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BIRTHDAY BONANZA: ALDI SET TO TREAT SHOPPERS WHO SHARE ITS BIRTHDAY

2 April, 2025

Aldi is celebrating its 35th anniversary in the UK with a unique giveaway for shoppers who share the same birthday.

Britain’s fourth-largest supermarket, which opened its first UK store on 5th April 1990, is inviting anyone born on 5th April, irrespective of the year, to claim an Aldi voucher – the perfect birthday treat!

Whether it is used to stock up on groceries, grab some household essentials, or even indulge in its fan favourite Cuthbert Cake, this voucher is Aldi’s way of saying “Happy Birthday” to shoppers in honour of the shared milestone.

To enter, simply send an email to BirthdayTwinsCompetition@aldi.co.uk. 35 shoppers will be selected at random to receive a £35 voucher and winners must be able to provide valid proof of their birth date upon selection.

Rebecca Heley, Communications Director at Aldi UK, said: “We’re incredibly proud to be celebrating 35 years of Aldi in the UK and believe that everyone should have access to an Aldi store nearby. As we mark this milestone and reflect on how much Aldi has grown since its very first store opening, we wanted to ensure our celebrations were shared with those across Britain who have been on this journey with us.”

“It’s our way of saying thank you to our loyal shoppers by making their birthdays extra special this year. We hope our birthday twins enjoy this small gift from us and have a fantastic celebration.”

The competition will run from Wednesday 2nd April 2025 to Friday 2nd May 2025. For full terms and conditions, visit https://www.aldipresscentre.co.uk/terms-and-conditions-for-aldis-birthday-twins-competition/.

Aldi opened its first UK store in the Stechford area of Birmingham back in 1990. Today, the supermarket has more than 1,050 stores and around 45,000 colleagues across the UK.

ENDS

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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ALDI ACCELERATES LONDON EXPANSION WITH £40M INVESTMENT IN EIGHT NEW STORES

20 April, 2026

Aldi is expanding in London with eight new stores this year, bringing hundreds of new jobs and more affordable food options to communities lacking discount retailers.

The £40m expansion targets areas in the capital and Greater London, where many communities still rely on higher-priced convenience stores or traditional full-price supermarkets for their weekly shop.

New stores are planned for Hanworth (Twickenham Road), Willesden (High Road), Watford, Marble Arch, Hoxton, Orpington West, Epsom and Stepney Green. Existing Aldi stores in Enfield and Kilburn will also undergo refurbishments in 2026.

Last year, the UK’s biggest discounter opened new stores inside the M25, including Wimbledon, Fulham Broadway, Shoreditch, Caterham, Uxbridge, Old Kent Road and Kentish Town, alongside an extension in Colindale, helping bring its award-winning products and low prices to even more Londoners.

Jonathan Neale, Managing Director of National Real Estate at Aldi UK, said: “We know household budgets are still under pressure, and too many Londoners don’t have an Aldi within easy reach. These new stores will bring our unbeatable value to more families while creating around 200 new jobs across the capital.”

The expansion forms part of Aldi’s wider investment in Britain, with the supermarket set to invest over £370 million in opening new stores across the country this year.

Aldi was named the UK’s cheapest supermarket by consumer champion Which? for the fifth consecutive year. In the monthly Which? analysis of 89 popular branded and own-brand products, Aldi also started the year strongly, being named Which? Cheapest Supermarket for January, February and March 2026.

ENDS

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