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ALDI LAUNCHES LIMITED-EDITION KEVIN THE CARROT

18 July, 2024

Kevin the Carrot fans will be jumping for joy as the nation’s favourite carrot has been spotted on Aldi’s latest TV ad. As the Official Supermarket Partner of Team GB and ParalympicsGB, the supermarket has announced that Kevin has received a sporty makeover to celebrate the Paris 2024 Games, and Aldi shoppers can get their hands on their very own limited-edition version.

Sprouting in the middle aisle from 25th July, the new limited edition soft toy will be available for just £3.99. Dressed in his sporty best with a blue Union Jack headband, Kevin is ready to go for gold.

Kevin and sporting fans alike better run, jump or dive into stores to get their hands on the sought-after carrot, as with all Specialbuys, once they’re gone, they’re gone! What’s more, eagle eye-d shopper might spot a sporty version of their favourite vegetable in Aldi’s latest TV ad, launching on screens nationwide today.

The medal-worthy return of Kevin the Carrot comes as the supermarket launches a Sports Bursary with Team GB and ParalympicsGB to provide much-needed coaching and funding to local teams, schools and clubs.

Ten winning sports groups will be selected by Aldi and Team GB and ParalympicsGB athletes to receive the unique Sports Bursary, which includes a ‘money can’t buy’ coaching session at their club, led by a Team GB or ParalympicsGB athlete to inspire the next generation of athletes. To top it off, they will receive a cash prize of £1,500 to buy bespoke equipment and facilities, and Aldi vouchers.

Kevin will be available to buy in-stores only from 25th July, while stocks last.  

Product Price 
LIMITED EDITION SOFT TOY£3.99

-ENDS-   

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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ALDI SLASHES PRICES ON BBQ MUST-HAVES JUST IN TIME FOR THE BANK HOLIDAY HEATWAVE

20 May, 2026
  • Reductions are available in stores from 20th May ahead of the Bank Holiday weekend

With temperatures set to soar this bank holiday weekend, Aldi is dropping its prices on a range of popular BBQs and foodie favourites, helping Brits get grill-ready for less. But shoppers wanting to get their hands on these bargains will have to be quick, as with all Specialbuys, once they’re gone, they’re gone!

Available from 21st May, those wanting to cook up a bank holiday feast can get their hands on Aldi’s BBQ items for a fraction of the price. The Enders Gas BBQ Urban II (WAS £99.99, NOW £69.99) is perfect for grilling in the garden, reduced by a sizzling 30%! For those with a smaller space, the convenient Tabletop Gas Griddle is also on offer, WAS £49.99, NOW just £39.99.  

Also available in stores now, Aldi is cutting prices across its meat range as demand for barbecue favourites is set to surge.

The Which? Best Value Brand of the Year winner forecasts more than one million sausages and nearly one million burgers will be sold, with British Beef Quarter Pounders (4 pack) expected to see a whopping 120% increase in sales and Smash Burgers (4 pack) a 70% uplift, as both drop to £2.89 (from £3.49).

For lighter choices, the British Reduced Fat 5% Burgers (4 pack) and 5% Fat Beef Kebabs (4 pack) will be available for £3.49 (down from £3.99), while a range of Specially Selected Flavoured Burgers (2 pack) will also be reduced to £2.89 (from £3.49). Fans can choose from Caramelised Onion, Extra Mature Cheddar, Jalapeño and Hot Honey.

Steak lovers can also take advantage of new lower prices across premium cuts, with Specially Selected Wagyu Sirloin (approx. 227g) priced at just £8.99 (previously £9.49), Specially Selected Wagyu Ribeye (approx. 227g) at £9.49 (previously £9.99), and Specially Selected Wagyu Fillet (approx. 170g) at £10.99 (previously £11.49).

Additional savings include 21 Day Matured British Rump Steak (approx. 232g) reduced from £4.05 to £3.99, British Sirloin Steak (approx. 195g) from £5.29 to £4.49, and British Ribeye Steak (approx.195g) from £5.39 to £4.59.

To round off the occasion, Aldi’s Costellore Prosecco DOC (75cl) is also reduced to £4.69 (from £5.25), with more than 1.3 million glasses expected to be enjoyed over the long weekend. [1]

Other bank holiday reductions across Aldi Specialbuys include:

  • Offering a chic, contemporary twist on Aldi’s garden classic is the NEW Standing Egg Chair, WAS £139.99, NOW £99.99.
  • Back by popular demand, Aldi’s Robot Lawn Mower will make garden spaces neat and tidy with minimal effort, WAS £199.99, NOW £129.99.
  • Perfect for cooling down on a hot summer’s day, Aldi’s returning Spa Pool WAS £249.99, NOW just £149.99 this bank holiday weekend.
  • Bed-dazzle outdoor seating areas with the Wooden Garden Day Bed, WAS £199.99, NOW £149.99, magically switching from a chic 2-seat sofa to a luxurious full day bed in moments.
  • Soak up the sun on the luxurious Lounge Set, WAS £79.99, NOW just £59.99 at Aldi this weekend.
  • Add to outdoor spaces with the C-Shaped Side Table, perfect for accompanying garden furniture, WAS £19.99, NOW £14.99.

Aldi’s BBQ and garden ranges are available in stores now, while stocks last.

-ENDS-   
 
For further information, images or to request a sample, please contact the Aldi press team on:    
   
alditeam@clarioncomms.co.uk   

020 7479 0910  

www.facebook.com/AldiUK    
www.twitter.com/AldiUK    
www.instagram.com/AldiUK 


[1] Based on internal Aldi data, 21st – 25th May

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