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Aldi has revealed yet more price cuts as it gears up for its biggest Christmas yet.

The UK’s cheapest supermarket* has this week lowered prices on almost 40 products by an average of almost 10%, including meat, fish and other household staples.

Shoppers can enjoy price drops on items such as chicken goujons, beef mince, sausages and salmon fillets, as well as on a range of produce items and cupboard essentials.

Britain’s fourth largest supermarket recently announced an investment of around £12 million in cutting prices of seasonal staples, with customers already enjoying price drops on more than 300 products over the past few months.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We know that this time of year can be an expensive time for everyone, which is why we are cutting more prices than ever before in December.

“Our commitment to always keep our prices as low as possible for customers is going nowhere and we continue to see shoppers switch to Aldi for this very reason.”

Full list of reduced items:

ProductOld priceNew price
Ashfields Chicken Goujons – Breaded & Southern Fried£1.99£1.79
Ashfields Cook in Bag Large Whole Chicken£4.79£4.59
Ashfields British Pork Shoulder Steaks£4.39£3.99
Ready, Set…Cook! Pulled Pork£3.29£2.99
Ashfields Beef Mince 25% Fat 500g£2.45£2.29
Specially Selected The Ultimate Burger£2.99£2.69
Specially Selected 10pk Pork Sausages£3.99£3.29
The Fishmonger Salmon Fillets 240g£3.99£3.79
The Fishmonger Fishcakes 270g£1.59£1.29
The Fishmonger Half Side of Salmon 500g£8.29£7.99
Emporium Goats Cheese£2.19£1.99
Emporium Mini Roule 100g£1.25£1.19
Crestwood Sausage Rolls£1.65£1.49
The Deli Frankfurters 350g£1.99£1.89
The Deli Italian Style Ham – Assorted 90g£1.39£1.29
The Deli Prosciutto/Serrano Ham£1.99£1.89
The Deli Salami & Cheese Selections£1.79£1.69
Ashfields British Ham 240g£2.39£2.25
Ashfields British Cooked/smoked Ham£2.29£2.25
The Deli Meatster Mini£2.09£1.99
Cowbelle 1 Litre Ready to Drink Coffee£1.75£1.69
Quicksters BBQ Rib£1.29£1.19
Village Bakery Bake at Home White Baguettes 300g£0.85£0.79
Village Bakery Bake At Home White Rolls 300g£0.85£0.79
Village Bakery Sesame Bagel 5pk£1.09£0.99
Bramwells Salad Cream 520g£1.09£0.99
Harvest Morn Wheaties 500g£2.09£1.99
Harvest Morn Fruit & Fibre 750g£1.29£1.25
Alcafe Dolce Gusto Compatible coffee pods£3.19£2.99
Mamia Organic Baby Biscuits£0.99£0.79
Flora Butter/Light£1.99£1.89
Specially Selected Soups – Tomato/Ham and Pea/Laksa£2.29£1.99
Nanny State 0% 4x330ml£4.99£4.49
Heineken 0% 6x330ml£4.99£4.75
Lock Ten Brewery Pale Ale/IPA 4 pack£4.99£3.99
Dark Thunder 4x500ml£1.99£1.49


*Which? monthly supermarket basket price comparison, published 5th December 2023

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or