Digital Media Centre

ALDI MAKES RICKI REID ‘AMBASSADOR OF JOY’ AT LOCAL FINSBURY PARK STORE AFTER BELOVED BUS DRIVER IS ASKED TO STOP BLOWING BUBBLES ON HIS LONDON ROUTE 

Aldi has appointed a new ‘Ambassador of Joy’ after local London legend Ricki Reid was asked to stop blowing bubbles on his bus route through the capital.  

Ricki has been given the title after spreading joy among passengers on his journey between Finsbury Park and Whitechapel, with his bubble-blowing antics proving particularly popular with younger passengers, who reportedly nicknamed his service the ‘bubble bus’. 

ALDI IMPOSES 3-BOTTLE LIMIT AS IT SLASHES THE PRICE OF VIRAL ROSÉ MAGNUM TO UNDER A TENNER 

• Aldi is slashing the price of its Le Grand Poulet Rosé Magnum to just £9.99 (from £11.99) 

• The deal is available in-store from 27^th August 

• Limited to three bottles per customer, while stocks last 

ALDI’S BABY & TODDLER EVENT RETURNS

• Aldi’s Baby & Toddler event is back, with prices starting from as little as £2.49
• Available in the middle aisle from 27^th August, the range features nursery, potty training and everyday baby essentials for less

GET A DEGREE IN SAVINGS: ALDI STUDENT KITCHEN ESSENTIALS RETURN FROM JUST £1.49

• Students can chop, blend and fry their way to top marks as Aldi’s Student Kitchen Essentials range returns
• Landing in stores from 20^th August

FROM CHECKOUT TO CATWALK: ALDI UNVEILS FASHION-FORWARD SPECIAL TIES 

Aldi launches Special Ties, inspired by the celebrity style driving the fashion comeback 

• Aldi is jumping on this season’s unexpected wardrobe staple with a high-fashion tie range 

• Once reserved for boardrooms and weddings, the tie is making a comeback as a casual style statement, with almost two thirds of Brits (65%) now owning one 

• Over half of Gen Z (57%) now claim ties are fashionable again, with more than four in ten (41%) wearing them as fashion accessories 

• Over a third of Brits (36%) have worn a tie on a night out or to dinner, while almost a quarter (23%) say celebrity fashion has helped them embrace the trend 

• The new range gives the humble office tie an elevated makeover, inspired by popular Aldi products, including Nordpak Slightly Salted Butter, Bramwells Baked Beans and Professor Peppy 

ALDI LAUNCHES PREMIUM MASSAGE GUN TO HELP SHOPPERS SAVE ON RECOVERY

• Stop settling for soreness with Aldi’s must-have Massage Gun (£19.99)
• The latest Fitness Event range helps fitness fans recover like the pros, landing in stores from 16^th August

GET AUTUMN READY ALDI EMBRACES AUTUMN EARLY WITH COSY HOME FRAGRANCES – WITH PRICES STARTING FROM JUST £2.99

• As Pumpkin Spice season approaches Aldi shoppers can get their hands on the must have Decorative Pumpkin Candle
• The popular Autumn Home Fragrance collection returns, including the fan favourite Hurricane Candles
• The ultimate cosy home must-haves land in stores from 13^th August

ALDI’S £40 GARDEN GADGET IS THE SECRET TO SPOTLESS GARDENS THIS AUTUMN

• Make light work of autumn chores with Aldi’s Garden Tidy range starting from just £3.79
• Featuring the £39.99 fan-favourite Manual Sweeper, back to sweep the autumn mess away
• Available in stores from 13^th August

ALDI LAUNCHES NEW TOY RANGE TO HELP KEEP KIDS ENTERTAINED THIS SUMMER 

• Keep the kids entertained and lower screen time this summer with Aldi’s latest toy range, starting from just £1.69 

• Landing in stores on 2^nd August