personal care and household cleaning products, the Leaping Bunny is awarded when a genuine commitment to no animal testing is demonstrated by a company.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

7
Nov

THE LI-CURE TO THE WINTER BLUES, ALDI WINS BIG AT THE SPIRITS BUSINESS LIQUEUR MASTERS!

Aldi’s liqueurs have scooped FOUR medals at the Spirits Business Liqueur Masters
Aldi’s Infusionist Fig, Honey & Cinnamon Rum Liqueur has won one of the top awards – a ‘Masters’
Tipples including the Infusionist Caramel & Hazelnut Rum Liqueur, Ballycastle Strawberry & Cream Liqueur and Specially Selected Irish Cream Liqueur took home Gold medals

Aldi has been named the best place to get into the festive spirit this Christmas, as the supermarket scooped an incredible four medals, including a sought after ‘Masters’, at this year’s Spirits Business Liqueur Masters.
The nation’s ‘favourite supermarket’[1] showcased four of its festive flavoured liqueurs, winning over the judges, who praised each spirit highly for both their outstanding quality and great taste. Taking home a coveted ‘Masters’ title, the Infusionist Fig, Honey & Cinnamon Rum Liqueur proved to be a popular choice – with notes of sweetness and spice, this rum liqueur retails at the equally tempting price of £9.99.
With rum sales exceeding £1bn in 2018 and Brits now often opting for spiced and flavoured varieties of the popular spirit, Aldi is giving gin a rum for its money this Christmas![1] As well as winning big with the Infusionist Fig, Honey & Cinnamon Rum Liqueur, Aldi also took home a gold medal for it’s Infusionist Caramel & Hazelnut Rum Liqueur (£9.99).

Last year’s Silver winner, Specially Selected Irish Cream Liqueur (£5.99) impressed the judges enough to secure a ‘Gold’ medal in this year’s blind tasting alongside the new Ballycastle Strawberry & Cream Liqueur (£9.99).

Aldi’s spirits range has gone from strength to strength, having been awarded an impressive 52 medals at international competitions this year alone, as well as scooping a staggering total of 222 medals across the entire beers, wine and spirits range. For more information about Aldi’s award-winning range, visit https://www.aldi.co.uk/c/spirits/all-spirits.

-ENDS-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk / 020 7479 0910 / www.twitter.com/AldiUK

Award Wins:
The Spirits Business Liqueur Masters
Awarded Master
•             Infusionist Fig, Honey & Cinnamon Rum Liqueur – Fruit
Awarded Gold
•             Specially Selected Irish Cream – Irish Cream
•             Ballycastle Strawberry & Cream Liqueur – Cream
•             Infusionist Caramel & Hazelnut Rum Liqueur – Confectionary

*Scottish customers are not able to buy products that fall below the MUP. Any orders placed to Scottish addresses which do not meet the requirements of MUP will be refunded.

[1] Good Housekeeping Food Awards, 2019 - https://www.aldi.co.uk/goodhousekeeping-awards

[1] https://www.thedrinksbusiness.com/2019/10/gin-sales-are-slowing-down-but-is-rum-catching-up/

7
Nov

ROLL UP, ROLL UP! KEVIN RETURNS FOR HIS MOST DRAMATIC ROLE YET

Supermarket Aldi is thrilled to announce that Kevin the Carrot is back! The nation’s favourite carrot will be returning to screens on Thursday 7^th November at 5.30pm on ITV. The 70-second film follows on from Aldi’s Christmas teaser which aired last Friday (1^st), in which Kevin finds himself in hot water with an angry gang of brussels sprouts. New character Russell Sprout, and his Brummy gang of ‘Leafy Blinders’, are boiling with rage about Kevin and his family of carrots stealing the show as the star Christmas vegetable.

This year’s advert begins with the sprouts gathering round Kevin to teach him a lesson. They’ve heard he’s planning on putting on a massive Christmas show and they want to put a stop to it. Luckily Kevin manages to escape the sprouts’ clutches with the help of Tiny Tom and deliver his ‘Christmas Spectacular.’ Katie and the kids make a reappearance, along with a whole cast of new characters.

Sean McGinty, Marketing Director at Aldi UK, said: “We’re all thrilled to see Kevin back on our screens again, getting up to his usual tricks. Kevin’s popularity grows every year and he’s becoming something of a national treasure! Kevin’s magical Big Top is the perfect environment to showcase the amazing quality of the Aldi Christmas range of food and drink this year.”

The nation first fell in love with Kevin in 2016 when he graced TV screens as part of Aldi’s Christmas campaign and there’s been an incredible response to Kevin since.

-ENDS-
For more information, contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

31
Oct

SLEIGH CHRISTMAS GIFTING WITH ALDI’S MUST-HAVE BOOZY GIFTS

Gifting season is almost upon us and to make sure your gifts stand-out from the crowd this Christmas, we have pulled together our top must-have boozy treats for the party season!

Calling all wine lovers! Aldi’s bestselling Wine Advent Calendar (£49.99) is BACK and better than ever, as the sell-out favourite has undergone a makeover for its third unveiling. Filled with 24 mini bottles of Red, White, Rosé and Fizz, including customer favourites such as The Exquisite Collection Macon Villages and the Calvet Cap d’Agde Rose, there’s no better way to toast the beginning of the festive season than sharing a miniature bottle or two with your nearest and dearest.

Gin-gle all the way to Christmas day with Aldi’s 12 Gins of Christmas (£24.99) – guaranteed to get you in the festive spirit! Containing 12 ready to drink cans, each window of this unique advent calendar offers a brand-new tipple.

Looking for the perfect gift for wannabe wine buffs? Then look no further than Aldi’s online wine course – the Aldiploma! The course is made up of six online modules and video tutorials featuring Aldi's wine expert and Mistress of Wine, Sam Caporn, and is designed to help shoppers pick out their perfect Cabernet Sauvignon without drawing a Sauvignon blank. The course itself is free, but get your loved ones started by ordering their first Wine Discovery Case (£33.14), which goes alongside Module 1 - so they can taste along with Sam and put their taste buds to the test. The discovery case includes six delicious wines from all over the world, from the crisp Organic Pinot Grigio to the intensely fruity Exquisite Argentinian Malbec.

Aldi’s Gin and Tonic Gift Set with Balloon Glass (£7.99) is the ideal present for both gin connoisseurs or those yet to discover the joy of a classic G&T. Including a miniature violet gin and hibiscus tonic water, this floral set complete with a stylish balloon glass is sure to impress.

Looking to branch out with your gifts this year? Well look no further than Aldi’s Toro Loco Wine and Olive Oil Gift Pack (£8.99), which is the ultimate Mediterranean treat for the food lover in your life. Including a half bottle of Oak Aged Organic Crianza Wine and a 500ml bottle of Extra Virgin Organic Olive Oil, this gourmet gift set is guaranteed to entice and delight taste buds.

For the ultra-Instagrammable gift, Aldi’s Metallic Special Edition Prosecco (£7.49) bottle will go down a treat with friends and family this Christmas. For under £10, this luxury and stylish bottle of fizz represents a huge saving for shoppers when compared to other brands – cheers to that!

The full list of wines included in the Advent Calendar are as follows:

Reds

Calvet Reserve Merlot x 2
Calvet Limited Release Merlot x 2
JP Chenet Original Cabernet Syrah x 2

Sparkling

Brut d’Argent Pinot Noir x 2
Brut d’Argent Chardonnay x 2
JP Chenet Ice Edition Rose x2
JP Chenet Ice Edition Blanc x 2

Whites

JP Chenet Original Columbard Sauvignon x 2
Calvet Limited Release Sauvignon x 2
Exquisite Collection Macon Villages Chardonnay x 2
JP Chenet Original Colombard Chardonnay x 2

Rosés

Calvet Rose Cap d’Agde x 2

*The Prosecco Metallic Special Edition bottle is available now.
**The Gin and Tonic Gift Set with Balloon Glass will be available in store and online from 21^st October.
***The Wine Advent Calendar will be available in store and online from 3^rd November.
****The 12 Gins of Christmas will be available from 7^th November.
*****The Toro Loco Wine and Olive Oil Gift Pack will be available in store and online from 1^st December.
ENDS

31
Oct

BOOZY BRUNCH, LUNCH AND DINNER? WHY NOT? IT'S CHRISTMAS!

Just when you thought Christmas food couldn’t get any better supermarket Aldi is launching a new alcohol infused range this season. So, raise a glass and fizz up the festivities with a selection of boozy foods from starters, mains and desserts. We’ll drink to that!

Start the evening with Aldi’s Specially Selected Trio of Gin Infused Smoked Salmon (150g), £4.99. New for Christmas this deliciously light Scottish smoked salmon makes for the perfect canape or starter this season. Each pack contains three different Salmons infused with three different types of Aldi gin for a surprising festive kick. On sale 19^th December.

On to the main course with Aldi’s Specially Selected 100% British Gammon Joints. New to Aldi this Christmas are a wide variety of mouth-watering, alcohol infused gammon joints, from Maple & Bourbon (1.3kg), £8.99 to Cranberry & Orange Gin (1.3kg), £9.99, these Wiltshire cured and a traditionally strung gammon joint offer a range of sweet and savoury flavour innovation. On sale 12^th December.

Cheese? Yes please! Try Aldi’s Specially Selected Cheese Truckles (200g), £1.99. On sale 1st November. Take wine and cheese to a whole new level with Mature Cheddar Cheese with Caramelised Onion & Rioja. Made with caramelised onion marmalade for a sweet-savoury balanced flavour profile and Spanish Rioja, a medium bodied red wine with flavours of red berry fruits.

You’ve heard of wine and cheese, but why not try something with a bit of extra fizz (and chocolate) this season with Aldi’s Chocolate Raspberry and Prosecco flavour. Because who doesn’t love cheese, chocolate and prosecco? Made with real Italian prosecco and real white chocolate, it’s a Christmas dream come true!

Completing the truckles, try Yorkshire Wensleydale Cheese with Cranberry & Sloe Gin. Made with Yorkshire wensleydale cheese, a twist on the famous Wensleydale with cranberries, this product uses Sloe Gin made in Yorkshire to give a delicate yet boozy flavour – perfect for Christmas.

What’s cheese without chutney? Crackers! Enjoy Specially Selected Chutney Jars Sloe in Gin & Plum (235g), £2.99, made with French Sloe Gin and completely hand made in the British countryside, produced in Kilner Style Jar giving the product an artisanal feel (perfect for the posh side of the family). On sale 1^st December.

Sweet Treats!

This luxurious Specially Selected Prosecco Panettone (800g) £6.49 is made from a 40-year-old mother dough using a long and slow baking process for an extra mature taste. Made with a subtle Prosecco DOC from the prestigious Veneto & Friuli - Venezia Giulia region of Italy. Delicious! On Sale 14^th November.

These all-butter luxury Specially Selected Sloe Gin Mince Tarts (6 pack), £2.49 are delicious to their last crumb! All butter pastry is generously filled with our luxuriously rich mixture of sweet vine fruits, zesty citrus peel, delicious spices and warming sloe gin, lattice topped with almonds. On sale now. On sale 14^th November.

-ENDS-

24
Oct

TOO CUTE TO SPOOK! HALLOWEEN DECORATIONS FROM ALDI

Are you looking to go big with your Halloween decorations this year? Then you’ll be pleased to know supermarket Aldi has a wide range of Halloween flowers, pumpkins and gords, including huge Monster Pumpkins, faboolous Halloween bouquets and spooky decorative picks, so you can dress your home up in true trick or treat style.

Go big or gourd home this Halloween with supermarket Aldi’s British grown pumpkins which are the cheapest in the market! Now if this isn’t #SquashGoals then what is?

Aldi’s Large Pumpkins are £0.99 compared to £2 at Tesco[1] and Sainsbury’s[2]
Aldi’s Monster Pumpkins are £1.99 compared to £3 at Tesco[3] and Sainsbury’s[4]
Or try the mixed case of squash including different shapes and varieties for a fun display, they are all priced at 49p. Available in stores now.

Add that eerie feel around the house with flowers and stems that have been specifically dyed in vibrant Halloween colours. With an array of beautiful Chrysanthemum and Germini flowers amongst other stems, Aldi’s Halloween Bouquets are perfect for decoration and at only £4.99 each, they’re scarily good value! Look out for the decorative ‘Frankenstein’ or ‘Day of The Dead Skull’ pick in your bouquets, which can be left in the bunch or removed to create decoration elsewhere. Available from 24^th October.

Halloween fun doesn’t have to end when the decorations are gone. Make sure to turn your pumpkin leftovers into delicious meals to enjoy on Halloween day, here are some fresh recipe ideas from Aldi to get you started:

-ENDS-

[1] https://www.tesco.com/groceries/en-GB/products/275888115

[2] https://www.sainsburys.co.uk/shop/gb/groceries/sainsburys-halloween-carving-pumpkin-large-(each)

[3] https://www.tesco.com/groceries/en-GB/products/256207871

[4] https://www.sainsburys.co.uk/shop/gb/groceries/sainsburys-monster-pumpkin-(each)

24
Oct

ALDI’S OCTOBER TOY EVENT RETURNS FOR FIFTH YEAR – AND IT’S THE BIGGEST ONE YET!

With just two months to go, Christmas shopping has officially hit the top of the agenda. This festive season shoppers need not look any further as Aldi’s annual October Toy Event returns and promises to be bigger than ever before. The range, which includes Aldi’s bestselling selection of wooden toys as well as an assortment of soft toys and storage solutions, will be back on shelves from Thursday 31^st October and available to pre-order online from Sunday 27^th October, and as with all Specialbuys, once they’re gone, they’re gone!

As well as returning favourites, exciting new additions will be available exclusively online including Aldi’s Wooden Ice Cream Emporium (£59.99), set to transport little ones to a mouth-watering world of swirls, chunks and more. The sensational Unicorn Ride On is back (£129.99), so kids can venture on magical journeys this festive season.
The firm favourite Premium Wooden Toy Kitchen (£89.99) returns online just in time for all those little chefs looking to help out with Christmas dinner - and now even has light-up hobs! New to the range this year is the Wooden Open Plan Dolls House (£69.99) designed for sharing with its big, open layout.
The online only additions offer shoppers savings of up to 55% in comparison to leading competitor brands, providing high quality toys without the premium price tag.

Returning to the middle aisle in stores across the country is the Wooden Playshop, which also doubles up as a Theatre for under £30. No shop would be complete without the Wooden Cash Register (£12.99) – just don’t let anyone know it’s not real money!

Every parent knows that with more toys comes more mess, but Aldi offers the perfect stylish storage solutions, including the Toy Box (£29.99) and Seven Cube Storage Unit (£44.99). Aldi’s Wooden Cleaning Set for just £19.99 proves tidying doesn’t have to mean playtime is over!

Look what’s cooking! Budding chefs can play kitchen with Aldi’s Large Wooden Toy Kitchen (29.99), available in either grey or pink. They both include an oven, microwave, storage cupboard, turning taps, spinning hobs, cooking utensils and even a chalkboard! Play and learn with the Wooden Activity Cube (£24.99), which has five sides of fun to stimulate young minds.
Aldi’s October Toy Event features a whole host of affordable toys making for the perfect stocking fillers this Christmas. From the Dumbo and Hungry Caterpillar Soft Toys (£16.99), sure to provide the cuddliest of companions, to the Nativity Scene (£14.99), complete with mini figurines plus the supermarket’s range of activity books – Disney 1001 Sticks and Colouring Books, Jigsaw Books, Sound Board Books and Roald Dahl Facts and Jokes Book – all under £5, there’s something for everyone!

Aldi’s October Toy Event range is available to pre-order online from Sunday 27^th October and in stores from Thursday 31^st October while stocks last. The full range, both in store and online can be found below.
Available online only:

BUYER	PRODUCT CODE	PRODUCT	PRICE
CM	86483	PONY/UNICORN RIDE-ON	£129.99
CM	80678	PREMIUM WOODEN TOY KITCHEN	£89.99
CM	20127	WOODEN OPEN PLAN DOLLS HOUSE	£69.99
CM	19440	WOODEN ICE CREAM EMPORIUM	£59.99

Available in store:

BUYER	PRODUCT CODE	PRODUCT	PRICE
WS	19581	SEVEN CUBE STORAGE UNIT	£44.99
CM	86111	TOY VANITY TABLE, STOOL & ACCESSORIES	£39.99
CM	83279	KID'S TEEPEE	£34.99
CM	19972	LARGE WDN TOY KITCHEN - PINK	£29.99
WS	21603	TOY BOX	£29.99
CM	19975	LARGE WOODEN TOY KITCHEN - GREY	£29.99
CM	18521	WOODEN PLAYSHOP/THEATRE	£29.99
CM	85682	WOODEN DOLLS HOUSE	£29.99
AC	20235	JUNIOR READY BED	£26.99
CM	86486	DOUBLE SIDED EASEL	£24.99
CM	19153	WOODEN ACTIVITY CUBE	£24.99
SB2	20875	CHARACTER KARAOKE CASE	£24.99
CM	85696	WOODEN PIRATE SHIP/GARAGE	£19.99
SB	98768	KIDS DELUXE AIR BED WITH PUMP	£19.99
CM	17240	WOODEN CLEANING SET	£19.99
CM	19445	WOODEN FIRE STATION/WOODEN AIRPORT	£19.99
SB	20395	T-MOTION TRI SCOOTER	£19.99
AC	21436	CHILDRENS COSY CUSHION	£16.99
CM	86350	WOODEN PRAM/COT/HIGHCHAIR/TROLLEY	£16.99
CM	18291	WOODEN IRONING SET/AIRER SET	£16.99
CM	20063&	DUMBO/HUNGRY CATERPILLAR SOFT TOY	£16.99
CM	18286	WOODEN RAILWAY/ROAD SET	£16.99
CM	78403	UKULELE	£12.99
CM	19529	PETER RABBIT SOFT TOY	£14.99
CM	18289	NOAH'S ARK/NATIVITY SCENE	£14.99
AC	21605	CHILDREN'S SEQUIN MERMAID BLANKET	£14.99
CM	85598	GIANT SOFT TOY	£12.99
CM	85599	WOODEN CASH REGISTER	£12.99
CM	18287	WOODEN DOLLS HOUSE FURNITURE	£12.99
CM	79971	WOODEN KITCHEN SETS	£12.99
SB	79520	KIDS BOXING SET	£9.99
CM	86480	WOODEN PLAY FOOD	£9.99
CM	79937	WOODEN KITCHEN ACCESSORIES	£9.99
SB	21812	SCOOTER - TODDLER	£9.99
CM	79781	WOODEN CARRY ALONG	£9.99
SB2	20725	CHARACTER HEADPHONES	£8.99
CM	18408	PUZZLE CLOCK/SOUND PUZZLE	£8.99
CM	79516	WOODEN TOYS	£8.99
CM	78404	WOODEN PERCUSSION SET	£8.99
CM	17237	WOODEN COOKIE/BISCUIT SET	£8.99
RH	85912	DEAR ZOO BOOK & PUZZLE BLOCKS	£8.99
SB	86820	SOFT TIP DARTBOARD	£7.99
CM	20134	WOODEN BIRTHDAY / CHOCOLATE CAKE	£7.99
CM	17236	WOODEN PULL ALONG ANIMAL	£6.99
RH	21065	BABY BOOK AND COMFORTER	£6.99
RH	700376	20L STORAGE BOX	£4.99
AC	21982	KIDS STORAGE CUBE	£4.99
CM	79957	WOODEN VEHICLES	£4.99
RH	18981	CHILDREN'S TINS	£3.99
RH	15442	DISNEY 1001 STICKERS AND COLOURING BOOKS	£2.49
RH	20338	JIGSAW BOOKS	£3.99
RH	20347	SOUND BOARD BOOKS	£2.99
RH	20463	ROALD DAHL FACTS AND JOKES BOOK	£2.99
CM	85686	HAND PUPPET	£2.99
RH	19352	STORYTIME COLLECTION DISNEY	£2.99
RH	20700	PAT-A-CAKE COLOUR CHANGING BATH BOOK	£1.99

-Ends-
For further information, images or to request a sample, please contact Aldi
Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

24
Oct

ALDI OPENS BIGGER THAN EVER ONLINE HALLOWEEN STORE – TOO TERRIFYING FOR THE MIDDLE AISLE!

This Halloween, Aldi is upping the thrill factor with some truly gruesome items. Deemed too scary for the middle aisle, a selection of decorations will be available online only – so mini trick and treaters aren’t spooked out in store.
Once a holiday favoured by children, Halloween has steadily become one of the most celebrated days amongst young adults, with Brits spending nearly half a billion pounds on the ghoulish spectacle in 2018 alone[1]. To meet the growing demand, this year’s Halloween range at Aldi is its biggest yet.

Haunting the virtual halls of the Aldi website, shoppers can play a trick on guests with the Halloween Undead Corpse (£24.99) rising whenever party-goers are near or can create a startling entrance with the ghastly zombie-like Halloween Ground Breaker (£19.99) lurking from beneath. For a shock to the system, Aldi’s Electricity Box (£12.99) will dial up the fear factor for any intruding visitors. What’s more, no Halloween party is complete without Aldi’s online exclusive A-list guests – the Halloween Dancing Skeleton (£29.99) and the Halloween Laughing Frankie (£29.99) – who will be boo-gying the night away.
Why not add some drama to your Halloween displays with the Total Home FX Home Projection Kit (£89.99). Containing everything you need to project from within your home onto a window or wall, the kit contains a projector, 6" flexible tripod, remote control and projector screen. The projector has a 3.5mm Stereo Output, USB Slot and a HDMI Slot with which you can stream your favourite videos and games through. This can also be used at Christmas as it comes with projections for both seasons!

Parents need not fear though, as kid-friendly products can still be found in-store. The supermarket is resurrecting its range of Children’s Halloween Costumes, sure to do the trick, and are a treat at just £4.99 each. Available in a range of sizes from 2-10 years, designs include a pumpkin, witch, skeleton, day of the dead, unicorn, grim reaper and zombie to keep little ones spookily suited.

These Grafix Halloween Face Paints (£3.99) help shoppers create the perfect Halloween look, from the magical, to the frightening – go the extra mile by adding Freaky Body Illusions (£6.99) to give the ultimate spook.

Guide hungry ghouls to gruesome grub with Aldi’s Light Up Pumpkins (£4.99) and Light Projector (£9.99). Complete any fang-tastic feast with Aldi’s Halloween Crackers (£1.99), sure to give party-goers a fright!

Shoppers can also transform their humble abode into a horrifying haunted house with the help of Aldi’s range of family-friendly Party Decorations (£1.99), Animated Pumpkin/Witches Hat (£9.99) and Glow in the Dark Throw (£8.99) and Cushions (£4.99), sure to make even the bravest souls squeak!

Everyone’s favourite Squishmallows (£6.99) are back with a spooky look. Available in either witch, pumpkin, ghost, bat or cat - they are sure to be a treat this Halloween.
Aldi’s Halloween range is available to pre-order online from Sunday 29^th September and in stores from Thursday 3^rd October while stocks last. The full range, both in store and online can be found below.
Available online only:

Description	Price
BR: TOTAL HOME FX PROJECTOR (ONLINE ONLY)	£89.99
HALLOWEEN INFLATABLE ARCH (ONLINE ONLY)	£39.99
HALLOWEEN INFLATABLE GRAVEYARD	£34.99
HALLOWEEN DANCING SKELETON	£29.99
HALLOWEEN LAUGHING FRANKIE (ONLINE ONLY)	£29.99
HALLOWEEN UNDEAD CORPSE (ONLINE ONLY)	£24.99
HALLOWEEN GROUND BREAKER (ONLINE ONLY)	£19.99
KE: HALLOWEEN 1.2M INFLATABLE	£14.99
HALLOWEEN ELECTRICITY BOX	£12.99

Available in store:

Description	Price
HALLOWEEN LIGHT PROJECTOR	£9.99
HALLOWEEN ANIMATED CHARACTERS	£9.99
KE: HALLOWEEN PATHFINDER LIGHTS	£9.99
PM: GLOW IN THE DARK THROW	£8.99
DB: BR: HALLOWEEN SQUISHMALLOWS	£6.99
BR: FREAKY BODY ILLUSIONS	£6.99
PM: GLOW IN THE DARK CUSHION	£4.99
HALLOWEEN DOORBELLS & DOOR KNOCKERS	£4.99
HALLOWEEN LIGHT UP PUMPKIN	£4.99
CHILDREN'S HALLOWEEN COSTUMES	£4.99
HALLOWEEN NOVELTY PROJECTOR CANDLE	£4.99
KE: HALLOWEEN TRICK OR TREAT CASE MIX	£3.99
KE: BR: HALLOWEEN FACE PAINTS	£3.99
KE: HALLOWEEN CRAFT	£1.99
KE: HALLOWEEN PARTY DECORATIONS	£1.99
HLW FELT BUCKET	£1.99
PM: HALLOWEEN CRACKERS	£1.99
KE: HALLOWEEN WEBS/CLINGS/TAPE	£0.89
ASSORTED PARTYWARE	£0.99

-Ends-
For further information, images or to request a sample, please contact Aldi
Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

[1] Mintel - Seasonal Shopping (Autumn/Winter) - UK - April 2018

24
Oct

ALDI BANS HALLOWEEN PRODUCTS DEEMED TOO TERRIFYING FOR CHILDREN FROM MIDDLE AISLE

Aldi launches exclusive online Halloween range too terrifying for in store
Over half of British millennials now spend money on Halloween each year

With Halloween becoming one of the most celebrated days amongst Brits, Aldi is upping the thrill factor with some products so gruesome the supermarket has decided to sell them online only rather than in store.

A motion censored undead corpse and ghastly zombie-like ground breakers that lurk from beneath are amongst the products banished from the shelves, so little ones and those of a nervous disposition aren’t spooked out in store.

Once a holiday favoured by children, Halloween has become increasingly popular amongst all ages with research showing Brits spent half a billion pounds on the ghoulish spectacle in 2018 alone[1] and with Halloween now the third biggest retail event of the year behind Christmas and Easter[2]. 60% of British millennials now participate in the holiday, shelling out on costumes and decorations.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “In recent years we’ve seen increased demand for Halloween products, particularly amongst adults. We challenged our buyers to unleash their most realistic and terrifying Halloween decorations, to provide our customers with the best, high-quality products at consistently low prices.

Aldi’s Halloween range features a number of increasingly realistic props, some of which include mechanical features specifically designed to replicate the terrors that haunt us after dark. Guaranteed to terrify the neighbours and raise the dead, the Undead Corpse reacts to sound by rising up and howling with red-lit eyes.

Those who dare to look, will find Aldi’s Dancing Skeleton lurking alongside the Laughing Frankie. Both characters come with adjustable telescopic legs, arms and head along with a spine-chilling laugh to send the whole crowd shrieking.

The supermarket will continue to stock its bestselling kid-friendly products in-store by resurrecting its range of Children’s Halloween Costumes, sure to do the trick, and are a treat at just £4.99 each.
Aldi’s Halloween range is the ultimate one-stop shop for the creepiest essentials. Shoppers can order online now. This truly terrifying range is set to disappear, so get in quick, because as with all Specialbuys, once they’re gone, they’re gone.

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUK/

Notes to editors:
Aldi is Britain’s fifth largest supermarket with over 840 stores and almost 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 8^th September 2019, Aldi grew sales by 6.3% and achieved an 8.1% share of the UK grocery market (Kantar Worldpanel data).
Aldi is investing £1bn in stores and distribution centres across the UK in 2019 and 2020. By 2025, it plans to double its store numbers inside the M25 - from 45 to 100 - and operate more than 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:

Aldi is the UK’s lowest priced supermarket. According to The Grocer, a basket of everyday products was £8.65 more expensive at the Big Four on average - that’s 24% more (The Grocer – 13^th June)
Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.10 nationally and £10.55 in London.
Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

[1] Mintel - Seasonal Shopping (Autumn/Winter) - UK - April 2018

[2] Globaldata Retail – Occasion Series: Halloween, 2018

24
Oct

GET SOME (FIRE) CRACKING DEALS WITH ALDI’S FIREWORKS RANGE

Shoppers can get more bang for their buck this Bonfire Night with Aldi’s cracking fireworks range, starting from as little as £1.29 for a 21 pack of Sparklers. Light up night skies with mesmerising rockets and colourful fountains for a spectacular display without breaking the bank, thanks to Aldi’s top-quality selection. The range is available in-store from Tuesday 15^th October, but shoppers will have to shoot in, because as with all Specialbuys, once they’re gone, they’re gone!

Start any display in style with a medley of Ready, Steady GO, Pinky Blinders and Twin Blasting Barrels, all under £10 each! A guaranteed showstopper, Aldi’s Twin Blasting Barrels (£9.99), will wow guests with beautiful multi-coloured stars and silver chrysanthemums dancing across the night sky. Whilst this year’s new kids on the block, Whole Shabang (£29.99) and TNT - Terminator (£59.99) will amaze shoppers with terrific aerial performances dancing across the sky.

Shoppers needn’t worry about their display being over in a flash thanks to Aldi’s LoL Selection Box (£9.99). It lasts approximately 13-15 spectacular minutes with 14 fountains and a finale that erupts into a pretty column of glitter. Alternatively, guests will be captivated with the Wow pack (£14.99), containing 16 fireworks including aerial shot tubes, mines and much more, lasting approximately 12-14 minutes. Or for a classic combination of fountains, rockets and Roman candles, pick up Aldi’s No 1 (£19.99), which lasts an impressive 12-14 minutes approximately.

Rocket fans will be blown away with the Star Striker (£5.99), as it fills the sky with crescendos of colour and crackles, whilst the Sky Pilot (£12.99) delivers a striking display of red and green falling leaves, silver darting fish and mixed coloured chrysanthemums. Fireworks fans will marvel at the Air Strike (19.99) and Raging Raptor (£9.99), as they light up the sky with a series of multi-colour bursts and flashes.

Choose from Aldi’s Detonator (£39.99) or the breath-taking Ultimate Finale (£49.99) to end celebrations with the biggest bang. The Detonator features rapid colour bursts and a crescendo of crackles, launching into a stunning finale of red and white-tailed stars across the sky, while the ultimate finale boasts an incredible display of 132 shots of multi-coloured bursting stars, green crackle and roar, finishing with a golden umbrella of light that covers the entire midnight sky.

No bonfire night would be complete without sparklers and this year you can take it up a notch with Aldi’s Giant Sparklers (£1.65, 10 Pack).

Aldi’s Fireworks range is available to purchase in store from Tuesday 15^th October while stocks last.

Product	Price
TNT - TERMINATOR	£59.99
BIG BOOM	£59.99
ULTIMATE FINALE	£49.99
DETONATOR	£39.99
WHOLE SHABANG	£29.99
NO 1	£19.99
AIR STRIKE	£19.99
BIG SHOW	£19.99
WOW	£14.99
SKY PILOT	£12.99
TWIN BLASTING BARRELS	£9.99
LOL SELECTION BOX	£9.99
RAGING RAPTOR	£9.99
STAR STRIKER	£5.99
LOUD & CLEAR	£4.99
PINKY BLINDER	£4.99
READY STEADY GO	£4.49
FIREWORK LIGHTERS	£1.99
18" GIANT SPARKLERS	£1.65
10" SPARKLERS	£1.29

-Ends-
For further information, images or to request a sample, please contact Aldi
Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

10
Oct

ALDI LAUNCH TWO NEW SIDE DISHES IN ITS I AM VEGAN RAGE

Kick your vegan meals into high gear with supermarket Aldi’s new additions to the I am Vegan range. Exploding into stores from September 23^rd, the I Am Vegan Bang Bang Cauliflower and I Am Vegan Mighty Peas are the ultimate edgy veggies to spice up your favourite dishes.

Aldi’s Bang Bang Cauliflower (400g, £1.29) is a mouth-watering adventure. Smothered in lemongrass and chilli sauce, this carefully crafted mix of spices and sauce compliments the fresh, earthy cauliflower flavours and will have you believing you’re in the forests of Vietnam.

Small but mighty and packed full of Vitamin C, natural sugars and fibre Aldi’s Mighty Peas (2x200g, £1.29) packs a punch with its spicy chilli and black pepper seasoning perfectly balanced with sweetness of peas. As an added bonus one serving of these powerhouse peas counts towards two of you five a day.

These super foods will have everyone converting to veganism! But that’s not all, why not try the rest of the Aldi I am Vegan range:

Red Pepper and Mango Curry (400g, £1.99) – Red pepper, mango, black turtle beans and sugar snap peas in a coconut curry sauce made with ginger, garlic and coriander with brown rice.
Thai Yellow Curry (400g, £1.99) – Aubergine, red peppers, lentils and spring onions in a Thai-inspired coconut curry sauce with brown and black rice.
Smoky Jackfruit Chilli (400g, £1.99) - Red peppers and red onion in a delicious smoky chipotle sauce with brown rice.
Jackfruit (400g, £1.19)
Cheese Tortilla chips (135g, 99p)
Veggie Jerky (25g, 99p)
Chocolate Spread (250g, £2.25)
Vegan Table Sauces (250ml, £1.49)
Bean Kind Truffles (125g, £3.99)
Oat Milk (1L,89p)

Available from 23^rd September these dishes are only available for a limited time so get down to your local store before they are gone!

10
Oct

LET’S GET COSY WITH ALDI’S NEW CANDLES AND DIFFUSERS

Supermarket Aldi is back with a new limited-edition candle and diffuser range, available in store from 17^thOctober.

The Cosy Candle (£3.99), available in three beautifully fragranced scents, are packaged in pastel coloured glass and wooden lid. With a burn time of around 40 hours, this scented candle will create a scented ambience and warmth that will see you through the autumnal nights. The fragrances are also available in the Cosy Reed Diffuser (£4.99), which will fragrance your home for eight weeks.

You can choose between three equally heavenly scents, or at these prices why not try them all?

Dream: A light and refreshing citrus scent
Bliss: An elegant fruity fragrance of red fruits, cassis and mandarin
Calm: A relaxing herbal aroma with pine notes, cinnamon and vanilla

The new Cosy Candle and Reed Diffuser will be available in stores from 17^th October while stocks last. But be quick - as with all Specialbuys, once they’re gone, they’re gone!

29
Aug

NEW SRIRACHA-INFUSED SAUSAGES GOT US FEELING HOT HOT HOT

You loved our Mojito Sausage. You marvelled at our Red Leicester Sausage. What next, you say? Say hello to the next flavour innovation from supermarket Aldi… We all love smothering our food in Sriracha sauce, but what if you didn’t need to? It’s time to try the NEW Specially Selected Sriracha Sausages, just £1.89 for 400g! Infused with the ever popular Sriracha sauce , these sausages promise to add a kick to any party. They hit stores on Thursday 29th August, just in time for any end-of-summer barbeques, so be quick – once they’re gone, they’re gone! Spice not your friend? Got a date you need to impress? Look no further than the NEW Ready Set Cook Chicken Tagine (£2.99, 652g). This kit contains everything you need to whip up a delicious authentic tagine at home, including all the pesky spices and flavourings! And that’s not all we’ve got in store for you from Thursday 29th August. Check out the additional meat offers in store this week: • Hot & Spicy Wings and Southern Fried Chicken Pops (£1.99) • Edwards of Conwy Hickory Smoke BBQ Hot Dog (£1.99) • Specially Selected Wiltshire Bacon (£1.99) • Garlic and Herb Pork Schnitzel (£2.89) • Richmond Sausages 681g (£1.99) Whip yourself up a summery fruit salad or smoothie with this week’s super 6 offers (PRICES TBC): • Mini Bananas (59p, 7 pack) • Mini Apples (59p, 6 pack) • Mini Pears (59p, 5 pack) • Snack Pack Grapes (59p, 170g) • Sweet Pointed Peppers (59p, 2 pack) • Plums (59p, 400g) -ENDS- For more information, please contact the Aldi Consumer Press Office on: T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

29
Aug

FEELING PECK-ISH? ALDI LAUNCH RANGE OF READY TO EAT FLAVOURED CHICKEN

Fed up of jazzing up your chicken with the same old condiments, curry pastes or sauces? We are too and that is why supermarket Aldi has launched a range of great value, ready-to-eat flavoured chicken which packs a punch of flavour with a variety of marinades. From Thai, Mexican and Indian-style butter chicken to tangy and spicy chicken wings that take less than 20 minutes to heat up, mix up family mealtimes by trying flavours from around the globe without slaving away in the kitchen! Perfect for on the go, quick mid-week dinners or lunches, the new seasonal chicken range is available in store for the rest of summer. Providing that authentic Thai taste we all know and love, the Thai Chicken Mini Fillets (300g, £2.29) are marinated in a zingy ginger, lemongrass, garlic, chilli and lime mix. For a fuss free addition to a fajita or curry, try Aldi’s Curried Coconut or Mexican Chicken Slices (£1.95) too. BBQ, Hot & Spicy and Chinese Chicken Wings & Drums Is there anything better than a big sharing platter of sticky wings? You’re in ‘cluck’ as for only £1.99, you can get stuck into Aldi’s Smoky BBQ Drumsticks (400g), Spicy Buffalo Wings (430g) or NEW Chinese Wings (430g). Best enjoyed hot, simply cook your wings in a pre-heated oven for 10 to 14 minutes. -ENDS- For more information, please contact the Aldi Consumer Press Office on: T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com

29
Aug

ALDI ELIMINATES THE BACK TO SCHOOL BLUE(S)BERRIES

Beat the back to school blues with Aldi’s child-friendly blueberry pack! Back by popular demand, these little blue bites of heaven will be back on our shelves from Thursday 29th August. Costing just £2.95 for 400g, this super-size pack is the perfect solution for adding a healthy snack to lunchboxes, thanks to the refillable mini-pot that it comes with - ideal for little hands and tummies. They’re not just for kids though. We Brits up and down the country have an insatiable appetite for blueberries. Did you know that British blueberry production grew from 281 tonnes in 2008 to 2,666 tonnes in 2018, and 41,000 tonnes of blueberries were sold in the UK in the past year alone?! To make sure you and the kids are getting your five a day, don’t miss the Super Six fruit deals in stores from Thursday 29th August. They’re perfect for lunchboxes, too! (PRICES TBC) • Mini Bananas (59p, 7 pack) • Mini Apples (59p, 6 pack) • Mini Pears (59p, 5 pack) • Grape Snack Packs (59p, 170g) • Sweet Pointed Peppers (59p, 2 pack) • Plums (59p, 400g) -ENDS- For more information, please contact the Aldi Consumer Press Office on: T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit www.aldi.co.uk

15
Aug

SWEET DREAMS ARE MADE OF THIS - ALDI LAUNCHES EXCLUSIVE TUTTI FRUTTI GIN LIQUEUR

Didsbury Gin’s latest liqueur is to be stocked exclusively at Aldi
Demand for flavoured gins is on the rise, with UK sales up by 457% in the past year[1]
Taking shoppers down memory lane with a sweet twist on the nation’s favourite spirit

Shoppers will leave stores feeling sweet this Summer, as Aldi is set to expand its award-winning gin range with the exclusive launch of Didsbury Gin’s Tutti Frutti Gin Liqueur (£13.99). Available from 22^nd August, this vibrant new addition will sit alongside nine new spirits as part of the supermarket’s first ever National Spirits Festival.
Aldi will be the first supermarket retailer to stock a product from the Manchester-based gin brand, which is currently stocked in premium stores including Selfridges and Harvey Nichols. This Tutti Frutti Gin Liqueur not only offers shoppers a taste of luxury for a fraction of the price, but also is guaranteed to satisfy the sweet tooth of any gin fans with a craving for sweet and zesty flavours.
After securing an investment from Dragon’s Den’s Jenny Campbell, Didsbury Gin developed this exclusive liqueur for Aldi alongside MasterChef Champion Simon Wood, who won the title with his famous Tutti Frutti dessert. Combining the dessert’s fresh lemon and subtle tropical fruit flavours with the Didsbury gin recipe created a bright and citrussy gin liqueur with a delicate, smooth and velvet like finish, truly bringing shoppers that refreshing tutti frutti flavour everyone knows and loves.
This sweet refresher can be enjoyed as a sweet twist on the classic gin and tonic served with a generous slice of pink grapefruit and a twist of orange or go the extra mile by concocting a Tutti Frutti Spritz mixed with Aldi’s bestselling Organic Prosecco (£7.99) and fresh grapefruit juice.
Simon Wood, MasterChef 2015 Champion, comments: "We’ve been big fans of Didsbury Gin from day one at my restaurant Wood Manchester. I love to support local brands and when Liam and Mark asked if I wanted to collaborate with them, I couldn’t wait to make Tutti Frutti into a gin!
Tutti-Frutti literally translates as all the fruits. My dessert from the MasterChef final is my very own Citrus Tutti-Frutti. It’s made up of all the citrus fruit, lemon, lime, ruby grapefruit, vanilla & passion fruit. A great mix for a really tasty gin."
Liam Manton, Managing Director at Didsbury Gin, comments: “We're delighted to be collaborating with MasterChef Champion, Simon Wood on this exciting new product. Combining two of the nation’s favourite things, gin and dessert. We've created something extremely special and can't wait for it to be enjoyed by gin drinkers across the country in one of Britain’s most loved supermarkets”
Julie Ashfield, Managing Director of Buying at Aldi UK, comments: “As flavoured gin shows no signs of slowing down, we’re thrilled to be partnering with Didsbury Gin to bring shoppers more unique flavour combinations like Simon Wood’s MasterChef winning dessert, Tutti Frutti. This innovative new addition to our gin range reflects our commitment to ensuring our customers enjoy the best quality products, without breaking the bank.”
As well as this sweet treat, the National Spirits Festival will showcase a variety of new and exciting additions to Aldi’s spirits range including the Infusionist Mystical Unicorn Gin Liqueur (£9.99), Greysons Rhubarb & Bramble Gin (£15.99), Crossbones Dark & Golden Rums (both £16.99) and the ultimate spirits of the moment - Villa Lobos Tequila (£29.99) and Mezcal (£34.99)!
Aldi’s Didsbury Tutti Frutti Gin Liqueur priced at £13.99 is available online and in stores nationwide from the 22^nd August

[1] Neilson data sourced on 27.02.19 - https://bit.ly/2GBxzW5

15
Aug

RETURNING TO CASA A-MUM AND DAD

Aldi reveal the surprising things parents love about children returning home from university for summer… including going clubbing and watching Love Island!

Readjusting to life when children return home from university is not always plain sailing, but for parents who have survived the initial settling in period, the benefits of having children back at home can start to show.

Research conducted by Aldi, reveals that a third of parents admit they get bored having only their partner for company when their offspring are away studying. As a result, 40% say having their children return for the summer months is positive as it 'brings a refreshing, younger person’s perspective on life'.

One in five (20%) of parents even admitted they get to indulge in TV shows they wouldn’t normally watch such as ‘Love Island’.

A quarter (25%) of parents enjoy making a bigger effort to cook interesting food when their children are home. Shopping for a wider selection of varied food items can be made easy at Aldi, where a large range of specialist foods are available at amazing value. Weekly Super 6 offers have included unusual fruit and veg such as lychees, Sharon fruit and vegan favourite jackfruit.

Aldi’s website offers a huge range of varied recipes to offer inspiration to parents who want to make more of an effort with cooking when their children return home.

Meanwhile, parents say having their children home means they have someone to watch sport with and talk about fashion. The study even found that 13% of dads go out to bars and clubs with their returning child.

Parents showed they find their uses for returning children, with a third saying they wait for them to return so they can 'sort out any tech/gadget issues'.

Julie Ashfield, Managing Director of Buying at Aldi, says: “At Aldi we are proud to offer exceptional quality and taste at fantastic value, helping families to cope with increased household costs during summer, without comprising on range or quality.”

15
Aug

ADD SOME SOUTHERN SPIRIT TO YOUR BBQ WITH ALDI

Fancy a taste of the Deep South this summer? Supermarket Aldi will have your mouth watering with its Bourbon BBQ Thighs and Drums (£2.99, 1kg), available in store all summer long.

These succulent, tender British chicken drums and thighs have been marinated in sweet bourbon and smoky BBQ sauce, to create a Kentucky derby in your mouth. You’ll want to follow the American ‘no white clothes after Labour Day’ rule when tucking into these, as things are bound to get messy.

Treat yourself to the true experience of the deep south by pairing these with some fresh Flavoured Coleslaw (£0.85, 300g) and a steaming hot sweetcorn with a dash of butter. It will have you saying where have you (Jim) Beam all my life?

Thinking of adding these to the menu of your next great British BBQ? We don’t blame you. Why not try one of Aldi’s other meat offers perfect for sizzling and sharing:

Minted Lamb Kebabs (£1.99, 320g)
Specially Selected Ultimate 6oz Burger (£1.99, 340g)
Classic Hot Dogs (£1.69, 400g)

So, don’t miss a drum or thigh beat - get that BBQ started and embrace the British summer.

27
Jan

Super sales see Aldi selling coconut oil all year round

Aldi becomes the first discount supermarket to permanently offer Coconut Oil to its customers
Own-label Coco Loco Coconut Oil will cost up to 40% less than similar products
The supermarket sold 60,000 units in just one week
Permanently on Aldi’s shelves from 8th February 2016

Aldi has announced that it is to become the first discounter to sell coconut oil permanently, due to its huge popularity with customers.

The supermarket’s Coco Loco Coconut Oil sold out within days of going on sale when it was first introduced to customers as a Specialbuy in September 2015.

After selling 60,000 units sold in just one week, Aldi increased the stock levels by 98 per cent when Coco Loco was introduced again in January 2016, in order to meet customer demand.

Sales of coconut oil have more than tripled nationally in the past year, from £4.4m to £14m, according to market researcher Kantar World Panel (52 weeks ending 13th September 2015). Favoured by A-list celebrities including Gwyneth Paltrow and Miranda Kerr, coconut oil is famed for its versatility. It can be used for healthier frying, mixing in salads as a dressing, in smoothies and even as a beauty treatment.

In response to growing customer demand in the UK, Coco Loco Coconut Oil, made from organic, 100% raw pressed coconut oil will be available in all Aldi stores from 8th February 2016 and the discounter has promised to secure the price at just £2.99 for 300ml.

The low price means it will cost up to 40 per cent less than similar coconut oils sold at supermarkets and health food shops. In contrast, Asda is selling The Groovy Food Company Organic Virgin Coconut Oil at £4.00 for 283ml, with the same product also being sold at Tesco for a more costly £5.99.

Health-food specialist Holland & Barrett’s Perfectly Pure Coconut Oil is priced at £15.49 for 453g, offering customers a saving of over £2.40 per 100ml when they choose to shop at Aldi.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Coco Loco Coconut Oil has proven to be hugely popular with our customers. Its unbeatable combination of high quality and great value makes it extremely attractive to shoppers.”

“By making Coco Loco Coconut Oil part of our core all year round range, we’re offering our shoppers another reason to make healthy choices at affordable prices both in the kitchen and in their beauty regimes.”

For more information about Aldi’s product offering please visit www.aldi.co.uk.

19
Jan

Aldi begins selling online in the UK

New website www.aldi.co.uk selling award-winning wines by the case
Over 90 wines available online including rosé, sparkling and premium ranges
1 in every 13 bottles of wine purchased in the UK is currently bought in an Aldi store
Varieties of Aldi’s premium Lot Series now available exclusively online
Aldi is investing £35m to establish online platform

Aldi today (19/01) launches its online shopping service, offering an extensive range of award-winning wines by the case.

More than 90 different wines are available at www.aldi.co.uk. These include best sellers from the existing in-store range, and a number of varieties from Aldi’s premium Lot Series, which can only be bought online.

Aldi’s commitment to selling wines of outstanding quality at affordable prices has proven popular with UK consumers.

1 in every 13 bottles of wine purchased in the UK is currently bought in an Aldi store, with Champagne sales even higher at a staggering 1 in every 12 bottles. In addition, more than 10,000 bottles of wine from the retailer’s Exquisite Collection are sold per week, with year on year sales up 33 per cent between 2014 and 2015.

The online launch is part of the retailer’s long-term strategy to make Aldi’s unique combination of award winning quality at everyday low prices available to as many people as possible, particularly those who are not located near a store.

Aldi is investing £35m to establish its eCommerce operation and will expand the service in Q2 to include non-food Specialbuys such as premium cycling wear, electrical items, camping equipment, clothing, gardening and DIY tools.

Matthew Barnes, CEO of Aldi UK, said: “We’re applying our well established Aldi principles of simplicity and efficiency to our new online operation. All of the wines available in our stores are being sold alongside a limited number of online exclusives.

“In 2015, Aldi was named Multiple Wine Retailer of the Year and one in every 13 bottles of wine purchased in the UK was bought from an Aldi store. Starting with wines is a logical first step for us. It’s a stand-out category for Aldi and often the entry point for customers who haven’t shopped with us before.

“We regularly receive feedback from customers who are astonished by the outstanding quality of our wines and so we’re particularly keen to expand their availability into new parts of the country where we don’t currently have physical stores. Selling online is an important step forward for our business.”

Aldi currently operates over 630 UK stores and plans to open a further 83 this year. The retailer is on course to reach 1,000 stores by 2022.

Aldi’s online service is available to consumers throughout the UK, with the exception of Northern Ireland.

Free delivery will apply for all orders over £50. For orders under £50, a standard delivery charge of £3.00 is applied. Customers can also collect their orders from over 5,500 Collect+ locations.

Return to Aldi.co.uk

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