Digital Media Centre

ALDI IMPOSES 3-BOTTLE LIMIT AS IT SLASHES THE PRICE OF VIRAL ROSÉ MAGNUM TO UNDER A TENNER 

20 August, 2026

• Aldi is slashing the price of its Le Grand Poulet Rosé Magnum to just £9.99 (from £11.99) 

• The deal is available in-store from 27^th August 

• Limited to three bottles per customer, while stocks last 

Aldi is introducing a three-bottle limit on its viral Le Grand Poulet Rosé Magnum (150cl) from 27^th August – 2^nd September, when it will be reduced to just £9.99 – a deal that’s sure to ruffle some feathers. 

This elegant rosé has already ruled the roost with shoppers and wine experts alike this summer. Mistress of Wine, Sam Caporn, recently took to Instagram to praise the new arrival as a “gorgeous magnum” and “even more of a winner!”. 

It’s no surprise this wine has become a firm favourite. Defined by its freshness and character, this viral sensation is now bigger and better value than ever. Equivalent to two standard bottles, the impressive 150cl magnum is perfect for those last-of-the-summer gatherings, ensuring no party runs dry. 

Delicate and pale peach-pink in colour, the wine boasts refreshing aromas of citrus fruits and red berries. This light, dry rosé is crisp on the palate, making it the perfect tipple for basking in the sun. 

Shoppers can also pick up the standard-sized counterpart, Le Petit Poulet Rosé (£6.29, 75cl). 

Aldi’s Le Grand Poulet Rosé Magnum is available in stores now and will be reduced to £9.99 from 27^th August – 2^nd September. Three-bottle limit per customer. Once it’s gone, it’s gone! 

-ENDS-