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ALDI’S KEVIN THE CARROT TOYS ARE BACK
6 November, 2024
- Aldi launches one of its most anticipated ranges of the year – the new Christmas collection of Kevin the Carrot plush toys
- Following the viral Aldi Christmas ad, fans can collect their favourite new characters in store from 14th November
- Shoppers can find Kevin and Katie alongside other stars of the show in the middle aisle this Christmas
Get ready for a festive adventure like no other as Kevin the Carrot returns to the middle aisle with an assignment to make this the best Christmas possible. Shoppers can collect characters from the Aldi Christmas advert, including Kevin, Katie and Humbugs from 14th November. But shoppers will need to act fast as with all Specialbuys once they’re gone, they’re gone!
The Christmas Plush range starts from just £2.99 each and includes Kevin and Katie like you’ve never seen them before – in their cunning disguises worn in the advert. The duo don these while avoiding a series of perilous situations as they aim to rescue the Spirit of Christmas from the grasps of Dr Humbug and her evil humbug minions. Kevin and Katie Plush Toy (£3.99 each).
Joining arguably the nation’s favourite carrots on shelves are the Humbugs (£3.99) so shoppers can choose from their favourite character or collect the whole gang.
This year there’s a NEW My Pal Kevin the Carrot (£9.99) too. With long arms and legs, he’s the perfect Christmas companion. Choose from Kevin or Katie.
Give Christmas trees a makeover with the Tree Plush Decorations (£2.99). Choose from spy themed Kevin and Katie or a trio of Christmas Humbugs.
Kevin super fans will be pleased to hear there’s not just toys and decorations up for grabs. For the ultimate festive bedtime routine, little ones can snuggle down in the Kevin and Katie Christmas Pyjamas (£5.99), while listening to the Kevin Christmas Story (£2.99).
Aldi’s Christmas Plush Toys and Kevin merchandise will be available in stores from 14th November, while stocks last.
| PRODUCT NAME | PRICE |
| Christmas Campaign Toy 4 | £9.99 |
| Christmas Campaign Toy 3 | £6.99 |
| Xmas Kak T Chs PJ | £5.99 |
| Christmas Campaign Toy 1 | £3.99 |
| Christmas Campaign Toy 2 | £3.99 |
| Christmas Campaign Toy 6 | £2.99 |
| Christmas Campaign Book | £2.99 |
| Christmas Campaign Toy 5 | £1.49 |
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk
Product news
ALDI’S ICONIC CHRISTMAS AD PLUSH TOYS RETURN
9 November, 2026ALDI SETS TWO-PERSON LIMIT ON ICONIC CHRISTMAS AD PLUSH TOY CAULI DOG TO MEET DEMAND
- Aldi announces NEW collection of Kevin the Carrot plush toys inspired by its Christmas advert
- Fans can find the advert’s star Cauli Dog (£3.99) plush alongside Kevin, Katie and other festive characters in the middle aisle with prices starting from just £3.49
- Popular Cauli Dog plush is limited to just two per customer due to expected demand
- Available in stores from 12th November
Get ready for a festive adventure as characters from Aldi’s highly anticipated Christmas advert return to the middle aisle. Shoppers can get their paws on the fan-favourite Cauli Dog (£3.99), as well as Kevin the Carrot (£3.99) and more, all landing in stores from 12th November. But plushie-lovers will need to act fast, as with all Specialbuys, when they’re gone, they’re gone!
After winning over the nation in last year’s advert, Cauli Dog is back on screens alongside everyone’s favourite root veg – but this time, there’s a dramatic twist. When the family’s beloved pet disappears, Kevin and Chantenay begin a desperate search to bring their little floret friend home. In a cracker of an ending, Cauli Dog is found safe and sound, much to the carrot family’s relief.
Kevin and Katie the Carrot (£3.99 each) plushies return this year in festive candy cane pyjamas and dressing gowns and are joined by their adorable pet and star of the show, Cauli Dog (£3.99), along with the rest of the family, Jasper, Chantenay and Baby (£3.99).
Fans of Kevin and Katie the Carrot will be thrilled to see their favourite root veg looking more festive than ever in a variety of NEW seasonal costumes. Shoppers can choose Kevin the Carrot dressed as a Snowman, Gingerbread or in a cosy Christmas Jumper, while Katie the Carrot looks sweet as ever dressed as a Christmas Pudding for £3.49 each.
Offering a slice of festive magic, the Mince Pie (£3.99) are the pie-fect gift to spread Christmas cheer and will look sweet under any tree. Those looking to bag the ultimate festive look can deck the halls and Christmas trees with the Kevin Tree Decorations (£4.99), available in adorable designs including Candy Cane, Chimney, Stocking, Shopping bags and Presents.
In true Aldi style, four-legged friends can now get their paws in on the action with the mutt-have Kevin the Carrot Dog Toy (£3.99). Guaranteed to get tails wagging on Christmas morning, the toy comes in a line-up of four paw-some designs, Gingerbread, Hot Dog, Snowman and Star.
The festive fun doesn’t stop at toys, Aldi is helping little one’s bedtime root-ine get a festive upgrade, the Kevin and Katie Children's Pyjamas (£3.99) let kids snuggle down and enjoy 24-Carrot dreams all night long.
Shoppers looking to get their hands on the festive plushies can head over to @AldiSpecialbuysUK on Instagram, like the competition post, and comment a carrot emoji (🥕) for the chance to take home the plushie bundle!
Aldi’s Christmas Cauli Dog, Kevin and Katie Plushie range is available in stores from 12th November, while stocks last.
Find the full range below:
| Product Name | Price |
| TREE DECORATIONS KEVIN | £4.99 |
| KEVIN AND KATIE CHS XMAS PJ | £3.99 |
| KEVIN AND KATIE | £3.99 |
| KEVIN DOG TOY | £3.99 |
| CAMPAIGN FRIENDS | £3.99 |
| KEVIN IN COSTUME | £3.49 |
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