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ALDI LAUNCHES THE ‘SUPERFAM PASS’, WITH ONE LUCKY HOUSEHOLD SET TO WIN A YEAR’S FREE SHOPPING PLUS SPECIALBUY SURPRISES
20 August, 2026
Aldi is launching a Superfam Pass to give one lucky household a full year of free groceries.
Britain’s biggest discounter is on the lookout for a household of devoted Aldi shoppers, offering them the chance to have a year’s shopping covered.
The winning household will receive Aldi’s exclusive Superfam Pass, which offers £800 worth of free shopping every month across the year – totalling £9,600 – with the lucky winner able to shop everything from weekly essentials and fresh favourites to those iconic middle-aisle finds.
The Superfam Pass holders will also receive a whole host of Specialbuys tailored to their household, from toys and activities to homeware and garden equipment worth £400 as part of the prize, helping to keep the whole household stocked up throughout the year.
How to apply
Aldi is calling on households across the UK to explain why they would make a brilliant first-ever Aldi Superfam. Whether you’re a busy household that plans every meal around the weekly Aldi shop or you’ve turned the middle aisle into a weekend tradition, Britain’s biggest discounter wants to hear your story.
To enter, email ALDISuperfam@aldi.co.uk with your family or household members’ names, ages, location and why they deserve to be named Aldi’s Superfam.
Rachel Geary, Communications Director at Aldi UK, said: “The weekly shop is a big part of the household budget, so imagine being able to take it off your list of expenses for an entire year.
“That’s what we want to give one household with our first-ever Superfam Pass – £800 to spend at Aldi every month for 12 months, plus a few Specialbuy surprises along the way. At a time when households are looking for every opportunity to make their budgets stretch further, we hope taking care of the weekly shop will make a real difference to our winners.”
The deadline for entries is Monday 21st September at 11:59pm and the winning household will be contacted by Monday 5th October 2026. Terms and conditions apply. For full T&Cs, visit: https://www.aldipresscentre.co.uk/aldi-terms-and-conditions-superfam-pass-competition/
For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk
Business news
ALDI BACKS CHARITY CALL FOR SUPERMARKETS TO MAKE FREE PERIOD PRODUCTS AVAILABLE IN STORE TOILETS
13 August, 2026- New Aldi-commissioned research reveals 67% of shoppers think supermarkets should provide free period products in customer toilets
- Three quarters (75%) say free period products should be as readily available in supermarket toilets as toilet paper and soap
- Aldi is backing charity partner Freedom4Girls’ call for other major UK supermarkets to make free period products available in store toilets where facilities allow.
Aldi is supporting its charity partner, Freedom4Girls, in calling for more supermarkets to make free period products available in store toilets, as new research reveals shoppers support supermarkets providing free access to essential period products.
Tina Leslie MBE, founder of Freedom4Girls and Julie Ashfield, Chief Commercial Officer at Aldi UK, have jointly written to the chief executives of major UK supermarkets, calling on them to make free period products available where store facilities allow.
The Aldi-commissioned survey of 2,000 UK shoppers found that 67% believe supermarkets should provide free pads and tampons in customer toilets, while 67% say they would be more likely to view a supermarket positively if it offered the service.
The research also found that three quarters (75%) of shoppers think period products should be treated as an everyday bathroom essential, just like toilet paper and soap, while 66% say supermarkets have an important role to play in supporting people who may struggle to access or afford them.
It comes after Aldi became the first UK supermarket to offer free period products in all customer and colleague toilets, with customers and colleagues able to take what they need, when they need it – no code word or loyalty scheme needed.
Since launching the initiative in March 2025, Aldi has provided one million free period products through its store toilets, helping to make everyday essentials such as tampons and pads more accessible to everyone who needs them.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "Access to period products should be a basic right, not a privilege. That is why we made free period products available in our store toilets for customers and colleagues, with no questions asked.
"The latest research shows shoppers support supermarkets making period products more accessible. Together with Freedom4Girls, we’ve written to the chief executives of other major UK supermarkets, encouraging them to consider introducing free period products where facilities allow.
"This is a simple, practical step that could make a real difference to customers and colleagues across the country. These products are essential, and we believe making them freely available is the right thing to do."
Tina Leslie MBE, Founder of Freedom4Girls, a menstrual equity charity dedicated to tackling period poverty, said: "Period poverty remains a huge issue in the UK, and we’re encouraged to see Aldi continuing to use its platform to push for wider change.
"Providing free period products in supermarket toilets is a practical way to help people access what they need discreetly and with dignity. We would welcome more retailers taking similar action to help tackle stigma, affordability and access."
The findings also suggest that free period products in supermarket toilets would help tackle a range of barriers, with 69% of shoppers saying the provision would help people who unexpectedly come on their period while away from home, 58% saying it would help those who cannot afford products when they need them, and 48% saying it would reduce embarrassment around asking for or buying period products.
When asked where free period products should be made available, 56% of shoppers selected supermarket customer toilets, ahead of shopping centres, transport hubs and leisure centres.
62% also said they would expect large supermarkets to provide free period products in customer toilets, while just over half (51%) said they would be more likely to shop with a retailer that made period products freely available in-store.
Among those who have or have ever had a period, 53% said they had been caught short without period products while shopping or away from home, while 93% said they had used toilet roll, tissue or another alternative because they did not have a product available.
Aldi’s in-store provision forms part of its wider commitment to supporting communities and improving access to everyday essentials. The supermarket has also donated one million period products to people experiencing period poverty through partnerships with charities including Freedom4Girls.
Customers can also donate period products through Aldi’s in-store donation points, with items distributed to food banks and charitable organisations via its community partner Neighbourly.
ENDS
*Research carried out in July 2026 by OnePoll among a sample of 2,000 UK shoppers.
