Digital Media Centre

Aldi reveals what millennials really think about traditional British fare

• Almost half of millennials don’t know what Bangers and Mash is, and 41% think that Toad in the Hole is a fictitious dish, while a fifth have never tried a Scotch Egg
• New research by Aldi coincides with British Food Fortnight

Ahead of British Food Fortnight (18^th September – 3^rd October), new research from supermarket Aldi reveals that British classics, such as Bangers and Mash, Toad in the Hole and Scotch Eggs, are at risk of being confined to history books – with many millennials not knowing what they are and even doubting they exist.

ONE SAVVY SHOPPER!

THRIFTY MUM OF 11 UNVEILS HER TOP TIPS FOR FEEDING KIDS FOR AS LITTLE AS £12 PER PERSON, PER WEEK, FOR THREE MEALS A DAY

• Mum of 11 kids Joanne Webb O’Rourke, reveals she spends just £12 per person, per week, for three meals a day when shopping at Aldi
• 1 in 4 parents admit they are making the same lunch every day – Joanne’s top tips to add variety on a budget include breakfast stations, healthy ‘fakeaways’ and freezing cakes

ALDI CROWNED CHRISTMAS RETAILER OF THE YEAR – AGAIN!

• The supermarket scooped 22 wins at the Quality Food and Drink Awards, including Christmas Product of the Year
• Aldi unveils innovative festive food range including Pigs in Beds, Honeycomb Cracker Cake, and a White Chocolate Christmas Tree

Aldi has been named Christmas Retailer of the Year for the second year in a row at the Quality Food and Drink Awards (QFA) with a staggering 47 products receiving recognition. 

READY, SET, CAKE!

KATS-WHO?

ALDI LAUNCHES WAGAMAMA-INSPIRED CURRY THAT IS 74% CHEAPER

• Aldi’s brand-new Katsu Chicken Curry launches in stores from 15^th September for just £2.49 – that’s over £7 cheaper than Wagamama
• New additions to the range also include a Thai Green Inspired Curry
• Launch comes following the popularity of Aldi’s Peri-Peri and Jerk Chicken Bowls

Wagamama lovers will be ecstatic to hear that there’s a new katsu kid in town. Supermarket Aldi is launching an Inspired Cuisine Katsu Chicken Curry – and at just £2.49 it is over £7 cheaper (74%) than the popular Japanese chain! Aldi shoppers can get their hands on the supermarket’s version from 15^th September.

SCHOOL AS A CUCUMBER!

ALDI REVEALS EXCITING LUNCH BOX RECIPES, COSTING AS LITTLE AS 51P

Aldi, Britain’s cheapest supermarket, strikes again with best-in-class lunchboxrecipes that both kids and parents will love! With exciting and wholesome recipes, including Meatball Calzones, Layered Houmous Salad Jars and Pizza Pasta Salad they are meals that won’t just save precious time, but that are packed full of flavour, while making lunch more fun for kids. There’s a whole week worth of suggestions and they cost as little as 51p – that’s an A* from us.

THE INSIDE SCOOP! ALDI PREDICTS ITS BIGGEST EVER ICE CREAM SALES DURING SEPTEMBER HEAWAVE

Supermarket Aldi is predicting its biggest ice cream sales increase of the year – with a whopping 45% uplift expected during this week’s heatwave. The supermarket giant is stocking up for an ice cream frenzy as Brits go all out and celebrate summer while they can.

With temperatures soaring during the last full summer month, there has never been a better excuse to fill the freezer with udderlicious ice cream treats like Aldi’s Specially Selected Strawberry Cheesecake Ice Cream, Gianni’s Cones Chocolate & Hazelnut and Gianni’s Ice Blitz – all for under £2 per pack:

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Aldi gets a latte love as new drink trends on Tik Tok

This is an-ice-surprise… Supermarket Aldi is dominating TikTok feeds this week as influencers and shoppers alike are discovering the Cowbelle Ready to Drink Iced Coffee range from only 59p.