Aldi is introducing new price cuts on select products in a bid to reduce food waste.
All of Aldi’s more than 920 stores are marking down goods, such as rice, pasta, cereal and tinned food, by 30% if the packaging is imperfect.
The reduction stickers will offer savvy customers even lower prices while also cutting waste, as Aldi works towards its target of halving its food waste by 2030.
This move follows on from the launch of 75% reductions on perishable products on their last day of life.
The time that items are reduced will vary by store, and all products will be sold on a first-come, first-served basis.
Julie Ashfield, Managing Director of Buying at Aldi, said: “Shoppers hunting for the best deals already head to Aldi for the lower prices, but our latest reductions will help customers find even more bargains.
“Not only that, but these discounts also help us to reduce food waste – an urgent issue which we are committed to tackling.”
Aldi has announced it will open 100 new stores across the UK over the next two years.
Consumer group Which? conducted its Cheapest Supermarket price comparison and looked at the cost of a basket of 22 items, including groceries and household essentials, with Aldi coming in cheapest at just £24.03. The same shopping cost a whopping 16% more at Sainsbury’s and 18% more at Tesco.