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ALDI LAUNCHES WORLD’S FIRST BRUSSELS SPROUT HOT SAUCE FOR JUST £3.49
13 November, 2024
- Supermarket extends its collaboration with Sauce Shop to introduce a range of festive sauces, including a Spiced Cranberry Hot Honey flavour
- News will be best received in East England as Aldi reveals the region is the UK’s sprout capital, accounting for 11% of total Brussels sprout sales last year[1]
- Available in stores from 28th November
Aldi is extending its partnership with condiment connoisseurs, Sauce Shop, to launch a daring new Christmas sauce which is sure to cause a stir — the Sauce Shop x Aldi Brussels Sprout Kimchi Hot Sauce (£3.49, 155g).
Controversial? Yes. Delicious? Absolutely! This one-of-a-kind sauce combines Brussels sprout kimchi, green jalapeños and festive spices for a tangy, fiery kick that promises to take festive meals to new heights.
The launch will come as good news to shoppers in East England — as Aldi says the region is the UK’s sprout capital, accounting for 11% of total Brussels sprout sales in 2023[1].
Husband and wife, James and Pam Digva, founders of Sauce Shop, dreamt up their latest creation after experimenting with fermenting Brussels sprouts at home.
Pam, Co-Owner of Sauce Shop, says: “We’ve taken our passion for fermentation and applied it to something unexpected — Brussels sprouts. Our limited-edition hot sauce, made exclusively for Aldi, showcases the versatility of this superfood veggie. Drizzle it over your Christmas dinner, spice up your Boxing Day sandwich or even add a kick to a turkey noodle stir-fry, the possibilities are endless.”
Julie Ashfield, Managing Director of Buying at Aldi UK, says: “Our latest collaboration with Sauce Shop might be our most controversial yet. Love them or hate them, we’re confident this unique hot sauce will win over even the most sprout averse.”
Also landing on shelves this festive season is the Sauce Shop x Aldi Spiced Cranberry Hot Honey Sauce (£3.49, 180g), a delicious twist on Sauce Shop’s best-selling Honey Sriracha Drizzle. This spicy concoction blends warm mulled wine spices with sweet honey and tangy cranberry for an irresistible flavour combination. What’s more, it’s bang on trend, as #hothoney continues to gain traction with almost 1 billion views on TikTok[2].
What’s more, shoppers can also pick up the Sauce Shop Spicy Breakfast Sauce (£3.49, 320g), Sauce Shop Honey Chipotle BBQ Sauce (£3.49, 340g) and Sauce Shop Tomato Ketchup (£3.49, 490g), which claimed a star at the 2024 Great Taste Awards[3].
The Aldi x Sauce Shop Christmas Sauces will be available exclusively in Aldi stores from 28th November.
-ENDS-
[1] Aldi Brussels Sprout sales data: November – December 2023
[3] Guild of Fine Food (gff.co.uk)
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk
Product news
ALDI LAUNCHES NEW FAMILY CAMPING RANGE FROM £1.79
9 June, 2026- Aldi’s latest camping range returns with accessories starting from just £1.79, From a versatile 4-in-1 Airbed to a Camping Double Chair and Folding Trolley
- Landing in stores from 18th June
With summer staycations calling, Aldi’s latest range of family camping products helps transform campsites into the perfect home away from home. From comfortable sleeping solutions to fireside entertainment, the much-anticipated range lands in stores from 18th June. But shoppers will need to be quick, as with all Specialbuys, once they’re gone, they’re gone!
Shoppers will be blown away with how easy it is to enjoy a quality night's sleep with the 4 in 1 Airbed (£24.99). A must-have for family getaways or camping with friends, this handy essential can be used in a variety of ways; a double bed, two singles, a double-height single for extra padded comfort, or just a single. Complete with a raised pillow and available in either grey or cream, it’s perfect for campers looking for extra comfort and an uninterrupted night’s sleep. Inflate in minutes with the help of the Electric Air Pump (£4.99), making camp set up easy and hassle free.
Happy campers can also bring living room comforts to the great outdoors with comfortable seating options for everyone. The Camping Double Chair (£39.99) is perfect for couples to relax in, while the Picnic Table with 4 Stools (£24.99) offers the perfect space for family mealtimes. For furry companions, the Camping Pet Play Pen (£19.99) provides a safe space for pets close to camp.
For campsite entertainment, the Soft Archery Set (£24.99) will keep the whole family entertained, or for those long summer nights, the Camping Games Table (£24.99) offers hours of fun, and can be used as both a darts board or a ping pong table.
Create the perfect home base with the spacious Large Family Tent (£89.99). This tent fits up to 6 people comfortably with space for equipment and a spacious entrance area. Waterproof against up to 2,000mm of rain, it’s a practical and durable option for family staycations.
Once pitched, whip up a feast using Aldi’s campsite cooking essentials. Take a break with the handy Folding Kettle & Warmer (£19.99), folding down for compact storage, it includes a boil or keep warm function, perfect for a morning brew or warming up a quick soup for lunch. Keep supplies fresh in the Electric Cool Box (£34.99), with an in-built fan to keep drinks un-beer-lievably cold and ready to pour. For a standout storage solution, the Pop-Up Cool Box with Stand (£14.99) is a great addition to any campsite and can be built and collapsed in seconds.
Ditch the heavy lifting - transporting essentials from the car to camp has never been easier with the heavy-duty Folding Trolley (£39.99), perfect for festivals and family camping weekends. Keep devices powered up with the Portable Solar Charger (£29.99) and banish darkness with the handy Camping Lights (£14.99), featuring a powerful torch to guide the way back at the end of the day.
Aldi’s Family Camping range is available in stores from 18th June, while stocks last.
-ENDS-
For further information, images or to request a sample, please contact the Aldi press team on:
alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUK
Product news
ALDI PREDICTS OVER 74 MILLION CANS OF BEER WILL FLY OFF SHELVES DURING THE WORLD CUP
8 June, 2026- The supermarket reveals enough cans to line the length of 72,705 football pitches end-to-end will be sold across the World Cup tournament (11th June – 19th July)1
- That works out at over 1,330 cans flying off shelves every minute2
- Aldi also predicts shoppers will snap up over 14 million pizzas and 9 million packs of crisps as fans gear up for viewing parties across the country3