Aldi has introduced a ‘Best of British’ section to its website in a bid to help shoppers support British businesses.
The UK’s fourth-largest supermarket’s new dedicated webpage includes a wide selection of groceries, ranging from meat to dairy products and everyday essentials, and can be found at groceries.aldi.co.uk.
Last year, over 80% of Aldi’s sales came from British suppliers, with the supermarket being the market leader in sales of fresh British fruit and veg.
Aldi works with around 5,000 suppliers across the UK and has been ranked as the best supermarket for conducting relationships fairly and in good faith for a record 10 years in the GSCOP annual survey.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Our Best of British webpage aims to give our customers the chance to navigate British products more easily whilst supporting the thousands of local suppliers that we work with.
“We are proud to champion so many British suppliers and they are at the heart of our success, allowing us to offer our customers great British quality at the best possible prices.”
Aldi is running a nationwide competition to offer one lucky family the chance to win a trip to the Paris 2024 Olympic Games.
Britain’s fourth-largest supermarket is inviting school children aged between five and 14 to design a meal full of healthy and sustainable ingredients fit for an Olympic or Paralympic athlete.
All entries will be judged by Aldi alongside Team GB and ParalympicsGB, and the winner will not only win travel to Paris for their family, accommodation, hospitality, and tickets to three Olympic events, but also Aldi vouchers worth £100 and a further £1,000 for their school.