Digital Media Centre

ALDI LAUNCHES LIMITED-EDITION FOOTBALL SHIRTS AND FANS CAN’T GET ENOUGH 

22 June, 2026

• Launched today, the exclusive shirts are sponsored by Aldi’s fan-favourite butter, Nordpak 

Aldi kicked off a summer of sport with a surprise announcement this morning, unveiling its very own limited-edition football shirts sponsored by the supermarket’s much-loved butter, Nordpak.  

The stylish light-blue shirt is already generating a wave of excitement that is spreading faster than Nordpak on toast with fans sharing: 

‘Surely this years Aldi OFFICIAL No. 1 Superfan can get one of these! 👀‘ 

‘Yes please 🙌 can I get Cuthbert on the back 🙏‘ 

‘Hope to win this amazing kit 😮❤️‘ 

With a limited number available, the shirts are set to become a collector’s item and are expected to fly off the bench before the whistle even blows. 

Fans eager to get their hands on the un-butter-lievable football shirt will need to head to Aldi’s social channels. Full details and T&Cs can be found here. ¹ 

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “With the nation gripped by football fever, we wanted to create something fun for our customers. Sponsored by our popular Nordpak butter, these limited-edition shirts are a playful celebration of one of Aldi’s most-loved products, and we can’t wait to see fans sporting them throughout the tournament.” 

Football fans need to act fast to win one of Aldi’s football shirts, available exclusively via the supermarket’s social media channels.