Shoppers have rated Aldi as the nation’s most popular supermarket, according to new polling data for Q3 2023 from YouGov.
In the poll, Britain’s fourth-largest supermarket ranked ahead of its traditional Big Four rivals, as well as M&S and fellow discounter Lidl, to take the top spot.
It comes a week after Aldi was named by Which? as the UK’s cheapest supermarket for the 16th consecutive month. On a basket of 39 everyday items, Aldi was £16.65 – or 25% – cheaper than the most expensive, Waitrose.
Richard Thornton, Communications Director at Aldi, said: “Low prices never go out of fashion which is why Aldi is – and will continue to be – loved by so many.
“Our unbeatable combination of high-quality products at low prices has helped us attract around a million new customers in the past year alone, but we’re not stopping there. We’re investing £1.4 billion over the next two years to help bring us closer to even more households.”
* Data taken from YouGov Q3 2023 Popularity rankings of UK supermarkets. YouGov Ratings uses millions of responses to continually monitor what the UK thinks about thousands of things, from people and products to brands.
Aldi is spreading the festive cheer and bringing together local communities by donating Christmas lunches to those in low-income areas across the UK.
Britain’s fourth-largest supermarket is working in partnership with Company Shop Group to provide free Christmas dinners at Community Shops in the run-up to Christmas.
Aldi has announced when its stores will be open over Christmas and New Year.
From Monday 18th December to Saturday 23rd December, shoppers can visit Aldi stores between 7am and 10pm to pick up everything they need to celebrate Christmas, at the lowest possible prices.