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Shoppers have rated Aldi as the nation’s most popular supermarket, according to new polling data for Q3 2023 from YouGov.

In the poll, Britain’s fourth-largest supermarket ranked ahead of its traditional Big Four rivals, as well as M&S and fellow discounter Lidl, to take the top spot.

It comes a week after Aldi was named by Which? as the UK’s cheapest supermarket for the 16th consecutive month. On a basket of 39 everyday items, Aldi was £16.65 – or 25% – cheaper than the most expensive, Waitrose.

Richard Thornton, Communications Director at Aldi, said: “Low prices never go out of fashion which is why Aldi is – and will continue to be – loved by so many.

“Our unbeatable combination of high-quality products at low prices has helped us attract around a million new customers in the past year alone, but we’re not stopping there. We’re investing £1.4 billion over the next two years to help bring us closer to even more households.”


* Data taken from YouGov Q3 2023 Popularity rankings of UK supermarkets. YouGov Ratings uses millions of responses to continually monitor what the UK thinks about thousands of things, from people and products to brands.

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or