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GEN Z SLEIGHS TRADITIONAL CHRISTMAS DINNER: STUDY REVEALS 78% OF GEN Z WANT TO CHANGE UP TRADITIONAL CHRISTMAS FOOD, WITH MINCE PIES, CHRISTMAS PUDDING AND CRANBERRY SAUCE MOST DISLIKED
12 December, 2024
- Over half of Gen Z want to introduce more modern foods like crispy fried chicken, deep-fried halloumi and pizza to the Christmas dinner table
- 64% of Gen Z want to swap Christmas pudding for an alternative dessert, while 67% of over 65s love the traditional favourite
- Supermarket Aldi launches Christmas Pudding Exchange Service which allows Brits to swap their unwanted pudding for a festive dessert they prefer
Gen Z and Millennials are turning their back on traditional Christmas favourites, including mince pies, Christmas pudding, and cranberry sauce, according to a new study released today.
A poll of 2,000 adults who celebrate Christmas found that 78% of those born in 1996 or later would love to find space for plant-based roasts and global-inspired dishes at the dinner table on 25th December.
When it comes to traditional favourites, over half of Millennials and Gen Z (54%) believe that old traditional Christmas dishes should include a modern twist, to remain relevant.
Of the traditional favourites, Christmas pudding is one of the least-loved festive foods, along with mince pies and Christmas cake, with over half (56%) describing festive classics, like Brussels sprouts and Christmas pudding, as ‘dated’.
Following the results, Aldi has announced a Christmas Pudding Exchange Service for those tired of dried fruit sponge on the big day.
Launching today and running until 28th December, shoppers can return any Christmas pudding, no matter where it was bought from, by dropping it off at a Community Donation Point in store and emailing photographic evidence to christmaspuddings@aldi.co.uk.
In return, they’ll receive a £10 voucher to purchase a new dessert from Aldi’s extensive range, which includes the NEW Specially Selected Melting Bombes (£6.49, 335g), the Specially Selected Marbled Roulade (£3.99, 425g/445g) and the Specially Selected Belgian Chocolate Ganache Pinecones (£3.99, 210g).
The top 10 Christmas foods that Gen Z and Millennials are turning their back on:
1. Mince pies – 31%
2. Christmas pudding – 29%
3. Christmas cake – 25%
4. Cranberry sauce – 25%
5. Brussels sprouts – 24%
6. Bread sauce – 22%
7. Chestnuts – 21%
8. Brandy butter – 20%
9. Turkey – 20%
10. Trifle – 19%
Julie Ashfield, Managing Director of Buying at Aldi UK, says: “At Aldi, we’re aware that tastes are evolving, so whether you want turkey and all the trimmings, or loaded fries and pizza for Christmas, we have something for everyone!
“This Christmas, we’re launching a Christmas Pudding Exchange Service to help customers end their meal with a dessert they love. But don’t worry if you are a Christmas pud lover, we have a fantastic, innovative range this year, including single-serve options for just 89p.”
The likes of loaded fries, crispy fried chicken and even pizza are things that Gen-Z would most like to be at the table for Christmas Dinner, whilst cheesecake (33%), chocolate gateau (29%), and ice cream (25%) are amongst those preferred as festive desserts.
61% of Gen Z think they’re still likely to see their parents dish up a Christmas pud this year though, even if nobody likes it.
It’s not all doom and gloom for the traditional classic as, across all age groups, 73% of Brits still enjoy it.
Data from Aldi shows that single portions of Christmas puddings, suitable for 1 or 2 people are becoming more popular. The supermarket expects to sell over 2.3 million Christmas puddings in total this year.
This year Aldi has an array of puddings for those lovers, including the Specially Selected Marc de Champagne Christmas Pudding (£4.99, 400g), the NEW Specially Selected Maple & Orange Christmas Pudding (£9.99, 800g) and the NEW Specially Selected Gingerbread & Butterscotch Christmas Pudding (£8.99, 800g).
Additional research from the supermarket found that the main reasons Brits would like to change up Christmas dinner is to fit personal taste preferences better (34%), to be more inclusive for dietary restrictions (27%) and to be more exciting or adventurous (26%).
For Gen Z, two-thirds (67%) think it’s important that their Christmas dinner is Instagram-worthy!
The most popular cuisines Gen Z would like to see influence their Christmas meal are American foods like loaded fries (29%), African-inspired dishes (26%), and Chinese food (20%) rounding off the top three.
For more information on the Exchange Service, including T&Cs, please visit:
Christmas Pudding Competiton | ALDI UK
-ENDS-
For more information, please contact Laura Starck at Taylor Herring:
laura.starck@taylorherring.com
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk
Product news
ALDI SLASHES PRICES ON BBQ MUST-HAVES JUST IN TIME FOR THE BANK HOLIDAY HEATWAVE
20 May, 2026- Shoppers can sizzle for less with savings of up to 30% across Specialbuy BBQ must-haves
- The Which? Best Value Brand of the Year[1] champion is forecasted to sell nearly one million burgers and over one million packs of sausages with savings of up to 17% across barbecue meat favourites[2]
- Reductions are available in stores from 20th May ahead of the Bank Holiday weekend
With temperatures set to soar this bank holiday weekend, Aldi is dropping its prices on a range of popular BBQs and foodie favourites, helping Brits get grill-ready for less. But shoppers wanting to get their hands on these bargains will have to be quick, as with all Specialbuys, once they’re gone, they’re gone!
Available from 21st May, those wanting to cook up a bank holiday feast can get their hands on Aldi’s BBQ items for a fraction of the price. The Enders Gas BBQ Urban II (WAS £99.99, NOW £69.99) is perfect for grilling in the garden, reduced by a sizzling 30%! For those with a smaller space, the convenient Tabletop Gas Griddle is also on offer, WAS £49.99, NOW just £39.99.
Also available in stores now, Aldi is cutting prices across its meat range as demand for barbecue favourites is set to surge.
The Which? Best Value Brand of the Year winner forecasts more than one million sausages and nearly one million burgers will be sold, with British Beef Quarter Pounders (4 pack) expected to see a whopping 120% increase in sales and Smash Burgers (4 pack) a 70% uplift, as both drop to £2.89 (from £3.49).
For lighter choices, the British Reduced Fat 5% Burgers (4 pack) and 5% Fat Beef Kebabs (4 pack) will be available for £3.49 (down from £3.99), while a range of Specially Selected Flavoured Burgers (2 pack) will also be reduced to £2.89 (from £3.49). Fans can choose from Caramelised Onion, Extra Mature Cheddar, Jalapeño and Hot Honey.
Steak lovers can also take advantage of new lower prices across premium cuts, with Specially Selected Wagyu Sirloin (approx. 227g) priced at just £8.99 (previously £9.49), Specially Selected Wagyu Ribeye (approx. 227g) at £9.49 (previously £9.99), and Specially Selected Wagyu Fillet (approx. 170g) at £10.99 (previously £11.49).
Additional savings include 21 Day Matured British Rump Steak (approx. 232g) reduced from £4.05 to £3.99, British Sirloin Steak (approx. 195g) from £5.29 to £4.49, and British Ribeye Steak (approx.195g) from £5.39 to £4.59.
To round off the occasion, Aldi’s Costellore Prosecco DOC (75cl) is also reduced to £4.69 (from £5.25), with more than 1.3 million glasses expected to be enjoyed over the long weekend. [1]
Other bank holiday reductions across Aldi Specialbuys include:
- Offering a chic, contemporary twist on Aldi’s garden classic is the NEW Standing Egg Chair, WAS £139.99, NOW £99.99.
- Back by popular demand, Aldi’s Robot Lawn Mower will make garden spaces neat and tidy with minimal effort, WAS £199.99, NOW £129.99.
- Perfect for cooling down on a hot summer’s day, Aldi’s returning Spa Pool WAS £249.99, NOW just £149.99 this bank holiday weekend.
- Bed-dazzle outdoor seating areas with the Wooden Garden Day Bed, WAS £199.99, NOW £149.99, magically switching from a chic 2-seat sofa to a luxurious full day bed in moments.
- Soak up the sun on the luxurious Lounge Set, WAS £79.99, NOW just £59.99 at Aldi this weekend.
- Add to outdoor spaces with the C-Shaped Side Table, perfect for accompanying garden furniture, WAS £19.99, NOW £14.99.
Aldi’s BBQ and garden ranges are available in stores now, while stocks last.
-ENDS-
For further information, images or to request a sample, please contact the Aldi press team on:
alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUK
[1] Based on internal Aldi data, 21st – 25th May