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ALDI LAUNCHES FESTIVE CUTHBERT WITH A SPECIAL CHRISTMAS CHOIR

26 November, 2024

  • Aldi’s Social Media Star, Cuthbert, is landing on shelves with a new look this Christmas for just £6.49
  • Available in stores now
  • In celebration of the festive launch, Aldi’s iconic ‘Merry Cuthmas’ choir has shoppers in stiches on social media

Ready to cat-apult back into the limelight is Aldi’s popular Cuthbert. However, this time he’s making his first festive appearance with a Christmas makeover, available for just £6.49.

Aldi’s NEW Christmas Cuthbert Cake (£6.49, 605g) now has a merry new look with a Santa hat, a festive green bow tie, tasty star decorations and topped with a sprinkle of festive cheer. The family favourite is crafted with a soft Swiss roll sponge and filled with a velvety smooth chocolate buttercream. Available in stores now.

The fan favourite, which won the hearts of the nation after receiving thousands of votes as the supermarket’s most highly rated product[1], makes the perfect seasonal centrepiece to any Christmas table this year.

To celebrate the launch and get shoppers in the mood for a Cuthmas merrier than before, Aldi put on an extra special Christmas choir.

The exclusive ‘Merry Cuthmas’ choir lined up and sang a whole new Christmas track selection in Cuthbert’s honour including twists on festive classics such as ‘Hark the Herald’ and ‘Joy to the World’, all whilst proudly taking donations for Teenage Cancer Trust.

Aldi’s social media has been flooded with comments about the humorous ensemble, with one user saying: “This has made my day!”, while another chimed in: “Aldi always know how to bring it!”

Aldi’s Christmas Cuthbert is available in stores now.

[1] Aldipresscentre.co.uk

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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ALDI LAUNCHES NEW FAMILY CAMPING RANGE FROM £1.79 

9 June, 2026
  • Aldi’s latest camping range returns with accessories starting from just £1.79, From a versatile 4-in-1 Airbed to a Camping Double Chair and Folding Trolley
  • Landing in stores from 18th June 

With summer staycations calling, Aldi’s latest range of family camping products helps transform campsites into the perfect home away from home. From comfortable sleeping solutions to fireside entertainment, the much-anticipated range lands in stores from 18th June. But shoppers will need to be quick, as with all Specialbuys, once they’re gone, they’re gone! 

Shoppers will be blown away with how easy it is to enjoy a quality night's sleep with the 4 in 1 Airbed (£24.99). A must-have for family getaways or camping with friends, this handy essential can be used in a variety of ways; a double bed, two singles, a double-height single for extra padded comfort, or just a single. Complete with a raised pillow and available in either grey or cream, it’s perfect for campers looking for extra comfort and an uninterrupted night’s sleep. Inflate in minutes with the help of the Electric Air Pump (£4.99), making camp set up easy and hassle free. 

Happy campers can also bring living room comforts to the great outdoors with comfortable seating options for everyone. The Camping Double Chair (£39.99) is perfect for couples to relax in, while the Picnic Table with 4 Stools (£24.99) offers the perfect space for family mealtimes. For furry companions, the Camping Pet Play Pen (£19.99) provides a safe space for pets close to camp.  

For campsite entertainment, the Soft Archery Set (£24.99) will keep the whole family entertained, or for those long summer nights, the Camping Games Table (£24.99) offers hours of fun, and can be used as both a darts board or a ping pong table. 

Create the perfect home base with the spacious Large Family Tent (£89.99). This tent fits up to 6 people comfortably with space for equipment and a spacious entrance area. Waterproof against up to 2,000mm of rain, it’s a practical and durable option for family staycations.

Once pitched, whip up a feast using Aldi’s campsite cooking essentials. Take a break with the handy Folding Kettle & Warmer (£19.99), folding down for compact storage, it includes a boil or keep warm function, perfect for a morning brew or warming up a quick soup for lunch. Keep supplies fresh in the Electric Cool Box (£34.99), with an in-built fan to keep drinks un-beer-lievably cold and ready to pour. For a standout storage solution, the Pop-Up Cool Box with Stand (£14.99) is a great addition to any campsite and can be built and collapsed in seconds.  

Ditch the heavy lifting - transporting essentials from the car to camp has never been easier with the heavy-duty Folding Trolley (£39.99), perfect for festivals and family camping weekends. Keep devices powered up with the Portable Solar Charger (£29.99) and banish darkness with the handy Camping Lights (£14.99), featuring a powerful torch to guide the way back at the end of the day.  

Aldi’s Family Camping range is available in stores from 18th June, while stocks last. 

-ENDS-   
 
For further information, images or to request a sample, please contact the Aldi press team on:    
   
alditeam@clarioncomms.co.uk    

020 7479 0910   

www.facebook.com/AldiUK    
www.twitter.com/AldiUK    
www.instagram.com/AldiUK  

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