Digital Media Centre

ALDI UNCORKS HUGE WINE SAVINGS THIS CHRISTMAS – OVER 60 BOTTLES WITH UP TO 25% OFF 

• The offer includes shopper favourites such as the Specially Selected Bowler & Brolly English Sparkling reduced to just £10.85 

• Available from 9^th until 31^st December 

ALDI’S FESTIVE SUPER SIX RETURNS FOR JUST 15P

Supermarket Aldi has announced it will slash prices on its festive veg staples to just 15p as part of its popular Christmas Super Six promotion, available in stores from 19^th December.

AIR FRYERS AND HOT TUBS ON THE CHRISTMAS TREE

Aldi unveils limited-edition Christmas baubles to celebrate iconic Specialbuys

• Kitchen gadgets, garden tools and household items form part of new handmade Christmas decoration range from supermarket
• Aldi’s Specialbuy Baubles are based on the most popular and random items sold, including the heated airer, chainsaw and air fryer
• Three-quarters (77%) of Brits admit to buying a Specialbuy having only gone in store for a food shop
• The limited-edition festive decorations will be available for lucky customers to win
• By Sunday 8^th December half of the nation will have put up their tree and decorations

ALDI RESPONDS TO THE RISING HOT HONEY TREND WITH TASTY NEW PRODUCT RANGE 

Dubbed the food trend of 2024, hot honey — a flavour which marries the sweetness of honey with a dash of hot chilli spice — has taken social media by storm, with almost one billion views on TikTok under the hashtag #hothoney¹ (and counting).  

ALDI LAUNCHES UK’S FIRST SUPERMARKET BUILD YOUR OWN GINGERBREAD TRAIN KIT AS #GINGERBREADTRAIN TREND SURPASSES 21 MILLION VIEWS ON TIKTOK 

Aldi is delivering all the Christmas joy this year with the launch of its NEW Build Your Own Gingerbread Train Kit (£5.99, 1,035g) and return of the fan favourite Build Your Own Gingerbread House (£5.99, 900g). Both available in stores from 28^th November.  

ALDI’S CRITICALLY ACCLAIMED VIRAL CAIRANNE WINE RETURNS FOR JUST £3.49 

• The Specially Selected Cairanne will once again be reduced from £8.49 to just £3.49, saving shoppers an incredible 58% 

• Selling out in record time last year, it was hailed by experts as the ‘wine deal of the year’¹ 

ALDI LAUNCHES FESTIVE CUTHBERT WITH A SPECIAL CHRISTMAS CHOIR

• Aldi’s Social Media Star, Cuthbert, is landing on shelves with a new look this Christmas for just £6.49
• Available in stores now
• In celebration of the festive launch, Aldi’s iconic ‘Merry Cuthmas’ choir has shoppers in stiches on social media

SHOPPERS CAN CREATE THEIR OWN LUXURY CHRISTMAS HAMPER FOR LESS THANKS TO ALDI

• The Specially Selected range includes NEW Specially Selected Giant Florentines, Specially Selected Conserves and Specially Selected Teas
• Available in stores now

ALDI LAUNCHES PIGS IN BLANKETS DELIVERY SERVICE FOLLOWING SOARING DEMAND FOR RESTAURANT

• Aldi is launching a Pigs in Blankets delivery service – available in London on 30^th November