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ALDI WAGYU STEAK BEATS WAITROSE TO BE NAMED PRODUCT OF THE YEAR
13 December, 2024
- The award-winning tomahawk steak, named ‘Product of the Year’ for 20241 by the Quality Food Awards, is part of Aldi’s biggest ever decadent range of Wagyu products
- Landing in stores from 19th December
The nation’s cheapest supermarket2 is launching its biggest ever range of Wagyu products after seeing demand for alternatives to the traditional turkey skyrocket last Christmas.
Named as ‘Product of the Year’, the 100% British Specially Selected Wagyu Tomahawk (£24.99 per kg) beat products from more expensive supermarkets including M&S and Waitrose to claim the top spot at this year’s Quality Food Awards. This showstopping main with its intricately marbled and juicy texture proves shoppers don’t need to break the bank to create an elevated dining experience.
Hosts can add a touch of luxury to any gathering with the Specially Selected Wagyu Wing Rib (£24.99 per kg) — a delightfully rich and buttery choice that’s a no-brainer for a truly decadent dinner.
Equally decadent, Aldi’s Specially Selected Peppercorn Crusted Wagyu Picanha (£24.99 per kg) includes a moreish marbling and peppercorn-crusted cut of tender Wagyu that’s bound to have guests coming back for seconds.
What’s more, Aldi’s Specially Selected Wagyu Sirloin Joint (£29.99 per kg) provides a deliciously tender main course option. Generously seasoned with sea salt and crackled black pepper which forms an indulgent crust once roasted, this sirloin joint will simply melt-in-the-mouth.
And for the ultimate festive indulgence, Aldi is launching the NEW Specially Selected Wagyu Chateaubriand (£39.99, 750g) to stores this Christmas, offering a crowd-pleasing tenderloin sure to meat and exceed all expectations. All five Wagyu mains are landing in stores from 19th December.
Finally, Aldi is catering for every occasion with its Mini Wagyu Burger Sliders with Cheese and Chimichurri (£4.99, 280g). These are the perfect bite-sized treats to greet guests at any festive gathering from parties to starters on the big day. Featuring the same juicy Wagyu beef and topped with gooey melted cheese or zesty chimichurri sauce, these sumptuous sliders are a taste sensation. Available in stores now.
Aldi’s premium Wagyu Range is available in stores from 19th December. The Mini Wagyu Burger Sliders are available in stores now.
-ENDS-
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk
Product news
ALDI LAUNCHES NEW FAMILY CAMPING RANGE FROM £1.79
9 June, 2026- Aldi’s latest camping range returns with accessories starting from just £1.79, From a versatile 4-in-1 Airbed to a Camping Double Chair and Folding Trolley
- Landing in stores from 18th June
With summer staycations calling, Aldi’s latest range of family camping products helps transform campsites into the perfect home away from home. From comfortable sleeping solutions to fireside entertainment, the much-anticipated range lands in stores from 18th June. But shoppers will need to be quick, as with all Specialbuys, once they’re gone, they’re gone!
Shoppers will be blown away with how easy it is to enjoy a quality night's sleep with the 4 in 1 Airbed (£24.99). A must-have for family getaways or camping with friends, this handy essential can be used in a variety of ways; a double bed, two singles, a double-height single for extra padded comfort, or just a single. Complete with a raised pillow and available in either grey or cream, it’s perfect for campers looking for extra comfort and an uninterrupted night’s sleep. Inflate in minutes with the help of the Electric Air Pump (£4.99), making camp set up easy and hassle free.
Happy campers can also bring living room comforts to the great outdoors with comfortable seating options for everyone. The Camping Double Chair (£39.99) is perfect for couples to relax in, while the Picnic Table with 4 Stools (£24.99) offers the perfect space for family mealtimes. For furry companions, the Camping Pet Play Pen (£19.99) provides a safe space for pets close to camp.
For campsite entertainment, the Soft Archery Set (£24.99) will keep the whole family entertained, or for those long summer nights, the Camping Games Table (£24.99) offers hours of fun, and can be used as both a darts board or a ping pong table.
Create the perfect home base with the spacious Large Family Tent (£89.99). This tent fits up to 6 people comfortably with space for equipment and a spacious entrance area. Waterproof against up to 2,000mm of rain, it’s a practical and durable option for family staycations.
Once pitched, whip up a feast using Aldi’s campsite cooking essentials. Take a break with the handy Folding Kettle & Warmer (£19.99), folding down for compact storage, it includes a boil or keep warm function, perfect for a morning brew or warming up a quick soup for lunch. Keep supplies fresh in the Electric Cool Box (£34.99), with an in-built fan to keep drinks un-beer-lievably cold and ready to pour. For a standout storage solution, the Pop-Up Cool Box with Stand (£14.99) is a great addition to any campsite and can be built and collapsed in seconds.
Ditch the heavy lifting - transporting essentials from the car to camp has never been easier with the heavy-duty Folding Trolley (£39.99), perfect for festivals and family camping weekends. Keep devices powered up with the Portable Solar Charger (£29.99) and banish darkness with the handy Camping Lights (£14.99), featuring a powerful torch to guide the way back at the end of the day.
Aldi’s Family Camping range is available in stores from 18th June, while stocks last.
-ENDS-
For further information, images or to request a sample, please contact the Aldi press team on:
alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUK
Product news
ALDI PREDICTS OVER 74 MILLION CANS OF BEER WILL FLY OFF SHELVES DURING THE WORLD CUP
8 June, 2026- The supermarket reveals enough cans to line the length of 72,705 football pitches end-to-end will be sold across the World Cup tournament (11th June – 19th July)1
- That works out at over 1,330 cans flying off shelves every minute2
- Aldi also predicts shoppers will snap up over 14 million pizzas and 9 million packs of crisps as fans gear up for viewing parties across the country3