Business News

Store interior - produce aisle Download Image

ALDI LOWERS PRICES OF FRUIT AND VEG PRODUCTS  

24 May, 2024

Aldi has lowered the prices on over 45 fruit and veg products. 

From today, shoppers at the UK’s cheapest supermarket* will enjoy even lower prices on items including berries, oranges, tomatoes and its fresh salad range.

Items such as avocados and peppers are also included in the latest price reductions, with prices dropping by an average of around 11%. The move represents a further £34m investment in keeping prices low for its shoppers.

Earlier this year, Aldi pledged to cut more prices than ever before in 2024 as it reinforced its commitment to ensuring shoppers make significant savings every time they shop with Aldi.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We are committed to remaining the UK’s cheapest supermarket while still offering outstanding quality to shoppers.

“This latest round of price cuts will see us hammer down prices even further, to help ensure we always offer our customers a wide range of fresh and healthy products at the lowest prices.”

Consumer group Which? recently named Aldi as the UK’s cheapest supermarket in April – making Aldi undefeated in the monthly rankings so far this year.

On a basket of goods, Aldi was a huge £31.23 cheaper than the most expensive supermarket, Waitrose, and on average, the traditional Big Four supermarkets cost 15% more. 

Full list of reduced items (products may vary by region): 

ProductOld priceNew price
Nature’s Pick Courgettes 500g£1.39£1.29
Nature’s Pick Raspberries 225g£2.39£2.29
Nature’s Pick Blueberries 400g£3.39£3.29
Everyday Essentials Blueberries 125g£1.29£1.19
Nature’s Pick Grapes Snack Pack Seedless 170g£0.99£0.85
Nature’s Pick Large Oranges 4pk£1.89£1.69
Nature’s Pick Mini Easy Peelers 500g£0.95£0.89
Nature’s Pick Unwashed Baby Spinach 450g£1.69£1.49
Nature’s Pick Lettuce Romaine Hearts 2pk£1.09£0.99
Nature’s Pick Little Gem Lettuce£0.79£0.75
Nature’s Pick Chinese Leaf£1.19£0.99
Sweet Mixed Pepper 3pk£1.79£1.69
Specially Selected Sweet Pointed Pepper 2pk£1.29£1.19
Nature’s Pick Salad Tomatoes 650g£1.39£1.29
Nature’s Pick Beef Tomato Each£0.70£0.59
Nature’s Pick On the Vine Sweet Tomatoes 255g£1.19£0.99
Nature’s Pick Rhubarb 400g£1.19£0.99
Nature’s Pick Carrot Batons 400g£0.89£0.79
Nature’s Pick Crispy Potato Slices 350g£1.09£0.99
Nature’s Pick Chestnut Button Mushrooms 200g£1.19£0.99
Nature’s Pick Green Beans 220g£0.89£0.85
Specially Selected Extra Fine Beans 200g£1.29£1.19
Nature’s Pick Avocado (Each)£0.95£0.89
Nature’s Pick Watercress, Spinach and Rocket Salad 80g£0.65£0.59
Nature’s Pick Wild Rocket 60g£0.75£0.69
Nature’s Pick Baby Leaf Salad 110g£0.89£0.79
Nature’s Pick Baby Leaf & Rocket Salad 90g£0.89£0.79
Nature’s Pick Bistro Salad 160g£0.75£0.69
Nature’s Pick Crispy Leaf Salad 120g£0.79£0.69
Nature’s Pick Italian Style Salad 100g£0.79£0.69
Nature’s Pick Rainbow Salad 150g£1.39£0.99
Nature’s Pick Pomegranate Seeds 80g£0.89£0.79
Nature’s Pick Watermelon Fans 300g£1.39£1.29
Nature’s Pick Beansprouts 400g£0.89£0.79
Ready, Set…Cook! Stir Fry Sauce – Coconut and Lemongrass/Katsu/Teriyaki 175g£0.79£0.65
Nature’s Pick Stir Fry – Edamame/ Mushroom 320g£0.95£0.85
Nature’s Pick Stir Fry – Oriental/Pepper 320g£0.95£0.85
Ready, Set…Cook! Stir Fry Sauces – Sweet Chilli/Plum & Hoisin/Chow Mein 175g£0.79£0.65
Nature’s Pick Cauliflower & Broccoli Florets 400g£1.35£1.29
Nature’s Pick Trimmed Sprouts 200g£1.19£0.99
Everyday Essentials Strawberries 227g£1.49£1.09
Specially Selected Piccolo Tomatoes 220g£1.59£1.49
Specially Selected Piccolato Tomatoes 220g£1.59£1.49
Specially Selected San Marzano Tomatoes£1.59£1.49
Specially Selected Amelio Tomatoes 275g£1.59£1.49
Specially Selected Plum On The Vine Tomatoes 220g£1.59£1.49

*Which? Cheapest Supermarket April 2024

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

Latest Business News

Business news

THE £800 POSTCODE PENALTY: ALDI REVEALS OVER 200 TOWNS ARE PAYING HUNDREDS MORE FOR GROCERIES

16 January, 2026

Families in over 200 UK towns are paying up to £2,437 more per year on their grocery shopping simply because they lack access to a discount supermarket, new analysis from Aldi reveals today.

The research identifies a significant "discounter gap" across Britain, with communities from Stonehaven in Scotland to Totnes in the South West missing out on the savings that shoppers with access to Aldi enjoy.

The analysis shows that households without access to Aldi - which has been named the UK's Cheapest Supermarket by consumer champion Which? for the past five years - pay £826 more on average, rising to £2,437 in areas dominated by the highest-priced supermarkets. These figures are based on the average monthly cost difference between Aldi and either the average major UK supermarkets, or the most expensive UK supermarket, using the prices of a typical 68-item shopping basket tracked by Which?*.

The UK’s fourth-largest supermarket has mapped 220 locations across the UK where shoppers are facing a growing ‘postcode penalty’, with many paying significantly more for groceries because they lack access to a discount supermarket. These locations span every region of the country, including 35 towns in the South East, 30 in the East of England and 25 in Scotland.

Jonathan Neale, Managing Director of National Real Estate at Aldi UK, said: “No one should pay more for their weekly shop simply because of where they live. We believe every household should have access to high-quality, affordable food.

“With household budgets under intense pressure, local access to a discounter isn't just convenient – it can save families hundreds of pounds a year. These findings show that expanding access to Aldi is one of the simplest ways to reduce the cost of living for many.”

Aldi has invested £650 million across Britain through its store opening and refurbishment programme in 2025, with each new site creating around 40 jobs.

The discounter also recently announced it would be doubling down on its investment in Britain with a £1.6 billion commitment over the next two years, opening 40 stores each year as it moves towards its ambition to have 1,500 UK stores.

ENDS

*Savings were calculated using the latest findings from the Which? cheapest supermarket survey (December), which found a typical weekly shop of 68 items cost an average of £15.89 more than at Aldi at the average Big Four supermarket, and £46.86 more at the most expensive supermarket, Waitrose. Over 52 weeks, these savings would amount to £826.15 and £2,436.72 respectively.

Business news

ALDI STORE COLLEAGUES TO GET ANOTHER PAY RISE AS SUPERMARKET EXTENDS MARKET-LEADING PAY RATES

13 January, 2026
  • Starting pay for Store Assistants will increase to £13.35 per hour nationally, and £14.71 inside the M25, from Sunday 1st March 2026
  • Rates increase to £14.30 per hour, and £15.03 within the M25, based on length of service
  • Aldi is also enhancing maternity pay, extending full pay to 26 weeks
  • Pay and benefits review represents a £36m investment in 2026 alone

Thousands of Aldi colleagues are set to receive market-leading rates of pay as part of a £36 million investment in pay and benefits by the UK's fourth-largest supermarket.

From Sunday 1st March 2026, starting pay for Store Assistants will rise to £13.35 per hour nationally, and £14.71 per hour within the M25, rising to £14.30 per hour and £15.03 within the M25 based on length of service.

Aldi is also increasing pay rates for Store Apprentices to £12.02 per hour outside the M25, and to £13.22 per hour inside the M25. These rates are significantly higher than the minimum wage for a first-year apprentice.

Giles Hurley, Chief Executive Officer of Aldi UK and Ireland, said: "Our colleagues are at the heart of everything we do. Their hard work and dedication is what allows us to offer customers the quality, value and service they expect from Aldi. That’s why we're making such a significant investment in our promise to never be beaten on pay for our colleagues."

All Aldi colleagues will see their pay rise over the coming months, as well as receiving enhanced family-friendly benefits, with maternity pay extended to 26 weeks at full pay.

Aldi also remains the only supermarket to offer paid breaks to all its store colleagues – a benefit worth up to £1,470 a year to store colleagues.

Those interested in a career with Aldi can visit www.aldirecruitment.co.uk  for more information.

< Back to All Business News