Aldi Media Centre

On Thursday 19^th October, discount supermarket Aldi is bringing back the headline grabbing 16oz ‘Big Daddy’ Extra Thick Rump Steak. The 21-day matured steak is the biggest pre-packaged rump available from any supermarket and costs only £4.99.

The huge cut of meat is 100g heavier yet 20% cheaper than Tesco’s Finest Rump Steak 350g*, which costs £5.95!

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, said: “The 16oz ‘Big Daddy’ Extra Thick Rump Steak has been a customer favourite since it first launched earlier this year and we’re delighted to bring it back as a Specialbuy once again.”

Don’t know your rump from your ribeye?
The rump is made up of several different muscles. It is a lean steak with a great texture and rich flavour. It is best served thick-cut and cooked over a very high heat, with a generous resting time.

Pick up some quick and easy steak accompaniments to add some colour to your steak plate. From 12^th October (until October 26^th), the following vegetables are on Super Six deal:

Carrots - £0.39 - Was £0.44 (1kg)
Baby Potatoes - £0.59 - Was £0.85 (1kg)
Parsnips - £0.39 - Was £0.67 (600g)
Leeks - £0.59 - Was £0.75 (500g)
Onions - £0.39 - Was £0.55 (1kg)
Large Flat Mushrooms - £0.59 - Was £0.79 (250g)

Also, look out for the other great meat deals in store this week (approved):
·         Specially Selected Picancha Burger - £2.69 (340g)
·         Lemon and Herb Cod Goujons - £1.69 (200g)
·         Ready to Cook Mexican Chilli Chicken with Nacho Crumb - £2.99 (369g)
·         Greek Style Gyros Pork Strips with Creamy Garlic Sauce and Tangy Chilli Sauce - £2.49 (380g)
·         Chicken Sausages - £1.99 (350g)

-ENDS-

*Tesco 350g rump is £19.00 per kg v Aldi’s at £10.99 per kg
https://www.tesco.com/groceries/product/details/?id=261947033 (As of 10.10.17)

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

13
Oct

ALDI RELAUNCH POPULAR EAU DE PARFUMS

On sale from 8^th October

Discount supermarket Aldi is introducing three Eau de Parfums. A must have for perfume lovers, the Eau de Parfums are available in all Aldi stores across the UK from 8^th October and cost just £3.99 per 75ml bottle, but customers need to be quick because as with all Specialbuys, once they’re gone, they’re gone!

You can feel pretty in pink with Aldi’s Pure Flowers (75ml, £3.99). A strong yet fresh fragrance made with sparks of jasmine, rose and vibrant orange. Heavenly (75ml, £3.99) is a refreshing and relaxing fragrance. Made with fruit notes and a floral blend. With a combination of floral, amber and wood fragrance notes, Little Secret (75ml, £3.99) is feminine, light and gives a feeling of warmth.

[ENDS]

For more information, please contact the Aldi Lacura Press Office on:
T: 020 7025 6611 or E: aldihealthandbeauty@redconsultancy.com.

12
Oct

THE TASTE OF CHRISTMAS: MUST-HAVE MINCE PIES FROM ALDI

Nothing says Christmas like the taste of mince pies, and this year Aldi is celebrating their best selection yet! With nine delicious varieties to choose from, there is a mince pie for everyone at Aldi. Inspired by the biggest food and drink trends of 2017, the sumptuous mince pie collection ranges from sloe gin infused mince to gingerbread topped, not to mention gluten-free and the classics too.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, says: “At Aldi we know that Christmas hasn’t really started until you’ve had your first mince pie. This year’s mince pie offering is better than ever, with more than one different premium flavour for each day of the week."

The showstopper of the collection is Aldi’s luxurious, hand-crafted Specially Selected Exquisite Mince Pies (£2.99 for 6). These luscious festive goodies are made with delicious all-butter pastry, fragrant frangipane and filled with decadent mincemeat of juicy raisins, sultanas, currants and glacé cherries, and then hand-finished with crunchy roasted almonds. (Available in store from the 14^th November)

Aldi’s Specially Selected Sloe Gin Mince Tarts (£2.29 for 6) provide a very sophisticated alternative to the traditional mince pies. These heavenly pastry tarts with a luxurious mincemeat and sloe gin filling and flaked almond topping will give you a mouthful of seasonal cheer at every bite! (Available in store from the 14^th November)

Aldi’s Specially Selected All Butter Almond Mince Tarts (£2.29 for 6) are perfect for those who want to join in with the festive fun, but who aren’t so keen on traditional mince pies. These patisserie-style pastry tarts, with a sweet almond mincemeat filling and flaked almond topping, are the ultimate after dinner treat for all! (Available in store from the 14th November)

For those who like their mince pies with a twist, the Specially Selected Topped Mince Pies (£1.49 for 4) come in a shortcrust butter crumb pastry and are available with a sweet Florentine or Gingerbread topping. (Available in store from the 14^th November)

Aldi’s Specially Selected Flavoured Mince Pies (£1.69 for 6) are perfect for those who prefer theirs the traditional style but would also like a little something extra. Available in delicious Chocolate Orange and Salted Caramel, these classic flavours add an extra Christmas excitement to the traditional mince pies. (Available in store from 14th November)

Aldi’s Gluten Free Mince Pies (£1.49 for 4) ensure those following a gluten free diet can still enjoy a taste of Christmas. These crisp and sweet pastry pies are richly filled with scrumptious mincemeat, and lightly sprinkled with a dusting of sugar, so no one misses out on the festive feel this Christmas. (Available in store from the 14th November)

If you are a traditional mince pie fanatic, Aldi’s Specially Selected Mince Pies (£1.49 for 6) will bring you ALL the joy this Christmas. These delicious all butter shortcrust pastries are filled with luxury mincemeat of vine and citrus fruits with sweetened dried cranberries, infused with cognac. (Available in store from the 1^st October)

Alternatively, Aldi’s Deep Filled Mince Pies (79p for 6) are also a brilliant traditional option for those who are looking for a classic taste of Christmas. At only 79p for a pack of 6, they are great value for money and perfect for those who want to stock up on mince pies this year. (Available in store from 1^st October)

Aldi’s delicious Specially Selected Mini Mince Pies (£1.79 for 12) are a delicate canapé serving – these little treats will steal the show! Spice up your party with this popular classic, also available in Spiced Caramel. (Available in store from the 1^st November)

-ENDS-

12
Oct

BRITISH BAKERS VOTE ALDI’S MINCE PIES AND CHRISTMAS PUDDINGS THE BEST THIS CHRISTMAS

Aldi wins three awards at the British Baker Christmas Star Awards, with a further five products Highly Commended

Discount supermarket Aldi’s mince pies have been voted the best at the British Baker Christmas Star Awards, with the supermarket scooping both Winner and Highly Commended in the Mince Pies category, and Winner in the Gluten Free category.

Described by Judge and Food Marketing expert Vhari Russell, as “way ahead of the market leaders in terms of innovation, taste and texture,” Aldi’s Specially Selected Exquisite Mince Pies (£2.99) are hand-crafted to combine deliciously thin all-butter pastry, fragrant frangipane and a delectable mincemeat of juicy raisins, sultanas, currants and glacé cherries.

Dominating the results, Aldi also walked away with the Highly Commended award for their Specially Selected Gingerbread Topped Mince Pies (£1.49). This special recipe combines a shortcrust butter crumb pastry, with a bold twist of tangy gingerbread to top it off.

Showing that they’ve thought of everyone this Christmas, Aldi also scooped the win for their Gluten Free Mince Pies, the combination of sweet, crisp pastry and moist mincemeat impressed on taste, texture, and value, with Judge Peter Sidwell, from ITV’s Britain’s Best Bakery, describing it as “a really well baked, delicious product – executed well.”

Securing its place as the destination for festive baking, Aldi rose to the challenge in the puddings category, being named Winner for its Specially Selected Golden Topped Christmas Pudding (£7.99). This extra special twist on a seasonal favourite was voted into the top spot following a unanimous decision from the judges. A gloriously sticky pudding, it’s made with the finest vine fruits, cherries, and pecans, and is steeped in stout, port, brandy, and orange liqueur. It’s final wow-factor, a golden glitter sparkle, making sure it’ll be a showstopper at any Christmas spread.

Doing the double once again, Aldi’s Specially Selected Exquisite Pudding (£9.99) was Highly Commended. An old family recipe hand crafted by luxury pudding makers in the Isle of Man, topped with black cherries and featuring comforting hints of cognac and spices. Aldi also won Highly Commended for its Specially Selected Exquisite Panettone (£6.99), Specially Selected Luxury Topped Stollen (£3.99), and Specially Selected Exquisite Spelt & Chive Crackers (£1.99).

For more information about Aldi’s award winning range, please visit www.aldi.co.uk.

5
Oct

ADVENT: NOT JUST FOR CHILDREN THIS DECEMBER AT ALDI

‘Tis the season for all to be jolly, with discount supermarket Aldi’s chocolate advent calendars landing instore from Wednesday 1^st November. Whether you are a chocolate connoisseur, or going ‘free from’ this advent, at Aldi it’s children and adults who will be enjoying 25 days of festive fun!

Priced at just £6.99, the luxury Moser Roth Chocolate Advent Calendar is sure to delight this Christmas with each window revealing a luxury chocolate, decorated with edible winter woodland stencils.

The Moser Roth Chocolate Advent Calendar is brimming with milk, white and dark chocolates, filled with ganache, salted caramels and praline, and infused with festive fruit and spices, ensuring that each day is a celebration of indulgence.

Following a free-from diet? The multi-award winning Moo Free Advent Calendar will bring you all the flavour of great tasting milk chocolate advent calendars but without a hint of dairy, gluten or soya. At just £2.99 this free-from calendar is also free-from a hefty price tag too – what could be better?

Whether you’re a big fan of Malteser Merryteaser, Mars or Galaxy, at only £1.99 these classic advent calendars will satisfy your milk chocolate cravings every day in the run up to Christmas!

From Peppa Pig to My Little Pony, Transformers and the Simpsons, with a Kinnerton Advent Calendar you can bring your child’s favourite character to life for just 99p.

Not much of a sweet tooth but still want to feel festive by treating yourself to a little something in the run up to Christmas?

There’s no better advent calendar out there for adults than Aldi’s Wine Advent Calendar (24 x Mini Wines, £49.99). Every day offers a new mini bottle of wine for an evening indulgence in the lead up to Christmas with 24 mixed bottles of Red, White, Rose and Fizz for the ultimate boozy treat available in stores nationwide and online from 1st November.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “At Aldi we believe that everybody deserves to get in to the festive spirit, no matter what their age or dietary requirements, with premium quality advent calendars for all. This year’s advent calendar offerings are better than ever – be it as a festive count down for excited kids or a way for parents to enjoy the countdown to Christmas.”

-ENDS-

5
Oct

IT’S A HAT-TRICK: ALDI NAMED SUPERMARKET OF THE YEAR FOR THIRD YEAR RUNNING

Aldi awarded ‘Supermarket of the Year’ at Retail Industry Awards 2017
Other awards include ‘Chilled Retailer of the Year’ and ‘Fresh Produce Retailer of the Year’

Discount supermarket Aldi has been crowned Supermarket of the Year at the prestigious Retail Industry Awards for the third consecutive year, beating stiff competition from Tesco and Morrisons.

The award, judged by an independent panel of industry experts, was given to Aldi in recognition of its longstanding commitment to delivering products of the highest quality at unbeatable prices to its customers.

Aldi has scooped up two other honours at the award – Fresh Produce Retailer of the Year for a third consecutive year and Chilled Retailer of the Year for the first time.

These accolades add to an already amazing awards season for Aldi, having recently been named Favourite Supermarket at the Good Housekeeping Food Awards 2017.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We’re thrilled to have been named Supermarket of the Year at the Retail Industry Awards for the third year in a row – proving our dedication to providing our customers with great quality products at exceptional prices.

“We are also delighted to have received two other acknowledgments across the business, which for us is testament to the commitment of our buyers who are continuously sourcing products that will excite our customers.”

This win follows the announcement of Aldi’s record results for its latest financial year, with growth accelerating in 2017 as rising number of British shoppers switch their supermarket. Sales in the UK and Ireland reached £8.7bn in the year to 31st December 2016 (2015: £7.7bn) – an increase of 13.5% (2015: 12%) despite overall grocery market growth of just 0.5% during the period.^{^[i]}

For more information about Aldi’s award winning range, please visit www.aldi.co.uk.

ENDS

[i] Kantar Worldpanel data, 52 weeks to 1st January 2017

5
Oct

BACK BY POPULAR DEMAND! ALDI BRINGS BACK SELL-OUT LACURA MAKE UP

BACK BY POPULAR DEMAND! ALDI BRINGS BACK SELL-OUT LACURA MAKE UP
Discount supermarket Aldi is bringing back their sell-out make up range inspired by YSL, Maxfactor, L’Oréal and Garnier.
Available online and in store from Sunday 8^th October, the range includes concealer, corrector pens, powder, mascaras, BB cream and a brand-new lip gloss, ALL of which can be snapped up for just £20.24, but be quick, as with all Specialbuys, once they’re gone, they’re gone!

Starting with base make up…
The Lacura CC Colour Correcting Stick Set (£4.99) is perfect for anyone worried about redness or blotching on the skin. Tackling all skin imperfections, the set includes: a concealer stick, which provides light coverage to give an even complexion; the green stick, which reduces redness and small vein visibility and the rose stick, which balances out dark shadows on the face and under the eyes. With Maxfactor’s equivalent pens costing £25 in total, this set is a steal.*

And to complete your base make up…
Head straight to the Concealer Pens – inspired by YSL’s £25 Touche Éclat Highlighting Pen, Aldi’s Lacura Concealer Pen will help you say goodbye to dark circles and hello to highlighted cheeks for only £2.99**. Available in three colours to suit sandy, rosy and darker complexions, the pen-style concealers are perfect for last-minute touch-ups.

To add some overall coverage…
Look no further than Lacura BB Cream (£2.99), a perfect addition to a make-up bag for anyone looking for a lighter alternative to foundation. Inspired by Garnier’s*** £9.99 BB Cream, Aldi’s version, which is 70% cheaper, will help skin appear smoother and more hydrated for up to 24 hours. Available in three skin shades – light, medium and summer glow’ – the beauty balms blend in with your natural skin tone.

To top up and set your make up…
The Lacura Mineral Powder and Brush (£3.79) is your new best friend. Inspired by L’Oreal True Match powder (£6.99)****, Aldi’s Lacura powder is formulated with minerals that will help to balance out skin irregularities and with a creamy ‘silk-like texture’, it will leave your skin looking fresher, smoother and glowing.

To complete your look…
The Lacura Cushion Lip Gloss (£2.99) is NEW to Aldi’s beauty range. Available in brick, nude and neutral shades, there is a colour for every mood and outfit. Enriched with shea butter and macadamia nut oil, the glosses will keep your lips looking soft, supple and full of moisture, day and night.

Lacura’s Mascaras (£2.49 each) are coming back, so whether you love a 3D effect or a volumizing brush, we have one for every look.
With a brush that ensures every lash is covered, the Lacura 3D-effect Mascara adds curve, fullness and length to your lashes.
The Lacura Volume Sensational Mascara ensures your eyes get noticed. With a soft and creamy texture which creates maximum volume without clumping.
The Lacura XXL Extreme Lashes Mascara is the boldest of the trio – offering the best combination of full and voluminous lashes. With a huge brush and volumizing formula, this mascara will take your eye look from day to night with one swish.
For more details of the Health and Beauty range visit: https://www.aldi.co.uk/c/groceries/health-and-beauty-grocery

[ENDS]

5
Oct

ALDI UNVEILS WONDERFUL WOODEN TOYS FOR CHRISTMAS

From classic dolls houses and train sets to rocking unicorns and smoothie makers, Aldi’s new nostalgic collection of great-value wooden toys – set to hit stores and online from the 26^th October – has everything parents need to inspire their children to step away from the electronics this Christmas!

The quality FSC certified wooden toy line up includes both classic and modern options, and is sure to leave grown-ups reminiscing and keep kids entertained for hours.

Along with this classic new Wooden Rocking Horse (£27.99), Aldi has also tapped into the unicorn craze by introducing this trendy Wooden Rocking Unicorn (£27.99); a modern twist on the original, it’s perfect for parents looking for something a little different.

This beautiful Wooden Doll’s House (£29.99) makes for a truly magical gift. It comes with three floors, a lift-up roof and is purposefully designed to allow for simple assembly. Fill with the Wooden Doll’s House Furniture (£12.99) – a 21-piece set including everything from an oven and fridge to a wardrobe and sofa – so little ones will have everything they require to start playing house this Christmas.

Aldi’s on-trend Large Wooden Kitchen (£29.99) is just the thing for budding chefs. It’s available in grey or pink, is made from solid wood and comes complete with an oven, hob, sink, shelving unit and even an educational chalk panel.

Why not go all out and team with Aldi’s modern Kitchen Sets and Accessories (from £9.99 - £12.99) - there’s everything from a wooden toaster and food set to a coffee and smoothie maker to choose from.

Back by popular demand, Aldi’s modern Wooden Railway (£14.99) and Road Sets (£14.99) both come complete with an expertly crafted array of wooden vehicles and are fantastic timeless toys for little ones to open under the tree.

This modern Wooden Work Bench and Tools (£34.99) is a great new addition to the range for children who are keen to try their hand at DIY. Or, the ageless Wooden Pram, Cot and Highchair (£14.99) are just the thing for children wanting to mimic their parents.

Check out this new and fantastic Wooden Playshop/Theatre (£34.99), offering two great role plays in one. On one side, the play shop features two shelves with storage trays to show off produce, including a starter set of three fruits and three vegetables. Wannabe grocers can even use the mini blackboard to showcase their prices and promotions. Twist around and the theatre side features a red stage curtain and a large blackboard, perfect for listing their plays and performances.

For those looking for an extra special gift, Aldi are offering the high-quality Premium Wooden Kitchen (£79.99) and Premium Kitchen Accessories (Price TBC) – available online only. Little ones can cook up imaginary feasts with the help of this beautiful toy kitchen unit, complete with an oven, hob, washing machine, storage cupboards and more, all in a decorative blue and green colour palette which both parents and children will enjoy.

Aldi’s October Toy Event is available in stores and online at Aldi.co.uk on the 26^th October, but shoppers best be quick, as with all Specialbuys, once they’re gone, they’re gone!

aldispecialbuys@clarioncomms.co.uk

Description	Price
Premium Wooden Kitchen	£79.99
Wooden Workbench & Tools	£34.99
Wooden Playshop/Theatre	£34.99
Large Wooden Kitchen - Pink	£29.99
Large Wooden Kitchen - Grey	£29.99
Wooden Train/Activity Table	£29.99
Wooden Dolls House	£29.99
Wooden Rocking Horse	£27.99
Wooden Rocking Unicorn	£27.99
Wooden Pirate Ship/Garage	£19.99
Wooden Railway/Road Set	£14.99
Wooden Pram/Cot/Highchair	£14.99
Wooden Dolls House Furniture	£12.99
Wooden Kitchen Sets	£12.99
Wooden Kitchen Accessories	£9.99
Wooden Carry Along Play House	£9.99
Wooden Toys	£8.99
Rag Dolls	£7.99
Wooden Vehicles	£6.99

ENDS

5
Oct

ALDI TAPS INTO PUMPKIN SPICE TREND WITH LAUNCH OF NEW LIQUEUR FOR LESS THAN £7

Aldi’s Specially Selected Pumpkin Spice Irish Cream liqueur is 50% cheaper than Bailey’s branded version

This autumn, add a seasonal twist to your favourite tipple with the introduction of Aldi’s first Pumpkin Spice liqueur – retailing at under just £7; half the price of big brand versions.
With more than 200 million Pumpkin Spice Lattes being sold over the last 11 years, it’s obvious that Pumpkin Spice has become the flavour of the autumnal season. Once a favoured coffee classic, it’s now a pop culture phenomenon.
Aldi has successfully embraced this trend with its new Specially Selected Pumpkin Spice Irish Cream liqueur. Creating an adult interpretation of the popular flavour, the liqueur is ideal for those who love to experiment, and is set to be an instant staple over the colder months.
Not only perfectly on-trend, it’s considerably more affordable than Baileys’ Pumpkin Spice Limited Edition, which is 50% more expensive than Aldi’s purse-friendly alternative[1]. New and old Aldi patrons alike can be certain that for only a fraction of the price, they’ll be receiving the same premium quality that Aldi injects into its alcohol aisle, without breaking the bank.
This beautifully rich and creamy liqueur has been infused with classic Pumpkin Spice flavours, and is balanced by hints of cinnamon and nutmeg. A wonderful sipper for the colder months, enjoy this liqueur on its own over ice, or alternatively, add it to the iconic Pumpkin Spice Latte for an extra kick.
The Pumpkin Spice Irish Cream liqueur priced at £6.99 is available in stores nationwide from the 5^th October, and forms part of Aldi’s SpecialBuys range.

- Ends-

[1] Baileys’ Pumpkin Spice Cream Liqueur Limited Edition RRP £14.00 (www.tesco.co.uk)/ Aldi’s Specially Selected Pumpkin Spice Irish Cream Liqueur RRP £6.99

3
Oct

SAY HOLA TO THE NEW YORKSHIRE BURRITO FROM ALDI

Discount supermarket Aldi is taking burritos to the next level this Christmas with the brand new Specially Selected British Beef Brisket Burrito (£7.99), available in stores nationwide.
A modern and British twist on the classic burrito and capturing the burrito trend taking over social media, Aldi’s newest winter warmer is made up of tender, slow-cooked pulled beef brisket in a porcini mushroom sauce, which is hand wrapped in a fluffy Yorkshire pudding.
Costing £7.99 (serves 5 people) the burrito comes complete with a rich red wine and onion gravy, which helps create a melt-in-your-mouth texture.
The burrito will be on sale nationwide throughout the winter months. Arriba Arriba!
[ENDS]

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

Notes to editors:
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 10/09/2017, Aldi grew sales by 15.6% and has a 6.9% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·              Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·              Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·              Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·              Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·              Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·              Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·              Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
·              Recent research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

29
Sep

ALDI VS. THE HIGHSTREET - BUT, WHICH WILL STAND UP IN THE BATTLE OF MEN’S FOOTWEAR?

Discount supermarket Aldi is more committed than ever in offering customers great-value alternatives to higher priced, branded products, with the launch of its Autumn Fashion range.
Available in stores and online from the 1^st October, while stocks last, there is an array of autumnal essentials for shoppers to stock up on, ranging from cardigans and coats to slippers and boots.
The star of the show is no doubt these trendy Men’s Chukka Boots – available in size 7-11 – which are inspired by Timberland, but a whopping 87% cheaper[1] at just £19.99.
The ankle-high lace-up boots are feet ahead in the style stakes and combine traditional style with sheer practicality - shoppers should be quick though, as with all Specialbuys, once they’re gone, they’re gone!
Julie Ashfield, Managing Director for Corporate Buying at Aldi comments: “We’re continuously monitoring high-street trends to offer our customers great-value alternatives, without compromising on style, and we love seeing the excitement our products cause amongst shoppers. These Chukka boots are sure to be a must-have for men looking to add a stylish update to their wardrobe this Autumn.”

The full range of Aldi’s Autumn Fashion range is available in stores and online from 1^st October:
www.aldi.co.uk/c/specialbuys/clothing

Product	Price
MENS QUILTED JACKET	£19.99
MEN'S CHUKKA BOOTS	£19.99
LADIES’ PADDED JACKET	£19.99
LADIES’ CHELSEA BOOTS	£14.99
MENS GILET	£14.99
MEN'S CORD TROUSER	£9.99
MENS PYJAMAS	£9.99
LADIES’ TEXTURED DRESS	£9.99
MENS CARGO TROUSER	£9.99
MEN'S COTTON SHIRT	£8.99
MEN'S TEXTURED JUMPER	£8.99
LADIES’ AUTUMN JEANS	£7.99
MEN'S JERSEY HIPSTER	£5.99
LADIES’ 5 PACK SOCKS	£3.99
MENS MEMORY FOAM SLIPPERS	£3.99
LADIES’ LEGGINGS	£3.99
LADIES’ MEMORY FOAM SLIPPERS	£3.99
MENS COTTON RICH SOCKS	£3.99
40 DENIER OPAQUE TIGHTS 3 PK	£2.99
LADIES’ SHEER TIGHTS 5 PK/KNEE HIGHS 10 PACK	£2.99
THERMAL SOCKS	£1.99

[1] Timberland £148.50 Westmore Chukka Boots https://www.rubbersole.co.uk/Timberland-WESTMORE-CHUKKA

29
Sep

GET INTO THIS CHRISTMAS SPIRIT THIS SEASON WITH ALDI

Make the most of the party season this year with Aldi’s award winning spirit collection. Whether you’re dancing the winter nights away, or curling up on the sofa, you can rest assured that Aldi has the perfect accompaniment to all your festive activities.

Crowned ‘Supermarket Own Branded Spirits Range of the Year’ at the International Spirits Challenge, yet boasting some of the lowest prices around, it’s cause enough for even the Scrooges amongst us to celebrate!

Liqueur
Specially Selected Irish Cream Liqueur, £6.99
Available online and in stores nationwide from 01/10/17
Size: 70cl
Carefully crafted from a blend of spirit, fresh dairy cream and oak cask matured Irish whiskey, this smooth, creamy tipple is the ultimate indulgence. Enjoy after dinner, paired with a sweat treat for the ultimate combination.

Specially Selected Chocolate Cream Liqueur, £8.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
Made with real Belgian chocolate, this liqueur is the perfect drink after dinner for those with a slightly sweeter tooth, or a great stocking filler for the chocoholic in your life.

Bellucci Amaretto Liqueur, £6.49
Available in stores nationwide from 01/10/17
Size: 70cl
This sweet liqueur delivers a fabulous almond taste experience. Enjoy over ice, or as an ingredient in a cocktail to get the Christmas party started.

Tamova Liqueurs Salted Caramel Vodka Liqueur, £9.99
Available in stores nationwide from 14/11/17
Size: 50cl
This Salted Caramel Vodka liqueur is made exclusively from natural caramel flavours, the finest rock salt and triple distilled British grain vodka, giving the warmth of the caramel a slightly salty edge. Enjoy neat over ice or pour over ice-cream for an adult sweet treat.

Clarke's Devil's Own Cinnamon Liqueur, £12.99
Available in stores nationwide from 14/11/17
Size: 70cl
Offering the attractive combination of spicy cinnamon and notes of bourbon whiskey, this liqueur manages to be soft, sweet and fiery all at the same time. Culminating in an overall sweet taste with a chilli kick, this is a drink that is set to get taste buds racing in the cold weather.

Specially Selected Pumpkin Spice Irish Cream Liqueur, £6.99
Available in stores nationwide from 05/10/17
Size: 70cl
This beautifully rich and creamy liqueur is an Autumn must-have; infused with Pumpkin Spice flavours and hints of cinnamon and nutmeg, it’s a wonderful winter sipper. Fabulous on its own over ice or added to coffee in a Pumpkin Spice Latte.

Ravini Italian Amaretto, £9.99
Available in stores nationwide from 14/11/17
Size: 70cl
This sweet liqueur is characterised by its instantly recognisable almond flavour. Enjoy this tipple either neat or over ice or, alternatively, for those looking to create some truly festive-inspired drinks, use it as an ingredient in any Christmas cocktail.

Specially Selected Crème de Cassis, £6.99
Available online and in stores nationwide from 14/11/17
Size: 50cl
Add this French liqueur to your fizz this New Year to ring in 2018 in style, without breaking the bank. Enjoy it over ice, or mixed with Champagne or Prosecco to make a classic Kir Royale cocktail.

Coffee Liqueurs, £6.99
Available in stores nationwide from 14/11/17
Size: 50cl
With a choice of espresso, cappuccino or latte macchiato, this is the perfect gift for the coffee-lover in your life. With each liqueur boasting individually rich, sumptuous flavours, these are sure to add a little oomph to your afternoon coffee.

Whiskies
Highland Earl Smoked Reserve Whisky, £13.49
Available online and in stores nationwide from 14/11/17
Size: 70cl
Fresh and fruity in flavour, this delicious whisky is packed with notes of toffee, smoke and sea salt. Drink neat, or on the rocks for an intense burst of flavour. If you’re looking for a cheese pairing, Aldi’s baking Camembert (RRP £4.99) will perfectly counteract the richness of the whisky.

Glen Marnoch 29 Year Old Single Malt Whisky, £39.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
This whisky is characterised by its surprisingly light and floral scent and gentle spices, sweet vanilla, and light fruit flavours. Presented in a premium wooden box, this whisky is ideal for gifting. Enjoy curled up in front of the fire, watching your favourite Christmas film for maximum satisfaction.

Irish Reserve 26 Year Old Single Malt Irish Whiskey, £39.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
Beautifully smooth and rich with an abundance of fruity notes, this whiskey is carefully balanced with woodier oak aromas and spices that have been left to deepen over time. The complex, long lasting, sweet finish makes this the ideal Christmas gift for the Whiskey connoisseur in your life.

Solo Clubhouse Premium Single Grain Whisky, £19.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
Defined by its light body, this whisky is soft and mellow with subtle oak notes and gentle vanilla aromas. To maximise your enjoyment of this particular bottle, pair it with tangy Christmas fruits like clementines or pears for the perfect blend of flavours.

Highland Black 8 Year old Scotch Whisky, £12.99
Available in stores nationwide now
Size: 70cl
This International Spirits Challenge Silver award winning whisky is made from a blend of Scotland’s finest grain and malt whiskies giving it a super smooth taste. Perfect for New Year’s Eve, pair this Scottish whisky with hearty renditions of Auld Lang Syne when welcoming in 2018.

Glen Marnoch Single Malt Whisky Gift Pack, £7.99
Available online and in stores nationwide from 14/11/17
Size: 3 x 15cl
A single malt scotch whisky, produced in one of the finest distilleries in the Highlands of Scotland. Defined by its rich aromas and vanilla and summer berry notes, this whisky has been matured in fresh bourbon barrels to create its stunning creamy toffee character.

Brandy
Specially Selected XO Brandy, £13.99
Available in stores nationwide from 01/10/17
Size: 70cl
Scented and elegant, this brandy has beautiful woody notes from being aged in oak casks for 5 years. This infusion results in a rich and complex flavour, complemented by hints of vanilla and nuts, creating a palate with a very smooth finish.

Chevalier 2002 Fine Champagne Cognac, £29.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
Distilled in Cognac, western France, this delicate, yet complex high-quality brandy blends floral notes with tobacco and honey flavours. Team with dark chocolate for the ultimate flavour combination.

Pierre Le Duc 1978 Armagnac, £27.99
Available online and in stores nationwide from 14/11/17
Size: 50cl
Produced in the Armagnac-Ténarèze region in Gascony, southwest France, this Pierre Le Duc 1978 Armagnac is a careful blend of dried fruits, maple and dark chocolate, boasting a taste that is balanced yet long on the finish. Drink this in small sips to ensure full enjoyment as an after dinner refreshment.

Rum
Pink Pigeon Spiced Rum, £19.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
Distilled at the oldest working distillery in Mauritius, this molasses based rum is infused with natural Bourbon Vanilla, handpicked from Madagascar. Named after the endangered Pink Pigeon bird, a donation will be made with every purchase to the Mauritian Wildlife Foundation to support the preservation of this treasured species.

Ron Mulata 7 Year Old Cuban Rum, £17.99
Available in stores nationwide from 14/11/17
Size: 70cl
Boasting a typical Cuban rum character, this spirit’s clear woody notes add a refreshing twist to this well-loved spirit. Use a splash of Ron Mulata 7 Year Old Cuban Rum to create the perfect Christmas cocktail, guaranteed to warm up any chilly night out.

Vodka
Saint Germont Premium French Vodka, £13.99
Available online and in stores nationwide from 14/11/17
Size: 70cl
Distilled five times and produced using only the finest French wheat, this crystal clear vodka balances delicate citrus notes with hints of vanilla to create a notable sweetness and a long-lasting finish on the palate. Pair with caviar for a luxurious taste experience.

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910

www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

29
Sep

STRESSED ABOUT SLIMMING? ALDI LAUNCH NEW SLIM FREE READY MEAL RANGE WITH MEALS COSTING £1.99 EACH

This autumn, discount supermarket Aldi is launching a new low calorie and low fat slimming ready meal range, Slim Free. Perfect for customers wanting healthy and nutritious meals without the stress of preparing food from scratch, the £1.99 ready meals are bursting with flavour and can be enjoyed without breaking the bank.

Taking inspiration from pancontinental flavours and packed full of lean meat, pasta, pulses or vegetables, the frozen ready meals will be launching across Aldi stores nationwide from 26^th September.

Each meal can be cooked quickly and easily in the microwave or oven and with a variety of dishes to choose from, customers can enjoy great tasting, low calorie meals every night!

Choose from:

Slim Free Chicken Tikka Masala, 500g

Chicken in a spicy tikka sauce made with onions, tomatoes, ginger, garlic, cumin and red chilli. This curry is low in fat, low in saturated fat, high in protein and contains no added sugar.

Slim Free Moroccan Vegetable Stew, 500g

A Moroccan inspired vibrant vegetable stew made with butternut squash, red peppers, carrot and courgette with warming spices including cumin, coriander, turmeric, red chilli, garlic and ginger. This stew is low in fat, low in saturated fat, a source of protein, a source of fibre and contains no added sugar.

Slim Free Meatballs & Pasta, 550g

Spaghetti with meatballs, spinach and cherry tomatoes in a traditional Italian style tomato and onion sauce made with basil, oregano, parsley and garlic. This dish is low in fat, low in saturated fat and high in protein.

Slim Free Chicken Saag, 500g

Chicken with spinach in a healthy saag curry sauce packed with mushrooms, chillies, garlic, ginger and turmeric. This curry is low in fat, low in saturated fat and high in protein.

Slim Free Three Bean and Vegetable Chilli, 500g

A mixed bean hearty vegetable chilli with red peppers, tomatoes, onion and courgette. This chilli is low in fat, low in saturated fat, and high in protein and fibre.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “Our Slim Free ready meal range is aimed at customers who enjoy healthy eating without compromising on taste or quality. At just £1.99 each, they offer excellent value.”

ENDS

For more information, please contact the Aldi Consumer Press Office on:

T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

25
Sep

ONE MILLION NEW SHOPPERS AS ALDI ACHIEVES RECORD SALES

	2016	2015	Change
Sales	£8.744bn	£7.705bn	+13.5%
Gross profit	£324.5m	£349.7m	-7%
Operating profit	£211.3m	£255.6m	-17%

Growth accelerates with UK and Ireland sales up 13.5% (2015: 12%) to a record £8.7bn – a £1bn increase
Sales and market share have more than doubled in less than four years
Over 1m* shoppers switch from other supermarkets, attracted by the lowest prices and best quality – over half of UK households 15.4m* now shop with Aldi
Growth has accelerated again during 2017, according to Kantar Worldpanel data **
Commitment to the lowest prices in the UK and investment in people, stores and distribution remains undiminished but impacts profits
Positive like-for-like sales, boosted by growth in new and existing stores, with 70 new supermarkets planned in 2018

Aldi, the UK’s lowest-priced supermarket, has announced record results for its latest financial year, with growth accelerating in 2017 as rising numbers of British shoppers switch their supermarket.

Sales in the UK and Ireland reached £8.7bn in the year to 31^st December 2016 (2015: £7.7bn) – an increase of 13.5% (2015: 12%) despite overall grocery market growth of just 0.5%*** during the period.

Aldi’s current growth rate in the UK is now 15.6%**, according to Kantar Worldpanel data. The supermarket also said like-for-like sales were strongly positive during 2016 and have accelerated in 2017.

The business, which operates 726 UK stores, said growth had been driven by over 1m* new customers switching to Aldi during the past year, attracted by its unique combination of the lowest prices and award-winning quality.

Aldi, the UK’s fifth biggest supermarket with a 6.9%** share of the market, said its best-performing categories were its Specially Selected range of premium quality products, alongside fresh fruit and veg, fish and meat. In the current year so far, sales of Specially Selected are up 40%.

The privately-owned business said it planned to open a further 70 new UK stores in 2018 as part of its plans to reach 1,000 by 2022. A record 23 stores are planned to open in the final three months of the year.

The grocer, which reported a 15% increase in sales last December, said it planned to build on its record performance by introducing over 160 new products to its festive range, including a Sirloin of Beef with Porcini, Shallot and White Truffle Stuffing and a Dressed Side of Salmon, both from its award-winning Specially Selected Exquisite tier.

Aldi said a further 150 stores would open next year under its ‘Project Fresh’ initiative – a £300m investment programme to create more in store space for fresh, chilled and food-to-go ranges as well as simpler layouts, improved fixtures and brighter, wider aisles. By the end of 2018, a total of 250 stores will have launched in the new format.

The business, which has won over 270 awards for quality so far in 2017 – including Favourite Supermarket and Favourite Wine Retailer at the Good Housekeeping Food Awards 2017 just last week – also said it reformulated more than a third of its products last year to further improve quality.

Data from The Grocer, meanwhile, confirms Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor in its price survey The Grocer 33****.

Matthew Barnes, Chief Executive Officer – Aldi UK and Ireland, said: “Our growth is accelerating, thanks to the hundreds of thousands of new customers switching their shop to Aldi. This is happening right across the UK and is all down to a simple, straightforward commitment – products comparable to the leading brands and supermarket premium ranges at the lowest prices in Britain.

“We’re doing everything we can to insulate customers from those cost increases, making sure our prices are the lowest in the UK, every day of the year.

“At the same time, we’ve been improving the quality of our range and introducing the new products our customers have asked for. The result is a carefully selected range of exclusive own-label brands and award-winning products.”

Aldi, which sponsors Team GB, said 77% of its total sales are from products sourced from over 1,000 British suppliers, including its entire core ranges of fresh meat, eggs, milk, butter, cream and bakery.

Earlier this year, Aldi was ranked as the best-performing supermarket for compliance with the Groceries Supply Code of Practice for the fourth year running, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain and creating better conditions for growers and producers. This followed a survey of over 1,000 food and drink suppliers by industry watchdog, the GCA.

Aldi, which employs 29,000 people in the UK, was voted Employer of the Year in The Grocer Gold Awards this year. It was also rated the best performing supermarket for customer satisfaction in the recent UK Customer Satisfaction Index – a poll of over 10,000 shoppers - overtaking Marks & Spencer and Waitrose.

Independent research by the Centre for Economics and Business Research (Cebr), published earlier this month, also highlighted Aldi’s positive impact on the wider UK economy. According to the analysis, the supermarket contributed to the generation of over £8.5bn in Gross Domestic Product in 2016 through job creation, spending with British-based businesses, taxes and investment. It also supported almost 146,000 direct and indirect jobs in the UK, which Cebr expects to rise to at least 205,000 by 2022.

Meanwhile, consumers could have saved an estimated £2.2bn last year if they had shopped at Aldi rather than with the Big 4 supermarkets, according to the Cebr’s report.

Matthew Barnes added: “We’re really proud of our track record and commitment to Britain – from the lowest prices and best service for our shoppers, to the highest wages for our people and to the best relationships with our suppliers.

“The fact that more and more customers walk through our doors every day of the week gives us the confidence to carry on investing – in people, jobs, stores and our distribution network – and continues to fuel our growth right across the UK.”

Last year, the business invested over £450m of capital expenditure in opening new stores and improving its distribution centres in the UK and Ireland, bringing total investment over the past five years to £2bn. Aldi said future capital expenditure plans remained entirely unaffected by the UK’s decision to leave the EU and that it expects to invest £459m during 2017.

Operating profit declined by 17% to £211.3m as a result of the company’s continued investment in prices and infrastructure.

Commenting, Matthew Barnes added: “These results and our strong performance during 2017 mean we are confident and excited about our future plans. We continue to do what we have always promised – invest in our prices to ensure Aldi customers enjoy outstanding value, always.”

ENDS

*              Kantar Worldpanel data, 52 weeks to 10^th September 2017
**            Kantar Worldpanel data, 12 weeks to 10^th September 2017
***          Kantar Worldpanel data, 52 weeks to 1^st January 2017
****        The Grocer 33, published 24^th August 2017

21
Sep

GET INTO THIS CHRISTMAS SPIRIT THIS SEASON WITH ALDI

21
Sep

GHOULISHLY GOOD GEAR AT ALDI

Scary skeletons, wicked witches and ghastly grim reapers can get everything they need for a fright-tastic Halloween at Aldi thanks to its Specialbuys range, available in stores and online from the 5^th October. Offering a selection of costumes, decorations and partyware, shoppers had better be quick as with all Specialbuys, once they’re gone, they’re gone!

For a hair-raising Halloween, little ones can turn into a spooky pirate, prom queen or skeleton with Aldi’s choice of Children’s Halloween Costumes (£3.99). Adults can also join in on the fun and transform into a Mermaid, Skeleton or Witch with the Adult’s Halloween Costumes (£7.99) and Accessories (£1.99)

For the ultimate Halloween enthusiast, the range also includes Ladies’ Halloween T-Shirts (£5.99), Children’s and Ladies’ Halloween Tights (£1.99) and Glow In The Dark Socks (£2.99). To top it all off and complete the spooky look there’s Children’s Halloween Boppers Spectacles (£1.79). Children can also get creative and colour in, decorate, and pop out their own masks with the Halloween Mask Book (£1.99).

Get set for Trick-or-Treating with these Trick-or-Treat Tins (£1.79) – great for collecting spooky snacks – and transform homes into haunted houses with Aldi’s Hanging Decorations (£2.49) and Room Decoration Kit (£4.99). The Webs, Clings and Caution Tape (£0.89) and Door Knockers & Characters (£8.99) will be sure to make even the bravest jump out of their skin!

Add to the spooky atmosphere with Aldi’s Halloween Party Decorations (£1.49), Decorative Lights (£3.99) and Halloween Light Up Pumpkin (£4.99) - sure to be less messy than the real thing!

Throw a Halloween bash and dish up a feast of devilish delights using the Halloween Cupcake and Party Accessories (£7.99) and Aldi’s Assorted Partyware (£0.89) - a great-value selection of plates, napkins, loot bags and table cloths to help when kids tuck into their fearsome favourites.

Aldi’s Specialbuys Halloween range is available in stores nationwide and online on the 5^th of October, but be quick, as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Halloween range is available in stores and online on the 5^th October and available while stocks last

HALLOWEEN DOOR KNOCKERS & CHARACTERS	£8.99
HALLOWEEN CUPCAKE & PARTY ACCS	£7.99
ADULTS HALLOWEEN COSTUME	£7.99
LADIES HALLOWEEN T-SHIRT	£5.99
CHILDREN'S HALLOWEEN COSTUMES	£3.99
HALLOWEEN LIGHT UP PUMPKIN	£4.99
HALLOWEEN ROOM DECORATION KIT	£4.99
HALLOWEEN DECORATIVE LIGHTS	£3.99
GLOW IN THE DARK SOCKS 3PK	£2.99
HALLOWEEN HANGING DECORATIONS	£2.49
HALLOWEEN MASK BOOK	£1.99
ADULTS HALLOWEEN ACCESSORIES	£1.99
CHILDREN'S AND LADIES HALLOWEEN TIGHTS	£1.99
TRICK OR TREAT TINS	£1.79
CHILDREN’S HALLOWEEN BOPPERS / SPECTACLES	£1.79
HALLOWEEN PARTY DECORATIONS	£1.49
HALLOWEEN WEBS/CLINGS/TAPE	£0.89
ASSORTED PARTYWARE	£0.89

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Notes to editors

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 13/08/2017, Aldi grew sales by 17.2% and has a 7% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
·                     Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·                     Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·                     Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·                     Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·                     Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·                     Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·                     Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

21
Sep

ARE YOU READY? ALDI LAUNCHES NEW LUXURY READY MEALS - FROM ONLY £3.99

On 27^th September, discount supermarket Aldi is launching a new range of Specially Selected branded ready meals with prices starting from as little as £3.99. Inspired by the Charlie Bigham Ready Meal range, Aldi’s new additions taste just as good, but can be enjoyed at a fraction of the price – nearly 50% less*.

Containing 100% British meat, the range will be available nationwide. Customers can choose from:
·         Creamy and comforting Specially Selected Macaroni Cheese with delicious Pancetta (£3.99)
·         Traditionally from the Burgundy region of France, Aldi’s Specially Selected Beef Bourguignon tastes authentic and the tender, melt-in-the-mouth beef will leave you wanting more (£4.89)
·         Originally a Russian dish, the Specially Selected Beef Stroganoff with Rice combines tender beef with a rich and creamy sauce (£4.89)

With the average Charlie Bigham ready meal costing around £7.50, a meal a day for the working week would cost a whopping £37.50. With Aldi, you can enjoy the taste of a quality home cooked dinner every night for just £19.95**. With the savings you can treat yourself to an award winning bottle of Exquisite Collection South Australian Shiraz 2017 for just £5.79.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “The new Specially Selected ready meals are another example of Aldi’s continued commitment to offering premium quality products at amazing low prices, allowing customers to make substantial savings on luxury equivalents without having to compromise.”

ENDS

*Saving based on S/S Macaroni Cheese with Pancetta v Charlie Bigham’s Macaroni Cheese

Comparison
Charlie Bigham’s	Aldi	Saving
Charlie Bigham’s Macaroni Cheese (670g) £7.00	Specially Selected Macaroni Cheese with Pancetta (800g) £3.99	% SAVING 43% PLUS 130G BIGGER!
Charlie Bigham’s Beef Bourguignon & Dauphinoise (850g) £8.50	Specially Selected Beef Bourguignon (800g) £4.89	% SAVING 42%
Charlie Bigham’s Beef Stroganoff & Rice (790g) £8.50	Specially Selected Beef Stroganoff with Rice (800g) £4.89	% SAVING 42%

** Charlie Bigham’s ready meals – costing on average £7.50
7.50 x 5 (week nights) = £37.50

Aldi’s ready meals – costing from £3.99
3.99 x 5 (week nights) = £19.95

Prices correct as of 7.09.17

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

21
Sep

Aldi launches NEW flavours to its Specially Selected Farmhouse yogurt range

· From classic to adventurous the range comprises four fruit and vegetable variants
· Each yogurt costs just 69p per 140g pot

Discount supermarket Aldi is adding autumn inspired fruit and vegetable yogurts to its luxurious Specially Selected range, which will be available in stores nationwide from 27^th September, for just 69p (140g).

The collection of four Specially Selected Farmhouse Yogurts, created exclusively for Aldi, have been produced by award-winning, Devonshire based Langage Farm. The flavours, which range from classic to adventurous, sweet to savoury, offers something for everyone:

New this autumn:

Blood Orange and Cranberry –a rich blood orange flavour with delightful cranberry
Beetroot and Apple – an innovative combination of British beetroot and apple. The beetroot’s typical earthy flavour is nicely balanced with the sweetness of apple

Also in the range:

Raspberry – blended with raspberry pieces to create a beautiful fruity taste
Lemon Curd –a beautiful balance of creaminess and sharpness of lemon curd with its distinctive citrus flavour

Made with 100% British milk, the deliciously indulgent and creamy yogurts have a layer of compote and come packaged in a beautiful, re-useable, glass jar.

Paul Winterton from Langage Farm said: “We’re proud to use 100% British milk in our produce from our herd of over 250 Jersey and Guernsey cows who roam freely in the beautiful Devonshire countryside. We’re passionate about producing exceptional produce, with a local touch and can’t wait to hear what people think of the little pots of luxury.”

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi said: “The Specially Selected Farmhouse Yogurts are our most luxurious yet. We’re proud to be supporting UK, family run businesses such as Langage Farm, to bring our customers the very best of British. At just 69p per yogurt, customers can afford to indulge, without breaking the bank.”

For more information on the full range of premium yogurts, visit: https://www.aldi.co.uk/search?q=yogurt:popular&page=0

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

20
Sep

ALDI CROWNED FAVOURITE SUPERMARKET AT GOOD HOUSEKEEPING FOOD AWARDS 2017

The supermarket is also named the nation’s Favourite Wine Retailer

Discount supermarket Aldi has been voted the nation’s Favourite Supermarket at this year’s Good Housekeeping Food Awards, beating competition from Sainsbury’s and Waitrose.

The award, which has been running for over a decade, allows Good Housekeeping readers to vote for their most loved supermarket, taking into account value for money, general shopping atmosphere, and crucially, quality of products.

Aldi was also named Favourite Wine Retailer at Good Housekeeping Food Awards, following on from an incredibly successful year - most notably for winning Multiple Wine Retailer of the Year at the Drinks Retailing Awards. The retailer’s wine range has gone from strength to strength this year, having launched more new lines than ever before and receiving over 100 medals from distinguished awarding bodies, including the Decanter World Wine Awards and the International Wine Challenge.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We are thrilled to have been voted Favourite Supermarket at this year’s Good Housekeeping Food awards. We are committed to ensuring that everyone has access to great quality products at fantastic prices. To also be named Favourite Wine Retailer is a real testament to the dedication and hard work of Aldi buyers who tirelessly source the very best products for our customers to enjoy.”

For more information about Aldi’s award winning range, please visit www.aldi.co.uk.

ENDS

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

Notes to editors

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 13/08/2017, Aldi grew sales by 17.2% and has a 7% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:

Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

15
Sep

GIN IS THE BEST TONIC THIS CHRISTMAS

GIN IS THE BEST TONIC THIS CHRISTMAS
As the #1 contributor to all spirit sales this year[1], there’s no denying that gin is bigger than ever. With popularity growing, gin is expected to be one of the biggest trends of the festive season and Aldi are planning to delight customers this Christmas with their new selection of eight hand-picked premium gins.

The range is better than ever and includes the multiple award-winning Oliver Cromwell London Dry Gin (£9.97), the beautiful Boyle’s Premium Irish Small Batch Craft Gin (£19.99) and the stunning Gin Lane 1751 Victoria Pink Gin (£19.99).

Selected products available in stores from 1^ST October and online from 14^thNovember onwards, treat yourself to some self-indulgence this winter. After all, you deserve it!

Oliver Cromwell 1599 Sloe Gin (£9.99, 50cl)
Available nationwide in stores and online from 1^st October
From the first taste, an intensely aromatic plum and cherry flavour resonates throughout the mouth, closely followed by a hint of almond from the stone of the sloe fruit, giving a full and complex taste. The London Gin swiftly makes an appearance, cutting through plummy notes with a crisp tone of juniper and coriander. Combined, this creates a warm yet refreshing gin that’s so delicious, you could even enjoy as dessert. A real pleasure to drink.

Topaz Blue Premium Gin (£13.99, 70cl)
Available in stores from 1^st October
Elegance in a bottle: a balanced mix of wild botanicals and fruits with a touch of citrus and juniper. Mix with frozen berries for a perfect festive tipple to crack open for seasonal celebrations.

La Fleuriste French Gin (£19.99, 70cl)
Available nationwide in stores and online from 14^th November
A beautifully floral gin, crafted from 17 carefully selected botanicals and spices. On the nose, this gin is complex and elegant, with delicate notes of blossom closely followed by a citrus and juniper finish.

Gin Lane 1751 Old Tom Gin (£19.99, 70cl)
Available in stores and online from 14^th November (not available in Scotland)
Inspired by an old Victorian recipe, this Old Tom Gin is a lighter, less intense alternative to the London Dry Gin. Star anise botanicals and a dash of refined sugar create a full-bodied and perfectly balanced gin – silky, smooth and a deliciously sweet profile.


Gin Lane 1751 Victoria Pink Gin (£19.99, 70cl)
Available in stores and online from 14^th November (not available in Scotland)
See Christmas through rose tinted glasses with this delicious gin, mixed from eight botanicals (juniper, coriander, angelica, orris root, Sicilian lemon, Seville orange, cassia bark and star anise) following a traditional Victorian recipe. This gin has a beautiful pink hue from Angostura bitters and is perfectly balanced between sweet and dry. An extremely thoughtful present this winter.

Boyle’s Premium Irish Small Batch Craft Gin (£19.99, 70cl)
Available nationwide in stores and online from 14^th November
New to Aldi UK, this gin has a successful past in Ireland, where it won 2016 ‘Overall Best Gin’ at the Irish Whiskey Awards. A well balanced dry gin, scented with hints of orange and juniper. An initially spicy flavour followed by a mellow and smooth finish. Excellent value.

Needle Blackforest Gin (£14.99, 50cl)
Available nationwide in stores and online from 14^th November
A carefully distilled gin from a mix of 11 botanicals, ranging from lavender to hand-picked spruce needles. Complimented by hints of ginger and sun-dried lemons and oranges, this gin is both unique and distinctive. Enjoyed best on the rocks to bring out its spruce needle undercurrents.

Oliver Cromwell London Dry Gin (£9.97, 70cl)
Available in stores now
2017 has been an impressive year for Oliver Cromwell London Dry Gin, which scooped a gold medal at the 2017 IWSC Awards, beating competitors up to six times the price. Light, with a touch of juniper, Oliver Cromwell London Dry Gin has a clear, crisp and complex flavour, ideal for the ultimate gin and tonic. This is sure to be a popular tipple at the Christmas party.

Ridge Valley Premium Tonics (£1.79, 4 x 200ml)
Available in stores from 14th December
Where there is Gin, there has to be tonic. Designed to be a cut above your standard tonic water, Ridge Valley Premium Tonic has a gentle sweetness and clean and crisp taste with a slightly bitter finish, this premium tonic is the perfect partner for your gin of choice.

- Ends -
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to editors

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 13/08/2017, Aldi grew sales by 17.2% and has a 7% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
·                     Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·                     Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·                     Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·                     Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·                     Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·                     Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·                     Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

[1] Nielsen Scantrack, data to 12/08/17 vs year ago

14
Sep

ALDI KICKSTARTS CHRISTMAS WITH BIG WINS AT SUPERMEAT & FISH AWARDS 2017

Aldi named Meat & Fish Retailer of the Year for the first time at SuperMeat & Fish Awards 2017
Aldi won 15 awards for their indulgent upcoming Christmas ranges including Specially Selected Exquisite Rumburgh Farm Whole Turkey, beating Marks & Spencer’s British Turkey Crown

Discount supermarket Aldi won the top prize at the SuperMeat & Fish Awards 2017, being named Meat & Fish Retailer of the Year for the first time in the award’s 20-year history, beating the likes of Marks & Spencer and Morrisons on product quality, and confirming its unique position as a supermarket that offers only the best and freshest meat and seafood for their customers.

Aldi also scooped a total of eight trophies for its upcoming Christmas ranges including Specially Selected Salmon Wellington and Specially Selected Shoulder of Lamb with Redcurrant, Cranberry and Port Glaze, making it the destination for consumers to get high-quality festive food at amazing prices this year.

But the real spotlight belonged to their Specially Selected Exquisite Rumburgh Farm Whole Turkey - an authentic pedigree bronze turkey which has been slowly matured in wild pastures - beating birds from Marks & Spencer which retailed at £19.50 in 2016 - that’s 26% more expensive than Aldi’s.[i]

And it wasn’t just Aldi’s Christmas range that was praised. The supermarket’s 100% British meats which are available all year round also swept up three awards for delicious products like Specially Selected Black Treacle & Stout Ham.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We’re absolutely thrilled to win the prestigious accolade of Meat & Fish Retailer of the Year. This recognises our commitment to providing exceptional quality products at unbeatable prices. We’re delighted to attain this recognition for our Christmas range which we cannot wait to share with our customers.”

For more information about Aldi’s award winning range, please visit www.aldi.co.uk.

[i]https://www.thesun.co.uk/living/2363709/cheapest-christmas-turkey-aldi-lidl-prices/

14
Sep

GET SET FOR AUTUMN WITH ALDI’S NEW FASHION RANGE

This autumn, Aldi is launching a premium fashion range for style-conscious shoppers, offering everything from trendy Chukka Boots to padded jackets. Each item is priced under £20 and the range is available both in stores and online from 1^st October, whilst stock lasts.

The key to autumn dressing is to layer up, so why not try combining this soft Men’s Cotton Shirt (£8.99) and Men’s Textured Jumper (£8.99) with the trendy Men’s Gilet (£14.99) for the ultimate autumnal outfit. Complete the look with these Men’s Chukka Boots (£19.99) – just the thing for country strolls.

This Ladies’ Textured Dress (£9.99) is the perfect go-to piece for style and ease; the dress has a slimming black side stripe, perfect for work or after work drinks.

Keep bitter winds at bay with Aldi’s new jackets, a bargain for less than £20 each. This Men’s Quilted Jacket (£19.99) is available in navy with a Sherpa collar or in Khaki with a funnel neck. The Ladies’
Padded Jacket (£19.99) has an on-trend faux fur trim hood to keep cosy and comes in black or an autumnal shade of plum.

As the nights get longer, men can snuggle up with Aldi’s check Men’s Pyjamas (£9.99) and great value Men’s Memory Foam Slippers (£3.99). The Ladies’ Memory Foam Slippers (£3.99) feature a small ribbon bow to add a touch of class and a fur-lined inner to provide warmth on the coldest evenings.

Ditch the summer shorts and invest in a premium pair of trousers for autumn. Made to the highest quality and cut to an exceptional fit, these stylish Men’s Cord Trousers (£9.99) and these Ladies’
Autumn Jeans (£7.99) are the perfect transitional pieces for dressing between the seasons. Complete the look with these beautiful Ladies Chelsea Boots (£14.99) for a sophisticated style.

Don’t forget the essentials for autumn – the Ladies’ 5 Pack Socks (£3.99) come in a range of pretty designs and Aldi’s Thermal Socks (£1.99) are great value for walking, wellington-wearing or even just lounging around the house.

Stock up on the Ladies’ Sheer Tights (5 Pack), Knee High Tights (10 Pack) or 40 Denier Opaque Tights (3 Pack) for just £2.99 each. Finally, the Men’s Jersey Hipster Pants (£5.99) are a steal this autumn and in three different pack styles, they are sure to cater to all tastes.
The full range of Aldi’s Autumn Fashion range is available in stores and online from 1^st October:

https://www.aldi.co.uk/c/specialbuys/clothing

Buyer	Product Code	Product	Price
LH	78489	MENS QUILTED JACKET	£19.99
SL	79226	MEN'S CHUKKA BOOTS	£19.99
LH	78512	LADIES PADDED JACKET	£19.99
SL	78525	LADIES CHELSEA BOOTS	£14.99
LH	78491	MENS GILET	£14.99
LH	78445	MEN'S CORD TROUSER	£9.99
LH	78486	MENS PYJAMAS	£9.99
LH	78156	LADIES TEXTURED DRESS	£9.99
LH	78415	MENS CARGO TROUSER	£9.99
LH	78490	MEN'S COTTON SHIRT	£8.99
LH	78560	MEN'S TEXTURED JUMPER	£8.99
LH	77551	LADIES AUTUMN JEANS	£7.99
LH	76769	MEN'S JERSEY HIPSTER	£5.99
LH	77543	LADIES 5 PACK SOCKS	£3.99
SL	77638	MENS MEMORY FOAM SLIPPERS	£3.99
LH	76760	LADIES LEGGINGS	£3.99
SL	77639	LADIES MEMORY FOAM SLIPPERS	£3.99
LH	76874	MENS COTTON RICH SOCKS	£3.99
LH	77539	40 DENIER OPAQUE TIGHTS 3 PK	£2.99
LH	79390	LADIES SHEER TIGHTS 5 PK/KNEE HIGHS 10 PACK	£2.99
LH	78019	THERMAL SOCKS	£1.99

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print

Notes to editors

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees. The company has more than doubled its market share since 2010. In the 12 weeks ended 18/06/2017, Aldi grew sales by 18.7% and has a 6.9% share of the market (Kantar Worldpanel data). Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.
· The company’s current achievements and initiatives include:
· Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
· Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
· Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
· Aldi was named Multiple Retailer of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
· Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
· Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
· Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

14
Sep

FINE FESTIVE GIFTING FROM ALDI

Tis the season to be gifting, choose from a new and improved selection of beautiful bottled gifts from Aldi. Whether it’s a fizz selection for your partner, or the fantastic 100 years of Port gift for your dad, Aldi is offering a range of perfect presents for everyone.

Maynard’s 100 Years of Port Selection, £29.99
Available in stores nationwide and online from 14^th November
Size: 4 x 20cl
A four bottle combination of 10, 20, 30 and 40 year old Port in a gift set, perfect for the port professional. Sip through the years with the sequentially aged 10 years of Port in their 20cl mini bottles.

Calvet Bordeaux Superieur Magnum 2015, £17.99
Available in stores nationwide and online from 14^th November
Size: 1.5l
This Bordeaux contains a blend of Merlot and Cabernet-Sauvignon grapes and has a powerful and complex nose with scents of red fruits and spices and flavours of cherry and vanilla. A long and pleasant finish leaves another glass to be desired.

Bordeaux Chateau 2015 Limited Edition Case, £26.99
Available in stores nationwide and online from 14^th November
Size: 3 x 75cl
Complete with deep garnet reds and purple shades, this gift case offers a fantastic opportunity to buy this exclusive collection of classic French chateau wines from across the famed Bordeaux region. The perfect gift for red wine lovers.

Pata Negra Rioja Reserva and Crianza Duo, £17.99
Available in stores nationwide and online from 14^th November
Size: 2 x 75cl
A beautiful duo of Tempranillo grape Rioja’s, both pairing perfectly with meat and cheeses. The Crianza has an intense and complex nose, with aromas of red and black berries, spices and hints of vanilla. The Reserva has an intense bouquet, clean and balsamic aromas, combined with red berries and spicy hints. A winning gift-set for your red loving partner.

Wine Advent Calendar, £49.99
Available in stores nationwide and online from 1^stNovember
Size: 24 x Mini Wines
There’s no better advent calendar out there. Every day offers a new mini bottle of wine for an evening indulgence in the lead up to Christmas with 24 mixed bottles of Red, White, Rose and Fizz for the ultimate boozy treat.

Italian Classics Duo, £16.99
Available in stores nationwide and online from 14^th November
Size: 2 x 75cl
A combo of Gavi and Langhe Nebbiolo packaged together for a fabulous Italian pairing. The Nebbiolo offers sweetly aromatic scents with hints of roses, tobacco and spices. The palate offers ripe cherry and berry fruits up front, yet finishes with an earthy, savoury complexity with finely-grained tannins. The Gavi has zesty citrus fruit and lightly floral characters, with hints of apple and pears, balanced by notes of melon and stone fruit, and a touch of fennel and spice.

Belletti Fizz Selection, £3.49
Available in stores nationwide and online from 14^th November
Size: 3 x 20cl
A trio of Kir Royale, Mojito and Bucks Fizz mini bottle selections. The Belletti selection makes an ideal gift for every fizz fanatic.

Ignatus ‘Mini Cellar’, £9.99
Available in stores nationwide and online from 14^th November
Size: 75cl
Open the box to find this beautiful Malbec, deep coloured red with purple hints, then convert the box into an impressive mini wine cellar to store beloved bottles. The nose is complex and expressive with typical notes of Malbec: black fruits, violet, black liquorice, spices with light aromas of tobacco leaf. Perfectly pairs with cheese or meat.

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to editors
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 13/08/2017, Aldi grew sales by 17.2% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.

·         Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.

·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.

·         Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.

·         Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.

·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.

·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

14
Sep

SPARKLE AND SHINE WITH ALDI’S RANGE OF FABULOUS FIZZ

Whatever your plans this Christmas, pop down to Aldi and sample its range of premium fizz: a delightful selection of sparkling wines including the award-winning Veuve Monsigny Champagne and Aldi’s biggest ever bottle of Prosecco!

Whether you’re hosting New Year’s Eve, searching for the perfect Secret Santa gift or simply snuggling next to the fire with family, celebrate the most wonderful time of the year with Aldi’s new range of sparkling wines, available in stores and online from 14^th November.

Premier Cru Blanc de Blancs Champagne Magnum (£39.99, 1.5l)
Available in stores and online from 14^th November nationwide
A truly fine wine, composed of 100% Chardonnay grapes from the Premier Cru vineyard. With hints of citrus and apple blossom, this delightful wine has an amazingly refreshing palate with striking acidity, complex fruit and a lingering minerality. A show-stopping magnum, big enough to share with all your friends and family this winter.

Veuve Monsigny Blanc de Blancs Champagne 2006 (£19.99, 75cl)
Available in stores and online from 14^th November nationwide
An award-winning wine, blending an elegant and light minerality with hints of brioche and fresh flowers on the nose. Its soft and creamy texture leaves lemon fruit and green apple lingering on the tongue. Pair with Aldi’s Pink Salmon (£1.05) for a deliciously festive apéritif on Boxing Day.

Phillipe D'Albercourt Champagne (£9.99, 37.5cl)
Available in stores and online from 14^th November nationwide
A premium Champagne, delivering a delightful palate of candid lemon, biscuit, apples and redcurrant. The acidity is gentle, leading to a long deep finish. This half-sized bottle offers an irresistibly elegant refreshment and is the perfect size for impromptu celebrations for two.

Veuve Monsigny Pink Champagne Brut (£15.99, 75cl)
Available in stores and online from 14^th November nationwide
Exquisite aromas of strawberry brioche and toasted almonds makes this a truly outstanding bottle of fizz, exploding with freshly picked raspberry and strawberry flavours. A long redcurrant finish makes this award-winning Champagne is the perfect fruity tipple. Exquisite when paired with a wide range of foods, including Aldi’s Moser Roth Dark Chocolate (£0.99).

Veuve Monsigny Champagne Brut (£10.99, 75cl)
Available in stores and online nationwide now
A bestseller and highly acclaimed award-winning wine from the Champagne house Philizot & Fils, blended from a complex and elegant mix of Chardonnay, Pinot Noir and Pinot Meunier grapes. This wine is carefully aged in cellars to create its unique and beautiful taste. A chilled glass of this fizz should not be missed.

Exquisite Collection Crémant du Jura (£7.99, 75cl)
Available in stores and online nationwide now
Fancy a cheaper alternative to Champagne, but don’t want to scrimp on taste or quality? This fantastically crisp and elegant wine is vinified the same way as Champagne, but in a different French region. Made exclusively from Chardonnay grapes, this wine has a sophisticated subtlety with stimulating fresh citrus notes and a lovely length.

Prosecco Jeroboam DOCG (£39.99, 3l)
Available in stores and online from 14^th November nationwide
Be everyone’s favourite guest this New Year’s Eve with this gigantic bottle of premium DOCG Prosecco, the equivalent of six regular sized bottles. A beautifully pale straw colour, the nose is light with a reassurance of fresh citrus fruits and wisteria flower. On the palate, the wine is delicate yet serious, with a refreshing acidity and soft sherbet taste. With the Prosecco Jeroboam at your side, you’re sure to have more invites to Christmas parties than ever this season!

Prosecco Magnum (£12.99, 1.5l)
Available in stores and online from 14^th November nationwide
A 2017 Vintage Treviso Prosecco, with aromas of sherbet, lemon and lime giving way to freshly picked grapefruit peel. In the mouth, this wine is soft, subtle and exciting. An excellent balance of sweetness and acidity make this a deliciously more-ish wine, particularly when paired with Aldi’s Specially Selected Macaroons (£3.29, OSD TBC).

Lot 25 Prosecco (£9.99, 75cl)
Available in stores and online from 14^th November nationwide
Elegant nuances of apple, peach and acacia flowers, this full-bodied wine has a creamy texture in the mouth, leaving a long lingering finish. This Prosecco is the ideal drink for big celebrations – why not crack open at the Christmas party?

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to editors
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees. The company has more than doubled its market share since 2010. In the 12 weeks ended 13/08/2017, Aldi grew sales by 17.2% and has a 7% share of the market (Kantar Worldpanel data). Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices. In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
· Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
· Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
· Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
· Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
· Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
· Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
· Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

12
Sep

ALDI CONTRIBUTES OVER £8.5BN TO UK ECONOMY, A GDP ‘FOOTPRINT’ THAT IS SET TO RISE TO AT LEAST £11.5BN BY 2022

A new report published by the Centre for Economics and Business Research (Cebr) highlights the significant role that Aldi plays in adding value to the UK economy and supporting British businesses.

The analysis shows that Aldi contributed to the generation of over £8.5bn in Gross Domestic Product (GDP)⁽¹⁾to the UK economy in 2016, through job creation, spending with British-based businesses, tax contributions and capital investment. This is set to grow to £11.5bn by 2022 as Aldi reaches its target of 1,000 UK stores.

The report also predicts that Aldi’s growth during the next five years will provide a £2.2bn boost for British businesses, as the GVA of its UK supplier relationships will increase from £4.5bn in 2016, to £6.7bn by 2022.

This increase is a direct result of Aldi sourcing products manufactured or grown in Britain whenever possible. Last year the supermarket worked with more than 1,000 UK businesses and generated 77% of its sales from products sourced via UK suppliers. Cebr highlighted how Aldi’s focus on British-based sourcing along with its efficient ways of working, deliver unbeatable value for customers, as shoppers saved an estimated £2.2bn last year by going to Aldi instead of the Big 4 supermarkets⁽²⁾.

Key highlights of the report include:

·         Aldi’s GDP footprint of over £8.5bn represented 0.5% of UK GDP in 2016. Growth in GDP achieved through job creation, spending with British-based businesses, tax contributions and capital investment
·         Last year Aldi supported 146,000⁽³⁾direct and indirect jobs across the UK, which is equivalent to a 0.5% share of total UK employment in 2016. This catalysed the generation of an estimated £4.3bn⁽⁴⁾in employee compensation
§ By 2022, Aldi will support at least 205,000⁽⁵⁾ direct and indirect jobs, which would generate an estimated £5.9bn⁽⁶⁾ in employee compensation. Employment at Aldi grew by an average of 21% annually from 2005-2016, a period that coincides with the recession, during which unemployment hit 8% in 2011/2012
·         Shoppers saved an estimated £2.2bn last year by going to Aldi instead of the Big 4 supermarkets. Aldi’s focus on local sourcing and efficient business model result in exceptional value⁽²⁾
·         In 2016 Aldi worked with more than 1,000 UK businesses, representing over 77% of the cost of all goods it sold in the UK
·         For every £100 of GVA generated by Aldi, an additional £720 of GVA contribution was generated in the wider economy in 2016⁽⁷⁾
·         Aldi’s activities catalysed an estimated £1.6bn tax contribution in 2016
·         Between 2005 and 2016, Aldi has invested £3.2bn in its UK stores and distribution centres. With 726 stores and nine regional distribution centres across the country the retailer will continue to find the most efficient ways of working to translate this into savings for shoppers, while multiplying the value of how much every £1 consumers spend in Aldi delivers for the UK economy.

Matthew Barnes, CEO of Aldi UK and IRE, said: “For the first time, this report demonstrates how the positive impact of Aldi’s low priced, high quality products stretches beyond our stores. Our approach to sourcing as local as possible means that shoppers are able to enjoy the best value products, with the confidence that they’re supporting British companies and jobs.”

Aldi is the UK’s fifth largest supermarket. The latest Kantar Worldpanel Data (12 weeks ending 13/08/2017) shows Aldi grew sales by 17.2% and it now holds a 7% share of the grocery market.

Oliver Hogan, Director of Cebr, Economist and principal author of the report, commented: “Aldi’s GVA contribution of £100 generating an additional £720 is impressive, yet logical when you take time to consider the retailer’s extensive links with the wider domestic and export economy. This is driven by the efficiency and flexibility of Aldi’s business model, which is set to continue to meet the cost and competitive pressures of the grocery market. Ultimately, this will help the supermarket to sustain growth and drive prosperity for the wider economy as Aldi’s supply chain is so heavily British-based.”

Matthew Barnes concluded: “We continue to invest in expanding our store network and our supply chain, as well as smart ways of working that reduce waste and drive efficiencies. As well as providing people with sizable savings on their weekly shopping, this will help further multiply the value of how much every £1 they spend in Aldi delivers for the UK economy.”

ENDS

Notes to editors:

⁽¹⁾£8.6bn contribution to UK GDP in 2016. The make-up of this aggregate economic ‘footprint’ is shown in Table 1 below, consisting of £7.2 billion in Gross Value Added (GVA) and over £1.3 billion in indirect taxes (incl. VAT).

Table 1: Aldi’s UK economic ‘footprint’ in GDP terms
£8.6bn in 2016:

GVA £m	Direct (£m)	Aggregate (£m)
ALDI's contribution through retail operation (incl. non-merchandise supply chain)	1,043	1,933
Merchandise supply chain - domestic	1,479	4,542
Merchandise supply chain - exports	102	316
Investment supply chain	172	427
TOTAL GVA CONTRIBUTIONS IN ALDI'S ECONOMIC 'FOOTPRINT'	2,796	7,218

VAT and other direct taxes		1,342

ALDI's total contribution to UK GDP (GVA + INDIRECT TAXES)		8,560

For every £100 of GVA generated by Aldi, an additional £720 of GVA contribution was generated in the wider economy in 2016. This is calculated based on: 8560/1043=£8.20 - £1 = £7.20

At least £11.5bn in 2022:

£2,841m in the combination of Aldi’s retail operation and its non-merchandise supply chain GVA in 2022
£6,696m in the merchandise supply chain (domestic) GVA in 2022
£316m in the merchandise supply chain (exports) GVA in 2016 (this is likely to increase, justifying adding “at least” when we reference £11.5bn)
£427m is the Investment supply chain GVA in 2016 (this is likely to increase, justifying adding “at least” when we reference £11.5bn)
£1,342m is the VAT and other indirect taxes in 2016 (this is likely to increase, justifying adding “at least” when we reference £11.5bn)

Definition of GVA: GVA or gross value added is a measure of the value from production in the national accounts and can be thought of as the value of (gross) output less intermediate consumption. That is, the value of what is produced less the value of the intermediate goods and services used as inputs to produce it. GVA must be distinguished from and has no relation to turnover (gross output) measures, which capture the entire value of sales. By contrast, GVA captures the value added to a set of inputs by a firm on their journey from raw materials to finished consumer products.

The explanation of direct vs. aggregate is the same regardless of the economic indicator (be it GVA, employment or employee compensation). This is most simply explained by referring to the ratio of every £1/€1 of Aldi GVA generating XX additional for the economy - the direct impact corresponds with the £1 (or the £100 in the press release), the amount directly generated by Aldi's retail business; the aggregate impact corresponds with the sum of the £1 and the additional XX generated in the wider economy from the ratio above.

⁽²⁾ This is based on price comparison data that benchmarks the prices of Aldi's product lines against equivalent products from the other supermarkets, including appropriate adjustments for differences in size, quantity and quality/brand. Aldi's volume sales and competitor prices were used to imagine what Aldi shoppers would have paid had they shopped elsewhere.

⁽³⁾More than 146,000 jobs; Table 2: Aldi’s UK economic ‘footprint’ in employment terms

Employment	Direct	Aggregate
ALDI's contribution through retail operation (incl. non-merchandise supply chain)	26,934	46,148
Merchandise supply chain - domestic	22,737	87,386
Merchandise supply chain - exports	1,554	5,866
Investment supply chain	2,649	6,974
TOTAL EMPLOYMENT CONTRIBUTIONS IN ALDI'S ECONOMIC FOOTPRINT	53,874	146,374

⁽⁴⁾Generated an estimated £4.3bn in employee compensation; Table 3: Aldi’s UK economic ‘footprint’ in terms of employee compensation

Compensation of employees £m	Direct	Aggregate
ALDI's contribution through retail operation (incl. non-merchandise supply chain)	627	1,028
Merchandise supply chain - domestic	1,068	2,844
Merchandise supply chain - exports	76	200
Investment supply chain	97	243
TOTAL	1,869	4,316

Note that employee compensation is an element, and normally the largest element, of GVA.

⁽⁵⁾ By 2022, Aldi will support at least 205,000 jobs; Table 4: Aldi’s projected UK economic ‘footprint’ in terms of employment by 2022

Employment (2022)	Direct	Aggregate
ALDI's contribution through retail operation (incl. non-merchandise supply chain)	37,000	63,395
Merchandise supply chain - domestic	33,515	128,810
Merchandise supply chain - exports	761,554	5,866
Investment supply chain	2,649	6,974
TOTAL	74,718	205,045

⁽⁶⁾ By 2022, Aldi will contribute to the generation of at least £5.9bn in employee compensation; Table 5: Aldi’s projected UK economic ‘footprint’ in terms of employee compensation

Compensation of employees £m (expansion)	Direct	Aggregate
ALDI's contribution through retail operation (incl. non-merchandise supply chain)	815	1,336
Merchandise supply chain - domestic	1,574	4,193
Merchandise supply chain - exports	76	200
Investment supply chain	97	243
TOTAL	2,563	5,972

^{(7 )}In order to run its retail business, Aldi needs merchandise to sell in its stores and the non-merchandise inputs required to run a retail business. It also requires suppliers to support its ongoing investment program. Aldi's presence thus stimulates activity in the industries that provide for Aldi's needs through its various supply chains, and this activity generates further economic impact that can be traced back to Aldi. The most significant source is through the farmers, producers and manufacturers of the merchandise sold in Aldi's stores. These suppliers place demands on their suppliers, thus stimulating further economic activity and impact through their supply chains. The ratio of Aldi GVA to wider economy GVA seeks to capture the value to the economy of all of the activity stimulated through Aldi's extensive linkages with the wider domestic and export economy. The ratio also takes account of the activity stimulated by Aldi's direct and indirect (supply chain) employees spend their earnings in the wider economy on the final goods and services required by households to sustain their ability to supply their labour.

About the Cebr and the economic impact report:

Cebr is one of the UK’s leading economics consultancies. They examined the economic impact of Aldi in the UK by analysing Aldi turnover, operating expenditure, employment and remuneration.

Analysis spanned the period 2014 – 2016 with projections to 2022 of Aldi’s most important impacts.

About Aldi:

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 13/08/2017, Aldi grew sales by 17.2% and has a 7% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
·                Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·                Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·                Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·                Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·                Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·                Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·                Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

7
Sep

GET YOUR GAME FACE ON WITH ALDI’S TEAM SPORTS RANGE

Looking to see out the Summer on a healthy high? Look no further than Aldi’s Team Sports range, available online and in stores from 31^st August. The range caters for all kinds of outdoor activities, whether it’s family-friendly games or advanced workouts.

Those hoping to tone up will love the Resistance Belt (£14.99), great for helping stretch and strengthen muscles. Likewise, Aldi’s Speed Chute (£9.99) - a parachute designed for resistance training - is another great-value piece of equipment that can help improve both strength and speed.

Fitness-fanatics can improve their agility and stamina with the Training Ladder (£5.99) and Cone Hurdle Set (£5.99), perfect for drills to get the heart pumping. Or, set up team games using Aldi’s quality Relay Football (£8.99) and Training Cones (£9.99) - perfect for kids and adults alike.

The Team Sports range will be available in stores nationwide and online from 31^th August, but be quick because, as with all Specialbuys, once it's gone it's gone!

Aldi’s Team Sports range will be in stores from 31^st August and online from 24^th August, available while stocks last

Description	Price
Resistance Belt	£14.99
Speed Chute	£9.99
Training Cones	£9.99
Relay Football	£8.99
Training Ladder	£5.99
Cone Hurdle Set	£5.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to Editor
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 16/07/2017, Aldi grew sales by 17.9% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
· Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
· Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the

Year’ 2017.
· Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
· Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
· Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
· Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
· Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

7
Sep

ALDI HOPS ON BRITISH BEER TREND WITH LAUNCH OF LATEST FESTIVAL

Following the success of May’s Beer Festival, Aldi is once again championing British breweries with its latest launch, which consists of 17 great-tasting ales. Available across England and Wales, each beer has been handpicked for its unique style and distinct taste, celebrating the quality of home-grown brews. What’s more, each product in the Aldi Beer Festival is only £1.29, meaning you can mix and match to create your perfect selection, without breaking the bank.

Wizard Amber Ale (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Frederic Robinson, Stockport

This mythical amber ale is the perfect brew for when those autumn nights start drawing in. Brewed with floral characteristics and combining a hint of red berry and zesty flavours, this delicious infusion has a spell-binding fruity, zesty palate and a tantalising hint of blackcurrant.

Wadworth 6X (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Wadworth & Co, Devizes

Full bodied and distinctive, this strong premium ale is the jewel in Wadworth Brewery’s crown – their most popular brew, which has been in production for nearly 100 years. Mid-brown in colour, malty and fruity on the nose with a balancing hoppy note, the 6X has a distinct character, which emerges intensely on the palate with a long, lingering and malty finish.

Velo Pale Ale (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Black Sheep Brewery, Masham

Originally brewed in celebration of the bicycle and Le Grand Depart, this citrusy pale ale is a fresh, seasonal option, brewed with cascade hops and an ever so subtle hint of orange and coriander.

Unicorn Black Stout (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Frederic Robinson, Stockport

Singing with rich flavour, Unicorn Black is a mysterious, ebony coloured stout with a distinct aroma of roasted malt and chocolate, delivering a palate of roasted coffee and peppery hops. Rich, full-bodied and deeply satisfying, this beer is perfectly balanced with a memorable bitter-sweet aftertaste.

Peaky Blinders Black IPA (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Sadler’s, Stourbridge

Brewed with five different malts and five different hop varieties. Peaky Blinders Black IPA is dark and delicious, yet refreshing and hoppy with chocolate and coffee aromas. Pair with a creamy pasta dish, burgers or smoky BBQ ribs for a hearty winter meal.

Orme Best Bitter (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Great Orme Brewery, Wales

A mouth-watering cask conditioned ale based on a traditional Welsh recipe, the Orme Best Bitter is a wonderful golden ale with a fruity, malty nose. This excellent quality brew has a well-balanced taste that gives way to a delicate smoked finish.

Young’s Double Chocolate Stout (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at The Eagle Brewery, Bedford

Chocolate malt, vanilla aromas and real dark chocolate are combined with Young’s award winning rich, full flavoured stout beer to craft a satisfyingly indulgent, but never overly sweet experience.

Reverend James Rye (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at S A Brain & Co, Cardiff

The Reverend James Rye is a darker, oak coloured ale which uses Rye Crystal malt to add a richer taste and depth of flavour. A blend of US hops provides flavours of citrus and spice with a dry bitter finish.

Henney’s Exhibition Cider (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Henney’s Cider Co, Herefordshire

Exhibition is a dry cider of the highest "exhibition" standard. Made only from the juice of Herefordshire grown cider apples, its rich complex aroma and taste is typical of traditional ciders from the region.

Cotleigh Barn Owl (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Cotleigh Brewery Ltd, Somerset

Traditionally brewed with crystal and chocolate malted barley alongside selected Herefordshire whole hops, this is a copper bronzed ale with hints of toffee and vanilla. The finish is malty and nutty with a gentle sweet finish, a delicious winter tipple.

Badger Pickled Partridge (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Hall & Woodhouse, Dorset

Badger Pickled Partridge Ale is a deep mahogany/brown beer with great clarity. This English Bitter style beer is balanced in flavour and boasts rich, roasted malt and fruity, citrus hops.

Butcombe Original (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Butcombe Brewery, Bristol
Made with only the best Maris Otter malt and blended with a variety of English hops, Butcombe Original is a classic beer with a distinctive bitter and a clean and refreshingly dry flavour.

Cherry Head (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Marston’s Brewery, Burton on Trent

Cherry Stout hails its signature tartness from 100% Montmorency cherries. This distinctively tart flavour serves as a counterpoint to the warm, dark chocolate notes from the malt bill. The aroma of chocolate malts, dark fruits and cocoa makes this beer a perfectly sweet winter stout.

Ripsaw Maple Red Ale (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Wychwood Brewery, Witney, Oxfordshire

This rich red ale features distinct seasonal aromas of grapefruit and peach topped off with a unique maple syrup twist.

JHB (Jeffrey Hudson Bitter) Ale (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Oakham Ales, Peterborough

With an aroma that is dominated by characteristic citrus notes, this is a light and uniquely refreshing ale. Hops and fruit on the nose are balanced by malt and a bitter base leading to a dry hoppy finish with soft fruit flavours.

Woodsetton Pale Ale (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Holden’s Brewery, Dudley

A classic Old-English Pale Ale brewed using the finest whole flower hops, adding a ‘moreish’ element to this otherwise fresh, dry palate.

Tunnel Vision (500ml)
Available in stores nationwide from 3^rd September, while stocks last
Brewed at Box Steam Brewery, Trowbridge

This well-rounded light amber bitter is the perfect thirst-quencher. Clean tasting, with a slight bitterness on the finish.

Full product list:
·         Wizard Amber Al
·         Wadworth 6X
·         Velo Pale Ale
·         Unicorn Black Stout
·         Peaky Blinders Black IPA
·         Orme Best Bitter
·         Young’s Double Chocolate Stout
·         Reverend James Rye
·         Henney’s Exhibition Cider
·         Cotleigh Barn Owl
·         Badger Pickled Partridge
·         Butcombe Original
·         Cherry Stout
·         Ripsaw Maple Red Ale
·         JHB Ale
·         Woodsetton Pale Ale
·         Tunnel Vision

All products priced at £1.29

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: aldidrinks@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to Editor

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 13/08/2017, Aldi grew sales by 17.2% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
· Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
· Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
· Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
· Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
· Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
· Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
· Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

7
Sep

HIT THE ROAD THIS AUTUMN WITH ALDI’S CYCLING RANGE

Rolling into store this September, Aldi’s new Cycling and Merino Cycling ranges are set to be a hit with all levels of cyclists, pros and amateurs alike. Offering a wide collection of great value clothing and biking accessories, in stores and online on 28^th September, shoppers should be wheel-y quick, as with all Specialbuys, once they’re gone, they’re gone!

No serious cyclist should be without the Indoor Bike Trainer (£49.99), an easy way to keep fitness levels up throughout the cold and icy months. With six adjustable resistance levels and a frame that is sturdy yet easy to fold and store, it is the perfect addition to any garage.

As the darker months approach, keeping safe on the road is more important than ever. Cyclists will love Aldi’s Camera and Bike Light (£39.99), which features 8GB of memory, to catch all the action in front or behind. Stay visible with the Front & Rear LED Bike Lights (£14.99) or High Performance Bike Lights (£12.99), both offering flashing or steady beam options.

Those brave enough to face the elements can choose from Aldi’s Cycling Rain Jacket (£19.99) or Winter Cycling Jacket (£16.99) - both available in three different sizes for men and women - to stay warm and water resistant in unpredictable weather. The Cycling Tights (£13.99) are also a biking must-have, featuring wind-stopper front fabric and reflective detailing perfect for pairing with the Waterproof Over-Trousers (£14.99) and Heavy Duty Overshoes (£14.99).

Complete the look with the breathable Neoprene Cycling Gloves (£9.99), Sports Leg/Arm Warmers (£8.99) and Ergonomic Cycling Socks (£2.99) – they’re just the thing for those facing a cold commute.

The more serious cyclist can up the ante with Aldi’s Merino clothing range; the Cycling Wind Jersey with Merino (£19.99) and Merino Sports Base Layer (£16.99) are both made with high-quality merino wool which helps naturally regulate body temperature. Riders also have the choice of luxurious Sports Accessories with Merino (£5.99), including hats and arm and neck warmers.

Keep scratches and scrapes at bay with this rust-proof Floor Bike Stand (£14.99), capable of holding three bikes at once. Or, the more compact Mini Bike Stand (£14.99) is the perfect alternative for those short on space. Protect bikes with the Bike Cover (£9.99) and keep them looking tip top with the Muc-Off (£3.49) cleaner and Bike Maintenance Spray (£1.99).

Aldi’s Cycling and Merino Cycling ranges are available in stores nationwide and online on 28^th September but be quick because as with all Specialbuys, once it’s gone it’s gone!

For more information, visit: https://www.aldi.co.uk/specialbuys/about-our-specialbuys/cycling
Cycling

Description	Price
INDOOR BIKE TRAINER	£49.99
CAMERA AND BIKE LIGHT	£39.99
MEN’S/LADIES HOODED CYCLING JACKET	£24.99
MEN’S/LADIES CYCLING RAIN JACKET	£19.99
MEN’S/LADIES WINTER CYCLING JACKET	£16.99
HEAVY DUTY OVERSHOES	£14.99
FLOOR BIKE STAND	£14.99
MINI BIKE STAND	£14.99
MEN’S/LADIES WATERPROOF OVER-TROUSERS	£14.99
FRONT & REAR LED BIKE LIGHTS	£14.99
MEN'S CYCLING TIGHTS	£13.99
LADIES CYCLING TIGHTS	£13.99
MEN’S/LADIES WINTER CYCLING JERSEY	£12.99
HIGH PERFORMANCE BIKE LIGHTS	£12.99
WATERPROOF BREATHABLE SOCKS	£12.99
NEOPRENE CYCLING GLOVES	£9.99
BIKE COVER	£9.99
SPORTS LEG/ARM WARMERS	£8.99
MEN’S/LADIES SEAMLESS CYCLING BASE LAYER TOP	£6.99
SPORTSTYLE CYCLING GLASSES	£4.99
WINTER CYCLING GLOVES	£4.99
CO2 INFLATOR AND SPARE CARTRIDGES	£3.99
MUC-OFF	£3.49
ERGONOMIC CYCLING SOCKS - REFLECTIVE TAB	£2.99
MULTI SPORTS NECK WARMER	£2.99
BIKE HELMET-TAIL-DUAL LIGHTS	£2.99
BIKE MAINTENANCE SPRAY	£1.99

Cycling Merino Collection

Description	Price
MEN’S/LADIES CYCLING WIND JERSEY WITH MERINO	£19.99
MEN’S/LADIES MERINO SPORTS BASE LAYER	£16.99
SPORTS ACCESSORIES WITH MERINO	£5.99
MERINO BLEND CYCLING SOCKS	£3.99

7
Sep

83% OF NEW PARENTS MISSING OUT ON DATE-NIGHT FOLLOWING THEIR NEW ARRIVAL1

49% of new parents say date-night is a thing of the past because budgets are tighter¹
New parents could save over £400 a year by implementing simple switches such as using own-brand nappies compared to the market leader

Having a baby is a life-changing event, not just emotionally, but financially and socially too. With studies showing babies can cost as much as £11,498 in the first year, it’s no surprise mum and dad’s social life is often put on hold. In fact, new research from Aldi Mamia has found that 78%¹ of first-time parents have had fewer or no date-nights since baby arrived with nearly half (49%)¹ citing less money than before as the main reason.

With a newborn’s nappy needing to be changed up to 12 times a day, reviewing the nappies you are using is a simple way to start saving money. At 14p per nappy, parent’s using the nation’s leading nappy brand could spend as much as £613.20 on nappies in the first year alone (£1.68 per day and £11.76 per week).

But, by swapping to Aldi Mamia there are huge savings to be made…

At less than 5p (4.6p) a nappy, Aldi Mamia parents are spending as little as 55p per day, £3.85 a week, £16.50 a month, and just £198 per year in comparison. A huge yearly saving of £415.20, or £34.60 a month – enough to make sure Mum and Dad can afford a babysitter for a well-deserved night off!

Aldi Mamia’s nappies don’t just come with a great price tag, they’ve scooped Gold for four consecutive years at the Mother & Baby Awards in the Best Disposable Nappy category and were awarded 10 accolades at the Prima Baby Awards 2016, with the Newborn and Ultra Dry Nappies taking Gold in the nappy categories. And if that wasn’t enough the entire range of nappies has been endorsed by the Good Housekeeping Institute.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “At Aldi, we’re committed to offering our customers quality products, at prices that simply won’t be beaten. Mamia’s award winning nappies are a perfect example of this. Costing a fraction of what competitor’s charge, parents can rest assured they are using the best quality nappies for their baby without paying premium prices. This means, a few extra pounds to spend on whatever you wish – perhaps a date for mum and dad!”

-ENDS-

For more information, please contact the Aldi Consumer Press Office on: 020 7025 6611 or email aldimamia@redconsultancy.com.
References:
¹UK adults that are married, in a relationship or cohabiting and are first time parents of children under one years old. One Poll 15.08.2017 - 24.08.2017
²Pampers Size 1 – 22 pack: £3.00 at Tesco

= 0.14p per nappy
= 12 per day x 0.14 = £1.68 per day
For a year: £1.68 x 365 = £613.20

Aldi Mamia Size 1 – 24 pack: £1.09

= 0.046p(4.6p) per nappy
= 12 per day x 0.046p = 0.55p per day
For a year = £198

Comparison: £613.20 – £198 = Save £415 with Aldi Mamia

7
Sep

Say watt?! Aldi takes on John Lewis with new Autumn Lighting range

Shoppers will be ‘de-lighted’ with Aldi’s new range of quality Autumnal lights, on sale in stores and online from 17^th September, and available while stocks last.

The range includes a selection of stylish pieces from premium pendants to gorgeous geometrics, and is set to take on more expensive models from John Lewis. With prices starting as low as £9.99, Aldi is sure to brighten up shopper’s moods this Autumn.

Budding interior designers can give their home a new lease of life without breaking the bank with the contemporary Geometric Metal Floor Lamp (£49.99). Combining both elegance and style, this rose gold lamp will add a modern touch to any room.

Create ambient lighting for the perfect dinner party this Autumn with the Floating Ceiling Pendant (£34.99). Shoppers are sure to impress their guests with its warm, inviting glow – the only issue will be trying to persuade them to leave at the end of the night.

With shorter evenings soon to set in, it’s the perfect excuse to snuggle down with a good book under Aldi’s Wire Table Lamp (£16.99). Providing a hygge feel, this affordable light is the perfect way to attain both style and comfort in the home.

The Aldi Specialbuys Autumn Lighting range is available in stores nationwide and from 17^th September – but be quick because as with all Specialbuys, once it’s gone it’s gone!

Full range of Aldi’s Autumn Lighting range, available in stores and online from 17^th September
https://www.aldi.co.uk/c/specialbuys/home

Product Description	Price
Geometric Metal Floor Lamp	£49.99
Floating Ceiling Pendant	£34.99
Wire Table Lamp	£16.99
LED Under Cabinet Light	£14.99
Wire Pendant Light	£9.99

Please contact the Aldi team at Clarion to confirm product details and availability prior to print

Notes to editors
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees. The company has more than doubled its market share since 2010. In the 12 weeks ended 16/07/2017, Aldi grew sales by 17.9% and has a 7% share of the market (Kantar Worldpanel data). Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices. In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
· Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
· Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
· Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
· Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
· Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
· Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
· Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

7
Sep

GET YOUR GAME FACE ON WITH ALDI’S TEAM SPORTS RANGE

Description	Price
Resistance Belt	£14.99
Speed Chute	£9.99
Training Cones	£9.99
Relay Football	£8.99
Training Ladder	£5.99
Cone Hurdle Set	£5.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to Editor
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees. The company has more than doubled its market share since 2010. In the 12 weeks ended 16/07/2017, Aldi grew sales by 17.9% and has a 7% share of the market (Kantar Worldpanel data). Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices. In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
· Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
· Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
· Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
· Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
· Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
· Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
· Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

31
Aug

GET INVOLVED WITH #ORGANICSEPTEMBER AT ALDI

With demand for organic food higher than ever – UK sales equalled £2.09bn in the last year alone¹ - this Sunday 3^rd September, discount supermarket Aldi launch their organic themed Specialbuy event.

Headlining the event is the Specially Selected Organic Avocado Oil (250ml, £3.49) a cold pressed, versatile oil that contains the oil of 20 avocados in every bottle. Perfect for dressing salads with or adding to dips, this great value product offers customers a 22% saving vs. the equivalent brand sold at Waitrose²and a saving of 80% if customers purchased and pressed the same number of avocados themselves!

The Specially Selected Organic Avocado Oil is 100% natural; it contains no trans-fats, additives, preservatives or artificial ingredients and is also Fairtrade certified.

Avocado oil has a raft of health benefits making it a healthy alternative when compared to other vegetable oils. Not only does it contain four times more beta-sitosterol - which helps lower cholesterol - than Olive Oil, it also contains high levels of alpha- and beta-carotene which protects against heart disease. It’s also high in Vitamin E, with 12mg in a 15ml serving equalling 20% of your recommended daily allowance (RDA).

But that’s not all on offer, the Aldi organic Specialbuy event is brimming with foods to see you through the day, including Fruit & Spelt Muesli (500g, £3.99), Rice Cakes (available in yogurt, sea salt or milk chocolate, £1.69) and great offers on Beond Bars too (£1.99 for 3x35g compared to 99p for one at Ocado³).

Organic Wines

Fire Tree Organic Sicilian Chardonnay, £5.99
The Organic Sicilian Chardonnay is a beautifully balanced white wine with intense, rich and refreshing flavours of citrus blossom and white peach. This gorgeous bottle pairs perfectly with a crab or salmon dish.

Organic Primitivo, £7.99
The Organic Primitivo is a deep ruby red wine with an intense and complex fruit bouquet, reminiscent of cherries, raspberries and red currants. The grapes are grown in the low-yielding vineyards of Puglia, Southern Italy, and the oak-aging adds a pleasant roasted and spicy aroma. This full-bodied and supple wine is perfect with roasted red meats and mature cheeses.

Grande Alberone – Black Bio, £7.99
The Grande Alberone Black Bio is a serious organic wine with sweeter flavours of chocolate and cherries, ideal for drinking anytime, anyplace. This red hails from the heart of Italy and has a Cabernet Sauvignon, Merlot and Primitivo grape blend for a perfect combination of sophistication and sweetness.

All wines will be on sale from 3^rd September in time for Organic September.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, says: “At Aldi we recognise our customer’s interest in organic, healthy products that don’t cost the earth. That’s why we’re particularly pleased to stock the Specially Selected Organic Avocado Oil.

“Currently, no other grocer offers own-label organic avocado oil, highlighting Aldi’s ongoing commitment to give customers the best quality products at the lowest prices.”

Aldi’s organic themed Specialbuy will be available instore from Sunday 3rd September. But don’t forget, as with all Specialbuys, when it’s gone, it’s gone!

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

1.      Soil Association: Organic Market Report 2017
2.      https://www.waitrose.com/ecom/products/olivado-organic-fair-trade-avocado-oil/665048-133034-133035
3.      https://www.ocado.com/webshop/product/Beond-Organic-Raw-Choc-Bar/221955011?dnr=y

Notes to Editor’s
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 16/07/2017, Aldi grew sales by 17.9% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
- Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
- Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
- Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
- Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
- Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
- Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
- Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

31
Aug

BACK BY POPULAR DEMAND! ALDI BRINGS BACK SELL-OUT LACURA MAKE UP Embargoed until Monday 2nd October 00.00

Embargoed until Monday 2^nd October 00.00

Discount supermarket Aldi is bringing back their sell-out make up range inspired by YSL, Maxfactor, L’Oréal and Garnier.
Available online and in store from Sunday 8^th October, the range includes concealer, corrector pens, powder, mascaras, BB cream and a brand-new lip gloss, ALL of which can be snapped up for just £20.24, but be quick, as with all Specialbuys, once they’re gone, they’re gone!

Starting with base make up…
The Lacura CC Colour Correcting Stick Set (£4.99) is perfect for anyone worried about redness or blotching on the skin. Tackling all skin imperfections, the set includes: a concealer stick, which provides light coverage to give an even complexion; the green stick, which reduces redness and small vein visibility and the rose stick, which balances out dark shadows on the face and under the eyes. With Maxfactor’s equivalent pens costing £25 in total, this set is a steal.*

And to complete your base make up…
Head straight to the Concealer Pens – inspired by YSL’s £25 Touche Éclat Highlighting Pen, Aldi’s Lacura Concealer Pen will help you say goodbye to dark circles and hello to highlighted cheeks for only £2.99**. Available in three colours to suit sandy, rosy and darker complexions, the pen-style concealers are perfect for last-minute touch-ups.

To add some overall coverage…
Look no further than Lacura BB Cream (£2.99), a perfect addition to a make-up bag for anyone looking for a lighter alternative to foundation. Inspired by Garnier’s*** £9.99 BB Cream, Aldi’s version, which is 70% cheaper, will help skin appear smoother and more hydrated for up to 24 hours. Available in three skin shades – light, medium and summer glow’ – the beauty balms blend in with your natural skin tone.

To top up and set your make up…
The Lacura Mineral Powder and Brush (£3.79) is your new best friend. Inspired by L’Oreal True Match powder (£6.99)****, Aldi’s Lacura powder is formulated with minerals that will help to balance out skin irregularities and with a creamy ‘silk-like texture’, it will leave your skin looking fresher, smoother and glowing.

To complete your look…
The Lacura Cushion Lip Gloss (£2.99) is NEW to Aldi’s beauty range. Available in brick, nude and neutral shades, there is a colour for every mood and outfit. Enriched with shea butter and macadamia nut oil, the glosses will keep your lips looking soft, supple and full of moisture, day and night.

Lacura’s Mascaras (£2.49 each) are coming back, so whether you love a 3D effect or a volumizing brush, we have one for every look.
With a brush that ensures every lash is covered, the Lacura 3D-effect Mascara adds curve, fullness and length to your lashes.
The Lacura Volume Sensational Mascara ensures your eyes get noticed. With a soft and creamy texture which creates maximum volume without clumping.
The Lacura XXL Extreme Lashes Mascara is the boldest of the trio – offering the best combination of full and voluminous lashes. With a huge brush and volumizing formula, this mascara will take your eye look from day to night with one swish.
For more details of the Health and Beauty range visit: https://www.aldi.co.uk/c/groceries/health-and-beauty-grocery

[ENDS]

For more information, please contact the Lacura Press Office on:
T: 020 7025 6611 or E: aldihealthandbeauty@redconsultancy.com.

* http://www.boots.com/max-factor-colour-corrector-sticks-10172492?cm_mmc=bmm-_-Google+Boots+PLAs-_-BAU-_-C=(GB:Whoop!)+Boots+Shopping+-+Category+-+Beauty_(GB:Whoop!)+Boots+Shopping+-+Category+-+Beauty&gclid=Cj0KCQjwierMBRCHARIsAHl9i4Ga3A3g1kjM0XM33vooEKVIJK1LyUh0x5X8mLUhEE4lY2ZeYHCw_S8aAhezEALw_wcB&gclsrc=aw.ds
** http://www.boots.com/yves-saint-laurent-touche-eclat-radiant-touch-highlighting-pen-10125847
*** http://www.boots.com/garnier-bb-cream-original-medium-50ml-10131563
**** https://www.superdrug.com/L'Oreal-Paris/L'Oreal-Paris-True-Match-Powder-N4-Beige-9g/p/328669?gclid=CjwKCAjw_dTMBRBHEiwApIzn_Opy5mt6QqoUyIsAMOJAaiU6PqwYPhmw01SYMHORbSAvdIxUPDdKcxoCgxUQAvD_BwE&gclsrc=aw.ds&dclid=COvQ6pTR3tUCFU6uUQodCL4J6A

31
Aug

ALDI LAUNCHES ‘JO MALONE’ INSPIRED GIFTING COLLECTION IN TIME FOR CHRISTMAS EMBARGOED UNTIL NOVEMBER 1ST

EMBARGOED UNTIL NOVEMBER 1^ST

·         Range includes ‘three wick’ centrepiece candle, mini candle trio gift set, diffuser trio gift set and room spray
·         Available in stores from 3^rd December
·         Prices start at just £3.49

Following the success of Aldi’s luxury ‘Jo Malone inspired’ candles and diffusers, the discount supermarket is launching a NEW limited-edition range of Christmas gifts and home fragrances to the collection.

Inspired by premium brand Jo Malone, the collection offers customers the chance to indulge in guilt free luxury during Christmas, without breaking the bank. So whether it’s a little something for you, or as gift for that special someone, there’s something for everyone in the collection, all at incredible value.

Launching in store from early December, you’ll need to be quick as with all Specialbuys, once they’re gone, they’re gone!

Luxury Three Wick Candle Centrepiece - £9.99, 700g
At 700g, this centrepiece is sure to make an impression. Benchmarked against Jo Malone’s ‘deluxe’ candles (600g) which cost £120 each, these three-wick wonders will make a welcome addition to any interior. Available in Pomegranate Noir and Lime Basil & Mandarin, the candles come complete with statement silver lids and finished with premium black bows. Available in store from 3^rd December.

Premium Glass Room Spray - £3.49, 100ml
These beautifully, individually wrapped fragrances come in four scents: Lime, Basil & Mandarin, Pomegranate Noir, Red Roses and Freesia & Pear. Presented in luxe glass bottles, the room sprays will be available in store and online for just £3.49 offering exceptional value. Available in store from 3^rd December.

Luxury Candle Gift Set - £9.99, 3 x 250g each
This indulgent set includes three single wick travel candles (250g each). Available in two scent combinations: Lime, Basil & Mandarin, Pomegranate Noir, and Freesia & Pear or Orris & Sandalwood, Sage & Sea Salt and Red Roses - the candles can be burnt individually, or together, to fill your home with scent. The whole set can be picked up for under £10, less than half the price of one of Jo Malone’s travel candles (£23 for 60g). Available in store from 7^th December.

Luxury Diffuser Gift Set - £9.99, 90ml each
Containing three luxury travel diffusers, this gift set is perfect for someone who likes to mix it up when it comes to their home fragrance. The set is available in two ‘trios’ of scent combinations: Lime, Basil & Mandarin, Pomegranate Noir, and Freesia & Pear or Orris & Sandalwood, Wood Sage & Sea Salt and Red Roses. The diffusers are beautifully presented in premium packaging and available in store from 7^th December.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

31
Aug

ALDI ADD NEW LUXURY REED DIFFUSERS TO BEST-SELLING ‘JO MALONE’ INSPIRED COLLECTION

At just £3.99 the Aldi reed diffuser range offers a saving of 89% compared to Jo Malone*

Discount supermarket, Aldi has launched three new luxury reed diffusers in beautiful ‘Jo Malone’ inspired fragrances, costing just £3.99 each. From Tuesday 5^th September, customers will be able to pick up the Lime, Basil & Mandarin and Pomegranate Noir scented diffusers in stores across the UK, followed by Freesia & Pear two weeks later (19^th September).

Following the success of Aldi’s best-selling luxury candle range, the new reed diffusers have also been benchmarked against premium brand, Jo Malone,¹ allowing everyone to transform their home into a luxurious, zen-like sanctuary, without breaking the bank.

In fact, at £3.99, the Aldi reed diffuser range offers a saving of 89% compared to the equivalent at Jo Malone which cost £37.50!* - presenting a huge saving that can be spent elsewhere.

John Davis at Aldi's fragrance house, European Flavours & Fragrances (EFF), comments: “Jo Malone is the market trend-setter for home fragrances with their candle and reed diffuser perfumes. Lime, Basil & Mandarin, Pomegranate Noir and Freesia & Pear are now perfume classics. They evoke sophistication, style and quality, which makes them so sought after.
“Our perfumers have created the fragrances from the best ingredients sourced from around the world to give elegance, harmony and scent to your home.”
John goes on to comment about each scent in the reed diffuser range saying:
·         Lime, Basil & Mandarin: “This modern classic sent opens with bitter grapefruit, bergamot and juicy lime, with an unexpected twist of mandarin, white basil and flowers in the heart, resting on a base of patchouli, moss, woody amber and vetivert to conclude the composition.”
·         Pomegranate Noir: “This delightful scent opens with pink pepper, amber and black pepper, with delicious red berries, clove, green leaves and herbal accords entwined beautifully in the heart, and a base full of rich sandalwood, patchouli and smoky exotic woods.”
·         Freesia & Pear: “This luscious scent opens with sweet ripe pears, lemon and bergamont, wrapped in a bouquet of roses, mandarin and watery accords, mellowed by soft musk, precious woods and violet leaves on the base.”

As with Aldi’s premium candle collection, the luxury reed diffusers will be available in-store only https://www.aldi.co.uk/candles.²
*Saving based on:
Jo Malone Luxury reed diffuser, 165ml at £62.00
Aldi Reed Diffuser, 100ml at 3.99
Pro-rata £62.00/165ml = 0.38p x 100 = £37.50

-ENDS-

For more information, please contact the Aldi Consumer Press Office on T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.
References:
1.      Jo Malone
·         http://www.jomalone.co.uk/product/8946/22262/for-the-home/diffusers/lime-basil-mandarin-scent-surround-diffuser#
·         http://www.jomalone.co.uk/product/8946/22263/For-the-Home/Diffusers/Pomegranate-Noir-Scent-Surround-Diffuser#
·         http://www.jomalone.co.uk/product/8946/25850/For-the-Home/Diffusers/English-Pear-Freesia-Scent-Surround-Diffuser#
2.      These reed diffusers will not be available online - they will be sold in store only.
Notes to Editors
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 16/07/2017, Aldi grew sales by 17.9% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
- Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
- Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
- Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
- Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
- Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
- Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
- Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

31
Aug

GET YOUR GAME FACE ON WITH ALDI’S TEAM SPORTS RANGE

Description	Price
Resistance Belt	£14.99
Speed Chute	£9.99
Training Cones	£9.99
Relay Football	£8.99
Training Ladder	£5.99
Cone Hurdle Set	£5.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to Editor
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 16/07/2017, Aldi grew sales by 17.9% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·                Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·                Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·                Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·                Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·                Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·                Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·                Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

31
Aug

SUMMER BAKING BARGAINS AT ALDI

From fruity treats and fairy cakes to tempting tray bakes and crowd pleasing picnic cakes, Aldi is making baking easier than ever with its new Summer Baking range, available in stores and online on 27^th August, while stocks last.
Budding bakers can create the perfect cake with this Classic Stand Mixer (£64.99), including a six speed rotary control with a balloon whisk, beater and dough hook. What’s more, with four colours to choose from, it’s sure to add a touch of style to any kitchen.
Aldi’s Sweet Treat Maker (£19.99) will take the stress out of whipping up homemade goodies. Choose from teacake maker, mini pancake maker or waffle maker. Featuring automatic temperature control, an auto-lock clip and cord-wrap for compact, upright storage, this great-value gadget will leave bakers tucking in to tasty treats in no time.
With a choice of a flat plate, jug or bowl scale feature, Aldi’s Digital Kitchen Scales (£6.99) are just the thing for measuring both solids and liquids, whether its flour or water, for spot on quantities every time.
Take inspiration from the baking queen herself with Aldi’s selection of Mary Berry Cookbooks (£2.99), which cover several different dishes, including puddings and classic kitchen favourites.
The Summer Baking range also has an array of kitchen essentials for creating, displaying, and storing those delicious creations. A choice of Enamel Mixing Bowls (£9.99), in three sizes, and this Anti-Gravity Cake Stand (£5.99) are perfect for celebration cakes and centrepieces.
Whether its gifting, storing or serving, Aldi’s Preserving Jars (£2.99) are an essential for jam and chutney lovers. To top it all off, the Love Dessert Serving Range (£7.99) makes for perfect presentation at any occasion.
The Aldi Specialbuys Summer Baking range is available in stores nationwide and online at www.aldi.co.uk from 27^th August - but be quick, as with all Specialbuys, once it’s gone it’s gone!
Aldi’s Summer Baking range is in stores and online on 27^th August and available while stocks last

Product	Price
CLASSIC STAND MIXER	£64.99
SWEET TREAT MAKER	£19.99
PREMIUM ICING SET	£9.99
ENAMEL MIXING BOWLS	£9.99
MULTI STORAGE PACK	£9.99
LOVE DESSERT SERVING RANGE	£7.99
ENAMEL PIE DISHES	£6.99
LAYERED CAKE TINS	£6.99
SILICON BAKING MOULDS	£6.99
PREMIUM BAKEWARE ASSORTMENT	£6.99
DIGITAL KITCHEN SCALES	£6.99
ANTI GRAVITY CAKE STAND	£5.99
ASSORTED BAKING KITS	£5.99
RETRO BAKING ACCESSORIES	£3.99
RECIPE STAND / 2 PACK TRIVET	£3.99
CAKE BATTER DISPENSER	£3.49
MARY BERRY COOKBOOKS	£2.99
PRESERVING JARS	£2.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
-Ends-
Notes to editors

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 16/07/2017, Aldi grew sales by 17.9% and has a 7% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
·                Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·                Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·                Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·                Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·                Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·                Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·                Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

31
Aug

INE WINES FOR DINING THIS CHRISTMAS FROM ALDI

Affordable quality doesn’t have to be an oxymoron, this Christmas Aldi is offering a selection of wines from some of the finest and most famous vineyards from across the world, just in time for the festive season.
White
Caves de Perrieres Sancerre AC, £10.99
Available nationwide and online from 1^st October
From the ripe 2015 vintage, this example of France’s famous Sancerre wine has a characteristically intense floral nose with lively lemon and juicy lime flavours on the palate. The perfect festive white wine; it is delicious with smoked salmon, or for that after-dinner cheese board such as the Specially Selected French Cheese Selection.

Jean Bouchard Montagny Premier Cru, £13.99
Available nationwide and online from 14^th November
Fresh on the nose with subtle hints of oak, this elegant wine has soft tannins and notes of white blossoms. The freshness and minerality make this Premier Cru Chardonnay an ideal wine to enjoy as an aperitif on Christmas day with a canape such as the Specially Selected Fish & Seafood Verrine.

Astelia Limoux Chardonnay by Jean Claude Mas, £8.99
Available nationwide and online from 1^st October
This barrel fermented Chardonnay has been made by Jean-Claude Mas – one of the most highly regarded winemakers in the Languedoc region. A rich, full-bodied and complex wine with a piercing acidity that beautifully balances the buttery oak flavours. It is the perfect wine to enjoy with roast turkey, chicken, or full-flavoured fish dishes.

Red
Chorey Les Beaunes Veille Vignes 2015, £16.99
Available nationwide and online from 14^th November
This premium red Burgundy is elegant and refined, with flavours of cherries, strawberries and a hint of spice. This exceptional fine wine can be enjoyed during the festive season alongside Christmas dinner.

Chateau Croizet-Bages, Pauillac Grand Cru Classe 2014, £19.99
Available nationwide and online from 14^th November
This classic Bordeaux red is from the elite region of Paulliac, famous for its Cabernet Sauvignon driven fine wines. Rich and full bodied it boasts lusciously ripe black fruit flavours with remarkable notes of tobacco and graphite. A perfect treat with red meat dishes.
Zom Douro Reserva, £8.99
Available nationwide and online from 1^st October
The Zom Reserva is made from the noblest Douro grapes which reveal a complex aroma of ripe red fruits and scents of wood. This elegant wine has a long, fruity finish and is perfectly matched with red meat, game and cheeses such as Specially Selected French Ripening Brie.

Astelia Pezenas by Jean Claude Mas, £9.99
Available nationwide and online from 1^st October
This deep ruby red wine from the Laguedoc region has distinctive notes of black cherry and blackberry. It has smooth tannins and a long concentrated finish, and is best enjoyed with full-flavoured red meat dishes.

Toro Loco Edicion Memoria, £10.99
Available nationwide and online 14^th November
This premium 2015 vintage red is uniquely matured in concrete ‘eggs’ and oak barrels adding a complex twist to characteristically silky Spanish flavours. Enjoy alongside roasted meats and mild cheese for the perfect festive match.

-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to Editors
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 16/07/2017, Aldi grew sales by 17.9% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·                Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·                Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·                Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·                Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·                Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·                Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·                Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

24
Aug

ON YOUR MARKS, GET SET… FAKE!

· Be crowned this week’s Star Baker with Aldi’s delicious and easy to make cake mixes

With sales of baking equipment, ingredients, and recipe books up by 62%,[1] it’s clear the British love to bake.

As the nation’s favourite baking show returns to screens, discount supermarket Aldi is helping customers make their signature bakes a little bit easier with Cake Mixes from only £1.89. Customers can now whip up a Country Carrot, Velvety Vanilla, Devils Food Chocolate or Red Velvet cake with ease, creating a show stopping dessert regardless of time or budget.

With a traditional chocolate cake containing a dozen ingredients[2] costing up to £11.92,* and taking over 90 minutes to prepare and bake from scratch, Aldi’s cake mixes couldn’t be easier – just add 200ml water and 60ml vegetable oil and pop in the oven for 50 minutes.

After cooling, top with Frosting (£1.89)** and a scattering of either Hundreds & Thousands, Sugar Strands or Chocolate Jazzies (79p) and you’re ready to be this week’s star baker – it’s as simple as that.

For more baking products, recipes and inspiration visit https://www.aldi.co.uk/c/groceries/food-cupboard/homebaking

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

*Prices correct as of 16.08.17

Ingredients	Product (available at Tesco)	Price
225g plain flour	Tesco Plain flour 1.5kg	£0.80
350g caster sugar	Tesco Golden Caster sugar 1kg	£1.90
85g cocoa powder	Tesco Cocoa Powder 250g	£2.00
1 ½ tsp baking powder	Dr. Oetker Baking Powder 170g	£1.40
1 ½ tsp bicarbonate of soda	Dr. Oetker Bicarbonate of Soda 200g	£1.40
2 free-range eggs	Tesco Medium Free Range Eggs 6 pack	£0.89
250ml milk	Tesco British Semi Skimmed Milk 1pint	£0.45
2 tsp vanilla extract	Tesco Vanilla Extract	£1.30
250ml boiling water	N/A	N/A
200g plain chocolate	Tesco Plain Chocolate Cake Covering 300g	£0.80
200ml double cream	Tesco British Double Cream 300ml	£0.98

**available on Specialbuy from Sunday 27^th August

References:

[1] http://www.thisismoney.co.uk/money/news/article-2739845/Great-British-Bake-Off-helps-fuel-62-leap-sales-baking-goods-2007.html

[2] http://www.bbc.co.uk/food/recipes/easy_chocolate_cake_31070

18
Aug

ALDI TOASTS ANOTHER AMAZING WIN FOR ITS WHISKY RANGE

‘Supermarket Own Brand Spirits Range of the Year’ is awarded five medals by whisky experts
Aldi’s Glen Marnoch Speyside Single Malt beat rivals more than double its price
Range praised alongside well-known brands Johnnie Walker and Ballantine’s
Results come at a time when whisky is as popular as gin to drink at home[1]

(31st July 2017) Five of discount supermarket Aldi’s own label whiskies have been praised by industry experts, and awarded top medals at the renowned Spirits Business Scotch Whisky Masters - beating off competition from bottles costing more than double the price.

Aldi’s Smooth, rich vanilla and toffee flavours
Glen Marnoch Speyside Single Malt Scotch Whisky (£17.49)Smooth, rich vanilla and toffee flavours
Smooth, rich vanilla and toffee flavours
was a firm favourite amongst judges, who awarded it a coveted gold medal, making it victorious over silver medallist The Glenlivet Founder’s Reserve which sells for more than double the price at £37.45[2]. Consumer favourite Highland Black 8-Year-old Whisky (£12.99) was also awarded a silver medal proving that great quality spirits don’t have to cost the earth.

Whisky has seen a boom in 2017, with more than a fifth of Brits enjoying the drink regularly[3]. The tipple is on a par with gin in terms of popularity for home-drinkers, with 12% opting to drink whisky at home over other spirits.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi comments: “Receiving five medals for our range is a fantastic achievement. Whisky has gone through a resurgence in popularity recently and it just goes to show that whisky lovers can enjoy great value products, which have been given the nod of approval by industry experts, without compromising on quality at Aldi.”

This coveted award for Aldi adds to the retailer’s incredibly successful 2017 to date. The retailer’s beers, wines, and spirits have now been awarded a whopping 158 medals in total and was recently crowned Drinks Retailer of the Year at The Drinks Business awards in June, as well as being judged Supermarket Own Brand Spirits Range of the Year at the International Spirits Challenge in July.

The full list of Aldi’s award-winning whiskies is as follows:

Glen Marnoch Islay Single Malt Scotch Whisky (Gold)
Glen Marnoch Speyside Single Malt Scotch Whisky (Gold)

Glen Marnoch Highland Single Malt Scotch Whisky (Silver)
Highland Black 8yr old Whisky (Silver)
Highland Earl Scotch Whisky (Silver)

[1] WSTA Annual Spirits Report 2016 – 12% of British adults opt to drink whisky at home, with 12% choosing to drink gin at home

[2] The Whisky Exchange, price sourced 19/07/17 (www.thewhiskyexchange.com/p/28323/glenlivet-founders-reserve)

[3] WSTA Annual Spirits Report 2016 – 21% of British adult drink whisky

11
Aug

GET YOUR GAME FACE ON WITH ALDI’S TEAM SPORTS RANGE

Description	Price
Resistance Belt	£14.99
Speed Chute	£9.99
Training Cones	£9.99
Relay Football	£8.99
Training Ladder	£5.99
Cone Hurdle Set	£5.99

11
Aug

Huge gluten-free savings to be made at Aldi

In the past two years, sales of gluten-free foods have increased by 44%²with one in five people now buying gluten-free¹.

However, a gluten-free diet comes at a price, often costing three to four times more than ‘regular’ products¹.   But it doesn’t have to cost a small fortune. In addition to its existing gluten-free range, discount supermarket Aldi is extending its gluten-free offering as part of this week’s Specialbuys.

Available in store from 10th August, customers can get their hands on a range of gluten-free foods with prices starting from as little as 99p…. but, customers need to be quick - as with all Specialbuys, once it’s gone, it’s gone!

The Main Event
Quick, easy and bursting with aromatic flavour, these Indian Curry Kits are just £1.99 for a Goan (284g) or Keralan (287g) at home curry.

Take your pick of pasta… choose from 100% Organic Buckwheat Fusilli pasta at just £1.69 per 400g ,100% Red Lentil Penne Pasta or 100% Green Pea Fusilli Pasta both just £1.69 per 250g and 15%³better value than the leading brand.

A Sweet Treat
The hand baked Specially Selected Gluten Free Brownie is a cross between a cake and a soft cookie and made with luxurious Belgian Chocolate. Satisfy your sweet tooth for just £1.59.

Quinoa bars… 30%⁴ cheaper than the leading brand (per bar) you can choose from Pumpkin Seeds, Cashew & Hemp Seeds, Goji & Cranberry, Cacao & Cashew or Coconut & Hemp. Gluten free and only £1.69 (4x35g).

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “Whether it’s out of choice, or out of necessity, buying and eating gluten-free foods shouldn’t come at an increased cost to families. With the ever-changing dietary needs of our customers, it’s our ambition to always meet those needs with a full range of products, at unbeatable prices.”

For more Gluten Free products, recipes and inspiration visit aldi.co.uk

11
Aug

From Rome to Romford, Naples to Newcastle; a Taste of Italy is closer than you think with Aldi

With Brits visiting Italy over 4 million times a year,[i] it’s no surprise that Italian is the nation’s favourite cuisine.[ii] From Thursday 20^th August discount supermarket Aldi, will be helping customers enjoy a taste of Italy (minus the cost of flights and hotels) with an Italian themed Specialbuy event instore.

Aldi’s Specially Selected Aged Balsamic Vinegar (£4.99) is the star of the show. Matured in wooden barrels for a minimum of three years to give a richer flavour, this quality Balsamic vinegar, holds an impressive ‘5 Leaf Rating’ and is the perfect go-to for tasty salad dressings, soups, stews and marinades. What’s more, it’s 56% cheaper than Waitrose’s 1 Aceto Balsamico Di Modena (£11.25).[iii]

For your primo piatto, do as the Italians do and whip up a delicious pasta dish using Aldi’s Specially Selected Bronze Die Tagliatelle (£0.85), Dolmio Special Recipe Red Wine Bolognese Sauce (£1.29) or Dolmio Special Recipe Cherry Tomato, Chilli & Paprika Bolognese Sauce (£1.29) and Italian Seasoning (£0.69). Don’t forget the Part Bake Stone Oven Bread Sticks (£0.99) to help wipe the bowl clean!

Why not side with a refreshing Caprese Salad using Aldi’s Beef Tomatoes for only 49p* paired with generous slices of Specially Selected Buffalo Mozzarella (£0.99), a drizzle of Toscano Extra Virgin Olive Oil (£5.99), and finished with a handful of fresh Basil leaves.

To drink, choose from Aldi’s No Added Sugar Italian Style Soda in Blood Orange, Orange, or Lemon and Mint, only 79p each. And, for the finale, a classic Italian dessert at a fantastic price, snap up a delicious Balconi Tiramisu for just £1.29.

With prices starting from just 69p you better be rapido because as with all Specialbuys, once it’s gone it’s gone! For more Italian products, recipes and inspiration visit aldi.co.uk. Buon Appetito!

[i] https://www.ons.gov.uk/peoplepopulationandcommunity/leisureandtourism/articles/traveltrends/2016

[ii] http://qsrmedia.co.uk/research/more-news/what-uks-favourite-cuisine

[iii] http://www.waitrose.com/shop/DisplayProductFlyout?productId=19824

4
Aug

ALDI CATERS TO DEMAND FOR FIZZ WITH SIX NEW SPARKLING WINES FROM ACROSS THE GLOBE - ALL COSTING UNDER £12

·         Aldi’s Summer Wine Festival provides shoppers with Prosecco alternatives
·         Range includes a first for the retailer - a trendy sparkling red
·         Supermarket sells 90 per cent of all Crémant du Jura sold in the UK

(2^nd August 2017) Discount supermarket Aldi is set to launch its Summer Wine Festival into stores and online tomorrow, 3^rd August – and it includes six sparkling wines, providing alternatives for a nation of Prosecco lovers.

With Prosecco sales at an all-time high, and tipped to increase by a further 36% over the next five years[1], Aldi is encouraging fizz lovers to expand their palate with this specially curated collection. The festival includes a sparkling red, (New Zealand Sparkling Shiraz, £7.99) a premium and traditional Lambrusco Graspa Rossa, £8.99, and an unfiltered South African wine, which has been made with the same method as Champagne (Cap Classique Sparkling Chardonnay, £11.99). In addition to these new discoveries, the range also boasts some more recognisable options, including the premium Pata Negra Vintage Cava, £6.99, an Austrian Sparkling Gruner Veltliner, £8.99 , and zesty Sparkling Sauvignon Blanc, £11.99.

The discount supermarket, which was crowned ‘Drinks Retailer of the Year’ by the Drinks Business Awards in May is leading the charge when it comes to fizz; Aldi’s multi award-winning Exquisite Collection Crémant du Jura, £7.99, currently accounts for 90% of all Crémant du Jura sold in the UK. And while there have been reports of the UK starting to fall out of love with Cava[2], Aldi is bucking this trend, with sales of its Contevedo Cava Brut, £4.95, up by 27% in 2017.

Tony Baines, Joint Managing Director for Corporate Buying at Aldi, comments: “The UK has seen a real Prosecco boom over the last few years but there are more sparkling wines to be discovered. As we were curating our ‘Summer Wine Festival’ we saw an opportunity to introduce some exciting and less well known bottles of fizz for shoppers to try something new. We’ve included six equally delicious sparkling alternatives from around the globe, which shoppers can trust to represent fantastic quality and great value.”

The six new sparklers are part of a 24 strong Summer Wine Festival bottle collection. Other highlights in the range include El Contastera Old Vines Garnacha, £6.99, which is created by Fernando Mora, a man known in the winemaking industry as the ‘Garnacha Guru’; Uva Pirata Petit Vedot, £8.99, which is produced from rare French grape varietals in Spain and comes in a bottle covered by pirate inspired ‘graffiti’, along with Painted Dog Viogner, £6.99, a delicious white wine with a global conscience; 5% of the profit from each bottle sold is donated to the Tusk Trust Conservation Fun to help protect the wild dog - South Africa’s most endangered animal.

The complete Aldi Wine Festival collection is on sale in stores nationwide and online at aldi.co.uk from 3^rd August.

[1] IWSR sales forecasts: https://www.thedrinksbusiness.com/2017/03/prosecco-takes-over-from-discounted-champagne/

[2]In 2016, sales of Cava saw a slight decline, according to IRI figures: http://www.decanter.com/wine-news/freixenet-prosecco-launched-cava-producer-370565/

4
Aug

SUMMER BAKING BARGAINS AT ALDI

Product	Price
CLASSIC STAND MIXER	£64.99
SWEET TREAT MAKER	£19.99
PREMIUM ICING SET	£9.99
ENAMEL MIXING BOWLS	£9.99
MULTI STORAGE PACK	£9.99
LOVE DESSERT SERVING RANGE	£7.99
ENAMEL PIE DISHES	£6.99
LAYERED CAKE TINS	£6.99
SILICON BAKING MOULDS	£6.99
PREMIUM BAKEWARE ASSORTMENT	£6.99
DIGITAL KITCHEN SCALES	£6.99
ANTI GRAVITY CAKE STAND	£5.99
ASSORTED BAKING KITS	£5.99
RETRO BAKING ACCESSORIES	£3.99
RECIPE STAND / 2 PACK TRIVET	£3.99
CAKE BATTER DISPENSER	£3.49
MARY BERRY COOKBOOKS	£2.99
PRESERVING JARS	£2.99

4
Aug

ALDI UNVEILS NEW LIGHTER WINE COLLECTION

Aldi has embraced the trend for lower calorie, lower alcohol wines with its new Featherweight collection. Available in red, white and rose varieties the range is ideal for those who want to enjoy light, but delicious quality wines.

Featherweight Sauvignon Blanc (ABV 5.5%)
£2.99 per bottle
Calories per glass (125ml): 55 calories vs. standard Sauvignon Blanc: 102 calories
Suitable for vegetarians
Available in Swindon, Bathgate, Chelmsford, Neston, Goldthorpe regions.
This fresh Sauvignon Blanc has aromas of gooseberry and mint leaf, a light body and refreshing flavours of apple and lemon, making it delightful to enjoy at any occasion. Serve chilled by itself or, pair with light snacks or chicken dishes.

Featherweight Italian Pinot Grigio (ABV 5.5%)
£2.99 per bottle
Calories per glass (125ml): 52 calories vs. standard Pinot Grigio: 104 calories
Available in Atherstone, Bolton, Darlington, Cardiff regions.
Defined by its crisp citrus notes and white peach aromas, this wine offers plenty of flavour. With only 5.5% alcohol and 30% less calories than a standard dry white wine, it is the perfect accompaniment for lighter meals like seafood dishes or salads.

Featherweight Merlot (ABV 5.5%)
£2.99 per bottle
Calories per glass (125ml): 59 calories vs. standard Merlot: 101 calories
Suitable for vegans
Available in stores nationwide
This red is soft and fruity, with appealing aromas of plum and strawberry. Light and mellow on the palate this Merlot can be served either chilled or at room temperature, and pairs beautifully with light snacks and dishes like cold meat, cheese, and salads.

Featherweight White Zinfandel (ABV 5.5%)
£2.99 per bottle
Calories per glass (125ml): 57 calories vs standard Zinfadel: 113 calories
Suitable for vegetarians
Available in Swindon, Bathgate, Chelmsford, Neston, Goldthorpe regions.
Not only does its vibrant pink tone make this wine good to look at, it is packed with fresh and full flavours and luscious strawberry infused aromas, making it the perfect aperitif. Containing approximately 30% less calories than a typical dry rose wine, you can enjoy this wine with fruity desserts for a summer treat.

4
Aug

ALDI LAUNCHES SUMMER WINE FESTIVAL

This summer, Aldi is launching a limited edition range of 24 wines on the 3^rd August – championing the finest wines from around the globe.

With each wine carefully hand-selected for its unique story and delicious taste, the Summer Wine Festival is sure to impress. The range delivers a more diverse selection than ever, including two sparkling red wines (Graspa Rossa Lambrusco and Fork & Spoon Sparkling Shiraz) and the elegantly designed Fleurs de Prairie Côtes de Provence Rosé – a wine almost too beautiful to drink. Whether you’re looking for a light, crisp white to accompany some al fresco dining, the perfect fizz to pop open in celebration, or simply fancy trying something a little different this summer – Aldi’s Summer Wine Festival has all bases covered.

SPARKLING
The collection consists of six sparkling wines sourced from around the world, offering some delicious alternatives to prosecco.

Graspa Rossa Lambrusco, £8.99 (75cl)
Available in stores and online
Fancy something a little different this summer? This sparkling red, produced by a renowned family-run winemaker, is harvested from an exclusive Emilia grape. Take a sip and you’ll taste delicate bouquets of red fruits with a complex structure.

Fork & Spoon Sparkling Shiraz, £7.99 (75cl)
Available in stores and online
A sparkling blackberry wine with a rich raspberry fruit finish. An unusually refreshing drink to enjoy this summer.

Pata Negra Vintage Cava, £6.99 (75cl)
Available in stores and online
There’s no question why this wine’s translation means ‘the best of the best’. Its elegant and complex mix will impress at any occasion, but is perfect to crack open for a celebration.

Gardo & Morris Sparkling Marlborough Sauvignon Blanc, £11.99 (75cl)
Available in stores and online
Your summer evening deserves a burst of tropical flavours – so why not try this sparkling Sauvignon Blanc hailing from New Zealand? An intensely aromatic wine with a deliciously clean finish, combining expressive flavours of fruit and brioche. Excellent as an apéritif or with Aldi’s cod fillets (£2.69).

Goldeck Sparkling Grüner Veltliner, £8.99 (75cl)
Available in stores and online
Bursting with lime, lemon and refreshing acidity, this wine adds an unusual pop to any occasion. Lovingly produced by the ‘Schlumberger’ family, this wine is made exclusively from the Grüner Veltliner grape.

Louisvale Cap Classique South African Sparkling Chardonnay, £11.99 (75cl)
Available in stores and online
A true indulgence. Both expressive and elegant, this sparkling Chardonnay is a fabulous alternative to Champagne. Pairs excellently with canapés and fish dishes.

WHITE

Painted Dog Chenin Blanc Viognier, £6.99 (75cl)
Available in stores and online
The best thing to complement these rich, creamy and fruity flavours is your contribution to nature; 5% of profits from every bottle sold goes to the Tusk Trust Conservation Fund to help protect South Africa’s endangered animal – the wild dog.

The Forgotten Row Marlborough Sauvignon Blanc, £7.99 (75cl)
Available in stores and online
There’s an interesting tale behind this New Zealand wine. Wines produced in the Marlborough region are often harvested in the dark to develop a unique taste – but one night, a premium row of Sauvignon Blanc grapes was left behind. The grapes had to be harvested and vinified alone, and thus, The Forgotten Row wine was created: an exclusive white with delicious citrus and gooseberry notes.

Lebegés Grüner Veltliner, £4.99 (75cl)
Available in stores and online
A graceful, off dry white wine with notes of citrus fruit and green herbs. The perfect refreshment for a summer evening in the garden with friends and family.

Peter Mertes Gold Edition Mosel Riesling, £5.99 (75cl)
Available in stores and online
A full bodied and well balanced German Riesling with a mellow acidity. A wonderful accompaniment for fish dishes, asparagus or Aldi’s French brie (99p).

Nonius Chardonnay Feteasca, £5.29 (75cl)
Available in stores and online
A literal translation from Romanian meaning ‘royal maiden’. This light and elegant white is incredibly drinkable and proves a delightful match with seafood.

RED

The Restless Wine Merchant Wrattonbully Shiraz, £8.99 (75cl)
Available in stores and online
This deep and chewy red is produced by winemaker Adam Eggins in Australia’s South East Wrattonbully. The region’s World Heritage-listed geology, rich soils and elevated vineyards all combine to create the perfect climate to harvest these grapes, creating an incredibly powerful and distinctive flavour.

UVA Pirata Petit Verdot, £8.99 (75cl)
Available in stores and online
Get a taste for adventure and follow in the footsteps of Fernando Freire, a fearless wine explorer, who was renowned for searching far and wide to find the perfect blend of French and Spanish grape. The Uva Pirata Petit Verdot is a unique and highly exciting wine, a true reflection of the legend of Freire.

Fourth Dimension Adelaide Hills Pinot Noir, £8.99 (75cl)
Available in stores and online
Produced by one of Australia’s top winemakers, this Pinot Noir won’t disappoint. A clean and voluptuous wine with hidden spicy depths. Enjoy with poached salmon or a rich, braised duck breast.

Berton Vineyard Durif, £7.49 (75cl)
Available in stores and online
An intensely dark and juicy red from an exotic Australian grape variety. With hints of blackberry, anise and smoky liquorice, this red is sure to tick all your boxes if you’re a big Shiraz fan.

Amigo Secreto Organic Syrah-Carignan, £7.49 (75cl)
Available in stores and online
A ruby red organic wine with fresh cherry aromas – the perfect red to accompany long summer nights.

Exquisite Collection Hawke’s Bay Merlot Blend, £6.99 (75cl)
Available in stores and online
This classic Bordeaux blend is back by popular demand, and it’s not hard to understand why. An elegant red with notes of smooth cassis fruit, plums, dark cherries, cedar and spicy chocolate.

Valle Hermoso Cabernet Franc Gran Reserva, £7.99 (75cl)
Available in stores and online
A premium pick of grapes from Chilean vineyards – this rich and chocolatey red is an instant hit with all. This unique wine deserves to be matched with Aldi’s olives and antipasti rustic platter (£1.29).

Black Star, £6.99 (75cl)
Available in stores and online
A sophisticated, premium blend with a rich mouth feel. An unfiltered wine creates a dense texture and aroma, so decanting prior to drinking is recommended. This wine is perfectly suited to roasts, spicy food and hearty red meats.

Grand Sud French Merlot, £6.99 (1l)
Available in store only
An excellent price for an excellent Merlot. Soft and easy-drinking with red fruits and black cherry aromas: bring this litre of wine to a BBQ and you’re sure to make lots of new friends!

Old Vines Garnacha, £6.99 (75cl)
Available in stores and online
A floral, medium bodied Garnacha with a colourful past. This wine is dedicated to an (ex) Monk, El Casetero, who devoted his life to grapes and good-living in the thirteenth century. An exquisite drink and a history lesson - what’s not to love?!

Punta de Lobos Carménère Gran Reserva, £7.99 (75cl)
Available in stores and online
A premium and intense red as luscious as its origin in Chile, blended from a grape variety indigenous to South America.

Calla Magna Argentinian Cabernet Sauvignon, £7.99 (75cl)
Available in stores and online
This ruby red has a long, persistent finish and is best devoured slowly. Tasteful notes of eucalyptus and chocolate makes this the ultimate treat after a long day.

ROSÉ

Fleurs de Prairie Côtes de Provence Rosé, £6.99 (75cl)
Available in stores and online
When it comes to rosé, Aldi knows it’s stuff. Its Exquisite Collection Côtes de Provence Rosé caught attention of thousands across the world after winning a silver at the International Wine Challenge – the ‘Oscars’ of the wine trade. The rosé sold out almost instantly but Aldi is launching a new wine to take its place. The Fleurs de Prairie Côtes de Provence Rosé comes in a beautifully elegant bottle, with hints of red fruits balanced with citrus and white peach. Its floral design makes it the perfect accessory for al fresco dining both in aesthetic and taste.
Available in stores and online, all wines cost under £12 and are part of the Specialbuys range, meaning when they’re gone, they’re gone for good!

4
Aug

ALDI WINS BIG AT GREAT TASTE AWARDS 2017

The discount supermarket is the big winner at the prestigious Great Taste Awards, dubbed the ‘Oscars’ of the food world
 Aldi scoops 43 stars, more than any other supermarket*, for own label food and drinks
Discount supermarket Aldi has once again triumphed at the Great Taste Awards, picking up 43 coveted stars for 37 products in recognition of their great quality and unbeatable value.
Aldi beat competition from the likes of Marks & Spencer at this year’s ceremony, winning over the judges with a wide range of own label food and drink products - spanning from fresh meat to gins and whiskies!
Aldi’s premium range, Specially Selected, dominated the wins with 30 stars awarded to products like the Specially Selected Smoked Salmon and Specially Selected West Country Vintage Cheddar.

They serve as excellent examples of Aldi’s commitment to offering exceptional quality products at unbeatable prices.
The supermarket’s popular Veuve Monsigny Champagne (£10.99) was also awarded one star, whilst its Specially Selected Crème de Cassis (£6.99) was awarded two stars.
Aldi’s upcoming Christmas range also impressed the judges at the prestigious awards. With the Specially Selected Exquisite Vintage Pudding made by artisan British producers winning two stars, the supermarket is clearly gearing up for another successful Christmas in 2017!
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “We are thrilled so many of our products have been successful at the Great Taste Awards.
“These awards are testament to the dedication and expertise of our buying teams and the relationships we have with some of the best producers in the UK. They clearly show our commitment to provide our customers with a great tasting range of products at fantastic prices.”
For more information about Aldi’s award winning range, please visit www.aldi.co.uk.

28
Jul

ALDI’S SPIRIT FOR SUCCESS

·         Retailer awarded ‘Supermarket Own Brand Spirits Range of the Year’ at international competition, beating rivals Lidl and Marks & Spencer
·         Aldi’s Oliver Cromwell London Dry Gin beat competition more than FOUR TIMES its price
·         Range praised alongside well-known brand Beefeater

(26^th July 2017) Discount supermarket Aldi has been crowned ‘Supermarket Own Brand Spirits Range of the Year’ at the world renowned International Spirits Challenge as well as scooping no less than TWENTY medals at the International Wine & Spirits Challenge this month.

The accolade comes at a time when spirits such as gin and whisky are enjoying a consumer renaissance, particularly for home drinkers. This year, the Office of National Statistics reintroduced gin to its annual Consumer Price Inflation Basket of Goods after having a 13-year absence[1].

This latest hoard of medals for Aldi’s trophy cabinet, judged by international industry experts includes a gold medal for its Oliver Cromwell London Dry Gin (£9.97) which trumped over silver medallist Foxhole London Dry Gin, a premium gin that describes itself as a very fresh and aromatic gin, which sells for more than FOUR TIMES the price at £39.95[2].

Other products that caught the judges’ attention included Aldi’s Specially Selected Crème de Cassis (£6.99), Tamova Vodka (£9.97) and Glen Marnoch Speyside Single Malt Scotch Whisky (£17.49). The retailer’s whisky range has had a stellar year in particular, having received a total of SIXTEEN medals so far this year.
A spokesperson at the International Spirits Challenge said: “The display of awards achieved by Aldi this year at the International Spirits Challenge was fantastic. They consistently showcased high quality products in the blind tastings, which demonstrates that you don’t have to compromise on price to enjoy great tasting drinks.
“As a collective result across all categories from the competition, the supermarket undoubtedly was this year’s winner of the “Supermarket Own Branded Spirits Range of the Year!”

28
Jul

TRANSFORM FLEA MARKET FINDS INTO FASHIONABLE FURNITURE WITH ALDI’S NEW UPCYCLING RANGE

·         Aldi launches new range of Upcycling tools and equipment
·         Upcycling trend continues to grow with upcyclers profiting from the boom
·         Range includes all the essentials needed to transform a piece of furniture

Discount supermarket Aldi is helping Brits breathe new life into old items of furniture and save a tidy sum in the process, with the launch of its new Upcycling range.
The upcycling trend became mainstream in the early 2000’s and has since gone from strength to strength with DIY-ers upcycling items of furniture for their own use or to sell for a profit.
According to one online marketplace, the number of products tagged as ‘upcycled’ shot from 7,900 in 2010 to 216,024 in 2014[i]. The trend shows no signs of slowing with a leading classifieds website recently reporting a 50% increase in upcyclers using the platform to sell their wares in the past year[ii] - and now Aldi is giving Brits the chance to try their hand at this trend with its new range, available in stores from 30^th July.
Tony Baines, Managing Director for Corporate Buying at Aldi comments: “Upcycling is a fantastic trend which gives home improvers the opportunity to create unique and personal items.
“We know that the special tools, paints, and equipment needed to upcycle a piece of furniture can be expensive so we’re delighted to be offering a range of great-value upcycling essentials at a fraction of the price consumers might expect, without sacrificing on quality or performance.”
Aldi’s new range includes everything budding upcyclers will need to transform a dilapidated dresser into a stunning kitchen centrepiece, from electrical power tools including a Mini Bench Grinder (£26.99) and handheld Detail Sander (£19.99) to other essentials such as Chalk Furniture Paint (£4.99) and No Bristle Loss Brush Pack (£2.99).
Baines continues: “Whether a seasoned upcycling pro or a complete beginner, we urge shoppers to think twice before throwing away that old chair or dated desk, and consider the potential the piece might have. We hope that this range will give our customers the opportunity to recycle unsightly old items of furniture into prettier pieces, worthy of a place in their homes.”
Lovers of all things vintage can complete the look with Aldi’s Vintage Home range, also on sale from 30^th July, with products including a Vintage Style DAB & FM Radio (£34.99) and a Vintage Design Rug (£9.99) – the perfect pieces to complement a newly upcycled piece of furniture.
Both ranges will be available in stores nationwide and online from 30^th July, but be quick because, as with all Specialbuys, once it's gone it's gone!

Aldi’s Vintage Home and Upcycling ranges are in stores and online from 30th July, available while stocks last

UPCYCLING

Description	Price
Mini Bench Grinder	£26.99
Detail Sander	£19.99
Rotary Tool	£14.99
Furniture Wax	£5.99
Chalk Furniture Paint	£4.99
Glue Gun Assortment	£3.99
No Bristle Loss Brush Pack	£2.99
Gorilla Glue 2x3G Pack	£2.79
Tape Selection	£2.49
Haberdashery Essentials	£0.79

VINTAGE HOME

Description	Price
Vintage Style DAB & FM Radio	£34.99
Vintage Bed Spread	£24.99
Vintage Duvet Set - King	£16.99
Vintage Duvet Set - Double	£14.99
Vintage Design Bean Cube	£14.99
Vintage Design Rug	£9.99
Birdcage Lantern	£7.99
Vintage Design Cushion	£4.99
Vintage Flower Assortment	£4.99
Vintage Design Cushion Covers	£4.99
Country Cottage Desk Accessories	£4.99
Vintage Design Coir Mat	£3.99
Vintage Home Decorations	£2.99

21
Jul

ALDI’S BEST-SELLING ‘JO MALONE’- BENCHMARKED LUXURY CANDLES NOW AVAILABLE NATIONWIDE

Following unprecedented customer demand, discount supermarket Aldi has announced the return of its luxury candle range this week. Benchmarked against luxury brand, Jo Malone, the candles will be available in store for good!

Costing just £3.99 per candle (290g), the premium collection is made up of three beautiful fragrances: Lime, Basil & Mandarin, Blackberry Bay and Pomegranate Noir. Comparable to Jo Malone’s infamous home fragrance candles*, costing £44 each, Aldi’s luxury candles come in 90% cheaper. Encased in luxurious glass jars, the candles add a premium touch to any coffee table, shelf or bedside cabinet.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Our customers loved the luxury candles when we first launched them in March. We’ve listened to customer feedback and are looking forward to seeing the candles back in store, permanently. This is a great example of our commitment to offer premium products at amazingly low prices, allowing customers to buy luxury products without over-spending or compromising.”

Aldi’s premium candle collection will be available in-store only¹.

ENDS
* http://www.jomalone.co.uk/product/3601/9953/fragrances/the-collections/citrus/lime-basil-mandarin/lime-basil-mandarin-home-candle
http://www.jomalone.co.uk/product/3560/23550/For-the-Home/Home-Candles/Blackberry-Bay-Home-Candle
http://www.jomalone.co.uk/product/3607/10082/fragrances/the-collections/fruity/pomegranate-noir/pomegranate-noir-home-candle
¹These candles will not be available online - they will be sold in store only.

21
Jul

Aldi launches giant box of British cherries for a fraction of the price of other retailers

Discount supermarket, Aldi, launches a giant 1kg box of British cherries - costing just £3.79. Brimming full of the best of British seasonal fruit, the box celebrates the current bumper British cherry crop. Packaged with a Union Jack design, the cherries will be in store from Thursday 20^th July.

Demand for cherries has grown in recent years, with the fruit becoming the fastest growing sub-category in the stone fruit market*. Following the recent sunny weather, Aldi is taking additional volume from Berry Gardens based in Tonbridge to offer this luscious fruit at an unbeatable price. At just £3.79 for 1kg, the box is more than 20% cheaper than other retailers.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “As the Fresh Produce Retailer of the Year, we are excited to launch a 1kg box of fresh British cherries at a market-leading price. It is part of our ongoing commitment to make quality, British fresh produce affordable and available for all. We’re also delighted that we can further support homegrown farmers, who are enjoying a fantastic crop this summer.”

Cherries are packed with powerful nutrients, such as antioxidants and melatonin, that help relieve exercise-induced inflammation and regulate sleep patterns. Check out Aldi’s very own Cherry and Almond Cakes recipe and treat your family to a delicious delight this summer!

Cherry and Almond Cakes
Serves 12

Ingredients
·         125g Creamy Butter Unsalted
·         175g Greek Style Yogurt
·         200g Self Raising Flour
·         100g Ground Almonds
·         1 Large Egg
·         200g Cherries - pitted and halved
·         150g Caster Sugar
·         1 tsp Baking Powder

Method
·         Preheat the oven to 180°C/350°F/Gas Mark 4.
·         Line a 12 hole muffin tin with paper cases.
·         In a pan melt the butter. Once melted mix with the rest of the ingredients and beat well.
·         Divide the mixture between the paper cases and bake in the oven for 20 minutes, until golden and risen.

*28% YOY value growth, 12 w/e 18 June 2017, fruit - cherry data, Kantar Worldpanel

21
Jul

**ALDI TO STOCK LOCALLY GROWN POTATOES* IN WELSH STORES AS PART OF ITS ONGOING COMMITMENT TO WALES**

Discount supermarket and Team GB partner, Aldi today commits to selling Welsh potatoes across Welsh stores from Thursday 20^th July.

Following the launch of Aldi’s £60m distribution centre in Cardiff earlier this year, which helped to facilitate the introduction of Welsh lamb in Welsh stores, Aldi is now able to sell home-grown potatoes across the country too.

Team GB’s taekwondo double gold medallist, Jade Jones supports this latest win for Aldi and Wales: “Aldi has always championed a healthy, nutritious and - most importantly - fresh diet. Their stocking of Welsh potatoes in local stores means customers can now get produce that’s fresher than ever before.”
This latest move is part of Aldi’s commitment to sell fresh fruit and vegetables, locally sourced, at unbeatable prices. Aldi helps not only elite athletes like Bodelwyddan’s Jade Jones and the rest of Team GB to eat healthily, but also customers nationwide to enjoy a healthy, varied diet too.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “The move to stock Welsh potatoes in Welsh stores is a natural one following the investment in our Cardiff distribution centre.

“Supporting Welsh excellence in farming, first with Lamb and now with potatoes, benefits local suppliers and local business as well as local customers who can enjoy fresh produce at unbeatable prices.”

As well as sponsoring Team GB, Aldi has created the Get Set to Eat Fresh programme which aims to educate 1.2 million children by 2020 about the benefits of healthy eating,² whilst also reinforcing Aldi’s position as the FPC Fresh Awards 2017 Multiple Retailer of the Year.

21
Jul

Meet Lacura’s NEW Spa Themed Skincare Superheroes

This summer, Aldi’s new Lacura spa-inspired beauty range has made it possible for everyone to turn their bathroom into a spa-like oasis, without the hefty price tag. The sumptuous range is available in stores and online from 20^th July and as with all Aldi Specialbuys, once they’re gone, they’re gone.

Lacura Exfoliating Mud Mask (£6.99) is the hero of the collection. Inspired by the well-loved GlamGlow YOUTHMUD ® Tinglexfoliate treatment (£39.00), the anti-ageing mask is a ‘facial in a jar’- but at a fraction of the price. Visibly minimising the appearance of pores, fine lines and wrinkles, the mask leaves skin feeling firmer, revitalised and more radiant.
Packed full of hard- working ingredients, including Witch Hazel, Red Algae Extract, Clay and Green Tea Extract- the tingling mask leaves skin looking visibly clearer and healthier in just four weeks.

Once you’ve applied the face mask, it’s time to give your body some TLC. Start by removing dead skin cells to rejuvenate the skin with Lacura’s Spa Body Scrub (£5.99). Working from head to toe, massage the scrub into the skin in circular movements and let the exfoliating sea salt work its magic. Enriched with coffee and seaweed extracts, the treatment deeply cleanses, leaving skin feeling soft and invigorated.

Next, it’s time to cocoon your body in Lacura’s luxurious Spa Body Mask (£5.99). Scoop the mud into your palms and massage over the whole body, before leaving on for 10- 20 minutes.
Including naturally derived sea extracts and a blend of clays, the cocktail of ingredients restores the skin, leaving it feeling firmer and more toned.

For skin that deserves the ultimate luxury, finish off your treatment with Lacura’s Spa Body Balm (£4.99). With an indulgent 10% Shea Butter, as well as Coconut Oil, Cocoa Butter and Seaweed Extract, this lightweight balm melts into thirsty skin, intensely conditioning and nourishing.

Worried your bathroom won’t create the spa- like atmosphere you had in mind? Turn the lights down, run the bath and create the perfect ‘hygge’ experience by lighting a scented candle. Aldi’s NEW Indulgence Spa Candles (£3.99) have calming notes of jasmine, lavender and violet.

You can pick up the whole spa range at Aldi from 20^th July 2017, but as with all Aldi special buys, once they’re gone, they’re gone…

Exfoliating Mud Mask
ALDI	Glam Glow
Lacura Exfoliating Mud Mask, 50ml £6.99	Glam Glow YOUTHMUD® Tinglexfoliate Treatment 50g £39.00
% SAVED WHEN SHOPPING AT ALDI	SAVE 82% (£32.01)

*prices taken from http://www.feelunique.com/p/GLAMGLOW-YOUTHMUD-TINGLEXFOLIATE-TREATMENT-50g, June 2017

21
Jul

Aldi Baby & Toddler Event

On Thursday 17^th August, discount supermarket Aldi’s hugely popular Baby and Toddler Event returns to stores across the UK! Returning for a third time this year, there is an amazing selection of products and new launches on sale at unbeatable prices for your little tots.

Set to fly off the shelves this week is the BABY SNUGGLE NEST. Beautifully designed, the cushioned nest gently snuggles your little one to sleep! The snuggle nest recreates the feeling of being cuddled, so your little tot can drift off into a peaceful nap, and you can relax knowing they are getting much needed sleep.

Aldi’s Baby Snuggle Nest is an affordable alternative to the popular Poddle Pod, and is a brilliant 60% cheaper at £19.99. Don’t miss out on this fantastic opportunity to own the hottest baby product on the market, at an unbeatable price!

Available whilst stocks last - as with all Specialbuys – when it’s gone, it’s gone!

Comparison
PODDLE POD STARDUST POD BUNDLE £49.99*	ALDI BABY SNUGGLE NEST £19.99	% SAVING – 60%

The Baby & Toddler Event will also include the below products:

FOOD
ORGANIX GINGERBREAD MEN 135G (74757)	£1.49
MAMIA FRUIT POUCH MIXED CASE (72372)	£1.95

HEALTH & BEAUTY
BABY WIPES SENSITIVE TRAVEL PACK 4 X 24PK (78100)	£1.49
NUROFEN FOR CHILDREN FEVER & PAIN SUSPENSION 53076)	£2.99
BABY WIPES 12 X 64 PACK MULTIPACK SENSITIVE (63558)	£5.99
MAMIA CHANGE MATS (79044)	£2.49

TOYS
PLAY-DOH SINGLE CAN (73290)	£0.79
JULIA DONALDSON ACTIVITY BOOKS (72612)	£1.49
MUSICAL OWL (78770)	£7.99
BABY TOY (66842)	£7.99
FLOOR PUZZLE (78117)	£2.99
FEEL AND FIT BOARD BOOKS (79014)	£2.99
BABY BATH TOYS (77175)	£2.99
BABY JUMPEROO (78681)	£69.99

BEDDING, TOWELS, RUGS & MAT
FITTED JERSEY COT SHEET (71689)	£2.99
BABY BUMPER & QUILT SET (69372)	£12.99
TODDLER BED DUVET COVER SET (71651)	£7.99
CELLULAR BLANKET (50073)	£2.99
LUXURY BABY 3D BLANKET (72217)	£4.99
HOODED BABY TOWEL WITH WASH MITT (66767)	£2.99
BABY SNUGGLE NEST (78480)	£19.99
MUSLIN CLOTHS 3PK (66761)	£2.99
TODDLER DUVET SET (78693)	£9.99
V SHAPED PILLOW & CASE (76281)	£5.99
NURSERY RUG (77236)	£19.99
BABY CHANGE BAG (77844)	£19.99
PLAY MAT (70019)	£9.99

ELECTRICS
MOTOROLA BABY MONITOR (78981)	£16.99
GO GLOW MY FIRST TORCH (78969)	£9.99

CLOTHING
DRIBBLE BIBS 3PK (78243)	£2.79
TODDLER CHARACTER PYJAMAS (78664)	£3.99
TODDLERS SHOES AND BOOTS (72138&)	£3.99
TODDLER REINS BACKPACK (76843)	£7.99

FEEDING
FEEDING BOTTLES 4 PACK (72280)	£6.99
BOTTLE TEATS (77149)	£2.49
AVENT SOOTHERS (69424)	£2.79
360 SIPPY CUP (77209)	£2.49
MONSTER TABLEWARE BUNDLE (77531)	£2.49
WARMING PLATE/ SUCTION BOWL (77328)	£2.49
KID'S BAMBOO DINNER SET (69723)	£4.99
NUBY FLIP IT CUP / EASY GRIP POP UP CUP (58764)	£1.99

FURNITURE
DREAM N PLAY TRAVEL COT (77185&)	£24.99
STEP STOOL / POTTY / TRAINING SEAT (73172)	£3.99
BABY SAFETY GATE (57732)	£10.99
BABY FLOOR SEAT (78272)	£29.99
BABY BOUNCER (79484)	£29.99
TODDLER BED BUNDLE (79024)	£69.99
BACKSEAT BABY MIRROR (79365)	£9.99

TRAVEL
SHOPPER NEO II (79020)	£59.99

*Price correct as of 28.06.2017

21
Jul

ALDI BOLSTERS READY-TO-COOK MEAL KIT OFFERING

Discount supermarket Aldi launches FOUR NEW ready-to-cook meal kits, expanding their ‘Ready, Set, Cook!’ range to seven lines - enough for a different meal each night of the week.

Available in store from 27^th July, the tasty additions include favourites such as Chicken Tikka (£2.99), Chicken Fajita (£2.99), BBQ Pork Stir Fry (£2.99) and Beef Stroganoff (£3.99).

Couples can now enjoy a meal every night of the week for as little as £1.60 per person each day - amazing!

Inspired by the rising popularity of fresh and convenient cooking, Aldi’s Ready Set Cook meal kits offer healthy, tasty, and quick-to-cook meals that can be prepared in less than 15 minutes.

Fresh vegetables are measured and cut in advance and placed alongside deliciously marinated meat in a variety of tasty flavours. Containing 100% British Chicken, Red Tractor Assured Pork or Red Tractor Assured Beef, the kits are perfect for the time-poor and health-conscious.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, comments: “Our Ready Set Cook kits are perfect for our customers who want to eat a healthy, fresh meal but don’t have time to prepare one from scratch. With seven enticing products now on offer, customers have enough choice for a different meal every night.

“Aldi is committed to offering premium quality products at amazing low prices, allowing customers to make substantial savings on luxury equivalents without compromise.”

*Based on the meals charged at £2.99 and £3.99.

14
Jul

SUPER SAVINGS WITH ALDI’S SUMMER KITCHEN EXTRAVAGANZA

From electric grills to pot and pans, Aldi’s great value kitchen range has something for everyone -seasoned chefs and complete beginners alike. Available in stores from 6^th July and for pre-order online from 29^th June, shoppers should be quick, as with all Specialbuys, once it’s gone it’s gone!
With retro on the rise, budding cooks looking to revamp their kitchen will find everything they need thanks to Aldi’s exciting range of 50’s inspired storage solutions and accessories. A Retro Under Counter Fridge (£169.99) available in a selection of colours, red, blue and cream adds a whole new look to your kitchen this summer.
Add a vintage twist on kitchen appliances, the Retro Microwave (£44.99) is as versatile as it is stylish. Match it with other kitchen essentials like the Retro Kettle (£24.99)and Retro Toaster (£24.99), all available in red, cream or light blue, to brighten up any kitchen.
Other vintage bargainsinclude Aldi’s Retro Juicer (£12.99),a fantastic arch-lever juicerthat will enable customers to hand press their favourite drinks. Shoppers can complete the look with the ceramic Retro Storage Jars (£5.99), available in five chic designs.
If a new set of pots and pans is on the menu, shoppers will fall in love with Aldi’s Large Enamel Cookware (£12.99 each) and Small Enamel Cookware (£9.99 each)pieces, including casserole and oven dishes all available in choice of three colours. Complete the set with Aldi’s Rough Touch Fish/Griddle Pan (£12.99)and Stir Fry Work Pan (£9.99).
Take the effort out of soups and smoothies with Aldi’s Stick Blender (£24.99) which comes with a variety of accessories including a whisk and potato masher. Customers can also save time in the kitchen with the Stainless Steel 3 Tier Steamer (£8.99), another easy way to create healthy and flavoursome dishes.

Shoppers can make the most of the BBQ season whatever the weatherthanks to Aldi’s 3 in 1 Reversible Grill (£29.99), which combines a hot plate, griddle and kebab grill, and can be used in or outdoors. Serve up drinks with Aldi’s Water Jug/Bottle (£3.99 each) and Decorated Glasses (£4.99), available in sets of two wine glasses or four tumblers.
Aldi’s Kitchen Extravaganza range is in stores and online from 6^th July, available while stocks last

Description	Price
RETRO UNDER COUNTER FRIDGE	£169.99
DOUBLE INDUCTION HOB - 2016	£59.99
RETRO MICROWAVE	£44.99
3 IN 1 REVERSIBLE GRILL	£29.99
STICK BLENDER WITH ACCESSORIES	£24.99
RETRO KETTLE	£24.99
DEEP FAT FRYER - 2016	£24.99
RETRO TOASTER	£24.99
MILK HEATER/FROTHER – 2016	£19.99
FAMILY SANDWICH TOASTER	£19.99
STAINLESS STEEL FRYING PAN	£14.99
COFFEE/SPICE GRINDER – 2016	£14.99
LARGE ENAMEL COOKWARE	£12.99
RETRO JUICER	£12.99
ROUGH TOUCH FISH AND GRIDDLE PAN	£12.99
SMALL ENAMEL COOKWARE	£9.99
FOOD STORAGE CONTAINERS 13PK	£9.99
ELECTRONIC SALT & PEPPER MILL	£9.99
NESTED 3PK EMBOSSED BOWLS	£9.99
STIR FRY WOK PAN	£9.99
STAINLESS STEEL 3 TIER STEAMER	£8.99
NESTED MIXING BOWLS	£7.99
45L TOUCH BIN	£7.99
RETRO STORAGE JAR	£5.99
GLASSES WITH DECAL	£4.99
2 PACK HYDRATION BOTTLES	£4.99
WATER JUG/BOTTLE	£3.99
TERRY TEA TOWELS 5 PACK	£3.49
FREEZER TO MICROWAVE 3PK	£2.99
GRIPI SCISSORS - 2016	£2.99
PREMIUM KITCHEN UTENSILS	£2.99
ICE CUBE TRAYS	£2.99
FRUIT & VEG ACCESSORIES	£1.99
BAG CLIPS	£1.99

Notes to Editor

Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

14
Jul

ALDI DROPS PRICE OF SCHOOL UNIFORM PACKAGE TO £3.75

Discount supermarket Aldi today announced that it will drop the price of its school uniform package from £5 to £3.75, offering customers the lowest priced school uniform on the market.
The range, available online and in stores nationwide now, boasts great quality products across the board and the £3.75 package includes two polo shirts, a round neck sweater and a skirt / pair of trousers for all sizes (4-11 years).
Tony Baines, Managing Director for Corporate Buying at Aldi comments: “We understand that sending the kids back to school is an expensive time for families and we make it our mission to ensure that we aren’t beaten on quality or on price. That’s why we’re reducing the price of our package; two polo shirts, a sweater and a skirt or a pair of trousers - to £3.75”
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·        Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·        Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·        Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·        Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·        Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

14
Jul

ALDI TAPS INTO JAPANESE RICE WINE BOOM WITH INTRODUCTION OF ITS FIRST PREMIUM SAKE

·       The discount supermarket's Sake retails at under £5
·       Aldi’s Sawanotsuru Sake is twenty-eight times cheaper than bottles at Nobu
·       Allows the UK to enjoy Japanese culture at home

This summer, Aldi is making Japan’s national drink accessible to all, with the introduction of its first authentic, premium sake – retailing at under £5.

Japanese food and culture is becoming increasingly popular in the UK, with the number of Japanese restaurants up 18% over the last five years[1] and the demand for sake surging. Aldi’s Sawanotsuru Sake, which hails from the famous sake-producing region Nada-ku, Kobe has been introduced into stores to answer this demand and allow Brits to indulge in Japanese culture at home.

With a rice polishing rate – the measure of sakes’ purity - of 65%, Sawanotsuru Sake has been made from rice and water in a brewing process similar to beer. At a purse-friendly £3.99, it is almost twenty-eight times cheaper^[1] than comparable sized bottles at Nobu, the Japanese restaurant and celebrity haunt.

Sawanotsuru Sake is fresh tasting and can be enjoyed warm or chilled as an accompaniment to food, as an ingredient to pep up a summer cocktail or in a favourite Asian dish. It comes presented in a traditional box and at 330ml it is perfect for two taster glasses.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi comments: “In the UK, demand for Japanese cuisine is growing and we wanted to make it easy and accessible for people to enjoy Japanese culture at home.

“We pride ourselves on offering consumers with all sorts of tastes and backgrounds a chance to enjoy quality wines and spirits at great prices, and we believe this sake will be a big hit.”

The Sake is available in stores nationwide priced at £3.99, and forms part of the Specialbuys Asian Cuisine range.

- Ends-

For further information, please contact the Aldi BWS press office:
alditeam@clarioncomms.co.uk / 020 7479 0910

Notes to editors

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 18/06/2017, Aldi grew sales by 18.7% and has a 6.9% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi was named Multiple Retailer of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·         Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

[1] Wing Yip Oriental Food Report 2016

14
Jul

DRINK IN MORE THAN THE SUN WITH ALDI THIS SUMMER

What better way to take advantage of the warmer days and longer evenings that summer brings than with Aldi’s top drinks offering. Whether you’re planning a relaxing picnic or preparing for a music festival, Aldi has it covered with this great selection of drinks for all occasions.

Beer and Cider

Sombrero Tequila Beer
Three bottles for £3.49
Available in stores nationwide

If beer and tequila are your thing, then Sobrero Tequila Beer has your name on it. Refreshing and tasty, this great-value pack is ideal for a chilled Sunday afternoon in the garden with friends.

Alska Passionfruit & Apple Cider and Alska Kiwi & Lime Cider
£1.49 a bottle
Available in stores nationwide

Prepare for a picnic in the sun with these new Alska cider flavour combinations, available exclusively at Aldi. Whether it’s the refreshing mix of kiwi fruit and lime or a kick of passionfruit and apple these new ciders will be sure to quench your thirst and are best served chilled over ice.

Spirits

Oscar’s Cosmopolitan Can
£0.99 per can
Available in stores nationwide

Aldi has a great selection of pre-mixed cocktail cans available this summer. This Cosmopolitan combines the tartness of cranberry juice with a fresh lime twist. Other variants include Margarita and Mojito flavours - Oscar’s cocktails are best served straight from the fridge.

Oscar’s Coolers Pina Colada Frozen Cocktail
£0.89 per pack
Available in stores nationwide

This exotic Pina Colada Frozen Cocktail is perfect for keeping you cool on a hot day. Made with pineapple, coconut and rum, this indulgent treat delivers a taste of the Caribbean, wherever you are. Oscar’s frozen cocktails are also available in Strawberry Daiquiri and Woo Woo flavours.

Austin’s Summer Punch
£6.99 per litre bottle/£0.85 per can
Available in stores nationwide

The quintessential summer drink, Aldi’s Austin’s Summer punch is available in the classic litre bottle as well as a pre-mixed cocktail can with lemonade – both equally delicious served with chopped fruit. Back for 2017 is a juicy Strawberry and Mint flavour for a refreshing twist on the classic, priced at £6.99 (1litre) and in stores nationwide from 30^th July whilst stocks last.

Beehive Honey Brandy
£8.99 per bottle
Available in stores nationwide from 20^th August

This unique brandy has a smooth and buttery texture and distinctive honey flavour. Ideal served on the rocks or with a splash of lemonade.

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to Editor

Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 18/06/2017, Aldi grew sales by 18.7% and has a 6.9% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.

The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

29
Jun

READY SET COOK! ALDI LAUNCHES NEW FRESH READY-TO-COOK MEAL KITS - FROM ONLY £2.99

This week Aldi launches a range of fresh Ready Set Cook meal kits for as little as £2.99. Up to 50% cheaper* than competitors, each meal kit serves two people and can be prepared in less than 15 minutes. Perfect for the time-poor and health-conscious, the meal kits contain fresh vegetables and 100% British Chicken or Red Tractor Assured Pork, marinated in a range of tasty flavours.

The Thai Chicken Stir Fry (£2.99) and Asian Pork Stir Fry (£3.49) meal kits will launch on 28^thJune, joining Aldi’s core food range, meaning they’ll be available all year.

Comparable to the Waitrose Michel Roux Scratch range, Aldi’s Ready Set Cook meal kits are drastically cheaper. Costing just £1.50 per person (per meal), Aldi’s kits cost 50% less than the Waitrose alternative (£2.99 per person per meal)*.

Customers who buy their meal kits in bulk, or get them delivered from trendy services, such as Hello Fresh, are set to save a fortune if they make the switch to Aldi. Five meals for two people from Aldi’s new range costs £14.95 - a whopping 71% cheaper than five boxes from Hello Fresh, which cost £52.

Completing the range, a Chicken Tikka (£2.99), Chicken Fajita (£2.99), Beef Stroganoff (£3.99) and Korean BBQ Pork Stir Fry (£3.49) meal kits will launch on 26^th July. The launch comes after the success of the Chinese Chicken Stir Fry Meal Kit (£2.99), which has been available since January.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, comments, “The new Aldi Ready Set Cook kits are perfect for our customers who want to eat a healthy fresh meal but don’t have time to prepare one from scratch. The convenient portions of the kits also mean customers are less likely to waste ingredients.

“The meal kits are another example of Aldi’s continued commitment to offering premium quality products at amazing low prices, allowing customers to make substantial savings on luxury equivalents without any compromise.”

-ENDS-

*Saving based on Chinese Stir Fry and Thai Chicken Stir Fry

For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.

Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has been named Employer of the Year at the Grocer Gold Awards 2017.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

29
Jun

GAME SET MATCH ALDI MAKE A RACQUET OVER APPLES THIS WIMBLEDON

To signal the launch of Britain’s most iconic sporting event, discount supermarket Aldi has launched limited edition Granny Smith Apples for one week only, available in all stores across the UK from Thursday 29 June.

The tube of four Granny Smith apples has been designed to echo a pack of tennis balls and will retail at £0.99. Designed for Championship play; every single apple in this limited-edition tube is fresh giving maximum enjoyment in every bite.

But hurry as like some of this year’s tennis pro’s, these sharp and tangy apples won’t make it to week two of Wimbledon – when they’re gone, they’re gone!To signal the launch of Britain’s most iconic sporting event, discount supermarket Aldi has launched limited edition Granny Smith Apples for one week only, available in all stores across the UK from Thursday 29 June.

The tube of four Granny Smith apples has been designed to echo a pack of tennis balls and will retail at £0.99. Designed for Championship play; every single apple in this limited-edition tube is fresh giving maximum enjoyment in every bite.

But hurry as like some of this year’s tennis pro’s, these sharp and tangy apples won’t make it to week two of Wimbledon – when they’re gone, they’re gone!

29
Jun

SERVED WITH LOVE Sport by Wimbledon, Strawberries by Aldi

British summertime is a total delight, arguably made better with sunshine, strawberries and sport – so hooray for the start of Wimbledon!
However, those lucky enough to have scored a ticket to the hottest seat in London town will find that a punnet of strawberries from Wimbledon will cost them as much as £2.50 for as few as 10 berries¹ – an eye watering 25p per bite!
At just £1.29 for a 400g punnet containing approximately 25 strawberries, discount supermarket Aldi is knocking the competition off the court at around 5p per berry!
With the likes of Waitrose² and Tesco³ selling their same sized punnets for £2.00, Aldi customers can expect to make a saving of over 70p per punnet.
Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, comments, “We take pride in offering our customers great value, great quality, fresh produce for every occasion and Wimbledon is no different. Nothing tastes better than fresh, British strawberries, and we’re proud to offer our customers the best this summer.”
Did you know?

·         Wimbledon is the largest single annual sporting catering operation (2200 staff) carried out in Europe. On average 28,000 kg (140,000 servings) of English strawberries and 10,000 litres of dairy cream are served⁴
·         That means tennis lovers will spend approximately £350,000 on strawberries when buying at Wimbledon, compared to an equivalent £208,600 spent by Aldi shoppers
·         Aldi expects to sell 4.5 million punnets of strawberries over the Wimbledon period (Monday 26 June to Sunday 16 July)

-ENDS-
For more information, please contact the Aldi Consumer Press Office on: 020 7025 6611 or email aldiconsumer@redconsultancy.com.
Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).

Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.

In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.

On the latest market share records from Kantar, Aldi was the 3^rd largest berry retailer, selling more than ASDA and Morrison’s.
The company’s current achievements and initiatives include:
-          Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
-          Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
-          Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
-          Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
-          Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

References:
1.       2015 prices and broadcast statistics sourced from the Official Wimbledon website.
2.       http://www.waitrose.com/shop/DisplayProductFlyout?productId=372145
3.       https://www.tesco.com/groceries/product/details/?id=287529333
4.       http://www.wimbledon.com/en_GB/atoz/faq_and_facts_and_figures.html

22
Jun

ALDI SCOOPS THIRTY-THREE INTERNATIONAL WINE AWARDS

·         Thirty-three Aldi bottles are named amongst the best wines in the world at prestigious wine awards
·         Discount retailer strikes GOLD for its Tawny Port and Lot Series Minervois
·         Total award wins in 2017 is now a whopping 138 medals

Discount supermarket Aldi’s wine range has excelled once again this month, scooping THIRTY-THREE accolades including two Gold and eleven Silver medals at the Decanter World Wine Awards and the International Wine and Spirits Challenge’s dedicated Northern Hemisphere wine competition.

Aldi’s luxurious Maynard’s 10 Year Old Tawny Port (£9.99) and Lot Series Minervois La Liviniere 2015 (£9.99), an intense Syrah and Grenache blend, were awarded Golds by Decanter, one of the world’s most respected drinks competitions which pits the very best wines from around the globe against each other in a series of rigorous blind taste tests.

Described by the panel of esteemed judges as having tastes of ‘superb fruit with a lovely purity of eucalyptus’, the French Gold medal winner is part of Aldi’s upmarket Lot Series, first introduced into stores in 2015 and the result of an exclusive collaboration with some of the best winemakers in the world.

The discount retailer’s sparkling range also impressed the judges, scooping six medals out of a possible seven across both world class competitions. Aldi’s sparkling wine range has been expanded to cater to shoppers continued demand and one of the latest additions, the Lot 25 Prosecco (£9.99) has been recognised for its quality, scooping a Silver medal. Aldi’s popular Veuve Monsigny Champagne Brut (£10.99) was also given the nod of approval from both awarding bodies, taking home two Bronze medals.

Tony Baines, Joint Managing Director of Corporate Buying, at Aldi said “Our Lot Series has gone from strength to strength since it launched in 2015, so we are thrilled to see that it is not only popular amongst our customers but that it is also being recognised for its quality by renowned awarding bodies.

“It’s been a fantastic year for Aldi’s wine range so far, we’ve expanded our offering significantly to cater to shoppers demand and we have no plans to slow down!”

The latest thirty-three gongs take Aldi’s beers, wines and spirits medal count to 138 in 2017. Furthermore, Aldi has been crowned Multiple Wine Retailer of the Year at The Drinks Retailing awards and Drinks Retailer of the Year at The Drinks Business awards, announced last month.

The full list of award winning Aldi wines is as follows:

Decanter World Wine Awards
Lot 23 Minervois La Liviniere 2015 (Gold)
Maynard’s 10 Year Old Tawny Port (Gold)
The Exquisite Collection Cotes de Provence Rose 2016 (Silver)
Lot 25 Prosecco 2016 (Silver)
The Exquisite Collection Hunter Valley Semillon 2013 (Silver)
Exquisite Collection Plan de Dieu (Silver)
Wachau Gruner Veltiner 2015 (Bronze)
Lot 22 Terrasses du Larzac 2015 (Bronze)
Phillippe Michel Cremant Du Jura 2014 (Bronze)
Toro Loco ORGANIC 2015 (Bronze)
Veuve Monsigny Champagne Brut (Bronze)
The Exquisite Collection Gavi 2016 (Bronze)
Toro Loco Rose (Bronze)
Animus Douro 2015 (Bronze)
El Mayoral Monastrell-Petit Verdot Bodegas (Bronze)
Lot 18 Baden Pinot Blanc 2015 (Commended)
The Exquisite Collection Marlborough Sauvignon Blanc 2016 (Commended)

International Wine and Spirits Challenge
Phillippe Michel Cremant Du Jura 2014 (Silver)
Exquisite Collection Muscadet Sevre et Maine 2015 (Silver)
Wachau Gruner Veltiner 2015 (Silver)
Cotes Du Rhone Villages 2015 (Silver)
Animus Douro DOC 2016 (Silver)
Chateauneuf Du Pape Cuvee 13 2013 (Silver)
Toro Loco Bobal Merlot 2015 (Silver)
Asti Spumante (Bronze)
Veuve Monsigny Champagne Brut (Bronze)
Exquisite Collection Touraine Sauvignon 2016      (Bronze)
The Exquisite Collection Gavi 2016 (Bronze)
Lot 18 Baden Pinot Blanc 2015 (Bronze)
Baron Amarillo Rioja Reserva 2012 (Bronze)
Toro Loco Superior 2016 (Bronze)
Lot 22 Terrasses du Larzac 2015 (Bronze)
Gran Reserva Valdepenas D.O 2009 (Bronze)
- Ends-

For further information, please contact the Aldi BWS press office:
alditeam@clarioncomms.co.uk / 020 7479 0910

Notes to Editor
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 23/04/2017, Aldi grew sales by 18.3% and has a 6.9% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi offers staff the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the National Living Wage.
·         Aldi has launched a fice year partnershio with the Teenage Cancer Trust- its funding target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·        Aldi is the official supermarket sponsor of Team GB, which has extended this commitment to the Tokyo 2020 Olympic Games.
·         Aldi has previously been named Which? Supermarket of The Year on four separate occasions (2011, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

22
Jun

SPRUCE UP YOUR SUMMER GARDEN WITH ALDI

Aldi has everything shoppers need to bring their garden to life this summer with its great-value Summer Garden range, available in stores and online on 29^th June, while stocks last. With everything from lawnmowers to firepits - getting the garden into great shape will be a breeze.
Sit back and relax with this stylish Corner Rattan Effect Sofa (£179.99) available in two colour options. The set comes with cushions and a removable padded stool that can be used for extra seating. Pair with the Aluminium Parasol (£22.99), available in three colours, to provide essential shade on a summer’s day.
Perfect for the patio, Aldi’s high quality two-seater Garden Swing (£59.99), complete with padded cushions and a canopy, is just the thing for the longer summer evenings. Keep warm with this slick steel top or copper top Chimenea (£39.99) – it’s easy to assemble and can even be used for cooking. Or, Aldi’s Fire Pit with cooking grill is an absolute steal at just £19.99.

Garden lawns can be maintained easily with Aldi’s Essential Lawnmower (£34.99), featuring a 1000W motor, three cutting heights and a 30-litre grass collection box. Plus, power clean patios, walls and decking with the Compact 1400W Pressure Washer (£39.99). It comes with 1400W power, a brush motor and a 5-metre cable for the ultimate ease of use.

Shoppers need not compromise on quality when it comes to outdoor lighting options - Aldi’s Solar Fence Light (£9.99) and Solar Party String Lights (£8.99) will be sure to set the atmosphere for summer garden parties. The Filigree Solar Table Lantern (£4.99), Citronella Garden Candles (£2.49) and Solar Hanging Light Bulb (£1.99) are also great for illuminating trees, tables and fences.

Keep little ones entertained with Aldi’s selection of games, including the great-value Children’s Activity Table (£39.99) which can be used with the Play Sand (£2.49), and includes a tray for water play. What’s more, it turns into a picnic table for kids to enjoy al fresco dining. The fun doesn’t stop there for families - adults can trim the hedges with the 3 Piece Garden Tool Set (£9.99) whilst the kids help out with the Children’s Garden Tools (£1.99).
Wildlife enthusiasts can invite bugs and birds to feel at home in their garden with the Novelty Bird Feeders (£5.99) and Insect Hotels (£4.99).
Aldi’s Specialbuys Summer Garden range is available in stores nationwide and online from 29^th June but be quick, as with all Specialbuys, once it’s gone it’s gone!
Aldi’s Summer Garden range is in store 29^thJune and available while stocks last

Product Name	Price
Corner Rattan Effect Sofa	£179.99
Garden Swing	£59.99
Steel Chimenea	£39.99
Compact 1400W Pressure Washer	£39.99
Children’s Garden Table with Sandpit	£39.99
Essential Lawnmower	£34.99
Aluminium Parasol	£22.99
Parasol Bluetooth Speaker Light	£19.99
Essential Electric Hedge Trimmer	£19.99
Fire Pit	£19.99
15KG Parasol Base	£14.99
Solar Fence Light	£9.99
Hose Reel	£9.99
3 Piece Garden Tool Set	£9.99
Solar Party String Lights	£8.99
Ladies Ankle Wellington Boot	£7.99
Watering Wand	£6.99
Concentrated Weedkiller	£6.99
5L Masonry Paint	£7.99
Novelty Bird Feeders	£5.99
Kneeling Pad	£5.99
Insect Hotels	£4.99
Filigree Solar Table Lantern	£4.99
Clogs	£3.99
Metal Garden Animal Ornament	£3.99
8 Pattern Spray Gun Set 2016	£3.99
Self-Watering Patterned Pot A/B	£2.99
Citronella Garden Candles	£2.49
Play Sand	£2.49
Solar Hanging Light Bulb	£1.99
Children’s Garden Tools	£1.99
Glyphosate Weedkiller 1L	£1.99
Tomato and Vegetable Feed 1LTR	£1.89

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
-Ends-
Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

22
Jun

Keep loved ones sweet with Aldi’s ‘Homemade with Love’ range

Calling all budding bakers – Aldi is set to launch its ‘Homemade with Love’ range, offering a choice of kitchen appliances at bargain prices, in stores and online from the 25^th June.

Check out this trendy 3-in-1 Sweet Treat Maker (£19.99) - it comes complete with interchangeable plates to make tasty heart-shaped waffles, brownies and doughnuts.

Or, bake fresh waffle baskets in minutes with this Waffle Basket Maker (£19.99) and fill with homemade ice-cream, whipped up using Aldi’s Ice Cream Maker – a bargain at just £14.99!

With Wimbledon fast approaching, this strawberry print Retro Cake Stand (£7.99) is just the thing for serving afternoon teas whilst watching the tennis.

The ‘Homemade with Love’ range is available in stores nationwide and online from 25^th June

Item	Price
Sweet Treat/Waffle Maker	£19.99
Assortment Jars With Stand	£19.99
Ice Cream Maker	£14.99
Collapsible Cupcake Carrier	£9.99
Glass Cake Stand	£7.99
Glass Tableware	£5.99
Retro Enamel Cake Pan Assortment	£5.99
Novelty Kitchen Accessories	£2.49
Measuring Jug 3 Pack	£1.99
Food Umbrellas	£1.99
Seal Tight Containers	£1.99
Cupcake And Baking	£1.99

22
Jun

ENTERTAIN YOUR MINI-ONES WITH ALDI’S DESPICABLE ME 3 RANGE

Aldi is launching a range of great value Minions gear, just in time for the third instalment of the Despicable Me franchise. With the film set to be this summer’s hottest animation production, fans will find a multitude of mischievous Minions merchandise on sale at Aldi a five days before the film launches. Aldi’s fantastic range of licensed toys and clothing will available in stores and online from Sunday 25^th June but remember, as with all Specialbuys, once it’s gone, it’s gone.
Minions fans can hide out in Gru’s world with Aldi’s quality Dome Character Tent (£12.99), perfect for imaginative play both indoors and outdoors. Kids can get comfortable with the great-value Character Folding Chair (£8.99) and ready for bed with Aldi’s Licensed Slippers (£3.99), Character Pyjamas (£3.99) and oh-so-fluffy Minions Plush Toys (£4.99).
Keep little ones entertained with Flashing Balls (£2.99) and Hoppers (£3.99) or for long car journeys, why not pack a Backpack (£4.99) and fill with Despicable Me 3 Books (£1.99), 3 Pack Card Games (£3.99p) and Headphones (£8.99) to keep them busy along the way
Kids can stay hydrated on missions with Aldi’s Character Drinkware (£2.99) and Sunglasses (£1.49) while dressed the part in Children’s Despicable Me 3 T-Shirts (£2.99), Trekking Sandals (£6.99) or Trainers (£7.99).
From book sets and hoppers to clothing and accessories, Aldi has everything to suit Despicable Me 3 fans. The range is available in stores nationwide and online at www.aldi.co.uk on 25^th June but shoppers must be quick because as with all Specialbuys, once they’re gone, they’re gone!
Aldi’s Despicable Me 3 range is available in stores and online on 25^th June and available while stocks lasts

BD	Product Code	Description	Price
EI	94798	DINOLAND PLAY CENTRE	£29.99
LS	76878	DOME CHARACTER TENT	£12.99
LS	78396	CARS 3 REMOTE CONTROLLED VEHICLE	£12.99
JI	78623	CHARACTER FOLDING CHAIR	£8.99
KRZ	75874	KID’S LICENSED HEADPHONES	£8.99
CDur	76323	CHILDREN’S LICENSED TRAINERS	£7.99
CDur	76965	CHILDREN’S LICENSED TREKKING SANDALS	£6.99
LS	77057	MINION PLUSH TOY	£4.99
LH	94485	CHILDREN'S BACKPACK	£4.99
LS	76683	3 PACK CHILDREN'S CARD GAMES	£3.99
CDur	77028	CHILDREN’S LICENSED SLIPPERS	£3.99
LS	77283	CHILDREN'S DESPICABLE ME 3 PYJAMAS	£3.99
LS	76877	HOPPER	£3.99
JI	79496	MINIONS ILLUMI-MATE	£3.99
KRZ	78687	CHARACTER DRINKWARE	£2.99
LS	70583	FLASHING BALL	£2.99
LS	77280	CHILDREN'S DESPICABLE ME 3 T-SHIRT	£2.99
LH	78202	DESPICABLE ME 3 BOOK	£1.99
KRZ	76749	CHILDREN'S LICENSED SUNGLASSES	£1.49

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
-Ends-
Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.

Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

22
Jun

SPOT THE DIFFERENCE: Aldi heats up the high-street with new stylish summer fashion collection

-All pieces under £10-
Discount supermarket Aldi is set to take on the high-street - including the likes of Zara, John Lewis and even Harvey Nichols - by offering fashion-conscious customers the chance to pick up this season’s key fashion pieces for less, thanks to its new Holiday Wardrobe collection.
Shoppers can create the perfect summer capsule wardrobe with Aldi’s selection of quality, on-trend essentials starting at just £2.99. In fact, all are available for under a tenner, with savings of up to 99% versus other high street brands*.
Launching in stores nationwide and online on 22^nd June, the range includes everything from beach dresses and jewelled sandals to summer shirts and swim shorts for men and women, sure to turn heads from beach to bar. For summer holidays spent at home or abroad, Aldi’s budget-friendly prices make mastering this season’s hottest trends a breeze.
Tony Baines, Managing Director for Corporate Buying at Aldi comments: “As temperatures creep up and sun seekers look to update their wardrobes, we’ve tapped in to the latest high-street trends to offer our customers a great-value fashion collection that doesn’t compromise on style.”
The full Holiday Wardrobe range will be in stores nationwide from 22^nd June and, as with all Specialbuys, once it’s gone, it’s gone.

*Ladies’ fashion fit for the French Riviera
ALDI	Harvey Nichols
Ladies’ Summer Hat (£3.49)	Bunny Talk To The Sand wide-brim hat (£380)
% SAVED WHEN SHOPPING AT ALDI	SAVE 99% (£376.51)
ALDI	Birkenstock
Ladies’ Comfort Sandals (£9.99)	Arizona Sandal (£75)
% SAVED WHEN SHOPPING AT ALDI	SAVE 87% (£65.01)
ALDI	John Lewis
Ladies’ Maxi dress (7.99)	Collection WEEKEND Jersey Stripe Maxi Dress £55
% SAVED WHEN SHOPPING AT ALDI	SAVE 85% (£47.01)
ALDI	Topshop
Ladies’ Denim Short (£6.99)	Floral Painted Denim Shorts by Glamorous £28
% SAVED WHEN SHOPPING AT ALDI	SAVE 75% (£21.01)

*Hit the beach with a splash of tropical menswear
ALDI	John Lewis
Men’s Summer Hats (£3.99)	Two Twist Braid Trilby Hat £20
% SAVED WHEN SHOPPING AT ALDI	SAVE 76% (£16.01)
ALDI	ASOS
Men’s Summer Shirt (8.99)	Superdry Ghost Button Down Shirt (£45)
% SAVED WHEN SHOPPING AT ALDI	SAVE 80% (£36.01)
ALDI	Zara
Men's Chino Shorts (£6.99)	Tan Bermuda Shorts (29.99)
% SAVED WHEN SHOPPING AT ALDI	SAVE 76% (£23)
ALDI	M&S
Men's Swim Short (£4.99)	Palm Tree Print Shorts (£12)
% SAVED WHEN SHOPPING AT ALDI	SAVE 58% (£5.01)

Aldi’s Holiday Wardrobe range is available online and in stores from 22^nd June while stocks last.

Description	Price
Ladies’ Jewelled Sandal	£9.99
Ladies’ Comfort Sandals	£9.99
Espadrille Wedges	£9.99
Men’s Summer Shirt	£8.99
Ladies’ Maxi dress /Jumpsuit	£7.99
Ladies’ Jersey Printed Trousers	£6.99
Men's Sweat Short	£6.99
Men’s Footbed Sandal	£6.99
Ladies’ Casual Shorts	£6.99
Men's Chino Shorts	£6.99
Ladies’ Summer Beach Dress	£6.99
Ladies’ Denim Short	£6.99
Ladies’ Footbed Sandal	£5.99
Men's Jersey Hipsters 3PK	£5.99
Men’s Swim Short	£4.99
Ladies’ Shorty PJ Sets	£4.99
Men’s Summer Hats 2017	£3.99
Ladies’ Leggings	£3.99
Men’s Cotton Rich Socks 5PK	£3.99
Ladies’ 2Pack Strappy Cami	£3.99
Men’s T-Shirt	£3.99
Ladies’ Summer Hats	£3.49
Adult Beach Mules	£2.99
Ladies’ Trainer Socks 3PK	£2.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
-Ends-
Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

16
Jun

Get Beach Ready with Aldi’s Holiday Wardrobe Essentials

This year, holiday makers need look no further than Aldi for all their summer clothing essentials, thanks to its new Holiday Wardrobe range, available in store and online from 22^nd June, while stocks last. Including everything from beach dresses and jewelled sandals to summer shirts and swim shorts, Aldi has everything shoppers need for a summer spent at home or abroad.

Aldi’s Ladies’ Jewelled Sandals (£9.99) have a trendy diamante trim and make for an indulgent yet affordable treat. For summer nights, Aldi’s open toed Espadrille Wedges (£9.99) have a flattering strap and are available in navy and pink. Aldi’s Ladies’ Comfort Sandals (£9.99), available in tan and grey, are the perfect shoes for those on a sight-seeing holiday looking to explore their destination.

Go from day-to-night in some of this year’s biggest summer trends - the stripes of the Ladies’ Maxi Dress (£7.99) make for a stylish choice, as do the tropical or tribal prints of the Ladies’ Jumpsuit (£7.99) and Ladies’ Printed Trousers (£6.99), all essential holiday must-haves, perfect for the beach and bar.

For the fashion conscious man, the linen blend Men’s Summer Shirts (£8.99), available in white, navy and red-grey check, look great paired with these Men’s Chino Shorts (£6.99).

Plus, men can stock up on Sweat Shorts (£6.99), Swim Shorts (£4.99) and the Men’s T Shirt (£3.99), available in three designs, for easy everyday beach outfits.

Shoppers will love Aldi’s great-value Ladies’ Denim Shorts (£6.99) and Ladies’ Casual Shorts (£6.99), available in both plain and striped patterns - perfect paired with the Ladies’ Strappy Cami, just £3.99 for two. For a chilled evening in, swap them for Ladies’ Shorty PJ Sets (£4.99) or Ladies’ Leggings (£3.99).

Stay protected from the sun with the Men’s Summer Hats (£3.99) or this on-trend Ladies’ Summer Hat (£3.49). Shoppers can also accessorise their beach attire with the Men’s Footbed Sandals (£6.99) or the Ladies’ Footbed Sandals (£5.99).

The range also includes Men’s Jersey 3 pack Hipsters (£5.99), Men’s Cotton Rich Socks (£3.99), Ladies’ Trainer Socks (£2.99) and Adult Beach Mules (£2.99), in a variety of designs.
Aldi’s Specialbuys Holiday Wardrobe range is available in stores nationwide from 22^nd June but be quick, as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Holiday Wardrobe range is available online and in stores from 22^nd June while stocks last.

Description	Price
Ladies’ Jewelled Sandal	£9.99
Ladies’ Comfort Sandals	£9.99
Espadrille Wedges	£9.99
Men’s Summer Shirt	£8.99
Ladies’ Maxi dress /Jumpsuit	£7.99
Ladies’ Jersey Printed Trousers	£6.99
Men's Sweat Short	£6.99
Men’s Footbed Sandal	£6.99
Ladies’ Casual Shorts	£6.99
Men's Chino Shorts	£6.99
Ladies’ Summer Beach Dress	£6.99
Ladies’ Denim Short	£6.99
Ladies’ Footbed Sandal	£5.99
Men's Jersey Hipsters 3PK	£5.99
Men’s Swim Short	£4.99
Ladies’ Shorty PJ Sets	£4.99
Men’s Summer Hats 2017	£3.99
Ladies’ Leggings	£3.99
Men’s Cotton Rich Socks 5PK	£3.99
Ladies’ 2Pack Strappy Cami	£3.99
Men’s T-Shirt	£3.99
Ladies’ Summer Hats	£3.49
Adult Beach Mules	£2.99
Ladies’ Trainer Socks 3PK	£2.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

16
Jun

DELIGHT DAD WITH ALDI’S FATHER’S DAY DEALS

From the sporty dad to the stylish dad and every type of dad in-between, Aldi has the perfect present this Father’s Day with its exciting new range, available in stores and online from 8^th June. With a wide range of thoughtful gifts and quality gadgets, shoppers can treat dad to a wonderful surprise this Father’s Day, without breaking the bank.

Aldi’s USB Turntable (£39.99) and Mixed Vinyl Records (£6.99) are the perfect gifts for music-loving dads. Available in tan, black and white, this fantastic suitcase turntable can be used on the go with batteries and also includes an MP3 conversion feature. Aldi’s Boombox (£29.99) comes complete with a built-in microphone, SD card and Bluetooth connectivity, bringing the nostalgic feel of the 90’s into the digital age and enabling dad to play all his favourite tunes on this brilliant device.

These stylish wireless DJ Headphones (£19.99) are a treat for all ages. Featuring an adjustable headband, rechargeable battery and microphone, dads can look the part behind the decks or on the move.

The ideal gift for DIY-er-dads, this high speed 3.6 V LHon Cordless Screwdriver (£14.99) will have dads grinning from ear to ear this Father’s Day. Aldi’s 3/8 Ratchet Socket Set (£12.99) is another must-have gadget and includes an extension bar for those hard to reach areas and a knurled finish socket for extra grip.

Also available for Father’s Day is an array of gentleman’s grooming products at unbeatable prices. Treat dad to Aldi’s Electric Shaver (£17.99), suitable for either wet or dry use and with a triple cutting system for the perfect shave, or the Remington Precision Steel Hair Clipper (£14.99) which features a 40 minute operation time for men on-the-go, making messy beards a thing of the past. Pack these great gifts away in Aldi’s luxurious Leather Washbag (£14.99).

For cosy nights in, Aldi’s Men’s Moccasin Slippers (£6.99), Men’s Character Nightwear (£7.99) and Character Slippers (£5.99) are guaranteed to delight. With a whole host of great value gifts from Father’s Day Games (£3.99) and DIY Cufflinks (£3.99) to Novelty Socks (5pk £3.99) and Luxury Father’s Day Cards (£1.99), Aldi is the one stop shop for Father’s Day this June.

Aldi’s Father’s Day range is available in stores nationwide from 8^th June and to pre-order online from 1^st June, but be quick because as with all Specialbuys, once it’s gone it’s gone.

Aldi’s Father’s Day range is in store 8^th June and available while stocks last

Product Name	Price
Vintage Suitcase Turntable	£39.99
Boombox	£29.99
16v Li-Ion Cordless Drill	£29.99
Men’s Fashion Watch	£7.99
Wireless Headphones	£19.99
Electric Shaver	£17.99
3.6v Li-Ion Cordless Screwdriver	£14.99
Hair Clipper	£14.99
3/8" Ratchet Socket Set	£12.99
Leather Washbag	£14.99
Star Wars Build & Play Sets	£9.99
Men’s Character Nightwear	£7.99
Mixed Vinyl Records	£6.99
Muc-Off Bike Cleaning Kit	£6.99
Men's F-Day Cargo Short	£6.99
Men’s Moccasin Slipper	£6.99
Man's Lunch Bag	£6.99
Rightfit 3 Razor Refill	£5.99
Men’s Character Slippers	£5.99
Flask & Bottle	£4.99
3 Piece Folding Hex Key Set	£4.99
Novelty Golf Balls	£4.99
Men's Premium Leather Belts June	£4.99
Men’s Father’s Day Polo	£4.99
DIY Cufflinks	£3.99
9 Piece Coloured Hex Key Set	£3.99
DIY Cufflinks	£3.99
Father's Day Games	£3.99
Men's 5pk Novelty Socks	£3.99
Father's Day Mugs/Glasses	£3.99
Father's Day Gifting Fsdu	£2.99
Ladybird Retro Books	£2.99
3 Piece Finger Driver Set	£2.99
Luxury Father’s Day Card	£1.99
Father's Day Large Cards And Medium Gift Bags	£1.29
Father's Day Square Cards And Bottle Bags	£0.79

16
Jun

FAMILY FUN IN THE SUN WITH ALDI’S RANGE OF OUTDOOR SPORTS AND GAMES

When looking for ways to keep the kids active and entertained this summer, parents need look no further than Aldi’s new Outdoor Sports and Games range which has everything for fun-filled summer holidays, at low prices. This quality range of toys and equipment is available in store and online from 15^th June and available to pre-order from 8^th June – available while stocks last.

A family favourite - jumping around has never been so much fun with this Plum 8ft Trampoline (£67.99). Easy to set up, this great value trampoline comes with enclosure to protect young children from falls.

Aldi’s Inflatable Boat (£39.99) is perfect for navigating the river or lake with the kids this summer. It comes complete with paddles, a waterproof bag, a rope and repair accessories.

Kids can discover archery safely with Aldi’s Soft Archery Set (£19.99), available as a set including a target stand, bow and three arrows for hours of outdoor entertainment. Or enjoy a game of Badminton with Aldi’s Badminton Set with Pop Up net (£19.99), complete with rackets and shuttlecocks.

Aldi’s range of sports and games is guaranteed to help kids make the most of the garden or park this summer, and includes a Baseball Set (£9.99), mitre Flare Football (£5.99), or Skittles and Boules Set (£4.99).

Top off the summer activities by blasting bubbles with the 2 In 1 Bubbles set (£3.99). The set comes with a portable dipping cup and premium bubble solution for hours of fun.

Aldi Specialbuys Outdoor Sports and Games range will be available in stores and online at aldi.co.uk on 15^th June and available to pre-order from 8^th June – but don’t delay, once they’re gone, they’re gone!

16
Jun

Aldi launch their NEW integrated summer campaign, ‘the Competitive Brownlees’, as they cement their Team GB partnership

The most competitive brothers in the world have joined forces with the most competitive supermarket in the world Aldi, to launch its new fully integrated summer marketing campaign.

Designed to show customers how they can win big this summer, the campaign, which launches on Sunday 11^th June, features Alistair and Jonny Brownlee and plays on the competitiveness between the brothers as they try and get one up on each other.

There are three executions and in each, we see Alistair or Jonny having failed to beat the other on price by shopping for brands at one of the big four supermarkets. The winning brother can be seen cooking a sumptuous Aldi BBQ or preparing a mouth-watering picnic spread, whilst the losing brother has to undergo a forfeit or gets his revenge over the winning brother.

Commenting on their involvement in the campaign, Alistair Brownlee said: “Everyone knows how competitive Jonny and myself are. There is next to nothing that we don’t compete over.”

Jonny Brownlee added: “As athletes, fuelling our body with the right foods is so important and we’ll never sacrifice on quality. But quality doesn’t need to mean expensive and at Aldi, you can get your hands on the best quality, amazing range of food at great prices. Everyone is a winner.”

Adam Zavalis, Marketing Director at Aldi added “This campaign taps into the unrivalled competitiveness of the Brownlee brothers delivered via our distinctive humour to showcase why choosing Aldi this summer will get you to the top of the podium with our award-winning quality at unbeatable prices.”

“This important partnership complements our Team GB Get Set to Eat Fresh commitment where we are aiming to educate 1.2 million children about the benefits of healthy eating and reinforces our position as Britain’s fresh produce supermarket of the year.”

As part of the campaign Aldi will also be the official supermarket partner of the Leeds World Series Triathlon this weekend, where the Brownlees finished 1st and 2nd last year. Aldi will be supplying all the water, fruit and their exclusive Hike protein bars to the thousands of participants who will be competing across the two days of events in Yorkshire’s biggest City.

In addition to branding at the event Aldi will also be cheekily unveiling outdoor adverts, in the style of the Carlos Tevez advert that Manchester City ran in 2009, welcoming customers to Yorkshire’s finest, the Brownlees and Aldi, right in the heart of Morrison’s and Asda’s home turf!

Aldi’s integrated summer campaign will launch in store via Point of Sale and in Aldi’s Specialbuy weekly leaflets, online across digital and social channels and a TV campaign which airs during ITV’s Vera and new drama ‘The Loch’ on Sunday 11^th June.

9
Jun

Aldi Ups the Ante with New School Uniform Package for a Fiver

Discount supermarket Aldi is set to launch a Back To School uniform package for just £5 this July.

On sale instore and online from 13th July and available whilst stocks last, the £5 price for the uniform package covers all primary school ages (3-11 years). The deal includes two polo shirts, one round neck jumper and either a pair of trousers or a skirt, making Aldi a one-stop shop for parents who can even order online and take the stress out of kitting out the kids.

Suitable for all schoolchildren, this quality Polo Shirt (£1.65/2 pack), available in blue or white, can be paired with the long-lasting, black Boy’s/Girl’s trousers (£1.95) or this Pleated Skirt (£1.95), available in navy, black and grey. For colder mornings, team with a navy or red Round Neck Sweater (£1.40), sure to keep children comfortable and warm during lessons.

Aldi’s quality Girl’s Pinafore (£5.99/2 pack) comes with permanent pleats so there’s no ironing required. Match with Aldi’s Short Sleeved Shirt, just £2.49 for a pack of two, and this Girl’s Knitted Cardigan (£5.99/2 pack) in navy or red.

Complete the look with these day-to-day scruff-resistant Boy’s/Girl’s Action Leather Shoes - great for keeping tiny toes warm and protected and, at just £6.99, they are an absolute steal. Plus, parents can stock up on all wardrobe essentials, including Aldi’s Girl’s/Boy’s 5 pack Ankle Socks (£1.79) and quality Girl’s Tights, in packs of three (£3.99).

As well as durable uniform to get kids through classroom lessons and messy lunches, Aldi also has a range of clothing for PE and sports lessons. The Jogging Bottoms (£2.99), PE Shorts/Skort (£2.79) and Round Neck T-Shirts (£1.79/2 pack) are perfect for after-school activities and can be teamed with Aldi’s great-value Children’s Trainers for just £4.99.

It’s not just clothes on offer; parents can aid their little one’s learning with everything from this Time Teaching Wall Clock (£4.99), My First Wall Charts (£3.99), Bumper Workbook (£1.99) and even Carol Vorderman Workbooks (£1.99), all sure to keep them occupied for hours. Aldi’s bargain Backpack (£6.99) is just the thing to carry everything in, complete with a padded back and adjustable straps.

With a selection of school items and accessories available, including wardrobe essentials, PE kits and pencil cases, Aldi has everything parents need to get set for the new term.

Aldi’s Specialbuys Back to School range offers great-value products, without compromising on quality. But, shoppers best be quick, as they’re going into stores on 13^th July and once they’re gone, they’re gone!

-ENDS-

Aldi’s Back To School range is on sale on 13^th July in store and available to pre-order online from 6^th July, available while stocks last
CLOTHING

Boy’s Action Leather Shoes	£6.99
Girl’s Action Leather Shoes	£6.99
Girl's Pinafore 2 Pack	£5.99
Girl's Knitted Cardigan 2 Pack	£5.99
Children’s Trainers	£4.99
Girl's Tights 3pk	£3.99
Girl's Knee High Socks 5 Pack	£3.49
Jogging Bottoms	£2.99
PE Shorts / Skort	£2.79
Short Sleeved Shirts 2pk	£2.49
Girl's Trousers	£1.95
Girl's Pleated Skirt	£1.95
Boy's Trousers (Black)	£1.95
Boy's Ankle Socks 5pk	£1.79
Round Neck T-Shirts 2pk	£1.79
Girl's Ankle Socks 5pk	£1.79
Children’s Plimsolls	£1.79
Girl's Polo Shirts 2pk	£1.65
Boy's Polo Shirt 2pk	£1.65
Boy's Trousers (Grey & Navy)	£1.95
Round Neck Sweater	£1.40

BOOKS & ACCESSORIES

64gb Flash Drive Usb	£29.99
Backpack	£6.99
Novelty Fluffy Pencil Case/Notebook	£4.99
Time Teaching Wall Clock	£4.99
Hair Accessories	£4.99
Flash Cards Box Set	£4.99
My First Wall Charts	£3.99
Novelty Pens/Pencils	£2.99
Novelty Notebook/Eva Pencil Case	£2.99
Carol Vorderman Workbooks	£1.99
Wipe Clean Book	£1.99
Bumper Workbook	£1.99
Maths/English Education Range	£0.99

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

9
Jun

Aldi to launch best value Back to School offering

Discount supermarket Aldi is set to launch a Back to School uniform package for just £5 this July.
By launching its selection of school uniform and accessories earlier than ever before, Aldi looks to help parents escape the stress of the last-minute school shop, enabling them to stock up on all the essentials before the summer term is out.
On sale instore and online from 13th July and available whilst stocks last, the £5 price for the uniform package covers all primary school ages (3-11 years). The deal includes two polo shirts, one round neck jumper and either a pair of trousers or a skirt, making Aldi a one-stop shop for parents who can even order online and take the stress out of kitting out the kids.
Tony Baines, Managing Director for Corporate Buying at Aldi comments: “It is no secret that sending the kids back to school can be financially demanding, which is why we’re doing everything we can to offer parents the best quality products at the lowest possible price.
“We know from speaking to Mums that they prefer to get their school shopping finished as early as possible, so by launching our Back to School range earlier than ever before, we’ve been able to lock in low price points and guarantee our customers the best possible deal. When it comes to quality we know our customers have high expectations but don’t want to spend a small fortune for it.”
The Aldi Specialbuys Back to School Uniform range is instore and online from 13th July and includes everything from shirts and trousers to PE kit and shoes. Also available to pre-order online from 6^th July, as with all Specialbuys, the range will only be available while stocks last.
Aldi’s full Back to School Uniform range is available in stores on the 13^th July and available to pre-order online on the 6^th July

Boy’s Action Leather Shoes	£6.99
Girl’s Action Leather Shoes	£6.99
Girl's Pinafore 2 Pack	£5.99
Girl's Knitted Cardigan 2 Pack	£5.99
Children’s Trainers	£4.99
Girl's Tights 3pk	£3.99
Girl's Knee High Socks 5 Pack	£3.49
Jogging Bottoms	£2.99
PE Shorts / Skort	£2.79
Short Sleeved Shirts 2pk	£2.49
Girl's Trousers	£1.95
Girl's Pleated Skirt	£1.95
Boy's Trousers (Black)	£1.95
Boy's Ankle Socks 5pk	£1.79
Round Neck T-Shirts 2pk	£1.79
Girl's Ankle Socks 5pk	£1.79
Children’s Plimsolls	£1.79
Girl's Polo Shirts 2pk	£1.65
Boy's Polo Shirt 2pk	£1.65
Boy's Trousers (Grey & Navy)	£1.95
Round Neck Sweater	£1.40

9
Jun

LIGHTEN & BRIGHTEN YOUR LUNCH TIMES THIS SUMMER WITH ALDI’S NEW GOURMET SEAFOOD SALAD RANGE

Welcome the hot weather with lighter lunches from discount supermarket Aldi…that’s lighter on your tummy and bank balance. The collection of three Limited Edition summer salads, include exotic Crayfish & Mango, classic Tuna Nicoise, and succulent Hot Smoked Salmon & Potato, each packed with summer zest and freshness.

So, whether you’re eating ‘al fresco’ or ‘al desko’, at only £2.49, Aldi’s summer salads offer refreshingly low prices that don’t compromise on quality or taste.

Similar salads from Marks & Spencer over five days could cost up to a whopping £80 per month, whilst at Aldi, it would cost only £49.80! With a potential saving of over £30 a month - and £90 during the summer months - shopping at Aldi will leave you with more money to spend on amazing experiences and days out!

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, says: “At Aldi, we strive to give our customers the best range of food, at the best value. Comparable to salads available at Marks & Spencer and Waitrose, the new limited edition summer salad range provide customers with fantastic quality yet affordable lunch options.”

Available in store now, pick up your new favourite lunch time meal at Aldi and start making those savings!

Comparison
Marks & Spencer/Waitrose	ALDI	Saving
Marks & Spencer Crayfish & Mango Salad £4.00	Aldi Crayfish & Mango Salad £2.49	% SAVING – 38%
Marks & Spencer Hot Smoked Salmon & Potato Salad £4.00	Aldi Hot Smoked Salmon & Potato Salad £2.49	% SAVING – 38%
Waitrose Tuna Nicoise Salad £3.10	Aldi Tuna Nicoise Salad £2.49	% SAVING – 20%

*Figures based on one person consuming the same salad 5 times in a week meal across three months

2
Jun

MAKE THE MOST OF THE FESTIVAL SEASON WITH ALDI

Enjoying music in the sunshine has never been easier thanks to Aldi’s Festival Camping range, on sale in stores and online from 4^th June and available to pre-order online from 1^st June. With a whole host of essentials on offer, campers will love this quality collection of great value camping gear and accessories just in time for the festival season.

This four person Tipi Tent (£49.99) comes equipped with pegs, poles, groundsheets, high vis guy ropes and a carry case; making it simple to pitch, whilst comfy and spacious - perfect for a good night’s sleep.
For smaller groups, Aldi’s Festival Pop Up Tent (£17.99) is ideal. This two-man tent boasts four design options, a user-friendly two pole construction and carry bag for easy transportation.

Stay organised with Aldi’s Tent Organiser (£4.99), perfect for storing everything from gloves and socks, to phone chargers and torches, avoiding mess inside the tent.

This Mini Wind Break (£9.99) protects campers and their belongings from the elements and offers privacy, allowing users to fence off communal areas.

Available in green and grey colour options, festival-goers can keep warm in Aldi’s Festival Sleeping Bag (£6.99). Coupled with Aldi’s large yet lightweight Festival Throw (£5.99), campers are guaranteed to beat the night-time chill.

Comfy, light to carry and surprisingly quick and easy to inflate, this Air Lounger (£17.99) is perfect for sharing with festival friends. It’s tough too, as it’s made from the same ultra-tough, ripstop, nylon polyester as parachutes.

Festival-lovers can sit back and relax with Aldi’s Inflatable Chair (£12.99), perfect for long evenings with friends. Cozy, fun and portable in a handy carry bag, the lounger comes in a host of striking colours such as lime, blue or athracite.

No festival survival kit is quite complete without a pair of waterproof wellies. Aldi’s Festival Wellingtons (£12.99) are foldable to make packing easier and come in green, orange, navy or pink, enabling revelers to make the most of the music, whatever the weather.

Aldi’s 1L Drinks Bottle (£3.99) is also a handy accessory that will help keep campers hydrated on hotter days.

Aldi’s Festival Camping range will be available to pre-order online at aldi.co.uk from Thursday 1st June and available to buy in stores nationwide from Sunday 4^th June, but be quick because as with all Specialbuys, once they’re gone, they’re gone.

Product Name	Price
Tipi Tent	£49.99
Festival Pop-Up Tent	£17.99
Festival Wellingtons	£12.99
Inflatable Chair	£12.99
Mini Windbreak	£9.99
Festival Sleeping Bag	£6.99
Festival Throw	£5.99
Tent Organiser	£4.99
1l Drinks Bottle	£3.99

2
Jun

DELIGHT DAD WITH ALDI’S FATHER’S DAY DEALS

Product Name	Price
Vintage Suitcase Turntable	£39.99
Boombox	£29.99
16v Li-Ion Cordless Drill	£29.99
Men’s Fashion Watch	£7.99
Wireless Headphones	£19.99
Electric Shaver	£17.99
3.6v Li-Ion Cordless Screwdriver	£14.99
Hair Clipper	£14.99
3/8" Ratchet Socket Set	£12.99
Leather Washbag	£14.99
Star Wars Build & Play Sets	£9.99
Men’s Character Nightwear	£7.99
Mixed Vinyl Records	£6.99
Muc-Off Bike Cleaning Kit	£6.99
Men's F-Day Cargo Short	£6.99
Men’s Moccasin Slipper	£6.99
Man's Lunch Bag	£6.99
Rightfit 3 Razor Refill	£5.99
Men’s Character Slippers	£5.99
Flask & Bottle	£4.99
3 Piece Folding Hex Key Set	£4.99
Novelty Golf Balls	£4.99
Men's Premium Leather Belts June	£4.99
Men’s Father’s Day Polo	£4.99
DIY Cufflinks	£3.99
9 Piece Coloured Hex Key Set	£3.99
DIY Cufflinks	£3.99
Father's Day Games	£3.99
Men's 5pk Novelty Socks	£3.99
Father's Day Mugs/Glasses	£3.99
Father's Day Gifting Fsdu	£2.99
Ladybird Retro Books	£2.99
3 Piece Finger Driver Set	£2.99
Luxury Father’s Day Card	£1.99
Father's Day Large Cards And Medium Gift Bags	£1.29
Father's Day Square Cards And Bottle Bags	£0.79

2
Jun

RAISE A GLASS TO DAD WITH ALDI

Celebrate with your dad this Father’s Day with these delicious drinks from Aldi, treating him to a Specially Selected tipple without breaking the bank.

Exquisite Collection Argentinian Malbec
£5.99 per bottle/case for £35.94
Available online and in stores nationwide

With aromas of plum and blackberry layered with violet notes, this ruby-red Malbec is best accompanied with dad’s favourite steak. Why not try your hand at Aldi’s home cooked Dijon Steak Sauté to really give him a treat.

Glen Marnoch Sherry Cask Finish Single Malt Whisky
£19.99 per bottle
Available in stores nationwide from 8^th June

Brighten up dad’s day with this special Glen Marnoch Sherry Cask Finish Single Malt Whisky. Its combination of raisin and apricot flavours, together with notes of cinnamon make it a truly luxurious after dinner treat. With a delectable sherbet spice created by its sherry cask finish, this bottle’s unique character is sure to put a smile on dad's face.

2006 Colheita Tawny Port
£14.99 per bottle
Available in stores nationwide from 8^th June

A delightful way to end a meal, this Port boasts distinct dried fruit and honey flavours, woody aromas and a mellow texture. Aged in oak casks, this fortified wine also promises a smooth finish and mellow texture. Best enjoyed alongside cakes, chocolates or crème brûlée, it provides the perfect excuse to indulge in something sweet. Its powerful scents and strong flavours make this a magnificent present that’s fit for a king.

Beer Festival
£1.29 per 500ml bottle
Available in stores nationwide

An array of wonderfully British beer from Aldi’s Beer Festival offers everything from caramel flavoured tipples through to fruity brews. Make sure to take advantage of the variety on offer, if your dad loves a good pint, why not choose a selection for him to enjoy on his special day.

2
Jun

LIFE’S A BEACH: ALDI TAKES ON HIGH-STREET RIVALS WITH NEW COASTAL HOME RANGES -Get the look for under £150 -

This year, the beach-chic trend is set to be one of the hottest of the summer and Aldi is taking on rival retailers to offer shoppers everything they need for a total coastal home makeover, for just £150.

From boats to beach huts, nautical style interiors are a staple of any seaside home. Aldi is taking on the likes of John Lewis and The White Company, who are offering dedicated nautical and coastal collections and prints, to help customers bring the coast inland this summer with its Coastal Bathroom, Bedroom and Home ranges, on sale from the 1^st June, while stocks last.

In true express makeover fashion, the new ranges offer a toolkit of nautical touches. Whether it’s the bedroom, bathroom or lounge which could do with a touch of sea-like serenity, shoppers can pick up this whole host of products* at Aldi for just £150, including everything from a calming Coastal White Bathroom Tallboy (£49.99) and Coastal Bathroom Cupboard (£29.99) to 400 thread count Sateen Duvet Sets (£24.99) and a Rope Wall Clock (£6.99).

Interior designer and writer, Jo Atkinson, comments: “With people leading increasingly busy lives, they’re looking to achieve calm and serene home interiors that they can retreat to. This year, with nautical style even taking over the catwalks, it looks set to be a hotter trend than ever before across both clothing and interiors. At home, shoppers can tap into this with coastal-themed furnishings and accessories.”

Tony Baines, Managing Director for Corporate Buying at Aldi comments: “We know that home refreshes can be expensive, so with the coastal trend set to rise in popularity this summer, we’ve launched our coastal interiors ranges to help people revamp their homes at a fraction of the price. Whether they live by the sea or in the city, we have got everything including furniture, accessories and furnishings so shoppers can give a nod to nautical or really push the boat out, without compromising on quality or style.”

Aldi’s Coastal Bathroom, Coastal Bedroom and Coastal Home ranges are available in stores nationwide and online from 1^st June, but be quick because as with all Specialbuys, once it’s gone it’s gone!

*GET THE BEACH-CHIC LOOK FOR UNDER £150
Coastal Bathroom Available to pre-order online from 25th May	Coastal Bedroom Available to pre-order online from 7th June	Coastal Home Available to pre-order online from 7th June
Add some calming white to the bathroom with this Coastal White Bathroom Tallboy (£49.99). To match there’s the white Coastal Bathroom Cupboard (£29.99). Coastal Bath Sheets (£6.99) and Coastal Bath Towels (£4.99) create a fresh feel.	Combine a dreamy coastal setting with these luxurious 400 thread count Sateen Duvet Sets, (Double £24.99) Add this clever Climate Control Duvet (Double £9.99). Then, freshen up the room with Aldi’s Coastal Candles (£3.99).	Keep time in style with a Rope Wall Clock (£6.99). Brighten things up with this Decorative Cushion (£5.99). Top off the look with some Coastal Home Decorations (£2.99) like these quirky plaques.

Aldi’s Coastal Bathroom range is in stores and online from 1^st June, available while stocks last

Product Description	Price
Coastal White Bathroom Tallboy	£49.99
Coastal Bathroom Cupboard	£29.99
Coastal White Linen Bin	£24.99
Coastal Mirrored Cabinet	£19.99
Toilet Seat	£7.99
Coastal Bath Sheet	£6.99
Two Piece Bath Mat Set	£6.99
Shower Curtain	£4.99
Coastal Bath Towel	£4.99
Coastal Hand Towel	£2.99

Aldi’s Coastal Bedroom range is in stores and online from 15^th June, available while stocks last

Product Description	Price
Super King 400 Tc Sateen Duvet Set	£39.99
King 400 Tc Sateen Duvet Set	£34.99
Pedestal Fan	£29.99
Retro Desk Fan	£24.99
Double 400 Tc Sateen Duvet Set	£24.99
King Cotton Rich Duvet Set	£18.99
Double Cotton Rich Duvet Set	£15.99
Super King 400 Tc Fitted Sheet	£14.99
King 400 Tc Fitted Sheet	£12.99
Climate Control Duvet King	£11.99
Double 400 Tc Fitted Sheet	£10.99
Climate Control Duvet Double	£9.99
King Cotton Rich Fitted Sheet	£7.99
King Climate Control Mattress Protector	£7.99
Double Cotton Rich Fitted Sheet	£6.99
Br: Double Climate Control Mattress Protector	£6.99
2 Climate Control Pillows	£5.99
Coastal Candles	£3.99
Coastal Reed Diffuser	£3.99
Climate Control Pillow Protector Pair	£3.99
Cotton Rich Pillowcase Pair	£2.99

Aldi’s Coastal Home range is in stores and online from 15^th June, available while stocks last

Product Description	Price
Printed Runner	£6.99
Rope Wall Clock	£6.99
Decorative Cushion	£5.99
Coastal Home Glass Hurricane Lantern	£5.99
Doorstop	£4.99
Coastal Home Framed Print	£3.99
Stencilled Coir Mat	£3.99
Printed Mat	£3.29
Coastal Home Decorations	£2.99
Coastal Jar Candle	£2.49

26
May

ALDI NAMED BEST PLACE TO BUY BEERS, WINES AND SPIRITS IN THE UK

·         Aldi scoops top award of Drinks Retailer of the Year
·         Win follows a haul of 41 medals for its wine range last week
·         Discount supermarket beats off stiff competition from upmarket rival Waitrose

Discount supermarket Aldi has been crowned the best place in the UK to buy beer, wines and spirits, after scooping the prestigious title of ‘Drinks Retailer of the Year’ at the Drinks Business Awards ceremony, held at the London Wine Fair last night.

A Drinks Business spokesperson said: “We saw some amazing entries into the Drinks Business Awards this year and the standard was very high. Aldi successfully answered all of our criteria and were without a doubt this year’s Drinks Retailer of the Year.”

After an impressive haul of 41 medals at the International Wine Challenge just last week, Aldi pipped Waitrose to the crown thanks to its excellence in drinks retailing over the last year and the buying team’s demonstration of innovative prowess was called out as just what the judges were looking for.
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Brits know that they don’t just have to rely on boutique wine stores for quality drinks nowadays. At Aldi, we make it easy for our customers to shop for quality, award-winning products that won’t break the bank.

“We have a concise range of beers, wines and spirits on offer, meaning that our UK buying team work hard to ensure that each product, which is bought specifically for the UK market, is excellent quality and is sold at the best possible price, truly earning its place on our shelves. We’ve put a real focus on innovation this year; we’ve launched several new wine ranges and added a premium Gin to our core range. It is great to see that our offering is being praised so highly by industry bodies and consumers alike.”

Judged by a panel of wine experts, this coveted award for Aldi’s trophy cabinet adds to the retailer’s incredibly successful 2017 to date. Aldi became the UK's fifth biggest supermarket, overtaking The Co-op in January and was also awarded Multiple Wine Retailer of the Year by the esteemed Drinks Retailing Awards shortly thereafter.

26
May

Create waves of inspiration with Aldi’s coastal interiors range

Those who dream of weekends by the coast can bring the beach to their home this summer, thanks to Aldi’s new coastal interiors ranges on sale on 1^st and 15^th June, available in stores and online while stocks last. Whether it’s the bedroom, bathroom or living room that could do with a touch of sea-like serenity, Aldi has everything to transform homes into a coastal paradise.

Coastal Bathroom
Available to pre-order online from 25^th May and to buy in stores and online from 1^st June
Where better to start creating coastal ambience than in the bathroom, where those in much need of some rest and relaxation can let their troubles drift away.

Add some calming white to the bathroom with this Coastal White Bathroom Tallboy (£49.99), which has two open shelves and extra cupboard space for a convenient storage solution. A matching white Coastal Bathroom Cupboard (£29.99) and Coastal Mirrored Wall Cabinet (£19.99) provide the perfect solution to neatly store away all bathroom necessities.

Complete the look with this Coastal White Linen Bin (£24.99), with a clean wooden panelled design and hinged lid.

Aldi’s range of soft towels come in a variety of colours including navy, aqua, charcoal and white for a calming contrast. Shoppers can complete the look with matching Coastal Bath Sheets (£6.99), Coastal Bath Towels (£4.99) and Coastal Hand Towels (£2.99).

Coastal Bedroom
Available to pre-order online from 7^th June and to buy in stores and online from 15^th June
Fall asleep imagining the sound of waves with the help of Aldi’s selection of coastal-themed bedroom products.

Combine a dreamy coastal setting with these cotton duvet sets (starting from £15.99) , or upgrade to these premium 400 thread count Kirkton House Boutique Sateen Duvet Sets, available in Double (£24.99), King (£34.99) and Super King (£39.99) sizes. Each set includes a duvet cover and two pillow cases. Add a Fitted Sheet in either Double (£10.99), King (£12.99) or Super King (£14.99) sizes for the luxury package.

Stay cool in the warmer months thanks to Aldi’s Pedestal Fan (£29.99) or Retro Desk Fan (£24.99), perfect for drifting off into a peaceful and relaxing night’s sleep whilst imaging a cool sea breeze.

Aldi also has a range of clever climate control bedding to help sea-side sleepers keep cool or warm depending on the season. The range includes a Climate Control Duvet (£9.99 - £11.99) and Climate Control Mattress Protectors (£6.99 – £7.99) in double or king size, plus a Climate Control Pillow Protector Pair (£3.99) for a guaranteed great night’s sleep.

Freshen up the room with Aldi’s Coastal Candles (£3.99) and Coastal Reed Diffuser (£3.99) in a choice of scents including Sea Spray, Mediterranean Breeze and Tropical Island.

Coastal Home
Available to pre-order online from 7^th June and to buy in stores and online from 15^th June
The seaside theme doesn’t have to stop in the bathroom and bedroom – Aldi has a variety of additional coastal home decorations and features to continue the theme throughout the home.

Keep time in style with this Rope Wall Clock (£6.99), with a metal case in a choice of colours for a trendy weathered look. These Coastal Home Glass Hurricane Lanterns (£5.99) also feature rustic rope handles to give a traditional touch to any lounge or kitchen.

Any living space could use a Decorative Cushion (£5.99) to brighten things up. From beach huts to simple weave designs, shoppers can pick their favourite to create an even more homely feel.

Finish the look off with some Coastal Home Decorations (£2.99), with quirky plaques, hooks and ornaments to choose from to give rooms a classic seaside twist.

Aldi’s Coastal Bathroom, Coastal Bedroom and Coastal Home ranges are available in stores nationwide and online from June, but be quick because as with all Specialbuys, once it’s gone it’s gone!
Aldi’s Coastal Bathroom range is in stores and online from 1^st June, available while stocks last

Product Description	Price
Coastal White Bathroom Tallboy	£49.99
Coastal Bathroom Cupboard	£29.99
Coastal White Linen Bin	£24.99
Coastal Mirrored Cabinet	£19.99
Toilet Seat	£7.99
Coastal Bath Sheet	£6.99
Two Piece Bath Mat Set	£6.99
Shower Curtain	£4.99
Coastal Bath Towel	£4.99
Coastal Hand Towel	£2.99

Aldi’s Coastal Bedroom range is in stores and online from 15^th June, available while stocks last

Product Description	Price
Super King 400 Tc Sateen Duvet Set	£39.99
King 400 Tc Sateen Duvet Set	£34.99
Pedestal Fan	£29.99
Retro Desk Fan	£24.99
Double 400 Tc Sateen Duvet Set	£24.99
King Cotton Rich Duvet Set	£18.99
Double Cotton Rich Duvet Set	£15.99
Super King 400 Tc Fitted Sheet	£14.99
King 400 Tc Fitted Sheet	£12.99
Br: Climate Control Duvet King	£11.99
Double 400 Tc Fitted Sheet	£10.99
Br: Climate Control Duvet Double	£9.99
King Cotton Rich Fitted Sheet	£7.99
Br: King Climate Control Mattress Protector	£7.99
Double Cotton Rich Fitted Sheet	£6.99
Br: Double Climate Control Mattress Protector	£6.99
Br: 2 Climate Control Pillows	£5.99
Coastal Candles	£3.99
Coastal Reed Diffuser	£3.99
Br: Climate Control Pillow Protector Pair	£3.99
Cotton Rich Pillowcase Pair	£2.99

Aldi’s Coastal Home range is in stores and online from 15^th June, available while stocks last

Product Description	Price
Printed Runner	£6.99
Rope Wall Clock	£6.99
Decorative Cushion	£5.99
Coastal Home Glass Hurricane Lantern	£5.99
Doorstop	£4.99
Coastal Home Framed Print	£3.99
Stencilled Coir Mat	£3.99
Printed Mat	£3.29
Coastal Home Decorations	£2.99
Coastal Jar Candle	£2.49

26
May

HAVE A BANGER THIS BBQ SEASON WITH ALDI

Host the perfect garden party with Aldi’s great value National BBQ Week range, available in stores from 25^th May and available to pre-order online from 18^th May. Garden grillers can enjoy a stress free summer of tossing burgers and turning sausages in the sun thanks to Aldi’s exciting new range of quality BBQs and accessories.

Aldi’s outdoor Pizza Oven (£99.99) brings a touch of Italian alfresco cooking to the back garden this summer. This versatile and well-built pizza oven is perfect for baking artisan pizzas and grilling traditional barbecued meat, thanks to its choice of pizza stone and chrome plated cooking grill.

If garden space is limited, Aldi’s high quality Electric Grill (£34.99) is an excellent option that will turn any meal into a masterpiece. With a variable temperature dial, cool-touch handle and multiple grill levels, fears of burnt burgers will be banished thanks to this easy to use device.

Relax whilst the food cooks and enjoy the summer sunshine on Aldi’s Garden Recliner (£22.99). With a padded cushion included, this stylish high-quality recliner will help create a comfortable and relaxing afternoon mood whilst soaking up the summer rays. When not in use, the recliner folds up to a compact size, making it easy to store during the winter months.

Find inspiration in Aldi’s BBQ Cookbook (£2.99) and impress friends and family with creative recipes in the upcoming summer months. After finding the perfect recipe, get the meat right every time with Aldi’s great value Digital BBQ Thermometer (£12.99).

Add a little luxury to outdoor dining with Aldi’s high quality Steak Cutlery (£24.99) and Rustic Outdoor Tableware (£3.99).

Enjoy the British outdoors with a picnic in the park or at the beach and keep the food chilled with Aldi’s great value Picnic Cooler Bag (£8.99). Make sure food stays fresh and secure with Aldi’s Food Storage Boxes (£1.49), perfect for BBQ leftovers as a delicious lunchtime treat.

Aldi’s National BBQ Week range also includes Instant Light Charcoal (£4.49), Chip Baskets (£2.99), Barbecue Briquettes (£2.89), BBQ Tools and Brushes (£0.99) and Firelighters (£0.79) whilst stocks last.

Aldi’s National BBQ Week range will be available online at aldi.co.uk from Thursday 18th May and available to buy in stores nationwide from Thursday 25th May. As with all Specialbuys, once it’s gone, it’s gone.

Aldi’s National BBQ Week range is in store 25^th May and available while stocks last

Product Name	Price
Pizza Oven	£99.99
Electric Grill	£34.99
Garden Recliner	£22.99
Steak Cutlery	£24.99
Digital BBQ Thermometer	£12.99
Picnic Cooler Bag	£8.99
Instant Light Charcoal	£4.49
Rustic Outdoor Tableware	£3.99
Chip Baskets	£2.99
BBQ Cookbook	£2.99
Barbecue Briquettes	£2.89
Food Storage Boxes	£1.49
BBQ Tools And Brushes	£0.99
Firelighters	£0.79

26
May

DELIGHTFUL HOME DÉCOR WITH ALDI’S DESIGNER LIVING DEALS

Shoppers can update their homes for summer with Aldi’s stylish new Designer Living range. This great selection of quality home and bedroom essentials is available in stores and online from the 28^th May and to pre-order online from 25^th May.
Both functional and stylish, this pair of Designer Style Chairs (£59.99) boast moulded and upholstered seats with beech legs for an elegant and modern look, and are available in black or white colour ways.
This Drum Bean Cube (£29.99) is the perfect addition to any living space, and is available in four on-trend geo designs. Shoppers can complete the look with Aldi’s stylish Geo Throw (£14.99) and Geo Cushions (£8.99), both of which are available in a variety of chic designs.
Continue the geometric theme into the bathroom with Aldi’s Geo Guest Towels (£3.99), available in five different designs.
With a range of designs including stripes, chevrons and geometric shapes, home lovers can bring the design trends into the hallways with this Flatweave Runner (£14.99) for a contemporary look.

When it comes to fashionable but functional storage, look no further than Aldi’s stylish solutions. The Ladder Shelves (£39.99) are a twist on a traditional bookcase, creating a stylish way to store and display items. Shoppers looking to introduce some pattern and colour to their storage, can also add a range of Storage Totes (£6.99) to the shelves, available in four designs.
Aldi’s Floating Shelves (£6.99) are an easy and affordable way to create storage without using up valuable floor space, available in white, walnut and oak.
The range also includes various Home Decorations (£3.99), such as black and gold pineapples, stylish frames and Aldi’s Designer Living Lantern (£7.99) which will make a sophisticated addition to any living space.
The Aldi Specialbuys Designer Living range is available in stores nationwide and online on 28^th May but be quick, because as with all Specialbuys, once it’s gone it’s gone!

26
May

DELIGHT DAD WITH ALDI’S FATHER’S DAY DEALS

26
May

ARE YOU READY TO TACKLE ‘BIG TOM’ THIS BANK HOLIDAY?

Discount retailer Aldi is introducing foodie favourite Tomahawk Steak into its popular fresh British meat range … and it’s up to 50% cheaper than competitors. The impressive cut, weighing in from 1kg on the bone, is in store from 25^th May.

An internet meat sensation, Tomahawk Steak is a cut of Rib-Eye beef that includes the rib bone, which, when cooked, adds a variety of flavour and succulence to the meat. Sometimes called the Cowboy Steak, and named after the tomahawk axe that it resembles, Aldi’s latest steak has ‘wow’ factor in taste, appearance and, of course, price too.

The trendy Tomahawk steak at Waitrose will set customers back £26.99 per kg compared to just £12.99/kg at Aldi; less than half the price. Bank holiday revellers can also expect to pay £65.00/kg at hip London steak restaurant, Hawksmoor, and that’s before the trimmings!

The Tomahawk Steak, designed for sharing, is the perfect centrepiece to any deserving dinner table. Paired with homemade Dauphinoise (recipe in Hyperlink) potatoes, as well as Large Flat Mushrooms and Green Beans on Super Six offer for the next two weeks at 55p, the bank holiday will quickly become a banquet.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said, “Our standout British beef produce has proven incredibly popular with our customers and we expect the Tomahawk Steak to fly off the shelves in the same way as our £4.99 Wagyu Steak did.

“Aldi is committed to offering premium quality products at everyday low prices, allowing customers to make substantial savings on luxury products without compromise.”

Aldi is the largest retailer of premium steaks in the UK and is dedicated to ‘meating’ customer demands for British produce by sourcing all its core range of fresh meat from British-based, Red Tractor assured farms.

Other foods on Super Six offer from 25^th May instore and online include:

Fruit & Veg

Nectarines – 55p (was 99p)
Mango – 55p (was 99p)
Large Flat Mushrooms – 55p (was 79p)
Babycorn – 55p (was 95p)
Rhubarb – 55p (was £1.19)
Green Beans – 55p (was 95p)

Meats

Sweet Chilli Chicken Strips - £2.79 (400g)
Pork Sausages with Guinness Stout & Leek - £1.99 (400g)
Unsmoked Bacon Belly Slices with Pineapple & Sweet Chilli Sauce - £2.69 (380g)
The Fishmonger Marinated Prawns - £2.59 (150g)
BR Richmond Sausages 16pk - Price £1.99 (908g)

26
May

EVERYDAY AMAZING HALF TERM THANKS TO ALDI SAVINGS

Food on the go. Convenient? Yes. Great for being out and about? Yes. Expensive? Not necessarily…

This half term, swap M&S lunches for a family of four for Aldi’s new food on-the-go range and save more than £50 in just one week*. Money that could be spent on amazing family experiences instead.

·         If a family of four trade their Marks & Spencer Hoisin Duck Wrap + Hand Cooked Crisps + Scottish Still Water (750ml) meal for the Aldi food on the go equivalent, they would make a whopping saving of £52.60 (over five days)
·         Money that could be spent treating the whole family to trip to Kew Gardens instead worth £37.00

·         Swapping a family of four’s Egg & Cress Sandwich + Hand Cooked Crisps + Scottish Still Water (750ml) meal from Marks & Spencer to the Aldi equivalent for five days could make them a smart saving of £39.40
·         With this savvy saving, a family could enjoy a royal day out at Kensington Palace instead, costing £38

·         Rather than splurging on a classic Chicken Salad Sandwich + Hand Cooked Crisps + Scottish Still Water (750ml) meal at Marks & Spencer, pick it up at Aldi and a family of four could save £42.60 over one week
·         This is more than enough for a family visit to Birmingham Wildlife Conservation Park, worth £19.10

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Our new range of food on-the-go is an exciting addition to Aldi. Designed with savvy families and workers on the go in mind the range offers great quality fresh food at unbeatable low prices. We hope our everyday amazing Food on the Go range can go some way to help families enjoy an amazing half term this week.

Aldi’s food on-the-go range is a healthy and affordable way to feed the clan, so this half term keep calm and enjoy fabulous savings thanks to Aldi.

For more information, please contact the Aldi Consumer Press Office on: 020 7025 6611 or email aldiconsumer@redconsultancy.com.

*Figures based on Aldi Hand Cooked Crisps costing 0.79p, Aldi Scottish Still Water costing 0.29p, Marks and Spencer Crisps costing £1 and Water costing £1.10
**Figures based on one family of four consuming the same meal for on working week (Mon-Friday)
Note: All prices correct as of 15.05.17

Savings
ALDI	Marks & Spencer
Hoisin Duck Wrap £1.69	Hoisin Duck Wrap £3.30
% SAVED WHEN SHOPPING AT ALDI	SAVE 49%
Egg & Cress Sandwich £0.85	Egg & Cress Sandwich £1.80
% SAVED WHEN SHOPPING AT ALDI	SAVE 53%
Chicken Salad Sandwich £1.69	Chicken Salad Sandwich £2.80
% SAVED WHEN SHOPPING AT ALDI	SAVE 40%

19
May

DELIGHTFUL HOME DÉCOR WITH ALDI’S DESIGNER LIVING DEALS

Shoppers can update their homes for summer with Aldi’s stylish new Designer Living range. This great selection of quality home and bedroom essentials is available in stores and online from the 28^th May and to pre-order online from 25^th May.

Both functional and stylish, this pair of Designer Style Chairs (£59.99) boast moulded and upholstered seats with beech legs for an elegant and modern look, and are available in black or white colour ways.

This Drum Bean Cube (£29.99) is the perfect addition to any living space, and is available in four on-trend geo designs. Shoppers can complete the look with Aldi’s stylish Geo Throw (£14.99) and Geo Cushions (£8.99), both of which are available in a variety of chic designs.

Continue the geometric theme into the bathroom with Aldi’s Geo Guest Towels (£3.99), available in five different designs.

With a range of designs including stripes, chevrons and geometric shapes, home lovers can bring the design trends into the hallways with this Flatweave Runner (£14.99) for a contemporary look.

When it comes to fashionable but functional storage, look no further than Aldi’s stylish solutions. The Ladder Shelves (£39.99) are a twist on a traditional bookcase, creating a stylish way to store and display items. Shoppers looking to introduce some pattern and colour to their storage, can also add a range of Storage Totes (£6.99) to the shelves, available in four designs.

Aldi’s Floating Shelves (£6.99) are an easy and affordable way to create storage without using up valuable floor space, available in white, walnut and oak.

The range also includes various Home Decorations (£3.99), such as black and gold pineapples, stylish frames and Aldi’s Designer Living Lantern (£7.99) which will make a sophisticated addition to any living space.

The Aldi Specialbuys Designer Living range is available in stores nationwide and online on 28^th May but be quick, because as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Designer Living range is available in stores and online on 28^th May and available while stocks lasts

Description	Price
Pair of Designer Style Chairs	£59.99
Ladder Shelves	£39.99
Drum Bean Cube	£29.99
Geo Throw	£14.99
Flatweave Runner	£14.99
Geo Cushion	£8.99
Designer Living Lantern	£7.99
DB Storage Tote 2PK	£6.99
Floating Shelves	£6.99
Geo Guest Towels	£3.99
Designer Living Home Decorations	£3.99

19
May

RIDING HIGH WITH ALDI’S NEW CYCLING RANGE

With everything from jackets and jerseys, to helmets and lights, cycling enthusiasts will love Aldi’s new Cycling range, available in stores and online from 21^st May.

This Lightweight 2.5 Layer Cycling Jacket (£19.99) boasts a breathable, wind and waterproof shell – perfect for protecting riders from wind, rain and snow. Alternatively, Aldi’s Softshell Cycling Jacket (£16.99) provides an option for warmer weather and is available in black or red colour options for men and a berry colour option for women.

Complete with a Dolomiti gel seat pad and reflective details, Aldi’s Mens and Ladies Cycling Bib Shorts (£12.99) and Cycling Shorts (£7.99) are sure to keep riders comfortable during long rides. Shoppers can complete the outfit with Aldi’s Cycling Jersey (£7.99) which comes in blue and red colour varieties for men and berry for ladies, with a reflective detail.

Aldi’s Child and Adult Helmets (£9.99) come equipped with integrated LED lights, safety reflectors, removable visors and cushions to keep everyone safe during family rides.

These Bike and Sports Rucksacks (£15.99) are available in two different sizes with a built in drinking system and waterproof zips - perfect for carrying all the essentials needed for a long day on the road.

With Aldi’s Rechargeable Bike Light Set (£9.99), which comes complete with built in 5x 0.5W super bright white and red SMD LEDS, riders can ensure that they will be seen during night time rides.

This Premium Floor Pump (£14.99) has an 11 bar gauge (160psl), twisted lock and a choice of carpet or rubber options, allowing cyclists to pump up their tyres both in and outdoors. In addition, this Bike Mat (£9.99) can provide bikes with a parking space inside the house without ruining the carpet.

Aldi’s Cycling range has also got hands and feet covered with these Cycling Gloves (£3.99), which have breathable vents and a gel-padded palm to increase grip on handlebars and Aldi’s Ergonomic Cycling Socks (£2.99) which cushion the heel and toe with forefoot padding to keep feet comfortable.

Aldi’s Cycling range is available in stores nationwide from 21^st May and can be pre-ordered online at www.aldi.co.uk from 17^th May, but be quick because as with all Specialbuys, once it’s gone it’s gone.

Product Description	Price
M/L All Weather Cycling Jacket	£19.99
Softshell Cycling Jacket	£16.99
Bike And Sports Rucksack	£15.99
Premium Floor Pump	£14.99
M/L Casual Cycling Shorts	£12.99
M/L Cycling Bib Shorts	£12.99
Rechargeable Bike Light	£9.99
Adult/Childs Bike Helmet	£9.99
Bike Mat	£9.99
M/L Cycling Shorts	£7.99
M/L Cycling Jersey	£7.99
M/L Cycling Base Layer Top/Under Shorts	£4.99
M/L Casual Cycling Top/Vest	£4.99
Cycling Gloves	£3.99
Ergonomic Cycling Socks	£2.99
Sports & Cycling Glasses	£1.99

17
May

WAKE UP AND SMELL THE COFFEE - Aldi coffee pods awarded Which? Best Buy

Discount supermarket Aldi’s Ristretto Alcafe coffee pods have been awarded a ‘Best Buy’ by consumer champion, Which?.
Due to customer demand, the capsules are now available as a core product in store, as well as online (with free delivery as standard). Customers now have year-round access to the award-winning coffee.

With sales of coffee pods estimated at £182 million in 2016, up from £158 million in 2015¹, at home coffee machines are becoming increasingly popular. Although significantly cheaper for coffee lovers than a daily Starbucks (where your yearly bill for a daily flat white could reach £913²), a household drinking three cups of coffee a day can still rack up a bill of £340³a year when using Nespresso capsules.

Switching from Nespresso to Aldi’s Alcafe Coffee Pods (which are compatible with Nespresso machines), would see the cost drop to £197⁴ per year – a saving of £143. The pods come in Espresso, Lungo and Ristretto and are available for £1.79 with 10 servings per pack, and as a 3 Pack Bundle online for £5.37 – 42 per cent cheaper than market leader, Nespresso. Aldi’s Alcafe Coffee Pods are also available in Brazilian and Columbian.

With the Ristretto pods having just been awarded a Which? Best Buy, it’s clear that quality needn’t be compromised when it comes to getting great value.
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “We’re very proud of our products and to receive such high praise from such a highly regarded organisation as Which? is an honour.

“We pride ourselves on offering customers exceptional quality at everyday low prices and to beat industry leaders, as well as brands and other supermarket own-label products. Our coffee is evidence that you don’t have to pay premium prices to enjoy a barista-style indulgence.”
For more information on Aldi’s award-winning product range visit www.aldi.co.uk

	Aldi	Nespresso	Sainsbury’s	M&S
Coffee pods	Aldi’s Alcafe Coffee Pods, £1.79 per 10 pods	Nespresso coffee pods, £3.10 per 10 pods	Sainsbury’s Taste the Difference Intenso, £2.50 per 10 pods	M&S Single origin Colombian Coffee capsules £3.00 for 10 pods
Price per pod	0.18p	0.31p	0.25p	0.30p
SAVING		42%, £1.31	28%, £0.71	40%, £1.21

12
May

Make summer a moisturising breeze with Lacura spray on moisturiser

LACURA SPRAY ON MOISTURISER 40% CHEAPER THAN VASELINE EQUIVALENT
SUMMER FRIENDLY NON-GREASY FORMULA ABSORBS IN SECONDS
AVAILABLE IN STORE AND ONLINE AT ALDI FROM 18TH MAY

With summer fast approaching, it’s time to give your skin a hydration hit- and Lacura’s Spray On Moisturiser (£1.99) will do just that. Available in store and online from 18^th May, the product is perfect for fuss-free moisturisation, all you need to do is spray and go.

The three variants, including Aloe Vera, Cocoa and Pure Oat each leave skin feeling velvety soft and smooth. With a low maintenance application, the moisturiser can be used daily, leaving your whole body hydrated in a matter of minutes. It’s time to get your legs out!

-Ends-

LACURA SPRAY ON MOISTURISER
ALDI	VASELINE
Lacura Spray On Moisturiser 200ml £1.99	Vaseline Spray & Go Essential Moisture 190ml £3.29
% SAVED WHEN SHOPPING AT ALDI	SAVE 40% (£1.30)

*price for Vaseline taken from www.boots.com April 2017

11
May

**Flexible home working could save commuters £368* per year with the new Aldi home office range**

As commuting costs increase, flexible working from home on the rise
Aldi’s Home Office range saves shoppers up to 159% versus high street competitors
On sale in time for National Work from Home Day on 19^th May

With the average rail season ticket costing £2,492* per year and all companies now offering flexible working conditions, the number of people opting to work from home is on the rise.

Discount supermarket Aldi is tapping into this trend with its first home office range for under £130. Just by setting up a home office and working from home one day a week, a flexible working savvy commuter could save on average £368** per year. In addition to cheaper travel costs, the Aldi office furniture range also offers savings of 159% compared to high street competitors[1].

Recent figures from the Trade Union Congress (TUC) found that the number of people working from home is estimated to be at 1.5 million.[2] The study reveals that nearly a quarter of a million more Brits work from home than a decade ago, with more workers than ever opting for a more flexible life away from the office.

Launching on 30^th April, the new home office range from Aldi will be available just in time for National Work from Home Day on Friday 19^th May, providing those working from home with everything they need to set up their own office space. The range includes a Premium Designer Office Chair (£39.99) and a Premium Trestle Desk (£39.99) in a choice of two colours, with a Premium Office Bookcase (£49.99) to complete the look. There are also a variety of office accessories including a Cross Cut Paper Shredder (£26.99) and A4 Laminator (£13.99) to ensure workers have everything they need to complete a day’s work with ease at home.

Tony Baines, Managing Director for Corporate Buying at Aldi comments: “We understand that more people than ever before are opting for a more flexible working life. We want to accommodate this rising trend by launching our new home office range, which provides all the furniture needed for people to set up their own office space. The range provides high quality and great value office furniture and accessories which don’t compromise on style or design.”

Phil Flaxton, Chief Executive of not-for-profit organisation Work Wise UK, creators of National Work From Home Day says: “Workspaces at home are becoming increasingly common, owing to various factors. More people are looking to save time and money on commuting, and with high speed broadband now accessible in more areas, setting up a home office space has become easier than ever before.

“It is important that people set up a space which works for them, whether it’s in a spare bedroom or designated area in the living room, ensuring that they have all the equipment they need to focus and do their best work.”

Here’s how Aldi’s home office range stacks up to its competitors…

ALDI	JOHN LEWIS
Premium Trestle Desk £39.99	Luna Desk £129.00
Premium Office Designer Chair £39.99	Nova Office Chair £60.00
Premium Office Bookcase £49.99	The Basics Dexter Tall, Wide Bookcase £159.00
TOTAL £129.97	TOTAL £348.00
% SAVED WHEN SHOPPING AT ALDI	SAVE 159% (£218.03)

Aldi’s full home office range is available in stores on the 30^th April and available to pre-order online on the 23^rd April

Product Description	Price
Premium Office Bookcase White	£49.99
Premium Office Bookcase Oak	£49.99
Premium Designer Office Chair	£39.99
Premium Designer Office Chair	£39.99
Premium Trestle Desk Oak	£39.99
Premium Trestle Desk White	£39.99
Cross Cut Paper Shredder	£26.99
A4 Laminator	£13.99
Laminating Pouches	£2.49
Permanent Markers	£0.89

* BBC Investigation, Sept 16 - https://docs.google.com/spreadsheets/d/1mUb-HMoNw10tYmdhmoDotqenrF5Y3e5ItkbWNXYFL_E/edit#gid=0
** Average total saving is £498 before cost of Aldi office furniture deducted (using data from BBC investigation which equates to an average daily train fare of £10.38 based on a 5 day week)
[1] Price comparable to similar products from John Lewis (see below table)

[2] TUC Analysis of ONS Labour Force Survey 2016

11
May

Aldi whisky voted amongst the best in the world at the International Spirits Challenge

Six of Aldi’s own label whiskies scoop silver medals and beat rivals over three times the price
Whisky as popular as gin to drink at home[1]

(8 May 2017) Discount supermarket Aldi’s own label whiskies have been awarded SIX medals at the world renowned International Spirits Challenge (ISC), beating other brands costing over three times the price.

Aldi’s Highland Black 8 Year Old Whisky, priced at just £12.99, claimed a silver accolade, its sixth ISC medal to date. A rich blend of the finest grain and malt whiskies from Scotland, Aldi’s popular whisky pipped The Ardmore Traditional Peated to the post in the competition, which sells for £45.55[2]. The Glen Marnoch Highland Single Malt Scotch Whisky (£17.49) and Glen Marnoch Speyside Single Malt Scotch Whisky (£17.49) were also among the six Aldi products which bagged silver medals in this year’s competition.

Whisky has become a popular drink among Brits, with more than a fifth overall drinking whisky[3]. The tipple is on a par with gin in terms of popularity for home-drinkers, with 12% opting to drink whisky at home over other drinks.

The awards are the latest triumph for Aldi whiskies; in 2016 alone, Aldi’s own label whiskies scooped 22 accolades from prestigious awarding bodies. The discount supermarket has continued to impress industry experts this year, with award totals now sitting at 28 accolades over the past 12 months.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi comments: “The UK’s perception of whisky has changed a lot over the past years.

“Our core range Highland Black 8 Year Old Whisky has always been a firm favourite amongst shoppers, owing to its high quality and fantastic value. This is reflected in its success in the 2017 International Spirits Challenge, alongside five of our other own label whiskies. Being awarded these accolades proves that whisky lovers can enjoy great value drinks without compromising on quality.”

Miles Beale, Wine and Spirits Trade Association Chief Executive Officer, comments: “The spirit market in the UK is a very exciting time to be in just now. We are seeing consumers experiment with more and more spirits, especially with millennials. Whiskies fit into this category as a versatile and trendy product that also happens to be the base of the most popular cocktail in the world – the Old Fashioned.”

Earlier this year, Aldi’s own label Oliver Cromwell London Dry Gin (£9.97) achieved a silver award in the ISC Gin competition. The hotly anticipated ISC Brandy & Cognac and Rum categories will be announced in June, where Aldi hopes to gain some new additions to its trophy cabinet.

The full list of Aldi’s ISC award-winning whiskies is as follows:
·         Highland Black 8 Year Old Whisky (Silver)
·         Clarke’s Bourbon Whisky (Silver)
·         Glen Marnoch Highland Single Malt Scotch Whisky (Silver)
·         Glen Marnoch Speyside Single Malt Scotch Whisky (Silver)
·         Glen Marnoch Islay Single Malt Scotch Whisky (Silver)
·         Highland Earl Scotch Whisky (Silver)

[1] WSTA Annual Spirits Report 2016 – 12% of British adults opt to drink whisky at home, with 12% choosing to drink gin at home

[2] £45.55 Thewhiskyexchange.com, price sourced on 08/05/17

[3] WSTA Annual Spirits Report 2016 – 21% of British adults drink whisky

4
May

Have a banger this BBQ season with Aldi

Product Name	Price
Pizza Oven	£99.99
Electric Grill	£34.99
Garden Recliner	£22.99
Steak Cutlery	£24.99
Digital BBQ Thermometer	£12.99
Picnic Cooler Bag	£8.99
Instant Light Charcoal	£4.49
Rustic Outdoor Tableware	£3.99
Chip Baskets	£2.99
BBQ Cookbook	£2.99
Barbecue Briquettes	£2.89
Food Storage Boxes	£1.49
BBQ Tools And Brushes	£0.99
Firelighters	£0.79

4
May

Barre to Bar with Aldi’s new Shape Up for Summer and Athleisure ranges

Combining function with fashion, Aldi is offering fitness fans great value gear with the launch of its new Shape up for Summer and Athleisure ranges. Whether working out at the gym, in the park or even in front of the TV, getting fit has never been easier thanks to Aldi’s new range, available in store and online from 14^th May, while stocks last.

Athleisure – Available in stores and online from 14^th May
Take the athletic look from gym to street with on-trend colours and prints in a range of everyday workout wear from leggings to vest tops. Look good and feel great in this entire ladies athleisure outfit including a Ladies Athleisure Top, Ladies Jersey Trainers and Jersey Trousers, all for only £20.97.
Complete the look with Aldi’s Ladies Two Tone Bag (£14.99) in a choice of Bucket or Slouchy designs. With large side pockets to store your water bottle and used kit, a detachable shoulder strap and fixed shorter strap, it provides enough storage for all your workout essentials.
Aldi’s Specialbuys Shape Up For Summer and Athleisure ranges are available in store and online from 14^th May, but be quick, as with all Specialbuys, once it’s gone it’s gone!

Shape Up for Summer– available in stores and online from 14^th May

There’s nothing like a motivational playlist during a workout, and this Bluetooth Sports Headset (£9.99) is essential for seeing runners through to the finish line. With the ability to stream music wirelessly from Bluetooth enabled devices, the headset has a 10 metre operating range so users can listen to their favourite tunes without wires getting in the way. It’s also water resistant so there’s no need to worry if the weather takes a turn for the worse while out on a run.

Aldi has all the basics covered for those who’d prefer to sweat it out at home rather than the gym, including washable Fitness Mats (£6.99), anti-burst Gym Balls (£5.99) and even a Foam Roller (£6.99) - perfect for improving core strength and relieving those aching muscles after a tough summer training session. Choose between various Dumbbells (£4.99-£8.99), available in varying weights between 1kg and 5kg and Kettlebells (£5.99-£9.99), between 2kg and 8kg, to create the perfect resistance workout.

Stay hydrated in style with Aldi’s easy-to-carry Fruit Infuser Bottles (£3.49), featuring an internal piston to add a fruity flavour to every sip. Available in pink, blue, lime or berry.

SHAPE UP FOR SUMMER Product	Price
BLUETOOTH SPORTS HEADSET	£9.99
6KG/8KG KETTLE BELL	£9.99
3KG/5KG DUMBBELLS	£8.99
FITNESS MAT (MAY)	£6.99
FOAM ROLLER	£7.99
2KG/4KG KETTLE BELL	£5.99
GYM BALL	£5.99
1KG/2KG DUMBBELLS	£4.99
DAVINA MCCALL BOOK	£3.99
FRUIT INFUSER BOTTLE	£3.49

ATHLEISURE
DB:LADIES TWO TONE BAG	£14.99
LADIES JERSEY TRAINERS	£9.99
LADIES ATHLEISURE TROUSERS	£6.99
ATHLEISURE SPORTS BRA	£5.99
LADIES ATHLEISURE TOPS	£3.99
3 PACK ATHLEISURE SOCKS	£3.99
PM:GEL INSOLES	£2.49

4
May

Surviving stuffy car journeys with Aldi

Whether planning a family trip to the coast or a weekend away with friends, Aldi is helping the UK make the most of their break with the launch of the new Staycation range. On sale in stores and online from 11^th May and available to pre-order online from 4^th May, holidaymakers can find everything they need to keep the kids amused and kit out the car ahead of a long journey.

Capture the journey in high definition with this 1080p Dashboard Camera (£39.99), which sits neatly on the windscreen with a secure suction cap. With 3.5 megapixels and up to 4x digital zoom, the camera can give drivers peace of mind as it provides high quality footage, ideal for recording road collision evidence or even just capturing a scenic route.

Keep the kids entertained with Aldi’s 10” Portable DVD Player (£44.99). With a high-resolution digital display which swivels and folds flat, it’s perfect for little ones to enjoy their favourite TV shows and movies in the comfort of the backseat.

Transform their journey with this Virtual Reality Headset (£14.99), where they can take a wild rollercoaster ride or explore an alternate universe to pass the time. Compatible with iOS and Android phones, kids and teens will be entertained with an array of 3D movies, games and simulations.

Ensure the kids are safe and secure with this Child Booster Seat (£18.99), which inflates and packs away into a bag for an effective space saving solution. Ideal for busy families on the go and for any unexpected car journeys on holiday. Suitable for children aged 4-11 years old, 15-36kg in weight and up to 135cm in height.

Keep safety front of mind with this handy European Travel Kit (£18.99), which contains all the essentials for a long car journey, including a hi-vis jacket, beam deflectors, a travel first aid kit and LED wind up torch. Aldi’s Car Essentials (£3.99) will also make dead phone batteries a thing of the past, with a dual USB car charger to charge two devices at once.

Keep the car interior looking spick and span with this Handheld Vacuum Cleaner (£17.99). With nozzles for both wet and dry suction, it also has a washable filter and wall mount for added convenience. Perfect for last minute pre-holiday prep, the vacuum features a fast charging Li-Ion battery for a squeaky clean interior in a matter of moments.

Travel in style and give the car a glow with this Car Polisher (£16.99), featuring a water resistant buffing wheel and soft grip handle. Aldi’s Waterless Wash & Wax Box (£2.99) helps clean, polish and protect to give the car a mirror showroom finish in minutes, without the need for water.

Aldi’s Staycation range is available to pre-order online from 4^th May and to buy in stores nationwide & online from 11^thMay, but be quick because as with all Specialbuys, once it’s gone it’s gone.

Aldi’s Staycation range is in store 11^th May and available while stocks last

Product Name	Price
10" Portable DVD Player	£44.99
1080p Dashboard Camera	£39.99
Child Booster Seat	£18.99
Euro Travel Kit	£18.99
Handheld Vacuum Cleaner	£17.99
Car Polisher	£16.99
Virtual Reality Headset	£14.99
Solar Charger 12v	£13.99
Premium Car Mats	£9.99
Analogue Air Compressor	£9.99
Ratchet Tie Down Sets	£9.99
Bluetooth Car Speaker	£9.99
Luggage Space And Car Protection Cover	£4.99
Car Essentials	£3.99
Bungee Strap Set	£3.99
Car Socket Adaptor	£3.99
Car Organiser Assortment	£3.99
Waterless Wash & Wax Box	£2.99
Paw Patrol Books	£1.49

28
Apr

Aldi's the coolest this summer

Discount supermarket Aldi is welcoming summer with the introduction of Gianni’s Alcoholic Ice Popsicles* (£2.99, 4 pack), a premium adult-only ice popsicle that will add a touch of cool to any occasion.

Capturing the growing popularity of alcohol infused ice pops, which have become a must-have staple at weddings, festivals and swanky London bars, Aldi has taken popular classic cocktails and created two refreshing flavours: crisp and icy Gin & Tonic with a zing of lemon and sweet, as well as sparkling Peach Bellini.

Made with Prosecco from the Padova and Venice regions of Italy, Gianni’s Peach Bellini Ice Popsicles combine peach and prosecco to give you the perfect accompaniment during the bank holiday - rain or shine - and given the growing popularity for premium gin, Gianni’s Gin & Tonic Ice Popsicles will be sure to delight.

Aldi’s alcoholic popsicles are a new innovation which perfectly transforms these refreshing summery beverages into enjoyable frozen popsicles. The exciting new addition to Aldi’s summer seasonal range will be available in stores from 25th April, and at 85% cheaper than Fortnum & Mason’s icy offering**, customers won’t be frozen out of the treats!

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “We are proud to bring popular products and trends to our customers whilst staying committed to our low price promise.
“Although sunshine may not be guaranteed, our alcoholic popsicles are sure to be a hit with adults across the UK, whatever the weather!”

Aldi’s customers can get their hands on the frozen alcoholic treats in stores nationwide from 25^th April.

-ENDS-

*Gianni’s Alcoholic Ice Popsicles are suitable for customers aged 18 years and older.
**Fortnum & Mason Ice Popsicles - £50, 10 pack.
https://www.fortnumandmason.com/t/categories/wine-and-spirits/wines/champagne-and-sparkling/champagne-pops

27
Apr

Great steak is pretty rare, get a moove on to Aldi for the best offers

British Beef Week from 23^rd April to 1st May.

For customers looking to enjoy a British beef delight, Aldi has plenty to offer and recommends a number of its Specially Selected products for a luxuriously tantalising treat.

Specially Selected Dry Aged Rump Steak (£3.89) will create a robust and meaty sandwich and tastes even better griddled or fried. For a lean and tender meat, with just a bit of fat, try the Specially Selected Dry Aged Sirloin Steak (£4.75) or if you’re craving a rich juicy and truly beefy flavour choose the Specially Selected Dry Aged Ribeye Steak (£4.75). For a truly tender meat give the Specially Selected Dry Aged Fillet Steak (£5.49) a go.

Aldi also offers Specially Selected Angus Diced Beef (£3.29) perfect for a quick stir-fry or Specially Selected British Angus Beef Mince (£3.19) for fun and tasty burrito making! Perfect for the upcoming summer season try the Specially Selected Angus Gourmet Burger (£2.19), guaranteed to make your mouth water.

With so much to choose from at Aldi, customers can bring home the cattle. From steak and mince to diced beef and burgers, customers can enjoy succulent home reared, fresh beef throughout this beefy week and beyond!

For some delicious beefy meal inspiration why not try some of these tasty recipes from Aldi:
https://www.aldi.co.uk/beef-and-pepper-stir-fry/p/000000007532100
https://www.aldi.co.uk/beef,-swede-and-mushroom-pie/p/000000021105300
https://www.aldi.co.uk/beef-casserole/p/000000021105400
https://www.aldi.co.uk/beef-fajitas/p/000000021104900
https://www.aldi.co.uk/beef-stroganoff-with-braised-rice/p/000000021105500

-ENDS-

For reference:
Specially Selected Dry Aged Rump Steak – £3.89, 227g
This is a core product available in Aldi stores nationwide.

Specially Selected Dry Aged Sirloin Steak – £4.75, 227g
This is a core product available in Aldi stores nationwide.

Specially Selected Dry Aged Ribeye Steak – £4.75, 227g
This is a core product available in Aldi stores nationwide.

Specially Selected Dry Aged Fillet Steak – £5.49, 170g
This is a core product available in Aldi stores nationwide.

Specially Selected Angus Diced Beef – £3.29, 400g
This is a core product available in Aldi stores nationwide.

Specially Selected British Angus Beef Mince – £3.19, 500g
This is a core product available in Aldi stores nationwide.

Specially Selected Angus Gourmet Burger – £2.19, 340g
This is a core product available in Aldi stores nationwide.

Ashfield Farm 5% Fat Beef Mince – £1.79, 250g
This is a core product available in Aldi stores nationwide.

Ashfield Farm Diced Beef – £2.75, 400g
This is a core product available in Aldi stores nationwide.

Ashfield Farm Rump Steak with Butter – £2.99, 227g
This is a core product available in Aldi stores nationwide.

Ashfield Farm Sirloin Steak – £3.09, 227g
This is a core product available in Aldi stores nationwide.

Ashfield Farm Ribeye Steak – £3.09, 227g
This is a core product available in Aldi stores nationwide.

11
Apr

Four fiery Sicilian wines for spring

Aldi is adding four new delicious Sicilian wines to its range this spring. Named “The Fire Tree” after the trees surrounding Mount Etna which often catch fire during an eruption, the range is made up of two rich reds and two crisp whites for a true taste of Sicily.

Red

The Fire Tree Sicilian Riserva 2013, £7.99
Available now in stores and online at www.aldi.co.uk
This decadent red’s distinct flavours of red fruit and chocolate have been made all the more intense after long ageing in large oak barrels. With hints of liquorice, this wine is perfect with roast chicken or cheese. Aldi is the first in the UK to have a Riserva from Sicily.

The Fire Tree Sicilian Nero D’Avola Appassimento 2016, £4.99
Available now in stores and online at www.aldi.co.uk
For those looking for an intense fruity fix, this red is the perfect choice. With deep plum and cherry flavours, along with notes of contrasting pepper spice, the wine has a smooth and succulent finish. Pair with a cheeseboard and enjoy with good friends.

White

The Fire Tree Sicilian Vermentino 2016, £4.99
Available now in stores and online at www.aldi.co.uk
This vibrant vermentino has a floral nose and delicate citrus fruit flavours. Pleasantly fresh and crisp on the palate, it is ideal served alongside fresh seafood for a real taste of Sicily.

The Fire Tree Sicilian Pinot Grigio Sauvignon Blanc 2016, £4.69
Available now in stores and online at www.aldi.co.uk
This well balanced blend of pinot grigio and sauvignon blanc is perfect paired with a Mediterranean salad to welcome in the spring weather. With a lively acidity, it has fresh fruity flavours and delicious hints of gooseberry.

11
Apr

Aldi set to get shoppers rediscovering French wines with a brand new modernised range

With French wine sales decreasing by nearly 25 per cent over the last five years in the UK[1], Aldi, IWSC Innovator Of The Year 2016, has launched a new ‘French Discoveries’ collection in a bid to reinvigorate the French wine market and appeal to a new generation of wine drinkers. The French Discoveries range is formed of 11 wines including the Pardon My French range, The Forgotten One range and the Jean Claude Mas range, and is priced between £4.99 and £6.99, available online and in store now.

French wine is often perceived as expensive and intimidating with complicated labelling and dusty looking chateau labels. This can be off-putting for shoppers in a market that is full of innovation and simplified labelling, particularly within the New World sector. With France still one of the world’s leading wine producers, this latest venture from Aldi is set to turn traditional perceptions of French wines on its head, making it easier for shoppers to enjoy and understand great quality French wines, without the hefty price tag.

The Pardon My French range is an assortment of easy drinking wines, priced at £4.99 each. With the strapline ‘French can be fun,’ each bottle has a tongue in cheek name; Gastronomy (Cotes de Gascogne), Want-to (Ventoux), Men Are From Mars (Minervois) and Fit You (Fitou). The quirky red, white and blue labelling is designed to especially appeal to those who’d usually pick up a New World wine rather than a bottle from France.

With two wines costing £6.99 each, The Forgotten One range heroes the lesser known French appellation of Haut Poitou in the southernmost part of the Loire valley and Cahors tucked away to the East of Bordeaux. Encouraging shoppers to move away from well-known wines like Sancerre, Chablis or Châteauneuf-du-Pape to explore different regions, The Forgotten One Cahors Malbec is a powerful, black fruited red wine made from the Malbec grape and The Forgotten One Haut Poitou Sauvignon Blanc is a crisp, fresh white made from Sauvignon Blanc.

To complete the collection, Aldi’s long-term supplier and renowned winemaker Jean Claude Mas has worked alongside the supermarket’s buying team to create a classy own branded supermarket range. Hailing from Languedoc, a traditional province which has been producing wine for more than 2,000 years, the range consists of a French Classic Grenache Noir (£6.29), French Estate Pinot Noir (£6.99), French Estate Malbec (£6.99) and two organic wines, the French Classic Organic Vin Blanc 2016, £5.99 and French Estate Organic Sud de France 2016 (£6.99).

Tony Baines, Joint Managing Director of Corporate Buying, Aldi comments: “There’s no doubt that France produces some of the best wines in the world so we have worked with our suppliers to develop a new, uncomplicated, exciting and accessible range to allow as many people as possible to discover what our wine making neighbour has to offer.

“We pride ourselves on providing shoppers with great quality products at everyday low prices and we really believe these wines have a certain ‘je ne sais quoi.”

The ‘French Discoveries’ range is available now in stores and online at aldi.co.uk. Aldi was named 2017 Multiple Wine Retailer of the Year at the Drinks Retailing Awards in February.

[1] Wine and Spirits Trade Association. Volume decrease of 23% over the last five years (Q1 2012-Q1 2017) in off trade

7
Apr

Go egg-ceptionally fair this Easter with Aldi's ethically sourced, single origin egg

For that special treat that keeps on giving, discount supermarket Aldi has launched the Moser Roth Single Origin Chocolate Easter Egg, available in Peruvian Dark Chocolate or Ghanaian Milk Chocolate.

The stunning eggs, featuring striking zebra and giraffe print decoration created using cocoa butter, are made with ethically sourced, single origin cocoa from renowned Fairtrade producers, and are available in stores now for just £4.99.

Customers can choose between the velvety smooth Ghananian milk chocolate with its creamy, delicate fruity notes or rich, intense dark chocolate from Peru, made with Criollo and Trinitario beans – choices that chocolate aficionados will be delighted by.

For every Fairtrade egg bought at Aldi, farmers directly benefit from Fairtrade Premium investments to improve their farms and communities.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “At Aldi we’re delighted to be able to offer our customers a wide range of premium quality products, such as the Moser Roth Single Origin Easter Egg, at prices that everyone benefits from.”

Beans from Ghana are ranked number one in the world and unsurprisingly cocoa production plays a major role in its economy. By sourcing its ingredients from Ghana, Aldi is able to assist farmers with agricultural tools, training and education, whilst offering its customers premium tasting products.

Euan Venters, Commercial Director, The Fairtrade Foundation, said: “We’re delighted that Aldi has added another Fairtrade product to its selection just in time for Easter. In the UK we are a nation of chocolate lovers and demand for the sweet stuff continues to grow but sadly the majority of farmers around the world do not earn enough, many farmers in West Africa live on just 40p per day. That’s why commitments like Aldi’s to offer consumers more Fairtrade cocoa treats make a huge difference to cocoa-growing communities. Aldi’s new Moser Roth Single Origin Chocolate Easter Egg not only tastes delicious but also helps to invest in the futures of Fairtrade cocoa farmers and their families.”

Aldi has a selection of affordable Fairtrade products in store all year round and is proud to be able to add Fairtrade Easter Eggs to offer a guilt free gift without breaking the bank.

-ENDS-

Notes to editor
Moser Roth Luxury Peruvian Dark Chocolate Easter Egg – £4.99, 185g (73934)
64%
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Luxury Ghanaian Milk Chocolate Easter Egg – £4.99, 185g (73934)
This is a seasonal item available in stores from 19^th February 2017.

*http://www.fairtrade.org.uk/en/farmers-and-workers/cocoa
**http://www.fairtrade.org.uk/en/media-centre/blog/2016/october/10-facts-about-fairtrade-chocolate-to-remember-this-chocolate-week

7
Apr

Lamb and chocolate? It's mint to be!

ALDI CREATES UNIQUE DARK CHOCOLATE & MINT SAUCE TO GO WITH ROAST LAMB THIS EASTER
CHEF IAN HASTE COLLABORATES WITH DISCOUNT SUPERMARKET TO PRODUCE ORIGINAL RECIPE
SWEET AND SAVOURY RECIPE COMBINATION IS GROWING IN POPULARITY

With growing interest in the chocolate savoury trend, discount supermarket Aldi has teamed up with chef Ian Haste to create an innovative new recipe that is sure to excite both adults and children alike this Easter. A decadent dark chocolate sauce with a hint of mint makes for the surprisingly perfect accompaniment to a traditional Easter lamb roast.

Using chocolate to add a depth of flavour to savoury dishes is a trend that continues to rise and Aldi’s creation will give customers an interesting twist on the much loved mint sauce and roast lamb combination. Families can also make use of leftover Easter eggs to make the delectable sauce from the comfort of their own home.

Chef Ian Haste is a regular contributor to Jamie Oliver’s FoodTube channel and the exciting recipe for Aldi’s Taste Kitchen is the result of a collaboration between Ian and Aldi (visit it here: https://www.youtube.com/channel/UC8K4J7qS6HX_62sRc3KnYtQ).

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “We are excited to offer our customers this interesting new recipe in time for Easter. The dark chocolate and mint sauce recipe is a surprisingly perfect match and we can’t wait for our customers to try it with family and friends”.

YouTube chef, Ian Haste, comments: “Whilst chocolate may be considered as solely a sweet ingredient, when combined with a savoury meal such as British Lamb, it can create an enriching and flavoursome experience which we’re excited to make accessible to everyone.”

See below for the full recipe from Aldi:

Recipe - Dark Chocolate and Mint sauce

Ingredients

50g Greenvale Butter
1 x Ashfield Farm Whole Leg of Fresh British Lamb (to produce the dirty pan to deglaze)
1 x Large bunch of A Hint of…Mint
300ml Quixo Chicken Stock Pots
1 x Glass Exquisite Argentinian Malbec (https://www.aldi.co.uk/exquisite-argentinian-malbec/p/053820004800400)
8 x Large pinch Stonemill sea salt
70g (70%) Choceur Dark Chocolate

Method
·         Add the meat to a hot pan to add colour, add the butter and baste the meat until the pan has a glazed flavour and colour
·         Take out the meat and add the red wine to the pan along with a good pinch of salt and chocolate
·         Drop the heat and let the chocolate melt, add the 300g chicken stock and turn the heat up until the sauce starts to bubble and reduce
·         Once the sauce starts to thicken, add the finely chopped mint and stir
·         Let the sauce reduce by around half or until the sauce looks thick and glossy
·         Serve drizzled over the cooked (medium) lamb

Lamb:
Chocolate is a key element of Easter and its part in this original sauce recipe compliments the savoury flavours of the lamb. When paired with Aldi’s Whole Leg of Fresh British Lamb (2.1-2.8kg) or Specially Selected Easy Carve Stuffed Lamb Leg (1.2-2kg), the dark chocolate mint sauce enriches the taste of the meat, creating a mouth-watering aroma.

Whole Leg of Fresh British Lamb – See great price instore, 2.1-2.8kg
This is a Specialbuy product available in stores from 10th April 2017, whilst stocks last.

Specially Selected Easy Carve Stuffed Lamb Leg - See great price instore, 1.2-2kg
This is a Specialbuy product available in stores from 10th April 2017, whilst stocks last.

Chocolate:
If you’ve already enjoyed Aldi’s scrumptious chocolate range and have some left over, why not use Delectable Duo Eggs (£4.99, 200g) and Luxury Peruvian Single Origin Easter Eggs (£4.99, 185g), as the key ingredient for the delicious sauce recipe?

Moser Roth Delectable Duo Sharing Egg – £4.99, 200g
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Luxury Peruvian Dark Chocolate Easter Egg – £4.99, 185g
This is a seasonal item available in stores from 19^th February 2017.

Visit the website here for further information on Aldi’s Easter range: www.aldi.co.uk

7
Apr

Posh cross buns for Easter at Aldi

Posh cross what? This Easter, discount supermarket Aldi has upped the ante with an innovative twist on a traditional family favourite; introducing Specially Selected Brioche Hot Cross Buns. Dubbed ‘The Posh Cross Bun’, these delicious buns will grace the shelves of Aldi from 6^th April and will be available for just 99p!

They may look like regular hot cross buns on the outside, but on tasting these indulgently sweet and rich brioche buns are packed full of juicy sultanas, raisins and currants that add to the moreish taste that makes you want to reach for a second, third… (and fourth).

With enthusiastic Brits devouring over 105 million brioche products in 2016*, the love affair with the sweet French bread is growing and Aldi is leading the charge selling up to 16 times more Brioche than the likes of Waitrose and Marks & Spencer**.

With growing popularity, Aldi’s brioche range accounted for over 37%** of sweet bread UK sales in 2016.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “The British public are seeking finer quality, luxury foods and we are responding to this by continually looking at our ranges and introducing new and innovative products, like the Specially Selected Brioche Hot Cross Buns, to appeal to customers.”

Aldi’s Specially Selected Brioche Hot Cross Buns are boldly indulgent. Give your traditional brunch a succulent twist by layering Specially Selected Smoked Salmon on top of a toasted Specially Selected Brioche Hot Cross Bun and finish with a perfectly poached egg for a luxurious take on Eggs Royale.

The discount supermarket is keen to make Easter 2017 egg-stra indulgent with a range of delicious products to suit every menu. From the Specially Selected Exquisite Easter Egg (£7.99, 300g) to Specially Selected Stuffed Lamb Carvery Leg Joint (See great price in store, 1.2-2kg) and Specially Selected Gourmet Salami (£2.49, 250g)

-Ends-

*Sales data taken from Kantar Worldpanel – Performance Summary, BB – Brioche 31.01.17
**Sales data taken from Kantar Worldpanel – Performance Summary, GB – Brioche. 31.01.17

Notes to editors:

The discount supermarket has become the go to destination for brioche products, from Specially Selected Brioche Buns to the award winning* **Specially Selected Christmas Tree Brioche, Aldi’s products accounted for over 35%** of the overall sweet bread UK sales in 2016.

***Specially Selected Christmas Tree Brioche was named a winner at the British Baker Stars awards.

7
Apr

Enjoy Bank Holiday Brunching with Aldi

With everything from waffle makers and brunch pans to coffee machines and juicers, Aldi’s Brunch and Coffee Week range has something for everyone looking to make the most of the May bank holiday weekend – available online from 27^th April and in stores from 30^th April.

Aldi’s Slow Juicer (£49.99) extracts more nutrients from fruit than traditional juicers, perfect for those looking for a healthy start to the day. Available in silver and champagne colour options, this fabulous kitchen accessory is also easy and quiet to use, so it won’t disturb anyone else’s bank holiday lie in.

Coffee lovers will enjoy waking up to Aldi’s smart and sleek Filter Coffee Machine (£24.99). It makes up to 15 cups of coffee per session, which makes it perfect for entertaining, and includes a keep warm function, detachable jar with a non-drip pour spout and a reusable filter.

Shoppers can keep bread fresh in Aldi’s simple yet elegant Bread Bin (£14.99) - with the lid converting into a wooden chopping board, there is certainly more than meets the eye with this Specialbuy. What’s more, with a range of matching designs, these Tea/Coffee/Sugar Canisters (£8.99) are great for creating a complete look.

Boasting a butter knife, tomato knife, cake slice and cheese plane, Aldi’s smartly designed Essential Kitchen Knives (£14.99) provide an option for all culinary eventualities.

Aldi’s range of speciality cookware is sure to take the fuss out of preparing a delicious brunch this May bank holiday. These Specialty Brunch Pans (£7.99) can make anything from savoury eggs to sweet waffles, whilst the Brunch Pans (£4.99) are great for whipping up tasty omelettes to kick start the long weekend.

Whether it’s crunchy granola or fruity yoghurt on the move, these Brunch Serving Jars (£2.99) are ideal for creating delicious dishes in style, whilst Aldi’s Serving Mug (£2.99) offers an inventive way to serve up a whole range of tasty treats from porridge and soups to cakes and desserts.

Aldi’s Brunch and Coffee range is available online from 27^th April and in stores from 30^th April., but be quick because as with all Specialbuys, once it’s gone it’s gone.

Aldi’s Brunch Week range is online from 27^th April and in store from 30^th April and available while stocks last

Product Name	Price
SLOW JUICER	£49.99
FILTER COFFEE MACHINE	£24.99
PREMIUM ESSENTIAL KNIVES	£14.99
BREAD BIN	£14.99
TEA/COFFEE/SUGAR CANISTERS	£8.99
SPECIALITY BRUNCH PANS	£7.99
BRUNCH PANS	£4.99
STORAGE JARS	£4.99
BRUNCH SERVING JARS	£2.99
PORRIDGE/SOUP/CAKE MUG	£2.99

7
Apr

Wines that don't cost the earth

Discount Supermarket Aldi to Launch its First Collection of Eco-Friendly Wines

Discount supermarket Aldi is set to launch an eight strong collection of ‘green,’ ecologically aware wines next month as it taps into the growing trend for conscious consumerism.

Each of the wines in the innovative new collection eschews usual production methods and boasts organic, carbon neutral or ‘no added sulphur’ credentials.’ Aldi anticipates that the wines will appeal to the ‘wholefoods generation’; millennial shoppers who are increasingly concerned with the environmental impact of the produce that they are buying and consuming. The eight wines will go on sale exclusively at the supermarket on 4^th April, each priced at under £8.

With demand for organic food and drink increasing for a fifth consecutive year during 2016[1] , Aldi has responded to this trend with four certified organic wines; a sparkling (Organic Prosecco DOC 2016, £7.99), two French whites from renowned wine maker Jean Claude Mas (Jean Claude Mas Classic Organic Vin Blanc 2016, £5.99 and Jean Claude Mas Estate Organic Sud de France 2016, £6.99), along with an organic version of one of the store’s bestselling red wines, the Toro Loco Organic 2015, £4.99, a blend of Bobal, Tempranillo and Cabernet Sauvignon grapes.

A pair of 100% certified carbon neutral wines from Wakefield, the family vineyard behind Aldi’s multi-award winning Exquisite Collection Clare Valley Riesling will also appeal to eco-conscious shoppers. The 80 Acres Carbon Neutral Shiraz Viognier 2015, £6.99, and the 80 Acres Carbon Neutral Cabernet Shiraz Merlot 2015, £6.99, are produced in a way that eliminates or offsets any negative impact on the environment from every stage, from grape all the way through to delivery of the bottled wines to Aldi’s UK warehouse.

Two natural ‘no sulphur added’ red wines will complete the ‘green’ collection. The Origin Pure No Sulphur Added Cabernet Sauvignon 2015, £5.49 and Earth’s Essence No Sulphur Added Shiraz 2016, £6.99, embrace natural farming techniques and are made without preservative sulphur dioxide. The Earth’s Essence No Sulphur Added Shiraz 2016 is naturally preserved using wood from the rooibos and honeybush plants, resulting in a fruity sweetness, elements of spice and a well-rounded finish.

Tony Baines, Joint Managing Director of Corporate Buying, Aldi comments: “We know that our shoppers are increasingly interested in the provenance of their food and drink. With this in mind, our wine buying team has worked alongside our world-class suppliers to curate a collection of wines which answer our shoppers various ‘green’ demands.

“Our collection of organic, carbon neutral and no sulphur wines are bursting with personality and we’re delighted to prove that high quality, eco-friendly products needn’t be a luxury, accompanied by a high price tag.”

Aldi’s ‘green’ wines will go on sale from 4^th April. Organic and carbon neutral wines will be available online at aldi.co.uk and instore; the sulphite free wines will be in store only.

[1] The Soil Association 2017 Organic Market Report

7
Apr

Spruce up your outdoor space this spring with Aldi’s Garden Maintenance Range

As temperatures start to creep up, nothing marks the start of spring like getting outside and giving your garden a make-over. Featuring everyday essentials from lawn mowers to gardening gloves, Aldi has everything covered this April, with the Garden Maintenance range available in stores nationwide on Easter Monday (17^th April).

With entertaining on the agenda, hosts will want to keep their gardens in tip top condition. Give patios, decking, cars and caravans a proper spring clean with this powerful 2.2KW Pressure Washer (£79.99). With a rotating spray gun and built-in detergent tank, keeping outdoor spaces fresh and clean couldn't be easier.

The range even includes an HD Camera CCTV Kit (£169.99) featuring two bullet and two dome cameras. Safety conscious customers can view remotely from a compatible smartphone or tablet - plus the cameras boast a night vision range of 15m.

There will be no more tripping on wires or setting up extension cables with Aldi’s cordless garden tools which couldn’t be easier to use. Keep your lawn neat and tidy all summer long with this 18v Li-Ion Grass Trimmer (£39.99) which features a pivot head, adjustable soft-grip handle and edging function. For enviable hedges pruned to perfection, Aldi is offering the 18v Li-Ion Pole Hedge Trimmer (£64.99) – ideal for reaching tough spots up to 2.2m high. For easier to reach spots, Aldi is also offering an 18v Li-Ion Hedge Trimmer (£39.99).

This Essential Hover Mower (£29.99) makes light work of mowing the lawn with a 28cm cutting width, two cutting heights, six spare blades included and a 10m cable – perfect for small to medium gardens.

Aldi’s Garden Bags (£3.99) are essential for transporting gardening waste and are available in a choice of an 85 litres, 272 litres or a two pack 120 litre easy pop-up design. For more ambitious gardening jobs, there’s the robust, galvanised steel frame Wheelbarrow (£39.99) which features a puncture-proof Duraball wheel and 90 litre capacity.

Kids can get in on the action too thanks to Aldi’s Children’s Gardening Set (£5.99) and Children’s Flower Growing Kit (£4.99) which encourage budding gardeners to learn more about the environment and nature.

Aldi’s Specialbuys Garden Maintenance range is available from 17^th April, but be quick, as with all Specialbuys, once it’s gone it’s gone!

Product	Price
4 HD CAMERA CCTV KIT	£169.99
2.2KW PRESSURE WASHER	£79.99
LI-ION POLE HEDGE TRIMMER	£64.99
WHEELBARROW	£39.99
18V LI-ION HEDGE TRIMMER	£39.99
LI-ION GRASS TRIMMER	£39.99
ESSENTIAL HOVER MOWER	£29.99
HIGH PRESSURE PIPE CLEANER	£16.99
PATIO & WALL CLEANER	£14.99
PATH AND BORDER EDGING	£9.99
TELESCOPIC TREE LOPPER	£9.99
OAKWOOD BARREL STYLE PLANTER	£8.99
ARTIFICIAL GRASS CARPET	£6.99
FRAMED FIXED TRELLIS	£6.99
CHILDREN'S GARDENING SET	£5.99
CHILDREN'S FLOWER GROWING KIT	£4.99
GARDEN CLOGS	£4.99
GARDEN BAG	£3.99
RATCHET PRUNER	£3.99
WEED CONTROL FABRIC	£3.99
JEYES FLUID	£2.99
JOHNSONS QUICK FIX/ TUFF GRASS	£2.99
LADIES & MENS GARDENING GLOVES	£2.99
SLUG KILLER, 1KG	£2.49
PATIO/GARDEN WEEDKILLER	£1.99
SHAKE & RAKE	£1.49

30
Mar

Eco-aware wines for under £8

This April, Aldi is launching an exclusive collection of ‘green’ wines. The eight strong range comprising of four organic, two carbon neutral and two ‘no added sulphur’ bottles means that shoppers can try great tasting, ecologically aware wines all at pocket-friendly prices.

ORGANIC WINES
Sales of organic food and drink have increased for a fifth consecutive year in the UK during 2016[1] and in response to demand, Aldi has launched four certified organic wines for its shoppers to enjoy.

Organic Prosecco DOC 2016, £7.99
Available from 4 April in stores nationwide and online at www.aldi.co.uk
Go organic with your prosecco choice this Easter with this fresh and elegant fizz from Aldi, which is made using organic cane sugar. Complex and fruity with notes of pear, green apple and honey notes, this is an ideal tipple to enjoy with friends.
Suitable for vegetarians and vegans

Jean Claude Mas Estate Organic Sud De France 2016, £6.99
Available from 4 April in stores nationwide and online at www.aldi.co.uk
A vivid white wine crafted by renowned winemaker Jean Claude Mas especially for Aldi. With a rich and fruity taste, it has citrus and white flower notes, sure to take you to a tropical paradise.
Suitable for vegetarians and vegans

Jean Claude Mas Classic Organic Vin Blanc 2016, £5.99
Available from 4 April in stores nationwide and online at www.aldi.co.uk
Bursting with fruity flavours and aromas of pineapple and lychee, this wine is smooth and refreshing. Ideal to enjoy alongside your favourite seafood dish.
Suitable for vegetarians and vegans

Toro Loco Organic 2015, £4.99
Available from 4 April in stores nationwide and online at www.aldi.co.uk
Aldi’s iconic ‘crazy bull’ wine has had an organic makeover. Fresh and juicy, it’s the perfect partner to pasta and burger dishes.
Suitable for vegetarians and vegans

CARBON NEUTRAL WINES
Aldi has launched a pair of 100% carbon neutral wines, produced in a way that eliminates any negative impact on the environment during every stage of the winemaking process. They have been produced by Wakefield, the family vineyard in Australia behind Aldi’s multi-award winning Exquisite Collection Clare Valley Riesling.

80 Acres Carbon Neutral Shiraz Viognier 2015, £6.99
Available from 4 April in stores nationwide and online at www.aldi.co.uk (limited availability)
This delicious red has plum and blackberry flavours, coupled dark chocolate notes and a lusty finish that will keep drinkers satisfied for longer.
Suitable for vegetarians

80 Acres Carbon Neutral Cabernet Shiraz Merlot 2015, £6.99
Available from 4 April in stores nationwide and online at www.aldi.co.uk (limited availability)
This luscious shiraz merlot is made from three classic red grapes: cabernet, shiraz and merlot. With an underlying hint of dark chocolate and blackcurrant aromas, this wines velvety finish makes it an indulgent pairing to red meats.
Suitable for vegetarians

‘NO SULPHUR ADDED’ WINES
Embracing natural farming techniques, these wines are made without preservatives or sulphites.

Origin Pure No Sulphur Added Cabernet Sauvignon 2015, £5.49
Available from 4 April in selected stores
Hailing from the Western Cape, South Africa, this deeply coloured and vibrant cabernet sauvignon has rich vanilla oak and dark plum flavours. Made with no sulphites, this luxurious tipple delivers soft tannins and is best enjoyed during a night in with friends.
Suitable for vegetarians and vegans

Earth’s Essence No Sulphur Added Shiraz, £6.99
Available from 4 April in selected stores
This special shiraz is naturally preserved using wood from the rooibos and honeybush plants, resulting in a pleasant sweetness. The aromas of blackcurrant, forest floor and spice make it an intense but satisfying pairing for a hearty beef stew.

-Ends-

[1] The Soil Association 2017 Organic Market Report

30
Mar

Pardon your french with the new french wine range from Aldi

Say ‘bonjour’ to the new ‘French Discoveries’ collection at Aldi, French tipples which promise to tickle taste buds without breaking the bank. Including wines hailing from the lesser known French wine regions and well known classics, this collection will broaden your horizons and make you fall in love with French wines all over again.

White Wine

Pardon My French Côtes De Gascogne, ‘Gastronomy’, 2016, £4.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

Delivering the typical tropical scents of Colombard and Gros Manseng grapes, this wine offers aromas of peach and lemon. Elegant yet exotic, this French classic promises a memorable finish and is ideal as a pre-dinner appetiser.

The Forgotten One Haut Poitou 2016, £6.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

The Sauvignon Blanc grapes used to make this wine are harvested once they reach full aromatic maturity, which results in a delicate yellow colour and fresh lemon flavours. This Haut Poitou will remind you of more traditional French sauvignons with its bright, tingling fruit flavours. Best paired with seafood or goats cheese for a spring treat.

Red Wine

Pardon My French Ventoux 2016, ‘Want-To’, £4.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

Hailing from Mount Ventoux in Provence, this wine is lighter in style due to the altitude. Its deep purple colour and imbued harmony of ripe red and black fruits, as well as a twist of liquorice and soft spices makes this is a drink that’s full of personality.

Pardon My French Minervois 2015, ‘Men are from Mars’, £4.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

This wine evokes intense aromas of black fruits, tapenade and soft spices. This wine is deep ruby in colour and delivers a delicious and elegant mix of fruity aromas. Sophisticated structure with silky tannins, it is a perfect partner for dinner with friends or as a gift for someone special.

Pardon My French Fitou, ‘Fit You’, 2015, £4.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

The Fitou’s full body, deep ruby red colour and notes of fresh red berries create an unforgettable full bodied taste. Round and crisp, this wine is the ideal addition to a party or dinner celebration and is best paired with rustic stews and strong cheeses.

Jean Claude Mas Classic Grenache Noir 2016, £6.29
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

Hailing from the rolling hills of the Hérault Valley, this wine has a fabulous tobacco kick and boasts a long, distinctive finish. A beautiful accompaniment for red meat, pasta or soft cheese, this Grenache Noir is a must buy.

Jean Claude Mas Estate Pinot Noir 2016, £6.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

This lovely French specialty is a gorgeous bright garnet in colour. With a combination of strawberry, cherry and red berries that is sweetened with vanilla. This wine has a class that everybody can appreciate.

The Forgotten One Cahors Malbec 2014, £6.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

Originating from the tucked away town of Parnac, The Forgotten One Cahors Malbec boasts subtle woody notes, whilst also revealing hints of pepper. Remembered for its earthy flavours and notes of black fruits, mulberries and violets this wine leaves a lingering finish, making it a delightful partner to beef dishes.

Jean Claude Mas Estate Malbec 2016, £6.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

This wine comes from limestone and gravel vineyards only 200km from the birthplace of Malbec. With flowery notes of violet, fruity aromas of blackberry, along with spicy vanilla flavours, this is the perfect partner for grilled red meat and soft cheese.

Lot 22 Terrasses Du Larzac 2015, £9.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

Created by Jean-Claude Mas this wines grapes are harvested by hand from 40 year old vines. With a combination of bramble fruit, liquorice and dark plum flavours, this wine has a very long lasting finish and is one to remember. Try it with Blue Stilton (£1.45) from Aldi.

Lot 23 Minervois La Livinière 2015, £9.99
Available from 4^th April in stores nationwide and online at www.aldi.co.uk

This exceptional blend hails from the medieval town of Minervois and is full of intense and concentrated fruity flavours. Delivering intense black cherry and olive tapenade aromas, you will not disappoint the table when serving with a Sunday roast.

30
Mar

Easter Treats For Kids at Aldi this Spring

From sticker books and kites to activity kits and board games, Aldi’s Easter Kid’s Play and Easter Gifting ranges have something to keep all kids entertained this bank holiday – available in store and online from 6^th April.

Suitable for both indoor and outdoor use, Aldi’s Portable Basketball Set (£34.99) is a great gift for athletic kids and is sure to offer hours of entertainment during the Easter break. What’s more, kids on the move will love Aldi’s Skateboard (£9.99) which comes in a variety of colours and is perfect for beginners or young riders.

This super comfy Kid’s Deluxe Air Bed with Pump (£19.99) couldn’t be easier to inflate, and is perfect for letting the little ones enjoy giggly sleepovers over the Easter Holiday.

Mums and dads can let the kids fly high this spring with these colourful 3D Kites (£4.99) and fun Zinc Gliders (£6.99), which come in a variety of different designs.

Little ones can unleash their inner designer with these Fairy Friends Craft Sets (£5.99). With a choice of Fairy Beads, a Fairy Dressing Up Set or Glitter Domes, children can dream up their very own creation whilst exploring different colours and textures.

Thrill seeking youngsters need look no further than Aldi’s Rescue Set (£4.99) this Easter. Available in either police, fire or sea, this set will take them on an adventure that’s truly heroic and brave. As a policeman or a fireman, through water or air, kids can save the day with these exciting vehicles.

Aldi’s Super Sticker Book (£1.99) is a fabulous treat for kids who love collecting. Whether it’s Camilla the Cupcake Fairy or the Ultimate Pirate, these colourful characters will ignite children’s imaginations and get them counting more than just Easter eggs.

With magical Make Your Own Easter Hat and Accessories Kit options, Aldi’s Easter Activity Kits (£0.89) allow families to cut, colour, contour and construct decorations of all shapes and sizes, which are sure to have everybody smiling for hours on end.

Aldi’s Easter Gifting range, also available in stores from 6^th April, boasts a variety of fun Easter inspired gifts, including these charming Easter Animal Decorations (£0.89) which come in fuzzy chicks and fluffy bunny rabbit designs, as well as Easter Plush Animal (£3.99) toys and cute Easter Egg Hunt Tins (£1.79).

Both Aldi’s Easter Kid’s Play and Easter Gifting ranges are available in stores nationwide & online from 6^thApril, but be quick because as with all Specialbuys, once it’s gone it’s gone.

Aldi’s Easter Kid’s Play and Easting Gifting ranges are in store 6^th April and available while stocks last

Easter Kid’s Play Range

Product Name	Price
Giant Posters to Colour	£1.99
Skwooshi Play Sets	£8.99
3D Kites	£4.99
Kids Deluxe Air Bed with Pump	£19.99
Soft Play Ball	£1.49
Air Bed with Built in Pump	£34.99
Rescue Kit	£4.99
Character Breakfast Set	£7.99
Skateboard	£9.99
Easter Activity Kit	£0.89
Assorted Drinksware	£3.99
Zinc Gliders	£6.99
Fairy Tale Jigsaw Book	£1.99
Portable Basketball Set	£34.99
Super Sticker Book	£1.99
Fairy Friends Craft Sets	£5.99

Easter Gifting Range

Easter Selection	£0.89
Easter Plush Animal	£3.99
Easter Animal Decorations	£0.89
Ladies 2 Pack Easter Socks	£1.99
Easter Sticker Book	99p
Easter Egg Hunt Tin	£1.79

30
Mar

Summer Entertaining Starts With Aldi’s Outdoor Living Specialbuys Range

With Summer on its way, now is the time to plan for those garden get-togethers with family and friends. Aldi has everything shoppers need to transform outdoor spaces with stylish essentials including patio heaters, BBQ’s, Parasols and even an indulgent Spa pool.

Relax and unwind in this luxury Spa Pool (£399.99) which features 120 jets and a powerful heater for ultimate comfort. With room for four people, it's the perfect way to give garden parties an edge this summer.

For those long lazy days chilling out with family and friends, Aldi is offering the perfect space-saving and stylish seating solution with this Rattan Effect 3 Piece Bistro Set (£139.99). This high quality furniture set features a chic rattan effect table and two egg-style chairs which can be neatly stacked for easy storage. Available in black or grey, with a single cream cushion on each seat, the elegant curved design is perfect for relaxing in the garden or on the patio.

No garden party is complete without some al-fresco dining. Hosts can grill, smoke or bake all sorts of delicious dishes to wow their guests with this Oil Drum Charcoal BBQ (£49.99). With four air vents to give chefs better cooking control, it also has wheels for easy mobility around the garden.

Keep the party going even after the sun sets with a range of soft glow Solar Garden Lights (£8.99) whilst enjoying the warmth of Aldi’s free-standing or wall mountable Patio Heater (£39.99), perfect for cool summer evenings.

This ceramic solar powered Water Feature (£49.99) adds a calm and relaxing feel to any garden. Shoppers looking to get in touch with nature this summer can welcome friendly guests into their gardens, with Aldi’s beautiful Mosaic Bird Feeders (£7.99), Wild Bird Classic Nest Boxes (£4.99) and even a Bee and Insect House (£6.99).

Aldi’s Specialbuys Outdoor Living range is available online from 6^th April and in store from 9^th April, but be quick, as with all Specialbuys, once it’s gone it’s gone!

Product	Price
SPA POOL	£399.99
RATTAN EFFECT 3PC BISTRO SET	£139.99
WATER FEATURE	£49.99
OIL DRUM CHARCOAL BBQ	£49.99
PATIO HEATER	£39.99
GARDEN STORAGE BOX	£29.99
GARDEN ARCH	£19.99
WATER HYACINTH PLANTER	£11.99
GARDEN OBELISK ROUND	£9.99
SOLAR GARDEN LIGHTS 6 PACK	£8.99
MOSAIC BIRD FEEDERS	£7.99
BEE AND INSECT HOUSE	£6.99
PLACE SETTING FOR 1	£6.99
SOLAR CAGED STRING LIGHTS	£6.99
SOLAR BOLLARD STAKE LIGHT	£5.99
SOLAR RATTAN LANTERN	£5.99
OUTDOOR LARGE GLASS JAR CANDLE HOLDER	£4.99
GARDEN FURNITURE/BBQ COVER	£4.99
WILD BIRD CLASSIC NEST BOX	£4.99
IRON DECORATIVE TRELLIS	£4.99
43 LITRE GARDEN TUB	£3.49
DECORATIVE GARDEN STAKE	£2.99

28
Mar

Aldi own label gin scoops top accolades at international competition

Aldi’s own label gin beats rivals up to six times the price
Trumps rivals such as Hendrick's Gin, Tanqueray Rangpur and Beefeater London Dry Gin
Awards come as it’s announced sales of gin smashed through the £1bn[1] barrier in 2016
Two weeks ago Office for National Statistics added gin to its latest Basket of Goods[2] emphasising its staple among Brits

Discount supermarket Aldi has been awarded four accolades at the world renowned International Spirits Challenge (ISC), including two silver medals for its gin offering, beating off stiff competition from bottles costing up to SIX times the price.

The Oliver Cromwell London Dry Gin 70cl, priced at just £9.97, remains a firm favourite amongst experts, having scooped three industry awards in the last 12 months. With a ripe citrus aroma and a clear and crisp flavour, Aldi’s gin underwent a series of rigorous taste tests to claim the silver medal beating Beefeater's Burrough's Reserve Gin70cl which sells for a staggering £63.35[3].

Entered into the ISC for the first time this year, Aldi’s upmarket Topaz Premium Gin (£13.99) trumped the competition and also took home a silver medal. Both gins beat well-known brands such as Hendrick's Gin, Tanqueray Rangpur and Beefeater London Dry Gin.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi comments: “Gin sales have soared in the UK in the past year, something that was recognised by the Wine and Spirit Trade Association in October, when they hailed 2016 as the ‘Year of Gin’. We are delighted to be able to meet the demand of our customers and offer them not just one, but two award-winning gins.

“Our core range Oliver Cromwell London Dry Gin has always been a favourite amongst our customers due to its excellent quality and great-value, and we’re thrilled to see that it has been recognised by a distinguished awarding body yet again – proving that great tasting drinks don’t need to cost the earth.”

The awards come at a time when gin drinking in the UK is on the rise. In 2016 sales of the spirit increased by 16%¹with 40 million bottles being sold across the nation. This was reflected in the recent Office of National Statistics annual Consumer Price Inflation Basket of Goods where gin was reintroduced after a 13-year absence.
Aldi also scooped two more gongs - a silver medal for its Specially Selected Crème de Cassis (£7.99) which has been endorsed five times in the last 12 months including a Gold medal at the International Wine and Spirits Challenge in April 2016 and a bronze medal for its Specially Selected Irish Cream Liqueur (£6.99).

These accolades for Aldi’s trophy cabinet mark an excellent start to 2017, when the retailer also became the UK's fifth biggest supermarket and was awarded the title of Multiple Wine Retailer of the Year at the Drinks Retailing Awards. In 2016, Aldi collected 225 awards for its beers, wines and spirits range alone, including the International Wine & Spirit Competition ‘Innovator of the Year’ title.

The full list of Aldi’s ISC award-winning spirits is as follows:
·         Oliver Cromwell London Dry Gin (Silver)
·         Topaz Blue Premium Gin (Silver)
·         Specially Selected Creme de Cassis (Silver)
·         Specially Selected Irish Cream Liqueur (Bronze)

[1] The Wine and Spirit Trade Association

[2] For more information see: https://visual.ons.gov.uk/hipsters-gin-and-the-basket-of-goods/

[3] £63.35 retail price The Whisky Ex²For more information see: https://visual.ons.gov.uk/hipsters-gin-and-the-basket-of-goods/

24
Mar

Treat yourself to an Easter tipple with Aldi

Whether you’re planning a big feast or have an Easter egg hunt on the cards this Bank Holiday weekend, discount supermarket Aldi has a wide selection of drinks available to give a spring to your step. From floral whites and fruity reds to delicious liqueurs, there’s something to suit all tastes and budgets.

Gran Reserva Valdepeñas 2009, £4.99
Available from 4 April in stores nationwide and online at www.aldi.co.uk
Bright and lively, this brick-red coloured wine is full of ripe fruit flavour and oak. With a great texture and long aftertaste, it’s ideal for serving with grilled lamb over the Bank Holiday.

Otago Pinot Noir 2016, £8.99
Available from 23 March in stores nationwide and online at www.aldi.co.uk (limited availability)
This pinot noir’s deep mixed berry notes deliver intense fruity flavours. Hailing from the world’s most southernmost wine region in New Zealand, this dazzling red is perfect to enjoy at an Easter BBQ with family and friends.

Exquisite Collection Cotes du Provence Rosé Magnum 2016, £12.99
Available from 23 March in stores nationwide and online at www.aldi.co.uk (limited availability)
This Exquisite rosé comes in a beautiful and tall Magnum bottle, making it ideal for sharing with loved ones. Created in the South of France, it delivers an elegant blend of delicate strawberry flavours and white fruit aromas. Serve chilled with your favourite seafood dish.

Grande Alberone Zinfandel 2014, £7.99
Available from 4 April in stores in stores nationwide and online at www.aldi.co.uk
Cheese fans will love pairing this deep red zinfandel with their favourite indulgent cheese selection this Easter. It has invigorating flavours of ripe fruits and cherries, with a long lingering finish to make it all the more satisfying as an after dinner treat. Enjoy with a slice of Aldi’s Rio De Trefle French Brie.

Exquisite Collection Fleurie 2014, £6.49
Available from 23 March in stores in stores nationwide and online at www.aldi.co.uk (limited availability)
The Exquisite Collection Fleurie is as floral and light as its name suggests, with an abundance of ripe cherries and red fruits to give wine lovers an early taste of summer. With a soft and slightly savoury finish, it’s perfect to serve with a gammon steak or plate of charcuterie for all the family to enjoy at Easter.

Tamova Salted Caramel Vodka Liqueur, £9.99
Available from 6 April in stores nationwide
This smooth salted caramel liqueur is the ultimate party drink to get guests talking. A true Easter treat, it’s made exclusively from caramel flavours, the finest rock salt and triple distilled British grain vodka.

Lot 21 Argentinian Chardonnay 2015, £9.99
Available in stores and online now at www.aldi.co.uk
If you’re planning an Easter roast, this chardonnay will be a perfect accompaniment. This fresh and enticing wine has elements of ripe stone fruit, buttery toast and honey, with a long finish which echoes the quality of the wine. Especially great with chicken.

Organic Prosecco DOC 2016, £7.99
Available from 4 April in stores nationwide and online at www.aldi.co.uk
Go organic with your prosecco choice this Easter with this fresh and elegant fizz from Aldi, which is made using organic cane sugar. Complex and fruity with notes of pear, green apple and honey notes makes this an ideal tipple to enjoy with friends.

Pata Negra Gran Reserva 2008, £9.99
Available from 23 April in stores nationwide and online at www.aldi.co.uk (limited availability)
This soft, mellow red has hints of strawberry and vanilla and has been made in the traditional Rioja style, with long ageing in French oak barrels. The result is a mature tempranillo with a very long finish, helping make the Bank Holiday weekend all the more memorable.

16
Mar

Aldi extends its fresh Welsh lamb range

Aldi, the UK’s lowest-priced supermarket, has introduced five new Welsh lamb products to its stores in North Wales.

The products, which include steaks, chops, leg, breast and shoulder joints have been sourced exclusively from Red Tractor assured farms across Wales.

The move follows a similar initiative in South Wales last year and means that all of Aldi’s 38 stores in Wales will now stock an extensive range of fresh Welsh lamb products all year round.

Aldi, which recently became the UK’s fifth largest supermarket by market share, has confirmed it will only replace Welsh lamb with products from other parts of the UK if there is insufficient supply from Welsh farms.

Unlike other supermarkets, Aldi does not stock fresh lamb products sourced from overseas.

Tony Baines, Joint Managing Director of Buying, Aldi UK said: “Since it was introduced last year our fresh lamb range has proved extremely popular with customers across South Wales. We’re very pleased to now extend the range to customers in other parts of the country.

“Each product is sourced exclusively from Wales and is clearly labelled to let customers know they are supporting a Welsh farmer when they buy the product.”

Rhys Llywelyn, Marketing Manager for Hybu Cig Cymru – Meat Promotion Wales, said; “We work with all retail companies in the UK, helping them to source and promote high-quality red meat from Welsh farms, and are delighted at the commitment to PGI Welsh Lamb shown by this announcement. Extending this successful range of Aldi’s fresh lamb products to yet more stores is a vote of confidence in our industry, and a response to consumers’ wish to enjoy Welsh Lamb all year round.”

Aldi’s is also opening its new £60m Cardiff distribution centre next month. Measuring 46,000m2, the facility will serve Aldi’s growing number of stores across Wales and the South West of England and will create 400 jobs.

16
Mar

A Very tuneful discount with Aldi this Mother’s Day

- Aldi launches stylish turntable that’s £240 cheaper than Very.co.uk
- Represents total savings of up to 80%

ALDI	Very.co.uk	Urban Outfitters
Freestanding Retro Turntable	Crosley Bermuda Dansette Turntable	UO X Dansette Red Standing Vinyl Record Player
£59.99	£299.99	£250.00
Amount saved by shopping at Aldi:	£240	£190

Discount Supermarket Aldi is offering shoppers the chance to treat Mum for less this Mother’s Day with the launch of its retro-style turntable for music-loving mums.

Almost indistinguishable from a similar product available at Very.co.uk, the price of Aldi’s turntable, at only £59.99, will be music to shoppers’ ears representing savings of up to 80%. With a 3-speed turntable and built-in stereo speakers, this is a bargain shoppers can’t afford to miss out on. Its rechargeable battery and headphone jack makes it both practical and pretty.

Suitable for use via the internal speakers or amplified thanks to the RCA line-out, this stylish home-accessory also records from LP to USB or SD Card. Identical in specification to competitor models, as with all Aldi Specialbuys, this fantastic gift will only be available while stocks last in stores from 16th March and available to pre-order online from 9th March.

Tony Baines, Managing Director for Corporate Buying at Aldi comments: “Listening to vinyl has become popular again in recent years and we’re really excited to be able to offer this great gift for Mother’s Day.

“This gift will give mums a chance to dust off their collection and listen to that nostalgic crackle without breaking the bank.” Aldi’s Freestanding Retro Turntable is part of Aldi’s Specialbuys Mother’s Day Gifting range including Ladies’ Mini Tote Bag [removed]£14.99[removed], Facial Cleanser [removed]£12.99[removed] and a Professional Hairdryer [removed]£12.99[removed].

The full range will be available in stores nationwide from 16th March and can be pre-ordered online at www.aldi.co.uk from 9th March - but be quick, as with all Specialbuys, once it’s gone, it’s gone!

9
Mar

Enjoy fresh fruity fragrances as Aldi launches new luxury scented candles

Aldi launches luxury candle range that customers can wax lyrical about this Mother’s Day
At £3.99 customers save astonishing 90% on £44 Jo Malone alternative
Available exclusively at Aldi from 16^th March

Discount supermarket Aldi will be launching a collection of three beautifully fragranced, premium candles in time for Mother’s Day, available in stores across the country from 16^th March. Comparable to Jo Malone, Aldi’s candles offer mums a truly luxury treat for a fraction of the price.

Created with Aldi’s expert perfumers, the Luxury Mother’s Day Candles are available in a choice of three scents: Pomegranate Noir, Freesia & Pear or Lime Basil & Mandarin and are encased in a contemporary glass jar design that would complement any interior. With a burn time of 48 hours, Aldi’s luxury candle priced at just £3.99 is 90% cheaper than Jo Malone’s at £44.*

Aldi’s three scents recreate perfume classics representing quality, sophistication and style allowing customers to lavish their loved ‘mums’ with high quality products without breaking the bank.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “With Mother’s Day being a time to indulge that special lady in your life, amazing quality needn’t cost a fortune. We believe that everyone should be able to afford the very best for their mums, without the luxury price tag.”

John Davis at European Flavours & Fragrances [removed]EFF[removed], Aldi’s fragrance house, said: “Not only do Aldi’s premium candles equal the quality, strength and performance of high-end alternatives, but they are significantly larger than their premium counterparts meaning the fragrance is likely to be stronger, too.”

Customers better be quick, because once they’re gone, they’re gone.

Luxury Mother’s Day Candle – £3.99, 290g
Available in No 1 Lime, Basil & Mandarin, No 2 Freesia & Pear or No 3 Pomegranate Noir
This is a Specialbuy item available in stores from Thursday 16^th March, while stocks last.

-ENDS-

*http://www.jomalone.co.uk/product/3561/27977/for-the-home/luxury-candles/lime-basil-mandarin-luxury-candle#
http://www.jomalone.co.uk/product/3561/27976/for-the-home/luxury-candles/pomegranate-noir-luxury-candle#
http://www.jomalone.co.uk/product/3584/12553/fragrances/colognes/fruity/english-pear-freesia-cologne/english-pear-freesia-cologne#

9
Mar

Aldi opens 700th store and new £60m distribution hub

Aldi’s new Cardiff distribution centre becomes fully operational next month, creating 400 jobs
700^th store opens in Whitstable, Kent, as part of programme to reach 1,000 UK stores by 2022
Aldi is investing more than £450m this year to increase capacity across the UK
Total investment in UK stores and supply chain over last five years is £1.7bn

Aldi has pledged to open a store in every major British town and city, as it opens its 700^th store in Kent and a new £60m distribution centre in Cardiff.

The UK’s fastest-growing supermarket is investing more than £450m this year to add capacity to its stores and distribution network so that it can keep pace with the unprecedented demand from consumers.
During the last quarter, Aldi attracted 826,000 more shoppers compared to the same period last year and recently overtook the Co-op to become the UK’s fifth-largest supermarket. [removed]Source Kantar 12 weeks 29/01/17[removed]

The new £60m Cardiff facility is Aldi’s ninth UK distribution centre. Measuring 46,000m², the site is the size of 11 football pitches or 36 Olympic swimming pools. The facility will serve Aldi’s growing number of stores across Wales and the South West of England and will create 400 jobs.
The grocer’s landmark 700^th store has opened in Whitstable, Kent. The store is one of more than 100 sites that Aldi now has in the South East, including more than 30 inside the M25, as it continues to attract new customers across the region.

The new store is one of 70 opening this year and Aldi remains on course to have 1,000 stores across the UK by 2022.

Matthew Barnes, Chief Executive Officer, Aldi UK and Ireland, said: “During the last five years we have invested £1.7bn in new stores and distribution centres to bring Aldi to the 14m customers that now regularly shop with us.

“But there are many more potential customers who don’t shop at Aldi because there isn’t a store near where they live. We want to change this by having a store in every major town and city across Britain.”

In addition to its new Cardiff regional distribution centre, Aldi is investing £150m to increase capacity in the North of England and Scotland by enlarging existing distribution centres in Darlington and Bathgate.

Matthew Barnes added: “We remain committed to meeting the strong demand across the country for new stores and will continue to invest in our operations so that we can introduce millions of new customers to Aldi’s great products and low prices.”

2
Mar

Mum’s the Word – Treat Her to Something Extra Special from Aldi this Mother’s Day

Wide range of gifts available for Mother’s Day on 16^th March

Those struggling to top last year’s Mother’s Day gift need look no further, thanks to Aldi’s Mother’s Day Gifting range. Whether she prefers a pampered night in with a glass of wine or keeping busy in the garden, Aldi has a gift to suit every mum – available to pre order online at www.aldi.co.uk from 9^th March and to buy in stores from 16^th March.

Bring music to mum’s ears with this Mother’s Day Vintage Turntable (£59.99), featuring a retro design and built-in stereo speakers so she can enjoy all her favourite retro classics. Available in a variety of stylish colours, music loving mums can even record songs from LP to PC so they can listen to all their favourite tracks on portable music devices too.

If she likes to stay on trend, this Ladies’ Mini Tote Bag (£14.99) is the perfect Mother’s Day gift, with a spacious main compartment and zippered front pocket so stylish mums can carry all their essentials. Available in a variety of colours including pink, black and grey, the tote also includes a detachable shoulder strap.

Aldi’s Facial Cleanser (£12.99) is ideal for mums who love to indulge in some much needed pampering. With a choice of seven different oscillating brushes, it’s the ultimate treat for skin.

Getting ready for a day or evening out couldn’t be easier with this Professional Hairdryer (£12.99), which boasts ionic technology for a speedier drying time. Containing an AC motor, this salon performance dryer has a powerful airflow to dry hair quickly. With a range of heat and speed levels, it suits a variety of different hair types and even has a ‘Cool Shot’ function to set hairstyles for the day or night ahead.

Let the self-indulgence continue in the kitchen with a glass of Mum’s favourite tipple in these Large Wine or Long Glasses (£7.99), which come with a choice of messages and designs to let Mum know how special she is. Or, if she prefers to shake it up with cocktails, she’ll love experimenting with a Mojito Maker/Shaker Kit (£5.99).

With a variety of luxurious scents including Pomegranate Noir and Mandarin and Basil, Aldi’s Luxury Mother’s Day Candles (£3.99) are perfect for treating Mum to some ‘me’ time.

Treat mum to breakfast in bed on Mother’s Day with this Melamine Tray (£3.99) and serve her the perfect cuppa with Aldi’s Teatime Gifts (£4.99) which comes with a choice of mugs, coasters, trays and saucer sets. Go the extra mile and serve up a full cream tea feast with these Afternoon Tea Accessories (£4.99) – a dainty selection of vintage-style tea accessories including a two tier cake stand, creamer and teapot.

Green-fingered goddesses will love this Weather Station (£19.99), providing them with their very own local weather forecast and temperature prediction. With temperature and humidity trend indication and an ice warning feature, gardening loving mums can stay ahead of the game and prep their plants for any weather changes.

Available in two pretty designs, this comfortable Garden Kneeler (£7.99) is great for taking the pressure off whilst weeding and planting. What’s more, Aldi’s ceramic Wellington Boot Planter (£9.99) is a brilliant option for Mum to show off her horticultural creations, and is available in a variety of colours including blue and cream.

Aldi also has all the classic essentials to keep any mum happy this Mother’s Day, including Ladies Slippers (£4.99) with a pretty bow detail and Mother’s Day Plush Animals (£3.99). There is even a selection of Handmade Luxury Cards (£1.99) andMother’s Day Cards and Bottle Bags (£0.79) for the perfect finishing touch to any gift.

Aldi’s Specialbuys Mother’s Day Gifting range is available in stores nationwide from 16th March and can be pre-ordered online at www.aldi.co.uk from 9th March - but be quick, as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Mother’s Day Gifting range is available in stores and online on 16th March while stocks
last.

Product Description	Price
Mother’s Day Vintage Turntable	£59.99
Weather Station	£19.99
Ladies’ Mini Tote Bag	£14.99
Professional Hairdryer	£12.99
Facial Cleanser	£12.99
Wellington Boot Planter	£9.99
Decorative Bird Bath	£9.99
Large Wine/Long Glass	£7.99
Garden Kneeler	£7.99
Lunch Tote	£7.99
Mojito Maker/Shaker Kit	£5.99
Mother's Day Flask/Bottle	£4.99
Afternoon Tea Accessories	£4.99
Pretty Posies Light	£4.99
Ladies Slippers	£4.99
Teatime Gifts	£4.99
Melamine Tray	£3.99
Mother's Day Plush Animal	£3.99
Luxury Mother’s Day Candle	£3.99
Premium Design Stationery	£2.99
Design Stationery	£2.99
Gardening Annual Book	£2.99
Mother's Day Handmade Luxury Cards	£1.99
Large Mother's Day Cards And Medium Bags	£1.29
Square Mother's Day Cards And Bottle Bags	£0.79

2
Mar

Create your own wine case with Aldi

Shoppers can pick and mix their favourite Aldi wines with a brand new online offering by the discount supermarket.

The launch follows Aldi being crowned ‘Wine Retailer Of The Year’ at the Drinks Retailing Awards and comes one year after the discount retailer launched its eCommerce platform, making it even easier for shoppers to buy high quality wines for less.

Whether the tipple of choice is a rich red, such as the Tudor Shiraz or a crisp white Exquisite Collection Marlborough Sauvignon Blanc, shoppers are free to choose a mix of their favourite wines, starting at a minimum of six. With a selection of more than 125 wines available online to choose from, shoppers can also try something different which takes their fancy.

Create your own case with a minimum of six bottles and enjoy free delivery simply by visiting www.aldi.co.uk

27
Feb

'Berry' British strawberries arrive in Lancashire earlier than ever

This year, thanks to local grower Medlar Fruit Farm, freshly grown British strawberries are set to arrive in Aldi stores earlier than ever before. The first punnets of strawberries will be available in selected stores in the Lancashire region from 28^th February, officially declaring that summer is on its way!

Medlar Fruit Farm, a resident grower in Lancashire, part of the Berry Gardens cooperative, produced the first yield of strawberries – ahead of any other supplier – and delivered it directly to Aldi stores in the Lancashire region ensuring customers get to enjoy them at their freshest and most flavoursome!

Medlar Fruit Farm is part of Berry Gardens, a British co-operative founded over 40 years ago and is a leading producer of berries and stone fruit.

A spokesperson from Berry Gardens, said: ‘We aim to deliver only the very best quality fruits and are delighted to be able to offer customers British strawberries even earlier than last year. It’s great to have support from retailers such as Aldi to guarantee that customers get to enjoy produce that is home-grown.”

The early arrival of strawberries will help Brits shake off the gloominess of colder months and spring into summer to relish the quality of summer’s favourite fruit for even longer. Fresh British strawberries are known to be best for taste, quality and the environment, and shoppers can enjoy a head-start preparing summer dishes such as strawberries and cream and strawberry tarts.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “We’re looking forward to bringing summer into stores earlier this year. By working closely with our suppliers and listening to what our customers want, we have been able to deliver strawberries ahead of the usual season.

“We are proud to be first to market with British strawberries and delighted to be offering these home-grown classics to our customers for an increased amount of time.”

Aldi recently won Fresh Produce Retailer of the Year at the UK Fruit and Veg Awards 2016.

For further information on Aldi’s fresh produce and award wins, visit aldi.co.uk

24
Feb

Aldi launches exclusive icellage collection

NEW EXCLUSIVE SKINCARE RANGE CONTAINS INNOVATIVE INGREDIENTS BASED ON THE CELLS OF AN ALPINE FLOWER WHICH SURVIVED THE ICE AGE
ENTIRE RANGE AVAILABLE FOR UNDER £30
LIMITED SPECIALBUY RANGE – AVAILABLE ONLINE FROM 23^rd MARCH & IN STORE FROM 30^thMARCH

Famed for its high quality skincare products at a fraction of premium priced products, Aldi is set to launch the Lacura Icellage Collection - a limited edition, luxury anti-ageing skincare range for women aged 35-60.

The collection is made up of four products - a day cream, night cream, intensive serum and eye gel, each of which contains the powerful active ingredient, 'PhytoCellTec nunatak' which contains a new generation of stem cells derived from the alpine flower, Saponaria Pumila. This strong flower, which grows on high mountains and has survived extreme Ice Age conditions over 10,000 years ago, penetrates deeper layers of the skin more effectively.

Lacura Icellage offers skin defence against environmental stress and counteracts the signs of ageing by improving skin fatigue, dullness and dryness which creates more resilient and younger looking skin.

Dermatologically tested and suitable for all skin types, Lacura Icellage Eye Gel (£5.99 for 15ml) contains an innovative skin defence complex to improve skin suppleness, minimise wrinkles, intensively hydrate and provide a cooling effect.

Designed to deeply moisturise and smooth, the Lacura Icellage Serum (£6.99 for 30ml) minimises wrinkles.

The perfect duo, Lacura Icellage Day Cream (£6.99 for 50ml) with SPF 20 and Lacura Icellage Night Cream (£6.99 for 50ml) work together to provide deep moisturisation and reduce wrinkles to create a fresh and radiant complexion.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK comments: “Following the overwhelming demand for the Lacura Caviar Collection, we are very excited to be launching Lacura Icellage; a premium quality skincare range that will be made available across all of our stores and online at aldi.co.uk.

“The Aldi Lacura range is already well-known for its high quality ingredients and this latest addition is no exception. The new Lacura Icellage range is perfect for customers looking for a superior skincare regime without the hefty price tag."

Shoppers are encouraged to get their products online from 23^rd March and in store from 30^th March to avoid disappointment, because once they’re gone, they’re gone!

Aldi Lacura has received unprecedented success over the past couple of years, and has most recently scooped winner of the Best Own-Brand Range of the Year at the 2016 Beauty Awards for its Caviar Illumination Collection.

23
Feb

Don’t let paddy’s day leave you short, Aldi can save you a pot of gold

Want to indulge in a good old Irish tradition this St Patrick’s Day? Aldi has everything you need for a bit of Irish fun.

Combining thick cut potatoes, classic beef and cheese flavours with the world’s most iconic stout to create a tasty double act, Burts Hand Cooked Guinness Flavour Crisps (99p) are the perfect pairing for a pint and available for half the price of Waitrose at £1.99*. Enjoy these deliciously crunchy crisps as a light afternoon snack or even an evening nibble to accompany celebratory drinks with friends and family.

Bringing together Irish pork along with Guinness Irish Stout, Loughnane’s Guinness Sausages with Leeks (£1.99) blend nature and tradition, to give you a true taste of Ireland on your dinner plate. Suitable for breakfast or dinner, try these delicious sausages in a humble sandwich or cook up a hearty bake or stew, with a cheeky Irish twist.

To accompany your sausages cook your own authentic bread with Irish Bread Mix for just £1.59 and choose from Whole Wheat, Spelt, Linseed, Oats or Seeds.

When it comes to drinks, St Patrick’s Day doesn’t have to be all about hearty pints of stout – Aldi has a selection of other Irish tipples to mix things up a bit. Toast a hearty ‘Sláinte’ with friends with a choice of the below to celebrate the Emerald Isle in all its glory.

Aldi’s Specially Selected Irish Cream Liqueur (£6.99) has a fantastic blend of fresh Irish cream with the finest distilled Irish whiskey for the perfect after dinner sweet treat, or another luxurious, creamy delight is the Ballycastle Irish Country Cream (£3.75) which can be enjoyed in a cool glass over ice.

For something a little crisper, crack open a Magners Original or Pear Cider (£5.25 for 6) the perfect way to start the St Patrick’s Day festivities.

If you want to try cooking up a real Irish storm to accompany your delicious drinks, give these traditional Irish meals a go:

Irish Cream Banana Special
This elegant and luxurious dessert choice is guaranteed to wow your dinner guests.

Serves: 4 people
Prep time: 15 minutes
Cooking time: 10 minutes
British
Vegetarian

Ingredients
1 small banana
300ml Irish cream liqueur
100ml white rum
100ml semi-skimmed milk
2 tbsp fudge sauce (see below)
4 balls premium vanilla ice cream
Cocoa powder

For the fudge sauce
115g unsalted butter
275ml double cream
140g brown sugar
Dash lemon juice

Method
Place 1 small banana into a liquidiser.
Add 300ml Irish cream liqueur, 100ml white rum, 100ml milk, 2 tbsp fudge sauce (see recipe below), and then blitz really well.
Finally place 4 small balls of premium vanilla ice cream into 4 frosted tumblers.
Pour over the cocktail and serve, dusted with cocoa powder.

For the fudge sauce
Make the sauce by placing the butter, sugar, and cream together into a saucepan and bring to the boil.
Whisk well until you have a thick fudgy sauce.
Remove from the heat and add the lemon juice.

Ballycastle and Dark Chocolate Mousse
Luxuriously indulgent chocolate desserts. Perfect for dinner parties.

Serves: 2 people
Prep time: 10 minutes
Cooking time: 10 minutes
British
Vegetarian

Ingredients
100g Dark Chocolate 70% Cocoa
1 Large Egg
25g Caster Sugar
30ml Irish Cream Liqueur
30ml Double Cream
Sprigs of mint to serve

Method
Break up the chocolate and put in a ovenproof dish, put the dish over a pan of boiling water and melt the chocolate - allow to cool slightly.
Meanwhile separate the yolk from the egg white - put the yolk in a small bowl with the Ballycastle and the cream - whisk well.
Put the egg white in a separate bowl, whisk till the egg white is softly peaked, slowly whisk in the caster sugar till it becomes glossy and thick.
Add the previously prepared egg yolk and Ballycastle mixture to the melted chocolate.
Then fold the egg white mixture in, a spoonful at a time.
Spoon the mixture into two small glasses and refrigerate - decorate with some fresh mint as you serve.

Give this Roasted sausage bake an Irish rustic twist by swapping the sausages for Pork Sausages with Guinness Stout Leek.
Roasted Sausage Bake
Succulent sausages with a rustic twist.

Serves: 4 people
Prep time: 20 minutes
Cooking time: 50 minutes
Chef's tipServe hot or cold with the sausages and vegetables. Great with our Specially Selected Pork Sausages
British

Ingredients
6 Ultimate British Pork Sausages
3 Cloves Garlic, crushed
Butternut Squash, cut into thin wedges or cubes
5g Rosemary
2 tbsp Olive Oil
450g New Potatoes, halved
2 Large Parsnips, peeled and cut into quarters
1tsp Dried Chilli Flakes (optional)

Berry Jam:
1 tbsp Oil
1 Onion, peeled and finely sliced
2 Pears, peeled, cored and sliced
2 tbsp Cranberry Sauce
2 tbsp Water
150g Blackberries or other seasonal berries
1 tsp Ground Ginger

Method
Preheat the oven to 190^oC/375^oF/Gas Mark 5. In a large roasting pan toss together the sausages, garlic, butternut squash, rosemary, olive oil, new potatoes, parsnips and dried chilli flakes. Bake in the oven for 40-50 minutes until the sausages are golden brown and the butternut squash is soft. To make the Berry Jam: heat the oil in a heavy-based pan, add the onion and cook slowly until softened and browned. Add the remaining ingredients and cook for a further 5 minutes, stirring as necessary. Cover the pan and cook, on a reduced heat, for approximately 10 minutes.

-ENDS-

*Prices correct on supermarket own website as of 07.02.17
Other products are available at competitor retailers, all products comparisons chosen by Aldi.

Irish Bread Mix – £1.59, 360g (70141)
Choose from Whole Wheat, Spelt or Linseed, Oats and Seeds.
This is a Specialbuy item available in stores from Thursday 9^th March, while stocks last.

Burts Hand Cooked Guinness Flavour Crisps – 99p, 150g (69475)
Choose from Guinness Rich Beef Chilli or Guinness Toasted Cheese
This is a Specialbuy item available in stores from Thursday 9^th March, while stocks last.

Loughnane’s Guinness Sausages with Leeks – £1.99, 400g (76355)
(Awaiting image)
This is a Super 6 Fresh Meat & Fish item available in stores from Thursday 16^th March, while stocks last.

Specially Selected Irish Cream Liqueur (£6.99 – 70cl)
On sale in stores nationwide from 9^th March, whilst stocks last
This Specially Selected Irish Country Cream has a fantastic blend of fresh Irish cream with the finest distilled Irish whiskey for the perfect after dinner sweet treat. Add to a hot chocolate and top with whipped cream for an extra dose of decadence.

Magners Original and Pear Cider (£5.25 – 6 x 500ml)
On sale in stores nationwide from 9^th March, whilst stocks last
Cracking open a Magners cider is the perfect way to start the St Patrick’s Day festivities. Available in Original crisp apple and fruity Pear, an ice cold glass of Magners goes perfectly alongside a slow cooked port stew for the ultimate St Patrick’s Day feast.

Ballycastle Irish Country Cream (£3.75 – 70cl)
On sale in stores nationwide now
Another luxurious, creamy delight from Aldi, the Ballycastle Irish Country Cream can be enjoyed in a cool glass over ice or even served over a scoop of Gianni’s Soft Scoop Vanilla Ice Cream (£1.19 – 2L tub) for a dessert with a difference.

23
Feb

Another one fights the dust

Give your home that spring clean feeling with a little help from Aldi

Roll up your sleeves this National Spring Cleaning Week (6^th – 12^th March) and give your house the TLC it needs with Aldi’s extensive range of excellent cleaning essentials. From bathrooms to kitchens, Aldi has everything you need to ensure your house is left looking and smelling as good as new.

The cleaning craze will be ‘sweeping’ the nation as eager dusters get their homes spring ready, while slightly messier homeowners ‘wipe the slate clean’.

All of Aldi’s cleaning products are built for an efficient, quick clean while successfully killing any loitering germs – give them a go and see for yourself.

And why not try some of these easy cleaning hacks* to make this chore quicker:
·         Use newspaper and window cleaner to clean your windows
·         Grind uncooked white rice in your coffee grinder to make it odour free
·         Clean air vents with your favourite cleaning products along with a rag and butter knife
·         Use a toothbrush to clean your computer keyboard
·         Line your toaster tray with foil before toasting anything, preventing future crumbs
·         Use tape to pick up crumbs
·         You can even kill two birds with one stone and walk around your house in fluffy socks instead of dusting

Powerforce Kitchen/Bathroom Cleaner – 85p, 750ml
This is a core product available in Aldi stores nationwide

Power Force Window/Shower Cleaner – 85p, 750ml
This is a core product available in Aldi stores nationwide

Power Force Toilet Gel – 69p, 1l
Choose from Pine, Ocean, Citrus or Lemon.
This is a core product available in Aldi stores nationwide

Power Force Anti-Bacterial Floor Wipes – 65p per pack
Choose from Fresh or Apple
This is a core product available in all Aldi stores nationwide

-ENDS-

*http://www.lifehack.org/articles/lifestyle/50-cleaning-hacks-for-your-home-that-will-make-your-life-easier.html
*https://www.buzzfeed.com/alisoncaporimo/lazy-girl-cleaning-hacks?utm_term=.iaKJzlZWB#.kvgJo0gP3

23
Feb

Aldi cracks cramped kitchen conundrum with new compact living range

Aldi cooks up Compact Living range – perfect for budding chefs with small kitchens and studio flat
Answering consumer demand as city homes get smaller and prices increase
Range includes Table Top Dishwashers and Fridges, Mini Ovens and Mini Fryers

Discount supermarket Aldi is helping Brits who live in space starved flats and houses make the most out of their rooms with its new Compact Living range.

While Britain’s homes are rising in value, they are also shrinking in size according to industry figures. The average size of a new-built, three-bedroom home in the UK outside London is currently 88.9 square metres - 4sqm smaller than the Government’s own guideline of 93sqm[1].

With the Royal Institute of British Architects (RIBA) dubbing these homes ‘rabbit hutches’¹, its research also shows that lack of space is the most common cause of dissatisfaction people cite in relation to their homes. The Aldi Compact Living Range, which is available in stores from 23^rd February, includes everything homeowners need to maximise their small spaces and kitchens. From small-scale appliances, such as a Table Top Dishwasher (£149.99), Table Top Fridge (£59.99), Mini Oven with Hob (£59.99) and a Mini Fryer (£16.99), to space saving utensils like Nesting Frying Pans (£29.99).

Tony Baines, Managing Director for Corporate Buying at Aldi comments: “We appreciate that lots of homeowners and renters are pushed for space and not everyone needs or can accommodate full-sized kitchen items in the modern world. Our Compact Living range responds to these changing consumer needs, offering city dwellers and space-savvy customers a selection of compact products and appliances which are great-value and don’t compromise on style.”

And statistics also show that new-built homes are now nearly 10sqm smaller than those built in 2003 when the average was 98.8sqm outside London[2]. Due to decreasing sizes, buyers and renters alike are being forced to embrace ‘micro living’ across the country as average housing space differs by region - a three bedroom property in London is now 25sqm bigger than those built in Yorkshire¹.
The full Compact Living range is in stores nationwide and online now. Shoppers will have to be quick though because, as with all Specialbuys, once it’s gone, it’s gone.

Aldi’s full Compact Living range is available in stores on the 23^rd February and available to pre-order online on the 16^th February

Product	Product dimensions
Mini Oven with Hob	Fan assisted, 27 litre capacity oven for grilling, roasting and baking. Multi-function electric compact hotplates for frying and boiling. Approx. 32 x 49 x 39cm
Table Top Dishwasher	Approx. 44 x 55 x 50cm
Table Top Fridge	Approx. 13kg Approx. 50 x 48 x 45cm. 41 litre capacity with 5 litre capacity ice box.
Mini Fryer	1.5 litre oil capacity
Compact Food Processor	Approx. 18 x 13 x 23cm
Dyson Handheld Vacuum	The powerful Dyson digital motor generates twice the suction of any other handheld in use. Light and portable for quick, hassle-free cleaning.

Full Compact Living range:

Product Description	Price
Dyson V6 Handheld Vacuum	£169.99
Table Top Dishwasher	£149.99
Mini Oven With Hob	£59.99
Table Top Fridge	£59.99
Microwave Oven	£39.99
Nesting Frying Pans	£29.99
Knife and Chopping Board Set	£29.99
Nesting Saucepans	£24.99
Electronic Kettle	£19.99
Sandwich Press	£17.99
Mini Fryer	£16.99
Smoothie Maker	£14.99
Compact Food Processor	£13.99
3 Pack Mugs	£9.99
Stackable Storage Canisters With Lids	£9.99
Nesting Utensils	£6.99
Place Setting For 1	£6.99
Oven To Tableware	£4.99
Hessian Baskets 3pk	£4.99
Drink Pod	£4.99
Clip & Close Sets	£4.49
Fridge Storage Boxes	£3.49
Scissor Set 4 Pack	£2.99
Vacuum Storage Bags	£2.99
Microwave Assortment	£2.49
Cutlery Selection	£2.49
Novelty Egg Cups & Spoons	£1.99
Can Opener	£1.99
Egg Accessories	£1.99
Microwave Splatter Cover	£0.99

[1] Royal Institute of British Architects, Homewise Report, 2015

[2] Storefirst.com 2016 research

16
Feb

Support Fairtrade Fortnight at school with Aldi

Show your support for Fairtrade Fortnight on February 27^th to March 12^th with certified Fairtrade products from discount supermarket, Aldi .

To raise awareness of Fairtrade at grassroots level, schools around the UK will be encouraged to take part by hosting a Fairtrade-only break in the classroom, playground or staffroom, so whether its bananas, coffee or chocolate, Aldi has a wide selection of affordable Fairtrade products in store to perfectly complement every break.

Teachers can take a break from the classroom with Specially Selected Fairtrade Colombian Instant Coffee (£1.99, 100g) or Fairtrade Speciality Tea available in English Breakfast or Earl Grey (85p for 50 bags). The production of Aldi’s teas support communities across Africa to educate their children and receive medical advice.

Enjoy a natural energy boost in the morning with Aldi’s Organic Fairtrade Bananas (great price in store) which are available in stores nationwide all year round and with 100% of Aldi’s Fairtrade bananas sustainably sourced, they’re good for you and the environment!

Brighten up your classroom with the beautiful Fairtrade Roses Aldi has in store for only £3.00 a bunch. For every bouquet of Fairtrade roses bought at Aldi, a Fairtrade Premium is paid directly to benefit workers and their families.

For that break time special treat, indulge in Moser Roth Chocolate (£1.29, 125g) which is available in Ghanaian, Peruvian or Dominican Republic flavours. The ethically sourced Fairtrade ingredients in these chocolate bars help to support sustainable livelihoods for local famers, so you can enjoy yourself without the guilt!

16
Feb

Big up your brekki with Aldi

Breakfast is the most important meal of the day[1] and at Aldi you can big up your brekkie with delicious combinations that will have you bounding out of bed every morning.

Eggs are a fantastic and versatile source of protein[2]. Whether you like yours scrambled, poached or boiled, the options are endless! Aldi’s free range eggs (Merevale Medium or Large Free Range Eggs –79p/89p, 6 pack) are sourced fresh from British farms that are committed to quality and welfare, meaning your breakfast comes from the happiest of hens.

You can turn your breakfast from everyday necessity to heavenly treat with a few simple tweaks, from succulent salmon to mouth-watering fruit it doesn’t take much to turn your morning meal into an event.

Stuck for ideas? Aldi has pulled together a selection of the most scrumptious suggestions to set your day off the right way.

Toasted Breakfast Bread Cups

Weekday mornings are the busiest times of the day especially if you have multiple mouths to feed. For an easy and nutritious morning meal, make a batch of Aldi’s Toasted Breakfast Bread Cups and you’ll have the whole family fed in no time.

Ingredients (serves 12)
·         12 Slices Everyday Essentials White Bread
·         60g Greenvale Salted Butter
·         200g Casa Barelli Italian Style Chopped Pancetta
·         3 Tomatoes
·         12 Medium Eggs
·         A little Solesta Sunflower Oil

Method
·         Pre-heat the oven to 200oC/400oF/Gas Mark 6.
·         Cut 12 circles out of the sliced bread using the cutter.
·         With a rolling pin, roll out the circles to flatten them.
·         Melt the butter and using a pastry brush, butter one side of each of the bread discs.
·         Press them, butter side down into the holes in the tray, to make a bread case.
·         Cut the tomatoes into quarters, remove the seeds and discard.
·         Chop each quarter of tomato into four.
·         Sauté the chopped pancetta in some oil until just going crisp, add the chopped tomato and cook another couple of minutes.
·         Divide this mixture between the cases.
·         Carefully crack an egg into each case.
·         Bake in the oven for 9-10 minutes, until the egg is just set.
·         Remove from the tin with a round edged knife and serve

Egg & Smoked Salmon

Turn your morning feast into a decadent treat with a succulent slice of delicately smoked salmon and a perfectly poached egg. For an added twist, top each egg with a spoonful of Low Fat Natural Yogurt (45p, 500g – 46695) mixed with fresh chives.

Ingredients (serves 4)
·         Salt
·         Dash of white wine vinegar
·         4 slices Rye bread, lightly toasted
·         55g softened unsalted butter
·         200g smoked salmon (4 × 50g portions)
·         4 free range medium eggs
·         500g natural yogurt (4× 50g portions)
·         2 pots fresh chives, chopped
·         Coarse ground black pepper
·         1 fresh lime, quartered

Method
·         Place a small pan of water on the hob and add a little salt and 2 tsp vinegar. Bring to the boil.
·         Place the lightly toasted rye bread on four warm plates, butter the bread well.
·         Top with the smoked salmon.
·         Once the water boils, break the four eggs in, gently, then bring back to the boil and turn down the heat to simmer.
·         Cook for 2-3 minutes maximum, or until the whites are set.
·         Once cooked, drain well and place onto the four smoked salmon rye breads.
·         Mix the yogurt with the chives and spoon evenly over the four plates.
·         Sprinkle with black pepper and serve with a wedge of fresh lime.

French Toast with Caramelised Apple

If you need something sweet to start your day, try giving a quintessential breakfast classic a fruity twist by topping French toast with lusciously caramelised apples and bursting blueberries, for a deceptively simple yet luxurious breakfast.

Ingredients (serves 4)
·         8 slices Sliced Brioche Loaf
·         4 Red Eating Apples
·         125g Blueberries
·         50g Demerara Sugar
·         60ml NFC Del Rivo Orange Juice Smooth
·         3 Large Eggs
·         100ml Single Cream
·         80g Butter

Method
·         Core the apples and cut into thick slices.
·         Melt 40g butter in a large frying pan – add the apples and cook until golden brown.
·         Add 25g sugar and the orange juice, cook for 2/3 minutes until the apples are soft.
·         Beat the eggs with the remaining sugar and cream.
·         Dip the slices of brioche in the egg mix, fry in the remaining butter until golden on both sides.
·         Serve topped with the apples and blueberries.

[1] http://www.nhs.uk/Change4Life/Pages/breakfast-for-life.aspx

[2] http://www.nhs.uk/Livewell/Goodfood/Pages/eggs-nutrition.aspx

16
Feb

Aldi expands its fine wine offering with a range of rare bottles from top winemakers around the world

Aldi is building on its reputation for offering outstanding quality wines at unbeatable prices, as it introduces a brand new collection of wines with a personal touch from top winemakers. Launching from 12th February both in store and online (aldi.co.uk), the range aims to support the retailer’s mission to open up the world of fine wine to shoppers without the hefty price tag to match.

The collection of twelve wines which cost under £8 each and form part of Aldi’s ‘Spring Wine Festival’ have been carefully curated by Aldi’s dedicated wine buying team and sourced from within the current supply base, giving trusted and long term suppliers the chance to showcase wines that have a personal or significant meaning to them. Each wine comes with its very own personal story relating to its makers and journey from grape to glass such as the Mo Sisters Coonawarra Cabernet Sauvignon (£6.99). This tipple was made by renowned winemaker Bill Moularadellis, using grapes from a boutique vineyard that his daughters, the ‘Mo Sisters,’ bought with their savings. The Bonfleur Languedoc Reserve (£6.99) a lovely wine that was discovered in the cellars of a Chateau recently acquired by LaCheteau. Upon re-discovery it revealed itself to be dark and intense in colour with blackberry and spice aromas.

Tony Baines Joint Managing Director for Corporate Buying at Aldi, comments: “There is a real appetite from our ever-growing customer base to try wines with a great story and provenance, providing the perfect excuse to introduce this exciting range.

“We pride ourselves on our close relationships with some of the world’s best suppliers and vineyards who have also helped us formulate our famous core collection. We want to ensure that we are bringing quality wines with great stories behind them - but without the hefty price tags”.

The launch of the ‘Spring Wine Festival’ follows Aldi’s most successful Christmas to date; the retailer sold more than 13.5m bottles of wine, champagne and Prosecco in December alone.

The supermarket has also continued to outshine the competition and was named ‘Multiple Wine Retailer of the Year’ at this year’s Drinks Retailing Awards for the third consecutive year.

The Aldi Wine Festival collection will be available in stores nationwide from 12^th February, with online shoppers able to buy a case of the entire collection at aldi.co.uk while stocks last. Wines in the collection include:

BX Crémant de Bordeaux Rosé, £7.99

31 year old Charlotte Calvet, third generation of the expert winemaking Calvet family, adds a Crémant De Bordeaux Rosé blend to the ‘Spring Wine Festival’ collection. Made in the same way as Champagne but with an unusual blend of grapes, this fizz has fresh, floral notes and hints of strawberries; ideal as an aperitif or with an indulgent dessert.

Bonfleur Languedoc Reserve 2011, £6.99

From the winemaking team who work with Aldi to create the popular Vignobles Roussellet range comes the ‘forgotten’ Bonfleur Languedoc Reserve 2011. The remarkable wine was recently rediscovered after being left to age – and was then forgotten - in the cellar of a Languedoc chateau, resulting in a delicious wine with intense colour and blackberry spice flavours.

Big Bill Red, £5.99

Big Bill Red is a bold and unusual blend of Petit Verdot, Cabernet Sauvignon and Shiraz grapes. Packing a punch, with big, fruity flavours, hints of peppery spice and dark chocolate notes, the bottle is named in honour of William ‘Big Bill’ Millar, a South African boxing champion, war hero and Springbok rugby captain.

Mo Sisters Coonawarra Cabernet Sauvignon, £6.99

The beautifully crafted boutique Mo Sisters Coonawarra Cabernet Sauvignon was made by the renowned Bill Moularadellis using grapes from a boutique vineyard that his daughters, the ‘Mo Sisters,’ bought with their savings. A smooth red with lavish, rich blackcurrant, mint and subtle vanilla oak flavours, this wine is great with red meats, cheese or chocolate.

Rachelsfontein Chenin Blanc £5.99

Rachelsfontein Chenin Blanc was named after Rachelsfontein - a perennial water spring found on the famous Bochendal Estate. Winemaker Lizelle Gerber often walks to Rachelsfontein to relax and reflect on her day, and the beauty of the area in which she works - as such it was the perfect choice for the name of this wine made from her favourite grape, Chenin Blanc.

El Mayoral £6.99

El Mayoral – or the Forman as it’s otherwise known - is made from Monastrell and Petiti Verdot grapes and really is the essense of Jumilla - a sun-drenched region in Spain's southeast. It’s a deep cherry red with sophisticated aromas of blackberries, soft juicy tannins and long lasting finish.

Survivor Generation £5.99

Rich, dark and brooding with a big savoury heart, this wonderful South African Shiraz Mourvedre was given its unusual name, Survivor Generation, in honour of a very brave cow who jumped from a moving cattle truck. It’s a powerful wine with dark berry-fruit flavours with a lovely savoury earthiness.

The Little Princess £4.99

According to Hungarian legend, a princess drank a glass of this wine and never aged. The Little Princess is a wonderfully crisp, off-dry white, bursting with fresh aromas of green apples and tropical fruits. The wine was given the royal-inspired name because the indigenous grape variety used to make the wine, Királyleányka, means Little Princess in Hungarian.

10
Feb

Mother's day beauty must-haves from Aldi

EXCLUSIVE CAVIAR ILLUMINATION AND ARGAN OIL MUST-HAVES RETURN IN TIME FOR MUMS TO ENJOY THIS MOTHER’S DAY
CAVIAR ILLUMINATION RESTORES COLLAGEN LEVELS AND IMPROVES SKIN ELASTICITY
ARGAN OIL RANGE IS NATURAL & ULTRA-HYDRATING
LIMITED SPECIALBUY RANGE – AVAILABLE IN STORE AND ONLINE FROM 16^TH MARCH

Aldi has a choice of fabulous beauty buys perfect for a Mother’s Day pamper treat, on sale from 16^th March, for a limited time only,
Aldi’s Lacura range is famed for its premium quality, fantastic results and modest prices and the following products will be hitting the shelves, in plenty of time for Mum’s big day:

Caviar Illumination Super Lift Gel Set (£9.99), contains soy phyto placenta extract and bio peptide to restore collagen levels and improves skin elasticity. Included within the kit are four 6ml Super Lift Gel sachets, an application brush and preparation tub.
Caviar Illumination Gift Set (£12.99), contains the Lacura Caviar Day and Night Creams plus Day and Night Caviar Illumination ampoules, for improved elasticity and smoother, silkier skin.
Lacura Caviar Illumination Eye Care Roll-On (£4.99), contains liposome concentrate and hyaluronic acid to promote intensive hydration and reduce swelling and dryness around the eyes.
Caviar Illumination 7 day Intensive Treatment (£7.99), a highly concentrated 24-hour moisturisation skincare regime for day and night.
Eau de Parfum (£3.99)

Magic Love: The subtle Jasmine and Orange Blossom notes embody feminine elegance and radiate the magic of summer.

Endless Summer: With its slightly sweet note, the sensual composition initially captivates with its delicately fruity fragrance, ending with the scent and warmth of a romantic summer breeze.

Sun & Peace: This fragrance exudes an exquisite touch, conjuring up a unique ambience with its powdery note.

Argan Body Oil (£2.99) is new for 2017. Containing organic Argan Oil from certified organic cultivation and luxurious Avocado Oil to pamper your skin, the rich oils like Apricot Kernel Oil contain natural Vitamin E help to boost skin radiance. Formulated especially to meet the needs of dry and rough skin, it absorbs quickly without leaving an oily residue.
Argan Day and Night Creams (£2.99), enriched with skin-smoothing ingredients to tighten and firm both normal and dry skin. The day cream can be used as a daily moisturiser or as a base layer before make-up. The night cream helps to reinvigorate, plump and smooth tired skin during its overnight recovery stage.
Carino Professional Miracle Hair Treatment with Argan Oil (£2.99) Available in either an oil or a cream, this luxury treatment smoothes and softens hair back to health and is suitable for use as a leave-in conditioner, finishing product or even overnight treatment for the ultimate damage repair.
Abbott & Broome Luxurious Hand & Body Gift Set (£2.49), available in Ylang Ylang and Pink Pepperpod variants.

Shoppers are encouraged to get their products from the 16^th March to avoid disappointment, because once they’re gone, they’re gone!

Aldi Lacura has received unprecedented success over the past couple of years, and has most recently scooped winner of the Best Own-Brand Range of the Year at the 2016 Beauty Awards for its Caviar Illumination Collection.

10
Feb

Roses are red violets are blue, save £65 on a meal for two

They say the way to the heart is through the stomach but Valentine’s Day evening can be a stressful time for many a hopeless romantic. Reservations, parking, do you split the bill? Couples need not worry this Valentine’s Day as Aldi has all you need to win your loved ones over.

Cancel the reservations at that fancy restaurant and avoid the trials of eating out, instead head to Aldi where you can pick up a romantic breakfast and three course dinner, which will save you up to £65.43*.

Breakfast:
Begin with breakfast in bed and treat your other half to a morning indulgence, whether it’s sophisticated French toast or pancakes or a classic bacon butty, Aldi has all you need to get the day off to the perfect start.

Cost for pancakes at The Delaunay* x2: £22.00
·         Pancakes with maple syrup and bacon –£11.00

Cost for pancakes at Aldi: £5.63
·         Village Bakery Pancakes – 45p
·         Twin Pack Unsmoked Back Bacon Rashers – £2.19
·         Specially Selected Maple Syrup – £2.99

SAVING: £16.37

Cost for bacon sandwich at The Delaunay* x2: £13.50
·         Crispy Bacon Roll – £6.75 (or with fried egg £8.75)

Cost for bacon sandwich at Aldi: £3.39
·         Twin Pack Unsmoked Back Bacon Rashers – £2.19
·         Farmhouse Loaf – 65p
·         Bramwells Tomato Ketchup or Bramwells Squeezy Brown Sauce – 55p

SAVING: £10.11

Starter:
For you there’s not plenty of fish in the sea, so choose to start the evening with special Scottish Mussels (£1.25) available in White Wine or Garlic Butter sauce, embrace the aphrodisiac qualities of the seafood and garlic, enough to leave you feeling full of love. If you’re looking for something a little milder, devour a Prawn Cocktail (£1.39) or get hands on with Aromatic Duck with Pancakes (£3.79).

Cost of mussels starter at Hawksmoor Air Street** x2: £23.00
·         Elberry Cove mussels with bay & chilli – £11.50

Cost of mussels starter at Aldi:
·         Scottish Mussels – £1.25

SAVING: £21.75

Cost of prawn cocktail starter at The Delaunay*** x2: £28.00
·         Prawn & Avocado with Sauce & Marierose – £14.00

Cost of prawn cocktail starter at Aldi:
·         Prawn Cocktail – £1.39

SAVING: £26.61

Cost of duck pancake starter at Hutong, The Shard****:
·         Roasted Peking duck half – £32.00

Cost of duck pancake starter at Aldi:
·         Aromatic Duck with Pancakes – £3.79

SAVING: £28.21

*Main Course:
To really impress your beau try Aldi’s British Sirloin Steaks with Pink Peppercorn Butter (£6.99). Brand new for this year, this steak gives Aldi lovers something different and delicious to sink their teeth into. Pair with some sumptuous sides of aphrodisiac Asparagus (who knew?), or Shallots (39p), Chestnut Mushrooms, Chantenay Carrots or Babycorn all on Super 6 for just 59p.

Cost of steak dinner at Hawksmoor Air Street: £37.00 x2 = £74.00
·         Sirloin Steak – £29.50
·         Peppercorn Sauce – £3.00
·         Beef Dripping Fries or Triple Cooked Chips – £4.50

Cost of steak dinner at Aldi: £8.57
·         British Sirloin Steaks with Pink Peppercorn Butter – £6.99
·         Champion Steak Cut Chips – 99p
·         Asparagus – 59p

SAVING: £65.43

If steak doesn’t take your fancy then maybe Aldi’s British Pork Loin Medallions (£1.99), British Beef Wellington 2 Pack (£4.99), British Gammon Shanks with Maple and Balsamic (£3.49) or British Pork Saltimbocca (£2.99) will be guaranteed to tickle your taste buds and get your heart racing.

Dessert:
Finish up with a sweet treat and indulge in one of Holly Lane Valentine’s Cupcakes (99p), available in Chocolate or Red Velvet, or share the love with a cheeky chocolate or two from Aldi’s luxurious Chocolatero Valentine’s Chocolate Box (£5.99). End your evening by whispering sweet nothings to your loved one with Swizzels Love Hearts Tin (£1.99).

Cost of a cupcakes at The Hummingbird Bakery x2: £5.00
·         Classic Cupcakes – £2.50 per cupcake

Cost of a cupcakes at Aldi:
·         Holly Lane Valentine’s Cupcakes – 99p two pack

SAVING: £4.01

Cost of a chocolate box at Hotel Chocolat:

The Valentine's Sleekster – 22.50

-ENDS-

Swizzels Love Hearts Tin – £1.99, 100g
This is a Specialbuy product available in Aldi stores from 5^th February 2017, while stocks last.

Holly Lane Valentine’s Cupcake – 99p, 2 pack
Available in Chocolate or Red Velvet
This is a Specialbuy product available in Aldi stores from 5^th February 2017, while stocks last.

Chocolatero Valentine’s Chocolate Box – £5.99, 210g
This is a Specialbuy product available in Aldi stores from 5^th February 2017, while stocks last.

Super 6:
Asparagus – 59p, 170g
Babycorn – 59p 135g
Chestnut Mushrooms – 59p 250g
Shallots/Echalion Shallots – 39p, 300g
Chantenay Carrots – 59p, 500g
These are Super 6 offers, available from Thursday 2^nd February until Wednesday 15^th February while stocks last.

Super 6 Fresh Meat & Fish:
Aromatic Duck with Pancakes – £3.79 (was £4.49), 570g
2 British Chicken Garlic Kievs – £1.25 (was £1.49), 260g
Twin Pack Unsmoked Back Bacon Rashers– £2.19 (was £2.59), 2 x 250g
British Pork Loin Medallions– £1.99 (was £2.39), 400g
Scottish Mussels – £1.25 (was £1.49), 450g Available in White Wine or Garlic Butter sauce
Prawn Cocktail – £1.39 (was £1.69), 170g
These are Super 6 Fresh Meat & Fish offers, available from Thursday 2^nd February until Wednesday 15^th February while stocks last.

Specialbuys:
British Beef Wellington 2 Pack – £4.99, 370g
British Sirloin Steaks with Pink Peppercorn Butter – £6.99, 400g
British Gammon Shanks with Maple and Balsamic– £3.49, 560g
British Pork Saltimbocca – £2.99, 286g
These are Specialbuy offers, available from Thursday 9^th February while stocks last.

Other products:
Farmhouse Loaf – 65p, 800g
Bramwells Tomato Ketchup – 55p, 560g
Bramwells Squeezy Brown Sauce – 55p, 455g
Village Bakery Pancakes – 45p, 6 pack Available in Plain or Lemon & Raisin
Specially Selected Maple Syrup – £2.99, 250ml
Champion Steak Cut Chips – 99p, 1.5kg

*www.thedelaunay.com
** http://thehawksmoor.com/locations/airstreet/
***https://www.firmdalehotels.com/hotels/london/dorset-square-hotel/the-potting-shed-bar-restaurant/
****http://hutong.co.uk/mod/
*****https://hummingbirdbakery.com/
******https://www.hotelchocolat.com/uk
*******Prices specified by Aldi and accurate as of 08.02.17
********Comparisons of the products shown only. Restaurants stated and other restaurants may sell other products at different prices

9
Feb

You'll find no 'impastas' with Aldi's Authentic Italian Specialbuys

Italy is known as one of the most romantic countries in the world, being host to dreamy getaways including Rome, Venice, Lake Como, Verona and Florence, to name a few. But there is one thing more famous about Italy than its romantic getaways and that’s the delectable dishes you can hope to eat when you arrive there.

With Valentine’s just around the corner, Aldi has a new range of Specialbuy products available in store from 12^th February, so you can cook your way to your loved ones heart, without leaving the country!

For starters you can enjoy a Mini Bruschetta (£1.49) paired with Specially Selected Dipping Oils (£1.29) or Balsamic Glaze (£1.29) and finished with Specially Selected Piccolo Tomatoes (£1.59) and Basil (69p), for the true restaurant experience. On the side Seafood Antipasti (£3.99) and Italian Salami (£1.99) make the perfect starters to whet your appetite.

For the main event, go gourmet with Specially Selected Gourmet Pasta (99p) or Gourmet Egg Pasta (£1.39) mixed with Pour Over Pasta Sauces (99p), if you want to accompany your sauces then Chestnut Mushrooms and Echalion Shallots are on Super 6 for just 59p each to create a marvelous main course.

Spice up all of your dishes with the Italian Spice Mill (99p) which can be sprinkled over British Pork Loin Medallions (£1.99) to add extra delicious flavours to your meal.

To accompany your meal why not try a bottle of Cococciola (£4.49), with its fresh and fruity fusion of apple, lemon and apricot flavours it can be perfectly paired with any seafood dishes such as Scottish Mussels (£1.25).

Impress friends and family by creating delicious homemade pasta with Aldi’s Pasta Machine & Dryer Set (£12.99). Whether its tortellini, spaghetti or tagliatelle, budding chefs can create their perfect pasta with this stainless steel machine, which features nine thickness settings. The set also boasts a beechwood pasta dryer.
Aldi’s selection of Italian themed Specialbuys offers authentic, high quality products allowing you to recreate irresistible cuisine and premium wine without breaking the bank.

Please find below the discount supermarket’s range available in stores:

Specially Selected Gourmet Pasta – £0.99, 500g Available in Conchiglie, Gigli, Trottole or Torciglioni di Semola

Italian Salami – £1.99, 200g Available in Milano, Casereccia, Abruzzese or Campagnolo

Balsamic Glaze – £1.29, 250ml

Loyd Grossman Pour Over Pasta Sauces – 99p, 170g Available in White Wine & Parsley, Creamy Peppercorn & Brandy, Wholegrain Mustard & Tarragon or Creamy Parmesan & Cheddar

Family Size Dolmio Bolognese Sauce – £1.39, 750g

Large Conchiglioni / Paccheri Rigati Pasta – £1.29, 500g

Italian Spice Mill – 99p, 16g/25g/28g/30g/50g Available in Italian Herbs, Chilli, Pizza,Pasta, Garlic and Chilli or Garlic.

Mini Bruschetta– £1.49, 240g Available in Tomato or Oregano

Gourmet Egg Pasta – £1.39, 500g Available in Armoniche (harmonicas), Capricci (coral reefs) or Gemelli (spiral tubes)

Specially Selected Dipping Oils – £1.29, 125ml Available in Balsamic, Basil, Garlic or Chilli

Pastinos Pasta Snacks – £1.49, 150g Available in Arrabbiata, Chianti & Olive or Tomato & Sweet Basil

Seafood Antipasti – £3.99, 280g Available in Calamari, Seafood Salad, Seafood Salad with Vegetables or Octopus.
These are Specialbuy items available in stores from Sunday 12^th February, while stocks last.

Mangetout – 59p 155g
Asparagus – 59p, 170g
Babycorn – 59p 135g
Chestnut Mushrooms – 59p 250g
Shallots/Echalion Shallots – 59p, 300g
Chantenay Carrots – 59p, 500g
These are Super 6 offers, available from Thursday 2^nd February until Wednesday 15^th February while stocks last.

2 British Chicken Garlic Kievs – £1.25 (was £1.49), 260g
Twin Pack Unsmoked Back Bacon Rashers– £2.19 (was £2.59), 2 x 250g
British Pork Loin Medallions– £1.99 (was £2.39), 400g
Scottish Mussels – £1.25 (was £1.49), 450g Available in White Wine or Garlic Butter sauce
These are Super 6 Fresh Meat & Fish offers, available from Thursday 2^nd February until Wednesday 15^th February while stocks last.

Cococciola – £4.49
Soave Classico Superiore DOCG – £4.99
Available at www.aldi.co.uk and in stores nationwide now

Pasta Machine & Dryer Set – £12.99
On sale from 12^th February and available while stocks last

Italian Bake
This rustic Mediterranean classic is a deliciously hearty meal choice for the family.

Serves: 4 people
Prep time: 20 minutes
Cooking time: 30 minutes
Italian

Ingredients
2 x packs British Pork Loin Medallions
1 x 400g can Chickpeas
3 x sticks Celery – approx 300g
1 x bunch Spring Onions
2 x teaspoons Cucina Tomato Purée
1 x teaspoon Cucina Green Pesto
1 x teaspoon Stonemill Paprika
50g drained Solesta Black Pitted Olives
1 x Quixo Chicken Stock Cube
300ml Boiling Water
1 x Sunnyhills Ready to Bake Ciabatta
1 x Iceberg Lettuce
300g Cherry Tomatoes
½ Cucumber
A little Solesta Olive Oil

Method
Preheat the oven to 200˚C/400˚F/Gas Mark 7
In a large frying pan sauté the pork medallions on both sides until browned. Transfer to a shallow ovenproof dish.
Trim the celery and spring onions and chop into small pieces.
Fry them in the same pan with a little more oil until just coloured. Add the pesto, tomato purée, olives, crumbled stock cube, paprika and the drained chickpeas. Pour over the boiling water, season with some black pepper and bring to the boil stirring often.
Pour this over the pork medallions.
Cover with some foil and bake in the oven for 30 minutes.
10 minutes before the end of the cooking time – put the ciabatta loaf in to cook.
Meanwhile – chop the tomatoes in half, peel and slice the cucumber and shred the lettuce toss them together and serve alongside the pork and bread.

Spaghetti Carbonara
This classic Italian pasta dish is perfect for both lunch and dinner.

Serves: 4 people
Prep time: 10 minutes
Cooking time: 25 minutes
Italian

Ingredients
500g Spaghetti
400g pack Smoked Back Bacon Rashers, chopped
2 tbsp Olive Oil
300g tin Sliced Mushrooms, drained
1 tsp Dried Parsley
1 tsp Hot English Mustard
75ml Double Cream
50g Parmigiano Reggiano Cheese, grated
1 tbsp Malt Vinegar
4 Medium Eggs

Method
Bring a large saucepan of water to the boil, season with salt and add the spaghetti and cook as per pack instructions.
Meanwhile to make the sauce fry the bacon in a large frying pan in 1 tbsp olive oil until just cooked, (approx. 3 minutes).
Then add the mushrooms and warm through, (approx. 2 minutes).
Stir in the parsley, mustard, a pinch of black pepper and the double cream.
When the spaghetti is cooked, drain and mix with the sauce and parmesan cheese.
In a medium saucepan boil some water, add the vinegar and break the eggs in the boiling water and cook for about 2 minutes, until the egg white is firm.
Serve a portion of the spaghetti with a poached egg on top.

Italian Sausage Rice Bake
Succulent sausages with a Mediterranean twist.

Serves: 4 people
Prep time: 25 minutes
Italian
Organic

Ingredients
400g Specially Selected Premium Pork and Herb Sausages
300g Bilash Long Grain Rice
3 pack Mixed Peppers
350g Mushrooms
450g Large Vine Tomatoes
440g Cucina Lasagne Sauce
100g Everyday Essentials Grated Cheddar Cheese
Solesta Mild Olive Oil
Ground Black Pepper

Method
Preheat the oven to 200^oC/400^oF/Gas Mark 6.
Cook the rice as instructions on the pack.
Meanwhile chop the sausages into 4 pieces.
In a large frying pan or wok, brown the sausage pieces in a little olive oil drain and transfer to a rectangular baking dish.
Chop the peppers into small chunks - discard the stalk and any seeds and white pith, add these to the sausages in the dish.
Wipe the mushrooms with a damp cloth, cut in half then slice them.
Gently saute them with a little olive oil in the frying pan or wok, and then add to the dish.
Put the cooked rice in the dish with the other ingredients, season with some black pepper and mix well, pour over the lasagne sauce.
Slice the tomatoes thinly and place on top of the rice mixture in the dish.
Sprinkle over the grated cheese, put into the oven and cook for 30 minutes - until golden and piping hot - then serve.

Italian Puff Pastry Tarts
Tasty Italian pastry treats. Ideal for starters, sharing and snacking.

Serves: 4 people
Prep time: 10 minutes
Cooking time: 20 minutes
Italian
Vegetarian

Ingredients
1 packet Ready Rolled Greenvale Puff Pastry
375g Delikata Black Pitted Olives
230g Cheese Cubes in Oil
200g Cucina Green Pesto
40g Cucina Antipasti
280g Grilled Peppers

Method
Pre-heat the oven to 200°C/400°F/Gas Mark 6.
Unroll the pastry and divide into 4 equal slices.
Put them onto a large baking sheet.
With a sharp knife, score a 2cm border around the edge of each slice.
Spread the pesto over the pastry up to the border on all 4 slices.
Drain the peppers and cut into slices, divide them between the slices.
Drain the cheese and divide the cubes and bits of pepper between the slices.
Put 6 black olives on each slice.
Brush a little milk onto the pastry border, bake for 15-20 minutes until risen and browned.

Goat's Cheese & Parma Ham Pizza
Classic Italian-style pizza - crispy Parma ham with soft goat's cheese and fresh basil leaves.

Serves: 1 person
Prep time: 5 minutes
Cooking time: 10 minutes
Italian

Ingredients
Everyday Essentials Cheese and Tomato Pizza (265g)
50g Herbed Goats’ Cheese
3 slices Specially Selected Parma Ham
1 Vine Tomato
2 tsp Specially Selected Pesto Rosso
8 Cucina Pitted Black Olives
15g Parmigiano Reggiano Cheese
Fresh Basil Leaves

Method
Pre heat the oven to 200°C/400°F/Gas Mark 6.
Take the pizza out of its packaging and put on a baking or pizza tray.
Thinly slice the tomato and spread the slices over the pizza.
Crumble the goat's cheese over the top then tear the Parma ham and place on the pizza.
Drizzle over the pesto and scatter over the olives.
Cook for about 8-10 mins until crisp and golden.
Finely grate the Parmigiano Reggiano cheese.
Serve the pizza sprinkled with the Parmigiano Reggiano cheese and scatter over some fresh basil leaves.

Additional recipes include:

https://www.aldi.co.uk/no-bake-bacon-lasagne/p/000000031860800
https://www.aldi.co.uk/italian-chicken-bake/p/000000031854100
https://www.aldi.co.uk/italian-chicken-kebabs/p/000000034903700
https://www.aldi.co.uk/rosa-di-parma/p/000000034900900
https://www.aldi.co.uk/italian-style-vegetable-broth-with-yoghurt-flatbreads/p/000000034901800

9
Feb

Aldi wins Multiple Retailer of the Year at The Drinks Retailing Awards

Aldi collects top award of Collects Multiple Wine Retailer of the Year for third year running
Beats Waitrose in the battle of the taste buds
Results announced day after Aldi overtook Co-op as the 5th biggest supermarket in the UK

Discount supermarket Aldi has been crowned the best place in the UK to buy wines after scooping the prestigious title of ‘Multiple Wine Retailer of the Year’ for the third year running at the Drinks Retailing Awards ceremony, held in London last night.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “We’re thrilled our wine range has been recognised once again by such a respected awarding body. Receiving this accolade is a testament to the work of our talented buyers and dedicated suppliers, who work tirelessly to deliver exceptional products at an unbeatable price”

More and more consumers seem to be falling for the retailer’s beers, wine and spirits. According to latest figures Aldi sold 96 bottles of champagne and prosecco every minute throughout December. But it’s not just in store that’s proving fruitful, the Aldi eCommerce site, aldi.co.uk, has sold nearly two million bottles across the country since it launched 12 months ago.

Judged by a panel of wine experts, this coveted award for Aldi’s trophy cabinet marks an excellent start to 2017 when Aldi also became the UK's fifth biggest supermarket. In 2016, the retailer collected 225 awards for its beers, wines and spirits range, including the International Wine & Spirit Competition ‘Innovator of the Year’ title.

3
Feb

Unleash Your Inner Chef With Aldi’s Restaurant at Home Range

With everything from stylish serving dishes and professional pans, to premium food processors and crème brûlée kits, budding chefs need look no further than Aldi’s Restaurant at Home range, available to buy online from 2^nd March and in stores from 9^th March.

Prepare to cook like a professional with this Premium Food Processor (£49.99), perfect for mixing, beating and blending all ingredients. It also comes complete with pre-programmed Pulse, Ice Crushing and Smoothie cycles, and is available in cream and grey colour options. A comprehensive range of accessories with a storage case are also included.

The Restaurant at Home range caters for coffee lovers too, with Aldi’s Coffee Capsule Machine (£49.99) which creates barista style coffee in a matter of seconds, and is available in stylish red, grey, cream and black. What’s more, for an even tastier finish to homemade hot drinks, Aldi’s Milk Heater/Frother (£19.99) is great for frothing milk for lattes, cappuccinos and hot chocolates, and is available in four colours.

kitchen. The stool is equipped with an easy-to-use height adjustment function to suit everyone, and is available in white and black colour choices.

From cheese platters to charcuterie plates, this sleek glass Serving Dome (£19.99) with bamboo base will enable gourmets to effortlessly serve up delicious dishes in style.
For foodies wanting to whip up delicious desserts, Aldi has got it covered with this quality Crème Brûlée Kit (£14.99). The four piece ramekin set comes with its very own blowtorch to add that all important finishing touch to the popular caramel and custard pudding.

Aldi’s 44 Piece Cutlery Set (£24.99) is ideal for any dinner party host. The mirror polished, stainless steel set will make any dinner table sparkle, and includes table knives, forks, spoons and teaspoons, as well as dessert knives and forks, soup spoons and tablespoons.

Cooking enthusiasts will love Aldi’s high quality, aluminium Professional Pans, which come in large (£19.99), medium (£14.99) and small (£9.99) sizes. All come complete with extremely durable, 3-layer non-stick interiors and a full induction base so they can conveniently be used on any type of hob.

For the finishing touch, this restaurant-style Condiment Caddy (£9.99) is a smart addition to any meal and comes with a Salt Shaker, Pepper Shaker, Oil Pourer and Vinegar Pourer.

The range also boasts a whole host of other quality kitchen must-haves including, Hard Anodised Oven Trays (£14.99), stylish Wooden Serving Boards (£9.99) and a selection of stainless steel Professional Utensils (from £2.49).

Aldi’s Specialbuys Restaurant at Home range is available online from 2^nd March and in stores nationwide from 9^th March but be quick, as with all Specialbuys, once it’s gone it’s gone!
Aldi’s Restaurant at Home range is available online from 2^nd March and in stores from 9^th March while stocks last.

Product Description	Price
Coffee Capsule Machine	£49.99
Premium Food Processor	£49.99
18 Piece Knife Block	£29.99
44 Piece Cutlery Set	£24.99
Serving Dome	£19.99
Large Professional Pans	£19.99
Milk Heater/Frother	£19.99
Padded Gas Lift Bar Stool	£17.99
Medium Professional Pans	£14.99
Crème Brulee Kit	£14.99
Hard Anodised Oven Trays	£14.99
Wooden Serving Boards	£9.99
Small Professional Pans	£9.99
Condiment Caddy	£9.99
Serving Dishes	£9.99
Brie Baker	£4.99
Coffee Capsule Holder	£3.99
Professional Utensils	£2.49

3
Feb

Purse-friendly Aldi Lacura Cosmetics Return to Shelves

Beauty fans across the UK will be excited to know that Aldi’s popular Lacura cosmetics range is back in stores from 30^th March. With prices starting from just £2.99, beauty shoppers can get exclusive must-have make-up products without the hefty price tag.

NEW FOR 2017
Lacura Highlighting Trio (£3.49)
Infused with light-reflecting particles, the Lacura Highlighting Trio features three shades of shimmering powder perfect for emphasising facial features to create an on-trend strobing effect and radiant complexion. The kit is available in Rosy Glow and Golden Glow.

Lacura Concealer Pens (£2.99)
Easy to apply, these wonder pens are the answer to those late night and early morning under eye dark circles and come in three different shades to suit; sandy, rosy and darker complexions. They also can be used to contour, highlight and brighten areas of the face, such as cheekbones, t-zone and lips.

Lacura Mascaras (£2.49)
Aldi has a great range of mascaras that are ideal for adding volume, fullness and length to eyelashes.

The particularly soft, creamy formula of the Lacura Beauty Magic Curl Mascara is easy to apply to achieve full and defined lashes. The brush and texture create intensive, curved eyelashes so you can say goodbye to eyelash curlers.

For a thick and dramatic look, use the Lacura 3D-Effect Mascara. The brush on is specially adapted to the mascara’s texture, making sure that every lash is captured by the wand. This mascara will add curve, fullness and length to lashes, leaving you with a three-dimensional and eye-catching look.

For voluminous and irresistible eyelashes, try the Lacura Volume Sensational Mascara. The brush reaches every lash creating sensational volume, optimal sweeping and breath-taking length. The soft, creamy texture of the mascara ensures lashes are perfectly separated, without clumping.

To get your hands on the latest cosmetic range from Aldi, head to your nearest store on Thursday 30^th March to avoid disappointment because once they’re gone they’re gone!

3
Feb

Tackle taste buds with Aldi during the Six Nations

Kick off the Rugby Six Nations Championship with these fridge fillers from Aldi. The Classic Ales Selection (£14.79) is available in stores nationwide from 2^nd February, while stocks last.

The selection includes two bottles each of six different tipples to keep the drinks flowing throughout the games.

Ringwood Mauler (3.9%, 500ml)
This golden craft beer has a crisp bitterness and a refreshing finish, providing the perfect addition to an afternoon in with friends while the game is in full swing.

Wychwood Dirty Tackle (4%, 500ml)
Tackle taste buds with this full-bodied malty beer that has a vibrant citrus aroma.

Marston’s Pedigree (4.5%, 500ml)
With spicy hops, the Marston’s Pedigree has a fruitiness and a biscuity malt flavour for something a bit different to add even more excitement to the match.

Wainwright (4.1%, 500ml)
Subtly sweet, this refreshing golden beer has a light citrus flavour for a delicate flavour contrast.

Jennings Cumberland (4%, 500ml)
A slight citrus aftertaste accompanies this thirst-quenching ale, which has a unique character for a bit of variety.

Brakspear Oxford Gold (4.6%, 500ml)
Say cheers to your favourite team with this ale, which is craft brewed with a zesty aroma and well-balanced fruity, spicy hop taste.

Pair with these British Sirloin Steaks with Pink Peppercorn Butter – £6.99, 400g. Available from Thursday 9^th February while stocks last.

2
Feb

1.2 million young people get set to eat fresh as Aldi announces four year partnership with Team GB's Brownlee brothers

Olympic athletes, Alistair and Jonny Brownlee join forces with Aldi to pledge their support to Get Set to Eat Fresh, an ambitious educational programme aiming to reach 1.2 million young people in the UK by 2020. The programme sets out to tangibly improve the eating habits of at least three in four of all participating children.

Aldi have today announced a four year partnership with Olympic Gold and Silver medal triathlon winning brothers Alistair and Jonny Brownlee to be the face of their Team GB partnership. Alistair and Jonny will be supported by Aldi all the way to Tokyo 2020 as they inspire the nation to access fresh healthy affordable food from Britain’s best value supermarket. As savvy Yorkshiremen they understand that true value is the combination of amazing quality, responsibly sourced food offered at unbeatable prices making the partnership with Aldi a perfect fit.

Launched by the British Olympic Association (BOA) and Aldi - the first supermarket sponsor to Team GB - Get Set to Eat Fresh is a schools’ engagement programme that aims to educate 5-14 year-olds nationwide. It does this by developing in young people an understanding and love of fresh, healthy food, the skills required to cook for themselves and the desire to celebrate food with friends and family. The programme is brought to life by Team GB athletes, who inspire students to eat more healthily.

Since its inception, 400,000 young people have been reached with over 2,000 schools signing up to the programme.

The 2017 campaign kicked off today when gold and silver Olympic Triathlon medallists, the Brownlee Brothers, visited young people in Guiseley and officially opened the town’s new Aldi store before heading to Yeadon Westfield Infant School. Whilst there, the Olympians went head-to-head on a special ‘smoothie-cycle’ – a bike which produces healthy, vegetable and fruit smoothie drinks using pedal power, to show that healthy eating can be fun too.

Commenting on the partnership Alistair Brownlee said: ‘We’re incredibly excited to be the official ambassadors of the Get Set to Eat Fresh programme which we know will have huge impact on young people’s healthy eating habits nationwide.”

Jonny Brownlee added: “As athletes, we know how important diet, nutrition and being active is to living a healthy lifestyle and we strongly believe we can help support the ambitions of Aldi and Team GB as they look towards 2020.”

Get Set to Eat Fresh has its own website, www.getseteatfresh.co.uk, where it hosts insights into athlete nutrition and video content featuring Team GB athletes discussing their eating habits, as well as providing teachers with free, fun and engaging curriculum-linked resources that are easy to use and will help them to plan and deliver their lessons about healthy eating.

Alistair and Jonny join likes of boxer Nicola Adams, modern pentathlete Samantha Murray, gymnast Dan Purvis and BMX racing cyclist Liam Phillips, who have begun visiting schools up and down the country as part of Get Set to Eat Fresh.

The initiative unites Aldi’s love and knowledge of food with inspiring and engaging stories of Team GB athletes and as the winner of the UK Fruit and Veg Awards 2016, no retailer is better equipped to promote healthy, high quality and affordable produce.

Matthew Barnes, Chief Executive Officer at Aldi UK, said: “We are determined to make the Get Set to Eat Fresh programme a huge success and having the Brownlee brothers on board is going to help us achieve our ambitious goals. At Aldi, we want to encourage the nation to eat fresh, healthy, quality produce and Get Set to Eat Fresh has allowed us to promote this message to families throughout Britain.

“We were proud to be the first supermarket sponsor of Team GB for the Rio 2016 Olympic Games and look forward to investing further in the Get Set to Eat Fresh programme, as we continue that partnership to the Winter Olympics in PyeongChang 2018 and to the Summer Olympics in Tokyo 2020.”

Bill Sweeney, CEO of the British Olympic Association, said: “Our partnership with Aldi has been a great success and their commitment to the Team GB brand has been a huge positive for us, highlighted with the continuation of the partnership to Tokyo 2020. Undoubtedly one of the greatest successes has been the Get Set to Eat Fresh programme.

“Aldi’s commitment to continue to grow this programme and help improve young people’s understanding of the importance of eating healthy, fresh food is fantastic.

“To have two athletes of the calibre of Alistair and Jonny emphasises the quality of the programme but more importantly, their feats in Rio and the lives they lead as elite athletes can be an inspiration to young people throughout the UK.”

For more information about Aldi’s partnership with Team GB visit www.aldi.co.uk.

27
Jan

Treat your skin to the best beauty sleep with Aldi's Lavender Midnight Power

ANTI-AGEING FORMULA HELPS SKIN RECUPERATE OVER NIGHT
INFUSED WITH BUTTERFLY LAVENDER EXTRACT FOR A PEACEFUL AND CALMING SLEEP
REPAIRS THE SKIN’S MOISTURE BARRIER AND RELAXES WRINKLES
LIMITED SPECIALBUY RANGE

In time for National Sleep Awareness Week (6^th March – 13^thMarch), Aldi launches Lacura Lavender Midnight Power, the perfect pre-bedtime range of pamper products to help skin benefit from a full night’s rest.

On sale online from 2^ndMarch at Aldi.co.uk and in stores from 5^th March, the new range includes Lavender Midnight Power Cream (£3.99 for 50ml) and Lavender Midnight Power Eye Care (£3.99 for 15ml).

The anti-ageing Lacura Lavender Midnight Power Cream contains jojoba oil, shea butter and hyaluronic acid to reduce signs of dull, dry and tired looking skin overnight. Infused with butterfly lavender extract and an express moisturiser, the cream works on the skin like an intensive face mask.

It absorbs quickly and works through the night to regenerate the skin’s surface layer, helping to repair the skin’s moisture barrier and relax wrinkles, leaving skin firm and well rested.

Containing special extracts from the Persian silk tree, the Lavender Midnight Power Eye Care rejuvenates the whole eye care area, reduces crow's feet and dark circles. The soothing lavender extract teamed with hyaluronic acid and an express moisturiser helps eyes to recover from everyday stresses.

Beauty fans are encouraged to get their products online from 2^nd March and in store from 5^th March to avoid disappointment, because once they’re gone, they’re gone!

Aldi Lacura has received unprecedented success over the past couple of years, and has most recently scooped winner of the Best Own-Brand Range of the Year at the 2016 Beauty Awards for its Caviar Illumination Collection.

26
Jan

Blooming amazing gifts this Mother's Day at Aldi

As Brits gear up to spoil their mums this Mothering Sunday, Aldi boosts its offering to provide a bouquet for Britain’s best mums on any budget.

Mintel data states that of 60%* of Brits who spent money on Mother’s Day in 2016, almost 1 in 3 bought flowers. With this in mind, Aldi aims to make shopping for that special lady in your life that much easier and cost effective with its extensive floral range.

Having been named Floral Retailer of the Year at the latest FPC Fresh Awards and Retail Industry Awards 2016, Aldi prides itself on offering the freshest, high quality, beautiful flowers at unbeatable prices.

With Mother’s Day floral arrangements available from £3.00 through to £25 for a Specially Selected Premium Gift Bouquet, Aldi has a bunch of fabulous flowers available to show mum how much you appreciate her.

Please see below the discount supermarket’s full range:

Specially Selected Premium Hydrangea Bouquet - £25.00
This is a Specialbuy item available in stores from Thursday 23rd March, while stocks last.

Specially Selected Premium Gift Bouquet – £20.00
This is a Specialbuy item available in stores from Thursday 23^rd March, while stocks last.

Gift Bag Bouquet – £15.00
This is a Specialbuy item available in stores from Thursday 23^rd March, while stocks last.

Luxury Mother’s Day Bouquet – £15.00
This is a Specialbuy item available in stores from Thursday 23^rd March, while stocks last.

Mother’s Day Jam Jar Posy – £3.49 (69804)
This is a Specialbuy item available in stores from Tuesday 21^st March, while stocks last.

Rose & Germini Bouquet – £5.00
This is a Specialbuy item available in stores from Tuesday 21^st March, while stocks last.

Mother’s Day Tulips – £5.00
This is a Specialbuy item available in stores from Tuesday 21^st March, while stocks last.

Vintage Floral Jug – £7.99
This is a Specialbuy item available in stores from Tuesday 21^st March, while stocks last.

Mother’s Day Gift Basket – £9.99
This is a Specialbuy item available in stores from Sunday 19^th March, while stocks last.

Mother’s Day Bouquet – £10.00
This is a Specialbuy item available in stores from Tuesday 21^st March, while stocks last.

Hydrangea Gift Box – £20.00
This is a Specialbuy item available in stores from Thursday 23^rd March, while stocks last.

Specially Selected Twin Stem Orchid Cascade – £19.99
This is a Specialbuy item available in stores from Sunday 19^th March, while stocks last.

Planted Glass Sweetie Jar– £3.99
This is a Specialbuy item available in stores from Sunday 19^th March, while stocks last.

Hyacinth Basket – £3.49
This is a Specialbuy item available in stores from Sunday 19^th March, while stocks last.

Calla Lily Jar – £5.99
This is a Specialbuy item available in stores from Sunday 19^th March, while stocks last.

Mum Rose Tin Trio – £12.99
This is a Specialbuy item available in stores from Sunday 19^th March, while stocks last.

Potted Azalea – £4.99
This is a Specialbuy item available in stores from Sunday 19^th March, while stocks last.

Outdoor Lavender & Spring Planter – £9.99
This is a Specialbuy item available in stores from Sunday 19^th March, while stocks last.

<div center;"="">-ENDS-
*http://www.mintel.com/press-centre/retail-press-centre/mummys-boys-lead-mothers-day-spending-men-spend-12-18-more-than-women-on-the-occasion

26
Jan

Customers are flipping out this pancake day at Aldi

On Shrove Tuesday, pleasurable pancakes can be devoured at any time of day, whether it’s for breakfast, brunch, dinner or dessert. Sweet or savoury, whatever your preference, at Aldi you can pick up a variety of pancake Specialbuys to ensure you have a flipping fantastic pancake day!

Whether you’re after quick, simple and tasty or want to whip up your own creations, ready-made pancakes start from 99p for Village Bakery Pancakes or easy to use Green’s Traditional Pancake Mix for just 89p with Frylight Sunflower Spray (£1.49) for a clean flip.

Pimp your pancakes with Lyle’s Golden Squeezy Syrup (85p) and Dessert Sauce (99p) or try traditional Lemon Juice for 39p. You could even add fresh fruit with Aldi’s Super 6 fresh fruit offers such as Blueberries, Mini Bananas, Lemons, Funsize Pears, Limes or Funsize Easy Peelers, available from 16^th February until 1^st March, while stocks last.

But what will be the ‘it’ topping this Pancake Day? Due to its ever increasing popularity will it be the rising star of the sweet spreads world, peanut butter?* We think so! Try an American twist and add Specially Selected Peanut Butter (£1.69) for something crunchy and sweet.

Lyle’s Golden Squeezy Syrup – 85p, 325g

Lyle’s Squeezy Dessert Sauce – 99p, 325g
Available in Butterscotch, Chocolate or Strawberry

Village Bakery Chocolate and Hazelnut Filled Crepes – 85p, 6 pack

Classic Pancakes – 99p, 8 pack

Specially Selected Peanut Butter – £1.69, 350g

Green’s Traditional Pancake Mix – 89p, 232/305g
Choose from Original or Golden Syrup.

Frylight Sunflower Oil Spray – £1.49, 190ml
This is a Specialbuy product available in Aldi stores from 23^rd February 2017, while stocks last.

Lemon Juice – 39p, 250ml
This is a core product available in selected Aldi stores nationwide

Classic Pancakes
Crispy, tasty and wonderfully versatile. These pancakes are a bona fide classic.

Serves: 4 people
Prep time: 20 minutes
Cooking time: 2 minutes
British
Vegetarian

Ingredients
100g The Pantry Plain Flour
1 Medium Egg
300ml Semi Skimmed Milk
Pinch of Salt

Method
Beat the egg into the milk along with the salt.
Sift the flour into a bowl, make a well in the centre of the flour and slowly whisk in the milk and egg mixture until the mixture is smooth.
Allow to settle for 20 minutes.
Heat a little oil or butter in a medium frying pan.
Pour enough batter in just to cover the base, cook on a medium heat for 30 seconds until browned, flip and cook the other side.
Repeat until all the batter is used.
The batter will keep cling filmed in the fridge for 2 days, just whisk before using.
The pancakes can be made in advance, kept in the fridge for 2 days and reheated in a warm oven, wrapped in tin foil.

Brunch Pancakes
Hearty and delicious, these pancakes are a wonderfully filling option for mornings.

Serves: 4 people
Prep time: 20 minutes
Cooking time: 20 minutes
British

Ingredients
For the pancakes
100g The Pantry Plain Flour
2 Large Eggs
300ml Milk
Pinch Salt
10g Fresh Chives, chopped
A little Solesta Sunflower Oil
For the filling
6 Large Eggs
40ml Single Cream
Black Pepper and Salt
25g Butter
200g Plain Soft Cheese
8 slices Honey Roast Ham

Method
Pre-heat the oven to 180°C/350°F/Gas Mark 4.
For the pancakes
Put the flour and salt in a mixing bowl.
Break the eggs and beat with the milk in a measuring jug.
Make a well in the flour and slowly add the egg mixture, beating as you do until you have a smooth batter, then add the chopped chives and mix well.
Grease a 25cm frying pan with some oil and make 8 pancakes.
Allow to cool.
Divide the cream cheese between the pancakes, spread over the top, then place a slice of ham on each pancake.
For the filling
Scramble the eggs – crack the eggs in a mixing bowl and lightly beat together with the cream.
Season with some salt and black pepper.
In a medium saucepan add the butter and melt over a low light.
Add the egg mixture and cook the eggs, always stirring with a wooden spoon until cooked and fluffy.
Divide this between the pancakes; place in the middle, gently roll up and put on to a baking tray.
Pop in the oven for 6 minutes to warm the pancakes through, then serve.

Leek and Goats Cheese Pancakes
Classic pancakes with an indulgent twist.

Serves: 4 people
Prep time: 25 minutes
Cooking time: 40 minutes
British

Ingredients
Pancakes
100g The Pantry Plain Flour
2 medium Eggs
250ml Milk
1 tsp Stonemill Paprika
1 tsp Stonemill Garlic Granules
2 tsp Stonemill Dried Parsley
10ml Rapeseed Oil
Black Pepper
Sunflower Oil, to fry
20cm frying pan
Filling
300g Leeks
25g Salted Butter
150g log Goats’ Cheese
Black Pepper
Sauce
1 small Onion
400ml tin Sweet Harvest Chopped Tomatoes
30ml The Pantry Lemon Juice
10g fresh Basil
20ml Olive Oil
1 tsp Stonemill Paprika

Method
Make the pancakes.
Whisk the eggs with the milk.
Add the paprika, garlic, parsley, rapeseed oil and some black pepper, then whisk well.
Sift the flour into another bowl, make a well in the centre and gradually add the milk mix until you have a smooth batter.
Make 8 pancakes with the mix and put to one side.
Make the filling.
Wash the leeks well – dry and slice.
Melt the butter in a frying pan – add the leeks and cook stirring for about 5 minutes until just tender.
Add the goats’ cheese, season with black pepper and cook until melted – put to one side.
Make the sauce.
Peel, halve and finely chop the onion.
In a small frying pan, sauté the chopped onion in the olive oil for a couple of minutes.
Add the tinned tomatoes, paprika and lemon juice.
Chop the basil and add to the sauce.
Heat through then liquidise.
Heat the oven to 200°C/400°F/Gas Mark 6.
Lay the pancakes out.
Divide the mixture between them and roll up.
Put into a baking dish, pour over the sauce and bake in the oven for 20 minutes, then serve.

Apple & Blueberry Pancakes
Fruity, tasty and filling - these apple & blueberry pancakes are a great way to start the day!

Serves: 4 people
Prep time: 10 minutes
Cooking time: 15 minutes
American

Ingredients
140g The Pantry Plain Flour
30g The Pantry Caster Sugar
½ tsp Salt
1 tsp The Pantry Baking Powder
150ml Milk
1 Large Egg
100g Blueberries
2 Fun Size Eating Apples
80ml Grandessa squeezy honey 25g butter Extra butter to fry Sprinkle of The Pantry lemon juice

Method
Put the flour, salt, baking powder into a large bowl and whisk well
Add the egg to the milk and beat
Pour this into the flour mixture and whisk well
Melt the butter and stir this into the mix – beat till the batter is smooth
Allow to rest a few minutes
Meanwhile – wash the apples – core and thinly slice – sprinkle with some lemon juice to prevent browning
Heat up a small frying pan – lightly grease with butter
Add a large tablespoon of batter – about 12cm round – cook till the top begins to bubble – then flip over and cook the other side
Continue till the batter is used up – keep the pancakes warm in a low oven
Stack the pancakes between sliced apples and blueberries – drizzle with honey and serve

American Indulgence
These classic pancakes come with an exciting, indulgent twist.

Serves: 6 people
Prep time: 12 minutes
Cooking time: 10 minutes
American
Vegetarian
Vegan

Ingredients
Chocolate Hazelnut Spread
Peanut Butter
Banana
Maple Syrup

Method
Use the classic pancake mix to make your pancakes.
Then spread with Grandessa Chocolate and Hazelnut Spread and Grandessa peanut butter.
Add chopped banana, sprinkle with Grandessa Maple Syrup and serve.

-ENDS-

* http://www.mintel.com/press-centre/food-and-drink/smooth-ride-despite-crunch-as-brits-go-nuts-for-peanut-butter
** http://www.mintel.com/press-centre/food-and-drink/peanut-butter-a-rising-star-in-the-sweet-spreads-market
*** http://www.mintel.com/press-centre/food-and-drink/thats-nutty-influx-of-new-varieties-helps-peanut-butter-spread-the-wealth

26
Jan

Easter at Aldi

Adults
Specially Selected Exquisite Easter Egg – £7.99, 300g
Available in Champagne Truffle (right) and Praline Truffle (left)
This is a seasonal item available in stores from 26^th March 2017.

Moser Roth Delectable Duo Sharing Egg – £4.99, 200g
Available in Milk and White or Milk and Dark
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Luxury Peruvian Dark Chocolate Easter Egg – £4.99, 185g
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Luxury Ghanaian Milk Chocolate Easter Egg – £4.99, 185g
This is a seasonal item available in stores from 19^th February 2017.

Choceur Easter Egg with Chocolates / with Truffles – £2.99, 350g
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Mini Gifting Eggs – £4.99, 265g
This is a seasonal item available in stores from 19^th February 2017.

Choceur Filled Mini Eggs- £1.99, 260g

Moser Roth Swiss Truffles and Neapolitans- £1.99, 168g/192g

Children
Dairyfine Rocky Mallow Rubble Easter Egg – £2.99, 200g
This is a seasonal item available in stores from 19^th February 2017.

Dairyfine Popping Candy Easter Egg – £2.99, 200g
This is a seasonal item available in stores from 19^th February 2017.

Chocolate Hollow Characters; Pete Piglet, Lucy Lamb and Charlie Chick – £1.99 150g
This is a seasonal item available in stores from 19^th February 2017.

Dairyfine Giant Chocolate Bunny – £3.99, 450g
This is a seasonal item available in stores from 19^th February 2017.

Milk Chocolate Easter Egg with Milk Chocolate Buttons / White Chocolate Easter Egg with White Chocolate Buttons – £0.85, 128g
This is a seasonal item available in stores from 19^th February 2017.

Milk Chocolate Easter Egg with Mini Eggs / Milk Chocolate Easter Egg with Chocies 122g – £0.75, 128g/122g
This is a seasonal item available in stores from 19^th February 2017.

Easter Egg Hunt Kit – £3.99 390g
This is a seasonal item available in stores from 19^th February 2017.

Eggjoyables - £1.49, 144g

Dairyfine Easter Chocolate Lollies- £0.99 150g

Dairyfine Hollow Milk Chocolate Bunny- £0.65 125g

Luxury
Specially Selected Exquisite Easter Egg – £7.99, 300g
Available in Champagne Truffle and Praline Truffle
This is a seasonal item available in stores from 26^th March 2017.

Sharing
Moser Roth Delectable Duo Sharing Egg – £4.99, 200g
Available in Milk and White or Milk and Dark
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Mini Gifting Eggs – £4.99, 265g
This is a seasonal item available in stores from 19^th February 2017.

Mini Mix Up – £1.49, 187g
This is a seasonal item available in stores from 22^ndJanuary 2017.

Moser Roth Swiss Truffles and Neapolitans- £1.99, 168g/192g

Moser Roth Belgian Chocolate Selection Box- £3.69 200g

Ethical
Moser Roth Luxury Peruvian Dark Chocolate Easter Egg – £4.99, 185g
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Luxury Ghanaian Milk Chocolate Easter Egg – £4.99, 185g
This is a seasonal item available in stores from 19^th February 2017.

Easter egg hunt
Easter Egg Hunt Kit – £3.99, 390g (73863)
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Mini Gifting Eggs – £4.99, 265g (73808)
This is a seasonal item available in stores from 19^th February 2017.

Mini Mix Up – £1.49, 187g
This is a seasonal item available in stores from 22^ndJanuary 2017.

Mini Choceur Bunnies – £1.49, 100g
This is a seasonal item available in stores from 22^ndJanuary 2017.

Under £5
Moser Roth Delectable Duo Sharing Egg – £4.99, 200g
Available in Milk and White or Milk and Dark
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Luxury Peruvian Dark Chocolate Easter Egg – £4.99, 185g
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Luxury Ghanaian Milk Chocolate Easter Egg – £4.99, 185g
This is a seasonal item available in stores from 19^th February 2017.

Choceur Easter Egg with Chocolates / with Truffles – £2.99, 350g
This is a seasonal item available in stores from 19^th February 2017.

Dairyfine Rocky Mallow Rubble Easter Egg – £2.99, 200g
This is a seasonal item available in stores from 19^th February 2017.

Dairyfine Popping Candy Easter Egg – £2.99, 200g
This is a seasonal item available in stores from 19^th February 2017.

Chocolate Hollow Characters; Pete Piglet, Lucy Lamb and Charlie Chick – £1.99, 150g
This is a seasonal item available in stores from 19^th February 2017.

Dairyfine Giant Chocolate Bunny – £3.99, 450g
This is a seasonal item available in stores from 19^th February 2017.

Milk Chocolate Easter Egg with Milk Chocolate Buttons / White Chocolate Easter Egg with White Chocolate Buttons – £0.85, 128g
This is a seasonal item available in stores from 19^th February 2017.

Milk Chocolate Easter Egg with Mini Eggs / Milk Chocolate Easter Egg with Chocies 122g – £0.75, 128g/122g
This is a seasonal item available in stores from 19^th February 2017.

Eggjoyables - £1.49, 144g

Moser Roth Mini Gifting Eggs – £4.99, 265g
This is a seasonal item available in stores from 19^th February 2017.

Mini Mix Up – £1.49, 187g
This is a seasonal item available in stores from 22^ndJanuary 2017.

Mini Choceur Bunnies – £1.49, 100g
This is a seasonal item available in stores from 22^ndJanuary 2017.

Easter Egg Hunt Kit – £3.99, 390g
This is a seasonal item available in stores from 19^th February 2017.

Moser Roth Belgian Chocolate Selection Box- £3.69, 200g

Under £1
Milk Chocolate Easter Egg with Milk Chocolate Buttons / White Chocolate Easter Egg with White Chocolate Buttons – £0.85, 128g
This is a seasonal item available in stores from 19^th February 2017.

Milk Chocolate Easter Egg with Mini Eggs / Milk Chocolate Easter Egg with Chocies 122g – £0.75, 128g/122g
This is a seasonal item available in stores from 19^th February 2017.

Dairyfine Mini Filled Characters/ Easter Eggs- £0.59, 70g-90g

Dairyfine Easter Chocolate Lollies- £0.99 150g

Dairyfine Hollow Milk Chocolate Bunny- £0.65, 125g

HOT CROSS BUNS:

Specially Selected Hot Cross Buns – 99p, 4 pack
On sale from 26th January 2017

Medium:
Village Bakery Hot Cross Buns – 85p, 6 pack
On sale from 5th January 2017

Budget:
Everyday Essentials Hot Cross Buns – 50p, 6 pack
On sale from 26th January 2017

Specially Selected Brioche Hot Cross Buns – 99p, 4 pack
This is a Specialbuy product available in Aldi stores from 6^th April 2017, while stocks last.

Specially Selected Mini Hot Cross Buns – 99p, 9 pack
This is a Specialbuy product available in Aldi stores from 6^th April 2017, while stocks last.

Specially Selected Cranberry & Orange Hot Cross Buns – 99p, 4 pack
This is a seasonal product available in Aldi stores nationwide from 19^th March

Specially Selected Chocolate & Toffee Hot Cross Buns – 99p, 4 pack
This is a seasonal product available in Aldi stores nationwide from 19^th March

26
Jan

Aldi introduces the spring wine festival

Wash away your winter blues with the Aldi Spring Wine Festival, featuring 12 great-tasting products, all priced under £8. Chosen by some of the great winemakers Aldi works with, this carefully selected line up is a diverse collection of reds, whites and rosé, each with a unique background.

Mo Sisters Coonawarra Cabernet Sauvignon, £6.99
Available online from 9^th February, in store from 12^th February

Crafted in a boutique vineyard, named in honour of the three daughters of experienced winemaker Bill Moularadellis, this wine showcases the typical characters of a classic Coonawarra cabernet. It is well-structured, lavished with rich blackcurrant and mint flavours, all wrapped up in subtle vanilla oak.

Survivor Generation Swartland Shiraz-Mourvedre, £5.99
Available online from 9^th February, in store from 12^th February

Rich, dark and brooding with a big savoury heart, this wonderful South African Shiraz Mourvedre was given its unusual name in honour of a very brave cow who jumped from a moving cattle truck. ‘Survivor’ as she is known, embodies the spirit of the never-say-die generation and inspired the winemakers to produce this Swartland terroir-driven wine. Best paired with beef and other red meats.

Big Bill, £5.99
Available online from 9^th February, in store from 12^th February

This bold wine takes its name from William 'Big Bill' Millar, a South African boxing champion, decorated war hero, Springbok rugby captain and the first general manager of one of South Africa's most renowned wine producers, KWV. Like the man itself this drink is larger than life. It encompasses fruit-driven flavours together with notes reminiscent of peppery spice and dark chocolate.

Rachelsfontein Chenin Blanc, £5.99
Available online from 9^th February, in store from 12^th February

Named after the magical Rachelsfontein, a perennial water spring found on South Africa’s famous Bochendal Estate, this Chenin Blanc is characterised by refreshing acidity and quince spice with flavours of tropical fruits and apples coming through on the finish. Enjoy with fresh seafood or sushi for the perfect night in.

Bordeaux Sauvignon Blanc, £5.99
Available online from 9^th February, in store from 12^th February

This wine is all about showcasing the modern side of Bordeaux with crisp, lime-squeezed flavours and the scent of passionfruit. It is deliciously drinkable, elegant and versatile meaning it can be paired with a range of dishes, including shellfish and chicken.

El Mayoral, £6.99
Available online from 9^th February, in store from 12^th February

This wine is as deep and intense as its name suggests. Made from Monastrell and Petit Verdot grapes, it really is the essence of Jumilla, a sun-drenched region in southeast Spain. This powerful wine is rich and supple, with sophisticated aromas of blackberries, soft juicy tannins and a long lasting finish.

Crémant De Bordeaux Rosé, £7.99
Available online from 9^th February, in store from 12^th February

This Crémant Rosé is delicately crafted using the traditional method of Champagne but with a rosé blend, which aims to embody a youthful, upbeat, fresh vision of Bordeaux. Not a common wine for the area, it delivers a gentle finish with strawberry and flower aromas and a crisp palate.

Languedoc Reserve, £6.99
Available online from 9^th February, in store from 12^th February

Unexpectedly discovered in the cellars of a Chateau, this forgotten wine has languished and evolved into one that is dark and intense in colour with blackberry and spice aromas. It has a wild herb complexity, a supple texture and can be enjoyed with pasta or beef dishes.

Wolf House Pinot Noir, £4.99
Available online from 9^th February, in store from 12^th February

The Wolf House Pinot Noir is bright ruby red in colour, silky smooth in texture and boasts raspberry and blackberry flavours and subtle savoury notes. As a lighter, versatile red this can be paired with a range of meats and fish such as salmon, duck or chicken.

Leggerment Appassito, £5.99
Available online from 9^th February, in store from 12^th February

This smooth, velvety wine has fragrant notes of ripe dark cherry, spice and chocolate. It is the perfect pairing to red meat or savoury cheeses.

Costadune Grillo Chardonnay, £5.99
Available online from 9^th February, in store from 12^th February

This wine derives from the Menfi coastline on the southwest of Italy, a region which produces rich, intense, aromatic white wines. With notes of citrus and tropical fruits the blend of Grillo, a grape that is indigenous to Sicily and Chardonnay is a perfect reflection of this.

Little Princess, £4.99
Available online from 9^th February, in store from 12^th February

Gabor is one of Hungary’s best winemakers and the man behind Little Princess, a wonderfully crisp, off-dry white. This wine is bursting with fresh aromas of green apples and tropical fruits. It was given the royal-inspired name because the indigenous grape variety, Királyleányka , used to make the wine, which means Little Princess in Hungarian.

Rare Reds Explorer Case, £37.94
Available online from 12 February

If you love reds, you’ll love this exclusive selection of six exciting bottles from the Wonderful World of Wine.
The case includes:
·         Mo Sisters Coonawarra Cabernet Sauvignon
·         Wolf House Pinot Noir
·         Big Bill
·         El Mayoral
·         Lanquedoc Reserve
·         Survivor Generation

26
Jan

Spring into the season with Aldi

Those looking to spruce up their home this Spring need look no further thanks to Aldi’s brand new selection of stylish Spring Home pieces. From furniture and soft furnishings to lamps and ornaments, budding interior designers will find everything they need to give their home a fresh new look - available to pre-order online at www.aldi.co.uk from 9^th February and to buy in stores on 16^th February.

For an elegant look, Aldi’s Beechwood Dining Table (£59.99) is the perfect addition to any kitchen or dining room. It features a white finish table top and lacquered beechwood legs for a clean, modern look. Adjustable feet make it easy to counterbalance uneven floors, so the table can easily fit into any setting. Pair with the Beechwood Pair of Dining Chairs (£39.99) with a matching design to complete the classic beechwood theme.

Continue the contemporary feel with a modern Tripod Floor Light (£49.99) or Tripod Table Light (£24.99), a stylish and effortless way to create ambiance in any room. With a wood and metal base, shoppers can choose from a grey, white and washed effect cloth shade.

Nothing says elegance like a set of Velvet Top Curtains, available in sizes 90” x 90” (£34.99) and 66” x 72” (£24.99). With stylish faux silk and a velvet top border, these curtains will suit a variety of colour schemes with a choice of lavender, cream, grey and mint.

This fun Spring Bean Cube/Pouffe (£14.99) can jazz up any living room. Choose from six quirky designs, including cute rabbits and ducks wearing wellies. For added comfort, Aldi’s Shaggy Rug (£14.99) is a treat for the feet as well as a feast for the eyes, available in cream, mint and grey with non-slip material for additional safety. Complete the look with Aldi’s Tonal Weave Throw (£16.99) and Spring Cushions (£5.99 each) to really bring the room to life.

Add a touch of chic to the home with these Indoor Lanterns (£4.99), which feature a metal finish and glass panes. Pair with Antique Style Lightbulbs (£2.99) for the ultimate vintage look.
Aldi has even got the garden covered with these Spring Bronze Ornamental Animals (£3.99). Garden enthusiasts can dress up their outdoor space with these novelty designs, including cats, dogs or fairies.

Aldi’s Specialbuys Spring Home range is available in stores nationwide from 16^th February and can be pre-ordered online at www.aldi.co.uk from 9^th February but be quick, as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Spring Home range is available online from 9^th February and in stores on 16th February, available while stocks last.

Product Description	Price
Beechwood Dining Table	£59.99
Tripod Floor Light	£49.99
Beechwood Pair Of Dining Chairs	£39.99
Velvet Top Curtains 90 X 90"	£34.99
Tripod Table Light	£24.99
Velvet Top Curtains 66 X 72"	£24.99
Tonal Weave Throw	£16.99
Shaggy Rug	£14.99
Spring Washable Runner	£14.99
Spring Bean Cube/Pouffe	£14.99
Spring Washable Mat	£8.99
Door Butler Mat	£8.99
Spring Cushion	£5.99
Spring Home Indoor Lanterns	£4.99
Spring Home Faux Flower Pots	£4.99
Spring Home Canvas Wall Art	£3.99
Spring Bronze Ornamental Animals	£3.99
Antique Style Lightbulbs	£2.99

19
Jan

Aldi is full of beans this January

After the indulgence of the festive period, many thousands of Brits will be setting goals to look and feel better and to kick things off, discount supermarket Aldi is launching a brand new wholesome food in January, which is suitably named, Full of Beans (£1.99, 400g).

Created using lean beef mince - a firm family favourite - and packed with fibre-filled haricot beans, a serving of this tasty new blend will not only help you to feel Full of Beans but will also count towards your 5-a-day, a sure way to start as you mean to go on.

As with all of Aldi’s meat range, Full of Beans is made with 100% British beef and proudly wears the Red Tractor approved badge, so shoppers can be reassured it has come from trusted suppliers.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “At Aldi we strive to continue to excite and inspire shoppers with new products at prices we are sure they will love; and, with healthy eating being one of the top resolutions made each New Year, Full of Beans enters stores at just the right time.”

Full of Beans is an Aldi Specialbuy on sale from Thursday 26^th January, once its bean and gone, its gone!
Aldi’s Full of Beans has a fat content of just 3.5 percent, making it 22% percent lower in fat than current lean mince options; why not try swapping your regular mince for one full of beans to give meal time favourites a healthy and nutritious twist? Aldi has reimagined some of its most popular recipes to inspire and fill your plates.

Mince Burritos
Spicy beef mince, fresh peppers and smoky cheese wrapped in soft flour tortilla wraps. Great for sharing and family dinners.

Serves: 4 people
Prep time: 15 minutes
Cooking time: 35 minutes

Ingredients
1 x 400g Full of Beans
2 x Peppers
200g Mushrooms
1 x 300g jar Snackrite Salsa Dip
1 x 300g jar Snackrite Sour Cream Dip
1 x tsp Stonemill Paprika
1 x tsp Stonemill Chilli Powder
1 x tsp Stonemill Dried Basil
8 x slices Bavarian Beechwood Smoked Cheese Slices
1 x pack 8 Sunnyhills Tortilla Wraps
A little Solesta Sunflower Oil
Salt and Black Pepper

Method
Pre-heat the oven to 180°C/350°F/Gas Mark 4.
Chop the peppers finely; discard any white pith or seeds.
Wipe the mushrooms then chop finely.
Fry the mince in a large frying pan or wok, in a little oil until sealed, breaking up the mince with a wooden spoon as you cook.
Add the chopped peppers, mushrooms, chilli powder, paprika and basil and cook for a few minutes.
Add the salsa then season with a little salt and plenty of pepper.
Cook, stirring for a few more minutes.
Put the tortilla wraps out flat on a work surface; divide the mixture between them putting it in the centre of the wraps.
Put a teaspoon of sour cream on the top then add a slice of cheese.
Fold the wraps into a parcel then put them on a baking tray and bake in the oven for 15 minutes.

Fajitas
Delicious and succulent beef mince and fresh peppers wrapped in soft flour tortillas. Brilliant for group meals.

Serves: 4 people
Prep time: 20 minutes
Cooking time: 30 minutes

Ingredients
500g Full of Beans mince
500g jar Fiesta Chilli Cooking Sauce
2 Red Onions
1 Green Pepper
1 Red Pepper
1 pack 8 Sunnyhills Tortilla Wraps
300g jar Snackrite Tomato Salsa
170g tub The Deli Sour Cream and Chive Dip
2 Ripe Avocados
Juice 1 Lime
85g The Deli Onion/Garlic and Herb Dip
100g The Cheese Emporium Grated Cheddar Cheese
Black Pepper
A little Solesta Olive Oil

Method
Preheat the oven to 160C/320F/Gas Mark 3.
Brown the mince in a little oil in a large saucepan, add the cooking sauce and cook uncovered for 15 mins, stirring as you cook.
Meanwhile, peel the onions, cut into halves and slice into medium slices. Chop the peppers into halves, discard the seeds and white pith and slice the same as the onions.
Add the peppers and onions to the mince and cook stirring for another 10 mins, watch that the mixture doesn’t burn - you want it to be quite dry. When cooked keep warm in the oven.
Put the tortilla wraps in the oven to warm through as per pack instructions.
To make the guacamole - cut the avocadoes in half, remove the stone and with a fork mash them in a bowl with the lime juice and the onion, garlic and herb dip.
Serve the mince in a bowl alongside bowls of salsa, grated cheese, guacamole, and sour cream for people to make up their own fajitas with the warmed wraps.
If you want hotter fajitas, then add 1 x teaspoon Stonemills chilli powder to the mince whilst cooking.

Meatballs with Pasta in a Pesto Sauce
This classic Italian dish combines delicious meatballs with a rustic pesto sauce and pasta cooked to perfection.

Serves: 4 people
Prep time: 15 minutes
Cooking time: 12 minutes

Ingredients
3 tbsp Solesta Olive Oil
1 medium Onion, peeled and finely chopped
2 small or 1 large clove Garlic, crushed
400g Full of Beans mince
Handful of fresh Basil Leaves, roughly torn, plus some for garnish
Freshly ground Salt and Black Pepper
400g Cucina Pasta (e.g. Penne)
1 jar Specially Selected Pesto Genovese

Method
Heat 1 tbsp olive oil and gently sauté the onion until soft but not coloured.
Add the crushed garlic and cook for a further minute.
Allow to cool then add to the minced beef along with the basil and seasoning and mix well.
Roll the mixture into small balls about the size of a walnut.
Heat the remaining oil in a large frying pan and cook the meatballs over a medium heat, turning to brown evenly until cooked through.
Drain on kitchen paper.
Meanwhile, cook your pasta in a large pan of lightly salted, boiling water until just tender, around 8-10 minutes.
Drain the pasta and return to the pan.
Add the pesto sauce along with the meatballs and cook over a low heat for a few minutes until piping hot.
Scatter over the basil leaves and serve.

19
Jan

Make Someone Feel Special with Aldi’s Valentine’s Range

From gorgeous bouquets, beautifully crafted cards, heart melting chocolate fountains and pink champagne - customers will fall in love with Aldi’s Specialbuys new Valentine’s range – available in store and online from 5^th February.

This Valentine’s Mini DAB and FM Radio (£29.99) is a brilliant gift for brightening up someone’s morning with their favourite love songs, and is available in beautiful cream or cream with hearts design options.

Nothing says ‘I love you’ like a delicious breakfast in bed. This Heart Waffle Maker (£19.99) is perfect to serve up a tasty dish which is sure to impress that special someone this Valentine’s Day. Romantics can even dish up in style with Aldi’s pretty heart Valentine’s Plate Set (£4.99) or this cute Tea for Two Set (£9.99).

Add some night time elegance with Aldi’s selection of Luxury Satin Lingerie (£3.99) and Sleepwear Sets (£9.99), which are available in a range of styles and sizes. What’s more, for a cosy night in, nothing sets the mood like romantic Valentine’s Decorative LED Lighting (2.99) and these Snuggly Cushions (£4.99).

Make date-night extra special without breaking the bank with the seductive Veuve Monsigny Pink Champagne, (£14.99). This delicious fizz with elegant red berry flavours is sure to tick all the boxes this Valentine’s Day. Or, for toasting to the most romantic day of the year there’s also the Prosecco Gift Pack (£14.99), which comes complete with prosecco and two flutes for couples to enjoy.

Aldi’s stylish metallic red or grey Chocolate Fountain (£19.99) will make an exciting dessert to share this Valentine’s Day. Serve with a variety of delicious dipping foods like strawberries or marshmallows for the ultimate decadent treat.

The range also includes a range of keepsakes for shoppers to gift their loved ones such as Valentine’s Day Decorative Frames (£2.99) available in heart, antique frame, cut out heart or hinged design options or an adorable Soft Toy with Sound (£4.99).

For a traditional token of love, 100 Specially Selected Roses are also available at Aldi for just £25 and can be paired with gorgeous Gift Bags and beautifully Crafted Embossed Cards (£0.79-£1.29) to make sweethearts feel extra special.

Aldi’s Valentine’s range is available in stores nationwide & online from 5^th February but be quick because as with all Specialbuys, once it’s gone it’s gone.

Aldi’s Valentine’s range is in store 5^th February and available while stocks last

Product	Price
Valentine’s DAB & FM Radio	29.99
Chocolate Fountain/ Waffle Maker	19.99
Sparkling Wine Gift Pack	14.99
Pink Champagne Brut	14.99
Tea For 2 Set	9.99
Champagne Glasses	9.99
Ladies Valentine’s Satin Nightwear	9.99
Ladies Character Nightwear	8.99
Men’s Character Nightwear	7.99
Valentine’s Chocolate Box	5.99
Valentine’s Soft Toy With Sound	4.99
Valentine Plate Set	4.99
After Dark Liqueur	4.99
Valentine’s Cushion	4.99
Spumante Rose	4.99
Valentine’s Novelty Apron	3.99
Ladies Satin Bra/Briefs	3.99
Valentine Mug Set	2.99
Valentine’s Decorative Frames	2.99
Valentine’s Decorative LED Lights	2.99
Valentine’s Home Decorations	2.99
Swizzles Love Heart Tin	1.99
Valentine Gifts	1.99
Valentine’s Day Handmade Luxury Cards	1.99
Large Valentine’s Day Card & Medium Bags	1.29
Valentine Cupcake	0.99
Square Valentine’s Day Cards and Bottle Bags	0.79

13
Jan

Aldi to raise £5m to ensure no young person faces cancer alone

Aldi moves to long-term charity partnership approach for Teenage Cancer Trust
Five year partnership aims to raise £5 million to support charity’s mission to ensure no young person faces cancer alone

No young person should face cancer alone but according to Teenage Cancer Trust, only half of 13-24 year olds with cancer currently have access to their specialist support and services.

Aldi’s partnership with Teenage Cancer Trust will see Aldi’s staff and customers come together to help to change that by meeting a life-changing fundraising target of £5 million over the next five years.

Teenage Cancer Trust delivers world-class cancer care and support to young people diagnosed with cancer aged 13 to 24. They work in partnership with the NHS to provide highly-trained expert staff and specialist cancer units in NHS hospitals across the UK. The charity is there at every stage, from diagnosis, through treatment and after treatment. It also brings young people with cancer together so they can support each other.

Money raised throughout the partnership will go towards helping Teenage Cancer Trust to reach every young person with cancer. Aldi will utilise its national resources to fully support the charity and will match its regional depots with regional units in NHS hospitals to provide the most meaningful local impact at national scale.

Mary Dunn, Communications Director at Aldi UK, said: “At Aldi, we ensure quality food is available at everyday low prices as we believe it shouldn't be the right of a privileged few – and we feel the same about specialist care for young people facing cancer. That’s why we’re extremely proud to be supporting Teenage Cancer Trust through this sustained legacy partnership.

“By committing to a five year relationship we can make a truly tangible impact and help close the gap between those who are supported as they face cancer and those currently out of the system".

Aldi has recently been revealed as the headline sponsor of Teenage Cancer Trust's fundraising concerts at the Royal Albert Hall in March 2017. Since 2000, the shows have played a vital role in helping the charity having raised over £24 million to provide 28 specialist cancer units and over 60 nursing and support staff in NHS hospitals across the UK.

Kate Collins, Director of Fundraising & Marketing at Teenage Cancer Trust, said: “We’re so pleased and proud to be partnering with our friends at Aldi. Together with Aldi’s staff and customers, we’re going to have loads of fun raising a significant amount of money to help ensure no young person faces cancer alone.

"We’ve made great progress in making sure young people with cancer have the best treatment, care and support. However, right now, for every young person Teenage Cancer Trust is able to reach, there’s another we can’t. Aldi is going to help us change that. Every penny raised will make the vital work of Teenage Cancer Trust possible. We’re incredibly grateful for the passionate and enthusiastic support that the amazing Aldi team are giving to young people with cancer.”

For further information about Aldi’s charity partnerships, please visit: www.aldi.co.uk

12
Jan

Aldi celebrates record Christmas sales and launches new advertising campaign

Year-on-year sales rise by more than 15% in December
Success driven by premium products, low-priced festive veg and Prosecco
New marketing campaign launches for January to reaffirm Aldi’s position as Britain’s lowest priced supermarket

Aldi, Britain’s fastest-growing^[1] supermarket, has reported record sales for December^[2] after customers snapped up its luxury products and lowest-priced essentials in the run up to Christmas.

The retailer said total UK sales were more than 15% higher during the month of December compared to the same period in 2015.

Christmas trading was boosted by strong demand for its Specially Selected range of premium products, which Aldi expanded to compete with high-end retailers such as Fortnum & Mason, Waitrose and Marks & Spencer.

Total sales across the range increased 27% year-on-year during December, with its Specially Selected Argentinian Malbec, Specially Selected Mince Pies and Specially Selected 30 Day Aged Roasting Joint among the top-selling products.

Aldi also sold over 2 million bottles of Prosecco – equivalent to almost 69,000 per day. In total it sold over 13.5m bottles of wine, champagne and Prosecco during December.

The retailer, which is Britain’s lowest-priced supermarket^[3], said demand for Christmas dinner essentials was also strong, crediting its overall price leadership position and Super 6 campaign which reduced the price of six festive fruit and veg lines to just 19p in the two weeks before Christmas. It sold 4.5m packs of carrots, 2m packs of Brussels sprouts and 2m packs of parsnips as part of the promotion during December.

Matthew Barnes, Chief Executive Officer of Aldi UK and Ireland, said: “The people of Britain were very clear on what they wanted on their dinner tables this Christmas – unbeatable value premium-quality products and the lowest prices on festive essentials. That’s exactly what our 692 stores and 29,000 employees served up, helping to make this our best ever Christmas.

“Sales of our premium Specially Selected range in particular surpassed expectations – a clear sign that more and more people are realising they can treat their families to products of a quality comparable to Waitrose and M&S at a fraction of the price by shopping with Aldi.”

Aldi predicts sales of its Specially Selected lines will exceed £750m in 2017, just over a decade after the range was launched.

Buoyed by a hugely successful Christmas, the discount supermarket has also just launched a new tongue-in-cheek advertising campaign to promote unbeatable prices to British shoppers. Launched on 2^nd January, the fully integrated campaign builds on Aldi’s distinctly quirky humour with ‘Two deer’ and Duncan, the duck with a rather large ‘bill’.

Matthew Barnes added: “We start 2017 in confident mood and have just launched a new marketing campaign to communicate our price leadership to our customers. We have 70 new Aldi supermarkets opening across the UK this year and our 700^th store is due to open in February. As Britain’s fastest-growing supermarket we remain committed to meeting the strong demand across the country for new Aldi stores.”

Last week Aldi announced new market-leading rates of pay, reaffirming its position as the UK’s highest-paying supermarket employer. From 1^st February, employees will earn a minimum of £8.53 per hour nationally and £9.75 per hour in London.

ENDS

^[1] Kantar Worldpanel data, 12 weeks to 4^th December 2016.
^[2] 1^st-31^st December 2016; stores closed on Christmas Day and Boxing Day.
^[3] The Grocer 33. 9^th December 2016; Aldi was 10.8% cheaper than Asda (nearest competitor).

[1] Kantar Worldpanel data, 12 weeks to 4^th December 2016.

[2] 1^st-31^st December 2016; stores closed on Christmas Day and Boxing Day.

[3] The Grocer 33. 9^th December 2016; Aldi was 10.8% cheaper than Asda (nearest competitor).

12
Jan

There’s No Horsing Around with Aldi’s Great Value Range of Equestrian Essentials

Riding enthusiasts need look no further than Aldi’s Country Living range to stock up on equestrian essentials this winter. Including everything from blouson jackets and gilets to stable rugs and hay nets, the range will be available online from 19^th January and in stores from 26^th January.

This Fixed Neck Turnout Rug (£34.99) is available in blue and comes complete with integrated neck cover, touch close straps and shoulder gussets. It’s the perfect choice for keeping horses comfortable and dry during chilly rides in the winter months. In addition, the fully lined Standard Neck Stable Rug (£19.99) with twin buckle chest fastening is a great option for keeping horses warm whilst in the stable and is available in a range of sizes.

Aldi’s wind and water resistant Ladies’ Softshell Riding Breeches (£29.99) are breathable and quick drying to ensure riders are also protected against the elements. They are available in 26-32” waist sizes and come with a full faux suede seat to provide ultimate comfort. These can be paired perfectly with the hooded Ladies’ Softshell Jacket (£19.99), and Ladies Riding Gilet (£14.99), which come in stylish blue and berry colour options.

With a fleece lined collar and padded lining, this Blouson Jacket (£24.99) is warm, cosy and ideal for wearing round the stables or even for keeping warm during cold country walks. The jacket also features an inner zipped panel for team logos be embroidered onto. Lovers of the great outdoors can complete the look with Aldi’s Ladies Walking Boots (£19.99).

Aldi has even got the dogs covered for 2017 with this cute Waterproof Dog Coat (£8.99) which comes in smart navy or green colour options and boasts a warm fleece lining to keep them dry and snug. What’s more, Aldi’s Canvas Dog Bed (£9.99) will ensure pooches get a comfy night’s sleep. It is washable and comes complete with removable mattress cover to protect against muddy little paws.
The range also boasts a whole host of quality stable must-haves, including this smart and durable Numnah (£8.99), padded Saddle Pad (£8.99) , adjustable Horse Head Collar (£3.99) and nylon Hay Net (£3.99).

Aldi’s Specialbuys Country Living range is available in stores nationwide from 26th January and can be pre-ordered online at www.aldi.co.uk from 19th January but be quick, as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Country Living range is available online from 19^th January and in stores from 26th January while stocks last.

Product Description	Price
Fixed Neck Turnout Rug	34.99
Ladies Softshell Riding Breeches	29.99
Ladies Blouson Jacket	24.99
Pm:Ladies Walking Boots	19.99
Stable Rug	19.99
Ladies Lined Softshell Jacket	19.99
Pm: Mens Walking Boots	19.99
Ladies Riding Gilet	14.99
Ladies Zip Top	14.99
Canvas Dog Bed	9.99
Waterproof Dog Coat	8.99
Saddle Pad / Numnah	8.99
Winter Equestrian Gloves	6.99
Horse Head Collar	3.99
Hay Net	3.99

12
Jan

Valentine's with Aldi

Champagne breakfast in bed, a romantic candlelit meal or a fine bottle of bubby; however you decide to spoil a loved one this Valentine’s Day do it with the best selection of great value, top quality wines and drinks from Aldi.

Prosecco Gift Pack, £14.99
Available from 5^th February online and in store
This Prosecco gift pack is the perfect present for fizz lovers. With hints of apples and pears, this prosecco is elegant with a long lingering finish and comes with two flutes in a floral design for you and your loved one to enjoy.

After Dark Liqueur, £4.99
Available from 5^th February in store
Round off a romantic evening with this smooth and decadent after-dinner treat. This delicious coffee flavoured liqueur is best enjoyed with your favourite mixer or an ideal ingredient for cocktails such as a Black Russian.

Veuve Monsigny Pink Champagne Brut, £14.99
Available from 5^th February online and in store
Make your date-night extra special without breaking the bank with this beautiful and seductive Pink Champagne. This delicious fizz has elegant red berry flavours and is sure to tick all the boxes this Valentine’s Day.

Spumante Rose, £4.99
Available from 5^th February online and in store
This elegant Italian sparkling Rosé fizzes with intense summer fruits, pears and citrus freshness. It’s a versatile drink which can be enjoyed on its own or paired with Aldi’s Valentine’s Chocolate Box.

Cremant De Bordeaux Rose, £7.99
Available from 12^th February online and in store
This fruity fizz is brings a young and innovative approach to the legacy of Bordeaux, whilst maintaining its sophistication. Well-rounded and deliciously scented, this is a great alternative to champagne and is best enjoyed as an aperitif or dessert.

12
Jan

Go crazy in love with Aldi

Treat your loved one to a romantic indulgence this Valentine's day with Aldi's fantastic floral and superb sweet range.

Swizzels Love Hearts Tin – £1.99, 100g
Holly Lane Valentine’s Cupcake – 99p, 2 pack Available in Chocolate or Red Velvet
These are Specialbuy products available in Aldi stores from 5^th February 2017, while stocks last.

Chocolatero Valentine’s Chocolate Box – £5.99, 240g
Specially Selected Dozen Luxury Freedom Roses – £15.00 per bunch
A Dozen Red Roses – £5.00 per bunch
Luxury Valentine’s Bouquet – £10.00 per bunch
Valentine’s Tulips – £5.00 per bunch, 18 Stems
Luxury Mixed Rose Bouquet – £20.00 per bunch
Specially Selected Premium Red Roses in Vase – £3.00 each
Specially Selected 100 Sweetheart Roses – £25.00 per bunch (69569)
These are Specialbuy products available in Aldi stores from 11^th February 2017, while stocks last.

12
Jan

Burns night essentials at Aldi for less

Celebrate Burns Night in true Scottish style with Aldi’s range of themed Specialbuys on sale Sunday 22^nd January.

Try a taste of the highlands with this selection of traditional Scottish treats from MacAulay’s Fresh Haggis (£1.29) and Specially Selected Black Pudding (99p) to Scotch Pie (89p) and Specially Selected Venison Steaks (£4.99). With all this, Aldi can help anyone to find their inner Scot for an old-fashioned supper fit for the Bard of Scotland, Robert Burns himself.

MacAulay’s Fresh Haggis – £1.29, 454g
Specially Selected Black Pudding – 99p, 250g
Scotch Pie – 89p, 2 pack
Specially Selected Venison Steaks – £4.99, 250g
These are Specialbuy products available in Aldi stores from 22^nd January 2017, while stocks last.

12
Jan

Celebrate Chinese New Year at home with Aldi

Chinese New Year, one of the most colourful and hugely celebrated events across the world, falls on 28^th January 2017 and this year Aldi has a delicious selection of budget-friendly Specialbuys for the whole family to enjoy.

From Ready To Wok Rice Noodles (99p) to Malay Nasi Goreng Meal Kits (£1.99), why order in when there is everything you need to create a mouth-watering feast and rejoice the Year of the Rooster at home?

With Aldi’s core product offering – including BBQ Pork Ribs (£2.99) and Coldwater Prawns (£2.25) – available all year round, there are plenty of delectable ingredients in store for you to cook up your favourite Chinese dishes and celebrate in style.

Please find below the discount supermarket’s range available in stores:

Ready To Wok Rice Noodles – 99p, 2 x 150g
Asian Sauces – 79p each Choose from Satay, Plum, Hoisin or Korean BBQ.
Malay Meal Kit – 79p each Choose from Nasi Goreng or Laksa.
Siracha Hot Chilli Sauce – £1.99, 455ml
Tilda Coconut, Chilli & Lemongrass Rice – 79p, 250g
Calbee Prawn Twists – 99p, 70g
Uncle Ben’s Sweet & Sour with Extra Pineapple – £1.19, 450g
Fry Light Extra Virgin Olive Oil Spray – £1.49, 190ml
These are Specialbuy items available in stores from Thursday 26^th January, while stocks last.

Pork Loin Medallions – £2.39, 400g
Chinese Egg Noodles – 55p, 250g
Appleby’s BBQ Pork Ribs – £2.99, 600g
The Fishmonger Coldwater Prawns - £2.25, 180g
These are core products, in stores nationwide whilst stocks last.

Recipes:

Carrot Ribbon Asian Salad

Serves: 4 people
Prep time: 10 minutes

Ingredients

2 large Carrots, trimmed and peeled

3-4 Spring Onions, trimmed and sliced lengthways into 3cm long sticks

1 plump Garlic Clove, crushed

1 small Red Chilli, seeded and very thinly sliced

1 tbsp Lime Juice

1 tbsp Cream Sherry

1 tsp Dark Soy Sauce

1 tbsp Specially Selected Rapeseed Oil

Thumb-sized piece Ginger, peeled and grated

Freshly Ground Black Pepper

2 tbsp Flaked Almonds

1 tbsp Fresh Coriander, chopped

1 tbsp Fresh Mint, chopped

Method

Spiralise the carrots using the ‘twister spiral cone’ and place in a serving bowl along with the spring onions.

Mix together the crushed garlic, chilli, lime juice, sherry, soy sauce, oil, ginger and a few twists black pepper.

Pour over the carrots and gently mix.

Toast the flaked almonds either under a grill (take care not to burn) or in a dry pan, shaking the pan to toast evenly.

Sprinkle over the salad and finish with a sprinkling of chopped herbs.

Beef and Cabbage Stirfry

This stir fry is perfect for a delicious, easy-to-make dinner or side dish.

Serves: 4 people
Prep time: 15 minutes
Cooking time: 15 minutes

Ingredients

2 283g packs Ashfield Rump Steaks

½ Savoy Cabbage

1 large Red Onion

1 large Green Chilli

3 cloves Garlic

30g piece of peeled fresh Ginger

50ml Asia Soy Sauce

15ml The Pantry Lime Juice

30ml Rapeseed Oil

Sea Salt and Black Pepper

Method

Thinly slice the steak, discard any fat and season with some salt and black pepper.

Shred the Savoy cabbage.

Peel, halve and thinly slice the red onion.

Halve the chilli lengthways and thinly slice with the seeds.

Peel and finely chop the garlic and grate the fresh ginger.

In a large wok, heat the oil until hot, then add the steak and fry for a few minutes to seal.

Add the onion, cabbage, garlic and chilli, and stir fry for about 5 minutes.

Then add the ginger and cook for a further couple of minutes.

Add the soy sauce and the lime juice.

Cook stirring for 4 minutes – then serve.

Great with either rice or noodles.

Pork Loin Stir Fry

Serves: 4 people
Prep time: 20 minutes
Cooking time: 15 minutes

Ingredients
400g pack Pork Loin Medallions
1 bunch Spring Onions
1 Red Pepper
135g Baby Sweetcorn
120g Mangetout
1 Lemongrass stalk
3 Garlic Cloves
20g Ginger, peeled
50ml Light Soy Sauce
50g Sweet Chilli Sauce
250g Chinese Egg Noodles
1 Lime
Rapeseed Oil

Method

Trim off any fat from the pork loins and cut into thin strips. Cut the spring onions, pepper, sweetcorn and mangetout lengthways to create thin strips.
Peel and finely chop the garlic and ginger. Throw away the outer leaf of the lemongrass, trim the ends and chop finely.
Mix together the soy sauce and sweet chilli sauce in a bowl. Grate the lime and juice it. Add the rind and juice to the soy sauce mix.
In a large wok, heat some oil until very hot. Add the pork strips and seal quickly, stirring as you cook. Add the remaining vegetables and stir for 5 minutes. Then add the soy sauce mix and gently stir through for 1 minute.
Meanwhile, cook the noodles in some boiling water for 4 minutes, as per directions on the pack. Drain the noodles and serve the stir fry on a bed of noodles, or stir them through the stir fry.
Easy Chicken Kebabs with Peanut Dipping Sauce

Succulent Chicken Skewers with a tasty peanut dipping sauce.

Serves: 4 people
Prep time: 15 minutes
Cooking time: 20 minutes

Ingredients

4 tbsp Natural Yogurt

2 Chicken Breast Fillets, cut into roughly 35-40 small pieces, skin off

2 Red Onions, peeled and cut into small pieces

8-10 tbsp Water

uice of 1 fresh Lime

Salt Coarse Ground Black Pepper

Method

Place 4 tbsp yogurt onto the chicken and leave for 15 minutes.

Cut the onion into smallish pieces and place into a saucepan.

Cover with water and bring to the boil, then drain well.

Thread the chicken onto skewers, interweaving with the cooled onions, then chill well.

Place the peanut butter, water and lime into a small saucepan and gently heat until you have a sauce consistency, then keep warm.

Gently grill the kebabs on the BBQ (lightly oil the bars first) seasoning with salt and coarse ground black pepper.

Cook for 8-10 minutes on each side and serve hot with the dipping sauce separately.

Tips

Leaving the chicken to marinate longer will make the texture of the chicken even softer.

These can be cooked in a normal frying or griddle pan.

As an alternative, why not try this with pork chops.

Pre-boiling the onion first softens and makes it not only quicker to cook, but also nicer to eat.

If using wooden skewers, soak in cold water for 20 minutes first, to prevent burning.

6
Jan

Aldi launches premium anti-aging skincare range

NEW LACURA VITACELL RANGE CONTAINS UNIQUE, ANTI-AGEING ACTIVE INGREDIENT
COMPLEX TCR3® HELPS PROLONG THE LONGEVITY OF SKIN CELLS
LATEST PREMIUM RANGE TO JOIN AWARD-WINNING LINE-UP OF ALDI LACURA PRODUCTS
LIMITED SPECIALBUY RANGE – AVAILABLE IN STORE AND ONLINE FROM 9^th FEBRUARY 2017

Discount supermarket Aldi is kick-starting 2017 with the launch of Lacura VITACELL – a unique, anti-ageing skincare range – set to rival the most premium skincare products on the market.

The Lacura VITACELL products have been developed using the anti-ageing active ingredient, Complex TCR3®, which helps prolong the longevity of skin cells. The cellular activating ingredients within the Lacura VITACELL 24HR Cream De Luxe, Eye Cream and Serum Concentrate include; VITASOURCE™ - extracted from the Chinese plant Baicalin – which helps to protect the DNA during cell divisions, promoting young cells.

The dermatologically tested range, available in Mature and Sensitive variations, also contains stem cells from sea plants to help improve the structure and elasticity of the skin from the inside.
The Lacura VITACELL 24HR Cream De Luxe (£6.99), VITACELL Eye Cream (£4.99) and VITACELL Serum Concentrate (£6.99) will be available in-store and feature online at aldi.co.uk for a limited time only.

Demand is set to be high as this exclusive Lacura VITACELL range launches as a Specialbuy on 9^th February 2017.

Shoppers are encouraged to get their products early to avoid disappointment, because once they’re gone, they’re gone!

Aldi Lacura has received unprecedented success over the past couple of years, and has most recently scooped winner of the Best Own-Brand Range of the Year at the 2016 Beauty Awards for its Caviar Illumination Collection.

5
Jan

Health-boosting smoothies for January

Have you added health-boosting smoothies to your breakfast menu this January? It can be costly, can’t it?

The good news is Aldi has all the fresh, quality ingredients you need to make an immune-building, energy-providing superfood smoothie for as little as 44p!

Thanks to Aldi’s Nutrient Blender (available from today for just £29.99), homemade smoothies couldn’t be simpler and speedier to make.

Avocado Breakfast Smoothie – 44p per serving
·         Serves: 4 people
·         Prep time: 10 minutes
·         British

Ingredients
1 large ripe Avocado
1 Kiwi Fruit
1 small Banana
20g fresh Spinach Leaves
300ml Acti Leaf Unsweetened Soya Milk
2 tsp Grandessa Squeezy Honey
1 Lime

Method
Juice the lime and put into a bowl.
Cut the avocado in half – remove the stone and scoop out the flesh.
Add the avocado flesh to the lime juice and toss to coat.
Peel and chop the banana and kiwi.
Put all the above into a liquidiser along with the honey, soya milk and spinach leaves.
Blend until smooth, then serve.

Matcha Coconut Smoothie – 56p per serving
·         Prep time: 5 mins
·         Serves 4

Ingredients
300ml Vita Coco Coconut Water
200ml Asia Reduced Fat coconut Milk
2 tsp (2 sachets) Matcha Green Tea Powder
2 bananas
100g Baby spinach
Method
Blitz all the ingredients in a blender or smoothie maker until smooth and serve in a chilled glass. For a fresh, spicy kick, add a little grated ginger.

Mango, Pineapple and Kale Smoothie - 92p per serving
·         Serves: 1 person
·         Prep time: 5 minutes
·         British
·         Vegetarian

Ingredients
200g Mango Chunks
200g Pineapple Chunks
30g Curly Kale
200ml Rio D’Oro Apple juice

Method
Chop the kale finely.
Put all the ingredients into a food processor and pulse till well blended and serve.

Spinach, Avocado, Coconut Oil & Raspberry Smoothie - £2.19 per serving
·         Serves: 2 people
·         Prep time: 5 minutes
·         British
·         Dairy Free
·         Gluten Free
·         Vegetarian

Ingredients
100g Kale leaves, trimmed of any tough stalks
2 tbsp coconut oil, softened
200g fresh or frozen raspberries
1 ripe avocado, peeled and stoned
400ml unsweetened soy milk (or cow’s milk)
Juice of 1 lime
2 tbsp honey
12 ice cubes

Method
Place all the ingredients into a smoothie maker or liquidiser and blend until smooth.
Divide between 2 tumblers and serve at once.

Aldi Nutrient Blender - £29.99
This is a Specialbuy on sale from 5^th January, whilst stocks last.

5
Jan

Aldi unveils new pay rates for store employees

New national minimum rate of £8.53 per hour from February 2017
Aldi employees will earn more than the Living Wage Foundation’s recommended national rates
Aldi is recruiting 4,000 new store employees and will open its 700^th store next month

Aldi has announced new market-leading rates of pay for its employees in a move that reaffirms its position as the highest-paying supermarket employer in the UK.

Employees at the UK’s fastest-growing supermarket will earn a minimum of £8.53 per hour nationally, and £9.75 per hour in London, from 1^st February 2017.

Aldi UK’s new rate of pay is the highest in the supermarket sector and also exceeds the Living Wage Foundation’s new voluntary national rate of £8.45 per hour announced in November. Apprentices will continue to earn market-leading rates of pay.

The value of Aldi’s pay increase is further enhanced because it is one of the few supermarkets to still pay employees for breaks. A total of 3,356 employees in the UK will benefit from the pay increases.

Matthew Barnes, Chief Executive Officer for Aldi UK, said: “We recognise the valuable contribution that our thousands of store employees make every day. Their dedication and commitment is a key reason why Aldi is the UK’s fastest-growing supermarket.

“We employ the best people in retail and invest in their training to enable them to carry out a range of different roles in store. This approach means that we can continue to provide customers with the lowest grocery prices in the UK.”

The company, which is currently recruiting 4,000 permanent roles across the UK, will open its 700^th store next month and remains on course to achieve its target of 1,000 stores by 2022.

Matthew Barnes added: “We remain committed to being the best supermarket employer in Britain. This means that we will continue to provide employees with rates of pay and benefits that are the highest in the supermarket sector.”

Full details of the different roles and pay offered by Aldi are available at https://www.aldirecruitment.co.uk and https://www.aldirecruitment.ie/.

4
Jan

Coffee's not just for Christmas

Research from The Grocer* shows that nearly one-third (30%) of Brits now own a coffee machine and even more coffee lovers will have received one for Christmas.

But, what happens after Christmas, once the festive novelty has worn off and you have to fund the coffee pods yourself?

Fear not, discount supermarket Aldi has launched its own-brand coffee pods, so whether you’re into Espresso, Lungo or Ristretto, Aldi’s Alcafe Coffee Pods are all priced at just £1.79 for 10 servings and produce a high quality coffee to kick-start your day.

Available in store and online (aldi.co.uk) Aldi’s Alcafe pods are compatible with Nespresso© machines and Aldi’s own brand Ambiano Coffee Capsule Machine, currently available online at aldi.co.uk for just £49.99.

What’s more, Aldi’s Alcafe pods are 42% cheaper than the market leader, Nespresso pods**, and 28% cheaper than Sainsbury’s and Waitrose own-brand pods, a saving that is worth waking up for!

Notes to editors:

*http://www.thegrocer.co.uk/reports/digital-features/hot-beverages-report-2016/nearly-a-third-of-brits-own-a-coffee-pod-machine/542542.article

**

Product	Aldi	Nespresso	Waitrose	Sainsbury’s
Espresso	Alcafe Espresso Coffee Pods £1.79 10 servings per pack £0.18 per pod	Espresso £2.90 10 servings per pack £0.29 per pod	Waitrose Espresso Coffee Pods House Blend £2.49 10 servings per pack £0.24 per pod	N/A
Lungo	Alcafe Lungo Coffee Pods £1.79 10 servings per pack £0.18 per pod	Lungo £3.10 10 servings per pack £0.31 per pod	N/A	Sainsbury's Lungo Nespresso Compatible Coffee Pods, Taste the Difference £2.50 10 servings per pack £0.25 per pod
Ristretto	Alcafe Ristretto Coffee Pods £1.79 10 servings per pack £0.18 per pod	Ristretto £2.90 10 servings per pack £0.29 per pod	Waitrose Espresso Coffee Pods Ristretto £2.49 10 servings per pack £0.24 per pod	Sainsbury's Intenso Nespresso Compatible Coffee Pods, Taste the Difference £2.50 10 servings per pack £0.25 per pod

Prices correct on supermarket own website as of 21.12.16
Other products are available at competitor retailers, all products comparisons chosen by Aldi.

Alcafe Espresso Coffee Pods – £1.79, 50g, 10 servings per pack
Nespresso© Compatible
This is a core product available in selected Aldi stores nationwide and online at aldi.co.uk

Alcafe Lungo Coffee Pods – £1.79, 50g, 10 servings per pack
Nespresso© Compatible
This is a core product available in selected Aldi stores nationwide and online at aldi.co.uk

Alcafe Ristretto Coffee Pods – £1.79, 50g, 10 servings per pack
Nespresso© Compatible
This is a core product available in selected Aldi stores nationwide and online at aldi.co.uk

Alcafe Ristretto Coffee Pods – £1.79, 50g, 10 servings per pack
Nespresso© Compatible
This is a core product available in selected Aldi stores nationwide and online at aldi.co.uk

Ambiano Coffee Capsule Machine – £49.99
This product available online at aldi.co.uk

3
Jan

Make January a 'super-food' month with Aldi

Embarking on a health kick needn’t break the bank and by shopping at Aldi customers can make incredible savings across a wide range of fresh and nutritious produce, throughout the year. Aldi’s iconic Super 6 offers shoppers a saving of up to 65% on selected lines* and there are further savings to be made on a selection of super-food favourites including A-list celeb favourite, Coconut Oil.

Discount supermarket Aldi makes it even easier to enjoy a colourful veggie drawer all year round and from Monday 2^nd January, as part of Aldi’s Super 6, customers can enjoy Mango (each), Unwashed Spinach (450g), Pineapple (each) and Royal Gala Apples (min 5) for just 59p, and Curly Kale (200g) and Kiwi (6 pack) for 49p.

To help give your pantry a superfood punch, Aldi is introducing Lift Matcha Green Tea Powder (£4.99, 15 sachets). The traditional Japanese tea is brimming with antioxidants and has risen to “it” food status for its natural properties. It is the perfect substitute for a morning brew, and at £7.01 cheaper** than Teapig’s Matcha Single Serve Sachets (£12.00, 14x1g) you’ll be sticking to your spend less, save more resolution, too!

Making simple switches to cooking habits can also help to boost healthy eating in 2017 and fulfil so many ‘New Year, New You’ resolutions for Brits up and down the country, so why not try using Aldi’s Coco Loco Coconut Oil (£2.49, 300ml) in place of regular oil? And with Aldi, shoppers can save 77p per 100g compared to Waitrose**, a saving worth jumping up and down about!

But, don’t just turn to the humble coconut for oil, Aldi’s Coco Loco Coconut Water (£1.79, 1L, 66620) is not just the perfect base for a smoothie, it also has excellent hydrating qualities and is packed with essential minerals and nutrients which will keep you feeling great throughout 2017.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “We offer our customers high quality and amazing value products every day of the year and January is no exception. To kick-start 2017, we will be inspiring customers with a wide range of fresh, nutrient boosting Super 6 deals and incredible savings across our entire range, including products like Matcha Tea and Coconut Oil that many other retailers charge a premium for. We look forward to helping our customers revolutionise their resolutions in 2017!”

*Super 6 Price Comparison

	Aldi (Super 6, 2nd January - from 49p)	Asda	Tesco	Waitrose
Kale	Curly Kale - 49p, 200g	Grower's Selection Unwashed Sliced Curly Kale - 75p, 200g	Tesco Curly Kale - £1.00, 206g	Essential Kale - £1.00, 250g


Per 100g	24.5p	37.5p	48.5p	40p
Spinach	Unwashed Spinach - 59p, 450g	Grower's Selection Unwashed Spinach - £1.25, 350g	Redmere Farms Spinach - £1.00, 200g	Essential Waitrose whole leaf spinach - £1.50, 260g
Spinach	Unwashed Spinach - 59p, 450g	Grower's Selection Unwashed Spinach - £1.25, 350g	Redmere Farms Spinach - £1.00, 200g	Essential Waitrose whole leaf spinach - £1.50, 260g
Per 100g	13.1p	36p	50p	57.6p
Mango	Mango - 59p each	Grower's Selection Large Mango - £1.00, each	Perfectly Ripe Mango - £1.00 each	1 Keitt Large mango - £1.15 each
Per individual	59p	£1.00	£1.00	£1.15
Pineapple	Pineapple - 59p each	Pineapple - £1.00 each	Pineapple - £1.00 each	essential Waitrose large supersweet pineapple - £1.70 each
Per individual	59p	£1.00	£1.00	£1.70
Kiwi	Kiwi - 49p, 6 pack	Grower's Selection Ripen at Home Kiwi Fruit - 75p, 6 pack	Suntrail Farms Kiwi X6 - 69p, 6 pack	essential Waitrose kiwi fruit - 80p, 6pack
Per individual	8.2p	12.5p	11.5p	13p
Royal Gala Apple	Royal Gala Apples - 59p, min 5 pack	Grower's Selection Loose Gala Apple 24p, per apple	Gala Apple - £1.50, min 5	essential Waitrose Gala apples - £1.50, min 7
Per individual	11.8p	24p	30p	21p

‘Super-Food’ Comparison

	Aldi	Asda	Tesco	Waitrose	Teapigs
Coconut Oil	Coconut Oil - £2.49, 300ml	Extra Virgin Coconut Oil - £2.35, 283ml	Virgin Coconut Oil - £3.00, 300ml	Cooks' Ingredients virgin cold pressed coconut oil - £5.00, 300ml	N/A
Per 100g	83p	83p	£1	£1.66	N/A
Coconut Water	Coconut Water - £1.79, 1l	Coconut Water - £2.00, 1l	N/A	N/A	N/A
Per 100ml	17p	20p	N/A	N/A	N/A
Matcha Powder	Lift Matcha Powder - £4.99 (15 sachets)	N/A	N/A		Matcha Single Serve Sachets - £12, 14 sachets
Per Sachet	33p				85p

Other products are available from competitors, comparison products chosen by Aldi.
Prices and product information taken from competitor website and accurate as of 22.12.2016

Lift Matcha Powder – £4.99, 15 sachets
This is a specialbuy product available in store from 8^th January 2017

Coconut Water – £1.79, 1L
This is a core product available in stores nationwide

Coconut Oil – £2.49, 300ml
This is a core product available in stores nationwide

16
Dec

Bountiful Boxing Day

Boxing Day doesn’t have to mean turkey sandwiches; update the traditional cold meat buffet and keep the jolly festive feeling going with Aldi’s seasonal range.

From show-stopping pies to delicately smoked salmon, there is more than enough to satisfy every distant relative and Boxing Day palate.

Bountiful buffet
Tender pork, succulent chicken and exquisite pate are all encased inside deliciously textured pastry and topped with golden hued fruit to create Aldi’s Specially Selected Exquisite Jewelled Layered Pie (£14.99, 1.75kg, 73272). This Olive Christmas Supermarket Award winning centrepiece will bring just enough sparkle to your Boxing Day feast.

Create a classic buffet with a little extra something by bringing Specially Selected Exquisite British Charcuterie (£2.79, 60-70g, 71697) and Specially Selected Exquisite Italian Culatello Di Parma (£2.49, 90g, 72434) to the table, complemented with Aldi’s Rouzaire Brie with Truffle (great price in store, 310g, 73763) served temptingly on Specially Selected Exquisite Crackers (£1.99, 150g, 72091); to make your Boxing Day buffet one no guest will resist.

And for a buffet with a touch of the continent the Specially Selected 1901 Jamón Ibérico Whole Leg (£69.99, 6.5kg, 71566) is the perfect addition to the table. Hand-rubbed with salt and matured for 2 years to develop an incredible depth of flavour, it provides an abundant amount of meat that is sure to see you through for days.

For something a little more delicate the Specially Selected 1901 Jamón Ibérico Cebo (£24.99, 950g, 71567) offers the same outstanding quality Spanish air dried ham from black Iberian pigs, at a sixth of the size. Add Specially Selected Jarred Olives (£3.99, 480g, 71866) and you and your guests are ready to flamenco the night away.

Classic and smoked
Nothing tastes quite as decadent as beautifully smoked Scottish salmon. This year why not include Specially Selected Exquisite Rope Hung Salmon (£19.99, 650g 73072) to entice the family from the festive fog? Presented in a wooden box complete with knife and board, this luxurious fillet of salmon is hand filleted then hung over an oak wood fire for a delicate smoky flavour, it is a classic festive treat.

The Specially Selected Exquisite Smoked Salmon (£3.99 each, 100g, 73073) in either Mojito or Gin & Tonic flavour packs more of a party punch without losing the delicate texture and taste smoked salmon is revered for.

Party pickings
Finger food is perfect for entertaining the masses. Aldi’s Specially Selected British Cheeseburger Sliders (£2.99, 380g, 73399) with a choice of Monterey Jack Cheeseburger Sliders with Tomato Relish or West Country Cheeseburger Sliders with Tomato Relish will be sliding off plates in no time. Add some Specially Selected Mini Quiches (£1.99, 216g, 66544), Specially Selected British Pork Belly Squares (£2.99, 300g, 73401) and Specially Selected Mini British Pies (£2.49, 360g, 66415) to please the Boxing Day crowds.

Keep the sweet toothed happy with a 60 Piece Dessert Platter – £3.99, 792g (66537). From heavenly mini ring doughnuts with chocolate topping and sugar sprinkles, salted caramel filled choux pastry puffs and puff pastry slices bursting with vanilla flavoured custard and strawberry spread, your Boxing Day will be sugar coated and devoured. If you’re looking for a showstopper then look no further than Aldi’s Specially Selected Croquembouche - £4.99, a spectacular tower of cream and chocolate filled choux profiteroles, piled high on a gold stand with lashings of chocolate and caramel sauce, sprinkled with festive gold stars.

15
Dec

Farewell, Kevin the Carrot! The greatest Christmas mascot of them all

The time has come to say a fond farewell to Kevin, the luckiest and bravest of carrots, as Aldi’s final instalment of their Christmas advert premiers during This Morning on ITV at 11.25am.

Kevin’s adventure started as he embarked upon a journey across a table lavishly laden with a delicious Christmas dinner - dodging tumbling potatoes, navigating an icy champagne bucket, and narrowly avoiding a flaming Christmas pud - our hero finally reached the fireplace and closed his eyes for a quick 40 winks. The magic of Christmas saved the day and Kevin found himself soaring through the skies on the antlers of a reindeer pulling Father Christmas’s sleigh.

Once again narrated by actor and Golden Globe winner, Jim Broadbent, and accompanied by the iconic John Williams’ Home Alone soundtrack, Kevin’s escapades now draw to a close.
With a flick of a reindeer’s head, Kevin finds himself tumbling back down to earth landing with a thud and a bounce in the fireplace of a family already tucking into their exquisite turkey and a Specially Selected feast.

Sad to have missed the presents and the turkey, little Kevin once again gets himself into a fiery situation, but before he knows it he spots the family’s dog and runs for his life once again!

As he steps out into the snowy garden and just when he thinks he’s safe…yet more drama awaits, and he is catapulted through the air by his furry pursuer.

As he lands head first into the nose-less face of a snowman, Kevin realises the true meaning of Christmas – bringing joy and happiness to others.

Sure to melt the iciest of hearts and raise a chuckle from every Scrooge across the land, Kevin’s final outing might not be his last – send your farewells to Aldi UK’s Facebook page and keep an eye out for an exciting competition… Winners might just find something sprouting up on their doorstep!

https://youtu.be/U2EcyoSfkvA

14
Dec

Feast on the best turkeys this Christmas with Aldi

Christmas is upon us so reinforce the table, elasticate your waistband and get yourself to Aldi.

Recently voted the top supermarket to buy your turkey this year by Which? readers*, Aldi’s turkey was given five stars for value for money .

Aldi’s festive range has plenty of options for families to enjoy this season and with prices starting at just £3.89 a kilo, there are plenty of options for every feast and budget.

Premium
For a show stopping centrepiece and at the top end of the festive range, the Specially Selected Exquisite Hand Finished, Free Range, Rumburgh Farm Bronze Turkey (£8.99 per kg/£44.95 per 5kg) and Specially Selected Fresh British Pure Bred Roly Poly Bronze Turkey (£6.99 per kg/£34.95 per 5kg) will look the part and have guests asking for more.

Aldi’s Specially Selected Fresh British Free Range Bronze Turkey (£5.69 per kg/£28.45 per 5.0kg) is a fantastic choice if it’s your turn to feed the five thousand this year without breaking the bank.
Mid-range
Smaller families need not look further than the Small Fresh Whole Turkey (£3.89 per kg / £17.46 per 4.49kg). With the huge savings customers can treat themselves to a few more Specially Selected Exquisite Mince Pies (£2.99 pack of 6).

Crown
Christmas turkey is the crowning glory of most festive meals, but if a full bird is too much (or you can’t face the leftovers) a turkey crown is the perfect choice. Aldi has plenty on offer starting at just £6.40 a kg (Small British Turkey Crown, 0.9-1.99kg / Medium British Turkey Crown, 2-2.99kg / Large British Turkey Crown, 3-4kg), and for a real jewel there is the Specially Selected Fresh British Free Range Bronze Turkey Crown (£11.99 per kg, 2-3kg).

100% of Aldi’s core fresh meat offering comes from Red Tractor assured suppliers; meaning customers can be reassured their fresh turkey choices have been farmed, prepared and regularly checked by independent experts to ensure their quality.

Alternative
Finally, if your gathering has a whole host of eclectic tastes, Aldi’s frozen Specially Selected Christmas Five Bird Roast (£5.69 per kg/£8.99 for 1.58kg) is the perfect choice to meet them all. With turkey, duck, chicken, goose and pheasant wrapped in bacon, who says you can’t please everyone?

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Which? is extremely well respected for helping its readers make the best purchasing decisions. Aldi being heralded as the top supermarket to buy turkey from this Christmas is real testament to our commitment to saving shoppers money, without compromising on quality – even during the festive period.”

*Which? ranked Aldi as the top supermarket to buy turkeys from. Survey of 2,293 shoppers

12
Dec

Aldi's insider's guide to Christmas

Pick up your Christmas showstoppers at astonishingly low prices at Aldi

As the pinnacle of the festive seasons draws ever closer, Aldi has created an insider’s guide to stocking up on your festive essentials and treats.

Cheese & Wine
Monday 12^th December

For those cold wintery nights in front of the fire where you may be craving a glass (or two) of your favourite red or white wine and cheese and crackers, Aldi has a wide selection of cheeses from all over Europe to temp you. From French cheeses such as Epoisses, Pont L’ Eveque, Bleu D’Affinois, Ossau Iraty and Chaource to Specially Selected Regional Blue Cheese sourced from Cornwall, Yorkshire, and Buxton at just £2.29 each, they say variety is the spice of life and at Aldi you can find an extensive selection at everyday low prices. For extravagant cheeses to treat yourself or your guests choose Aldi’s Specially Selected Large Baking Camembert with Fig, Pecan and Honey (£4.49) or the Rouzaire Brie with Truffle, a must have for any luxury cheeseboard.

Party Food
Monday 12^th December

Following the ever growing popularity of canapés, as one of the biggest food trends for special occasions, if you’re feeling peckish after your Christmas dinner or looking for some nibbles for New Year’s, why not show off with some charming canapés or fanciful finger food. Aldi offers a well-rounded collection of buffet style food suitable for family get togethers and embraces the ‘something for everyone’ statement with Specially Selected Smoked Salmon Blinis, British Pork Belly Squares, British Ultimate Cheeseburger Sliders, New York Pastrami & Pork Sliders, Mini British Pies and Slow Cooked British Lamb Kebab in Pitta available for just £2.99 each. Aldi also has the perfect pie to wow your guests with the Specially Selected Exquisite Jewelled Pie at (£14.99).

To finish up with some fizz and finesse Aldi offers Specially Selected Macaroons (£2.99) or Specially Selected Hand Finished Mini Desserts (£2.99) which are the ultimate finishing touches to a festive feast fit for a king.

The festive feast
Monday 19^th December

On to the main event featuring Aldi’s pedigree Specially Selected Exquisite Hand Finished, Free Range, Rumburgh Farm Bronze Turkey (£8.99 per kg) which will create the perfect centre piece for your Christmas banquet. Aldi’s most premium birds roam free in the grounds of a picturesque farm in Suffolk to give it the most succulent meat and flavour.

To accompany this exceptional bird, Aldi has a variety of scrumptious sides to complement your meal including Specially Selected Honey and Mustard Glazed Parsnips and Specially Selected Goose Fat Roast Potatoes for £1.79 each, Specially Selected Red Cabbage and Rainbow Vegetables with Herb Butter (£1.99), Specially Selected British Outdoor Bred Pork Chipolatas Wrapped in Smoked Dry Cured Bacon (£1.99) and Specially Selected Pork, Sage & Onion Stuffing Balls (£2.19).

In a survey conducted by Aldi*, almost 1 in 3 (32 per cent) of UK consumers admit they have at least one out of date Christmas food essential lurking at the back of their kitchen cupboards, with 60 per cent saying they would not reuse anything from the previous year. With Aldi’s everyday low prices you can re-stock your cupboard staples like Specially Selected Cranberry Sauce, Bread Sauce and Poultry Gravy all at just £1.49 each.

Seafood:
Wednesday 21^st December

With public approval increasing for the inclusion of seafood as part of festive feasting, Aldi has expanded its offering with some classic fishy show stoppers such as the Specially Selected Fresh Dressed Lobster (£14.99), Large Scallops (£5.99) and Scottish Salmon Terrine Diamonds (£5.99). The discounter also offer some bite size buffet treats like the Specially Selected Seafood Platter (£7.99). The discounter also has some seafood showstoppers including the Specially Selected Exquisite Rope Hung Smoked Scottish Salmon (Great price in-store) and Specially Selected Exquisite Scottish Smoked Salmon (£3.99) available in Mojito and Gin & Tonic.

Pick up some outstanding deals and mesmerising treats on Monday 12^th, 19^th and Wednesday 21^st December just in time for Christmas day.

All product information for the above mentioned products plus many more can be found in the brochure attached.

Notes to Editor:
*All stats from: Censuswide: 2,004 general consumers. 14.10.16 - 17.10.16

9
Dec

Aldi Launches Premium Anti-Ageing Skincare Range

Discount supermarket Aldi is kick-starting 2017 with the launch of Lacura Lacura VITACELL – a unique, anti-ageing skincare range – set to rival the most premium skincare products on the market.

The Lacura VITACELL products have been developed using the anti-ageing active ingredient, Complex TCR3®, which helps prolong the longevity of skin cells. The cellular activating ingredients within the Lacura VITACELL 24HR Cream De Luxe, Eye Cream and Serum Concentrate include; VITASOURCE™ - extracted from the Chinese plant Baicalin – which helps to protect the DNA during cell divisions, promoting young cells.

The dermatologically tested range also contains stem cells from sea plants to help improve the structure and elasticity of the skin from the inside.
The Lacura VITACELL 24HR Cream De Luxe (£6.99), VITACELL Eye Cream (£4.99) and VITACELL Serum Concentrate (£6.99) will be available in-store and feature online at aldi.co.uk for a limited time only.

Demand is set to be high as this exclusive Lacura VITACELL range launches as a Specialbuy on 2^nd February 2017.

Shoppers are encouraged to get their products early to avoid disappointment, because once they’re gone, they’re gone!

Aldi Lacura has received unprecedented success over the past couple of years, and has most recently scooped winner of the Best Own-Brand Range of the Year at the 2016 Beauty Awards for its Caviar Illumination Collection.

8
Dec

Become the Hostess with the ‘Boast’ess’

Proving you’re the host with the most is getting tougher as the Christmas entertaining stakes increase every year…and 2016 is no different.

Keeping up with the Jones’ can feel like a full time job, with British hosts feeling under pressure to unveil the best dressed tree, most extravagant Christmas lights, the trendiest yet most Christmassy jumper at the work Christmas party and the very best party table filled with exceptional quality food and drinks.

According to a survey by Aldi*, nearly 50 per cent of consumers said that the amount of social media boasts across Pinterest, Facebook and Instagram have increased pressure for them to wow their own guests with surprising and photogenic flourishes. Photos of flawless looking food from friends and family add fuel to the need to out-do and in fact, 90 per cent of those feeling the pressure will spend more time on creating striking tables full of exquisite food and drink this year.

Aldi is helping the nation with a range of high quality showstoppers that will boost discerning ‘host boasters’ without breaking the bank, particularly as of those surveyed, 60 per cent stated they would not reuse anything from Christmas last year.

The discount supermarket is offering a range of exceptional Christmas products for amazingly low prices to help consumers rise to the challenge. Whether it’s Specially Selected Exquisite Hand Finished, Free Range, Rumburgh Farm Bronze Turkey or the award winning Specially Selected Exquisite Prosecco Panettone - there is a range of products to make even the most hard-to-impress foodies swoon.

Products also include:
Ø Specially Selected Fresh British Whole Goose – great price instore from 19^th December. 1 in 10 people surveyed said they would be serving goose as an alternative to turkey this year.
Ø Aldi’s Specially Selected Vegetarian Roast and Specially Selected Mushroom, Brie and Cranberry Wellington – £2.99, 400g will be available in Aldi stores nationwide from 22^nd November. With new research suggesting that 20 per cent of 18 to 30 year olds are meat-free and with each generation more veggie than the last^{^[1]}, it’s likely to be a very popular choice this year.
Ø Specially Selected Exquisite Jewelled Layered Pie - £14.99,1.75kg. Aldi’s Specially Selected Exquisite Jewelled Layered Pie, is made with the finest cuts of outdoor bred British pork, chicken breast and pate. It is hand topped with juicy glazed cherries, dates, figs and apricots before being finished with a decorative golden sparkle.
Ø Specially Selected Rouzaire Brie with Truffle – £4.99, 310g - available in stores from 12^th December
Ø Specially Selected Exquisite British Charcuterie – £2.79, 60/70g - available in stores from 10^th December
Ø Specially Selected Exquisite Vintage Pudding - £9.99, 907g - available in stores from 13^th November. There are no signs of the UK’s love for Christmas pudding going stale - according to research by Aldi, 80 per cent of the nation will be buying a Christmas pudding this year…
Ø …However, for the 20% of people who said they won’t be buying a Christmas pudding, Aldi’s Specially Selected Exquisite Yule Log Cake – £9.99, 1.42kg will be available in stores from 8^th December

Drinks**
Ø Veuve Monsigny Champagne Brut - great price, in-store now. A bestseller and highly acclaimed award-winner from the small, consistently excellent Champagne house Philizot & Fils
Ø As gin enjoys a renaissance in the UK - sales broke the £1bn mark for the first time in 2015, up 25% since 2012[2] - Aldi anticipates high demand for the spirit and has responded with a collection of four premium gins to sit alongside its core range. ‘Old Tom’ style Gin Lane 1751 (£19.99), and Topaz Blue Premium Gin (£13.99), comparable to Bombay Sapphire which comes in at nearly double the price***. Shoppers can also bag a 29 per cent saving*** on consumer favourite Gin Mare (£27.99) when shopping at Aldi over Waitrose
Ø Aldi’s Ducastaing 1975 Armagnac (£24.99), a carefully distilled Armagnac with a distinctive note of white flowers, dried plums and cooked orange. The bottle is comparable to a 1975 Delford Freres Bas Armagnac which is priced at £89.97, presenting Aldi shoppers with a 72% saving**. Further gems include Chevalier 1989 Grande Champagne Cognac, a steal at just £29.99, Glen Marnoch 28 Year Old Single Malt Whisky - £39.99 and a Saint Germont Premium French Vodka at £15.99

**Available in stores nationwide and online at aldi.co.uk
***Retail comparisons below:

PRODUCT	ALDI PRICE	MARKET PRICE OF COMPARABLE DRINKS	SAVINGS
Glen Marnoch 28 Year Old Single Malt Whisky (70cl)	£39.99	Invergordon 28 Year Old Whisky £85.08 MasterOfMalt.com	£45.09 (53% saving)
Maynard’s 40 Year Old Tawny Port (70cl)	£29.99	Andresen 40-Year-Old Tawny Port Anniversary Edition NV £60 Laithwaites	£30 (50% saving)
Gin Mare Premium Gin (70cl)	£27.99	Gin Mare £39.50 Waitrose	£11.51 (29% saving)
Topaz Blue Premium Gin (70cl)	£13.99	Bombay Sapphire Gin £20.45 TheWhiskyExchange.com	£6.46 (31% saving)
Chevalier 1989 Grande Champagne Cognac (70cl)	£29.99	Ragnaud-Sabourin 1990 Grande Champagne £119.91 MasterOfMalt.com	£89.92 (74% saving)
Ducastaing 1975 Armagnac (50cl)	£24.99	1975 Delford Freres Bas Armagnac £89.97 VintageWineGifts.co.uk	£64.98 (72% saving)
Andre Vannier Chablis Grand Cru 2012 (75cl)	£19.99	Domaine Vrignaud Chablis Grand Cru Blanchot £37.62 GerrardSeel.co.uk	£17.63 (46% saving)

ENDS

*All stats from: Censuswide: 2,004 general consumers. 14.10.16 - 17.10.16
[1] Vegetarian Week, May 2016

[2] Mintel, December 2015

7
Dec

Sweet success for Aldi at International Drinks Awards

Christmas collection of sweet wines and ports were star performers, receiving two gold and eight silver medals
Aldi has won 225 awards for its drinks range in 2016 alone

(Wednesday 7^th December 2016, UK) Discount supermarket Aldi continues to impress industry experts with its drinks range, having scooped a total of 43 accolades at the prestigious International Wine Challenge.

Aldi was awarded 28 medals and was commended for 15 products. Aldi’s collection of sweet wines and ports, introduced for the Christmas period, were star performers - collecting seven medals in total, including golds for the Berton Vineyards Botrytis Semillon (£5.99) and Maynard's Late Bottled Vintage Port 2012 (£8.95).

2016 has seen Aldi introduce its largest ever collection of port, as shopper’s look for something special to celebrate the festive period. Created exclusively for Aldi by Barão de Vilar, a top quality port producer based alongside the River Douro in Portugal, the retailer’s Maynard’s port range boasts four different bottles, including an exclusive 40 year old vintage for just £29.99.

The International Wine Challenge is one of the world’s most respected drinks competitions, pitting the very best wines from around the globe against each other in a series of rigorous blind taste tests.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “The International Wine Challenge is one of the most highly respected awarding bodies in the industry and receiving 43 accolades is a testament to the work of our talented buyers and dedicated suppliers, who work tirelessly to deliver exceptional products at a great price.

“It’s great to see our sweet and fortified wines performing so well - the products have been exceptionally popular over the years with our customers during the festive period, and we are pleased to be offering our biggest port range to date this year.”

Aldi has had another impressive year with this latest set of results taking it’s medal count to 225 for its beers, wines and spirits range. This is the second gold medal this year for its Berton Vineyards Botrytis Semillon which triumphed at the International Wine and Spirits Challenge (IWSC) in October. The retailer was also awarded ‘Innovator of the Year’ at the IWSC awards earlier this month, as well as ‘Drink Retailer of the Year’ at the Quality Drinks Awards.

The full list of IWC Tranche 1 award-winning Aldi wines is as follows:

Gold
Berton Vineyards Botrytis Semillon
Maynard's Late Bottled Vintage Port 2012

Silver
St Stephan's Crown Tokaji Aszu 5*
Andre Vannier Chablis
The Exquisite Collection Limoux Chardonnay
De Bortoli Australian Show Liqueur Muscat 8 Year Old
Maynard's Late Bottled Vintage Port 1992
Iron Horse Barossa Shiraz
Philipe Michel Cremant Du Jura
The Exquisite Collection Rioja Reserva

Bronze
Original Series No.1 Stellenbosch Cabernet Merlot
Andre Vannier Chablis Premier Cru
The Exquisite Collection Clare Valley Riesling
The Exquisite Collection Fleurie
Lot 18 Baden Pinot Blanc
Jean Bouchard Beaune
Maynard’s 10 Year Old Tawny Port
Maynard’s 40 Year Old Tawny Port
Lot Series Douro Grande Reserva
Wrattonbully Shiraz
The Exquisite Collection Plan De Dieu
Valdobbiadene Prosecco Spumante Superiore Extra Dry
Moskato Rosé
Henri de Lorgere Pouilly Fumé
Sancerre Les Perrières
The Exquisite Collection Marlborough Sauvignon Blanc
The Exquisite Collection Clairette
Meadowhawk Vineyards Ancient Vines Zinfandel

Commended
Estevez Cabernet-Carmenere
The Exquisite Collection Hawke's Bay 'Merlot Malbec Cabernet'
Jean Bouchard Montagny Premier Cru
Lot 21 Argentinian Chardonnay
The Exquisite Collection Valpolicalla Ripasso Superiore
La Sogara Amarone
The Exquisite Collection Malbec
Estevez Reserva Pinot Noir
Lot 19 Series Old Vines Pinotage
The Exquisite Collection South Australia Shiraz
Caversham Cream Sherry
Moskato White
The Exquisite Collection Leyda Chilean Sauvignon Reserva
The Exquisite Collection Marsanne
The Exquisite Collection Muscadet Sevre et Maine

1
Dec

Aldi celebrates Team GB Rio success

Discount Supermarket launches celebratory fizz at official Team GB Ball

As the official Supermarket Sponsor of Team GB, Aldi will be providing the wine and Champagne at this year’s Team GB Ball, a black-tie celebration of Britain’s success at the Rio Olympics.

At the ball, which will be held on Wednesday 30 November, Aldi will launch a limited edition version of its multi-award winning Veuve Monsigny Champagne Brut, emblazoned with the Union Jack, to toast the athletes’ achievements. The commemorative fizz isn’t exclusive to the Rio Olympians; Aldi shoppers will also be able to celebrate in style as the bottle goes on sale in store as a Specialbuy the very next day, Thursday 1st December.

At the star studded celebration of Team GB’s success, Olympic heroes will enjoy Aldi’s Lot 18 Baden Pinot Blanc and The Exquisite Collection Hawke’s Bay Merlot along with Aldi’s specially created ‘Team GB’ champagne, as awards such as the ‘Olympian’s Olympian’ are handed out.

Tony Baines, Joint Managing Director for Corporate Buying at Aldi, comments: “It has been an incredible year for the sporting world and at Aldi we were very proud sponsors of Team GB at Rio 2016.

“It’s an honour to serve our award-winning champagne and wines to the ball’s attendees as they raise a glass to our Olympian’s triumph at this summer’s Games.”

Held at Battersea Evolution, London, the prestigious black tie event will be hosted by Tom Daley and Claudia Winkleman. Attended by Rio 2016 athletes, former medallists as well as high profile guests, the evening will be a truly memorable celebration.

Following the support at this year’s Olympic Games, Aldi has extended its commitment to the Tokyo 2020 Olympic Games.

The celebratory Team GB bottle will be available in stores nationwide from Thursday 1st December priced at £9.99, available while stocks last.

1
Dec

Aldi's Lacura Caviar Illumination range is winner at 2016 beauty awards

SELL OUT SKINCARE RANGE WINS BEST OWN-BRAND RANGE OF THE YEAR AS VOTED FOR BY READERS

It’s the £6.99 Caviar Day and Night Cream everyone has been talking about since the range hit shelves in October and now Aldi’s Lacura Caviar Illumination Range has scooped winner of the Best Own-Brand Range of the Year at the 2016 Beauty Awards.

Over a quarter of a million reader votes were cast across 36 product categories to determine this year’s 2016 Beauty Awards winners with Aldi picking up one of the most prestigious accolades.

In scientific studies Aldi’s Lacura Caviar Illumination Day Cream showed that skin hydration increased just four hours after use by up to 58 per cent, resulting in improved elasticity and smoother, silkier skin.

Following an unprecedented sell-out success at launch, Aldi’s Lacura Caviar Illumination Day and Night Creams continue to be the savvy beauty buys on everyone’s shopping list thanks to their luxurious, premium ingredients on sale at a competitively low price compared to other Caviar ranges available. The launch of the range prompted queues outside Aldi stores across the UK with thousands of shoppers eager to get their hands on these revolutionary new skincare products with sales of over 60,000 units recorded in one day.

Commenting on the win, Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said “There was an extraordinary demand for the Lacura Caviar Illumination Collection with most stores selling out on the first day it went on sale. Being awarded the Best Own-Brand Range of the Year at the Beauty Awards is testament to our commitment to providing premium quality skincare at low prices , and proves you can achieve beauty on a budget”

Hot off the heels of the win and Returning as a Specialbuy just in time for Christmas is the dermatologically tested Lacura Caviar Illumination Gift Set (£12.99), containing the Lacura Caviar Illumination Day Cream, Lacura Caviar Illumination Night Cream and two ampules of the Lacura Caviar Illumination 7 Day Intensive Treatments.

Also available as part of the range is the Lacura Caviar Illumination Eye Care Roll-On (£4.99). Handy in size, this luxurious eye care product contains liposome concentrate and hyaluronic acid to promote intensive hydration and reduce swelling and dryness around the eyes. The exclusive DNA-gel with caviar extract repairs skin texture and moisturises mature and dry skin.

Both The Lacura Caviar Illumination Gift Set and the Lacura Caviar Illumination Eye Care Roll-On will go on sale on 1^st December, for a limited time only.

Shoppers are encouraged to get their products early to avoid disappointment because, as with all Aldi Specialbuys, once they’re gone, they’re gone!

24
Nov

Aldi brings Christmas ad star 'Kevin the Carrot' to life to raise funds for Barnardo's

Kevin the Carrot Plush Toy available to buy for just £2.99

Following the launch of Aldi’s ‘The Amazing Christmas Carrot’ TV advert earlier this month, the discount supermarket is giving shoppers the chance to snap up their very own limited edition ‘Kevin the Carrot’ Plush Toy, available in stores and online from 24^th November with 100% of profits going directly to Barnardo’s.

Loveable character ‘Kevin the Carrot’ features as the star of Aldi’s 2016 Christmas advert, as it follows him along his journey through a lavish Christmas spread to meet Santa, all the while passing treacherous conditions before him.

Following the positive reaction to the TV ad, fans will now be able to pick up their very own plush Kevin toy from Aldi stores for just £2.99, with 100% of profits raised going directly to Aldi’s charity of the year, Barnardo’s, to help the most disadvantaged children across the UK.

Kevin the Carrot features as part of a wider Aldi Specialbuys November Toy Event, which includes a range of great gifts for kids, from Wooden Games Sets (£9.99) and Brainbox Games (£5.99) to Candy Catchers (£19.99) and Scramblebugs (£19.99). The full range will be in stores from 24^th November and available to order online. Shoppers will have to be quick though because as with all Specialbuys, once they’re gone, they’re gone!

24
Nov

“Ski for all”

Aldi launches first ever Specialbuys Ski Lessons at top UK resort

Discount Supermarket to offer Ski lessons, passes and equipment hire for just £74 for adults and £53 for kids at top UK Ski resort as part of its ‘Ski For All’ initiative
Adults can save up to 126% on ski essentials compared with market equivalents* available to buy in store and online
Customers can kit out the whole family for under £134**

Discount supermarket Aldi is staying true to its Everyday Amazing promise, by helping to make skiing accessible to all. Not only can you kit out a family of four in ski wear for less than £134**, Aldi is launching discounted ski lessons for the first time as part of its Specialbuys Ski offering, which includes its biggest ever range of quality ski gear and accessories to date, available from 27^th November while stocks last.

Available in store and online, adults can make a saving of 126% on ski essentials including a Ski Top (£4.99), Ski Trousers (£16.99) and Ski Jacket (£19.99), compared with market equivalents* and kids can be kitted out for just £24.97^***. In addition, as part of the discount retailer’s ‘Ski For All’ initiative, which aims to help make skiing more accessible for all, it has teamed with Britain’s most popular winter sports destination, CairnGorm Mountain, to offer discounted ski lessons. With 25% off, adults can get lessons for just £74 whilst kids lessons are 30% off at £53. Lessons will be hosted by top instructors and include ski passes and equipment hire available to purchase via the Cairngorm website.

Tony Baines, Managing Director for Corporate Buying at Aldi comments: “It is no longer a surprise that Aldi offers great quality affordable ski gear – it is something our customers recognise and have grown to expect each year, and so for this launch, we were keen to up the stakes with a larger range than ever before.

“What’s more, in our continuous bid to help make skiing more accessible to all, we are delighted to be offering something a little extra this year too, working with CairnGorm Mountain to offer Specialbuys Ski lessons for families.”

Martin Amos, Snow School Manager at CairnGorm Mountain says: “We fully support Aldi’s ‘Ski for All’ initiative and welcome their investment in our snow school to offer Specialbuys Ski lessons. Their quality ski gear helps families enjoy skiing for less and shows, just as we do, that a ski holiday needn’t cost the earth.”

Aldi’s extended Specialbuys Ski range boasts excellent quality products including thermals, mid-layers, an action camcorder and helmets, as well as a host of other great value apparel and accessories. The offering follows the success of its popular ski range launch in 2015, which saw over 1.2 million items of ski clothing and accessories sold.

Seasoned skiers can also enjoy huge cost savings this winter with Aldi’s Pro Ski range for adults and children, offering advanced protection even in the toughest of ski conditions. Featuring Ski Pro Jackets (£34.99), Ski Pro Salopettes (£29.99), Seamless Winter Sports Base Layers (£7.99), Children’s Snowboard Jackets (£14.99) and Children’s Snowboard Trousers (£9.99), the Pro range will be available in store and online from 12th January 2017, while stocks last.

*Here’s how Aldi’s Ski range stacks up against high street competitors:

ALDI (ADULTS)	MOUNTAIN WAREHOUSE (ADULTS)	GO OUTDOORS (ADULTS)
Men’s/Ladies’ Ski Top £4.99 Men’s/Ladies’ Ski Trousers £16.99 Men’s/Ladies’ Ski Jacket £19.99	Lightweight Zip Neck Top £34.99 Ski Pants £29.99 Ski Jacket £29.99	Midlayer Zip Top £11.99 Women’s Salopettes £30.00 Ski Jacket £30.00
TOTAL £41.97	TOTAL £94.97	TOTAL £71.99
% saved by shopping at Aldi:	Save 126% with Aldi	Save 76% with Aldi
ALDI (KIDS)	MOUNTAIN WAREHOUSE (KIDS)	GO OUTDOORS (KIDS)
Children’s Roll Neck Top £2.99 Children’s Ski Salopettes £8.99 Boy’s/Girls’ Ski Jacket £12.99	Meribel Kids Cotton Roll Neck Top £6.49 Softsell Kids Trousers £19.99 Kids Ski Jacket £29.99	Children’s Flow Form Top £10.00 Children’s Salopettes £30.00 Children’s Ski Jacket £20.97
TOTAL £24.97	TOTAL £59.47	TOTAL £60.97
% saved by shopping at Aldi:	Save 138% with Aldi	Save 144% with Aldi

Aldi’s Specialbuys Ski range is in stores and online from 27^th November and is available while stocks last

*Adult ski essentials include a Men’s/Ladies’ Ski Top (£4.99), Ski Trousers (£16.99) and Ski Jacket (£19.99)

**Whole family based on ski essentials for two adults and two children, for a total cost of £133.88

***Children’s ski essentials include a Boy’s/Girl’s Ski Jacket (£12.99), Children’s Roll Neck Top (£2.99) and Children’s Ski Salopettes (£8.99) - for a total cost of £24.97

24
Nov

Aldi launches healthier British lamb mince

With many thousands of people slimming down in preparation for the start of the ‘party season’, discount supermarket Aldi, will be delighting super slimmer’s across the country by launching a Reduced Fat, 100% British Lamb Mince.

Aldi’s new 10% fat mince, half the fat of standard mince, will be in stores as a Specialbuy from 24^th November, while stocks last.

In a study carried out by the Agriculture and Horticulture Development Board (AHDB)[1], it was revealed that opinions around lamb have improved throughout the past year, with more consumers thinking it is a flavoursome and versatile ingredient to use in a variety of dishes - and now healthy, too!

With the majority of lamb mince available in supermarkets containing 20% fat, the new Specialbuy will be aimed at customers looking to purchase a lighter meat without compromising on taste or quality. Aldi’s new 10% fat mince is produced from traditional cuts of lamb which are prepared by butchers using only the leanest parts of the muscle.

Customers will be able to enjoy a 400g pack of British Lamb Mince, a healthy and delicious meat to use when cooking their favourite pastas, pies and burgers, for just £3.29!

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “At Aldi, we are proud to offer customers the finest quality products at everyday low prices. The introduction of the Reduced Fat British Lamb Mince continues this commitment, as well as our dedication to supporting UK farms through the sourcing of British produce.

“Following the improved perceptions of lamb and through launching Aldi’s Reduced Fat Lamb Mince, we aim to offer our customers a healthy and delicious option using high quality, excellent value, British meat.”

Aldi’s November Specialbuy Reduced Fat British Lamb Mince is available in stores across the UK from 24^th November while stocks last.

Reduced Fat British Lamb Mince – £3.29, 400g
Available nationwide from 24^th November 2016, while stocks last

[1] Agriculture and Horticulture Development Board (AHDB) Consumer Insights “Value Pressure on Red Meat” report (2016). Accessed from http://www.ahdb.org.uk/consumerinsight/valuepressure.aspx

24
Nov

Aldi named Supermarket of the Year for Second Consecutive Year

Last night, discount supermarket Aldi was named Supermarket of the Year for the second year running by the most prestigious parenting and toddler awards, The Mother & Baby Awards 2017.

Judging in the awards involves over 1,300 real parents testing products and sharing their views, ensuring the Mother & Baby Awards truly represent the opinions of mums, toddlers and babies from across the UK.

Aldi scooped the prestigious Supermarket of the Year title in a category determined by readers of Mother & Baby Magazine. The win reflects the growing popularity of the supermarket’s Mamia baby and toddler range, which has seen total sales grow by 24.9%* this year.

Mamia nappies also scooped Gold for a second consecutive year in the award’s Best Disposable Nappy category, outperforming Pampers, Boots, Asda and Toujours in the process.

The quality and value of Aldi’s Mamia Wipes was also recognised in the awards, with its Sensitive Wipes winning Silver in the Best Baby Wipe category. They beat Pampers and Jackson Reece Kinder by Nature, which cost up to twice as much as Mamia.

Mamia Easy-Pants Size 6 also shared in the wins, with a Bronze in the Best Potty Training Product category, seeing off competition from Tesco Loves Baby range.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “We take great care in developing high quality products that parents can trust and which offer unbeatable value. Winning these awards mean a great deal to the Aldi team as the award’s real parent testing truly shows our Mamia range meets the needs of parents, toddlers and babies.

“We’re continuing to invest in Mamia with new products, such as Mamia Organic Baby Juice and Mamia BabySoft Fabric Conditioner, and are committed to upholding the high benchmark we’ve set ourselves, and which parents rely on to ensure the best for their young children.”

For more information about Aldi’s award-winning range, please visit: www.aldi.co.uk.

*Kantar Worldpanel data 52 w/e 6^th November

17
Nov

Aldi introduces this year's 'it'-Brit veg

The superfood revolution continues with the introduction of the latest British it-veg, Kalettes, to Aldi stores from Thursday 17th November for 89p, just in time for the festive season.

Kale took the food world by storm becoming an international ‘It-Veg’ overnight going on to dominate plates, Instagram feeds and worldwide fandom. Hidden in smoothies, layered in stir-fries, or roasted to crisps, Kale has certainly packed a punch.

Kalettes is set to follow suit, a natural hybrid of Kale and Brussels sprouts with small cabbage like flowering sprouts. Bursting with Vitamins C & B6*, Kalettes provide double the amount of both essential vitamins for the same weight as its parent plant, Brussels sprouts.

With a sweet and nutty flavour, soft stalks and delicate leaves, Kalettes are just versatile as its famous relative, Kale, lending itself perfectly to a variety of meals.

Prime Kalettes season is from November to March, so why not try substituting Brussels sprouts for Kalettes at Christmas, upping the nutritious ante in the most important meal of the year. All those vitamins make them the perfect remedy for the colder months, providing you with a great dose of mood and immune boosting goodness.

Tony Baines, Joint Buying Manager at Aldi said:

“At Aldi we pride ourselves on seeking out the best produce for our customers and we are excited to introduce new products like Kalettes to our range. Kalettes have gained a huge amount of interest and we are sure it will become a favourite among our customers especially given the amazing price.

“Aldi is a huge supporter of British and local producers, having signed the NFU’s Fruit and Veg Pledge in 2015, and we continue to honor this commitment”

Aldi was the first retailer to sign up to the NFU’s ‘Fruit and Veg Pledge’ highlighting a commitment to long-term and fair supply relationships, price certainty and seasonal British produce.
* http://www.kalettes.com/uk/faq/

17
Nov

Aldi launches its most premium drinks range to date

Discount Supermarket extends luxury offering in time for Christmas

Discount Supermarket Aldi is cutting the cost of premium drinks this Christmas with the launch of a luxury range of fine wines and spirits. The range starts at just £5.99[1] and includes products which are selling for up to 74% per cent less than market equivalents.

The indulgent range includes Aldi’s Ducastaing 1975 Armagnac (£24.99), a carefully distilled Armagnac with a distinctive note of white flowers, dried plums and cooked orange. The bottle is comparable to a 1975 Delford Freres Bas Armagnac which is priced at, £89.97, presenting Aldi shoppers with a 72% saving*. Further gems include Chevalier 1989 Grande Champagne Cognac, a steal at just £29.99, Glen Marnoch 28 Year Old Single Malt Whisky (£39.99) and a Saint Germont Premium French Vodka (£15.99).

As gin enjoys a renaissance in the UK, with a boom that shows no sign of slowing down (UK sales broke the 1 billion mark for the first time in 2015, up 25% since 2012), Aldi anticipates high demand for the spirit and has responded with a collection of four premium gins to sit alongside its core range offering.

This includes the ‘Old Tom’ style Gin Lane 1751 (£19.99), and Topaz Blue Premium Gin (£13.99), comparable to Bombay Sapphire which comes in at nearly double the price*. Shoppers can also bag a 29% saving* on consumer favourite Gin Mare (£27.99) when shopping at Aldi over Waitrose, where it retails for £39.50.

Wine lovers won’t miss out, as Aldi’s shelves feature a collection of exceptional bottles such as the Andre Vannier Chablis Grand Cru 2012 (£19.99), almost half the price of Domaine Vrignaud Chablis Grand Cru Blanchot, which retails at £37.62*. Further wines include the Chateau Saint Pierre Grand Cru Classe 2011 (£19.99) and a vintage Maynard’s 40 Year Old Tawny Port (£29.99). Aldi is renowned for its award-winning champagne and has has bolstered the offering of premium fizz with the award winning Veuve Monsigny Blanc de Blanc Champagne 2007 (£19.99).

Tony Baines Joint Managing Director for Corporate Buying at Aldi, comments: “We know that our customers will be looking for that little something extra during the festive season and it is a testament to the hard work of our UK buying team that we are able to offer our biggest premium range ever this year, without the hefty price tag.

“We work hard to maintain close supplier relationships who share our vision and passion to bring the very best products to our customers meaning that we always have quality drinks on our shelves, making Aldi a real destination for shoppers at this time of year.”

Aldi has continued to outshine the competition and was named ‘Supermarket of the Year’, ‘Multiple Wine Retailer of the Year’ and ‘Drinks Buying Team of the Year’ at this year’s Drinks Retailing Awards as well as receiving over 140 international product awards for its Beers, Wines and Spirits range in 2016 to date.

In January 2016, Aldi began capitalising on its status as one of the UK’s favourite places to buy wine with the launch of a new online shopping service, www.aldi.co.uk, allowing consumers to purchase award-winning, great-value wines at the click of a button. The online store now sells 11,000 bottles a week.
*Retail comparisons below:

PRODUCT	ALDI PRICE	MARKET PRICE OF COMPARABLE DRINKS	SAVINGS
Glen Marnoch 28 Year Old Single Malt Whisky (70cl)	£39.99	Invergordon 28 Year Old Whisky £85.08 MasterOfMalt.com	£45.09 (53% saving)
Maynard’s 40 Year Old Tawny Port (70cl)	£29.99	Andresen 40-Year-Old Tawny Port Anniversary Edition NV £60 Laithwaites	£30 (50% saving)
Gin Mare Premium Gin (70cl)	£27.99	Gin Mare £39.50 Waitrose	£11.51 (29% saving)
Topaz Blue Premium Gin (70cl)	£13.99	Bombay Sapphire Gin £20.45 TheWhiskyExchange.com	£6.46 (31% saving)
Chevalier 1989 Grande Champagne Cognac (70cl)	£29.99	Ragnaud-Sabourin 1990 Grande Champagne £119.91 MasterOfMalt.com	£89.92 (74% saving)
Ducastaing 1975 Armagnac (50cl)	£24.99	1975 Delford Freres Bas Armagnac £89.97 VintageWineGifts.co.uk	£64.98 (72% saving)
Andre Vannier Chablis Grand Cru 2012 (75cl)	£19.99	Domaine Vrignaud Chablis Grand Cru Blanchot £37.62 GerrardSeel.co.uk	£17.63 (46% saving)

[1] High-end dessert wine Berton Vineyards Botrytis Semillon, £5.99

11
Nov

Aldi celebrates record 'Quality Food & Drink' award wins

Aldi named Drinks Retailer of the Year
The retailer won more awards than any other supermarket

Discount supermarket Aldi has beaten stiff competition at this year’s Quality Food & Drink Awards to scoop a record 58 accolades at last night’s ceremony, including the prestigious Drinks Retailer of the Year Award for the second time in a row.

With 41 winning products, this year’s ceremony saw Aldi win more awards than any other retailer, rounding off a year of amazing success for the discounter, which has won over 300 awards and accolades to date in 2016.

Considered the most esteemed awards in the UK grocery sector, the Quality Food and Drink awards are recognised for their impartial and robust judging process.

Aldi’s Christmas products did incredibly well, securing wins for its Specially Selected Exquisite Jewelled Layered Pie, Specially Selected Exquisite Christmas Cake, and Specially Selected Salted Maple Fudge with Cornish Sea Salt – beating competition from Marks and Spencer, Tesco and Asda.

Aldi’s Glen Marnoch Speyside Single Malt Whisky excelled against Asda, Spar and Co-op in the Whisky and Bourbon category at the awards, while the Red Rye beat Marks and Spencer to be crowned best IPA, Gold Ale and Rest of the World Ale product.

Other wins included Aldi’s Specially Selected 30 Day Aged Sirloin Steak and Specially Selected Spicy Salami Pizza.

The supermarket also picked up 17 Highly Commended and Commended awards across the remaining food and drink categories.

Aldi’s triumphant haul didn’t end there as the retailer also won four awards at the Pizza and Pasta Association Awards last night for Best Frozen Pizza Multiple Retailer, Chilled Pizza Multiple Retailer and wins for its Sourdough Chicken and Chorizo Pizza and Specially Selected Filled Pasta, making it a truly successful evening for award wins.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “We’re thrilled to have won so many awards at this year’s Quality Food and Drink Awards. At Aldi, we’re committed to providing customers with top quality products at unbeatable prices, and the results of these awards are testament to this.

“Our products are sourced from some of the best food and drink producers in the world, and winning these accolades reinforces that shoppers can get everything they need at Aldi for a luxury Christmas this year.’’

The results come shortly after the Good Choice! Quality Food Awards announcement where Aldi won awards for its Specially Selected Infusion Tea Bags - Peppermint & Liquorice, Benefit Granola - Raspberry & Apple and Cacao Covered Goldenberries, as well as two Highly Commended and six Commended accolades.

For more information about Aldi’s award success, please visit https://www.aldi.co.uk/.

Results
Quality Food Awards:

Winners:
1.       Specially Selected Handcooked - Goats Cheese Beetroot Crisps
2.       Specially Selected Orkney Caramel Shortbreads
3.       Specially Selected Carrot Cake
4.       Specially Selected Granola - Super Berry
5.       Specially Selected Exquisite Yule Log
6.       Specially Selected Exquisite Jewelled Layered Pie
7.       Specially Selected Fudge - Salted Maple Fudge with Cornish Sea Salt
8.       Specially Selected Champagne Rhubarb
9.       Specially Selected Italian Antipasto
10.   Specially Selected Jewelled Giant Couscous
11.   Specially Selected Cullen Skink
12.   BLT Sandwich
13.   Fish Sushi Selection
14.   Specially Selected Outdoor Bred Dry Cured Oak and Beechwood Smoked Back Bacon
15.   Specially Selected 30 Day Aged Sirloin Steak
16.   Specially Selected Spicy Salami Pizza
17.   Baby Kale, Pak Choi & Baby Leaf Salad
18.   Specially Selected BBQ Marinade Tins

Highly Commended:
1.       Savour Bakes Flatbread Thins - Multiseed
2.       Specially Selected Oatcake Bites - Lockerbie Cheddar
3.       Specially Selected Croquembouche
4.       Specially Selected Exquisite Christmas Cake
5.       All Natural Sparkling Orange & Lemon Beverage
6.       The Fishmonger Seabass Fillet
7.       Edamame and Sugarsnap Snack Pot
8.       Specially Selected Apricot Conserves
9.       Specially Selected Duck Breast Fillets
10.   Specially Selected Bloody Mary Ketchup

Commended:
1.       Popouts - Sour Cream
2.       Craft Bloomer - Malted
3.       Turkey Parcel - Cranberry and Orange
4.       Specially Selected Prosciutto Cotto
5.       Specially Selected Salmon Pâté
6.       Specially Selected Moussaka
7.       Hoisin Duck Wrap

Quality Drink Awards:

Winners:
1.       Retailer of the Year
2.       Spill the Beans - Silver
3.       Red Rye – Winner
4.       Specially Selected Perfect Storm IPA – Silver
5.       Specially Selected Golden Ratio Golden Ale – Bronze
6.       All 4 One – Sliver
7.       Glen Marnoch Speyside Single Malt Whisky – Winner
8.       Glen Marnoch 12 Year Old Single Malt Whisky – Silver
9.       Glen Marnoch Highland Single Malt Whisky – Bronze
10.   Muscat Masterclass Australian Show Liqueur – Silver
11.   Iron Horse Barossa Valley Shiraz – Winner
12.   Exquisite Collection Malbec
13.   Wrattonbully Shiraz – Winner
14.   Callia Magna Malbec – Gold
15.   Doro Grande Reserva – Silver
16.   Exquisite Collection Cotes de Provence Rose – Winner
17.   Exquisite Collection Limoux Chardonnay – Winner
18.   Baden Pinot Blanc – Gold
19.   Argentinian Chardonnay – Silver
20.   Exquisite Collection Marlborough Sauvignon Blanc – Silver
21.   Veuve Monsigny Champagne Brut – Bronze
22.   Iron Horse Barossa Valley Shiraz – Gold
23.   Callia Magna Malbec – Bronze

28
Oct

Aldi launches new Cellsation skincare range

PREMIUM SKIN CARE RANGE for 50+ GOES ON SALE 1^st DECEMBER
DECREASES INTENSITY OF WRINKLES WHILST TIGHTENING CONTOURS
INCREASES SELF-RENEWAL OF SKIN CELLS
LIMITED SPECIALBUY RANGE – AVAILABLE IN STORE AND ONLINE

This December, just in time for Christmas, Aldi will launch Lacura Cellsation – a brand new, premium anti-ageing skincare range for mature skin.

Containing a rejuvenating red algae extract which promotes restructuring of the skin, the intelligent products offer several strong anti-ageing components including innovative narcissus extracts which improves the appearance of skin in just four weeks.

The Cellsation skincare range – featuring three must-have products – is the ultimate treat for women seeking to revitalise their skin for a more youthful appearance. Each product contains the highest quality plant-based power cells which are naturally gifted with highly effective components for youthful and firm looking skin. The yarrow extract helps to refine facial contours and improve skin elasticity, whilst the innovative Celligent technology promotes rapid regeneration of UV-related cell damage to fight the signs of ageing.

The high-performance range includes the Lacura Cellsation Cell Renewal Day Cream containing SPF 15, to protect skin against aging caused by sunlight exposure. While the formula has been proven to dramatically increase skin hydration and reduce wrinkle depth, the Lacura Cellsation Cell Renewal Night Cream has been found to accelerate cell renewal overnight and improve skin elasticity to achieve a healthy and radiant complexion in the morning.

The dermatologically tested Lacura Cellsation Deep Regenerating Serum improves skin elasticity and alleviates the occurrence and intensity of wrinkles whilst tightening contours.

The Lacura Cellsation Deep Regenerating Serum, Lacura Cellsation Cell Renewal Day Cream and Lacura Cellsation Cell Renewal Night Cream will retail at £6.99 each and will be added to Aldi’s popular Lacura beauty range on 1st December, for a limited time in store and online.

Shoppers are encouraged to get their products early to avoid disappointment because, as with all Specialbuys, once they’re gone they’re gone!

27
Oct

Desk the halls this festive season with Aldi's Christmas lights & decorations

Aldi’s biggest ever range of great-value Christmas lights and decorations are making their way into stores this November, helping Christmas-lovers brighten the home and get into the festive spirit. The range, which features 13 different sets of excellent-quality lights, will be available in stores and online from the 17^th November, while stocks last.

Christmas Lights

Complete with a timer and eight different light functions, these delicate 360 Icicle Lights (£19.99) are available in warm white, white and ice blue and will instantly add that festive feeling to the outside of your home.

Alternatively, Aldi’s 480 LED cluster lights (£16.99) are available in a selection of colours and feature a 10m cable adding a Christmas sparkle in the home even if there isn’t a plug socket close by.

These lights can be switched on or off from the comfort and warmth of the house with Aldi’s Remote Controlled Sockets (£17.99) or activated during periods of low light with Aldi’s Outdoor Socket with Dawn Sensor (£12.99).

For those who want to add a touch of individuality to their Christmas decorations, these mesmerising Twig Lights (£9.99) are guaranteed to create a ambient atmosphere. With 40 LEDs spread over 10 twigs, these beautiful lights are available in brown, black, or white.

Light the way for Santa Claus with these multi-action outdoor Christmas Pathfinders Lights (£14.99) – choose from Star, Santa, Tree or Ho Ho Ho designs to guide Santa to the front door.

For an additional festive twinkle where mains sockets aren’t a possibility, Aldi’s 50 LED Outdoor Battery Operated Lights (£3.99) will light up the garden for 6 hours at the same time every day and are available in antique gold, warm white or white designs.

Decorative Accessories

Create a Winter Wonderland with this Set of 3 Parcels (£14.99). Available in a choice of 4 designs, these elegant decorations feature warm white LEDS and an eight function controller, complete with timer.

Aldi’s LED Christmas Canvas (£3.99) is perfect for adding an extra sparkle to the wall this Christmas. Choose from four images; Winter Woodland, Festive House, Stag in the Snow or Santa (batteries included).

Create a charming Christmas street scene with these illuminated wooden buildings, adding a retro finish to a homemade grotto this festive season. Aldi’s Christmas Village Scene (£9.99) is available in four wonderful designs (batteries included).

Fill the home with festive spirit with this Christmas Candle Arch (£9.99). Choose from Santa Sleighs, Red Christmas Trees, Reindeers or Decorative Hearts to bring the festive cheer home.

Aldi’s Christmas Lights and Decorations ranges launch online from 10^th November and in stores nationwide on the 17th November and will be available while stocks last, but be quick because once they’re gone, they’re gone!

Aldi’s Christmas Lights and Decorations range is in stores and online on 17.11.16 and available while stocks last

Lights

Description	Price
360 Icicle	£19.99
240 Net Lights	£19.99
480 LED Cluster Lights	£16.99
360 LED Christmas Lights	£14.99
Christmas Pathfinder Lights	£14.99
24 Giant Icicle Lights	£14.99
10m Rope Light	£11.99
Twig Lights	£9.99
100 Faceted Cone Lights	£9.99
Berry Lights	£9.99
Decorative Garland Lights	£3.99
Battery Operated Lights	£3.99
50 LED Outdoor Lightchain	£3.99

Decorations

Description	Price
6ft Christmas Inflatable	£19.99
Set Of 3 Parcels	£14.99
Christmas Village Scene	£9.99
Christmas Candle Arch	£9.99
Light Up Christmas Characters	£7.99
Holly Effect Topiary Ball	£7.99
Christmas Light Up Globe	£7.99
Christmas Novelty Snowglobe	£4.99
LED Christmas Canvas	£3.99
Dancing Flame Candle	£3.99
2m Tinsel	£0.89

Sockets

Description	Price
Remote Controlled Sockets	£17.99
Outdoor Socket With Dawn Sensor	£12.99

27
Oct

Aldi launches hedgehog house in bid to save Britain's beloved bristly mammals

Discount supermarket Aldi is offering a helping hand to the dwindling hedgehog population with the launch of a great value Hedgehog House. Aldi’s Hedgehog House, available for just £7.99, offers a practical solution for homeless hedgehogs searching for a safe place to hibernate or rear their young, as well as a 68%[i] saving when compared to supermarket competitors, without compromising on build quality or materials.

On sale in store and online from 23^rd October and available whilst stocks last, Aldi’s Hedgehog House tackles the steady decline of the hedgehog population in recent years, which has fallen from an estimated 36 million in the 1950’s to less than one million today[ii].

Once a familiar sight in parks and gardens across the country, hedgehogs are not only reminiscent of the traditional British countryside but are the horticulturist’s best friend; happily grazing on slugs, beetles and caterpillars which would otherwise wreak havoc in the garden.

Aldi’s Hedgehog House is designed to not only offer shelter from the elements and predators, but a safe place for hibernation during the winter months. Available in two designs; an igloo or a hogitat, both options feature a waterproof roof and specially designed entrance to keep foxes and dogs at bay. These sturdy hedgehog houses should be placed in a quiet corner away from winds and human disturbance.

Tony Baines, Managing Director for Corporate Buying at Aldi comments:

“We’re proud to be offering this quality product at an affordable price and encourage anyone lucky enough to have a garden to do their bit and share it with a hedgehog.”

Aldi Specialbuys Winter Pet range will be available to buy online and in stores on Sunday 23^rd October, but you’d best be quick, as once they’re gone they’re gone!

Here’s how Aldi stacks up against Waitrose[1]:

ALDI	WAITROSE
£7.99	£24.99
% saved by shopping at Aldi:	Save 68% with Aldi

Aldi’s Winter Pet range is available to buy online and in stores 23^rd October and available while stocks last

Description	Price
Hedgehog House	£7.99

[i] Based on total % saved by shopping with Aldi compared to Hedgehog hogitat from Waitrose (http://www.waitrosegarden.com/product/_/hedgehog-hogitat/classid.2000020773/)

[ii] Research by The People’s Trust for Endangered Species (PTES)

21
Oct

Aldi UK CEO supports discount supermarket's baubles for Barnardo's campaign

Matthew Barnes creates his own Christmas baubles to inspire shoppers

Matthew Barnes, Aldi’s UK CEO, has lent his support and creativity to boost the discount supermarket’s Baubles for Barnardo’s Christmas campaign.

Aldi has created a unique Barnardo’s Baubles Kit (£1.99) to support the charity in its 150^th year. Each pack includes six, yet-to-be decorated, round or heart-shaped ceramic baubles with a pack of paint pots, glitter and string. The baubles go on sale in stores and online on 27^th October, with 100% of profits going to Aldi’s charity of the year, Barnardo’s, to help the most disadvantaged children across the UK.

Matthew Barnes has a design of his own to help raise awareness of the Baubles for Barnardo’s kit and encourage parents and children to give their Christmas trees the personal touch.

Matthew comments: “We’ve created this Christmas baubles kit as part of our on-going support for Barnardo’s, which is celebrating its 150^th anniversary this year.

“This is a fun activity that the family can get involved in this Christmas, and do some good for a very worthy charity, so we’re hoping everyone will join in and help us raise as much money as possible.”

Matthew joins an illustrious list of talented stars to have designed a bauble including Rio 2016 presenter, Helen Skelton. Helen has crafted six fun and festive baubles reflecting her own family life. “They’re fun to paint and I love that you can personalise them,” says Helen. “I based one design on my son’s footprints!”

Barnardo’s chief executive, Javed Khan said: “The festive season is a joyful time for most families, but for some it’s a very difficult time of the year. Some disadvantaged families, who we work with, may not be able to afford to join in the fun in the way most people take for granted.

“We are delighted to be a charity partner with Aldi. The money raised by sales of the Barnardo’s Baubles Kit will help ensure we are always here for the most disadvantaged children, young people and families.”

Aldi’s Baubles for Barnardo’s kit is available to buy in stores and online on 27^th October, and as with all Specialbuys, once they’re gone, they’re gone!

For further information, images or to request a sample, please contact the Aldi Baubles for Barnardo’s team on:
Baubles4barnardos@clarioncomms.co.uk
020 7479 0910

21
Oct

Aldi's Christmas baking buys

Aldi launches premium Christmas Baking range

With Christmas approaching a baking frenzy sweeping the nation, inspired Aldi shoppers can stock up on everything they need to create the perfect cake consistency with the new Specialbuys Christmas Baking range, in stores and online on 20^th October, available whilst stocks last.

Aldi’s quality Premium Stand Mixer (£149.99) takes all of the hard work out of preparing tasty puddings and savoury delights over the festive period. Perfect for foodie-lovers, it comes in a choice of colours including red, cream and champagne, and includes a stainless steel meat grinder, filler tray, sausage making attachments, three grinding discs and cookie making attachments.

This innovative Chop & Measure Scale (£12.99) is a great kitchen gadget, available in either a bamboo or tempered glass design. It features a large chopping board that doubles up as a set of scales, weighing ingredients of up to 15kg.

Baking enthusiasts can stay on trend this Christmas with Aldi’s functional and stylish Marble Effect Large Professional Bakeware (£6.99 each). Available in grey or black, shoppers can choose from a 12 or 24 cup muffin tin, an extra-large roaster or a 2-pack of small roasting tins. At such a great-value price they can pick up more than one!

Christmas baking will be made easy with this excellent-value Baking Assortment (£6.99) which includes a Pudding Steamer, Cookie and Mince Pie Kits. Little ones will love learning to bake using these festive-themed kitchen tools.

Cake makers can use Aldi’s Christmas Single Oven Gloves (£2.99) to remove their tasty treats from the oven in these 3-layer Teflon platinum coated Premium Baking Tins (£9.99)

Aldi’s Winter Warmers (£1.99) cookery books will provide a variety of foodie inspiration and the Meal Planner & Recipe File (£2.99) is perfect for keeping hold of favourite recipes – to revisit again and again.

Aldi’s Specialbuys Christmas Kitchen range is available in stores nationwide from 20^th October and to pre-order online at www.aldi.co.uk from 13^th October but be quick, as with all Specialbuys, once it’s gone it’s gone!

21
Oct

New Aldi caviar exclusives set to hit shelves in time for Christmas

A TRIO OF LACURA CAVIAR ILLUMINATION TREATS GO ON SALE 1^ST DECEMBER
THE ULTIMATE PRE-CHRISTMAS SNOW ALGAE SKIN PICK ME UP
RESTORES COLLAGEN LEVELS AND IMPROVES SKIN ELASTICITY
LIMITED SPECIALBUY RANGE – AVAILABLE IN STORE AND ONLINE
Visible results within 1 hour

Following the unprecedented sell-out success of Aldi’s Lacura Caviar Illumination range in October last year, which became one of the most successful Specialbuys to date, the discount supermarket is set to introduce the new Lacura Caviar Illumination Super Lift Kit and Lacura Caviar Illumination Eye Care Roll-On this Christmas.

The all new Caviar Illumination Super Lift Kit contains soy phyto placenta extract and bio peptide which are both naturally gifted with highly effective components for youthful and firm looking skin.

Teamed with caviar extract, the Super Lift Kit helps to restore collagen levels and improves skin elasticity by penetrating deep into the skin. Included within the kit are four 6ml Super Lift Gel sachets, an application brush and preparation tub.

Containing natural caviar extracts, this exclusive Lacura Caviar Illumination product offers many high powered anti-aging actives which aid the acceleration of skin regeneration.

Also new to the product range for 2016 is the Lacura Caviar Illumination Eye Care Roll-On. Handy in size, this luxurious eye care product contains liposome concentrate and hyaluronic acid to promote intensive hydration and reduce swelling and dryness around the eyes. The exclusive DNA-gel with caviar extract repairs skin texture and moisturises mature and dry skin.

Returning as a Specialbuy this Christmas, is the dermatologically tested Caviar Illumination Gift Set, containing the Lacura Caviar Day Cream which scientific studies have shown increases skin hydration just four hours after use by up to 58 per cent, resulting in improved elasticity and smoother, silkier skin.

Also included in the gift set is the Lacura Caviar Illumination Night Cream which provides your skin with deep moisture whilst you sleep, and two ampules of the Lacura Caviar Illumination 7 Day Intensive Treatment which is suitable for all skin types. The treatment offers an ideal anti-aging solution for dry, delicate skin.

The Lacura Caviar Illumination Eye Care Roll-On will retail at £4.99 and both the Caviar Illumination Super Lift Kit and Caviar Illumination Gift Set will retail at £12.99 each. All three products will be added to Aldi’s premium Lacura beauty range on1st December, for a limited time only.

Shoppers are encouraged to get their products early to avoid disappointment because, as with all Specialbuys, once they’re gone, they’re gone!

13
Oct

Terrific toys at Aldi in time for Christmas

Parents and toy lovers need look no further than Aldi for the perfect gift this Christmas. Aldi’s Specialbuys Toy Range, in stores and available online from 27^th October, boasts everything from great value FSC® certified wooden toys to super sporting equipment and treats for tiny tots.

This beautiful Wooden Doll’s House (£29.99) is sure to be a truly magical gift. It comes with three floors, a lift up roof, and is purposefully crafted to allow for simple assembly. Complete with Aldi’s 20-piece furniture set (£12.99) little ones will have everything they need to start playing house this Christmas.

Featuring a microwave, oven, hobs, chalk board and sink, this bright and colourful Large Wooden Kitchen (£29.99) is perfect for budding chefs. Plus, paired with Aldi’s quality Wooden Kitchen Accessories (£9.99), little ones will have all the mod-cons they’ll need to cook up an imaginary feast, with a choice of a toaster, pots and pans, coffee machine, afternoon tea, breakfast tray and baking set.

Aldi’s high-quality Wooden Market Stall (£34.99) is just the thing for mini-shopkeepers. Boasting a range of fruit and veg and swivelling shelves and pallets, it is perfect for helping them to recreate a real life market experience.

Aldi’s great-value Wooden Rocking Horse (£27.99) is a true classic and this wonderfully quirky Wooden Rocking Caterpillar (£27.99) is ideal for those looking for something a little different.

Aldi’s modern Wooden Railway (£14.99) and Road Sets (£14.99) both come complete with an expertly crafted array of wooden vehicles and are fantastic toys for little ones to open under the Christmas tree.

Parents can also get their hands on lots of super sporting equipment in Aldi’s October Toy Event. Footballer fanatics will also love the 4ft Football Table (£39.99) and Super Dimple Football (£4.99), while aspiring boxers can get some practice in with Aldi’s Boxing Set (£8.99).

Aldi’s Pre-School range includes everything from Sing Along Padded Books (£2.49), Snakes and Ladders (£6.99), Kid’s Puzzles (£2.99) and Soft Disney Toys (£4.99) to Licensed Drinkware (£3.49) and My First Ready Beds (£22.99).

Aldi’s October Toy Event has everything truly wrapped up for Christmas with its range of wooden toys, sporting equipment and pre-school toys, available to pre-order online from 20^th October and in stores from 27^th of October. Shoppers should be quick, once they’re gone, they’re gone!

Aldi’s Wooden Toys – on sale 27^th October

Wooden Market Stall	£34.99
Wooden Dolls House	£29.99
Large Wooden Kitchen	£29.99
Wooden Rocking Horse/Caterpillar	£27.99
Double Sided Easel	£19.99
Wooden Fire Station/Rocket	£17.99
Wooden Railway/Road Set	£14.99
Wooden Dolls House Furniture	£12.99
Wooden Kitchen Accessories	£9.99
Wooden Toys	£8.99
Wooden Jigsaws	£6.99
Barnardo's Bauble	£1.99

Aldi’s Sports Toys – on sale 27^th October

Zinc Volt 80 Electric Scooter	£74.99
4ft Football Table	£39.99
2 In 1 Pop-Up Target Goal	£14.99
Boxing Set	£8.99
Super Dimple Football	£4.99

Aldi’s Pre-School Toys – on sale 27^th October

My First Ready Bed	£22.99
Buddy Light	£9.99
3 In 1 Games Compendium	£8.99
Snakes & Ladders	£6.99
Soft Disney Toy	£4.99
Pre-School Character Vehicles	£4.99
Jigsaw Books	£3.99
Licensed Drinksware	£3.49
Die Cast Car Set	£3.49
Doodlepedia	£2.99
Kid's Puzzles	£2.99
Moonlight Kids Story Book	£2.99
Sound Board Books	£2.99
Sing-Along Padded Books	£2.49
10pk Panasonic Batteries	£2.49

6
Oct

Aldi set to REEL in customers with new chilled seafood lines

Discount supermarket, Aldi is extending its seafood range in time for Seafood Week (7-16^th October) with exciting new lines, that will include premium delicacies such as mussels and crayfish available in selected stores from 28^th September.

The new launches will include premium Specially Selected Black Tiger Prawns (£3.75), Specially Selected Kiln Smoked Rainbow Trout (£2.99), alongside The Fishmonger Breaded Fish Family Pack (£2.99), Beer Battered Cod (£2.49), Smoked Haddock or Cod (£2.99) and Kippers with butter (99p). The range will also include Seafood Company Mussel Meal (75p) and Crayfish Tails (£2.79).

As a testament to the high standard and quality of the seafood range, Aldi’s Seabass Fillets won silver at the Grocer Own Label Awards 2016 and were awarded one star at the Great Taste Awards 2016, joining The Fishmonger Cod Fishcakes that also won silver at the Grocer Own Label Awards 2016.

YouTube chef, Ian Haste, comments: “We should all be eating more fish, it’s crucial for our brains, bones and body.

“Many fish options are loaded with nutrients, plus high in protein, vitamin D and omega-3 fatty acids; it’s great that Aldi has added these new lines to its range, making quality, great tasting fish affordable and accessible to everyone.”

Aldi’s new seafood lines will be launching in stores from the end of September to early October (Wednesday 28^th September and Wednesday 12^th October) just in time for Seafood Week from 7-16^th October.

See below Aldi’s inspirational fish recipe ideas to liven up your meals this Seafood week:
·         https://www.aldi.co.uk/mediterranean-fish-bake/p/000000039298900
·         https://www.aldi.co.uk/grilled-or-baked-sea-bass/p/000000007517400
·         https://www.aldi.co.uk/asian-tuna/p/000000021118300
·         https://www.aldi.co.uk/fish-pie/p/000000093912700

Alternatively why not visit Aldi’s Youtube channel, The Taste Kitchen, for great tips on cooking fish and getting those much needed health benefits into your diet: (www.aldi.co.uk/taste-kitchen)

-ENDS-
Product information

The Fishmonger Breaded Fish Family Pack – £2.99, 600g
Seafood Company Mussel Meal – 75p, 120g
The Fishmonger Beer Battered Cod – £2.49, 300g
The Fishmonger Kippers with butter – 99p, 200g
Crayfish Tails – £2.79, 120g
These are new products available in selected stores from 28^th September

Specially Selected Black Tiger Prawns – £3.75, 150g
Specially Selected Kiln Smoked Rainbow Trout – £2.99, 125g
The Fishmonger Smoked Haddock in a Cheese Sauce – £2.85, 380g
The Fishmonger Smoked Cod – £2.85, 380g Available in Parsley Sauce or Tomato and Chorizo Sauce
These are new products available in selected stores from 12^th October

6
Oct

Aldi launches Artisan British cheese range

Discount supermarket Aldi has extended its range of award-winning products with a selection of high quality, British cheeses carefully crafted by artisan producers. The new lines will be launching in stores across the UK from 28^th September with prices starting from as little as 99p!

With new research revealing that 45% of Brits* now buy soft cheeses such as Camembert and Goat’s Cheese at least once a month, there is little doubt that Aldi’s new range - comprising Cornish and artisan regional cheeses - will prove a hit with customers.

Specially selected by Aldi’s expert cheese buyer, the new range is sourced from creameries across the country, who employ traditional cheese making methods that go back centuries and have been refined over decades.

From cloth bound mature Cheddar cold-smoked over locally sourced oak chips in Devon and a crumbly Lancashire made using a closely guarded secret culture developed at a family-run farm to a cave aged British goats cheese sourced from Dorset, the launch of the new expertly crafted cheeses reinforce Aldi’s commitment to supporting local suppliers from across the country, making exceptional quality products accessible to all.

To coincide with the launch, a survey commissioned by Aldi showed that almost one third of shoppers have changed their habits to include more premium foods than 12 months ago*, with Aldi sales data showing an increase in sales of premium products like Prosecco and salmon**. With this shift in consumer habits, Aldi is dedicated to exceeding its customers’ needs by offering a larger premium range, for the same everyday low prices.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “At Aldi we are committed to supporting British farms and offering exceptional quality products at unbeatable prices.

“Our extended range of artisan cheeses continues this promise with some of the finest cheeses, from a selection of the UK’s best producers, available to our customers. ”

Product Information:

Specially Selected Trevarrian Cornish Brie – £0.99, 200g
This is a core range product available in stores nationwide from 28^th September 2016.

Specially Selected Trevarrian Cornish Camembert – £0.99, 200g
This is a core range product available in stores nationwide from 28^th September 2016.

Specially Selected Trevarrian Cornish Goat’s Cheese – £0.99, 70g
This is a core range product available in stores nationwide from 28^th September 2016.

Specially Selected Artisan Regional Quickes Mature – £2.99, 250g
This is a core range product available in selected stores from 12^th October 2016.

Specially Selected Artisan Regional Quickes Mature Smoked – £2.99, 200g
This is a core range product available in selected stores from 12^th October 2016.

Specially Selected Artisan Regional Appleby’s Double Gloucester– £2.99, 200g
This is a core range product available in selected stores from 12^th October 2016.

Specially Selected Artisan Regional Yorkshire Fettle – £2.99, 150g
This is a core range product available in selected stores from 12^th October 2016.

Specially Selected Artisan Regional Swaledale – £2.99, 200g
This is a core range product available in selected stores from 12^th October 2016.

The Cheese Emporium Dewlay Crumbly Lancashire – £1.25, 250g
This is a core range product available in selected stores from October 2016.

The Cheese Emporium Belton Crumbly Cheshire – £1.25, 250g
This is a core range product available in selected stores from October 2016.

The Cheese Emporium Belton Crumbly Wensleydale – £1.25, 250g
This is a core range product available in stores nationwide from 28^th September 2016.

The Cheese Emporium Dewlay Double Gloucester – £1.25, 250g
This is a core range product available in stores nationwide from October.

6
Oct

Ghoulishly good gear

Aldi’s Specialbuys Halloween range available from the 6^th October

Wicked witches, ghoulish ghosts and scary skeletons need look no further than Aldi this Halloween. Aldi’s Specialbuys range, in stores nationwide and online from the 6^th October, has everything required for a hair-raising Halloween, including costumes, decorations and partyware.

Spine-tingling outfits
For a boo-tiful Halloween, check out Aldi’s creepy costumes, including a Children’s Dressing Up Set (£4.99) available in a witch, bat or scary skeleton design. Adults can also join in the fun, with an Adults’ Halloween Costume, a devilishly good steal at just £7.99 making it easy to transform into a Witch, Vampire or Skeleton.

The range also includes a Spooky Face Paint Kit (£3.99), Children’s Halloween Boppers Spectacles (£1.79) and a Halloween Mask Book (£1.99) with a variety of masks which are easy to colour in and pop-out.

Once kitted out and suitably scary, Aldi’s Trick or Treat Tins (£1.79) and Halloween Treat Bag (£2.49) will keep candy-collectors happy this year.

Ideal for trick or treaters, Aldi has Swizzles Trick or Treat Tub Sweets (£4.99), Dominion Lollipops (79p), Screme Egg’s (33p) and Scary Chocolate Shapes (49p) available in all sorts of scary shapes such as eyeballs, ghosts and pumpkins.
From sweet Soreen Toffee Apple and Chocolate and Blood Orange Lunchbox Loaves (99p) to savoury Hobgoblin Hand Cooked Crisps (99p), Aldi has nothing but tasty treats on offer for a spooktacularly yummy Halloween for the whole family.

Haunted House
Transform cosy rooms into spooky spaces with Aldi’s Animated Decorations (£8.99) and Hanging Decorations (£3.99) including a rocker, prisoner or skeleton as well as Aldi’s Halloween Webs & Clings (£0.89), that will create the spookiest of atmospheres, sure to make anyone jump.

These quality Halloween Inflatable Characters (£12.99), complete with LED lights will turn any house into a terrifying destination and are available in a Ghost, Dracula, Black Cat or Pumpkin design.

Welcome trick or treaters with Aldi’s Musical Door Knockers & Skeletons (£7.99) which sing, light up and are sure to scare the wits out of any visitors – that is, if they’re brave enough to knock!

Create a spooky atmosphere at this year’s Halloween bash using LED Tealights & candles (£2.49) around the house and Decorative Lights (£3.99) for haunted hallways. Don’t forget Aldi’s Halloween Ceramic Tableware (£6.99) and Drinkware (£2.99) – just the thing for devilishly delicious dinner parties. Aldi’s Assorted Partyware (£0.89) is a great-value selection of plates, napkins and table cloths, ensuring no mess when kids tuck into their fearsome favourites.

Aldi’s Specialbuys Halloween range is available in stores nationwide and online on the 6^th of October and Aldi’s food Specialbuys are available in store on 6^th and 16^th October, but be quick, as with all Specialbuys, once it’s gone it’s gone!

Aldi’s Halloween range is available in stores and online on the 6^th October and available while stock last

KH	72618	Halloween Inflatable Characters	£12.99
KRZ	72793	Halloween Animated Decorations	£8.99
KRZ	72626	Musical Door Knockers & Skeletons	£7.99
LM	71633	Adults Halloween Costume	£7.99
KRZ	72886	Halloween Ceramic Tableware	£6.99
LM	73368	Ladies Halloween T-Shirt	£5.99
LM	66325	Children's Dressing Up Set	£3.99
KH	73494	Halloween Hanging Decorations	£3.99
LS	71801	Spooky Face Paint Kit	£3.99
KH	72605	Halloween Decorative Lights	£3.99
KRZ	67748	Halloween Drinkware	£2.99
KRZ	61273	LED Tea lights & Candles	£2.49
LM	71756	Children’s Halloween Long Sleeve T-Shirt	£2.49
LM	72388	Halloween Treat Bag	£2.49
LM	73064	Halloween Mask Book	£1.99
LM	72575	Children’s and Ladies Halloween Tights	£1.99
KRZ	67600	Trick Or Treat Tins	£1.79
LM	72293	Children’s Halloween Boppers Spectacles	£1.79
JH	70270	Safety Matches	£0.99
LM	73320	Halloween Sticker Book	£0.99
KH	72606	Halloween Webs & Clings	£0.89
KRZ	66499	Assorted Partyware	£0.89
	68233	Hobgoblin Hand Cooked Crisps	99p
	71990	Soreen Toffee Apple Lunchbox Loaves	99p
	71991	Soreen Chocolate and Blood Orange Lunchbox Loaves	99p
		Swizzles Trick or Treat Tub Sweets	£4.99
	68049	Dominion Lollipops	79p
	68058	Scary Chocolate Shapes	49p
	74339	Screme Egg	33p

6
Oct

Revive your style with Aldi's autumn range

Aldi to launch Autumn fashion range
Range presents a saving of up to 60% versus high street competitors*[1]

Aldi is set to attract style-conscious shoppers with an inspiring new collection of on-trend, autumnal fashion pieces which a strong style nod to 70’s trends. And with prices starting from just £2.99, the range takes on high-street rivals presenting a saving of up to 60% when compared to leading stores.

The autumn fashion range, which includes on-trend Men’s and Ladies’ Quilted Jackets (£16.99), Ladies’ Chelsea Boots (£14.99), a Ladies’ Faux Fur Gilet (£14.99) and fantastic value accessories such as a Ladies’ Felt Hat (£7.99) and Men’s Autumn Belts (£4.99) are in stores nationwide and online now.

Aldi shoppers will not be disappointed with the discount retailers’ offering that will help them to ‘get the Chelsea look’ this season without breaking the bank. The range offers customers the chance to update their wardrobe with quality on-trend essentials at amazing value prices.

Here’s how Aldi’s Men’s and Womenswear stacks up against high street competitors:

Aldi	H&M	Next
Ladies’ Faux Fur Gilet £14.99 Ladies’ Chelsea Boots £14.99 Ladies’ Saddle/Tote Bag £12.99 Ladies’ Felt Hat £7.99	Faux Fur Waistcoat £29.99 Ladies’ Chelsea Boots £24.99 Shopper Bag £14.99 Felt Hat £19.99	Faux Fur Waistcoat £40.00 Chelsea Ankle Boots £35.00 Structured Tote Bag £26.00 Grey Marl Fedora Hat £22.00
TOTAL £50.96	TOTAL £89.96	TOTAL £123.00
% saved by shopping at Aldi:	Save 43% with Aldi	Save 59% with Aldi

Aldi	H&M	Next
Men’s Artisan Boots £19.99 Men’s Quilted Jacket £16.99 Men’s Brushed Cotton Shirt £8.99	Chukka Boots £39.99 Men’s Quilted Jacket £39.99 Checked Flannel Shirt £14.99	Brown Borg Boots £42.00 Quilted Bomber Jacket £50.00 Window Pane Shirt £22.00
TOTAL £45.97	TOTAL £94.97	TOTAL £114.00
% saved by shopping at Aldi:	Save 52% with Aldi	Save 60% with Aldi

Tony Baines, Managing Director for Corporate Buying at Aldi comments: “Shoppers are looking to update their wardrobes at this time of the year and we’ve tapped in to the latest high-street trends to offer our customers a great-value range that doesn’t compromise on style.”

The full Autumn Fashion range is in stores nationwide and online now. Fashionistas will have to be quick though because, as with all Specialbuys, once it’s gone, it’s gone.

Aldi’s Autumn Fashion range is in stores and online now and available while stocks last

Men’s Artisan Boots	£19.99
Men’s Quilted Jacket	£16.99
Ladies’ Quilted Jacket	£16.99
Ladies’ Chelsea Boots	£14.99
Men’s Waffle Jumper	£14.99
Ladies’ Colour Block Cape	£14.99
Men’s Gilet	£14.99
Ladies’ Faux Fur Gilet	£14.99
Ladies’ Saddle/Tote Bag	£12.99
Men’s Cord Trousers	£9.99
Men’s Cargo Trousers	£9.99
Ladies’ Checked Shirt	£9.99
Ladies’ Plaid Shirt	£8.99
Men’s Brushed Cotton Shirt	£8.99
Men’s Pyjamas	£7.99
Ladies’ Autumn Jeans	£7.99
Ladies’ Felt Hat	£7.99
Men’s Henley T-Shirt	£6.99
Ladies’ Long Line Top	£5.99
Men’s Memory Foam Slippers	£4.99
Men’s T-Shirt Twin Pack	£4.99
Ladies’ Memory Foam Slippers	£4.99
Ladies’ Ribbed Polo Neck	£4.99
Men’s Jersey Hipster	£4.99
Men’s Autumn Belts	£4.99
Ladies’ Skinny Belt 3 Pack	£4.49
Ladies’ Leggings	£3.99
Ladies’ 5 Pack Socks	£3.99
Men’s Cotton Rich Socks	£3.99
40 Denier Opaque Tights 3 Pack	£2.99
Umbrella	£2.99
Thermal Socks	£1.99

[1] Based on average % saved on Men’s and Ladies’ products by shopping at Aldi compared to Next

6
Oct

Lacura cosmetics are back!

Make-up lovers will be pleased to know that Aldi’s popular Lacura cosmetics range is back in stores on 3^rd November. With prices starting from just £1.99, Aldi’s cosmetics will make perfect stocking fillers this Christmas.

Lacura CC Colour Correcting Sticks (£4.99) (New)
Perfect for correcting redness, dark circles and to conceal, the 3-pack Lacura CC Colour Correcting Sticks harmonise with each other to create a natural, matt finish. The Green Stick neutralises skin redness and small veins for an even complexion and radiance while the Rose Stick balances out dark circles and shadows under the eyes. The Concealer covers impurities on the skin for an even, flawless appearance.

Lacura Beauty Mineral Powder (£3.99)
Combining flawless coverage of a foundation with the silky consistency of a loose powder, the Lacura Beauty Mineral Powder with integrated natural brush, leaves the complexion looking fresh and smooth. The creamy texture with special mineral pigments adapts perfectly to the skin to visibly balance out irregularities and leave skin feeling soft. Available for light, rosy and darker skin tones.

Lacura Eyeliner Pencil (£1.99)
These amazing value eyeliners are available in Emerald, Black and Smoke. The handy blending sponge can be used to help perfect a ‘smokey’ look.

Lacura Eyebrow Pencil (£1.99)
The Lacura Eyebrow Pencils come in two shades: Blonde and Brunette and can create a bold or subtle brow. The pencils both come with an easy to use shaping brush which is perfect for taming and shaping brows before filling them with the pencil.

Lacura Mascaras (£2.49)
Aldi has a great range of mascaras that are ideal to add volume, fullness and length to eyelashes.

The particularly soft, creamy formula of the Lacura Beauty Magic Curl Mascara is easy to apply to achieve full and defined lashes. The brush and texture create intensive, curved eyelashes so you can say goodbye to eyelash curlers.

For a thick and dramatic look, use the Lacura 3D-Effect Mascara. The brush on is specially adapted to the mascara’s texture, making sure that every lash is captured by the wand. This mascara will add curve, fullness and length to lashes, leaving you with a three-dimensional and eye-catching look.

For voluminous and irresistible eyelashes, try the Lacura Volume Sensational Mascara. The brush reaches every lash creating sensational volume, optimal sweeping and breath-taking length. The soft, creamy texture of the mascara ensures lashes are perfectly separated, without clumping.

To get your hands on the latest cosmetic range from Aldi before Christmas, head to your nearest store on Thursday 3^rd November to avoid disappointment because once they’re gone they’re gone!

8
Sep

Aldi launches new Everyday Amazing campaign to share more of the Aldi story

(8th September - Consumer)

The campaign reflects growing UK trend towards buying premium, responsibly sourced foods
Nearly a third of the UK dines on steak at home fortnightly
88% feel it’s important to buy British and support local producers
62% don’t want to be charged a premium on locally sourced food and produce

Aldi has unveiled a new television advertising commercial entitled ‘Everyday Amazing’. The commercial is part of a new integrated campaign that marks a new positioning for the retailer, showing there is so much more to Aldi than what many already associate with the brand – quality food at unbeatable low prices. The campaign outlines more of the unique ways in which Aldi does business as it relates to the ethical ways it runs its supply chain, sourcing and treats employees.

Coming out of the champion performance of its Team GB partnership, in which Aldi laid the foundations for its British sourcing standards, the work extends Aldi’s storytelling to aspects including employee wellbeing, fairness and responsible sourcing standards, which is increasingly as important as value in modern shoppers’ minds.

Maintaining the humorous style the supermarket has become synonymous with, it features a new end line ‘Everyday Amazing’ which details surprising ‘coffee table’ facts about Aldi’s way of doing business, whilst also bringing a smile. These include the fact that Aldi sells over 22,000 free range chickens a week in the UK; that Aldi sells enough Champagne to launch 3,000 ships every day; that it’s Specially Selected Scottish Salmon is RSPCA Assured, and was voted by UK suppliers as the fairest supermarket to do business with. What’s more, Aldi was also the first UK supermarket to sign the National Farmers Union Fruit & Veg Pledge.

The new campaign launches at a time when Brits are embracing a new found love for gourmet, responsibly sourced items. New independent research* by the discount supermarket shows that 30% of the UK now dines on steak fortnightly; with other premium items also featuring more regularly in the weekly shopping basket, including Prosecco and smoked salmon as well as soft cheeses, berries and avocados.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “UK shopper expectations are higher than ever before – and rightly so. At Aldi UK, we’re proud to have been offering customers exceptional quality, ethically sourced products at unbeatable everyday low prices for more than 25 years.”

The survey of over 2,000 consumers reveals that nearly one-third have changed their shopping behaviour and now buy more premium foods than 12 months ago. Aldi sales data** which shows an uplift on premium foods like Prosecco (116%) and Specially Selected Smoked Salmon (261%) over the same period.

The research also confirms that UK consumers are becoming increasingly savvy with how they shop. 60% of shoppers admitted to being attracted by consistent everyday low prices, rather than being enticed by promotion-led special offers, with one in ten feeling bamboozled by price cuts. As much as 74% of shoppers are sceptical about price reductions with concerns about being offered poorer quality foods and producers being squeezed coming top of mind.

With Team GB’s success still ringing in our ears, allegiance to supporting British remains strong, with 88% considering it to be important to buy British and 62% feeling that it is unfair to be charged a premium on locally sourced food and produce.

Notes to editors:

*Survey was carried out by Censuswide between the dates of 26.08.2016-30.08.2016, with 2,021 respondents

** Aldi Sales Data

Prosecco
Sales period 31/08/2015	2,082
28/08/2016	2,405
	116% rise

Specially Selected Smoked Salmon
Sales period 30/08/2015	2,468
30/08/2016	6,449
	261% rise

8
Sep

Aldi signals stepchange with Everyday Amazing campaign that shares more of the Aldi story

New TVC and integrated campaign marks new direction for the discount supermarket

(8^thSeptember 2016 - Trade), Aldi is set to unveil a new television commercial, entitled ‘Everyday Amazing’, which will screen during Emmerdale at 7.15pm. The commercial is part of a new integrated campaign that marks a new positioning for the retailer, showing there is so much more to Aldi than what many already associate with the brand – quality food at unbeatable low prices. The campaign outlines more of the unique ways in which Aldi does business as it relates to the ethical ways it runs its supply chain, sourcing and treats employees.

Coming out of the champion performance of its Team GB partnership, in which Aldi laid the foundations for its British sourcing standards, the work extends Aldi’s storytelling to aspects including employee wellbeing, fairness and responsible sourcing standards, which is increasingly as important as value in modern shoppers’ minds.

Maintaining the humorous style the supermarket has become synonymous with, it features a new endline ‘Everyday Amazing’ which details surprising ‘coffee table’ facts about Aldi’s way of doing business, whilst also bringing a smile. These include the fact that Aldi sells over 22,000 free range chickens a week in the UK; that Aldi sells enough Champagne to launch 3,000 ships every day; that its Specially Selected Scottish Salmon is RSPCA Assured, and was voted by UK suppliers as the fairest supermarket to do business with. What’s more, Aldi was also the first UK supermarket to sign the National Farmers Union Fruit & Veg Pledge.

Adam Zavalis, Marketing Director at Aldi UK, said: “This is more than just a strapline; this is what sits behind how we have been doing business for over 25 years in the UK. Whilst we’ve fuelled phenomenal growth in the category, even many of our shoppers are unaware of all that sits behind our headline low prices. This is our next step in a long line of behaviours to address that.”

Having shown that it can’t and won’t be beaten on price, Aldi’s new integrated campaign underlines the discount retailer’s increasingly wide appeal to UK shoppers as a go-to destination for high quality, responsibly sourced goods.

Ronan Hegarty, news editor, The Grocer, said: “Aldi has established itself as a serious player in the UK grocery market by offering low prices for award winning products. This latest campaign looks to assure shoppers over the provenance of these products and Aldi’s treatment of its suppliers and staff. It could well prove a catalyst for shoppers who have been sceptical of these in the past to give Aldi a go now.”

- Ends -

Credits
·         Exec Creative’s – Dave Price, Neil Lancaster
·         TV producer – Lucy Moore
·         Account Director – Laura McKinlay
·         Directors – Stylewar
·         Production Company – Smuggler

12
Aug

Harrogate Aldi turns gold till Jack gets home

Aldi’s Harrogate store has transformed one of its checkouts gold in honour of Team GB ambassador and Yorkshire native, Jack Laugher. On Wednesday night, the nation watched intensely as Jack alongside diving partner Chris Mears, made history by securing Team GB’s first ever gold medal victory in the men’s synchronised three-metre springboard final.

Aldi is the first supermarket sponsor of Team GB and has been supporting Jack on his road to Rio. To celebrate the triumph, visitors to the Harrogate store will be able to revel in the gold medal victory in Rio from 18^th August. Customers will be urged to dive in, go for gold and check out their items on the winners till.

Jack is a proud Aldi Team GB ambassador and is among over 650 Team GB members to receive £25 of vouchers per month to spend in-store during the run up to the Games. Aldi supported the Team GB athletes by ensuring they had access to fresh, affordable, Great British food as they fuelled their performances on the road to Rio; which for Jack, proved a huge success!

Aldi has handed out over £145,000 in vouchers to spend in store. Team GB members including Sally Conway, Jazz Carlin and Samantha Quek have all been spotted in Aldi stores all over the country, picking up a variety of fresh produce.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, commented: “Everyone at Aldi is extremely proud of all of the Team GB athletes and we’re thrilled to have seen one of our ambassadors win a gold medal. We absolutely wanted to do something to celebrate and turning one of our tills gold at Jack’s local store will help us and our customers celebrate this victory.”

In addition to supporting the athletes, Aldi and Team GB’s Get Set to Eat Fresh initiative has been helping young people understand the pleasure of cooking and eating healthy meals, whilst gaining the skills they need to feed themselves using fresh, nutritious ingredients. The initiative combines Aldi’s love and knowledge of food and Team GB’s dedication to nutrition programmes that encompass healthy and fresh produce. Up to now, over 1,900 schools have taken part.

Members of the public can also find out what food some of their favourite athletes love to eat and leave messages of support for their favourite ‘Homegrown Hero’ via the dedicated website www.teamgb.com/homegrownheroes.

They can also follow all of the action from Rio on Facebook and Twitter using #TotallyRio.

16
Jun

Aldi launches new partnership with Farm Africa to help tackle poverty in rural Africa

Aldi UK has become the first UK supermarket to team up with international development charity Farm Africa, in a three-year partnership to support young farmers in Kenya.

The supermarket has pledged to donate £260,000 to fund Growing Futures, a project to educate young people in sustainable agriculture, which is being run by Farm Africa in Kitale, Western Kenya.

Aldi and Farm Africa are joining forces to improve the lives of more than 400 out-of-school young people by helping them to grow and sell more crops, and to sell their produce for more money, so they can earn a decent income and build sustainable businesses.

In doing so, the project aims to enable young people to escape the cycle of poverty by empowering them to create more commercially viable livelihoods for themselves through agriculture and become business leaders in their communities.

Oliver King, Corporate Managing Director at Aldi UK said: “By supporting young people in rural areas to increase harvests and create better incomes for themselves, Growing Futures will not only play its part in eradicating extreme poverty in Kitale, it will help young people build for the future.

“The project will encourage young people to become job creators rather than job-seekers, turning them into drivers of economic growth and reducing their communities’ dependence on aid.”

Farm Africa works with small-scale farmers, government and private sector organisations across Africa to boost food production, creating more sustainable and commercial farming that builds rural incomes and sustains natural resources.

Nicolas Mounard, Chief Executive of Farm Africa, said: “This partnership will help us give young farmers in Kenya the vital support they need to grow themselves out of poverty.

“As well as assisting young farmers to vastly improve the quality and amount of food they produce, this project will help ensure they are growing the most valuable crops, support them in finding the best contracts, and enable them to sell their crops at higher value markets so they can find a lasting way out of poverty.”

ENDS

16
Jun

Aldi UK becomes the fastest-growing retailer of fairtrade roses

Aldi has become the fastest growing retailer of Fairtrade roses following a 21 per cent surge in year-on-year sales.

The supermarket, which stocks Fairtrade roses in all of its 645 UK stores, saw sales increase from 1.4m to 1.9m bunches during the last 12 months* (April 2015-16). This undoubtedly contributed to Aldi being named Floral Retailer of the Year for the third year running at the 2016 FPC Fresh awards.

The growth comes as Aldi approaches its second anniversary of launching the roses, which were first sold in June 2014.

On average, Aldi sells 33,000 bunches of Fairtrade roses each week, with sales rising to over 60,000 for key occasions such as Valentine’s Day and Mother’s Day.

More than 90 per cent of Aldi’s Fairtrade roses are sourced from two farms in Ethiopia and Kenya. In addition to the social, environmental and economic benefits Fairtrade certification brings to flower farms, premiums from the sale of Aldi’s roses, which overall amounts to an estimated £400,000 directly fund a number of extra projects which help the whole community.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi said: “Fairtrade is important to Aldi and our customers, who increasingly tell us they value ethically sourced products at affordable prices. The Fairtrade principles also fit with our business ethos of developing long-term, mutually beneficial partnerships with our suppliers.

“We recognise the positive impact that sourcing Fairtrade products has on suppliers in less developed countries. We will continue to work closely with the Fairtrade Foundation to explore how we can offer these farmers and growers more support.”

Euan Venters, Commercial Director, the Fairtrade Foundation, said: “We’re delighted that Aldi’s Fairtrade roses have become such a popular choice, just two years since the launch, providing quality and value alongside a better deal for growers. Fairtrade roses empower flower workers and their communities, with funding invested in social projects, improving local education and healthcare.

Aldi’s Fairtrade roses are supplied by JZ Flowers, who have supported the growth of the business’s Fairtrade offering since its introduction. This support has built on Aldi’s relationship with JZ, which spans over 20 years. JZ is the largest importer of Fairtrade flowers in the UK, and each of the Fairtrade-certified farms it sources from have separate committees of workers who decide how premiums are spent.

Aldi’s Fairtrade range includes organic bananas, chocolate, tea, coffee and wine. In addition, the supermarket also stocks a number of Utz and Rainforest Alliance certified products.

ENDS

27
May

Aldi gets beer-hind UK's finest regional brewers with the launch of homegrown craft beer range

Supermarket Aldi is championing British beer and expanding its UK-brewed craft beer range. The initiative, worth over £600k, will see the retailer stock eighteen UK-brewed craft beers in its stores in England and Wales from Sunday 29^th May as a Specialbuy.

The move is set to tap in to the booming craft beer market in the UK which is currently worth £420 million and predicted to reach £1 billion in value by 2020[1], as demand surges for authentic, regionally brewed ales.

Wiltshire brewery, Wadworth, is one of thirteen local breweries signed up, with its signature Wadworth 6X ale. A fourth-generation family business, the brewery still delivers ales locally in oak cask beer barrels by its very own Shire Horses. The Aldi listing marks a major coup for the brewing team.

Colin Oke, Head Brewer at Wadworth’s, comments: “We’re an independent family business and making quality ales is our passion – the deal with Aldi means we can continue to grow and put 6X on the UK map, a testament to our team and the generations before us.”

Boasting quality brews from some of the finest breweries across the country, each beer in Aldi’s new range has been handpicked by the retailer’s dedicated UK buying team over the course of two years; and carefully selected to celebrate provenance, artisan brewing and the exceptional beer produced across the UK.

Tony Baines, Joint Managing Director of Corporate Buying, comments: “We’re delighted to be supporting the growth of some of the most distinguished regional breweries and microbreweries across the country and cannot wait to offer their signature ales to Aldi shoppers across the UK.

“Our buying team has scoured every corner of the UK to source an eclectic collection of fantastic ales, and we’re delighted to be able to bring this exceptional collection to shoppers across the country at an affordable price.”

Tony Jerome, Communications Director of the Society for Independent Brewers (SIBA), who campaign for the interests of the growing number of independent brewers in the UK, adds: “It’s great to see Aldi championing local breweries and bringing the taste of some of Britain’s finest craft-brewed ales to shoppers across the country. Craft brewed beer is the strongest it’s ever been in the UK and Aldi’s range will strengthen that trend even further.”
The eighteen craft beers, each priced at £1.25, will be available in Aldi stores nationwide across England and Wales, from Sunday 29^th May. As with all Specialbuys, once they’re gone they’re gone!
-ENDS-
Full product list:
•                    Wet Your Whistle (4.5%,500ml) – Brewed at Box Steam Brewery
•                    Golden Bolt (3.8%, 500ml) – Brewed at Box Steam Brewery
•                    Wadworth 6X (4.3% 500ml) – Brewed at Wadworth Brewery
•                    Two Tribes (4.5%, 500ml) – Brewed at Everards Brewery
•                    Hop Bomb (5.0%, 500ml) – Brewed at Sadler’s Brewery
•                    Mellow Yellow (4.1%, 500ml) – Brewed at Sadler’s Brewery
•                    Wizard Amber (3.7%, 500ml) – Brewed at Robinsons Brewery
•                    Maple Gold (4.3%, 500ml) – Brewed at Joseph Holt Brewery
•                    White Witch (3.9%, 500ml) – Brewed at Moorhouses Brewery
•                    Mid-Atlantic (4.5%, 500ml) – Brewed at Titanic Brewery
•                    Velo Pale Ale ( 4.2%, 500ml) – Brewed at Black Sheep Brewery
•                    Reverend James Rye (4.3%, 500ml) – Brewed at SA Brain Brewery
•                    Surrey Nirvana (4.0%, 500ml) – Brewed at Hogsback Brewery
•                    Castle (3.8%, 500ml) – Brewed at Arundel Brewery
•                    Double Dragon (4.2%, 500ml) – Brewed at Felinfoel Brewery
•                    A-Hop-alypse Now (4.3%, 500ml) – Brewed at Camerons Brewery
•                    Strongarm (4.3%, 500ml) – Brewed at Camerons Brewery
•                    Unicorn (4.3% ABV, 500ml) - Brewed at Robinsons Brewery
All products priced at £1.25.

[1] Premium Bottled Ale Report – viewable here

27
May

Aldi opens its first ultramodern dedicated wine store in the capital as demand for it's award-winning tipples grows

Retailer Aldi is set to build on the huge success of its wine range with the launch of a dedicated, ultramodern wine store in London’s trendy east end in celebration of its eCommerce launch. Aldi’s online wine offering has proven particularly popular in the capital, with Londoners spending the most online on Aldi’s award-winning wines.

Open to the public from today (Thursday 26th May), the Aldi Wine Store represents a refined and futuristic approach to helping shoppers choose their wine. Its sleek, minimalistic design consists of glass wine displays and stations lined with tablets where customers can purchase their favourite tipples to be delivered straight to their door, thanks to Aldi’s new online offering.

Customers will be able to try before they buy online with a resident Master of Wine – one of only 338 in the world – and sommeliers on hand to guide wine lovers through Aldi’s award-winning range. What’s more, visitors wanting to up their wine knowledge can participate in various free masterclasses on a first come, first serve basis including an introduction to pairing wine with cheese, and how to identify characteristics of new world verses old world wines.

The launch of the Aldi Wine Store comes at a time when the supermarket’s wine offering is more popular than ever. 100 bottles of its Exquisite Collection wine are sold every hour in the UK, and this year, Aldi beat off stiff competition from the likes of Waitrose to secure the ‘Supermarket of the Year’, ‘Multiple Wine Retailer of the Year’ and ‘Drinks Buying Team of the Year’ awards at the prestigious Drinks Retailing Awards.

Since launch earlier this year, Aldi’s eCommerce operation has opened up its wine range to those who may not necessarily live near an Aldi store. It has proved particularly popular with shoppers in the South East, who have accounted for nearly 1 in 5 of all wine cases ordered to date.

The Aldi Wine store will be located in BOXPARK, Shoreditch, and open from the 26^th-28^th May as part of London Wine Week - a week-long celebration of London’s thriving wine scene. The festival is now in its third year and for the first time in 2016, Aldi will be the Official Supermarket Sponsor.
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, comments: “We are delighted to be launching our first ever pop up shop dedicated purely to our fantastic wine range. Our wines have fast been gaining a well-deserved reputation for their excellent quality and low prices.

“Our store, open for three days, represents our dedication to opening up the world of Aldi wine to all - allowing customers both new and existing, to try before they buy either in store or online.

“We decided to open an Aldi Wine Pop Up in the capital following the launch of our eCommerce offering which, to date, has shown there is a huge appetite for Aldi’s wine amongst those in the South East, and what better time to trial a dedicated wine store than during London Wine Week.”

Popular wines available to sample in the high-tech store will include Aldi’s The Exquisite Collection Clare Valley Riesling which, in 2015, won a gold medal and Great Value Champion award at the International Wine Challenge, and from one of the most famous wine producing regions in France, the Andre Vannier Chablis Premier Cru, which retails at just £7.99. Samples of Aldi’s Veuve Monsigny Champagne Brut, which has proven to be Londoners’ top tipple to purchase from the Aldi site will also be offered to shoppers to try before purchasing on the in-store tablets via Aldi.co.uk.

20
May

Aldi launches Android Pay

Aldi is set to make shopping even easier for customers from Wednesday 18^th May 2016 when it will start to accept contactless Android Pay across all of its 638 UK stores.

With Android accounting for 54%* of the smartphone market in the UK, the launch of mobile payment at Aldi stores will give thousands of customers the opportunity to pay for their shopping by simply tapping their phone on the contactless payment terminal at the checkout.

Tony Baines, Joint Managing Director of Aldi Corporate Buying, said: “We’re pleased to partner with Android Pay to offer our customers a quick, easy and secure method to pay for goods in store.

“The launch of Android Pay further reinforces our commitment to give our customers a simplified and enjoyable shopping experience.”

Aldi successfully launched Apple Pay in 2015, for more information visit aldi.co.uk.

*Q1 2011 Millennial Media SMART Report

31
Mar

Perfect your dewy glow with Aldi this Spring

Relax and pamper this spring with Aldi’s new Thermal Spring skin care range, on sale in store from Sunday 17^th April.

Delicately cleansing to the skin, the new Lacura Thermal Spring Body Care Body Lotion and Shower Gel (£1.99) contain valuable thermal water and special nutrients to leave your skin feeling refreshed and relaxed. Dexpanthenol and lipids help to reduce tightness and soothe stressed skin, leaving it feeling soft and restored.

The dermatologically approved Lacura Thermal Spring Face Care (£1.99) including Face Cream and Eye Cream for hypersensitive skin, contains Thermal water, shea butter, panthenol and hyaluron to moisturise and effectively care for sensitive skin. The eye cream moisturises the thin skin around the eyes and is also suitable for sensitive and delicate skin. Both creams are gentle to skin and contain no parabens or colourants.

Aldi’s popular Lacura Face Treatment Oils (£3.99) will also return to Aldi in April. Available for dry and sensitive skin types, these nourishing oils restore your natural radiance to reveal a healthy, happy complexion. Treat skin to an at-home facial by massaging the oil into clean skin, or add a couple of drops to your favourite moisturiser.

Continue your pamper regime and renew moisture levels with Aldi’s luxurious Body Cream (£1.29). Be beautiful with Classic, containing Beeswax and Jojoba Oil for dry skin, and Soft with Vitamin E and Jojoba Oil for normal skin.

To get your hands on these beauty bargain Specialbuys, head to your nearest Aldi store on Sunday 17^th April.

-Ends-

31
Mar

Shop The Ultimate Baby Range At Aldi

With everything from toys and trikes to baby leggings and blackboards, Aldi’s Specialbuys Baby range is sure to have something to keep the little ones comfy, cared for and kitted out this spring, in stores and online from the 21^st April, available while stocks last.

Tots’ Toys
This fun Children’s Blackboard (£29.99) table set is a great way to engage young minds and encourage creativity. The table and chairs are wipe-clean - ideal for cleaning off doodles!

Featuring a range of classic characters including Minnie and Mickey Mouse - this Soft Musical Toy (£7.99) is sure to become a firm bedtime favourite.

On The Move
Aldi’s trikes are perfect for getting the kids out and about this spring. The Scuttlebug (£19.99) is great for little ones (12 months+) to help them learn and develop their balance, while the Smart Trike (£19.99) is perfect for slightly older children (18-36 months). It comes complete with an adjustable seat and removable parent handle for steering.

Getting from A to B couldn’t be easier with this Sun Buggy (£17.99) – it is lightweight, easy to fold and comes with a five-point safety harness, perfect for babies aged six months to three years.

When travelling further afield, Aldi’s Dream ‘N’ Play (£19.99) travel cot bed is ideal for keeping kids cosy. What’s more, it’s easy to assemble, folds into its own bag and comes in two designs.

Keep the little ones safe and in-sight with Aldi’s stylish Travel Booster Seat (£11.99) and carry bag, ideal for ages 12 months+, it has two adjustable height positions, is easily transportable and even has storage space for changing essentials.

Bedroom Buys
Toys and essentials can be hidden away in this Nursery 3 Drawer Tower (£12.99) - available in three animal-themed designs, it’s a fun and colourful addition to any nursery. The Nursery Doorstop (£4.99), which comes in a number of designs including Jolly Whale and Rainbow, is just the thing to complete the look.

Bed time favourites can be kept tucked away with Aldi’s freestanding Children’s Sling Bookcase (£19.99), which looks great and keeps the kids room tidy.

Ultimate Essentials
Babies can rock gently or sit up and play in this Bungee Deluxe Baby Bouncer (£19.99). With a removable toy bar complete with three toys, it’s sure to bring them hours of fun.

Parents can count on Aldi’s High Chair (£18.99) to keep tiny tots safe during every meal and snack - it’s compact and comes with a removable padded seat, suitable for ages 6 month+.

With a range of Baby Leggings and Joggers (£3.49) and Baby Sleepsuits (£4.99) in an array of pretty designs, the little ones are sure to look cute and stylish in Aldi’s baby clothing this spring.
Aldi’s Specialbuys Baby range is available in stores nationwide and online from the 21^st April, but don’t delay, as once it’s gone, it’s gone!

-Ends-

Product	Price
Children’s Blackboard	£29.99
Bungee Deluxe Baby Bouncer	£19.99
Dream N Play Travel Cot	£19.99
Smart Trike	£19.99
Scuttlebug	£19.99
Children’s Sling Bookcase	£19.99
High Chair	£18.99
Go S Sun Buggy	£17.99
Baby Carrier	£13.99
Baby Safety Gate	£12.99
Nursery 3 Drawer Tower	£12.99
Travel Booster Seat	£11.99
Baby Bumper & Quilt Set	£11.99
Nappy Change Kit	£9.99
Play Mat	£9.99
Ear/Forehead Thermometer	£8.99
Soft Musical Toy	£7.99
Feeding Bottles 4 Pack	£5.99
Cot Pockets, 2pk/ Cot Tidy	£5.99 each
Children’s Novelty Boots	£5.99
Baby Sleepsuits 3 Pack	£4.99
Mealtime Set	£4.99
Nursery Doorstop	£4.99
PVC Tablecloth	£4.99
Baby Changing Mat	£3.99
Nuby Baby Bath Toys	£3.99
Baby Popcorn Blanket	£3.99
Baby Leggings & Joggers	£3.49
Children’s Toilet Seat/	£2.99 each
Step Stool/Potty
Fitted Jersey Cot Bed Sheet	£2.99
Hand Puppet Book	£2.99
Hooded Baby Towel And Wash Mitt	£2.99
Muslin Cloths, 3pk	£2.99
Baby Bodysuits 3 Pack	£2.89
Nuby Baby Pram	£2.89 each
Rattles/Teethers
Avent Soothers	£2.79
Baby Socks 5 Pack	£2.49
Training Straw Cup	£2.49
Cellular Blanket With Satin Trim	£2.49
Flip It Easy Grip Cup/Pop-Up Sipper	£2.39 each
Tiny Tots Books	£1.99
Magic Sounds Sound Book	£1.79
Soft Play Ball	£1.49

10
Mar

Journey from waste to wear, with Aldi's new sustainable socks

With derelict fishing gear making up one tenth of all marine litter, customers can now help clean up the ocean while keeping their toes warm. Aldi is now stocking eco-friendly Healthy Seas Socks (3 pack - £4.99), partially made with abandoned fishing nets found in the sea.

These eco-friendly feet warmers go on sale as part of Aldi’s new Springwear collection, available in stores from 3rd March.

The initiative behind these sustainable socks, Healthy Seas, works with fishermen and divers across Europe to collect old fishing nets which are transformed and regenerated into high quality yarn, which is used to create sustainable textile products.

Veronika Mikos, Healthy Seas Project Coordinator, comments: “By promoting our socks partially made of recycled fishing gear, Aldi is giving consumers the opportunity to recognise and contribute towards a hugely significant cause.

“Healthy Seas is an open initiative that encourages other business in joining their efforts to reduce the devastating impact of ghost fishing gear on the environment; It is hugely satisfying to take marine litter out of the sea, turn it into a new product and, through the sales of a new product, help to organize more sea clean-ups.”

Joint Managing Director for Corporate Buying at Aldi, Jonathan Neale adds: “We are extremely proud to collaborate with Healthy Seas on their endeavour to help clean up the world’s oceans. Aldi is constantly looking for new ways to promote sustainable products in store as part of our quality and great-value offering”.

So, for a deal that‘ll knock their socks off, customers should head to Aldi on the 3rd March, but they’d better be quick, as with all Specialbuys, once they’re gone, they’re gone.

10
Mar

Purse-friendly cosmetics from Aldi

Aldi’s range of purse-friendly makeup products are back for 2016. The range will be a Specialbuy from 17^th April, with prices starting from just £1.99.

Glossy Lip Balms (£1.99)
Brand new for 2016, the Lacura Glossy Lip Balms are packed full of moisturising ingredients including almond oil, shea butter, jojoba oil and vitamin E. These handy sticks help to soothe chapped lips, leaving them feeling smooth and glossy with a natural tint of colour. Choose from Red, Peach or Fresh Pink.

Concealer Pens (£2.99)
Easy to apply, these wonder pens are the answer to those late night and early morning under eye dark circles and come in three different shades to suit sandy, rosy and darker complexions. They also be used to highlight and brighten areas of the face, such as cheekbones, t-section and lips to create an on trend contour look.

Lacura Eyeliner Pencil (£1.99)
These amazing value eyeliners are available in Emerald, Black and Smoke. The handy blending sponge can be used to help perfect a ‘smokey’ look.

Lacura Eyebrow Pencil (£1.99)
The Lacura eyebrow pencils come in two shades: Blonde and Brunette and can create a bold or subtle brow. The pencils both come with an easy to use shaping brush which is perfect for taming and shaping the brows before filling them with the pencil.

Lacura Mascaras (£2.39)
Aldi has a great range of mascaras that are ideal to add volume, fullness and length to eyelashes.

For a thick and dramatic look, use the Lacura 3D-Effect Mascara. The brush on is specially adapted to the mascara’s texture, making sure that every lash is captured by the wand. This mascara will add curve, fullness and length to lashes, leaving you with a three-dimensional and eye-catching look!

For voluminous and irresistible eyelashes, try the Lacura Volume Sensational Mascara. The brush reaches every lash creating sensational volume, optimal sweeping and breath-taking length. The soft, creamy texture of the mascara ensures lashes are perfectly separated, without clumping.

The Lacura Long Lashes mascara contains an innovative formula that provides ultra-long, intensive black colour results. The shape of the brush creates a truly stunning result as it reaches the smallest and finest eyelashes to create a flawless finish.

Lacura CC Cream
The affordable combination cream, Lacura CC Cream (£3.99) corrects skin tone, provides UV protection along with a light, foundation-quality coverage. Containing Crodarom Porcelain Flower, a plant extract that cares for skin, this cream leaves skin looking radiant and supple. Vitamin B3 protects moisture loss and improves elasticity to minimise redness and reduce the appearance of wrinkles whilst Provitamin B5 provides skin with much-needed moisture throughout the day. Available in light and medium shades.

Caroline Shuttleworth, celebrity make-up artist and skincare expert, says: "If you’re looking to change your make up quickly and inexpensively from day to night, Aldi has some key products to help you achieve a flawless and effortless evening look.”

“Take the Lacura concealer pen underneath the eye to brighten those dark circles, line the eye with the black eyeliner pencil with lashings of the 3D effect mascara, giving a sexy, smokey eye effect. These small changes will take you quickly and easily from a natural day look to a more sophisticated look for evening. If you’re feeling daring, add a coating of the red glossy lip balm to finish off your glam look!”

To get your hands on the latest cosmetic range from Aldi, head to your nearest store on Sunday 17^th April, as once they’re gone, they’re gone.

3
Mar

Penshaw resident pips thousands to the post as Aldi's first ever online customer

Following the launch of the Aldi’s first ever online venture, thousands of shoppers across the UK logged on to the new Aldi website to purchase some of the retailer’s famed, award-winning wine. But it was local resident Kevin Dawson from Houghton le Spring, Penshaw who managed to make the first ever transaction, purchasing a case of The Exquisite Collection Argentinian Malbec and the Exquisite Collection Muscadet Sevre et Maine sur Lie.

Mr Dawson comments: “I was really impressed by the wines available, even more so by the great prices! After taking a good browse I settled on a case of red and a case of white, both of which have more than lived up to my expectations. The shopping experience itself was top class and the Aldi website is very straightforward to use. The wines arrived in perfect time and condition. Overall it was an exceptional experience and I would highly recommend using Aldi’s online shop to purchase your wine.”

Since launching in January, the online shop has proven popular, showcasing a mixture of award-wining wines, online exclusives and Aldi favourites. Customers can select a case of six or choose from one of the carefully curated, ready-made mixed cases, designed to provide a taste of Aldi’s finest wines from some of the best wine-producing regions around the globe.

To celebrate the launch, Aldi is offering customers even greater value for money when they order from its selection of award winning wines online. For an introductory period only, customers can enjoy free UK standard delivery on all wine orders purchased at www.aldi.co.uk saving an extra £3 on their shop.

Aldi has become a go-to destination for wine, so much so that in 2015, 1 in every 13 bottles of wine purchased in the UK was from Aldi. Aldi’s online service is available to customers throughout the UK, with the exception of Northern Ireland, with no minimum order value. Visit www.aldi.co.uk for more information.

15
Feb

Aldi to recruit 5,000 additional store staff in 2016

Aldi has announced that it will be recruiting around 5,000 store staff during 2016 to support the supermarket’s ongoing expansion throughout the UK.

Aldi has revealed plans to open over 80 stores this year, taking the business’s overall estate to 700 outlets, and recruitment is already underway for both new and existing stores, with a variety of part and full time opportunities nationwide.

All Aldi UK hourly-rate employees now receive a living wage, minimum rate of £8.40 (£9.45 per hour in Greater London), in a move that maintains Aldi’s position as the best supermarket employer in Britain.

Aldi is aiming to attract ambitious applicants with a background in management and a passion to work in a dynamic, fast-paced retail role for its store management roles, with around 100 Store Manager and up to 500 Assistant Store Manager vacancies currently available.

Aldi is particularly looking for candidates who have experience of managing teams of at least eight people for its store management positions. Store Managers are responsible for the overall management of the store and driving team performance, and in return, they benefit from an attractive package with a starting salary of £43,000 rising to £56,000, a company pension and comprehensive training package. Assistant Store Manager roles start at £30,000, rising to £36,500 after four years, with the opportunity to progress into a Store Manager position.

Aldi also has around 450 Deputy Store Manager vacancies for those individuals with retail experience looking to take their first steps into management. Deputy Store Managers are expected to work closely with the Store Manager and Assistant Store Manager and have the responsibility of managing the store team in their absence. Deputy Store Manager roles start from 30 hours per week, with a starting salary of £9.40 per hour rising to £11.00 per hour, plus £4.00 extra per hour when managing the store.

Aldi has nearly 4,000 Store and Stock Assistant positions available in stores across the UK, with full training provided over a six week period. Store Assistant roles are available from 15 to 30 hours a week, with salaries starting at £8.40 per hour, rising to £10.00 per hour, and realistic prospects for progression. Stock Assistants roles start from 10 hours per week, with a starting salary of £8.40 per hour.

Aldi has also invested heavily in its Academy, located at a new state-of-the-art regional distribution centre in Bolton, and comprising around thirteen recruitment and training specialists to ensure the business continues to provide comprehensive and innovate training packages for its employees.

Ruth Doyle, Aldi Regional Managing Director, commented: “To support our continued expansion and the ongoing performance of our existing stores, it’s important that we attract the right candidates across all of our roles. We’re looking for individuals with a real passion for retail who are seeking a long-term career with a growing and ambitious business.

“Aldi provides all staff with extensive training and development opportunities to ensure they have the necessary skills to make a real success of their career.”

Further information on stores which are currently recruiting, along with details about how to apply, can be found on Aldi’s recruitment website, www.aldirecruitment.co.uk.

15
Feb

Spring Clean Your Skin Care Regime with Aldi

We can all benefit from a new skincare regime that revives and reboots a dull, wintery complexion. So why not refresh your beauty routine to reveal brighter and healthier-looking skin with the help of Aldi.

Seasonal changes can wreak havoc with skin – shifts in climate, sun levels and changes in the weather can make skin dull and lacklustre. Incorporating these Aldi products into your daily beauty regime this spring will help rejuvenate tired, winter skin to leave it looking and feeling healthier.

Wipe it off
For shortcut cleansing, Aldi’s Lacura Facial Cleansing Wipes (89p) are soft and soothing and available for normal, mature and sensitive skin. Banish make-up, dirt and daily impurities – gently cleanse, tone and moisturise the face, eye and neck area in one quick, easy step.

Rinse it out
Hair needs great foundations, Aldi’s Carino Moisture Shampoo and Conditioner (£1.99) will revitalise dry, damaged hair. The fragrant duo contain Macadamia Nut Oil from Australia, helping to condition and smooth locks, leaving bouncy, glossy, shiny hair.

Stress away
Relax and unwind with Aldi’s Stress Therapy Herbal Bath Soak (75p). Turn your simple bath into a heavenly spa-like experience - bubbling with bergamot and cedarwood aromas, this soak is the ultimate relaxation.

Moisture surge
Daily hydration is your complexion’s best friend. Keep all skin types happy with Aldi’s Moisturising Body Lotion (£1.19). It gently moisturises skin with its enriched blend of avocado oil and Vitamin E – enhancing the skin’s protective layer.

Face the Day
For deep moisturisation for sensitive skin, Aldi’s Gentle Daily Face Cream Q10 (£1.49) with SPF 15 is a light and gentle formulation to improve skin’s elasticity, leaving skin smooth and hydrated.

Protect your style
Soft and shiny hair which maintains a flexible, long lasting hold… yes please!
Aldi’s Carino Hair Spray (79p) is complete with a micro diffusing cap, ensuring even coverage. Its non-sticky formula with pro-vitamin B5 allows you to brush out your style at the stroke of a brush, leaving your hair in great condition.

Ends

12
Feb

Aldi widens the price gap against competitors and pledges to never be beaten on price

Following the launch of Morrisons’ Price crunch initiative, which attempts to compete with the discounter, Aldi has made a wave of price reductions in order to maintain its price advantage of up to 38%* against the Bradford-based supermarket. The price cuts are on a range of its core lines including fresh meat, fresh fruit and vegetables and other household staples.
Independent data from Kantar Worldpanel shows that Aldi continues to widen the margin between itself and competitors.

In the 12 weeks to 3^rd January, the average item at Aldi was 29% cheaper compared with the average at eight competitors*. In January 2015 it was 26% cheaper.

Today, Aldi is launching a major nationwide advertising campaign to ensure shoppers understand it remains by far the lowest-priced supermarket in the UK.

Matthew Barnes, Aldi Chief Executive, said: “Our competitors continue to claim that they are closing the price gap. We think it is important to make it clear to shoppers that any challenge to our price leadership position will not succeed.

“Aldi remains Britain’s lowest-priced supermarket by a significant margin and that is a position we will retain next month, next year and forever.

“While other retailers talk up price cuts and infuriate shoppers with misleading price-match schemes, we keep it simple with a consistent promise: whenever you visit Aldi, you’re paying the lowest prices in Britain.

*Kantar Worldpanel data: average pack price per supermarket, data for 12 weeks to 3^rd January 2016
Retailer	Average price per pack (£)	Gap vs Aldi
Aldi	1.13	-
Tesco	1.57	39%
Sainsbury’s	1.73	53%
Asda	1.50	33%
Morrisons	1.56	38%
Waitrose	2.08	84%
Iceland	1.51	34%
The Co-operative	1.57	39%
Lidl	1.21	7%
Average (all except Aldi)	1.59	29%

Matthew Barnes continued: “There’s no compromise when we cut prices. Thanks to our efficiency, we’re still able to pay the highest starting pay in the sector. From this month, we now pay at least £8.40 an hour to all our workers and more in London. This is significantly higher than the recommended National Living Wage.

“Importantly, it’s Aldi that’s funding these cuts, not our suppliers. Our model is to agree secure, long-term contacts with suppliers to ensure they are paid a fair price and have certainty. This is one of the reasons why Aldi is the top performing supermarket in the Grocery Code Adjudicators’ supplier survey.”

Aldi is stepping up its store expansion programme in 2016 as it responds to demand from parts of the UK where it is currently under-represented.

This year, it will open more than 80 supermarkets – a record number – taking its total store portfolio to over 700.

The new stores that Aldi opens in 2016 are expected to generate more than £1bn of additional sales when fully operational.

ENDS

27
Jan

Super sales see Aldi selling coconut oil all year round

Aldi becomes the first discount supermarket to permanently offer Coconut Oil to its customers
Own-label Coco Loco Coconut Oil will cost up to 40% less than similar products
The supermarket sold 60,000 units in just one week
Permanently on Aldi’s shelves from 8th February 2016

Aldi has announced that it is to become the first discounter to sell coconut oil permanently, due to its huge popularity with customers.

The supermarket’s Coco Loco Coconut Oil sold out within days of going on sale when it was first introduced to customers as a Specialbuy in September 2015.

After selling 60,000 units sold in just one week, Aldi increased the stock levels by 98 per cent when Coco Loco was introduced again in January 2016, in order to meet customer demand.

Sales of coconut oil have more than tripled nationally in the past year, from £4.4m to £14m, according to market researcher Kantar World Panel (52 weeks ending 13th September 2015). Favoured by A-list celebrities including Gwyneth Paltrow and Miranda Kerr, coconut oil is famed for its versatility. It can be used for healthier frying, mixing in salads as a dressing, in smoothies and even as a beauty treatment.

In response to growing customer demand in the UK, Coco Loco Coconut Oil, made from organic, 100% raw pressed coconut oil will be available in all Aldi stores from 8th February 2016 and the discounter has promised to secure the price at just £2.99 for 300ml.

The low price means it will cost up to 40 per cent less than similar coconut oils sold at supermarkets and health food shops. In contrast, Asda is selling The Groovy Food Company Organic Virgin Coconut Oil at £4.00 for 283ml, with the same product also being sold at Tesco for a more costly £5.99.

Health-food specialist Holland & Barrett’s Perfectly Pure Coconut Oil is priced at £15.49 for 453g, offering customers a saving of over £2.40 per 100ml when they choose to shop at Aldi.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Coco Loco Coconut Oil has proven to be hugely popular with our customers. Its unbeatable combination of high quality and great value makes it extremely attractive to shoppers.”

“By making Coco Loco Coconut Oil part of our core all year round range, we’re offering our shoppers another reason to make healthy choices at affordable prices both in the kitchen and in their beauty regimes.”

For more information about Aldi’s product offering please visit www.aldi.co.uk.

19
Jan

Aldi begins selling online in the UK

New website www.aldi.co.uk selling award-winning wines by the case
Over 90 wines available online including rosé, sparkling and premium ranges
1 in every 13 bottles of wine purchased in the UK is currently bought in an Aldi store
Varieties of Aldi’s premium Lot Series now available exclusively online
Aldi is investing £35m to establish online platform

Aldi today (19/01) launches its online shopping service, offering an extensive range of award-winning wines by the case.

More than 90 different wines are available at www.aldi.co.uk. These include best sellers from the existing in-store range, and a number of varieties from Aldi’s premium Lot Series, which can only be bought online.

Aldi’s commitment to selling wines of outstanding quality at affordable prices has proven popular with UK consumers.

1 in every 13 bottles of wine purchased in the UK is currently bought in an Aldi store, with Champagne sales even higher at a staggering 1 in every 12 bottles. In addition, more than 10,000 bottles of wine from the retailer’s Exquisite Collection are sold per week, with year on year sales up 33 per cent between 2014 and 2015.

The online launch is part of the retailer’s long-term strategy to make Aldi’s unique combination of award winning quality at everyday low prices available to as many people as possible, particularly those who are not located near a store.

Aldi is investing £35m to establish its eCommerce operation and will expand the service in Q2 to include non-food Specialbuys such as premium cycling wear, electrical items, camping equipment, clothing, gardening and DIY tools.

Matthew Barnes, CEO of Aldi UK, said: “We’re applying our well established Aldi principles of simplicity and efficiency to our new online operation. All of the wines available in our stores are being sold alongside a limited number of online exclusives.

“In 2015, Aldi was named Multiple Wine Retailer of the Year and one in every 13 bottles of wine purchased in the UK was bought from an Aldi store. Starting with wines is a logical first step for us. It’s a stand-out category for Aldi and often the entry point for customers who haven’t shopped with us before.

“We regularly receive feedback from customers who are astonished by the outstanding quality of our wines and so we’re particularly keen to expand their availability into new parts of the country where we don’t currently have physical stores. Selling online is an important step forward for our business.”

Aldi currently operates over 630 UK stores and plans to open a further 83 this year. The retailer is on course to reach 1,000 stores by 2022.

Aldi’s online service is available to consumers throughout the UK, with the exception of Northern Ireland.

Free delivery will apply for all orders over £50. For orders under £50, a standard delivery charge of £3.00 is applied. Customers can also collect their orders from over 5,500 Collect+ locations.

Campaign

7
Nov

Aldi launches the amazing Christmas carrot