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ALDI AWARDED ‘RETAILER OF THE YEAR’ AT PRESTIGIOUS SPIRITS BUSINESS AWARDS

15 November, 2024

  • The supermarket’s commitment to sustainable innovation, trend-setting products, and customer focus triumphs over pricier competitors including Waitrose and The Whisky Exchange

The nation’s cheapest supermarket[1], Aldi, has fought off competition to be crowned ‘Retailer of the Year’ at the prestigious Spirits Business Awards – announced at a packed ceremony at The Underglobe Theatre in Bankside, London.

The result comes after the supermarket revolutionised the spirits aisle with its sustainable and innovative approach this year. From the world’s first paper bottle with its award-winning Greyson’s London Dry Gin to removing excess packaging and prioritising eco-friendly practices.

Coupled with trend-driven product development, like the popular Ballycastle Cream Liqueurs, and expanding its low and no offering, it has continued to deliver exceptional quality at unbeatable prices.

Aldi’s customer-centric approach, including initiatives like the Aldi Gin Club—where shoppers received free gin in exchange for reviews—has propelled the supermarket to the forefront of the spirits category, outpacing competitors. Judges were extremely impressed, commenting, “With its accessible approach and agility to adapt in a fast-moving market, Aldi develops new products at affordable price points to allow customers to experience something they may not have tried before. Combined with the supermarket’s sustainable efforts, such as a paper-based gin bottle, and impressive volume growth, Aldi is a deserving winner.”

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Winning Spirits Multiple Retailer of the Year is a resounding victory, showcasing Aldi’s commitment to trend-led innovation, exceptional quality, and value that can’t be matched.

“This prestigious award underpins our dedication to not only meeting customer demands but exceeding them with sustainable practices, including our supermarket-first paper gin bottle. It’s proof that our approach is the recipe for success!”

Full results can be found here: https://www.thespiritsbusiness.com/2024/11/cheers-to-the-spirits-business-awards-2024-winners/

Aldi’s range of award-winning spirits is available in stores nationwide now. 

[1] https://www.which.co.uk/reviews/supermarkets/article/supermarket-price-comparison-aPpYp9j1MFin?source_code=911CRJ&utm_source=google&utm_medium=cpc&utm_content=generic&gclsrc=aw.ds&gad_source=1&gclid=Cj0KCQiA_9u5BhCUARIsABbMSPsoCSShTZBZ4-5zIdzzx2XvPxHtucOiDc9N8-PUG9HRUJB4xAdAuLIaAqNPEALw_wcB&gclsrc=aw.ds

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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ALDI TO OPEN FIVE STORES IN 24 HOURS

16 December, 2025

Aldi will open five new stores in 24 hours, just in time for Christmas.

The UK’s fourth-largest supermarket, which has more than 1,070 stores, will open new stores in Uxbridge and Old Kent Road in London, as well as Northallerton, Pershore on Thursday 11th December and a new store in Yate, Bristol on Friday 12th December.

Shoppers in these areas will benefit from Aldi’s renowned fresh British produce and its popular range of exclusive Specialbuys. Each one will offer Aldi’s unique combination of award-winning food and great quality products, all at prices that no other UK supermarket can match.

Opening five stores in 24 hours demonstrates the scale and momentum of Aldi’s ambition as it works towards having 1,500 UK stores, bringing its low prices and high-quality products to even more communities.

The retailer, which was recently named Christmas Retailer of the Year for the sixth year running at the Quality Food Awards, is investing £650 million in new openings and refurbishments in 2025 and has committed an additional £1.6 billion over the next two years, supporting the rollout of around 40 new stores each year.

The expansion comes as Aldi was once again named Which? Cheapest Supermarket for November - a title it has held for four consecutive years - highlighting its ongoing commitment to offering unbeatable value.

Together, the five new stores will create around 200 jobs, all offering Aldi’s market-leading pay rates. Aldi also remains the only supermarket to provide paid breaks for all store colleagues, worth nearly £1,475 a year for the average store colleague.

Jon Neale, Real Estate Managing Director at Aldi UK, said: “Opening any new store is exciting, but opening five in 24 hours, just before Christmas, will make a huge difference for customers in each of these areas. It reflects the demand we’re seeing right across the UK and the scale of our ambition as we continue to grow.

“We’re committed to growing in the right places, with the right teams, bringing our low prices and high-quality products to even more communities – and we’re committed to moving as fast as we can to deliver that.”

The Aldi stores opening on Thursday 11th December are:

  • Harefield Road, Uxbridge
  • Old Kent Road
  • North Moor Road, Northallerton
  • King Georges Way, Pershore

And the Aldi store opening on Friday 12th December is:

  • Link Road, Yate, Bristol

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ALDI PROMISES THE UK’S LOWEST-PRICED CHRISTMAS DINNER

26 November, 2025

Britain’s fourth biggest supermarket commits to beating rivals on price of traditional Christmas dinner.

As families wait to find out how the Budget will impact their finances, Aldi boss has pledged to keep Christmas grocery costs as low as possible for its millions of customers.

Read more "ALDI PROMISES THE UK’S LOWEST-PRICED CHRISTMAS DINNER"
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