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ALDI CROWNED WHICH? CHEAPEST SUPERMARKET FOR NINTH CONSECUTIVE MONTH 

5 August, 2026

• Consumer champion Which? has named Aldi the UK’s cheapest supermarket for July – a 100% record in 2026, extending back to November 2025 

• Shoppers can save a total of £68.90 by switching from Waitrose to Aldi 

New analysis from consumer champion Which? has once again confirmed Aldi as the UK’s cheapest supermarket for July 2026, based on a basket of 93 popular grocery items. 

Even after loyalty discounts were applied, shoppers would still have paid up to £30.40 less at Aldi than at Tesco (priced £188.45) and £29.81 less than Sainsbury’s (priced £187.86). Morrisons was £37.58 steeper (priced at £195.63), while Waitrose was a whopping £68.90 more than Aldi for the same basket at £226.95. 

The result continues Aldi’s strong start to 2026, having topped the Which? rankings every month so far this year and building on its recognition as Cheapest Supermarket of the Year for 2025¹.  

The retailer was also recently named Which?’s ‘Best Value Brand of the Year’, recognised for consistently delivering strong quality at low prices².  

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We are delighted to be crowned the UK’s cheapest supermarket for the ninth month in a row, a run dating back to November 2025. The school summer holidays, while lots of fun, can also be a time when many households feel the financial pinch. Our customers can shop with confidence throughout the summer, knowing they’re getting award-winning quality without the hefty price tag, and putting those savings towards more of the moments that matter.” 

The full July results are below:  

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