Digital Media Centre

ALDI COVID-19 UPDATE – ALDI LAUNCHES VOLUNTEER VOUCHERS FOR VULNERABLE SHOPPERS

Aldi has introduced a voucher scheme to make it easier for volunteers to buy food on behalf of the vulnerable and those self-isolating.

The vouchers are available to buy on a new Aldi voucher website vouchers.aldi.co.uk. Once purchased, the vouchers can be posted to any address in the UK so they can be given to volunteers, friends or family members to shop on their behalf.

Vouchers are available in denominations of £5.00 and £10.00 with no additional cost to the customer for postage.

This follows a number of initiatives from the supermarket aimed at helping the elderly and vulnerable. Aldi donated £250,000 to Age UK in March and recently launched a food parcel delivery service, marking the first time the supermarket has sold groceries online in the UK.  

Fritz Walleczek, Managing Director for Corporate Responsibility at Aldi said: “This is an incredibly difficult time for certain people in our communities and, as has always been our mission, we want to ensure everyone has safe, easy and affordable access to quality food.

“We all owe huge thanks to the volunteers, friends and family members that are making sure vulnerable people across the UK can get groceries while they self-isolate. I’m hopeful that our voucher scheme will make it a little bit easier for them to continue this vital work.”

Notes to editors:
Aldi is Britain’s fifth largest supermarket with more than 875 stores and 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 22^nd March, Aldi grew sales by 11.0% and it achieved an 8.2% share of the UK grocery market (Kantar Worldpanel data). By 2025, Aldi will operate over 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
 The company’s current achievements and initiatives include:

• Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
• Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
• Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
• Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
• In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards