Digital Media Centre

ALDI LAUNCHES ITS CHRISTMAS ADVERT AND KEVIN’S ON A MISSION TO BRING MISSING CAULI DOG HOME

5 November, 2026

• The new Christmas advert will hit TV screens on Thursday 5^th November at 8pm

Aldi’s Kevin the Carrot returns for Christmas, but festive celebrations are put on hold when the family realises their beloved Cauli Dog has gone missing.

The highly anticipated Christmas advert opens on a tender note as Chantenay, Kevin’s daughter, wishes for the safe return of the family’s beloved floret friend, Cauli Dog.

Kevin and Chantenay put up ‘LOST’ posters and soon discover a trail of tiny paw prints, leading them into the snow-dusted wilderness to continue their search.

Along the way, a well-meaning scarecrow’s questionable directions send them briefly off course and bring them face-to-face with what appears to be a grizzly bear, only for it to be revealed as a cuddly squirrel. Kevin also takes a tumble during the adventure, adding one of the funny moments fans have come to expect from the popular carrot’s festive escapades.

The paw prints eventually lead them back home, where the Carrot clan searches every corner with a fine-tooth comb before hearing soft snoring coming from inside a Christmas cracker.

In a heartwarming finale, Chantenay’s Christmas wish comes true. Cauli Dog is found safe and sound, with Chantenay declaring: “Cauli, I love you.”

The advert closes with Aldi’s festive endline: “All You Want For Christmas.”

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Christmas is all about moments that bring loved ones together. This year, Kevin and Chantenay are on a festive ‘pawsuit’ to bring Cauli Dog home, reminding us that the real magic of Christmas is being together with the people, and pets, we love. We hope their adventure warms hearts across the nation.”

The happy ending also clears Danny Beard of suspicion, after the RuPaul’s Drag Race UK winner was spotted ahead of the advert launch in a dramatic cauliflower coat and Cruella-inspired wig, prompting fans to question whether they knew more about Cauli Dog’s disappearance than they were letting on.

Aldi fuelled the speculation on social media, before further ‘caught on camera’ footage emerged. But with Cauli Dog found safe and sound, Danny’s suspicious appearance is revealed to have been nothing more than a festive red herring.

Aldi’s Christmas advert launches on Thursday 5^th November, airing on UK television for the first time at 8pm.

The full ad can be seen here.

-ENDS-