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ALDI CROWNED ‘FAVOURITE SUPERMARKET’ AT THE GOOD HOUSEKEEPING GOOD EATING AWARDS

25 January, 2026

  • Britain’s cheapest supermarket[1] has also just been voted the Good Housekeeping readers’ favourite, beating rivals including Tesco, Sainsbury’s, Waitrose and M&S to take the top spot

The coveted title was awarded to the discounter after thousands of readers of the trusted publication voted for their favourite brands and products. Aldi fought off stiff competition from the likes of Tesco, Sainsbury’s, M&S, and Waitrose to scoop the prize, cementing its place the most loved grocer.

The readers of Good Housekeeping commended Aldi for its “blend of affordable, high-quality produce” and “friendly staff”, with a landslide of votes leading to the supermarket taking the most sought-after crown.

One reader was quoted saying:”I find Aldi really convenient to shop, and the staff are always super friendly.”

Previously called ‘the Good Housekeeping Food Awards’, the awards are voted on by readers – serving as a trusted guide for shoppers seeking assurance that they’re buying the best quality food for the best possible value.

The win is the latest in a string of accolades for the supermarket, which prides itself on offering high-quality products at unbeatable prices. Earlier this month, the respected consumer champion Which? named Aldi the ‘Cheapest Supermarket of the Year’ for 2025.   

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We are absolutely delighted to be named ‘Favourite Supermarket’ by the readers of Good Housekeeping. To know that the British public has voted us the best in the UK is a real honour and a testament to the hard work and dedication of our incredible colleagues and suppliers.

“We are more committed than ever to providing the best possible quality at the lowest possible prices for our millions of customers, and we’re thrilled that they agree we’re getting it right.”

Aldi’s award-winning range is available in stores now

[1] Which?

 [WF1]the ‘Good Housekeeping Food Awards’

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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Read more "ALDI ANNOUNCES OVER £370 MILLION INVESTMENT IN OPENING NEW STORES"

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THE £800 POSTCODE PENALTY: ALDI REVEALS OVER 200 TOWNS ARE PAYING HUNDREDS MORE FOR GROCERIES

16 January, 2026

Families in over 200 UK towns are paying up to £2,437 more per year on their grocery shopping simply because they lack access to a discount supermarket, new analysis from Aldi reveals today.

The research identifies a significant "discounter gap" across Britain, with communities from Stonehaven in Scotland to Totnes in the South West missing out on the savings that shoppers with access to Aldi enjoy.

The analysis shows that households without access to Aldi - which has been named the UK's Cheapest Supermarket by consumer champion Which? for the past five years - pay £826 more on average, rising to £2,437 in areas dominated by the highest-priced supermarkets. These figures are based on the average monthly cost difference between Aldi and either the average major UK supermarkets, or the most expensive UK supermarket, using the prices of a typical 68-item shopping basket tracked by Which?*.

The UK’s fourth-largest supermarket has mapped 220 locations across the UK where shoppers are facing a growing ‘postcode penalty’, with many paying significantly more for groceries because they lack access to a discount supermarket. These locations span every region of the country, including 35 towns in the South East, 30 in the East of England and 25 in Scotland.

Jonathan Neale, Managing Director of National Real Estate at Aldi UK, said: “No one should pay more for their weekly shop simply because of where they live. We believe every household should have access to high-quality, affordable food.

“With household budgets under intense pressure, local access to a discounter isn't just convenient – it can save families hundreds of pounds a year. These findings show that expanding access to Aldi is one of the simplest ways to reduce the cost of living for many.”

Aldi has invested £650 million across Britain through its store opening and refurbishment programme in 2025, with each new site creating around 40 jobs.

The discounter also recently announced it would be doubling down on its investment in Britain with a £1.6 billion commitment over the next two years, opening 40 stores each year as it moves towards its ambition to have 1,500 UK stores.

ENDS

*Savings were calculated using the latest findings from the Which? cheapest supermarket survey (December), which found a typical weekly shop of 68 items cost an average of £15.89 more than at Aldi at the average Big Four supermarket, and £46.86 more at the most expensive supermarket, Waitrose. Over 52 weeks, these savings would amount to £826.15 and £2,436.72 respectively.

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