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FREE CRISPS? ALDI LAUNCHES NATIONWIDE SEARCH FOR ITS FIRST EVER CRISP TASTER
3 June, 2024
- Aldi is launching the job of a lifetime —the supermarket is on the hunt for an official Crisp Taster
- One lucky recruit will receive FREE crisps in exchange for their thoughts to help guide the supermarket’s future range
- Interested snack connoisseurs have until 16th June to apply
Aldi is on the hunt for one extra special spud enthusiast to become its official ‘Crisp Taster’, a brand-new role for the supermarket.
The successful applicant will receive a selection of Aldi’s most popular crisps to sample at home for free including Aldi’s Specially Selected Mature Cheddar & Red Onion Hand Cooked, the Snackrite Perfections Thai Sweet Chilli and Snackrite Saucy Nibbley Nobblies. Along with this, the Crisp Taster will also get an exclusive first try of products yet to hit Aldi’s shelves.
All that’s required in return is a set of exclusive reviews rating the crisps’ taste, crunch, texture and appearance to help guide the supermarket’s Buying Team on potential future flavours.
To be in with a chance of landing the spud-tacular job, all potential candidates must be aged 16 and over and need to create a short application video explaining why they should be Aldi’s first ever Crisp Taster.
To apply, entrants will need to share their video via the email address: aldicrisptaster@clarioncomms.co.uk, along with their name, age, where they are from and any social media handles.
Entrants should also include examples of their favourite Aldi crisps, as well as any snacking opinions that may help them stand out. Further details and terms and conditions can be found on the Crisp Taster web page.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “What our shoppers think is so important to us. It’s crucial we listen to their honest feedback so we can ensure our products continue to deliver on taste, while also offering unbeatable value.
“Sales of snacks such as crisps and nuts skyrocketed by +40% during the World Cup in 2022, so we expect our crisps to be in high demand this summer with Euros 2024. What better timing to find out what our most passionate snack fans have to say?”
How to enter:
- Applicants should share a video that is no longer than one minute confirming their name, age, where they are from, their favourtite Aldi crisps and why they should be appointed to the role of Crisp Taster via aldicrisptaster@clarioncomms.co.uk
- Deadline for entries is 16th June
- Successful applicants will receive a selection of Aldi crisps w/c 17th June
- Further details on entry can be found on the Crisp Taster web page
Terms and conditions apply. For full T&Cs visit: aldi.co.uk/aldi-crisp-taster
[CR(U1]To be hyperlinked
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk
Product news
ALDI LAUNCHES NEW FAMILY CAMPING RANGE FROM £1.79
9 June, 2026- Aldi’s latest camping range returns with accessories starting from just £1.79, From a versatile 4-in-1 Airbed to a Camping Double Chair and Folding Trolley
- Landing in stores from 18th June
With summer staycations calling, Aldi’s latest range of family camping products helps transform campsites into the perfect home away from home. From comfortable sleeping solutions to fireside entertainment, the much-anticipated range lands in stores from 18th June. But shoppers will need to be quick, as with all Specialbuys, once they’re gone, they’re gone!
Shoppers will be blown away with how easy it is to enjoy a quality night's sleep with the 4 in 1 Airbed (£24.99). A must-have for family getaways or camping with friends, this handy essential can be used in a variety of ways; a double bed, two singles, a double-height single for extra padded comfort, or just a single. Complete with a raised pillow and available in either grey or cream, it’s perfect for campers looking for extra comfort and an uninterrupted night’s sleep. Inflate in minutes with the help of the Electric Air Pump (£4.99), making camp set up easy and hassle free.
Happy campers can also bring living room comforts to the great outdoors with comfortable seating options for everyone. The Camping Double Chair (£39.99) is perfect for couples to relax in, while the Picnic Table with 4 Stools (£24.99) offers the perfect space for family mealtimes. For furry companions, the Camping Pet Play Pen (£19.99) provides a safe space for pets close to camp.
For campsite entertainment, the Soft Archery Set (£24.99) will keep the whole family entertained, or for those long summer nights, the Camping Games Table (£24.99) offers hours of fun, and can be used as both a darts board or a ping pong table.
Create the perfect home base with the spacious Large Family Tent (£89.99). This tent fits up to 6 people comfortably with space for equipment and a spacious entrance area. Waterproof against up to 2,000mm of rain, it’s a practical and durable option for family staycations.
Once pitched, whip up a feast using Aldi’s campsite cooking essentials. Take a break with the handy Folding Kettle & Warmer (£19.99), folding down for compact storage, it includes a boil or keep warm function, perfect for a morning brew or warming up a quick soup for lunch. Keep supplies fresh in the Electric Cool Box (£34.99), with an in-built fan to keep drinks un-beer-lievably cold and ready to pour. For a standout storage solution, the Pop-Up Cool Box with Stand (£14.99) is a great addition to any campsite and can be built and collapsed in seconds.
Ditch the heavy lifting - transporting essentials from the car to camp has never been easier with the heavy-duty Folding Trolley (£39.99), perfect for festivals and family camping weekends. Keep devices powered up with the Portable Solar Charger (£29.99) and banish darkness with the handy Camping Lights (£14.99), featuring a powerful torch to guide the way back at the end of the day.
Aldi’s Family Camping range is available in stores from 18th June, while stocks last.
-ENDS-
For further information, images or to request a sample, please contact the Aldi press team on:
alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUK
Product news
ALDI PREDICTS OVER 74 MILLION CANS OF BEER WILL FLY OFF SHELVES DURING THE WORLD CUP
8 June, 2026- The supermarket reveals enough cans to line the length of 72,705 football pitches end-to-end will be sold across the World Cup tournament (11th June – 19th July)1
- That works out at over 1,330 cans flying off shelves every minute2
- Aldi also predicts shoppers will snap up over 14 million pizzas and 9 million packs of crisps as fans gear up for viewing parties across the country3