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ALDI LAUNCHES NEW COOKBOOK IN PARTNERSHIP WITH TEAM GB AND PARALYMPICSGB

2 January, 2024

Aldi has launched a new cookbook in partnership with Team GB and ParalympicsGB, which is available in stores from today.

The cookbook, called ‘Eat like a Champion’, includes 80 recipes that have been inspired by athletes and nutritionists such as Paula Radcliffe and Laura and Jason Kenny from Team GB and ParalympicsGB.

All of the proceeds from the cookbook will be donated to charity, with a portion going to the British Olympic Association and British Paralympic Association, while the remaining profits will go towards supporting Aldi’s dedicated charity, Teenage Cancer Trust.

From simple snacks to meal-prep masterpieces, these recipes have been created for their simplicity and nutritional value, so that everyone can ‘Eat Like a Champion’ at an affordable price.

Shoppers can pick up the cookbook for just £4.99 in all of Aldi’s 1,000 UK stores. 

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We know from our partnerships with Team GB and ParalympicsGB that eating healthily is a key part of feeling our best.

“These recipes are simple to cook and use everyday ingredients, showing we don’t have to be a Team GB or ParalympicsGB athlete to eat like one.

“Not only this, but all the proceeds from our cookbook will also provide additional support for both the British Olympic Association and British Paralympic Association, as well as our dedicated charity, Teenage Cancer Trust. We’re looking forward to seeing which recipes our customers love the most!”

Aldi has been the official supermarket for Team GB since 2015 and has since extended its commitment by becoming the official partner of ParalympicsGB back in March 2022.  

Aldi also celebrated raising £9m for Teenage Cancer Trust in September 2023, which means the supermarket is ahead of schedule to reach its £10m target by 2027.

ENDS

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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ALDI TO OPEN FIVE STORES IN 24 HOURS

16 December, 2025

Aldi will open five new stores in 24 hours, just in time for Christmas.

The UK’s fourth-largest supermarket, which has more than 1,070 stores, will open new stores in Uxbridge and Old Kent Road in London, as well as Northallerton, Pershore on Thursday 11th December and a new store in Yate, Bristol on Friday 12th December.

Shoppers in these areas will benefit from Aldi’s renowned fresh British produce and its popular range of exclusive Specialbuys. Each one will offer Aldi’s unique combination of award-winning food and great quality products, all at prices that no other UK supermarket can match.

Opening five stores in 24 hours demonstrates the scale and momentum of Aldi’s ambition as it works towards having 1,500 UK stores, bringing its low prices and high-quality products to even more communities.

The retailer, which was recently named Christmas Retailer of the Year for the sixth year running at the Quality Food Awards, is investing £650 million in new openings and refurbishments in 2025 and has committed an additional £1.6 billion over the next two years, supporting the rollout of around 40 new stores each year.

The expansion comes as Aldi was once again named Which? Cheapest Supermarket for November - a title it has held for four consecutive years - highlighting its ongoing commitment to offering unbeatable value.

Together, the five new stores will create around 200 jobs, all offering Aldi’s market-leading pay rates. Aldi also remains the only supermarket to provide paid breaks for all store colleagues, worth nearly £1,475 a year for the average store colleague.

Jon Neale, Real Estate Managing Director at Aldi UK, said: “Opening any new store is exciting, but opening five in 24 hours, just before Christmas, will make a huge difference for customers in each of these areas. It reflects the demand we’re seeing right across the UK and the scale of our ambition as we continue to grow.

“We’re committed to growing in the right places, with the right teams, bringing our low prices and high-quality products to even more communities – and we’re committed to moving as fast as we can to deliver that.”

The Aldi stores opening on Thursday 11th December are:

  • Harefield Road, Uxbridge
  • Old Kent Road
  • North Moor Road, Northallerton
  • King Georges Way, Pershore

And the Aldi store opening on Friday 12th December is:

  • Link Road, Yate, Bristol

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ALDI PROMISES THE UK’S LOWEST-PRICED CHRISTMAS DINNER

26 November, 2025

Britain’s fourth biggest supermarket commits to beating rivals on price of traditional Christmas dinner.

As families wait to find out how the Budget will impact their finances, Aldi boss has pledged to keep Christmas grocery costs as low as possible for its millions of customers.

Read more "ALDI PROMISES THE UK’S LOWEST-PRICED CHRISTMAS DINNER"
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