Digital Media Centre

CUTHBERT IN BLOOM FOR FAMOUS FLOWER SHOW 

• Giant topiary Cuthbert has been given a spring “glow-up” with a fresh prune and floral makeover ahead of surprise appearance outside RHS Chelsea Flower Show 

• Stunt comes as Chelsea judges urge gardeners to embrace caterpillars and celebrate biodiversity with a natural “riot of colours” in show gardens 

• Free bunches of Aldi’s Specially Selected Luxury Bouquets were handed out to floral fans outside the London location 

PITCH PERFECT PRICES – ALDI’S FESTIVAL RANGE RETURNS

• Aldi’s festival gear range includes essentials from tents to portable chargers, ensuring shoppers are always headline-ready 

• Available in stores from 31^st May 

3-YEAR-OLD LANDS DREAM JOB AS ALDI’S FIRST EVER WOODEN TOY TESTER 

• Ireayo’s love for Aldi’s famous Wooden Toys earned him exclusive access to the new range 

• Ireayo from Manchester becomes Aldi’s coveted Wooden Toy Tester as the first ever Specialbuys mini specialist 

• Aldi’s Summer Wooden Toy range is in stores 17^th May 

ALDI LAUNCHES £3.99 SANGRIA FRIZZANTE JUST IN TIME FOR SUMMER

• Aldi introduces Baron Amarillo Sangria Frizzante (£3.99, 75cl), bringing a fresh twist on summer celebrations – available in stores 21^st May
• This launch coincides with Aldi’s Spanish-inspired range with prices starting from just 59p

ALDI’S VIRAL £150 PILATES MACHINE IS BACK

Pilates fans, it’s time to limber up! Aldi has confirmed the return of its viral Reformer Pilates Machine (£149.99) after it flew off shelves last year. The hugely popular Specialbuy lands back in the middle aisle on 24^th May. The machine is ideal for home workouts, featuring five resistance bands and a foldable design for easy storage.

TROPIC LIKE IT’S HOT!

ALDI’S £24.99 GARDEN STRING CHAIR RETURNS AS PART OF SELL-OUT TROPICAL RANGE

• Give gardens a tropical glow-up with Aldi’s popular returning range, headlined by the must-have Garden String Chair
• The collection of statement garden furniture, twinkling lights and more lands in the middle aisle from 21^st May – but shoppers must be quick!

SCENTS OF SUMMER – ALDI LAUNCHES NEW MEDITERRANEAN HOME FRAGRANCE RANGE FROM JUST £3.99

• Aldi helps shoppers step into summer with its NEW Mediterranean home fragrance range
• Providing beachy aromas of Sandalwood, Sea-salt and Cedarwood, sure to lift home ambience
• Landing in stores from 21^st May for just £3.99

ALDI LAUNCHES £5.99 WHITE WINE THAT EXPERTS ARE CALLING “GENIUNELY RARE”

• This isn’t the Shiraz shoppers know – Aldi’s NEW Kooliburra White Shiraz is a white wine made from the famous red grape
• Wine expert calls it a “genuinely rare and exciting find” that’s perfect for Pinot Grigio lovers
• The £5.99 (75cl) bottle is set to be the surprising sip of the summer with its crisp, fresh flavour

ALDI’S PET RANGE RETURNS WITH THE NEW COOLEST SUMMER ESSENTIALS 

• Aldi’s paws-itively popular cooling pet range is back, helping avoid ‘hot dogs’ this summer  
• The range features a NEW Colour Changing Cooling Harness, which conceals a pattern to indicate overheating, along with returning favourite Cooling Mat
• Available in stores from 14^th May