Aldi is introducing new price cuts on select products in a bid to reduce food waste.
All of Aldi’s more than 920 stores are marking down goods, such as rice, pasta, cereal and tinned food, by 30% if the packaging is imperfect.
The reduction stickers will offer savvy customers even lower prices while also cutting waste, as Aldi works towards its target of halving its food waste by 2030.
This move follows on from the launch of 75% reductions on perishable products on their last day of life.
The time that items are reduced will vary by store, and all products will be sold on a first-come, first-served basis.
Julie Ashfield, Managing Director of Buying at Aldi, said: “Shoppers hunting for the best deals already head to Aldi for the lower prices, but our latest reductions will help customers find even more bargains.
“Not only that, but these discounts also help us to reduce food waste – an urgent issue which we are committed to tackling.”
Aldi is spreading the festive cheer and bringing together local communities by donating Christmas lunches to those in low-income areas across the UK.
Britain’s fourth-largest supermarket is working in partnership with Company Shop Group to provide free Christmas dinners at Community Shops in the run-up to Christmas.
Aldi has announced when its stores will be open over Christmas and New Year.
From Monday 18th December to Saturday 23rd December, shoppers can visit Aldi stores between 7am and 10pm to pick up everything they need to celebrate Christmas, at the lowest possible prices.