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ALDI CROWNED ‘FAVOURITE SUPERMARKET’ AT THE GOOD HOUSEKEEPING GOOD EATING AWARDS

25 January, 2026

  • Britain’s cheapest supermarket[1] has also just been voted the Good Housekeeping readers’ favourite, beating rivals including Tesco, Sainsbury’s, Waitrose and M&S to take the top spot

The coveted title was awarded to the discounter after thousands of readers of the trusted publication voted for their favourite brands and products. Aldi fought off stiff competition from the likes of Tesco, Sainsbury’s, M&S, and Waitrose to scoop the prize, cementing its place the most loved grocer.

The readers of Good Housekeeping commended Aldi for its blend of affordable, high-quality produce” and “friendly staff”, with a landslide of votes leading to the supermarket taking the most sought-after crown.

One reader was quoted saying:”I find Aldi really convenient to shop, and the staff are always super friendly.”

Previously called ‘the Good Housekeeping Food Awards’, the awards are voted on by readers – serving as a trusted guide for shoppers seeking assurance that they’re buying the best quality food for the best possible value.

The win is the latest in a string of accolades for the supermarket, which prides itself on offering high-quality products at unbeatable prices. Earlier this month, the respected consumer champion Which? named Aldi the ‘Cheapest Supermarket of the Year’ for 2025.   

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We are absolutely delighted to be named ‘Favourite Supermarket’ by the readers of Good Housekeeping. To know that the British public has voted us the best in the UK is a real honour and a testament to the hard work and dedication of our incredible colleagues and suppliers.

“We are more committed than ever to providing the best possible quality at the lowest possible prices for our millions of customers, and we’re thrilled that they agree we’re getting it right.”

Aldi’s award-winning range is available in stores now


[1] Which?


 [WF1]the ‘Good Housekeeping Food Awards’

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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ALDI ACCELERATES LONDON EXPANSION WITH £40M INVESTMENT IN EIGHT NEW STORES

20 April, 2026

Aldi is expanding in London with eight new stores this year, bringing hundreds of new jobs and more affordable food options to communities lacking discount retailers.

The £40m expansion targets areas in the capital and Greater London, where many communities still rely on higher-priced convenience stores or traditional full-price supermarkets for their weekly shop.

New stores are planned for Hanworth (Twickenham Road), Willesden (High Road), Watford, Marble Arch, Hoxton, Orpington West, Epsom and Stepney Green. Existing Aldi stores in Enfield and Kilburn will also undergo refurbishments in 2026.

Last year, the UK’s biggest discounter opened new stores inside the M25, including Wimbledon, Fulham Broadway, Shoreditch, Caterham, Uxbridge, Old Kent Road and Kentish Town, alongside an extension in Colindale, helping bring its award-winning products and low prices to even more Londoners.

Jonathan Neale, Managing Director of National Real Estate at Aldi UK, said: “We know household budgets are still under pressure, and too many Londoners don’t have an Aldi within easy reach. These new stores will bring our unbeatable value to more families while creating around 200 new jobs across the capital.”

The expansion forms part of Aldi’s wider investment in Britain, with the supermarket set to invest over £370 million in opening new stores across the country this year.

Aldi was named the UK’s cheapest supermarket by consumer champion Which? for the fifth consecutive year. In the monthly Which? analysis of 89 popular branded and own-brand products, Aldi also started the year strongly, being named Which? Cheapest Supermarket for January, February and March 2026.

ENDS

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